AUGUST 12, 1968 50 CENTS II trill 37TH YEAR Hroadenting THE BUSINESSWEEKLY OF TELEVISION AND RADIO

Football broadcast rights rise to $55 million. p23 SPECIAL REPORT: Radio -TV and the GOP. p42 Media specialists seek data cn individual viewing. p54 FCC must decide how to wield its authority over CATV. p58

it CARL 1_1BR°i COMPLETE INDEX PAGE 7

CITIlEN KPRC1V!

"IF YOU CAN'T STAND THE HEAT, STAY OUT OF THE KITCHEN!" Former president Harry Truman wasn't talking about television when he made his familiar comment, but he might have been. The television station manager who could win a popularity contest among his station's viewers is probably doing a lousy job. In fact, a fair measure of how effec- tive a station is in assuming its share of civic responsibilty just might be the angry buzzing from the hornets it stirs up. Not that we intend to wrap ourselves in self -rightousness. Nobody made us get into the television business, and nobody is insisting that we stay in it. We happen to like it, heat and all. And -once in a while- somebody does say something nice to us. SOMETHING NICE LIKE "CITIZEN" KPRC1V NBC ON HOUSTON'S CHANNEL 2

Fdward Patry & en National Renrecanrativec Soundest buy in sight... A Jerrold CATV system

Jerrold Total Turnkey CATV is the kind that's put and training of operating personnel. n hó t, there together so it stays together -physically and finan- need be no loose ends. Jerrold delivers a CATV cially. The kind that has turned most potential CATV system that is the best possible beginning for a solid system owners to Jerrold in the last 16 years. business venture. Jerrold Total Turnkey CATV includes everything from If you are interested in Jerrold Total Turnkey CATV the initial request for information to delivery of a services, our representative will be happy to give you a complete operating system. Computerized signal sur- detailed presentation. Write or veys tell you about the area's TV channels. Marketing telephone Mr. Frank Martin, studies of quantity and quality of TV reception, income CATV Systems Division, Jerrold level, and potential demand for CATV back up the Electronics Corporation, 401 Wal- JE R RO LO surveys. Advice on franchise application can be pro- nut St., Phila., Pa. 19105. Phone vided along with complete construction on the system 215 -925 -9870. TWX 710 - 670 -0263. a GENERAI INSTRUMENT company The time is NOW... to firm -up fall and winter schedules. Fact -minded time buyers will find the February/ March Baltimore ratings provide interesting reading for effective planning in this important market.

In Maryland Most People Watch COLOR-FULL

CHANNEL 2, SUNPAPERS TELEVISION TELEVISION PARK, BALTIMORE, MD. 21212 Represented Nationally by KATZ TELEVISION akutdtwtdto beat!

Ask your H -R representative to deal you a winning hand on KRLD -TV in the Dallas -Fort Worth market.

represented nationally by KRLD-TV The Dallas Times Herald Station OFT. Wi CLYDE W. REINSERT, President

4 BROADCASTING, August 12, 1968 Counterprograming CLOSED CIRCUIT Look for slicker, tighter scheduling of main events at upcoming Demo- cratic national convention than was Reason for simulcast is that perform- No word is good word in evidence at Republican convention ers involved are said to be biggest last week (see page 42). Closest stu- stars of each network and to avoid Absence of plank on commercial - dents of television coverage of Repub- getting into individual contractual broadcast regulation in Republican licans were Democratic program plan- clearance problems production com- platform adopted last week is all ners -and they are out to avoid pany prefers to put show on both net- right with National Association of tedium that set in during much of works simultaneously. Broadcasters -even though NAB of- Republicans' proceedings. Example: Insiders won't reveal names of per - ficials made presentation to platform If Democratic programers have their formers except to .say that they will committee urging repeal of Section way, there'll be no wave of favorite - include "NBC's biggest and most im- 315. political broadcasting law. NAB son oratory in prime time. portant star and CBS's biggest and executives now say Republicans asked But if television newsmen are most importah:t stars -are chubby them to appear. When plankless plat- cheered by word that Democrats may fellow and a lady" (for which read form came out, NAB was relieved. provide livelier programing, they may Dean Martin. Jackie Gleason and There had been worry that Repub- also object to some other plans now Lucille Ball.) Orson Wells will he of- licans might write in references to jelling in Democratic councils. Exam- fered job of director. with Greg Gar- TV violence or other sensitive issues. ple: Democratic observers were ap- rison, who is executive producer and of palled by extensive use of floor cam- director The Dean Martin Show. Signs of times us producer. eras in Miami as TV newsmen per- Two automotive advertis- sistently interviewed delegation lead- ers are said to be interested in picking Registrations are said to be pouring ers in midst of informal caucusing and up entire show. Special will be taped into New York headquarters of Na- other party business. Chances are next March or early April for pres- tional Association of Television and Democrats will try to restrict floor entation in September 1969 as in!ro- Radio Announcers for Miami conven- access and couple that with more ac- (Melion of /970 line of automobiles. tion this week despite news of racial tion un main platform to keep TV disturbances there. and expectation focused on official events. Dry night Friday was for record attendance of well over 1,500, Spokesman for Negro New business Anybody want to throw cocktail broadcaster group said: "We are not partly for maybe 5.000 delegates to cancelling under any circumstances." North American Rockwell Corp.. in next National Association of Broad- Miami public safety officials were con- manufacture and sales of aircraft. casters convention? There may be date fident racial problems will be cooled atomic energy, missiles, electronics. open for one on March 23, 1969. in well before Thursday convention start space vehicles, rocket propulsion and Washington, convention site. That's (story page 66). NATRA hotels in related product lines. is set to an- Sunday at start of convention, and in any event are not near disturbance nounce sponsorship of series of spe- recent years it's been scheduled for areas. cials on ABC -TV. This will be un- bash given by Television Film Exhibit NATRA long has worked to im- usual choice of network television as (TFE) members. But word is that prove black disk jockey's financial advertising vehicle for company with TFE won't be host next year, feeling position as well as professional recog- so sophisticated and selective a prod- site and times unsuitable. Program nition but isn't very keen on assuming uct line. Network buy would he placed firms will make individual arrange- any "union" type role. NATRA, how- through BBDO. ments for exhibits, entertainment. ever, has been on receiving end of "serious pitches" by American Fed- Reward Early look eration of Television and Radio Art- ists recently. NATRA seems to feel It hasn't been announced yet, but Though show won't go on air for though that AFTRA first would have Lionel Kestenbaum, leader of Depart- another year. CBS -TV officials are al- to prove good faith regarding Negroes ment of Justice antitrust team that ready predicting 95% station clear- since "we are not happy with their successfully derailed ABC -ITT merger, ance for late -night Mery Griffin show, past record in terms of black broad- has been promoted. He's now director announced last week (see page 64). casters" and A FTRA "is still white at of policy planning in office of Edwin Network claims affiliate reaction so the top." M. Zimmerman. new assistant attor- far to word of Griffin contract has ney general in charge of antitrust di- been enthusiastic, without dissent. Tightening up vision. Mr. Kestenbaum moved up from chief of evaluation section of Concentration Public Broadcast Laboratory will antitrust division. reduce length of its interconnected Another television- station rep is PBL Sunday -night program next sea- Simulblast about to divide sales staff into teams son. National Educational Television specializing in geographical groupings (NET) with which PBL is becoming Newly formed Greg Garrison -Don of stations, in pattern already set by more integrated in its operation, over Van Atta Productions owns TV rights Petry, Katz and Blair. Avery -Knodel weekend wired its affiliates some ad- to "Guys and Dolls" and plans 90- is expected to announce reorganiza- vance details on scheduling. Next sea- minute or two -hour special adaptation tion this week, along with expansion son's PBL will average 90 minutes. of great stage musical for simulcast of space and staff at its New York thus cutting back from two hours fed on CBS -TV and NBC -TV next year. headquarters. last season.

BROADCASTING. August 12, 1968, Vol. 75, No. 7. Published every Monday by BROADCASTING PUBLICATIONS INC., 1735 DeSales Street, N. W. Washington, D. C. 20036. Second -class postage paid at Washington, D. C. and additional offices. Postmaster: Send Form 3579 to BROADCASTING. Washington, D. C. 20036. EXPANDING MEDIA SERVICE IN THE SOUTHEAST Lr I ri I FR Consolidating a group of long established, well managed and successful daily newspapers, radio and television stations in four southeastern states, Multimedia, Inc., gives new strength financially to each of the connected communications media. Each company is an integral part of the regional area it serves. Each will continue to be locally managed, and will now strive with greater vigor for the best interests of its own region and for the Southeast. Multimedia, Inc., invites your inquiries to the individual media, or to the national representatives d which serve them. r a a a a

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Multimedia Broadcasting Co. WFBC- AM- FM -TV, Greenville, S. C. 29602 Greenville, South Carolina 29602 WBIR- AM- FM -TV, Knoxville, Tenn. 37917 Represented by WMAZ- AM- FM -TV, Macon, Ga. 31208 Avery- Knodel, Inc. WWNC -AM, Asheville, N. C. 28802

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6 BROADCASTING, August 12, 1968 WEEK IN BRIEF

Radio -TV stations, networks, independent packagers Complete CATV hair shirt is FCC's as it mulls hard -line will spend nearly $55 million for professional, collegiate plan to ban signal importation into top -100 markets, work- football rights; sponsors will pay about $107 million this load facing its CATV task force, intramural control strug- year to plug their wares. See .. gle over cable administration. See ...

FOOTBALL COSTS UP .. . 23 FCC'S CATV WOES ... 58

Gavel -to -gavel Republican convention coverage by CBS, Eighth Circuit appellate court in Midwest Video case NBC raises old question: "Was the story worth the effort ?" holds FCC CATV rules are reasonable, constitutional; as ABC -TV's $1.6 million 90- minute nightly effort shows notes "indiscriminate CATV development feeding upon the up strong in ratings. See ... broadcast service is capable of destroying . .. it." See ... OVERWHELMED STORY? ... 42 COURT SUPPORTS FCC ... 59

Republican presidential nominee Richard Nixon accepts Justice trust busters put another notch in their Colts CBS offer of its facilites for debates with Democratic as $5.5 million sale of KFDM -TV Beaumont, Tex. to Beau- opponent; offer contingent on waiver of equal -time re- mont Enterprise is called off because of threat of protract- strictions. See ... ed hearing, scrutiny of business interests. See .. . DEBATE ASSURED, IF ... 44 NO KFDM -TV SALE ... 61

Media Research Directors calls on all segments of TV "Black is for broadcaster -professional, respected, pow- industry to finance major study of TV ratings with primary erful"- that's subject Negro disk jockeys, programers, sta- objective of obtaining information on individual viewer; tion managers intend to probe at four -day Miami conven- rising TV costs cited. See .. . tion of television and radio announcers. See .. . RATINGS REVIEW ... 54 NATRA SESSIONS ... 66

30- second spots are growing at rapid clip in local, na- Cox Broadcasting Corp. forms separate corporate CATV tional spot -TV advertising with 1968 first five month ac- firm, Cox Cable Communications Inc., successor to its tivity dwarfing corresponding 1967 period by estimated Cox Cablevision, offers 500,000 shares of new firm with

1,200 %, according to TVB analysis. See .. . hopes for $7.5 million realization. See ... SHORT SPOTS MUSHROOM ... 56 COX'S NEW FIRM ... 66

DEPARTMENTS

AT DEADLINE 9 OPEN MIKE 18 IBróadeásting BROADCAST ADVERTISING 54 PROGRAMING 64 CHANGING HANDS 60 SPECIAL REPORT 42 Published every Monday by BROAD- CASTING PUBLICATIONS INC. Second -class CLOSED CIRCUIT 5 WEEK'S PROFILE 83 postage paid at Washington, D. C., and additional offices. 14 DATEBOOK Subscription prices: Annual sub- EDITORIAL PAGE 84 scription for 52 weekly issues $10.00. Annual subscription including Year- EQUIPMENT & ENGINEERING 68A book $20.00. Add $2.00 per year for Canada and $4.00 for all other coun- FANFARE 68B tries. Subscriber's occupation re- quired. Regular issues 50 cents per FATES & FORTUNES 68C copy. BROADCASTING Yearbook, published every January, $10.00 per FINANCIAL REPORTS 66 copy. PRESS, INC FOR THE RECORD 70 AMERICAN BUSINESS Subscription orders and address changes: Send to BROADCASTING Cir- STORY 23 culation Dept., 1735 DeSales Street, LEAD N.W., Washington, D. C., 20036. On changes, please include both old and THE MEDIA 58 new addresses plus address label from MONDAY MEMO 20 front cover of magazine. r4. >,

BROADCASTING, August 12, 1968 7 You'd blush, too, if you could be seen all over in Full Color!

TOTAL color has come to Fargo - the `Paris of insist on WDAY -WDAZ having the top figgers in the Plains!' metro share and homes delivered.* Yup, color cameras has allowed us them studio In fact, every ARB or Nielsen that comes out to come full cycle in peacocking: Local -live . .. in black- and -white brings color to our cheeks! TV tape ... film ... slides ... network. The works! In fact, our hue -happy hayseeds are now watch- It's purty simple: If you want red -blooded ing the only station in Fargo with complete color coverage in the upper midwest, try the TV tonic facilities! bottled by WDAY -WDAZ! Call PGW. Them Our loyal hayseeds are really sumpin' ... they Colonels has got all the facts!

*Source: ARB S NSI, Feb. /Mar. 1968 WDAY WDAZ FARGO TELEVISION DEVILS LAKE -GRAND FORKS

Covering All of Eastern N.D. and Western Minnesota

..- PETERS, GRIFFIN, WOODWARD, INC., Exclusive National Representatives

8 BROADCASTING. August 12, 1968 Late news breaks on this page and on page 10 Complete coverage of week begins on page 23 AT DEADLINE

compass film processing, manufacturing chine," with Steve McQueen; "Mutiny Fuqua buying of outdoor power equipment, mobile on the Bounty," with Marlon Brando homes, freighting, building materials. and Trevor Howard; "The Loved One." Fuqua Industries is traded on New with Robert Morse and Rod Steiger; theater chain York Stock Exchange and closed Fri- "Brìgadoon," with Gene Kelly and Van day (Aug. 9) at 38. up ' /a. Johnson; "The Barretts of Wimpole Street," with Jennifer Jones and John Martin Theater group Ad agencies' profits Gielgud; "Kissin' Cousins." with Elvis Presley and Pamela Austin: "The Naked includes 2 TV's, 1 radio were down last year Spur," with James Stewart; "The Time Machine," with Rod Taylor; "Tunnel and 150 film houses of Love," with Richard Widmark and American Association of Advertising Doris Day: "The Brothers Karamazov," Agencies is releasing today (Aug. 12) with Yul Brynner and Claire Bloom: its 10 -year record of agencies' cost and Fuqua Industries Inc.. Atlanta -based "Bad Day at Black Rock." with Spen- profits, which shows that in 1967, net diversified company with broadcast cer Tracy and Ernest Borgnine, and profit averaged 3.5% of gross income holdings, reportedly has moved into "The Great Caruso." with Mario Lanza. compared to 4.98% in 1966. and as motion picture exhibition by acquiring percentage of billing, net profit aver- Martin Theatres of Georgia Inc. in aged 6.9% compared to 0.98% in 1966. July network TV billing stock transaction valued at about $20 million. AAAA information provides yearly statistics since 1958 on rent, payroll, up 4.6%, $92.5 million Included in deal are two VHF sta- U. S. income taxes. operating expenses, tiODS- WTVM (TV ) (ABC. NBC) Co- and other items, described as percent Network television billings last month lumbus, Ga.. and wTvc(Tv) (ABC) of gross income. Its record was com- rose 4.6% over July 1967, with night- Chattanooga. and WAPO in latter city piled from data from 246 agencies in time showing greatest gain -7.6 -plus theater chain of 150 movie %- 1967. and daytime billings dropping 1.1 %. houses and associated real estate in Television Bureau of Advertising re- three southern states (Georgia. Ala- ported Friday (Aug. 9). Billings in bama and Tennessee). Martin Theatres MGM syndicates 145 July totaled $92.503,200, compared is principally owned by E. D. Martin with $88,422,300 in 1967. and R. E. Martin Jr. feature film package For January -July period, network Contracts were understood have to total increased 3.9% to $841,035,200, been signed Friday (Aug. 9). Release by MGM Television of 145 from $809,196.700 in 1967. Weekend Also understood to be in final nego- feature films for sale to stations is be- daytime and night -time billings over tiations is Fuqua Industries acquisition ing announced today (Aug. 12) by Ed that seven -month period increased by of Pacemaker Corp., Egg Harbor City. Montanus, director of syndicated sales. over 4 %. N.J., one of country's leading boat and Package includes 53 first -run films. plus has yacht builders. No price been dis- 92 that have been presented on net- closed on Pacemaker deal. works and are now offered for first time Supreme Court gets plea Acquisition of Martin Theatres group in syndication. is subject to tax ruling from Internal Titled MGM /7. package has 93 fea- on presunrise ruling Revenue Service and FCC approval to tures in color. All are post -1950 and transfer of stations. Deal involves pay- more than half are post -1960. It is one Broadcasters who claim they're being ment to Martin Theatres of preferred of largest groups placed into syndica- injured by FCC's new presunrise rules and common stock of Fuqua Industries. tion in recent years. have asked U. S. Supreme Court to Fuqua Industries is owner of WROZ Among titles in list are: "The Prize," overturn commission's decision. and KXOA wTvw(Tv) Evansville. Ind.; with Paul Newman and Elke Som- Group of full -time stations and one and WTAC Sacramento, Calif.. Flint. mer: "Home from the Hill," with Rob- daytimer filed petition for review from It also owns KTHI -TV Fargo, Mich. ert Mitchum and Eleanor Parker; May decision of U. S. Court of Ap- which has been sold to Morgan N.D., "V.I.P.'s," with Elizabeth Taylor and peals for Second Circuit upholding Murphy for $1.4 million, pending FCC Richard Burton; "The Honeymoon Ma- FCC's new rules (BROADCASTING, May approval. 20). Those filing: ABC, Association of J. B. Fuqua, who is chairman and Broadcasting Standards and KMA Shen- chief executive officer of Fuqua In- Successful surgery andoah. Iowa. Daytimer is KGDN Ed- dustries. personally owns WJBF(TV) monds. Wash. Augusta. Ga. (his home town). Mr. Basic contention of full -time stations Sol Taishoff, editor and pub- first broadcast holding. Late is that last year's change in rules per- Fuqua's lisher Of BROADCASTING, is recup- sale 6 a.m. commencement for sta- last year. FCC approved of Mr. erating in George Washington mitting El Ark. tions with full daytime power and an- Fuqua's KTVE(TV) Dorado. University hospital, Washington. pattern puts skywave interference (Monroe. La.) to Gray Communica- from surgery performed last tenna tions $3.7 into their operations. which essentially for million. Thursday (Aug. 8) to remove a ended Dec. 31, 1967. modifies their licenses without hearing. For year tumor from a lung. Surgeons de- had net sales of $60.- KGDN is objecting to new rules be- Fuqua Industries scribed his condition as good. He net income of cause previously it began operating at 175.000 and $4,686,000 is expected to return to work in 4 a.m. with full 5 kw. This was per- ($3.81 per share). about six weeks. Other Fuqua Industries interests en- mitted under old rules because no co-

more AT DEADLINE page 10

BROADCASTING, August 12, 1968 9 channel or adjacent channel station ob- WBBM -TV strike settled it slight edge against CBS. Averages: jected. Under new rules, KGDN local ABC 11.1 rating and 26 share. CBS presunrise power is limited to fraction Threat of newsfilm editors strike at 11.0 and 26 and NBC 12.8 and 31. of its licensed daytime power. WBBM -TV Chicago ended Friday with wage settlement. Documentary editors Storer, McGowan settle FCC House get increases totaling $65 per week by gets data 1970 for weekly pay of $281. Talks suits out of court continue at WMAQ -TV and WHICH-TV both Chicago. on pot -party case Suits by McGowan International to- taling $4 million against Storer Broad- House Investigations Subcommittee. casting Co. have been dismissed in Los in unexpected development. has pro- NBC and ABC crow at Angeles Superior Court as result of out - vided FCC with testimony transcript of of -court settlement of reported more its April 15 closed -door hearing on than $400,000 in cash and return of all charges that WBBM -TV Chicago staged convention ratings existing episodes of The Littlest Hobo marijuana party aired on that station syndicated TV series. last fall. One suit filed four years ago alleged already As Republican convention proceed- Commission had testimony wrongful appropriation and fraud by from ings closed off late last week, NBC -TV subcommittee's public inquiry, but Storer in connection with Hobo series there was doubt that secret records put in claim Friday (Aug. 9) of rat- ings and asked damages of $2 million. An- would be released, since subcommittee victory in its gavel -to -gavel cov- other suit filed more than year ago, had told witnesses it would withhold erage. ABC -TV, which cut its nightly asked for return of 60 Hobo programs. testimony and identities unless release convention coverage to 90 minutes in valued at estimated $2 million. in addi- was authorized by vote of parent prime time. said figures showed marked improvement in audiences attracted to tion to all future rights to property. House Commerce Committee. According to complaint, Hobo TV Now, it's been disclosed, Commerce network compared to its relative stand- series was spinoff from feature film of Committee Chairman Harley O. Stag- ing with other two networks in 1964 sanie title written and produced by Dor- gers (D -W. Va.) asked for and received convention coverage. rell (Buck) McGowan and directed by unanimous consent of panel during NBC reported on 22 hours rated by Stuart McGowan, principals in Mc- executive committee session July 3 that Arbitron over four-day period of con- Gowan International. Storer Programs. records could be released to commis- vention, giving NBC 11.2 rating and 31 syndication subsidiary of Storer Broad- sion. Only facts deleted from testimony share. CBS 9.1 and 25, and ABC 9.7 casting, started distributing 34 segments are names of other pot -party partici- and 26. In that period, ABC programed of series in 1963 and produced, on its pants mentioned by witnesses during roughly six hours of convention cover- own, second series of 26 Hobo shows course of hearing. age. 16 hours entertainment. according in 1964. Next step for FCC is to locate wit- to NBC researchers. nesses it needs, some of whom are col- For 9:30 -1I p.m. periods over four lege students on summer vacation. days at which time all three networks Rollins moves trading There's still no new date for commis- carried convention coverage. ratings sion hearing, which was postponed averages were NBC 14.6. CBS 12.5 and post from AMEX to NYSE twice so that House subcommittee could ABC 9.6. In 22 -hour period when CBS complete its inquiry. and NBC both covered. NBC had 55% Rollins Inc.. diversified firm with TV and CBS 45% of convention TV audi- and radio holdings, is scheduled to be Inter -American wideband ence. NBC said its biggest lead over listed on New York Stock Exchange CBS in 7:30 -I1 p.m. periods came on today (Aug. 12). with trading sym- network proposed in Rio Thursday (27% lead). Other nights: bol as "ROL." NBC led by 12% Monday; by 15% Rollins has I I TV and radio stations Tuesday. and by 19% Wednesday. Wideband telecommunications net- and Rollins Outdoor Advertising. It ABC score compared to ABCs work spanning western hemisphere by 3.5 also is heavily engaged in service busi- rating in 1964 when it covered conven- 1973 has been recommended by group nesses, including Orkin exterminating tion in full. ABC also claimed of communications engineers that com- to be division. building maintenance. pesticide number one in 7:30 -9:30 p.m. pleted meeting over weekend at Rio de period manufacturing. It owns Dwoskin Inc.. over four days Janeiro. when it programed en- wall coverings and fabrics, chemical tertainment as against convention Gist of recommendations is call for cov- company and citrus groves in Florida. erage on other networks establishment of inter -American tele- (ABC 12.3. Rollins reported revenues of over CBS 9.8 and communication system. using micro- NBC 11.5). $95.9 million, and net earnings of $7.- ABC said waves, cables and satellites linking all its average rating on basis 140,141 ($1.78 per share) for year of Arbitrons countries in $350 -million program. covering 7:30 -11 p.m. ended April 30. Previously Rollins was over four days of GOP convention gave listed on American Stock Exchange. DGA -AMPTP reach accord Glorious red ink for Ivan's colorless color sets After negotiating since April 15. Holy capitalism, Izrestia! Would Newspaper Directors Guild of America and As- said that steps were be- you believe Soviet government ex- ing taken sociation of Motion Picture & Televi- "aimed at satisfying . . hortations for greater home con- the demands sion Producers have reached agreement of the people for sumption of color TV through more on four -year contract. to run through goods." purchases of color sets install- But April 30, 1972. Terms of new contract -on Russians who fork over their ment plans, yet? rubles. have been held back pending submis- will be watching colored snow That's what Russian people heard sion to respective boards and member- for awhile. If they can wait until Friday (Aug. 9) from official Com- ships of DGA and AMPTP for rati- 1975. government has promised munist Party publication, fication. Izrestia. them nationwide color -TV network.

10 BROADCASTING, August 12, 1968 Beeliné Country...awfully big in Retail Sales and BEELINE RADIO KMJ is a proven way to reach an important part of this market

Why not cash in on Fresno's Beeline Radio KMJ and carry its huge market with over 1.55 billion dollars in retail sales. And you can be sure this market is growing every day as it includes five of the richest agricultural counties in America. The entire KMJ marketing area is nine counties large with a whopping $2.21 billion in effective buying income. So, take your product on a selling spree, put your message on Beeline Radio KMJ. Remember, KMJ is just one of four Beeline stations covering California's prosperous Inland Valley area and Western Nevada.

Data Sources: SRDS. June 1968: Sales Management Copyrighted Survey, 1968 M Clatchy Broadcasting KATZ RADIO NATIONAL REPRESENTATIVE

BROADCASTING, August 12, 1968 11 ton D ENSE D

In marketing, size is important. Especially when it comes to circulation impact. The television stations represented by Peters, Griffin, Woodward deliver more circulation in their combined effective coverage areas than Reader's Digest. And Life. And Look. And McCall's. Combined. And here's the clincher. When you crank in Spot TV's ability to demonstrate a product with the drama of sight, sound, motion and color, the contest is over. Want to do big things in Spot Television?

(DETERS.eRIlFFIN. GOO ODWA11D. tree. Pioneer station representatives since 1932 SOURCES: Estimates of TV circulation from Sales Man- agement Magazine 8/67 and American Research Bureau. Magazine circulation from their most recent reporte on file with Television Bureau of Advertising. FULL SIZE.

-. ie5envDlges t delivers s der s monthly. aüa copie pGW ted statlons represen homes deliver DATEBOOK KATZ A calendar of important meetings and events in the field of communications. RAB MANAGEMENT CONFERENCE MEANS BUSINESS Indicates first or revised listing. Sept. 12- 13- Atlanta Hilton, Atlanta. IN AMERICA'S 10TH Sept. 16 -17-White Plains hotel, White AUGUST Plains, N. Y. LARGEST MARKET Aug. 12- Seventh annual TV day, spon- Sept. 19- 20- Carrousel Inn, Cincinnati. sored by Georgia Association of Broadcast- ers. Speaker: FCC Commissioner Robert E. Sept. 30 -Oct. 1- Chicago Marriott, Lee. Atlanta Marriott, Atlanta. Chicago. Aug. 16 -18-Conference of the Educational Oct. 14-15 -Dallas Marriott, Dallas. Television and Radio Association of Canada. Oct. 10- 11-Burlingame Hyatt House, University of Calgary, Calgary, Alberta. San Francisco. Aug. 22-23 --Fall convention of the Arkan- sas Broadcasters Association. Arlington ho- tel, Hot Springs. Aug. 24-Radio newsmen workshop spon- Broadcasters Association. Speaker: NAB sored by Pennsylvania News Broadcasters counsel Douglas Avello. Sahara Tahoe ho- Association. Penn Harris Motor Inn, Harris- tel, Lake Tahoe. IN burg. Sept. 16-New deadline for filing reply .Aug. 25- Salute to "the great old days of comments on FCC's proposed rulemaking radio," arranged by Frank De Vol in asso- to specify, In lieu of existing MEOV con- ciation with KABC Los Angeles. Hollywood cept, a standard method for calculating ra- Bowl, Hollywood. diation for use in evaluating interference, St. Louis coverage and overlap of mutually prohibited August 27-Annual stockholders' meeting, contours in standard broadcast service. Pre- Rollins Inc., Atlanta, to elect board of di- vious deadline was July 16. YOU NEED rectors and to act on proposed amendment to articles of incorporation. Sept. 17- Annual advertising conference sponsored by Premium Advertising Associ- Aug. 30 -Sept. 1 - 1968 International Radio - ation of America. Navy Pier, Chicago. TV -Press Exhibition, sponsored by Interna- tional Broadcasters Society. Hotel Het Hof Sept. 17- 19- Eighth annual conference of Van Holland. Hilversum, The Netherlands. the Institute of Broadcasting Financial Man- double For information: The Secretariat, Interna- agement. Doral Country Club and hotel, tional Broadcasters Society, Zwaluwlaan 78. Miami. Bussum (NH) The Netherlands. Sept. 18-FCC newsmaker luncheon spon- sored by International Radio and Televi- SEPTEMBER sion Society. Speaker: Rosel Hyde, FCC chairman, Waldorf-Astoria hotel, New York. exposure Sept. 8- 13-Acoustics and Noise Control Seminar sponsored by The Pennsylvania Sept, 18-20--Meeting of the Tennessee State University College of Engineering, Association of Broadcasters. Ramada Inn, University Park, Pa. Information: Howard Nashville. the general advertising F. Kingsbury, 101 Engineering A, University Sept. 19 -21 -Fall broadcast symposium of - Park, 16802. (814) 865 -7551. Institute of Electrical and Electronics Engi- of your choice and Sept. 9- Deadline for comments on FCC's neers. Mayflower hotel, Washington. proposed rulemaking that would require broadcast licensees to show nondiscrimina- Sept. 20 -22 - Southwest area conference, tion in employment American Women in Radio and Television. ALWAYS their practices. Menger hotel, San Antonio, Tex. Sept. 9- Deadline for filing comments on FCC's proposed rulemaking that would Sept. 20 -22 -East Central area conference, L amend present rules on requirements for American Women in Radio and Television. identification of broadcast stations. Christopher Inn, Columbus, Ohio. Sept. 9- 11-Electronics and Aerospace Sys- Sept. 23 - Deadline for filing comments tems Convention (EASCON), sponsored by on FCC's proposed rulemaking that would Group on Aerospace and Electronic Systems, provide simplified procedures for class IV Institute of Electrical and Electronics Engi- AM power increases, and promote for those neers. Sheraton -Park hotel, Washington. stations stricter compliance with minimum only full -time Negro Radio separation rules. Sept. 9-13--International Broadcasting Con- in the Central Middle West vention, sponsored by Electronic Engineer- Sept. 24- Deadline for filing reply corn - ing Association; Institute of Electrical and ments on FCC's proposed rulemaking that Electronics Engineers; Institution of Elec- would amend present rules on requirements tronic and Radio Engineers; Royal Televi- for identification of broadcast stations. KATZ sion Society, and Society of Motion Picture blankets the market and Television Engineers. Registration forms: Sept. 24- 25-"Production '69: A Shirtsleeve Workshop in Television Techniques" work- within the market over International Broadcasting Convention, 1968, - Savoy Place, Victoria Embankment, London, shop in video -tape production sponsored by W. C. 2. Grosvenor House, London. Ampex Corp., Memorex Corp., 3M Co., 1/3 million consumers Philips Broadcast Equipment Corp., RCA Sept. 10- Meeting of Minnesota Broadcast and Reeves Sound Studios. Hotel Roosevelt, Technical Society. Minnesota Mining Center, New York. Information: Grey Hodges, mar- St. Paul. keting director, Reeves Sound Studios. Sept. 12 -14- Meeting of Louisiana Associa- Sept. 25- 26-Annual CBS Radio Affiliates tion of Broadcasters. Down Towner Motor Association convention. New York Hilton. Inn, New Orleans. New York. Sept. 13- 15- Meeting of the Maine Associa- Sept. 26- 28-Annual fall meeting of New tion of Broadcasters. Speakers Include York State Cable Television Association. Douglas Anello, National Association of Castle Inn motel, Olean. SPECIAL RADIO Broadcasters general counsel. Sebasco Estates, Bath. Sept. 26 -27 - Fall conference, Minnesota Broadcasters Association. Hotel Leamington, Sept. 15- 17-International Alliance of The- Minneapolis. FOR ST. LOUIS atrical Stage Employes and Moving Picture Machine Operators (IATSE) of U.S. and Sept. 27 -29 - Western area conference, 24 HOURS A DAY Canada, convention, Kansas City, Mo. American Women in Radio and Television. Sheraton -Portland, Sept. 15- 17-Meeting of the Nebraska Portland, Ore. Broadcasters Association. hotel, Represented Nationally Cornhusker Sept. 27- 29- Meeting of the Hawaiian As- by Lincoln. sociation of Broadcasters. Surf hotel, Kauai. BERNARD HOWARD & CO., INC. Sept. 15- 17- Annual meeting Nevada Sept. 29 -Oct. 2-Pacific Northwest CATV 14 BROADCASTING, August 12, 1968 Give you r limiter avacation onus. Tryour Volumax free for 3o days!

Who knows? You may retire your old limiter altogether!

Write or call us collect- before your vacation (203) 327 -2000

PROFESSIONAL PRODUCTS LABORATORIES Stamford, Connecticut. A Division of Columbia Broadcasting System, Inc.

BROADCASTING, August 12, 1968 15 NAB FALL CONFERENCES Oct. 17- 18-New York Hilton, New York. Oct. 21 -22 - Ambassador hotel, Los Angeles. Oct. 24- 25- Denver Hilton. Denver. Nov. 11 -12- Sheraton Gibson, Cincin- nati. Nov. 14-15 -Dallas Hilton, Dallas. Nov 18- 19- Atlanta Marriott, Atlanta.

Association fall meeting. Sheraton -Portland, Portland. Ore.

OCTOBER Oct. 3 - Luncheon sponsored by Interna- tional Radio and Television Society. Speak- er: Alvin R. (Pete) Rozelle, commissioner of major professional football, Waldorf - Astoria hotel, New York. Oct. 4- 6- Southern area conference, Amer- ican Women In Radio and Television. Oct. 5- 6-Fall meeting Illinois News Broad- casters Association. Decatur. Oct. 5 -7 -Fall convention of Texas Associa- don of Broadcasters. Inn of Six Flags, Ar- lington. Oct. 6 -9- Michigan CATV Association con- vention. Boyne Highlands, Harbor Springs. Oct. 7- 8- Annual fall convention, New Jersey Broadcasters Association. Howard Johnson Motor Lodge, Atlantic City. Oct. 8 -New deadline for filing comments on FCC's proposed rulemaking concerning television programs produced by nonnet- work suppliers and not made available to For example just one WLBW -TV documentary certain television stations. Previous dead- - - line was July 8. teenage use ESCAPE TO HELL - on the subject of Oct. 9- Deadline for reply comments on the sta- FCC's proposed rulemaking that would re- of narcotics, involved discussions between quire broadcast licensees to show nondis- tion News Department and more than 25 Civic and crimination in their employment practices. Oct. 10 -11- Annual convention Indiana official organizations, used approximately 850 man Broadcasters Association. Stouffer's Inn, hours of preparation covering talent, announcers, Indianapolis. Oct. 11 -13 - Northeast area conference, directors, floormen, engineers, lighting technicians, American Women in Radio and Television. copywriters, artists, newsmen, photographers, re- Jug End, Egremont, Mass. Oct. 14 -15 -Third annual management semi- searchers and newswriters. nar sponsored by TV Stations Inc. New "Escape to Hell" has since been aired on 37 televi- York Hilton, New York. Oct. 14 -18-11th annual International Film sion stations throughout the United States, Mexico, & TV Festival of New York. Information: Industrial Exhibitions Inc., 121 West 45th Canada and South America, and even on several Street, New York 10036. radio stations. Oct. 17 -19 - 43rd birthday celebration, Grand 01e Opry. Municipal Auditorium. For all the effort expended in the coordination and Information: Lynn Orr, WSM, Box 100, cooperation by every department of WLBW -TV, Nashville. Oct. 18- 19- Annual meeting of New York this program looks pretty small on an official report. State AP Broadcasters Association. Buffalo. But THAT'S the way one community- minded sta- Oct. 18 -20 -West Central area conference, American Women in Radio and Television. tion in a vital U.S. market operates. Midtown Motor Inn, Des Moines, Iowa. Oet. 22 - Deadline for filing reply comments on FCC's proposed rulemaking that would provide simplified procedure for class IV AM power increases, and promote for those sta- tions stricter compliance with minimum separation rules. Oct. 22 -23 -First state conference on tele- communications sponsored by Michigan state board of education. Lansing civic center, Lansing. Oct. 22 -23-Broadcast executive sales con- ference sponsored by Tennessee Association of Broadcasters and University of Tennes- see School of Journalism. University Center, Knoxville. WL B W -T Oct. 24- Newsmaker luncheon, Interna- AFFILIATED WITH WCHv MIAMI .FLORIDA 50 KW CINCINNATI OHIO alndicates first or revised listing.

16 BROADCASTING, August 12, 1968 WDXL's top talent is getting bunions.

Ben Enochs says we're to blame.

Says Ben, "Automation worked so well for our FM operation, we decided to automate our AM. Some people say it doesn't pay to automate an AM station with small -town programming. But the Gates people built an Automatic Tape Control System to fit our format, worked with us until we had exactly what we wanted. Now even our log is automated. We've got the boys out on the street selling spots while they're on the air." WDXL is another station that has found a new source of profit in Gates Automatic Tape Control. What about you? We have a wide and flexible choice of automatic systems. We might be able to get you automated for as little as $65 a week. And how much would that save you? We're all experienced broadcasters here and we'll be glad to help you figure. Just dial (309) 829 -7006.

Ben Enochs, Chief Engineer, WDXL, Lexington, Tennessee

MARRIS GATES .....,.,I.. AUTOMATIC TAPE CONTROL DIVISION 1107 East Crowton Avenue IV Bloomington, Illinois 61702, U.S.A.

BROADCASTING, August 12, 1968 17 Clonal Radio and Television Society. Wal- erly- Hilton, Beverly Hills, Calif. dorf- Astoria hotel. New York. Nov. 21- 23-Sixth annual National Broad- Oct. 25 -26 -Fall meeting Maryland -D.C.- cast Editorial Conference sponsored by the Delaware Broadcasters Association. Annap- Radio- Television News Directors Associa- olis Hilton. Annapolis, Md. tion. Beverly Hilton hotel, Beverly Hills. Oct. 25 -27- Mideast area conference, Amer- allov. 26- Newsmaker luncheon, Interna- St. Louis tional Radio and Television Society. Wal- ican Women in Radio and Television. Pitts- burgh Hilton, Pittsburgh. dorf- Astoria hotel, New York.

mOct. 31 -Nov. 1 -Fall convention, Ohio As- JANUARY 1969 sociation of Broadcasters. Neil House, Co- is sold on lumbus. & Jan. 10-Network newsmen newsmaker luncheon, International Radio and Television NOVEMBER Society. Waldorf -Astoria hotel, New York. Nov. 6 -8 -West Coast conference on broad- Jan. 27-Annual midwinter meeting, Idaho casting of Institute of Electrical and Elec- State Broadcasters Association. Downtowner tronics Engineers. Ambassador hotel, Los motel, Boise. Angeles. FEBRUARY KTVI Nov. 8 -New deadline for filing reply com- ments on FCC's proposed rulemaking con- Feb. 5- Newsmaker luncheon, Internation- cerning television programs produced by al Radio and Television Society. Waldorf - nonnetwork suppliers and not made avail- Astoria hotel, New York. able to certain television stations. Previous National deadline was Aug. 8. Feb. 12- 14- Annual convention Association of Television Program Execu- Nov. 10- 13-California CATV Association tives. Los Angeles. fall meeting. Del Coronado hotel, Coronado Island. ,1'-P!n MARCH Nov. 10- 15-Technical conference, Society March 21 -IBA winners newsmaker lunch- of Motion Picture and Television Engineers. eon, International Radio and Television So- Washington Hilton, Washington. ciety. Waldorf- Astoria hotel, New York. Nov. 11 -15- Fourteenth annual Holm semi- ' March 23 -26- Annual convention National nar on electric contact phenomena, spon- Association of Broadcasters. Shoreham and sored by Illinois Institute of Technology and Sheraton -Park hotels, Washington. IIT Research Institute. Sherman House. Chicago. APRIL Nov. 17- 20-Annual convention of Broad- April Il -Radio day newsmaker luncheon, casters Promotion Association. Deauville International Radio and Television Society. hotel. Miami Beach, Fla. Waldorf-Astoria hotel, New York. Nov. 19 -22-Forty -fourth annual National sApril 30 -May 4- Annual national conven- Association of Educational Broadcasters con- tion of American Women in Radio and vention. Sheraton -Park, Washington. Television. Shamrock Hilton, Houston. uNov. 19- 23- National convention, Radio and Television News Directors Association. Bev- stindioates first or revised listing.

BOOK NOTES

"The Permissible Lie: The Inside the advertiser in writing, Mr. Baker Truth About Advertising" by Saturn advises. Should advertising be elimi- You'll find Sinclair Baker. The World Publishing nated? Well, no. "It's an essential activ- your audience here Co.. Cleveland, 1968. 236 pp., $5.95. ity of our economic system," without If banned -in- Boston was once a sure which our "superior forms of manufac- WOMEN 24 -karat sales booster for daring fiction, turing, marketing and distribution . . . Dick Cavett 9:00 am it remains to be seen if banned- by -the- could not exist" he concludes. Pay Cards 10:00 am Reader's-Digest will work similar sales What's My Line 10:30 am magic for a not -so- daring exposé of the "The Technique of Film Editing.' Charlotte Peters 12:00 Noon advertising industry. second enlarged edition, compiled, Big Money Movie 3:00 pm Mr. Baker, who started as a copy- edited and written by Karel Reisz and featuring "Dialing for Dollars" writer and 30 years later retired as head Gavin Millar. Communications Art Combat 5:00 pm of his own agency, had his first book on Books, Hastings House Publishers, New the industry first accepted by the York. 411 pp., $13.50. WOMEN & MEN Digest's book -publishing company, Funk This volume is a new expanded edi- KTVI News Report 10:00 pm & Wagnalls, then summarily rejected on tion of one of the standard works deal- News Weather Sports policy grounds by the Digest on the eve ing with film production. First published Joey Bishop 10:30 pm of distribution, an action termed un- in 1953, it is a compendium of views The Big Movie 8:30 pm Sat. precedented on publishers' row. World from 10 leading directors and editors 4:00 pm Sun. Publishing recovered the fumble and the brought together under the auspices of inside truth is now out. the British Film Academy. Among the KIDSVILLE Predictably, the core of the book contributors are Ray Boulting, Sidney Lone Ranger 7:00 am (chapters 10 through 15) is about Cole, David Lean, Ernest Lindgren, Fury 7:30 am broadcast advertising; and, as predic- Harry Miller and Basil Wright. The Romper Room 8:00 am tability, the section ends with an upbeat added material deals with changes in the challenge: "Green up the vast waste- medium brought about by the wide land." The basic case is that pressure screen, cinema verite, the documentary for success (profits) pushes advertisers film of ideas, the nouvelle vague, and into "the permissible lie," which is de- the impact of avant -garde directors fined as "getting away with whatever working both for film and for television. HT they can-to the boundary of being The book examines in detail the history, VI punished legally." What can the con- types, principles, techniques. styles and ST. LOUIS sumer do? Stop buying, and also notify practice of editing.

18 BROADCASTING, August 12, 1968 BROADCASTING PUBLICATIONS INC. PRESIDENT SOL TAISHor Vies ParsmENT .... MAURY LONG VICE PRESIDENT EDWIN H. JAMES SECRETARY LA WRENCE B. TAISHOFF TREASURER B. T. TAISHOFF COMPTROLLER IRVING C. MILLER ASST. TREASURER JOANNE T. COWAN ,Broadcasting

Executive and publication headquarters: BROADcASrnNG- TELECASTnNG Bldg., 1735 DeSales Street, N. W., Washington, D. C. 20036. Tele- phone: (202) 638 -1022 EDITOR AND PUBLISHER Sol Talshof Editorial VICE PRESIDENT AND EXECUTIVE EDITOR Edwin H. James EDITORIAL DIRECTOR (New York) Rufus Crate/ MANAGING EDITOR Art King SENIOR EDITORS: Frederick M. Fitzgerald. Earl B. Abrams. Lawrence Christophei (Chicago), Leonard Zeidenbers. David Ber - lyn (New York), Rocco Famighetti (New York). Morris Gelman (Hollywood), Sherm Brodey. ASSOCIATE EDITORS: Joseph A. Esser. F. Martin Kuhn, Robert A. Malone; STAFF WRITERS: C. Anthony Beargie, Bill Chanclor, Steve Millard, Sue M. Tropin; EDITORIAL AS- SISTANTS: Richard L. Arkin, Alan Steele Jarvis, Marcia Sanford; SECRETARY TO THE PUBLISHER: Gladys L. Hall.

Business VICE PRESIDENT AND GENERAL MANAGER Maury Long NATIONAL SALES MANAGER Warren W. Middleton (New York) ADVERTISING DIRECTOR Ed Sellers INSTITUTIONAL SALES MANAGER Eleanor Manning Paooucrrow MANAGER: George L. Dant; TRAF- FIC MANAGER: Harry Stevens: ASSISTANT PRO - DUCTION- TRAFFIC MANAGER: Bob Sandor; CLAS- SIFIED ADVERTISING: Margaret E. Montague: ADVERTISING ASSISTANT: Dorothy Coll; SECRE- TARY To THE GENERAL MANAGER: Glenda Rob- inson. COMPTROLLER: Irving C. Miller; ASSISTANT AUDITOR: Eunice Weston, Sheila Thacker. Circulation CIRCULATION DIRECTOR David N. Whitcombe SUBSCRIPTION MANAGER Not to mention hens. When Betty cooks, over Richard B. Kinsey Turkeys. Legs of Iamb. Or 60,000 adults peek in the William Criger, Kwentin Keenan, Stanley Palczewskl Jr., Jean Powers. Katherine veal scallopini. pot. Her 72% share Tucker. of And her cooking, audience includes 49,600 Bureaus along women. New York: 444 Madison Avenue, 10022. Tele- with other segments of her And, as a matter of (212) 755 -0610. fact, 11,300 Ephone:DITORIAL Drucros: Rufus Crater; Samoa daily show, has earned her men. ** EDITORS: David Berlyn, Rocco Famighetti: program a number 2 Just goes to prove STAFF WRITERS: Hazel Hardy, Linda Miller: national that NATIONAL SALES MANAGER: Warren W. Mid- ranking when compared what's good for the goose is dleton; INSTrTVrroNAL SALES MANAGER : Eleanor R. Manning; EASTERN SALES MANAGER: Greg with all local women's good for the gander. Masefleld: ADVERTISING ASSISTANT: Laura D. Gereau. personality programs in the Chicago: 368 North Michigan Avenue, 60601 Telephone: (312) 236 -4115. top 25 markets.* Sarum Eamon: Lawrence Christopher; Mm- Wa r BALS MANAGER: David J. Bailey; As- arerANT: Rose Adragna. Hollywood: 1680 North Vine Street. 90028. Telephone: (219) 483 -3148. SENIOR EDrros: Morris Gelman; WTSTERN SALES MANAGER: Bill Merritt. ASSISTAI.? PU LISHEI Lawrence B. Talshoff CRARALTTEWBTV BROADCASTING COMPANY BROADCASTING. Magazine was founded in 1931 WBT / WBT.FM / WBTV by Broadcasting Publications Inc., using the JEFFERSON PRODUCTIONS title, BROADCASTING -The News Magazine of the Fifth Estate. Broadcasting Advertising* Represented Nationally by T4R was acquired in 1932. Broadcast Reporter in 1933 and Telecast* in 1953. BROADCASTING - The audience figures are based on ARB February /March 1968 average quarter -hr. audience TELECASTING was introduced In 1946. (I.1 -1:30 pm, M -F). Share of audience based on total persons viewing Charlotte stations. They *Reg. U. S. Patent Office are estimates only and are subject to the qualifications Copyright 1968, Broadcasting Publications Inc. set forth in the survey report.

