march 17, 2017 | Modern distillery Age Volume 8 | Number 11 th NABCA’s 24 Annual Bulleit Distilling Opens New Distillery Tom Bulleit, who founded Bulleit Distilling in 1987, has celebrated its 30th Symposium on Alcohol anniversary with the opening of a new distillery in Shelbyville, Ky. Governor Matt Bevin and a number of other elected officials and dignitaries joined Beverage Law & Regulation Special to Modern Distillery Age by NABCA Bulleit for the event. NABCA’s two-day symposium provided participants with timely information and dialogue about crucial issues and challenges facing state regulators, industry officials and others impacted by alcohol beverage regulation. To follow are summaries of several of the presentations from day one of the event. The 21st Century Wholesaler The opening session focused on today’s and tomorrow’s challenges facing the wholesale segment of the alcohol distribution tier.

L-R: Pietro Di Pilato, SVP, Technical, Diageo North America; Kentucky State Sen. Paul Hornback; Deidre Mahlan, President, Diageo North America; Kentucky Gov. Matt Bevin; Tom Bulleit, Founder, Bulleit Distilling; Shelby County Judge-Executive Dan Ison; Kentucky Agriculture Commissioner Ryan Quarles; and Eric Gregory, President, Kentucky Distillers Association

“We’re so proud to open the Bulleit Distilling Co. here in Shelbyville,” said L-R: Richard M. Blau (moderator), Chair, Alcohol Beverage & Food Bulleit. “Seeing this distillery come to life has been a truly surreal experience Law Department, GrayRobinson; Rodrigo Diaz, Chief Counsel, Pennsylvania Control Board; Craig Wolf, President & CEO, that couldn’t have been achieved without the tireless work of so many men & Spirits Wholesalers of America; and Jesse Sweet, Director of and women. We can’t wait to share the delicious whiskey that will be produced Administrative Policy and Process, Oregon Liquor Control Commission here for centuries to come.” Moderator Richard Blau of GrayRobinson Under the supervision of Pauline Rooney, Vice President of Distilling, the opened the session by discussing the history of distillery employs approximately 30 people. While the distillery is opening at regulating alcohol in the free market. He noted that the previously announced capacity of 1.8 million proof gallons annually, it was control jurisdictions look to balance efficiency and built as a modular distillery, and expansion opportunities are being explored. continued on page 12 “Today marks a huge achievement for Tom Bulleit and everyone at Diageo, as we open an amazing facility that will further establish the legacy of Bulleit here in Kentucky,” said Deirdre Mahlan, President of Diageo North America. One in Ten Alcohol Buyers “We look forward to continuing to watch the brand grow as we become part Purchases Alcohol Online of the Shelbyville community.” Whether we are toasting a friend’s engagement, The distillery, which has already begun producing Bulleit Bourbon, tossing one back at a party or just relaxing at home represents the latest technology in warehousing and distillation, including with a drink at dinner or while watching TV, Americans enhancements that help conserve and reuse resources, resulting in improved rarely run out of excuses to partake in alcohol. With efficiency and less impact on the environment. The 300-acre campus includes so many reasons to sip, chug or shoot, it should come four barrel houses (each capable of holding 55,000 barrels), a 52-foot still made as no surprise that nearly seven in 10 Americans aged by Vendome Copper and Brass Works in Louisville and the first industrial solar 21 and over (68%) are “regular buyers” of alcohol array in Shelby County, which will collect enough energy to run all on-site (purchase any type of alcohol, either for themselves or mobile equipment. for someone else, at least several times per year). Diageo’s initial investment in building the distillery is $115 million for the Interestingly enough, nearly one in ten adults 21+ Shelbyville site. Combined with the $18 million investment that was made (8%), or 12% of regular adult beverage buyers, say to open the Bulleit Frontier Whiskey Experience at Stitzel-Weller, Bulleit has they purchased at least some of their alcohol online contributed more than $130 million to Kentucky’s economy since 2014. in the past six months. Among those regular buyers of alcohol who bought alcohol online at least once during the past six months, the percentage purchased online vs. in-store was highest for wine (42%) with beer (29%) and spirits (35%) trailing. continued on page 4 stills, including one that is possibly the oldest outside of traditional Japanese on- and Maison Ferrand in the Caribbean and has been dormant for off-premise accounts, which are currently almost 100 years. Gabriel is committed to covered by Mutual Trading. iichiko was Purchases West bringing these stills back to life, and as he listed as #25 in the Millionaire’s Club by Indies Rum Distillery said, “Make them sing again.” Additionally, Drinks International in 2015, which ranks the West Indies Rum Distillery’s aging warehouse world’s million-case spirits brands, with over in Barbados is located on the sea, “which imprints eight million nine-liter cases sold. Maison Ferrand, a , and the rum with a specific style not found rum distillery based in Cognac, , anywhere else.“ has acquired the historic West Indies “We control the production of our Rum Distillery in Barbados, which has Ferrand Cognac and Citadelle Gin, because th produced rum continually since the 19 we own the facilities in Cognac,” Gabriel century. Maison Ferrand is the owner of said. “We love challenging ourselves to the Plantation rum brand with global make the best there is, and it requires total distribution in 68 countries. The company commitment. We wanted the same holistic produces Cognac and gin at its facility in involvement for our Plantation rum, so this France, and the purchase of West Indies Rum investment is the natural course of things Distillery marks the first distillery acquisition for us. We are both excited and humbled by “The cocktail culture is thriving in the outside of France. what lies ahead. When signing the purchase U.S., and iichiko is prepared to prioritize of this historic distillery, my thoughts went expansion,” said Tetsuro Miyazaki, North to Laurie Barnard and Thierry Gardere, two America Development Manager. “With most rum icons and friends that we have lost of our multi-billion-dollar business in Japan, all too soon. They were great inspirations we see a real opportunity for iichiko to grow to me.” in the U.S.” In the purchase of West Indies Rum New York-based Colangelo & Partners has Distillery, Maison Ferrand will also have ben hired by iichiko to execute an integrated access to Jamaican rum, as West Indies Rum communications campaign. Colangelo will Distillery is one-third owner of National assist in importer and media relations and West Indies Rum Distillery Jamaican Rum Co. with Monymusk Distillery will also work with top mixologists in the U.S. and Long Pond Distillery. This is important to create cocktails to showcase the Japanese “The acquisition signifies Maison for Maison Ferrand, because Jamaica is the spirit as a versatile mixing ingredient. Ferrand’s long-term commitment to the second source of rum for Plantation. “In addition to our alcoholic beverage quality production of Plantation rum,” “Together, this gives Maison Ferrand and expertise, Colangelo & Partners has always according to a company statement. Plantation the tools to go even further in had an affinity for quality, Japanese products, “Plantation Rum was first introduced in 2003 its mission for marrying terroir, passion and and we look forward to bridging the gap with the desire to bring rum to the same time for great spirits.” between Japan and the U.S. for iichiko,” said quality standards of the best . Since West Indies Rum Distillery is the preferred Gino Colangelo, president of Colangelo then, Maison Ferrand has been selecting, rum production partner for other companies & Partners. “iichiko will offer American aging and blending rum from the best and will continue to honor their relationships bartenders a new space behind the bar with Caribbean distilleries for its award-winning and contracts with them. the spirit’s versatility and mixability.” Plantation Rum expressions. Barbados is Maison Ferrand has offices and Currently the leading expression in the the historical birthplace of rum making, production premises at Château de U.S., iichiko Silhouette dominates 70% of the and Barbadian rum has been the backbone Bonbonnet in Ars, France, and its brands brand’s sales in the nation. Also available in of Plantation vintage editions as well as its include Plantation Rum, Pierre Ferrand the U.S. are iichiko Blu and iichiko Frasco. All special blends.” Cognac, Pierre Ferrand Dry Curacao, Citadelle are distilled from barley. Currently, iichiko is “We are production guys, and having our Gin, Mathilde Liqueurs and Daron . available in California, Hawaii, New York and own distillery in