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Audi allroad® Revival, new S models and A8 engine offerings move: offerings engine A8 and S models new Revival, allroad® Audi Audi magazine/edition 103

drive ← fuel rail

Audi Sport performance: The S6, S7 and S8 accelerate past conventional thinking

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Swarm technology and extreme road testing inspire: testing road extreme and technology Swarm The Audi allroad legend returns in style

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An Audi thank you.

While this might sound familiar, it’s a story we never As always, we love to hear from you, our readers tire of telling: Audi is celebrating a nice stretch of record and our customers, so don’t be shy about writing. Tell us success. But instead of listing the record sales months and what you like and even what you don’t. We are listening. growth, I’d like to take this opportunity to thank you, the Audi owners, the Audi magazine readers, the dealers and the service technicians—everyone in the entire Audi family. We truly could not have done it without you.

In this issue, we are celebrating Audi Sport®, specifi- cally the unveiling of the 2013 S6, S7, S8 and RS 5. Each of these remarkable, progressive performance vehicles has its own individual character, but beyond that, they all rep- Scott Keogh resent the powerful capabilities of Audi Sport overall. We President are very excited to provide a full suite of S models to give Audi of America, Inc. performance enthusiasts the definitive Audi take on power.

We’re also going to continue to showcase progressive technologies. In this issue, we’re diving down into swarm technology, a biologically derived sensory system based on the mass movements of flocks of birds and schools #1 of fish. We are working on ways to use that kind of instant reaction to help prevent accidents on the road. And since we’re Audi, we never forget about luxury, either. In this issue we are taking a look at Audi exclusive colors, which can be PERFORMANCE ordered for any Audi model. We are always happy when our customers want to express their individuality.

Finally, we’re continuing to champion those who are IS EVERYTHING. dedicated to progress. One article takes a look at people who MORE PGA TOUR PROS PLAY TAYLORMADE DRIVERS THAN have given their time and effort (and investments) to help CALLAWAY, CLEVELAND, COBRA, NIKE AND PING COMBINED. rebuild New Orleans and its economy since the devastation of Hurricane Katrina seven years ago, while another delves into the simple pleasure of tracing the origin of every ingredient in a perfect meal.

taylormadegolf.com @taylormadegolf /taylormadegolf Photos: Audi USA News

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Audi news 04 New models, new technology and newsworthy events. drive move inspire

Can’t spell sport Meet the world’s fastest Color me impressed 54 Preserving history 66 For those who dream, faraway Kids’ space 96 without an S 12 professionals 40 Inside the colorful world of Audi You might be able to pickle a does not exist 80 Games and more to keep kids Audi heightens every moment For the instructors at the Audi exclusive options. perfect moment in your life too. As the first Visual Strategist for busy on your next road trip. with a trio of powerful new per- sportscar experience, life isn’t NASA’s Jet Propulsion Labora- formance cars. Introducing the always lived at 100 mph. Just Aerodynamics 58 Teeing off at quattro Cup 70 tory, Dan Goods knows he has to Cult objects 98 S6, S7 and S8. most of the time. We might not be able to break It’s the season for the world’s produce art that asks some big An intriguing selection of global Newton’s laws of motion, but largest amateur tournament, so questions. oddities and one-of-a-kind gifts. A new legend unfolds 22 Google Earth™ 44 maybe we can slide around we decided to give the players a Legendarily dedicated owners See how, in fact, you can get them. few tips on wedge work. High and low 86 Cult apps 100 discover that the new Audi there from here with Audi A look at some of the people who Finding your next Angry Birds. allroad® takes the rugged road to connect™. Two steps to connectivity 62 In the clouds 74 have helped make New Orleans their hearts. Pick your phone and pick your Less than ten years ago, Bhutan a community again in the seven Swarm technology 46 car. Get all the benefits of didn’t allow travelers. Since then, years since Hurricane Katrina. High five 30 Audi engineers look at how the BLUETOOTH® connectivity. the small Buddhist kingdom in Meet the Audi RS 5, the perfor- biomechanical impulses of fish the Himalayas has started letting Owners’ spotlight 94 mance car that makes the hardest and birds hold promising leads tourists in to see what just might A look at a few distinctive Audi racing enthusiasts swoon. to a safer automotive future. be Nirvana on Earth. afficionados and the vehicles that move them. Accelerated thinking 34 Xtreme 50 The Audi A8 engine variants each You probably won’t see Karl tell a powerfully progressive Hofer on the road. Because he’s story. on tougher ones.

02 / content s / Audi magazine Audi magazine / 03 New s New models, new technology and company news. It’s the most wonderful time of the year Although 33-year-old Swede Mattias Ekström finished third during opening weekend of the DTM season in late April in Hockenheim, Germany, he’s still looking forward to a big, big season. “Of course, it is disappointing,” Audi flagship takes the ultra-luxury market by storm said Ekström. “Today, we simply weren’t quick enough and I made a mistake. The Audi A8 was recognized at the first annual Connected World Magazine Connected Car of the Year awards’ inaugural award The result hurts a little bit, but surely, we will get chances to win.” ceremony, in the ultra-luxury segment. Some of the things that were taken into account for the awarding process were the safety It will certainly take more than a third-place finish to discourage title of hands-free technologies, the convenience of voice controls, emergency response systems, navigation features, and infotainment defender and eight-time champion Audi from their chances this year. Why? systems with connectivity to peripheral devices. Audi connect™ and its integration with Google Earth™, Google Voice™, and Google The Audi A5 DTM. As the fourth model to be fielded by the brand in the DTM, Maps Street View helped propel the A8 to victory by making navigating the interface and all of the interior systems simple and intuitive. the Audi A5 replaces the A4, the model that won four of the last seven DTM Furthermore, Audi made the A8 a mobile hotspot capable of pairing up to eight Wi-Fi™–enabled passenger devices to help keep titles for the team. you connected almost anywhere you go. The available Executive Rear Seating package adds an extra touch of elegance and technology Notably lower and sturdier than its predecessor, the body of the with dual 10" screens with individualized controls, power rear single seats with massage functions, a small refrigerator between the rear A5 DTM is about 16.4 feet long, 6.4 feet high and 3.8 feet low. While the seats, and rear-seat ventilation. And let’s not forget the four engine choices—to suit any driver—which helped push the A8 to the top. vehicle uses the same engine as the A4, the transmission now operates via paddle shifters on the steering wheel. That level of precision as compared to conventional manual gearshifts effectively quadruples mileage up to almost 15,000 miles. Couple this revolutionary new model with the youngest driver lineup in the 2012 DTM, and it seems the Audi racing team will have a lot to be confident about this year. Catch all the races in the U.S. online at www.speed2.com.

Audi Le Mans prototype excels in 2012 sports car season As the 2011 Le Mans–winning Audi R18 TDI® took the checkered flag for the 2012 Mobil 1 Twelve Hours of Sebring in May this year, the legendary raceway was simultaneously playing host to some exciting new Audi racecar prototypes. Much of the pre-season excitement had been centered on the diesel/electric hybrid version of the R18, which had had its debut run at the FIA World Endurance Championship round at Spa-Francorchamps in Belgium earlier in the month. This Audi R18 e-tron® quattro® combines the mid-engine 3.7-liter V-6 TDI® that drives the rear wheels with an electric motor that drives the front wheels—a new take on the much-touted Audi quattro® all-wheel drive. More recently, in mid-June, Audi Sport Team Joest ran the 24 Hours of Le Mans, running two hybrid cars within a four-car effort. Audi teams finished 1st, 2nd, 3rd and 5th. With the addition of this groundbreaking new hybrid platform coupled with the tried and true R18 TDI® vehicles, it is clear that Audi is still the one to beat.

With 16 consecutive months of record sales, Audi puts the top three luxury makers on notice Audi sales continue to rise. Conventional knowledge tells us there are three leaders in the American luxury segment, but with more than 16 consecutive months of record sales for Audi of America, conventional knowledge may need to be rethought. In May, Audi sold 10 percent more than in the previous year—11,503 cars in the U.S. Worldwide, more than 600,000 cars were sold in the first five months of the year, putting Audi on target to sell some 1.4 million cars across the globe in 2012. New car sales of the Audi A6 continue to play a significant role in this success, as did U.S. sales of Q5 and Q7 SUV models this summer. The new redesign of the A4 and A5, as well as the continued momentum spurred on by the A7, are poised to help Audi continue to break sales records in the U.S. and around the world. Audi is stepping up as a major player in the luxury market segment, and though U.S. market share is still low compared to their biggest rivals, Audi sales momentum is still on the rise.

0 4 / news / Audi magazine Audi magazine / 05 Soundly engineered acoustics We’re all accustomed to the roar of an internal combustion engine, but what happens when your engine turns into a motor? With electric motors now powering some very impressive vehicles, the challenge now is to make the vehicle feel, and sound, more natural. Ladies, start your engines … Sound engineers are an integral part of this process, and no company is leading the push quite like Audi and the Audi e-tron® line. On April 1, at the 2012 Japanese Super GT Championship at Okayama, 25-year-old Swiss sensation Cyndie Allemann became Electric motors are by nature very quiet since there isn’t the combustion of a standard gasoline engine, but therein also lie the first woman to race an Audi R8 LMS. In doing so, she joined an elite group of female drivers who have made their mark on the problems. First is the problem of training the brain to get used to not having the sound. Recall when hybrid technology first came sport in an Audi vehicle. into the fray: when the engine cut off at a red light, drivers got nervous, as if they were stuck dead on the road. More important, Audi has produced several legends thanks to the brand’s unwavering support of women in racing. From France’s famed Michèle without sufficient engine noise, drivers are more likely to speed, creating greater risk of accident, and passersby could be injured Mouton, the first and only woman to win a World Rally Championship round (in 1982), to Tamara Vidali, the talented Italian driver without the benefit of hearing a vehicle coming their way—imagine, for instance, a child chasing a ball into the street. So the Audi who enjoyed great success in Super Touring Car racing in the 1990s, Audi has fostered generation after generation of übertalented e-tron sound engineering team is concerned with developing not only a sound that will satisfy the driver, but also one that keeps female racers. “Michèle Mouton and Tamara Vidali clearly demonstrated that a woman can come out on top very well in a sport everyone around the driver safe. dominated by men,” explains Head of Audi Motorsport, Dr. Wolfgang Ullrich. With a ninth-place finish in her first weekend in the GT300 class of the 2012 Japanese Super GT Championship, it seems Cyndie Allemann is more than ready to carry on this important Audi tradition.

Audi across the ocean The Audi Sailing team was ready to take on the world this summer as three-time Olympic champion Jochen Schümann and the rest of the German-French sailing platform “ALL4ONE” set sail at the Trofeo Conde de Godó in Barcelona in May, carrying the Audi colors for the third year in a row. It was a tough but encouraging start to the season. The team is gearing up to compete at Kieler Woche, followed Audi uses 3D technology to premiere the new A3 in Geneva by the Royal Cup and Copa del Rey, and finally the Valencia Cup. The stylish and refined new Audi A3 wasn’t the only Audi debut that stunned the masses at the International Stephan Kandler, CEO of ALL4ONE, is excited for the oppor- Geneva Motor Show. To help premiere the redesigned A3, Audi used a new 3D technology called A3 Dimension. tunity to bring fresh talent to the team, especially one that has been The video display wall for A3 Dimension consists of 25 displays that provide a unique spatial impression to the sailing together for several seasons: “Sailing in these regattas will viewer. The new technology allows three-dimensional images to be presented with greater brilliance and clarity. People enable us to have some new faces on board around the core team, and objects appear to viewers as realistic pop-outs and seem close enough to touch. And making use of this innovative who has been sailing together for a few years now. It has always been technology was the 3D film “Where’s Rocky,” which stars factory driver and 2010 Le Mans winner Mike Rockenfeller. one of the main goals of our platform to bring up new talents. It is a “With A3 Dimension, we are using an innovative technology that represents the new generation of the Audi A3,” great opportunity for us to build with continuity and to prepare the said Toni Melfi, Head of Communications for AUDI AG. “The 3D films allow our cars to be experienced dynamically and future of sailing.” in motion at the exhibition stand. This particular type of presentation has never been seen before.” The introduction of the redesigned A3 using this innovative technology is just another example of how Audi is leading the automotive industry into the future.

Never miss a beat. For the latest in Audi news, visit pulse.audiusanews.com. Photos: AUDI AG, Audi USA News, Eric Gilbert Audi USA News, AG, Photos: AUDI

06 / news / Audi magazine Team German engineering you can park in your kitchen. There’s a reason people are driven to seek out German machines.

Publisher Audi of America, Inc. Anthony Foulk / Mark Fruechtnicht / Martim Galvao / Audi magazine proudly employs an environmentally sustainable 2200 Ferdinand Porsche Drive Jessica Gessner / Ricky Goyal / Bridget Hanrahan / printer that is FSC-certified. Herndon, VA 20171 Samar Hatam / Barry Hoch / Scott Keogh / Wayne Unsolicited contributions become the property of Audi magazine. (800) FOR-AUDI Killen / Doug Kushin / Hannah Lauer / Andrew Lipman / No part of this magazine may be used or reproduced in any man- [email protected] Gigi Martinez / Erik Mathes / Carrie Murray / Michael ner whatsoever without written permission. If any copyrighted Patrick / Andrea Santilli / Ben Sedillos / Amanda material has been overlooked, necessary arrangements shall be Audi Managing Editor Gigi Martinez Sims / Bradley A. Stertz / Scott Swensen / Cristian made to receive appropriate consent. All efforts have been made to ensure that all material is accurate at time of printing for U.S. Torres / Thomas Uen market unless otherwise specified. For more information, please US Edition / Execution designory. contact Audi magazine at 2200 Ferdinand Porsche Drive, 211 East Ocean Blvd., Suite 100 Contributing Writers Herndon, VA 20171. Long Beach, CA 90802 US Jay Brida / Sarah Ferguson / Jordan Mackay / (562) 624-0200 Steven Michail / Kit Smith All rights reserved. © 2012 Audi of America, Inc. “Audi,” all model names, “Audi connect,” “Audi Sport,” “Audi cylinder www.designory.com Germany Elaine Catton / Lisa Füting / Christian on demand,” “e-tron,” “FSI,” “MMI,” “quattro,” “Singleframe” Günthner / Agnes Happich / Ute Junker / Hermann J. and the Singleframe grille design, “S line,” “S tronic,” “TFSI,” Editor in Chief Jay Brida Müller / Daniel Schuster “Truth in Engineering,” and the four rings logo are trademarks Exclusive for Audi magazine readers Creative Directors Ulrich Lange / Kathy Chia or registered trademarks of AUDI AG. “TDI” is a registered Receive a Tassimo single cup home brewing trademark of Volkswagen AG. All other trademarks are the Art Director Anashe Abramian Cover Art Audi AG 1 property of their respective owners. Some European models system with purchase of any Bosch appliance. Designers Mande Calhoun / Hera Cheung shown. Some features may not be available at time of order. Program Manager Jackie Diener Print Coordination Wes Filipek / Mark Bavolack / Project Manager Crystal Gilbert Sergio Rodriguez Product Strategists Andrew O’Brian / James Carreras / It’s time to give your American kitchen a German accent. It’s not enough Above: In the Audi light tunnel ... Chad Gallion International Coordination Audi AG Robin Ruschke that we’ve been named the #1 and #2 dishwasher by a leading consumer The person holding the flashlight simulates an Art Producer Kristen Miller Project Director Anja Weinhofer oncoming vehicle. Corresponding sections of the publication ten times. At Bosch, we strive to deliver the same quality and Production Manager Truda Kinniburgh Central Coordination & Editing, LED headlights immediately dim their light in efﬁ ciency throughout our entire line. It’s the result of our German engineering Production Artist Mark Lugenbuehl International Coordination Fleur Cannas this area, to help lessen glare for the benefit of heritage. Offering wall ovens with the fastest pre-heat available.2 Preserving your Copy Editors Jim Mills / Jeff Nelson oncoming drivers. Senior Account Director Chris Vournakis For Subscriptions (800) FOR-AUDI produce up to twice as long3 through advanced refrigeration technology. And, Account Supervisor Nicole Zion of course, building a dishwasher that’s quieter than rain. What others think is Account Manager Sella Tosyaliyan For Advertising Inquiries innovative, we’ve always called German engineering. www.bosch-home.com/us Account Coordinator Adriana Molina [email protected]