BROADCASTING, August 12, 1968 19 MONDAYMEMO from ARTHUR L. TOPOL, Ogilvy & Mather, New York

Television and sports: a beautiful relationship

What sports has done for television the air in 25 markets in the spring of have done some competing himself. is equaled only by what television has 1967 it was the first time that American Chances are he still is, with the great done for sports. Express had ever sponsored a television increase in leisure time. and the phys- The relationship between the two is series. The client renewed it again this ical- fitness consciousness that many men far closer than is realized by many year. have today. people -in and out of television, in and What NFL Action proves is that High Recall The excitement of out of advertising, in and out of sports. your modern sports fan is interested sports communicated to the viewer is The first thing any sports entrepreneur enough and knowledgeable enough to reflected in high levels of recall for the does today is try to get a television con- watch his sport in season and out. He advertising message. The association of tract for his event. If he doesn't get knows more about the fine points of the American Express with NFL Action it, the event often won't take place. game and it's television, largely, that presents many local opportunities, ex- Television has helped to underwrite has educated him. The process is still tending beyond pure media values, every one of our major sports. It has going on. which include merchandising and pro- helped to raise the level of professional Football, of course, is only one ex- motional support as well. The client athletic ability. It has made possible ample. The same is true of basketball, has arranged for local restaurant pre- more financially solvent teams, and golf, skiing. tennis, baseball, hockey, view showings for these NFL Films and therefore, more teams. And perhaps soccer. billiards. and bowling. has made them available to organiza- most of all for us in advertising and What a far cry all this is from the tions for private showings. broadcasting, television has succeeded early days of televised sports. In those The variety of sports programing of- in making sports enthusiasts out of days, Roller Derby, wrestling, and box- fers advertisers flexibility in creatively more people. ing dominated the sports fare being of- implementing their particular marketing Today sports spectacles, professional fered. Limited in appeal, they were not strategy. An example of this is a five - football especially, have become so ex- the kind of sporting events the fan minute show- Wonderful World of citing and built such an enthusiastic could or would normally attend. Sport, produced by Sports Illustrated audience that televised sports is not But today's televised sports are, and for Shell Gasoline, which has been just a good buy; for some advertisers this is one reason they are so popular. placed in over 50 markets. it has become an important buy. Your fan is watching, live on TV, the Shell has accomplished the objective Male Products I'm speaking espe- team he might have seen in person at of isolating its commercial in a com- cially of advertisers of products that the stadium the previous week. He feels patible environment against its male are male oriented, and there are more much more involvement. He follows target audience. In addition. Shell's of these than is sometimes realized. his team on television. And the more he Wonderful World of Sport has been Your male sports fan uses and buys all sees, the more he wants to see. placed on the NBC television network the obvious products, but he also in- Technological advancements (use óf to follow the Baseball Game of the fluences the buying of many other satellites, mobile units, portable cam- Week. products by his wife. eras, instant replay and split- screen Television is programing sports as a Much of the surge in televised sports techniques, to name a few) have helped leisure -time activity. This year has seen and advertiser interest in them has come make televised sports one of the more more sports programing in prime time in the last three years. It is no coinci- creative areas in the industry today. The than ever before. It began with the dence that during this very period, one dynamic potential of television in sports Olympics and has continued with more television film company came into ex- coverage is, perhaps, best exploited in night baseball games, the All -Star istence solely for the purpose of film- the presentation of "spectaculars" such Game, night pro -football games (ex- ing, producing, and marketing profes- as the Olympic Games. hibition and regular season), and sional football films and has enjoyed Who is the prime target for televised NCAA football games this fall. truly amazing acceptance of its prod- sports? The figures seem to show he is Advertisers, in attempting to reach uct by both advertisers and consumers a young man, 18 -49, often well edu- the elusive male, have encouraged and alike. cated, upper- income bracket, who likes fostered the increased programing of This is NFL Films, which is the ex- competitive sports and may very well sports on television. clusive agent of the National Football League for all game films and all use made of those game films. This year. it will have four shows on the air - Arthur L. Topol is vice president and man- This Week in the NFL, NFL Game of ager of media and broadcast, Ogilvy & the Week, AFL Highlights (produced Mather, New York. He joined the agency in by affiliate, AFL Films), and NFL Action. 1959 and has held posts including media buyer, supervisor and associate To me, NFL Action epitomizes the /or media exploding popularity of televised sports. director on virtually every account handled by Ogilvy Mather. This is a show that doesn't even run & Currently Mr. Topol is during the football season. It's a series concerned primarily with network and spot of half -hour specials, covering aspects TV activity for such accounts as American of the game, its personalities, outstand- Express, Lever Brothers and General ing teams and segments from outstand- Foods. Before he joined O &M, he worked ing games and exciting plays. for other agencies, Screen Gems and NBC. We purchased it for American Ex- press, and when NFL Action went on

20 BROADCASTING, August 12, 1968 t4

(it's here!) he new feature film availability from Metro -Goldwyn -Mayer Televisio No radio station in Chicago delivers more adult listeners*

WGN Radio reaches more different adult listeners, 6 a.m. to midnight, Monday through Sunday, than any other radio station west of the Hudson River - more than 2,200,000 each week! WGN RADIO CHICAGO Based on estimates from April /May 1968 American Research Bureau A WGN Continental local market report. Total survey area: 54 counties. Group Station

22 BROADCASTING, August 12, 1968 Ma1kastinq INC

August 12, 1968, Vol. 75, No. 7 Cost of football is going up Networks spend $55 million for rights, sponsors will pay about $107 million this year to plug their wares on professional and collegiate games

( Copyright 1968, Broadcasting Publications Inc.) Remember spring and summer? The rights total is an increase of page 40). They're the seasons that came this $5,945,735 from the 1967 figure of Sold for $107 Million For the pur- year between Jan. 21 (Super Bowl) and $48.8 million. The 1968 figure breaks veyors of automobiles, airline tickets, June 28 (Coaches All -America game). down to $51,160.000 from the radio insurance. soft drinks, clothing, tobacco, Between those dates the basketball and and TV networks for college and pro television sets, razor blades, gasoline, hockey seasons ended and the baseball games, an increase of 12.3% over tires, beer. toiletries. power tools, ap- and soccer seasons began. For the other 1967's figure of $45.5 million; $1.360,- pliances and assorted and sundry other six months of the year the pigskin gets 000 in local radio rights to the 16 Na- goods and services, the tab for all this punted on television screens with in- tional Football League teams; $261,000 football is about $107 million. For that creasing frequency that borders on sat- in preseason local TV rights to the NFL amount they may sponsor the games, uration. clubs; $530.000 in local radio rights to the pregame and prepregame show. the Undaunted by the number of foot- the 10 American Football League clubs; half -time scores or newscast. the post- ball games made available to the U.S. $92,500 in local preseason TV rights to game and postpostgame show, the (even listener and viewer (and to our Armed the AFL teams, and $1.351.950 in lo- later) scoreboard and locker -room re- Forces overseas), radio and television cal radio and delayed TV rights to 120 port. next day and midweek interviews rights for the games continue to go schools. with the coaches. members of the team, up. For the 1968-69 season radio -TV NFL games will be heard on 702 ra- trainers. team physicians, grounds- stations, networks and independent dio stations and AFL games on 247 keepers. band directors, publicity di- packagers will spend $54.755.950 for stations. The locally originated preseason rectors, water boys. ticket sellers and game rights. The figure, compiled in NFL games will he shown on 60 TV the wives, children, aunts, uncles, BROADCASTING'S annual survey, will be stations. The college games will he heard nephews and nieces of them all. for football game rights to 26 profes- on 2.198 radio stations and 428 TV The $107 million is not all gravy. A sional teams and 120 major colleges stations will show their games, either big hunk will be used by the broad- and universities. whole or in part on a delayed basis (see casters to pay off production costs in-

What networks pay for radio -TV football rights

ABC -TV Coaches All- America Blue -Gray game 200,000 Dec. 28 Game $ 95,000 June 28 Sun Bowl 150,000 Dec. 28 College All -Star Game 240,000 Aug. 2 NFL Championship 2,000,000 Dec. 29 NCAA College Games 10,200.000 Sept. 14 Cotton Bowl 500,000 Jan. 1 NCAA College NFL Playoff Bowl 500,000 Jan. 5 Championships 100,000 Dec. 14 NFL Pro Bowl 700,000 Jan. 19 Liberty Bowl 110,000 Dec. 14 CBS-TV North -South Shrine Game 80,000 Dec. 25 Total $26,050,000 East-West Shrine Game 325,000 Dec. 28 Gator Bowl 150,000 Dec. 28 MBS Notre Dame football 60,000 Sept. 21 Hula Bowl 50,000 Jan. 4 ABC -TV NBC Radio AFL Championship (1) Dec. 29 Total $11,350,000 Sugar Bowl (1) Jan. 1 Rose Bowl (1) Jan. 1 CBS Radio NFL Century- Capital (1 Dec. 21 Orange Bowl (1) Jan. 1 NFL Central- Coastal (1 Dec. 22 AFL -NFL Super Bowl (1) Jan. 12 NFL Championship (1 Dec. 29 Cotton Bowl Jan. 1 NBC -TV AFL Games 9,000,000 Sept. 6 NFL Playoff Bowl Jan. 5 AFL Championship (3) Dec. 29 NFL Pro Bowl (1) Jan. 19 Sugar Bowl 300,000 Jan. 1 Rose Bowl $1,200,000 Jan. 1 CBS -TV NFL Pre- season Games (2) Aug. 11 Orange Bowl 650,000 Jan. 1 NFL Games $22,000.000 Sept. 15 Senior Bowl 50,000 Jan. 11 NFL Century -Capitol (2) Dec. 21 AFL -NFL Super Bowl $2,500,000 Jan. 12 NFL Central -Coastal (2) Dec. 22 AFL All -Star Game (3) Jan. 19 NBC -TV Total $13,700,000 (1) Radio rights included in TV contract. (2) Rights included in NFL package. Networks 13) Rights included In AFL package. Total $51,160,000

BROADCASTING, August 12, 1968 23 COST OF FOOTBALL IS GOING UP continued doubleheaders on Sundays and Thanks- giving Day; a Friday night (Sept. 6) with Cincinnati, the AFL's new- eluding telephone lines, technicians, stat- 1966 catastrophe in which special opener est club, at San Diego, and a Monday isticians and the announcing teams NCAA dispensation was required to night (Sept. 9) game with Kansas City (now known as commentators and an- show the Notre Dame -Michigan State alysts). game that year, ABC has again made at Houston. At the collegiate level, NBC will The power of football to draw a mid- that game part of the 1968 schedule (Oct. 26). again have the Senior Bowl and its summer audience - and politicians New Year's Day trio of the Sugar, should it a two take as hint not to program To date ABC has signed national, Orange and Rose Bowls. Rights to the their sponsors telecasts opposite games - was three regional sponsors, eight latter two have been increased this year demonstrated on Aug. 2 when the for selected games and seven for the a total of $500,000. The Jan. 1 games Green Bay Packers-in what has be- pre- and postgame show. Chris Schen- are reported 75% sold. come an annual summer social for them kel. Bud Wilkinson and Bill Fleming For its regular AFL postgame Pro -destroyed the College All -Stars. Al- will be the basic announcing crew on Football Report, NBC has signed Met- though the game on ABC was in - games with Bud Palmer black the NCAA ropolitan Life Insurance Co. through and- white, since Chicago's Soldiers handling the postgame scoreboard. Young & Rubicam as sole sponsor. Pat Field has inadequate lighting for color, In addition to its usual special -game Hernon will handle the show. it fared well in the New York Nielsens. lineup of the Coaches All -America, The AFL announcing crew will again In the comparable time period (9:30- College All -Star, North-South Shrine have Gowdy, Jim Simpson and 10 p.m. EDT), it had almost the Curt twice games. Gator, Liberty and Hula Bowls, Jones play-by -play with Kyle audience of a Richard Nixon paid polit- Charlie on ABC has added the East -West Shrine Rote, George Ratterman and Elmer ical telecast on NBC. However, the big game from San Francisco. That game Angsman returning as color men. The winner of that time period was a Hol- had been on NBC for years. Missing new face on that squad will be Al De- lywood version of World War TI on from the ABC 1968 lineup is the Blue- who on WNEW'S an- CBS. Rogatis, had been bonnet Bowl out of Houston, scheduled nouncing team for New York Giants According to ABC research, the lead- for Dec. 21. The game will probably games. ing shares for that half -hour period wind up on some regional network this Christman Switches Missing from were: "Torpedo Run," WCBS -TV, 30.5; year and may be hack on a national net- the NBC squad -and from the AFL Mery Griffin. WNEW -TV, 22.8; All -Star work next year. since that league was founded in 1960- Gavle, WABC -TV, 15.6: Marshall Dillon, Some Changes ABC and NBC will will be Paul Christman, considered by WOR -TV, 11.2; New York Yankees -Bal- do more game swapping next year when most observers as the most candid and timore Orioles baseball (played in New NBC takes over the Gator Bowl from best color man in the business. Mr. York). wptx(TV), 10.3; Richard Nix- Jacksonville, Fla., and ABC gets a long- Christman was signed away in the on. WNBC -TV, 8.8. standing NBC staple, the Sugar Bowl spring by CBS, which added him to the Higher Prices The price of football from New Orleans (BROADCASTING, NFL crews at the same time it chopped at the network level shot up again this Nov. 27, 1967). Reasons for the switch its announcing teams in half (BROAD- year as CBS picked up its two -year op- seem obvious. ABC has acquired the CASTING, April 29). tion for the NFL for $22 million (up East -West Shrine game, which is usual- CBS is now paying $22 million for $2 million) and ABC took its two -year ly played on the Saturday between the regular and preseason NFL games, option on the National Collegiate Ath- Christmas and New Year's, the same and when the rights for the NFL post - letic Association games for $10.2 mil- day as the Gator Bowl. Although there season contests are added in the net- lion (up $2.5 million). The networks is a three -hour time difference between work winds up putting $25.5 million in also renegotiated some of their long- Jacksonville and San Francisco, ABC NFL hands. The network, which has standing college bowl games and those feels there would be a conflict. been selling its prime football minutes prices too were elevated. In the face Additionally, the Gator Bowl, while at $70,000 per, has been looking for of higher costs, ABC and NBC, with gaining in stature and in the caliber of ways to cut back on expenses. One ap- the AFL games, are finding the going teams it attracts, is still looked upon as proach, cutting out affiliate payments, a bit tough in selling off their packages. not one of the major bowl games. met with widespread resistance from the ABC has a flock of new features to From NBC's point of view, it will affiliates and was dropped. A second offer in its 14 -date. 35 -game NCAA pick up a game on a date when it has approach, although not publicly labeled schedule this year. it's asking $48.000 no games and give up the only head -to- as such. and one that was much more to $50,000 per minute for the all -color head confrontation it has on New successful. was to cut down on the num- lineup, which includes the NCAA Year's Day (Sugar Bowl vs. CBS's Cot- ber of announcers being used. With 16 games, the East -West Shrine Game ton Bowl from Dallas). announcers and 16 color men on the and the Liberty Bowl. There are two In both cases, Gator and Sugar, the payroll last year CBS was estimated to doubleheaders on the NCAA schedule, bowl operators, naturally, will wind up have paid them between $350,000 and on Nov. 16 and 23. Both will have with more money under the new net- $425,000 per season. That figure has nationally televised night games for the work contracts. roughly been halved under the new an- first time (Alabama at Miami, 8:30 NBC this season is offering the AFL - nouncing lineup, which calls for eight p.m. EST, Nov. 16 and USC at UCLA. NFL Super Bowl as well as its regular two -man teams, one team per game. 6 p.m. EST, Nov. 23). AFL schedule to advertisers at $29,000 The announcing teams: Jack Buck Other new features are a wild -card for one minute per game or $28,000 and Pat Summerall, Don Criqui and game under which ABC will be able to each for two or more minutes. How- John Sauer, Jack Drees and George pick up one extra game on any date in ever. the network says sales so far are Connor, Frank Glieber and Eddie Le- addition to games already scheduled for only "fair." Aside from the $9 million Baron, Lindsey Nelson and Tom Brook - that date, and four open games on Nov. NBC is paying for the AFL games, it shier, Ray Scott and Paul Christman, 16. On that date ABC has scheduled is paying $2.5 million for just the Su- Chuck Thompson and Lenny Moore, regional games from four conferences per Bowl. (Next year CBS will get that Jack Whitaker and Frank Gifford. Mr. but the actual games are being left open game again for the same price.) Gifford will handle the half -hour pre- until just prior to the date. The NBC professional schedule calls game show, while the postgame show And, still smarting under the near- for 66 games, all in color, including 13 will be handled by eight regional an-

24 (LEAD STORY) BROADCASTING, August 12, 1968 These sponsors pay the bills for radio -TV network football

Alcoa (KM &G) CBS NFL preseason Metropolitan Life (Y &R) NBC AFL postgame Allstate Insurance (Burnett) NBC Sugar Bowl (total) American Airlines (DDB) CBS NFL Miller Brewing (Mathisson) NBC AFL American Tobacco (Gardner) CBS NFL pregame Amoco CBS NFL regional (D'Arcy) National Airlines (PKU NBC Sugar Bowl AT &T ABC NCAA pre- and (Ayer) post-National Brewing (Doner) CBS NFL game and games NBC AFL pre- and post- Aurora Plastics (Adams, Dana NFL game & CBS Silverstein) NFL regional New York Life Insurance (Compton) CBS NFL Bell & Howell (M -D CBS NFL Norelco (LaRoche, McCaffrey & McCall) CBS NFL Black & Decker (Van Sant Dugdale) CBS NFL pregame and Northwest Bancorp. (C -M) CBS NFL regional game Noxell (Esty) CBS NFL preseason Bristol -Myers (Grey) CBS NFL preseason Buick (M -D NBC Sugar Bowl Brewing Bulova Watch (DDB) CBS NFL pregame Olympia (Botsford, Constantine CBS NFL regional & McCarty)

Carter- Wallace (Carl Ally) ABC NCAA CBS NFL preseason Pabst (K &D NBC Sugar Bowl Cessna Aircraft (Gardner) CBS NFL pregame Pacific Northwest Bell (M -E) CBS NFL regional Champion Spark Plug (MT) CBS NFL Pan American World Airways (JWT) ABC NCAA Chevrolet (C-E) ABC NCAA Phillips Petroleum UW1 NBC AFL, Super Bowl Chrysler (Y &R) NBC Rose Bowl, AFL, Polaroid (DDB) ABC NCAA Super Bowl CBS NFL Cluett- Peabody (Y&R) CBS NFL Pontiac (MJ &A) CBS NFL Coca -Cola (M -E) NBC Orange Bowl NBC Orange Bowl Commercial Credit (Doner) ABC NCAA pre- and post- game Quantas Airlines (C &W) CBS NFL preseason Consolidated Cigar (David, Oksner NFL postgame & Mitchnick) CBS NFL Continental Insurance (DDB) CBS NFL preseason and Rayette (Nadler & Larimer) CBS preseason games RCA (MT) NBC AFL, Super Bowl R. J. Reynolds Tobacco (Esty) ABC NCAA NFL DuPont (Ayer) CBS NFL preseason CBS NBC Orange Bowl, Sugar Bowl Emerson Electric (Daniel & Charles) CBS NFL pregame and Royal Typewriter (Grey) ABC NCAA pre- and post- games game

Firestone (C -E) ABC NCAA pre- and Savings and Loan Association (M -E) CBS preseason game post-NFL Orange Bowl CBS NFL preseason, Schmidts Brewing (Bates) CBS NFL regional and pre-NBC game games Seaboard Finance (FC &B) CBS NFL regional Ford (JWf) CBS NFL Shell Oil (O &M) CBS NFL preseason Mutual Pregame Schick Electric Inc. (DFS) NBC AFL Schick Safety Razor (Compton) NBC AFL General Aniline (Daniel & Charles) CBS NFL pregame and Skil (FS&R) CBS NFL pregame and games game General Motors (MJ &A) ABC NCAA NBC AFL Gillette (BBDO) ABC NCAA pre- and post-State Farm Insurance (NHS) CBS NFL game Mutual Notre Dame CBS NFL preseason Stewart Warner Corp. (Earl Ludgin) NBC AFL NBC Rose Bowl Stroh Brewing (Zimmer, Keller & Calvert) CBS NFL regional B. F. Goodrich Mutual Notre Dame Sun Oil (Esty) ABC NCAA regional Goodyear (Y &R) CBS NFL preseason and Sunbeam (FC &B) CBS NFL games Sunray DX (Gardner) ABC NCAA regional NBC Orange Bowl

NBC AFL, Super Bowl Hamm Brewing (C-M) CBS NFL regional Trans World Airlines (FC &B) Hartford Insurance (LaRoche, NBC Orange Bowl Travelers' Insurance (Y &R) CBS NFL McCaffrey & McCall Union Carbide (Esty) ABC NCAA Humble Oil (M -D CBS NFL preseason Mutual Half time NBC AFL IBM (Carl Ally) ABC NCAA United Air Lines (Burnett) ABC NCAA pre- and post- INA (Ayer) ABC NCAA game CBS NFL preseason, Jackson Brewing (Rockwell, Quinn CBS NFL regional pregame and & Wall) game John Hancock (M -E) CBS NFL preseason NBC Orange Bowl post game United California Bank (Erwin Wasey) ABC NCAA regional

Liggett & Myers (Compton) CBS NFL preseason, pre- CBS NFL preseason game and games Waterman Bic (Bates) Tie (Peter Mayer) CBS NFL pregame Lincoln- Mercury (K &D CBS NFL pre- and post-Wembley Weber) CBS NFL regional game Weyerhaeuser (Cole & Wilkinson Sword (Bates) CBS NFL preseason W. F. Young (1WT) CBS NFL preseason Marathon Oil (C -E) CBS NFL regional McGreggor Doninger (Caldwell & CBS NFL preseason Davis) Zenith (FC &B) CBS NFL

BROADCASTING, August 12, 1968 25 TeleDhoto camera not permiltéd beyond Wall.= yam!=.- ° -_ -`- - \ ''vc1.=. .. - -_- _ ti\ `'.^ . , A =-v`_\\t,. _`-.- \. > >_ ,-

:c, - _- ...,..-z\-, 033 UPR MORE PRONUNCIATION GUIDE CHIN SHIN -HUANG TI (CHIHN SHIHRHWAHNG TEE) HSIENYANG (SITYEHN'- YAHNG) LI SSU (LEE SOO) MENG TIEN (MUHNG' TEE EHN') 552ACD9/23

034UPR SECOND WORLD NEWS ROUNDUP -O- (SUMMARY)

THE NEWS AT THIS HOUR IS OF STONE AND CLAY .AND THE WONDER OF MAN. ALL PART OF A GREAT WALL...A WALL THAT FORMS THE NORTHERN BORDER OF A NERVOUS NEW NATION.

THAT STORY...AND OTHER LATE NEWS...FROM U -P -I.

(WALL)

THE GREAT WALL IS FINISHED.

THE EMPEROR. CHIN SHIH -HUANG TI (CHIHN SHIHR HWAHNG TEE), SAYS IT WILL HOLD

HIS NATION TOGETHER FOR 10- THOUSAND GENERATIONS. SHIH -HUANG MADE THE ANNOUNCEMENT IN THE CAPITAL OF HSIENYANG (SITYEHN'- YAHNG).

HE SAID THAT GENERAL MENG TIEN (MUHNG' TEE - EHN') REPORTED THE ONE THOUSAND -500 MILE WALL ACROSS THE NORTHERN FRONTIER OF CHIN (CHIHN) WAS COMPLETED AFTER

10 YEARS OF WORK. THE WALL...A GIANT MILITARY BARRIER AS WELL AS A TESTIMONY TO MAN'S SKILL... JOINS THE SEVEN FEUDAL STATES SHIH -HUANG UNIFIED INTO THE MIDDLE KINGDOM.

PROBABLY ONE -MILLION PERSONS WORKED ON MENG'S WALL AND RELATED PROJECTS. THREE- HUNDRED -THOUSAND WERE HIS TROOPS. THE REST( SLAVES. INCLUDING PRISONERS OF WAR. POLITICAL OPPONENTS. CRIMINALS. PEASANTS. THE GRAY GRANITE STONES...MILLIONS OF TONS...THAT MAKE UP THE WALL WERE MOVED HUNDREDS OF MILES BY THE POWER OF THE WORKERS' BACKS. AT LEAST 250 -THOUSAND BODIES ARE BURIED WITHIN SIGHT OF THE WALL -- MEN.

WOMEN AND CHILDREN WHO DIED BUILDING /T. SOME DIED OF THE HEAT...SOME OF SANDSTORMS...SOME OF WINTER WINDS... BUT MANY FROM SHEER HARD WORK. THE BONES OF SOME...BECAUSE OF THE EMPEROR'S SUPERSTITION...WERE BURIED IN THE CLAY OF THE WALL. -0- (MORE) CW0557ACD9/23 A Great Wall 035UPR MORE FIRST AUDIO ROUNDUP between you STATIONS: THE FOLLOWING CUTS WILL BE BULLETIN FED AT THE TOP OF THE 7:10 A -M EDT REPEAT and the news? OF THE FIRST ROUNDUP AND WILL BE REPEATED AT THE TOP OF SUBSEQUENT FEEDS. 33. :37 A- HSIENYANG (SHIH -HUANG TI) SAYS GREAT WALL WILL LAST FOREVER (XXX 10- THOUSAND GENERATIONS /APPLAUSE) Tear it down! Build up a 34. :38 V/A -LUNGHSI (CHARLES SMITH W/LABORER) TELLS OF WORK ON WALL reputation for solid, thorough (XXX GLAD WERE FINISHED) reporting! Join 6,500 subscribe 35. :44 V /LUNGHSI (SMITH) UPDATER ON WALL. the world over who fortify 601ACD9/23 themselves with UPI stories 036UPR on history in the making. MORE SECOND WORLD NEWS ROUNDUP XXX THE WALL. (MORE WALL) Interested in surrounding THE WALL. AS IT CROSSES FROM THE EASTERN SEA COAST TO THE WESTERN MOUNTAINS. yourself with a solid structure

RISES 15 TO 50 FEET. ITS BASE IS 15 TO 30 FEET WITH A TOP 12 FEET WIDE of reporting? Call or write OR MORE TO ALLOW TWO WAY HORSE AND OXEN TRAVEL. Wayne Sargent, UPI's Vice GUARDS STAND IN TOWERS THAT RISE ABOVE THE WALL STRATEGICALLY TO WATCH FOR President for Sales. THE BARBARIANS THAT THE BARRIER WAS BUILT TO KEEP OUT OF THE NEW STATE OF CHIN. SHIN -HUANG IS CONFIDENT IT WILL DO ITS JOB. HE QUOTES MENG AS SAYING CHIN IS GUARANTEED AGAINST FUTURE ATTACKS BY THE SAVAGE TRIBES TO THE NORTH. 1is at the scene BUT HSIENYANG LEADERS KNOW IT WILL TAKE MORE THAN A MIGHTY WALL... AND STILL THEY ARE CONFIDENT. AS PRIME MINISTER LI SSU (LEE SOO) SAYS -- WHEN THE DEFENSES AND WEAPONS United Press International ARE STRONG, THE SOLDIERS WILL BE COURAGEOUS.. 220 East 42nd Street, New York, N.Y. 10017 CW0627ACD9/23 212 -MU 2-0400 COST OF FOOTBALL IS GOING UP continued scheduled as a Dec. 30 night game from Atlanta. TV Sports Inc. has picked nouncers. Rozelle has strongly indicated that he up the rights to the game and plans to 150 the CBS is selling its NFL coverage this would like to see more games in prime feed it to stations. Reportedly year in three packages: five preseason time, and get more money for the game is half sold. games at $35,000 a minute; a "red" teams, moves the networks have not The sponsors who are footing the bill to- package of 15 Sunday games and five been overly enthusiastic about. for all this football on the networks the post -season games at $70,000 a minute, Three years ago, before CBS signed talled 86 last week. That covered -season and postsea- and a "white" package of 11 games at its new contract with the NFL and be- preseason, regular $50,000 a minute. The pregame show fore the AFL and NFL had effected son games, pregame and postgame 83 spon- goes for $30,000 a minute and the post- a merger, Mr. Rozelle went to CBS shows. Last year at this time, game show for $37,500 a minute. with demands for more money, and, sors had gone to the dotted line. The red and white packages are about without saying so in so many words, Only four clients are tri- network 65% sold and the others about 80% at implied that he would start his own sponsors this year compared with eight this point. football network if he bad to produce last year. This year's group is Gillette Overall CBS is showing five pre- the income he felt the league warranted. through BBDO; R. J. Reynolds and season games; 110 regular- season games, Whether it was just a smokescreen or Union Carbide through Esty, and Unit- including two night games, two Satur- whether he was ready to fulfill the ed Air Lines through Leo Burnett. An- day games, a Thanksgiving Day double- promise of creating a special network other six sponsors have signed for time header and Sunday doubleheaders Nov. are questions only historians will an- on two networks. 3 -Dec. 15. swer. The biggest category of sponsors this On the network's nonpro postseason New Network? But in 1968 there year is insurance with nine firms buy- list are the Cotton Bowl, Blue -Gray are underlying currents that the boss of ing time. Other major categories of game and the Sun Bowl. The latter was pro football again may be getting ready network sponsors are gasoline and on NBC two years ago, went to a re- to threaten creation of his own network beer, eight each; automobiles, seven; gional network last year and is coming if CBS and NBC don't view the picture airlines, six, and tobacco, four. to CBS for an estimated $150,000. That his way. There have been estimates that Agencies, advertisers and networks game is scheduled for El Paso Dec. 28. Mr. Rozelle could set up full -color cov- have maintained for years that on a One big problem, still being worked erage of all games (as the networks do demographic breakdown the football on behind the scenes at CBS and NBC, now), sell time for less than some spon- audience is a high- income one. That is the concern of the networks over sors now pay and get the stations to bid must be true. Buying into network spon- what will happen when their pro foot- for the games in their market. Out of sorship this year are Cessna Aircraft ball contracts expire after the 1969 all this he may well produce as much, if through Gardner Advertising and Inter- season. Pro football Commissioner Pete not more, income for the teams than national Business Machines through they now receive. Carl Ally. Neither makes items that will Those who think pro football may go be found on plain pipe racks in bargain this route received support in their opin- basements. Radio's Newest Weekly ions when Mr. Rozelle earlier this year National Sports Show! hired Robert Cochran as broadcast con- NATIONAL LEAGUE sultant. Mr. Cochran had been general manager of CBS -owned WBBM -TV Chi- Atlanta Falcons WQxt Atlanta now cago and has the contacts one would has over 50 stations on the Falcons need to get such a plan in operation. radio network and expects to have On the radio network side, Mutual about 60 stations has a two -year contract for the Notre by the time the Dame games which had been on ABC season begins. The in past years. In picking up Notre network covers Al- Dame, Mutual has given up the Liberty, abama, Florida, Bluebonnet and Sun Bowls which it had Georgia, Tennessee last year. and the Carolinas Produced in association with State Farm Insurance through Need- and will have five ham, Harper & Steers and B. F. Good- exhibitions plus the THE NATIONAL PRO FOOTBALL regular season Fal- HALL OF FAME. rich through BBDO are each sponsor- ing one -quarter of the games. The re- cons' games, all for local sale. Also mainder is being sold locally. Van Pat- fed to the network for local sale are 21 weeks -guests -actualities rick, Al Wester and Bill Etherton will 15- minute pregame and postgame call the games. shows. Network stations also have the One hour -predictions- opinions option to pick up a pre -pregame show 10- minute pregame Ara Parseghian A featuring Falcon Coach Norb Hecker. Every Pro game covered with direct Show, featuring the Notre Dame coach, Game sponsors on WQXI include Ford will be sponsored by Ford through J. on the Dealers through J. Walter Thompson; spot reports. Walter Thompson. A five-minute half- Sinclair Refining through Cunningham time newscast has been bought by Un- For further details on this excit- & Walsh; Midas Mufflers through Neal, ion Carbide through William Esty. ing radio program watch your Battle & Lindsey; Dayton Tire & Another game which Mutual had mail or contact: Rubber through Barnett Advertising; through 1966 and then dropped last Econo -Car Corp. through J. S. Fuller- Sid Friedman year, the Army -Navy game, has been ton; Kentucky Fried Chicken through Pro Football Reports sold to James Ellison Enterprises and Davis Advertising, and Ply -Gem Panel- a network 512 Hippodrome Bldg. that firm will create special ing Studios through Venet Advertising. for the annual contest. Cleveland, Ohio 44113 Jack Hurst is doing play-by -play and A new bowl game, approved by the Bud Erickson is handling color. Phone: SU 1 -2215 NCAA this year, is the Peach Bowl WAGA -TV Atlanta is carrying the five

28 (LEAD STORY) BROADCASTING, August 12, 1968 BEFORE YOU BUY,SEE YOUR C{IRYSLER.- PLYMOUTH OR DODGE DEALER.

...6E ME CENTER r OF ATTENTION IN A NEW CAR FROM CHRYSLER. cARPORATiON

WHAT A LINE

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Plymouth Dodge Chrysler. Imperial Dodge TrucksSimca Sunbeam CHRYSLER IV41 CORPORATION

SEE THE MAJOR LEAGUE BASEBALL "GAME OF THE WEEK" IN COLOR ON NBC -TV.

BROADCASTING, August 12, 1968 29 COST OF FOOTBALL IS GOING UP continued season pregame show. Eye on the NFL, will be sponsored by Citgo through Grey Advertising. Ray Scott is doing the preseason games, all live except one chance of a radio network for the Bears play -by -play for the Bears with Paul game to be played in Atlanta that will this season, based on the number of Christman handling color. be taped for next -day showing. Sponsors inquiries received Cleveland Browns WHK Cleveland, include Sinclair Refining and Western by WGN Chicago outbidding WERE Electric through Cunningham and which again is air- there with a new Walsh; Pabst Brewing through Kenyon ing two preseason three -year radio contract that includes & Eckhardt; Eastern Air Lines through and 14 regular -sea- heavy on -air and Young & Rubicam; Burlington Mills son contests. De- other promotion as through Doyle Dane Bernbach: Allstate tails are not set. well as the usual Insurance through Leo Burnett: Atlanta For the 23d year financial terms, is Buick Dealers through Scofield, Brasel- the basic rights originating a net- ton and Williams; First National Bank owner, Standard Oil work of about 45 of Atlanta through Marschalk. and Division of American Oil Co., through radio stations for Kahn Meats through McRae & Bealer. D'Arcy Advertising, is taking one -third five exhibition and Preceding the exhibition games is a 30- as is G. Heileman Brewing through the regular -sea. minute Falcon Facts show. Before each McCann- Erickson and Household Fi- son games of the of the regular- season NFL games from Browns. Two sponsors taking one - CBS, a 15- minute Falcon Faces carried. quarter each on the network are Stand- During the week WAGA -TV will carry the ard Oil of Ohio through Marschalk and Norb Hecker Show, 10- minutes on CATV's promote football Duquesne Brewing through Admark Monday and Friday nights. Ed Thilen- Co. Local WHK sponsors taking one - ius and John Sauer are calling the pre- Cable TV operators who carry quarter each are Household Finance season games. professional football games now Corp. through Needham Harper & have Steers and Cleveland Oldsmobile Deal- Baltimore Colts WCBM Baltimore access to a topical promo- tional item tailored, in ers through Grider Associates. A pre - is feeding the Colts' 20 -game schedule, part, to their particular service. and postgame package on WHK is being including six exhibitions, to a radio sponsored by Retail Clerks Local 880 network of more Daniels Management Co., a Denver -based management and through Jack Sharp Associates; Amer- than 75 stations ican Express through Ogilvy & Mather; 12 from consultant firm, has contracted in states Palevsky Hardware through Axel & with publishers Sports Under- Maine to North Brown and East Ohio Gas Co. through writers Inc., Dallas, as distributors Carolina. Partici- D'Arcy. A pregame Blanton Collier within the CATV industry of of- pating sponsors on Show on WHK will be sponsored by WCBM Na- ficial 1968 yearbooks of the include Arby's Restaurants through B & R Ad- American and tional Brewing and National Football vertising while a Monday- Friday night Leagues. The yearbooks Commercial Credit include time show by Mr. Collier is sponsored through W. B. Do- an eight -page primer on cable by Union Commerce Bank through McCann - television. ner; Humble Oil through Meldrum & Fewsmith. Two half -time Erickson; American Express through Daniels is also providing on features also are sponsored locally on Ogilvy & Mather; Utz Potato Chips firm orders for the yearbooks a WHK. A half -time news show has been through Torrieri- Myers. Locally, WCBM promotional kit, including print taken by Uncle Bill's Stores through is carrying a 15- minute pregame Colt ads, radio spots and direct -mail Lawrence Goldstein Advertising while Kickoff, sponsored by the First Federal pieces. The AFL -NFL yearbooks the half -time sports scores shows has Savings & Loan through Herman Ehu- are being offered to CATV's at been sold to Cleveland Chrysler -Plym- 10- -pre- din Advertising; a minute pre $1 per 100 copies (they regularly outh Dealers through Young & Ru- Show, sponsored game Johnny Unitas sell for about $2), and the pro- bicam. Radio announcers are Gib Shan - by Eastern Air Lines through Young & motion has reportedly attracted ley and Jim Graner. WJw -TV Cleve- Zone Rubicam, and the postgame End firm commitments from multiple- land is airing two exhibition games this sponsored by D & H Distributing CATV- owners Gencoe Inc. and year apart from the regular network through George Roman Advertising. Telesystems Corp. series. and Jim Karvelas are Bill O'Donnell Detroit Lions Wxvz Detroit won handling the play -by -play and color. competitive bidding for origination of WMAR -TV Baltimore is carrying three a radio network for the Lions this games, two in color. Sponsors year preseason nance Corp. through Needham, Harper (plus option for next are Western Electric (one -half) through & Steers. Robert Hall Clothes through season too) and Cunningham and Walsh, and National Arkwright Advertising is sponsoring is feeding five ex- Brewing and Commercial Credit (one - the warmup show. A new half -time hibition plus regu- quarter each) through Doner. Bill program has been added, sponsored by lar- season games O'Donnell and Jim Mutscheller are do- to Liggett & Myers for Alpo dog food about 40 stations. ing the games. Prior to the regular -sea- through Wightman Inc. Montgomery WxYZ's offer of the station will carry ex- son NFL games, Ward through Lilienfeld will sponsor tensive promotion, Preview in 15- minute seg- Football two the postgame Scoreboard. Jack Brick - including contests, ments. One segment will be sponsored house is doing play-by -play with Iry magazine through Torrieri -Myers. The exposure by Norelco Kupcinet on color. and reportedly 200 spots monthly on sold as participations. other has been WBBM -TV Chicago is carrying four WXYZ -TV, won its rights to the games, -hour Monday night series, Cor- A half preseason Bears' games all in color. ending a long-standing Lions associa- raUin' the Colts will cosponsored by be Sponsors each with one -quarter are tion with WJR Detroit. Because of National Brewing and First National Shell Oil through Ogilvy & Mather and Detroit Tigers baseball, WJR had not both through Doner. Bank, Heileman through M -E. Remaining been able to air preseason events or Chicago Bears There is a good one -half is participations. The regular- several early regular games which were

30 (LEAD STORY) BROADCASTING, August 12, 1968 The delegates from General Electric Broadcasting

On the floor at both National Party Conventions is a key news team reporting to a special constituency -the television and radio audiences in Denver, Nashville and Albany- Schenectady -Troy. They are relaying the thinking and planning of each area's delegation to the viewers and listeners back home.

This is only one aspect of an expanding news operation for General Electric Broadcasting Company stations. A fully- staffed Washington News Bureau reports on events, people and legislation of significance to the communities served by these stations.

At General Electric Broadcasting we believe we have an obligation to inform as well as to entertain. To meet that obligation we are dedicated to serving the needs of the viewers and the listeners to our stations by telling them about the issues and events that may affect, are affecting and will affect them and their communities.

GENERAL ELECTRIC BROADCASTING COMPANY KOA -AM & KOA -TV- Denver WSIX -AM & WSIX- TV- Nashville WGY -AM & WRGB- TV- Albany- Schenectady -Troy COST OF FOOTBALL IS GOING UP continued Tied on KABC Los Angeles. Some of the other network stations that have similar conflicts aired by wwJ Detroit. Marathon Oil, will have The Tom Landry Show, a are carrying the football games on a basis. which holds rights, has taken one -half half -hour program with the Cowboys' tape -delay Dick Enberg and Dave Niehaus are calling the games. network sponsorship through Campbell - coach before regular- season games, Four advertisers the spon- Ewald. One -quarter network sponsor- sponsored by Earl Hayes Chevrolet. equally share sorship of the Rams broadcasts: Chev- ship each has been taken by Ford It will also carry a Monday- Friday, ron Dealers Stations through through J. Walter Thompson and Asso- 10:35 -10:40 p.m. Dallas Cowboys /Standard BBD&O; Household State ciated Brewing Corp. through Burton strip sponsored by Sanger- Harris De- Finance and Farm Insurance, Lachiusa Schigian for Pfeiffer and partment Stores and a Wednesday both through Need- Drewry's beer. Local pregame and post- 10:40 -10:55 p.m. Don Meredith Show ham, Harper & Steers, and Jos. Schlitz Brewing game features, as a package, are being sponsored by Serta Mattress Co. through Leo Burnett. The George Allen Show, a 10-minute pro- co- sponsored by Monroe Auto Equip- Green Bay Packers WTMJ Mil- ment Co. through Aitken -Kynett, Bank gram with the Rams coach, is sponsored waukee again is originating a radio of Commonwealth through MacManus by Adohr Milk Farm through Stanford network of a half -dozen Wisconsin Agency. Rams Warmup is sponsored by John & Adams, Little Caesar's through stations plus a bo- Colonel Sander's Kentucky Fried Chic- Fred Yaffee Advertising and Robert nus network of Hall Clothes through Arkwright Ad- ken out of Davis, Johnson, Mogul & about another 20 Colombatto. The postgame Ranis Report vertising. Van Patrick is doing play -by- radio outlets for play with Bob Reynolds handling color. is sponsored by Western Air Lines out five exhibition of BBD&O. Sponsorship for all of these WJBK -TV Detroit will air only one games and the pregame and postgame shows is on preseason game locally this year apart 14 regular- season KMPC only. All but the George Allen from regular CBS -TV schedule. The games. Thorp Fi- Show are fed to the regional network Sept. 7 game will be sponsored by nance has renewed but sponsorship is picked up locally. Marathon Oil through C -E, Ford on the network KNXT(TV) Los Angeles is carrying through JWT and Altes Beer through through Klau -Van Pietersom -Dunlap the Rams' six preseason games, all in W. B. Doner. Van Patrick is doing the for one half while Blatz Beer through color on a delayed basis. Gil Stratton is play-by -play with Sonny Grandelius Kenyon & Eckhardt and Humble Oil doing play-by -play with Don Paul han- handling color. During the regular through McCann -Erickson each take dling color. Sponsors include Volks- season WJBK-TV will have a pregame one quarter of the network. The pre- wagen Dealers of Southern California feature sponsored by Security Bank game Packers Preview has been renew- through Doyle Dane & Bernbach; Shell through Don Landy Advertising. ed by Jay Foods through Lilienfeld and Oil through Ogilvy & Mather; and Theo. Dallas Cowboys KFJZ Forth Worth the postgame scoreboard will be spon- Hamm Brewing through Campbell -Mit- is originating the Cowboys' 20 -game sored by American Express through hun. KtvxT also will carry the CBS-TV schedule, including six exhibitions for Ogilvy & Mather. Ted Moore will do NFL games. -by -play Bledsoe will do a football radio play and Terry Minnesota Vikings Wcco Min - color. network of about neapolis-St. Paul is originating a region- 80 stations in Tex- WBAY -TV Green Bay once again is al radio network of 35 stations for five as, 30 in Oklahoma taping three exhibition games for a exhibition games and 30 in Arkan- five -station TV network, each with lo- and the regular sas; the total is cal sponsors. On WBAY-TV the exhibition season with North more than double events are being sponsored one -quarter Star Features again the 1967 station each by Blatz through K & E, Ford handling the net- roster of 61 sta- Dealers, Savings and Loan Association, work packaging. tions. The Texas and Northrup King Dealers Association, Hamm's Beer stations are being fed through the all three direct. Al Samson is doing the through Campbell - Texas State Network. Network spon- play -by -play. In previous years WBAY- Mithun takes one - sors are Lincoln -Mercury Dealers Tv has packaged on video tape the eighth on the net- through Kenyon & Eckhardt and Jos. Vince Lombardi Show for regional work except wcco and the rest is sold Schlitz Brewing through Leo Burnett, syndication. The new coach, Phil Bengt- locally. On wcco the games are split each one -fourth. The remaining half son, is featured in a similar new pack- equally between Twin City Ford is sold locally. Texaco through Benton age that is being planned but not yet through J. Walter Thompson and Mid- & Bowles is the network sponsor of sold. west Federal Savings and Loan through the 10- minute postgame show. Also Los Angeles Rams KMPC Los M. R. Bolin. The pregame Bud Grant to be fed to the network is a 10- Angeles, now in the first year of a new Show is sponsored on wcco by Jacob minute pregame show and a Monday - two -year contract, has carried the Rams Reis Bottling Co. through Ray Jenkins Saturday, five -minute show. Bill Mer- games for 20 years, Advertising while the pregame Fan in cer is doing play-by -play and Blackie continuously since the Stands will be co- sponsored by Blue Sherrod is handling color. 1954. KMPC is Flame Gas through Kaufman Agency KRLD -TV Dallas -Fort Worth is carry- feeding the six ex- and F. C. Hare -RCA through Strand- ing the six Cowboys' preseason games hibition games plus berg Associates. The postgame score- (two from Dallas on CBS -TV will be the regular sched- board is being sponsored by Quarter- shown on KRLD -TV on a one -day de- ule to a radio net- back Sports Federation Restaurants lay) plus the regular-season NFL work of 22 stations through Lohn-Daline & Associates. Ray games. All the exhibitions are to be in California, Ne- Christiansen will handle play -by-play in color. Lone Star Brewing through vada, Arizona, Ha- with Paul Giel on color. Glenn Advertising is one -half sponsor waii and Alaska. This regional network KSTP -TV Minneapolis -St. Paul this of the exhibition games with the re- has increased by three stations this year. year is airing two exhibition events and mainder sold as participations. Frank Because of early season conflicts with has sold one -half to Western National Glieber and Eddie LeBaron are handl- broadcasts of California Angels baseball Bank through Campbell -Mithun. The ing nonnetwork exhibitions. KRLD -TV games, five Rams games are being car- other half is open. Wcco carries the

32 (LEAD STORY) BROADCASTING, August 12, 1968 Ne packed six major mprovemen s nto the smallest suitcase in the industry and still left room fûr-, your knuckles' The new SMT universal tapoff.

If you're going to do something, do it right! That's why Entron's new SMT multitap has so many important features, a unique combination that you won't find in any other unit. And they're all neatly packed in a sleek, unobtrusive "suitcase" that's the easiest yet to work with. What other unit gives you all these extra values? 0< compact 29/6" x 5V16" x 2 %" size with clean, modern appearance 0{ interchangeable snap -in tap module fastened at four points with slotted hex -head bolts and weather sealed with silicone gasket seized center conductor for strand mounting or 9 angle connection for installation in pedestals as small as 6" I.D. 0-( balanced output with greater than 20 db isolation between tapoff terminals 0{ systems can be economically pre- tapped by installing thruline units with blank base plate as you build ... when you sign up subscriber, just snap in

base module and return blank for credit , .. no service interruption ever 0{optional 4 db loss base plate eliminates later readjustment of line extenders to save time and money Add a bandwidth that's usable from 10 to AMMUMMIM 300 MHz and you've got a tap that really gives you more for your money ... - ENTRON including plenty of knuckle room to make fast, easy hookups. When Entron packs a suitcase, 2141 Industrial Parkway, Silver Spring, Md. 20904 (301) 622 -20( it's ready to go places ! Write or call for a look at it. COST OF FOOTBALL IS GOING UP continued

regular- season NFL games from CBS. American Express through Ogilvy and New Orleans Saints WwL New Mather. Orleans is originating the Saints' sched- The special Giants radio network Every ule, including six exhibitions to a radio will be fed the 18 -game schedule, in- network of 45 sta- cluding four exhibitions, to about 80 tions in Louisiana, stations on the East Coast. Sponsors Delta Mississippi, Flori- are Mobil Oil through Doyle Dane da, Alabama, Tex- Bernbach; Roi Tan Cigars through as and Arkansas. Gardner Advertising, and Schaffer Beer passenger Falstaff Brewing through BtDO. Pregame and postgame through Foote, shows are also to be fed to the net- Cone & Belding work. Woody Erdman, Dick Lynch, meets owns the game and Ted Hodge announce the games. rights and is co- WCBS -TV New York is broadcasting sponsor with Humble Oil through three Giants' preseason games plus the 6 or more McCann-Erickson. A 15- minute pre- regular CBS feed of NFL games. Spon- game and a 15-minute postgame show sors are Avco Corp. through McCann - are also set for the network. Al Wester International; Shell Oil through Ogilvy PR experts and Maury Magill are doing play -by- and Mather, and Jos. Schlitz Brewing play and color. Related shows on wwt, through Leo Burnett. Jack Whitaker during the week include Coach Tom handles play -by -play. Fears Show, 14 five -minute features Philadelphia Eagles WCAU Philadel- weekly plus a 15- minute Saturday show; phia is broadcasting five preseason and twice daily Bill Kilmer training camp 14 regular -season games to an 18 -sta- reports; 10 five- minute shows weekly tion radio network and two 15-minute weekend shows with in Pennsylvania, Steve Stonebreaker. Delaware and New WwL -TV New Orleans is carrying Jersey. Chrysler - the Saints' six exhibition games plus Plymouth through the regular -season CBS schedule. Pre- Young & Rubicam, season sponsors are Texaco through and Schafer Beer Benton & Bowles and Jax Beer through through BBDO each Rockwell, Quinn & Wall, each one- have one -fourth fourth; Allstate Insurance through Leo and one -half is sold (Passenger Relations Burnett, Galey & Lord Slacks through locally. Andy Musser and Charlie makes the Doyle Dane Bernbach, Royal Crown Gauer are calling the games. Sponsors difference on Delta) through D'Arcy Advertising and Ford of the pregame Around the NFL are Dealers through J. Walter Thompson, Harvesons' Dairy through Stanford each one -eighth. John Ferguson is doing Agency, United Air Lines through Clin- play-by -play and Hap Glaudi is handl- ton E. Frank Inc. and Hanover Shoes ing color. Regular- season programs in- through W. B. Doner. Postgame show clude a half -hour Saturday show with sponsors include Jackie Gordon through Coach Fears and a 15-minute pregame Harold S. Gilbert, Standard Brands Sunday show with Steve Stonebreaker. through J. Walter Thompson and Harv- Burger King through BBDO has one- esons' Dairy through Stanford Agency. third of the Sunday series. WCAU -TV is telecasting five of the Eagles preseason games. Sponsors in- New York Giants WNEW New clude American Oil through D'Arcy, York is covering the 14 -game regular Sun Oil through Doyle Dane Bernbach, schedule and four -game preseason Western Savings through Louis and schedule, in the Gilman and Resco Stereos through Gor- don Fredricks. Tom Brookshier the first year of a new and What's difference between Stu Nathan call the games. so-so service and special serv- three-year con- ice? It's people. People like the tract. Sponsors for Pittsburgh Steelers KnKA Pittsburgh 6 or more of our 16,000 em- the games are and a 34- station radio network in West ployees you'll meet on your Manufacturers Virginia, Ohio and Pennsylvania are Delta trip. Special people. Hanover Trust carrying the five exhibitions and 14 through & People who genuinely enjoy Young carrying the five Rubicam; Ford helping you. People with pride exhibitions and 14 Dealers and Lig- in their jobs. They're the dif- regular - season gett & Myers, through J. Walter Thomp- ference Steeler games. that makes the differ- son, and Trans World Airlines through ence. Come see! Sponsors, each with Foote, Cone & Belding. Marty Glick- one -fourth are man, Chip Cipolla and Charlie Conerly Duquesne Beer are calling the games. The pregame through Lando, Pro Football Report, a half -time show Lincoln- Mercury > LTA and the postgame Locker Room Report through Kenyon Best thing that ever happened to air travel are cosponsored by Life Assurance So- and Eckhardt and Associates Finance. ciety of the U.S. through FC&B and Pregame and postgame shows, each 15

34 (LEAD STORY) BROADCASTING, August 12, 1968 When you're 21 and young adult...

