Content Marketing Members-Only Conference
Content Marketing Members-Only Conference Wednesday, March 12, 2014 | Charles Schwab & Co. Inc. | San Francisco, CA at We’ll be live tweeting throughout the conference (@ANAMarketers), as well as posting photos and other information at facebook.com/ANA. www.ana.net Table of Contents ANA Content Marketing Members-Only Conference at Charles Schwab & Co. Agenda ............................................................................ pg 2 Speaker Bios .................................................................... pg 4 Attendees ........................................................................ pg 7 ANA Member Benefits .....................................................pg 15 www.ana.net 1 Agenda ANA Content Marketing Members-Only Conference at Charles Schwab & Co. WEDNESDAY, MARCH 12, 2014 to expand the opportunity to engage balance different content strategies for consumers and to build brand affinity different types of brands, or measure Breakfast (8:15 a.m.) in a new way that complements tradi- real results? The next five years will see tional advertising. a strategic inflection for marketing and advertising, and content will be at the Helen Loh General Session (9:00 a.m.) core. This session will talk through the Vice President, Content and Digital Marketing business case, the process, the tactics Charles Schwab & Co. Inc. BENJAMIN MOORE USES CONTENT TO and real-life examples of how real CONNECT WITH DIFFERENT AUDIENCE Tami Dorsey brands are using content to drive real SEGMENTS Editorial Director marketing results. Charles Schwab & Co. Inc. Staying true to their namesake’s 130+ Robert Rose Chief Strategist year-old vision, Benjamin Moore & Co. INTEL DEVELOPS A BRANDED Content Marketing Institute is committed to producing the highest CONTENT FORMULA TO ENSURE quality paints and finishes in the indus- try. But marketing to their disparate REPEATED SUCCESS Lunch (12:50 p.m.) target markets (contractors to home- When Intel & Toshiba launched “The owners, as well as designers and archi- Inside Experience” in 2011 it was General Session Cont.
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