I. Outline of the Show II. Visitors Report
Name: TOKYO GAME SHOW 2007 1. Number of Visitors on Each Day Theme: Link up, Reach out, To the world. TOKYO GAME SHOW 2007 TOKYO GAME SHOW 2006 Sept. 20 (Thursday) – Business Day 29,783 Sept. 22 (Friday) – Business Day 39,645 Organizer: Computer Entertainment Supplier's Association (CESA) Sept. 21 (Friday) – Business Day 32,390 Sept. 23 (Saturday) – Open to the public 84,823 Co-organizers: Nikkei Business Publications, Inc. (Nikkei BP) Sept. 22 (Saturday) – Open to the public 64,795 Sept. 24 (Sunday) – Open to the public 67,943 Ministry of Economy, Trade and Industry (International Business Section) Sept. 23 (Sunday) – Open to the public 66,072 Total 192,411 Special supporter: NTT DoCoMo, Inc. Total 193,040
Period: Business Days Sept. 20 (Thursday) - Sept. 21 (Friday), 2007 2. Results of Questionnaire Survey of Business-Day Visitors Open to the public Sept. 22 (Saturday) - Sept. 23 (Sunday), 2007 Outline of Survey From 10:00 a.m. to 5:00 p.m. [Survey Method] Venue: Nippon Convention Center (Makuhari Messe, Mihama-ku, Chiba City, Chiba Prefecture) A survey request was e-mailed to 3,745 preregistered visitors in Japan on the Business Days. Exhibition Halls 1-8 (exhibition area: about 54,000 square meters) Replies were received at the Internet Research System “AIDA” operated by Nikkei BP. International Conference Hall [Number of Responses] 681 (response rate: 18.2%) Number of exhibitors: 217 Number of booths: 1,735 booths [Survey Schedule] Displayed titles: 702 titles (number of advance registrations) Sep. 27, 2007: Survey started (e-mail posted and web site opened) By platform (%) By genre (%) Oct. 9, 2007: Survey finished (web site closed) Mobile phones 32.2 Action 28.5 [Survey Organizations] PC 22.7 RPG 11.8 Nikkei BP Consulting, Inc. Nintendo DS 17.1 Simulation 9.9 Wii 8.1 Puzzle 8.1 Business Category Job Category PlayStation 2 7.2 Adventure 5.8 Xbox360 4.9 Sports 4.4 Computer-related technical experts excluding games 5.7% PlayStation 3 3.2 Racing 3.5 Financial, securities Laboratories and think tanks 0.4% and insurance 3.4% No response 0.3% Technical experts other than computer-related personnel 0.9% PSP 2.6 Shooting 3.2 Services other than game- and Others 4.3% entertainment-related 2.5% Corporate managers Nintendo GameCube 0.2 Others 24.8 Manufacturing Others and directors 6.3% other than game- and 9.4% Others 15.8 entertainment-related 1.8% Game software Telecommunication publishing Other carriers and 27.5% specialists providers 2.3% 11.9% Mass media Sales staff and advertising 22.8% Admission fees: General visitor Ticket valid only for day of issue ¥1,200 (incl. tax) 6.8% Game hardware and peripherals Development and Contract Programmers Ticket sold in advance ¥1,000 (incl. tax) distribution of and support manufacturing 3.5% related to games Office content other than development of 6.5% games 9.8% game software Creators related workers 20.3% to games 11.5% 17.0% Producers Game distribution and leaders 10.6% Manufacturing of parts related to games and semiconductors 1.5% 13.2%
Visitors’ Relationship to Game and Entertainment Content
