stronger together Annual Review 2016

supporting children and young people with Redkite Annual Review 2016 • 1 National and NSW office Level 8, Tower 1, 1 Lawson Square Redfern NSW 2016 Contents PO Box 3220, Redfern NSW 2016 Tel: (02) 9219 4000 From our Chair and CEO 4 Fax: (02) 9280 1518 Our vision 6 office Services that connect 9 Level 3, 80 Petrie Terrace Brisbane QLD 4000 Deepening our connections 14 PO Box 2224, Milton QLD 4064 Strong and sustainable partnerships 21 Tel: (07) 3087 4750 Fax: (07) 3087 4799 Strong communities and governance 29 2016 financials 34 Victoria office 7/71 Victoria Crescent, Abbotsford VIC 3067 PO Box 1221, Richmond North VIC 3121 Tel: (03) 9066 0566

Western office Lower Ground Floor, 229 Stirling Highway, Claremont, WA 6010 Tel: (08) 6188 2900 Fax: (08) 6188 2949

Reach us wherever you are in Australia on 1800 REDKITE (1800 733 548) Redkite.org.au [email protected]

facebook.com/redkitesupporters “Redkite introduced us twitter.com/redkite to families like us, and

through the support of Instagram.com/redkitecharity other of a professional Redkite Social Worker, they enabled us to share and listen to one another’s struggles, but more importantly the positive ways to cope with them. We were not alone. We did not have to face this Cover image: Hayden, diagnosed age 5 with his twin sister Carlee. by ourselves.” – Simone, mother of Hayden diagnosed with a brain tumour 2 • Redkite Annual Review 2016 in 2015. Redkite Annual Review 2016 • 3 A message from our Chair A message from our CEO

The theme of the 2016 Annual Review is important and we are very pleased to In 2016, we reached and provided more to gain insight on how to further improve stronger together – because our support for continue to work with our valued and information and support across Australia our services was the key goal. Our Research, children and young people with cancer and important partners including our Premier than any other year. Together we are Evaluation and Innovations team continually their families is most effective when it draws Partner Coles, leading partners including stepping closer to our vision of supporting all provides feedback to our Services team. This on our collective strength, not only from the Kinghorn Foundation, Country Road, who need us. ensures accountability to our supporters, Today at diagnosis, two out of every three by providing information and support with within Redkite, but in our collaborations with BOC, JB Hi-Fi and others, to engage children, teenagers and young adults, with clear, measurable outcomes based on what hospitals, other community groups, families workplaces, energise communities and their families, are accessing our information families truly value. and our valued supporters. It also reflects encourage extraordinary amounts of and support services. Health and education what we often hear from families living with generosity across Australia. professionals are also drawing on Redkite’s We are becoming a one-stop cancer their child’s cancer diagnosis and the young expertise at different stages of the cancer support and information network that is people we support – that they find great In 2016 we grew our fundraising revenue experience. We are reaching thousands an innovative ‘go-to’ place for all young by 3%, while keeping administration and people, families and health professionals, reserves of strength within themselves, in of individuals and families who need us. operating with a real collaborative spirit. their families, and in their communities. marketing costs to just 10%. The generosity and loyalty of our valued The demand for our support from these supporters, our dedicated volunteers In closing I wish to particularly families continues to grow. In 2016 we saw We are stronger together because of including our Board, Regional Councils and acknowledge and thank the significant an 11% increase in families seeking Redkite’s my fellow Board members, our Regional Committees, along with our professional and contribution of our corporate partners and passionate executive and team, collectively major philanthropists. In my almost 20 support during their cancer journey. The Council members across the country, and enabled this outcome. years as CEO, I have witnessed significant demand for financial assistance has, as our patrons and alumni who continue to The combined strength of the Redkite developments in how companies and their predicted, increased by 10% with more than be active advocates for Redkite. We are community, coupled with our commitment teams engage with us to achieve significant $2.1 million in grants provided to families stronger together thanks to our loyal regular to innovative solutions, will ensure our vision results. Our Premier Partner Coles, their throughout 2016. This demonstrates a clear donors, our many community fundraisers, is achieved in the near future. It is incredibly team and customers achieved a $20 million and vital need for this practical support for our talented and generous volunteers, the important, as no individual or family should milestone this year. Also walking alongside us families living with cancer. On pages 9-13 Redkite team, and the families we support, feel alone or unsupported through the cancer are great companies like JB Hi-Fi, Stockland, of this Annual Review you can read about who so generously provide us with feedback diagnosis phase, or the weeks, months and Country Road and Flight Centre; together the range of services we offer families at and suggestions to continue to improve our often years ahead. they are helping to transform cancer support diagnosis, through treatment and beyond. services. We are becoming a one-stop cancer for families. The Redkite Corporate Quiz We are also working with and support and information network that is an is further evidence of long term corporate innovative ‘go-to’ place for all young people, loyalty and commitment with the event Allied Health leaders as a unified force to Thank you all. families and health professionals, operating celebrating its 20th anniversary in , develop a national standard of supportive with a real collaborative spirit. There is focus proudly supported by major national sponsor care and drive real, systemic change. Bruce Morgan to ensure ease of access and an appropriate BOC. We are stronger together in support of We’ve taken measures to ensure our Chairman experience of connection and support all children, teenagers, young adults and their support is sustainable, and have been when, where and how it is needed. In 2016 families impacted by cancer. working tirelessly to streamline processes we commenced implementing our digital and efficiencies and introduce new strategy and today have the right people Jenni Seton technologies to enable us to achieve this. and focus on five important projects that CEO In 2016 we grew our fundraising revenue embrace digital and other solutions. by 3%, while keeping administration and Our most recent national satisfaction survey marketing costs to just 10%. of both people affected by cancer and health professionals revealed 97% of those surveyed As a non-government funded charity, were very satisfied and satisfied with our the strength of partnerships is incredibly information and support services. While we are pleased with the result, the opportunity 4 • Redkite Annual Review 2016 Redkite Annual Review 2016 • 5 our vision To support every child, teenager our promise and young adult with cancer, to families and their family, who need us. You are not alone with cancer. We will respectfully listen to you and your family, and respond with essential support from hospital to home.

