Norwegian Icons Annual Report 2016 Norwegian Icons Important Norwegian Design Norwegian Icons
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NORWEGIAN ICONS ANNUAL REPORT 2016 NORWEGIAN ICONS IMPORTANT NORWEGIAN DESIGN NORWEGIAN ICONS Norwegian Icons is an initiative dedicated to telling the world about the best of Norwegian interior design. Norwegian designers and producers have a long tradition of creating exceptionally high-quality furniture and interior design. Norwegian Icons collaborates with leading manufacturers who focus on quality – both in material and in functionality. This report showcases work done in 2016. norwegianicons.com 100% NORWAY - OSLO DESIGN FAIR - JANUARY 28TH- 31ST Oslo Design Fair is Norway’s largest trade fair, and the most important meeting place in the design and interior decor sector. The exhibition “100% Norway with Norwegian Icons” was booked by ODF, and showcase the full exhibition that was showed in London during the London Design Week. This exhibition narrated a tale of Norwegian design heritage - told through the presentation of classic furniture, production methods and materials - with insight into the visionary ideas of a younger generation inspired by the history of iconic furniture. The exhibition was a collaboration between The Norwegian Centre for Design and Architecture (DOGA), the Royal Norwegian Embassy in London and Norwegian Icons. The profile was designed by Robin Snasen Rengård from ByHands together with Norwegian Icons. 100% NORWAY WITH NORWEGIAN ICONS 100percentnorway.com oslodesignfair.com/en/ SKANDIUM – SALES EXHIBITION - FEBRUARY 4TH – 14TH Skandium is a British company, founded in 1999 by three Scandinavians, well known for their selection of Scandinavian interior and objects. Denmark, Sweden and Finland were well represented in their assortment, but it was not a lot of objects that was designed and produced in Norway. One of the reasons for this was that they found it challenging to find the time to cooperate with several different small Norwegian manufacturers. In celebration of the importance of Norway’s contribution to Scandinavian design heritage in the global design market, Norwegian Icons in partnership with Skandium, showcased important interior objects designed and produced in Norway. Norwegian Icons designed and styled the first floor with wooden plints with curated Norwegian design from manufactures such as Fjordfiesta, Utopia, Slåke, Mandal Veveri, Trefjøla and Magnor as well as limited design objects from Hege & Hallgeir Homstvedt, Ingrid Aspen, Kristine Bjaadal and Fimbul Design Studio. skandium.com SENTRALEN - FEBRUARY 23TH Right in the heart of Oslo, the building that used to be home to the oldest savings bank in Norway, lies Sentralen that has now been converted into a unique building with six fantastic venues for cultural ex- periences. Sentralen is also the workplace for over 350 creative people producing a range of cultural expressions and working to find new solutions to social challenges. Bendt Winges R45 and R48 was seen in almost every community house around in Norway and is therefore today known as the “community chair”. The chair was known for its quality and comfort. Norwegian Icons wanted to shed new light on the chair and place it back in its right environment. In collaboration with the architect, we custom made the colors, used Nor- wegian quality textile from Gudbrandsdalen Ullva- refabrikk and leather from the south of Norway. We delivered three different designs of the chair from the R-series, in total 2225 chairs. In late November we delivered an addition of 100 more R-45/R-48 chairs for Sentralen. sentralen.no VINGEN BAR - FEBRUARY 25TH Vingen Bar offers high quality coffee and lunch during daytime, cocktails and food bar in the evening. Open seven days a week, Vingen is set in a wonderful position at the outermost point where the city stretches into the Fjord and is located – at the Astrup Fearnley Museum. Norwegian Icons idea was to reflect some of the contemporary art in the design and use contemporary Norwegian design and materials that reflect the nature outside. Norwegian Icons produced the interior concept with a goal to create a place that combines the simplistic and clean Norwegian design with typical Norwegian materials to generate a clean, yet warm atmosphere. Vingen is furnished solely with Norwegian design objects, some classical pieces and some from new talents in the design scene. vingenbar.no ”GULLBAREN” - MARCH 1ST ”Gullbaren”, or the The Gold Bar in English, is a tribute to the bank directors of yesteryear and decorated with details from the bank’s long history. You’ll find yourself walking into another time, to a bar in a unique setting, where classic cocktails and drinks of the highest quality are served. Norwegian Icons worked with the concept, design and curating of old