5-15 October 2017 sitgesfilmfestival.com

marketing@sitgesfilmfestival.com

Sitges - International Fantastic Film Festival of Catalonia

Founded in 1968 as the International Week of Fantasy and Horror Movies, today it is organized by a Foundation, and most of its resources come from collaborating companies and institutions that consider their alliance with the Festival to be an excellent platform for widening their scope and branding.

A Meeting point on the Mediterranean coast for the international film industry. The most eagerly-awaited annual rendezvous for horror, fantasy and science-fiction lovers

An incomparable setting for solid sponsorship activities, with an international outreach, the ability to generate branded content and aimed at quantitative and qualitative targets.

Sitges is undoubtedly where the very best fantastic genre movies of the last five decades have been programmed, featuring the presence of outstanding actors like:

Quentin Tarantino, Sir , Jodie Foster, Elijah Wood, Álex de la Iglesia, Paul Verhoeven, Santiago Segura, , George A. Romero, Cameron Diaz, , Terry Gilliam, Rutger Hauer, John Landis, Joe Dante, Dino de Laurentiis, Takashi Miike, Tony Curtis, Cronenberg, Johnnie To, Ray Liotta, Christopher Walken, , Max Von Sydow, , , Bigas Luna, Jaume Balagueró, Rollan Emmerich, among many others.

Since 2013, the Festival is qualified by the Hollywood Academy for all winning short films in the official categories and animation shorts to be presented as candidates for the OSCARS ®

Target Festival – engagement / entertainment / education

* Majority of the public age 20-45 accustomed to participating in cultural events.

* 58% Men and 42% Women

* Leisure consumers, movie, music and comic item and content collectors. Multimedia/video game technology users.

* Spectators trained in new technological media who participate in the creation of contents and opinion forums.

* A very loyal audience recognized as a community which enjoys the Festival as a collective experience that’s unique in the world. The Festival is the essential rendezvous on the yearly calendar and everything that happens there is experienced from the context of a FAN. They participate actively in film screenings, parallel activities and special events like the Sitges Zombie Walk.

* VIP guests, both national and international, attending the Festival to promote their film or on the occasion of tributes, special screenings, as jury members, etc.

* International distribution companies presenting exclusive season premieres, making use of the Festival’s media resources for their promo strategies

* Companies sponsoring and collaborating with the Festival, leaders in different sectors related to consumption and culture. * Audiovisual Students and professors at film and A/V communication schools & universities * Growing student and family audience from Sitges Schools and Sitges Family Sitges 2016 in numbers

200.000 total visitors at all venues: public, guests, accredited attendees, protocol

64.000 tickets sold and 470 packs and passes

170 feature films and 35 short films at official paying screenings. 60 feature films, 50 short films and 20 series at free screenings

602 accredited journalists from 416 media outlets: 378 media outlets from Catalonia and Spain, and 38 international.

2.000 accredited professionals from the film industry, protocol, sponsors and other cultural and economic sectors

•440 accredited students

•65 special events: (conferences, master classes, presentations and meetings) and 3 exhibitions open to the public, Zombie Walk Parade

Facebook 65.000 fans. The national film festival with the most followers The fantastic genre festival with the most followers in the world.

Twitter 56.500 followers

Instagram: 1.100 followers.

YouTube: 308.000 views.

Sitgesfilmfestival.com: 600.000 sessions, 330.500 users and 3.539.345 page hits.

App: with 8.100 active users. Study of media coverage impacts – Kantar Media

MEDIA ASSESSMENT, 2016-2014 comparative analysis

Press 1,655 1,627 1,827 Internet 9,037 10,508 11,477 Radio 227 230 189 TV 317 475 400 Total 11,236 12840 13,893 Media 2016 Audience 2015 Audience 2014 Audience Press 304,833,528 308.552.000 333.075.518 Internet 917,808,700 859.204.700 747.713.700 Radio 16,689,000 24.637.000 23.523.000 TV 50,604,000 51.612.000 65.426.000 Total 1,289,935,228 1.244.005.700 1.169.738.218 Media 2016 Valuation 2015 Valuation 2014 Valuation Press 4.285.389,00 € 3.989.153 € 2.894.497 € Internet 9.180.927,00 € 8.588.951 € 7.490.261 € Radio 1.765.593,00 € 2.072.716 € 941.693 € TV 20.142.200,00 € 13.853.550 € 28.181.896 € Total 35.374.109,00 € 28.504.370 € 39.508.347 €

Data corresponding to 2016 (*) Media and economic impact by Kantar Media

Report – Millwardbrown

* The Sitges Film Festival is the second most popular Spanish festival. The age group that is most informed about the Festival is from 20 to 45, residing in Catalonia and with a similar level between men and women.

