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07TGS OR E.Indd 1-2 08.1.21 6:25:24 PM Business-Day Visitor Breakdown by Country and Region1 III

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07TGS OR E.Indd 1-2 08.1.21 6:25:24 PM Business-Day Visitor Breakdown by Country and Region1 III I. Outline of the Show II. Visitors Report Name: TOKYO GAME SHOW 2007 1. Number of Visitors on Each Day Theme: Link up, Reach out, To the world. TOKYO GAME SHOW 2007 TOKYO GAME SHOW 2006 Sept. 20 (Thursday) – Business Day 29,783 Sept. 22 (Friday) – Business Day 39,645 Organizer: Computer Entertainment Supplier's Association (CESA) Sept. 21 (Friday) – Business Day 32,390 Sept. 23 (Saturday) – Open to the public 84,823 Co-organizers: Nikkei Business Publications, Inc. (Nikkei BP) Sept. 22 (Saturday) – Open to the public 64,795 Sept. 24 (Sunday) – Open to the public 67,943 Ministry of Economy, Trade and Industry (International Business Section) Sept. 23 (Sunday) – Open to the public 66,072 Total 192,411 Special supporter: NTT DoCoMo, Inc. Total 193,040 Period: Business Days Sept. 20 (Thursday) - Sept. 21 (Friday), 2007 2. Results of Questionnaire Survey of Business-Day Visitors Open to the public Sept. 22 (Saturday) - Sept. 23 (Sunday), 2007 Outline of Survey From 10:00 a.m. to 5:00 p.m. [Survey Method] Venue: Nippon Convention Center (Makuhari Messe, Mihama-ku, Chiba City, Chiba Prefecture) A survey request was e-mailed to 3,745 preregistered visitors in Japan on the Business Days. Exhibition Halls 1-8 (exhibition area: about 54,000 square meters) Replies were received at the Internet Research System “AIDA” operated by Nikkei BP. International Conference Hall [Number of Responses] 681 (response rate: 18.2%) Number of exhibitors: 217 Number of booths: 1,735 booths [Survey Schedule] Displayed titles: 702 titles (number of advance registrations) Sep. 27, 2007: Survey started (e-mail posted and web site opened) By platform (%) By genre (%) Oct. 9, 2007: Survey finished (web site closed) Mobile phones 32.2 Action 28.5 [Survey Organizations] PC 22.7 RPG 11.8 Nikkei BP Consulting, Inc. Nintendo DS 17.1 Simulation 9.9 Wii 8.1 Puzzle 8.1 Business Category Job Category PlayStation 2 7.2 Adventure 5.8 Xbox360 4.9 Sports 4.4 Computer-related technical experts Financial, securities Laboratories and think tanks 0.4% excluding games 5.7% PlayStation 3 3.2 Racing 3.5 and insurance 3.4% No response 0.3% Technical experts other than Services other than computer-related personnel 0.9% PSP 2.6 Shooting 3.2 game- and Others 4.3% entertainment-related 2.5% Nintendo GameCube 0.2 Others 24.8 Others Corporate managers Manufacturing and directors 6.3% other than game- and 9.4% Others 15.8 entertainment-related 1.8% Game software Telecommunication publishing Other carriers and 27.5% specialists providers 2.3% 11.9% Mass media Sales staff Admission fees: General visitor Ticket valid only for day of issue ¥1,200 (incl. tax) and advertising 22.8% 6.8% Game hardware Ticket sold in advance ¥1,000 (incl. tax) Development and Contract and peripherals distribution of and support manufacturing Programmers 3.5% related to games content other than development of Office 6.5% games 9.8% game software workers 20.3% Creators related to games 11.5% 17.0% Producers Game distribution and leaders 10.6% Manufacturing of parts related to games and semiconductors 1.5% 13.2% Visitors’ Relationship to Game and Entertainment Content Development and manufacturing of game-related hardware and peripherals 3.1% Related to entertainment other than games 9.0% Development and making of game-related Games and entertainment work software and content 39.8% other than the above 18.8% Distribution and sales of game consoles and game software 13.8% No particular relationship Planning and running of game-related on-line services and mobile content, etc. 5.6% as a job 6.6% Investment and financing in game and entertainment industries 3.1% No response 0.3% 0 20 40 60 80 100 Age 55-59 0.7% 50-54 2.2% 45-49 5.1% 20-24 25-29 21.9% 30-34 30.1% 35-39 21.4% 40-44 7.8% 10.1% Over 60 0.4% No response 0.1% 0 20 40 60 80 100 2 3 07TGS OR E.indd 1-2 08.1.21 6:25:24 PM Business-Day Visitor Breakdown by Country and Region1 III. Results of Questionnaire Survey of Exhibitors Canada 1.8% U.K. 3.2% France 2.1% Others (Sweden, Netherlands, Russia, Spain, Germany, Denmark, Switzerland, Outline of Survey Austria, Finland, Greece, Portugal, Iceland, Czech Republic and Norway) 5.0% [Survey Method] [Survey Schedule] Others (Australia, New Zealand, South Africa and UAE) 1.9% A survey request was e-mailed to all exhibitors. Replies were Sept. 27, 2007: Survey