and new objects for this project. The venue was stripped down to enhance the historical layers and custom made solutions with massive brass shelf’s, stools from Tonning & Stryn and tables. The custom made details where created together with the young and talented designers Alexander Åsgård and Erik Wester. sentralen.no NORWEGIAN ICONS STORE TOKYO - MARCH 4TH The president of the Norwegian Parliament, Olemic Thommes- sen officially opened Norwegian Icons first stor in Tokyo the 4th of March. All of Norwegian Icons partners and dealers were represented at the event. This is the first and only shop that focuses solely on Norwegian design and Norwegian arts and crafts outside Norway. norwegianicons.no OSLO METROPOLITAN ARENA – MIPIM - MARCH 15TH-18TH MIPIM has evolved to become the largest international meeting place for Norwegian real estate industry. Oslo Metropolitan Area (OMA) undertakes the Norwegian initiative at MIPIM. OMA is an organization owned by its members. Today there are 78 member companies. Norwegian Icons and Fuglen were responsible of creating a unified Norwegian stand, focusing on Norwegian design, materials and history. Norwegian Icons presented furniture and lighting from seven different manufacturers (Northern Lighting, Fjordfiesta, Tonning & Stryn, Slåke, Utopia Workshop, Trefjøla and Magnor). The furniture created a setting for the stand, together with the architecture of MAD architects. More than 1500 people visited the Norwegian stand in the three days MIPIM lasted. “This is fucking how you brand a city”, Rasmus Duong-Grunnet, schmitt hammer lassen. oslomipim.no OSU – OSLO S UTVIKLING - APRIL 23TH Through the well-known brand agency Anti, Nor- wegian Icons collaborated on a new way to think and work when it comes to selling apartments for their client OSU. OSU is the most important player in the largest urban development project in recent times. OSU develop approximately 380 000 sqm of the to- tal of approximately 900,000 sqm of areas that are to be built in Oslo when it coms to commercial and residential areas. Anti made the graphical profile, and the concept to- gether with Norwegian Icons. The venue functions as a dual place for sale of apartments and interior, a platform where design and property meet in a joint location and create a space that inspires residential buyers to choose Norwegian design when they are decorating their new home. In a Norwegian perspective this is the first time, that we known about, where the costumers can by both an apartment and interior at the same place, saving time being served a great selection of sustainable furniture that will last a lifetime. anti.as / osu.no COLLECTIVE DESIGN - FUGLEN GALLERY - MAY 4TH- 8TH Collective Design fair brings together creative voic- es from around the world in a lively, essential dis- course on modern and contemporary design and art. Programming culminates each May in the annual Collective Design fair, which showcases masterworks of the 20th and 21st centuries alongside experimental works from the next generation of global talent. Fuglen, in collaboration with Norwegian Icons, curated the best of Norwegian design from the Mid- Century period together with some contemporary design and crafts. The exhibition included works from Sven Ivar Dysthe, Grete Prytz Kittelsen and contem- porary works from Kneip. collectivedesignfair.com fuglen.no THE ROYAL NORWEGIAN EMBASSY IN JAPAN - JUNE 14TH On commission from The Royal Norwegian Embassy in Japan, Norwegian Icons renewed the reception in the Embassy in Tokyo. Norwegian Icons filled the reception with Norwegian design to give the visitors a feeling of Norway and a taste of what Norway have to offer white in design and hand craftsmanship. norway.or.jp/embassy/english/ OSLO ARCHITECTURE TRIENNIAL - SEPTEMBER 8TH - 9TH Oslo Architecture Triennale (OAT) is the Nordic region’s biggest architecture festival and one of the world’s most important arenas for dissemination and discussion of architectural and urban challenges. Norwegian Icons did the interior design setting for Oslo Architecture Triennial (OAT) opening event, as well furnishing the stage for the conference at the Opera house. A carefully selected range of furniture made the backdrop of the opening event and the discussion to create the Norwegian atmosphere on the events. Over 2000 people from the whole world attended the two events. This Conference brought together architects, thinkers, decision-makers, and local experts in order to dissect the architectures entangled in the contemporary reconfiguration of belonging. For Norwegian Icons it was important to place Norwegian design as complementary aspects of what is going on in the architectural scene in Norway at the moment. oslotriennale.no SCHIBSTED NEXT - OCTOBER 25TH After doing the delivery of Norwegian furniture for the OAT conference Norwegian