Editorial Board Loren Angelo / Logan Brunson / Talk To Us Do you have any suggestions or topic 1 Offer valid for purchases made 09/01/2012 through 11/30/2012. Offer valid with any concurrent Bosch promotion. Must Robert Cameron / Nancy Chesley / Denni Chu / Chris requests? Even if you’d just like to register a change purchase one select Bosch home appliance to qualify. For details on how to receive your exclusive Tassimo single-cup home

Ciccone / Dana Cizmadia / Doug Clark / Jeff Curry / of address, we’d love to hear from you. Write to us at: Magazine The Audi Technology Photo: Encounter, brewing system, visit http://boschappliances.audioffer.com. There you can register, see a list of models eligible for this offer, Larissa Felice / James Fleenor / Amy Ford / [email protected] and print a redemption form. Mail the redemption form, a receipt that shows proof of appliance purchase, and a photocopy of your Audi vehicle registration to the address shown at http://boschappliances.audioffer.com. 2 Claim based on wall ovens exceeding 4.2 cu ft in capacity. 3 VitaFresh® results are based on an independent study performed against Bosch 08 / team / Audi magazine conventional refrigerators. © 2012 BSH Home Appliances. → The Audi allroad® Revival unfolds | On the slopes—and in the magazine. 22

→ S6 → S7 → S8 drive

→ → Making every moment more powerful | Audi introduces the S6, S7 and S8. 12

→ Some streets are making some tracks envious | A look at the RS 5. 30

10 / drive / Audi magazine Audi magazine / 11 Eight cylinders for sporty driving and outstanding performance. Can’t spell sport without an

Audi S6, Audi S7, Audi S8: As well as impressive looks and extensive equipment features, all three have a completely new engine. Thanks to Audi cylinder on demand™ engine efficiency technology, which switches from eight cylinders to four, as needed, the 4.0-liter TFSI® offers outstanding performance. By Hermann J. Müller

12 / drive / Audi magazine Audi magazine / 13 Four cylinders for efficient driving S at low revs.1

Four of the new 4.0-liter TFSI® engine’s eight cylinders deactivate in part-load mode. The remaining four operate under higher load—and more efficiently.1

S is the abbreviation used by almost every auto 6 manufacturer to mean sport. But with Audi, that one letter means more: more power, more features, more character and more technology, as evidenced in the new line of S models. Distinctive design features, progressive engines and innovative efficiency technology make the latest members of the S family high-performance athletes in an unmistakably high-end outfit.1

Perhaps the most important feature of the new models is concealed beneath the hood: the 4.0-liter TFSI. This completely new V8 is immediately recognizable by a design feature normally found exclusively in motor racing. Like the Le Mans–winning Audi R18 TDI®, the new 4.0-liter TFSI has its “hot side inside,” which is how engine designers describe having the exhaust manifolds not flanged to the outside of the engine but emerging from the V angle between the cylinder banks. The advantage of this design is reflected especially in improved thermodynamics. To put it simply, you get better engine response. And thanks to the turbocharg- ers, also located between the cylinders, the four-liter engine achieves remarkable performance figures: 420 horsepower in the Audi S6 and Audi S7, and up to 520 horsepower in the Audi S8, all guaranteeing outstanding performance. >>

14 / drive / Audi magazine Audi magazine / 15 But Audi cylinder on demand™ is the real name of the game here. Noting that high-power engines are often operated in more subdued, daily driving conditions, consum- ing an unnecessarily large amount of fuel in the process, our engineers took the logical step of switching off four cylinders under these circumstances, thus allowing the remaining cylinders to work more efficiently. This means that the eight-cylinder engine runs alternately on eight or four cylinders, depending on your performance requirements.1

The active noise cancellation system analyzes possible unwanted sounds and emits an out-of-phase “anti-sound” to ensure acoustic comfort in the interior.

To rule out any impairment to ride comfort due to S typical four-cylinder operation, the engine sits on bearings that actively counteract undesired vibrations and low-frequency droning noises. In addition, acoustical comfort in the vehicle is ensured by an active noise cancellation system that eliminates unwanted noise from individual speed-dependent frequencies, similar to special aircraft headphones. Four microphones integrated into the roof liner measure the unwanted sound and emit an out-of-phase “anti-sound” that combines with and thus cancels out the original sound. Even if you listen intently, there is no change in the meaty tone of the eight-cylinder as it switches to four-cylinder mode. The only thing you notice is the color of the fuel consumption indicator in the cockpit 7 display changing from gray to green. >>

16 / drive / Audi magazine Audi magazine / 17 The efficiency of TFSI® is highly remarkable for an engine of this size. At a constant, moderate speed on a flat highway, the fuel consumption when in its four-cylinder configuration is significantly lower than it is in conventional eight-cylinder mode. But put your foot down and you won’t be disappointed. In a flash, the four turns back into an eight, delivering acceleration that leaves nothing to be desired.1

The fuel consumption when in its four-cylinder configuration is significantly lower than it is in conventional eight-cylinder mode. But put your foot down and you won’t be disappointed.

The outward appearance of the Audi S6 and Audi S S7 is no less impressive. The distinctively styled Audi Sin- gleframe® grille dominates the front view, which can be made even more impressive with optional full LED headlight technology. The silhouettes stand out with aluminum-look exterior side mirrors, special body-color rocker panels, black brake calipers and large S-design 19" wheels, while larger spoilers (on the Audi S6 only), oval twin tailpipes and a dif- fuser with offset blade impart elegance and dynamism to the rear ends of the Sedan and the Audi S7 five-door Coupe. >> 8

18 / drive / Audi magazine Audi magazine / 19 The Audi S8 is an even more impressive sight: standard full LED headlight technology, an Audi Singleframe® grille with eight distinct horizontal slats, and 20" (or optional 21") wheels reveal that this is an exemplary vehicle indeed, and just what one would expect of the Audi flagship.

The Audi flair is also evident in the interior. Special sport seats covered in exclusive Lunar Silver Valcona leather with diamond quilting and contrasting stitching, instrument inserts in stylish gray, and aluminum-look shift paddles and pedals create elegant accents in the interior of the Audi S8. The same is true of the sporty leather-covered multifunction steering wheel and the chic ambient lighting. In the Audi S6 and Audi S7 too, the pedals are aluminum-finished, and the S logo decorates the door sills, the seats, the leather-covered multifunction sports steering wheel, and even the ignition key. Passengers in the back of the Audi S7 are seated in particularly sporty style—instead of conventional seats, there are two sport seats integrated into the rear bench, mirroring the front seats right down to the details. The new S models also meet the highest standards in terms of suspension. Standard Audi adaptive air suspension—sport, in conjunction with the innovative Audi drive select system, helps ensure a perfect compromise between grip and comfort. Permanent quattro® all-wheel drive with sports differential helps optimize traction, while the dynamic steering system lives up to its name, offering precise steering feel and optimum road feedback. All of these things convey an agile, dynamic and efficient drive: what Audi means by “Truth in Engineering.”1

Strictly speaking, in view of their numerous good qualities, the new models should be given more elaborate letter names—such as EEEIDAS for elegant, exclusive, efficient, innovative, dynamic, agile sportiness.1 But Audi will just be sticking with the one: S is stunning. //

Meaty engine: The new 4.0-liter TFSI

Four liters’ displacement spread over eight cylinders—even the basic statistics of this engine are promising. But more impressive still is the horsepower of the most powerful version, reserved for the top-of-the-line Audi S8. The power curve rises linearly and reaches a peak of 520 horsepower at 5,800 revs of the crankshaft, while the torque curve is hardly a curve at all. Just above idle speed, the turbocharged engine effortlessly hits 295 lb-ft, and after that, the curve becomes a straight line: the huge maximum torque of 481 lb- ft is available over virtually the entire rpm range. The other version of the 4.0-liter TFSI® is almost as lively. With 420 horsepower and a peak torque of 406 lb-ft, the engines in the Audi S6 and Audi S7 are also fittingly powerful and efficient.1

1 See www.fueleconomy.gov for EPA estimates. Your mileage will vary. AG Photos: AUDI

20 / drive / Audi magazine Audi magazine / 21 A new legend unfolds

A crowd of enthusiasts converged on the posh alpine town of Park City to celebrate the revival of the allroad nameplate.

Photography by Eric Schramm and Karl-Heinz Lange Written by Kit Smith

As enormous floodlights highlighted the massive sculpted moguls, U.S. Ski Team Jump ahead four years since allroad last graced our star and Olympic medalist Heather McPhie American roadways: It is now poised to make a comeback lined herself up in the starting gate, dug her with the introduction of the 2013 Audi allroad. But prior to poles firmly into the snow, took a deep breath, this legendary vehicle being reintroduced to the masses, and on cue, hurled herself down the course in Audi decided to reward ten of its most dedicated fans with a spectacular display of perseverance and ath- a once-in-a-lifetime luxury ski trip, and an opportunity to be leticism. As she crossed the finish line ahead some of the first Americans to get behind the wheel. Read of her opponent, there were already people on, as these die-hard fans and soon-to-be ones alike get their standing in the victory circle—longtime owners chance to be up close and personal with the new allroad at of the legendary Audi allroad®. one of the country’s premier ski destinations …

First introduced to the U.S. market in On a classically crisp February day in the shadow of 2001, the Audi allroad immediately spoke to a the towering Wasatch mountains of Utah, Audi executives, segment of the car-buying population that had a few lucky contest winners, and a crowd of enthusiasts been discounted in the luxury vehicle market for converged on the posh alpine town of Park City, about 35 far too long. Its rugged appearance and refined miles east of Salt Lake City, to partake of the fresh mountain sensibility made for a unique and intriguing air, marvel at skiers competing in the Visa Freestyle Inter- platform. But it was its undeniable capability national, and celebrate the revival of the allroad nameplate that truly won its fans over. at the Audi allroad Revival event. >>

Separate along perforation for allroad poster → → → → In August 2002, I was just about to turn 40, getting John Virnig ready to celebrate our first wedding anniversary and seven months pregnant! My beloved husband arrived Bernard Bornhorst home from work on a beautiful summer day in Hood River, Oregon, gave me a kiss and handed me a set of keys, saying, “Honey, happy anniversary and happy birthday. Oh, and by the way, to celebrate the birth of My most memorable mile was part of a forest service The day started out routine enough, but by lunch my our first child, come outside and see how we are going road excursion from the upper Blue Lake to Red Lake in company was sending people home and by 5 pm, Craig and to safely bring him home from the hospital!” It goes California. After uneventfully completing about half of there was over eight inches of snow on the ground without saying I was stunned by the gorgeous brand- Michelle Sabina this trip, I was stopped by several rock shelves. These with the wind picking up. I helped get cars unstuck new 2002 Audi allroad® in our driveway. looked to be about 18 inches high. I almost turned from the parking lot on my way to my allroad, then around for fear of high centering or hanging up the drove past cars, trucks and SUVs all unable to make rear body upon descending these. However, I pushed headway on the slick, snowy roads. Closer to home the suspension all the way up, and the allroad escape I drove through over a foot of snow on my road angle saved my bacon while I very slowly braked the and plowed through a drift three times that high. wheels sliding down each step. Nothing better for making Wisconsin winters just another day.

The most memorable moment in my 2004 allroad was drag racing with my roof box on! I can’t think of Brian Swisher another car that I can use to hit the slopes during the day, and drag race with at night! Dustin Brown

Kayaking with family and friends. 6 hours paved, 0.5 hour gravel, 0.25 hour rutted road. Made use of the raised ride height.

Mike Hawley

Daniel Fox Enjoying a great day out chasing my wife in her allroad with my S4, four turbos whistling in the cool winter air. Wheeeeeee! “Wheeeeeee!” Freestyling on frozen Lake Sinissippi outside Hustisford, Robert Ledeboer Wisconsin, during the lunch break at the 2009 Badger State Audi Club’s ice- driving seminar. Warning: Don’t attempt This is a picture of me driving the Audi through to have this much fun in any car that the surf on a beach in Texas. The allroad just doesn’t say “allroad” on the back. plowed through the water as if it was on a normal road. Never even got the slightest feeling of getting stuck and was in complete control. What an amazing car and experience! Shawn Jones

Our first allroad, owned while Eric Harten stationed at Hill Air Force Base in Utah. Despite a 32" snowfall, this The driven snow allroad got us to the hospital safely So there I was … I had decided to tow my ur quattro® for my son’s birth and will always We had allroad drivers send in their most memorable allroad four hours to the Audi Club track event. To say I was have a special place in the family. stories: how it got them out of a jam, how it beat the elements, nervous was an understatement. I had never done anything like this before. Soon, however, my fears or just how it made them feel. Meet Craig Sabina, former U.S. were put to rest. The allroad was a towing MACHINE! Ski Team moguls champ, and the nine others who won the trip It handled the 4,000 pounds with ease. I will also always remember the strange looks we got from to the Audi allroad Revival event in Park City, Utah. other drivers. No one is more dedicated to their car than an allroad owner.