Even before our 21st birthday in June, we knew Right -with -it programming. An on- your -toes the score. In fact, you might say we've always operation from dawn to way past midnight. been precocious. At WWJ -TV, it's always been And, we'll drink to that. By the way, if you'd like up, up- and -away with look -ahead thinking. to check our proof ... DIG THESE DEMOGRAPHIC GOODIES:

Everyone knows this name -and the great talent that comes with it. "The Donald O'Connor Show" at 4:00 PM weekdays ... a real audience -grabber!

Weekday mornings are fun with "The Steve Allen Show " at 9:00 AM ... and Detroiters love Steve's wild gags and goings -on!

Amateur bowlers duel top pros for cars, color TV sets, trips. WWI- TV's "Beat the Champ" 7- nights -a -week.

fresh look, mobile format - with anchormen Ted Russell and Dwayne Riley, backed by a crack crew of information specialists! It all adds up to 90 minutes

of award - winning Channel 4 News 6:00 to 7:30 PM weekdays. W

OWNED AND OPERATED BY THE DETROIT NEWS. NBC AFFILIATE. NATIONAL REPRESENTATIVES: PETERS, GRIFFIN, WOODWARD, INC. How to use child labor profitably.

It's hard, dirty, sweaty work. Spade a chunk of dirt. have already grown high enough to harvest. Bend way over, plant a pine seedling. Spade another And the kids have made a profit. Enough to buy chunk. Bend over, plant a pine seedling. Plant some new kitchen equipment for their school another. And another. cafeteria. Work that could wear out a man. Were glad about it. Because we've learned, as we But not the kids at Plainview School in Louisiana. go about our business of making good products and Plainview is hidden in the midst of a tree farm owned a fair profit, that there's added satisfaction in doing by Humble. We gave the students 60 acres for a something more for people. forestry school and to encourage their interest in Humble is doing something more. conservation. In five years, they have bent, stooped and patted Oil & Refining Company 60.000 new pine trees into life. Some of their trees HUMBLE America's Leading Energy Company COST OF FOOTBALL IS GOING UP continued AMERICAN LEAGUE Boston Patriots WBZ Boston, in minutes also go to the network. Tom lar season games only to the last - Bender and Jack Fleming are doing named). Lon Simmons and Hugh theh final year of a three -year contract, play-by -play and color. The weekly Bill McElhenny announce the games. Spon- is originating four preseason and 14 games for a Austin Show featuring the Steelers' sors of KSFO and league three- station radio coach, is sponsored on KDKA by Ameri- the regional net- can General Life through Sykes Adver- work are Chevron network. Contract tising. Dealers /Standard renewal may de- whether Because of conflicts with the Pitts- Oil of California pend on burgh Pirates baseball schedule, three through BBDO; the Patriots get a new stadium home. preseason and two regular - season Steel - Chrysler- Plymouth The Pats now call ers' games are being carried on wJAs Dealers and Bristol - Pittsburgh. Myers through Fenway Park (ca- pacity 36,498) their KDKA -TV Pittsburgh is originating the Young & Rubicam home ground but there have five preseason games, four of them in and United Vintners (Italian Swiss Col- been re- ports that team may leave Boston if a black -and -white and several will be ony Wine) through Honig -Cooper & new, larger is shown on a delayed basis. In addition Harrington. Household Finance through stadium not built. Bob Starr and Gil Santos are again calling to the regular NFL games from CBS, Needham, Harper & Steers, and Sprec- the games. Sponsors are Public Finance KDKA -Tv will originate for local show- kles Dairies through Stanford Agency through Winius- Brandon, Chrysler - ing the Steelers Oct. 5 Saturday will sponsor pregame and postgame game Plymouth with Cleveland. shows. through Young & Rubicam, Liberty Mutual through BBDO Stu Nathan and Frank Glieber are KTVV(TV) Oakland -San Francisco is and Schlitz Beer through Advertising. doing play -by -play and Dick Stockton carrying three preseason games, two Mace Pregame and postgame show sponsor- is handling color. live and one taped -delay. The two live was telecasts are in color. These preseason ship bought by New England Tele- St. Louis Cardinals KMox St. games are being carried on a participat- phone and Telegraph through Harold Louis is originating a radio network of ing basis. Bud Foster handles the play - Cabot. more than 40 stations in six states for by -play and Gordy Soltau providing WBZ Boston will again carry the five exhibition color. NBC -TV AFL feeds. events plus regular KPtx(Tv) San Francisco will carry season. On KMOX the CBS -TV NFL schedule. It also will Buffalo Bills WBEN Buffalo is the games have do a locally originated pregame show originating five preseason and the 14 been sold one - throughout the season. regular-league games for a 23-station fourth to General statewide network Finance through Washington Redskins Now in its fed by WBEN -FM. Post Keyes Gard- fifth year for the Redskins, WMAL Sponsorship is not ner and one- eighth Washington will again feed that team's yet completed. Van each to General exhibition and reg- Allen and Stan Bar- American Life through Frank Block ular schedule to a ron are calling the Agency and Mercantile Trust through radio network of games. The pre- D'Arcy Advertising. One -half is still more than 30 sta- game show sponsor open. The pregame Cardinal Spotlight tions in Maryland, is Milk for Health on the Niagara on KMOX has been sold to Hamilton Virginia, West Vir- Frontier Inc., placed direct. The post- Jewelry and Associated Finance through ginia, Pennsylvania game show sponsor is Harvest Markets Campbell -Mithun. Another pregame and North Caro- through Stahlka, Faller and Klenk. show, Coach's Corner, has been sold to lina. The games are WKBW -TV Buffalo is carrying three Kroger placed direct. being sponsored by preseason games, with sponsorship in- Post -game Star of the Game Show Washington Gas Light through Ehrlich - complete at present. Rick Azar calls is still open. Ray Geracy is doing radio Linkens, Ford through J. Walter the games. Wan -TV Buffalo takes the play-by -play with Ron Jacober on color. Thompson and Sears, Roebuck, each NBC -TV regular season feeds. KMOX St. Louis is airing four exhibi- one -fourth; American Express through tion events this year as well as the Ogilvy & Mather and Suburban Trust Cincinnati Bengals This new AFL NFL network games. Local exhibition through Kal and Merrick, each one - team was launched with extensive game sponsors are Southwestern Bell eighth. Steve Gilmartin and Mal Camp- broadcast promotion support from wt.w for one -half through D'Arcy Advertis- bell are doing play -by -play and color. and WLWT(TV) Cin- ing. Lacede Gas for one -quarter also Pregame and postgame shows will be cinnati whose oper- D'Arcy, and one-quarter participations. locker -room postgame feeds by Chris ator, Avco Broad- Frank Glieber handles exhibition play- Hanburger and a Thursday night half - casting Corp., holds by -play with Les Carmichael on color. hour show with Coach Otto Graham. basic three -year WTOP -TV Washington is carrying rights for both ra- San Francisco 49ers A 20 -game in- four preseason games, all in color. Phil- dio and TV. WLw cluding six exhibitions, 49er broadcast ip Morris through Leo Burnett and Na- is feeding five ex- schedule is lined up this fall on KSFO tional Brewing through W. B. Doner ^.`0 hibition and regular San Francisco and the Golden West each have one -fourth. Bill McColgan is season games to a Radio Network. This schedule is be- doing play -by -play and Sam Huff han- network of about 50 stations in Ohio, ing piped to 12 station basic and bo- dles color. Prior to the regular- season Kentucky, West Virginia, Indiana and nus network in California and Nevada. NFL schedule from CBS, WTOP will Michigan. WLw also is airing daily In addition the games have been of- have a show with Coach Graham to be Paul Brown Show for 26 weeks and fered for local sponsorship to KOu sponsored by the American Motors feeding it to a network of 10 stations as Honolulu, KuAM Agana, Guam, and to Rambler Dealers through Lewis & Du- part of agreement. Games are being the Alaska Broadcasting System (regu- brow. sponsored on wt.w by Burger Brewing

BROADCASTING, August 12, 1968 (LEAD STORY) 37 WLWT S H OWED

5WLWT CINCINNATI, O. SHE COVER N ORS to Cincinnati, New York, Washington, Columbus, Dayton, Indianapolis, Kansas City, San Antonio, Los Angeles, San Francisco and the rest of America.

Cincinnati naturally turned to WLWT for coverage of the National Governor's Conference. So did NBC, National Educational Television, Metromedia and WLWT's sister stations in Avco Broadcasting.

WHY? We showed'em... * President Johnson's speech to the Conference * NBC's "Meet The Press" from our WLWT studios * NET Journal's Nelson Rockefeller /Paul Nevins interview * A News Special every night for five nights * Complete conference coverage for ten sister Avco Broadcasting stations * Nightly coverage for Huntley- Brinkley * Daily reports for the Metromedia stations * VIVIENNE!! interviews with Governor John Volpe and Mrs. Richard Hughes * The George Romney Conference on WLWT Color News * Ronald and Nancy Reagan's first TV appearance together as Governor and First Lady on Bob Braun's 50 -50 Club * 175 minutes of regular newscasts each day of the conference COVERAGE LIKE THIS KEEPS WLWT NEWS FIRST IN CINCINNATI

BROADCASTING CORPORATION TELEVISION: WLWT Cincinnati /WLWD Dayton /WLWC Columbus /WLWI Indianapolis /WOAI -TV San Antonio RADIO: WLW Cincinnati /WOAI San Antonio /WWDA Washington, D. C. /KYA & KOIT San Francisco Above Represented by Avco Radio Television Sales, Inc. /WWDC -FM Washington, D.C. /Represented by QMI COST OF FOOTBALL IS GOING UP continued color. A 10-minute pregame show and five-minute postgame show are fed to through Midland Advertising, Tresler- McCullough han- the network for local sale. Comet Gasoline through J. E. Freed- dles the color. The Two preseason games are being tele- man Advertising and Cincinnati Chrys- sponsors of the vised on a four -station Texas network ler- Plymouth through Young & Rubi- games are Humble under a Majestic package. The games cam, each one -fourth; Union Central Oil Co. through are on KIRK-TV Houston, KOTY Dallas, Life Insurance through Adams Gaffney McCann -Erickson; KSAT-TV San Antonio and KBMT Beau- Grant with one -eighth and one -eighth is Jos. Schlitz Brewing mont. Schlitz through Leo Burnett has open. Wr.w has three local pregame through Leo Bur- one -half with Dodge and Southwestern features. The preview show is sponsored nett; Denver U.S. Bell each taking one fourth. KPRC -Tv by Cinderella Cleaners through Jack- National Bank Houston will carry the AFL games son, Aristotle & Behan, the Coach's through Henderson -Bucknum, and Pub- from NBC and plans a pregame show Corner is sponsored by First National lic Service Co. of Colorado, placed di- with Oilers Coach Wally Lemm. Bank through Northlich -Stolley and the rect. Ask The Coach, a 15- minute pre- warmup feature is sponsored by Pat - game program, is being sponsored by the Kansas City Chiefs KcMo Kansas ridge Meats through Allen, Anderson First National Bank through Sam Lusky City is again originating for a radio Niefeld & Paley. Wtw's two half -time & Associates. Perl Mack Construction network of some 45 stations in Kansas, features are sponsored by Central Trust through Flesher Advertising sponsors a Missouri, Nebras- Bank through Stockton West Burkhart second pregame show. The 10- minute ka and Oklahoma and State Mutual Life Assurance Co. Scoreboard is sponsored by Roger the five exhibition through J. S. Freedman. The postgame Mauro Chryslerville through AMA Ad- games plus regular Highlights show is sponsored by Car- vertising. This is followed by Pigskin season. Interstate ter's Restaurants through Richard Peck Playback sponsored by the Seven Eleven Securities through Advertising. The postgame Star of Stores through The Stanford Agency. Ballantine Radford Game is taken by Ohio Appliance Co. Following is a one -hour telephone dis- and National Fire (RCA) through Byer & Bowman. Phil cussion of the game with participating Sprinkler Corp. Samp is doing play -by -play and Jimmy sponsors. placed direct each Crum doing color. KOA -Tv Denver will take the AFL sponsor one -quarter on the network apart Three preseason games are being schedule from NBC -TV. from xcMO. Interstate Securities is buying one aired on the four Avco TV stations in Houston -quarter on xcMO locally. Oilers Majestic Advertis- Other local addition to the regular AFL schedule one -quarter sponsors are ing, Milwaukee, has acquired radio Country on The exhibition on Club Dairy through Bauer, NBC -TV. games rights and preseason TV rights to the Tripp, wLWT(TV) Cincinnati, wt.wo(TV) Day- Henning & Bressler and Schlitz ':o Oilers games. It is Wholesalers through Mace Advertising. ton, wt.wc(TV) Columbus and wtwt packaging the 19- (Tv) Indianapolis are being sponsored Local one -eighth sponsors are U. S. game schedule, in- Supermarkets through Vern Siddall As- one -quarter each by Burger Brewing cluding five exhibi- and Marathon Oil sociations and Sanatone Cleaners placed through Midland tions, to a I7 -sta- direct. through Campbell -Ewald with the other City National Bank through tion radio network Biddle two quarters sponsored locally in each Agency has the xcMO pregame in Texas and Loui- feature while Aamco Transmissions market. Mr. Samp and Omar Williams siana. KILT Hous- through Sher & call the games. Jones has the postgame ton is the originat- scoreboard. The xcMO postgame locker ing station. The room show after home games is being Denver Broncos KTLN Denver is games are sold on the network with sponsored by Swift Dodge through broadcasting five preseason games and one -half to Lone Star Brewing through Arthur Katz. Tom Hedrick does play - 14 regular- season games. About 40 sta- Glenn Advertising and one -quarter each by -play and Bill Grigsby does color. tions on the Intermountain Network to Dodge through BBDO and South- are carrying the games. Bob Martin west Bell placed direct. Bill Enis and KMBC -TV Kansas City for the second is doing the play -by -play and Bob Ed Dittert are doing play-by -play and year is originating special regional net- works of preseason games, this year not only of the Chiefs but also the Houston Oilers, both projects much expanded over the seven -station network of the Radio and local TV revenues of major colleges Chiefs last season. A total of seven ex- hibition games are involved, three in Radio TV Total color, with the Chiefs packaged in five Conference Schools Stations Stations Revenues games and the Oilers in two events. The AAWU 8 141 10 $ 354,500 Chiefs plan represents the first year of Atlantic Coast 8 254 16 72,500 a new five -year pact. The Chiefs net- Big 8 8 237 27 86,000 work totals 21 outlets, the Oilers, a Big 10 10 223 41 175,500 dozen or so. Cosponsors of the Chiefs Ivy League 8 31 8 20,400 on KMBC -TV are Wilson & Co. through Mid -America 7 48 9 11,800 Campbell -Mithun, Falstaff Brewing Missouri Valley 6 24 3 15,000 Southeastern 10 420 63 216,000 through Dancer - Fitzgerald - Sample, Plymouth & Southern 7 35 3 8,200 Dealers through Young Southwest 8 200 18 118,300 Rubicam and RCA Victor Distributing Western Athletic 8 81 8 31,300 Co. through Associated Advertising. Independents* 32 504 225 242,450 Co- sponsors on XMBC-TV for the Oilers Total 120 2,198 428 $1,351,950 games are Household Finance through * Does not include Notre Dame revenues from Mutual. Needham, Harper & Steers; Schlitz through Burnett; Commerce Trust Bank and Blue Cross, both through Valen-

40 (LEAD STORY) BROADCASTING, August 12, 1968 tine -Radford. Seven local pregame Bankers Trust through Ted Bates. Char- California, Arizona shows are being shared by Cooper Tires, lie Jones is doing the play -by-play on and Nevada, six direct, and Mildren Food Stores through the first four games with Bob Murphy stations larger than Ferman & Papin. Announcers are Char- calling the last. Dick Young is doing the network assem- lie Jones on play -by -play and Tom Kel- the color on all five games. WNBC -TV bled last season. ly and John Sanders on color. New York will carry the regular AFL Lyle Bond an- WDAF -TV Kansas City, which is car- schedule from NBC. nounces these rying the NBC -TV coverage of regular- games. Sponsors are season games, has a package of pre- Oakland Raiders KNEW Oakland, Home Federal Sav- game and postgame shows. Household in the third year of a three -year con- ing & Loan Associa- Finance through NH&S takes one -quar- tract, is feeding five preseason games tion through Lane & Huff /Advertising; ter while Lee Wholesalers (Zenith) and 14 regular -sea- Jos. Schlitz Brewing through Eisaman, through Sher & Jones and Kroger son games to a 16- Johns & Laws; Ford Dealers through J. through Campbell -Mithun each take station regional net- Walter Thompson. Pre- and postgame one -eighth. work in California shows are being sponsored by Douglas and to one station Oil through Honig- Cooper & Harring- WIOD Miami is Miami Dolphins in Reno. Union ton, and Adohr Dairies through five ex- Stan- again originating the Dolphin's Oil Co. through ford Agency. hibition and 14 regular- season games to Smock / Waddell; a Florida radio net- KcsT(TV) San Diego has a one -year Central Valley contract for the Chargerss' preseason work of 30 stations. Bank through Melt- Velda Farm Dairies games. The new UHF station's agree- zer, Aron & Lernen; and Grodins of Cal- through Sanford ment calls for xcsT to provide live cov- ifornia through the Wyman Co. are erage of two preseason road games and Advertising is the sponsoring the games. Foremost Dairies major sponsor with Monday night tape replays of three through Gross, Pera & Rockey; Ranier home preseason games. All five games participations sold Ale through Mark Barnes; Treesweet locally. Bob Gal- carried by KIST are in color. Bob through Marsteller; Canadian Pacific Chandler and Emil Karas are doing lagher and Henry Airlines through Hoefer, Dieterich, and Barrow are doing play -by -play and color. The games are Brown, and Volvo through Scali, Mc- play -by -play and color. The pregame fed to KHJ -TV Los Angeles, with efforts Cabe, Scoves are sponsoring locker - shows are the 15-minute George Wilson being made to include other stations room, pregame and postgame shows. War-map with the Dolphin coach and a in California. Pre- and postgame pro- Bill King is doing the play -by -play on 10- minute program with Jim Ruppert. graming is sponsored by Fed -Mart radio and Van Amburg does the color. The George Wilson Report, a nightly Stores through Carson /Roberts. The KRON -TV San Francisco will carry five -minute program, is still open. Velda is a 1968 the regular NBC feeds of AFL games. station also carrying Kickoff Farms is also sponsoring Dial the Dol- Special program, highlight shows of all phins, 7:05 -8 p.m. Mondays, and Mon- San Diego Chargers KFMB San preseason and league games, a Sid Gill- day- Friday twice daily interviews with Diego, in the last year of a four -year man coaches' show, and all AFL games players wives by Mrs. Wilson. contract, is carrying five preseason and not shown by NBC -TV. WCKT(TV) Miami will televise one 14 regular- season games. They are fed Koco -TV San Diego will carry only exhibition game Aug. 23. It will be from to a 22- station regional network in the AFL schedule from NBC -TV. Jacksonville, Fla. in black and white and sponsored by Johnnie & Mack, au- tomobile paint shop, placed direct. A half -hour pregame show is going to par- ticipating sponsors. WCKT will also car- Dairy firm plunges into football ry the AFL schedule from NBC. New York Jets WABC New York Professional football, the darling To promote its broadcast cam- is covering five exhibition and 14 reg- of cigarette, automotive and beer ad- paign, Adohr will hand out trophies ular games in the fourth year of a six- vertisers, this year has won new sup- at weekly meetings of the Football year contract. Spon- port from a dairy farm. In what Writers Association in Los Angeles sors are Chevron amounts to the heftiest TV cam- and at Charger Booster luncheons in Oil and Schaeffer paign ever undertaken by the firm, San Diego to the Ram and Charger

i Beer through the Adohr Farms division of the "player of the week." Adohr will al- BBDO, Manufac- Southland Corp., Dallas, is heavily so present "Coach Rod Roach," a turers Hanover involved in the coming football for- one -minute spot campaign on KLAC Trust through tunes of the Rams in Los Angeles Los Angeles, KRLA Pasadena, KEZY Young & Rubicam, and the Chargers in San Diego. Anaheim, KIM Avalon -Santa Cata- and New York The dairy products firm, which lina and KFOX Long Beach, all Cali- Buick Dealers unlike its parent company is Cali- fornia. In the spots, Coach Roach through Communications Counselor. fornia- based, is sponsoring the 10- will give humorous and atypical an- Merl Harmon does the play -by-play minute George Allen Show on KMPC swers to questions posed on a typi- with Sam DeLuca on color. Sponsor for Los Angeles, and the pregame pro- cal football situation. the 10-minute pre- and postgame shows gram featuring Charger announcers In further support of the broad- is House of Worsted Tex through Alt- Lyle Bond and Bob Blum on KFMB cast effort, Adohr drivers will leave man, Staller & Chalk. San Diego. The Adohr broadcast Ram and Charger football schedules Woa-ry New York is presenting five campaign also includes a half -hour for each home delivery customer. exhibition games. Sponsors are: Chrys- color show starring Charger coach Adohr's entire campaign is being ler- Plymouth Dealers through Y &R, Sid Gillman on KcsT(TV) San Diego handled by and placed through the Rheingold Beer through Grey Adver- every Wednesday at 7:30 p.m. Stanford Agency, Dallas. tising, Wilkinson Blades and Mobil Oil through Doyle Dane Bernbach and

BROADCASTING, August 12, 1968 41 SPECIAL REPORT An overwhelmed story in Miami?

GOP convention gets biggest broadcast coverage yet, with 4,000 radio -TV news people on the scene,

but ABC's condensed reports show strength in ratings

The three television networks took dif- ferent approaches to their technical installations at the Republican Na- tional Convention. At right is NBC - TV's air control room, one of three adjacent control centers, through which inputs from 57 TV cameras passed, including the feed from the Huntley -Brinkley booth above conven- tion hall. The hierarchical production method precludes one man having to choose from the multiplicity of cam- era sources. Above: lights, cameras and just a little action in convention hall. The Miami convention presented that familiar problem to media trying to cover it full time. The story seemed to have ever a dull moment.

Television and radio networks, sta- tion between national political com- Metromedia, Post -Newsweek, Taft, tion groups and individual stations mittees and the broadcasters who come Cox and others as well as a long list made a massive coverage assault on to report their activities seems apt to of individual stations. the Republican National Convention work in the direction of still more Chicago and the Democratic con- in Miami Beach last week, and when selectivity on the part of radio -TV in vention loom only two weeks ahead and it was all over that old post- convention covering conventions. it looks like more of the same massive question surfaced again: Was the story But last week one never would have approach to the year's top, if some- worth the effort? recognized that broadcast coverage of times dull, political story. But this time there was a new the Republican convention had been cut Pay-Off Forced into a financial twist on the television network cover- back by reading the list of more than corner, ABC News did something last age and it promised to provoke much 4,000 radio -TV people who went to week that at least one of its competi- head scratching, perhaps even further Miami to get the story. tors has been thinking about doing coverage reforms in years to come. All four radio networks were making for a long time. And it was glad it did. A combination of abbreviated treat- an all -out effort, in addition to group ABC, introducing a summary type ment by ABC -TV, which saved that broadcasters General Electric. Avco. of political convention coverage, en- network millions of dollars, and fric- Time -Life, Corinthian, RKO General, joyed in the first two days a rating

42 BROADCASTING, August 12, 1988 They look like a combat team and they're called Thaler's Raiders. The vehicle, a complete mobile unit with two color cameras and its own power supply was on the scene in Miami last week, available for flash news assign- ments. Al Thaler, CBS News producer, leads the unit, which will also roam over the Democratic battleground in Chicago. Below: NBC News President Reuven Frank and George Murray (rear), executive producer, sit above the NBC control rooms, where they directed the network's coverage strat- egy. All the networks have something new to ponder following ABC News' rel- ative success with selective coverage. edge over CBS and NBC during early evening hours when it threw enter- tainment programing against them. Early in the week its summary news program appearing from 9:30 -11 p.m. scored about evenly with the news pro- graming of the other networks, who maintained their traditional gavel -to- gavel coverage throughout the formal proceedings (see page 48). By Wednesday, when the excitement picked up with the nominating process, NBC and CBS regained their custo- mary rating advantages throughout the evening. but the lesson had not been lost. The tedium of long political con- ventions, no matter how spiced with lively news commentary on a given net- work is not going to attract as large an audience as can be achieved by enter- tainment fare on another. ABC News President Elmer Lower. clearly pleased with developments at midweek, fold BROADCASTING, "It's go- ing great. There's no doubt about the success of this method. There are tech- nical problems but with the convention program itself so dull, this is the only way to do it." Mr. Lower said ABC had spent an estimated $1.6 million on the Miami effort. That compares with estimated convention costs (combined coverage costs for GOP and Democratic con- ventions) of $10 million for CBS and $12 million for NBC. Color It Green ABC News's $1.6 million expense is not appreciably dif- ferent from the amount it spent on with the International Telephone & Comments Escalate The ABC move covering the 1964 GOP session in San Telegraph Corp. following Justice De- had the unusual effect of drawing Francisco. The relative difference. how- partment objections. Mr. Lower said network news presidents into com- ever, is significant because of the much the ABC News budget would have been ments about ratings, a field normally greater cost of producing in color, 535 million for the current year had reserved for network publicists and which was not done in 1964. the merger with ITT gone through. As salesmen. NBC News President Reuven But the biggest financial gain for it is. ABC News has $27 million bud- Frank felt constrained to issue a public ABC was a result of continuing its geted for television and another $3 statement that: "It is pointless to evalu- normal paid schedule. except for the million for radio. ate convention coverage by comparing 9:30 -11 p.m. blocks, instead of adding It is ironic that a financial excuse its size of audience with the size of the cost of pre -empted entertainment should have been the cause of the first audience attracted by entertainment programing to that of increases in news departure from the established cover- programs. budget necessary with the gavel -to -gavel age pattern, a step that many network "We judge ourselves on how well we method. news people think should have been achieve our aim of effective coverage, ABC blames its reduced news budget taken a long time ago by at least one on how well we have met our problems, we on its failure to consummate a merger of the networks, if not all of them. and perhaps on how well do in 43 BROADCASTING, August 12, 1968 comparison with the coverage of other erage beyond the proceedings in the NBC -TV's 341/2 hours included a news organizations." He did not fail convention hall itself are related to the special Tuesday afternoon and a break- to note "we are attracting . .. bigger strike, and its aftereffects, if settled, away Tuesday for a news conference audiences than any other network's of electrical workers there (see page with Nelson Rockefeller which never convention coverage." 48). came to pass. Of the 11 hours Monday, But it was clear there was a renewed The Record The three television seven and a half Tuesday, 101/2 pressure placed on convention cover- networks devoted about 77 hours to the Wednesday and scheduled six Thurs- age patterns. Another NBC executive Republican convention. (The figure is day, approximately seven and a half confided that "networks ought to stand from the start of the convention through came at a time when the network aired up to the political parties and use their what was scheduled through 11:30 p.m. convention -oriented programs with reg- muscle" to get them to cut the trivia Thursday.) ular sponsorship (such as the Today from their conventions. "It's clear," he ABC -TV's 90- minute reports each show) or would ordinarily be dark. said, "they expect television to give night added up to six hours of cover- them four days of promotion." age, with an additional two hours for A CBS representative said ABC's live coverage of the balloting early success was bound to have impact on Thursday morning and Candidate Rich- Debate assured the other networks and possibly, sec- ard Nixon's news conference Thursday ondarily, on the thinking of the poli- to announce his choice for the vice tical parties, which might be persuaded presidential nominee. Of this eight if 315 is waived to streamline their proceedings if they hours, one and a half were nonpreempt- realized the whole show was going to able time because the network is ordi- Nixon accepts CBS offer get less network coverage no matter narily off the air. what they did. CBS -TV's 34 hours were broken to face his rival - It seemed unlikely that any major down into 11 on Monday, plus a short changes would be made in CBS News news conference with Ronald Reagan now it's up to House or NBC News plans for covering the at 4 p.m.; six and a half on Tuesday, Democratic convention in Chicago. Bob with an additional half -hour for Rich- Priaulx, convention specials producer ard Nixon's news conference at 8:15 Republican presidential nominee for NBC, said there had been a lot a.m.; 101/2 on Wednesday; and a Richard M. Nixon again affirmed his of discussion about what would be scheduled five on Thursday, with three support of a Section 315 suspension done in Chicago, but coverage as interruptions totaling a half hour in last week as CBS Inc. continued to planned in previously announced sched- the morning for another Nixon news lead the push for legislation that would ules was still anticipated. But the Chi- conference. Of this total, about five permit televised debates between presi- cago questions and the extent of cov- hours was nonpreemptable time. dential and vice presidential candidates

The networks were allowed two porta- ble cameras each on the floor of the Miami convention. The Republican National Committee took a tough line with broadcasters this year, claiming television had been a prime cause of the confusion at the 1964 GOP con- vention at the Cow Palace in San Francisco. Observers of the technical performance of the mini cameras agreed that when they were good they were very good, but on occasion they ran into interference in the frequency - crowded environment of convention hall. Here a CBS portable crew gets ready to take to the floor. Below: ABC News president Elmer Lower at ABC control.

44 (SPECIAL REPORT) BROADCASTING, August 12, 1968 without opening broadcasters to fringe - agreement had been reached between informed all three networks the Messrs. party claims for equal time. them for a preconvention joint appear- McCarthy and Humphrey are prepared Moments after Mr. Nixon appeared ance on TV -are on record as favoring for a 60- minute encounter on either at his first news conference after gain- suspension of Section 315. Senator Aug. 23 or 24 and suggested that the ing the Republican nomination for Eugene J. McCarthy (D- Minn.) says hour be divided into three parts, each President early Thursday morning he favors outright repeal of the equal - conducted by a different moderator. (Aug. 8), CBS hand -delivered a letter time law, and Vice President Hubert The next move is up to the broadcasters. to the nominee from CBS Inc. Presi- H. Humphrey is on record as favoring The first 20 minutes would focus on dent Frank Stanton offering CBS time passage of a suspension measure simi- domestic issues; the second 20 on and facilities for participation between lar to that enacted in 1960, which per- foreign affairs, and the third would Mr. Nixon and his Democratic op- mitted the Kennedy -Nixon debates involve a discussion on each man's con- ponent "in a series of broadcast dis- (BROADCASTING, May 20). Such a sus- cept of the Presidency. But the sections cussions of the issues in the coming pension resolution has passed the Sen- could be shortened, it was noted, to campaign." ate and is under consideration by the allow time for some direct dialogue be- Later in the morning Mr. Nixon's House Commerce Committee. tween the candidates. news secretary, Herb Klein, said the The forthcoming Humphrey -Mc- former Vice President had accepted Carthy joint appearance -which may Dr. Stanton's invitation. In his letter include direct candidate -to- candidate A rein to Mr. Nixon, Dr. Stanton noted that exchange in the manner of a debate - tight the CBS offer was "contingent only is seen as helping to add pressure on upon waiver of Section 315. . and the House panel to report out the on TV coverage agreement on time, place and format." Senate resolution (S. J. Res. 175). The Assuming that agreement in prin- committee has been notably reluctant ciple on the part of both major -party to vote on the measure, and, before the It was law and order through the nominees could be reached, Dr. Stan- convention recess, voted to postpone corridors and on the floor of conven- ton said, he was proposing a meeting consideration of the measure until Sept. tion hall in Miami Beach last week as of representatives of the network and 11, after both parties have chosen a political rallying cry of 1968 carried the nominees "as soon after the Demo- their nominees (BROADCASTING, July over into policing of the media coverage cratic national convention as possible." 29). of the Republican National Convention. Richard S. Salant, CBS News president, Next Move Late last week, a Hum- Overwhelming security forces and was named as the CBS representative. phrey spokesman said, agreement had strict implementation of media pro- Democrats OK Both contenders for been reached with the McCarthy camp cedures by the Republican National the Democratic presidential nomina- on a format for the preconvention Committee ran up against overwhelm- tion -who announced last week that joint appearance. The two groups have ing numbers of men and tons of equip-

And they're after him. Governor Rocke- feller and wife Happy disembark at Opa Locka Airport and CBS Radio convention anchorman Robert Trout (r) appears to be having a hard time getting a microphone in edgewise. At left: The ABC -TV control room during the presentation of one of the 90 -min- ute evening summaries offered by the network. ABC limited itself to 17 con- vention cameras this year in its effort to reduce costs. Three of them were in mobile units stationed at the major candidates' hotels. ABC used 12 film crews to support its experiment in convention coverage since its sum- mary technique gave it time to pre- pare film for the evening show.

BROADCASTING, August 12, 1968 45 The cameras were all over town. Here an NBC cameraman, appropriately dressed against the Miami sun, awaits a candidate's arrival at a Collins Ave- nue hotel. Mobility was at a premium during the week of Republican politi- cal activity and several cherry picker units were pressed into service. Below: An ABC portable camera zeroes in on a moving target. Milling around on the floor of the convention hall was as common as the occurrence of a politi- cal speech. Newsmen covering the floor during the GOP meetings were given fifteen- minute passes to get their work done as the Republicans took a tougher line with the media.

meat rallied by the broadcasting in- for a committee on convention reforms. times does a better job of covering dustry to cover the first segment of the When television crews got to Miami itself than the political history unroll- year's top political story. More than this year, they found that the reforms ing before its cameras. 4,000 radio-TV related personnel from proposed by that committee were ex- Broadcasters on the other hand may secretaries to top brass attended the pected to be effected to the letter. Had counter that political conventions tend convention. broadcasters not won some compro- to be dull when covered in entirety. The potential for an explosive con- mises from the convention arrangements All of this adds to support for a more frontation between television and the committee they might have had no selective way of covering the conven- GOP was enormous. And the potential roving television cameras on the floor tions, a course successfully undertaken grew as the convention week progressed. of convention hall. by ABC News, the first major TV net- But as the big story evolved from a Delicate Balance How to treat the work to depart from gavel -to -gavel cov- Rockefeller threat at the beginning broadcast media firmly without anger- erage of a national political convention through a Rockefeller and Reagan ing them was a nagging problem for the (see page 42). double -team challenge for Nixon dele- Republicans. Many of the GOP con- Wrong Feet Broadcasters and the gates, to an anticlimactic Nixon victory ventioneers this year-a majority GOP got off to a bad start in Miami in the heat between broadcasters and the questioned by this magazine though not a bitter session between network pro- GOP organization seemed less relevant. necessarily from a statistically accurate ducers and Donald Ross, vice chairman There was little doubt that residual sample -feel that the big -name televi- of the Republican National Committee, resentment in the Republican National sion commentators are a liberal-oriented the man in charge of convention ar- Committee for broadcasters had car- bunch and are inclined to put a liberal rangements. ried over from the 1964 Republican slant on their commentary. According to George Murray, NBC convention in San Francisco at which The enormous media involvement in executive producer for the network's television and radio crews had been the convention -especially television - convention unit. Mr. Ross told him charged with interfering with the pro- dominating the decoration of the con- and representatives of the other net- ceedings, making a cluttered mess of vention hall itself and filling adjacent works: "The Republican Party has the convention floor, and displaying halls and outside areas with men and leased this building [convention hall] rude and intrusive manners in obtain- equipment, thrusts news organizations from the city and we'll decide where ing interviews. At that convention NBC willy nilly as ever -present background you can have cameras and phones. News correspondent John Chancellor into the political story that is taking Broadcasters didn't lease this building was dragged out of the San Francisco place. The whole effect is as promo- and they have no right to decide." At Cow Palace while reporting his own ar- tionally important to network publicity that point, says Mr. Murray, he told rest. departments as the news story is to Mr. Ross it was television's constitu- The 1964 session had resulted in news departments. This lends weight to tional right to cover the event. former President Eisenhower's calling the argument of critics that TV some- Then Mr. Ross reportedly iterated:

48 (SPECIAL REPORT) BROADCASTING, August 12, 1968 Birds of a feather Ben Franklin and Vincent De Pietro (hidden below cam- era at left) take a break during a lull in the lull. Below: CBS News used a five -rank control setup with separate vans housing controls for feeds from its anchor booth, floor positions, perimeter positions, an analysis studio and remote cameras, so that all feeds were screened through five interme- diate editors before a final picture for the air was chosen. Bob Wussler, exec- utive producer, is second from right. Practically all of CBS equipment, con- trol rooms included, was on wheels, ready to roll to Chicago for the Demo- cratic convention.

which he sang several paragraphs of the Republican Party platform. But there was no evidence that the program had been kept off because if its content. ABC -TV used the personal invective of William Buckley and Gore Vidal in nightly segments within its summary coverage in an effort to liven things up. There were relatively few instances of friction between reporters and poli- ticians although there was a noticeable increase in reporters' outspokenness and aggressiveness in questioning during the convention. NBC's Sandor Vanocur, in a persistent line of questioning about Michigan Governor Romney's motives at the convention, eventually asked if the governor had any presidential as- this They used to be allowed four cameras "You have no right to be in build- pirations. He elicited a bitter "no, you each: now they're allowed two." ing. If you're telling me that, it isn't fellas killed me a long time ago. I have thought true." Describing the meeting Mr. Over -all, Mr. Johnson no intention of starting again." broadcast at the convention Murray said: "Mr. Ross is an unreason- activity Newsmen at the convention -not just he had able man." had been temperate, but said television newsmen -were continually that An ABC official present at the ses- heard some delegates comment commenting on the highly organized unfortunate habit sion said Mr. Ross had been "down- broadcasters had the artificiality of it all. When ABC -TV's cameras on someone in right nasty." of training their Frank Reynolds, in a TV colloquy with Eventually the television networks the audience who was snoring or other- other ABC reporters, referred to Cali- were each allowed two portable cam- wise not paying attention to proceedings fornia's presidential hopeful Ronald eras on the floor of the conventions and at the rostrum. Reagan as "Ronnie baby" it seemed was three cameras in the long front corridor In fact the convention coverage more as though he was keeping with the of the convention hall with restrictions dotted with outspoken political com- spirit of the convention, than overin- on their placement. mentary from television newsmen who dulging in flippancy. The rub did not end there. After the frequently referred to the charade qual- first night of coverage Republican of- ity that attends the convention process. ficials came through the corridors or- and this extended to remarks about Crowded hall, dering some network phones along the some politicians on the scene. The com- wall pulled out and demanding cam- ment of NBC News's David Brinkley crowded spectrum era positions be strictly maintained. on Maryland Governor Spiro Agnew. In modern conventions, the GOP View Commenting on rela- later named as running mate by Repub- political has way to the tions with the broadcasters, Gardiner lican victor Nixon is an example. Mr. smoke -filled room given Inside conven- Johnson, chairman of the Republican Brinkley suggested it was pretension on signal -filled auditorium. National Committee's radio -TV sub- Agnew's part to say that he represented tion hall in Miami Beach last week the committee, said the firm rein was defi- the views of the people of Maryland complexity of communications circuits was nitely a result of the way the previous when he had never asked the people of astounding - sometimes confound- Republican convention had been cov- Maryland for their views. ing. The air was thicker with electro- ered. Mr. Johnson said: "The TV peo- Moments of Relief All three TV magnetic radiation than with smoke. ple had gotten out of hand." The major networks were at pains to inject some In addition to the tangle of wires there nuisance, he said, had been TV floor wit into their coverage of conventions, was a profusion of radio signals being cameramen, adding: "The people of and this sometimes ruffles feathers. transmitted in the hall. Television and America think they're the biggest dis- CBS-TV hired columnist Art Buch- radio networks as well as other media turbance at national conventions. We wald for this job. His third show never were using dish antennas placed around syanted to get them all off the floor. appeared. It had included a segment in the walls and limited -range radio -fre-

BROADCASTING, August 12, 1968 47 feller had used three five- minute shows. WTV,r(TV) reported a Rockefeller buy A shortened treatment pays off of minute spots totaling $4,175 and a Nixon buy of $650 worth of ID's. ABC -TV's condensed convention stronger competitive standing for its Just what effect the candidates' coverage last week gave it a ratings political shows than it had achieved media splash was having on the dele- advantage it had never before before. On Wednesday, the night of gates was difficult to say. Some of the achieved in competition with CBS - balloting, however, ABC's regular message was clearly being lost on the TV and NBC -TV during head -to- early- evening shows lagged slightly natives. A matron with skin tanned to head political coverage. On Monday behind CBS -TV's and NBC -TV's leather, on a tour of convention hall, and Tuesday it outdrew each of the convention coverage, and the others' turned to her comrade and said: "What other networks during the early eve- as -it- was -happening programing out- does GOP stand for anyway ?" ning when it was broadcasting regu- scored ABC -TV's wrap -up format lar programing and the others were by larger margins than on the first covering the Republicans. And the two nights. Following are national lead -in from early evening gave it a Arbitrons: A different show ABC CBS NBC slated for Chicago Monday Rating Share Rating Share Rating Share 7:30 -9:30 10.6 26 9.9 25.5 10.3 27 9:30 -11 10.0 23 10.9 25 12.0 28 Labor problems continued to plague Tuesday the preparations in Chicago last week 7:30 -9:30 14.4 38 7.5 21 9.3 26 for the Democratic convention to open 9:30 -11 9.4 22 11.5 27 12.5 29 there Aug. 26. Yet there was some Wednesday hope that new agreements could help 7:30 -9:30 11.0 24 12.3 28 14.4 33 ease the situation. 9:30 -11 8.1 17 14.9 30 17.9 37 Here is how one network planner summed up the situation last Thursday: "Broadcast coverage of the Demo- crats outside the convention hall may quency transmissions. some for internal and along the roads they kept coming well come off a little 'dirty' because communication between floor reporters at you. Small planes plied the sky of the telephone strike, but not quite and their control centers, some for live along the Gold Coast with trailing as rough as if we were out somewhere radio and TV coverage of the conven- political reminders. Boats carried bill- suddenly covering a disaster-type story. tion in progress. boards. Buttons, balloons, bumper Inside the amphitheater things will be Security men and other support per- stickers, print advertising abounded. better. The color -TV lighting is incredi- sonnel used walkie- talkies; small trans- Generally the message was brief, most ble, nothing like it ever before -and mitter- receivers were everywhere. In often just the candidate's name, the consider you have to light this hall that sea of radio transmission there was intent being not so much to extol the like a circus." bound to be some interference among virtues of his political philosophy as Facilities installation work continued signals and there was. to create the illusion of the ubiquity of on a crash basis at the amphitheater. On the first night of convention cov- his support. The telephone strike rules still would erage there were several instances of Radio and television, particularly curb any significant live coverage from disrupted network TV transmissions. closed -circuit TV, were used heavily the downtown hotels where delegation During live pickups from an NBC floor by candidates Nixon and Rockefeller. and caucus news breaks heavily and reporter with a portable camera, the South Florida Closed Circuit, which unexpectedly. As of late last week it TV picture began to roll on the screen feeds signals on two channels into 20,- still looked as though much of the and the audio portion became fuzzy. It 000 rooms in hotels and apartments hotel coverage would have to be by along Miami Beach, video tape and news film. The tele- was later determined that an internal provided them with an exceptionally well phone local of the International Brother- ABC audio communications circuit, op- targeted con- vention delegate audience. most all hood of Electrical Workers, with the erating close to a harmonic frequency of it being quartered within the reach support of other unions and Chicago's of the NBC transmission, had been re- of its wires. Richard Nixon and Nelson city hall, was standing firm against any sponsible for the problem. Rockefeller spent over $8,000 each on use of rooftop microwave installations Similar problems occurred, especially the cable system, Mr. Nixon using by the networks themselves. in broadcast audio from wireless micro- five -minute newscasts every hour plus Democratic National Committee phones, though less frequently as the one -minute spots every half hour in spokesmen had to admit that the three - convention week progressed. addition to sponsorship of six 15-minute month -old telephone strike against IIIi- convention coverage programs. Gover- nois Bell Telephone Co. was hurting nor Rockefeller used an extensive spot their show somewhat even though the Political advertising schedule on a second channel of the union had agreed to a voluntary mora- closed- circuit system, carrying 16 one - torium as far as installation work at at point of purchase minute spots daily. the amphitheater was concerned. Even The four commercial VHF television if the strike were to be quickly settled, The names came at you from every- stations in Miami all got some of the the "point of no return" set by phone where in Miami Beach last week. It political business. WCtx -TV said the company officials is pegged for early was here a Reagan, there a Rocky, Nixon people had ordered four 20- this week if there would be any benefit everywhere a Nixon. No medium was second spots; wcKT(TV) reported Gov- from settlement -except for hotel cov- left unused in last- minute attempts to ernor Rockefeller buying eight one - erage. of course. "and even there a shift or maintain the affections of dele- minute spots, with Mr. Nixon carrying thousand men working one hour could gates to the Republican National Con- some ID's: wLBw -TV said the Nixon never do the job of one man working vention. camp had bought a half-hour program a thousand hours." On the waterways and in the sky in Spanish and that Governor Rocke- Agenda The party's credentials

48 (SPECIAL REPORT) BROADCASTING, August 12, 1968 ur current atalog shows the ntire Electro-Voice rofessional icrophone line.

