Marketing Study: the Future Opportunities of Development and the Progress of the Sales of Water Team Oy Ltd
Yevgeniya Zhdanova Marketing study: the future opportunities of development and the progress of the sales of Water Team Oy Ltd. in Kazakhstan Bachelor’s thesis Spring 2016 Faculty of Business and Culture International Business 2 SEINÄJOKI UNIVERSITY OF APPLIED SCIENCES Thesis Abstract Faculty: School of Business and Culture Degree programme: International Business Specialisation: Marketing Author: Yevgeniya Zhdanova Title of thesis: Marketing study: the future opportunities of development and the progress of the sales of Water Team Oy Ltd. in Kazakhstan Supervisor: Isaacs Cory Year: 2016 Pages: 98 Number of appendices: 3 The thesis aims to investigate the problem of entering the Kazakhstani market, starting cooperation, and the progress of sales. The research objectives include a cultural analysis, a market segmentation and water treatment analysis, as well as search of potential customers. It provides information about the progress of sales, implemented by opening a representative office and participation in exhibitions. The followed ways of improving marketing strategy, such as the development of a website, logo, brochures, business cards, a catalogue and a social network’s pages, developed during the thesis project, are discussed. The theoretical framework presents information about the relations between Finland and Kazakhstan, barriers to enter the Kazakhstani market, international market entry, industry market potential, market segmentation, the opportunities for Water Team Oy Ltd. to promote their business, and e-marketing development. The researcher used and applied the theories of Grove, Hofstede, Armstrong and Kotler, Dann, House and Bradley. The empirical framework includes two types of research methodology: quantitative and qualitative. A quantitative approach was followed by implementing an online survey in different regions of Kazakhstan.
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