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Museum Development North East (MDNE) Exists to Drive and Support the Development of Museums in the Region

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Museum Development North East (MDNE) Exists to Drive and Support the Development of Museums in the Region IMPACT REPORT 2015-18 Museum Development North East (MDNE) exists to drive and support the development of museums in the region. All of its activity is focused on creating a stronger North East museums sector. Overview Goal 1: Excellence is thriving and celebrated in museums From April 2015 to March 2018 Tyne & Wear There is greater access to collections as a Archives & Museums (TWAM) led the North East result of improved collections management, Museum Development Programme*. The programme increased opportunities for research and interpretation, and the sector has gained supported over 60 museums in the region, confidence to engage in wider partnership responding to their immediate needs and providing working at a regional and national level. opportunities for growth and greater sustainability. Access to specialist advice, grant MDNE collaborated with the wider CAN Impact funding, training and networks was Museum Development Network Maintaining and Improving Collection enabled through a range of projects (MDN) across the UK, to increase Management Standards and activity across areas such as the reach of the programme and 151 In partnership with The Bowes Museum, MDNE delivered collections care and management, ENQUIRIES ANSWERED the impact of public investment. the Conservation Advisory Network (CAN) raising learning, audience development, standards of collections care through free conservation volunteer management, governance Museum development activity was delivered with the support of 108 advice. Support included training covering topics such as and income generation. emergency planning, object cleaning, industrial heritage funding from Arts Council England ADVISORY VISITS conservation and marking and labelling. Partnership working was central (ACE), totalling £441,000. This to the programme, adding report presents the highlights of the Collections management support was enhanced through 59 collaborative working with the Collections Trust, and additional capacity and maximising programme’s achievements aligned TRAINING DAYS opportunities available to regional to ACE’s five strategic goals, workshops were programmed in response to regional museums. demonstrating its contribution to needs, focussing on documentation planning, collections review and rationalisation and backlogs. creating a resilient, vibrant and 397 STAFF AND relevant North East museum sector. VOLUNTEERS TRAINED Enabling New Partnerships MDNE collaborated with the Museum-University Partnership Initiative and the Share Academy, creating *TWAM has responsibility for providing opportunities for museums and universities to develop museum development support in the North East joint projects. Kirkleatham Museum secured Heritage region. It is one of nine development providers Lottery Funding to work with Teesside University, funded through Arts Council England to ensure celebrating the lives of iron and steelworkers through a that development support is available to all touring exhibition called Year of Steel. Accredited museums and those working towards Accreditation. Through the Ready to Borrow Scheme* an additional £180,000 was invested in 11 museums, enabling them to borrow significant items from national museums, *Capital funding for museums to upgrade building and including the British Museum, Tate, Imperial War display spaces administered Museum, and National Portrait Gallery as well as other by MDNE on behalf of ACE. regional museums. Goal 2: Everyone has the Goal 3: Museums are resilient and opportunity to experience and environmentally sustainable be inspired by museums There is improved knowledge of museum There is increased resilience across the sector. audiences and more effective systems in place for Museums are more commercially aware, driven and are capturing visitor data. Museums have developed generating a greater proportion of their own income. focussed methodologies for increasing both Regular collection of core data is helping to build an numbers and reach and had the opportunity to evidence base to demonstrate the value and test new approaches and ways of working. economic importance of North East museums. Accreditation in the North East Increasing Knowledge of Museum Audiences Increasing Resilience Enterprising Museums delivered bespoke support We now have The Understanding Audiences programme supported “ Tees Valley local authority museums over 3 years to 64 to implement realistic plans for improving an established establish a framework for visitor data collection. Working entrepreneurial practice. Seven organisations took ACCREDITED MUSEUMS mechanism to with the Audience Agency they adopted the Audience part, working towards reduced dependency on collect audience Finder methodology and the data is being used to inform current funding sources and an improved ability to programming, build an evidence base for advocacy, and 15 develop new sources of income. data… Without to shape audience development strategies including Tees MUSEUM MENTORS The programme also rolled out seminars and Valley’s bid for City of Culture 2025. this programme networking events for the wider region focussing the museum would Building and Diversifying Audiences on ‘building a successful 21st century museum’ and not have been MDNE worked with arts agency Arts&Heritage to different financial models. collating audience partner museums with UK and international artists Evidencing Impact as part of the Meeting Point project. Six North feedback.” In 2015 MDNE established an Annual Data Survey, East museums took part, each commissioning a helping to monitor regional trends, and providing Understanding Audiences new artwork produced in response to the venue’s participant. data to build and develop audiences, and inform collections, with the aim of developing new audiences “Enterprising and skills in commissioning artists. Museums has given strategy, advocacy and fundraising. The data supplied is providing evidence of the social and In 2017-18 over £29,000 of strategic grants were us a strategic way economic impact of North East museums. awarded to support audience development activity. forward... it’s Recipients included George Stephenson’s Birthplace Supporting Sector Standards which recruited an audience specialist to develop a changed the way MDNE provided technical advice to enable new audience engagement plan. The Heritage Centre, we think.” museums to achieve and maintain Accreditation. This MDNE marketing Bellingham used the funding to produce an audio Enterprising Museums participant Workshops promoting the requirements of initiative raised the profile of guide for blind, partially sighted and older visitors. the Accreditation standard were delivered in the region’s museum offer, partnership with other sector bodies and MDNE promoting over 70 museums supported the Museum Mentor scheme, helping via ilikemuseums.com and to develop museums that do not have qualified and Twitter @ilikemuseums experienced professional staff. Goal 4: The leadership and workforce Goal 5: Every child and young person in museums are diverse and has the opportunity to experience appropriately skilled the richness of museums Increased partnership working, governance Museums have had access to networks, CPD support, as well as the new skills and knowledge opportunities and grant funding to continue gained through training, events and networking delivering excellence for children and young opportunities have all contributed to establishing a people, specifically around raising aspiration and stronger sector that is more appropriately skilled to attainment levels through quality engagement deliver all aspects of operations and management. with museum venues and collections. Workforce Strengthening Links with Schools Development Upskilling the Workforce MDNE offered a comprehensive training and events Secret World of Schools was delivered in programme, ranging from collections care and The“ team have been partnership with Culture Bridge North East. 880 management workshops to social media, copyright, accessing Secret This series of workshops kept museums STAFF AND VOLUNTEERS and trustee training. Opportunities for networking World of Schools for up to date with changes in priorities for the TRAINED and knowledge exchange were enabled through region’s schools. some time. It has been strategic development support (Understanding 18 venues took part in the workshops which Audiences and Enterprising Museums), the annual very helpful as part of tackled topics ranging from measuring 102 Regional Gathering and CAN conference. the induction of new the impact of cultural learning and TRAINING EVENTS understanding the curriculum, through to DELIVERED Collaborations with external organisations including staff... and as top-up the Collections Trust, Association of Independent CPD and networking working with young people with special Museums, Museums Association, the Touring for other team educational needs and disabilities. Exhibitions Group and The Audience Agency provided additional support and specialist expertise members.” Ensuring Quality Engagement for Children for the sector. Secret World of Schools participant. and Young People In 2015-18, £20,540 of funding was “To have support Valuing Volunteers awarded to support engagement with from MDNE has Individuals volunteering their time to manage and children and young people. been a lifeblood operate small museums were supported through the Head of Steam Railway Museum in for us and has Volunteer Organisations’ Network (VON). The forum Darlington used grant
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