Official Daily Newspaper Oracle E-Business Suite Culture of Innovation Additions and Updates Customers speak about Read the Q&A with Oracle Check out the real-world benefits cofounder Edward Oates late-breaking changes Page 8 Page 10 Page 2

October 12, 2009 MONDAY oracle.com/openworld

Daily Events Ellison, McNealy Spark Oracle OpenWorld Keynote Monday, 8:30 am – 10:30 am, Moscone North, Hall D The Art of the Possible Charles Phillips, Oracle and , Oracle

Technology Innovation Unleash Your Potential By Rich Schwerin Ann Livermore, HP

fellow James Gosling. “I’ve never worked for a software Exhibition Halls Open company, so it’ll be an adventure,” said Gosling. “They Monday, 10:30 am – 6:30 pm won’t be a software company after we get done with them,” Moscone South and Moscone West McNealy replied. Ellison took the stage next. “It’s dazzling thinking Monday, 10:30 am – 11:30 am Dedicated Exhibition Hall Hours of all the innovations that have come from Sun,” said Ellison. “It’s enormously exciting to combine and merge these technologies and that’s our goal—to tackle even Oracle Develop bigger problems by delivering revolutionary systems.” Sponsored by Sun Microsystem, Inc. Monday, 8:30 am – 6:30 pm, Hilton San Francisco Ellison reiterated Oracle’s commitment to Sun tech- nology, customers, and open-source software. “We have

PHOTO: Har t mann S udi os an open source database called Sleepy Cat and we own Oracle Develop Keynote Scott McNealy greets his hero on the Oracle OpenWorld stage. Innobase and we’ve increased our investments in both,” Monday, 12:45 PM – 2:15 PM, Hilton San Francisco Oracle CEO Larry Ellison and Chairman said Ellison. “We are going to increase Sun’s investment Rich Enterprise Applications of the Board and cofounder Scott McNealy kicked off in MySQL, and I think we have a track record of doing Ted Farrell, Oracle Oracle OpenWorld 2009 with a humorous keynote presen- that” with other open-source acquisitions. tation last night. McNealy’s classic top 10 list poked fun The Top 10 Things You May Not Know About Ellison pointed to advertisements highlighting Oracle’s at engineers “gone wild,” then shifted to a more serious list: Software at Sun plans to spend more money developing SPARC and Solaris James Gosling, Sun Microsystems, Inc. Sun’s technology innovation. “Innovation is at the core of than Sun does now. “We’re in it to win,” said Ellison. “We Sun. We are a products company with significant R&D,” look forward to competing with IBM in the systems busi- Oracle Develop Pavilion said McNealy. ness.” Ellison also discussed new world-record benchmarks, Monday, 9:30 am – 12:45 pm, Hilton San Francisco Touting a variety of innovative Sun technologies—Solar- including a new Oracle advertisement. Ellison said, “Win Monday, 2:15 pm – 5:30 pm, Hilton San Francisco is, SunRay thin client, chip multithreading—McNealy $10 million if your database application does not run twice then introduced the “father of Java,” Sun vice president and as fast on Sun hardware. IBM, you’re welcome to enter.” Oracle OpenWorld Unconference Daily, 9:00 am – 4:00 pm, Moscone West, Level 3 into an engine of growth for companies large and small. Unleashing the Potential More than 40 percent of Oracle databases are deployed General Sessions on HP infrastructure. HP has 3,400 application pro- Database: Lower Costs with 11g of Your Business fessionals worldwide supporting more than 1 million Release 2 Oracle users, and HP is one of Oracle’s largest partners, Monday, 11:30 am – 12:45 pm, Moscone North, Hall D In these uncertain economic with deep experience in deploying Oracle solutions. Andy Mendelsohn, Senior Vice President, times, CIOs and their IT One of the biggest sources of complexity and ineffi- Database Server Technologies, Oracle organizations face a host ciency in companies today, says Livermore, is IT sprawl. of competing demands. In the average company, resources are locked up in tech- Middleware: 11g – They’re expected to meet nology silos, each devoted to a particular application or Foundation for Innovation the current needs of the line of business. These silos have proliferated as compa- Monday, 2:30 pm – 3:45 pm, Moscone North, Hall D business while also prepar- nies have made project-based IT purchases to keep pace Hasan Rizvi, Senior Vice President, ing for the requirements of with business growth. Oracle Fusion Middleware, Oracle tomorrow. They’re asked to The answer to IT sprawl is a converged infrastructure reduce costs on one hand Management and Infrastructure: that reunifies business, applications, and infrastructure. while delivering new ser- Get the Most Out of Virtualization: Livermore describes converged infrastructure as a set of vices and improving quality Manage Top-Down from Application to Disk standards-based components that can be assembled on Ann Livermore, Executive Vice Presi- on the other. Sponsored by Cisco dent, HP Enterprise Business, HP the fly to handle a specific workload and then be disas- Monday, 4:00 pm – 5:15 PM, Novellus Theater at YBCA This is a tall order for sembled and reassembled to handle something com- many CIOs, because they’re dealing with a rigid infra- pletely different. The architecture behind a converged Edward Screven, Chief Corporate Architect, Oracle structure, application complexity, and an explosion of infrastructure, she says, includes everything from an Richard Sarwal, Senior Vice President, information. Addressing these barriers to IT agility and operating environment that enables shared-service man- Product Development, Oracle innovation is essential to unleash the potential of your agement to virtual resource pools that integrate com- John Manville, Vice President IT, company, according to Ann Livermore, executive vice pute, memory, storage, and network resources. Network and Data Center Services, Cisco president of HP Enterprise Business, who will address At the same time, CIOs are putting a high priority on the topic further during her Oracle OpenWorld keynote application modernization and transformation. Legacy Applications: Complete, Open, and Integrated speech. Livermore takes the stage following Monday’s Applications for Your Business applications are often core to the business, but they are Sponsored by Deloitte opening keynote with Oracle Presidents Charles Phillips expensive to maintain and resist the kind of evolution and Safra Catz, which starts at 8:30 a.m. in Moscone necessary to keep pace with rapidly changing business Monday, 5:15 pm – 6:30 PM, Moscone North, Hall D North, Hall D. requirements. In her keynote, Livermore will discuss Steve Miranda, Senior Vice President, That’s where HP and Oracle come in. For more than HP’s integrated approach to transforming legacy appli- Applications Development, Oracle 20 years, the two companies have been partnering to cations and application architecture as well as upgrading Janet Foutty, National Managing Director, help their joint customers turn information technology packaged applications. Technology, Deloitte MONDAY October 12, 2009

MORE Daily Events Keynotes Industry General 8:30 a.m. – 10:30 a.m. Sessions Communications and Media Sponsored by Wipro Monday, 1:00 pm – 2:15 pm Palace Hotel Rose Room Bhaskar Gorti, Senior Vice President and General Manager, Oracle Communications, Oracle Charles Phillips Safra Catz Ann Livermore Adrian Dilworth, CIO, President, Vodafone Qatar President, Executive Vice President, Oracle Oracle HP Enterprise Business, HP TK Kurien, President, Communications and Media, Wipro Session Additions and Updates For Monday, October 12, 2009 Financial Services Monday, 1:00 pm – 2:15 pm New Sessions Westin San Francisco Market Street Metropolitan II Track Title Session Day / Time Location Rajesh Hukku, Senior Vice Oracle Develop: Enterprise The Cloud; Why and How S312815 MON 10:15 Am Hilton President and General Manager, Java and Oracle WebLogic Golden Gate 8 Oracle Financial Services, Oracle Develop: Enterprise Toward a Universal Virtual Machine S312814 MON 11:30 Am Hilton Oracle Java and Oracle WebLogic Golden Gate 8 Don Russo, Group Vice Oracle Develop: Rich Adding Dynamic Data Visualization to S312759 MON 11:30 Am Hilton Continental President, Oracle Financial Enterprise Applications Web Applications Ballroom 6 Services, Oracle Oracle Develop: Enterprise Keynote: Oracle Develop—The Top 10 Things S312579 MON 1:45 Pm Hilton Hotel Shanx Ravisankar, Group Java and Oracle WebLogic You May Not Know About Software at Sun Grand Ballroom B Vice President, Oracle Financial Oracle Develop: Enterprise Java Platform, Enterprise Edition 6 and GlassFish S312807 MON 4:00 Pm Hilton Services, Oracle Java and Oracle WebLogic Application Server V3 Golden Gate 8

