• Abstract and Figures
• Public Full-text

New build round-up Italian strategy for success times have been tough for the italian shipbuilding market and now the present italian government is looking to provide the industry with a productive future Words angelo colombo & fulvia venturi talian yards are not facing an easy ride. Despite a strong euro some Size the yard can build to yards are still facing adversity and as we went to press the situation at CRN 90 MT ISA in Ancona looked uncertain, OVERMARINE 70 MT with the shipyard submitting a PALUMBO over 100 MT notice to the trade union and court I ROSSINAVI 90 MT authorities that it is seeking agreement with its creditors. CRN is another yard that, TANKOA 80 MT despite the recent launch of 55m Atlante and BENETTI 100 MT refit of Eight, has also met with union MONDOMARINE 75 MT representatives to discuss a company THE ITALIAN SEA GROUP over 150 MT reorganisation. This, it hopes, will create a strong production specialisation optimising PERINI NAVI 100 MT and consolidating the know-how existing CODECASA 90 MT within the company. The shipyard has prepared itself for low workloads in future 0 30 60 90 120 150 with the placement of an Extraordinary Redundancy Fund over a period of two years. In the past the Italian nautical industry where owners can find everything they need with imports) decreased by 6.2%. had been supported by a strong internal for their holidays in a wonderful place, but Carla Demaria, the new president of market but with the headwind of recession we still need to work on all the territory to UCINA, who has embraced her role with the Italian government is finally starting to achieve the high-level tourism required gusto, told SB: “The data is very encouraging adopt some strategies that will make for a for yachting.” and during the first quarter of this year we more fertile future. The damage from the However in late April UCINA, the Italian have recorded further improvement. We have previous government made a lasting dent. boating industry association, published confidence in the future and the Strong controls enforced by the fiscal figures that suggested the Italian marine Association wants to renew itself to better authorities scared many boat owners who are market was showing certain signs of growth. respond to new market and its associated still yet to return. Beniamino Gavio, president ‘Nautica in Cifre’ (Boating in Figures), needs. That’s the reason why we are working of Baglietto and Cerri yards, who recently published yearly by UCINA, showed that total very fast to change some of our internal rules acquired Bertram Yachts, says: “I think it will sales in the Italian nautical sector reached to adopt a fast reform of the Association. We be very difficult to return to all the nautical €2.5bn in 2014 – a 2.1% rise over the will be more effective and at the same time touristic flow we had in the past. What previous year. The best performance came we will guarantee the effective and fully happened with previous governments was a from the accessories sector, which grew by representative of the whole Italian real catastrophe. Most of the people went to 3.1%. Employment levels also increased by boating industry.” Spain, France, Turkey and Montenegro, and 1%. This positive trend was also confirmed by Demaria, even within the first few months they will probably come back after some time, nautical leasing contracts, which grew by of her appointment, has been highly but this is not certain. We have to work on 15.4% in 2014 and by 30% in the first four proactive in meeting with government marinas’ services for example, to offer day-by- months of this year. officials for the good of the marine industry. day top services. We are lucky with our In 2014, the Italian shipbuilding industry In April, at a meeting held in Rome, Demaria nature and history, but it’s not enough to grew by 1.9% compared to 2013. Total sector met with Italy’s vice minister for economic attract people with boats or big yachts. growth has been mostly attributed to a 2.7% development, Carlo Calenda. The meeting However something is changing and now we rise in exports, as the Italian market (i.e. focused on the 55th edition of the Genoa do have some very high-level destinations Italian production boats sold in Italy, together International Boat Show, which, it is hoped, 22 www.SUPERYAChtBUSiNeSS.Net | JUNe 2015 Focus italy will inject life into the failing event. Subsequently the ministry confirmed its support for the boat show as part of its How many direct employees? ‘Made in Italy’ 2015 plan. After the meeting POLAND Demaria declared, “We strongly agree on the FRANCE GERMANY w Italian Sea Group importance of Genoa’s boat show as the only SLOVAKIA event dedicated to leisure