Development and manufacturing of game-related hardware and peripherals 3.1% Related to entertainment other than games 9.0% Development and making of game-related Games and entertainment work software and content 39.8% other than the above 18.8%
Distribution and sales of game consoles and game software 13.8% No particular relationship as a job 6.6% Planning and running of game-related on-lineInvestment services and and mobile financing content, in game etc. and 5.6% entertainment industries 3.1% No response 0.3%
0 20 40 60 80 100
Age
55-59 0.7% 50-54 2.2% 45-49 5.1%
20-24 25-29 21.9% 30-34 30.1% 35-39 21.4% 40-44 7.8% 10.1% Over 60 0.4% No response 0.1%
0 20 40 60 80 100
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07TGS OR E.indd 1-2 08.1.21 6:25:24 PM Business-Day Visitor Breakdown by Country and Region1 III. Results of Questionnaire Survey of Exhibitors
Canada 1.8% Outline of Survey U.K. 3.2% France 2.1% [Survey Method] [Survey Schedule] Others (Sweden, Netherlands, Russia, Spain, Germany, Denmark, Switzerland, Austria, Finland, Greece, Portugal, Iceland, Czech Republic and Norway) 5.0% A survey request was e-mailed to all exhibitors. Replies were Sept. 27, 2007: Survey started (e-mail posted and web site Others (Australia, New Zealand, South Africa and UAE) 1.9% received at the Internet Research System “AIDA” operated opened) by Nikkei BP. Oct. 12, 2007: Survey finished (web site closed) Others Europe 1.9% [Number of Responses] [Survey Organization] U.S. 10.3% 12.9% North 61 Nikkei BP Consulting, Inc. America Others (Thailand, 14.7% South Indonesia, India, Korea Philippines and Asia 40.5% Malaysia) 1.2% 73.1% Degree of Satisfaction TGS 2008 Exhibit Plans Singapore 3.7%
Very dissatisfied 0.0% No response 4.9% No response 1.6% Planned, with larger exhibit 4.9% Dissatisfied 1.6% Taiwan 17.4% Undecided now 11.5% Planned, with smaller Not particularly satisfied exhibit 1.6% China 5.3% or dissatisfied 6.6% Very Hong Kong 5.0% satisfied 11.5% No plan 1.6%
1. A total of 2,1322 overseas visitors registered with the overseas receptionist. Of these, the working countries of 2,114 visitors are known, as broken down above. Visitors who attended on both Business Days are counted just once. 2. The following are not included in the overseas visitors total. - Preregistrants. Under Planned; - Visitors with a guest pass. consideration exhibit size - Overseas press. Satisfied 24.6% undecided - Visitors with an exhibitor pass. 75.4% 54.1%
Degree of Satisfaction Intention to Attend the Next Show
Very dissatisfied 1.2% No response 0.1% Does not intend Very satisfied 9.3% to attend 0.7% No response 0.3%
Dissatisfied Activities on Business Days (MA) 10.0% Not sure 11.6%
Not particularly Business Meetings at Conference Rooms and Hotels 32.8% satisfied or dissatisfied Business Meetings at Booths and Meeting Rooms 13.1% 23.8% Satisfied Intends to attend Press Releases 55.7% 87.4% 9.8% Information Sessions on New Products, etc. for Distributors 6.6%
Others 19.7%
0 10 20 30 40
Information You Wanted to Get at TGS 2007 (multiple answers)
