2 0 1 9 O F F I C I A L T O O L K I T Inter+National Coffee Days

L e t ' s d o s o m e t h i n g d i f f e r e n t

A program of CONTENTS

ABOUT US 2 BACKGROUND 3 WAYS TO GET INVOLVED 4 SOCIAL MEDIA GUIDE 5 BE INSPIRED 7 SUPPORTER PROMOTION 8 BUSINESS AGREEMENT 10 ABOUT COFFEE KIDS

WHO WE ARE Coffee Kids is program of Hanns R. Neumann Stiftung North America (HRNS), a global 501(c)(3) nonprofit with over 250 staff in offices across Latin America, Africa, and Asia. HRNS focuses on providing deep and lasting support to coffee communities - individual coffee farmers, their families, and farmer organizations.

WHAT WE DO HRNS prioritizes the development of strong farmer organizations, climate resilience, and the integration of women and youth. We know that young farmers are the caretakers of a crop that we all love, and that without their leadership there is no viable future for coffee. Hanns R. Neumann Stiftung (HRNS) tirelessly advocates for industry leaders, traders, and other nonprofits to take the needs and perspectives of young farmers seriously.

Our Rural Business Workshops help young farmers develop the skills to launch their own businesses and connect to the global coffee industry. Like a "business school for farmers," the workshops combine training, mentorship, and financing to help young farmers see themselves as entrepreneurs, develop the skills to launch their own businesses, and make empowered decisions.

LEARN MORE ABOUT YOUNG FARMERS Coffeekids.org hrnstiftung.org/youth

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, 2018 OCT 1 ONAL RNATI INTE E DAY COFFEBACKGROUND National Coffee Day (US)- Sunday, Sept 29, 2019 International Coffee Day (GLOBAL)- Tuesday, Oct 1, 2019

WHAT ARE COFFEE DAYS?

So every day, it would seem, is Coffee Day. But there are two specific days when we get to celebrate coffee in a BIG way! September 29 is officially recognized as National Coffee Day in the US and October 1 is International Coffee day. Think of them as holidays for coffee lovers.

WHY DO SOMETHING DIFFERENT?

We believe that coffee farmers can change the world. Celebrating a Coffee Day is your opportunity to give back to the farmers who bring you your daily cup. For businesses, it’s a way to demonstrate to your customers that you care about fairness, the environment, and future generations-- all problems that can be solved with coffee!

HOW CAN YOU BE INVOLVED?

Everyone can be involved! Together, we can bring meaning to a day characterized by freebies, deals, and coupons by focusing on the being behind the bean.

WHY SHOPS & BUSINESSES?

Small Businesses supporting the small businesses that drive coffee production! There are a number of ways to harness the power of community in your shop from hosting a fundraiser or dedicating a portion of proceeds of sales on your local Coffee Day, coffee shops are the perfect space to raise awareness and support for Coffee Kids!

3 WAYS TO GET INVOLVED

DEDICATE A DAY Why not dedicate part of the day or the full day to donating proceeds from sales to supporting our work?

% OF PROCEEDS Create a drink, blend, or other item and dedicate a portion of proceeds of sales to Coffee Kids.

INVOLVE YOUR CUSTOMERS If your customers are like you, they care about the future of coffee and the people who grow it. Ask them if they want to donate to Coffee Kids. HOST AN EVENT Harness the power of your community by hosting an educational event to raise awareness and funds to empower the next generation of coffee farmers. We'll help you with promotion and materials too!

The sky is the limit! There are a number of ways we can partner together! If you need help coming up with an idea, contact [email protected]

4 SOCIAL MEDIA GUIDE National Coffee Day (US) Sunday, Sept 29 2019

TIPS Share the details of your partnership with Coffee Kids in the post Tag Coffee Kids and use the hashtag #thefutureofcoffee Post live updates on National Coffee Day FACEBOOK According to the gods of made-up holidays, September 29 is officially recognized as #NationalCoffeeDay. Traditionally a day of freebies and promos, we are partnering with @Coffee Kids to focus on empowering the next generation of coffee farmers. #thefutureofcoffee

TWITTER We are partnering w/@coffeekids on#NationalCoffeeDay to empower the next generation of coffee farmers! #thefutureofcoffee

INSTAGRAM How are you celebrating #NationalCoffeeDay this year? We are partnering with @Coffee.Kids to focus on empowering the next generation of coffee farmers. #thefutureofcoffee

QUICK FACTS The average age of farmers worldwide is about 60. (Study: Where are the Future Farmers to Grow Our Food? by Hans Johr) By 2050, 50% of the land suitable for Arabica coffee production will disappear due to climate change (World Coffee Research). There are more young people in the world than ever before, creating unprecedented potential for economic and social progress (United Nations Youth Envoy). 5 SOCIAL MEDIA GUIDE International Coffee Day (GLOBAL) Tuesday, Oct 1, 2019

