Tilly McLain

Community Strategy & Event Production EMPLOYMENT HISTORY

Technical Support -Social Community Manager CommunityResearch Event Operations Manager Events & Marketing Manager Community Strategist Yahoo! The DJ List First Round Capital Venture Further Events Udacity Draper Venture Network Jul. 2005 – Jun. 2008 Mar. 2010 – Sep. 2010 Aug. 2011 – Jun. 2012 Apr. 2013 – Current Feb. 2018 – Nov. 2018 Dec. 2018 – Apr. 2019

Community Manager Marketing Manager MyBlogLog Ustream Jun. 2008 – Jun. 2009 Nov. 2015 – Jan. 2016

Community Manager Zemanta Aug. 2009 – Mar. 2010

Community Manager Community Manager Customer Experience Manager Social Media Strategist Social Media Strategist Swirl PR OneTrueFan awe.sm IBM Uncork Capital Sep. 2009 – Oct. 2009 Sep. 2010 – Aug. 2011 Jun. 2012 – Apr. 2014 Jan. 2016 – Nov. 2017 Jun. 2018 – Jan. 2019 Case Study: Workflow Automation CEO Network Operations Strategy SUMMIT Client: Draper Venture Network 2018

Challenge Milestones Draper Venture Network needed an optimized § Analyses & Research community operations workflow that streamlines § Evaluation & Planning mailing lists, events and internal initiatives, in § Proposal & Feedback addition to an operations strategy to track and § Configuration & Workflow measure network engagement. § Ongoing Maintenance & Tracking

Solution Duration A contact database was created, along with a § 10 Weeks custom CRM to manage relationships and § 250 Hours communications. Automated triggers were configured to maintain process adherence, as Tools well as establishing ongoing metrics to measure § Airtable engagement. § Asana § Google Suite Result § Mailchimp The network operations program allowed the § Zapier Draper Venture Network to easily segment their network to implement their first ever “Virtual Conference”, and create quarterly engagement reports to for LPs, investors and Corporate Partners. Case Study: Community Strategy Social Content Guidelines & Workflow Client: Uncork Capital

Challenge Milestones Uncork Capital needed a community marketing § Research & Planning program to increase portfolio engagement, along § Content Creation with content guidelines to promote partner § Reporting & Workflow speaking events, news and portfolio § Data & Results technology announcements. Duration Solution § 8 Weeks Produced a community content strategy by § 224 Hours evaluating portfolio social activity, and worked with partners and shareholders to develop Tools guidelines that identify evergreen content to § Airtable promote over the course of segmented § Affinity campaigns. Established reporting benchmarks § Sendgrid and configured a dashboard to continue to track § Hootsuite results.

Result Created a 3 month program which included community management initiatives that can be implemented, and initial benchmarks to track and highlight success moving forward. Case Study: Strategic Events CEO Corporate Developer + Portfolio 1:1 Meetings SUMMIT 2018 Client: Draper Venture Network

Overview Responsibilities As part of the annual DVN CEO summit, i. Configuration executives engage in a series of 1:1 discovery a) Develop process to coordinate, distribute meetings with corporate business developers and manage CEO/Corp meeting schedules. b) Create surveys, manually match CEO/Corp who have expressed interest in partnering with and solidify final meeting schedule. and investing in portfolio companies. Prior to the c) Finalize process and facilitate meeting summit, meetings are strategically arranged schedule. based on vertical, demand and time availability, ii. Management Responsibilities include facilitating the full a) Develop communication to request corp schedule of meetings, participant selections and process responses. communication, and managing on-site execution. b) Review meeting schedules for gaps and fill open slots. c) Share final interview schedules with Result attendees & field questions. § 550 Attendees iii. Support § 280 Portfolio CEOs from 5 different continents a) Prep onsite staff (FAQs, preparing hard § 690 CEO & Corporate 1:1 Meetings copies for onsite). § 75 Corporations Represented b) Onsite: Meeting day c) Managing scheduling day-of interviews and tracking the interviews that took place. Case Study: Strategic Events Interviews at Intersect Client: Udacity

Overview Responsibilities During Udacity Intersect, select attendees are i. Research invited to participate in a half day of 15min a) Develop process to coordinate, distribute introductory interviews with hiring managers who and manage employer/student interviews. b) Create consent forms, manually match represent leading tech companies and industry employers/students and solidify final leaders. Udacity alumni and currently enrolled schedule. students are preselected and vetted based on c) Finalize process and facilitate interview “nanodegree”. My role is to strategically arrange schedule. and facilitate the full schedule of interviews and ii. Management manage the onsite execution. a) Develop communication to request interviews and process responses. b) Review interview schedules for gaps and fill Result open slots. § 80 Student attendees c) Share final interview schedules with § 45 Hiring Managers attendees & field questions. § 150+ Introductory Interviews iii. Support § 30 Corporations Represented a) Prep onsite interview monitors (FAQs, preparing hard copies for onsite). b) Onsite: Interview day Case Study: Strategic Events Hiring Partner Previews Client: Udacity