beginnings The man who inspired the founding of Redkite, Sir Malcolm Sargent, was a brilliant musician and internationally renowned conductor who often directed his support to children and young people. His compassion and love of music is felt to this day in cancer wards we believe across Australia through Redkite’s Music Therapy Program. Originally named ‘The We believe the best way to support a child or young Malcolm Sargent Cancer Fund for Children’, person with cancer is to support the whole family. Redkite was founded in Australia in 1983 by We believe in walking alongside the whole family Sylvia Darley OBE, Sir Malcolm Sargent’s long- for the whole cancer journey; that all families time secretary and manager. Sylvia identified have strength and resilience, and cancer does the need for assistance with family essentials not define a person. We believe in equity – that and established Redkite to provide practical, no family of a child or young person facing cancer must-have care. should be disadvantaged by their socio-economic circumstances. We believe in our people and collaboration and in ensuring that all who engage with Redkite feel valued, connected and supported. today Redkite is a leading national cancer our purpose charity with over 30 years’ experience in providing professional and essential To provide essential support to children, teenagers support to children and young people and young adults with cancer (up to the age of 24) to with cancer and their families. We rely on ensure the best possible quality of life for them and the generosity of individuals, community their families – now and into the future. groups and corporate Australia to deliver our programs and we receive no government funding.

6 • Redkite Annual Review 2016 Redkite Annual Review 2016 • 7 Your support services matters

Every six hours a family in Australia that is told their child has cancer. Redkite aims to provide essential, connect practical support to these families and their support networks. From Our Redkite Social Worker diagnosis, through treatment and was one of the first people beyond, we walk alongside them. to stick her head up and Redkite receives no government say ‘Are you okay? Do you funding and our valued corporate need anything?’ She was and community partners, a lifesaver, as much as the workplace givers and generous donors provide much needed doctors and the nurses.” funds to achieve our vision – Michelle – we couldn’t do it without you.

8 • Redkite Annual Review 2016 Redkite Annual Review 2016 • 9 SERVICES THAT CONNECT over 1,034 18,400 $2.1m 48% 3,640 Connecting Red Bags and times, Redkite Connecting during was provided to families received individual sessions Diagnosis Social Workers families in financial financial support were delivered in at diagnosis Support Packs provided vital treatment assistance in 2016 from Redkite for the 2016 by Redkite’s were distributed support to first time in 2016 music therapists At the time of diagnosis Redkite is there for families – across Australia children and Cancer treatment can last for months, we offer a range of services including information, to children and young people even years – Redkite walks alongside young adults and their support families to support them every step of support and counselling, music therapy, education networks and career support and financial assistance. the way.

Experienced Information and professionals in counselling hospital Redkite Social Workers are available face-to-face, over the phone and Redkite is Australia’s largest “When my son was via email where and when families non-government funder of diagnosed and we need them. They also facilitate peer social workers in ten major were flown interstate support groups for families at all children’s hospitals and for treatment...we stages of their cancer journey, from treatment centres around the arrived with nothing! diagnosis, through treatment and The awesome Redkite country. Our social workers beyond. help people facing cancer Red Bag we received navigate the complex medical was filled with world by offering counselling, goodies that made Financial assistance our life a little bit advice and information along The hidden cost of cancer treatment easier. Thank you.” with connecting families to and its disruption to daily life can be support services. - Karen astronomical. Lost income and extra costs like travel to hospital, along with additional bills can be crippling for families living with cancer. Redkite is Music therapy “The Redkite Music Therapy Hospitals and treatment centres committed to helping families relieve Program was instrumental in how Music Therapy is a research-based 1 the financial pressure by helping to our 4 /2 year old daughter got with funded positions practice which uses music to actively cover the bills, keep food on the table, through her gruelling chemo and The Children’s Hospital at Westmead, Sydney contribute to bereavement expenses support people as they strive to radiotherapy treatment. The music Sydney Children’s Hospital, Sydney and more. improve their health, functioning and therapists were outstanding in Redkite Red Bags John Hunter Children’s Hospital, Newcastle wellbeing. Redkite’s Music Therapists supporting a young scared little are funded in six hospitals across Toiletries, supermarket vouchers, diaries, reusable cups, Lady Cilento Children’s Hospital, Brisbane Monash “Redkite was such a blessing, and girl face life threatening treatment. teddy bears and beanies – these essential items can make still is, helping pay some big bills, Australia. Pain management, a sense Today our daughter at 12 plays a huge difference when a child or young person is Peter MacCallum Cancer Centre, Melbourne and taking the pressure off when I of control and stimulating critical the violin and it was the dedicated diagnosed with cancer. Redkite’s Red Bags and Diagnosis Medical Centre, Melbourne needed it most.” areas of growth and development are Redkite Music Therapists that Support packs include items needed for unexpected Royal Children’s Hospital, Melbourne just some of the benefits. helped her on her way to enjoying – Kylie music.” hospital stays, including information to help families Princess Margaret Hospital for Children, – Nick navigate their time in hospital and learn about the support Women’s and Children’s Hospital, Adelaide available. Royal Adelaide Hospital, Adelaide 10 • Redkite Annual Review 2016 Redkite Annual Review 2016 • 11 SERVICES THAT CONNECT

