Exit the rat race
Let software drive your data center foundation services . Founded in 1992, more than 20 years IT industry experience . Owner-managed by Jürgen Hörmann and Andreas Werther . 190+ employees, >80% technical qualified staff . Private Cloud Datacenter Production in Ulm und Frankfurt . 24x7 Service Desk & Operations Center and TIER III+ Datacenter . Own Backbone (AS12399) with peerings in Frankfurt, Stuttgart, Augsburg, München, Zürich, Wien, Mailand, Amsterdam, London und Ulm . Certifications for ISO/IEC 27001:2013 und ISO 9001:2008 . Awarded as Cisco Master Service Provider, VMware Premier Service Provider and Microsoft Gold Hosting Partner & Cloud Solution Provider
THE COMPANY CLOUD IN A BOX Last 15 years Next 15 years
IT-centric Business-centric
Systems of record Systems of engagement and insight
Traditional applications Cloud-native apps
Transactional data and reporting Streams of data and analytics
Internet Internet of Everything
4 Dell - Internal Use - Confidential Digital Transformation Index
4000 Executives polled
5 Dell - Internal Use - Confidential 45% 48% 78%
Fear they will Have no ideaBusinesses be obsolete in what their consider digital 3-5 years industry willstart look-ups a like in 3 yearsthreat
Digital rescue plan needed
6 Dell - Internal Use - Confidential Advancing digital transformation
INNOVATE REDUCE FASTER COMPLEXITY Rapidly respond to Breakdown technology business needs silos to improve efficiency
OPTIMIZE MANAGE RESOURCES RISK Shift focus from Avoid unplanned downtime, maintenance to innovation minimize security threats
7 Dell - Internal Use - Confidential Datacenter Drivers
30,000+ physical servers
500,000+ virtual servers SCALE Can you build operate and optimize at this scale?
8 Dell - Internal Use - Confidential Datacenter Drivers
Application-defined
Policy based SCALE Risk-free, automated changes
AGILITY
9 Dell - Internal Use - Confidential Datacenter Drivers
Balancing opposing goals of power and performance SCALE Do you know what applications are your hungry ones?
EFFICIENCY AGILITY
10 Dell - Internal Use - Confidential These Are Incremental to Today’s Challenges
Data security • Availability • Confidentiality • Integrity • Non-repudiation • Authentication
Application performance and availability • Subjective • Objective
Cost • Asset utilization • Total cost of ownership (TCO) • Operational costs (Opex) • Capital investment (Capex)
11 Dell - Internal Use - Confidential Keeping the lights on shouldn’t be on the list
12 Dell - Internal Use - Confidential Engineered Systems Broadest portfolio in the industry
Engineered Manufactured Managed Supported Sustained
Turnkey experience
Appliances Racks Blocks
13 Dell - Internal Use - Confidential Engineered Systems Increases Agility and Scale
Simple and repeatable Last minute decisions Policy-based
14 Dell - Internal Use - Confidential Newcomen Atmospheric Engine
16 Dell - Internal Use - Confidential First Attempt at Automation
http://imgs.xkcd.com/comics/automation.png
17 Dell - Internal Use - Confidential First Attempt at Automation
http://imgs.xkcd.com/comics/automation.png
18 Dell - Internal Use - Confidential Engineered system
Insert generic image of modern automobile engine
19 Dell - Internal Use - Confidential Maintaining the system requires investment
Activity (per RCM) Dell EMC Annual investment?
Major release testing (twice yearly) 800 hours $128,000*
Upgrade testing (twice yearly) 400 hours $64,000*
Minor release testing (monthly) 160 hours $150,000*
Release planning and validation (monthly) 80 hours $64,000*
Duplicate lab equipment for testing Millions of dollars
Tracked infrastructure components of software/ 33 firmware in a Vblock 700
*Assumes LLR = $150,000 (~ $80 per hour)
20 Dell - Internal Use - Confidential It’s a significant investment
Activity (per RCM) Dell EMC Annual investment?
Major release testing (twice yearly) 800 hours $128,000* Upgrade testing (twiceBut yearly) an engineered400 hourssystem $64,000* Minor release testing (monthly)means testing costs160 hours can $150,000* Release planning and validationbe (monthly)amortized across80 hours all $64,000* Millions of Duplicate lab equipment for testing systems dollars
Tracked infrastructure components of software/ 33 firmware in a Vblock 700
* Assumes LLR = $150,000 (~ $80 per hour)
21 Dell - Internal Use - Confidential Crop image to fit, or At scale, the network is even more criticalreplace with another that represents the same challenge
22 Dell - Internal Use - Confidential Decisions, Decisions …
24 Dell - Internal Use - Confidential The “Ooops” Moment
25 Dell - Internal Use - Confidential “Software is Eating Hardware”
Server blades virtual machines containers Arrays SDS integrated object stores Switches VLANs policy communications
26 Dell - Internal Use - Confidential . Get best of breed technologies and services . CISCO Security for Firewalling, Networking, Routing . EMC Storage for different Storage Tiers & Services (VNX, xTremIO, Data Domain, Atmos) . CISCO UCS for Compute Power . VMware as hypervisor Goal: Have the best solution and service to support 24x7 operation with zero downtime
DESIGN - Be sure that everything matches together and there is no single point of failure OPERATE – Be sure to help yourself with scrips and tools to automate things SAFEGUARD - Be sure that you are aware of all dependencies in regards of updates SUPPORT – Be sure to adress problems to the right peer(s) and coordinate communication PLAN - Be sure that everything will still run if you touch a single item for an upgrade PREVIOUS INFRASTRUCTURE . Get experts to design the new environent so it fits to our needs, and get it manufactured and delivered as a single solution – ready to run . Benefit of global VCE knowledge and pre-testing of firmware, driver and software versions und compatibility – easy to monitor the compliance . Get experts to make the updates of the hole environment including non-disruptive update planning – focus on business . Plan technical extensions together with VCE architects to also include them to the support matrix – maintain it as a single solution . Have on single support contact for the solution, who will take care about solving the problems regardless of the vendor – let VCE deal with it
THE VCE VBLOCK – IT‘S ENGINEERED . Software defined networking: CISCO ACI fully integrated in the hypervisor, the vBlock management and the network aggregation layer . ACI furthermore helps overcoming some hardware limitations (e.g. max number of vlans) . Automation: Initial tennant configuration pretty much ready including the rollout of customer specific virtual firewalls . Project time decrease: If something can be automated, the deployment is much faster, there is no need anymore to do a quality check after the deployment – each installation is 100% perfect and as well fully documented in the CMDB
VBLOCK & ACI – IT‘S SOFTWARE DEFINED Engineered Systems Any customer challenge at any scale
VSCALE ARCHITECTURE Remote Office
Alternate VSCALE Data Data Center ARCHITECTURE Center
Remote Regional Office Office
Regional Regional Office Office 30 Dell - Internal Use - Confidential Your New Data Center Management Team
31 Dell - Internal Use - Confidential VCE Confidential