In front of the Sky Lodge, where ten of the new Audi allroad® vehicles were displayed during the Audi allroad Revival event. The hotel—part As the sun dipped below the mountaintops and test unbridled luxury, part quaint charm—is close to the slopes and nighttime entertainment alike. drives began winding down, some attendees drifted over to the weekend’s other event, the 2012 Visa Freestyle Interna- tional taking place at nearby Deer Valley Resort. Attracting the top professional skiers from around the globe, the event showcases professional skiing at its pinnacle. Under the glow of a hazy moon and lit by flashes from a blazing man-made light spectacle, the moguls and aerials courses shone almost as bright as the talented skiers who showed up to tame them. Of course, since Audi is the Official Vehicle of the U.S. Ski Team, it was an ideal place to showcase the new allroad as well. Several of the vehicles were perched at the bottom of each ski run in a show of support, providing a slightly surreal touch to the already spectacular slope-side setting. >>

The ten contest winners were Audi allroad owners allroad into the new style. I’ve already been to the dealer to and enthusiasts who had won a luxurious, all-expenses-paid inquire about reserving mine and will be among the first in trip to the event by submitting an inspiring story about an my area to own the new allroad.” allroad model. Meanwhile, ten allroad vehicles made their way across the country and had taken a prominent position No one is more dedicated to their car than an on the street in front of the trendy Sky Lodge hotel, where allroad owner. Mention the name “allroad,” and every one they were made available to the public for viewing and test of them will douse you with more anecdotes than a proud drives, to show off their stunning new design, legendary parent bragging about their child’s achievements. And this is capability, and premium technology. the case with allroad owners from every corner of the nation. So, accompanied by experts well-versed in all that The reasons for this are twofold. First and foremost, the new allroad has to offer, each of the winners got their allroad is an incredible vehicle, but that alone could not chance to see if the comeback was all it was cracked up to be. account for the otherworldly status bestowed upon it. The And from their glowing reviews, apparently it lived up to its other crucial aspect of this phenomenon is the “above and legendary predecessor. Daniel Fox of Winnetka, Illinois, said, beyond” mentality that Audi applies to its customers’ own- “I liked the new allroad’s feel and handling responsiveness. ership experience. Personal attention does not end when Oh, and that matte-finish wood trim is just gorgeous!” And they drive off the dealership lot, it stays with them for as Shawn Jones of Lakeland, Tennessee, said, “I wholeheart- long as they own an Audi. It’s a simple formula that when edly applaud the effort to blend that same combination of applied to a vehicle of great potential adds up to a strato- sportiness, capability, and functionality I love in my current spheric response.

26 / drive / Audi magazine Audi magazine / 27 ► [FEB 11–13 2012]

Not even bitter cold can dampen enthusiasm when watching athletes perform at their peak.

Audi license plate frames Declare your passion. Choose your finish.

Running boards Stainless steel running boards help make it easier to step in and out. Rubber pads help reduce the risk of slipping. Requires Exhaust tips a special car jack, sold separately. Rolled-edge, stainless steel accents add a little extra flash as you pass. One after another, the pros took to their respective courses and pointed their skis toward glory, giving the lively crowd a perfect recipe for staying warm. As the volume level of the crowd lining the hillside proved, not even bitter cold can dampen enthusiasm when watching athletes perform at their peak. For the ten contest winners, the whole adventure had been a vivid example Make a lasting impression. of the dedication to its customers and premium experiences that Audi has become synonymous with. And when reading Audi Genuine Sport and Design Accessories the winners’ stories, it is obvious that the love goes both ways. The world-renowned Audi Studio creates not only the signature look of your Audi, The next morning, as the weekend’s festivities wrapped but the styling elements that allow you to make your own statement. Discover the up and the surrounding peaks played hard-to-get with the advancing clouds, it became abundantly clear that the story of full range of self-expression at your Audi Dealer and at audi-collection.com. the returning allroad was going to be one of a return to great- ness. All that was extraordinary about the original allroad has Audi Genuine Accessories. Expect Excellence. been reimagined in stunning modern form. They say lightning doesn’t strike the same location twice. Obviously, they don’t know the story of the Audi allroad®. //

Audi Mag Ad_SportDesign_June_v2.indd 1 6/1/12 3:19 PM High five

Guaranteed to make you gasp, at first glance and first drive.

By Steven Michail

Ideas like this start less in blueprint form than with a sense of inspiration. They come from the type of people who see that there’s always room for something more. From the aggressive front fascia to the rear spoiler, the 2013 Audi RS 5 is here and ready to drive unlike any Audi you’ve ever seen. In the previous issue, we chronicled the Audi sportscar experience in Sonoma, California. If you haven’t yet made the trek to Sonoma, there’s a new incentive to do so: the Audi RS 5. Several of these special models will be available at the Audi sportscar experience this summer to help continue the Audi Sport® racing heritage defined in part by the iconic red rhombus.

Heart-racing style Since the restyle of the Audi A5 is a stunning departure from its predecessor, there was no better time to release, for the first time in the U.S., the Audi RS 5. With the newly designed Audi Singleframe® grille seam- lessly connecting to the new, more slender signature headlights and crisply defined bumpers that cradle the vehicle, the RS 5 gives you a look as stunning as its performance. More sharply defined in every way, it will leave an athletic impression on you. >>

30 / drive / Audi magazine Audi magazine / 31 0–60 mph Top track speed at

_horsepower 4.5450 _ seconds 174_mph1

Worthy of the best tracks—or the better driveways Of course, the RS 5 wouldn’t be the beast it is without the legendary Audi quattro® all-wheel drive system with sports differential. With all four wheels being powered, Audi quattro® helps you have unmatched traction on nearly any driving surface, and for those of you who think all-wheel drive is only needed in rain, sleet and snow, think again. This system can unequally split propulsive power at the rear wheels to help keep the vehicle heading in the desired direction. So when turning, the outside rear wheel receives more torque to help keep the car moving in the correct direction Expressive on the inside without outward roll. This system is constantly running, so With the signature driver-centric interior design despite having your foot on the throttle, there’s nothing to Audi imposes on each of its vehicles, the RS 5 follows in this worry about, even when you’re coasting. These sophisticated tradition with a few special touches. The RS 5 three-spoke control characteristics have been adapted to suit the dynamic Audi RS 5 badging adorns the shift knob, steering wheel, special embossed multifunction flat-bottom sport steering wheel, with shift character of the vehicle itself and can be individually custom- paddles, makes you a conductor of interior control and helps ized for any driver using the Audi drive select. RS 5 sport seats, door sills and instrument cluster. High-quality materials you keep your eyes on the road. Audi RS 5 badging adorns We have again taken our years of engineering experi- and precise workmanship blanket every inch of the interior. the shift knob, steering wheel, special embossed RS 5 sport ence and developed a car that not only is trackworthy, but seats, door sills and instrument cluster. Optional offerings even makes the drive to the office a little more exciting. like the leather/Alcantara® seating surfaces of the S Sport Drawing upon our lengthy Audi Sport® racing heritage, the seats and decorative Aluminum Race inlays allow you to give RS 5 isn’t just a brilliant car to drive, it’s a bold statement of the RS 5 your own personal stamp. High-quality materials purpose: Audi doesn’t compromise on power, performance, and precise workmanship blanket every inch of the interior. technology or luxury in any of the cars we build. Nowhere is that more apparent than in the all-new 2013 Audi RS 5. // Let’s talk numbers Our 4.2-liter naturally aspirated V8 engine with FSI® direct injection powers the RS 5, producing an inspiring 450 hp and 317 lb-ft of torque, accelerating 0 to 60 mph in just 4.5 seconds. This impressive quickness is thanks to weight- saving technologies and philosophies embodied at Audi. The innovative seven-speed Audi S tronic® dual-clutch transmission yields a wide spread of gear ratios optimizing engine performance, and helps shift more smoothly with virtually no interruption in power flow. We thought of everything, even the way it sounds: The exhaust system with sound flap produces a throaty V8 sound. The optional acoustically retuned sports exhaust system with black tailpipe finishers sings an even more extraordinary song. Peeking out between the spokes are high-performance 14.4" wave- cut front disc brakes, which are lightweight for better handling but also ventilated, perforated and wave-shaped for exceptional heat dissipation compared to regular solid disc brakes. Photos: AUDI AG AG Photos: AUDI

1 Top track speed electronically limited in the U.S.

32 / drive / Audi magazine Audi magazine / 33 Accelerated thinking You can’t call yourself progressive luxury if you’re sticking to all the old games.

By Steven Michail

For years, we’ve been told what a luxury sedan is and what it is expected to be. It should be heavy and be driven by a big, big powerplant. It should appeal only to your parents, and your parents’ parents. Your children should be mortified by it. You’ll hear that performance comes second to comfort in all circumstances, and that technology is too avant-garde for the luxury driver. At Audi, we reject those notions outright. Though we do believe that there is a driver for a roaring W12 or V8 engine, we also believe that true luxury—progressive luxury—is offering exactly what any driver might desire. As an A8 driver, you’ll find that you have options that give you the freedom to express luxury however you want. And, as an Audi driver, we know you have come to expect more than what you might find in ordinary luxury sedans. That’s why we’ve made the more fuel-efficient V6 and TDI® clean diesel engines available.1 Where other manufacturers take a “bigger is better” approach to building their flagship sedans, we take a “better is better” approach. This is progressive luxury. So now, allow us to take you through the A8 engine offerings and some of the distinguishing technologies that separate the A8 from the fold …

1 See www.fueleconomy.gov for EPA estimates. Your mileage will vary.

34 / drive / Audi magazine Audi magazine / 35 36 /36 / drive Audimagazine offerings you’d sedan. expectfrom aluxury audio packages that render all the true luxury throughout thevehicle,andtechnology you’ll still find Audi weight-saving technology in a mere 4.4 seconds. Beyond all of that, 21 mpg.Itpropels theA8from 0to60mph and cylinderheads, aswellgettingupto engine built from an aluminum engine block duces 500hpand463lb-ft oftorque viaan flagships.of luxury The available W12pro- engine offersalookbacktothegoldenage W12 6.3FSI® This giant6.3-liter12-cylinder 1,2 3.0 TDI® ship sedanwithmid-sizedfuelefficiency. stop efficiencysystem,we’ve created aflag- diesel fuel offers. And with available start- thanks totheinherent energy advantagethat making itthemostfuel-efficientA8 available, highway mpgthatthe TDI® enginedelivers, are the lower emissions and substantial gasoline engine. The majordifferences here nearly thesametimeas3.0-liter TFSI torque, itstillreaches the0-to-60markin 240 hp, butwith awhopping 406 lb-ft of V6clean diesel Audi A8. This engine produces segment will receive theavailable V6 TDI® Come fall2013,theU.S. luxury 1,2

Photos: AUDI AG, Audi USA News 3.0 TFSI for alongperiodoftimeastrain passes. allow, forinstance,whenthevehicleisstopped ally shutsofftheenginewhen driving conditions system (also which actu- available intheA84.0T), gies thisengineoffersisthestart-stop efficiency stance. Oneofthemore thoughtfultechnolo- due to its little light in terms of performance, very torque withtheold4.2-liter V8, whilesacrificing the 3.0-liter TFSI V6 engine is neck-and-neck in weight savings, the 333 horses produced by of progressivepart luxury. With a considerable Having multiple engineofferings isasignificant luxury, Audi took that to heart. andfortunately V6 your prioritywhenthinkingaboutthepinnacleof environment, abig, inefficient enginebe may not With a constantly changing automotive With aconstantlychangingautomotive 1

See www .fueleconomy.gov for EPA estimates. Your mileagewillvary. 4.0 TFSI® tions, shuttingoffhalfofthecylindersto remain efficient. V8 operates asa4-cylinder, dependingonthedrivingcondi- Audi cylinderondemand™energy efficiencytechnology, the decessor, thankstoitsturbocharged displacement.Andwith 4.0-liter TFSI evenproduces more powerthanits4.2-literpre- torque, givingyoua0-to-60timethatmay surpiseyou. The V8one foryou. The modest420-hpengineproduces 444lb-ft of quintessential form,the4.0-liter TFSI Audi V8 engineisthe For thoseofyouwhowantourflagshipinitsmost

0–60-mph timeswillvar y from Obeyall speedandtraffic modeltomodel. laws. Audi magazine /37 1,2 Even the road less traveled is still traveled by Audi | A look at

the driver who drives them. 50

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46 mov e Getting schooled | Audi technology has gone fishing for better safety solutions.

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38 / move / Audi magazine Audi magazine / 39 Meet the world’s fastest professionals Audi instructors share their passion for driving.

By Jay Brida

The raceway in Sonoma, California. ↓ Andrew Shoen, 41

The track in Sonoma is famously difficult. But it’s nothing Operating year-round in Sonoma, California, the Audi new for Bay Area native Andrew Shoen, who grew up a few sportscar experience is a behind-the-wheel instructional miles away and has been coming to the raceway in Sonoma driving program where you can actually drive high-per- (formerly Infineon Raceway) since he was eight. He would ← Jeff Sakowicz formance Audi sportscars on a real track, in a controlled ride his dirt bike in the hills above the racetrack as a kid, and environment, supervised by professional drivers. But the drivers who work there don’t just help Audi enthusiasts attended his first racing school there as a teen. (“I was like tell great stories about their time on the track, they have a kid in a candy store,” he remembers.) But while Shoen may some to share too. know the raceway like the back of his hand, it represents a stiff challenge for beginners, one that requires a high- performance automobile. “The technology that Audi has ↓ behind its cars is world-class, and to be able to get someone Paul Charsley, 45 with very little racing experience up to triple digits on their first day—that has a lot to do with the cars.” Shoen also feels You could say that racing is in Paul Charsley’s blood. His lucky to teach at a track where he has such a strong personal father was a team manager for endurance racing teams in connection. “I’ve been coming here for over 30 years, so I Europe and, later, the United States, working the legend- think people can pick up on my enthusiasm and passion for it.” ary 24 Hours of Le Mans in France, where his team finished as high as second place—and his team even won Daytona in 1983. While his brother followed dad into the pit crew, ↑ Paul Charsley Charsley chose the driver’s seat, spending 20 years racing ↓ → Andrew Shoen endurance, touring, and super touring cars—or “basically Jeff Sakowicz, 29 anything with wheels and an engine.” Now, he’s thrilled to be passing along that experience to fellow enthusiasts. “Our Growing up in Southern California, Jeff Sakowicz was, by it’s just fun—there’s nothing quite like taking a green flag, I’ll tell you.” heart is in teaching people how to drive really well, and Audi his own admission, “a trash-talking, punk little kid.” Racing Along the way, Sakowicz also worked as an instructor, helping people tap vehicles make that job easy.” For Charsley, it’s almost the became his competitive outlet at an early age, and Sakowicz into the same thrill he’s always experienced out on the racetrack. “You perfect gig. “I’ve wanted to be a racecar driver since I was progressed quickly from BMX bikes to go-karts to Formula can make an R8 not drive well or you can make someone’s hair stand up five years old, and now I get to go to the racetrack every day. cars, which he has raced competitively on and off since he on the back of their neck. It’s all about technique—my job is to teach I don’t think it can get much better than that. Well, other was 18. “I loved the competitiveness, the internal drive, people how to realize the car’s full capability, to show them how good than driving an R8 at Le Mans.” the pushing yourself beyond your own comfort limits. Plus these cars really are.”