boating and this is 200 also confirmed by the support we have w Baglietto La sPEZIa received from the Liguria region and the 50 city of Genoa.” HUNGARY Much of this positivity is coming from the export market. Italian branding still holds serious lustre with foreigners, and the CROATIA ITALY Americans have a hearty appetite. Tilli Antonelli, founder of the Ancona-based BOSNIA & HERZEGOVINA shipyard Wider, reported good results in the CaRRaRa SERBIA US, Australia and Asiatic South East. But when asked about the future his response w Mondomarine w Perini Navi showed a recognition of the challenge ahead, 90 vIaREGGIo “I think we have a lot of work to do to be 200 attractive again for yacht tourism. Italy is, however, working in that direction. On the savona other hand there are some very good reasons why Italy is still attractive as the right place T y r r h e n i a n to construct a yacht. Our creativity, style and S e a w Benetti design are certainly appealing, as are the 560 locations of the shipyards. Also thanks to the value of the euro we are more attractive.” Everyone spoken to for this report Yards in brief emphasised that an Italian-built yacht carried w CRN | anCona not only the branding of its shipyard but also w Ferretti | fano that of the ‘made in Italy’ brand. Much of the w Overmarine | vIareggio, PIsa, massaRosa, massa marketing surrounding Italian shipyards w Columbus Yachts | naPLEs, maLta, maRsEILLE exploits this rhetoric and emphasises the use w Rossinavi | vIaREGGIo of local artisan subcontractors. w Sanlorenzo | vIaREGGIo, La sPEZIa, MASSA Sergio Cutolo, founder of Hydro Tec, an w Tankoa | GENOA Italian naval architect, explains, “Italian shipyards benefit from the idea people around a new executive team to handle its business flagship showroom in Shanghai, a move the world have of Italy. That it is a positive in Asia. Benetti revealed it it has sold “390 which marks and consolidates its ten-year concept based on culture, design, creativity metres of superyachts” to clients in Asia over presence in China. The brand sees China as and has the ability to deliver a quality build. the last five years. the strategic centre of a high-end leisure Italy can be considered a brand in itself, and Luigi Adamo who was named as Benetti industry and sees it developing into a key this brand, especially in the new markets, is Asia’s general manager said, “The first actions market in the coming years. The decision has very well appreciated. In the old markets like I wanted to undertake were directed towards been backed by the boatbuilder’s major the US for example, this kind of brand has increased attention to our brokers’ regional shareholder, the Weichai Group. Columbus Yachts has also anticipated the appetite of its potential Asian clients with its Italian shipyards benefit from the idea newly unveiled Oceanic Coupé line that are sporty and aggressive-looking yachts people around the world have of Italy, especially for the Asian and US markets. based on culture, design and creativity Sanlorenzo has spotted a potential market in Australia and in partnership with Australian-based Ensign Brokers International been consolidated.” network. It is fundamental to keep them up to has opened Sanlorenzo Australia, a new brand With disappointing domestic sales and the date on our products, improving the definition representative that will distribute the export market growing so encouragingly, of the brand. Further important steps were to boatbuilder’s products to the southern many Italian yacht builders have branched nominate a new head of service for the Hong hemisphere market. out with outposts across Latin America and Kong office, and the new opening of the Arcadia Yachts has invested in its Asia. At the Singapore Yacht Show in April service office in the Gold Coast Marina. This conviction in the American market with the Benetti outlined its growth strategy for the way, with our strong local presence, we will appointment of Alessandro Diomedi, who is Asian market. The builder said it plans to be able to serve our clients throughout 360°.” now in charge of the company’s operations open new offices in Hong Kong and has hired The Ferretti Group has opened its first for the Americas. His new appointment JUNe 2015 | www.SUPERYAChtBUSiNeSS.Net 23 New build round-up Focus italy onboard systems with its I-Bridge and I-Chart Solutions. Its personalised systems are not only highly innovative from a technical standpoint, but also elegant, exclusive and perfectly safe. The company has five offices in Italy, located both on the Adriatic and Tyrrhenian coasts and liaises with carefully selected international associates, ensuring its presence in all of the most strategic areas of the yachting world.

Load more

  12

Copy Link