the Caribbean has been The Plantation Rum portfolio includes rums New Jersey. a dream for many years,” said Alexandre from Barbados, Guyana, Jamaica, Panama, iichiko Silhouette (25% ABV) sells for Gabriel, proprietor of Maison Ferrand. “It is St. Lucia and Trinidad. about $23 for a 750-ml bottle, iichiko BLŪ like getting married. We wanted to find a (30%) sells for about $27 (sold exclusively great match — one for life — and we have iichiko (sp) Shochu to in Hawaii only at on-premise locations) and found it in West Indies Rum Distillery and iichiko Frasco (30%) sells for about $50. the exceptional rum makers there. The Invest in U.S. team there is as passionate as we are and Japanese shochu distiller iichiko (not a we can’t wait to start producing delicious typo; all lower case for iichiko), has stated rum together.” that it plans for a strong investment in the Maison Ferrand plans to tap back to the U.S. market in 2017. The company’s primary early roots of this historic distillery and its rich focus is to develop mainstream American heritage. The distillery has some ancient pot accounts and cocktail bars, expanding

2 march 17, 2017 | Modern Distillery Age 3 march 17, 2017 | Modern Distillery Age Methodology “A standard serving of spirits, wine One in Ten Alcohol This Harris Poll was conducted online, and beer all contain the same amount of in English and within the U.S. between alcohol and should be treated equally in Buyers Purchases November 9-11, 2016, among 2,060 a retail setting. The House should vote to Alcohol Online adults aged 21+. Figures for age, sex, race/ modernize and join the majority of states in continued from page 1 ethnicity, education, region and household the country in providing Florida consumers These are some of the results of The Harris income were weighted where necessary with one-stop shopping.” Poll of 2,060 U.S. adults aged 21+ surveyed to bring them into line with their actual Twenty-seven states currently allow online between November 9 and 11, 2016. proportions in the population. Propensity the sale of spirits, beer and wine in large Of those interviewed, 1,359 were “regular score weighting was also used to adjust for retail locations such as grocery stores and buyers,” including 155 who had purchased respondents’ propensity to be online. big-box retailers. alcohol online in the past six months All sample surveys and polls, whether (“online buyers”). or not they use probability sampling, are subject to multiple sources of error, which Alcohol Sales for are most often not possible to quantify or Amazon’s Prime Now estimate, including sampling error, coverage Amazon has added beer, wine and error, error associated with nonresponse, champagne sales to its Prime Now service error associated with question wording and in Cincinnati and Columbus, Ohio, with one- response options and post-survey weighting and two-hour delivery for $7.99. Who buys alcohol online? and adjustments. Therefore, The Harris Poll Compared to regular buyers who only avoids the words “margin of error” as they purchase alcohol in-store, online buyers are misleading. All that can be calculated The Donegal Toxic tend to be higher-earning, younger, male, are different possible sampling errors with married and employed full-time. Stew different probabilities for pure, unweighted, For St. Patrick’s Day, an Irish bar in New The present and future of online random samples with 100% response rates. York created “Toxic Stew,” described as “a gut alcohol purchasing These are only theoretical, because no busting full pound of pure Irish corned beef Thinking about their most recent online published polls come close to this ideal. marinated for three days in Donegal Irish alcohol purchase, nearly half of online Respondents for this survey were Whiskey and wrapped in Swiss cheese.” buyers (48%) said their plan was to consume selected from among those who have The Donegal Toxic Stew may well be the their purchase within that week, while one agreed to participate in Harris Poll surveys. world’s largest whiskey-infused corned beef in four (25%) planned to consume (or start The data have been weighted to reflect sandwich and is available only on St. Patrick’s to consume) their purchase the day they the composition of the adult population. Day at the Milleridge Inn in Jericho, N.Y. received it. Because the sample is based on those Though they may buy online, half (50%) who agreed to participate in the panel, no of online buyers receive the alcohol they estimates of theoretical sampling error can