In 2016 education and career support 2,150 $330,000 Support after education and in education Bereavement support was received by career support grants to over treatment 880 sessions occurred 460 children and Hope, dignity and children, teenagers in 2016 young people was resilience – we’re always in When treatment ends and young adults – distributed ~ accessing support ~ up 17% from 2015 awe of the extraordinary Asking for help is something people often find difficult. Every bereaved another stage of the parent will have their own challenges, from paying bills to changing strengths people bring to relationships with friends and family. Reaching out and accepting support journey begins, and that’s around these kinds of issues, in your own way and your own time, is a way their cancer experience. of connecting with others. Getting support is a strength, not a weakness. why we continue to offer It’s a way of learning to live in the world again. � I’ve got so much out of the friendship comfort from group. We just talk about the fact support. it’s so nice to be in a room with a and other other bereaved bunch of people who get it. We can all talk about shared experiences

community parents and shared frustrations. support � I found talking to other parents Everybody in the room, whilst they Support for bereaved was probably the best help anyone might not have had the identical � I have male friends who would could get, because they know and situation, they understand where join men’s groups, but I always they’ve been through it. They know you’re coming from. had the attitude well, if you join a exactly what you’re talking about Father, 2 years bereaved Education and career families football club or a rugby club, why and they don’t judge you for the do you need that? Because you little crazy things other people � It puts things back into can get that through that. I think a think you’re doing. perspective, thinking, “I am lot of men, who play team sports, normal. There are other people out The death of a child or young adult is Mother, 6 years bereaved support that really works for them. I don’t there. They’re all going through the think it necessarily needs to be � The group stuff, in some sense same thing I am. They’re all having almost inconceivable and is one of associated with all the alcohol for me, made me feel normal similar challenges in life.” I think in Imagine missing months, even years and some of the sexist things that because you could see the that sense it was comforting. are sometimes heard, but it is struggles that some others were Father, 10 years bereaved the most overwhelming experiences camaraderie. At the moment it’s going through. It’s something new. of education, training or work? just our society, but it’s a thing that It’s something you’ve never been � I’ve come across a few men do that fills a function that we through and in some sense you’re different sites, Silent Grief and for families. Redkite is mindful that often fill more explicitly amongst battling depression. Compassionate Friends, where Research demonstrates that a female friends. putting my thoughts down in a Father, 10 years bereaved post I find really helpful. What I find child or young person diagnosed during this time, families can find it Father, 8 years bereaved 46 By My Side with cancer can face incredible hard to obtain support resources challenges to their education and when they need it the most. career goals, with people diagnosed Redkite’s services for bereaved By My Side with childhood cancer twice as likely families recognise the importance of “As a newly bereaved parent I In 2016 we launched By My Side, a to be unemployed in later life. hope and dignity, and acknowledge wanted so desperately to know I much-needed resource based on the resources, strengths and was normal, that what I was feeling the experiences of 100 parents who Redkite’s Education and Career commitment people bring with them was okay. Redkite’s By My Side book generously shared stories of their child’s Specialists provide support and to the journey. We offer one-on-one shows that every mum and every cancer diagnosis, end of life and their advocacy Australia-wide on the grief counselling, support groups dad will have different feelings, family’s experience of bereavement. phone, via email and in person. The different needs, use different that bring parents together over the The new resource recognises parents as only nationally available program in strategies to deal with grief; it phone , and we help to cover the cost experts in their own world, and aims to Australia to address these needs, allows the reader to know that of funeral expenses. We also provide share experiences, reduce isolation and it is vital to support the emotional literature that offers support around they are normal – because in fact when it comes to grief there is no affirm the strengths of other families wellbeing of young cancer patients the grieving process in the form of normal.” living through similar experiences. and survivors, providing a sense of our By My Side publication and our hope for the future. information and support packs. – Sally

“My Redkite counsellor opened my eyes to a new career. I found it really scary “I needed to stop working and spend time with my daughter. I didn’t want to have any regrets after Brooke passed after finishing with treatment because I wasn’t sure what to do with my life. away. Redkite’s Financial Assistance Program supports families with grocery and petrol vouchers, even paying utility My consultant asked me about my previous qualifications and together we bills and helping with funeral expenses. Cancer is expensive and when you’re struggling financially it puts a lot of worked out what career suited me.” pressure on the family. Redkite is there to support families so they can spend time with their children.” – Olivia* – Karl

*Name changed to protect privacy

12 • Redkite Annual Review 2016 Redkite Annual Review 2016 • 13 Strengthening access, connection and your digital experience deepening our Where, when and how you need us Collaboration with partners across the cancer sector connections To achieve our vision of supporting all who need us and to create ease of connection and a great Recognising the need to ensure high quality and consistent experience for both clients and supporters, Redkite psychosocial support services for children throughout their is listening and investing in innovative solutions. We cancer experience, Redkite convened the first Paediatric My family live in another are dedicated to creating a one-stop cancer support Psychosocial Oncology Support Service Symposium in state and my friends and information network that is an innovative partnership with the Australia and New Zealand Children’s thought I was over the ‘go-to’ place for young people, families, health Haematology/Oncology Group. worst. It was hard for professionals, our supporters and government. Thirty representatives from across the sector attended me to confide in anyone. In 2016 we commenced the implementation of the symposium in October. They agreed on the need for I felt more isolated, our digital strategy with the right people and focus a national framework to deliver support that is driven by overwhelmed and as if I now in place. Five exciting projects that embrace patients and families, is informed by evidence and best was drowning. That’s when digital and other solutions through listening to practice, and is applied across the full cancer experience. We families, supporters and our team are now underway. I reached out to Redkite. know this is important because families affected by childhood Throughout 2017 and beyond, exciting developments cancer tell us they can find it difficult to get this support when - Tess are expected, linked to an information hub, further they need it most, that accessing this support once a child improvements in the efficiency and the experience of leaves hospital can be difficult, and that the level of support families accessing our Financial Assistance program; can differ depending on where the family is based. development of e-learning tools and strengthening of We’re continuing this discussion with our partners across our digital fundraising capability. the sector in 2017 to develop a framework to make these improvements a reality.

