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Exploring Indonesian Market Based on TEC Indonesia Experience Exploring Indonesian Market Based on TEC Indonesia Experience Indonesian Students in Taiwan Tech Taiwan Tech (NTUST) has around 293 Indonesian students in 2015. October 23, 2004 NTUST‐ISA was established October 3, 2005 NTUST‐ISA was registered as student association in Taiwan Tech NTUST‐ISA is the pioneer for the establishment of Indonesian communities in Taiwan, such as: PPI (Indonesian Student Association in Taiwan) IMISA (International Muslim Student Association) FORMMIT (Indonesian Muslim Scholars Association) Indonesian Students in Taiwan Tech (2) Academic Year Number of Students 93 (2004) 11 94 (2005) 38 95 (2006) 38 96 (2007) 39 97 (2008) 66 98 (2009) 35 99 (2010) 140 100 (2011) Approx. 170 101 (2012) Approx. 210 102 (2013) 297 103 (2014) 286 104 (2015) 293 Total Approx. 1623 Indonesian Students in Taiwan Tech (3) Learning Chinese Together Welcome and Farewell Party Company Visit Introducing Indonesian Culture Indonesian students are happy… Indonesian students are having good performance… Indonesian students are a great market… Indonesia More than 250 million population (4th in the world) Approx. 100 public and 1,835 private universities Number of Incoming Students in Taiwan 2011‐2012 2012‐2013 2013‐2014 2014‐2015 Malaysia 7,256 8,530 10,374 13,024 Macao 4,352 4,495 4,500 4,721 Vietnam 3,922 3,915 3,641 3,681 Japan 3,699 4,457 5,726 5,620 Hong Kong 2,561 3,083 4,399 6,209 Indonesia 2,520 2,799 3,223 3,455 Republic of Korea 2,505 2,531 3,035 3,488 Number of Indonesian Students in Taiwan 2011‐2012 2012‐2013 2013‐2014 2014‐2015 International Students 916 1,057 1,207 1,403 (Degree Student & Exchange Student) Overseas Chinese Students 764 800 869 971 Mandarin Program Students 793 868 1,009 976 TOTAL 2,426 2,725 3,085 3,350 Indonesian Students in Taiwan University (2014‐2015) Overseas Degree Mandarin Program Chinese TOTAL Students Students Students National Taiwan Normal 32 199 143 374 University National Taiwan University of 288 ‐‐ 20 308 Science and Technology National Cheng Kung 116 75 30 221 University Chinese Culture University 51 95 21 167 National Taiwan University 31 14 62 107 Tunghai University 56 14 23 93 National Chiao Tung University 68 2 18 88 National Central University 40 4 7 51 Taiwan Education Center Indonesia Established on Mid‐2011, with the purposes: To promote Higher Education in Taiwan To provide guidance to Indonesian students applying to study in Taiwan To participate in overseas education exhibitions in Indonesia To promote and commence Chinese Language Teaching and Special Classes To enhance bilateral academic cooperation between Taiwan and Indonesia Promoting Taiwan Higher Education Via Website and Social Media www.tecindonesia.com Facebook: Taiwan Education Center Indonesia Via School/ University Visit Via Local Communities Via Alumni Association Website and Social Media School/ University Visit Cooperation with Local Communities Radio Talkshow AIESEC (International Exchange) Talkshow Cooperating with Alumni Associations Organizing 海外華僑青年觀摩團, 華語師資培訓, and other activities together with 印尼留台校友會 NTUST Alumni Association in Indonesia Purpose: Promoting NTUST, connecting alumni, and distributing related information among alumni. Founded in early 2013 Organizational Structure: President 總會長: Mr. Budi Cherng, Wen‐Kuang Jakarta 會長: Prof. Ika Bali Surabaya 會長: Dr. Tri Joko Wahyu Sumatra 會長: Mr. Hendra Kurniawan Kalimantan 會長: Mr. Chairul Irawan Providing Guidance to Indonesian Students Via phone Via email/ social media Facebook, LINE, Blackberry, Yahoo Messenger, etc. Via face‐to‐face consultation Via group discussion Organizing Education Fair (2011‐2015) 2015 Taiwan Higher Education Fair (THEF) Around 7000 people attended 2015 Taiwan Higher Education Fair 2015 Indonesia‐Taiwan Higher Education Fair Around 2500 people attended THEF in Surabaya 