* In Catalonia, the Sitges Festival is very well known and therefore it could be interesting for reinforcing the presence, expansion or penetration of a brand in this area.

* The media outlet that has contributed the most to publicizing the Festival is television but the press and radio have also joined in the dissemination of the event. The 2 main Catalan stations, Catalunya Ràdio and Rac1, actually broadcast l ive from its main headquarters.

* The Sitges Film Festival has the same ability to generate attendance as the better known film festival, San Sebastian, and even exceeds its attendees.

* Most of the Spanish population agrees on the Festival’s scope, both regarding its popularity and its internationalization.

* The Spanish population holds a good opinion of brands associated with the f ilm world: more than half agree that they favor culture and build an image modernity and glamour and increase dynamism.

* There is currently no brand that is strongly associated with the film world, therefore there is an opportunity to dominate this territory.

Making Of – Sponsor promos at previous editions

2016 https://goo.gl/MH8v55 Making Of Sponsors SITGES2016

https://www.youtube.com/user/SitgesFilmFestival

2015 https://goo.gl/2zRx4u Making Of Sponsors SITGES2015

2014 http://goo.gl/oKYHzj Making Of Sponsors SITGES2014

Sponsors and collaborators – previous editions SPONSORING SITGES 2017– 50th anniversary

WHY SPONSOR SITGES?

Because brands must always focus on what makes them stronger. vAnd SITGES, the International Fantastic Film Festival of Catalonia, has always been clear about its commitment to a kind of cinema that chalks up more and more enthusiasts year after year. And it’s not just any audience. These are people who live for and devour everything the Festival does and that genuinely adore the partners who make it possible. This commitment to authenticity has made the Festival the undisputed global genre benchmark. That’s why sponsoring SITGES means joining forces. A mutual influence between the Festival and the brands that have expanded the boundaries of imagination and fantasy more and better than any other, and that make it a reality year after year. vBeing in SITGES is also a unique opportunity to dare to test imaginative sponsorship solutions, to go a step beyond with ideas that enjoy the amplifying effect of media outlets thirsty for stories with a hook. And most importantly: in its 49 years, SITGES has become a genuinely global brand with a growth potential that goes way beyond the Festival’s own geographic and time limitations. v Now more than ever, banking on fantastic cinema is a guarantee of visibility, of remembrance, of affinity. And of brands sending out the message to SITGES fans from around the world that if they’re backing this unique festival, it’s because they believe in it just as much as its fans.

Rafa Antón, Creative Director of the Festival and co-founder of the CHINA MADRID Advertising Agency SPONSORING SITGES 2017 – Categories

CATEGORY A. GOLDEN SPONSOR: …………………………………………………………………..…. 120.000 € Festival’s Main Sponsor 3 Golden Sponsors

CATEGORY B. SILVER SPONSOR: ………………………………………………………………………... 60.000 € 3 Silver Sponsors

CATEGORY C. BRONZE SPONSOR: ………………………………………………………………………... 30.000 €

CATEGORY D. FOCUS SPONSOR: …………………………..... 15.000 € to 5.000 €

A. Golden Sponsor 120.000 € Festival’s Main Sponsor . 3 Golden Sponsors Maximum

Special promos Logo presence:

Photo Calls “Main Sponsor of the 2017 SITGES INTERNATIONAL FANTASTIC FILM FESTIVAL OF CATALONIA” slogan in the Festival and brand communication. Front sign at Press Conferences Right to privatize Festival screenings or events for the company (Master Class, press point, Official Poster cocktail party with Festival guests). Graphic campaign in written media Contests, raffles and special promotions with the general public. Pocket programs The brand’s own Stand . Commercial Spots movie theaters and TV Brand presence at all of the Festival’s Photo Calls and Press Conferences. Panels Festival venues Prime Time Screening of the brand’s commercial spot at the Auditori (main theater). Official Catalogue Right to organize an official party, with Festival support (P.R. and Press). Sitges Festival Daily Newsletter to general public Advertising Press Releases

Press release announcing collaboration and mention at Press Conferences. P.R. / VIP Presence in the Barcelona bus campaign

Vinyl Banners in Sitges throughout the Festival. Accommodation during the Festival 4x3 m Billboard outside the Auditorium throughout the Festival. Welcome Pack in room Assignment of space for I full color page ad in the La Vanguardia newspaper. Invitations for Festival Galas 1 full color page in the Official Catalogue Access to VIP Room 4 full color pages in the Sitges Festival Daily. Invitations for film screenings Rotating Banner on the website for the entire year B. Silver Sponsor 60.000 € 3 Silver Sponsors Maximum

Options Advertising 1.Night Sponsor: Opening and Closing parties + Red Carpet Photo Call + VIP Room Press release announcing collaboration 2. Auditori Sponsor: decoration on the 1,300 seats in the Festival’s main Theater using 4x3 m Billboard headrests or free gifts on the seat. Commercial Spot at afternoon screening. Official Catalogue- Full color page Sitges Festival Daily- 2 Full color pages 3. Section Sponsor: sponsor of an in competition section + Official Award List Prize Rotating Banner on the website during the Festival

Promos Logo presence:

At each venue and related media according to option. Official Poster - “Sponsor of the 2017 SITGES INTERNATIONAL FANTASTIC FILM FESTIVAL OF Panels and banners at Festival venues CATALONIA” slogan in the Festival and brand communication. Official Catalogue - Contests and special promos with the general public. Sitges Festival Daily Website

P.R. / VIP

Accommodation according to needs Welcome Pack Invitations for parties organized by the Festival Invitations for films during the Festival C. Bronze Sponsor 30.000 €

1. 3D Movies Sponsor Logo presence:

2. Official Vehicle Sponsor Panels and banners at Festival venues 3. Official Airline Sponsor Official Catalogue 4. Sitges Forum (Master Classes) Sponsor Sitges Festival Daily 5. Award Sponsor Website 6, Tributes or Retrospectives Sponsor Advertising 7. Daily Making Of + Viewing Room Sponsor 8. Sitges Schools Sponsor Official Catalogue- Full color page 9. Sitges Family Sponsor Sitges Festival Daily- 1 Full color page Rotating Banner on the website during the Festival

Promos RRPP / VIP At each venue and related media according to option: - Slogan suitable for each specific promo in the Festival and brand communication. Welcome Pack For example “Official airline of the 2017 SITGES IFFFC”. Invitations for parties organized by the Festival Invitations for films during the Festival D. Focus Sponsor 15.000€ - 5.000 €

Options Advertising

1. Zombie Walk Sponsor Official Catalogue- Full color page 2. Movie Marathon Sponsor Sitges Festival Daily – ½ color page 3. Award Winners Press Conference Sponsor 4. Diplomatic Sponsor Logo presence 5. Sponsor Welcome Pack Main Panels Promos Official Catalogue

At each venue and related media according to option. Sitges Festival Daily - Slogan suitable for each specific promo in the Festival and brand communication. For Website example “Sitges Zombie Walk Sponsor”. (Other media according to selected option)

VIP Invitations

Welcome Pack Invitations for films during the Festival GALLERY

Anthony Hopkins Christopher Walken Antonio Banderas Jodie Foster

Sergi López Max Von Sydow Quentin Tarantino LuÍs Tosar

GALLERY– Opening Gala GALLERY– Closing Gala Thank you for your collaboration.

For any questions or doubts:

Teresa Lapuente, Head of Marketing Department - marketing@sitgesfilmfestival.com Marta Artigas, Head of Activities and Dynamization Department - activitats@sitgesfilmfestival.com