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Display Equipment Introduction display equipment Welcome to the equipment brochure that introduction provides you with ALL the information you need regarding our permanent display equipment. The role of permanent equipment is to help drive physical availability, deliver incremental sales up to 25% and increase our share of shop. The information within this brochure is designed to give you all the information you require to gain permanent secondary sites in store. The placement of permanent equipment offers the following advantages: Give us additional points of distribution Increases consumer awareness of our brands Creates ownership of key areas in-store Can site confectionery in outlets with limited space To drive sales of new brands Helps retain shelf space Before placing equipment please consider the following items: Is there space available? Do they have a turnover big enough to justify the cost of equipment? What is their compliance like? How long is the equipment likely to stay in store? What is the cost of the unit? (list of equipment costs in back of brochure) Do they have the appropriate range? Are they absolutely clear about keeping to the agreed layout? Ultimately… will it payback? contents Introduction How to Order Equipment Core Kit in detail Summary of Core Kit including lead times and costs Siting Guidelines for CTN’s, small convenience, large convenience, petrol forecourts and foodservice accounts Retentioning Account Specific/Concept designs how to order equipment how In order to maintain sufficient stock levels and to avoid delays in delivering stock to your accounts, please ensure you advise Bally Nijjar of any requests for more than 100 units. Main Display Secondary Display Our main display equipment ( MSS/FSS) Secondary display equipment (that doesn’t needs to be built by our installation company need installing) can be ordered directly from CJ Services. Please email your requests to Fairway by accessing ‘Fairway on the Web’ [email protected] Fairway CDL CJ Services Unit 3, Langley Business Centre, Sarus Court, 15 Sturat Road, Manor Park, 11 – 49 Station Road, Runcorn, Cheshire WA7 1TS Langley, Berkshire SL3 8DS Contact: Michael Ettrick Contact: Harpreet (Haps) Sandhu / Telephone: 01928597777 Arturus Vitkauskas Email: [email protected] Telephone: 01753 588413 Email: [email protected] [email protected] Images of Equipment Equipment images are kept at Electric Pictures, log onto their web site at: www.imagesareus.co.uk Username: Electric Password: pictures77 (please do not share the username/password with any parties outside of Mars) To access this document on the internet please go to www.marsequipmentbrochure.co.uk Password: marseqt code: various counter top units MSS Unit (Mars Self Server) location: CJ Services# Assembly required by CJ Services | Main Display WHERE TO SITE As well as being sited on the counter top this unit can also be placed within wall fixtures KEY FEATURES DIMENSIONS This modular unit combines flexibility with 2 row 20cm H x 40cm D optimum product positioning 3 row 24cm H x 55cm D Attachments available to provide greater versatility 4 row 25cm H x 65cm D Impactful unit with side branding 5 row 26cm H x 77cm D Available in 2, 3, 4 & 5 row formats and in BENEFITS sections of 10” (25.4cm) and 15” (38.1cm) Sales uplift 14%* See MSS/ FSS Retention list *RMS Instore 2007 code: see table below attachment MSS Bitesize Dividers location: CJ Services / Fairway# Fully Assembled | Counter Top WHERE TO SITE Impactful, pre-branded modular divider for use in the front row of MSS KEY FEATURES CODE Modular single dividers that work on any M&M Choco EQ239 planogram M&M Crispy EQ241 Separates and divides bags preventing M&M Peanut EQ240 them from slipping into each other Signposts our brands making it easier for Maltesers EQ236 consumers to see their favourites Minstrels EQ242 Easy to install: fixes with double-sided tape Mars Mix EQ12114 Fully retentioned Revels EQ238 Plants with Mars Mix EQ12114 Milky Way Magic Stars EQ070001 code: EQ235 attachment MSS Bag Pegs location: CJ Services / Fairway# Fully Assembled | No Retentioning | Counter Top WHERE TO SITE Positioned on back row of MSS, suitable for all rows KEY FEATURES RETENTIONING Each peg holds approx 6 pouches Backing cards available - codes at back of brochure code: see table below attachment MSS 5th Row Attachments location: CJ Services Basic Assembly | No Retentioning | Counter Top Unit WHERE TO SITE Positioned on back row of MSS unit KEY FEATURES CODE Gives an impactful display solution for EQ398 10” (20.5cm) wide Galaxy block EQ399 15” (38.1cm) wide code: EQ328 attachment MSS Box Shelf location: CJ Services Basic Assembly | Counter Top Unit WHERE TO SITE Attaches to the family bag peg holes at the back of MSS unit KEY FEATURES Shelf used to