4 0 / move / Audi magazine Audi magazine / 41 ↓ → Tony Brakohiapa Nico Rondet, 41

Given his background, it should come as no surprise that Nico Rondet ended up racing cars. He was born in France and raised in Brazil, two countries with deeply ingrained, passionate racing cultures. “As far back as I remember, I wanted to be a racecar driver. Not a fireman like most boys: a racecar driver.” And after graduating high school, Rondet dedicated himself to pursuing his calling full time (against the wishes of his parents), spending more than a decade racing competitively around the world, from F-Ford in São Paulo and England, to Formula Cup in France, to the Dodge Pro Series in the U.S. His career gave him an appreciation for Audi vehicles, both on the track and on the road. “Audi has always been on the forefront of technology, without sacrificing their real-world manners.” And it’s these two worlds that he tries to bridge as an instructor. “Everything the racecar driver does routinely on the track is what could save lives on the road. I get to put my passion to work, and try to make a difference, one class at a time.”

↓ ↓ Tyler McQuarrie, 33 Tony Brakohiapa, 36

For Bay Area native Tyler McQuarrie, cars have always been Tony Brakohiapa wasn’t born into racing. In fact, he was born more than just transportation. “For me, a car is a kind of a in Ghana, West Africa (his father was an African diplomat), statement. It says a lot about your personality.” So, for a kid not exactly a racing hotbed. He subsequently moved to that started racing cars at the age of 14 and soon gravitated Colorado, where he was raised, but it wasn’t until living in towards drifting, a distinct style of racing in which the driver the Bay Area after college that Brakohiapa discovered the Jim “drifts” the car through tight corners at high speeds, Audi Russell Racing school in Sonoma and really fell in love with is a perfect fit. “Audi vehicles have their own look and feel racing. After competing in go-karts and then the Formula that is unique. They don’t try to be different, they justare Mazda series, he switched to Formula Drift, whose drift- different, and that makes them stand out from other manu- racing style led to stunt-driving gigs for TV and movies. It’s facturers.” McQuarrie, who has been teaching in Sonoma for work that requires a high degree of technical driving skill, 15 years, says one of the best parts of his job as an instruc- something Brakohiapa hopes to pass on to Audi sportscar tor is seeing students come off the track for the first time experience students. “We want people to realize how great “with this glow in their eye. These cars are amazing pieces these Audi vehicles are, and also how much of an effect they of machinery. It doesn’t matter what someone’s skill level have on the car’s ability to handle. We teach taking an active is coming in—they’re going to get a thrill.” role in driving—I like to see people leave at the end of the day exhausted but fulfilled.” ↓ Jeff Westphal, 25

← Jeff Westphal Jeff Westphal never imagined a career in racing until getting a job at the local go-kart track in high school. The Bay Area native broke the track record in one of his first times out. “That led me to the racing side of things, and I just started to see that I was one of the fastest out of the gate every time I was in a new car or on a new track. For me, I love the constant challenge of manipulating the vehicle to go faster.” As an instructor, he appreciates driving a car that has racing performance but is still accessible to nonprofessionals. “The Audi vehicles are a nice blend of sports car with everyday driving—they have a very confidence-inspiring platform.” It’s something that he sees reflected in the faces of his students every time he leads them around the track. “There’s a certain amount of perma-grin when someone’s driving an R8 behind

me. I do see a lot of big eyes and a lot of big smiles.” Seaman, Anashe Abramian Photos: Keith

42 / move / Audi magazine [Satellite] + [zoom in] → → → →

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Audi provides a new perspective on your destination.

By Kit Smith

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locales, from skyscrapers in a major metropolis to detailed 1 Distracted driving can cause a loss of vehicle control. The features and technologies mountains surrounding a ski resort to, when using Google discussed above are offered for convenience, and should be used only when it is safe and appropriate. The Wi-Fi hotspot feature is intended for passenger use only. Always pay Maps Street View, street-level vantage points that put careful attention to the road, and do not drive while distracted. See dealer for details.

Audi magazine / 45 Swarm technology The importance of good schooling

Is the group smarter than the individual? Not always, but the behavior of animal swarms provides the model for the future networking of vehicles. Professor Jens Krause, fish ecologist in Berlin, and Roman Schindlmaister, responsible for vehicle concepts at Audi, in dialog on swarm intelligence in fish and in cars.

By Lisa Füting

Audi magazine / 47 01

01 Roman Schindlmaister (left) and Jens Krause pool n Where a is the probability that a single fish will detect a risk, and their knowledge. p = 1 – (1 – a) n is the number of fish in a group, p will be the probability that a connected swarm will be able to pass on information about a risk. Travolution uses the same equation with regard to traffic flow.

Example a = 5% (3 lanes, traffic jam ends in 100 meters); n = 35 cars total p (jam-end detection) = 1 – (1 – 0.05)35 = 83%

Fish and bicycles may not have much in common, but Professor Jens Krause, a fish ecologist in Berlin, and Roman Schindlmaister, a mastermind behind vehicle concepts at Audi, think that fish and cars may be a completely different story. They’re referring to the idea of swarm intelligence: the communication within a network that enables consider- Consider “Travolution,” an ambitious Audi pilot ably more efficient navigation for the individual. project that considers road traffic as an entire system. By “Fish possess a lateral line that senses pressure establishing communication between cars and traffic signals, waves transmitted by other members of their school,” says things like stop times, braking and acceleration phases, and Krause. “Fish can also localize via their sense of smell. [They] fuel consumption are all reduced. can reorganize themselves far more quickly than a human Audi engineers believe that if vehicles are networked being ever could. The outcome is the extremely synchronized with one another, the driver will benefit from the same behavior, which reduces collisions and traffic jams.” effect. Of course, the probability that one vehicle can detect It’s this insight that inspired Schindlmaister and his a danger and then pass that information on to others varies team at Audi to create a range of different communication in accordance with the proportion of those equipped with channels to link vehicles with one another and with the the communications module. environment—the essence of so-called “swarm technology.” Which brings up an interesting question. It will be “The aim of the networked car is to enable our cus- quite some time before larger numbers of cars are net- tomers to travel more safely, quickly, in greater comfort, worked. So, how many information sources are needed for and more efficiently,” Schindlmaister says. swarm technology to be effective? It’s not about the destination. It’s about the joy of the ride. According to Krause, it takes just 15 to 30 individuals to form a competent network. He also brings up another For just $49 a year, you can extend your passion for Audi into a lifetime of friendships and important factor to consider: the area across which the memorable moments. Audi Club North America members enjoy mystery rallies, tech sessions, winter driving schools, special discounts, picnics, autocrosses, club magazines and more. user-relevant information is gathered. “If we take the example of a city center or an even smaller zone, you don’t

Photo: Ken Dinwell Photo: Ken Join ACNA and extend your passion to the fullest. Visit www.audiclubna.org need many vehicles in order to gather and exchange helpful information.” // Photos: Myrzik & Jarisch

4 8 / move / Audi magazine Audi magazine / 49 Location From Ürümqi to Korla, China Altitude 7,200 to 13,900 feet above sea level Temperature Karl Hofer works on behalf of the customer. 66°F to 75°F Humidity He tests Audi models prior to market launch for 30% their everyday usability—in some of the most extreme “everyday” → scenarios on the planet. Location From Golmud to the Kunlun Mountains, China By Agnes Happich Altitude 5,250 to 14,750 feet above sea level Temperature 70°F to 79°F Humidity 30%

→

Location From Golmud to Xining, China Altitude 3,280 to 8,200 feet above sea level Temperature 32°F to 77°F →Xtreme Humidity 35%

→

Location From Chengdu to Kangding, China Altitude 1,300 to 12,450 feet above sea level Temperature 75°F to 100°F Humidity 40% to 95%

→

Location United Arab Emirates Altitude 650 feet above sea level Temperature 93°F to 115°F Humidity 10%

→

Location From Bangalore to Chennai, India Altitude 1,300 feet above sea level Temperature 86°F to 108°F Humidity 60% to 80%

→

Audi magazine / 51 01 52 / move /Audimagazine / move 52 Fr Location → 30% to80% Humidity 95°F to107°F Temperature 660 to4,600feetabovesealevel Altitude Fr Location → 35% Humidity 66°F to96°F Temperature 5,250 to11,150feetabovesealevel Altitude om Recife toSãoPaulo, Brazil om Korla toGolmud,China 6 330 1,700 7,456,000 Some Auditestingstatistics → 40% Humidity -22°F to Temperature 1,640 feetabovesealevel Altitude China Northeast Location → 40% to70% Humidity 7°F to Temperature 330 to5,250feetabovesealevel Altitude Hokkaido, Japan Location Exotic souvenirsbeartestamenttohistravels inChina. 01 Globetrotter HoferinhisofficeIngolstadt. 25°F 0°F feet abovesealevel(Kunlun Mountains, China). level (Turpan altitudes spanningfrom 505feetbelowsea 118°F (UnitedArab Emirates). Testing covers tures range from China) -32°F(Northern to nents, includedinthetestprograms. Tempera - Hofer’s teamoverthelasttenyears. the globe,measured intotalmilesdrivenby Number oftimesthetestdrivershave circled alone. Miles covered byHofer’s testteamin2010 Number ofclimatezones Da ys peryearspenttesting. Depr ession, China) to14,960 , onatotalof5conti-

Photos: Encounter, The Audi Technology Magazine inbetween,however, remains unknown. pointAtoaspecificB. What happens You canplanthetestroute from aspecific contents inforeign countries. station tofuelstation. Therefore, thetestteamalsoanalyzes fueltank quality, too, varies heavily from to country, country sometimes from fuel lab. And it is not just washing that presents a wide variety of issues. Fuel with himtoIngolstadt,where theircompositionisexamined intheAudi is uptothejob, Hofertakes samplesofthechemicals andthewaterback paint has to be able to cope with all that.” To make sure that the paintwork waterandaroughdirty cloth,orwithdetergents thatwedon’tknow. Our countries don’thave carwasheslike wedo. The carisoften washedwith tions hemakes whenheaskspeopleonlocationtowashatestcar. “Many withthecustomersandmarket.”perfectly I wanttoknowhowthecustomerthinksandticks. Iwantourcarstofit the specialist knowledge, is an interest in unfamiliar cultures, in people. thingthatyouneedinmyjob, mostimportant alongside location. “The toHoferareimportance theconversationshehaswithpeopleon the customer—regardless of where intheworldtheylive.Ofparticular how quicklythewindowsdefrost.” morningatminus35degrees cantrulyjudge theircarevery who start what level does he set the air conditioning? As Hofer says, “Only those honkthehorn?Howdoeshedrivethrough puddles? “test customer” To andthenmonitorstheirdrivingstyle.Howoftenthe wheel, doesthe customer drives. In order to find that out, Hofer invites locals to take analyze climates, altitudes andhumidityinthecountry. Hofer first askshimself where thecustomer drives. Hoferandhis team tions, thatis, exactlyasthecustomerwillusecarlater. Indoingso, cars to their limits. Hofer’s team conducts testing under real- testing with camouflaged prototypes, the focus isnot onpushing the and teststhenewAudimodelsonlocation.Incontrast toclassicvehicle checks—with 20to25specialists, hetravels inquestion tothecountry introduced intoanewmarket, usability Hofer’s teambeginsitseveryday ferent from thoseofGermanbuyers. Around oneyearbefore amodelis livesareworld. Hemonitorscustomerswhoseeveryday completelydif up indamptropical zones. Brazil, andthattheairconditioningprevents windowsfrom steaming are robust, particularly thattheunderbodyprotection isreinforced in one of the car’s seals.” It’s Hofer who makes sure that seals in China single singlecrack. of Chinafindsitsway Itgetsintoevery intoevery ofchallengesitrepresentssorts snowinthenorth foranAudi.“The Hofer hasafeelforsnow, includingthiskind.Heknowsexactlywhat snow sweeps like dust across the endless, straight road. country Karl - This evenincludesvehiclecare. Hofertalksabouttheobserva He triestoappreciate habitsof andunderstandtheeveryday aswherethecustomerdrivesishow But justasimportant Karl HoferheadsuptestinginAudimarkets throughout the Fine, powdery China,minus36degreesFahrenheit.Northern Fine,powdery

—KarlHofer life condi-

- coarse a drawer, hefetchesasmallglasscontainercontaining relief mapthatshowsthepeaksandvalleysofChina.From himself, does. HesitsinhisofficeIngolstadt in front ofa family, perhaps gotoanexhibitionoraconcert.” is nolongerahobbyofmine.Iprefer tobeathomewithmy traveling smile.“No. inhisspare time,hesmilesawry Travel travels in far of dustfrom Chinaorsalt from Russia tellthetaleofhis office inIngolstadt,hismapsoftheworldandcontainers Hofer himselfspendsmostoftheyearontest-drives. Inhis roads, withthecarscoveringaround 7.5millionmiles. Karl protection ofBrazilian Audivehicleswasreinforced. scraped. KarlHofertherefore saw toitthattheunderbody of thesebumps, itcouldhappenthattheunderbodygets explainsHofer.doesn’t seemtobethatimportant!” all carsmake itoverthehumpswithoutincurringdamage make sure thatthecarsreally have toslowdown. Whether dents often dothisforself-protection. The mainthingisto these bumps is not standardized, as it is in Germany. “Resi - bumps attheentrance tothevillage.However, theheightof through traffic reduces its speed, the locals build speed around one single through in Brazil, manyvillages, knownasroad villages, are arranged thank that their cars have reinforced underbodies. You see, in Ingolstadt. passed ontotheteam’s technicaldevelopmentcolleagues that Hofer’s teamderivesfrom thetestdrivesare then are disassembled and examined thoroughly. The findings wants todrive.” cars must be armed to deal with any road that our customer conditions prevail, we test there. At the end of the day, our only twomountainsinthewholeworldwhere thesekindsof 2,000 meters[6,560ft] Evenifthere abovesealevel. are Tibet, thetemperature isstill35degrees Celsius [95°F]at explains themechanicalengineer. “Onthehighplateausof in altitude andclimateare great particularly inChina,” differencesworldwide, butmostroadsleadtoChina.“The a crustaround therunninggear.” itjoinsintoclumpsasharddirt, asconcrete thatthenform our Germanroad salt. When thissalt bindswithslushand Moscow. It has a completely different consistency to that of its contents crackle. is road “This salt from the streets of -gr Sometimes, it is detective work that Karl Hofer, The teamspends330daysayearontheworld’s If anAudiA5,forexample,hastodriveoverone For example,Brazilian Audidrivershave Hoferto When thecarsreturn toGermanyafter testing,they Hofer’s teamconductstestingalmosteverywhere ain, lumpysalt. Hofershakes thecontainer, and - off lands. However, asked whether he enjoys - road. In order to ensure that Audi magazine /53

// ↘Audi exclusive

Color me impressed

Audi exclusive offers owners the chance to colorfully express their individuality.