Health Sciences Oracle Develop: Enterprise A Complete Tour of the JavaServer Faces 2.0 Platform S312808 MON 5:30 Pm Hilton Monday, 1:00 pm – 2:15 pm Java and Oracle WebLogic Golden Gate 8 Westin Market Street Application Server and Relentless Innovation in Java: An Overview S312764 MON 11:30 Am Marriott Metropolitan I Transaction Processing Salon 4 Neil de Crescenzo, Senior Vice Communications BOSS for Oracle: Infosys Solution for Expresso S312762 MON 11:30 Am Palace Hotel President and General Manager, and Media Telecom’s Rollout in Africa Sea Cliff Oracle Health Sciences, Management and Sun Storage 7000 Hybrid Storage Pools and Analytics S312690 MON 11:30 Am Marriott Oracle Infrastructure Salon 5 Management and Solaris Virtualization for Application Consolidation S312622 MON 11:30 Am Marriott Insurance Sponsored by Capgemini Infrastructure Salon 6 Monday, 1:00 pm – 2:15 pm Manufacturing Aftermarket Paradigm Changes and Wipro’s S312761 MON 11:30 Am InterContinental Hotel Westin Market Street Alignment with the Changing Trends InterContinental B Metropolitan III Service-Oriented Introducing Oracle GoldenGate Products: S312631 MON 11:30 Am Marriott Rick Connors, Senior Vice Architecture and Business Comprehensive Real-time Data Integration Golden Gate B1 President and General Manager, Process Management Oracle Application Server and Taking Care of Your Enterprise Partners with S312766 MON 1:00 Pm Marriott Chuck Johnston, Vice President, Transaction Processing Java for Business Salon 4 Strategy and Alliances, Oracle Database Sun Storage 7000, Optimized for S312688 MON 1:00 Pm Marriott Srini Venkatasanthanam,Vice Oracle Database Performance Salon 5 President, Product Strategy, Governance, Risk, and Why Governance, Risk, and Compliance During an S312735 MON 1:00 Pm Moscone West Oracle Compliance Oracle Upgrade? Room 2012 Jack Dugan, Vice President, Management and Managing Physical and Virtual Sun Systems with S312605 MON 1:00 Pm Marriott North America Insurance Infrastructure Ops Center Salon 6 Leader, Capgemini Service-Oriented Real-time Business Intelligence Using S312633 MON 1:00 Pm Marriott Architecture and Business Oracle GoldenGate Products and Golden Gate B1 Manufacturing Process Management Oracle Data Integration Sponsored by CSC Database Oracle Database 11g in Virtualized Environments: S312693 MON 2:30 Pm Marriott Monday, 1:00 pm – 2:15 pm A Storage Perspective Salon 5 InterContinental Hotel Management and Protecting Applications with Built-In S312612 MON 2:30 Pm Marriott InterContinental A Infrastructure Solaris Security Features Salon 6 John Barcus, Vice President, Manufacturing Industries, Service-Oriented SOAsure: Addressing the Entire SOA Lifecycle S312739 MON 2:30 Pm Marriott Oracle Architecture and Business Salon 3 Process Management Eileen Sweeney, President, CSC Manufacturing Sector, Application Server and Cloud Computing with Oracle Fusion Middleware S312630 MON 4:00 Pm Marriott CSC Transaction Processing Salon 3 Application Server and Java Platform, Enterprise Edition: S312765 MON 4:00 Pm Marriott Public Sector Transaction Processing The Foundation and Future of Your Enterprise Salon 4 Sponsored by Accenture Database Accelerating Database Performance with S312691 MON 4:00 Pm Marriott Monday, 1:00 pm – 2:15 pm Flash Storage Technology Salon 5 Moscone West Room 3003 Management and Rockin' to Guitar Hero's Success: S312737 MON 4:00 Pm Moscone South Mark Johnson, Senior Vice Infrastructure Lessons Learned from the Activision Blizzard Merger Room 200 President, Public Sector Sales, Service-Oriented RIM Case Study: Using Oracle GoldenGate Data S312634 MON 4:00 Pm Marriott Oracle Architecture and Business Replication for High Availability Golden Gate B1 David Wilson, Managing Process Management Director – North America State, Retail From Crisis to Opportunity: S312837 MON 4:00 Pm Palace Hotel Local and Provincial Client Turning the Corner with Cognizant and Oracle Ralston Room Service Group, Accenture Supply Chain Value Chain Planning Implementation— S312750 MON 4:00 Pm Moscone West Management Leading Practices & Challenges Room 2012

2 MONDAY October 12, 2009

(continued) Session Additions and Updates MORE Daily Events New Sessions Industry General Track Title Session Day / Time Location Sessions Management and Cisco Unified Computing Management S312753 MON 5:30 Pm Moscone South Infrastructure Room 306 Retail Sponsored by Cognizant Management and Bulletproof Your Oracle E-Business Suite Deployment S312692 MON 5:30 Pm Marriott Salon 5 Monday, 1:00 pm – 3:00 pm Infrastructure with Solaris Cluster Palace Hotel, Ralston Room Oracle Application Collaborate to Win: The Mantra for Next-Generation S312776 MON 5:30 Pm Moscone West Duncan Angove, Integration Architecture Supply Chain with Room 3000 Senior Vice President and Oracle Edge Apps on SOA General Manager, Oracle Retail Supply Chain Value Chain Planning: Cummins Turbo Technology S312769 MON 5:30 Pm Moscone West Management Deploys Demantra to Streamline Demand and S&OP Room 2012 Services Industries Monday, 1:00 pm – 2:15 pm Location Changes InterContinental Hotel InterContinental B Track Title Session Day / Time New Location David Anderson, Vice President, Oracle Develop: Database Creating High-Fidelity PDF Reports with S312295 MON 10:15 Am Hilton Continental Services, Transportation, and Oracle Application Express Parlor 7/8/9 Construction, Oracle Oracle Develop: Database Maximizing Oracle Application Express Interactive S312293 MON 11:30 Am Hilton Continental Reports Parlor 7/8/9 Utilities Monday, 1:00 pm – 2:15 pm Oracle Develop: Database Securing Oracle Application Express S312285 MON 2:30 Pm Hilton Continental Parlor 7/8/9 Palace Hotel, Concert Room Roger Duncan, CEO, Austin Oracle Develop: Database Introducing Oracle SQL Developer and OracleSQL S312448 MON 4:00 Pm Hilton Continental Energy Developer Data Modeler Parlor 7/8/9 Linda Jackman, Group Oracle Develop: Database Oracle SQL Developer Data Modeler and Advanced S312449 MON 5:30 Pm Hilton Continental Vice President, Product Oracle SQL Developer Features Parlor 7/8/9 Management, Oracle Utilities, Oracle Develop: Database High-Performance PL/SQL S308361 MON 5:30 Pm Hilton Oracle Golden Gate 6/7 Stephan Scholl, Senior Vice Oracle Develop: Database Oracle Application Express: S311413 MON 5:30 Pm Hilton President and General Manager, Developing Secure Applications Franciscan A/B Oracle Tax and Utilities Global Database Oracle Database Performance on Linux: S312645 MON 11:30 Am Moscone South Business Unit, Oracle Tips, Tools, and Tuning for Intel Platforms Room 303 Guerry Waters, Vice President, Management and Comprehensive Siebel Testing with S308090 MON 11:30 Am Moscone South Industry Strategy & Marketing, Infrastructure Oracle Application Testing Suite Room 300 Oracle Utilities Global Business Database Modernizing Your Business Now: S311535 MON 1:00 Pm Moscone South Unit, Oracle Why You Can’t Afford to Wait Room 236 Database Bare-Bones Oracle Automatic Storage Management: S308223 MON 1:00 Pm Moscone South What Every DBA Should Know Room 306 Management and The Next Innovation of Oracle PartnerNetwork S311781 MON 1:00 Pm Westin Hotel Executive Solution Infrastructure and Specialization Franciscan I Sessions Applications All Others Should I Upgrade in This Economy? S309792 MON 2:30 Pm Marriott Nob Hill AB Leading Edge Forum: Database Southwest Airlines Runs SAP on Oracle Database S311249 MON 2:30 Pm Moscone South The Global Recession— and Oracle Real Application Clusters Room 270 IT’s Role, Impact, and Future Database How to Hint S307690 MON 2:30 Pm Moscone South Monday, 11:30 am – 12:30 Pm Room 306 Novellus Theater at YBCA Lem Lasher, President, Global Business Solutions Date/time changes and Chief Innovation Officer, CSC Track Title Session New Day / Time Location Oracle Develop: Oracle Keynote: Oracle Develop— S312578 MON 12:45 PM Hilton EMC Proven Solutions: Fusion Development Rich Enterprise Applications Grand Ballroom B Helping IT Evolve Toward Financial Services Policy Transformation: Getting the Most from S312564 MON 2:30 PM Westin Integrated Business Your Core Replacement Investment Franciscan II Management Services Database Oracle Streams and Oracle Streams Advanced Queuing: S311396 MON 2:30 PM Moscone South Monday, 1:00 pm – 2:00 pm What's New in Oracle Database 11g Release 2 Room 301 Novellus Theater at YBCA Supply Chain Visibility into Your Energy Usage and Carbon Footprint: S311622 MON 4:00 PM Moscone West Sanjay Mirchandani, Senior Management Oracle Manufacturing Operations Center Room 3002/3004 Vice President & Chief Information Officer, EMC Supply Chain Achieve Greater Return on Assets and Margins with S311621 WED 1:45 PM Moscone West Management Oracle Manufacturing Operations Center Room 2003 Rich Wells, Chief Solutions Database Using Web 2.0 to Become a Recognized Oracle Expert: S309963 THUR 10:30 AM Moscone South Architect, Global Solutions Customer Panel Room 270 Group, EMC Content Management, Empower Customers: Build a Highly Integrated S309761 TUE 2:30 PM Marriott Portals, and Collaboration Context-Rich Support Portal Golden Gate B1 Solutions Spotlight Cancelled Sessions Theater Track Title Session Day / Time Location Moscone South, Booth 2137 Oracle’s partner and Oracle Oracle Develop: Rich Seamlessly Integrate Enterprise 2.0 into S311312 MON 11:30 Am Hilton Continental experts present new ways Enterprise Applications Oracle WebLogic Portal Ballroom 6 to solve common business Oracle Develop: Oracle Oracle Application Development Framework S308293 MON 5:30 pm Hilton problems and share business Fusion Development Application with Task Flows and a Thick Database Golden Gate 3 and technology best prac- Retail Green Retailing in the Real World S311999 MON 11:30 Am Palace Hotel tices. The Solution Spotlight Twin Peaks South Theater is conveniently located in the Moscone South Services Industries Achieving Operational Efficiencies and Maximizing S312583 MON 11:30 Am InterContinental Hotel Business Value, Using Global Shared Services InterContinental B Exhibition Hall, next to the Oracle DEMOgrounds. Human Capital Increase the Number of Qualified Applicants Through S308657 MON 2:30 pm Moscone West Management Oracle Talent Prospector On Demand Room 2020 Session Additions and Updates continued on page 11