TIPS Share the details of your partnership with Coffee Kids in the post Tag Coffee Kids and use the hashtag #thefutureofcoffee Post live updates on National Coffee Day

FACEBOOK According to the gods of made-up holidays, October 1 is officially recognized as #InternationalCoffeeDay. Traditionally a day of freebies and promos, we are partnering with @Coffee Kids to focus on empowering the next generation of coffee farmers. #thefutureofcoffee

TWITTER We are partnering w/@coffeekids on #InternationalCoffeeDay to empower the next generation of coffee farmers! #thefutureofcoffee

INSTAGRAM How are you celebrating #InternationalCoffeeDay this year? We are partnering with @Coffee.Kids to focus on empowering the next generation of coffee farmers. #thefutureofcoffee

QUICK FACTS The average age of farmers worldwide is about 60. (Study: Where are the Future Farmers to Grow Our Food? by Hans Johr) By 2050, 50% of the land suitable for Arabica coffee production will disappear due to climate change (World Coffee Research). There are more young people in the world than ever before, creating unprecedented potential for economic and social progress (United Nations Youth Envoy). 6 BE INSPIRED CHECK OUT 2018 COFFEE DAY PARTNERS

InterAmerican Coffee | NYC, NY: hosted an event about sustainability in the coffee sector. Banana Dang | Oceanside, CA: donated to the Coffee Kids Empowerment Fund Baratza | Everywhere: raffled their newest grinder to anyone who donated to Coffee Kids Blank Slate Coffee + Kitchen | New York City, NY: donated all proceeds of coffee sales on Sept. 29 Cafe Victoria Dallas | Dallas, TX: donated a portion of proceeds on Sept. 29 Cherry Lane Ltd. | Feilding, New Zealand: donated $1/cup of coffee on Oct. 1 Chiasso Coffee Roasters | New Zealand: donated all proceeds on Oct. 1 Coffee Roboto | Coeur d’Alene, ID: donated to the Coffee Kids Empowerment Fund. Flying M coffeegarage | Nampa, ID: donated all proceeds from drip coffees on Sept. 29. Flying M coffeehouse | Boise, ID: donated all proceeds from drip coffees on Sept. 29. Flying M coffeeshop | Caldwell, ID: donated all proceeds from drip coffees on Sept. 29. Ogawa Coffee | Boston, MA: donated proceeds to #thefutureofcoffee on Sept. 29 and Oct. 1. Seven Miles | Manly Vale, Australia: donated $1/cup of coffee sold between Oct. 2-6. The Coffee Jacket | everywhere: began donating a portion of proceeds starting Sept. 29. Vigilante Coffee | Hyattsville, MD: donated a portion of proceeds on Sept. 29 Travel Pioneers | everywhere: donated to the Coffee Kids Empowerment Fund. Rothfos Corporation | everywhere: donated 25 points/pound of green coffee sold on Sept. 29 and Oct. 1.

7 SUPPORTER PROMOTION HOW WE PROMOTE COFFEE DAYS PARTNERS

Social media highlights + shout outs

Coffee Days Guide on Coffee Kids website

8 BE INSPIRED COFFEE KIDS NATIONAL COFFEE DAY CAMPAIGN MAKES HEADLINES

9 BUSINESS AGREEMENT

Name of Partner ______

Name of Partner Business ______

Address ______Suite/Unit # ______

Telephone Number ______Email ______

On (circle one) National Coffee Day - Sep 29, 2019/International Coffee Day - Oct 1, 2019),

______(name of partner) agrees to donate to Coffee Kids:

______$ amount, check one: monthly ____ one-time ____

______% of sales

______proceeds from special drink

______other, please specify:

______

Regardless of proceeds, partner agrees to donate a minimum of $240 (within 60 days or $20/month) to Coffee Kids. Coffee Kids agrees to remain in good standing, share marketing resources and branding kit, and promote all partners through social media and on the Coffee Kids website. Partners who donate $500 or more will be recognized as taking part of the Coffee Kids Challenge.

I have read and understand the partnership agreement, and I confirm that the above information is accurate and complete (please sign):

Partner Signature: ______Date ______

Coffee Kids agrees to abide by the above conditions

Coffee Kids Signature: ______Date ______

When complete, scan and email to [email protected] or mail to: Coffee Kids | 42 West Street| Brooklyn, NY 11222. Upon receipt, we will send you a link to our image bank for your marketing purposes.

10 We're proud participants of Inter/National Coffee Day

Instead of give-aways, we're doing something different. On National Coffee Day, Sept. 29, 2019, we're joining Coffee Kids in honoring the farmers who bring us our daily cup. Ask your barista for more details.

#thefutureofcoffee #farmersfirst