Overall grasp of game industry including such items 90.9% as hot and talked-about game software Information on products and companies, 54.8% with the focus on business Information on exhibition status or products of competitors and related companies 44.8% Information from the viewpoint of end-users 44.3%
Information on overseas products and companies 18.8%
Others 10.6%
0 20406080100
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07TGS OR E.indd 3-4 08.1.21 6:25:24 PM IV. Layout and Exhibitor List
Layout
Allegorithmic SAS / Avalanche Studios / B2B GAMES / bhv Software / Big Ant Studios/Buka Entertainment Enterprises / Cyanide / Epic Games / 8 7 Falcor Media / Firemint / FOG Studios / Fuzzyeyes Studio / 6 5 4 3 2 1 InteractiveMediaConsulting Gmbh / Lapland Studio Ltd. / Hall Hall Mekensleep / NASSONS Entertainment Studios / Neko Hall Hall Hall Hall Hall Hall Entertainment / Nobilis Publishing Group / Now Production / NVIDIA Corporation/ Pinjata / Resolution Interactive AB / Smack Down Productions/ Virtools / Widescreen Games / WIZARBOX TGS-net NOC Dressing Room Business Solution Area (Network Operation Center) 1-S2 1-S4 Prime Sense 1-S3 PROTOTYPE CO., LTD. 7-S1 4-S1 3-S1 2-S1 Business DaysGame Connection Asia ※Game Connection 6-S1 5-S1 ENTERBRAIN, INC. Asia exhibits on the business days only. Public Days Dressing Room This space is used Event Stage as Dressing Room on the public days. NAMCO BANDAI Games Inc./ 1-S1 S Sony Computer Entertainment Inc. TECMO, LTD. SQUARE ENIX CO., LTD. Microsoft Co., Ltd. S BANPRESTO CO., LTD. CoFesta SOFTBANK MOBILE Corp. Movie Square TGS Cafe Food Court
Kids' Area Game School Area Mobile Content Area Video Lost Child 3-C1 2-C2 Games 6-C1 5-C1 4-C7 Museum 7-C24 7-C19 7-C17 7-C14 4-C8 2-C1 8-C8 7-C18 Ambition Co., Ltd. 1-C1 Sony Computer 7-C23 7-C20 7-C16 KEMCO Entertainment Inc. SQUARE ENIX CO., LTD. 7-C26 7-C22 7-C21 7-C15 4-C5 Cykan Games Co., Ltd./ 7-C13 CAPCOM CO., LTD. LEVEL-5 Inc. Cykan Entertainment Co., Ltd. 8-C6 8-C3 7-C10 7-C11 7-C5 SEGA CORPORATION KONAMI NTT DoCoMo, Inc. 4-C6 INTERSAVE CO., LTD. KOEI CO., LTD. C KONAMI 7-C12 C 8-C7 7-C4 7-C1 4-C4 Marvelous 8-C5 8-C1 7-C25 GALA MOBILE 4-C3 Entertainment Inc. KDDI 7-C6 INC. CORPORATION SEGA SORAYUME Co., Ltd./PakuReserve, Inc. CORPORATION 7-C9 7-C8 7-C7 7-C3 7-C2 8-C2 CAPCOM 4-C1 Marvelous Entertainment Inc. 6-N10 UAT Corporation CO., LTD. 7-N19 Overseas Pavilion IREM/EIZO(NANAO) FUJIWORK CO., LTD. D4Enterprise, Inc. GDEX INC. 4-C2 8-C4 AT-X, Inc. 7-N18 Sales Area 5-N5 4-N12 HUDSON Spicysoft Corporation 3-N17 NTT TECMO, LTD. TGL PLANNING INC. Media Magic Co., Ltd. 2-N15 2-N16 1-N1 8-N4 7-N20 SOFT 3-N14 3-N12 3-N11 3-N10 2-N17 8-N5 DoCoMo, Inc. 8-N3 IREM STORE CO., LTD. 7-N14 7-N12 NAMCO BANDAI 7-N16 3-N16 Thailand Canada Taiwan Game Taiwan Game 2-N14 KOEI Microsoft SQUARE ENIX CO., LTD. 4-N8 4-N11 Games Inc. 6-N8 5-N8 5-N7 5-N6 4-N10 4-N9 4-N7 Pavilion Games Pavilion (THCA) Pavilion (TAITRA) CO., LTD. Co., Ltd. 7-N17 7-N15 7-N13 6-N9 G-mode Co., Ltd. Gameloft K.K. Marvelous Entertainment Inc. SNK PLAYMORE Japan Game Awards 2007 TOMY COMPANY, LTD. SEALZ Co., Ltd. 3-N19 Winxen Co., Ltd. Silver Star Japan 4-N5 3-N18 SOFTBANK Creative Corp. Internet Radio BROCCOLI CO., LTD. D3PUBLISHER INC. TAITO CORPORATION JALECO LTD. Creative Brain, INC. 3-N15 Kids' Stage Station
