2 0 1 9 S U M M E R P R O G R A M GREEK WINE BUSINESS

A new, six-week interdisciplin ary course at Perrotis College

COURSE SUMMARY WHO IS IT FOR?

This course introduces the basics of wine production The program applies to a wide range of majors and in and how to produce country-specific interests, including: wine. Students explore local varietals and • Business Administration and Management diversified wine making processes while gaining an • Marketing understanding of the current wine industry/ • International Business consumer trends. • Business Communications • Entrepreneurship Greek wine has existed for thousands of years, and • Agribusiness the Ancient Greeks even had a god of wine, • Agricultural Marketing . The course explores the potential of • Agricultural studies using various elements of Greek culture and history • Culinary food science as a promotional tool to market Greek wine • Environmental science overseas. Additionally, the strategy of successful • Food Science entrants, like Greece, into mature and/ or emerging • Nutrition markets is addressed, offering students insight into • International Studies how Greece can be a case study of best practices in • and enology the wine industry. • Food, Nutrition and Consumer Sciences

COURSE DETAILS WHERE WE ARE & WHERE WE GO

Students attend lectures given by prominent educators The City of Thessaloniki is over 2500 years old and is and industry leaders in the field of wine, the second largest in Greece. A mix of ancient, including wine makers, enologists, and export Byzantine, and modern worlds, it boasts a beautiful managers. Multiple site visits provide insight into the seaport, fantastic cuisine, break-taking vistas, and modern day wine industry in Greece. vibrant nightlife.

The course provides theoretical background into the Students in the Greek Wine Business course may also wine industry while providing students with participate in excursions and trips organized for study international business perspectives much needed in a abroad. Trips include a one-day sailing trip around the globalized economy. By the end of the program, turquoise waters of Halkidiki, a hiking trip to Mount students will be able to create a marketing plan based Olympus, home of the Greek gods and four-day island on the Greek success story or a project related to one cruise to beautiful Skiathos, , and Alonissos. of the elements of the wine industry.

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PERROTIS COLLEGE,THESSALONIKI, GREECE http://www.perrotiscollege.edu.gr/study-abroad/ Eleni Kantylzoglou [email protected] Helen Yarenis [email protected]