Thesis no: MSSE-2016-36 Product Context Analysis with Twitter Data TAO SUN Faculty of Computing Blekinge Institute of Technology SE-371 79 Karlskrona Sweden This thesis is submitted to the Faculty of Computing at Blekinge Institute of Technology in partial fulfillment of the requirements for the degree of MSc in Software Engineering. The thesis is equivalent to 20 weeks of full time studies. Contact Information: Author(s): TAO SUN E-mail:
[email protected] [email protected] [email protected] University advisor: Samuel A. Fricker Faculty of Computing Faculty of Computing Internet : www.bth.se Blekinge Institute of Technology Phone : +46 455 38 50 00 SE-371 79 Karlskrona, Sweden Fax : +46 455 38 50 57 i i ABSTRACT Context. For the product manager, the product context analysis, which aims to align their products to the market needs, is very important. By understanding the market needs, the product manager knows the product context information about the environment the products conceived and the business the products take place. The product context analysis using the product context information helps the product manager find the accurate position of his/her products and support the decision-making of the products. The product context information generally could be found in the user feedbacks. And the traditional techniques of acquiring the user feedbacks can be replaced by collecting the existed online user feedbacks with a cheaper cost. Therefore, researchers did studies on the online user feedbacks and the results showed those user feedbacks contain the product context information. Therefore, in this study, I tried to elicit the product context information from the user feedbacks posted on Twitter.