Outdoor Aisle (Available on the public days only)
Exhibitor List General Area 6-N10 GDEX INC. Advance Intelligence Modernity Co., Ltd. 7-C22 Anabuki College Group 7-N17 SOFTBANK Creative Corp. Enlarged View of 6-N4 Geisha Tokyo Entertainment, LTD. Corcell Technology Co., Ltd. 7-C8 Arts College Yokohama 7-N12 SQUARE ENIX CO., LTD. 4-N1 3DV Systems International Conference Hall 2F 4-N4 HaptX Dashpoint Design Co., Ltd. 7-C18 Aso Business Computer College 7-N3 SQUARE ENIX MUSIC 6-N5 ACQUIRE CORPORATION 5-N7 HUDSON SOFT CO., LTD. Digidream Studio Co., Ltd. 7-C6 Digital Entertainment Academy Co., LTD. 7-N14 TECMO, LTD. Business Meeting Area 5-N1 ARC SYSTEM WORKS Co., Ltd. Detail View 7-C11 ECC COLLEGE OF COMPUTER Convention Hall 2-N12 ICUITI VIDEO EYEWEAR Game Square Interactive Co., Ltd. (Available on the business days only) 3-N13 Australia Pavilion Business Solution Area KONAMIKONAMI SNKSNK PLAYMOREPLAYMORE CAPCOMCAPCOM CO., LLTD.T Britishtish 2-N15 IREM Monomania Co., Ltd. AND MULTIMEDIA Embassymbassy BM-5 BM-3 BM-1 Tokyokyo Auran Pty Ltd BM-11 BM-9 BM-7 5-N6 JALECO LTD. Software Industry Promotion Agency 7-C15 Higashi-Nihon Design & Computer College 3-N4 Advansus Corp. Business Meeting Area Microsoft Co., Ltd. TECMO, LTD. Thee NoNorthrth Fuzzyeyes Studio Pty Ltd Eastst of BM-5 BM-3 BM-1 England:gland: BM-12 5-N4 JAPAN E-SPORTS ASSOCIATION 4-N2 Tokyo International Anime Fair 2008 7-C13 International Art & Design College 1-N2 AhnLab, Inc. UKK GGameame Superper BM-13 Halfbrick Studios Pty Ltd Clusteruster BM-11 BM-9 BM-7 7-C4 Japan Electronics College 3-N5 ARNIS SOUND TECHNOLOGIES, CO., LTD. Detail View BM-10 PREPARATORY COMMITTEE 5-N8 TOMY COMPANY, LTD. BM-12 Nokia N-Gage HUDSON SOFT CO., LLTD.T Wildfire Studios BM-13 BM-10 KOEIOEI BM-6 BM-4 BM-2 6-N8 KDDI CORPORATION 5-N9 triple a publishing Co., Ltd. 7-C21 Kobe Institute of Computing / 3-N2 Bit-isle Inc. CO.,O., LTD.
Australian Embassy International NNAMCOAMCO BANDAI Games IncInc.. CyCykankan Games Co., LtdLtd.. BM-6 BM-2 Kobe College of Computing 3-N17 Born Digital, Inc. Conference Room 1-C1 KOEI CO., LTD. 3-N21 WESTERN AUSTRALIA BM-4 Australia Queensland Government 5-C1 KONAMI GO3 Electronic Entertainment Expo 7-C9 Nagoya Kougakuin College 3-N19 British Embassy Tokyo Trade and Investment Office Tokyo 2-C2 LEVEL-5 Inc. Murdoch University 4-C16 Niigata Computer College Babel Media 2-N18 GENERALASAHI Co., Ltd. 4-S1 BANPRESTO CO., LTD. 2-N17 Marvelous Entertainment Inc. West Coast Tafe 7-C3 Niigata High Technology College New Concept Gaming 3-N7 Global Collect 3-N20 BGIn 2-S1 Microsoft Co., Ltd. 2-N19 Winxen Co., Ltd. 7-C14 NIPPON ENGINEERING COLLEGE / Serious Games Institute 3-N1 GONZO ROSSO K.K. 5-N2 BROCCOLI CO., LTD. 6-N11 MORI GAMES CO., LTD. 6-N2 Yudo Inc. TOKYO UNIVERSITY OF TECHNOLOGY Skill gaming 3-N15 Hitachi ULSI Systems Co., Ltd. 3-N12 Canada Games 4-S1 NAMCO BANDAI Games Inc. 7-C7 Osaka Electro-Communication Univ. 3-N6 CDNetworks Japan Co.,Ltd 2-N7 HOEI SANGYO CO., LTD. A2M 6-N11 Nikkei Business Publications, Inc. Mobile Content Area Department of Digital Games 3-N8 Community Engine 2-N6 HONG KONG TRADE DEVELOPMENT Alliance NumeriQc 4-C8 NTT DoCoMo, Inc. 4-C7 Ambition