Exploring Indonesian Market Based on TEC Indonesia Experience
Indonesian Students in Taiwan Tech Taiwan Tech (NTUST) has around 293 Indonesian students in 2015.
October 23, 2004 NTUST‐ISA was established
October 3, 2005 NTUST‐ISA was registered as student association in Taiwan Tech
NTUST‐ISA is the pioneer for the establishment of Indonesian communities in Taiwan, such as: PPI (Indonesian Student Association in Taiwan) IMISA (International Muslim Student Association) FORMMIT (Indonesian Muslim Scholars Association) Indonesian Students in Taiwan Tech (2) Academic Year Number of Students 93 (2004) 11 94 (2005) 38 95 (2006) 38 96 (2007) 39 97 (2008) 66 98 (2009) 35 99 (2010) 140 100 (2011) Approx. 170 101 (2012) Approx. 210 102 (2013) 297 103 (2014) 286 104 (2015) 293 Total Approx. 1623
Indonesian Students in Taiwan Tech (3)
Learning Chinese Together Welcome and Farewell Party
Company Visit Introducing Indonesian Culture Indonesian students are happy…
Indonesian students are having good performance…
Indonesian students are a great market…
Indonesia
More than 250 million population (4th in the world) Approx. 100 public and 1,835 private universities Number of Incoming Students in Taiwan
2011‐2012 2012‐2013 2013‐2014 2014‐2015
Malaysia 7,256 8,530 10,374 13,024
Macao 4,352 4,495 4,500 4,721
Vietnam 3,922 3,915 3,641 3,681
Japan 3,699 4,457 5,726 5,620
Hong Kong 2,561 3,083 4,399 6,209
Indonesia 2,520 2,799 3,223 3,455
Republic of Korea 2,505 2,531 3,035 3,488
Number of Indonesian Students in Taiwan
2011‐2012 2012‐2013 2013‐2014 2014‐2015
International Students 916 1,057 1,207 1,403 (Degree Student & Exchange Student)
Overseas Chinese Students 764 800 869 971
Mandarin Program Students 793 868 1,009 976
TOTAL 2,426 2,725 3,085 3,350 Indonesian Students in Taiwan University (2014‐2015)
Overseas Degree Mandarin Program Chinese TOTAL Students Students Students National Taiwan Normal 32 199 143 374 University National Taiwan University of 288 ‐‐ 20 308 Science and Technology National Cheng Kung 116 75 30 221 University Chinese Culture University 51 95 21 167 National Taiwan University 31 14 62 107 Tunghai University 56 14 23 93 National Chiao Tung University 68 2 18 88 National Central University 40 4 7 51
Taiwan Education Center Indonesia Established on Mid‐2011, with the purposes:
To promote Higher Education in Taiwan
To provide guidance to Indonesian students applying to study in Taiwan
To participate in overseas education exhibitions in Indonesia
To promote and commence Chinese Language Teaching and Special Classes
To enhance bilateral academic cooperation between Taiwan and Indonesia Promoting Taiwan Higher Education Via Website and Social Media www.tecindonesia.com Facebook: Taiwan Education Center Indonesia
Via School/ University Visit
Via Local Communities
Via Alumni Association
Website and Social Media School/ University Visit
Cooperation with Local Communities
Radio Talkshow AIESEC (International Exchange) Talkshow Cooperating with Alumni Associations
Organizing 海外華僑青年觀摩團, 華語師資培訓, and other activities together with 印尼留台校友會
NTUST Alumni Association in Indonesia Purpose: Promoting NTUST, connecting alumni, and distributing related information among alumni. Founded in early 2013 Organizational Structure: President 總會長: Mr. Budi Cherng, Wen‐Kuang Jakarta 會長: Prof. Ika Bali Surabaya 會長: Dr. Tri Joko Wahyu Sumatra 會長: Mr. Hendra Kurniawan Kalimantan 會長: Mr. Chairul Irawan Providing Guidance to Indonesian Students Via phone Via email/ social media Facebook, LINE, Blackberry, Yahoo Messenger, etc. Via face‐to‐face consultation Via group discussion
Organizing Education Fair (2011‐2015) 2015 Taiwan Higher Education Fair (THEF)
Around 7000 people attended 2015 Taiwan Higher Education Fair
2015 Indonesia‐Taiwan Higher Education Fair
Around 2500 people attended THEF in Surabaya 2015 Indonesia‐Taiwan Higher Education Fair
