Jammin' Oldies: Foe or dad?

Jimmy de Castro recently predicted that seven Chancellor /Capstar Jammin' Oldies stations will increase their cash flow from $14.8 million last year to $50 million in 2000. "Jammin' Oldies can draw a larger

BY IAll SMOOTH JAll EDITORS cume," figures GAVIN ratings analyst KEITH & KENT ZIMMERMAN Jhan Hiber, "and that makes it more of an Arbitron -proof format. While For the second time in two weeks, Smooth Jazz has a smaller, more Gavin Changes SJ Report Deadlines Smooth Jazz has lost a major market loyal core of listeners, quite often The Smooth Jazz reporting week should encompass the previous radio station to the budding Smooth Jazz stations won't get as will change, effective on June 14. Sunday through Saturday's airplay Jammin' Oldies format. On May 24, much benefit from diary placement At that date, we will begin process- activity. WJJJ in Pittsburgh flipped its format as the larger-cumed Oldies stations." ing Smooth Jazz playlists on GAVIN Jazz radio reporters will from Smooth to Jammin' Oldies. Jammin' Oldies might work dur- Mondays. not be affected by the change. All Smooth Jazz outlet WVAE- ing the day," says KSSJ -Sacramento Instead of faxing, phoning, or Jazz reporters must continue to for- Cincinnati recently switched to a Station Manager Steve Williams, emailing the usual Smooth Jazz ward playlist information to the similar format as Mojo 94.9. who has a new Jammin' Oldies sta- playlists on Thursday, 10, GAVIN offices each and every June PI) Carl Anderson will remain tion in his market. "But during the please get us your information on Thursday, as usual, until 3 p.m. PST. with WJJJ, but the future of air tal- work day or at night people will June 14 by no later than 2 p.m. PST. Again, all Smooth Jazz stations ents is in doubt; currently, WJJJ is want to cool out and listen to a The spin -oriented data should should phone, fax at (415) 495- Smooth Jazz station. But the Smooth reflect airplay activity from Sunday, 2580, or email (keith ®mail.gavin. simulcasting Chancellor's flagship June 6 at midnight up to 11:59 p.m. com and kent @mail.gavin.com) Jammin' Oldies station WTJM -New Jazz stations that don't own that Saturday, June 12. From that period their first Monday playlist on June York City. This is the third relaxed position in their markets on, a Monday weekly playlist 14. Chancellor broadcasting property to had better worry. They could get hit switch to Jammin' Oldies. on either side, be it by a Soft A/C or Jammin' Oldies concentrates on a Jammin' Oldies station." Jazz Arbitrendies Are Coming! stinging rotations of Crossover Today's radio environment is Smooth R&B/Top 40 hits from the 1970s and focused on corporate consolidation February/March/April Arbitrends for the upcoming Spring '99 book from 13 beyond. Past hits from artists like Al and quick cash flow, and that is markets were announced. Here's a breakdown of some of the large markets. Green, Kool & the Gang, and the what many radio experts feel is Station -City Fall '98 Winter '99 Feb/Mar/ Gap Band are energizing adult lis- sparking the Jammin' Oldies fad. Apr Trend teners across the country. Younger Although Jammin' Oldies start-ups WQCD -New York 3.1 2.7 2.7 listeners who are curious about in New York City and KTWV -Los Angeles 3.5 3.5 3.3 music from the '70s are tuning in as are already beginning to level off, WNUA- Chicago 4.2 4.1 4.0 well. With a very "up" presentation Chancellor Broadcasting executives KKSF -San Francisco 3.6 3.3 3.4 and lots of on -air hype, Jammin' are anxious to spread their new KOAI -Dallas 3.2 3.1 3.0 Oldies mises the bar in terms of trademarked franchise, hoping to WJJZ- Philadelphia 4.2 4.9 4.7 contesting and stationality. excite Wall Street onlookers and Some radio programming insiders AMFM stockholders. WVMV- Detroit 4.5 5.3 5.1 cite Jammin' Oldies as the latest "Unfortunately," says Williams, 2.3 2.2 WSJZ- Boston 2.4 quick fix music radio format, while "we don't have the same entrepre- WJZW -Washington, D.C. 4.1 3.0 3.0 a format like Smooth Jazz takes a neurial atmosphere anymore, where KIFM -San Diego 3.8 3.6 3.3 decidedly more gradual growth if a station gets blown out, another WNWV- Cleveland 5.4 4.5 4.5 process from the sales department. operator reacts and decides to do WSJZ -Tampa 3.0 3.5 3.6 But many radio executives want to Smooth Jazz and it pops up some- That's not the KSSJ- Sacramento 4.0 4.6 4.3 see faster revenue increases. where else on the dial. Chancellor Media's Radio President environment we're living in now."

gregg field gregg field The Art of Swing The Art of Swing What do , , and all have in common? Gregg Field Voted one of the "world's greatest drummers" by the readers of Modern Drummer Magazine, Gregg Field has long been one of jazz's most respected drummers. Gregg's new album, THE ART OF SWING, features six new arrangements from the legendary Sammy Nestico, as well as a few classics, with the help of some of the world's greatest jazz musi- clans including Pete Jolly (piano), Chuck Berghofer (bass) and more. Includes the current hits "Fascinating Rhythm,' "It's A Wonderful World," and "Satin Doll."

"That great Gregg Field CD is a killer' I can't get it out of my car to get it on the air! It's really happening, very much in that modern Basie -type thing. What a great sound, and what killer charts! I'll be wearing it out on the air!" -Chuck Workman, WTPI /FM, Indianapolis, IN "In the 52 years that l've owned this station, this is as good a record as l've ever played." - Jack Ellsworth. WLIM /AM, Long Island, NY

r '4 big band arranged by Sammy Nesbco SWING HAS NEVER BEEN CONSIDERED AN ART FORM...UNTIL NOW.

68 gavin /um, / , ,

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