By Daniel Schuster and Jay Brida

Feeling blue? How about Palace Blue pearl with an Ipanema Brown. Inside, think Oak Sepia inlays, with Powder Alabaster White interior? Beige leather and a Smoky Blue leather-wrapped steering Red-hot? How about Red Valcona leather, Tamo Ash wheel. Or Piano Black inlays with Cognac leather interior inlays and a Mamba Black pearl exterior? surfaces.

It may be a little-known fact, but in the rarefied Audi exclusive offers you an extensive palette of world of Audi owners, there’s an even more exclusive world: exterior colors, Valcona leather or Alcantara® interiors in that of Audi exclusive interior and exterior colors. Designed numerous different colors, as well as a choice of wood, especially for Audi, these distinctive colors are designed to lacquer or metallic inlays. All with the same commitment to provoke as much as they are to attract. quality, craftsmanship and meticulousness that Audi offers Outside, you might choose a Classic Red, or an throughout the rest of its vehicles. >>

5 4 / move / Audi magazine Audi magazine / 55 Classic Red pearl

Ipanema Brown metallic

Sand Beige pearl 02

Audi exclusive offers a universe of colors, exterior and interior, as well as many different trims, stitching styles, accessories, electronic features and accessories. 01 Every color must be right for Audi. Even lampshades can serve The number of unique combinations is probably incal- as color samples. 02 Audi color designer Sandra Hartmann often culable—and they are all done with Audi craftsmanship reinterprets colors. “The world is always changing, and our customers and commitment to detail. change with it.”

It’s a matter of letting your inner id out to say something, loudly if you have to. Given the almost limitless options and combinations, In the end, it’s a customized car, made to your She colors the Audi world you won’t be seeing many of these color combinations on tastes. While we think every Audi is a piece of art, how you For paint, it sometimes takes ten process loops to meet the road, but that’s the whole point. For an additional sum, envision your one-of-a-kind Audi exclusive is what truly sets the requirements set by Audi color designer Sandra Hartmann. depending on your desires, you can turn your already impres- it apart, creating something breathtaking and bold. And The experienced Color & Trim designer has a clear idea of how sive Audi into something even bolder—a unique expression of very much yours. to define every new color. Ultimately, it is not about creating Saddle Brown pearl your own aesthetic sensibilities. It can connect you further the most colorful palette possible; every color must be the right to your car. It’s a matter of letting your inner id out to say match for Audi. “Gaudy is easy. Flat colors are considerably more something, loudly if you have to. demanding,” she explains. Because Panther Black is not simply Mamba Black pearl black, and the sporty Ibis White is far from being a standard But beyond these exclusive colors, you can even white. Hartmann also often reinterprets colors, incorporat- take it a step farther and customize a color. For that, you can ing trends, defining nuances. “[No one has] had the same red work with your Audi dealer and the Audi production unit at for 50 years,” she continues. “Sometimes it has more yellow, Neckarsulm to pick your own exclusive color. All you need is sometimes more blue. The world is always changing, and our a Pantone® number or an accurate color chip (and time—up customers change with it.” // to nine months for your car to be properly painted to your specifications) and you can enjoy a spectacularly singular style statement for others to envy. Or be amused by. Encounter, The Audi Technology Magazine The Audi Technology Encounter, Photos: Corbis,

56 / move / Audi magazine Audi magazine / 57 Aerodynamics detaildevelopment. through extensive beachievedonly efficiency. This can thebestpossible safehandlingand acousticcomfort, designwithexcellent combineunique Audiaerodynamicists By ChristianGünthner

achieved figures ofaround 0.60.(Seesidebaronpage60.) sedanscomparable0.42. Back then, to luxury the930 S Recent testingintheAudiwindtunnelputits Cd figure at the time. And nowonder: the aerodynamics were top-notch. had ameasured top speed of 110 mph—a best-in-class at models. With the92hpfrom its V8 engine,theHorch930S a majorimpactonthedesignlanguageofmanypostwar Auto Show, was extremely advanced for its time and had Horch 930S—itcelebrated itspremiere atthe1939Frankfurt increasingdevelopment, further theefficiencyofvehicle. best handling characteristics and, through systematic detail is muchmore aboutcombininguniquedesignwiththevery with theirenginesbutalsoaerodynamics. Hisjob many automotive milestones not just that made history and Aeroacoustic Development at Audi knows of agreat quotation fromEnzoFerrari. The Head of Aerodynamics build engines.” Dr. MoniIslamcanonlysmirkatthefamous In 2011, Dr. Gerhard Wickern, anaerodynamicist at An earlyexampleofsuccessfulaerodynamics isthe “Aerodynamics issomethingforpeoplewhocan’t

particular. of Audi engineers and its aerodynamiciststhe expertise in Cd figure ofjust0.25,theAudiA2from 1999underscored even betterfuelconsumption,an aluminumbodyshellanda extremely lowfuelconsumptionfigures inthosedays. With revolutionary,seen asparticularly and enabledwhatwere of thelightweightbodyshellandhighwaistlinewere withaCd valueof0.30. made history The streamlined form of theAudi100—as theaerodynamic worldchampion, it Audi delivered milestonewiththeC3generation afurther heyday ofaerodynamicdevelopmentinGermany. In1982, have tobeaddressed.” turbulence and,inathird step, theflowofcoolingairwould acovered,not yetideal, smoothunderbodywouldreduce more aerodynamic. The basic form of the exterior skin is a fewchangestothisHorchwouldmake itconsiderably for improvement. theknowledgewehave today, “With just the Audi Wind Tunnel Center, obviously sees plenty of room The Horch930Swascreatedduringanearlier

Audi magazine /59 >> 2 Cd = Fd ½ p(u )A

Drag coefficient

The drag coefficient, or Cd value, is a measure of how easily a body “slips” through the air. The Cd value of a perpendicular panel is 1.0. Modern passenger cars achieve an average Cd of 0.30. In the wind tunnel, the Cd figure is measured using a standard six-component scale at 87 mph, because it stabilizes at about 50 mph and is no longer dependent upon speed, and 87 mph lies exactly in the middle of this stable zone.

for example, are used to measure and minimize the sound generated by the exterior mirrors. With the optional acoustic glass, which is a laminated glass incorporating a special acoustic film, virtually no sound is able to find its way into the interior. In order to eliminate problem noises arising from airflow around the vehicle, the engineers need the perfect backdrop. “Here at Audi, we have the world’s quietest wind

185.6 MPH tunnel,” claims Dr. Gerhard Wickern with certainty. The aeroacoustics specialist was extensively involved in the development and construction of the new Audi Wind Tunnel Center, 185.6-MPH WIND SPEED and his patented noise-cancellation system is state-of-the- With the elegant, stretched line of its rear end, the art. Alongside the combined aerodynamic/aeroacoustic wind Audi A7 five-door coupe would appear to deliver the antith- tunnel, Audi also operates a special engine cooling wind esis of this. But, thanks to the integration of aerodynamics tunnel and a climatic wind tunnel. Before going to market, It goes without saying that high-speed in the very early phase of the development process, the five- every vehicle goes through the three wind tunnels around measurements are par for the course in door coupe, too, is the aerodynamic best-in-class with a Cd 250 times. Employees clock up to 6,500 hours of testing the Audi Wind Tunnel Center. After all, figure of 0.28. “It is our goal to enable excellent design and per year across the three facilities. the successful Le Mans racing cars are among the vehicles optimized here. not to inhibit it,” stresses Dr. Moni Islam. The retracting rear spoiler was decided on in agreement with the wind tunnel Dr. Islam is convinced that aerodynamics and aero- team. This means that the rear can remain smooth, while acoustics will become increasingly important, especially optimizing handling at high speeds. for electric and hybrid vehicles. “With these drive technologies, it is possible to recuperate energy from the movement The aerodynamics are heavily influenced by the of the vehicle. This means that part of the energy used for design. “Aerodynamicists work on the total vehicle concept. accelerating the vehicle can be recovered. However, that We take part in vehicle and component development from does not apply to energy required to overcome drag. Thus, a very early stage,” clarifies the 41-year-old aerodynamic the relative proportion of aerodynamics within the overall engineer. “If you want to achieve progress in aerodynamics, losses increases in comparison with the other components you have to know where the greatest potential lies.” of energy consumption.” Dr. Islam’s team uses computer simulations to For the aerodynamic team, the development target analyze and improve details of airflow along the vehicle’s remains simple going forward: “Best in Class.” Right now, outer skin and underbody, and in the engine bay. “In order the Audi Q3, Q5, Q7 and the latest generation of the Audi to achieve increasingly ambitious aerodynamic targets, we A8 hold the number one slot in aerodynamics. The Audi A6, have to be able to take a very deep look into the airflow,” he A7 and A8 are the quietest cars in their respective classes. explains. “That is why we work with huge computers that The demands set with every new vehicle generation are have up to 2,500 networked processors in order to resolve already defined in the eyes of the aerodynamicists—the the airflow details.” optimization of the aerodynamics down to the very last One focal point of day-to-da y work is the improvement detail of the bodyshell, underbody and engine compart- of aeroacoustics, such as those related to sealing and glazing. ment, the minimization of noise in the interior through The wind tunnel team has been running ingenious aeroacous- systematic aeroacoustic development, and the develop- tic tests in Ingolstadt since 1999. The combined knowledge ment of new airflow concepts for minimizing consumption. has long been fed into series production models, which is It is simply a matter of time until the brand with the four why the Audi A7 five-door coupe is now the quietest car in rings sets the next milestone—with optimum aerodynamic

its class. Concave mirror microphones and head simulators, characteristics and a technically perfect engine. // Magazine , Audi USA News The Audi Technology Photos: Encounter,

6 0 / move / Audi magazine Audi magazine / 61 Two steps to connectivity Pick your car Popular smartphone BLUETOOTH® pairing instructions1 2

A6////A7////A8////Q7 Pairing Phone to Audi MMI Navigation plus and Secure Simple Pairing (SSP)

• Switch on the ignition to the “Accessories” mode and then turn on the Pick your phone Audi MMI system. 1 Turn on your phone and place into “Pairing” or “Search” mode. • • Choose “Audi MMI” when it appears on the device.2 iPhone® • The Audi MMI system will state that a PIN is required and asks if you • Turn on your iPhone®. would like to connect. Press the Audi MMI control knob to select “Yes.” • Choose Settings > General > BLUETOOTH®. • Next, the screen on the Audi MMI system will ask if the six-digit PIN that is displayed matches the PIN that is displayed on your phone. • Choose “BLUETOOTH®” to turn it on. • When confirmed, press the Audi MMI control knob to select “Yes.” • Your system will immediately scan for your Audi BLUETOOTH® connection. • Press “Pair” on your phone to complete the pairing process. Your phone book will start to synchronize.

BlackBerry® • Turn on your BlackBerry® smartphone. • Choose Manage Connections icon. A3////TT////R8 • Turn on the BLUETOOTH® technology. BLUETOOTH® Technology Pairing Procedure • Choose “Set Up BLUETOOTH®.” • Click “Search” to scan for your Audi BLUETOOTH® connection. • Switch on the ignition to the “Accessories” mode, and then turn on the Audi concert radio or Audi Navigation System plus (RNS-E). ? Notes Important information for BlackBerry® when completing pairing process: • Place phone into “Pairing” mode to search for devices. 5 6 7 When pairing is successful, a prompt will appear on the BlackBerry® display 4 8 2 to click “Yes” to begin the phone book synchronization. • Choose “Audi UHV” when it appears on the device. 3 9 Please enter PIN Is my phone compatible with the Audi Also, place a check mark in the box for “Don’t ask again” to allow automatic • Enter the default PIN “1234” to complete the pairing. The phone book 2 0 + BLUETOOTH® system? pairing when you enter the car again with the BLUETOOTH® technology on. will synchronize when the pairing is complete. 1 * 0 # Visit www.audiusa.com/bluetooth to check that your phone has been approved for use with the Audi BLUETOOTH® system in your particular Windows® Phone vehicle model and model year. • Turn on your Windows® smartphone. • Tap the Arrow button. Do both the Audi concert radio and • Choose Settings > System > BLUETOOTH®. Audi MMI® systems have call waiting? • Choose “BLUETOOTH®” to turn it on. A4////A5////Q5 Yes, though it may not be compatible • Your system will immediately scan for your Audi Pairing Phone to Audi MMI Navigation plus with all phones. When you accept a BLUETOOTH® connection. second incoming call, the active call is • Switch on the ignition to the “Accessories” mode and turn on the radio automatically placed on hold. system. • Turn on your phone and place into “Pairing” or “Search” mode. Android™ • Choose “Audi MMI” when it appears on the device.2 To have a private conversation, without other passengers in the • Turn on your Android™ smartphone. • Audi MMI system asks if you require a PIN. Select “Yes” and press the control knob. vehicle hearing the call, is there a way • Press the Menu key. • Enter a four-digit PIN of your choice into the Audi MMI and turn the to just use the handset? • Choose Settings > Wireless & Networks > BLUETOOTH®. control knob to press “OK.” To have a private conversation, you • Choose “BLUETOOTH®” to turn it on. • Take the same four-digit PIN you entered on the MMI and enter it into must turn off the BLUETOOTH® • Choose “Scan for devices” to search for your Audi the phone and press “OK.” The phone book will begin to synchronize ! connection from your phone. BLUETOOTH® connection. when the pairing is complete. Important information for Android™ phone when completing pairing process: Start A BLUETOOTH® authorization request will appear on the display of the phone asking you to choose “Accept” to connect the phone book on the phone. 1 The information within this technology tutorial must be used in conjunction with the talking information in the Audi owner’s manuals. Please refer to the owner’s manuals for all Also, place a check mark in the box for “Always” to allow for automatic synchroni- information and warnings. By using this technology tutorial, you acknowledge that you zation when you enter the car again with the BLUETOOTH® technology on. are aware of the warnings and information that must be read within the owner’s manuals and will use this information to augment that material. 2 Note: It may take up to 30 seconds after switching on the ignition before the Audi device is detected on the phone.