3 MONDAY October 12, 2009

Exhibitors by Company Name

Companies in bold black type are sponsors. Company name booth # Company name booth # Company name booth # ATG, Inc. Retail (P) EcoSys Primavera (P) InnoPath Software 111 S Accelerate (P) = Oracle Accelerate Pavilion Atrion International Inc. 106 S EDS, an HP Company 1301 S Innovative Management Solutions (IMS) 232 S Comms (P) = Industry Pavilion–Communications, Primavera (P) Palace Hotel Attunity 3618 W EiS Technologies (NBL) 2001 S Innowave Technology 2341 S CRMOD (P) = CRM On Demand Inner Circle Pavilion Authenware Corporation 3622 W Elastra, Inc. 3519 W Bahwan CyberTek Inc. 2536 S Eloqua 421 S, CRMOD (P) Inoapps 2229 S, Accelerate (P) Fin Serv (P) = Industry Pavilion–Financial Services, Westin Hotel Beacon Application Services 2608 S EMC Corporation 1801 S InQuira, Inc. 535 S Green (P) = Green Marketplace Pavilion, BestIT Corp. 301 S EMEA Oracle User Group Community (EOUC) InsideView 421 S, CRMOD (P) Upper North Lobby BI Consulting Group 2201 S User Groups (P) InsightSoftware.com 827 S Emulex Corporation 215 S Health Sci (P) = Industry Pavilion–Health Sciences, BigMachines 421 S, CRMOD (P) Inspirage 2408 S Westin Hotel BIO-key International 2520 S enrich IT 307 S Integrated Management Concepts Primavera (P) Enteros Inc. 221 S, 118 S Hyperion (P) = Hyperion Pavilion, Birlasoft 3509 W Intel Corporation 1621 S InterContinental Hotel S and C (P) BlackBerry 209 S Intellicus Technologies 3112 W eprentise 2537 S ICH = InterContinental Hotel BlackLine Systems 2540 S InteliWISE 2437 S ERDAS 126 S Insurance (P) = Industry Pavilion–Insurance, Blue Coat Systems, Inc. 3313 W Intelligroup 2613 S Westin Hotel ERP Analysts Inc 2321 S Blue Stone International Hyperion (P) InterCall S Registration Area JD Edwards (P) = JD Edwards Pavilion, ESRI 721 S Boardwalktech 2420 S interRel Consulting Hyperion (P) InterContinental Hotel ESS Green (P) Brainware 1233 S IntraSee 2532 S Motorola (P) = Motorola Enterprise Mobility Pavilion eThority Inc. (NBL) 3521 W BrinQa 4026 W Io Consulting, Inc. 3612 W N Upper Lobby = Moscone North, Upper Lobby eTimeMachine Primavera (P) Bristlecone Inc 2309 S eVerge Group 101 S Ion Objects Green (P) NBL = New Booth Location Brocade 1221 S Excel4apps 2635 S iQuate 3242 W Primavera (P) = Primavera Pavilion, Marriott Hotel Burns & McDonnell Engineering Company, Inc. EXTOL International 4014 W iSP3 solution providers inc. 2229 S, Accelerate (P) Retail (P) = Industry Pavilion–Retail, Palace Hotel Primavera (P) Extraprise 224 S IT Convergence 2209 S S = Moscone South C3 Business Solutions 338 S F5 Networks 1421 S ITC Infotech USA Inc. 3641 W S and C (P) = SaaS and Cloud Computing Pavilion Cafe’ Gratitude Green (P) FalconStor Software 3517 W iTKO LISA 2631 S User Groups (P) = User Groups Pavilion, Callaway Golf Challenge 3623 W Feith Systems & Software, Inc. 3601 W Moscone West, Level 2 Lobby Capgemini 1711 S, Insurance (P) iTrain 243 S Focused E-Commerce 2337 S JD Edwards Pavilion InterContinental Hotel Utilities (P) = Industry Pavilion–Utilities, Cast Iron Systems 421 S, CRMOD (P) Force10 Networks 235 S Palace Hotel Catalyst USA Primavera (P) JenniferSoft 3309 W Formotus 3109 W, Motorola (P) W = Moscone West CCH, a Wolters Kluwer business 3649 W JohnsonDiversey, Inc. Green (P) Forsythe Solutions Fin Serv (P) CedarCrestone 1633 S Johnston McLamb 2432 S Frontline Consulting Services (FCS) Inc. 121 S Cetova Corporation (NBL) 241 S Kaba Workforce Solutions 2436 S FUJIFILM Medical Systems U.S.A., Inc. Health Sci (P) Company name booth # Chain-Sys Corporation 134 S Kalypso 125 S Fujitsu 1501 S 170 Systems 1521 S CherryRoad Technologies Inc. 921 S KBACE Technologies, Inc. 1433 S Gaea Global Technologies Primavera (P) AAL–The Administrative Assistants Ltd. 221 S CIBER, Inc. 1533 S Kerdock Consulting 2428 S, Hyperion (P) Genesis Ranch Green (P) S and C (P) CipherSoft Inc. (NBL) 2315 S Keste LLC 821 S, 3749 W Genesys 2625 S ABeam Consulting USA 3224 W Cisco Systems, Inc. 2301 S Key Performance Ideas Hyperion (P) GermainCg 3409 W Abreon 2502 S Citagus Software (USA), Inc. 2611 S Kickfire 3118 W Global Software, Inc. 2533 S Accelatis Hyperion (P) Citrix Systems, Inc. 229 S Kopali Organics Green (P) GNC Consulting, Inc. 2336 S Accenture 421 S, 1701 S Clarity Systems 2443 S KPI Partners 2523 S CRMOD (P) GoEngineer 2229 S, Accelerate (P) Clicktools 421 S, CRMOD (P) KPMG LLP 1321 S Green Hat 3840 W ActivePrime, Inc. 421 S, CRMOD (P) Cloakware (NBL) 4030 W Kronos Incorporated 2503 S greenEPM Green (P) Acumen Primavera (P) Cognizant 421 S, 1811 S LANSA 3240 W CRMOD (P) Green Marketplace N Upper Lobby Adaptive Planning 143 S Latis Technologies 233 S Colibri LC 541 S Groupware Technology 2015 S ADP 2500 S Lieberman Software Corporation 3514 W CommVault 2514 S Gryphon Networks Corp. 421 S, CRMOD (P) Aguila Consulting 139 S Linium 2618 S, Hyperion (P) Compellent Technologies 2614 S Guardium 3624 W Aldata 3109 W, Motorola (P) LoadSpring Solutions, Inc. 2237 S, Primavera (P) COMPUTER TECHNOLOGY RESOURCES, INC. 2642 S GWOS 3230 W Alicon Group, Inc. 238 S Loftware, Inc. 3108 W CONNEXO 2342 S Hard Dollar Corporation 2333 S, Primavera (P) ALLOut Security JD Edwards (P) Longview Solutions 2528 S Construction Imaging Primavera (P) Harte-Hanks Trillium Software 2622 S Alpha Corporation 3740 W, Primavera (P) LXE Inc. 2519 S Core Services 933 S HCL America, Inc. 2221 S Altova, Inc. 3750 W CORPTAX, Inc. Hyperion (P) Helpstream 421 S, CRMOD (P) Manticore Technology 221 S, S and C (P) Amazon Web Services, LLC 221 S, 3501 W CPM Solutions Ltd. Primavera (P) Hermes Softlab 3137 W MarketSphere Consulting Hyperion (P) S and C (P) CRM On Demand Inner Circle Pavilion 421 S Hexaware Technologies 1127 S Maverick Solutions, LLC 1627 S AmberPoint 3848 W CRMOD (P) Higher Education User Group User Groups (P) MDB Technology Solutions 2627 S American Partners Inc. 2441 S CRMantra, Inc. 1027 S HighJump Software 4012 W Melissa Data 2343 S aMind Solutions LLC. 1827 S Cronin Business Solutions 442 S Hitachi Consulting 2121 S MENTISoftware Solutions 4016 W Analytic Vision, Inc. 2623 S Crowdcast, Inc. Hyperion (P) Hoover’s Inc. 421 S, 1733 S Mercury Technology Group, Inc. 2515 S CRMOD (P) Antenna Software 421 S, CRMOD (P) Crown Partners Hyperion (P) Metaformers 2409 S Hotsos Enterprises Ltd. 2115 S Health Sci (P), Retail (P) CSC 711 S, Comms (P) MHC Software, Inc. 2524 S Fin Serv (P), Health Sci (P) HP 1301 S AOC Solutions, Inc. 3525 W 3109 W, 3337 W Retail (P), Utilities (P) HumanConcepts 2516 S Apex IT 2405 S Motorola (P) CSG Education 3413 W Hyland Software, Inc. 2637 S Application Security, Inc. 3617 W MicroStrategy 2529 S CXO Solutions 2440 S HyperGen Inc. 2243 S Applied OLAP, Inc. Hyperion (P) Mobile Creative Solutions, Inc. Primavera (P) Cyber-Ark Software 3741 W Hyperion Pavilion InterContinental Hotel Apps Associates 334 S More4Apps 2633 S DARC Corporation 2419 S IBM 733 S, JD Edwards (P) Morpheus Technology Group 2340 S, Primavera (P) AppsHosting, Inc. 341 S Data Systems International, Inc. 1311 S, 3109 W IBM Software 727 S JD Edwards (P), Motorola (P) Motorola 3109 W Aquire 2501 S IDC 3311 W dataguise, inc 3408 W Motorola Enterprise Mobility Pavilion 3109 W Arbour Group LLC 104 S Idhasoft 401 S datango Inc. 135 S Motorola (P) Architectural Ceramic Design Green (P) IDS Scheer 2424 S DAZ Systems, Inc. 1033 S MuleSoft 1833 S ArcSight 3512 W Image Integration Systems, Inc. 328 S Napa Mustard Co. Green (P) Delasoft 2621 S JD Edwards (P) Asia Pacific Oracle Users Group User Groups (P) NaviSite Inc. 2522 S Dell Inc. 3809 W ImageSource, Inc. 200 S ASM Technologies Limited 3116 W NAVTEQ 2509 S Deloitte 1511 S Imex Systems Inc. 441 S Assima, Inc. 110 S Ndevr Green (P) DEX 3125 W Imperva 3508 W AST Corporation 222 S NetApp 901 S DigitalGlobe, Inc. 3131 W Independent Oracle Users Group (IOUG) Aster Data Systems (NBL) 3139 W Domain Systems, Inc. 2229 S, Accelerate (P) User Groups (P) Netezza Corporation 3143 W AT&T 701 S Double-Take Software 3515 W Infogain Corporation Retail (P) New Momentum 2619 S AT&T BAC 3109 W, Motorola (P) Eagle Creek Software Services 2607 S Informatica 429 S NextNine 133 S Ataway Corp. 204 S Eagle Productivity Solutions 108 S Infosys Technologies Limited 411 S Noetix Corporation (NBL) 609 S