started (e-mail posted and web site received at the Internet Research System “AIDA” operated opened) by Nikkei BP. Oct. 12, 2007: Survey finished (web site closed) Others U.S. Europe 1.9% 10.3% 12.9% [Number of Responses] [Survey Organization] North Others (Thailand, America 61 Nikkei BP Consulting, Inc. Indonesia, India, 14.7% South Philippines and Korea Malaysia) 1.2% Asia 40.5% 73.1% Degree of Satisfaction TGS 2008 Exhibit Plans Singapore 3.7% Very dissatisfied 0.0% No response 4.9% No response 1.6% Planned, with larger exhibit 4.9% Dissatisfied 1.6% Taiwan 17.4% Undecided now 11.5% Planned, with smaller Not particularly satisfied Very exhibit 1.6% China 5.3% or dissatisfied 6.6% satisfied Hong Kong 5.0% 11.5% No plan 1.6% 1. A total of 2,1322 overseas visitors registered with the overseas receptionist. Of these, the working countries of 2,114 visitors are known, as broken down above. Visitors who attended on both Business Days are counted just once. 2. The following are not included in the overseas visitors total. - Preregistrants. Under Planned; - Visitors with a guest pass. consideration exhibit size - Overseas press. Satisfied 24.6% undecided - Visitors with an exhibitor pass. 75.4% 54.1% Degree of Satisfaction Intention to Attend the Next Show Very dissatisfied 1.2% No response 0.1% Does not intend Very satisfied 9.3% to attend 0.7% No response 0.3% Dissatisfied Activities on Business Days (MA) 10.0% Not sure 11.6% Not particularly Business Meetings at Conference Rooms and Hotels 32.8% satisfied or dissatisfied Business Meetings at Booths and Meeting Rooms 13.1% 23.8% Satisfied Intends to attend Press Releases 55.7% 87.4% 9.8% Information Sessions on New Products, etc. for Distributors 6.6% Others 19.7% 0 10 20 30 40 Information You Wanted to Get at TGS 2007 (multiple answers) Overall grasp of game industry including such items 90.9% as hot and talked-about game software Information on products and companies, 54.8% with the focus on business Information on exhibition status or products of competitors and related companies 44.8% Information from the viewpoint of end-users 44.3% Information on overseas products and companies 18.8% Others 10.6% 0 20406080100 4 5 07TGS OR E.indd 3-4 08.1.21 6:25:24 PM IV. Layout and Exhibitor List Layout Allegorithmic SAS / Avalanche Studios / B2B GAMES / bhv Software / Big Ant Studios/Buka Entertainment Enterprises / Cyanide / Epic Games / 8 7 Falcor Media / Firemint / FOG Studios / Fuzzyeyes Studio / 6 5 4 3 2 1 InteractiveMediaConsulting Gmbh / Lapland Studio Ltd. / Hall Hall Mekensleep / NASSONS Entertainment Studios / Neko Hall Hall Hall Hall Hall Hall Entertainment / Nobilis Publishing Group / Now Production / NVIDIA Corporation/ Pinjata / Resolution Interactive AB / Smack Down Productions/ Virtools / Widescreen Games / WIZARBOX TGS-net NOC Dressing Room Business Solution Area (Network Operation Center) 1-S2 1-S4 Prime Sense 1-S3 PROTOTYPE CO., LTD. 7-S1 6-S1 5-S1 4-S1 3-S1 2-S1 Business Days Game Connection Asia ※Game Connection ENTERBRAIN, INC. Asia exhibits on the business days only. Public Days Dressing Room This space is used Event Stage as Dressing Room on the public days. NAMCO BANDAI Games Inc./ 1-S1 S Sony Computer Entertainment Inc. TECMO, LTD. SQUARE ENIX CO., LTD. Microsoft Co., Ltd. S BANPRESTO CO., LTD. CoFesta SOFTBANK MOBILE Corp. Movie Square TGS Cafe Food Court Kids' Area Game School Area Mobile Content Area Video Lost Child 3-C1 2-C2 Games 6-C1 5-C1 4-C7 Museum 7-C24 7-C19 7-C17 7-C14 4-C8 2-C1 8-C8 7-C18 Ambition Co., Ltd. 1-C1 Sony Computer 7-C23 7-C20 7-C16 KEMCO Entertainment Inc. SQUARE ENIX CO., LTD. 7-C26 7-C22 7-C21 7-C15 4-C5 Cykan Games Co., Ltd./ 7-C13 CAPCOM CO., LTD. LEVEL-5 Inc. Cykan Entertainment Co., Ltd. 8-C6 8-C3 7-C10 7-C11 7-C5 SEGA CORPORATION KONAMI NTT DoCoMo, Inc. 4-C6 INTERSAVE CO., LTD. KOEI CO., LTD. C KONAMI 7-C12 C 8-C7 7-C4 7-C1 4-C4 Marvelous 8-C5 8-C1 7-C25 GALA MOBILE 4-C3 Entertainment Inc. KDDI 7-C6 INC. CORPORATION SEGA SORAYUME Co., Ltd./PakuReserve, Inc. CORPORATION 7-C9 7-C8 7-C7 7-C3 7-C2 8-C2 CAPCOM 4-C1 6-N10 UAT Corporation CO., LTD. 7-N19 Marvelous Entertainment Inc. IREM EIZO(NANAO) FUJIWORK CO., LTD. D4Enterprise, Inc. GDEX INC. 4-C2 Overseas Pavilion / 8-C4 AT-X, Inc. 7-N18 Sales Area 5-N5 4-N12 HUDSON Spicysoft Corporation 3-N17 NTT TECMO, LTD. TGL PLANNING INC. Media Magic Co., Ltd. 2-N15 2-N16 1-N1 8-N4 7-N20 SOFT 3-N14 3-N12 3-N11 3-N10 2-N17 8-N5 DoCoMo, Inc. 8-N3 IREM STORE CO., LTD. 7-N14 7-N12 NAMCO BANDAI 7-N16 3-N16 Thailand Canada Taiwan Game Taiwan Game 2-N14 KOEI Microsoft SQUARE ENIX CO., LTD.
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