Exit the rat race

Let software drive your foundation services . Founded in 1992, more than 20 years IT industry experience . Owner-managed by Jürgen Hörmann and Andreas Werther . 190+ employees, >80% technical qualified staff . Private Cloud Datacenter Production in Ulm und Frankfurt . 24x7 Service Desk & Operations Center and TIER III+ Datacenter . Own Backbone (AS12399) with peerings in Frankfurt, Stuttgart, Augsburg, München, Zürich, Wien, Mailand, Amsterdam, London und Ulm . Certifications for ISO/IEC 27001:2013 und ISO 9001:2008 . Awarded as Cisco Master Service Provider, VMware Premier Service Provider and Microsoft Gold Hosting Partner & Cloud Solution Provider

THE COMPANY CLOUD IN A BOX Last 15 years Next 15 years

IT-centric Business-centric

Systems of record Systems of engagement and insight

Traditional applications Cloud-native apps

Transactional data and reporting Streams of data and analytics

Internet Internet of Everything

4 Dell - Internal Use - Confidential Digital Transformation Index

4000 Executives polled

5 Dell - Internal Use - Confidential 45% 48% 78%

Fear they will Have no ideaBusinesses be obsolete in what their consider digital 3-5 years industry willstart look-ups a like in 3 yearsthreat

Digital rescue plan needed

6 Dell - Internal Use - Confidential Advancing digital transformation

INNOVATE REDUCE FASTER COMPLEXITY Rapidly respond to Breakdown technology business needs silos to improve efficiency

OPTIMIZE MANAGE RESOURCES RISK Shift focus from Avoid unplanned downtime, maintenance to innovation minimize security threats

7 Dell - Internal Use - Confidential Datacenter Drivers

30,000+ physical servers

500,000+ virtual servers SCALE Can you build operate and optimize at this scale?

8 Dell - Internal Use - Confidential Datacenter Drivers

Application-defined

Policy based SCALE Risk-free, automated changes

AGILITY

9 Dell - Internal Use - Confidential Datacenter Drivers

Balancing opposing goals of power and performance SCALE Do you know what applications are your hungry ones?

EFFICIENCY AGILITY

10 Dell - Internal Use - Confidential These Are Incremental to Today’s Challenges

Data security • Availability • Confidentiality • Integrity • Non-repudiation • Authentication

Application performance and availability • Subjective • Objective

Cost • Asset utilization • Total cost of ownership (TCO) • Operational costs (Opex) • Capital investment (Capex)

11 Dell - Internal Use - Confidential Keeping the lights on shouldn’t be on the list

12 Dell - Internal Use - Confidential Engineered Systems Broadest portfolio in the industry

Engineered Manufactured Managed Supported Sustained

Turnkey experience

Appliances Racks Blocks

13 Dell - Internal Use - Confidential Engineered Systems Increases Agility and Scale

Simple and repeatable Last minute decisions Policy-based

14 Dell - Internal Use - Confidential Newcomen Atmospheric Engine

16 Dell - Internal Use - Confidential First Attempt at Automation

http://imgs.xkcd.com/comics/automation.png

17 Dell - Internal Use - Confidential First Attempt at Automation

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18 Dell - Internal Use - Confidential Engineered system

Insert generic image of modern automobile engine

19 Dell - Internal Use - Confidential Maintaining the system requires investment

Activity (per RCM) Dell EMC Annual investment?

Major release testing (twice yearly) 800 hours $128,000*

Upgrade testing (twice yearly) 400 hours $64,000*

Minor release testing (monthly) 160 hours $150,000*

Release planning and validation (monthly) 80 hours $64,000*

Duplicate lab equipment for testing Millions of dollars

Tracked infrastructure components of software/ 33 firmware in a Vblock 700

*Assumes LLR = $150,000 (~ $80 per hour)

20 Dell - Internal Use - Confidential It’s a significant investment

Activity (per RCM) Dell EMC Annual investment?

Major release testing (twice yearly) 800 hours $128,000* Upgrade testing (twiceBut yearly) an engineered400 hourssystem $64,000* Minor release testing (monthly)means testing costs160 hours can $150,000* Release planning and validationbe (monthly)amortized across80 hours all $64,000* Millions of Duplicate lab equipment for testing systems dollars

Tracked infrastructure components of software/ 33 firmware in a Vblock 700

* Assumes LLR = $150,000 (~ $80 per hour)

21 Dell - Internal Use - Confidential Crop image to fit, or At scale, the network is even more criticalreplace with another that represents the same challenge

22 Dell - Internal Use - Confidential Decisions, Decisions …

24 Dell - Internal Use - Confidential The “Ooops” Moment

25 Dell - Internal Use - Confidential “Software is Eating Hardware”

Server blades  virtual machines  containers Arrays  SDS  integrated object stores Switches  VLANs  policy communications

26 Dell - Internal Use - Confidential . Get best of breed technologies and services . CISCO Security for Firewalling, Networking, Routing . EMC Storage for different Storage Tiers & Services (VNX, xTremIO, Data Domain, Atmos) . CISCO UCS for Compute Power . VMware as hypervisor  Goal: Have the best solution and service to support 24x7 operation with zero downtime

 DESIGN - Be sure that everything matches together and there is no single point of failure  OPERATE – Be sure to help yourself with scrips and tools to automate things  SAFEGUARD - Be sure that you are aware of all dependencies in regards of updates  SUPPORT – Be sure to adress problems to the right peer(s) and coordinate communication  PLAN - Be sure that everything will still run if you touch a single item for an upgrade PREVIOUS INFRASTRUCTURE . Get experts to design the new environent so it fits to our needs, and get it manufactured and delivered as a single solution – ready to run . Benefit of global VCE knowledge and pre-testing of firmware, driver and software versions und compatibility – easy to monitor the compliance . Get experts to make the updates of the hole environment including non-disruptive update planning – focus on business . Plan technical extensions together with VCE architects to also include them to the support matrix – maintain it as a single solution . Have on single support contact for the solution, who will take care about solving the problems regardless of the vendor – let VCE deal with it

THE VCE VBLOCK – IT‘S ENGINEERED . Software defined networking: CISCO ACI fully integrated in the hypervisor, the vBlock management and the network aggregation layer . ACI furthermore helps overcoming some hardware limitations (e.g. max number of vlans) . Automation: Initial tennant configuration pretty much ready including the rollout of customer specific virtual firewalls . Project time decrease: If something can be automated, the deployment is much faster, there is no need anymore to do a quality check after the deployment – each installation is 100% perfect and as well fully documented in the CMDB

VBLOCK & ACI – IT‘S SOFTWARE DEFINED Engineered Systems Any customer challenge at any scale

VSCALE ARCHITECTURE Remote Office

Alternate VSCALE Data Data Center ARCHITECTURE Center

Remote Regional Office Office

Regional Regional Office Office 30 Dell - Internal Use - Confidential Your New Data Center Management Team

31 Dell - Internal Use - Confidential VCE Confidential