Around 3000 people attended THEF in Jakarta
2015 Indonesia‐Taiwan Higher Education Fair
Around 1500 people attended THEF in Medan 2015 Indonesia‐Taiwan Higher Education Fair
Opening Ceremony in THEF Jakarta
2015 Indonesia‐Taiwan Higher Education Fair
Opening Ceremony in THEF Jakarta 2015 THEF Participants
University Entrance Committee for Overseas 1 19 Feng Chia University Chinese Students 2 National Taiwan University 20 I-Shou University 3 National Tsing Hua University 21 Tunghai University 4 National Cheng Kung University 22 Chung Yuan Christian University 5 National Chengchi University 23 Da-Yeh University 6 National Sun Yat-sen University 24 MingDao University 7 National Dong Hwa University 25 Nanhua University 8 National University of Tainan 26 Tzu Chi University 9 National Taiwan Ocean University 27 Chang Jung Christian University National Taiwan University of Science and 10 28 Wenzao Ursuline University of Languages Technology National Yunlin University of Science and 11 29 Taipei Medical University Technology 12 National Formosa University 30 Tungnan University 13 National Chin-Yi University of Technology 31 TransWorld University National Kaohsiung University of Hospitality 14 32 Fooyin University and Tourism 15 Chinese Culture University 33 HungKuang University 16 Taiwan Shoufu University 34 China University of Technology 17 Fu Jen Catholic University 35 Shu-Te University 18 Tamkang University 36 Yuanpei University of Medical Technology
Participating Education Fair
Education fair/ scholarship expo organized by school/ universities Commencing Chinese Classes
Special topic classes (Art, culture, calligraphy, TOCFL preparation, etc.)
Regular small‐sized Chinese Language Course (8‐10 students)
Organizing TOCFL
Around 30 students registered for 2015 TOCFL Enhancing Bilateral Academic Cooperation
Taiwan –Indonesia Higher Education Summit
Enhancing Bilateral Academic Cooperation
Around 20 MoU between Taiwan and Indonesian Universities were signed during the summit Enhancing Bilateral Academic Cooperation
Taiwan –Indonesia Higher Education Summit (Official Meeting)
Enhancing Bilateral Academic Cooperation Facilitating various Taiwan Universities in visiting and collaborating with Indonesian Universities
NTUA Professors visiting Public High School
NTUST Professors visiting Universitas Internasional Batam Indonesian Market ‐ STRENGTH Huge and developing number of students and universities
Indonesian education system is similar to Taiwan education system
Culture similarity as “Eastern country”
Good relationship between Taiwan and Indonesian government, especially in educational cooperation
Indonesian Market ‐ WEAKNESS Language Barrier Most of Indonesian students may not be fluent in Mandarin or English, except students from international schools.
Lack of Information The infrastructure in Indonesia, such as limited internet connection may slow down the information distribution to different areas
Complicated Document Authorization Procedure It may discourage students to apply Taiwan Universities Indonesian Market ‐ OPPORTUNITY Blue Ocean Market Exploring new market to universities located outside Java Island (Eg.: Medan, Banjarmasin, or Makassar)
Indonesian Market ‐ OPPORTUNITY Organizing new various activities to introduce Taiwan Higher Education to Indonesian students, such as: Study Tour Student Exchange Summer/ Short Course Community Service University Recruitment Roadshow Etc. Indonesian Market ‐ THREAT Unreliable agencies Commercial agencies in Indonesia, especially their irresponsible practices, may mislead Indonesian students’ perception about Study in Taiwan.
Scholarship dependency If Taiwan Universities keep on attracting Indonesian students using scholarship availability, students may not come without scholarship.
Exploring Indonesian Market Based on TEC Indonesia Experience