4 MONDAY October 12, 2009

Exhibitors by Company Name (continued)

Company name booth # Company name booth # Company name booth # Company name booth # Open Text Corporation 141 S PROS Revenue Management, L.P. 2640 S SC&H Consulting Hyperion (P) TITAN Technology Partners 2508 S OpenSpan 136 S Proventeq 115 S Seeburger 2636 S TLC Technologies,Inc. 3144 W OPNET Technologies, Inc. 240 S Psion Teklogix 105 S Self Test Software 220 S TransAmerica Training Management (NBL) 3410 W OpSource 221 S, S and C (P) Pyxis Mobile 3412 W Sierra Atlantic, Inc. 1527 S TurnKey Solutions Corp. 228 S Optimum Solutions 1327 S Q Software Global Ltd. JD Edwards (P) Signum Group 440 S UC4 Software (NBL) 2109 S Oracle Accelerate Pavilion 2229 S, Accelerate (P) QLogic Corporation 2414 S Silver Creek Systems 2241 S Ultimo Software Solution 120 S Users Group (OAUG) Quest International Users Group User Groups (P) Smart ERP Solutions, Inc. 2325 S Univa Corporation 221 S, S and C (P) User Groups (P) Quest Software 335 S, 3701 W SMI - Systems Management Inc. 332 S USJade Corp. 529 S Oracle Develop Pavilion Hilton Hotel Quest Solution 3109 W, Motorola (P) Solix Technologies 2600 S V.L.S. Systems Inc. 3620 W Oracle Development Tools User Group (ODTUG) Rackspace Hosting 221 S, S and C (P) Solution Beacon 3134 W Vela Systems, Inc. Primavera (P) User Groups (P) Ranzal & Associates (NBL) 2101 S Star Analytics Hyperion (P) Ventureforth, Inc. 2632 S Oracle EGBU 3748W RCM Technologies, Inc. 2541 S Stellar Services 3616 W Verizon Wireless 201 S Oracle GoldenGate 3709 W ReadSoft 1427 S SUB3 Management, Inc. Primavera (P) Vertex Computer Systems, Inc. 342 S Oracle HCM Users Group (OHUG) User Groups (P) Red Hat 2129 S Sun Microsystems, Inc. 1101 S Vertex, Inc. 2401 S Oracle User Groups Pavilion W, Lobby Level 2 Sundial Info Solutions Inc 2329 S Parasoft 4020 W ReportsNow JD Edwards (P) VIRTUAL TRADER LTD (NBL) 3126 W Symantec 3609 W Partners Consulting Services, Inc. 208 S RF-SMART JD Edwards (P) Visible Assets 3513 W Primavera (P) Ribbit 421 S, CRMOD (P) SYSTIME 927 S, JD Edwards (P) VIZIYA 2422 S Patni Computer Systems 313 S Right90 421 S, CRMOD (P) TAKE Supply Chain 2415 S VMware 1111 S Perceptive Software (ImageNow) 1933 S Rittman Mead America 124 S Tata Consultancy Services 3823 W Voice-Insight, SA 3109 W, Motorola (P) Perfect Search Corporation 3614 W Rofous Inc. 2433 S TCHO Green (P) Voltaire 100 S Perficient 214 S Rolta 3423 W TEAM Informatics, Inc. 117 S Wavelink Corporation 234 S Perot Systems 3414 W Rolta TUSC 1021 S Team Oracle 3437 W White Springs 421 S, CRMOD (P) Phire, Inc. 130 S Runner Technologies, Inc. 2215 S Teradata Corporation 1727 S Wipro Technologies 1821 S PIKE ELECTRONIC 129 S SA Technologies Inc. 132 S Terillium 239 S WisdomForce Technologies, Inc. (NBL) 3120 W Pillar Data Systems 321 S Saas and Cloud Pavilion 221 S, S and C (P) Texas Memory Systems 1227 S WTA Consulting Primavera (P) PITSS 3850 W Salesforce.com 3119 W The Athene Group 421 S, CRMOD (P) Xactly Corporation 421 S, CRMOD (P) PMOLink (NBL) 314 S, Primavera (P) Salesgenie.com 329 S The Bean Coffee Company Green (P) Zanett Commercial Solutions 1333 S Powder Software 3225 W SamaraTech LLC 109 S The Goal Getters (TGG) Hyperion (P) Zebra Technologies 3109 W, 2423 S Precise 3431 W Samsung SDS 435 S The Hackett Group 1927 S Motorola (P) PricewaterhouseCoopers 911 S San Francisco Herb Co. Green (P) The Remy Corporation 3236 W Zensar Technologies 3401 W Primavera Pavilion Marriott Hotel SAP AG 3325 W The SAVO Group 421 S, CRMOD (P) Zeus Technology 2620 S Progress DataDirect 3608 W Satyam Computer Services Ltd. 601 S Tidal Software 3742 W Zirous 2628 S Project Partners, LLC (NBL) 2009 S, Primavera (P) (Mahindra Satyam) TimeLink 2429 S ZL Technologies, Inc. 3127 W

