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€5 2021 #106 APRIL/MAY OXBOW BIG WIG BRAND NEW EURO PADDLE SHOW EURO BOARDSPORT BIZ ANALYSIS RETAIL BUYER'S GUIDES SURFBOARDS, SUNGLASSES, LONGBOARDS, WING FOILS, HANGING SHOES, KITEBOARDING, WAKE VESTS 2 3 4 5 6 7 8 eyes are currently firmly fixed on the many better plan for their production cycles and HELLO layers of the supply chain here’s hoping the pent-up demand from a locked down winter will allow retailers and SOURCE#106 With the rise of staycation combined brands to clear their inventories and that with furloughed staff, the number of new this can carry on through to winter. participants to our sports has soared. And It’s been some 12 months! While the virus now they’ve invested a year of money, time still rages across certain corners of the I managed to move my family from East planet, the vaccination is providing much and pain there’s a good chance they’ll stick London down to the Cornish Coast of needed optimism. As previously reported, with their new favourite sport. They enter England during the third British lockdown boardsports practiced in summer have the sport purchasing beginner setups and and on speaking with local retailers and benefited greatly from the boom in solo while not all will rise through the ranks and lifeguards, they are bracing themselves sports and despite the dismal winter for spend accordingly, those who do are the for another summer of pandemonium. snowsports caused by widespread travel future of our business. While this is good for business, no one likes bans, this summer is looking like another the idea of busier line-ups, but with the one for the record books. We also have the Summer (and Winter!) wave pool arms race showing no signs of Olympics coming up shortly and while slowing, there are a few more waves to go We are in the midst of a meteoric boom snowboarding’s viewing figures rank round. At least this is how I’m justifying my in surfing and skateboarding. Demand has highest at the Games, the global spotlight wave count to the locals! outstripped supply from shipping to stock, awaits our summer boardsports. right the way through to raw materials. Always Sideways Where possible companies have moved Categories not previously subscribed to Harry Mitchell Thompson production closer to home, but all summer the pre-order model have had to adapt to Ed-in-chief CONTENT P.09 Contents P.30 Sunglasses Pictorial P.56 Wake Vests Retail Buyer’s Guide P.11 News P.33 Kiteboarding Retail Buyer’s Guide P.59 Sun Cream Retail Buyer’s Guide P.37 Longboard Retail Buyer’s Guide P.13 The Paddle Show P.63 Brand Profile: Town and Country P.40 Big Wig Interview: Oxbow’s Emmanuel P.15 Surfboards Retail Buyer’s Guide P.64 Brand Profile: Landyachtz Debruères P.18 Retailer Profile: Surfers Lab, Portugal P.65 Brand Profile: RD Distribution P.43 SUP Retail Buyer’s Guide P.20 Wing Foiling Retail Buyer’s Guide P.51 Hanging Shoes Retail Buyer’s Guide P.67 Market Insight P.25 Sunglasses Retail Buyer’s Guide P.54 New Products P.72 Opportunities TEAM Editor Harry Mitchell Thompson German Editor Natalia Maruniak Contributors Benoît Brecq, Gordon To Subscribe [email protected] [email protected] Way, Fabien Grisel, Franz Holler, boardsportsource.com David Bianic, Ruth Cutts, Dana [email protected] Skate Editor Dirk Vogel French Editor Marie-Laure Ducos Miskulnig, Sydney Bohannan, Max [email protected] [email protected] Muller-Wende, Karolina Kudrjavce- Publisher va, Annie Griffiths, Elena Caubet [email protected] Snowboard Contributor Graphic Design Louis White Andrew Duthie [email protected] Advertising & Marketing Published by ESB [email protected] Clive Ripley 22 Friars Street, Sudbury Proof-readers Natalia Maruniak, [email protected] Suffolk, CO10 2AA. UK Senior Surf Contributor Marie-Laure Ducos, Sam Grant Boardsport SOURCE David Bianic Accounts Manager is published bi-monthly [email protected] [email protected] © ESB. All Rights Reserved boardsportsource.com No part of this publication may be reproduced or transmitted in any form or by any means, in other public works shall be made to the publishers. Full acknowledgement of author, or stored in any retrieval system of any nature without prior written permission, except publisher and source must be given. The views expressed in this publication are not those for permitted fair dealing under the Copyright Designs and Patents Act 1988. Application necessarily held by the Publisher. ISSN # 1478-4777 for permission for use of copyright material including permission to reproduce extracts On the cover Joao “Janita” Alves Torq/Roam sales representative Portugal. Photo by Ricardo Bravo 9 10 Boardriders Announced As Official Sponsors Of Swiss Wavepool Alaïa Bay NEWS Ahead of its May opening and public launch in June, Alaïa Bay has announced Boardriders as its official