14 • Redkite Annual Review 2016 Redkite Annual Review 2016 • 15 DEEPENING OUR CONNECTIONS 1,129 399 210 25% Broadening family members health or group support more information, Deepening our reach and friends education sessions were support and accessed professionals delivered to counselling Redkite knows that are much higher, and survival rates are treated there as part of the Cure our our impact information, were supported parents, siblings sessions were held lower than for non-Aboriginal and Kids New Caledonia program. support and by our information and grandparents in 2016 over the Australia is a diverse, Torres Strait Islanders due to late counselling and counselling previous year multicultural country in diagnosis, problems accessing health When a child or young sessions in 2016 services across Online resources for adult is diagnosed with Australia which cancer doesn’t care and the remoteness of many regional families communities. Redkite is committed to discriminate. Australia is Redkite appreciates that connecting cancer the repercussions exploring ways we can provide support with support networks, other families are felt throughout the also a vast country with a to Aboriginal and Torres Strait Islander and Redkite itself is vitally important family. Redkite recognises significant proportion of families facing cancer. for people experiencing cancer. We that siblings, grandparents, cancer patients coming continually strive to reach families partners and friends are from regional locations. Resources available for across the country from cities to tiny also impacted by the We are committed non-English speaking country towns, vast farming stations cancer journey and has to finding new and families to the suburbs and everywhere in innovative ways to Redkite has begun to develop resources between. We’re constantly upgrading created a range of services for non-English speaking families to and updating our online resources as and resources to help. communicate, support support them during their cancer well as researching and developing and inform families and journey. The By My Side series is being new and innovative ways to begin Siblings young people living with translated into Mandarin and Italian. At conversations with families, the cancer, regardless of their Westmead Hospital in NSW we offer medical community and our valued Suddenly having your sister or a range of materials in French which supporters. brother diagnosed with cancer can background or location. assist the New Caledonian families who be incredibly confusing, confronting and upsetting. Faced with endless can also find themselves stepping Partners and friends Accessing interpreters hospital visits, absent parents, worry into full-time carer roles for siblings A cancer diagnosis can be extremely Discovering that your young partner about their ill sibling and an unsettled or are needed to provide emotional confusing and families are or friend has cancer can be an or completely disrupted daily routine, and financial support, which can immediately exposed to a world of incredibly challenging experience it’s not unusual for siblings to grow take a toll personally. Redkite medical jargon. Trying to understand and Redkite understands that it anxious or retreat into themselves. provides counselling support and and negotiate your way through this can often be hard to know how to Redkite has a range of books that can grandparents peer support groups, complex world can be hard for English- react, provide support or offer help. help explain the situation to siblings and with the Kids Cancer Centre we speaking families, and for non-English We have a number of resources to as well as offering support co-created A Guide for Grandparents speaking families it can be especially support partners and friends through via counselling. of Children with Cancer . challenging. Redkite Social Workers this hard time. This information is help families who don’t speak English “I was watching my child go available online and we also offer help Grandparents to access interpreters. through hell, and was terrified through our support team. Many grandparents speak of the for my grandchild. The Redkite "double impact" they feel. Not only Social Worker once said to me, are they worried for their grandchild, ‘for grandparents, it’s a double Aboriginal and Torres but they are also dealing with the whammy’. That’s so true - it’s so big Strait Islander families pressure the cancer journey places for grandparents.” Cancer incidence rates amongst on their own child. Grandparents –Margie Aboriginal and Torres Strait Islanders

16 • Redkite Annual Review 2016 Redkite Annual Review 2016 • 17 DEEPENING OUR CONNECTIONS Madison … in her own words The inspiring Madison Hartslief from has had a tumultuous 12 months, from the highs of being accepted into one of Australia’s premier performing arts institutions to a diagnosis of Hodgkin’s Lymphoma a few weeks later. Throughout her gruelling treatment Redkite walked alongside her and her family and in mid-2016 we were pleased to name her as the national receipient of the Redkite and Coles Dare to Dream Scholarship.

Diagnosis Connecting with National Redkite A bright future “It was the end of 2015, a Redkite and Coles Dare to “My dream is to one day, be part few weeks following my “Mum made contact with Dream Scholarship of a professional contemporary audition for the Western Redkite after receiving dance company. My aim though Australian Academy of “Dancing has been there is not only to continue my a brochure through the throughout the negative Performing Arts, also hospital staff, and thank passion for dance, but to share known as WAAPA. I and positive experiences my story with young adults who goodness for that. Redkite in my life, and my dream received an email stating has been extremely helpful are also aspiring to one day, that I had been successful is for this to continue. become professional dance in more ways than one, not It is such an honour to in my audition and was only providing financial company members. Or even offered a position in the receive the Dare to Dream to continue fighting for their assistance but supporting scholarship, which will Bachelor of Arts course for my mother and I through dreams, whatever they may be.” Dance. I was overwhelmed go towards my university the difficult times and fees. Ultimately this and overjoyed, thrilled to answering any questions embark on what people will provide me with an we had … and of course, opportunity to audition call, the next stage of my leading me to apply life… Just three weeks for a dance company in for the Dare to Dream Australia and achieve my later I was told I had been Scholarship.” diagnosed with Hodgkin’s lifelong dream of dancing Lymphoma after a number professionally.” of tests including a fine needle aspiration and biopsy.” Courtesy of the Community Newspaper Group Newspaper Community the of Courtesy

18 • Redkite Annual Review 2016 Support through the cancer journey

In 2016 Redkite supported 3,700+ individuals – 11% more than in 2015 strong and at diagnosis sustainable children and young people received Redkite Red Bags and Diagnosis Support Packs containing information and essential items for hospital stays.We’re reaching 2 in 3 families facing a 1034 child or young person’s cancer at the point of diagnosis partnerships People do not realise that when you are away getting help, in our case for 12 months, you are virtually running two through treatment households...Having Redkite help during my daughters illness was a heaven sent boon, so as an appreciative mum, thank you so very much Coles and Redkite. – Karyn

Redkite Social Workers Redkite Music Therapists Over More than provided vital support based in six children’s to children and young hospitals delivered over people with cancer and 4,200 $2.1m their support networks cancer-specific books in financial assistance helped more than 3,850 and information sessions to help children more than 1,800 families resources were provided meet essential costs so they and young people cope to families 18,400 with the stress and pain of could focus on caring for their times cancer treatment sick child

and beyond 43 Our Education and Career Support Consultants helped 200 copies Redkite and $330k of our new bereavement Coles Dare to Dream

