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The All-In-One Audiobook How the small market Rays applied business savvy to become a legitimate contender. THE ALL-IN-ONE AUDIOBOOK What happens when three financial industry whiz kids and certified baseball nuts take over an ailing major league franchise and implement the same strategies that fueled their success on Wall Street? In the case of the 2008 Tampa Bay Rays, an American League championship happens—the culmination of one of the greatest turnarounds in baseball history. In The Extra 2%, financial journalist and sportswriter Jonah Keri chronicles the remarkable story of one team’s Cinderella journey from divisional doormat to World Series contender. By quantifying the game’s intangibles, they were able to deliver to Tampa Bay an American League pennant. This is an informative and entertaining case study for any organization that wants to go from worst to first. Jonah Keri is a sports and stock market writer. His sports writing has appeared at ESPN. com, The New York Times, and The Wall Street Journal. He is also the editor and co-author of Baseball Between the Numbers. Jonah covers the stock market for Investor’s Business Daily, and his podcast is one of the Web’s most popular sports podcasts. Lloyd James has been narrating since 1996, has recorded over five hundred books in almost every genre, has earned six AudioFile Earphones Awards, and is a two-time nominee for the prestigious Audie Award. Lloyd’s background as a performer includes extensive work in classical theater and folk music. He lives in Maryland with his wife and children. Running Time: Approx. 10 Hours • Unabridged This Dreamscape Media, LLC recording of the book The Extra 2%: How Wall Street Strategies Took a Major League Baseball Team from Worst to First, by Jonah Keri, © 2011 by Jonah Keri is 2011 by Dreamscape Media, LLC, all rights reserved. Foreword copyright © 2011 by Mark Cuban. Recorded by arrangement with ESPN Books, an imprint of ESPN, Inc. and Ballantine Books, an imprint of The Random House Publishing Group, a division of Random House, Inc. This recording may not be reproduced or played for an audience without permission from Dreamscape Media, LLC, Maumee, Ohio. Cover design and illustration by David Stevenson. www.dreamscapeab.com ACTUAL SIZE 14977 Playaway is a better listening experience combining an easy-to-use player with an entire audiobook. WWW.PLAYAWAY.COM © 2011 Playaway. Patented. All rights reserved. Designed in Ohio. Made in China. .
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