Co., Ltd. 7-C23 OTA INFORMATION & BUSINESS COLLEGE 3-N3 CREEK & RIVER Co., Ltd. COUNCIL Audiokinetic 5-N3 PLANEX COMMUNICATIONS INC. 4-N5 Creative Brain, INC. 7-C12 Professional Training College Tokyo Net Wave 2-N9 DENTSU INC. 3-N9 ISAO CORPORATION Big Blue Bubble 1-S4 Prime Sense 4-C4 GALA MOBILE INC. 7-C1 SOGOGAKUEN HUMAN ACADEMY 2-N8 ELSA Japan Inc. 2-N3 Mizuho Bank, Ltd. Bug-Tracker 1-S2 PROTOTYPE CO., LTD. 4-N11 Gameloft K.K. 7-C25 Tohoku Computer College 1-N3 ENTERBRAIN, INC. 2-N3 Mizuho Investors Securities Co., Ltd. CookieJar Entertainment 6-N6 ROLLING KONCEPT INNOVATION CO., LTD. 4-N8 G-mode Co., Ltd. 7-C19 TOKYO COMMUNICATION ARTS 2-N5 Fontworks Japan, Inc. 2-N4 NTT Advanced Technology Corporation D-Box Technologies inc. 6-C1 SEGA CORPORATION 4-C5 INTERSAVE CO., LTD. 7-C10 TOKYO DESIGNER GAKUIN COLLEGE 7-S1 Game Connection Asia 2-N4 NTT IT CORPORATION DreamCatcher 2-N11 Shenzhen Guanqiao Packing Products Co, Ltd.4-C6 KEMCO 7-C24 TOKYO KOGAKUIN COLLEGE OF TECHNOLOGY Allegorithmic SAS 2-N2 Prometech Software, Inc. DTI Software 6-N9 Silver Star Japan 4-N12 Media Magic Co., Ltd. 7-C2 Tokyo Technical College Avalanche Studios 2-N10 SANTOKU CORPORATION Enzyme Testing Labs 2-N13 SMYTH RESEARCH 4-N6 NINJA STUDIO Co., Ltd. 7-C17 TRIDENT COLLEGE OF INFORMATION B2B GAMES 3-N16 SOFTBANK Human Capital CORP. Fog Studios 1-N1 SNK PLAYMORE 4-C3 PakuReserve, Inc. TECHNOLOGY bhv Software 3-N18 The North East of England: UK Game GestureTek Inc 1-S1 SOFTBANK MOBILE Corp. 4-N7 SEALZ Co., Ltd. 7-C16 World Institute of Zeal artists for digital Big Ant Studios Super Cluster Invest Quebec 6-S1 Sony Computer Entertainment Inc. 4-C3 SORAYUME Co., Ltd. and technology Buka Entertainment Enterprises Digital City KrabbitSoft Studios 3-S1 SQUARE ENIX CO., LTD. 4-C2 Spicysoft Corporation 7-C26 Yokohama Digital Arts Cyanide Eutechnyx Kutoka 6-N7 Surfersparadise 4-C1 UAT Corporation 7-C20 Yoyogi animation institute Epic Games The Mustard Corporation Logiciels Mistic Inc. 4-N9 TAITO CORPORATION Falcor Media ONE NorthEast Magmic Sales Area 3-N10 Taiwan Game Pavilion (TAITRA) Kids’ Area Firemint 2-N1 Wacom Co., Ltd. Other Ocean Interactive Ling Tung University, DEP. of Digital 8-C2 CAPCOM CO., LTD. 7-N9 Alchemist FOG Studios Sherpa Games Business Meeting Area Contect Design 8-C5 KDDI CORPORATION 7-N2 AQUAPLUS Fuzzyeyes Studio Technologies Quazal Inc. Mega Entertainment Co., Ltd 8-N5 KOEI CO., LTD. 7-N19 AT-X, Inc. InteractiveMediaConsulting Gmbh BM-11 British Embassy Tokyo True Player Gear Inc. UserJoy Technology Co., Ltd. 8-C3 KONAMI 7-N13 BROCCOLI CO., LTD. Lapland Studio Ltd. BM-1 CAPCOM CO., LTD. Wave Generation Taiwan Trade Center 8-C7 Marvelous Entertainment Inc. 7-N11 CAPCOM CO., LTD. Mekensleep BM-4 Cykan Games Co., Ltd. Wicked Studios 3-N10 Taiwan Game Pavilion (THCA) 8-N3 Microsoft Co., Ltd. 7-N10 COSPA Inc. NASSONS Entertainment Studios BM-2 HUDSON SOFT CO., LTD. 3-C1 CAPCOM CO., LTD. InterServ International Inc. 8-N4 NAMCO BANDAI Games Inc. 7-N5 Game Center CX Neko Entertainment BM-13 KOEI CO., LTD. 2-C1 Cykan Entertainment Co., Ltd. Joymaster Inc. 8-C4 NTT DoCoMo, Inc. 7-N18 HUDSON SOFT CO., LTD. Nobilis Publishing Group BM-5 KONAMI 2-C1 Cykan Games Co., Ltd. Lager Interactive Inc. 8-C1 SEGA CORPORATION 7-N15 Internet Radio Station