trangely enough, PROFESSIONAL EQUIPMENT o do Life, Time CATALOG s66

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City State Zip L hearings for delegates will begin at the with no one working until the con- who has worked on the Dick Van Dyke Conrad Hilton hotel on Aug. 19, it was tractor packed up his materials and Show and The Lucy Show, among reported, and the news crews will watch left. The stand will be built, but no one others, is producing the spots for the them closely. The networks presently is sure yet when or how. McCarthy- for -President organization. expect to cover such early stories as Silver Lining There were some The concept is for radio spots to be these by video tape and film. The plat- signs of progress. ABC News, for ex- self -generating. The only format that form hearings start Aug. 19 for two ample, was able to arrange for use of has been set up is for each person to days in Washington, switch to the Chi- a stockyards pigpen for a site to land give his name and emphasize that he cago amphitheater on Aug. 21. its shuttle helicopter, even though other or she paid for the time. They then say Construction of studios and booths helicopter operators have yet to find their piece and finish by urging listeners within the amphitheater was moving sites. The threat of a strike by TV to raise your voice for Eugene along well late last week. Vans of film editors (BROADCASTING, Aug 5) McCarthy." The special number is given technical gear from Miami were ex- eased a bit as negotiations picked up with the hope that more commercials pected to arrive over the weekend in late last week. will be generated. Chicago. Security guards last week be- And the thin thread of hope of set- The basic cadre of citizen- commer- gan tightening admission procedures tlement of the telephone strike still cial announcers -supporters were culled considerably, and officials were hopeful dangled. Both union and phone com- from McCarthy- for -President mailing the various credentials teams including pany were poised to reopen talks over lists. They were called and asked to those for the news media, would be their differences, possibly over the week- purchase radio time at a cost of S35 a able to catch up with the flood of people end if not sooner. person. The first batch of 36 radio spots expected on the scene starting today "We're very close on the wage issue at $35 a spot was placeton KLAC Los (Monday). now," a union source disclosed, "but Angeles, an all- telephone -talk station. The TV pool, to be handled by CBS - we're still pretty far apart on all other This covered the first week of the cam- TV, will involve five color cameras points." paign. Spots during the second and from various locations. Two are sched- All of which alternately cheered and third weeks were placed on KFwa Los uled for the central front -on stand: one concerned advance network planners Angeles, an all -news station, at 532 a each will be spotted at ends of the hall, as they sat in their office trailers in the spot. and a fifth will be close to the podium far reaches of the amphitheater and Some 20 spots have been solicited on stage left. struggled with rabbit -ear antennas to and produced in Riverside, Calif.. for Both NBC -TV and CBS-TV will have get even a hint of picture of Miami. placement on a local station there and TV booths in the hall. ABC -TV is not The IBEW wasn't approving of outside 37 spots have been produced in San using a booth because of its abbreviated antenna installations yet. Bernardino for play on KRNO San Ber- coverage. All of the radio networks nardino. Local McCarthy people in San have booths overlooking the hall. Bernardino have produced an additional Typical of the various and unusual McCarthy's switch 32 spots, charging commercial backers labor situations provincial to the stock- as little as $4 a spot. In all, some 150 yards amphitheater was the jurisdiction- on paid testimonials spots have been produced by the Los al dispute between two groups Wednes- Angeles headquarters of McCarthy. construction of the day that blocked "I'm Eva Korn," says the voice on with plans set to continue the radio pool camera and photographer center the 30- second radio spot. "I paid for promotion through the Democratic stand just in front of the podium. The this time myself. The nomination of convention. contractor began erection with riggers Hubert Humphrey would be a disaster. There seems to be a possibility that when the carpenters working nearby Hubert Humphrey talks about happiness the campaign may spread to still more claimed the job. A stalemate ensued and joy while our boys are being killed markets. Reportedly, New York, Wash- in Vietnam and our domestic problems ington. San Diego and San Francisco increase daily. For the past four years. may pick it up. The intention always Humphrey has spoken out for was campaign as GOP keeps birds busy the John- to have the spread to son war policy and befriended racist many communities as possible. Governor Maddox. Now he says he was A careful effort has been made to More than 20 hours of com- just being loyal to the team. A states- mercial communications satellite screen out celebrities. From the begin- man's loyalities belong to the American ning, those handling the campaign time was booked with the Com- people, not to politicians. Raise your munications Satellite Corp. last (Norman Rose Advertising Agency. voice for a real statesman. Eugene which was initially placing the time. has week to televise the Republican McCarthy. Call ." A special tele- national convention to Europe been replaced by Mark Norman Pro- phone number in Los Angeles is given. ductions, Los Angeles) made it clear and the East. And in the last month. more than 100 European countries were sched- that this would be "just plain people persons have called and arranged to was uled to receive 13 hours 25 min- speaking out." At first, Mr. Ostrof speak, write -and pay -for similar taking his tape recorder to individual utes of color TV and two hours radio commercials. 35 minutes of black- and -white homes to produce the radio spots. Last It amounts to a grass -roots, last- ditch. week a special office was set up for him TV via Early Bird and Atlantic II radio effort to stave off the nomination satellites. Japan was scheduled to in the Westwood section of Los Angeles of Vice President Hubert Humphrey and now people go to him to deliver receive 40 minutes of color TV and to promote the candidacy of Sen- via their financial and on -air contributions. the Pacific II satellite. ator Eugene McCarthy at the coming was Supposedly, people say what they Hawaii down for five Democratic National Convention in Chi- hours of color TV. also via will. with some stressing the disenchant- the cago. The idea for the unusual political Pacific II satellite. ment of youth if Senator McCarthy is oampaign originated with Harold Drey- Western Union International shunted aside at the convention and fus. president and creative was the carrier for the European director of others expressing doubt that Vice Presi- the Dreyfus Agency, and and Hawaiian transmissions; Norman Rose, dent Humphrey can be elected. A par- of the Norman Rose AT &T, for Japan. Advertising ticular effort is being made to get form- Agency. both Los Angeles. er Kennedy supporters to say: "I sup- Howard Ostrof, a television writer ported Robert Kennedy in the pri- 50 (SPECIAL REPORT) BROADCASTING, August 12, 1968 Convention tune -in Bright sayings totaled nearly 80% A note on the NBC press de- Almost all Americans 18 years or partment bulletin board in Miami older tuned into the Republican con- last week emphasized the starring vention proceedings on radio or TV at role commentator David Brinkley some time during the week-and a plays for NBC News. good number stayed with the Wednes- An advisory to the network's day night session until the end of the publicists to be on the lookout nominating process -according to a na- for quotable NBC commentator tional survey conducted throughout remarks, said, "Don't limit your- last week by Sindlinger & Co. Inc., selves to Brinkleyisms. Our other Norwood, Pa. newsmen often come up with From the convention's start on Mon- bright sayings too." day until 5 p.m. Thursday, when the Sindlinger computer incorporated par- tial figures from a sample still being taken that day, the projections indicated maries, Now Senator McCarthy is our that 79.2% of all 128 million over -18 only hope." But says Howard Ostrof, citizens (101.465,000) had seen some "We did edit but we don't censor." convention TV coverage during the The radio spots are run with a dis- week. Approximately half of the po- claimer at the end stipulating that they tential audience also heard some cov- are co- sponsored by the McCarthy -for- erage on radio. President campaign. When funds have More than 96 million were projected been available, the campaign organiza- to be watching Wednesday night, dur- tion has paid for repeats of the better ing the placing of names in nomination people- bought radio spots. (75.2% ), and 68 million stayed with their sets until after the polling of the delegations later that night (53.5 %), A key reporter stricken the Sindlinger figures indicated. The total data breakdown, from William H. Lawrence, ABC News Sindlinger's Daily Concensus Report political editor, was hospitalized in 377 for Aug. 8. shows 88.8% seeing Miami last week but was scheduled newspaper coverage of the convention, to be released for a return trip to his a percentage Albert E. Sindlinger, com- home base in Washington on Friday pany president, says is usual in such (Aug. 9). surveys, where respondents are asked Whether Mr. Lawrence will be in- only if coverage hàd been seen or cluded among ABC News's coverage listened to, with no indications of in- staff on Aug. 26 when the Democrats tensity of use, or primary dependency meet in Chicago was in doubt. on a particular media as a source of Mr. Lawrence, 52, collapsed after news. giving a report of the opening day's (Aug. 5) proceedings of the Republi- can national convention in Miami CBS portable gets workout Beach. He was taken by stretcher to CBS gave extensive use the first Super TV spots have to operate Saint Francis hospital in Miami, and -for time its portable lighting system a -sales his illness was described as a pulmonary -to in super environment. together with its digital remote con- a ailment. Mr. Lawrence WJXT dominates 100% of the edema, lung trolled TV camera, the Minicam Mark two attacks. top 25 shows ranked by homes has had prior heart VI, in coverage of the Republican con- ABC News's Frank Reynolds filled vention last week. reached /" in the 44- county, in for Mr. Lawrence on ABC -TV's The new lighting unit condenses the 52 billion North Florida/ South 90- minute convention program (9:30- light power of a color television studio Georgia market. 11 p.m.) during last week's GOP con- into a 50 -pound package. The portable vention. Anchorman on the program lighting system has two light units, each So send us your spots; we'll was Howard K. Smith. with four 800 -watt bulbs. Battery oper- make 'em super. Food, soap, ated through an electronic backpack, it cigarettes, automobiles or can run under full power for more than whatever product... move it ALTOONA three hours. CBS used the unit on a very limited basis last June to cover a part of -fast, on- JACKSONVILLE PENNA. the funeral rites for Senator Kennedy. WVAM FLORIDA CBS -TV also employed a PDP 8/S HAS A CCA computer to compile ballot totals at the BROADCAST Republican convention and flash the results to the home audience. Supplied TRANSMITTER by Visual Electronics, New York, it CCA ELECTRONICS CORP. has a memory of 4,096 12 -bit words, OA CBS AITiliate GLOUCESTER CITY. N 1 WJXT CCA CBS 1609)156 I/16 and sells for less than $10,000. 'Source Feb Mar 1968 ARG said this also was a first -time use. Subject to oualdicabons rbetew

BROADCASTING, August 12, 1968 1 The moment you begin to radiate 5 million watts of UHF... Madison Avenue gets the picture

RCA has a new transmitter -antenna combination with the kind of radiated power that reaches Madison Avenue. We call it Omni -Max (maximum UHF in all directions). Put it on -air, and you get five million watts of effective radiated power. On Madison Avenue that means coverage, and coverage means sales. And there's more than just that. You protect your investment. You cover the outlying towns before somebody else does. Nobody can "outpower" you. The new UHF transmitter is RCA's TTU -110A. It delivers 110 kilowatts of output power. The new UHF antenna is the Polygon. It is a high gain antenna. It will radiate five megawatts. In short, with this maximum power allowed by the FCC, you have the means to take over the territory. And you hold it! Call your RCA Field Man. Tell him you'd like to turn on Madison Avenue. He'll show you how five million watts of ERP UHF can reach the people who buy the time. Isn't that the kind of performance you really want? RCA Broadcast and s Television Equipment, ¡T- Building 15 -5, Camden, N.J. 08102

The RCA Omni -Max system is the most powerful UHF antenna -transmitter combination you can buy. The transmitter is RCA's TTU -11 OA, featuring diplexed amplifiers with efficient vapor-cooled klystrons. Ready for remote control. Combine it with the new Polygon five -sided Zee -Panel antenna, which features uniform pattern, excellent circularity for super -gain UHF.

BROADCAST ADVERTISING Media men want ratings review

Experts at major agencies say TV research must be refined to measure individual viewing; first step: a basic study of how to do it

Concerned by rising television costs, viewing," one media executive stated. would be willing to work on such a a group of leading advertising agency "The methodological study may turn project if arrangements were worked media specialists called upon all seg- up the need for something completely out. Among other advertising associa- ments of the industry last week to fi- new or a refinement of some existing tion groups receiving the memorandum nance a major methodological study of techniques. The ultimate research by was the Association of National Adver- television ratings with the primary ob- the measurement service may not neces- tisers. jective of ultimately obtaining informa- sarily be more expensive. Perhaps, what Methods Outdated The memoran- tion on the individual viewer in prefer- will be indicated is only three, four or dum noted that against a "dynamic ence to the present household informa- five reports a year, instead of more background" of industry changes, in- tion. frequent delivieries." cluding rising costs, multi -set house- The proposal for a methodological According to another media executive holds and more sophisticated tools by study was contained in a four -page with a leading advertising agency, the media planners, the television audience memorandum developed by media re- proposal would appear to have merits measurement field has remained fairly search directors from 15 major adver- and, he said, it comes down to this: static. The document claimed that audi- tising agencies and distributed to the "We [at the agencies] feel something ence data is collected through essentially three television networks and a number should be done. What is being sought the same methods as were in existence of industry associations. It emphasized is the definition of what a viewer is and ten years ago. that the cost pinch is affecting not only the best way to go about obtaining data The reasons for a study at this time advertisers but also broadcasters, pro- about him." were outlined in the memorandum in gram packagers and the advertising He said, however, the media direc- these words: agencies, which are spending larger and tors' proposal would need "recognition Present rating methods have evolved larger amounts of money on audience and definite support- including money" from unvalidated techniques which were research. from TV sources, including the net- designed primarily to provide household A task force from the Media Re- works, trade associations and program "program popularity" measures. search Directors Council, an informal packagers, as well as from agencies and Television growth and the direction group of agency specialists, has called advertisers. of its growth (evolution into a personal on officials of the TV networks and a One media executive with a top viewing medium) are signaling the number of industry trade associations, agency said "this came about front a obsolescence of such household infor- and in preliminary discussions has ex- general feeling that television research mation. The rapid growth of multi-set plained the project and its objectives. is not progressing rapidly or far enough. households and the active use of multi - The group that is spearheading the We would like a definition of the tele- sets within households, plus the growing methodological study includes Edward vision audience -what is it? And, we portability of the television viewing re- Barz, vice president and national direc- would like to get to the best means of ceiver, underlie this trend. The trend is tor of Media, Foote, Cone & Belding; how to measure this audience." being recognized by broadcasters in Jack Hill, media research director, The proposal was placed informally their movement toward program di- Ogilvy & Mather; Bernard Lipsky, vice before the Advertising Research Foun- versification and improved CATV fa- president and manager, information dation. An ARF spokesman said it cilities. And there have been attempts services, Compton Advertising, and to organize additional networks. Jean Rosenthal, vice president and as- Advertising and marketing spe- sociate media director, Lenen & Newell. cialists, in concert with media planners, Officials Reluctant Network and in- Zenith buys heavily have grown more sophisticated in the dustry trade association officials were planning tools used in recommendations reluctant to discuss the proposal-its Zenith Radio Corp., Chicago, for the expenditures of today's larger merits or demerits -or to venture plans to spend a record budget in advertising investments. Advertising and whether financial support for a study the advertising of its television marketing targets are increasingly de- would be forthcoming. They indicated and radio product this fall with fined in terms of individuals, individual that the entire proposal was still in a the media list including a new characteristics and individual product preliminary and tentative stage. local spot TV program for dis- consumption patterns. Moreover, a new Several agency executives questioned tributors as well as network TV, demand is growing for the use of qual- voiced the view that a methodological newspapers and magazines. Al- itative audience measures to modify the study would be a step in the right direc- though Zenith never tells the exact quantitative totals typically used. This tion. They felt there is an urgent need totals, the increase alone for the development makes it more important for such research and that it deserved fall quarter exceeds $2 million. than ever to insure that the basic the support of all segments of the in- Zenith's agency is Foote, Cone & quantities are accurately defined and dustry. Belding, Chicago. measured. "We need more data on individual Industry efforts to judge the ad-

54 BROADCASTING, August 12, 1988 BAR network TV- billing report for week ended July 28

Broadcast Advertisers Reports' network -TV dollar revenue estimate-wect ended July 28, 1968 (net time and talent charges in thousands of dollars) Total Total ABC CBS NBC minutes dollars Week Cume Week Cume Week Cume week week 1968 1968 ended Jan. 1- ended Jan. 1- ended Jan. 1- ended ended total total Day parts July 28 July 28 July 28 July 28 July 28 July 28 July 28 July 28 minutes dollars Monday -Friday Sign -on-10 a.m. $ $ 145.8 $ 46.4 $ 2,132.8 $ 310.8 $ 9,867.8 60 $ 357.2 7,064 $ 17,146.0 Monday- Friday 10 a.m.-6 p.m. 877.3 34,701.9 2,155.8 85,176.7 1,637.3 63,666.5 774 4,670.4 26,940 183,545.1 Saturday- Sunday Sign-on-6 p.m. 409.7 28,897.7 381.0 24,830.6 469.0 13,573.3 201 1,259.7 6,989 67,301.6 Monday-Saturday 6 p.m:7:30 p.m. 186.8 9,026.1 384.6 16,474.9 494.9 17,414.5 87 1,066.3 2,633 42,915.5 Sunday 6 p.m: 7:30 p.m. 32.0 3,290.9 117.7 5,867.3 48.9 5,418.9 14 198.6 615 14,577.1 Monday- Sunday 7:30 p.m.-II p.m. 3,538.0 139,473.4 4,234.5 175,779.0 4,422.0 172,214.8 482 12,194.5 13,049 487,407.2 Monday -Sunday 11 p.m: Sign -off 351.9 9,819.3 27.0 1,420.7 361.3 12,740.5 76 740.2 2,208 23,980.4 Total $5,395.7 $225,355.0 $7,347.0 $311,682.0 $7,744.2 $294,896.3 1,694 $20,480.9 54,498 $831,933.3 equacy of existing data have suffered standard of acceptance. Nielsen extends from a severe handicap. While some The memorandum noted that the pro- research has been done which has raised posed course of action for the immedi- questions about the validity of data cur- ate future includes the securing of fi- rating services rently used for TV media decision mak- nancial support for the project: the ing and purchasing, no "standard of retention of an independent, unbiased The A. C. Nielsen Co. plans to pro- truth" exists for measurement of in- consultant for the project and the fram- vide more extensive reporting of per- dividual persons' television viewing. ing of a systematic and explicit plan for sons audiences and to continue to ac- No rating services are mentioned by a methodological study of television celerate its delivery of data during the name in the media research directors' audience research. upcoming television season. position paper. But at one point, it in- Under the proposal, financial support In the summer issue of "Nielsen dicates that discussions have been held would be solicited among advertising Newscast" distributed in the past with leading measurement agencies, leading advertisers, television last week, T. R. (Rod) Shearer, vice president and prod- services and their response has taken networks and stations, and program pro- uct manager Nielsen national serv- the form of improvements keyed "main- ducers and packagers. They will be for ices, said the company will include a ly to internal procedural matters, such asked to contribute funds on the basis new report, "Fast Evening Persons as sample size, sample selection, in- of a certain percentage of their TV Audiences," which will be offered a creased response rates and faster and/ billings or TV program sales. minimum 17 weeks a and will or more extensive data output." of year provide ratings and projections for 16 "None of these has effected a change Rep appointments ... persons categories. It will be mailed in basic methodology although some KNOE -TV H -R Televi- eight days after the measured week. minor testing and changes, still tied to Monroe, La.: sion, York. a 'standard' of household measures have New In addition the "Fast Weekly Evening been attempted," the memorandum ob- KRSP Salt Lake City. K.JAZ(FM) Ala- Program Ratings Report," introduced in served. "However, the users of televi- meda. Calif., WPAW East Syracuse, the fall of 1967, now is scheduled for sion ratings still do not know how ad- N. Y., KWSL Grand Junction, Colo., mailings on Sunday's, seven days from equately existing rating services are KEEE Nacogdoches, Tex.. wxvw Jeffer- the end of each one -week cycle and meeting the new requirements with their sonville, Ind., vitas( FM) Louisville. two days ahead of the previous year's slightly modified systems." Ky., KITT(FM) San Diego. KSRN(FM) schedule. The National Nielsen TV Rat- Objectives Outlined The objectives Reno and KKEY Vancouver, Wash.: Na- ings Pocketpiece will be mailed in 11 of the methodological study, the media tional Time Sales, New York. days. a two -day improvement over last research directors said, would be to yea r determine what technique or techniques Also in advertising ... The NTI/NAC Audience Demo- can provide relevant and valid measures graphics three comprehensive volumes Merger Wyatt and Williams. a division of individuals' television viewing, re- are scheduled to be mailed four days of Lennen & Newell of Texas Inc.. and gardless of economic feasibility or speed sooner even though the measured period Rogers & Smith Advertising Agents requirements; determine whether any ends 19 days later than last year. Inc., both Dallas. have combined under existing methods provide accurate The "Nielsen Newcast" also reported the Wyatt and Williams name. Rogers measurements of viewing behavior and on the estimated network TV audience & Smith personnel will move to Wyatt to what extent, if any, systematic errors tuned in to the funeral of Senator Rob- and Williams headquarters in the LTV data reported any one or more ert F. Kennedy on June 8. It placed the bias the Tower. methods, and to recommend which new total audience for the funeral at 47.04 or existing techniques come closest. at Agency move Koblitz Co.. Los Ange- million and average audience at 21.22 feasible cost, to supplying the required les. has opened new offices at 8909 West million. Average viewing household was data and meeting the agreed upon Olympic Boulevard. Beverly Hills. Calif. tuned in for six hours, 46 minutes.

BRDADCASTING, August 12, 1968 55 Short spots mushroom to 15.5% YEAR'S GROWTH REFLECTS TREND TO 30- SECOND COMMERCIAL LENGTH

The 30- second commercial announce- The study, prepared under the super- creased 1,346% on the national side in ment is growing at a rapid clip in local vision of Harvey Spiegel, TVB vice the first five months of 1968 over the and national -spot TV advertising with president -sales and marketing, shows comparable period for 1967, while the activity for the first five months of 1968 that the 30- second commercial length local gain was 662%. dwarfing the corresponding 1967 period continued its upward spurt for each of On the other hand, 60's were up 16% by an estimated 1,200 %. the first five months of 1968. In January on the local side and down 7% on na- The proliferation of the 30- second of this year, the 30- second length ac- tional; ID's up 22% local. down 7% announcement is documented in an counted for 9.1% of all local and na- national; 20's up 18% local, down 1% analysis made by the Television Bureau tional -spot announcements and the per- national. of Advertising and made available to centage rose each month until it attained "It appears then that on the local BROADCASTING last week. The study uses 15.5% in June. side, the increased use of 30's has not figures compiled especially for TVB by TVB stressed that the "unpiggy- cut into the use of any of the other Broadcast Advertisers Reports in 75 backed" 30 is a "recent phenomenon," lengths," the study noted. "The sizeable markets and pinpoints nonnetwork ac- and continued: gains we have been experiencing in the tivity (local and national spot) by var- "As late as the first quarter of 1967, use of television by local retailers can ious commercial lengths. 30's accounted for less than 1% of all evidently support the growth of 30's One portion of the study compares nonnetwork activity. Faint signs of the without deterring the increased use of nonnetwork activity by commercial growth of 30's could be seen during the other commercial lengths. length for one week in May during second quarter of 1967. By the end of 60's Cut "On the other hand, the 1965, 1966, 1967, and 1968. The results 1967, 30's accounted for 6.4% of all use of 30's by national -regional adver- show that all commercial lengths, with nonnetwork activity. The most recent tisers has cut heavily into use of 60's the exception of the 30's and the 60- data available at this writing puts 30- and appears to have caused some re- second piggyback, showed declines in second spot activity at 15.5% [for June thinking about ID's." numbers from the sample week in 1965 1968]." TVB predicted that at the present to the one in 1968. An increase of about Impact Felt All segments of the rate of growth, 30- second announce- 1,800% was shown for the 30's and a broadcast day "have felt the impact of ments will account for 20% or more of gain of almost 100% for piggybacks the growth of the 30's," TVB pointed the total by the end of the year. from 1965 to 1968. out. During the first five months of "The emergence of the 30's to their 1968, almost 10% of nonnetwork ac- current position of usage certainly in- tivity in the daytime segment was com- dicates that many advertisers are more 30-SECOND COMMERCIALS AS A PERCENT posed of 30's, the bureau reported, than willing to pay more than 50% of OF ALL NONNETWORK ACTIVITY while prime and late fringe time ac- the corresponding minute rate to resolve 1967 1968 counted for 12 %, early fringe, 13% their problems inherent in their piggy- Jan. 0.9% 9.1% and late night, 13.5 %. back operations," Mr. Spiegel remarked. Feb. 0.8 10.8 March 0.9 11.7 During the first five months of 1968 "Just as important, the single product April 1.0 12.3 versus the same period of 1967, the advertisers now have access to the 30- May 1.6 14.1 share of 30's has grown from about 1% second length which will enable them to June 1.7 15.5 to 12 %, while the shares of the ID's. effectively increase their reach and fre- July 2.9 the piggybacks, the regular 60's and quency," he said. Aug. 3.3 Sept. 4.3 the 20's all have declined. The share of In closing he said. "there is little Oct. 4.9 the 60's dropped most sharply, from doubt in our minds that when adver- Nov. 6.3 58% to 51 %, and TVB commented: tisers get even more accustomed to Dec. 6.4 "From this comparison, it appears scheduling 30's, they will place little that the 60- second commercial is the emphasis on their cost relationship to most affected by the increase in the corresponding minutes and more on an BAR-75 markets, one week per month NONNETWORK 30's ACTIVITY BY DAY 30's." evaluation of actual value received." PART JAN.-MAY 1968 In an attempt to isolate further the

% OF TOTAL ACTIVITY effects of the 30's on other lengths of Daytime 9.6% commercials, TVB designated 36 of Marsteller and Zlowe Early fringe 13.0 BAR's 141 product categories as "local" Prime 11.9 (i.e.: food stores, department stores Late fringe 11.8 in and public utilities, etc.) and re- join agency merger Late night 13.5 the maining 105 categories as "national." Total day 11.8% Marsteller Inc., New York -based BAR -75 markets The study reveals that 30's have in- agency with primarily industrial- adver- tising clients, announced its merger with Zlowe NONNETWORK ACTIVITY-SHARE BY COMMERCIAL LENGTH consumer-oriented Co., New (ONE WEEK IN MAY EACH YEAR) York, last week. Zlowe's stockholders accepted Mar - 1965 1966 1967 1968 ID's 15.6% 15.3% 16.4% 13.3% steller stock in the acquisition. Irwin 20's 13.4 12.9 11.8 10.9 Zlowe will continue as chairman and 30's 0.8 0.7 1.6 14.1 chief executive officer and Milton Sut- 40's 0.7 0.6 0.4 0.3 ton as president and creative director. P/ B's 6.0 7.6 11.6 11.8 Mr. Zlowe will join Marsteller's board. 60's 63.5 62.9 58.2 49.6 Total 100.0% 100.0% 100.0% 100.0% Marsteller, which billed over $55 BAR -75 markets million last year, has among its tele-

56 (BROADCAST ADVERTISING) BROADCASTING, August 12, 1968 vision clients Rockwell Power Tools three months ago, supplies programs through Carl Ally, New York, will in- and Sunsweet Growers. Zlowe's bill- for using the computer and charges 50 troduce the carbonated version of ings in 1967 totaled $7.5 million, with cents per minute for time on the ma- Gatorade soft drink next month in approximately $1.5 million in tele- chine. Mr. Ochs said the computer is Gainesville, Fla.. through radio and vision, with clients including Dannon shared between 30 customers, probably print. Other test markets may be used. Yogurt, Harris -Uphan Brokers and A. including other agencies, but that Ross Goodman & Sons. Roy is the first to announce its sub- Networks cash in The agencies have no client conflicts scription. and share National Distillers as a client, The agency estimates the system on drama, adventure with Zlowe handling liquors and Mar - shortens a day's analysis to 10 minutes. steller, chemicals. The leading network program cate- Business briefly ... gory in terms of revenue during the first six months of 1968 was drama and ad- Gerard says station Interwoven Socks Co., New York, will venture, which accounted for more for the market later this aim Negro than $110 million to ABC -TV, CBS -TV with geared key mishandled contest month, radio spots for and NBC -TV combined, according to Negro -oriented outlets in five eastern an announcement today (Aug. 12) by are: WWRL New A "Lucky Bucks" contest which cities. The stations Broadcast Advertisers Reports. York, wvoN Chicago, WDAS Philadel- proved unlucky for an Illinois radio Other leading program classifications Inkster -Detroit and wot. station accused by the FCC of "mis- phia, walls during the first half of the year (in Washington. Agency: Altman, Stoller. leading advertisements" was the sta- order of revenue) were feature films, tion's Chalk, Advertising Inc., New York. own operation and not that of the almost $91.8 million; variety, more than company which fathered the idea, ac- Chrysler Corp., Detroit, through Young $82.8 million; situation comedies $73.4 cording to the president of a Baltimore & Rubicam, New York, has purchased million; daytime serials, $73.3 million. promotion firm. time on three of ABC's four radio BAR's compilation contains figures for Claude Gerard, head of Azrael Pro- networks for a campaign to run during a total of 23 program categories ductions, said the contest run by wcvs September. The drama and adventure program Springfield, Ill., was based on his firm's type produced the most revenue for "Swap Dollars" promotion; but, he Arthur Murray Inc., through Kane, ABC -TV during the first half of 1968 added, "it wasn't obviously handled ac- Light, Gladney Inc.. both New York, with more than $50.4 million, while cording to our published has purchased spots on instructions. one -minute the top category at CBS -TV was situa- They did it on their own and got into NBC -TV's Tonight Show beginning in tion comedies, $51.5 million. At NBC - trouble on their own." late September. TV the game show classification, with The advertisements in question were Royal Crown Cola Co., Columbus, Ga., almost $38.1 million, was the leader. broadcast during the summer of 1967, when wcvs distributed 100 one -dollar bills in the greater Springfield area and offered prizes based on the bills' serial LOCAL FALL PROGRAMMING TIME numbers. According to the FCC, claims by the station that listeners could win up to $1,000 each and that as much as MEANS LOCAL ra $100,000 "could be given away" were inflated and "improper." The commis- ilW s O rg elk; sion granted wcvs a one -year license MEANS FIRST -RUN renewal as a warning against recur- rence of "misleading advertisements." (BROADCASTING, July 29) . liZor?es MEANS PRIME -TIME Ross Roy plugs in r tes to computer bank MEANS BLOCKBUSTER Ross Roy of New York last week mortes announced its subscription to a com- puter data bank system which supplies reach, frequency and "impact value" `THE 10th information at the dial of a telephone. Malcolm B. Ochs, agency vice presi- VICTIM" dent of media and research, and Diane Galarza, media supervisor, demonstrated is one of the system last Thursday (Aug. 8) which 250 BIG uses a teletype keyboard, telephone and automatic coupler to connect to Tel- FEATURES mar Corp.'s computer program with media statistics. Ross Roy's data bank, AVAILABLE reached by punching a private code NOW number, consists of Simmons research ! data, which will be supplemented by Call or write E. Jonny Graff. Vice.President for Television an exclusive data bank prepared by the AVCO EMBASSY PICTURES CORP. agency, Mr. Ochs noted. 1301 Avenue of the A' encas. New York. N. Y. W019 (212) 956.5528 Telmer Corp., formed a little over i

BROADCASTING, August 12, 1988 57 THE MEDIA FCC starts work on basic cable policy BURDEN OF WHAT TO DO HARDLY LIGHTENED BY RIVAL STAFF PROPOSALS

CATV's place in the communications marketplace would lighten their ad- now going on is to determine the proper sun is under weighty appraisal by the ministrative burden. With all three de- bureaucratic niche for CATV. Senti- six commissioners of the FCC, and cisions, however, and with no judicial ment seems divided between those wish- on their decision will turn the future guidelines, the complete CATV hair ing to maintain the task force as a of the cable TV industry -whether it's shirt was put on the FCC's. permanent group, a sort of CATV going to zoom along into the strato- Workload In addition to determin- bureau, to handle what many feel is limp sphere of big industry or along ing the role of CATV in the communi- a new and separate communications a supplementary service. as as service business cations structure, the FCC is also under Others just strongly feel to broadcasting. tremendous pressure to evolve a system that since the commission has deter- The commissioners met last Monday of dealing with an almost insurmount- mined that CATV is umbilically tied (BROADCASTING, two to Aug. 5), heard able workload facing its 15 -man CATV broadcasting, the industry properly vigorous presentations by its staff, and task force. This mass has been brought belongs as a component of the Broad- came to no decision. They are due to on by the flood of requests by cable cast Bureau. meet again on this subject several times There's also sentiment. it's under- TV operators for waivers from what is over the next few weeks before there's stood, to have lodged in considered in CATV circles as the CATV the a chance, according to informed FCC Common Carrier Bureau on as- single. most important rule to the in- the sources, of coming to a final conclusion. sumption that CATV is principally dustry: that no cable company in the The burden of judging CATV's fu- wire communications tinged with a top -100 markets may import to its sub- ture is in the lap of the FCC by virtue common -carrier potentiality. This is scribers a TV signal from a station of three recent court decisions, two by given weight since the commission re- whose grade B contour does not cover the U. S. Supreme Court two months cently ruled that telephone companies the community being served by the ago, and one, last week, by a federal desiring to construct cable TV facilities cable TV system. appeals court in St. Louis. for themselves. or for lease to independ- The Supreme Court last June held Place in Sun Below the surface, ent CATV franchise holders, must that: (I) the FCC has jurisdiction over but apparent to all, is an intramural secure a certificate of necessity from CATV. and (2) CATV systems are contest for control of the administra- the FCC. And as an undercurrent to not liable for copyright infringement tion of CATV. At present, this is this thinking are the recurring discus- (BROADCASTING, June 17, 24). handled by the task force, formed in sions lately of the wired -city concept Last week the U. S. Court of Appeals 1966 as an independent, interim unit. of furnishing all types of communica- for the Eighth Circuit ruled in the The commission asserted complete tions, including TV. to a home via a three -year -old Midwest Video Inc. case control over CATV in that year when broadband cable. that the FCC's regulation for CATV it issued its Second Report and Order. Hard -Soft At the moment the corn- are both reasonable and constitutional Previously, the FCC established au- mission has before it two distinct, full- (see page 59). thority over some segments of the scale proposals on what to do about The copyright decision by the Su- CATV industry indirectly by virtue of CATV. In addition it has suggestions, preme Court was admittedly a disap- its responsibility to grant licenses for both concrete and tentative. on how to to some commissioners microwave relay facilities serving cable pointment FCC handle some elements that TV facilities. This was handled then of overall cable and staff. It had been their hope TV policy. if CATV's liability for copyright were by the common carrier bureau. upheld. the normal workings of the The intra- agency tugging and pulling The two formal proposals may be termed hard and soft. The hard -line recommendations were presented to the FCC commissioners CATV's move for hearing as freeze looms by General Counsel Henry Geller. sec- onded by Broadcast Bureau Chief The possibility of a freeze on waiver of commission rules -and. as George Smith. CATV importation of distant sig- the petition noted, the latter is gen- The so- called soft proposals were sub- nals into the top -100 markets (see erally a lengthier process. The firms mitted to the commission by task force above) may have been partially repeatedly emphasized that they had chief Sol Schildhause. responsible for the hurry-up mood no desire to petition for waiver of Both cover criteria for the importa- of a petition filed with the FCC last the rules. tion of distant TV signals. duplication week by 15 CATV firms. A major concern of the commis- protection, origination and advertising, The companies requested an evi- sion in top -100 cases is whether the joint TV station-CATV ownership in dentiary hearing on their proposals proposed distant signals will hinder the same community. to carry New York's three independ- the growth of UHF. According to The harsher, Geller -Smith proposal ent stations- WPIx(TV). WOR -TV and the 15 companies, however. that is- would impose an absolute ban on any WNEW -TV -in the top -100 cities of sue has no bearing on their request importation of an outside TV program Pittsburgh (ranked 10th). Johns- for hearing. In fact, they contended. in the top -100 markets. with no excep- town- Altoona. Pa. (29th) and Wheel- there is no reason not to designate tions for at least five to seven years. ing. W. Va.- Steubenville, Ohio the matter for immediate hearing. The purpose of the top -100 market (37th). Any such proposal requires Where these firms are concerned. ban on distant signals is to protect either a hearing or a petition for time is apparently of the essence. emerging UHF stations from the corn - petition of CATV. This is still the prevailing view of both Mr. Geller and 58 BROADCASTING, August 12, 1968 Mr. Smith. agree that there should be a bar to The task force, on the other hand, cross-ownership of CATV and TV in Broadcasting feels strongly that protection of UHF the same community, with the task -which it feels faces no real competi- force specifically recommending grand - is the tion from CATV -could be accom- fathering-in existing dual ownership. plished by imposing a freeze on dis- The Geller -Smith plan also would per- marketplace tant signals only in the top -50 markets. mit CATV's to charge fees for extra, It is there, Mr. Schildhause noted, non-off/air TV broadcasting programs. that most of the new UHF's are coming The task force would forbid CATV's on the air (37 of the 41 new UHF sta- to hook up. via microwaves, into a tions). And he feels also that this pro- network of any sort. The task force duces a little give in FCC regulation also would ban operation of a CATV for cable TV, so that CATV entrepre- by a telephone company, but would neurs have a possible market for ex- permit it to provide facilities on a pansion -not as much as they want, lease -back basis. but some. The Geller -Smith presentation calls Acceptance of the Geller -Smith plan for a wide- ranging inquiry into the would, undoubtedly, place CATV back future of CATV. with special attention in its early growing days as a simple, to pay TV. other services, the wired - small -town receiving antenna service. city concept and the relation of tele- companies. No Bloom It is the consensus of phone leading CATV entrepreneurs that the bloom is off the CATV rose if it is limited to small markets, even with no inhibitions, or to larger markets, but Court supports with stringent restrictions on carrying outside TV programs. CATV's princi- pal selling point, this viewpoint main- FCC cable rules tains, is extra programs. Better signals of local TV stations, except in major Eighth Circuit maintains cities where there is a reception prob- Whether you concentrate in lem, cannot produce a viable CATV commission regulation the printed media or in sky- system, this thinking argues. writing, it's good business to other aspects of CATV regulation. In is constitutional the Geller -Smith plan proposes that in- understand broadcasting - stead of defining the local TV stations its impact, its costs, as one putting a grade -A signal over CATV's last hope to overturn the its inherent value to you, a CATV area, a 40 -mile contour be regula- FCC's grip on cable TV through your client. BROADCASTING established. Inside this radius, all TV tions went glimmering last week when would be considered local. The is keeps stations a federal court upheld the FCC's rules the one book that force, on the other hand, would task as reasonable and constitutional. you on the inside of maintain the Grade A measurement for The latest CATV decision came from local TV stations. broadcasting. It tells you the U. S. Court of Appeals for the when, why, where it happens Rule Differences Present protection Eighth Circuit, a long- awaited ruling rules would be continued under the in the three-year -old case brought by -as it happens. This recommendations of both groups at the multiple CATV owner Midwest Video coverage -accurate, FCC. The Geller -Smith suggestion is Ark.. against the FCC Inc., Little Rock. intensive, thorough that the rule be amended to require car- in 1965. Midwest Video was joined by - riage of a local station even where three other CATV groups in the litiga- gives you the facts you need the station is not practically seen. The tion: Alice Cable TV Corp., Alice, for your workaday, task force, on the other hand, would Tex. (a Jerrold system); Buckeye money -making use. require that the Grade B signal be Cablevision Inc.. Toledo. Ohio (owned actual, and would extend duplication 45% by Cox Cable Communications Subscribe now ... pay later! protection (now devoted solely to net- and 55% by the Toledo Blade), and work programs) to syndicated mate- Cable TV Inc., San Diego (now Mission 8 -12 -68 rials. owned by Cox Communications). Broadcasting Both presentations approve CATV The unanimous three -judge court re- 1735 St., DC 20036 originations and propose that no adver- jected the CATV argument that the DeSales Washington. sales be permitted. Both also tising rules were unreasonably discriminatory Here's my $10 for the next 52 issues and were promulgated without adequate to be addressed: notice and therefore invalid. PHILA. The court said: "The commission's WIR PENNA. efforts to preserve local television by regulating CATV has the same con- Name stitutional status as regulation of the HAS A CCA Company Name BROADCAST originating station. "Indiscriminate CATV development Position/Title TRANSMITTER feeding upon the broadcast service is CCA ELECTRONICS CORP. capable of destroying large parts of it. Street CCA GLOUCESTER CITY. N. J. The public interest in preventing such (6Ó9)-456.1716 Zip a development is manifest. Protection City State

BROADCASTING, August 12, 1968 59 of the public interest in the TV field ice Telecasters. of Newsweek; assistant secretary of is clearly a responsibility of the com- Argument was held before the three - state for public affairs and an execu- mission." judges in St. Louis last October, but no tive vice president of Hill & Knowlton. Follows High Court The Eighth decision was forthcoming, presumably He issued the following statement upon Circuit decisions came six weeks after as the judges awaited word from the his resignation: the U. S. Supreme Court upheld the Supreme Court on the San Diego case "I simply find myself in disagree- FCC's authority to regulate CATV, but which went directly to the question of ment with the basic outlook of a ma- did not rule specifically on the commis- FCC jurisdiction. This verdict came jority of those who make university sion's CATV rules. The Midwest Video down last June, and was in favor of the policy. I should add that while I have case, however, not only challenged this FCC and its stand on regulation real sympathy for many who seek con- jurisdiction, made moot by the Supreme (BROADCASTING, June 17). structive change, I have no sympathy Court ruling, but also claimed that the whatever for the young SDS (Students rules were unreasonable and had been Barrett resigns post in for a Democratic Society) group who adopted in violation of procedural re- seek destruction. I hope that I can do quirements. It was this second issue that Columbia Journalism all within my power from the outside CATV operators hoped would result to assist the university, and particularly in a decision in their favor, permitting the Graduate School of Journalism, of Edward W. Barrett, dean of Columbia them to participate in which I am deeply proud." a new FCC pro- University's Graduate School of Jour- ceeding on detailed rules. Last spring nalism, resigned on Aug. 2 because of Columbia University was The Midwest Video case is the origi- a "basic disagreement" over university the scene of a series of student dis- nal litigation aimed at upsetting the policy regarding student conduct. orders, fracases with New York City police, FCC's assertion of jurisdiction over Mr. Barrett has served as the dean of and arrests of protesting stu- CATV. It was filed in 1965, shortly the school since 1956 and recently was dents. after the FCC issued its First Report one of five jurors appointed for the Mr. Barrett could not be reached and Order assuming authority to regu- Alfred I. du Pont -Columbia Survey and last week for a discussion of his future late those CATV systems fed by micro- Awards for achievement in TV -radio plans but a spokesman said he will work wave systems. journalism (BROADCASTING, Aug. 5). in the months ahead on some long - The case was revised in 1966, a year A spokesman at Columbia said last deferred projects. later, when the commission in its Sec- week that no one has been selected as A group from the faculty and alumni ond Report and Order assumed juris- yet to succeed Mr. Barrett either at the of the school last week began a move- diction over all CATV systems, and Graduate School of Journalism or on ment to retain Dean Barrett. Nine mem- brought in on the side of the FCC the the duPont- Columbia panel. bers of the faculty wrote to Dr. Grayson National Association of Broadcasters Prior to joining the Columbia staff, Kirk, the university president, express- and the Association of Maximum Serv- Mr. Barrett had been editorial director ing the hope that he and the trustees "will find the means whereby he [Mr. Barrett] can remain as the dean of the Outstanding Values Graduate School of Journalism." Judith Crist, writer and critic and chairman in Radio -TV Properties of the school's alumni association said the association's executive board planned to meet shortly to fram a sim- ilar petition. .ioit/:eaesienn TV A spokesman for the university said last Thursday (Aug. 8) that Dean Bar- rett seemed determined to resign, effec- SI, )UU, 0Ú0 tive Aug. 15. He added that Mr. Bar- rett, aware of the actions in his behalf, This affiliate VHF network has Iacked capitalization and could was reluctant to discuss the matter take off with fresh infusion of funds. It has passed break -even, further. and should break into good profits this year. Not presently get- ting its share of market. Terms for solid buyer. FM Radio $750,000 Changing hands ... ANNOUNCED A The following station As FM success stories become commonplace, FM stations - sale was reported last week subject to especially in large markets-are becoming scarce. We can deliver FCC approval .(For other FCC activi- excellent Class B facilities in two top major Eastern markets. ties see FOR THE RECORD, page 70). They are priced at $750,000 each, with liberal terms for a quali- WCKtr Winnsboro, S. C.: Soli by fied buyer. Harold A. Kline and associates to B. L. Williamson and associates for $55,000. BLACKBURN & Conlpanìy, Inc. Buyers own Wtov Washington, Ga. WCKM is a daytimer on 1250 kc with RADIO TV CATV NEWSPAPER BROKERS 500 w. Broker: Chapman Associates. NEGOTIATIONS FINANCING APPRAISALS APPROVED The following transfers of station interests were approved by WASHINGTON, D.C. CHICAGO ATLANTA BEVERLY HILLS James W. Blackburn H. W. Cossill Clifford B. Marshall Colin M. Selph the FCC last week. (For other FCC ac- Jack V. Harvey William 8. Ryan Robert A. Marshall Bank of America Bldg. tivities see FOR THE RECORD, page 70). Joseph M. Sitrick Hub Jackson Harold Walker 9465 Wilshire Blvd. RCA Building Eugene Carr MONT Building 274 -8151 KPCN Grand Prairie, Tex.: Sold by 1725 K St. N.W. 333 N. Michigan Ave. 1625 Peachtree Rd. N.E.. 333 -9270 346 -6460 873 -5626 68.3 group headed by Giles E. Miller to Alan D. Feld and associates for $422,-

60 (THE MEDIA) BROADCASTING, August 12, 1968- 455. Mr. Feld is a lawyer and director pose their business interests to scrutiny. of three insurance companies. KPCN is KFDM -TV sale Nine Months in Works The trans- a daytimer on 730 kc with 500 w. fer of the channel 6 Beaumont televi- KDOT -AM -FM Scottsdale and KENT sion station (affiliated with CBS) was Prescott, both Arizona: sold by John called off announced last December and involved E. Cox to Fred T. Hervey and associ- the Enterprise Co., parent of the news- ates for $350,000. Buyers own KSET and papers, buying stock from 30 individual KPAK(FM), both El Paso. KDOT is a `Enterprise', station would KFDM -TV stock holders (BROADCASTING, daytimer on 1440 kc with 5 kw. KDor- Dec. 18. 1967) . Principal stockholders FM has a CP for 100.7 me with 50 kw. rather switch plans than are Darrold A. Cannan Sr. and family, KENT is on 1340 kc with 250 w full - with 55 %, and C. B. (Blakey) Locke, time. fight Justice president of the station, with 26%. Robert E. Myers is chairman; R. M. Frost, president; T. T. Hunt, vice presi- NBC newsmen roughed up Trust busters at the Department of dent, and Tanner T. Hunt Sr., editor of Justice cut another notch in their Colts both newspapers. in Sofia, Bulgaria last week as they shot down another would -be broadcast acquisition. News that the Department of Justice had intervened in the sale This one is the $5.5- million sale of Beaumont NBC News said its correspondent, became public last March. In May the KPDM -TV Beaumont, Tex., to the Beau- Frank Bourgholtzer, and a camera crew mont Enterprise and Journal. The fed- Department of Justice filed a format were beaten Aug. 1 by a group of peo- memorandum with eral antitrust lawyers earlier this year the FCC opposing ple while the newsmen were on assign- the transfer, made their first notch when ITT called citing alleged antitrust ment in Sofia, Bulgaria. None of the questions involved in the sale of one off its merger with ABC after it was newsmen required hospitalization. of three TV stations to the single news- stalled by litigation initiated by the De- NBC reported that the incident oc- paper firm in (BROADCAST- partment of Justice. Beaumont curred during coverage of a story in- ING, 13). official May volving a handful of West German and The reason for the termina- tion of the Beaumont transaction is that Donald F. Turner, then assistant at- some other students who had entered torney general in charge of the antitrust the Chinese embassy in Sofia to receive a public hearing on the transfer would undoubtedly run well beyond the mid - division, told FCC Chairman Rosel H. some pro-Mao Tse-Tung literature while Hyde that the commission shouldn't attending a Bulgarian youth festival. November termination date in the sales contract. pass on the station sale without a hear- A crowd of people began pushing ing. He also said that the department and shoving Mr. Bourgholtzer, his Also believed to be an element is the disinclination of many of the newspaper would participate in such a hearing as camera crew, and other correspondents a party. from various news agencies. The level and station stockholders to undergo a of violence increased as the newsmen long, drawn -out hearing that would ex- In its memorandum, the Justice De- tried to reach safety of the press center set up by Bulgarian authorities for the youth festival. At the doors of the press center Mr. EXCLUSIVE LISTINGS! Bourgholtzer was picked up by four people and forced into a streetcar and CALIFORNIA -Single station market daytimer located on an carried six blocks away, before being Interstate Highway, non -directional, that must able to break away from his abductors. be sold quickly. County retail sales $34,907,000. NBC news cameraman Jurgen Wagner County population 18.000. Billings in 1967 were was thumped and pushed and the lens in excess of $43,000. Present licensee absentee torn from his camera. owner in financial trouble because of heavy Soundman Klaus Dehmel was thrown withdrawals. Price 555,000, $10,000 down - bodily into the air and his sound gear balance ten years. and a number of personal possessions were stolen. Contact Don C. Reeves in our San Francisco office. Bill Corrigan, general manager of operations for NBC News, said that SOUTH TEXAS- Fulltimer in rich agricultural area; also a single some of the camera gear has been re- station market. Good equipment, experienced turned. staff, excellent potential. Aggressive manage- ment can increase billings materially. Price $140,000. 29 per cent down. balance 7 per cent WXIX -TV on air Aug. 1 -ten years. Wxix-iv Newport, Ky.- Cincinnati Contort George IV. door,' in uur Milos office. (ch 19), which covers the Cincinnati area, went on the air Aug. 1. The sta- WASHINGTON . D.C. tion is owned by U. S. Communica- 1100 Connecticut Ave., N.W. 20036 202/393 -3456 tions Corp. and is represented national- Yenideon/-.7.4:4 CHICAGO ly by Edward Petry & Co. 1507 Tribune Tower 60611 WXIx -TV is an independent station. AND ASSOCIATES, INC. 312/337 -2754 USCC also owns and operates wPHL -Tv DALLAS Brokers of Radio, TV, CATV & Newspaper Properties 1234 Fidelity Union Life Bldg. Philadelphia (ch 17) and KEMO-TV San Appraisals and Financing 75201 Francisco (ch 20). It holds construc- 214/748 -0345 tion permits for WECO -TV Pittsburgh SAN FRANCISCO AMERICA'S MOST EXPERIENCED MEDIA BROKERS 111 Sutter St 94104 (ch. 53); WMBO -TV Atlanta (ch. 36); 415/392.4671 KJDO -TV Rosenberg- Houston (ch 45).

