THE ESSENTIAL GUIDE TO RUNNING A RESTAURANT Brought to you by Foreword Ray Carlin Vice president, strategy and solutions management, Oracle Hospitality At Oracle Hospitality we are obviously passionate about technology. However, we also understand that there are many other things that a restaurateur has to think about when opening a new place, including location, finance, recruitment, menu design, marketing and more. That is why you will find information and advice regarding all of these topics in this book. But, in fact, technology plays a big part in every aspect of running a successful food and beverage operation. Take finance as an example; to secure investment to expand your business, you will need to demonstrate a meticulous knowledge of your performance and a solid grasp of revenues and profitability. Technology will provide the real-time data that you need. Even something like menu design; creating the right menu requires a talented chef that can marry up the right flavours and dishes with the overall restaurant concept. But achieving consistency of that menu, day in and day out without fail, relies on having the right inventory controls and kitchen systems in place. Once again, technology can be your best friend. Ultimately, any restaurateur has to have a passion for food, wine, people, and service if they are to succeed. Oracle Hospitality can work with you and provide the passion for technology to help make your business a success. We hope you find this eBook useful. Please get in touch if you would like to know more –
[email protected] Oracle Hospitality would like to sincerely thank everyone that contributed to this book: Kelly Atkin, Tim Brown, Chris Carr, Stefan Chomka, Julien Cohen, Jeremy Courmadias, Travis Croxton, Morgan Davies, Louise Duseigneur, Claus Fribo, Harlan Goldstein, Rob Hennebry, Mike Isabella, Andreas Karlsson, Joe Lutrario, Joonas Mäkilä, Claude Mariaux, Catherine McErlane, Carlos Mier y Teran, Giacomo Moncalvo, Luke Mould, Alison O’Donnell, Caterina Reed, and Bryan Voltaggio.