PART 1 ‘THE BASICS’ 2 FOREWORD FOREWORD World Health Communication Associates HEALTH LITERACY Action Guide FOREWORD PARTFOREWORD 1 ‘THE BASICS’ 1 © 2009 by World Health Communication Associates Ltd. All rights reserved. Up to 10 copies of this document may be made for your non-commercial personal use, provided that credit is given to the original source. You must have prior written permission for any other reproduction, storage in a retrieval system, or transmission in any form or by any means. Requests for permission should be directed to World Health Communication Associates, Little Harborne, Church Lane, Compton Bishop, Axbridge, Somerset, BS26 2HD, UK. World Health Communication Associates is UK limited company no. 5054838 registered at this address; e-mail:
[email protected]; tel/fax (+44) (0) 1934 732353. Cataloguing Information: ISBN 978-1-906157-04-3 This manual is a publication of the WHCA Action Guides Project. Franklin Apfel, MD, MHS, WHCA Managing Director Kara L Jacobson, MPH, CHES, Associate Faculty, Rollins School of Public Health of Emory University Ruth M Parker, MD, Professor of Medicine, Emory University School of Medicine Julia Taylor, Director, WHO Healthy Cities Programme, Liverpool Tony Boyle, Neighbourhood Public Health Manager, Liverpool Primary Health Care Trust Joanna Groves, CEO, International Alliance of Patients’ Organizations Jeremiah Mwangi, Senior Policy Officer, International Alliance of Patients’ Organizations Scott Ratzan, MD, Vice President Global Health, Johnson & Johnson Carinne Allinson, Editor,