BROADCASTING, August 12, 1968 61 partment argued that the proposed sale CASTING, Aug. 5). We get would violate the Clayton Act, prohib- That newspapers proposing to extend iting acquisitions that tend to lessen their ownership into broadcasting are competition, or create monopoly. going to face stiffer resistance from the More Seen This is the third broad- federal government was made clear channel cast sale to which the Department of earlier this month when the Depart- Justice has objected. In addition to the ment of Justice urged the commission ABC -ITT merger case, the antitrust di- to require divestiture of existing com- you vision also told the FCC earlier that it binations, including those where a single wasn't pleased with the acquisition of owner controls AM, FM and TV in the wFMr(FM) Chicago by WON Continen- same city (BROADCASTING, Aug. 5). tal Broadcasting Co., licensee of WON - The antitrust memorandum went to can't g AM -TV there, whose parent company the FCC as a comment by the Depart- owns the Chicago Tribune. The Depart- ment of Justice in the commission's pro- ment of Justice said, however, that it posed rulemaking that would limit to decided against trying to block the one owner only one type of broadcast anywhere sale. facility, AM, FM or TV. The wFMr transfer, approved by the FCC last March and consummated in NAB adds support to else. April, is under fire by a group of Chi- cago citizens who went to court on ABC's staying petition appeal. It has been remanded to the commission for further proceedings. At The National Association of Broad- issue was the fact that the FCC refused casters last week added its support to to hold a hearing on the transaction as a petition by ABC asking the FCC for requested by the Chicago group (BROAD- a 35 -day extension to Sept. 20 for filing

FCC on short end in Blodgett vs. FCC

"Before us today is the saga of an rebuke." I 1 year battle of wits between this In 1966, however, Miss Blodgett 34- year -old federal bureaucratic in- received a short-term renewal. As stitution and a wily septuagenarian one exasperated commission official woman born and raised in the heart- noted then: "She's notorious ... She land of the Midwest. Judging from wouldn't file anything" (BROADCAST- the conclusion reached by the major- ING, Feb. 28, 1966). Undaunted the ity today, the woman appears to have commission served on Miss Blodgett won." in June 1967 an "Official Notice of Sounds like the scenario for a Violation," which was to be an- Margaret Rutherford film-but the swered within 10 days. Miss Blodgett words are those of FCC Commis- answered 10 months later, and Mr. sioner Nicholas Johnson, more be- Johnson responded philosophically: mused than outraged, in his dissent "Naturally, we were delighted to hear to the license renewal of wMCw from Miss Blodgett...." Harvard, III. The problem with Miss Blodgett's response advised wMCw is its owner. its station man- the commission that the violations ager, its advertising agent. its secre- had been fully corrected. This re- tary, and one of its announcers, all port, added to the station's apparent- of whom happen to be the same ly high level of attention to corn - person -that "wily septuagenarian" munity needs and interests, led the with the somehow appropriate name commission to grant a full three - of Miss Esther Blodgett. The problem year renewal last week, along with with Miss Blodgett is that she ap- a $500 fine for the violations. parently doesn't like to answer mail Commissioner Robert Bartley dis- -particularly when the return ad- sented to the renewal along with dress says "Federal Communications Mr. Johnson. Unlike the junior com- Commission." missioner, however, Mr. Bartley had As Mr. Johnson notes in his gently been involved in earlier decisions in- In August. Long, hard look at local horrified dissent, Miss Blodgett seems volving Miss Blodgett, and chose not programing. The camera's eye begins to have regarded commission to issue a statement. to open on the ghetto. Why stations cor- are beefing up their news departments. respondence as junk mail ever since While acknowledging the station's How agencies package political candi- she first filed for license renewal in attention to local interests and the dates. The struggle to arrest the rise 1956. Her renewal applications from community's esteem for Miss Blod- in costs of making commercials. And that time to 1966 were invariably gett, Mr. Johnson expressed doubt more. Call or write Television Maga- either incomplete or late or both; that her indifference to commission zine, 1735 DeSales Street, N.W., the commission's response in each mail will vanish with Washington, this latest ac- D. C. 20036. (202) 638- case. Mr. Johnson said. was a "mild tion. 1022. Or bureaus in New York, Holly- wood, Chicago.

82 ITHE MEDIA) BROADCASTING. August 12, 1988 comments on the commission's rule - NAB seeks FCC view its deliberations on cable, it's felt that making proceeding on CATV program either NAB or NCTA will seek an ex- origination. The proposed rule change tension of that deadline. would permit CATV systems to use the on discrimination The committee also heard that its Community Antenna Relay Service to fall conferences will deal with sessions on urban problems, using information transmit CATV -originated program ma- committee of the Na- The executive that has been volunteered by stations terial from the studio to the cable head tional Association of Broadcasters hud- as to their experiences in covering ur- end. dled in Washington last week in an all - ban disturbances (CLOSED CIRCUIT, The ABC petition, filed on Aug. 2, day that covered a variety of in- session May 20). noted that the commission invited com- house subjects, from FCC interest in And the committee heard that the ex- ments on the "general matter" of pro- discrimination in broadcast employment hibit floor space (some 55,000 square gram origination, although it said it was to 1969 convention plans. feet) for the 1969 convention to be held "concerned mainly with the technical It's reported that NAB is preparing in Washington March 23 -26 will be as aspects of the problem." A document to ask the commission to "make clear" large as the 1968 Chicago convention, dealing effectively with the broader certain aspects of its July policy state- and that exhibits will, for the first time. issues, ABC said. "would not be pos- ment regarding discriminatory employ- be lodged in two hotels -the Sheraton by Aug. the original dead- ment practices. In that statement the sible 16." Park and the Shoreham. line. And such a study is necessary, the commission said it will deny a license vio- petition added, because the commis- renewal of a station found to have WNUS becomes MBS affiliate sion's proceeding will apparently cover lated "national policy" against such "the entirety of the fundamental prob- discrimination (BROADCASTING, July 8). Joining Mutual effective Aug. 18 will lems of program originations by CATV NAB is expected to ask for clarifica- be WNUS -AM -FM Chicago, an unaffil- systems." tions with respect to the commission's iated McLendon station. WNUS oper- In its filing last week. NAB simply jurisdiction and that of the Equal Em- ates with 5 kw on 1390 kc, and WNUS- stated that it agreed in full with ABC's ployment Opportunities Commission in FM uses 36 kw on 107.5 mc. WNUS re- reasoning. these matters. The EEOC was created places WCFL. under the Civil Rights Act of 1964. NAB may also request guidelines as to CBS adds new affiliate what records a station should maintain, Mothers question ethics and whether a station accused of dis- Wxiw Indianapolis, a Mutual affili- criminatory practices would be per- ate, will join CBS effective Oct. 1. of Nick Johnson's talk mitted to know the identity of the com- Owned by Greater Indianapolis Broad- plainant. According to some commission casting Co., the station operates on 950 One of the participants in the McCall's sources an accused station would be kc with 5 kw daytime. WxLw replaces magazine "Womenpower" conference "entitled" to a written explanation as to WIRE as the CBS affiliate. has written House and Senate leaders the complaint and the identity of the questioning the ethics of FCC Commis- complainant. sioner Nicholas Johnson in "calling for It's further understood that NAB will punitive action (against the broadcast- await current FCC consideration of ing industry) by outside organizations CATV (see page 58) before resuming and once having made such statements, copyright negotiations with the Nation- turning around and denying having al Cable Television Association. Both done so." NAB and NCTA are under an injunc- In letters to Commerce Committee tion from Senator John L. McClellan officials in both houses, Dorothy Lewis. (D-Ark.). chairman of the Senate Sub- president of American Mothers Com- committee on Patents, Trademarks and mittee Inc.. New York, said despite Mr. Copyrights, to submit their recommenda- Johnson's denials (BROADCASTING. Aug. tions on copyright legislation by Oct. 1. 5, July 29), the commissioner, "in es- But with the commission just beginning sence ... encouraged the women leaders attending the meeting to boycott ad- vertised products if television programs FCC at NAB luncheons don't improve: suggested that their local groups should hire an attorney and fight Five of six FCC commissioners renewal of licenses: that they appeal to will be featured luncheon speak- the FCC for local hearings, and that ers at each of six fall conferences they set up local monitoring committees. to be held by the National Asso- "Further," she added, "Commissioner ciation of Broadcasters. Johnson stated that broadcasters were The commissioners scheduled mainly concerned with economic suc- to appear are James J. Wadsworth cess and that they have been known to at the New York Hilton in New respond to protests." York on Oct. 17; Kenneth A. Mrs. Lewis told the congressional Cox, Ambassador hotel, Los An- leaders that her disagreement with the geles Oct. 21, and on Nov. 11 at proposed course of action was beside the Sheraton Gibson, Cincinnati: the point, "My dismay," she explained, Robert E. Lee, Denver Hilton, tv radio RADIO "stems from the fact that an FCC offi- Denver, Oct. 24; Robert T. Bart- COVERAGE cial, Commissioner Johnson, would ley, Dallas Hilton, Dallas, Nov. TV carelessly call for such action, and my 14. and Nicholas Johnson at the COVERAGE astonishment comes from his refusal to Atlanta Marriott in Atlanta on A CBS AFFILIATE admit to the statements he made in an Nov. 18. open meeting before a large audience." 63 BROADCASTING, August 12, 1968 PROGRAMING

by the scheduling of movies in prime repeat programs on Saturday. set for time by networks, prompted CBS -TV A spokesman for ABC -TV said the Griffin to seek an entertainment presentation Joey Bishop Show grosses an estimated in the 11:30 p.m. -1 a.m. period. $11 million a year and is sold out show In announcing plans for the Griffin through 1968. The series is presented CBS late program, Thomas H. Dawson, presi- on 156 stations. dent of CBS -TV, said that "for years, There was speculation that the Grif- Six -year contract places in private conversations and public con- fin program could attract more network ferences, station managers have been revenue than the Carson series if CBS - CBS opposite Carson and urging us to provide a late -night net- TV elected to sell considerably more work service." He added: than the six network minutes offered Bishop late -night spot "We promised to launch such a on Carson. Station affiliates carrying series if and when we found an entry the program sell local cut -ins on the that could give our stations, and the Carson program. CBS -TV's two -year search for a late - network, audience leadership. We are evening entertainment program ended Westinghouse Broadcasting Co., plans convinced Mery Griffin guarantees us to continue with syndication of a pro- last week when the network announced late -night supremacy." it will begin a gram similar to the Merv Griffin Show Mr. Dawson added that the network a year from now when Mr. Griffin en- Monday- through- moved quickly two weeks ago when Friday, 11:30 ters late -night TV programing on CBS - it was apparent that Mr. Griffin had TV. p.m. -1 a.m.(NYT) not been able to reach agreement on Jerome R. Reeves, president of WBC series featuring a new contract with WBC Productions, Productions and Program Sales, also Merv Griffin in a subsidiary of Westinghouse Broad- the fall of 1969. casting with said WBC's new programing in the talk - Corp., which Mr. Griffin variety area would with The announce- produced syndicated be backed "the his program. He production, the promotion, the experi- m e nt follows said CBS's contract with Mr. Griffin ence and the theater facilities which through on the will be for six years. would insure its success." promise the CBS Commercials Not Set Mr. Dawson executives made told BROADCASTING that the number of Mr. Griffin's shows was placed in syn- Mr. Griffin at the May meet- commercial minutes to be carried with- dication in May 1965 on 19 stations. ing to their sta- in the program or the price of each It is on 142 stations now. Mr. Reeves tion affiliates (BROADCASTING, May 20). spot has not as yet been determined. said Mr. Griffin's contract with Westing- Mr. Griffin is an experienced host He noted that in this time period the house terminates in August 1969, that of a talk -variety show with his Mery network may present as many as 18 in the meantime the Griffin show would Griffin Show, which has been on the commercial announcements but he continue. air since May 6, 1965, and is now added that "we don't contemplate car- presented on 142 stations, mainly in rying that many, but. frankly, our com- afternoon periods but on about a dozen mercial and sales policy has not yet CBS violence philosophy outlets in the evening. The signing of been set." Mr. Griffin by CBS will place him di- Industry sources indicated that the is put down on paper rectly in contention with Johnny Car- Carson program, carried on 204 sta- son on NBC -TV and Joey Bishop on tions, will have a charge of $17.000 ABC -TV. per commercial minute. starting in the CBS President Frank Stanton has Mr. Griffin's program will replace fall, compared with $16.000 this past distributed a memorandum to all offi- the late -night feature film slots on local season. The Carson series is said to cers, groups, divisions and subsidiaries stations affiliated with CBS -TV. The gross about $27 million annually, plus of the company on the subject of "tele- scarcity of motion pictures, aggravated an estimated $2 million yearly for the vision coverage of disorders." The significance of the memorandum is that it outlines in one directive the philosophy and guidelines that have Please send been formulated over the past few years by various CBS officials. Dr, Stanton SUBSCRIBER stressed that one of the basic tenets that SERVICE has evolved is that coverage of an event or a person is dictated by the yardstick 1 year $10 of newsworthiness, not by whether the Name Position 2 years $17 event is "good or evil" or if the indi- 3 years $25 vidual is "a villian or a hero." Canada Add S2 Per Year Company Foreign Add SO Per Year To keep "from spilling more fuel on Business Address the flames," Dr. Stanton stated, both Home Address CBS News and the news departments Payment enclosed of the CBS -owned stations have given City State Zip El Bill me their staffs these instructions: Use un- marked cars, with few exceptions, when BROADCASTING, 1735 DeSales Street, N.W., Washington, D. C. 20036. carrying equipment and personnel to riot scenes; avoid using lights when Address change: Print new address above and attach address label from a shooting pictures, since lights only at- recent issue, or print old address, including zip code. Please allow two weeks tract crowds; obey all police instructions for processing, mailing labels are addressed one to two issues in advance. instantly and without question; exercise

64 BROADCASTING, August 12, 1968 extreme caution in estimating the size, with stations. intensity and mood of a crowd; check UPI's audio service will again carry M out all rumors and eyewitness reports two football series. Five -minute pro- before using them; balance all state- fessional game previews will be sent ments by rioters or their supporters with on five consecutive days starting Sept. Researches Your others by responsible officials and play 2; and every Thursday, from Sept. 12 the news straight, without emotion, and through Dec. 19, UPI will carry its avoid catch -words or phrases -such as 15- minute Football Analysis, interviews Personality "police brutality," "angry mood." with professional and college coaches etc- Every television and radio station that may antagonize or inflame an al- and players by Ed Ingles. has a personality which, like that ready incendiary situation. The impor- Marvin H. Sugarman Inc. will feed of a person, its audience can define tant thing is to convey to the viewer that three regional networks games from and articulate with amazing and he is seeing only the impression of an the Big 10 and Pacific 8 conferences sometimes startling candor. event, not an event itself. and an eastern group of independents This personality (or image) is the including Army, Navy, Penn State, result of the effect of everything that Pittsburgh and Syracuse. Station and happens on the station. Each in- advertiser details were not available. dividual on the air is part of the call Syndicators find Mr. Sugarman produced a similar letters or channel personality. series in 1966 covering only an eastern We have completed over 130 market region. studies, encompassing more than 60,- market for football Sports Network Inc., with Chesley 000 depth interviews, studying the images of TV and radio stations Productions. will offer delayed tele- from coast to coast in the United Syndicators once more will blanket casts of all 10 Notre Dame games, States as well as in Canada. the country with replays of football with a preview and review session be- Our company uses the unique skills games, interviews with coaches and fore and after the season. At least 140 of the social scientist to examine in players, and in some cases. shows run stations have signed for the 90- minute detail, program -by- program and per - by players themselves. programs. to start Sept. 15. sonality-by-personality, the strengths NFL Films Inc.. wholly owned sub- Two quarterbacks will be featured and weaknesses of your station and sidiary of the NFL, will syndicate its in other syndicated shows. Warner Bros: the competing stations in your mar- half -hour Game of the Week and This Seven Arts' The Professionals stars ket. Our know Week in the NFL during the season, Johnny Unitas of the Baltimore Colts, clients where they stand, and more importantly, they know and NFL Action in the spring. This and will be shown in approximately 73 markets throughout the year. Eastman reasons why their ratings tabulate Week in the NFL supersedes last year's the way they do, particularly for Kodak sponsors series in productions NFL East and NFL West. the I3 -week the programs under their control- Going into its fourth year. Gante of 35 of those markets. news, weather, sports, documenta- the Week has a lineup of about 57 Fran Tarkenton, New York Giants ries, women's programs, movies, stations. The company expects to sell quarterback, will begin his own show children's programs, etc. the new This Week in the NFL in over this year, produced at wPtx(Tv) New One of the principal reasons for our 60 markets, in addition to the Canadian York and distributed by Trans World contract renewals year after year is Broadcasting Corp. NFL Action, now International. The half -hour series is that we do more than just supervise in its second season with American scheduled to begin Sept. 19 and con- a research project. We stay with the station for Express through Ogilvy & Mather as tinue all year. A lineup of stations in a whole year to make sure sponsor, is carried in 25 markets. the Northeast is presently being de- you understand the study and that it works for you. NFL Films also will distribute the 15- veloped. Our contribution has helped the ag- week, half -hour series AFL Highlights gressive management effort of some for the first time. A separate division. Program notes ... of our clients to move from third AFL Films, has been formed to carry to first place in several of the coun- out production and distribution. The English accent KLXA -Tv Fontana -Los try's most competitive markets. As series has already been sold in 25 Angeles, which has been emphasizing a matter of fact, over one -half of our markets. Spanish- language programs, has formed current clients are number one in Tel Ra Inc., which sold rights to a new English -language sales and pro- their markets. Why do they use as? AFL Highlights to NFL Films. is work- graming division. The UHF station has They want to know why they are in ing on an NCAA highlights series pro- scheduled three new programs in Eng- first place and be sure they stay duced for the NCAA Official Film lish, two one -hour shows and one half - there. If you Service, and a one -hour preview. Of hour. The programs, live and in color, are concerned about ratings and would like Touchdowns and Men. Both may land to full -scale audience in- a sound objective are pegged look at your station and its relation- on a network instead of in syndication. volvement. ship to the market, give us a call A one -hour DuPont- sponsored special, NTC telecast National Teleproduc- for a presentation with absolutely The League That Came in front the no obligation on your part. Cold is distributed on a trade -out basis tions Corp.. Indianapolis, is distributing in color the first commercially televised United States Auto Club Championship Race Oct. 13. The 250 -mile event will be carried by 85 TV stations. W D A S PENNA. Mgr, Agency consolidation a The Hollywood McHUGH AND HOFFMAN, INC. HAS A CCA office of Young & Rubicam is being BROADCAST consolidated into the Los Angeles of- Television & Advertising Consultants fice of the agency. The Hollywood office 480 N. Woodward Avenue TRANSMITTER has supervised production of West Birmingham, Mich. 48011 CCA ELECTRONICS CORP. Coast TV and radio programs for Y &R GLOUCESTER CITY. N. J. CCA (6091456 1716 under Robert D. Hussey, vice president; Area Code 313 and commercial TV and radio produc- 644 -9200

BROADCASTING, August 12, 1968 65 tion under Sid Marshall, also vice presi- from Burt Rosen Productions to Pocket by the major record companies as in dent. Messrs. Hussey and Marshall, and Billiards Tournament of Champions, 13 previous years, have been asked by their respective staffs, will continue to one -hour color films. NATRA this year to bring their wives operate in much the same manner, but and expect much more serious "tell it Golf lineup Sports Network Inc. has out of Y &R's Los Angeles office, 615 like it is" sessions than any previous lined up 170 stations for its telecast of South Flower Street. convention. Among featured speakers the Westchester Classic golf tournament is the FCC's Nicholas Johnson who will Yo ho ho Roger H. Luscombe, pro- Aug. 17 -18. talk gram director of WSOM -AM -FM Salem, Saturday noon. Ohio, has formed Jolly Roger Produc- Among subjects to be explored are tions to produce spots and syndicate formation of a black radio news serv- programs. The company's address is ice, encouragement of more black Box 356, Salem 44460. ownership of stations, more black man- NATRA sessions agers or policy executives and a pro- TV pilot a John J. Sughrue and Co. Inc., posal before the U. S. Department of New York, will produce a one -hour Labor to finance the hiring of ghetto color pilot film for a planned TV docu- to extol black youth who would work as studio part- mentary series on U. S. naval history. ners of the disk jockeys in hopes of The film, sponsored by the Eugene E. "Tell it like it is" to be getting through to the hard core un- Wilson Foundation, Palm Beach, Fla., employed. will be aired over a major network this theme at 4 -day convention Another major project is the estab- fall. lishment of a professional training in- More specials Winters /Rosen Produc- in Miami for broadcasters stitute at the college level. possibly tions, Los Angeles, has sold its second funded by a half -million dollars worth network special. Spring Thing will be of contributions to be sought from Black is for broadcaster profes- sponsored by Celanese Corp. on NBC - - stations and record companies. The TV next April. sional, respected, powerful. awards dinner Saturday night will honor This is the subject that Negro disk TV actor Bill Cosby and a sponsor, For syndication TV Cinema Sales jockeys, programers, station managers Xerox Co. Corp., Beverly Hills, Calif.. has ac- and record -company executives intend quired three packages for syndication to probe in detail at a four -day con- Tax Exempt Helps NATRA as in the 1968 -69 season. From Barrett vention of the National Association of part of its continuing effort to upgrade Films, TVCSC acquired U.S. rights to Television and Radio Announcers start- its professional standing recently re- 150 five -minute color cartoons. Spunky ing Thursday in Miami at the Sheraton - ceived nonprofit tax -exempt status and Tadpole, and 190 Telemats (60 in Four Ambassadors. White owners and from the Internal Revenue Bureau. color), a format for producing open - managers of Negro- oriented stations NATRA's executive secretary, Del end local commercials created by Han- are invited to take part. Shields of wt.ta New York, noted that na- Barbera Productions. TVCSC also The NATRA delegates, although this growth also is evident in the fact acquired national TV distribution rights they still will be entertained extensively many stations this year are paying the

FINANCIAL REPORTS

As of May 31, CCC had ownership Cox Broadcasting forms separate CATV firm or partial ownership in 16 CATV sys- tems in California, Oregon, Pennsylva- 500,000 SHARES OF CATV COMPANY UP FOR PUBLIC SALE nia, Washington, Georgia, North Caro- lina, Indiana and Ohio. Earlier this month, CCC announced the suspension Formation of a separate corporate bring in an estimated $7.5 million. Of of the Lakewood, Ohio, cable system cable TV firm and a public offering of that sum. $654.561 will be used to pay because of restrictions on the importa- 20% interest was announced last week off obligations due to Cox Broadcasting tion of outside TV signals by the FCC by Cox Broadcasting Corp. and the balance will be used as general (BROADCASTING, Aug. 5). CCC holds The new CATV firm, organized last funds and working capital, including 45% ownership in the Cleveland area month and incorporated in Delaware, acquisitions. One acquisition, the regis- CATV, and 55% of the Cleveland is Cox Cable Communications Inc. It tration documents report, is an offer to Plain -Dealer. CCC used allowances of is the successor company to CBC's buy a CATV system for $210,000 in $254,250 and $54,000 for 1967 and CATV subsidiary, Cox Cablevision a community near San Diego, where 1968 respectively as write -offs of full Corp. Officers remain the sane: J. CCC owns an existing cable operation. investment in the Lakewood system. Leonard Reinsch, president; Marcus The proposed prospectus shows that As of May 31, CCC's balance sheet Bartlett, vice president. CBC is a for the year ended Dec. 31, 1967, Cox showed total assets of $9,710,810, of group TV and radio broadcaster, multi- Broadcasting's CATV activities had which $1,409,056 were ple CATV owner and also has interests operating revenues of $4,365,508 with current assets. Total current liabilities in publishing. operating income after expenses of $I: were $2,129; 841; notes paytble were Registration last week with the 066,429. Net after income taxes, ex- $4,263,168, and retained earnings were $1,134,818. Securities and Exchange Commission in penses and extraordinary items was Washington was for the public sale of $728.108. or 36 cents a share. For the 500,000 shares of CCC common. 20% first five months of this year. CCC re- Lamb shows 6 -month profit of the outstanding two million com- ported operating revenues of $1,989,- mon. The stock will be sold, through 835, operating income of $551,354, and Lamb Communications Inc., licensee Lazard Freres and Co.. at an estimated net income after taxes and other charges of wICU -Tv Erie, Pa., and a multiple maximum price of $15 per share, to of $241.020 or 12 cents a share. CATV owner, last week reported a

AO BROADCASTING, August 12, 1968 way for the personalities to attend. British company. Busby /Smith will be- California, Arizona and Nevada. Pre- "This really is the time for us to come a division of CSC. The new divi- game and postgame programs for both cross over the bridge," Mr. Shields ex- sion will seek and develop motion pic- radio and television broadcasts of the plained, "not in anger, but with the ture product for CSC, handle develop- games are included in the contract. In- calm telling of the truth that you ment and production on television spe- dustry estimates are that the TV and [white owners] have a stake in this and cials for European markets and also radio contract sold for some $750,000 so do we. If any black organization be involved in public relations and per season. in the country should have status it is phonograph recording activities. The first broadcasts are expected to NATRA. The black broadcaster today originate over KOGO from the Padres training camp, in Yuma, has a position of both power and re- Triangle syndicates Ariz. in early sponsibility in his community." March of next year. Mr. Shields noted that NATRA new music library members generally subscribe "to the ITC sells nine color new black philosophy-we must work Triangle Stations has begun syndica- out our own thing. We do not preclude tion of three new music library services specials to seven stations or shut out white help and assistance. for radio stations, under the titles: The But help and assistance can no longer Bright Sound, The Sweet Sound, and Independent Television Corp. has be on the token level." The Custom Sound. The station group sold a package of nine one -hour musi- Presidents and other high officials is phasing out the audio program serv- cal- variety color specials to seven sta- of a number of record companies have ice it has been syndicating for five years. tions prior to its general release into accepted invitations to take part in Triangle's three new services are first syndication. panel discussions Saturday. A panel on being offered to current subscribers of Initial buyers of the specials under the urban crisis and the role of the the audio program service. the umbrella title of Spotlight on Stars broadcaster is slated Friday. It will be are WNEW-TV New York, KT V(TV) Los a sequel to one held in New York Angeles, wrTG(TV) Washington, KRON- signed TV earlier this year. Radio -TV contract San Francisco, KBTv(rv) Denver, wRO-TV Seattle and KSL -TV Salt Lake by San Diego Padres City. International unit formed The nine specials star Robert Goulet, The National League's newest base - Tom Jones, Abbe Lane. Phil Silvers, Campbell, Silver, Cosby Corp., Bev- hall team. the San Diego Padres, has Trini Lopez, Shelly Berman, Paul Anka, erly Hills, Calif., heavily involved in found a radio and TV outlet for its Bill Dana and Eddie Fisher, and will television production and distribution games next season. The Padres signed a feature such personalities as Jack Car- among diverse entertainment interests, three -year contract for exclusive radio ter, Barbara McNair, Georgia Brown, has completed negotiations to acquire and television play -by-play broadcast Vikki Carr and Connie Stevens. The Busby /Smith Production & Manage- rights with KOGO- AM -FM -TV San Diego. specials were produced by ITC in co- ment, London. The deal calls for CSC The radio broadcast will be carried operation with Van Bernard Produc- to purchase controlling stock of the over a regional network of stations in tions of Hollywood.

total income for the first six months of MCA Inc. and Westinghouse Elec- exact use of the proceeds, but it showed this year of $163,433.83, which includes tric Corp. have entered into an agree- that Fuqua had long -term debts of $20,- an operating profit of $51,681 and a ment under which Westinghouse would 374.524 and current liabilities of $4.- special income item of $111,752.83. acquire MCA for an estimated $360 894,155, as of March 31. Retained This contrasts with a loss of $32,830 million (BROADCASTING. Aug. 5). The earnings were listed at S6.594,788. for the same period last year. Arthur merger proposal has been approved by Ingram, Lamb president, said that the the boards of the companies but is company has improved its cash position subject to approval of stockholders and Northeast moves to by more than $215,000 and that it has a favorable tax ruling from the Internal eliminated all bank loans. Revenue Service. increase capital For the six months ended June 30: 1968 1967 Northeast Airlines Inc., an 86%- Income per share $1.16 51.14 owned subsidiary of Storer Broadcast- rise Gross income 112,026,000 112,712,000 MCA registers Net income 9,046,000 8,758,000 ing Co., a group broadcaster, has filed a Shares outstanding 7,524,108 7,411,733 statement with Securities and Exchange in 1st -half profit Commission seeking registration of Stock registration 323,701 shares of stock at $20.50 per MCA Inc. reported last week that share, which is expected to yield an net income for the first half of the sought by Fuqua aggregate of $6,635,870. year rose slightly while gross revenues Proceeds will be used to pay debts declined modestly from the correspond- Fuqua Industries Inc.. Atlanta -based owed to Storer and the remainder will ing 1967 levels. group broadcaster and diversified com- be added to Northeast's general corpo- Lew R. Wasserman, MCA president, pany, filed a statement with the Securi- rate funds. According to the statement, said all figures for both periods reflect ties and Exchange Commission seeking the "net effect of the transaction will the three - for -two split of the common registration of 977,460 shares of stock be to increase the company's working stock effective June 5 and on a pooling to be sold at $44 per share, which is ex- capital." of interest basis, the results of opera- pected to yield an aggregate of $977,- Pursuant to the loan agreement tions of Spencer Gifts Inc., acquired 460. with Storer, the company is required to April 30. The statement did not indicate the maintain $3.6 million in working capital

8ROAOCASTIN6, August 12, 1968 67 and a net worth of a minimum $25 mil- and local business was up to $504,600 land hotel, reported consolidated net lion. As of May 31, Northeast had $9,- for the typical TV station. income for the six months ended June 345,000 in working capital and a net Again as in 1966 the major expense 30 up 36% over the comparable period worth of $32,550,000. was programing at $404,500 (36.7 %); for 1967, with gross income for the general and administrative costs were same period increased by some 7 %. Teleprompter has $382,500 (34.7% ) ; technical costs were For the six months ended June 30: $178,600 (16.2% ), and sales, includ- 1968 1967 ing promotion, were $136,700 (12.4 %). Earned per share $0.36 $0.26 record 1st half Income 7,741,933 7,223,945 Salaries took $461,700 of which Net income 829,333 461,238 Shares outstanding 1,760,080 1.760,080 $173,600 (37.6 were in programing; Teleprompter Corp., New York, last %) $119,600 (25.9 %) were technical; week reported record revenues and $88,200 (19.1 were general and WAST earnings earnings during the first %) shown six months of administrative, and 1968. $80,300 (17.4%) were for sales personnel. on The multiple transfer application CATV owner reported Depreciation and amortization were revenues and net earnings up 5.7% and $128.000, and film expense was $104,- WAST(TV) Albany, N.Y., earned 27.7 %, respectively. Operating profits 800. profits of $550,163 during 1967 and before special items jumped 95.3% to TV broadcasters estimate the typical $230,882 for the first four months of $186,309 from $95,400. The in- special station's revenue in 1968 will reach this year, This was recorded last week come was attributed by Irving B. Kahn, about $1,460,000, an increase of 8.4% when the filed an application Teleprompter station chairman and president, over the 1967 figure, and about what with the approval primarily FCC seeking of its to the Hughes Aircraft ac- they had predicted for 1967. tranfer to the RKO General broadcast- quisition of an additional 18% of its Companion figures for the typical ing group for $8 million. (BROADCAST- Manhattan CATV system, bringing radio station won't be available until ING, Feb. 19.) Hughes's interest to 49 %. later this month, according to a broad- The station, a primary ABC -TV affil- For six months ended June 30: cast management spokesman. iate, earned a total revenue of $2,090,- 1968 1967 Earned per share $0.84 $0.77 960, and $754,990, during 1967 and for Revenue 3655.618 3,455,555 the first four months of 1968, respec- Net earnings" 833,561 652,033 Company reports ... tively. Expenses were $1,540.796 and "'After deducting federal income taxes on operations of $70,669 and $32,028, respectively Capital Cities Broadcasting Corp. re- $524,108 for the same periods. Include extraordinary items of $647.252 and WAST was $556,633, respectively. ported last week that net profit and net As of Dec. 31, 1967, revenue for the first half of 1968 rose shown to have $474,043 in current as- comfortably over the comparative 1967 sets and $758,792 in fixed assets total- Typical TV station period. Thomas S. Murphy, chairman ing $1,233,835. Current liabilities (short and chief executive officer, noted that term) were listed at $47.975. the profit before the special surtax was profit down 26.4% up 30% and after the surtax was 23 %. Financial notes ... The report consolidates Fairchild Pub- The pretax profit margin for the lications Inc. for the first time, adding Stockholders of Visual Electronics "typical" TV station in 1967 was $244,- 75% of Fairchild's earnings from Jan. Corp., New York, have authorized an increase in 1,929,- 300 (18.1 %), down $87,000 or 26.4% 1 to May 15 (date of the merger) and common stock from on the comparable 1966 figure of $332,- 100% from May 15. For the first six 700 shares to 7.5 million shares and 100, according to a television financial months ended June 30: also an issuance of 500,000 shares of report released by the National Asso- 1968 1967 preferred stock. They also authorized ciation of Broadcasters department Income per share $1.56 $1.31 the board to determine the terms of the of Net revenue 38.079.000 32.466,000 broadcast management. Net profit 4,543,000 3,811,000 preferred stock and to eliminate 868 The TV figures are based on 307 shares of 31/4% cumulative preferred Chris -Craft Industries Inc., a diversi- "usable" returns, or 54.8 %, from 560 stock. Additionally, the stockholders au- fied company and a commercial stations, group broadcaster, thorized an increase of 30.000 shares except those in last week reported an increase Guam and the Virgin Islands, that in sales, of common stock for which options but a slight drop in earnings for the have been in operation for the full may be granted under the company's first six months of 1968 ended June 30: year. With nearly 20 more stations on existing qualified stock option plan. 1968 the air than in 1966, NAB received 1967 two Earned per share $1.18 $1.23 Commonwealth United Corp., Bev- fewer returns on Sales 48,749,000 47.352,000 which its survey is erly Hills, Calif., a diversified organiza- based. Net income 3,814,000 3,868,000 Income after taxes 1,987,000 2,078,000 tion with operations in TV distribution, The NAB figures show that total rev- Average number of shares outstanding 1,164,607 1,329,159 motion picture and record production, enue for the typical television station music publishing, real estate, insurance was Oak Electro Netics Corp., Crystal $1,346,600 (compared with $1.4 and shipping, last week agreed to ac- million for 1966) Lake, Ill., manufacturer of television and expenses were quire Berry Petroleum Co.. Magnolia, $1.102,300 (compared with tuners and other electrical equipment, $1.07 mil- Ark. The transaction would involve an lion for 1966). reported a decrease in sales and earn- Total time sales before exchange of stock with a current commissions ings for the second quarter of this year mar- and network payments ket value of more than million. were $1,465,200, ended June 30: $7 Com- of which $372.000 monwealth United, parent of Television (25.4 %) came from networks, $593,- 1968 1967 Earned per share Enterprises Corp., also has oil and gas 400 (40.5 %) came Sales from national and 19,372 325 19,431.754 interests through Sunset International regional accounts, and $499.600 (34.- Gross Income 4,341,168 5,040,618 Net income 443,490 796,824 Petroleum Corp., wholly-owned subsidi- 1 %) came from local advertisers. Average number of ary. Compared with the 1966 financial shares outstanding 1,136,160 1,122,960 profile released by NAB last summer Wrather Corp., Beverly Hills, Calif., Filmways Inc., New York, has com- (BROADCASTING, July 31, 1967), net- television productions and syndication pleted the acquisition of United Bindery work sales remain the same, but na- company with interests in Muzak fran- Inc., there. United Bindery specializes tional- regional then was up to $647,900 chised music business and the Disney- in binding paperbacks and magazines.

68 (FINANCIAL REPORTS) BROADCASTING, August 12, 1968 EQUIPMENT & ENGINEERING

nel operation. Later, in an unusual ac- UMC Broadcasting Division, which has Space broadcast tion, the FCC review board severed patents pending for UHF stations the KGYN application and granted it around the country. facilities proposed without prejudice to WCAU. In its initial Ira Kamen, vice president of UMC decision denying WCAU's application, the Facsimile, described more advanced review board said that the reduction in uses of the equipment beneficial to FM engineers A group of scientists and KGYN service which would result from stations and closed circuit television op- future proj- who have been considering a grant to WCAU would frustrate the erators. The system could be used ects for the National Aeronautics and commission's goal of providing pri- for electronic newspaper transmission Space Administration has assembled mary nighttime service to underserved through FM subcarrier waves, he said, recommendations and is prepared to areas in the western United States. thereby bringing extra income to FM submit them to the space agency. stations at a time when they're normally In the broadcasting area, two pro- off the air. study UMC demonstrates new posals recommend that NASA UMC Facsimile plans to have black - to direct FM and TV broadcasting transmitter and -white equipment available for leas- home receivers and to ground stations facsimile ing early next year for $300 -500 per for distribution to broadcast stations. per month. The group, which has met at Woods UMC Facsimile Corp., New York, Hole, Mass., for the last two summers, demonstrated a new facsimile transmis- also suggested that the FCC set aside sion system last week in New York. WBKB -TV says it's an FM channel at the high end of the The variable velocity scanning tech- FM band (88 -108 mc) exclusively for nique speeds the rate of transmission happy at Marina City direct space broadcasts to home re- of white space and uses low -cost tele- ceivers, and also a single, exclusive TV phone lines, thus economizing in both ABC -owned WBKB -TV Chicago took channel in the UHF band (470 -890 time and type of lines needed. special care last week to explain why mc) for direct -to -home TV. A patent for the system has been it isn't moving its antenna to the new It also recommended that the com- issued to George J. Doundoulakis. 100 -story Hancock Building there even mission set aside for space broadcast electronic physicist with the Sonic Vee though five other local TV stations have use to earth a channel in the 2500 mc Corp., which has licensed UMC Fac- announced their plans to switch band for educational and public TV; in simile for marketing, leasing, financing, (BROADCASTING, Aug. 5). The simple the 12,000 mc band for CATV and development and research on the equip- fact. wBKB -TV claims, is that channel 7 microwave service, and in the 18 gc ment. UMC Facsimile was founded for coverage is just as good at its Marina and 35 gc bands for future space satel- this purpose as a subsidiary of the City site. Ghost reflections or other lite broadcast uses. United Marion Corp.. a company also problems are minimal, it was added. The report finds that direct -to -home involved in broadcasting through its WBKB -TV said extensive field testing broadcasting of FM radio is both tech- nically and economically feasible; direct TV broadcasting from a satellite, it finds, is technically feasible but eco- Points in favor of 16mm use brought out nomically questionable. TV satellite to stations for dis- broadcasting ground The 16mm width may replace the use is in order ( "the more the net- tribution to broadcast stations, however, 35mm width as the standard film size work or station must charge the ad- is considered both technically and eco- in television. The reasons: the rising vertiser for time and entertainment nomically feasible. price of production, and "the re- product, the greater the demand that The report was drafted by a com- surging competition" from other ad- the costs be justified "). Cost of camera mittee headed by Dr. Wilbur Pritchard. vertising media. raw stock and laboratory services is director of the Communications Satel- These conclusions about the more about one -fourth less for 16mm than lite Corp.'s laboratory division. than 40 -year debate over 35mm and for 35mm. Also since 16mm is nar- Also in the space field, a special 16mm as the standard film for the rower than 35mm, and a 400 -foot engineering group of the Electronic In- entertainment business are made in roll is the equivalent of the 35mm dustries Association urged the utiliza- the July issue of Rewind, published 1,000 -foot roll, the camera equip- tion of low -cost earth stations with high by General Film Laboratories, Holly- ment will be smaller and lighter in powered equipment as a salient element wood. about the same ratio. in a domestic satellite system. The EIA According to the processing com- About the perennial question of report was submitted to the President's pany, 16mm's basic appeal is that 16mm's picture quality, the news- Task Force on Telecommunications it costs less (for film, equipment and letter indicates it all boils down to Policy last week. related accessories) and is more port- "what are you willing to settle for?" able (in film and equipment) than Rewind says the difference in quality 35mm. In television these days, a between 35mm or 16mm is most ap- Second FCC denial to WCAU considerable use of 16mm is being parent when a 35mm print is com- made for local shows, production pared with a 16mm print, both be- A request by WCAU Philadelphia for of commercials and for specials pro- ing projected to a large screen. But review of a decision denying the sta- duced on locations (tape is used for on the TV tube, "it is considerably tion's application to directionalize its studio specials). less apparent." Instead, Rewind clear -channel operation has been de- Rewind suggests that with the points out, it "shows up in back- nied by the FCC. The application was squeeze put on television by media grounds, large area shots, and optical originally set for hearing in 1966 along competition, a re- examination of film work." with one by KGVN Guymon. Okla., to directionalize its secondary clear chan- 88A BROADCASTING, August 12, 1968 confirms the original findings of Kear iba), will be used by ABC-TV in cov- Motion Picture and Television Produc- and Kennedy, consulting engineering ering the general elections in Novem- ers has established a motion picture and firm, as to the suitability of the present ber. Eight Toscal model BC -1411 ma- television research center in Hollywood site. Because of the FCC height and chines were used by the network in to conduct a long -range systems -analysis power relationship rule, WBKB -TV covering last spring's primaries. study of film studio production meth- couldn't gain very much coverage if ods. Primary the Radio logger Tape -Athon Corp., In- objective of research any at all by moving to the higher loca- center is to provide technical informa- tion, the station sadi. glewood, Calif., has developed a new radio tion for the industry. The research unit WBKB-TV'S tower lease at Marina station logger featuring dual cap- stans and automatic reverse. The model already has studied techniques for cre- City runs until 1974, but it does include ating greater film technical 900 logger is available in two, four, and standardiza- an escape clause if the station did wish tion, evaluated a new Eastman Kodak to move. "Why spend $1.2 million to eight -track configurations with one, two, or more channels per track. Prices start high -brightness screen and investigated move if you really don't get anything," chemical and at $1,550. radiation hazards of film one station spokesman said. processing. 'Shaver' at Lewron Lewron Television Compact headsets Roanwell Inc.. New York, said last week it has Corp., Technical topics ... New York, has ordered a second unit using Norelco's developed six new light- Election machines weight Toscal electronic new PCP -70 portable color camera. headsets for TV cameramen and calculators, manufactured in Japan by commentators. Each headset weighs less Tokyo Shibaura Electric Co. Ltd. (Tosh- Research Center The Association of than eight and a half ounces. FANFARE Schaefer to sponsor munity." donated seven RCA camera chains and Only entries produced or published additional control room equipment val- All -Star special between Aug. 31, 1968 and Aug. 31, ued at $15,000 to WUSF -TV Tampa, 1969 will be eligible for consideration. ETV of the University of South Florida. Awards will be presented in New York, The F. and M. Schaefer Brewing Co., Annual Dec. 15, 1969. seminar WIIC -TV Pittsburgh New York, will pay all expenses in- ACLU spokesmen said the awards will be host to 150 representatives of volved in staging a two -hour National program was still the stage. civic, charitable and religious organiza- Basketball Association All -Star game in formative The organization's national headquar- tions from the tristate area (West Vir- and telethon Aug. 15 to benefit the ginia, Ohio and Pennsylvania) at its sec- Southern Christian Leadership Confer- ters are at 156 Fifth Ave., New York 10010. ond annual Public Affairs Seminar Aug. ence and New York Mayor Lindsay's 15. The workshop to be held in the sta- Youth and Physical Fitness Fund. Drumbeats ... tion's studios is designed to acquaint Schaefer will relinquish commercial Air show More than 12,000 people public-oriented agencies with TV tech- time to personalities in show business niques and procedures. and athletics for appeals for donations. attended a Sunday fly -in sausage and pancake breakfast and air show spon- WPix(TV) New York is donating air Navy spots The Navy Department, in sored by WWAM Cadillac, Mich. Net time (8 -10 p.m.), the All -Stars will conjunction with Young & Rubicam, perform free of charge, and Marty proceeds, more than $2,000, were do- Chicago, has produced two 60- second Glickman, head of Sportsplan Inc. and nated to a local school for the handi- color aviation trailers for TV. coordinator and play -by -play commen- capped. tator for the game, will donate his serv- Police training KDICA -TV Pittsburgh ices. held a three -hour course in 16mm film Five broadcasters Schaefer's agency is BBDO, New techniques for about 30 members of the York. Pennsylvania State Police. The session get ABA `gavels' included basic fundamentals such as loading, holding the camera and good Five of the 13 "gavel" awards made composition. The state police use cam- by the American Bar Association last Annual media awards eras for filming documentations of ac- week to news media went to broad- cidents and other safety and public re- casters. The awards were presented by to be issued by ACLU lations presentations. ABA President Earl F. Morris during Donation WPIx(Tv) New York has a luncheon at the 91st annual meeting The American Civil Liberties Union of the association in Philadelphia. is instituting annual national awards in Winners in the broadcast media were the communications media. The awards Baseball in the `Bottoms' NBC, ABC, Twentieth Century-Fox will cover radio and TV broadcasts by Television Inc. wMAI, Washington and stations and networks, plus newspapers, While filming a documentary WEEI Boston. All the programs honored magazines, books and motion pictures. in Houston's Negro ghetto, the dealt with the law or law enforcement. Barton R. Clausen, director of in- Bottoms, a KPRC -TV news team, formation and education for ACLU, learned that the area had few said no specific broadcast categories are recreational facilities and, due to BPA extends entry dateline anticipated and selections will range lack of sponsorship, no little from public affairs programing to en- league baseball team. The Broadcasters Promotion Associa- tertainment features. The news team raised $400 tion has extended the deadline for en- Selection will be based on the abili- from the station's staff which they tries in the Audience Promotion Awards ty of a program to create understand- contributed for a little league from June 30 to Aug. 31. The categories ing and appreciation of the Bill of team in the ghetto. The team is in the seventh annual competition are Rights, and generate citizen participa- now competing in regular little on -air promotion and integrated cam- tion in activities that "forcefully imple- league competition. paigns using all media (BROADCASTING, ment civil liberties ideals in the com- June 24).