07TGS OR E.indd 5-6 08.1.21 6:25:25 PM V. TGS Forum 2007 VI. Business Solution Area TGS Forum 2007 was held at the International Conference In the Mobile Phone Game Session, the future of mobile In line with the addition of a second Business Day, the development and game business to enhance the synergy of Hall at Makuhari Messe on September 20 and 21, the phone games that achieving higher performance and daily Development Tools and Middleware Area was enlarged the exhibition and relevant workshops, the workshop venue Business Days of TOKYO GAME SHOW 2007. The forum use was described from the perspectives of mobile phone and renamed the Business Solution Area. It was set up to was multipurpose rooms near the exhibition area, and was offered game business professionals an opportunity to carriers and game makers. introduce BtoB products and services supporting the game limited to Business Days. discuss the latest trends in their industry. Discussion in the Finance and Market Session focused The keynote speaker on the opening day was Hirai Kazuo, on the analysis of remarkable companies in the game president and group CEO of Sony Computer Entertainment sector and the latest financial strategies of game-related Business Solution Workshops Inc. companies. Thus, the current state of the expanded The afternoon sessions included four for which an computer entertainment business was elaborated in timely Sept. 21 (Fri.) Company/Organization Lecture attendance fee was charged. In the Online Game Session, fashion in these four genre-specific sessions. 12:00 New trends in game sites and site management talks were given by key persons from three leading Following the opening day, on September 21, free special | ENTERBRAIN, INC. techniques from the perspective of access analytics companies in the Japanese online game business. invitation sessions and sponsorship sessions were held for 12:40 Discussion in the Characters Session explored strategies the first time. The Nielsen Company and Gameloft introduced for and future of the game business targeting girls, which new trends in the game business including game program 13-00 has begun to show good prospects for a large market as ratings and mobile games. | Hitachi ULSI Systems Co., Ltd. Ruby Talk high-quality voice synthesis middleware evidenced by the popularization of portable game devices. 13:40
14:00 ARNIS SOUND TECHNOLOGIES, | The role of stereophony in the entertainment business September 20 (Thursday) CO., LTD. 14:40 Keynote Speech 10:00 15:00 Reaping the benefits of advertising through mobile | A Look at Our Business Strategy Toward New Growth: The Expanding PlayStation World | DENTSU INC. 12:00 games – Dentsu’s advergame business Speaker: Mr. Kazuo Hirai, Sony Computer Entertainment, Inc. President and Group CEO 15:40 16:00 Australian Embassy and Australian Online Game Session Character Game Session Outline of the Australian game industry and its position | Queensland Government Trade and in the global market 13:00 16:40 Investment Office , Tokyo | Enabling All Platforms to Access the