880 Scholarships children and young people to get in grants helped them resource ‘ By My Side’ were granted back on track with their education with essential education were provided to and career goals during and and training costs families whose child after treatment sadly died 20 • Redkite Annual Review 2016 Redkite Annual Review 2016 • 21 STRONG AND SUSTAINABLE PARTNERSHIPS Premier Coles' support has enabled: Leading partners 60,000+ 3,200+ 1,500+ 22,700 From Country Road’s Redkite Red Bag program and t-shirt and tote bags for Redkite, to JB Hi-Fi’s leadership on workplace partner: Coles hours of hours of music scholarships and bills paid counselling and therapy grants given giving and the new Superhero Card Campaign, Flight Centre’s continued support of Red Bags for young people and BOC’s Redkite’s Premier Partner support across loyal support of the Redkite Corporate Quiz (celebrating its 20th anniversary in 2016), our leading partners demonstrate is Coles. This strong and Australia the power of corporate Australia to make a very real difference to families facing their child’s cancer. innovative partnership began on Australia Day 2013 and it continues to grow exponentially thanks to Coles’ leadership and dedication in supporting children and young people with cancer and their QLD NSW families. In September 2016 Coles’ commitment scaled even greater heights reaching the milestone of $20 million raised by customers and COUNTRY ROAD | 5+ years team members since 2013. VIC “One of the things I come to work for NT and am absolutely proud about is knowing that I can give back to the STOCKLAND CARE FOUNDATION people, give back to the community. It’s not just coming here to work in a supermarket, I am part of a broader community. Some of the stories FLIGHT CENTRE that I’ve heard are absolutely mind- blowing. It’s an amazing feeling to be part of something like this.” - Steve, Coles Top Ryde, Store Manager WA TAS “Thank you to the inspiring Coles team for raising an incredible 20 million dollars. We are so grateful for Clockwise from top left: QLD: Celebrating the specially marked Coles Brand and High Top bread JB HI-FI | 5+ years BOC | 5+ years every single team member who goes at Coles Logan Central . NSW: Coles South Grafton team members Dean and Taylor celebrate 1 out of their way to raise funds for the Christmas campaign by selling handfuls of cards. VIC: The Coles Croydon North team used Redkite to help families like ours.” their superpowers to raise money for Redkite;WA: Kiteman helped the amazing team at Coles Thornlie during their in-store bike challenge.NT: Coles Bradshaw Street team member Lizi and – Kim, mother of Colby Mayor Katrina Fong Lim launch the Christmas donation card campaign. TAS: The elves of Coles Newstead raised over $1425 over Christmas to support Redkite.

22 • Redkite Annual Review 2016 Redkite Annual Review 2016 • 23 STRONG AND SUSTAINABLE PARTNERSHIPS Major partners Supporting partners Our remarkable community of corporate partners continues to grow in strength and + key supporters committment and we are extremely grateful for their support.

BORAL | 5+ years

MPA

RUSSELL INVESTMENTS

HEDGE FUNDS ROCK APP | 20 years

KEY SUPPORTERS AUSTRALIA POST PPB ADVISORY TLE ELECTRICAL, INDUSTRIAL AND DATA PPB ADVISORY SUPPLIERS UXC EARTH CATERING SAP | 5+ years SANTA FE WRIDGWAYS

SUPPORTING PARTNERS

5+ years CSL

24 • Redkite Annual Review 2016 Redkite Annual Review 2016 • 25 STRONG AND SUSTAINABLE PARTNERSHIPS Individuals, families and foundations Regular giving We deeply appreciate the personal commitment of those who fund our work either Redkite has a dedicated community of regular givers, including Redkite Club Red members who support children and through donations from family foundations or through individual gifts and legacies. young people with cancer through monthly donations. However Club Red is just one form of regular giving. Workplace giving also provides Redkite with a regular, sustainable income. Research shows employees who are workplace givers are more engaged, more motivated and feel they are making a real difference in their communities. Our workplace giving partners’ support demonstrates its leadership and organisational values, while enhancing its reputation. It also builds a Redkite Family Circle KINGHORN FOUNDATION positive team culture. Many organisations match their staff payroll giving donations, which provides an opportunity to further celebrate fundraising achievements. JB Hi-Fi and Redkite awarded for workplace giving Redkite Leading ERNEST HEINE FAMILY FOUNDATION Partners Our leading partner, JB Hi-Fi was awarded the Best Overall Program and the Most Innovative Charity and Employer relationship with Redkite at the 2016 ACF Workplace Giving Excellence Awards. We’re honoured to partner with the JB Hi-Fi team, which continually finds new ways to support young people with cancer, including the successful new FLANNERY FOUNDATION PONTING FOUNDATION Superhero card campaign which saw $2 gift cards designed by JB Hi-Fi staff sell out in three weeks, thanks to the Redkite Major THYNE REID FOUNDATION extraordinary committment by staff and the extraordinary generosity of JB Hi-Fi customers. Partners THE ADOLPH BASSER TRUST CHANNEL 7 TELETHON TRUST THE HARRY SECOMB FOUNDATION Redkite Supporting Partners JOHANNA SEWELL MEMORIAL FUND JO KINGHORN RONALD GEOFFREY ARNOTT FOUNDATION JOHN ALMGREN AM AND YVONNE ALMGREN COLLIER CHARITABLE FUND DENTON FAMILY TRUST Redkite Key Supporters FARRELL FAMILY FOUNDATION G.W. VOWELL FOUNDATION MICHAEL MADIGAN THE PETRE FOUNDATION ROBERT ALBERT AO RUTH ARMYTAGE AM BEEREN FOUNDATION BENMARK FOUNDATION CORIO Workplace giving partners FOUNDATION ESTATE OF THE LATE DAVID MACINTYRE Australia Post Dept of Ageing, Disability and Home I-MED ESTATE OF THE LATE IVY MITCHELL GROSS FOUNDATION Bankwest Care Services Lion JOE WHITE BEQUEST J.P. STRATTON TRUST KAREN AND BUPA Ernst & Young NextGen Distribution JOHN KIGHTLEY FOUNDATION LORD MAYOR’S CHARITABLE Coles Flight Centre SAP Redkite Valued Country Road Greenhill Stockland CARE Foundation Friends TRUST SUSAN CRAIG MAPLE-BROWN AM MARIAN AND CSL Herbert Smith Freehills Telcoinabox E.H. FLACK TRUST M.ATTWOOD TESTAMENTARY TRUST JB Hi-Fi UXC NORMAN, MAVIS AND GRAEME WATERS PERPETUAL CHARITABLE TRUST PIERCE ARMSTRONG FOUNDATION STAN PERRON CHARITABLE FOUNDATION TODD FAMILY FOUNDATION YARRADALE STUD 26 • Redkite Annual Review 2016 Redkite Annual Review 2016 • 27 STRONG AND SUSTAINABLE PARTNERSHIPS 1,820 6,256 $171,500 Volunteers individuals in hours Estimated our volunteer contributed monetary value Our nationwide network of passionate network in 2016 of this work volunteers share their time, enthusiasm and strong skills to support Redkite in a diverse array of roles. From administration support in our Kite Connectors communities Our growing Kite Connectors network – a community offices, supporting hospitals or hosting our of generous people who’ve been personally affected VIP guests at events, our volunteers are vital by childhood or youth cancer- are providing to every part of our organisation. knowledge and advice in support of our service and governance delivery, fundraising and communications work. The 2016 year in volunteering was characterised by a strong “Thank you from one grateful grandma. growth in office-based opportunities and specialist assistance, Pro Bono Music therapy for our little Allegra whilst with a 50% increase in volunteer hours in this area. These We appreciate the monumental support we receive in hospital was a saviour for both our baby volunteers joined our teams to observe first-hand what goes from our corporate and individual pro bono partners. girl and her mum. Allegra (now 4) into the success of Redkite events and to contribute their Services provided in 2016 included legal services, is learning the violin. Thank you!” professional skills to targeted projects, adding tremendous print advertising, public relations and auditing of our – Kay value to many aspects of Redkite’s work. financial accounts. We are fortunate for the Board Across our events season, volunteers shone in their roles, and internal committee members as well as regional collectively donating over 3,000 hours of their time to ensure council members, all of whom volunteer their time our events ran smoothly. No matter what their role, we want to to Redkite. say a huge thank you to everyone who shares their time, skills and passion with Redkite through volunteering.