68B BROADCASTING, August 12, 1968 FATES & FORTUNES

BROADCAST ADVERTISING dio commercials. ceed James Muse, manager of both operations, who resigns. Nick Silva, executive art director, John S. Scanlan, VP and account Gray Advertising Inc., Beverly Hills, group supervisor, Ted Bates & Co., New 011ie Hayden, account executive, Calif., elected VP. Denis Higgins, crea- York, joins Geer, DuBois & Co., that CBS Radio Spot Sales, New York, ap- tive supervisor for agency, appointed city, as VP and account supervisor. pointed general sales manager, KCBS San associate creative director. Thomas R. Oliver, Francisco. Joe Landy, account manager, commercial Lawrence E. Feeney, account execu- supervisor, Doyle sales, American Air- tive, Television Advertising Representa- Dane Bernbach, New lines, New York, ap- tives, New York, joins KPix(TV) San York, named VP. pointed director of ad- Francisco as sales manager. vertising for company. J. Carson Magill, Mark Halleck appointed director, B. Decker, senior VP and man- William client and sales relations, WLEX-FM -TV KNEW -TV San ager, McCann- Erick- with Lexington, Ky. and WCOV-AM -FM -TV son Inc., San Francis- Mr. Oliver Francisco, joins The Montgomery, Ala. Both are Gay -Bell Meeker Co. as man- stations. Mr. Lundy co, named western re- gional manager for ager, San Francisco office. agency, with headquarters in same city. Michael Borden, media planner, MEDIA Russ Johnston, senior VP for agency Ogilvy & Mather, New York, joins CBS manager, in Los Angeles, becomes general man- Radio Spot Sales there as manager, Harold W. Dutch, station ager of that office. J. Neil Reagan, VP marketing services. WLAM Lewiston, Me., named executive in Los Angeles office, named senior VP VP, Lewiston- Auburn Broadcasting and continues to supervise radio and Alan H. Steinberg appointed man- Corp. and Hoy Communications Corp. TV operations. ager, sales, central office, NBC Radio, (licensee of WLAM and WIDE Bedde- Chicago. ford, Me.). Mr. Dutch will serve as Peter Horst, associ- administrative assistant to F. Parker ate creative director, Robert H. Teter, station manager and Hoy, president and general manager of Leo Burnett Co., Chi- stations. cago, joins Henderson general sales manager, Advertising Agency, WNHC -TV New Haven, Herbert R. Shein, VP, wKIP and Greenville, S. C. as Conn., appointed WSPK(FM) Poughkeepsie, N. Y., also VP and creative di- broadcast sales man- named general manager. WSPK, that rector. ager, Triangle Stations city (was WKIP -FM). (licensee of WNHC -TV), formerly man- Mr. Horst James Arthur, Rob- Philadelphia. J. David Bradsher, ert Dunn, Robert Nel- Mr. Teter ager, WFRC Reidsville and WCBr Roa- Pat Pantonini, son and William Sandio, group heads as- noke Rapids, both North Carolina, re- sistant advertising and sales in creative department of Foote, Cone promotion turns to wstc Statesville, N. C., as man- manager, KPIX(Tv) San Francisco, & Belding, Chicago, named VP's. ager. All are Statesville Broadcasting joins KHVH -TV Honolulu, in newly cre- Co. stations. Richard J. Passanant, assistant con- ated position of director of creative troller, Doyle Dane Bernbach, New services. Cyril C. Larsen, account ex- Cec Beck, program director, WRVB- York, joins Harrington, Righter & Par- ecutive KHVH -AM, appointed local sales FM Madison, Wis., appointed station son Inc., that city, as business man- manager. manager. ager and assistant treasurer. Howard L. McFadden, account exec- David E. Steere, VP and station man- Malcolm Ochs, with Ross Roy of utive, WNBC New York, appointed sales ager, WKMI and WSEO -FM Kalamazoo, New York Inc., elected VP of agency manager. Mich., becomes president and general and director of media and research. manager. W. Barrett Mayer, with Pepper & Joyce Peters, with Ted Bates & Co., Tanner Inc., Los Angeles, appointed New York, joins U. S. Media-Interna- manager, West Coast operations, San PROGRAMING tional, media consulting organization, Francisco. Michael Campus, that city, as VP and associate media director of specials director. Sydney A. Abel, for- merly with P. Ballan- for CBS - TV New Jack Bidus, creative director, N. W. tine & Sons, Newark, York, joins Universal Ayer & Son, Philadelphia, elected VP. N. J. and BROADCAST- City Studios, North ING, Washington, Hollywood (Calif.), Kenneth Becker, with Official Films joins wASH(FM) Washing- as producer of feature Inc., New York. joins Frank B. Sawdon ton as sales manager. films and TV specials. Inc., that city. as controller and treas- urer. Marion Porter, with Grey Adver- Richard Borzumato, Mr. Campus Gerald Isenberg, as- tising Inc., New York, joins Sawdon Mr. Abel media supervisor, Pa- sistant to Abe Schnei- there as copy chief. pert, Koenig, Lois der, chairman of board of Columbia Inc., New York, joins Tatham -Laird & Pictures, named director of ABC-TV's Douglas S. Cramer, executive VP in Kudner Inc., that city, in same capaci- projected Movie of the Week series for charge of production, Paramount Tele- ty. 1969 -70 season. Mr. Isenberg will make vision, Hollywood. named general chair- his headquarters in Hollywood and Thomas E. Kniest and Richard W. man of ninth annual International serve as liaison with feature film pro- Televi- Broadcasting Awards, sponsored by Epp, both with Katz Radio and duction companies involved in series. Hollywood Radio and Television Socie- sion, respectively, St. Louis, both named ty to honor "world's best" TV and ra- managers. Messrs. Kniest and Epp suc- Ross Donaldson, director, program

BROADCASTING, August 12, 1968 68C services, NBC -TV New York, named public affairs, xEYT(Tv) Santa Barbara, visor, Grant Advertising Inc., Los An- VP, program development, West Coast. Calif., elected VP. geles, joins Robert E. Petersen Produc- At same time network's West Coast tions, Hollywood, as promotion direc- film operation was consolidated. Jerome Donald J. Decker, tor. H. Stanley, director, NBC Productions, newsman, WGY, WGFM West Coast, named director, film pro- (FM) and WRGB(TV) Don Searle Jr., head of promotion grams and NBC Productions, West Schenectady, N. Y., and market research, Nelson R. Crow Coast. James J. Seaborne, manager, appointed manager - Publications, Anaheim, Calif., joins film program operations, West Coast, news. KFI Los Angeles as director of adver- adminis- tising and promotion. named director, film program William B. Ander- West Coast. Frank Pittman, tration, son, with AP, Atlanta Clark Grant, director of advertising manager, film programs, NBC Produc- Mr. Decker named broadcast news and promotion, cxt.w -Tv Windsor, Ont. tions, West Coast, named manager, supervisor, succeeding West Coast. (Detroit), joins KTvI(TV) St. Louis, as NBC Productions, Dudley Lehew, who becomes AP's New promotion manager. Aaron Ray, administrative assistant England broadcast editor, Boston. Mr. to executive VP, Bonded Film Services, Lehew succeeds Milton W. Minarcin, New York, joins Warner Bros.-Seven who becomes Boston day wire editor EQUIPMENT & ENGINEERING Arts, that city, as manager of domestic for AP. and foreign television booking depart- Monroe M. Rifkin, executive VP, Frederick W. Lankard, manager, ment. Daniels & Associates, Denver, joins UPI, Tulsa, Okla. bureau, appointed American Television and Communica- Craig Martin, son of singer Dean regional executive in charge of sales tions Corp., Boston, as president and Martin and production assistant for and service for Louisiana with head- director. Douglas H. Dittrick named NBC -TV's The Dean Martin Show, quarters in New Orleans. He is suc- VP- operations of firm. joins Greg Garrison -Don Van Atta Pro- ceeded by William H. Mullins, member ductions, Hollywood, as associate pro- of Tulsa staff. Michael O. Wester ap- Alexander J. Autote, ducer of TV specials, series and pilots. pointed manager of UPI's Lubbock, marketing manager, Tex. bureau, succeeding Tommie Ged- professional products, Newhook, man- Robert M. promotion die, who has been assigned to division CBS Laboratories, WFIL -TV Philadelphia, assigned to ager, headquarters, Dallas. Stamford, Conn., joins in CATV and syndica- special projects Shibaden Corp. of Triangle Stations. Ed- tion programing, Jim Simon, news editor, KCBS San America, New York, Armsby, manager, account serv- ward Francisco, appointed managing editor. as VP- professional & York, suc- ices, Doremus Co., New Norm Woodruff, newsman, KCBS, suc- products. ceeds Mr. Newhook at wFIL -Tv. ceeds Mr. Simon as news editor. Mr. Autote of commer- Charles E. Phillips, Joseph P. Sanford, head John Raymond appointed assistant Union Bank, Los VP- marketing, named VP and general cial loan department, news director KPRC Houston. Angeles, named director of finance for manager, Califone /Roberts Electron- ics division, Rheem Manufacturing Co., Western Video Industries, parent com- James Burson, newsman, KYw Phila- Los Angeles. Mr. Phillips succeeds O. X. pany of Hollywood Video Center. delphia, appointed assistant news direc- Pitney, who died June 22 in airplane tor. Ted Bair, program director, wcRM accident. Baltimore, joins WNRC New York as Gerald Warner, reporter, LAGAR Cleve- Dallas Clark, chief engineer, KUTY program manager. land. joins WKBF -TV there as senior (Tv) Salt Lake City, joins National news editor. Bill Doty, VP and production direc- Teleproductions Corp., Indianapolis, as tor, WQMR and WGAY(FM) Silver Joseph Dyer, on director of engineering. Charles D. In- Spring, Md.- Washington, joins WASH - -air reporter and news writer, xNxT(TV) gram, with WTTV(TV) Bloomington - (FM) Washington as program director. Los Angeles, named associate director of community Indianapolis, joins firm as supervisor Larry E. Burroughs, director of pro- relations. of video tape engineering. graming, KPHO -TV Phoenix, joins way, Frederick B. Bund- ing, KPHO -TV Phoenix, joins wGY, FANFARE esmann, eastern re- WGFM(FM) and WRGB(TV) Schenec- gional manager, F &M tady, N. Y. as manager of programs. Richard J. Connel- Systems Co., Dallas, David Blyth, formerly with KsHE(FM) ly, director of public joins Philips Broad- Crestwood, Mo., and WPTR Albany, relations, ABC News, cast Equipment Corp., N. Y., appointed program director, New York, named di- Paramus, N. J., as KIRL St. Charles, Mo. rector of press rela- broadcast systems tions, ABC -TV. Gene sales manager. Ronald W. St. Charles, producer -di- Nichols, manager, Mr. Bundesmann rector. wFIL -TV Philadelphia, joins program information, Jay K. Hubbell, wxoN(Tv) (ch. 62. due to begin broad- appointed to newly with Anaconda Electronics Co., Ana- Mr. Connelly casting in fall) Detroit as program di- created position of heim, Calif., appointed central regional rector. Harry Elstermann, producer, manager, press relations. sales manager, with headquarters in Firestone & Associates, Philadelphia, Chicago. joins WXON as production manager. Warren W. Schwed, president, Grey Public Relations Inc., New York, re- Floyd Moon, controller. Associated signs. He is succeeded by Hal Davis, Design Group, Salt Lake City, joins NEWS VP and management supervisor, Grey Telematic Inc., that city, in same ca- Advertising. pacity.

Bill Ruddy, director of news and Jack Page, VP and account super- Eugono J. Koschella, with National

680 (FATES & FORTUNES) BROADCASTING, August 12, 1988 Machine Tool Builders Association, nam, as engineers. Washington, joins Electronic Industries Arthur L. Cole, United Nations cor- the new Association there as assistant to staff respondent, Toronto Telegram, joins VP, consumer products division. CFRB and CKFM(FM) Toronto as news JIAIMIPIRIO Dominick Saccacio, sound tape prod- director. uct manager, Audio Devices Inc., New uhf York, also appointed product manager DEATHS for cartridges, cassettes and lubricated tape. James H. Fuller, 50, broadcast super- visor of Young & Rubicam's media de- Dli0140110 partment in New York, died of heart ALLIED FIELDS attack Aug. 1 at his home in South Martin R. Smith, VP- finance, and Salem, N. Y. He joined Y &R in 1953 offers greater Gerard J. Looby, director of system op- briefly as account executive, left for erations, named general partners, Mal- succession of positions in sales at ABC, arkey, Taylor and Associates, Washing- CBS, NBC, RKO General and Robert flexibility ton, CATV consulting, management Eastman Co. and returned to Y &R and brokerage firm. Mr. Looby also in 1964. He is survived by his wife, named VP. Jane, and three children. and lower cost! George F. Stanton, 58, media super- visor, Edward H. Weiss & Co., Chicago, died July 24 following long illness at Michael Reese hospital, that city. He is survived by his wife, Mildred, and two sons. Mel Breen, 45, drama producer with Canadian Broadcasting Corp., died July Mr. Smith Mr. Looby 17 at his summer home near Graven - Brod Seymour, program and opera- hurst, Ont., of complications following tions director, WHP- AM -FM -TV Harris- heart operation. Mr. Breen had been as- burg, Pa., joins Indiana State Univer- sociated with all network anthology sity, Evansville, as assistant professor drama series and for last two years had of speech. worked on CBC Festival series to be shown this fall. He is survived by his James W. Bentley, television project wife, Faith, and three children. manager, RTV International, New York, joins University of Mississippi, Harold C. Meier, 55, assistant to gen- University, Miss., as assistant professor eral manager of CBS-TV operations de- and television director. partment-news liaison, New York, died of heart attack Aug. 3 at Valley hos- INTERNATIONAL pital, Ridgewood, N. J. Mr. Meier joined CBS in 1939 in radio network Charles S. Chaplin, operations and served as supervisor VP, Warner Bros. - from 1942 -46. He was production man- Seven Arts Ltd., ap- ager at MGM International 1946 -48, pointed director of and rejoined CBS as supervisor of tele- European television vision network operations, becoming sales, London. manager year later. He is survived by his wife, Dorothy, and two daughters. Michael Burt and The ZIG ZAG Television Antenna Bruce Noble, account William F. Craig, 53, formerly VP of offers more pattern & gain per dollar Mr. Chaplin supervisors, and David Benton & Bowles and manager of agen- than any other uhf antenna on the Sid bury, company sec- cy's Hollywood operation, died Aug. 6 market. retary, BBDO, London, elected to board. of heart attack at his home in Los An- High power gains are available with Fred H. Burns, with wzzM -TV Grand geles. Last year, Mr. Craig resigned as many computerized vertical patterns. Rapids, Mich.; Homer V. Greer, with senior VP in charge of TV for agency Omnidirectional and cardioid patterns WKYT-TV Ky., and Robert to become partner in independent TV Lexington, are available which will provide power and movie production company with E. Terres, with University of Michigan gains from 8 to 56 and directional J. Craig is survived Television Center, Ann Arbor, join Robert Leder. Mr. gains as high as 215! Power capa- NBC international project, South Viet- by his wife, Jane, son and daughter. bilities of 60 or 120 KW. Jacques A. Lewis, 46, senior indus- trial engineer, CBS, New York, died Fiberglass radomes are available Aug. 4 in East Orange (N. J.) general for all weather protection. PENNA. hospital. W I B F Write for complete catalog and price Rex H. Frost, 71, writer and photog- list. HAS A CCA rapher, died July 18 in Toronto. For 30 BROADCAST years he reviewed books and reported J A P O TRANSMITTER farm news for CFRB Toronto. CCA ELECTRONICS CORP. Herb Lyon, 49, personality on WGN- ANTENNAICOMPANY GLOUCESTER CITY, N. J 6939 POWER INN ROAD SACRAMENTO. CALIFORNIA CCA (609)-456-1716 AM-TV Chicago and columnist for Chi- cago Tribune, died Aug. 6 of cancer. A DIVISION OF COMPUTER EOUIPMENT CORPORATION

BROADCASTING, August 12, 1968 69 FOR THE RECORD

at Elmira, for waiver of Sec. 1.580(1) of STATION AUTHORIZATIONS, APPLICATIONS rules, dismissed petition as late filed but granted petition as informal objection and made WENY party respondent to hearing. As compiled by BROADCASTING, July FCC proposed amendment of TV table Action July 31. of assignments to assign ch. 9 to Glendive, 31 through Aug. 7 and based on filings, Mont. Action July 31. FCC proposed amendment of TV table authorizations and other actions of the of assignments to reserve commercial ch. New AM stations FCC. 22 at Las Cruces, N. M., for noncommer- cial educational use with substitution of ch. FINAL ACTIONS Abbreviations: Ann. -announced. ant. -an- 48. Action July 31. FCC denied applications of Woodland tenna. aural. FCC proposed amendment of TV table Broadcasting Co., Vidor, Tex., and of Broad- aur.- CATV -community an- of assignments to reserve for educational cast Bureau, for commission review of re- tenna television. CH- critical hours. CP- new AM to construction permit. D -day, DA- direction- use ch. 61 at Rochester, N. Y. Action July view board decision granting al antenna. ERP- effective radiated power. 31. KWEN Broadcasting Co., Port Arthur, Tex. kc- kilocycles. kw- kilowatts. LS -local sun- FCC proposed amendment of TV table (Does. 14597 and 15203). Action July 31. set. mc- megacycles. mod.-modification. N of assignments by deleting *ch. 27 from FCC denied petition filed by Tidewater -night. PSA- presunrise service authority. Bay City, Tex., and substituting *ch. 43. Broadcasting Company, Smithfield, Va., for SCA- subsidiary communications authoriza- Action July 31. stay of commission decision denying CP tion SH- speeilied hours. SSA -special serv- applications for new AM stations for Smith- ice authorization. STA- special temporary Existing TV stations field and Newport News, both Virginia. authorization. trans.- transmitter. UHF -ul- (Does. 13243, 13248). Action July 31. tra high frequency. U- unlimited hours. FINAL ACTIONS VHF-very high frequency. vis.-visual. w- WCVN(TV) Covington, Ky. - Broadcast OTHER ACTIONS watts. " -educational. Bureau granted mod. of CP to extend com- Review board on Aug. 2 in Sumiton, pletion date to Jan. 31, 1969. Ala., AM broadcast proceeding, Docs. 18204- New TV stations WKYT -TV Lexington, Ky.- Broadcast Bu- 05, granted petition for extension of time reau granted CP to change ERP to 1406 kw filed Aug. 1 by Sumiton Broadcasting Co., FINAL ACTIONS vis., 281 kw trans. and location extended to Aug. 9, time within which to aur., studio file appeal from adverse ruling of hearing Noark Broadcasting Inc., Fayetteville to north side U.S. route 60, 2.8 miles east examiner. Ark. -Broadcast Bureau granted mod. of New Circle Road, change type trans,, of type ant., ant. structure, increase ant. height Review board in Sumiton, Alabama, AM CP for ch. 36 TV station to change ERP to broadcast proceeding Docs. 18204 -05, 1450 kw vis., 148 kw aur., change type to 970 ft.; condition. Action Aug. 2. type location granted petition for limited intervention trans., ant., specify studio as OTHER ACTIONS and request for extension of time filed 200 West Center Street, Fayetteville, Ark. July 17 by Hudson C. Millar Jr. and James Action July 31. FCC notified Channel 16 of Rhode Is- land Inc., Jerdon Bullard. Action Aug. 5. OTHER ACTIONS permittee of station WNET(TV) Review board on Aug. 5 in Grandview, Providence, R. I., that unless it advises Mo., AM broadcast proceeding, Docs. 18183- Review board in Patchogue. N.Y., TV commission within 30 days of its intent to 84, granted to extent indicated, denied in broadcast proceeding, Docs. 17889 -90, grant- proceed with prosecution of application, all other respects petition to enlarge issues ed petition for extension of time filed July application will be dismissed, CP cancelled. filed June 3 by H -B -K Enterprises. 31 by Long Island Video Inc., extended to and call letters deleted. Action July 31. Review board in Henderson, Nev., AM Aug. 5, time within which to file response FCC notified permittees of eight UHF broadcast proceeding, Docs. 16813 -14, dis- to Broadcast Bureau's comments joint pe- television stations that, unless they advise missed as moot joint request for approval tition for approval of agreement and grant commission within 30 days of intent to of agreement filed November 7, 1967 by of remaining application without further proceed with prosecution of applications, 1400 Corp. and Joseph Julian Marandola. hearing. Action Aug. 1. CP will be cancelled and call letters de- Action Aug. 5. Review board in Medford, Ore., TV leted. Pending application for extension of broadcast proceeding, Docs. 17681 -82, denied time to construct will be dismissed. Eight ACTION ON MOTION request for clarification of issues and /or permittees hold CP's for WMLK(TV) ch. enlargement of issues filed June 20 by 57, Janesville, Wis.; WPDT(TV) ch. 15, Hearing Examiner Charles J. Frederick Southern Broadcasting Co. Action Aug. 5. Florence, S. C.; WPCT(TV) ch. 31, Mel- on August 1 in St. Louis (Great River bourne, Fla.; WROA -TV, ch. 25, Gulfport, Broadcasting Inc. et al.) AM proceeding. ACTIONS ON MOTIONS Miss.; KWID -TV ch. 41. Tulsa. Okia.; KWIG upon uncontested oral request by Great Hearing Examiner H. Gifford Irion on (TV) ch. 63, Des Moines, Iowa; WRIV-TV River Broadcasting Inc., rescheduled hear - July 31 in Baltimore (Baltimore Broadcast- ch. 55, Riverhead, N.Y., and KTOV -TV ch. in172g from Aug. 12 to Aug. 22 (Docs. 17210 -15, ing Co., and The Meadows Broadcasting 31, Denver. Action July 31. 17-9). Co.) TV ch. 54 proceeding; changed date of further prehearing conference from Aug. 8 CALL LETTES ACTIONS RULEMAKING ACTION to Aug. 15 (Does. 17440 -1) . *Nebraska Educational TV Commission, Lombard, Ill., Edward W. Jacker -Denied Hearing Examiner Forest L. McClenning Merriman, Neb. Granted KRNE -TV. by memorandum opinion and order request on Aug. 6 in Jacksonville and Miami, both Crest Broadcasting Co., Houston. Grant- of initiation of rulemaking looking toward Florida, Asheville, N. C. (Florida -Georgia KVRL(TV). amendment of Sec. 73.24(b)(3)(ii) of corn- Television Co.. Community First Corp., The ed mission's rules to remove unduly restrictive New Horizons Telecasting Co., Florida Gate- CALL LETTER ACTIONS provision upon commission's ability to en- way Television Co., Wometco Enterprises courage larger and more effective use of Inc., and Wometco Skyway Broadcasting Chicago Federation of Labor, Chicago. radio WCFL -TV. facilities by changing last sentence to Co.) TV proceeding, on informal request Granted read as follows: ". . . (ii) provide first pri- of Wometco Enterprises Inc. and Wometco South Jersey Radio Inc., Atlantic City. mary AM service t at least 90% of area of Skyway Broadcasting Co., scheduled fur- Granted WOND -TV. city of license." Ann. Aug. 5. ther prehearing conference for Aug. 12 FCC amended part 73 of rules on equip- (Does. 10834, 17582 -4, 18185 -6). DESIGNATED FOR HEARING ment performance measurements by AM RULEMAKING PETITION Commission has designated for hearing and FM licensees to clarify requirement "at application of WBJA -TV Inc. for CP for yearly intervals." New wording of Sec. 73.47 Flagstaff, Ariz.-Grand Canyon Television new UHF TV translator station to serve (AM) and 73.254 (FM) calls for measure- Co. Requests institution of rulemaking pro - Elmira, N.Y. by rebroadcasting programs ments to be made once each calendar year, ceeding to change table of assignments, of WBJA -TV Binghamton, N.Y. In same ac- with successive sets of measurements to be television broadcast channels, as follows: tion. commission denied request by WENY no more than 14 months apart. Action Aug. add ch. 2 and ch. 11 and delete ch. 9 and Inc., licensee of WENY -AM -FM and per - 7. ch. 13. Ann. Aug. 5. mittee of new UHF TV station on ch. 36 Existing AM stations FINAL ACTIONS KGER Long Beach, Calif. - Broadcast Bu- reau granted license covering use of for- mer main trans. as an alternate main trans. EDWIN TORNBERG Action Aug. 5. KBIG -FM Los Angeles-Broadcast Bureau granted license covering installation of ver- & COMPANY, INC. tical type ant. Action Aug. 5. KOFY San Mateo, Calif.- Broadcast Bu- reau granted license covering installation of alternate main trans. Action Aug. 5. WSEB Sebring, Fla.- Broadcast Bureau granted license covering installation of auxiliary type trans. Action Aug. 5. Negotiators For The Purchase And Sale Of KUMU Honolulu Broadcast Bureau granted license covering- increase in power, Radio And TV Stations CAN installation of new trans. (main), specify type trans. and license covering use of Appraisers Financial Advisors former main trans. for auxiliary purposes only. Action Aug. 5. New York -60 East 42nd St., New York 17, N. Y. MU 7 -4242 WCRV Washington, N. J.- Broadcast Bu- reau granted CP to increase West Ave., power from Coast -1357 Jewell Pacific Grove, Calif. FR 5 -3164 500 w to 1 kw, change ant.- trans. location Washington -711 14th St., N.W.. Washington, D.C. DI 7 -8531 to Rt. 69, 0.6 miles north of borough limits of Washington, install new type trans.; conditions. Action Aug. 1. Commission has granted a request by KPOJ -AM -FM Portland, Ore. and further

70 BROADCASTING, August 12, 1968 extended through Nov. 1, station's exemp- of license of WVLK Lexington, Ky. (Doc. Hall, Oiono, Me. 04473. Estimated construc- tion from AM -FM non -duplication rule. 18285). Action July 31. tion cost $50,055.15; first -year operating cost WBZY New Castle, Pa.- Broadcast Bureau $52,000; revenue none. Principals: Laurence granted mod. of CP to extend completion New FM stations M. Cutler, president of board of trustees, date to Oct. 15. Action July 22. et al. Action July 29. KUNO Corpus Christi, Tex. -Broadcast APPLICATIONS Uniontown, Pa. - Warman Broadcasting Bureau granted license covering use of Inc. Broadcast Bureau granted 99.3 mc, ch. former main trans. as main nighttime trans. Glendale, Ariz. - Glendale Broadcasting 257A, 3 kw. Ant. height above average ter- and auxiliary day. remote control permitted. Corp. Seeks 93.2 mc, ch. 222, 157 kw. Ant. rain 300 ft. P. O. address: c/o Edwin G. Action Aug. 2. height above average terrain 308.5 ft. P. O. Warman, 308 Fayette Bank Building, Union- KVLL Woodville, Tex. -Broadcast Bureau address: Box 501. Glendale, Ariz. 85301. Esti- town 15401. Estimated construction cost granted license covering change in station, mated construction cost $32.950; first -year $42,400; first -year operating cost $40,000; ant.-trans. studio location. Action Aug. 2. operating cost $22,000; revenue $36,000. revenue $45,000. Principals: Kenneth R. Broadcast Bureau granted licenses cov- Principals: Richard B. Gilbert, president Strawberry, president and Edwin G. War- ering following new stations: 'KUOI -FM and treasurer (33.6 %) and Alma C. Gilbert, man, secretary -treasurer, each 50 %. Mr. Moscow, Idaho; WWAM Cadillac, Mich., vice president and secretary (66.4%). Mr. Strawberry is special assistant with U. S. Gilbert is 100% owner of common stock and Department of State. Mr. Warman is 98% specify type trans.; WKOR Starkville, Miss., Air - specify type trans., studio location 201 62.5% owner of preferred stock in owner of both publishing firm and An- casters Inc., Radio stations consulting firm, tiques Journal magazine. Action Aug. 5. Lampkin Street and KGBC -FM Galveston, and 22% Tex. Action Aug. 5. Scottsdale, Ariz., consultant to Due West, S. C.-Erskine College. Broad- Broadcast Bureau granted licenses cov- owner of KCYN Williams, Ariz. Mrs. Gil- cast Bureau granted 88.5 mc, ch. 203, 0.0063 ering changes in the following stations: bert is 31.25% owner of preferred stock in kw Ant. height above average terrain 107 KLEI Kailua, Hawaii; KDSN Denison, Iowa: Mr. Gilbert's consulting firm (corrected ft. P.O. address: Erskine College, Business KIFG Iowa Falls, Iowa; KLIN Lincoln. item). Ann. July 19. office, Belk Hall, Due West 29639. Estimated Washington- National Education Founda- construction cost $1.875; first-year operating Neb.; WWDR Murfreesboro, N. C.; KFJM 207, 94.7 kw. Grand Forks, N. D.; KMBL Junction, Tex. tion Inc. Seeks 89.3 mc, ch. cost $300; revenue none. Principals: Erskine Ant. height above average terrain 337.6 ft. College is a private educational institution. ACTIONS ON MOTIONS P.O. address: c/o George R. Douglas Jr., C. H. Carlisle is vice president of business 803 Washington Building, Washington 20005. and finance. Action Aug. 6. Chief Hearing Examiner James D Cun- Estimated construction cost $57.155; first - Erwin, Tenn. -WEMB Inc. Broadcast 6 Ky. (Blue- Bu- ningham on Aug in Lexington, year operating cost $17.000; revenue none. reau granted 103.9 mc, ch. 280, 3 kw. Ant. grass Broadcasting Co.) renewal of license Principals: Applicant is nonprofit corpora- height above average terrain minus 433 ft. of WVLK, designated Hearing Examiner tion. Ann. Aug. 7. P. O. address: Box 280, Erwin 37650. Esti- Millard F. French to serve as presiding New Port Richey, Fla.-Richey Airwaves mated construction cost $21,800; first -year officer, scheduled prehearing conference for Inc. Seeks 105.5 me, ch. 288, 1.85 kw. Ant. operating cost $10,400; revenue $15,000. Sept 20, in Washington, D. C., and hearing height above average terrain 130 ft. P.O. Principals: V. F. Jackson, president, H. C. for Oct. 29, in Lexington, Ky., at 10:00 a.m. address Box 1500, New Port Richey. Fla. Jackson, vice president and James E. True, (Doc. 18285.) 33552. Estimated construction cost $9.791: secretary -treasurer (each 33?3 %). Mr. V. F. f Hearing Examiner Thomas H. Donahue first -year operating cost $4.00: revenue Jackson is 25% owner of hardware store. in Washington Court House, Chillicothe, and $4,500. Principals: Donald Armstrong, pres- Mr. H. C. Jackson is 25% owner of two Wellston, all Ohio (The Court House Broad- ident (45 %), Thad M. Lowrey, vice presi- furniture stores, and is 25% owner of oil - casting Co. and the Family Broadcasting dent (35 %) et al. Messrs. Armstrong and distributing firm. Applicant is licensee of Company) renewal of licenses of WCHO, Lowrey own WGUL New Port Richey, Fla. WEMB Erwin of which Messrs. Jackson WCHI and WKOV. Granted request of Ann. July 31. each own 331'3% of stock. Action Aug. 1. Broagdcast Bureau an8gd extepnded time for Waycross, Ga.- Teletronics Inc. Seeks proposed Sept. and reply 103.3 mc, ch. 277, 25.6 kw. Ant. height OTHER ACTIONS findings eptft 01r(Does 17977 above average terrain 386 ft. P.O. address: Review board in Fresno, Calif., FM Hearing Examiner H. Gifford Irion on Box 858. Waycross, Ga. 31501. Estimated broadcast proceeding, Does. 18202 -03, granted July 31 in Alamogordo and Ruidoso, both construction cost $43,911; first -year operating to extent indicated and denied in all other New Mexico (Fred Kaysbier and Sierra cost $8,740; revenue 85,200. Principal: respects petition for enlargement of issues Blanca Broadcasting Co. [KR.RRI) AM pro - James S. Rivers Jr. president and treasurer filed June 13 by Radio KYNO Inc., and ceeding, granted petition by Fred Kaysbier (100 %). Mr. Rivers Jr. is sole owner of petition to enlarge issues filed June 13 by and Sierra Blanca Broadcasting Co. for WACL Waycross, Ga. Ann July 26. International Radio Inc. Action Aug. 5. leave to amend financial showings in ap- Gardiner, Me.- Abenaki Co. Seeks 104.5 Review board on July 31 in Thomasville, plications (Does. 17624 -5). mc, ch. 283, 10 kw. Ant. height above aver- Ga., FM broadcast proceeding, Does. 17853- Office of opinion and review in Ashe- age terrain 185.5 ft. P.O. address: Box 740, 54. granted motion for extension of time boro, N. C. (Asheboro Broadcasting Co.) AM -FM, Gardiner, Me. 04345. Estimated construction revocation proceeding for WGWR- cost $37,214; first -year operating cost $8.500: granted request by Asheboro Broadcasting revenue $11,500. Principals: Jon A. Lund, Co., and extended time to Aug. 16 in which president (45 %) and Derek B. Payson, treas- to file replies to exceptions to the initial urer (25 %) et al. Mr. Lund is lawyer and decision released June 24 (Doc. 16789). member of Maine House of Delegates. Mr. STL Hearing Examiner Herbert Sharfman on Payson is assistant cashier of bank. Ap- July 29 in Milton, Fla. (Milton Broadcasting plicant is also permittee of WABK Gardi- Inter -City Relay Co.) renewal of license of WEBY, upon ner, Me. Ann. July 31. unopposed request of Milton Broadcating Mo.- Carthage Broadcasting Co. Co., rescheduled further prehearing con- Carthage, }, 17613). Seeks 104.9 mc, ch. 258A. 3 kw. Ant. height STEREO REMOTE CONTROL ference from Aug. 1 to Aug. 6 (Doc. above average terrain 155 ft. P.O. address: FINES 1201 East Chestnut, Box 426, Carthage. Mo. MONAURAL TELEMETRY 64836. Estimated construction cost $27,716: FCC denied request by WAKO Law- revenue k 55,000 first -year operating cost $12,500; renceville, Ill. for mitigation of for- George A. and Ruth I. With two STL feiture for rule violations. Action Aug. 7. $12,575. Principals: separate systems, there Koplin (each 50 %). Mr. & Mrs. Koplin own is no measurable amount of KALV Alva, Okla.- Broadcast Bureau by KDMO Carthage, Mo. Ann. July 31. cross talk letter of July 24 notified KALV that it has Harrisonville, Mo. -Cass County Broad- between channels. The dual system also incurred apparent forfeiture liability of ch. 264, 27.1 $200 for violations of rules, including fail- casting Inc. Seeks 100.7 mc, offers protection against loss of air time. kw. Ant. height above average terrain 345 this system ure to provide data concerning equipment ft. P.O. address: c/o George Vowels, 601 Additionally, has the cap- performance measurements. Licensee has Mo. 64730. Es- ability for transmission of remote 30 days to pay or contest forfeiture. West Adams Street, Butler, control timated construction cost 551.156.80: first - and SCA multiplex subcarriers. Write FCC notified WVRC Spencer, W. Va., year operating cost $18,839.27; revenue that it has incurred apparent liability of George presi- , Box 661, Cleburne, Texas $500 for violations of rules. Action July 31. dentt00 (35%), D. Franklin, vice p 76031 for information. FCC notified WMOV Ravenswood, W. (30%) et al. Mr. Vowels is 48% owner of Va. of apparent liability for forfeiture of sales and service $500 for violation of Sec. 73.57(a) of rules radio communications of company. Mr. Franklin is employe of Ben - by failing to maintain operating power dix Inc. Ann. July 31. station within prescribed limits. Action July Dayton, Tenn. -Erwin O'Conner. Seeks 31. 104.9 me. ch. 285, 0.923 kw. Ant. height Now! FCC notified KAGO Klamath Falls, above average terrain minus 337 ft. P.O. Ore. of apparent liability for forfeiture of address: c/o Samuel Miller Esq. 952 Wash- $500 for violation of rules. Action Aug. 7. ington Building. Washington 20005. Esti- CALL LETTER APPLICATIONS mated construction cost $13,995; first -year KXRJ, Valley Broadcasters, Russellville, operating cost $25.000; revenue $28,000. KARV. Principal: Erwin O'Conner. sole owner Ark. Requests Mr. O'Conner is engineer for WTVC(TV) WBAD, John R. Dorsey, College Park, is station. Ga. Requests WSSA. Chattanooga and owner of gas Clearwater Broadcasting Co., St. Maries, Ann. Aug. 7. Idaho. Requests KOFE. Palestine, Tex. -Vista Broadcasting Co. Water -Falls Broadcasting Corp., Seneca seeks 94.3 mc, ch. 232, 3 kw. Ant. height WSFW. above average terrain 300 ft. P.O. address Falls, N.Y. Requests c/o L. D. Harris. Route 7, Box 43, Palestine. Harpeth Valley Broadcasting Co., Frank- cost lin, Tenn. Requests WIZO. Tex. 75801. Estimated construction Rulon- Maynard Corp., Lynch - $28,759.04; first -year operating cost $48.000: WDMS, revenue $50,000. Principals: Dr. William R. burg, Va. Requests WLGM. Stevens, president. L. D. Harris, vice pres- WIVI, Radio West Indies Inc., Christian- Moore, vice presi- sted, V.I. Requests WSTX. ident, Charles Rayburn Wash. dent (each 20 %) et al. Dr. Stevens is vet- Suburban Broadcasters, Burien, erinarian. Mr. Harris has no other business Requests KQIZ. Interests indicated. Mr. Moore is 40% own- CALL LETTER ACTION er of engineering consulting firm. Ann. Aug. KSBW, Thomas J. King Broadcasting 1. Corp.. Salinas, Calif. Granted KTOM. FINAL ACTIONS Bangor, Me.- University of Maine, Broad- MARTI electronics DESIGNATED FOR HEARING cast Bureau granted 90.9 mc, ch. 215, 13.35 A DIVISION OF MARTI, INC. FCC designated for hearing application kw. Ant. height above average terrain 850 of Bluegrass Broadcasting Co. for renewal ft. P.O. address: John W. Dunlop. Alumni

BROADCASTING, August 12, 1968 (FOR THE RECORD) 71 height 260 ft.; condition. Action Aug. 6. WBCN(FM) Boston Broadcast Bureau granted CP to install -new auxiliary type trans. type ant. at main trans. loca- SUMMARY OF BROADCASTING tion to be operated on 104.1 mc, ch. 281, change ERP to 20 kw, ant. height 440 ft. Compiled by BROADCASTING, August 7, 1968 Action Aug. 6. KBEW -FM Blue Earth, Minn. -Broadcast NOT Bureau granted CP to decrease trans. power output to 0.88 kw, increase ERP to 3 kw; ON AIR TOTAL ON AIR TOTAL condition. Action Aug. 1. Licensed CP's ON AIR CP'S Authorized WMIN -FM St. Paul, Minn.- Broadcast Bu- reau granted mod. of CP to change type Commercia AM 4,185' 29 4,214' 71 4,285' trans., type ant., ant. height 360 ft. and 223 2,097 mod. of CP to extend completion date to Commercia FM 1,821 48 1,869 Feb. 28, 1969. Action Aug. 6. Commercia TV-VHF 497' 9 506' 12 518' KWOA -FM Worthington, Mlnn.- Broadcast Commercia TV-UHF 113' 36 148' 163 311' Bureau granted CP to install new type ant., 378 add vertical polarization, change ERP to 27 Educationa FM 335 13 348 30 kw, ant. height 650 ft.; condition. Action Educationa TV-VHF 68 6 74 3 77 Aug. 6. Educationa TV -UHF 55 27 82 29 111 WCHO -FM Washington Court House, Ohio -Broadcast Bureau granted mod. of CP to change type ant. Action Aug. 2. *KBOO(FM) Portland, Ore. Broadcast Bureau granted license covering- new FM noncommercial education station, specify location as 9029 Roosevelt Way, northeast STATION BOXSCORE specify type trans. Action Aug 2. WGET -FM Gettysburg, Pa.- Broadcast Bu- change; spe- FCC, August 1, 1968 reau granted license covering Compiled by cify type trans. Action Aug. 2. WCAU -FM Philadelphia Broadcast Bu- COM'L AM COM'L FM COM'L TV EDUC FM EDUC TV reau granted CP to make changes- in trans- mitting equipment (main and auxiliary Licensed (all on air) 4,187' 1,821 610' 335 123 trans.). Action Aug. 2. 33 FCC denied application by Columbia CP's on air (new stations) 26 41 45 13 Broadcasting System Inc., licensee of WCAU Total on air 4,215' 1,862 654' 348 156 Philadelphia, for review of review board CP's not on air (new stations) 78 241 175 31 32 decision denying application to directionalize 2,103 829' 379 188 class I -A operation. Action July 31. Total authorized stations 4,293' WWSW -FM Pittsburgh- Broadcast Bureau licenses deleted 1 0 0 1 0 granted license covering use of former main CP'S deleted 0 0 0 0 0 trans. for auxiliary purposes. Action Aug. 2. WLWM(FM) Nashville-Broadcast Bureau granted mod. of CP to change type ant., 'Includes two AM's operating with Special Temporary Authorization. height UHF that is not on the air. make change in ant. system, ant. ' Includes three VHF's operating with STA's, and one licensed 1,280 ft.; condition. Action Aug. 2. KFJZ -FM Fort Worth-Broadcast Bureau granted license covering use of former main trans. for auxiliary purposes only. Action Aug. 2. KNET Palestine, Tex.-Broadcast Bureau filed July 26, by Triple C Broadcasting bethtown, Ky. Requests WQXE(FM). Inc., Boston. granted renewal of license. Action Aug. 2. Corp., extended to August 6, time within WRKO -FM. RKO General WIKI -FM Chester, Va.-Broadcast Bureau which to file exceptions to initial decision. Requests WROR(FM). granted type ant. Review board, on Aug. 6 in Albany, WNAT -FM, Old South Broadcasting Co., mod. of CP to change WQNZ(FM). Action Aug. 2. N.Y., FM broadcast proceeding, Does. 18210- Natchez, Miss. Requests -FM Va. 12, granted petition for extension of time WHAT -FM, WHAT -FM Inc., Philadel- WMVA Martinsville, - Broadcast filed Aug. 2 by Functional Broadcasting phia. Requests WWDB(FM). Bureau granted CP to replace expired per- Inc., extended to Aug. 18 time within KEEE -FM, J. C. Stallings, Nacogdoches, mit. Action Aug. 2. which to file oppositions to four pending Tex. Requests KEFM(FM). WCHS -FM Charleston, W. Va.- Broadcast issues. Bureau granted mod. of CP to extend com- petitions to enlarge pletion date to Sept. 28. Action July 17. ACTIONS ON MOTIONS Existing FM stations Broadcast Bureau granted licenses cov- ering changes in following stations: WDRM- Hearing Examiner Thomas H. Donahue FINAL ACTIONS on July 30 in Pleasantville, N. J. (WMID (FM) Decatur, Ala., specify type ant.; KRIL- Inc. and Atlantic City Broadcasting Co.) KSJO -FM San Jose, Calif.- Broadcast Bu. (FM) El Dorado, Ark.; KECR(FM) El Cajon, FM proceeding, denied petition for exten- reau granted CP to install new type trans., Calif.; WANZ Sebring, Fla.; WEBH(FM) sion of time and postponement of hearing type ant.. make change in ant. system, ERP Chicago, specify type trans.; KRIT(FM) date filed by Atlantic City Broadcasting 20 kw. ant. height minus 68 ft. Action July Clarion, Iowa; KNOC -FM Natchitoches, La.; Co. (Docs. 18005 -6). 25. WOMP -FM Bellaire, Ohio; WWSW -FM Pitts- Hearing Examiner Thomas H. Donahue KGIW -FM Alamosa, Colo.- Broadcast Bu- burgh, Pa. Action Aug. 2. on Aug. 1 In Pleasantville, N. J. (WMID reau granted mod. of CP to extend com- Broadcast Bureau granted licenses cov- Inc. and Atlantic City Broadcasting Co.) pletion date to Sept. 15. Action July 29. ering following new stations: WIRB -FM En- FM proceeding, denied petition by Atlantic KMYR(FM) Denver - Broadcast Bureau terprise, Ala.; KAUS -FM Austin, Minn.; City Broadcasting Co. for reconsideration granted CP to install new type trans., ERP KHRU(FM) Clayton, Mo.; KOVF -FM to examiner's order (Docs. 18005 -6). 100 kw. Action Aug. 6. Kearney, Neb., specify type trans.; WNTE- Hearing Examiner Isadore A. Honig on KID -FM Idaho Falls, Idaho - Broadcast (FM) Mansfield, Pa.; WDYN(FM) Chat- August 2 in Portland, Ind. (Glenn West Bureau granted CP to install new type tanooga specify type ant.; WLSN(FM) and Soundviston Broadcasting Inc.) FM pro - trans., type ant., ERP 100 kw. Action Aug. Elizabethton, Tenn.; KPXE Liberty, Tex.: ceeding, on examiner's own motion, re- 6. KCTA -FM Sinton, Tex.; KBUC -FM Terrell opened record for consideration of deferred WEBH(FM) Chicago - Broadcast Bureau Hills, Tex. and KWIQ -FM Moses Lake. ruling of west exhibit 4. page 8; west ex- granted license covering installation of Wash., specify type trans. Action Aug. 2. hibit 4, page 8, is received in evidence, and auxiliary trans. at new main trans. location, Broadcast Bureau granted mod. of CP's again closed record (Docs. 17916 -7). Action Aug. 2. to extend completion dates for following WJOL -FM Joliet, 111.-Broadcast Bureau stations: WAOA to Sept. 1; KUDU Ventura RULEMAKING PETITION granted CP to install new type trans., type Calif. to Sept. 15; WMYR -FM Fort Myers Lexington, Ky., William R. Nash -Requests ant.; condition. Action Aug. 6. Fla. to Sept. 15; KMEG -FM Sioux City institution of rule making proceeding to WILL -FM Urbana, Bl.-Broadcast Bureau Iowa. to Feb. 1, 1969: KCTO Columbia, La amend FM table of assignments in following granted CP to install new type trans., type to Nov. 1; WXON(TV) Detroit to Feb. 5 respect: in Lawrenceburg, Ky. add ch. 265A. ant., make change in ant. system. ERP 105 1969; WELO -FM Tupelo, Mo. to Sept. 30 Ann. Aug. 5. kw, ant. height 850 ft., change trans. loca- KOWH -FM Omaha, Neb. to Sept. 15 tion to Route 2, near Monticello. Action WADB(FM) Point Pleasant, N. J. to Sept RULEMAKING ACTION Aug. 6. 15; WHOM New York to Nov. 6; KBMR -FM Rulemaking of May 17 has been corn- WPFR(FM) Terre Haute, Ind.-Broadcast Bismarck, N. D. to Sept. 15; KPTN Central pleted by commission with adoption of re- Bureau granted CP to install new type ant.. Point, Ore. to Feb. 16. 1969; KSLM -FM, port and order assigning five first class A ERP 9.5 kw. Action Aug. 2. Salem, Ore. to Dec. 14; WCHQ(FM) Camuy, channels in communities, substituting class WSIP -FM Paintsville, Ky.-Broadcast Bu- P. R. to Sept. 30; KTSA -FM San Antonio, A for class C in one. and class C for reau granted CP to install circular polarized Tex. to Jan. 20, 1969; WJOY Burlington, Vt. class A in another. Action also modifies type ant., ERP 670 w, ant. height 570 ft. to Nov. 1; WNHV -FM White River Junc- CP of authorized station in Moline. Action Aug. 6. tion, Vt. to Feb. 8. 1969: WIKI-FM Chester, Ill. Report disposes of six petitions for WYNK -FM Baton Rouge- Broadcast Bu- Va. to Dec. 1; WVWC(FM) Buckhannon, rulemaking to make changes in table. New reau granted mod. of CP to change type W. Va. to Oct. 1 and WGLB -FM Port Wash- assignments are: Donalsonville, Ga., ch. trans., type ant., ERP 100 kw. Action Aug 2. ington, Wis. to Feb. 3, 1969. Action Aug. 5. 292A; Geneseo, Ill., ch. 285A: Moline. Ill., WNOE -FM New Orleans-Broadcast Bu- ch. 245; Keokuk, Iowa, ch. 237A; Webster reau granted mod. of CP to change ant.- RULEMAKING PETITIONS City, Iowa, ch. 240A; Oakdale. La., 285A; trans. location to 225 Baronne Street, New KPEN(FM) San Francisco - Requests Egg Harbor City, N. J., ch. 285A; Pleasant- Orleans; change type trans.; make changes amendment of rules to delete ch. 269 -A ville, N. J., ch. 257A; Chester, S. C., ch. in ant. system, ERP 100 kw, ant. height 440 (101.7 mc) from Hayward. and allocate it 257A and Mobridge, S. Dak., ch. 258. Action ft. Action July 29. to Livermore, both California. Ann. Aug. 5. July 31. WTBO -FM Cumberland, Md.- Broadcast WBEN -FM Buffalo, N. Y.- Requests amend- CALL LETTER Bureau granted CP to install new type ment of rules so as to allocate ch. 265A to APPLICATIONS trans., type ant. Action Aug. 6. North East, Pa. Ann. Aug. 5. WRKT -FM, Bucks County Radio News, WPGC -FM Morningside, Md.- Broadcast Cocoa Beach. Fla. Requests WKPE -FM. Bureau granted CP to install new type CALL LETTER ACTIONS Hardin County Broadcasting Co., Eliza - trans.. type ant., change ERP to 50 kw, ant. WJWL -FM, Scott Broadcasting Corp.,

72 (FOR THE RECORD) BROADCASTING, August 12, 1968 PROFESSIONAL CARDS]