Internet Popularization of Portable Game Devices Brings 15:00 Online Game Business Enters a New Phase Market Change Rediscover the Huge Potential of the Game Market for Girls 13:00 - 15:00 RELAY TALK AND PANEL DISCUSSION 13:00 - 15:00 RELAY TALK AND PANEL DISCUSSION VII. International Party Mobile Phone Game Session Finance and Market Session To celebrate and promote the international aspects of the exchanges from beginning to end. With 267 people from 15:15 | Evolution of Mobile Phone Games Company Trends to Watch in the Game Sector and TOKYO GAME SHOW, an international party was held for the 20 countries and regions attending, including embassy 17:15 The Changing World Brought by the Evolution of Finance Strategies from Early Stage to Post-IPO first time in 2007. representatives, the party was truly international in every Software and Diversification of User Needs This event was planned for overseas visitors, media, respect. 【Finance】 exhibitors, and domestic exhibitors, and there were lively ・How Carriers View the Future of Mobile Phones ・Fund-raising and IPOs of Game-Related Companies ・How High Specifications Change Mobile Phone ・Project Finance Methods and New Developments in Games Game-Related Companies ・Increasing the Penetration of Mobile Phone Games 【Market】 ・The Latest Moves in the Game Sector -- Watching Remarkable Companies
September 21 (Friday) Sponsorship Session Special Session 11:00 | The Next Generation of Mobile Gaming? Revealing New Insights on the Elusive Gamer: 12:00 Global Brand Advertisers Make a Play for Gamers’ Sponsored by Nokia Attention Speaker: Mr. Jeff Herrmann, The Nielsen Company / Nielsen Wireless and Nielsen Games Vice President Sponsorship Session 14:15 | The Global Business of Mobile Casual Games; 15:15 Case Study on a Successful Japanese Publisher in Connected Mobile Games Sponsored by Nokia
15:30 Sponsorship Session | 16:30 Toward a Concentrated, Mature Market Sponsored by Gameloft
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07TGS OR E.indd 7-8 08.1.21 6:25:26 PM VIII. Public Relations and Publicity 3. Breakdown of Overseas Media Number of reporters Number 1. Newspaper and Magazine Articles Printed, and TV and Radio Reports Broadcast of Sept. Sept. Sept. Sept. Total 20 21 22 23 media TV Radio Newspapers General Specialized papers/ Total (general, sports) magazines magazines/web Japan (domestic-issued foreign language media) 81 42 15 7 145 53 KoreaReported-to region 67 33 24 13 137 48 Before the Show 0 (0) 1 (0) 139 (129) 71 (50) 274 (213) 485 (392) Taiwan 47 46 12 9 114 21 35 16 18 16 85 8 During the Show 33 (31) 7 (5) 140 (166) 0 (0) 90 (71) 270 (273) Asia China Hong Kong 37 17 7 1 62 20 After the Show 23 (31) 7 (8) 56 (45) 119 (132) 723 (629) 928 (845) Singapore 10 10 5 1 26 4 Total 56 (62) 15 (13) 335 (340) 190 (182) 1,087 (913) 1,683 (1,510) Thailand 4 6 6 3 19 5 0 0 2 0 2 1 Notes: As of October 16, 2007. Planned coverage is included. Figures in parentheses are those for TOKYO GAME SHOW 2006. Malaysia France 48 36 22 5 111 26 Italy 26 23 8 1 58 14 U.K. 19 11 6 5 41 14 2. Number of News Reports During the Show Period, and Number of Reporters Spain 15 13 5 2 35 8 Netherlands 11 