We were excited to honour one of our magnificent office based volunteers; Cheryl Speechley with the National Redkite Volunteer of the Year Award in 2016, reflecting her huge contribution, many talents, professionalism and commitment to Redkite across the four years she has been with the team.

28 • Redkite Annual Review 2016 Redkite Annual Review 2016 • 29 STRONG COMMUNITIES AND GOVERNANCE Our Board

Bruce Morgan Joost de Kock Dr Robert (Bob) Every AO Sarah Goodman Jennifer Horrigan Ross Pinkerton Mark Rigotti Adam Spencer Sarah Goodman has 22 Chairman Joost de Kock is a Senior Dr Bob Every AO was Jennifer Horrigan has 25 Professor Ross Pinkerton Mark Rigotti is the Joint Adam Spencer is a well- years’ senior executive Bruce Morgan is Chairman Advisor with the Boston awarded a Centenary years’ experience across is the Senior Staff Global Chief Executive known author, media experience in strategic of Sydney Water and Consulting Group (BCG). Medal in 2000 and was investment banking, Specialist in Paediatric Officer of Herbert Smith personality and long-term regulatory policy, a Director of Caltex He sits on BCG’s global recognised as an Officer financial communications, Oncology, Children’s Freehills. Prior to this, Mark Ambassador for Redkite. governance and risk Australia Ltd, Origin leadership teams for both of the Order of Australia in investor relations and Health, Queensland ran a leading corporate, Adam is also patron of a management, gained Energy Ltd, the University its Technology Advantage 2012. After a series of CEO strategic marketing. Hospital and Health capital markets and number of science-related in four large financial of NSW Foundation and and Public Sector practices. positions with prominent She is the former Chief Service. He also holds the fundraising practice events and programs services groups and in the European Australia He also oversees BCG’s Australian companies, Bob Operating Officer at position of Professor of for more than 15 years, and is the University of two Australian regulators. Business Council. social impact work in has pursued a career as Greenhill Australia. She Oncology at the University spanning Australia and the Sydney’s Ambassador for Sarah also has 20 years’ He was formerly the Australia. For over 15 years, a non-executive director is also a non-executive of Queensland and is United Kingdom. Mark is a Mathematics and Science experience serving as Chairman of the Board of Joost has advised private with Wesfarmers Limited Director of APN Funds the Director of Clinical member of the Business and was the 2016 Number a voluntary Company Pricewaterhouse Coopers and public sector clients on and Boral Limited. He is Management Limited, Research, Children’s Health, Council of Australia. One ticket holder for our Director of large charities (PWC). strategy, business model currently a director of QV Equities Limited, Queensland Hospital and partner, the . design, and technology- Cricket Australia, Harry and other not-for-profit Generation Healthcare, Health Service. driven transformation. Perkins Institute for Medical enterprises. Industrial REIT. Jennifer has Research and UNSW 25 years’ experience across Foundation Limited. Bob is investment banking. also a past Chairman and Patron of Redkite.

Our patrons and alumni

Mr Mark Johnson AO Dame Kiri Te Kanawa DBE John Durkan Kathy Hirschfeld Jeff Mews Sue Rowell Patrons Mr Chris Masters PSM Mr Richard Tognetti AO Our Alumni Bunny Gardiner-Hill Shaun James Dr Judith Mulholland Rosalind Smith Mr Geoff Brunsdon Ms Marina Prior Mr Barry Tuckwell AC OBE Clive Austin AM Alan Good Lesley Koenig Robert Mulholland QC Owain Stone Mr John Buchanan The Earl of Portarlington Mr David Williamson AO Tania Baker David Gray Alison Lansley Tony Newton Kevin Watson AM Professor Arthur Clark AM Her Excellency the Honourable Ron Bennetts Neil Hackett Bill Lennon Hon Robert Nicholson AO Mr John Curro AM MBE Kerry Sanderson AO, Governor of James Bishop Roger Hamilton John Levey Dr Peter O'Regan Dr Richard Divall OBE Western Australia Tony Collins David Hind Sheila MacLennan Mark Palmer Professor Henry Ekert AM Ms Helen Sewell AM Robert Dalgleish Jo Hind Neil Matthews John Pickering Dr Robert (Bob) Every AO Lady Valery Stephen Peter Davies Ron Hirsch Mary McGowan Jeanne Rockey AM