62 / move / Audi magazine Audi magazine / 63 High and low | Recovery and redemption in the Crescent City. 86

The galaxy in a grain of sand | Dan Goods creates art from a universal space. 80 inspire

In the clouds | Contemplating the mountain kingdom of Bhutan. 74

6 4 / inspire / Audi magazine Audi magazine / 65 Telling the backstory of the food on your Applying a final touch to the meal, I delicately It’s overkill, you say? Quite the opposite, as it’s one dusted both the plump heritage pork chops we bought of the simplest examples of the way the new DIY food ethos plate has never been more delectable. from a rancher just outside of town and some locally farmed has impacted my life. Just ask the kimchi that’s been slowly potatoes with the sea salt that I keep in a little plastic bag maturing in my fridge for the last six months. Or the jars of By Jordan Mackay in the cupboard. Flaky, coarse, briny and mineral, it’s the ruby summer tomatoes that my wife and I can every year so last of a salt that I gathered myself years ago on a beach in that we can savor their bright sweetness eight months later southern Chile. Not much is left, so it’s precious. But then during the dark nights of winter. again, all that’s needed to replenish homemade sea salt is Given the breakneck technological expansion into another trip to a coast. the future that impacts our lives daily with such wizardry as There’s something to be said about not only knowing cloud computing and augmented reality, it’s refreshing that the biography of a meal, but preserving it too. the most progressive trends in the food world today amount to culinary primitivism. >> Preserving history

66 / inspire / Audi magazine Audi magazine / 67 These days, it’s possible to produce a meal at home the duck breasts and then gave them to us to age ourselves, once its leaves start to break down with salt, and the health in which we can know and trace the direct origin of every which took a month, hanging in our cellar. benefits bestowed by the active microorganisms are said to single ingredient. Not only is it getting easier to do this all include maintaining healthy colonies of good bacteria in your the time, but for anyone who loves food and loves to get If you think that locally sourced eating is just a digestive tracts, as well as making nutrients in the food more out and explore his own surroundings, it is, regardless of phenomenon of the generous year-round climate of Cali- available to our bodies. the calorie count, a nourishing way to live. fornia, you’re wrong. The Farmer’s Table in Iowa produces For instance, the Manhattan that I’m enjoying before dinners meant “to introduce people to their farmers and And it’s not only home chefs like me that are getting dinner is made with rye whiskey distilled and aged just a help educate them on how to eat locally year-round in a behind this movement. Restaurants all over are doing it, couple miles from my house at the Anchor distillery in San climate with four very different seasons.” Chef Ben Willcott from the Daily Pickles at The Publican in Chicago to pickled Francisco, and the brandied cherry on top comes from a of Texas French Bread in Austin, Texas, can produce entire figs and plums at Boat Street Cafe and Kitchen in Seattle. sack of sour cherries I brought back from New York state meals with ingredients grown on farms entirely within the Many restaurants are also doing homemade sauerkraut, as last summer and have been soaking ever since in cognac famous city limits. well, like Grüner in Portland or Bar Tartine in San Francisco, with a vanilla bean. (Okay, the vermouth in the drink comes For our next meal, we took a page from the play- whose chef Nick Balla told me recently that culturing and fer- from Italy.) book chef Brioza had given us, this time clueing us in to the menting things in his restaurant “is a way of layering flavors The first course is taking advantage of those toma- wonders of fermentation. One evening last fall we took a deep into the inner substance of the raw ingredients we use.” toes, which we buy from Dirty Girl Produce of Santa Cruz, bunch of local cabbages purchased at the stand of Green Indeed, the evolution of the home chef has been just a twisting drive down the coastal highway. Dirty Girl is Gulch Farm, a meditation center and farm in Marin County. striking. From being forced to buy pre-packaged, plastic- famous for these tomatoes, which are dry-farmed and so Half we mixed with garlic, salt, chili paste, onions and other wrapped meats, anonymous vegetables, and industrially produce smaller, more intense-tasting fruit. We’ve tried the sundries to make the kimchi. The other half we julienned canned produce a generation ago, now we can trace almost best San Marzano tomatoes canned in southern Italy, but and mixed with salt, and jarred it down in the basement. all the foods we put on our tables and even transform them never seem to find anything that tastes as rich and bright. Six weeks later, we pulled it out and had the most delicious through preservation, curing and fermentation into truly We just cook them down in a pan and throw them over some sauerkraut I’ve ever tasted, warming it up to serve with that living and dynamic products. A kind of culinary biography, homemade pasta, the making of which is as easy as throwing pork chop. a story you can tell, not only of the meal, but perhaps even together some flour and egg yolks (fresh from the farm), “Sauerkraut is one of the most ingenious things of how you came to make it, capturing a perfect moment in rolling it out, cutting it by hand and then drying it on the ever,” Brioza said. “It’s two ingredients: cabbage and salt. time. Of course, none of that is new. We’re just rediscovering backs of our dining room chairs. Into the mix, we throw To think that you can take something that grows out of the practices that were lost or forgotten, getting back to knowing some duck prosciutto made by Stuart Brioza, a chef whose ground and another thing that’s evaporated out of the sea, our food. And, man, does it taste good. // recently opened State Bird Provisions is one of the hottest and together they make one of the healthiest foods in the

new restaurants in San Francisco. Brioza cured and wrapped Photos: Corbis world.” The fermentation in cabbage happens spontaneously,

BASIC OLD WORLD SAUERKRAUT RECIPE

01 02 03 04 5-liter fermenting crock and weighing stones Remove outer layers of a few cabbages, and set aside. Continue with remaining heads. Every 4" of chopped Set crock in a temperate, undisturbed area and wait 15–20 lbs organic cabbage (green or purple) Thinly slice or shred the heads. Put a couple handfuls cabbage, place whole leaf on top and press down with six weeks, refilling channel on top of crock when 1T sea salt per head of cabbage of sliced cabbage in crock, sprinkle with salt (to taste, fist. You want a tight pack. When 6" from top, place necessary in order to maintain water seal. After six Wash crock and utensils in hot water. Air dry. should be moderately salty), and squeeze salted cabbage your last whole leaves over top of mixture, place stones weeks, jar up your delicious, probiotic sauerkraut and Do not wash cabbage! hard with hands to release juice. on top, close lid, and fill water channel on top of crock. refrigerate.

Audi magazine / 69 2012 AUDI QUATTRO CUP U.S. FINAL

days of finals at Pebble Beach Golf Links® The Links at Spanish Bay™ Opened 1919. Designed to have as many holes on the shoreline Opened 1987. Modeled after an authentic Scottish course. Pebble Beach Resorts® as possible, with nine holes directly on the bluffs overlooking Dramatic ocean views, very strong winds, sloping dunes. the ocean. Ranked #1 public course by Golf Digest magazine Surrounded by environmentally sensitive areas off limits to 2 in 2011. At $495 per round, one of the most expensive golf golfers. Bagpiper plays at sunset every evening. courses in the world.

Pacific Ocean

17 Spanish Bay N

17 16

8 15 3 2 1 The Inn 18

5 4 14 9 7 The Clubhouse 6 The Residences 10 Tennis Courts

11 Teeing off at 17 17 Mile Drive quattro Cup 12 13 In anticipation of the largest amateur golf tournament in the world,

we let a pro teach us a few things about golf. The U.S Final will be held Aug. 23–26 at The Links at Spanish Bay™ and Pebble Beach Golf Links®, both in Pebble Beach®, near Monterey, California. dealers across the country will The World Final will be held Nov. 23–27 at the Arabella Golf Club, be hosting a record-shattering Western Cape, South Africa. We’ve been getting almost too excited about the 2012 Audi quattro Cup. Local tournaments have already You can follow all the action at www.facebook.com/audiquattrocup started as of press time, and there are some 80,000 avid amateur golfers participating worldwide, with 60 dealer- sponsored tournaments being held in the U.S. alone. In order to celebrate—and educate—the amateurs out there, here Here are some key dates and links, if you’ll pardon are some tips from our partner at TaylorMade, Brian Bazzel, a product

the pun, so you can follow the quest for the quattro Cup: Beach Company. by permission of Pebble Photos: © Joann Dost. Reproduced creator who works closely with TaylorMade’s Tour Staff pros, Tour technicians and R&D department to develop new innovations in wedge design 80 to help golfers better execute shots in the “scoring zone,” i.e., within 100 local tournaments yards of the green: >>

70 / inspire / Audi magazine Audi magazine / 71 Six wedge shots every player needs A good wedge game will help you hit the ball close to the hole on shots played from the scoring zone. Combine a well-designed wedge with the right technique and you’ll lower your score, fast. Here are six shots you’ll commonly play with a wedge, and the keys to executing them flawlessly: Relax. Keep head down. Keep right leg bent. Tighten core for better balance. CHIP (within 20 feet of the putting surface) BUNKER EXPLOSION The sole of the ATV Wedge is designed to bounce through Hold club like a live bird. Hands up to right The leading edge and front of the sole are primarily used on a chip. Position almost all of your weight on your left the sand just the right amount without digging. Open ear. Keep head down even after you’ve hit side, choke down on the grip, position your hands ahead the clubface wide to make full use of the bounce, open the ball. Belt buckle should face the target… of the ball, use your putting stroke and swing crisply your stance and play the ball slightly forward. Then swing through impact. down briskly, making contact three to five inches behind the ball, exploding the sand under the ball out of the PITCH (20 feet to 40 yards from the putting surface) trap—and the ball along with it. Play the ball in the middle of a narrow, open stance with your hands even with or slightly ahead of the ball. Swing FLOP SHOT back with relaxed arms, letting your wrists cock naturally, Open your stance and clubface the same way you would What makes a great wedge? then accelerate through the ball. to explode from sand, but instead of hitting behind the A wedge’s sole-geometry and “bounce” can make ball, focus on sliding the face cleanly underneath, like a specific types of shots easier to play by allowing the proper spatula under a pancake. Stay relaxed, keep your head club-to-ground contact. The traditional definition of bounce still and accelerate! is “the angle of the center sole relative to the ground.” The ← greater the angle, the more bounce, and vice versa. HALF AND THREE-QUARTER SHOTS A high bounce angle is good for fluffy greenside sand Assume a narrow, open stance with most of your weight and soft turf conditions, or if you swing down on a steep on your left side, square clubface and hands even with angle. A low bounce angle is good for playing from firm the ball. Swing back smoothly, using the length of your turf and hardpan, or if your downswing angle is shallow. backswing to gauge how far the ball flies. You won’t find a bounce number on TaylorMade’s new ATV Wedge because the innovative sole design takes on dif- FULL SHOT ferent bounces depending on how you position the club for Position the ball just behind the middle of your stance. the type of shot you’re hitting. (ATV stands for “All-Terrain On the downswing, make sure you shift your weight to Versatility.”) Whether you’re exploding from soft greenside your left side and hit down briskly, letting the loft of the sand or playing a half-wedge from a firm, bare lie, the ATV club propel the ball into the air with maximum backspin. Wedge will help you execute both shots successfully. Remember, wedges are about accuracy, not distance. Make a controlled swing, not a hard one. // Photos: MVP Collaborative

Pebble Beach®, Pebble Beach Golf Links®, Pebble Beach Resorts®, The Links at Spanish Bay™, the Heritage logo, and their respective underlying distinctive Sometimes called the most versatile wedge in golf, the ATV the ATV Sometimes called the most versatile wedge in golf, to design, enabling you sole advanced has radically Wedge handle many shots with one wedge. images are trademarks, service marks and trade dress of Pebble Beach Company. All rights reserved.

72 / inspire / Audi magazine Audi magazine / 73 In the clouds

Nestled high in the mountains and bordering India, Tibet and the People’s Republic of China, the Kingdom of Bhutan is a veritable oasis of calm.

By Ute Junker

There is no road rage in Bhutan. Admittedly, there’s not much traffic in Bhutan either—its main city, Thimphu, is the only capital city in the world without a traffic light— but the country’s roads could charitably be described as “challenging.” Nestled between China and India, Bhutan is a mountain kingdom, which means that any road you take will, sooner or later, switchback its way uphill or downhill, or both. The roads are too narrow for lane markings, one side always features a sheer drop and, just to add an extra degree of difficulty, shaggy yak are prone to appear out of nowhere, ambling serenely along the middle of the road. Yet Bhutanese drivers take it all in stride. If, while trying to pass, a driver comes face to face with oncoming traffic, there are no horns, no swearing: everyone just serenely pulls back into place. Order is restored. Bhutan is a country that clings firmly to its tradi- tions, foremost among them a deep devotion to Buddhism. This is a country where monks are esteemed above royalty, and where stray dogs are treated with care: according to Buddhist doctrine, that mangy cur could be the reincarna- tion of a family member. It’s the commitment to tradition that makes Bhutan such a compelling destination. Few countries have been as untouched by Western ways. The majority of people >>

Audi magazine / 75 wear traditional dress, 70 percent of the population still makes a living by farming, and all buildings are by law built in traditional style, complete with whitewashed walls and elegantly carved wooden doors and windows. Newfangled inventions such as billboards and cigarettes (which are considered un-Buddhist) are outlawed. Life is still lived according to the rhythm of the seasons and the Buddhist calendar.

Pristine countries are all well and good in theory, but there is usually a downside. Traveling in an undeveloped country is often arduous: hard beds, noisy neighbors, and a decided lack of fine dining and spa experiences. Not in Bhutan. Aman Resort’s one-of-a-kind property, Amankora, allows visitors to explore Bhutan in depth while still enjoying luxurious suites, superb meals and tranquil surroundings—not to mention the occasional massage. Amankora consists of five separate lodges scattered around the country. Guests design their own itinerary, spending a few nights each in the lodges of their choice, traveling from one to another with their own car and driver. Like all Aman properties, the lodges are both intimate and luxurious. It’s tempting to stay curled up in your sprawling suite, where even the bathtub has a view—however, the emphasis here is on getting to know this beautiful country. That means not just an extensive program of walks and hikes catering to every fitness level, but also a wide range of cultural activities, from having your horoscope cast by a Buddhist monk to participating in a butter-lamp lighting ceremony (which aims to dispel the darkness of ignorance) to lessons in archery, the national sport of Bhutan.