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Your Technology Area, Your Industry, Your Leaders

Monday, October 12 Oracle OpenWorld General Sessions 11:30 a.m. – 12:45 p.m. Moscone North, Hall D Database Stream Lower Costs with Oracle Database 11g Release 2 Andy Mendelsohn, Senior Vice President, Database Server Technologies, Oracle

2:30 p.m. – 3:45 p.m. Moscone North, Hall D Middleware Stream Oracle Fusion Middleware 11g—Foundation for Innovation Hasan Rizvi, Senior Vice President, Oracle Fusion Middleware, Oracle

Sponsored by 4:00 p.m. – 5:15 p.m. Novellus Theater at YBCA Management and Infrastructure Stream Get the Most Out of Virtualization: Manage Top-Down from Application to Disk Edward Screven, Chief Corporate Architect, Oracle Richard Sarwal, Senior Vice President, Product Development, Oracle John Manville, Vice President, IT, Network and Data Center Services, Cisco

Sponsored by 5:15 p.m. – 6:30 p.m. Moscone North, Hall D Applications Stream Complete, Open, and Integrated Applications for Your Business Steve Miranda, Senior Vice President, Applications Development, Oracle Janet Foutty, National Managing Director, Technology, Deloitte

Industry General Sessions Sponsored by 1:00 p.m. – 2:15 p.m. Palace Hotel, Rose Room Communications and Media Bhaskar Gorti, Senior Vice President and General Manager, Oracle Communications, Oracle Adrian Dilworth, CIO, Vodafone Qatar TK Kurien, President, Communications and Media, Wipro

1:00 p.m. – 2:15 p.m. Westin San Francisco Market Street, Metropolitan II Financial Services Rajesh Hukku, Senior Vice President and General Manager, Oracle Financial Services, Oracle Don Russo, Group Vice President, Oracle Financial Services, Oracle Shanx Ravisankar, Group Vice President, Oracle Financial Services, Oracle

1:00 p.m. – 2:15 p.m. Westin San Francisco Market Street, Metropolitan I Health Sciences Neil de Crescenzo, Senior Vice President and General Manager, Oracle Health Sciences, Oracle

Sponsored by 1:00 p.m. – 2:15 p.m. Westin San Francisco Market Street, Metropolitan III Insurance Rick Connors, Senior Vice President and General Manager, Oracle Chuck Johnston, Vice President, Strategy and Alliances, Oracle Srini Venkatasanthanam, Vice President, Product Strategy, Oracle Jack Dugan, Vice President, North America Insurance Leader, Capgemini

Sponsored by 1:00 p.m. – 2:15 p.m. InterContinental San Francisco Hotel, InterContinental A Manufacturing John Barcus, Vice President, Manufacturing Industries, Oracle Eileen Sweeney, President, CSC Manufacturing Sector, CSC

Sponsored by 1:00 p.m. – 2:15 p.m. Moscone West, Room 3003 Public Sector Mark Johnson, Senior Vice President, Public Sector Sales, Oracle David Wilson, Managing Director, North America State, Local and Provincial Client Service Group, Accenture

Sponsored by 1:00 p.m. – 3:00 p.m. Palace Hotel, Ralston Room Retail Duncan Angove, Senior Vice President and General Manager, Oracle Retail

1:00 p.m. – 2:15 p.m. InterContinental San Francisco Hotel, InterContinental B Services Industries David Anderson, Vice President, Services, Transportation, and Construction, Oracle

1:00 p.m. – 2:15 p.m. Palace Hotel, Concert Room Utilities Roger Duncan, CEO Austin Energy Linda Jackman, Group Vice President, Product Management, Oracle Utilities, Oracle Stephan Scholl, Senior Vice President and General Manager, Oracle Tax and Utilities Global Business Unit, Oracle Guerry Waters, Vice President, Industry Strategy & Marketing, Oracle Utilities Global Business Unit, Oracle

Spin to Win prizes include: Attend a general session for a chance to Spin to Win. Game • Onstage introduction of Shooter Jennings tickets are given at random. Winners must spin the wheel on at the appreciation event Tuesday, October 13, 2009. The game wheel is located in the • VIP appreciation event pass • Callaway irons Moscone West registration area. • Odyssey #1 putter Various game tickets will be awarded at random during each • Big Bertha driver • VIP seating to Wednesday keynotes of the 13 general sessions on Monday. Each game ticket is • iPod nanos redeemable for one spin of the prize wheel. See official rules • Flip Ultra video cameras for details. • Tickets to a Team Oracle airshow • US$25 iTunes gift cards • US$50 Amazon gift cards MONDAY October 12, 2009

Meet the Experts Polecat’s MeaningMine Platform:

Come to Moscone West, Lobby Level 2, and meet with Providing Smarter Market Intelligence Oracle experts from your application areas. By Alison Weiss Siebel CRM 9:00 AM – 10:00 AM This profile is part of the Oracle OpenWorld capabilities required in the MeaningMine platform can Oracle CRM On Demand 10:00 AM – 11:00 AM Show Daily’s Celebration of Innovation series, be found natively only in Oracle Database 11g. If you’re Product Lifecycle Management 11:00 AM – Noon highlighting individuals, partners, and compa- trying to crunch millions of pieces of unstructured data nies contributing to our changing world. every day, Oracle is really the only way to go.” Oracle E-Business Suite Noon – 2:00 pM Applications Tools & Technology It’s always been important for businesses to understand According to Lawn, traditional BI solutions deal only their customers in order to provide the right products with structured data, such as financials, sales, and profit Oracle Application 2:00 pM – 3:00 pM Integration Architecture and services at the right time. Increasingly, to make and loss. This structured data represents just 20 percent these decisions, companies are looking to strategic mar- of all business-relevant information that is generated. The Master Data Management 3:00 pM – 4:00 pM ket intelligence. They’re gleaning insight in innovative MeaningMine platform draws strategic insight from the Supply Chain Management, 4:00 pM – 5:00 pM ways—from external and internal datasources, including remaining 80 percent, unstructured data, to provide the Sourcing & Procurement online national, regional, and trade press; company Web next generation of intelligence for business and govern- sites; blogs; customer feedback; and intranets. ment organizations. One of the companies breaking new ground in help- MeaningMine conveys information to customers via ing companies do this is Oracle partner Polecat, with its a portal. It features a suite of innovative visualizations, Digital Playground MeaningMine market intelligence platform. It not only drawing on concepts developed by artists, art psycholo- Sponsored by BlackBerry gathers data but also uses traditional business intelligence gists, and online game designers. It also provides more- (BI) tools to provide critical contextual insights. The traditional BI dashboard views. Using the portal, com- Join the fun at Oracle OpenWorld’s Digital Playground, goal: help determine market trends, improve brand and panies can assess trends in their business environments where generations collide and the fun begins. We’ll reputation management, and enhance customer service. as well as identify emerging themes that will have an take you back to the days of air hockey and Ms. PacMan Polecat won the Emerging Business Technology impact on their current and future markets. and then whip you 30 years forward to Guitar Hero award at the 2009 Oracle UK Partner Awards for Polecat is potentially changing the BI market, accord- and our Dance Dance Revolution stage, where you can MeaningMine, which is based on Oracle Database 11g, ing to David Rajan, Oracle director of Partner Channels. bust your best retro moves. Enterprise Edition, with Oracle OLAP, Oracle Business “Traditionally, we think of BI as the tool that helps If you’re too busy for gaming during the day, join us at Intelligence Suite Enterprise Edition organizations understand their performance, compliance, the Digital Playground after dark. Guests at Monday’s performance management applications, Oracle Business and governance. Although this internal data is crucial to OTN Night will have exclusive access to the Digital Intelligence Applications, and Oracle WebLogic Suite. business, it is only half the story,” he says. “Companies Playground for after-hours gaming when all the other MeaningMine utilizes Oracle technology to scan such as Polecat, using the underpinning of Oracle tech- booths have closed their doors for the night. OTN 300,000 articles and 4 million blog posts per day. It nology, enable organizations to consider their business in Night is open to all Full Conference and Oracle Develop weaves together social Web analytics, the latest search the context of the market. This will come to be as impor- Attendees. Head for Moscone West, Booth 3147, between algorithms, computational linguistics, and psychographic tant to boards as traditional business intelligence.” 7 p.m. and 10 p.m. profiling. Polecat CEO James Lawn says, “Many of the For more information, visit www.meaningmine.com.

Defining and Refining the Cloud Computing Paradigm Infosys defines, designs, and delivers technology-enabled business solutions that help global 2000 companies succeed in a flat world. Oracle spoke with Chandra Shekar Kakal, senior vice president and unit head, Enterprise Solutions, Infosys, about the future of cloud computing and the promise it holds for reducing fixed IT costs while supporting business solutions that can be seamlessly scaled up or down in real time. www.infosys.com

Q How does Infosys define cloud computing and why is this approach “As the cloud computing paradigm matures, it to IT relevant to current market conditions? will offer a very promising opportunity to get A At Infosys, we define cloud computing as non-owned, globally away from fixed-cost-based IT expense liabilities available IT computing business and infrastructure capabilities. to a demand-based variable cost model that is These capabilities can be consumed in a manner that allows scalability and continuum for variable demand, and through directly aligned to the growth of the business.” utilization-based pricing models. Chandra Shekar Kakal, senior vice president and unit head, Enterprise Solutions, Infosys A Cloud computing trends have a very strong possibility to grow into a disruptive phenomenon, and current market conditions are acting as great enabler for creating the necessary mindset for embracing this model. place for designing and building cloud computing innovations and for promoting business awareness around cloud computing Q How will cloud computing change the standard computing platform concepts across the organization. and what are the benefits of using this model? A Standard computing platforms and cloud computing platforms will Q What core cloud computing strategy/road map is Infosys co-exist for a considerable time—it will be a continuum. The shift recommending for enterprises, and how will that strategy help to cloud computing platforms will start with non-core areas such as customers make the most of this approach to IT? human resources, indirect procurement, loan or policy processing, A There is lot of interest in private, cloud-based strategies, as well and the like. Along with the delivery model changes, pricing models as in moving current IT ecosystems to a highly scalable cloud also will change in the cloud paradigm. Implementing, enhancing, computing infrastructure that uses a pay-as-you-use model. We and maintaining a standard computing platform will, in the new are encouraging our clients to move forward with cloud adoption, paradigm, be carried out on provider platforms. With the cloud as we believe these strategies will help enterprises meet their computing paradigm, it is possible to share many more assets and objective of getting the business processes done. We at Infosys resources, resulting in a larger economy of scale and providing are well equipped to help clients in this journey. seamless scalability, up or down, in real time. Q Infosys already has business process outsourcing–based business Q What are the motivators behind the current adoption of the cloud platform solutions launched in the market. How does that fit into computing model? the overall Infosys cloud computing road map? A The prime motivations behind cloud computing that we‘re A ‘Infosys business platforms’ are based on cloud computing principles, observing are mostly around cycle time for IT services delivery including multi-tenancy and pay-per-use pricing. Our current business and TCO for the IT ecosystem. platforms use enterprise packages such as Oracle Applications and offer an end-to-end business process management solution Q Infosys has a dedicated cloud computing center of excellence (CoE). in a private Infosys computing environment. They integrate with What is the purpose of the center and what types of activities and other private cloud computing environments as well as with clients, programs are in place to support it? standard computing platforms. A The purpose of the CoE is to design and manage the programs for accelerating the complete technology, business, and operational readiness in order to become a leader in this space. It is also a

7 MONDAY October 12, 2009

How Customers Are Benefiting from the Customer Board New Release of Oracle E-Business Suite Members Talk Usability By Monica Mehta