Overview Responsibilities Hiring partners will host “Open House Week” i. Research interviews at their office. Hiring partners will be a) Develop process to coordinate, distribute provided a list of students in their area and will be and manage “Hiring Partner Open House Week”. asked to commit to interviewing recently b) Create event pages, student lists for graduated and Udacity alumni students over the employers and solidify scheduling. course of the week. Selected students will be c) Finalize process and facilitate interview invited onsite to the Hiring Partner office for a 1:1 week. introductory interview. Hiring Partners submit a ii. Manage feedback form at the end of the week that a) Develop communication to request confirms the students they spoke with and the candidates and process responses. b) Create support materials, handbooks, email candidates they would like to continue to move communication copy and FAQs forward with. c) Share interview week schedules with participants & field questions. Result iii. Support § 124 Student attendees a) Act as a remote concierge and be available § 15 Hiring Partners for questions and schedule cancellations § 175+ Introductory Interviews during interview week. b) Collect feedback forms and compile a list of § 62 Students that moved onto the next hiring confirmed interviews that happen onsite. stage Event Production CEO DVN CEO Summit SUMMIT Client: Draper Venture Network 2018

Draper Venture Network, a robust venture collective bringing together experienced investors and innovative entrepreneurs from around the globe to share strategies, source opportunities, and create greater value.

The Event An annual CEO Summit for Portfolio CEOs, Limited Partners, and 100+ corporate development representatives from the world’s largest companies in technology, retail, finance and other industries. The event includes keynote speakers, pre-scheduled 1-on-1 meetings with CEO:Corporate Development, LP Meeting, CEO Quick Facts Workshops and always concludes with a poker § 550 Attendees tournament. § 20 Member Funds § 70 LP Investors § 280 Portfolio CEOs from 5 different continents § 690 CEO & Corporate 1:1 Meetings § 75 Corporations Represented Event Production NFX University Client: NFX

NFX operates as a seed and series A venture firm for entrepreneurs, by entrepreneurs. To extend the power of the network, NFX also builds software, distributes insights, and cultivates an invite-only founder Guild. All of these things have one driving force: to help Founders see what others do not.

The Event Focused on founder challenges and perspectives related to growth and innovation, NFX University is built around a discussion-based format, where senior executives participate with investor partners sharing inside experiences across Quick Facts industries and hosts an environment where § 175 CEOs, founders and entrepreneurs leaders can share their experience and concerns § 50 portfolio in a setting of openness and trust. § 7 partner hosted breakout sessions § 5 Founder Chronical presentations Event Production VentureCrush Client: Lowenstein Sandler

Lowenstein Sandler is a national law firm with over 300 lawyers working from five offices in New York, Palo Alto, New Jersey, Utah and Washington, D.C. They represent clients in virtually every sector of the global economy, with particular strength in the areas of technology, life sciences, and the financial management and fund industries that fuel economic growth.

The Event An invite only, half-day event created by the Lowenstein Sandler Tech Group, with help from great founder, VC, musician and winemaker co- hosts. VentureCrushSF brings together tech Quick Facts executives and investors to engage in a series of § 600+ attendees topical discussions impacting the tech § 24 wine makers community. Followed by a party featuring live § 8 discussions leaders musical performances, some pretty great wines § 2 venue locations (and food) mixed in with the San Francisco and communities. Event Production Annual Fundraising Gala Client: Pacific Northwest College of Art

Pacific Northwest College of Art (PNCA) empowers artists and designers to reimagine what art and design can do in the world. This private fine arts and design college, founded in 1909 in Portland, Oregon, offers eleven Bachelor of Fine Art (BFA) degrees, eight graduate degrees including Master of Fine Arts (MFA) and Master of Arts (MA) degrees, a Post-Baccalaureate, and a range of Community Education programs for adults and youth.

The Event Pacific Northwest College of Art's largest annual fundraiser, the PNCA Gala raises critical resources Quick Facts to support scholarships, fuel new academic § $350,000 raised to benefit student programs and ensure that their art and design scholarships, faculty, and programs. students have the skills and experiences they § 250+ attendees. need to successfully take their talents to the § 6 Silent Auction student art pieces. studio, the community and the corporation — or wherever their creativity leads them. Event Production Intersect Client: Udacity

Udacity provides online education courses alongside its partners. It offers nanodegree programs such as front-end and senior web developer, full stack web developer, data analyst, machine learning engineer, iOS and Android developer, programming introduction, tech entrepreneur, iOS app development beginning, Ruby beginning, and 2D mobile game developer courses.