purchased by going and picking it up at be calculated. a store — about two in five (41%) get it return to page 1 delivered within hours, one in three (34%) 203-971-8710 say it gets delivered within one to two days, DISCUS Urges Florida [email protected] and more than one in four (27%) receive the www.distilleryage.com delivery more than two days from purchase. House Committee to EDITORIAL STAFF A significant proportion of online buyers Publisher/Editor: Gregg Glaser — especially online buyers of wine — expect “Take Down the Wall” The Distilled Spirits Council has testified Contributing Editor: Peter V. K. Reid the amount of alcohol they purchase online in favor of H.B. 81, legislation that would Contributing Editor: Michael Anstendig to increase in the next year, while 11% of allow spirits sales in grocery stores before the Copy Editor: Christine Barber in-store only buyers say they are planning Florida House Government Operations and to give online purchasing a try in the ADVERTISING Technology Appropriations Subcommittee. upcoming year. [email protected] The legislation would allow spirits to be “While online purchasing of alcohol may sold alongside beer and wine in grocery SUBSCRIPTIONS be lagging that of other categories today, stores. Currently, retailers must segregate $195.oo a year for 48 issues we expect it will continue to grow rapidly spirits into a side store, which is separated [email protected] as more e-commerce channels are made by a wall. MAILING ADDRESS available and online barriers are overcome “There is no public benefit to treating 228 Silvermine Avenue and as consumers become more accustomed spirits differently from beer and wine,” said Norwalk, CT 06850-2032 to buying their alcohol online, especially to Distilled Spirits Council Vice President Jay All content Copyright © Modern suit various consumption occasions,” said Hibbard. “Good government policy should Distillery Age, 2017 — Copies may not Danny Brager, SVP of Nielsen’s Beverage encourage the public to consume any be sent to others & issues may not be Alcohol Practice. alcohol in moderation — not influence posted to websites. purchasing habits.

4 march 17, 2017 | Modern Distillery Age “Pernod Ricard Group, to be even more jointly expand the manufacturing resources R.S. Lipman Goes with consistent in this approach,” according to a of both companies. Plans are in place for company statement, “which it started several a pneumatic bottling line, allowing for a Opici in New York months ago and is so far alone on such a five-fold increase in bottling rate and large R.S. Lipman Co.’ spirits and wine brands large scale in the industry, has adopted a volume spirit handling capability. Eastside are now available through Opici Family standardized layout for the strategic brands’ believes that the MotherLode operations Distributing in New York. The brands various websites using tables that show will immediately increase earnings, and include Heroes Vodka, El Diamante del calories as well as other key useful nutritional that cost reductions associated with the Cielo , Old Hickory Great American data. To improve consumer understanding acquisition and relocation will exceed Bourbon Whiskeys, Saturday Night Red and provide access to the most relevant $200,000 per year. Wine, Napa & Sonoma Smith and Red information, content is expressed per In addition to bottling services for Eye Bloody Mary Mixes. 10-gram unit of alcohol but also by the distillers and other producers of spirits, quantity most common to each product MotherLode bottles private label craft type (e.g. 150-ml for Campo Viejo wine, spirits for customers who have on- 25-ml for Cognac Martell or Chivas whisky, premise or off-premise licenses including etc.). This adjustment allows a diversity of retail and liquor stores, bars, restaurants, consumption patterns to be reflected and events and businesses who want to take helps consumers make responsible choices.” advantage of the benefits that come from “Digital technology is an extraordinary having their brand clearly printed on a tool that enhances our interaction with label. MotherLode’s premium craft spirits consumers,” said Alexandre Ricard, can also be private labeled for corporate “We are excited about partnering with Chairman and CEO of Pernod Ricard. “An gifts, wedding, birthdays and other Opici for the distribution of our brands increasing number of consumers want clear, personal events. in New York,” said Robert S. Lipman, useful information about the products they “The MotherLode acquisition