sponsors. Boardriders brands, Quiksilver, Roxy and #106 Billabong will see the provision of surfboards, wetsuits and experiences to surfers, while also opening a new retail concept store on the site. BB Agentur Appointed Distributors Of Pro-Tec Winter Sport Range Across Europe + UK Matthijs Visch Appointed General Manager, EMEA At Patagonia Denmark-based distributor BB Agentur Asp has been appointed as distributor Starting in May 2021 and operating out of Patagonia’s Amsterdam HQ, of the winter sport range at Pro-Tec. BB Agentur will distribute Pro-Tec Matthijs Visch has been appointed General Manager, EMEA. Visch brings 24 products across Europe and in the UK. years of managerial experience and a passion for the natural world to the role. Columbia Appoints Skip Potter As Executive VP, Chief Digital Information Officer Events Of WSL Championship Tour’s Next Leg Confirmed Skip Potter has been appointed the newly created role of Executive VP, Chief The Corona Open Mexico presented by Quiksilver will replace February’s Digital Information Officer at Columbia Sportswear Company, owners of cancelled Santa Cruz Pro. The Corona Open J-Bay and the MEO Pro Portugal Columbia Sportswear. In this role, Skip will be responsible for developing and have been postponed until 2022 and the Outerknown Tahiti Pro in Teahupo’o progressing Columbia’s digital footprint. will also play host to the women’s event alongside the men’s. Eyewear Brand Ûs The Movement Launched By Surf Industry Pros & Vets Columbia Sportswear Co’s Senior VP, Emerging Brands Doug Morse Eyewear and accessory brand, Ûs the Movement has been founded by surf Announces Retirement industry vet, former Billabong EMEA Sales Director Nigel Gibb along with After 5 years at Columbia Sportswear Company as Senior VP, Emerging Gony Zubizaretta, Kepa Acero, Marlon Lipke, and Roby D’amico. Ûs the Brands, Doug Morse has announced his retirement. Craig Zanon will fill the Movement will also be expanding their product line for 2021, prioritising Senior VP, Emerging Brands role; Zanon will begin in his role on April 5, with Morse retiring in the summer. environmental responsibility and sustainable bio-materials. Dew Tour Announces New Iowa Location & Dates For May 2021 Ka-risma Sales Agency take on new brands Lauridsen Skatepark, the new Olympic-level skatepark in Des Moines, Iowa, Southern Germany based Sales agency ka-risma has taken on the European is to host the 2021 Dew Tour Skateboard competition. The Dew Tour event distribution of Telos snowboards and the distribution of Sandy Shapes in will also serve as the only U.S.-based Olympic qualifier for the street and park Germany, Austria and Switzerland and Rad Air in Germany disciplines. OutDoor by ISPO moves dates and teams up with European Outdoor WSL Partners With Former ASP CEO Brodie Carr To Aid Commercial Summit Development In EMEA The OutDoor by ISPO Global Summit Edition will now take place from 5-7 Brodie Carr’s Front Foot Agency (FFA) has partnered with the WSL to aid the October, in person at Messe Munich and online. The show will partner development and growth of surfing & the WSL across the E.M.E.A. region via up with this year’s European Outdoor Summit (EOS) to create one major marketing and advertising. European event. Face-to-face contact and shared experiences will remain at the heart of the combined event. For more info: www.ispo.com/en/outdoor. Florence Marine X Appoints Pat O’Connell As President Pat O’Connell, former SVP, Tours & Head of Competition at WSL and formerly Seek trade show is back of Hurley, has been appointed President of Florence Marine X, the apparel This summer’s show will be from July 6-8 at its new location in Frankfurt an brand co-founded by John John Florence. The role, which he will begin Main. As before the show will be held in conjunction with the Premium show immediately, will be based out of Kandui Holdings HQ in California. and the Fashiontech conference. The change in location after a decade in Berlin should provide a new impetus behind this key summer event. www. Oakley Official Eyewear Brand For 2021 WSL Championship Tour seek.fashion For 2021, Oakley have partnered with the WSL to provide eyewear and PPE to the Championship Tour’s staff & broadcast team. The partnership also sees Launch of The Paddle Sport show Oakley become the official eyewear brand of the 2021 WSL Championship Philippe Doux, founder of KS Publishing and publisher of Kayak Session Tour. magazine, Paddle World magazine, Stand Up Paddle World magazine and the Paddler’s Guide, is launching The Paddle Sports show, a new European Paddle Shiner Ltd Opens New Facility In The Netherlands Sports industry trade launching in Lyon. France from September 29-October UK-based distributor Shiner Ltd are strengthening their business in Europe 1, 2021.
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