Each lodge has its own flavor and its own character. Amankora Gangtey, located in the Phobjika Valley, 9,800 feet above sea level, is one of the most serene. In an effort to preserve the valley’s most endangered inhabitants—300 elegant black-necked cranes—the government has banned electric wires, leaving most of the valley’s 5,000 inhabitants dependent on solar power or their own generators. Guests who are staying in one of Amankora Gangtey’s eight suites can hike through beautiful rhododendron and pine forests, across high pastures where nomadic yak herders have their tents. Alternatively, a visit to the crane conser- vation center lets you observe these beautiful creatures at close range, while a visit to the mighty dzong, or fortress, standing watch over the valley is a must. >>

Audi magazine / 77 However, some of Gangtey’s most memorable experiences can be had without leaving the lodge. A traditional Bhutanese hot stone bath takes place in a converted farmer’s shed not far from the resort. Before you arrive, a wooden tub is filled with water, to which stones—heated for hours in a fire—are added. Once you’re safely submerged in the tub, staff open out the doors of the shed, letting you luxuriate in panoramic views across the valley while you soak up the heat. A shed also features in what is perhaps Amankora Gangtey’s most memorable experience: the potato shed dinner. Dinner in a farming shed is not usually considered the height of romance, but once the lodge staff have brought in wood-fired ovens and blankets to warm you up, and fine linen and crockery on which a traditional Bhutanese meal At a glance... will be served, and once they have lit the whole thing with hundreds of candles (stuck into the natural ledges formed by Bhutan fees and charges:

the dry-stone wall), the experience becomes truly magical. In addition to a visa, the government imposes a minimum daily spend for visitors ranging between $165 (low season) and $200 (high By contrast with Gangtey, where you crunch your way season) per person per day. This fee includes basic accommodation, across the grass on frosty mornings, Amankora Punakha is meals, tours and transport. Visitors who want more luxurious accommodation, or who want to travel on their own or with a small set in a subtropical valley, where mangoes and bananas grow, group, will need to pay extra. All visitors must have a confirmed and white-water rafting is on offer when the river is high itinerary in order to enter the country. enough. Astonishingly, the two lodges are just a few hours’ Getting there: drive from each other—a drive that is an experience in itself. As the road winds its way first up, then down the mountainside, Druk Air (www.drukair.com.bt), Bhutan’s national airline, flies twice a the vegetation changes—from pine to oak and silver fir, with week from Bangkok to Paro, with return fares around $950. branches covered in rugged coats of moss, down through Staying there: an ever-changing range of cypress and ficus to birch, cherry Amankora rates are $1,300 per night for single occupancy and $1,400 blossom and rhododendrons. As with every drive in Bhutan, per night for double occupancy. This includes all meals, car and driver, it’s an adventure. // and a wide range of treks and activities. www.amanresorts.com Photos: Aman Resorts

78 / inspire / Audi magazine For those who dream faraway does not exist

By Jay Brida

About that sand When your résumé includes the phrase “Created After some time freelancing as a graphic designer in installations for JPL about finding other planets around other Seattle—“making money and discovering that I’m a worka- So, upon returning to the States, he dropped the stars, including one where I drilled a hole in a grain of sand,” holic,” Goods says over dinner in Northeast L.A.—he decided career and managed to get accepted at Art Center College it’s clear whatever you are doing is a bit off the beaten path. that he needed to go to Europe and, basically, discover of Design, a prestigious art school in Pasadena. During When it further explains how you turned a mouse—a himself. While many artists go to Europe to find inspiration, a summer session, he applied to an opening at Caltech picture of an actual mouse—into a search engine, you can Goods was inspired to become an artist by going to Europe. (another Pasadena connection—basically, the feeder school only be Dan Goods. to the NASA-operated JPL) to help David Kremmers, the Goods is an artist. Now, he admits to having no skill Conceptual Artist at Caltech, develop a visual strategy for as a painter or a draftsman. Which makes him an untradi- a representational search engine that would deliver better, The Past Is Present tional artist perhaps and certainly the only artist who has more easily applied information for academic subjects than When you first walk in, you see a clock made ever been hired at the Jet Propulsion Laboratory in Pasadena, normal search terms. >> up of lights. As you move in the space, you California, to be an artist (or “Visual Strategist”), but an realize that the lights are in fact different artist nonetheless. The media he works in are conceptual sizes and distances away and only look like as well as physical. He uses materials like aerogel, which is a clock from that initial perspective. There is 99.8 percent as light as air and is basically fireproof, and also a microphone you can talk into, and your glass bottles. But he also uses liquid crystals and “invisible voice comes back to you seconds, minutes, lights.” As well as sand. even months later. This is much like the night sky, which is made up an array of lights coming from different distances away, light that originated at vastly different times. The galaxy we see as an array of lights is actually a patchwork of history.

1 mm if =

one tenth of a mm = the thousands of known planets in the Milky Way

room all the galaxies in full of x6 = the known universe sand

80 / inspire / Audi magazine Audi magazine / 81 What he and Kremmers came up with was a mouse. A Once he finished at Art Center, he found that that Through his work at Caltech, he met the director literal mouse. They thought the best way to deliver informa- kind of conceptual work—way beyond graphic art and tra- of JPL and asked about a job, saying maybe they might be tion on, say, the operation of the tear ducts in mice would ditional design—appealed to him. “I liked the idea of giving able to use an artist to help explain what they actually do. be for researchers in the study of field mice to be able to people the chance to interact with something beautiful, Initially skeptical, the director asked him to show something Solid Smoke move a cursor over the tear duct of a mouse, which would meaningful or even profound, give them something to think to him. So he showed him a project he had done with glass First shown at Technorama in Winterthur, Switzerland, it then produce a drop-down menu of relevant studies done about,” Goods says. “I found I really liked being around big soda bottles, a bottle pipe organ that he had fastened to was part of the “Light.Art.Work” exhibition and was Goods’ by other researchers in the field. ideas.” the roof of his car. “Eventually I got the right angle and first public show using aerogel, using evocative lights to distance, between 30 and 35 mph, and I thought it could highlight an almost otherworldly glow. be great for a taco stand truck so that you’d hear the music Goods: “I want to find the essence of something, as the truck moved.” >> then communicate what that is in a surprising and beautiful way.” About aerogel ↘ It is 99.8% as light as air ↘ Is 1,000 times less dense than glass ↘ Was used on the Mars Pathfinder rover Hidden Light ↘ Provides 39 times more insulation than NASA is constantly looking for Earth-like planets, but has trouble wall, while a 20,000-watt spotlight shines on the same space, the best fiberglass insulation because the suns around which they orbit are so much brighter. washing the film out completely. Only when someone walks in They are undoubtedly there, but with present technology, they front of the spotlight, and the sun-like light is blocked, is the remain unseen. To illustrate this, Goods projects a movie on a projected film revealed within the person’s shadow. To see videos of Goods’ works, please visit directedplay.com.

Audi magazine / 83 Impressed with the unorthodox pipe organ and universe. The director was impressed. He has now been the At the core of everything he does, however, there’s “mouse atlas,” the director then gave him six months to do Visual Strategist at JPL for almost a decade. a sense of wonder—and humanity. Even a sense of humor. something else. That’s how Goods found himself drilling a Working with aerogel, for example, an expensive, hole in a grain of sand. Commissioning Jupiter—and beyond translucent material that allows him to project lights and It’s not all galactic for Goods. He is very grounded, create a colorscape of texture and mood, he likes to do a little He thought about the audience, did a little math and actually. He lives in South Pasadena with his wife and three parlor trick. Taking advantage of the insulating properties of came up with an idea: The Big Playground. kids. And he doesn’t only inspire NASA—or help them cre- these small, thin blocks of “whipped glass,” he likes to “find “Think about a grain of sand, think of how tiny it atively explain their missions—he also works on a variety of someone nervous-looking and then pull out the blowtorch.” is. But think of that grain of sand representing a whole other installations that he does on commission. He then puts the victim’s hand behind a thin sheet of the galaxy—it would take six rooms filled with sand to contain He works large—like the eCLOUD installation in the heatproof substance—and the heat doesn’t reach their hand. all of the galaxies of the known universe,” Goods explains, Mineta San Jose International Airport—and he works small— very patiently. like projecting swimming fish onto a sheet which was then In the end, no matter how complex the technology Then, he drilled a hole one tenth of a millimeter hung over a French door to make it feel like an aquarium for or how simple the process, Goods tries to surprise: “I want wide in the grain of sand to represent the thousands of a private party. He works light—with aerogel blocks nearly to find the essence of something, then communicate what known planets in the Milky Way. The ironic part is that when as light as air, “whipped glass, basically,” he says—and he that is in a surprising and beautiful way.” // viewed under a microscope, the small hole gives one a giant works very heavy—re-creating the atmosphere of Jupiter for perspective on vision, meaning and the enormity of our Beneath the Surface, an exhibit first shown at the Pasadena Museum of California Art.

eCLOUD A look at some more of Dan Goods’ installations and where to find them: This is a collaboration with Nik Hafermaas and Aaron Koblin. It is located in the Terminal B Concourse of Mineta San Jose Curiosity International Airport. A collaboration with David Delgado located in the atrium of the Terry Lee Wells The eCLOUD is a dynamic sculpture inspired by the Nevada Discovery Museum. behavior of clouds. Made from unique polycarbonate tiles It stands 7 feet tall and 12 feet wide, and consists of about 30 variously sized and liquid crystals that fade between transparent and flat plastic fresnel lenses mounted between two sheets of etched glass. The larger opaque states, its patterns are transformed periodically the donation, the larger the lens. This freestanding, interactive piece sets the tone by real-time weather reports from around the world. It for the museum as a place of curiosity, exploration and fun. won a Silver International Design Excellence Award (IDEA) in the Environments category. Beneath the Surface This installation for the Jet Propulsion Laboratory consists of a large cloud that con- tains infrared lights. Infrared light is invisible to the naked eye, but is visible to many cellphone cameras. Just as the Juno mission uses special detectors to peer through the clouds of Jupiter and reveal the depths of its storms, when you take a picture with your cellphone, you can “see” lightning storms underneath this dynamic surface. This was first shown at the Pasadena Museum of California Art. It is available to be shown elsewhere.

airFIELD Goods’ latest public work, a collaboration with Nik Hafermaas and Jamie Barlow, debuted in the late spring of 2012 in the new International Terminal at Atlanta’s Hartsfield-Jackson Atlanta International Airport. It’s described as a “data driven sculpture.” But knowing Goods, it’s probably best to see it before trying to explain it. Photos: Courtesy JPL/Caltech; courtesy JPL/Caltech: Nik Hafermaas; Dan Goods; Spencer Lowell courtesy JPL/Caltech: Photos: Courtesy JPL/Caltech;

8 4 / inspire / Audi magazine Audi magazine / 85 High and low N E New Orleans on the roller coaster of recovery and relapse. W O R L

By Jay Brida

It’s always felt altogether appropriate that New Orleans was born in a swamp and lives largely below sea level. You got the sense that it never had far to go when it E A fell from grace. And yet when the fall did happen, it was worse than anyone could ever have imagined. Despite shrugging off several devastating hurricanes in its history, what happened in the aftermath of Katrina showed a city in free fall, losing a third of its population, losing several neighborhoods, even losing its sense of humor about its well-earned nickname “The City That Care Forgot.” That self-effacing, and some- what accurate, description became a bitter irony after the hurricane. >> 86 / inspire / Audi magazine N S Audi magazine / 87 But then came a second irony. The hurricane changed But at the same time, incredible new restaurants not just countless lives, but the very perception of what was are flowering near ancient institutions. New bars, like the possible in this improbable city huddled beneath Lake Pont- Neal Bodenheimer–owned Cure in the once-flooded Freret chartrain. It took some time for the shock to wear off, but neighborhood, are popping up, dedicated to finely crafted as the months went by, as the money poured in from public cocktails made with essential oils, organic fruits and more and private sources and the rebuilding started, a tentative than enough top-shelf liquor. New people have added a new new hope began to build: New Orleans could stay low and spirit to an old city and old residents are finding new hope. still reach new heights. In true New Orleans style, it calls for a toast. Maybe with a Sazerac, New Orleans’ signature cocktail—rye, bitters, By no means is the city all the way back. Some simple syrup and a splash of absinthe—and a half dozen lifelong residents still long for the day they can return. raw oysters. And here and there, even on the edges of the tourist districts which were largely untouched, you still see the telltale sign Calling the tune in the new Crescent City of flood damage—such as the quadrant pattern of letters At the beginning—at least at the beginning of the that insurance agents spraypainted on houses that were to post-Katrina New Orleans experience—there was Republic, Pictures of a city: Colorful be assessed. the first venue owned by Robert (pronounced à la française: scenes from magical and RO-bear) LeBlanc. It fast became the center of music in a city practical New Orleans. of out-of-work musicians. It became a community center, a concert venue and, most important, the kind of place that Page 86: Steamboat Capt. Milton P. Doullut’s house, wasn’t a definably “typical” New Orleans music venue—that built in 1905, was influenced is, one constricted by its past as much as anything. Instead, it by the steamboats of the era was a place where indie rock held the stage one night, where and the Japanese exhibit at hip-hop did the next, where a famous jazz saxophonist might the 1904 St. Louis World’s take the late slot after an electronica party. Fair. Set in the Lower Ninth That was LeBlanc’s vision when he gave up his job Ward, it is one landmark that was largely spared in at Goldman Sachs in New York to return to his hometown. the devastation of the city by “I’ve always loved all kinds of music. It just seemed it was Hurricane Katrina in 2005. the kind of place that made the most sense at the time,” LeBlanc said over dinner at his latest endeavor, a stylishly post-industrial bistro in the Central Business District called Ste. Marie. “But what it turned into was something bigger, a real focal point. I knew I had to come home. I just didn’t know what I was going to do,” he said. “I loved New York, but I saw myself here after the storm. But I thought I’d run a record label or something, instead … well, I’ve found a different thing.” >>

Always drink responsibly, and never drink and drive. So instead of his old trader instinct of buying low and selling high, he doubled, tripled and eventually qua- drupled down on New Orleans. In addition to Republic and Ste. Marie, he now owns the gastropub Capdeville, also in the Central Business District, and the shabby-chic, utterly delicious Sylvain, just steps from Jackson Square. Business is good, but more than that, success has enabled him to work with the other side of the rebuilding effort, the non- profit side. He’s involved with the Field of Dreams project in the Ninth Ward, an effort to build athletic facilities in the neighborhood hardest hit by Katrina, one that’s still struggling to recover.

At left: Laura Paul is one The Lower Ninth gains ground of the prime movers of Far off the tourist trail, the Ninth Ward doesn’t have lowernine.org, founded by Rick Prose in 2007 to rebuild famous restaurants or much of a backstory. It was mostly a 30 the Lower Ninth Ward. More place where people lived next to a waterway called Industrial than six years since Katrina, Canal. Even before the storm it was one of poorest parts of they are still doing it. a very poor city, and when it was virtually wiped out after the levees broke, there was a widespread feeling it might never come back at all. About three days after Katrina, Laura Paul decided to drive there from Montreal to see what she could do to 20 23-ft Floodwall help change that perception. >>

-8 feet Mississippi River below sea level 17.5-ft Hurricane Protection at lowest Levee and Floodwall 10

Lake Pontchartrain 0

-10

-20 Canal St. at River St. Louis Cathedral Esplanade at St. Claude Derbigny at I-10 Gentilly Blvd. at Allen University Dillard Wildair Dr. St. Anthony at Simon at L.C. Dr. Wainright Dr. UNO/Wainright

90 / inspire / Audi magazine Audi magazine / 91 A new roof $600–800 Sheetrock $1,200–1,600 Lumber (window/door trim/ $12–17 K Re-wiring a house $1,500 Kitchen cabinets/countertops $1,400 baseboards, etc.) $800 is the cost of rebuilding a house Re-plumbing a house $800–1,000 Lumber New windows and doors $1,600 in the Lower Ninth Ward using volunteer labor only Insulating $1,000 (damaged studs/sills/etc.) $750 Information courtesy of lowernine.org.