30 • Redkite Annual Review 2016 Redkite Annual Review 2016 • 31 STRONG COMMUNITIES AND GOVERNANCE Governance and regulation Senior executive team Our Board and networks Jenni Seton Chief Executive Officer Redkite is committed to: Board Committees • Comprised Sarah Goodman (Chair), Bruce Jenni has been the Chief Executive Officer of Redkite for over 19 years. During this time, she Morgan and external professional advisor has been instrumental in developing innovative, needs-based cancer services. Jenni has • Actively seeking and utilising innovative The Board has established Board been key to Redkite’s growth and development through fundraising, corporate relationships solutions to improve service outcomes and Committees to oversee particular aspects Jonathan Dooley. • The committee satisfied the requirement and service provision from the days as Malcolm Sargent Cancer Fund for Children and its organisational efficiency. of Redkite’s operations and administration. transition to Redkite in 2005. Jenni’s move to the not-for-profit sector came after several to meet at least three times during the year. • Evaluating the effectiveness of our work, Each Board Committee operates under years of management in accounting practices. She was previously the Director of Public undertaking continual process improvement a charter approved by the Board. These Relations and Fundraising with the Australian Red Cross ACT. and building on past achievements. charters provide for external advisor Ethical standards and Code of Conduct • Delivering services and raising funds members in addition to Director members Board members, senior executives, staff respectfully and with integrity. and are reviewed annually and updated and volunteers are expected to comply • Being accountable to families who access as necessary. The charters require that with all relevant laws and the values of our services and to Redkite’s supporters. every committee includes at least one Redkite as determined by the Board. This • Listening to and collaborating with donors, Director and that members have suitable requires they act with integrity, compassion, sector stakeholders and the families who qualifications for the role. Each committee fairness, honesty and respect at all times access Redkite services to ensure quality reports back to the Board on their activities. when working with children, young people support is provided where it’s needed most. and families affected by cancer and also • Practising diversity, equity and inclusion as Remuneration Committee with colleagues, supporters and other a foundation for all our work. • Ensures remuneration guidelines and stakeholders. • Working closely with our donors, pro policies are in place for the Chief Executive bono supporters and volunteers to keep Officer, senior executives and staff, and Regulation operational costs to a minimum. monitors implementation. Redkite holds all relevant registrations, Graeme Bartram Rachael Clifford Monique Keighery Tung Nguyen Nicole Schleicher • Comprised Bruce Morgan (Chair), Jennifer • Maintaining our positive, unified and authorities and endorsements in Australia General Manager People General Manager Finance General Manager General Manager General Manager professional culture. Horrigan and Sarah Goodman. to operate as a charity and believes all are & Culture and Operations Marketing and Digital National Services • Creating a work environment that promotes • The committee satisfied the requirement Fundraising current and in good standing namely: Graeme joined Redkite in Rachael has been with Tung joined Redkite in Nicole joined Redkite in Equal Employment Opportunity (EEO). to meet at least once during the year. • Registration with the Australian Charities February 2016 as General Redkite for more than Monique has been with 2016 and leads Redkite’s February 2014 as General • Using Occupational Health and Safety and Not for profits Commission as a charity Manager of People & ten years, starting as an Redkite since 2006 in digital initiatives that Manager National Services policies and procedures to uphold a safe Investment Committee (Registration no 65 104 710 787) Culture and is Assistant Accountant, various roles spanning will focus on improving and is responsible working environment. • Establishes and ensures appropriate • Registration with the relevant fundraising responsible for human before stepping into business development operational scalability, for the development, resource management a Financial Controller and communications, increasing reach of investment and risk strategies for Redkite’s authority in each state and territory of delivery and quality of and volunteering. Graeme role. She is currently and since 2011 in a families and supporting Board functions general reserve fund, as well as the Johanna Australia for the purposes of fundraising in all the services we offer, brings 35 years the General Manager of General Manager role. new digital revenue encompassing financial Sewell Bequest reserve fund, in conjunction that State or Territory • Review and approve Redkite’s strategic experience to the role. He Finance and Operations. As GM Marketing and sources. Tung is assistance, information plan and operating and capital budgets. with the Board and external professional • The endorsement of the Australia Taxation has worked for Australian Rachael is responsible Fundraising Monique is responsible for developing advisors. and counselling, • Appoint, guide and assess Redkite’s Chief Office as a Deductible Gift Recipient Paper, Shell and was most for all finance and responsible for all brand and executing the digital education and career Executive Officer. • Comprised Jennifer Horrigan (Chair), Joost (DGR) and endorsement for charity tax recently the HR Director administration across and revenue activities strategy. He brings support, practical • Ensures the integrity of internal controls, de Kock and external advisors Don Stammer, concessions in respect of income tax for BOC South Pacific. the organisation, and is passionate about extensive experience help and research and risk management and management Geoff Brunsdon and Helen Sewell. exemption, GST concessions and FBT risk management, increasing awareness of from BCG Digital Ventures evaluation. Nicole has information systems. • The committee satisfied the requirement exemption. HR, information and Redkite while generating where he was a Director brought with her over technology, and sustainable revenue in for the Asia Pacific region. • Ensures appropriate delegations, policies to meet at least four times during the year. 23 years' management leads major process support of young people Prior to BCG Digital experience in not-for- and procedures and compliance with all improvement projects. and families. She brings Ventures Tung has held Risk and Audit Committee profit organisations. She relevant legislations and regulations. Rachael began her career extensive experience executive and senior roles has played leading roles at • Ensures financial viability, solvency and An enterprise risk management framework in the corporate sector, from both not-for-profit in digital product, strategy The Benevolent Society, sustainability. operates to enable the Board and where she gained valuable and corporate sectors to and innovation across a Wesley Mission, Baptist • Advocates for Redkite. management to continue identifying and financial management Redkite. range of organisations Community Services and • Ensures consultation and communication managing key risks. experience. such as Western Union, The Smith Family. with all stakeholders regarding Redkite’s • Monitors and oversees Redkite’s financial Cuscal and Monster.com. operations and future direction. reporting, risk management and compliance programs.