“Oracle customers have increasingly expressed the on Oracle OpenWorld importance of achieving rapid return on their IT invest- ment, in addition to the need to standardize and simplify processes globally throughout the enterprise,” says Cliff Panel Today Godwin, senior vice president for Oracle Applications. By Anna Wichansky, “With Oracle E-Business Suite Release 12.1, we wanted Oracle Usability Advisory Board to provide options for all organizations to choose the focus that makes the most sense for them strategically.” What do a private university controller, a federal laboratory IT manager, an industry During Oracle OpenWorld, several customers are giv- business solutions manager, and a state ing presentations on their experiences and strategies for college administrative director have in upgrading to the latest releases of Oracle E-Business common? They are all concerned about the Oracle Landed Cost Management provides visibility into extended Suite. Hitachi Data Systems discusses how it upgraded supply chain costs. user experience of their coworkers when it comes to enter- from Oracle E-Business Suite Release 11i.10 to Oracle prise software. You can hear these members of the Oracle At this week’s conference, customers will be chatting E-Business Suite Release 12 in record time and under Usability Advisory Board tell how they collaborate with about how they’ve deployed Oracle E-Business Suite. But budget, during today’s “Should I Upgrade in This Oracle to improve that most important but often elusive Oracle’s recent announcement of the availability of Oracle Economy?” session. product quality: usability. They are participating in a E-Business Suite Release 12.1, with the ability for cus- Telegent Systems discusses how it migrated from panel discussion entitled “How Customer Collaboration tomers to achieve business value with several new prod- QuickBooks, Excel, and other homegrown solutions to Improves the User Experience,” today, from 2:30 p.m. to ucts and hundreds of new features, will also be a major Release 12 with Oracle Accelerate, during its session, 3:30 p.m., in Moscone West L2, room 2024. topic of conversation. This latest release provides product “Telegent Systems Implements Oracle E-Business Suite The Oracle Usability Advisory Board was organized enhancements across several areas, including: human 12, Using Oracle Accelerate,” also today. AT&T is giving in 2008 to bring enterprise usability to a whole new resources, supply chain management, procurement, cus- a presentation on how it transformed its finance opera- level through industry, government, and university tomer relationship management, and financials. tions to achieve operational excellence by upgrading collaboration. More than 40 members strong, the to Release 12, during tomorrow’s “AT&T: Accelerating Release 12.1 also features significant new industry- board meets three times a year in various geographic Business Value with Oracle E-Business Suite 12” session. specific functionality advancements for several key indus- locations to discuss major topics of interest related tries, including wholesale distribution, public sector, high Tyco International explains how it used the new to usability. Recent meetings have focused on col- technology, engineering and construction, and more. capabilities of Release 12, coupled with business pro- laboration tools and techniques for enterprise end Release 12.1 offers standalone solutions that comple- cess design, to model the complex needs of general users, mobile applications and platforms, the current ment existing Oracle E-Business Suite Release 11i.10 or ledger, accounts payable, and budgeting for its corpo- Applications Unlimited user experience and road map Release 12 environments. Customers can use these solu- rate unit, at its aptly titled session, “Oracle E-Business to the future, and their favorite topic: end-user produc- tions without having to upgrade to this latest release. Suite 12 Global Financials: A Conglomerate’s Story,” tivity. The board typically invites Oracle executives— A few examples of the new solutions include new value on Wednesday. During the Wednesday session “Oracle such as Peter Wallack, accessibility program director; chain planning solutions for supply chain management, Applications 12 Upgrade at Cisco Systems: Optimizing Vince Casarez, vice president of Product Management Oracle Incentive Compensation, and Oracle Warehouse Downtime,” attendees will learn how the Oracle for WebCenter; and Paco Abrejuan, vice president of Management, as well as integrated analytics from Oracle E-Business Suite 12 upgrade was architected at Cisco PeopleSoft Enterprise—to deliver keynote presenta- Business Intelligence Applications. Systems. Finally, Merial LLC discusses how it imple- tions. This is a working board, and there are discus- mented Release 12.0.6 in “Merial’s Upgrade to Oracle Release 12.1 also delivers significant enhancements sions and presentations by board members in three E-Business Suite Release 12.0.6,” on Thursday. across its global business platform, including a new prod- working groups: Web 2.0 Technologies, Consistency uct called Oracle Landed Cost Management, which will Go to www.oracle.com/openworld and click and Design, and Performance and Integration. give organizations financial visibility into their extended- on the Content Catalog in the Tools menu for more Why is usability so important to these organiza- supply-chain costs. details and location information. tions? The reasons are varied. “At a state university, there are thousands of students and faculty, many of whom are new every year. We want them to be able to use applications with no training, wherever pos- User Groups Help Crack the Glass Ceiling sible. We also need to be in compliance with federal By Bobbie Hartman guidelines for accessibility,” says Carrie Medders, direc- tor of administrative applications for California State Opinions on whether the glass key role in the leadership of OAUG. Four women have University East Bay. ceiling still exists today vary served as president. In fact, one of the early OAUG widely, but Patricia Dues, presidents was a woman, which made an impression Chuck Abell, IT manager for Lawrence Livermore board member of the Oracle on Dues at the beginning of her career. “I remember Laboratory, puts it this way: “If the application is too Applications Users Group thinking that if she can be president, I can be president. difficult and complex, the users lose patience with the (OAUG) and an Oracle ACE, When I was struggling in my job, there were women on learning curve and find other ways to get their job has advice for those who may the board I could turn to. OAUG has done a phenom- done. This can cost you money.” be bumping up against a glass enal job of mentoring women and encouraging them to What is the scope of product coverage for the board? ceiling: join a user group. assume leadership roles,” she says. Jeremy Ashley, vice president of Applications User Patricia Dues Experience (UX) at Oracle, says, “Our emphasis is on “User groups give you the Dues is also quick to point out that the educational getting feedback from the board for next-generation opportunity to be noticed—to participate in an active and professional development opportunities user group products as well as learning lessons from our existing leadership role that maybe you haven’t been able to membership offers are hardly limited to women. “No product offerings based on the board’s broad range of take in your own organization,” says Dues, enterprise matter whether you’re a man or a woman,” she remarks, user experiences. In the past two years, we have been program manager for the City of Las Vegas. “You may “I think it’s critical to join a user group.” be a great source of information sitting in your office, particularly interested in Enterprise 2.0 technologies, but nobody knows it. When you start participating in Not surprisingly, Dues recently received the Oracle such as social networking and tagging; how board a user group, you’re presenting papers, you’re writing Magazine Editor’s Choice Award for User Group member companies were currently using them; and stories—things that can’t help but get you known in Evangelist of the Year. This award is given to a person where they judged them to be appropriate.” the community.” who helps members succeed and groups flourish. The board participates in frequent rounds of feed- Having served on the OAUG board for the past 10 “I’ve been able to venture out and accomplish a great back collection by the Applications UX team, includ- years and as president for 3 years, Dues has firsthand deal,” says Dues. “Through user groups, you can grow in ing online surveys and live focus groups. In-depth experience in how user group membership can be a your field. You can develop a lot of skills, such as leader- technical presentations occur frequently between live real advantage for a woman in the technology industry. ship and public speaking, that you can use for your own meetings, in the form of Webinars sponsored by the “Every organization is different,” she says. “There are a long-term benefit. Performance and Integration Working Group, led by Sherry Mead. lot of companies that don’t have glass ceilings. By par- “Don’t just join,” she adds. “Be involved. If you want ticipating in user groups, being out there and network- to get the most out of your experience, you need to put Come to the session today to meet the board and ing, you find those opportunities. Why stay somewhere something into it. I’ve put out a lot of effort—and a lot engage in an interactive audience panel about Oracle’s if you feel you’re not getting ahead?” has come back to me.” For more information on OAUG, biggest usability challenges, what it takes for your Throughout its 20-year history, women have played a go to www.oaug.org. organization to be on the board, and more.

8

MONDAY October 12, 2009

Bright: How would you define innovation? most companies have. It’s also about always being smart enough to listen to ideas, and if they were good, to give Early Innovator: a Q&A Oates: I like the phrase, “Standing on the shoulders people the freedom to find their way, or not, as the case of giants,” and I think that’s what innovation really is. may be. with Edward A. Oates It’s something that is driven by the type of people who are willing to make left turns somewhere and do Bright: What separates Oracle from the pack when By Marta Bright something absolutely and completely different. Oracle it comes to continuing to be an innovative company? has always excelled at making those hard left turns, Oates: Oracle has always been really adept at showing Edward A. Oates is one of the three and it’s how we changed the game early on. We didn’t co-founders of , customers that there is a need where the users don’t invent relational technology, but we figured out how known in its early days as Software necessarily perceive the need. For instance, the whole Development Labs. Together with part- to apply it, where to apply it, and we took it from what PC industry was really built on, “What we need is a ners Larry Ellison and Robert Miner, was essentially a lab experiment into a commercial bunch of little computers.” Well, if you would’ve asked Oates completely changed the landscape venture—into something that you could replicate, that all the computer users what they needed, they would of practical applications for relational you could make money with, and that could be reliable, have told you they needed faster processors, bigger technology, using it as a foundation to practical, and that people could come to depend upon machines, more reliable operating systems, but what help grow Oracle into one of the world’s for managing their data. they weren’t saying was, “We need a computer on every- Oracle cofounder largest and most successful database Edward A. Oates Bright: What helps keep Oracle on the leading edge body’s desktop.” A point about innovation that I think and business software companies. of innovation? is important to drive home about a company like Oracle Oates graduated with a Bachelor of Arts in mathematics from Oates: I think Oracle has always been good at attracting is that it was founded by technology people who wanted San Jose State University in 1968, and worked at Singer, the to build better technology and wanted to reward other U.S. Army Persinscom, Ampex, and Memorex prior to co- people who are non-conformist, outside-the-box think- ers; people who don’t do things just because that’s the technologists for their ideas. It’s an important part founding Oracle. He retired from the company in 1996 and in of why Oracle is successful. addition to pursuing his passion for music, skiing and videogra- way they’ve always been done. That’s how the company phy, Oates is active in the volunteer community, serving on the was founded. If you look at how Bob, Larry and I put To read the unabridged version of this interview, go to the Board of Directors of the San Francisco Zoological Society and this thing together, a big part of it was driven by a Oracle Innovation Showcase at oracle.com/innovation/ the Tower Foundation Board of San Jose State University. need to get out from under the umbrella of inertia that innovator-edward-oates.html

1988 Transaction Process Subsystem Oracle Timeline Oracle unveils the Oracle Transaction Process Subsystem, a software To view the complete package that speeds the processing of financial transactions. Oracle Oracle timeline, go to: Transaction Process Subsystem opens a new market for the company, oracle.com/timeline primarily benefiting customers such as banks and other financial institutions.

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Although CIOs may not agree on the definition of cloud computing, there’s no denying that it is changing the IT landscape. Oracle spoke with David Hitz, NetApp founder and executive vice president, about what is driving the adoption of cloud computing, what technologies are available to meet demand, and what issues CIOs need to be aware of when building cloud environments.

www.netapp.com

Q: What is driving the adoption of cloud computing? “NetApp’s strategy is to help people who are A: I see two key drivers. One, people want to save money. The second is agility. In a lot of organizations, people complain building clouds. We want to be the storage that there are projects they’d like to do but IT is too busy. They technology partner of choice for their storage have a couple of options, one of which is that they can either and data management needs.” go to external cloud providers and buy from a third party, or IT David Hitz implements a more flexible infrastructure that allows them to Founder and Executive Vice President, NetApp deploy resources more quickly. Either way, it allows companies to get projects underway that they couldn’t do before.

