POSITION DESCRIPTION Revision Date: October 2017
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POSITION DESCRIPTION Revision Date: October 2017 Position Title: Events and Communications Manager Work Area: Events & Reports to: CEO Communications Direct Reports: Events Administrator Primary Location/s: NWBOP Zone Office, University of Waikato, Hamilton Employment Status: Full time Primary Purpose of Position The Events & Communications Manager will organize the events and lead on the communications for the Netball Waikato Bay of Plenty Zone and the Magic franchise. The role will input into and ensure effective delivery of all Netball Waikato Bay of Plenty owned and/or managed events. This role will play a critical part in developing, implementing and leading the Netball Waikato Bay of Plenty’s communications strategy. KEY RESPONSIBILITIES 1. Plan, book and liaise with venues around the ANZ Premiership draw 2. Organise and run the ANZ Premiership games 3. Host the New Zealand Franchise Teams for the ANZ Premiership Competition 4. Create and implement communications strategy and plans for the Magic and the wider Netball Waikato Bay of Plenty Zone, with specific focus on increasing event attendance and supporter engagement 5. Develop, grow, & maintain social media channels including Twitter, Facebook, and Instagram for both the Magic and Netball Waikato Bay of Plenty Zone, using events and the Magic and Beko League teams as primary drivers 6. Plan, book and organise Beko Netball League Events 7. Host and implement Beko Netball League Events 8. Plan and organise pre-season matches 9. Plan and implement season Launches/finales 10. Liaise and build the Zone volunteer database 11. Work with the Commercial Manager to organise sponsor signage for the WBOP Zone and NNZ 12. Organsie and distribute memberships for the Magic 13. Organise tickets and holds as per sponsorship agreements and NNZ requests. 14. Organise and liaise with the WBOP Magic merchandise provider 15. Set table plans and dietary requirements for Corporate Hospitality 16. Organsie meals, floor plans, timings and the overall structure of the Corporate hospitality functions at all venues as well as team post-match meals and volunteer meals 17. Proactively expend the Netball Waikato Bay of Plenty Zone database of electronic addresses to communicate with the broad base of stakeholders 18. Compile in conjunction with the CEO, entertainment for each home game 19. Review and plan venues for each Magic and Beko season 20. Ensure that all appropriate documents are reviewed by NNZ 21. Manage the volunteers at each game, Health and Safety briefings and explanation of volunteer roles 22. Review venue/ticketing contracts, invoices and agreements 23. Liaise with sponsors around signage and foyer activations 24. Work with the CEO and Commercial Manager review sponsor agreements to ensure all obligations are meet in the event space during the Magic season Responsibilities & Measures Key Critical Factors Accountabilities ANZ Premiership • Plan, book and liaise with venues around the ANZ Premiership and Beko League and Beko League – draws Magic & WBOP • Organise and run all aspects of the ANZ Premiership Magic and Beko League home games home games, including ticketing, entertainment, VIP functions, and communications • Host the New Zealand Franchise Teams for the ANZ Premiership and Beko League Competitions • Plan and organize pre-season matches • Plan and implement season launches/finale Strategy and • In partnership with the CEO, Zone Management, supporting agencies and the Planning NNZ Communications and Marketing team, develop a communications strategy for the Zone, with particular attention to the Magic and Beko League teams, events, commercial partner engagement and supporter engagement • Develop, implement and report on an annual Zone events and communications plans • Proactively share learnings with other Zone Events and Communications Managers to enhance zone event staging and communications nationwide General • Lead and develop a high performing and capable events and Management communications team • Lead on the development and ongoing support of staff and volunteers within the events and communications team Financial • Seek and manage new revenue streams in the events and communications Management areas, in addition to maximising existing and traditional revenue streams • Encourage and actively promote a culture of accountability and innovative thinking to gain maximum value for Zone dollars spent • Develop and manage the Zone netball events and communications budgets in line with the annual event and communications plan and priorities • Negotiate for and allocate resources to achieve the annual Zone netball events objectives Key Relationships External Internal • Netball New Zealand (NNZ) Events team • Zone CEO • Other Zone Teams and Staff • Magic & Beko Team Management and Players • Venue staff and/or volunteers • Zone Performance Managers • Sponsors, Commercial and Media Partners • Zone Commercial Manager • Zone Management Team • Zone Events Administrator • Other Zone staff and volunteers Staff Reporting Paid Volunteer Events Administrator Event Volunteers Core Competencies, Skills & Qualifications/Experience Competency Descriptors Specialist • Minimum 5 years’ experience in a sport environment – National Sports Knowledge and Organisation, Regional Sports Organisation, Professional Franchise or Venue experience • Broad sporting sector knowledge and perspective, particularly in the sport events and/or sports communications arenas • Ability to identify and implement strategies to increase attendance at events, event profitability and supporter engagement • Experience in developing and successfully implementing strategies and plans, particularly in sports event hosting and/or sports communications • Strong relationship management skills and ability to work with a diverse range of stakeholders by sharing relevant information and identifying and dealing with issues effectively • Broad, general management experience • Knowledge of the sporting for-profit and/or not-for-profit sector and/or regional sporting organization management Leadership and • Is respected and trusted strategic ability • Is calm, confident, decisive and objective, especially under pressure, willingness to be accountable and measured on performance • Can create a vision and compelling purpose for wide range of stakeholders • Can give and receive constructive feedback to enhance performance • Ability to provide innovative, constructive and effective recommendations to the CEO • Skilled at determining important issues, prioritizing and multi-tasking Communication • Can communicate strategies, inspire and ensure ‘buy in’ from a diverse range of and Personal stakeholders across all levels of the game skills • Written and oral presentations and communication is clear, concise, effective and persuasive • Strong listening skills and ability to encourage and maintain two-way dialogue on issues • Relates well with, and can motivate diverse groups, volunteers, supporters and partners with particular skills in working with venues, media and commercial partners • Can communicate consistently, openly and honestly in any situation • Establishes and maintains effective relationships • Is energetic, highly motivated, enthusiastic and considerate • Understands and is able to work in a team environment • Copes well with change and deadlines Brand / Profile • Proven ability to enhance the profile and effectiveness of the zone and the sport of netball in the community • Ability to enhance the brand and profile of netball in New Zealand Other • Travel and weekend work is expected Employee’s signature: Date: Date: Manager’s signature: .