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BROADCASTING, August 12, 1968 73 Georgetown, Del. Granted WSEA(FM). to U.P. T -V Systems Inc., Escanaba Mich. tant signals in top -100 TV market of Colum- WAEZ(FM), WOCN Broadcasters, Miami to extend completion dates for following bus, Ga, Action July 31. Beach, Fla. Granted WOCN -FM. UHF TV translator stations to Jan. 30, Kansas CATV, Inc., Independence, Kan. *Wisconsin State University, River Falls, 1969; W74AN, W72AJ, and W76AI. Action and Louisiana CATV Inc., Monroe, La.- Wis. Granted .WRFW(FM). July 30. CATV Task Force granted transfer of con- Broadcast Bureau granted licenses cov- trol of community antenna relay permittee RENEWAL OF LICENSES, ALL STATIONS ering following new UHF TV translator corporation from Narragansett Capital Corp. stations: K77BZ and K8OCL Crumptown & to American Television and Communication Broadcast Bureau granted renewal of Waldron rural area, Ark.; W49AA Spring- Corp. Action July 30. licenses for following stations subject to field, Dl.; W7OAR Evansville, Ind.; W70AQ condition: WDJR(FM) and WKRZ, both Ishpeming, Mich.; W70AP Lovingston, Va.; Oil City, and WOTR Corry, all Pensylvania. W75AI Lovingston, Va.; W79AT Chase City, OTHER ACTIONS Action July 26. South Hill and rural Mecklenburg county, Review board in Springfield, Ill., CATV Broadcast Bureau granted renewal of all Virginia; W70AO Fond Du Lac, Wis. proceeding, Docs. 18206 -07. granted petition licenses for following stations: KICS Hast- Action Aug. 1. to accept late filing, filed July 24, by Mid- ings, Neb.; KSDN Aberdeen, S. D.; KSSS Broadcast Bureau granted licenses cov- west Television Inc., denied motion to en- Colorado Springs, and WTIX New Orleans. ering following new VHF TV translator large issues filed June 27 by Midwest Tele- Action July 30. stations: WO7AW Burnside and Somerset, vision Inc. Action Aug. 5. FCC renewed license of KEGG, Dainger- both Kentucky; W11AJ Franklin, N. C.; Commission said there is no basis for field, Tex., for regular three -year term. WO7AY Culebra, P. R.; WO8BD Harrogate, eliminating initial decisions in CATV waiver Action July 31. Shawnee, Cumberland Gap and Arthur, all proceedings. Response was in order to FCC renewed licenses of WFAA Dallas Tennessee; WO4AV Boulder Junction, Wis.; Hearing Examiner Herbert Sharfman, who and WRAP Fort Worth; WAIT Chicago mo- WO5AJ Boulder Junction, Wis. Action Aug. is hearing now tions to condition renewals denied. Action 1. to conduct consolidated July 31. WI1AJ Franklin N. C.- Broadcast Bureau scheduled Oct. 7 on distant- signal petitions Broadcast Bureau granted renewal of mod. of CATV of Rockford, Inc., and proponents granted of license for VHF TV trans- of 10 other CATV systems in top -100 TV licenses for following stations and co -pend- lator station to change name to Wometco markets ing auxiliaries: KSO Des Moines, Iowa and Skyway Broadcasting Co. Action Aug. 1. of Milwaukee and Madison, both WNKY Neon, Ky. Action July 31. Blue Ridge ETV Association, Independence, Wisconsin, and Rockford, Ill. (Docs. 17234 -41 Broadcast Bureau granted renewal of Va.-Broadcast Bureau granted CP for new and 18190 -2). Action July 31. licenses for following stations and co -pend- UHF TV translator station to serve Inde- FCC affirmed order by FCC review ing auxiliaries on July 31: KANI Wharton; pendence, operating on ch. 79, by rebroad- board denying approval of CATV-broad- KBOX Dallas; KCLE Cleburn; KCOH Hous- casting WBRA -TV, ch. 15, Roanoke, Va. caster agreement in Aiken, S. C., and re- ton; KFRO Longview; KMIL Cameron; Ann, Aug. 1. fusing to terminate pending hearing. Action ICNAF Fredericksburg; KOKE -AM -FM Aus- Commission by Broadcast Bureau Aug. 7. tin; KORA Bryan; KRAN Morton; KTER granted renewal of licenses for following Terrell; KTLW Texas City; KTUE Tulia; VHF TV translator stations on July 31: ACTIONS ON MOTIONS KTXO Sherman; KYAL McKinney; KLBK- WO7AC Pennington Gap. Va.; WO4AF and TV Lubbock; KRGV -TV Weslaco; KTXS- WO7AH, both Barbourville, Ky.; WO7AB Hearing Examiner Basil P. Cooper on TV Sweetwater; KWAB(TV) Big Spring; Big Stone Gap, Va.; WO2AK and W13AL, July 30 in Upper Darby township, Pa. }CEPS Eagle Pass; KOLE Port Arthur; KLVI both Roanoke Rapids, N. C.; WO9AH Rox- (Delaware County Cable Television Co. Beaumont; KRAY Amarillo; KXOX Sweet- boro, N. C.; KO6A0, KOBAT and K13FD, all et al.) dismissed joint motion filed May water, and KMID -TV Midland, all Texas. Cabool, Mo.; WO4AN and WO2AM, both 16 by all CATV systems who were parties Gwinn, Mich.; WO3AB and WO7AD, both to proceeding, for continuance of dates for Manchester, Ky.; WO8AB Guayama, P. R.; completion of discovery and hearing and Translators W12AN Jellico, Tenn.; W12AL Clayton and scheduled further prehearing conference for Mountain City, both Ga.; WO2AJ Cuevas, Oct. 8 (Does. 18140 -66, 18227 -8). ACTIONS Long Beach, and Pass Christian, all Miss.; Hearing Examiner Isadore A. Honig on WO7AJ Middlesboro, Ky.; WO4AC Gray July 30 in Somerset, Pa. (Laurel KO44DL Duck Creek area, Douglas Island, Cablevision Mansfield Hawk, Tyner, Annville and McKee, all Ky.; Co.) CATV proceeding in Johnstown -Al- Peninsula and Old Auke Village, W11AH Tryon, N. C.; WO4AH Middlesboro, toona television market, granted petition Alaska- Broadcast Bureau granted assign- Ky.; WO7AO Crossville, WO7AM by Laurel Co. ment of license of VHF TV translator sta- Tenn.; Fork Cablevision and extended tion Mountain, Coalfield, Petros and Wartburg, time to Aug. 9 in which to file replies to to Midnight Sun Broadcasters Inc. Ac- all Tenn.; W10AF Canton, N. C.; WO6AI proposed findings of fact and conclusions tion July 30. Marion, N. C.; WO6AE Ga.; WO4AU (Docs. 17538), K1311 Chromo rural area, Colo. Clayton, -Broadcast Lake City, Tenn.; WO2AI Bryson City, N. C.; Hearing Examiner F. Bureau granted CP to replace expired per- WO2AF Sylva, N. C.; WIOAH Carbondale, Chester Naumo- mit for new VHF TV translator station. Ill.; wicz, Jr. on July 31 in Athens, Ala. (Athens Ann. Aug. 1, K12FK St. Joseph, Mo.; W13AR Marion, TV Cable of Alabama Inc.) cease and de- KO3AP Va.; WO7AA White Pine, Mich.; W07AK sist order to be directed against CATV sys- Sweetwater Creek area, Colo. and WO9AJ, both Republic, Mich.; Broadcast Bureau granted mod. of license- WO4A0 tem, having under consideration joint peti- for VHF Murphy, N. C.; KO9HV Caruthersville, Mo.; tion for termination of proceeding by TV translator station to change WOTAQ Oxford and University, both Miss.; primary TV station to KBTV, ch. 9, Denver. Athens TV Cable of Alabama Inc. and North Ann. Aug. 1. KOBFG Helena, Ark.; WO9AK Humboldt, Alabama Broadcasters Inc., continued pend- Tenn.; WO9AL Dyersburg, WO9AM Broadcast Bureau granted CP's to make Tenn.; ing further order conference scheduled for changes Jackson and North Jackson, both Tenn.; Aug, 1 (Doc. 18025). in ant. systems for following UHF KO9HE West Helena, Ark.; KO9HF Forrest TV translator stations: K78BZ, K76CE and City, Ark.; K11HG Jonesboro-Nettleton, Office of opinions and review on July K80AO all Spencer, Iowa. Ann. Aug. 1. Ark.; KIIHH 31 In General Telephone Co. of California Big Flat Assn., Hogeland, Mont.- Broad- Paragould Ark.; WO4AD Cor- (formerly California Water Telephone cast Bureau bin and Woodbine, both Ky.; WO8AJ Cor- and granted CP for new UHF TV bin and Woodbine, both Ky.; WO4AG Gar- Company), The Associated Bell System translator station to serve Turner and Hoge - den City, South Salem, Hidden Valley and Co. The General Telephone System and land, operating on ch. 70, by rebroadcasting Sugarloaf, all Va.; WO7AU Bessemer, Ram- United Utilities Inc. applicability of Sec. 214 KRTV(TV), ch. 3, Great Falls. Action July of the communications act with regard to 30. sey and Wakefield, all Mich.; WO8AZ Cum- berland and Lunch Totz, both Ky.; WO4AM tariffs for channel service for use by CATV K12AO Valentine, Neb.- Broadcast Bureau Oneida, Tenn.; WO7AS Whltesburg, Ky.; systems, dismissed motion by CATV task granted CP for VHF TV translator station force for the acceptance of late to K13HP Hot Springs and Euclid Heights, filed op- change frequency from ch. 12, 204 -210 both Ark., and WO2AE Garden City, South position to petitions for stay pendente lite mc, to ch. 9, 186 -192 mc., change type trans., Salem, Hidden Valley and Sugarloaf, all Va. filed by The Associated Bell System Com- 1 w, make changes in ant. system, also Commission by Broadcast Bureau panies, The General Telephone System and change call letters to KO9IS. Ann. Aug. 1. granted renewal of licenses for United Utilities Inc. (Doc, 17333). Board of Cooperative Educational Serv- following of UHF TV translator stations on July 31: Office of opinions and review on Aug. ices The Third Supervisory District for W74AJ Charlotesville 5 in First Illinois Cable Delaware, Green and Schoharie Counties, and rural Albemarle T.V. Inc., Rantoul N. Y.- Broadcast Bureau granted county, both Va.; W72AG Lynchburg, Va.: CATV Co., Paxton Community Antenna replace CP's to W73AJ South Boston and Halifax, both Va.; System Inc,. Cable TV Co. of Illinois, See - expired CP's for following new UHF W71AH South Boston and Halifax, both Va.; More TV Corp., and Danville TV Translator stations: W73AK Andes, N. Y.; Community W82AG Jefferson, N. W74AK Lynchburg, Va.; W76AG Charlottes- Antena System Inc. (CATV proceeding in Y.; W75AF Bloomville ville and rural Albemarle county, both Va.; Springfield- Decatur -Champaign, Dl, TV mar- and South Kortright, both New York; W81AG and ket), granted W79A0 Stamford, N. Y.; and for following W83AJ Danville, both Va.; request by Cable TV Co. of new VHF TV W74AG and W82AB, both Darlington, Wis.; Illinois and extended time to July 30 in Translator station: WO3AG, W71AJ Lafayette, Ga.: W83AM Flintstone which to file opposition to petition for re- Margaretville and Fleischmanns, both New and rural Dade consideration filed York. Action July 30. and Walker counties, all by Midwest Television Ga.; W72AA, W77AA and W75AE, all Iron Inc. on July 10 (Docs. 18206 K1OFP- Broadcast Bureau granted CP for -7). VHF TV translator Mountain, Mich.; W7OAM and W73AI, both station to include Fort Myers, Fla.; W79AM and W77AC, both Brownlee Creek farming area, Idaho in prin- Immokalee and Lehigh acres, both Fla.; Ownership changes cipal community and make changes in ant. and system. Ann. Aug. 1. W79AE W83AB, both Detroit, W71AE K75CG Synder, Tex. Broadcast LaSalle, nl.; W75AJ Fond du lac, Wis.; APPLICATIONS granted - Bureau W78AJ Sheboygan, Wis.; K71AY, K73AZ mod. of CP to extend completion and K77AZ, all West Plains, Mo.; W75AD KSUN -AM -FM Bisbee, Ariz. -Seeks trans- date for UHF TV translator station to Jan. fer of 30, 1969. Mattoon, nl.; W83AH La Crosse, Wis., and control from Arlo Woolery (100% Action July 30. K8OBS Chaffee, Mo. before, none after) to Howard Waterhouse Sevier county, Fishlake, Utah-Broadcast (none before, 100% after), Seller: Mr. Wool - Bureau granted CP for new VHF TV trans- ery, lator station to serve Fishlake sole owner. Buyer: Mr. Waterhouse, resort, op- CATV sole owner. Mr. Waterhouse is chief engineer erating on ch. 6, by rebroadcasting KCPY- for WHLT Huntington, Ind. Consideration: TV, ch. 4 Salt Lake City. Action July 30. APPLICATION $66,000. Ann. July 31, Broadcast Bureau granted renewal of licenses for following VHF TV translator Altoona Video Corp. - Requests distant KBLU Yuma, Ariz. -Seeks assignment of stations: KO5BM and K13FM, both Long signals from WNEW -TV, WOR -TV and license from Eller Telecasting of Arizona to Valley, Calif. Action July 30. WPDC -TV, all New York to Altoona, Pa. Arizona Western College. No consideration. Broadcast Bureau granted mod. of CP's (Johnstown- Altoona, Pa. -ARB 29). Ann. Assignment is donation. Donor: Robert W. to extend completion dates for following Aug. 2. Crites, president, Paul E. Morgan (each 10 %), VHF TV translator stations: KO3C0 Alamosa, Karl Eller, chairman of board (21.33 %) et al. Colo. to Jan. 30. 1969 and WO8AY FINAL ACTIONS Donor owns KBLU -TV Yuma, Ariz. Ann. Kingston, Aug. 5. N. Y. to Jan. 30, 1969. Action July 30. FCC granted an application by Cable - Broadcast Bureau granted mod. of CP's vision Co. to operate CATV system with dis_ (Continued on page 81) 74 FOR THE RECORD) BROADCASTING, August 12, 1968 3mai!jwj tri CLASSIFIED ADVERTISING Payable in advance. Checks & Money Order only. DEADLINE: Monday Preceding Publication Date SITUATIONS WANTED 25Ç per word -$2.00 minimum. DISPLAY ads $25.00 per inch.- STATIONS FOR SALE, WANTED TO BUY STATIONS, EMPLOYMENT AGENCIES, and BUSINESS OPPOR- APPLICANTS: If tapes or films are submitted, please send $1.00 TUNITY advertising require display space. 5" or over billed at for each package to cover handling charge. Forward remittance run -of -book rate. Agency commission only on display space. separately. All transcriptions, photos etc., addressed to box numbers are sent at owner's risk. BROADCASTING expressly All other classifications 35C per word -$4.00 minimum. repudiates any liability or responsibility for their custody or No charge for blind box number. return. Address replies: c/o BROADCASTING, 1735 DeSales St., N.W. HELP WANTED 30Ç per word -$2.00 minimum. Washington, D. C. 20036

RADIO Sales-(cont'd) Sales -(cont'd) Fast growing, aggressive MOR radio station Salesman - announcer - northern Indiana Help Wanted in medium Alabama market will add ex- country western. Resume -air check- picture- perienced announcer -salesman. 2!z hour sign 2 year commercial radio experience. Jery Management on air shift Monday -Friday. Good active Byers, Box 989, Kokomo, Indiana 46901. account list! $160.00 per week salary /com- Phone 317- 452 -9841. mission guarantee! Right man can move up Wanted!! A budding empire builder. Need Send Experienced, aggressive person with $ who is willing to relocate, to five figure income within a year! salesman for north- acquire equity position In and manage mid- complete resume, photo references and short ern Indiana MOR FM. Proven track record western daytimer in small but dynamic audition tape to Box H -95, BROADCAST- a must. Commission only, but how sweet it resume in strictest ING. is. Send resume to E. F. Jurrow, 209 LaSalle market. Send complete St., Chicago, Illinois. 60604, Suite 664. confidence. Box G -394, BROADCASTING. MOR personality /salesman for solid two sta Wisconsin station offers management chal- tion market in exciting, N.Y.S. metro area. Notice to smaller and medium market ex- lenge and investment opportunity to mature All new equipment. Box H -152, BROAD- perienced radio advertising salesmen who salesman. Must have solid background in CASTING. would like to move up in market size and all phases of radio operation and a mini- income potential. We have a fine oppor- mum of $10,000.00 to invest in growing op- tunity for a man with proved success who eration. Box H -8, BROADCASTING. would like to work for a high -quality, IS THE adult radio operation in one of the nation's 50 miles from Manhattan. Established AM- IMITATION finest areas, Minneapolis -St. Paul. We have FM seeks general manager. Must be ex- 5,000 watts AM plus 100,000 watts FM- Stereo cellent salesman and able to take full SINCEREST FORM and broadcast magnificent music fine fea- charge. Send resume and salary require- tures, mature personalities. Locally owned ments. Box H -35, BROADCASTING. ... and are we being flattered! and operated for 19 years. Average em- ployee tenure over 9 years. 25 persons have come back to Major N. California market needs SCA Would you believe our classi- work for us a second time. background music manager. Must know We have a reputation for stability, in- installation /repair side of business and be fied users are receiving more tegrity and good business practices. If you capable of are a person of proved sales success and contributing to sales. Salary responses than ever before, want to work with a clean, reliable, re- open. Benefits numerous. Opportunity un- sponsible team of professionals, you can limited. Box H -41, BROADCASTING. including "sales talk" from other have a career opportunity with a potential Three station Maine -Vermont group ur- publications? Evidently, BROAD- of $20,000 to $25,000 per year. Send full de- gently needs manager, salesmen, qualified tails to Bill Stewart, President, WPBC Ra- combo men with technical know how. All CASTING'S expanding reader- dio, Minneapolis, Minnesota 55423. small markets. Resumes, photos and tapes ship is paying off and making Sales manager with successful background to . . . Box H -96, BROADCASTING. BROADCASTING THE market- in personal production and supervision of Manager /sales manager, small market Ne- sales department wanted for full time in- braska station. Unusual opportunity for place for everything and every- dependent station. Applicants should have right man. Top salary & part ownership a body in broadcasting. desire to develop into management and be- possibility. Technical skills not necessary. come an investor with future growth. Ex- Write describing experience. Box H -99, When you have something to cellent compensation for the man who can BROADCASTING. fill this immediate opening. Contact John buy or sell, fill a vacancy, or R. Livingston, 399 -1395, area code 815, Rock- Absentee owner wants manager to take want a better job let BROAD - ford, Illinois collect. charge of small FM. Competitive Oklahoma City area. Gospel music and sports format. CASTING's classified section Radio time salesman ... outstanding station work hard, and keep all in the greater Hartford area, with an 82% Be conservative, help you. advertiser resign, needs an aggressive and profit. Box H -123, BROADCASTING. hard working salesman. Salary negotiable. All correspondence considered confidential. Wanted: Manager who is all salesman. This Send resume to Aldo De Dominicis, 234 Old man will come to our N.E. key station for California adult AM, AP award winning Lane Road, Cheshire, Connecticut, about one year to learn our operation & station needs one dynamic salesman for go on to manage & own a substantial inter- northern California's fastest growing market est in one of our suburban stations. Person -KWUN, Concord. Announcers does not have to have cash to buy stock. Reply Box H -147. BROADCASTING. Salesman -top account list available. Need Announcer, professional sound, tight board. hard worker, cooperative, responsible per- Settled, looking for permanent job with a future. Excellent working conditions. Top to son. Group owners. Call Ron Clark, WHLT, FM director -fine opportunity direct the Huntington, Indiana 219 -356 -1641. salary. Southwest. Send tape, resume. Box operation of the FM side of a major market G -176, BROADCASTING. AM -FM activity. Eastern location -major Salesmen -6125 to a week start for group ownership -excellent starting salary $150 Announcer for single market station near should be right men. Local sales only. Hard worker - with good fringes. Candidates good community image . must like to Dallas. Excellent pay for experienced, de- familiar with programing and sales, and be call door to door. Immediate openings- radio man. Box G -244, able to work effectively with station depart- Washington, D. C. WINX-424-9292-Mr. BROADCASTING, ment heads and sales personnel. Good ad- Eaton. vancement opportunity. Send complete re- Announcer wanted for commercial radio sume to Box H -156, BROADCASTING. An Energetic sales pro looking for something station . . . must have experience or very equal opportunity employer (M/F). better? Great opportunity for experienced mature voice ... join a growing station in self- starter in fast growing market near northeast Texas. Box G -254, BROADCAST- Manager for small market in New York N.Y.C. Healthy draw, car expenses, good ING. State. Good opportunity for man on the way account list, 20% commission, fringe bene- up who can sell and become part of com- fits. Most modern medium market facilities Immediate opening . . . for a top -flight munity. Guy Erway, WGMF, Watkins Glen, east of the Mississippi. Call Al Etkin 914- modern C &W air "personality" for mai or New York 14891. 623 -8001 or write WKQW, Broadcast House, market full -time station. Top salary for the Nanuet, N.Y. 10954. right man plus many fringe benefits. We're looking for experienced pros in the great Sales Radio account executive- opening on WLW- northeast. Please send complete resume, Radio staff in Cincinnati for a radio account tape and photo to: Box G -361, BROAD- Dynamic radio group has openings for en- executive with some recent broadcast sales CASTING. ergetic, shirtsleeve salesmen in the follow- experience. Excellent compensation and ing markets: Florida -4 men, Kansas City, fringe benefits for a better -than -average Morning man for 5 kw fulltime MOR with Mo. -2 men, Little Rock, Arkansas -2 men. newcomer on the way up. Send a confiden- heavy accent on news and sports. #1 in New station acquisitions have created these tial resume of your recent experience. sales medium market of 300,000 +-. Ideal corn - openings. Rapid advancement into manage- compensation, and education, to Sales Man- munity in northeast. Growing group. Salary ment if you have the ability. Call Mr. Karp ager, WLW Radio, 140 W. Ninth Street, decent and additional benefits if good pro- Prepaid 813 -784 -1438, between 4:30 and 6:30 Cincinnati, Ohio 45202. An equal opportunity duction manager. Rush tape and resume to p.m. or Box H-69, BROADCASTING. employer. (M /F). Box G -371, BROADCASTING.

BROADCASTING, August 12, 1968 75 Announcers -(Cont'd) Announcers- (Cont'dl Announcers- (Contd) First ticket combo man can make good WWOW- Conneaut, Ohio -needs two swing- Need a real swinger with personality for now with a fast -growing full time modern ing top 40 jocks -rush tape -resume. Box H- MOR format. Must have minimum of 2 yrs. country operation. New England area. No 161, BROADCASTING. experience. Affiliated with TV. Salary and maintenance, but top air sound. Rush tape talent. Send tape, resume and photo to Ed and resume to: Box G -343, BROADCAST- Accepting applications for a bright up- Huot, WTRC, Elkhart, Indiana. ING. tempo announcer, day -time shift, contem- porary format with chance to do TV. Chain Modern country dj . very modern Can you do high school football play -by- operation, fine opportunity for a good man. no corn. Good people, good station, top play? Like middle of the road programing? Send tape and resume to Roger Burke, ratings. Non -rigid format, wide open for Write a few commercials? We need a good KAUS AM- FM -TV, Austin, Minnesota. creative programing. Stable. non -industrial Box BROADCASTING. area outside Washington D.C.. Age, sex no man now. G -356. First phone - MOR announcer -immediate barrier, if you have clean sense humor, opening good starting salary-good future. don't take yourself seriously. Sales, news, Wanted first phone bright morning man. Contact Jack Chapman - KGAK -Gallup, production opportunities. Must meet, greet who can provide a cheerful, tight produc- New Mexico. thousands of station-involved visitors/ tion, MOR setting for total information ra- month. Flexibility of board time, swaps dio. Midwest regional station in market un- immediate opening for 1st phone announcer. with friendly staff. Primadonnas, spoiled der 100,000. Send tape, photo, and complete MOR station with some specialized blocks. brats, such who need babying not needed resume to Box G -374, BROADCASTING. (If you like C/W even better). Fringe bene- to drag this happy outfit. Send tape, photo, fits, year -round temperate weather, excel- resume ... but ... you must have sense of Announcer, some experience, send resume lent hunting, fishing. We also pay a salary. humor that projects on air. Best modem tape, picture, salary requirements for small Rush full details to Gene P. Loftier, KGEZ, equipment. Have a ball with audience . market MOR /sports station. Advancement Kalispell, Montana. we do! WTRI, Brunswick, Maryland 21716. opportunities. Box G -376. BROADCASTING. Alaska's largest city. Position still open for Anouncer for AM -FM station in southeast- Good announcer needed in good size mid - professional announcer. Adult station, qual- ern Illinois. Adult format, send resume, west market. Send tape, resume and salary ity sound. Beginners do not apply. $800 to picture and tape to C. R. Griggs, WVLN, Box G -403, BROADCASTING. start. Airmail tape, photo, resume. refer- Olney, Illinois. requirements. ences to: Ken Flynn, KHAR- AM- FM -TV, for Pouch 7 -016, Anchorage, Alaska 99501. Michigan AM needs experienced middle of Talk man- Experienced communicaster road good music di for modern country regular shift at one of nation's outstanding Boss Jock! St. Louis' hottest new rocker all -talk, two -way radio stations -with sub- sound. Medium market, non -hayseed, tight experience. Must have first phone needs first phone experienced jock. Airmail operation. Air mail tape, information to: stantial tape, resume, Bread requirements. Dave Paul Pigeon, WXOX, Bay City, Michigan. ticket, but will do no maintenance. Top Scott, KIRL, Box 1460, St. Charles, Missouri station in a top market. Send resume, air and to Box H -3, BROAD- 63301. Four full time, experienced announcers at check references Central N. Y. easy listening radio station. CASTING. Announcer needed by late August. Must 3rd class phone required -1st class phone Spanish announcer -first phone helps have experience. Contact manager, KLVT, brings higher pay. Write: Waterfalls Broad- Levelland, Texas. No collect calls. casting Co., Box 1, for notheast metro market . . . Bilingual Seneca Falls, N. Y. Tape and full particulars to Box H -26, #1 soul station in Houston needs swinging BROADCASTING modern sounding soul jock. tape Experienced mature announcer -small Fin- Send and ger Lakes market. Good pay. WGMF, Wat- resume first mailing to Dick Oppenheimer. Glen, 14891. Morning personality that can create and 613 Preston, 77002. kins N.Y. produce prestige copy for desirable small KYOK, Houston, Texas medium cosmopolitan market AM -FM op- Wis. MOR top metro feeder needs experi- Five station group adding two staff an- eration in Great Lakes area. Salary open. enced combo board man. Professionals move nouncers. Voice quality, ability to read well Box H-30, BROADCASTING. up to big city positions. Midwest back- and knowledge of production will be de- ground preferred. Mr. Kraychee, WBKV, termining factors. Fringe benefits. Send tape Experienced announcer capable commercial FOB 60, West Bend, Wisconsin. and resume stating salary requirements to writing and production plus other duties. An Jack Walkmeyer, Paul Bunyan Network, effective man can make a good job out of Attention Pennsylvania, New Jersey, Mary- Traverse City, Michigan 49684. it. Stable operation. nonmetropolitan. Box land, Virginia. Close by is a good job for H -38, BROADCASTING. a responsible pro who can handle air shift and production details without fuss. Highly Technical Salesman- announcer wanted. Excellent op- rated 5 kw with excellent reputation. Send portunity. Account list available. Midwest- details to Ed K. Smith, WCMB, Harrisburg, Chief engineer for southeast AM -FM op- ern, single. Box H -46, BROADCASTING. Pa. eration. Construction and maintenance abil- ity necessary. Well established station in Combo man needed. State salary require- Good opportunity for experienced an- 50.000 population area. Job open now. Box ments-background. Midwest. Box H- nouncer salesman who can sell, and pro- G -354, BROADCASTING. BROADCASTING. duce own commercials. Must have good references and mature voice for MOR for- Chief mat. WGMF, engineer. Quality AM -FM regional We don't need you, if you are a prima Watkins Glen, N.Y. in large upstate New York market. A great area in which to bring up a family. Owner donna, arrogant, a know -it all. We want Evening shift MOR. you if you are a pro . humble . . can at contemporary First has excellent reputation locally and na- take direction and are talented. This as ticket -no maintenance. Rush air- check, tionally. Box G -381, BROADCASTING. a plus resume, to WHEW P. O. Box 8325 number one organization in a campetitive West Palm Beach, market and the right person can become a Florida. Chief engineer, Milwaukee metropolitan part of it. Send air -check resume, area. Full charge AM- direction, FM, MX. salary requirements and photo.All inquiries Announcer with copy and production talent, No board hours necessary. Announcing will be answered . . . Box H -55, BROAD- character voices helpful, needed by ABC ability desirable. Complete work history first CASTING. affiliate, half -hour from Ann Arbor east letter, Box H -2, BROADCASTING. Lansing and Detroit. Forward no materials without enclosing self- addressed container Need two announcer- salesmen for new for their Do you have a 1st phone F.C.C. license clear channel daytimer in one of New return. WHMI, Howell. Middle Atlantic station needs you now.- Mexico's fastest growing communities. Ideal Fulltime for maintenance. Announcing if working and living conditions. Excellent pay Established good music station, south Flor- you want it. Write Box H -94. BROADCAST- to start. Write Box H -76, BROADCASTING. ida area, needs experienced staff announcer ING. with first class ticket. Send resume, refer- Hold first class license? Like ences and tapes, first letter. Don Smith, DJ work? WLOD, 1000 West Atlantic Ext., Pompano Chief engineer. Some announcing. Emphasis There's a job waiting for you in Maryland Beach, Florida. on engineering. Contemporary MOR. Start Now! Send tape, resume Box H -89 $500 -plus monthly. KHAS- Radio, Hastings, BROADCASTING. Nebraska. Announcer -Ist hone- MOR -daytimer -imme diate opening -Send tape -resume to WMIC, DJ for top 40 New York state daytimer. Sandusky, Interesting opening for 1st phone. New Adult approach. Some commercial experi- Michigan, 48471. modern facilities. Call or send information ence. $90 to start -increase in 6 months. to Chief Engineer, WAVI /WDAO, 513 -224- Send tape, resume to Box H -93, BROAD- "Soul jock" needed at once. Send photo, 1137, Dayton, Ohio 45408. CASTING. tape, background. Must be young and am- bitious. Have third with endorsement. Send Chief engineer -top notch Wanted a MOR announcer to WNOO, Box 166, Chattanooga, Tennessee transmitter and with a first or 37402. studios -no air work -will pay top salary - third class ticket. Some experience neces- WMIC, Sandusky, Michigan 48471. sary. Also a chance for some sales. Send resume and references Box H -113. BROAD- Wanted -announcer -salesman or announcer- CASTING. newsman for healthy, medium market Nassau Broadcasting Company, WHWH in M.O.R. Contact Spence Allen, WRTA, Al- Princeton and WTOA in Trenton, N.J. need toona, Pennsylvania. 2 or 3 1st ticket engineers. 2 for transmitter Good pay, good hours, good gracious, where and I for maintenance duties covering AM, have all the talented, young personalities FM stereo, SCA, audio, automation, remote gone? Send tape, resume and picture today. 5 kw MOR small mkt. station needs experi- control, microwave etc. Please apply to Art 3rd class endorsed license required. 50 kw, enced anncr. ready to assume PD slot. Call Silver, Director of Engineering, Box 1350, Southwest, Box H -118, BROADCASTING. or write C. Pettit, WSIV, Pekin, Ill. 309 -346- Princeton, N.J. or call 609- 924 -3600. 2134. Progressive small market station located in Immediate opening for qualified technician, southeast Georgia, needs experienced an- Immediate opening for a 1st phone all night first phone required, transmitter experience nouncer for block programing. Good salary di at leading central New York top 40 op- desirable. Excellent working conditions and good working conditions. Send air eration. Rush tape and resume to: BM Write or call, Leo Rymarz, Ch. Eng., WWJ- check, snapshot, resume and references to Quinn, WTLB, Straus Broadcasting Group, AM-FM, 662 Lafayette, Blvd., Detroit, Mich. Box H -155, BROADCASTING. Utica, New York. 48231 Tel: 313 -222 -2131.

76 BROADCASTING, August 12, 1968 Technical- (Cont'd) Prog.- Production, Others- (Cont'd) Management-(Coat'd) Television network engineers: Positions Farm director- experienced midwest farm Guaranteed results struggling to find, available-maintenance and operations. Ex- broadcaster who is also capable of work in keep good men? End your problems with cellent working conditions. FCC radio -tele- other programing areas or in sales. Send management contract. Pay only out of re- phone first class license required. Send tape, resume, and photo to Operations Man- sults. Fifteen years outstanding, unbroken resume to: N.E.T. Television, Inc. 2715 ager, KFOR, Lincoln, Nebraska. success string in southwest. Box H -162, Packard Road, Ann Arbor, Michigan 48104. BROADCASTING. Wanted: Engineer- salesman for metropolitan Program Director. Adult, self starting de- Seventeen years radio, 12 as general man- station in Jackson, Miss. 5000 watt AM and tail man. Assume full department head ager, strong on sales, all phases of radio 100,000 FM. Send resume to P.O. Box 9801. status with accompanying authority and and public relations. H. Tom Morris, 1216 responsibility. Preference given to man with W. Murray Ave., Durham, North Carolina. Jackson, Miss. 39208. talk show and /or play by play experience. Must believe in talk/MOR music format and Manager, 32, family, vet, 14 years radio, NEWS community participation. 1 kw in city of management, sales, programing, play -by- 100.000. Call Manager, 617- 674 -3535. Tenn. CBS affiliate upstate New York wants ex- play . Okla. Missouri, so. Ill., perienced newsman, journalism major pre- market of 10 -20 thousand. 918 -287 -3204 ferred. Will accept comparable experience. Open now! First phone -run tight board- or 901 BR 6 -2602. Gather, write, read good copy. Send tapes, program director advancement to right work examples, photograph, references; man! 5 kw AM- 20,000 stereo FM in lovely Sales resume immediately. Box G -333, BROAD- resort town in northern Michigan. Call CASTING. Norm Pike 517- 366 -5364. Southeast sales manager. Announcer- sportscaster.- Will invest. Manage- college, Upstate New York group station seeks news- family, excellent character. Box G -359, man to round out operation. College edu- Graduate assistantship available, educational BROADCASTING. cation preferred. Good essential. Sal - radio station, (program director). Liveable opportunity employer. salary, opportunity to pursue M.A. Call or Salesman /newscaster /dj. Experienced. De. Box opff -29, BROADCASTINGity write Bob Fidler, Central Missouri State gree. Tight board, third endorsed. Aggres- College, Warrensburg, Missouri. 64093. 816- sive, creative, dependable. Box H -23, Need assistant news director. Experienced, 747 -8356. BROADCASTING. able to gather, write and deliver local news. Midwest college town. Salary open. Send Solid sales background. Degree in broadcast- tape, resume to Box H -104, BROADCAST- Situations Wanted ing. Industrious. Stable. Married. Will re- locate. Call, write or wire. J. Hoffman, 122 Flintridge Drive, Rockford, Illinois 61107, Suburban New York station with top news Management 815 -398 -2885. department in its area, needs experienced newsman who can do professional job in General manager- thoroughly experienced Announcers well -equipped newsroom. Excellent com- manager. Successful background. Currently pany benefits, fine working conditions for major market. Box G -201, BROADCASTING. Experienced, mature announcer radio and/ the man who knows and lives news. Box or T'V Strong play -by -play, adlib, commer- H -109, BROADCASTING. Southland: Ten years programing, sales. cials. Knows music, but not rock. $140 aver- manager's Ambitious, age minimum. Available immediately. Box Top rated town and country operation Seeking first position. G -305, BROADCASTING. needs a newsman whose ambitious and honest. Good record, excellent references. hard working. Send tape. picture and Family. Current salary $9600. Box G -349, Negro di- announcer. Real swinger. Broad- resume to Box H -110, BROADCASTING. BROADCASTING. cast school graduate wants to settle, experi- ence. Box H -1, BROADCASTING. Newsman needed at once for fast pace Station Mgr., GSM, excellent broadcasting news operation. Must be able to gather. background as national sales manager /V.P., Country, western -announcer with twenty write, and deliver. Excellent salary for top 10 medium markets. AM -TV. Adminis- years experience soon available. Western right man. Night shift 4 p.m. to 12 p.m.. tration, program. promo, research, market- states only. Family man, tapes available. eventually days Send tape and resume to ing skills. Built, trained effective sales Box H -20, BROADCASTING. Jay Sands, WAEB, Allentown, Pa. -experi- staffs. Top agency, client, industry con- enced only need apply. tacts nationally. Now employed. Will re- Mature, happy family man. Experienced locate for promising opportunity. Box H- third endorsed. Seeks announcer writer Highly regarded Cox Broadcasting station 15, BROADCASTING. combo with pro MOR station. Reliable. Sal- seeks aggressive reporter capable of de- ary first letter. Box H -37, BROADCASTING. livering on the air newscast. Combined ra- dio-TV department. Applicant might be ra- Manager- operations mgr.. 20 years, sales Leading NYC newscaster anxious to shed dio newsman anxious to transition to tele- manager, news, announcer, dependable, format straightjacket. Would relocate and vision. Send tape, picture, resume and honest, sober. Box H -105, BROADCASTING. accept salary cutback to take over your writing sample to Tom Frawley, WHIO, talk show" or create a winning new late Dayton, Ohio. An equal opportunity em- Experienced, mature, station manager. MS night entry. Box H -45, BROADCASTING. ployer. radio speech, first phone, all phases; sales, A major market adult radio station needs programing, engineer, 22 years. Can train First phone -Young, experienced top 40- an adult sounding, on the air newsman; staff. Available 2 weeks notice. Box H -114, MOR announcer seeks stable position, good and needs him now. He must be oriented BROADCASTING. pay, chance for advancement. Available Oc- in the use of the telephone for digging for tober first. Box H -88, BROADCASTING. news items and actualities, and use of the Challenge wanted: Management-sales, op- typewriter. The income is open for the right tion to buy stock. 17 years experience, plus DJ newscaster, pleasant personality, 3rd man. Send resume, tape and picture to Ken 3!s CATV group administration. Major and Northeast only. Box H -91, Hildebrand, WHK Radio, Cleveland, Ohio. medium market management experience. BROADCASTING. AM -FM. Community minded. Currently Wanted: Experienced newsman now ready $14,000. Box H -117, BROADCASTING. third, for News director spot for M -O -R, full - Good voice, two years experience, time station, number one in market. Write some college. Box H -97, BROADCASTING. or call Roy Hines, WKHM. 441 Wildwood, A transition from programing to manage- Jackson. Michigan 49201 -area code 517 -784- ment? Somewhere there is a radio station Six years same station, seeking new chal- operator; one who believes that a hard lenge. All types music but prefer middle 7181. working well trained program director with road or country. Friendly, stable, responsi- savvy, can make the seque from program - ble. Now in southwest, but have voice, will New director - creative news department ing to management. Have proved the essen- travel. Box H -101, BROADCASTING. head with voice and delivery compatible so contrib- with adult MOR format. Opportunity tial back -up of sales. In doing, uted to the aura and metamorphosis of the New York area announcer with background play -by -play and talk shows if qualified for success of the other. Experience exceeds 11 either or both, Call manager, 617 -674 -3535. in markets including Philadelphia, Scranton, years. Well- seasoned, top 40- modern format and the New York City metropolitan area. specialist. Good track record. Number one Can write news. Box H -106, BROADCAST- Programing,-Production, Others ratings. On- the -air personality. For the ING. purposeful business of forging ahead, re- spond to Box H -125, BROADCASTING. FM- stereo station needs "take charge" man Mature, professional, Vietnam vet, with or woman to direct operations of new re- three years top 40 radio completes military gional FM, owned by long established Manager- young, experienced, imaginative. at end of August. Minimum: $125.00. Box broadcaster. You will do air work and pro- community minded family man. Is your sta- H -108, BROADCASTING. duction. Southeast market. Box G -355, tion making money? I can make your op- BROADCASTING. eration one you will be proud of. Box H -141, Personality dj, 1st phone- combo, experi- BROADCASTING. enced, mature. Excellent news, interview Girl Friday, to sell, service accounts, write shows. Knows music. No screamer. Pres- copy, take letters for sales manager. Box Management team ... proven record -red to ently employed. Box H -115, BROADCAST- H -151, BROADCASTING. black in 3 months: Mgr. strong sales, 1st ING. phone: PD programing, play -by -play, ad Great Lakes ministrator, announce: Both married: com- Hot . . progressive jock! Need numbers? Live wire copy /traffic person. H -154, metro area with solid operation. Box H -153, munity minded; now working. Box . I've got 'em! Programing experience in BROADCASTING. BROADCASTING. New England, and in Florida. First phone. Now with major market 50,000 watt corp. Research supervisor for major midwest Manager -currently manager major west Interested? Box H -120, BROADCASTING. group operation. Will be responsible for coast market. Want management smaller orientating data as well as gathering second- market with opportunity to invest out of Dependable, creative looking for right ary data in the area of radio and television earnings. Middle aged family man. Respon- sports, music, or production opening. MOR audience and marketing measurement. Box sible, and experienced all phases of sta- preferred. 29, veteran, BA degree, 5 years H -157, BROADCASTING. tion operation. Box H -159, BROADCASTING. experience. Box H -138, BROADCASTING.

BROADCASTING, August 12, 1968 77 Amonncefs-(Cont'd) News-(cont'd) Technical -(Cont'd) DJ /announcr, newscaster /dj. Authoritative Would Ilke work in small market -as assist- Opening for man to take over technical experienced, draft deferred, single. Will ant newsman east coast or midsouth. One operations of small market TV station. Must travel. Have 3rd class license. 2 years col - year experience -3rd class endorsed. Money have experience in studio video and trans- lege. Box H -149, BROADCASTING or phone no big deal. Box H -137, BROADCASTING. mitter operation. Mid Michigan location. 212-877 -9230. Box H -31, BROADCASTING. College graduate majored in broadcasting, Jock with talent and no ulcer has finally de- full time emphasis on interviewing. Experi- Engineer capable of maintaining RCA cided to take his chances on getting "his" ence college stations. Third endorsed. East TTU25B. Contact Jim Hall, Chief Engineer, in the majors. Have worked eight minors, coast only. Box H -158, BROADCASTING. WAJA -TV, 695 N.W. 199th Street, Miami, I'm versatile, the last two years program- Florida, 33169. Area code 305 -625 -1301. ing one. Young but know the score. Top 40. Box H -129, BROADCASTING. Programing,- Production, Others WQED -WQEX, Pittsburgh, Pa., is expanding its technical staff. Looking for three first Mature man, single, draft exempt. Experi- California & northwest: A top sound from class technicians experienced in television enced in di, news background, in selling, a professional programer. Good airman & broadcasting. Now building new all -color servicing accounts and copywriting. Desires production. College, family, references, & studio facilities. Contact: Fred D. Edwards, radio station on Long Island with MOR for- ratings. Box H -102, BROADCASTING. Director of Engineering Services, WQED, mat. Box H -130, BROADCASTING. 4337 Fifth Avenue, Pgh., Pa. 15213. 412/683/ Commercial- educational broadcaster - 33 1300. Newscaster -announcer -dj. Experienced, third seeks challenge on West coast. Background- endorsed, dependable. Authoritative and includes network radio, television public - We've got a first class, new, solid state. creative. Tight board; any format. Sales. community relations, publicity, advertising, color TV operation. We need two first class. Box H -131, BROADCASTING. marketing, programing, administration. Just solid -state thinking engineers to keep it built commercial -educational broadcast com- in first class, solid shape. Call me, collect, Dee -jay dig all music. Great sound. Third plex. All FCC applications. Currently spe- right now: Sherm Brown . . . area code phone. Box H -132, BROADCASTING. cial assistant to college president. Box H- 513 . . . phone 298 -0111. 133, BROADCASTING. Dependable dj, tight board, third endorsed. Full color station needs engineers with ex- Community man. Relocate. Box H -144, I am 26. Experienced in both commercial perience and knowledge of RCA tape ma- BROADCASTING. and educational radio. BS in RTV, one year chine -RCA color camera -also need ex- toward MS in journalism. Strong in news perienced microwave maintenance engineer and talk show. Not much chance for ad- first phone requirement-send details to Young, professional for MOR large market. vancement in present employment. Current J. W. Robertson, Vice President- Engineer- Relaxed, versatile, creative. Will do talk salary $7500.00. Box H -142, BROADCAST- Ing, P. O. Box 1457, Lexington, Kentucky. show. Box H -160, BROADCASTING. ING. Soul or top 40 jock experienced, first class. NEWS Box H -163, BROADCASTING. TELEVISION -Help Wanted News photographer reporter for midwest TV- radio. Cover stories using all equipment Teen magnet, versatile, personality, rock Management utilized by both media. Be able to develop jock, 3 years experience, third endorsed, Navy own newscasts. Be qualified to do the radio completed , . . Jim Diamond . and TV air work in news capacity. Send 614- 393 -2111. General sales manager, upper Midwest, small market. Excellent salary plus incen- resume, photo, tape (audio -video) to Box tive, health and hospitalization, company G -373. BROADCASTING. Youthful radio and television communica- retirement program, expanding market, full tions student is sincerely interested in an color. Great future. Box H -111, BROAD- Wanted news director for mountain states announcing responsibility on a popular mu- CASTING. TV station. Must know film processing. Be sic station with programing primarily to able to organize and direct news staff. Send teenagers and young adults. I will start complete resume, tape of sample newscast, low with an option to earn advancement Sales samples of writing and picture to Box G- and responsibility. Presently enrolled at 383. BROADCASTING. Career Academy, Division of Famous Broad- casters. May I emit you a resume and Medium market southeastern VHF televi- audition tape? L. D. Parker, Box 292, Au- sion station has immediate opening for Prime opportunity for a TV news profes- gusta, Georgia 30901. aggressive, mature sales account executive sional. Reporting staff of number one rated, for local sales. Base plus commission. Send CBS affiliate in mid -west state capital. Di- photograph and complete resume to Box rect on- the -air reporting and film assign- Experienced, mature announcer, radio or G -353. BROADCASTING. ments in the field. Latest equipment in- TV. Third endorsed. MOR format. Married. cluding color processor. We place highest Available immediately. Call Bill Warker premium on desire and drive. Send com- (717) 845 -4397, York, Pa. TV account executive -fastest growing excit- plete resume, photograph and video tape ing station, has immediate opening in local sales for media recording to Box G -385, BROADCASTING. West coast, Nevada Arizona. 13 years ex- experienced salesmen. Send perience. all resume to: Sales, WDCA-TV, Channel 20, formats, third, available im- Wash. D. C. 20016. Small market Ohio UHF needs young. ag- mediately. Phone (702) 359 -0654. gressive newsman. Recent college j -Grads with or without experience preferred. Res- Newcomer in field with a lot of ambition Sales assistant- Immediate opening for a ume and tape to Box H -140, BROADCAST- and ability will mold my style to your young man who wants to work hard towards ING. needs -If I can live on what you want to a career in television sales. You will pre- pay me-Having a "burning desire." John pare submissions, help formulate sales pres- Will trade excellent starting salary, 5 day Decker Jr.. 93 Farmington Ave., Plainville, entations and participate fully in our con- week, assorted fringe benefits in exchange Connecticut. Call 207 -747 -1587. tinuing sales training program. This is a for experienced on air TV newsman, who responsible, demanding position that re- must be able to think, write, take direction quires strong desire in return for a modest and is ready to field Fed up with the parvenus? Mature unrock starting salary, great training and a direct enter the exciting of announcer, newscaster, Pone- talker, copy- opportunity for the next step up the ladder ETV. Contact News Director, 302 -654 -6255. writer, wants to work for you. SF to Mon- -account executive. We are a major group No collect. terey. WLM, 96 Cuesta Dr., Los Altos, operation in a major market. Write Charles Calif. 94022. Estllck, Local Sales Manager, WOAI -TV Programing, -Production, Others Box 2641, San Antonio, Texas. An equal opportunity employer. Peronality available, 18 years experience - Producer with special aptitude for children's proven track record. Paul Ward, 1528 Ter- programs. TV directing experience desir- race Drive, Medford, Oregon 97501 -phone Technical able, but not essential. ETV station in 779 -3085. north east. Box G -253. BROADCASTING. Transmitter supervisor-midwest VHF needs New York City area announcer interested in transmitter supervisor, experienced hi GE Promotion director-Washington, D.C., cre- a major market. Can write news. Bob preferred. Must be able to take complete ative, experienced, able to put aggressive Curley, 233 Thomas Street, Woodbridge, charge of maximum power transmitting station on the map. Box G -338, BROAD- New Jersey, Mercury 4 -5024. facility. Good pay for qualified man. Reply CASTING. Box G -257, BROADCASTING. Technical Promotion assistant wanted in AM -FM -TV Chief Engineer -Major east coast market combine in top 20 markets, with accent on working administrator growth and good production of on -the -air TV promos. Also, 21 yrs., broadcast AM, FM, DA, 12 years, money if you can take total charge of en- knowledge of ad layout and newspaper re- chief, middle age, desires employment as gineering. Box G -336, BROADCASTING. leases. Salary commensurate with experi- chief or transmitter engineer, Reno, Nevada ence. Work samples requested. Box H -100 area. Presently employed west Penna. Box BROADCASTING. H -150, BROADCASTING. Engineering position available to work with PC -70's, VR- 2000's and TK -27's, in outstand- ing metropolitan VHF operation. First class Experienced program manager for major NEWS license required. Write Box G -395, BROAD- southeast market, VHF, full -color station CASTING. In one of the largest metro markets in the south. Looking for young individual who is For past 3 years news director at New Eng- a strong administrator, understands feature land daytimer, looking for that right move Transmitter operation and maintenance; buying and scheduling, and has good pro- up. Total of 6 years experience in all phases beginners considered. Excellent working and duction know how. Person must be ambi- of radio. Willing to go anywhere the right living conditions in northern Wisconsin. tious and like hard work. We're not number job is located. Tape, resume, picture on Position open early September. Write Box one but we will be. Box H -122, BROAD- request. Box H -92, BROADCASTING. H -16. BROADCASTING. CASTING.