Q: How will cloud computing impact the IT industry in the next three applications. This leads to Oracle VM, which is based on Xen, or to five years? VMware, or Hyper-V. Once you get applications jumping around A: You’ll have multiple ways of solving problems. There is the traditional from one computer to another, how do you make sure they way of buying an application, a computer to run it on, a connection can always get to storage? Suddenly storage has very different to a network, and the storage to manage the data. Another way is to requirements behind the servers. How do you move data from build an internal cloud, which is a virtualized and shared infrastructure one place to another? How you manage it? that multiple people can use. Finally, the third strategy CIOs should The NetApp Data Motion product allows you to encapsulate all the consider is to buy services from an external cloud provider, the true data associated with an application and migrate it someplace else. We outsourcing of applications. Most importantly, don’t expect any of see a very close alignment in the requirements for applications being these three options to go away in the near future. virtualized and the requirements for storage being virtualized. It’s in the storage and data management where we really bring our value. Q: What new requirements must the IT infrastructure satisfy to create a cloud environment? Q: What new technological direction is NetApp planning for the next A: One of the key requirements, especially in big clouds, is the two to three years that will further drive cloud adoption? security of multiple users sharing the environment. And because A: We’ll be shipping the Data ONTAP 8 family of our operating system cloud computing is a purchase or contract relationship, the ability for storage systems. It is an operating system designed to share to define and meet service level agreements is also critical. data over multiple storage systems and manage it efficiently and easily. We’ll also be offering a lot of tools to manage virtual data Q: What is NetApp’s cloud strategy? centers. People are taking their existing data centers and putting A: NetApp’s strategy is to help people who are building clouds, whether them into a virtual environment, but they still have the same that’s an internal cloud that an enterprise might build for its own challenges they had before: installing a new application and tuning internal customers, or a large-scale external cloud like Oracle’s Austin applications—yet now it’s in a virtual environment with additional data center. (NetApp is the storage behind all of Oracle On Demand.) requirements. That’s why we focus on tight integration with specific applications. A lot of the features that we’re releasing Q: What unique technology does NetApp offer for cloud deployment? are things Oracle requested from us that we collaboratively A: Typically with cloud, people start from the server perspective, developed. For me, it’s fun to see them come to fruition. seeing how they can share a collection of CPUs among more

10 MONDAY October 12, 2009

Customer Feedback Boosts Enhancements in Oracle Policy Automation By Heike Lorenz

Around the world, governments are facing countless tighter integration with Oracle’s Siebel Case Management. Panel: Transforming Government Service Delivery,” challenges in delivering services that meet public Policy owners are now able to write rules in Microsoft today from 5:30 p.m. to 6:30 p.m. in Moscone West expectations. These challenges include skills shortages Word and Excel and integrate them directly into Siebel Level 3, room 3003. and shrinking budgets, compounded by a lack of agility workflows, ensuring that all users are applying the in their IT departments. Oracle Policy Automation helps most-current rules. Case workers also benefit from the Bookbeat governments overcome these challenges and provide enhancements, because they can generate benefit plans by improved services to citizens. using case data history, knowing that they can pull audit Applied Oracle Security: reports on any eligibility decision made. Developing Secure Database The latest improvements in Oracle Policy Automation, and Middleware Environments in Release 10.0, are a direct result of customer feedback. To learn more about Oracle Policy Automation, stop For example, agencies are seeking greater flexibility by session S311703, “Oracle iGovernment Customer By David Knox, Scott Gaetjen, for delivering self-service so that citizens can interact Hamza Jahangir, Tyler Muth, on their own terms. Oracle Policy Automation enables Patrick Sack, Richard Wark, government agencies to enhance customer-centric service and Bryan Wise delivery through a consistent multichannel approach— (Foreword by Edward Screven, Chief Corporate whether citizens interact with the government online, Architect, Oracle) by phone, or face to face. This enables citizens to deter- mine the benefits or services for which they are eligible Publisher: McGraw-Hill Professional through a channel that suits their needs. ISBN: 9780071613705 List Price: $59.99 With Oracle Policy Automation Release 10.0, govern- ment agencies can seamlessly integrate questionnaires into Leading Oracle security experts show you how to develop their public Web sites. These questionnaires ask precisely secure applications for the Oracle environment in this targeted questions and quickly respond to the informa- Oracle Press guide. Applied Oracle Security explains how tion provided to give detailed and personalized advice. to maximize the security capabilities in Oracle Database, Government employees in charge of policies can use Oracle Oracle Database Vault, Oracle Identity Management, Oracle Policy Automation to author the screens and flow of the Application Express, and Oracle Business Intelligence Suite. deployed questionnaires, so citizens are assured that they Protect your data and applications by using the proven are receiving the most-current information at all times. strategies inside this authoritative resource. Handling complex eligibility cases is now easier with Book signing: Tuesday, October 13, 3:00 p.m., the latest version of Oracle Policy Automation, which offers Integrating questionnaires with Oracle Policy Automation Release 10.0. Oracle Bookstore (Moscone West, Level 2)

Session Additions and Updates (continued from page 3)

Cancelled Sessions Track Title Session Day / Time Location Retail Unlocking Value Opportunities S311971 MON 2:30 pm Palace Hotel Ralston Room

Financial Management Dolby's Successful Global PeopleSoft 9 Financial Management Upgrade S309947 MON 4:00 pm Moscone West Room 3007

Retail Spanning the Divide S311987 MON 4:00 pm Palace Hotel Ralston Room

Identity Management Identity Management in Healthcare: A Success Story S309264 MON 5:30 pm Marriott Salon 9

NEW ORACLE Demos Demo Area Name Subarea Demo Title Work Station ID Applications CRM on Demand Oracle CRM On Demand S-097 Applications CRM on Demand Oracle CRM On Demand S-099 Industries Communications and Media In-Store Excellence for Communications HPC-009 Management and Infrastructure Oracle Enterprise Manager Real User Monitoring with Oracle Enterprise Manager W-129 Management and Infrastructure Oracle Enterprise Manager Siebel CRM Application Management S-098 Middleware User Experience User Experience/Usability Feedback HHD-002

Location Changes for Oracle Demos Demo Area Name Subarea Demo Title Work Station ID Management and Infrastructure Oracle Enterprise Manager End-to-End Application Management W-132 Management and Infrastructure Oracle Enterprise Manager Oracle WebLogic Server Management W-130 Management and Infrastructure Oracle Enterprise Manager SOA Management with Oracle Enterprise Manager W-131 Middleware Business Intelligence Oracle Business Intelligence W-084 Middleware Business Intelligence Oracle Business Intelligence Applications for CRM W-091 Middleware Business Intelligence Oracle Business Intelligence Publisher W-083 Middleware Business Intelligence Oracle W-079 Middleware Business Intelligence Oracle Essbase W-080 Middleware Business Intelligence Oracle Financial Analytics W-085 Middleware Business Intelligence Oracle Human Resources Analytics W-086 Middleware Business Intelligence Oracle Procurement and Spend Analytics W-087 Middleware Business Intelligence Oracle Project Analytics W-088 Middleware Business Intelligence Oracle Real-Time Decisions W-089 Middleware Business Intelligence Oracle Supply Chain and Order Management Analytics W-090

Cancelled Oracle Demos Demo Area Name Subarea Demo Title Work Station ID Industries Health Sciences Shared Health Information Exchange HWH-006

11 Thank you

Thanks to all these user groups and communities of user groups for their active support of Oracle OpenWorld.

Oracle encourages all customer attendees to engage with these user groups throughout the week in their sessions, at their pavilion, and during the various networking events. LearnOracle the encourages value of affiliation all customer with a atcommunittendees toy of engage active with andthese informed user groupspeers. throughout the week in their sessions, at their pavilion, and during the various networking events. ForL earnmore the inf vormationalue of af onfiliation Oracle with’s user a communit groups visity of active orandacle.com/t informedec peers.hnology/community/user_groups

For more information on Oracle’s user groups visit oracle.com/technology/community/user_groups

Copyright © 2009, Oracle and/or its affiliates. All rights reserved. Oracle is a registered trademark of Oracle Corporation and/or its affiliates. Other names may be trademarks of their respective owners. 09025306