Reading. Personal Smart Wayfinding Designing a Digital Map System for Online, on Street and Prints

reading. personal smart wayfinding designing a digital map system for online, on street and prints

Personal Smart Wayfinding is the future for navigation and placemaking in the most smart, cost-effective and safe way. Scan the QR code to see an example of the bespoke interactive map for Reading with interactive hot spot promoting the Town Hall. Please note, the ‘User Location’ function is set-up for Reading use only. When you’re in Reading you can activate this powerful function and see your exact live location on the map.

Scan the QR code to see a live example

The digital master map allows us to deliver consistent interactive mapping for web, mobile devices, on street signage and print applications. It offers 100% bespoke map design (colours, icons, fonts, iconic buildings), map information contents (destinations, routes, amenities and environments) and interactive pop-ups.

The digital master map works across any internet connected devices providing fully interactive features including map zoom, map rotation, current user location display and promotional pop-up windows. Mobile and tablet App versions are also available with advanced features including sat-nav mode supporting walking and cycling with heads-up 3D map view.

Consistent application - To ensure a consistent message and high level of accessibility, we recommend an integrated family of wayfinding devices. Our digital maps and physical products are designed to be complimentary and provide a fully integrated and seamless wayfinding provision. Our approach is designed to be flexible in application with system modularity offering customisation and design detailing to create a bespoke local outcome and provision.

1 2 3 4 Caversham Town Centre

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Wandsworth Park John Lewis

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C Oxford Rd Town Centre Oxford Town Rd Royal Berkshire Hospital Royal Berkshire

University of Reading

Reading Station Bus Interchange Taxi Rank Information Cinema Taxi Rank Police Station Toilets Wayfinding point

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Reading Station South Abbey Quarter

Subway to: Bus Interchange (North) 4min River Thames & Christchurch Meadows 9min

5min Reading Town Hall & Museum 6min Forbury Gardens 8min Abbey Quarter

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designed by fwdesign Street Finder CAVERSHAM Abattoirs Road B2 Chatham Street C1 Greyfriars Road B2 C2 Mill Road A4 South Street D3 D4 Abbey Street C4 D4 Coldicutt Street A4 Greys Cut D4 Napier Road B3 B4 Swan Place D2 Addison Road A1 A2 Crane Warf D4 Hodsoll Road B1 C1 Northfield Road B2 Swansea Road A1 B2 15 m Anstey Road D1 Cremyll Road A1 Howard Street D1 Oxford Road C1 C2 Thames Avenue A2 LOWER in u CAVERSHAM t e Baker Street D1 Crossland Road D3 IDR B2 C1 C2 D1 D2 Queen's Road D3 D4 The Riverside D3 s

w Bath Road D1 De Montfort Road A2 B2 Jesse Terrace D1 Queen’s Road, Caversham A4 Trinity Place C4 a l k Blagrave Street C3 Duncan Place C4 D4 Kenavon Drive C4 Queens Walk C2 D2 Tudor Road B2 Broad Reading Bridge Street D2 D3 Dusseldorf Way D2 Kennet Side D4 Randolph Road A1 Vachel Road C2 Station You are here Brigham Road A2 Fobney Street D2 King’s Road A4 Reading Bridge B3 Vastern Road B2 B3 C3 Broad Street C2 C3 Forbury Road C3 C4 Malthouse Lane C1 Richfield Avenue A1 Waylen Street D1 READING Cardiff Road B1 Friar Street C2 C3 Maltings Place D2 Ross Road A1 A2 Weldale Street C1 Street EAST TOWN CENTRE READING Reading Carey Street D1 Garrard Street C2 C3 Meadow Road A1 Russell Street D1 West Street C2 West Station Castle Street D2 George Street A3 A4 B3 Milford Road A1 B1 Sidmouth Street D4 York Road B1 A2 Caversham Road A2 Great Knollys Street C1 Mill Lane D3 Simmonds Street D2 Zinzan Street D1 SOUTHCOTE COLEY Map Key

Rail Station Bus Interchange Bus & Coach Stop Rail Air Coach Taxi Rank

Hospital University & College Library Park & Ride Bus Stop

Retail Town Hall Museum Theatre Parking

Police Station Megistrate Church Street Market Restaurant Readding Centre Readding Centre Leisure Centre Monument Traffic-free Cycle Route On-road Cycle Route On-road Cycle Route One-way Street

Our urban realm products deliver ‘best practice’ solutions for today’s needs and tomorrow’s aspirations. fwdesign products are designed to maximise wayfinding effectiveness, value engineered to minimise cost, detailed to support easy maintenance and specified to ensure longevity.