2015 Indonesia‐Taiwan Higher Education Fair Around 3000 people attended THEF in Jakarta 2015 Indonesia‐Taiwan Higher Education Fair Around 1500 people attended THEF in Medan 2015 Indonesia‐Taiwan Higher Education Fair Opening Ceremony in THEF Jakarta 2015 Indonesia‐Taiwan Higher Education Fair Opening Ceremony in THEF Jakarta 2015 THEF Participants University Entrance Committee for Overseas 1 19 Feng Chia University Chinese Students 2 National Taiwan University 20 I-Shou University 3 National Tsing Hua University 21 Tunghai University 4 National Cheng Kung University 22 Chung Yuan Christian University 5 National Chengchi University 23 Da-Yeh University 6 National Sun Yat-sen University 24 MingDao University 7 National Dong Hwa University 25 Nanhua University 8 National University of Tainan 26 Tzu Chi University 9 National Taiwan Ocean University 27 Chang Jung Christian University National Taiwan University of Science and 10 28 Wenzao Ursuline University of Languages Technology National Yunlin University of Science and 11 29 Taipei Medical University Technology 12 National Formosa University 30 Tungnan University 13 National Chin-Yi University of Technology 31 TransWorld University National Kaohsiung University of Hospitality 14 32 Fooyin University and Tourism 15 Chinese Culture University 33 HungKuang University 16 Taiwan Shoufu University 34 China University of Technology 17 Fu Jen Catholic University 35 Shu-Te University 18 Tamkang University 36 Yuanpei University of Medical Technology Participating Education Fair Education fair/ scholarship expo organized by school/ universities Commencing Chinese Classes Special topic classes (Art, culture, calligraphy, TOCFL preparation, etc.) Regular small‐sized Chinese Language Course (8‐10 students) Organizing TOCFL Around 30 students registered for 2015 TOCFL Enhancing Bilateral Academic Cooperation Taiwan –Indonesia Higher Education Summit Enhancing Bilateral Academic Cooperation Around 20 MoU between Taiwan and Indonesian Universities were signed during the summit Enhancing Bilateral Academic Cooperation Taiwan –Indonesia Higher Education Summit (Official Meeting) Enhancing Bilateral Academic Cooperation Facilitating various Taiwan Universities in visiting and collaborating with Indonesian Universities NTUA Professors visiting Public High School NTUST Professors visiting Universitas Internasional Batam Indonesian Market ‐ STRENGTH Huge and developing number of students and universities Indonesian education system is similar to Taiwan education system Culture similarity as “Eastern country” Good relationship between Taiwan and Indonesian government, especially in educational cooperation Indonesian Market ‐ WEAKNESS Language Barrier Most of Indonesian students may not be fluent in Mandarin or English, except students from international schools. Lack of Information The infrastructure in Indonesia, such as limited internet connection may slow down the information distribution to different areas Complicated Document Authorization Procedure It may discourage students to apply Taiwan Universities Indonesian Market ‐ OPPORTUNITY Blue Ocean Market Exploring new market to universities located outside Java Island (Eg.: Medan, Banjarmasin, or Makassar) Indonesian Market ‐ OPPORTUNITY Organizing new various activities to introduce Taiwan Higher Education to Indonesian students, such as: Study Tour Student Exchange Summer/ Short Course Community Service University Recruitment Roadshow Etc. Indonesian Market ‐ THREAT Unreliable agencies Commercial agencies in Indonesia, especially their irresponsible practices, may mislead Indonesian students’ perception about Study in Taiwan. Scholarship dependency If Taiwan Universities keep on attracting Indonesian students using scholarship availability, students may not come without scholarship. Exploring Indonesian Market Based on TEC Indonesia Experience.
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