Bradley Fisher Phone +49 (0) 173 2487568 MartiniStr. 28 Email [email protected] 48268 Greven, Germany

Experience Adi Dassler Platz 1 Herzogenaurach 91074, DE

Director Merchandising Running Europe, October 2016 - Present • Implement global strategies in a locally relevant way for Europe, considering different consumer needs & distribution channels • Influence the development of global strategies by providing clear & relevant commercial input in terms of consumer needs, market particulars, & channel needs • Collaborate regularly with global counter parts to identify business opportunities in the market/maximize net sales & profitability within European strategic parameters • Manage 4 direct reports that as a team we are accountable for selecting the range, pricing the range, and all aspects of merchandising the range to meet KPI’s • Support the Sr. Director Running in defining the European short & medium-term objectives for the category, specifically responsible for leading the category across all KPI’s for Europe within the Global framework

Brooks Sports B.V. Olympisch Stadion 33 1076 DE Amsterdam, NL

Senior Footwear Merchandising Manager E.M.E.A, March 2015 – October 2016 • Promoted & assigned 2 direct reports in the form of Business Information Managers in countries without Merchandisers • Briefed & built EMEA exclusive styles that maintained double digit growth year over year & became Global styles in 2017 • Formulated, established, & executed planned rollout of largest company initiative in Stride Signature & tailored it specific to E.M.E.A. • Collaborated plan to double revenue over the next 3 years with President of EMEA & Senior Vice President of European Sales • Gathered & compiled all relevant data for entire region to represent EMEA at Global HQ to ensure our needs were met every season at Seasonal Kickoff Meeting • Lead Cross functional teams within the region as the liaison between Global & EMEA to ensure story & brand continuity from Seasonal Kickoff, Go To Market, & Sales Meetings • Initiated an EMEA only focused meeting with Global Senior Management twice a year as a vehicle to present, discuss, & capitalize on Market & Regional opportunities to drive revenue • Briefed & produced most successful Event in the company for Berlin Marathon; which outpaced New York & Boston Globally

Footwear Merchandising Manager E.M.E.A, March 2012 – 2015 • Promoted & managed all things Product related (business, market, customer, & consumer) • Created strategies to validate new SKUs and overall SKU count, plan assortment, distribution, price points, cadence, flow, & colors and SMU’s for entire product line for the EMEA region • Partnered with Sales & Marketing for account visits, to be the product voice, and help pre- selling the product lines, future and current product stories • Proposed, created, managed, & owned styles exclusive to EMEA region (business plan, product brief, & Go-to-market strategy & execution)

Product Line Manager Europe, October 2010 – March 2012 • Pioneered an assortment specific to the European market • Established & fostered relationships with Key accounts like Runners Point, Runners World & Intersport International (IIC) • Became the Product Expert for Europe • Analyzed Consumer & Market trends to feedback into Global HQ

ASICS America Corporation 29 Parker, Suite 100 Irvine, CA 92618

Assistant Product Marketing Manager, Active Running Footwear May 2010- October 2010 • Evaluate the product line as it pertains to trends in pricing, performance requirements, and emerging growth area • Travel independently to Key accounts for product line presentations • Compile competitor analysis and formulate strategies based on findings • Communicate with foreign countries for production, timelines, and execution • Conceptualize new product and approve or modify First Round Designs for each season

Product Marketing Coordinator, Active Running Footwear June 2007- April 2010 • Perform research in regards to market, consumer, and product trends • Execute color and materialization for all products within the category on 2D CAD • Travel to headquarters in Japan twice a year for Third round (Photo) sample development prior to commercialization • Collaborate with Marketing team for catalog layout; in reference to price, copy, and changes made to samples prior to production • Independently managed the SMU program for US, Brazil & Latin American, & Canada

Dick’s Sporting Goods 300 Industry Drive RIDC Park West Pittsburgh, PA 15275

Assistant Buyer, Women’s Athletic/Lifestyle Footwear August 2006 - May 2007 • Built Spring and Back To School assortment plans • Negotiated costing with vendors • Assisted in development of an exclusive shoe from ASICS • Trained new Assistant Buyer on tasks and responsibilities • Selected merchandise to be advertised • Collected and compile samples from vendors for review • Aided in the development of a Private Label performance shoe • Produced a 2.8 Comp in Q4 to make yearly sales plan for first time in 5 years in entire Women’s Athletic Department

Assistant Buyer, Men’s Running/Tennis/Walking Footwear November ‘05-August ‘06 • Facilitated the building of a younger assortment in regards to colors and sizes • Overhauled the Tennis assortment to have a more “on-court” presence • Created personalized shipping log to track purchase orders • Communicated with vendors in regards to orders & deadlines • Implemented deck sets based on current assortments • Participated in all vendor meetings • Rebounded Tennis category 6.5 comp STD/Q1 & Q2, 27.9 comp STD/Q3 & Q4 • Produced 1.2 comp STD/Q1 & Q2, .9 comp STD/Q3 & Q4 in Running

Education University of Pittsburgh 2005-2007 Major – Business Communications 2002-2005 Major – Elementary Education

Community College of Allegheny County Associates Degree - 2004 Dean’s List Fall 2001 and Spring 2002

Computer Skills Windows; Microsoft Office; Word, Access, Excel, PowerPoint Adobe: Photoshop, Illustrator