32 • Redkite Annual Review 2016 Redkite Annual Review 2016 • 33 STRONG COMMUNITIES AND GOVERNANCE 2016 financials 2016 financials ‘000 Income 14,000 Family support services continued to strengthen in 2016 with the year-on-year percentage increase of service delivery in line with the year-on-year percentage 12,000 increase in fundraising revenue. Overall we delivered over 2% more support to families 10,000 and ensured the critical support of our generous donors. 8,000

Financial assistance support to families experienced significant growth, with bills paid on behalf of families increasing by 6,000 over 10% from 2015. Education and Career Support as well as the Social Worker and Music Therapy programs remained stable year-on-year. 4,000 2016 marked our most successful Corporate Quiz season ever, with total funds raised reaching close to $1.2million. With 2,000 no government funding, Redkite relies on the generosity of its corporate, community and individual supporters to provide our essential services to families. 0 2010 2011 2012 2013 2014 2015 2016 We remain committed to administration and fundraising cost management. Administration and marketing costs were 10% of total expenditure (9% in 2015) while direct costs of fundraising were just 5% of total fundraising revenue (6% in Events 2015). We experienced a slight increase in our team with four newly created roles.

A deficit was budgeted for the year as a means to invest in delivering on our strategic objectives of expanding our service delivery to reach more families and further diversifying our fundraising activities. Despite a challenging environment, Redkite achieved 3% growth in fundraising revenue. The overall final result exceeded our target budget, delivering a minor ‘000 Expenditure surplus that was achieved through revenue uplift and cost constraints across the organisation. 14,000

12,000

10,000

8,000

6,000

4,000

2,000

0 2010 2011 2012 2013 2014 2015 2016

34 • Redkite Annual Review 2016 Redkite Annual Review 2016 • 35

Service Programs Fundraising Administration Promotion and Profile STRONG COMMUNITIES AND GOVERNANCE

Income statement Balance sheet

12 months to 12 months to As at As at 31 December 2016 31 December 2015 31 December 2016 31 December 2015 $ $ $ $ ASSETS Revenue from fundraising activities 11,487,939 11,137,958 Cash and cash equivalents 3,171,386 2,732,567 Other revenue 596,499 467,317 Receivables 160,306 218,193 Family Grants and Services provided (7,640,874) (7,480,078) Other 408,673 288,772 Fundraising costs (295,890) (339,330) Total current assets 3,740,365 3,239,532 Employee expenses (3,357,721) (3,225,060) Plant and equipment 151,156 172,03 Depreciation and amortisation (26,575) (33,609) Financial Assets 11,021,683 10,527,967 IT and communication expenses (95,788) (80,603) Non current assets 11,172,839 10,700,570 Rent, property and insurance expenses (374,269) (330,352) Total Assets 14,913,204 13,940,102 Other expenses (242,589) (289,099) Net surplus from continuing activities 50,732 (172,856) LIABILITIES Short term payables 1,348,227 1,143,915 Deferred revenue 4,894,153 4,381,680 Notes to the accounts: Short term provisions 285,089 323,620 Current liabilities 6,527,468 5,849,215 1) Redkite actively seeks opportunities for pro bono services and gifts in Long term provisions 77,976 56,006 kind for all expenses: fundraising, services to children and families and Non current liabilities 77,976 56,006 administrative costs. These gifts are not reflected in the financial statements above. Approximately $1.2m was received in pro bono services during 2016. Total Liabilities 6,605,444 5,905,222 2) Revenue from fundraising activities includes revenue from events which is Net Assets 8,307,760 8,034,880 net of direct event revenue. Equity 8,307,760 8,034,880

Gross Revenue from events was $873,407 (2015 $829,672) with costs of $334,879 (2015 $332,735). Notes to the accounts:

3) Net gain on revaluation of investments for 2016 was $222,148 (2015 loss of 1) Deferred revenue is specific purpose revenue received for agreed ongoing service $189,643) for a total comprehensive surplus of $272,881 delivery and development and is carried forward as per funding agreements with the donors.

If you would like further information, full audited accounts are available on request.

36 • Redkite Annual Review 2016 Redkite Annual Review 2016 • 37

during treatment Treatment can last for weeks, months or returning Essential years, resulting in income loss, lengthy family home separations and education challenges. support Redkite is there with support every step of Adjusting to a new ‘normal’ the way with information and counselling, can be hard. The effects financial support and music therapy . of cancer and treatment from hospital don’t stop when families leave hospital. Neither to home does Redkite’s support, including telephone peer groups and education and W career support. at diagnosis Life is turned upside down overnight. Redkite is available with immediate emotional and remission practical support the cancer The road through the to recovery Redkite Red Bags. can be long journey and intense. Redkite continues W to be there with

relapse essential For some, the W support. cycle starts again. Redkite will be there with

support where and when it’s W needed.

bereavement Sadly, some children and young people will not survive. If their families need immediate or long-term bereavement support, Redkite is there with specialised care.

38 • Redkite Annual Review 2016 Redkite Annual Review 2016 • 39 STRONG COMMUNITIES AND GOVERNANCE strong communities Remarkable and dedicated, our passionate Redkite supporters go above and beyond for children and young people with cancer. Thank you to each and every one of you.

40 • Redkite Annual Review 2016 Redkite Annual Review 2016 • 41 STRONG COMMUNITIES AND GOVERNANCE

42 • Redkite Annual Review 2016 Redkite Annual Review 2016 • 43 "I have been so fortunate to have Redkite’s unconditional support and genuine care for my family. There are so many people who don’t realise the extent of what Redkite has to offer.We don’t know what the future holds. Hugh may need to have more treatment. Sometimes I wonder if I can go through it all again, but I know that I won’t be alone because I will have Redkite’s support." – Tess