78 BROADCASTING, August 12, 1968 Prog. -Production, Others-(Cont'd) News-- (cont'd) WANTED TO BUY-Equipment VHF TV station In top 10 market seeks to Tired fighting management to continue Continued hire an experienced producer- director. Must unique approach which brought me best have knowledge and experience with musi- ratings of 4 air men in #2 station- 300,000 Channel 60 Filterplexer and klystrons. Box cal programs as well as a good background market. Good production, reporting, writing. G -261. BROADCASTING. in producing commercials and programs. Available now. I like hard work, money Send a detailed resume, credits and salary Box H -19, BROADCASTING. Would like to purchase a used color film requirements to Box H -134, BROADCAST chain, preferably complete with film and ING. Topflight N.Y.C. radio newscaster making slide projector, but not necessary. Contact big money but anxious to crack TeeVee. XYZ TV, Inc., Box 789, Grand Junction, TV Promotion -We have openings in our Box H -44, BROADCASTING. Colorado. midwest television activities for people to handle publicity, advertising, and on -air- Young aggressive reporter, 23, working as Will pay cash for good 250 watt AM trans- promotion. Candidates should have six general assignment reporter in top ten mar- mitter. Call or write K000 Radio, Box 37 months or more recent related experience ket, looking for a more responsible job in W. D., Omaha, Nebr. 68131. Phone 556 -6700. in advertising or television production. De- a smaller market. Resume on request. Box gree in broadcasting or journalism pre- H -139, BROADCASTING. ferred. These are entry -level jobs that offer Used automation equipment in good condi- good starting pay and fringe benefits along Television newsman seeks anchor position tion. WMVA, Martinsville, Virginia. 703 -632- with opportunity for advancement. Send a in large city. Presently number two man in 2152. confidential resume of your education, ex- top five city. Extensive experience with perience and current income to Employment first rate news credentials in radio and Want used 1 kw transmitter for auxiliary Manager, AVCO Broadcasting Corporation, television. Married, college, 29 years old, South Cayuga 1600 Provident Tower, Cincinnati, Ohio Box H -126, BROADCASTING. Road, AmAmherst, herst, New York. 45202. An equal opportunity employer (M/F). Top -notch veteran newsman wants switch Used equipment for 3 kw FM station stereo, TELEVISION Situations Wanted to television, good on camera potential. automation. No junk, Box H -148, BROAD- -- Capable of running news staff, will start CASTING. in metro market, refers Cali- Management any capacity fornia. Box H -127, BROADCASTING. Wanted: (4) 200, guyed AM towers Does 10 kw AM xmtr. Box H -135, BROADCAST- TV, program director, experienced in the Looking for a newsfllm photographer? ING. creation of ideas. 33, married, college vet, a little experience, a master's degree in TV -radio (Syracuse University' and a pas- broadcast trade schools, network training, in used, as is FCC first phone. 14 years experience. Em- sion for newsffim mean something to you? Wanted-TK30 camera chain ployed as program director TV small mar- Write Norman Goldman 1147 -65th Street, condition. Contact: Summit Radio Corpora- ket. Production- direction and strong engi- Brooklyn, N. Y. 11219. tion, 135 Front Street, New York, New York neering background. With present TV since 10005. 212 -269 -0645. sign on. Box G-332, BROADCASTING. Programing,-Production, Others FOR SALE -Equipment Television operations manager-Eleven years Modest money investment plus 15 years experience all phases of television. Young, varied TV experience available for new Box H-4, Box G -340, BROADCAST- Coaxial -cable-heliax, styroflex, spiroline, aggressive. Excellent references. plant or re -org. etc.. and fittings. Unused mati-large stock BROADCASTING. ING. -surplus prices. Write for price list. S -W Elect., Box 4668, Oakland, Calif. 94623, GM -16 years major market experience all Assistant director experienced in full color phone 415-832 -3527. phases AM -TV (including UHF) seeking operation with major -market station seeks challenge and long association. Resume position as producer /director with progres- upon request. Available immediately. Box sive organization. Box G -347, BROADCAST- General Electric type TT-25A 12 kw UHF ING. TV transmitter -excellent condition-avail- H -98, BROADCASTING. able immediately, Box D -299, BROADCAST- Artist- light, full color, medium market ex- ING. Assistant GM or Ass't to the president: 2 Seeks responsible position. Box years sales; 4 years sr. producer director, perience. BROADCASTING. 1 top ten market; 3 years progam manager - G -375, Gates top -level, 1 Gates dual stereo limit- er. 2 Cartritape II solid state record -play- film buyer, top 50 market; 5 years top paid Promotion, programing, continuity 12 yrs. talent in top 6 market. Expert personnel back units. + 6 playbacks. Excellent con- management and procurement, contract ad- experience. Resume and samples on request. dition. Dick Hardin, WBUD, Trenton. ministration flare for ideas and economy, Box H -68, BROADCASTING. strong loyalty, university degree. Out- For Sale: 340 feet of 1 -%e HJ -7-50A Andrew standing industry reference. Family. Inter- Producer /director seeks challenging posi- Heliax Coaxial Transmission line, like new, view please. Box H -119. BROADCASTING. tion with progressive station. Ten years ex- used 12 months, on reel, ready for shipment. perience includes a variety of studio, film No connectors -ends sealed -81250.00. Also Europe bound team. Husband management, and remote productions. Minimum salary One Lapp 9012 Base Insulator-capable of research, sales. Wife, journalist. Both-an- $9,500 plus opportunity for advancement. supporting 500 tower-$400.00. J. C. Stallings, nouncing, network experience. What can Box H -90, BROADCASTING. IEEE Radio, Box 1111, Nacogdoches, Texas we do over there for you? Box H -128, (713 -564-4444). BROADCASTING. Experienced program /operations manager looking to relocate in the east with either Color video tape recorder/RCA TR -4 avail- television or telvision radio combination. able Aug. 1, for $20,500. Unit has air bearing Do you need assistant manager or pd with Extensive background in local live program- head -wheel panel, line -lock, Mono and color 14 years administrative experience in all ing and special events. Also have experience ATC modules. Box BROADCASTING. phases of TV operation? Capable of super- rela- G-404, vising overall operation including produc- in personnel and community public tion, programing, scheduling, traffic, per- tions. Box H -107, BROADCASTING. Searchlights 60,, complete. Parts in stock. sonnel, and control. Dependable, conscien- Sunry Lighting, 4228 Sepulveda Blvd., Cul- tious, adaptable. No further advancement Art Director- scenic and graphics designer, ver City, Calif. 213 -870 -8628. with present station. Box H -143, BROAD- artist, coordinator. Promotions, presenta- CASTING. tions, administrator, degree. 15 years New York and Hollywood versatile live tv and Ampex Ag -350 rack mounted tape recorder, do 7!z & 15 IPS, mono, two years old, few series, commercials experience. Can hours and excellent condition- $1,200. Con- Announcers everything. Box H -112, BROADCASTING. tact George Walker, general manager, WKEI, Kewanee, Illinois. Newsman, mature 18 years radio, desires Producer /director- young, creative thinking, TV news. B.S. speech. Some TV experience low key operation. too energetic for present Westinghouse 10 kw, FM -10 transmitter, & booth announcing. Currently employed. If you believe TV should be doing now, 10 of Box H -116, BROADCASTING. what some hope it will do in the future, let just removed from service. lengths me give you my ideas! Cogent references. 51 ohm Andrews 3 inch coax line, plus five affilia- 90- elbows. F.O.B. Wallace D. Taylor, C.E, Top rated sportscaster in top ten market Prefer public television or university WHDL, Olean, N.Y. 14760, phone 716 -372- is in a rut. 9 years experience on radio - tion. BOX H -138, BROADCASTING. 0161. TV, play -by -play and production. Ideal sta tion manager or sports director for a station with something special to offer. Bob Waller, WANTED TO BUY -Equipment Brand new CBS products, Audimax, Volu- H -121, BROADCASTING. max $18.77 monthly. Crown tape recorders, Box $24.17. Box 7067 -55, Miami- Florida We need used, 250, 500, 1 kw & 10 kw AM Audiovox, transmitters. No junk. Guaranteed Radio 33155. Technical Supply Corp., 1314 Iturbide St., Laredo, Texas 78040. MISCELLANEOUS Television -assistant chief /transmitter su- Installation, opera- pervisor. Experience: Used UHF -TV and FM equipment needed Deejays! 6000 classified gag lines, $5.00. tion, maintenance, micro -wave. Midwest immediately. For UHF-60 twenty foot sec- Comedy catalog free. Ed Orrin, Boyer Rd., only. Box H -82, BROADCASTING. tions six and one eighth inch rigid transmis- Mariposa, Calif. 95338. sion line universal 75 ohm plus single ex- NEWS pansion hangers and mounting hardware. magnetic car For FM-one hundred single expansion Mike plates, studio banners. hangers for three and one eighth inch rigid signs, auto tags, decals, celluloid buttons, Sportscaster, 15 years experience. TV sports, 5 kw etc. Write Business Builders, Box 164, transmission line, mounting hardware. Opelika, Alabama 36801. news background. Box G -297, BROADCAST- transmitter. B bay horizontal antenna, 100.7 ING. mcs. modulation and freguency monitor, 400 ft. or over tower. also need used micro- Keep call letters in newspaper pictures with Chicago television reporter seeking major wave 2000 mcs. If you have all or any part close -to -mike ID plates. Custom -made, in- or medium market position. Resume -VTR call John R. Kreiger, 512 -GR 8 -8521, KVET, expensive. Write -Media Stringers, Box 646, upon request. Box G -334, BROADCASTING. 113 West 8th Street, Austin, Texas 78701. Hopkinsville, Kentucky.

BROADCASTING, August 12, 1968 79 MISCELLANEOUS- (Con't.) INSTRUCTIONS- (Cont'd) Programing,- Production, Others

92 international hecklers, done with English, Since 1946. Original course for FCC fist German, Irish and Brooklyn accents, plus class radio telephone operators license in the Old Timer and Dravis Finkly. Free six weeks. Approved for veterans. Low -cost sample on request. Send $10 with your dormitory facilities at school. Reservations name, address and zip code to: D. J. Pro- advisable. ductions, 2304 "A" St. S. E. #63, Auburn, required. Several months ahead Washington 98002. Washington state resi- Enrolling now for Sept. 25, Jan. 8, April 2. dents add 456 state sales tax. Sorry, no For information, references and reserva- COD's. tions write William B. Ogden Radio Opera- tional Engineering School, 5075 Warner Avenue, Huntington Beach, California 92647. WANTED Custom taped Big Jon and Sparkie shows (Formerly of Burbank. California). now ready for local markets. Details Jon Arthur Programs, 4532 Fulton Street, San Francisco R.E.I. in beautiful Sarasota, Florida. Zing, 94121. Zap, Slap, ou bave a first class radio tele- Manager phone license, a Florida vacation, and Promotions like car antenna balls, five foot better job in (5) weeks. Total tuition plus Santas, election magnetic car signs, $350.00. Free job placement. Rooms & apart- wrist radios. John Kenworthy Enterprizes, ments $10 -$15 per week. Classes begin Sept. Recording Department Box 4544, Charlotte, N.C. 28207. 3. Oct. 7. Nov. 11, Call 955 -6922 or write Radio Engineering Incorporated, 1336 Main St., Sarasota, Florida 33577. INSTRUCTIONS SALARY OPEN "Boy, I say Boy, you not llsening ". They F.C.C. License Course available by corre- gotta R.E.I. school in Fredericksburg, Vir- spondence. Combination correspondence-res - ginia. F.C.C. 1st Phone in (5) weeks. Tuition 1ml1 Olin idence curriculum available for ASEE De- $350.00. Rooms & apartments $12 -$18 per 111mill gree. F.C.C. License training offered in resi- week. Call Old Joe at 373 -1441. Classes begin Leading consumer products firm list 809 dence in Washington, DC. Write for infor- Sept. 3, Oct. 7, Nov. 11.-or write NYSE has an outstanding mation on desired course. OR, send $87.25 Caroline Street, Fredericksburg, Virginia ed on the as full payment for the Grantham Package 22401. career opportunity for a qualified Course (leading to first -class F.C.C. license) -88 lessons (over 1600 pages) including more person to head west coast recording than 3300 FCC -type practice questions (and Going to Kansas City Kansas City here I separate answer booklet) -shipped prepaid come. They gotta R.E.I. school there and department. upon receipt of order and remittance. I'm gonna get me some -F.C.C. 1st Phone Grantham Schools. 1505 N. Western Ave., in (5) weeks. Tuition $350.00. Rooms & Prefer individual who is presently Hollywood, California 90027. apartments $12 -$17 per week. Classes begin Sept. 3, Oct. 7, Nov. 11. Call Pope at head of a major recording studio. WE-1 -5444 or write R.E.I., 3123 Gillham Responsibilities will include super- The nationally known six -weeks Elkins Road, Kansas City, Missouri 64109. Training for an FCC first class license. vising selection of talent, preparation Conveniently located on the loop in Chicago. Fully GI approved. Elkins Radio License New York City's 1st phone school for peo- of tape cutting, record cutting, School of Chicago, 14 East Jackson Street. ple who cannot afford to make mistakes. scheduling, and budget preparation. Chicago, Illinois 60604. Proven results: April 68 graduating class passed FCC 2nd class exams, 100% passed background preferred but Elkins is the nation's largest and most re- FCC 1st Class exams; New programed meth- College spected name in First Class FCC licensing. ods and earn while you learn job oppor- not mandatory experience more tunities. Contact ATS, 25 W. 43rd St., N.Y.C. - Complete course in six weeks. Fully ap- proved for Veteran's Training. Accredited Phone OX 5 -9245. Training for Technicians, important. by the National Association of Trade and Combo -men, and Announcers. Technical Schools. Write Elkins Institute, All replies held in strict confidence. 2603 Inwood Road. Dallas, Texas 75235. First phone in six to twelve weeks through Write to: tape recorded lessons at home. Sixteen First Class License in six weeks. Highest years FCC license teaching experience. Box H -146, Broadcasting. success rate in the Great North Country. Proven results. Bob Johnson Radio License Theory and laboratory training. Approved Instruction, 1060D Duncan, Manhattan for Veterans Training. Elkins Radio License Beach. Calif. 90266. (HI Ill IIII I III II 1111111 I I II!II ill I School of Minneapolis, 4119 East Lake Street. Minneapolis. Minnesota 56406 RADIO -Help Wanted

.<:.. rp.we . .,. ,ÿ..ár. .};:: } : :...... , ...... :}r>.:;:}>}<.}:.};::."...... :..:,::.. . The Masters, Elkins Radio License School ..,\o:; .:...... :.:...... :....ok, 'ó.;::`:ï,."..: ...... ::::.,.::::.:áx.}}}:.:iCi.i:C}}}}}}}:.:p}}:c}} :::...:...... :..}i ï: ..... á};::: .;:<:xá:a.,J:FI?t:a.>:°.f:"v , .,f.x ,.:^.* . of Atlanta, offers the highest success rate ..+ of all First Class License schools. Fully approved for Veterans Training. Elkins CONSULTANTS TO MANAGEMENT Radio License School of Atlanta, 1139 Spring Street, Atlanta, Georgia 30309. "EXECUTIVE SEARCH" Be prepared, First Class FCC License in six AND weeks. Top quality theory and laboratory instruction. Fully approved for Veterans PERSONNEL EVALUATION Training. Elkins Radio License School of New Orleans, 333 St. Charles Avenue. r .. New Orloans, Louisiana 70130. Nationwide `Broadcast (consultants Announcing, programing, production, news- casting. sportscasting, console operation. disk Jockeying and all phases of Radio and 845 NORTH MICHIGAN AVENUE CHICAGO, ILLINOIS TV broadcasting. All taught by highly 80611 Tel. 312 337.5318 }` qualified professional teachers. The nation's EXECUTIVE, ADMINISTRATIVE. PROGRAMING, SALES, AND ENGINEERING PLACEMENT newest, finest and most complete facilities including our own, commercial broadcast station -KEIR. Fully approved for veterana `r.':....:;,";z%°w.:4:. "-:.'s}i: :::.,..a } .: . training. Accredited by the National Associ- tw-á``'"'IMATIu. á °J :: .:: ::.:....:..:.. ,.3,°.,-'1..,'t`c:.,:..' -á..' -:':,. : ation of Trade and Technical Schools. Elkins Institute, 2603 Inwood Road, Dallas, Help Wanted -Announcers Situations Wanted-Management Texas 75235. LItl111I1n11111 tllllllllll I I1t3111111111111t111IIIIl111IICIIIIIIIIIIIIgl IIIS11111111a s s» ñ RADIO -TV ANNOUNCER M $$$$$ssssss$$ We train broadcasters. . . . The Don Martin 5 RADIO: MOR With good production k ri » School (America's foremost School of news announcing. a, ACCOUNTANT Broadcasting. Established in e á w 1937) offers TV: Sportscasting 8: on- camera commercial training in FCC 1st Class License prepara- work. ç » Treasurer -Controller tion. & C Radio TV Announcing covering Beautiful mid -west community under 100; Experienced station group. National Trade News, Sports, Commercials, Narrative & Descriptive 000. Send VTR, SOF, or tape and photo Association, National Rep. Prefer west reading and Languages. Radio plus complete resume to: » coast but will relocate. Production utilizing RCA, Gates & Collins gIS » consoles with production problems for all E Box G -279, Broadcuting. p Box H -103, Broadcasting. types of DJ formats. Script & Commercial All material will be returned. writing and producing. Sales & Station 3 ItlllIIIIIi1111DIIlIlulnoniHIun99nh01111nuIn111111unhlt61111181111 0 Management. Television Production includ- »$s$$$$$s$sssssI ing Camera Operation. Floor Management. Production & Tech Directing, 16mm filming, Video taping. Audio, Lighting, and Makeup. All Courses are approved for veteran train- ing. For further information call or write NEED HELP? DON MARTIN SCHOOL OF RADIO & TV, Read and reply to BROADCASTING Classified's where many 1653 No. Cherokee, Hollywood, Calif. Holly- wood 2 -3281. of the finest opportunities are displayed weekly.

80 BROADCASTING, August 12, 1968 (Continued front page 74) Announcers TELEVISION -Help Wanted KWOW Pomona, Calif. -Seeks assignment of license from Valley Broadcasting Co. to Technical Dean H. and Florence E. Wickstrom for $192,500. Principals of Valley Broadcasting Co.: Warner H. J. Sorenson (55 %) and Dean LOOKING H. Wickstrom (45 %). Buyers: Dean H. and Experienced Florence E. Wickstrom (jointly 100 %). Mr. Studio Technicians Wickstrom is presently 45% owner and FOR AN general manager of KWOW. Mrs. Wickstrom Union scale-fringe benefits- building is housewife. Ann. Aug. 5. new studio facilities -permanent position KYMS(FM) Santa Ana, Calif. -Seeks as- ANNOUNCER? -send resume to: signment of license from George W. Smith Engineering Department to Southwestern Broadcasters Inc. for $116,- Then write Jerry Berman a letter. WNAC -TV 2I Brookline Ave, 000. Seller: George W. Smith, sole owner. Boston, Massachusetts Buyers: James Gordon Douglas III, president (10 %), Harry T. Starktand, vice president (25 %), Mr. & Mrs. Arthur J. Shadek (jointly NEWS 15 %), et al. Buyers own KGFL Rosewell, N. M., KPRI(FM) San Diego, Calif., and has applications pending to purchase KRDS Tolleson, Ariz. and KKAM Pueblo, Colo. Ann. Aug. 5. WANM(FM) Tallahassee, Fla. -Seeks as- signment of CP from WMEN Inc. to Talla- TV ANCHORMAN hassee Broadcasting Co. for purpose of in- corporation. No monetary consideration in- volved. Ann. Aug. 5. Group owned station in KHDN Hardin, Mont. -Seeks assignment of license from Hardin Broadcasting Co. to major market Empire Broadcasting Corp. for $40,000 Prin- cipals of Hardin Broadcasting Co.: Edward salary open W. Christiansen, president, Robert H. Wil- son, secretary, James D. Kelly, treasurer (each 10 %) et al. Principals of Empire All material returned Broadcasting Corp.: Eldon Menzel, president 112.9 %), Eugene L. Russel, vice president Our Employees Know of This Ad. 18 %), Russell L. Culver, secretary and treas- urer (6.8 %) et al. Buyers own KFLN Baker Jerry's Job Placement Director at Box 11,164, Broadcasting. and KPWD Plentywood, both Montana. Ann. July 31. Columbia School of Broadcast- WAST Albany, N. Y. -Seeks transfer of ing -with 26 offices coast to control from Glen Alden Corp. (none before, LikIrslx~^4r9W61~~0.061sA 100% after) to Sonderling Broadcasting Corp. coast the chances are that we (none before, 100% after). Principals of Glen have a graduate near you. Just Prog. -Production, Others- (Cont'd) Alden Corp.: Stock is voted by office pur- tell Jerry what you want and he'll -1111 1111 III! 1111 IIII 1111 1111 send you a resume, photograph II!! IIIIII!I I!II ;!II IIIIA FOR SALE -Stations and audition tape of just the one WE WILL you're looking for. Air mail. I Trouble -Shoot your Art Problems! 1 Continued Total graphic design plus slide and film production facilities. Call: Columbia School CHIPPEWA PRODUCTIONS -for j Confidential Listings C of Broadcasting answers 202 -232 -1500 or write 2309 Clavert RADIO -TV -CATV 4444 Geary Boulevard /San Francisco 94118 St., NW, Washington, N.E. S.E. S.W. N.W. D.C. 20008 - - - (Not affiliated with CBS, Inc) IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII1111IIIIIIII rl- Cl. BENNE'I"I' LARSON.I NC'. R.C.A. Building. 6363 Sunset Blvd., Suite 701 r INSTRUCTIONS Hollywood, California 90028 213/469.1171 Well- trained announcers BROKERS -CONSULTANT~ with 3rd endorsement. Available immedi- LEARN RADIO SALES . . . The highest ately. Tapes and resumes on request. paying job in Radio. 11111IIIOIIIIIIIIIIIIOIllllllllllnlllllllllllllnlllllllllllltllllailliM IIIIIIIIII? Midwestern If you're not making enough money 228 S. Wabash Ave. in announcing or engineering or in E Radio Stations For Sale El Chicago, Illinois 60604 your present lot. . .we will train E $2,000,000 bracket major fulltime AM -FM Phone 312. 922-0712 it, and place you. No experience netts - sans. Write Call: facilities in a top 15 central U.S. market. or Will with a UNIVERSAL SCHOOL OF SALES consider selling to or merging P.O. Box E multi -million dollar organization with un- M 43113 / Greensboro, N.C. 2227400 questioned financial capacity. Principals Programing, -Production, Others Phone (919) 274 -6287 only. r. Box H -39, Broadcasting. ó IIIIIIIIIDIIIIIIIIIIIIDIIIIIIIIIIIIDIIIIIIIIIIIIUII1111111111tiIIII111111I1t111111111 TOP 40 JOCK-PD FOR SALE-Stations For openers this could be where it's at. Top 30 & 50 market experience. Now programer - For Sale jock, medium market. Now number one. Con- An AM -FM complex located in midwest sistent big ones -drive time. Background, 10 lEa gue ?irukers glut. in top 100 market. Substantial operating years plus. Versatile. Mature. Youthful. loss. Not a distress property. Loss at- Adaptable. tributable to fragmented ownership. If Box H -124, Broadcasting. 116 CENTRAL PARK SOUTH potential, not book. is your approaelt to value, address your request for ad- AIWNYVAIWNWerne NEW YORK. N. Y. ditional information to: TV -Help Wanted- Announcers 265 -3430 Box H -145, Broadcasting.

TV -RADIO ANNOUNCER TV: Sportscasting & on -camera commer- cial work. Wyo. small Fulltime $135M terms III. small daytime $235M 29% RADIO: MOR with good production & news announcing. South single AM -FM 85M nego Ore. medium daytime 125M 29% Beautiful mid -west community under 100,000. Send VTR, SOF, or tape and Wisc. medium =M 110M 29% Hawaii profitable fulltime 120M cash photo plus complete resume to: N.E. metro Daytime 185M nego N.E. metro daytime 160M terms Box C-280, Broadcasting. All material will be returned. M.W. major Daytime 168M nego South major daytime 165M 29% WANTED Professional radio and TV sports reporter. r, CHAPMAN ASSOCIATES Must "live and breathe" all sports. We're expanding our radio -TV sports activities. This V? media brokerage service is a career position, not seasonal. Major league market. Send resume, video and au- dio tape, 2045 Peachtree Road Atlanta, Ga. 30309 Box G -342, Broadcasting.

BROADCASTING, August 12, 1968 FOR THE RECORD) 81 suant to authority of board of directors. after). Consideration $6,000. Action July 31. et al. Principals of Arguss Broadcasting Mathew Polon, president et al. Sellers hold WXXX Hattiesburg, Miss. - Broadcast Bu- Inc.: Nathan Arguss and Jordan Ginsburg CP for VHF trans. serving Gloversville - reau granted transfer of control from (each 50 %). Assignee is licensee of KHAK- Johnstown, N. Y. Principals of Sonderling Bille F. Cornelius (25% before, none after) AM-FM Cedar Rapids. Iowa. Action July 31. Broadcasting Corp.: Egmont Sonderling to Edd Cantrell (25% before, 50% after). KPCN Grand Prairie, Tex. -Broadcast Bu- president (20.5 %), Richard Goodman, first Consideration: $6,000. Action Aug. 6. reau granted assignment of license from vice president (15 %) et al. Buyers own KSTL St. Louis- Broadcast Bureau grant- Radio KPCN Inc. to Republic Broadcasting WOPA -AM -FM Oak Park, Ill.; WDIA and ed transfer of stock from Dick J. Kasten Corp. for $422,455. Principal of KPCN: WTCV -FM, both Memphis: KFOX -AM -FM (4.33% before, none after) to E. E. Haver - Giles E. Miner, chairman of board; selling Long Beach Calif.; WWRL New York; stick (49.13% before, 51.35% after) and Wil- Corporation has over 25 stockholders. Prin- WOL -AM -F11'í Washington; KDIA Oakland, liam K. Haverstick (42.81% before. 44.75% cipals of Republic Broadcasting Corp.: Calif., and WLKY -TV Louisville, Ky. Con- after). Consideration: $13,859.25. Action July Alan D. Feld, president, Dee J. Kelly, vice sideration: $8 million. Ann. July 31. 31. president, Charles F. Payne, vice president KGFX Pierre, S. D. -Seeks assignment of KWON Bartlesville, Okla.-Broadcast Bu- (each 20 %) et al. Mr. Feld is partner in law license from Black Hills Radio Inc. to reau granted assignment of license from firm and director of three insurance com- James River Broadcasting Co., for $260,000. Horace C. Boren to Enterprise Broadcasting panies. Dee Kelly is attorney and sole own- Principals of Black Hills Radio Inc.: Jack Group Inc. for $367,500. Principal: Mr. er of investment firm, Mr. Payne is general A. Crowley, president, Abner H. George, Boren is sole owner of KWON and is also manager of WINS New York and is presi- vice president. Charles H. Lien, treasurer owner of KMUS Muskogee, Okla. Principals dent and 51% owner of WCPK Chesapeake, (each 19.65 %) et al. Sellers own KEZU of Enterprise Broadcasting Group Inc.: Va. Action Aug. 5. Rapid City, S. D. Principals of James River David A. Hawley, Jr., president, D. A. KIKK -FM Houston - Broadcast Bureau Broadcasting Corp.: Robert E. Ingstad Sr. Rawley, vice president and Joseph Pearson granted assignment of license from Nor - et al. Mr. Ingstad has controlling interest Hawley, secretary -treasurer (each 33.3%), Temp Broadcasting Corp. to Industrial of KKND -FM Jamestown, N. D.; KBAB David A. Rawley Jr. is vice president of Broadcasting Co., subsidiary of assignor. Indianola, Iowa; KOVC Valley City, N. D.; High Point (N.C.) Enterprise; 37.84% owner No monetary consideration involved. Prin- KBMW, Wahpenton, N. D.; KWAD Wadena, of WKJK Granite Falls, N. C., 50% owner cipal: Leroy J. Gloger, sole owner. He owns Minn. and KLOH Pipestone, Minn. (cor- of appliance distributorship 50% owner of KIRK Houston. Action July 31. rected item) Ann. July 19. laundry: 33.3% owner of Quincy Cablevision KWFA Merkel, Tex. -Broadcast Bureau KTER Terrell, Tex. -Seeks transfer of Inc., CATV system in Quincy. Fla. and granted assignment of license from John control from Orval Pirtle (approximately 33.3% owner of application for new AM in Curtis to Harold D. Nichols for assumption 80% before. none after) to Billy D. Pirtle Graham, N. C. Joseph P. Rawley is director of $36,935 in debts. Principal: Harold D. (approximately of High Point (N. C.) Enterprise and 50% Nichols, owner. Mr. Nichols is owner and 20% before, 100% after). owner of manufacturing firm. D. A. Rawley operator of farming and ranching interests Principal: Bill D. Pirtle, sole owner. Mr. is High Pirtle is manager of KTER and is owner of 50% owner of Point (N. C.) Enter- and also is operator of some oil interests. background music prise and 50% owner of The Daily (Burling- Action Aug. 1. service firm. Ann. Aug. 5. ton, N. C.) Times -News. Action July 30. WAUK -FM KDXU St. George, Utah -Seeks assignment -AM Waukesha, Wis.- Broad- license KCCR Pierre, S. D.- Broadcast Bureau cast Bureau granted assignment of license of from Roy C. Winklemann to Julie granted assignment of license from Capitol from Midwest Broadcasting Co. to Ottawa P. Miner for $85,000. Sellers: Roy C. Wink - elmann, Broadcasting Inc. to Arguss Broadcasting Broadcasting Corp. for $400,000. Buyers: sole owner. Buyers: Julie P. Miner, Inc. for $105,000. Principals of Capitol Peter J. Vanden Bosch, president (40.3 %) sole owner. Mrs. Miner is housewife and Broadcasting Inc.: Neal P. Edwards (49.9 %), et al. Buyers own {MIL-AM-FM Holland, had minor interest In KNAK Salt Lake City Comet W. Haraddson, vice president (40 %) Mich. Action 30. and KBLI Blackfoot and KTLE Pocatello, July both Idaho. Ann. July 31. ACTIONS COMMUNITY ANTENNA ACTIVITIES KDOT -AM -FM Scottsdale, and KENT Prescott, both Arizona -Broadcast Bureau granted transfer of control from Central Arizona Broadcasting Inc. to Rio Grande The following are activities in com- Duluth, Minn. -H & B American Corp., Broadcasting Co. (none Los Angeles (multiple CATV owner). has before. 100% after). munity antenna television reported to been granted a franchise. WDIO -TV Du- Principals of Central Arizona Broadcasting luth Inc.: John E. Cox 97.03% et al. Principals BROADCASTING through Aug. 7. Reports and Mel's TV -Audio were previous ap- of Rio Grande Broadcasting Co.: Fred T. plicants. Hervey, president (79.62 %) et al. Buyers are include applications for permission to St. Cloud, Minn, -WJON Cablevision owners of KSET and KPAK(FM), both El install and operate CATV's, grants of has been granted a franchise. St. Cloud Paso. Consideration: $350,000. Action Aug. 2. Cable TV was a previous applicant. KVOA -TV Tucson, Ariz.-Broadcast Bu- CATV franchises and sales of existing Concord, N. H.- Telecable Corp., Ellen - reau granted assignment of license from installations. ville, N.Y. (multiple CATV owner), has ap- WGAL Television Inc. to KVOA Television plied for a franchise. United Cable Co., Inc. for $3.000,000. Principals of WGAL Manchester, N. H. (multiple CATV owner), Television Inc.: 100% owned by Pulitzer Indicates franchise has been granted. is also an applicant. Publishing Co.; stock owned in assignee Cape May Point, N. J.-H & B Ameri- will be voted by Joseph Pulitzer or his Arcadia, Cant. -H & B American Corp., can Corp., Los Angeles (multiple CATV nominee. Pulitzer is licensee of KSD -AM- Los Angeles (multiple CATV owner), has owner), has been granted a franchise. TV St. Louis. Action July 31. been granted a franchise. Elizabeth, N. J. -CATV of Elizabeth Inc. KGUN -TV Tucson, Ariz.-Broadcast Bu- Marin county, Cant.- Clearview Cable has applied for a franchise for a 20 -chan- reau granted assignment of license from System and Tele -Vue Systems, Seattle, nel system. Installation and monthly fees Gilmore Broadcasting Corp. of Arizona to Wash. (multiple CATV owner), have each would be $15 and $4.95, respectively. Com- May Broadcasting Co. for $2,910,000. Princi- reapplied for a franchise, requesting that munity Antenna Television Co., National pal of Gilmore Broadcasting: James S. Gil- the franchise held by Cable Television of Cablevision, and Cablevision Inc. were pre- more, sole owner. Mr. Gilmore is owner of Marin for Strawberry, Tamalipais Valley vious applicants. WEHT(TV) Evansville, Ind,; KODE -AM -TV and East San Rafael, all California, be re- Florence township, N. J.- General CATV Joplin, Mo. and WSVA- AM -FM -TV Har- voked. Inc., Delran, N. J., has been granted a 25- risonburg, Va. Principals of May Broad- South county, Calif. -Krane Cablevision year franchise. Revenue to the township casting Co.: Gertrude W. May, chairman Associates, Los Angeles, d/b as Southern will be 5% of gross receipts. (19.62 %), Edward W. May, president Monterey County TV Cable Inc., has been Middle township, N. J. -H & B Ameri- (20.96 %) and others. Gertrude May and granted a franchise for the cities of Soledad, can Corp., Los Angeles (multiple CATV Edward W. May each have interest in nur- Greenfield and Gonzales. Monthly fee will owner), has been granted a franchise. sery. are sole owners of KMA Shenandoah, be $4.50. Islip, N. Y. -Inter -County Television of Iowa and KMTV(TV) Omaha and 48.8% Tulare, Calif.- Tulare County Cable Tele- Suffolk Inc. (which has multiple CATV in- owners of KFAB -AM -FM Omaha. Action vision Systems Inc. has applied for a fran- terests and is subsidiary of Sterling Com- July 31. chise. munications Corp.). and Suffolk Telerama, KALO Little Rock, Ark. -Broadcast Bu- Yountville, Calif.- Redwood Cable Tele- a subsidiary of the Cornelia Corp (multi- reau granted transfer of control from H. Lee vision System, St. Helena, Calif., a sub- ple CATV owner), have each applied for a Bryant (30% before, none after) to Thomas sidiary of Storer Cable Television, Los An- franchise. Inter- County Television seeks an K. Barton (40% before, 70% after). Con- geles (multiple CATV owner), has been exclusive contract for a 24- channel system sideration: cancellation of $30,000 note. Ac- granted a franchise. Installation and month- in exchange for granting town 3% of gross tion July 31. ly fees will be $15 and $5, respectively revenues. Suffolk Telerama proposes a 12- KSAY San Francisco -Broadcast Bureau Aurora, In.- Consolidated Cable Utilities channel system with town receiving 5% of granted assignment of license from KSAY Inc., Chicago (multiple CATV owner), has gross revenues. Broadcasting Co. to Wrathall Inc. for pur- applied for a franchise. Ashland, Ohio- Armstrong Utilities Inc., pose of trusteeship arrangement. No mone- Savanna, Iowa -David T. Hayhow, Do- Kittanning, Pa. (multiple CATV owner). has tary consideration or change in ownership wagiac, Mich., has applied for a franchise. applied for a 10 -year franchise for a 20- involved. Principal: Grant R. Wrathall Chetopa, Kan. -H S & B Enterprises, channel system. Monthly fee would be $4. (100 %). Action July 31. Miami, Okla., has applied for a franchise. Revenue to the city will be $100 annually. KSRT(FM) Tracy, Calif.- Broadcast Bu- Derby, Kan.-A group represented by Weatherford, Okla.- Ten -channel system reau granted assignment of license from Richard Rosko, Conway Springs, has ap- owned by Oklahoma Cable Systems Inc. has Tracy Stereophonic Radio to KSRT Inc. for plied for a franchise. Installation and been sold to Lon H. Williams, Mineral Wells, purpose of incorporation. No monetary con- monthly fees would be $8 and $5.95, respec- Texas. System will continue to operate as tively. City would receive 1% of system Oklahoma sideration involved. Principals remain installation cost, 2% of gross annual reve- Cable Systems Inc. same. Action July 31. nues for five years and 3% thereafter. New Holland, Pa.- Enterprise Television WCMR and WXAX(FM), both Elkhart, Aberdeen, Md.-Aberdeen Cabletelevision, and Cable Co., a subsidiary of Enterprise Ind.- Broadcast Bureau granted assignment a subsidiary of American Projects Corp.. Telephone Co., both New Holland, has of licenses from Clarence C. Moore to Pro- Chevy Chase, has applied for a franchise. awarded a turnkey contract worth approxi- gressive Broadcasting System Inc. for pur- Monthly fees would be $4.50. mately $175,000 to Kaiser CATV. Phoenix, pose of incorporation. Principals: Clarence Northampton, Mass. -Greater Northamp- for a 34 -mile CATV system. The 12- channel C. Moore, president and sole owner. Mr. ton Cablevision Corp. has applied for a system is scheduled for completion about Moore is permittee of WFWR Fort Wayne, franchise. Previous applicants included Pio- Oct, 1. Ind., and applicant for new FM in Fort neer Valley Cablevision and Video Enter- Puyallup, wash. - Tribune Publishing Wayne. Action Aug. 6. prises Inc. Co.. Tacoma, Wash. (multiple CATV owner) KRIB Mason City, Iowa -Broadcast Bu- Worcester, Mass. -Ostrow Cable Television has been granted 20 -year nonexclusive reau granted assignment of license from Co., Worcester, has applied for a franchise. franchise. Linton D. Hargreaves (25% before, none Worcester County Cable Co. holds a fran- Seattle, Wash. -Crystal Cable Co. has after) to D. Bryce Ekberg (50% before, 75% chise for the area. been granted a franchise. 82 (FOR THE RECORD) BROADCASTING, August 12, 1968 HIS is a key time for Herb Schlos- Huggins's father ran a lumber mill in T ser, NBC -TV's top programing The challenge Washington and sent his son to military hand on the West Coast. There's a new school. Norman Macdonnell's father season's product in the ferment and was a banker in Pasadena and had time enough left to stir the brew. of programing definite ideas about his boy following He has seen two episodes of Julia in the same business. Norman Felton and three of Name of the Game. With- left school at the age of 14 to work as in the next week or two rough cuts of on the Coast a printer's helper in his native England, Adam 12 and The Ghost and Mrs. while Sheldon Leonard, born in New Muir will start rolling in. York, dangled a Phi Beta Kappa key as For Herb Schlosser didn't come to It's a time to stay loose and alert. By he sought work as a tough -talking char- Hollywood and its environs with love moving quickly a good show can be acter actor in motion pictures. About beads and flower symbols. He came in made better, a weak show stronger. the only thing they have in common the traditional somber suit of a not still time to meet, discuss, point is that they all are producers who have There's always affectionately held calling a series in the right direction, make - worked or are now working with Herb summa cum laude and Phi Beta Kappa can Schlosser and for NBC. suggestions on how it be improved. from Princeton, LL.B from Yale, three It's really the first of new And there are many, many diverse batch years with a Wall Street legal firm of product that programing man Herb other personalities who must be handled many partners, another three years with Schlosser time the tactfully, with care, for these are spends his on as Louis Nizer's outfit. curtain season unfolds. creative people doing their thing. The of another He The legal background could have must worry, too, about returning prod- problems channel in to Herb Schlosser been a hang -up. Instead, with Herb he supervises all of NBC -TV's uct, but with this it's mostly a concern Schlosser drawing on his experience -for about keeping the quality up, maintain- entertainment product that is produced but not dependent on it, the legal thing ing its standard, keeping it alive, fresh on the West Coast. In prime time this helped him in dealing with a lot of means everything but the Kraft Music and inventive. The new programing has different people. Hall series. Included among the re- fundamental problems to solve, must Boris Sagal was in the born Ukraine, sponsibilities that Herb Schlosser's de- be put on the right track, given a push. was once an actor in the Yiddish theater partment covers are almost 20 hours and maybe -hopefully -it'll get rolling. on Second Avenue in New York. Roy Candor Whether it's casting or a week of film programing, four hours looking at rough cuts of new shows or a week of live nighttime programing, studying new episodes of returning WEEK'S PROFILE four half -hours a day of daytime live series to determine what order they programing, and film and live -tape de- should play on the air or puzzling over velopment for future seasons, a pilot that won't go on until a year It all spills out of a cooperative from September or screening a special creative process. Herb Schlosser and the or making recommendations about a other programing executives at NBC project development, Herb Schlosser work with producers on a daily basis, is interested and enthusiastic and favor- episode by episode. But there's a fine ably inclined. He likes the diversity of line they try not to overstep. his job, the constant challenges it Creative Freedom "We have story throws out. In a position that some- line approval on all of our dramatic times makes for cynics or, if not, at shows so that we may turn down some," least infects with a sort of show -biz Mr. Schlosser explains. "We may sug- stiffness and pretension, Herb Schlosser gest changes, but we never make the is open, warm, unfeigned. mistake of trying to be the producer Even when he speaks in cheerleader for the producer. We do not get on style about the virtues of NBC, or their backs." when he winks an eye and delivers a A reporter making the rounds in high -sign as a way of evaluating a new Hollywood these days can attest to show-expressions, actions that would NBC's high standing in the creative be suspect in others -he comes across, community. There is a widely held above all, as thoroughly sincere. And feeling that at NBC today the climate yet this is no artless Babbitt offered is sunny for change, for careful ex- for sacrifice in the land where the Herbert Samuel Schlosser -VP, programs, perimentation and allowing a little sharpies and hustlers roam. He has the West Coast, NBC, Burbank, Calif.; b. more rope for wild creative urgings. lawyer's keenness and precision of April 21, 1926, Atlantic City; attorney for Much of the credit for this percolat- Wall Street law firm of Wickes, Riddell, ing situation accrues to Mort Werner, where and what and how, will snap a Bloomer, Jacobi & McGuire, New York, dangling conversation sharply back in 1951.54; attorney with law firm of NBC -TV vice president, programs, the the direction he wants it to go. He's Phillips, Nizer, Benjamin, Krim & Ballon, man Herb Schlosser reports to in New careful and correct. New York, 1954-57; joined NBC as at- York. torney for California National Productions, is a Mort Werner took a chance on Herb A programing job business of New York, network subsidiary involved relationships. It's here that Herb Schlos- in production and distribution of tele- Schlosser and it seems to be working ser feels most at home. When the word vision films, 1957 -59; VP and general out smashingly. Yet you can spot and came from New York two years ago manager of California National Produc- encourage creative leanings and sepa- -61; director, talent and pro - that a guy with a legal background was tions, 1959 rate that function from a predilection for gram administration, NBC New York jurisprudence, but can you prevent the coming to Burbank as NBC's chief pro- Inegotiating arm), 1961 -62; VP, talent graming man there, a lot of people on and program administration, 1962 -66; VP, lawyer from nudging the impresario? the West Coast did a double take and programs, West Coast, 1966 -present; m. "I try not to involve myself in negotia- their second look was one of distress. Judith Gassner of Manhattan, July 8, tions any more," Herb Schlosser as- 1951; children- Lynn, 12, Eric, 8; hob- Like oil and water, like ad men and sures. "There's nothing worse than a bies-swimming, reading, travelling, fish- that to negoti- reporters, like briefs and poetry, coun- ing (but can't find time anymore) and programing fellow tries selors and creative people rarely mix. spending lots of time with family. ate."

BROADCASTING, August 12, 1968 83 EDITORIALS _

The corner -store philosophy vision is ticketed for another congressional investigation of the incidence of violence on the air. It may be wished that if there is another inquiry in the HE Justice Department is engaging in simplistic reason- a higher plane than was ' and is proposing inequitable (and perhaps illegal) Congress it will be conducted on reached proceedings conducted several penalties when it suggests, as it did two weeks ago, that the by the interminable but it cannot FCC break up multiple ownerships of broadcast stations years ago by Senator Dodd. It may be wished, television violence, and and cross ownerships of newspapers and stations within be assured. Somehow the subject of individual markets. its effect, if any, on the U.S. crime rate brings out the emotionalism and illogicality in everyone. As reported in BROADCASTING'S Aug. 5 issue. Justice en- the common failings. After dorsed the FCC's pending proposal to prevent acquisitions Senator Pell did not escape he asked: "How many of more than one type of broadcast station in a given mar- speaking of television's "vast power," how many Bonnie ket but said that wasn't enough. Justice wants the FCC to Lee Oswalds, how many Sirhan Sirhans, may yet seek fame at the end of a gun be- apply the principle to license renewals and to include news- and Clydes ... cause they have seen fame portrayed at the end of a gun ?" papers as increments to be counted in the one -to -an -owner policy. A good question, senator, but what has it to do with tele- vision? Bonnie and Clyde were shot dead before the first The clear implication here is that Justice is suggesting television station was erected. enforced divestiture of all multiple holdings in all mar- is easy from the kets. Divestiture would be a strong enough penalty if it Television the target for the shooter could be proved that existing owners of multiple interests hip: The crime rate is rising; the ghettos are in ferment; within given markets had acquired or operated their proper- public figures have been murdered. Television reaches every- one. Television contains scenes of violence. ties with flagrant illegality. But Justice is suggesting divesti- Therefore tele- vision is teaching crime, revolt and political assassina- ture for owners who not only have obeyed the law but indeed social violence have been encouraged by the law and by FCC regulation to tion. If we can just get the off television, we will move into the positions they now occupy. also get it off our streets. It may have escaped the attention of the current genera- That sort of reasoning has strong appeal to a Congress is unwilling to dig into the infinitely more complex tion of government officials that a quarter -century ago the that FCC explicitly rejected regulation proposing to disenfran- causes of urban ugliness and political and ethnic hatreds. chise newspapers from broadcast ownership. That action Unfortunately, that sort of reasoning -and the action it suggests no change whatever in of was affirmed by Congress in 1952 in a Senate -House con- -promises the incidence ference- committee report stating that the FCC "is not real -life violence. Nobody has yet established any evidence authorized to make or promulgate any rule or regulation the of a cause -and -effect relationship between television pro- effect of which would be to discriminate against any person graming and the actual commission of crime. because such person has an interest in, or association with. Yet to say there is no evidence may not be persuasive to a newspaper or other medium for gathering and disseminat- a Congress that is emotionally aroused. Perhaps one of ing information." Senator Pell's proposals -that broadcasters finance a study It is in the face of that legislative record that Justice of television influence on public action-is worth consider- now wants the FCC to detach newspapers from their broad- ing. Assuming such a study could be done with scientific cast holdings in their home markets and to detach broad- reliability, its outcome ought not to be feared. If it finally casters from all holdings but one in any one place. Still, disproved the notion that television can breed violence, it nobody ought to assume that the inherent imperfections of would have more than paid its own way. If it revealed the would the Justice Department's proposal will disqualify it from opposite, it be a guide to programing revisions that serious attention in Washington. There are those at the FCC TV would want to make anyway. It's something for the and in the Congress who believe, with Justice, that some- National Association of Broadcasters to think about. how the communications media would be better off if their ownerships were parceled out in little pieces. Collectively they cannot be ignored in their campaign to dismember ADVERTISING IF YOU'RE OuT OF o épT. the industry. SCHLITZ, SCHLITZ This is not a movement that can successfully be stopped of BREWERIES on the one front at the FCC. Broadcasters and publishers YOU'RE OUT must prepare themselves to make their case before the Con- BEER gress, which, unless its composition is radically changed by the November elections, is almost certain to look into broadcast ownerships next year.

Looking violence in the eye

N the last day of Senate session before the recess for 0 the political conventions, Senator Claiborne Pell (D -R.I.) made a speech deploring television violence. It was a less intemperate speech than a good many others that have been delivered on the subject, but the fact that it was made at all suggests trouble ahead. /1-44 Here was the Senate driving for adjournment, and here :;: zs: - ' * was a senator making a carefully prepared speech having Drawn for BROADCASTING by Sid Hix nothing to do with high -priority legislation. Senator Pell's "Well, the television campaign worked ... we're out of choice of time and topic can indicate only one thing: Tele- beer!"

BROADCASTING, August 12, 1968 The Men & The Mission To Make The World A Better Place - that is the mission of these dedicated public service directors - Norvell Slater, WFAA AM- FM -TV, Eddie Hallack. KRLD AM- FM -TV, Robert Grammer, Jr., WBAP AM- FM-TV and Bill Camfield, KTVT. Mix Dallas and Fort Worth as a single community, sprinkle generously WBAPTV RUC with promotion for every worthwhile civic endeavor, and the result is an example in cooperation for radio DALLAS -FORT WORTH and television stations everywhere.

Represented Nationally by Peters, Griffin, Woodward, Inc. Our captive audience: Michigan's top executives.

Purchasing agents. Factory managers. Buyers. both daytime and nighttime.** And our reach Corporate officers. It's not at all difficult to get extends to neighboring industrial cities like their ear. Four of every five top executives are Toledo, Flint, Lansing and Saginaw. listening to WJR during their average daily one Now, when you really want to sell something and three -quarter hours driving time.* to Michigan's top executives, get them as We're rated No. 1 overall in Detroit in a captive audience. On WJR. 'A survey of Radio Station preferences and Rado Advertising R "Cumulative Listening Estimates, ARB Detroit Radio Report, Awareness among Detroit Automotive Executiw:s by Touche. 54000 WAITS April-May 1968. Ross. Bailey and Smart. DETROIT A Division of Capital Cities Broadcasting Corporation