The Event Intersect is an annual full-day conference for Silicon Valley leaders and innovators for an electrifying day of connection, collaboration and Quick Facts insight. The full day event features speakers, § 1500+ Attendees workshop sessions, career counseling, a hiring § 14K+ Livestream Views partner expo and nanodegree lounge § 988 App Interactions § 1,000+ tweets sent during Intersect week § Reached 366,000+ accounts & 85K impressions § 30+ Hiring Partner Showcase including , Google, Amazon, IBM Acquired by: IBM Ustream Role: Marketing Manager

Description Ustream provides a live interactive broadcast platform. Its platform enables to view and broadcast content, including high school sporting events and red carpet movie premieres, political events, concerts, conferences, talk shows, interactive games, and personal milestones.

The company also offers advertising and digital campaign solutions; solutions for mobile devices, streaming players, connected TVs, and other devices; production and event services such as event production, event and program development, account management/tech support and performance metrics, transmission and connectivity, and custom mobile applications services; and broadcaster services.

Coverage § IBM Confirms Acquisition Of UStream, Forms New Cloud Channels Video Unit § Twitter § IBM Acquires Ustream to Propel Cloud-Based Video § Blog Services Across Industries § IBM Confirms Ustream Acquisition As Part Of Cloud Resources Video Unit Targeting "$105 Billion Opportunity” § Mastering events from Start to Finish § IBM Acquires Ustream: Behind the Acquisition § NAB 2016 § Streaming Media Readers Choice Awards 2016 Acquired by: Unified awe.sm Role: Customer Experience Manager

Description awe.sm measures how social marketing leads to more signups, purchases, and other business goals that drive financial outcomes. Its customer base includes brands and developers in technology, media, and retail. awe.sm’s core technology also is available to software developers and websites as a suite of developer APIs. These tools enable programmatically creating tracking links; amassing custom metadata — for example, for which social network a link is being created, which customer or user created a link, or relevant keywords or product SKUs associated with the link; and retrieving click, pageview, conversion outcomes, and other statistics about each link or group of links. The APIs are used to power social features and applications, including marketing automation tools, social games, commerce, and customer rewards programs.

Coverage Channels § It's awe.sm: Create A Powerful Custom URL Shortener § Twitter For Your Own Domain § Blog § awe.sm Helps Developers Track All The Key Details In Social Sharing, Raises Cool $4 Million Resources § Social Analytics Startup Awe.sm Rolls Out A Dashboard § Support Documentation Just For Marketers § Bones Brigade data analysis § Social Marketing Company Unified Acquires Analytics § Company Hack day Startup awe.sm Acquired by: BigDoor OneTrueFan Role: Community Manager

Description OneTrueFan is a service that enables users to see who else has viewed and shared the pages they read. Users earn points for engagement -- visiting regularly, reading new content, sharing links and driving traffic -- and can compete to be the biggest fan of a site. Players can also earn badges for specific gameplay achievements, such as regularly being the first person in their social graph to find new pages. The service is distributed as both a website "widget" and browser plugin.

OneTrueFan enables web sites to develop deeper engagement with regular readers, encouraging them to visit and share content even more often. Post-launch, OneTruefan will launch a dashboard, enabling web sites get a multi-dimensional view of their readers based upon frequency of visits, amount of content read, regularity of shares and traffic sent. Web site owners can use existing channels, such as Twitter and Facebook, to communicate with readers. Channels § Twitter Coverage § Blog § OneTrueFan Is The Foursquare For Websites § The Foursquare For Websites OneTrueFan Launches In Resources Beta, Opens Up To Publishers § Community Management § BigDoor acquires OneTrueFan for gamification § TechCrunch Disrupt 2010 expansion § Onboarding materials Acquired by: Yahoo! MyBlogLog Role: Community Manager

Description MyBlogLog is a social networking system for blog readers to connect and learn about each other around their favorite blogs – and for blog publishers to access detailed information about their readers. Founded in March of 2005, the site relaunched this morning and took its social networking features out of beta stage. The company says it is currently serving 4000 live blog-based communities.

The service lets users associate themselves with their favorite blogs, build a profile page about themselves and send internal messages. By default MyBlogLog users join the community of a site using MyBlogLog after ten visits to that site, but you can increase that number or require manual joining. Blog publishers can show a badge on their site with pictures of the most recent MyBlogLog members to visit the site and can display the five most popular outbound links from their blog on the blog community page. Channels Coverage § Twitter § Yahoo Buys MyBlogLog. No, They Didn't. Wait, Yes. § Blog § Yahoo's MyBlogLog Adds An Activity Stream Feature § Yahoo To Shut Down MyBlogLog On May 24 Resources § Support Documentation § Community Management § Yahoo Open Hack 2008 Contact

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