display box chocolates Optimises display impact code: EQ299 counter top unit 5 Tier Bambino EQ11027 Replacement Side Simple Assembly Required | Header & Side Branding and Header Branding Included | Secondary Display | location: Fairway 560mm 230mm 170 - 200mm WHERE TO SITE At the till point - ideal for small stores that have limited space at till KEY FEATURES RETENTIONING Small footprint unit to display our Shelf branding available for top 10 brands best selling lines – codes at back of brochure under NPU Expandable shelves that can take our standard plus DUO® range Can be permanently fixed to counter with screws or sticky fixings Unit is packed individually for easy mailing direct to site Each shelf holds approx 24 standard bars BENEFITS Sales uplift 15% *Minatec Research 2011 code: EQ1011949 (3 tier unit) EQ1011950A (Header Cards) counter top unit Choco Pod EQ1011950 (additional single pod) location: Fairway Fully Assembled | Secondary Display | Fully Retentioned 460mm 220mm 170mm WHERE TO SITE At the till point - ideal for small stores that have limited space at the till KEY FEATURES RETENTIONING Modular unit that comes as standard 3 tier Front branding available in addition unit but additional pods available to create - codes back of brochure bespoke displays Can be permanently fixed to counter with sticky fixers Each shelf holds approx 24 bars but does not take DUO® range BENEFITS Sales uplift 15%* *Minatec Research 2011 code: EQ12073A till unit Semi-Perm CTU (dispatched in singles or Simple Assembly Required | secondary display | till area in box of 8 on request) WHERE TO SITE At the till point, ideal for small stores KEY FEATURES Pre-branded unit that can hold a full outer of Mars, Snickers or Twix Small footprint unit with flat back that can be pushed up to the side of the till optimising space available Can hold most product formats, eg. bars, bitesize Interchangeable branding option so great for promotions / NPD code: EQ320 till unit Mars Payment Unit (MPU) location: Fairway/CPM 670mm 230mm 600mm WHERE TO SITE The MPU can be placed in front or at the side of the till and has a metal plate which slips underneath to make the unit secure. The unit can also be screwed to the counter. KEY FEATURES RETENTIONING Standard unit is 2 tier, unit shown has extra Retentioning available - codes at back of basket and bag rail brochure under MPU Modern design makes unit visually appealing Looks good with or without branding so can be used across all sectors Design allows an extra basket to be added to the unit within the same space Unit comes with side and header graphics to create greater impact and ownership BENEFITS Sales uplift 15.1%* *FCRS 2006 code: various till unit MPU - Configurations location: Fairway/CPM 3 basket MPU EQ320 Additional Basket EQ206 Short Tube EQ204 1300mm Capping Bar EQ323 Header Card EQ207A 230mm 600mm 2 basket & 2 gum MPU EQ320 Gum Tray x 2 EQ202 Short Tube EQ204 1300mm Capping Bar EQ323 Header Card EQ207A 230mm 600mm 2 basket & bag MPU EQ320 Bag Rail EQ203 Short Tube EQ204 1300mm Capping Bar EQ323 Header Card EQ207A 230mm 600mm code: various till unit MPU - Configurations location: Fairway/CPM 3 basket & bag MPU EQ320 Additional Basket EQ206 Bag Rail EQ203 1520mm Long Tube EQ205 Capping Bar EQ323 Header Card EQ207A 230mm 600mm 2 basket, 1 gum & bag rail MPU EQ320 Gum Tray EQ202 Bag Rail EQ203 1520mm Long Tube EQ205 Capping Bar EQ323 Header Card EQ207A 230mm 600mm 4 basket MPU EQ320 Additonal Basket x 2 EQ206 Long Tube EQ205 1520mm Capping Bar EQ323 Header Card EQ207A 230mm 600mm code: various till unit MPU - Accessories location: Fairway/CPM Short Extension Tube EQ204 Long Extension Tube EQ205 Capping Bar EQ207 Supplied with MARS header card Optional accessory to “finish off” the unit. Extender EQ208 Fits between basic MPU and short or long extension tube to allow till display to be shown. Extends from 10cm to 17cm. Gum Tray EQ202 Bag Rail EQ203 Additional Basket EQ206 Supplied with side graphics code: EQ11038 counter top unit Pouch Counter Unit location: Fairway Simple Assembly Required | secondary display | Till Area 743mm 267mm 262mm WHERE TO SITE At the till point - ideal for the leisure industry KEY FEATURES RETENTIONING Unit comes with Single or Double facing Backing cards available - codes at hooks to provide a flexible display solution back of brochure Unit can have 3, 4, 5, or 6 facings of pouch Small footprint unit for counter tops Price Tags included code: EQ0911257 (loop unit) counter top unit Loop Unit EQ0911258 (tray) location: Fairway Fully Assembled | Secondary Display 400mm 230mm 270mm WHERE TO SITE This unit is designed to be placed at foodservice outlet till points KEY FEATURES RETENTIONING Designed to hold outers of Mars, Snickers Header Card - RE0911479 and Twix Tray insert available
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