After starting with a non-profit that recycled the Paul is a fount of energy, particularly when she starts Watching the parade go by, cobbler in hand a city have to start over, we need to start right,” he said. usable parts of gutted and flood-damaged houses and fun- talking about the political situation of her adopted city. She The first stirrings of another Mardi Gras season His father then came in with a giant party, all neled the resale money back into the community, Paul moved knows the players, meets with some of the more famous brought back the parades, the beads, the drinks in hands, drenched in beads and in high spirits for the middle of the on to the grassroots lowernine.org, a resource center for people who have donated to the rebuilding efforts, and the cries of “Throw me something, mister!” There’s a comfort afternoon. He tended to them for a minute, then came back. the community—now just over 2,000 according to the 2010 still works on the streets of the Lower Ninth Ward and her in the debauchery. It again revealed New Orleans at its “What can I get you to drink?” he asked, noticing an census, compared to a neighborhood of 14,000 in 2000— neighborhood, the adjacent Bywater. staggering, carefree best. It is a welcome reminder of the empty Sazerac glass. “Actually, try the cobbler.” Cobbler, Bel- where they can find information on rebuilding their house, “You get swept up in it. There’s so much to do and city’s ancient past and a welcome sign of its rebirth from locq’s specialty, was last popular in the 19th century. It soon access social services and develop sustainable economic there are so many issues to address here, you just look for its immediate past. appeared on the table. It was in a small metal container. It development in the neighborhood. signs that what you do matters,” she said. Neal Bodenheimer’s other bar is the newly opened had pulped strawberries, vermouth and herbal Benedictine It’s also a place for “voluntourists,” people who come One sign is the fact that the first grocery store in Bellocq. Co-owned and -operated by Kirk Estopinal and over crushed ice. It was delicious. down to New Orleans to take in the fruits of the city at night years has opened up in the Lower Ninth. Started as the first Matthew Kohnke, it resides in The Hotel Modern New Orleans and are willing to get their hands dirty during the day. You of a small local chain by actor Wendell Pierce, a New Orleans on Lee Circle. From a window seat, Bodenheimer and a few It felt right, drinking a 21st-century version of a can help out with building a house, or work in an urban farm, native who plays a trombonist in the HBO show Treme, which others watched one of the first parades of the season go 19th-century drink in a bar located in The Hotel Modern or at the very least, visit the neighborhood to let the people is shot and based in the city, Sterling Farms is bringing fresh by. Bodenheimer spoke about his path back home. Another while watching a parade based on an ancient pre-Lenten there know they haven’t been forgotten. produce and health foods to people at reasonable prices. native, he, like LeBlanc, moved down from New York after custom, talking about a city that has a deep connection Paul feels that way sometimes. “Fundraising is a “It’s such a great investment—well, money, I have the storm. It was now a familiar story. The need to move to the past but has only just started on filling in its blank constant struggle. People do forget,” she said. “But at the no idea,” Paul said, “but for Wendell, a guy who knows this back, or start fresh, to do something for the city. slate for the future. // same time, it doesn’t take long to realize that there is a place and this town, it’s just so important as a symbol of He and his wife, Kea, a lawyer, are currently working point—there is hope.” what’s possible.” on a project to address the school issues in town. “If we as

Photos: Kevin Garrett Photos: Kevin Always drink responsibly, and never drink and drive.

92 / inspire / Audi magazine Audi magazine / 93 Ted Keifer Audi magazine / 95 ntil he pulled up next to an Audi 5+5 Coupe Coupe 5+5 Audi an to next up pulled he ntil u

…

Ted became consumed with the urge to get one, andto get one, urge with the consumed became Ted improve to continued technology and quality Audi As drives a 2008 A6 S line® in Daytona currently Ted Soon it was time for an upgrade, and two years later, later, years and two an upgrade, for it was time Soon in traffic. He asked the driver about it, what 5+5 meant, the driver about it, what 5+5 meant, He asked in traffic. a 5-speed with 5-cylinder a “It’s replied, driver the and transmission.” stum- finally scanned classified pages for months before I found to give up, bling upon one: “Just when I was ready I went for a test a used one for sale at the local Audi dealer. of the drive and was amazed at the smooth acceleration it home.” I drove inline 5-cylinder engine. Needless to say passion and enthusiasm Ted’s so did over the next 20 years, of North He joined the Audi Club America for the brand. he met many other people with a similar addiction to where “non-believing” friends Audi. And though some of his other, butcars other tried he that us tells he crazy, was he thought expecting.was same build and quality he the didn’t have they and believes that he’ll hold onto it for many years to Grey she fully hearing that—though come. His wife appreciates He did mention that his promise. expects him to break going he’s says 2012 A6, but out the checked already he’s driving past the dealership for as long as he can. to avoid he found his way to an ’81 Audi 4000S. And drove that that And drove to an ’81 Audi 4000S. he found his way faithfully

- MILES

he wanted to move to Ingolstadt, Germany. Germany. to Ingolstadt, to move he wanted dirt roads dirt )

…

Ted Keifer is no ordinary car lover. Over the course of Over the course is no ordinary car lover. Keifer Ted “but he says, briefly,” “I thought about moving there, before else comes much not wife, his besides But pamper of tradition owner’s] previous [the up kept “I bone-jarring

(and (and counting One man’s story of having owned 74 Audi vehicles Audi vehicles story of having owned 74 One man’s his 30 years as a licensed driver, he’s had 74 different Audi had 74 different he’s driver, his 30 years as a licensed understands his his wife And though in his garage. vehicles he hinted he the line after she drew passion for the brand, the largest where wanted to live in Ingolstadt, Germany, site is located. Audi production in here the line. So I stayed my wife said that might be crossing advocate to this day.” the States and I continue to be a brand who owns a design agency in Connecticut Audi for Keifer, when He bought his first Audi in 1982 called iOn Creative. he that 100LS Audi a ’76 It was old. years 16 just was he as he up for about $1,700, a little over his budget picked at the time, but it was love at was working in a grocery store and was owned by first sight. It only had 49,000 miles on it He had it. the quintessential “little old lady” who pampered his and brought to talk his folks into letting him purchase it, at first Though skeptical father down to check out the car. aback by how solid the his dad was taken of a German car, wood used in the interior. was real and that there car felt, the purchase. and soon approved dad was impressed Ted’s from it far away I parked ing the car during my ownership. - it every appre other vehicles and I waxed other week. I really on of the vehicle and I was hooked ciated the craftsmanship Everywhere I went, people commented on the Audi brand. said. Ted how nice the car looked,” His wife drew the line after he hinted he hinted the line after drew His wife

semi-utility vehicle semi-utility

Cleo likes the front seat front the likes Cleo 1887 Victorian home Victorian 1887

“When we were younger we filled the interior sack sack interior the filled we younger “When were we their Along with the external abuse this car has taken, expect on And despite the wear and tear you would time be soon may it realize Thornburgs the though And 25 years 25

with skis and headed for the mountains. Today, we drive to Today, for the mountains. with skis and headed These building a home. we are where in Mexico, our ranch other long building the ski sack is filled with 2x4s and days - excel par vehicle semi-utility our become It’s materials. to road the that forget not Let’s explains. Barbara lence,” US highway, a regular is nothing like their Mexican ranch one dirt road, a “bone-jarring” (her description) but rather at least twice a month. the couple traverses Though home. vehicle the made also have Danes Great three in seating—Socrates own preference had their they all have the back seat, Hannibal standing across lying Sphinx-like head out and ears flopping in upright on one of the seats, lying vertically the two front between and Cleopatra the air, every with her nails at DJ opportunity— radio playing seats, the to enough testament is dogs these of sheer mass the Thornburgs. the versatility the 5000S has offered their only years, a car that has been this lived-in for over 25 her parts to keep challenge is locating suitable replacement part of the family. it still they say to part their beloved Audi 5000S, with ways Victorian home. of their 1887-built in front parked looks great

Socrates in back in Socrates

ranch in Mexico in ranch

3 Great Danes Great 3

Barbara and Andrew Thornburg are about to expe- are Thornburg and Andrew Barbara Andrew and ninety-nine thousand,” hundred “Two in jest. likely asks, Barbara “Shall I drive for awhile?” you kidding?! I’m not missing this!” “Are been married to one have and Andrew Barbara One Audi takes a couple 300,000 miles over 25 years a couple 300,000 miles over 25 One Audi takes Their 1985 rience something few people do in a lifetime. As mile. 300,000th its over turn to about is 5000S Audi contain can hardly Andrew they drive the final few miles, his excitement. nearly there!” “We’re bellows. of 25 for 5000S Audi their to and years, 41 for another than impressed, is more Andrew those. Being an engineer, long and how far their car has carried of how he is in awe standards, them. Not only has this car lasted by engineering vehiclesuggest a contemporarysleek not but its does style than a quarter century more built ago.

Barbara & Andrew Thornburg Andrew & Barbara Owners’ spotlight 9 4 / spotlight / Audi magazine YOUR AUDI We’re looking for a few young car designers. Draw Kids’ space your favorite Audi model! We’ll feature some of {} the best entries in this space in upcoming issues. To enter, please e-mail [email protected] for a submission form … When you take your parents on the road, they can get fidgety. … Then, when you’re done, Suggesting a few games will help the time pass more quickly! send your drawing along with the submission form to: featured artist Draw Audi Madeline Barcelos, age 5 211 E. Ocean Blvd., Suite 100 Long Beach, CA 90802 DON’T GET LOST! Corners, switchbacks, straightaways—get your START Audi to the finish line. Think you know your stuff? Unscramble these Audi- SCRAMBLE related words and show us what you’ve got.

rotauqt laladro

laors ofrunos

dit elcan sdieel

tdi clean diesel diesel clean tdi 04 sunroof solar 03 allroad 02 quattro 01

A 2012 allroad® B 2013 allroad®

Time to put on your smarty pants. Find at least five

SPOT tHE things that are different in images A and B.

table leg in foreground in leg table 06 wall on bar black 05 windshield 04 rails roof 03 headlights 02 color car 01 o you see any more? any see you o d …

DIFFERENCE Photos: AUDI AG Photos: AUDI

96 / kids / Audi magazine YAY! Audi magazine / 97 Peter Donders Bench Corcel Luxury Bathtub Belgian designer Peter Donders created his C-Bench by It won’t take a rubber ducky to get you into this wrapping carbon fiber string around a form, then removing bathtub. With clean lines and ample room to the form. This piece of improvisatory furniture is incredibly stretch out, this tub is the first of its kind using strong, and yet light (about 13 lbs), airy, and open. And very carbon as its basic material. Deep black and unde- exclusive: there are only 10 made. $34,000 niably chic, this tub may elevate your bathroom www.peterdonders.com to your new favorite spot in the house. $72,000 www.corcel.eu/en

monCarbone iPhone® 4/4S Case Chances are you spent a decent amount on your iPhone®, so it doesn’t make a lot of sense to protect it Cult ob jects with a flimsy case. The monCarbone Hovercoat carbon fiber iPhone® 4/4s case features aerospace-grade This issue, it’s carbon fiber—in some seriously desirable forms. material that provides strength and durability equiva- lent to steel. $49.99 www.moncarbone.com

Exoconcept Watercraft Blackbird Acoustic Guitar Though there’s no sign yet of the world’s first hoverboard, the Exoconcept We love wooden guitars as much as the next guy, but when you’re having a EXOWATT will satisfy just about every adventure junkie’s need for speed. Powered hootenanny out in the woods or on the water, the elements can be an issue. by an electric engine and removable battery packs, the EXOWATT allows you Enter Blackbird Guitars. Weighing in around three pounds, their Rider model is to move across the water with ease while creating no emissions and no noise. a small guitar with a huge, rich sound, and is, according to the manufacturer, (Should be available through U.S. distributors soon after the Fort Lauderdale virtually indestructible and unaffected by humidity. So, rain or shine, you’re International Boat Show 2012 in late October.) est. price $39,600* ready to rock. $1,600 www.exo-concept.com *Based on exchange rate at time of writing. www.blackbirdguitar.com

98 / cult / Audi magazine Audi magazine / 99 ► Cult apps DEVICE MEET DOCK.

► 8mm Vintage Camera ► SpellTower B ANG & O LUFSEN ADV ANCE D S O UND SYSTEM Bathe your videos in the look and feel of 8mm and other The tile spelling game with yummy-looking screen. FOR AUDI A 7 SPORT BACK retro film effects, such as scratches, flickering, vintage Tag contiguous letters to make words. As those tiles coloring, even projector sound! disappear, new ones are brought down, creating new patterns. Various play modes (e.g., speed, minimum word length), plus local multiplayer mode. All with a simple, elegant interface. The down side is it will take over your life.

► 100 Cameras in 1

Connecting easily to Instagram™, Twitter®, and Face- book®, this is one of the most versatile lens and effects apps at the moment, with 100 different effects and a surprisingly simple interface.

►

► Edition29®

► These apps by 29GPS showcase a new find daily in various fields—such as motoring, travel, hotels—via daily updates to your iPhone®, including a GPS-enabled map to guide you to them. But the real treasures are their iPad® magazines covering design, cinema, music, sport, motoring, architecture, even “the New”—all in a stunningly photographed, media-rich tableau format.

► Cinemagram™

Halfway between photo and video, Cinemagram™ allows you to choose a section of a photo to animate BE OSOUND 8 while the rest stays still. Fun, affecting, even a bit eerie.

iPod, iPhone and iPad are trademarks of Apple Inc., registered in the U.S. and other countries. Wall mount also available for BeoSound 8.

Dock your iPad, iPod or iPhone in the new BeoSound 8. Or connect an MP3 player, PC or MAC and let every note, ri , chord, pop, phrase and quirk take your head wherever you want. This amazing speaker is a true Bang & Olufsen powerhouse of sound that you don’t want to live without. ► WiFi RC ► Wind Geo Going for a spin? Well now get the same unparalleled sound performance in your Audi with Bang & Olufsen’s Advanced Sound Systems custom made for the Audi ﬂ eet. Golfers, kite fliers … and birds? Find accurate, real-time Control pretty much any remote-controlled vehicle wind (strength and direction) and temperature informa- via your iPhone® with this app. All you need is a small Stop by your closest B&O showroom and show your Audi keys for your chance to win a BeoSound 8. Visit www.bang-olufsen.com or call tion anywhere in the world. connection kit, and you can start steering your radio- 888 315 9679 for more information about the BeoSound 8. MSRP $999. controlled car, boat, tank, whatever, either using an onscreen joystick or by tilting your phone. No need for iPod touch is a registered trademark of Apple Inc. Apple is not a participant or sponsor of this promotion. multiple controllers! You can even stream or record video of your maneuvers with the attachable vehicle camera. 10 0 / cult / Audi magazine