9 8 0 28 4 Sept. 20 (Thu.) Sept. 21 (Fri.) Sept. 22 (Sat.) Sept. 23 (Sun.) Grand total Germany 9 8 7 3 27 9 News News News News News 10 4 9 3 26 4 reports Reporters reports Reporters reports Reporters reports Reporters reports Reporters Russia Norway 12 8 4 0 24 8 Overseas media, domestic- 279 670 210 474 129 309 53 124 671 1577 Poland 3 3 2 2 10 2 issued foreign language media Europe Czech Republic 5 3 0 0 8 3 Internet, e-mail magazines, 144 494 98 342 57 194 39 102 338 1132 mobile phones Sweden 3 2 1 1 7 2 Game magazines, 35 272 31 183 21 112 16 67 103 634 Finland 1 4 1 0 6 2 computer magazines Switzerland 3 1 1 0 5 2 General magazines, 80 159 54 113 24 31 22 25 180 328 0 4 1 0 5 2 town papers/journals Denmark 66 130 50 93 17 25 16 22 149 270 1 1 1 0 3 1 Trade papers/journals Belgium 0 2 0 0 2 1 Publishing companies 21 129 16 73 9 24 9 21 55 247 Greece (books, "mooks") etc. Ireland 0 0 1 0 1 1 TV(terrestrial/satellite 38 173 16 46 6 14 3 7 63 240 Hungary 0 0 1 0 1 1 broadcasting and cable TV) U.S.A. 188 139 115 40 482 56 17 62 10 25 4 10 9 21 40 118 Editing productions, 17 15 8 0 40 4 freelance journalists, others North and Canada 28 46 10 13 4 5 10 10 52 74 5 5 4 2 16 4 General newspapers, Latin America Brazil sports papers Mexico 3 3 2 5 13 3 News agencies 13 24 3 3 0 0 1 1 17 28 0 0 5 0 5 1 (domestic and overseas) Argentina 6 6 5 9 1 1 3 6 15 22 5 4 3 0 12 4 Radio Oceania Australia 2,165 1,374 725 406 4,670 Iran 4 5 3 5 17 2 Total 727 503 272 181 1,683 Middle East Saudi Arabia 0 0 1 0 1 1 1 1 1 0 3 1 Others 670 474 309 124 1577 340
Total
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07TGS OR E.indd 9-10 08.1.21 6:25:26 PM Outline of the TOKYO GAME SHOW 2008 http://tgs.cesa.or.jp/english/ Period: Business Day* Oct. 9 (Thursday) – Oct. 10 (Friday), 2008** Open to the public Oct. 11 (Saturday) – Oct. 12 (Sunday), 2008** From 10:00 a.m. to 5:00 p.m. *Admission is limited to industry participants and those with invitations. **Planned Venue: Makuhari Messe 2-1 Nakase, Mihama-ku, Chiba City, Chiba Prefecture Organizer: Computer Entertainment Supplier's Association (CESA) http://www.cesa.or.jp/english/ Co-organizers: Nikkei Business Publications, Inc. (Nikkei BP) http://www.nikkeibp.com/ Ministry of Economy, Trade and Industry (International Business Section) Expected number of exhibitors: 220 Invited number of booths: 1,550 Expected visitors: 180,000
Link up, Reach out, To the world.
OFFICIAL REPORT Organizer: Computer Entertainment Supplier’s Association (CESA) Co-organizers: Nikkei Business Publications, Inc. (Nikkei BP) Ministry of Economy, Trade and Industry (International Business Section) Period: Sept. 20 (Thursday) - Sept. 23 (Sunday), 2007 TOKYO GAME SHOW 2008 Official Report Venue: Makuhari Messe Publisher: Computer Entertainment Supplier's Association (CESA) Nikkei Business Publications, Inc. (Nikkei BP) Ministry of Economy, Editor: TOKYO GAME SHOW Overseas Management Office, Nikkei BP Trade and Industry General inquiries: TOKYO GAME SHOW Overseas Management Office, Nikkei BP E-mail: [email protected] Tel: +81-3-3514-0611 Fax: +81-3-3514-0614
Printed in Japan TG08-52
07TGS OR E.indd 11-12 08.1.21 6:25:27 PM