is expected CEO and President of R.S. Lipman Co. consume. They can now access information to be accretive on many levels, with a “The Opici and Lipman families have enjoyed concerning all our strategic products any payback targeted to occur within one year a long-term relationship in the beverage time, anywhere.” to 18 months,” said Grover Wickersham, alcohol business. We look forward to the The initiative echoes the European Executive Chairman of Eastside Distilling. “A opportunities Opici presents for distribution Commission’s communication dated March high point of this merger is the recruitment of the R.S. Lipman brand portfolio in 13, 2017, inviting industry producers to on a long-term contract of Allen Barteld, New York.” ensure appropriate nutritional information a foresighted entrepreneur who adds to “From one long established, family- messages are displayed on all alcoholic our team. We hope to accelerate Allen’s owned, wholesaler/importer to another, beverages. efforts in the growing third-party craft it only makes sense that we do business More information on the progress made bottling market. together,” added Bill O’Neil, Vice President of by Pernod Ricard and its affiliates in the five “As other opportunities to grow by Sales at Opici Distribution. “We look forward industry commitments is available at The acquisition arise, we will continue to take to growing our current business with Smart Barometer: https://smartbarometer. advantage of being a public company. We Lipman as one of our wholesalers, as well as pernod-ricard.com can bring entrepreneurial businesses like now representing them in New York as one MotherLode into our organization while of our suppliers.” Eastside Distilling offering their investors the liquidity of publicly traded stock.” Pernod Ricard to Acquires MotherLode “We are extremely excited to be joining forces with Eastside Distilling, a fellow Add Nutritional Craft Spirits Distillery Portland-area craft distiller,” added Barteld. Information on All Eastside Distilling in Portland, Ore., has “Portland is known for its excellent craft acquired MotherLode Craft Distillery, a spirits. I look forward to leveraging the Strategic Brands Portland-based provider of bottling services capabilities of MotherLode’s bottling All of Pernod Ricard’s international and production support to craft distilleries. equipment and customer relationships strategic spirits brands have already MotherLode was founder in 2014 by Allen for the overall benefit of Eastside. This is published nutritional information pages on Barteld for the purpose of enabling craft an exciting time to be involved in the craft their respective websites, as well as most distillers to increase their production and spirits space.” of its wine and champagne brands and extend their product lines, reducing cost strategic local brands. A website address, and increasing efficiency, thereby freeing often associated with a QR code and them to focus on their spirits. The typical providing access to nutritional information, MotherLode customer is a distillery of small- is, or will gradually be, included on the label batch, hand-crafted spirits or a premium of all bottles. Group-wide, 85% of these web craft spirit sold as a private label. pages are already online, and the remaining Eastside plans to relocate much of its 15% will be available before the end of 2017. own operations to MotherLode’s facility and

5 march 17, 2017 | Modern Distillery Age Air + Style Festival, which features a weekend experience, on their own turf, wines and Skurnik Wines & of sports and music entertainment in spirits from international markets including Los Angeles. a number of products that have never before Spirits Opens in At the 2017 Burton U.S. Snowboarding been available in the U.S. market.” California Championships, Stoli hosted an outdoor “We’re excited to combine forces with Skurnik Wines and Spirits, a distributor bar and lounge at the base of the Golden Vinexpo to bring the international world of and importer, is expanding to California in Peak competition venue at Vail Resort wine and spirits to New York — the trade May. Skurnik, which has been in business for serving signature cocktails, which were also capital of the U.S.,” added Mary Larkin, 30 years, has distributorships in New York, available at Stoli-Burton co-sponsored Après Executive Vice President of Diversified New Jersey, Connecticut and Pennsylvania. All Day events at five locations throughout Communications, an international media the week. Additionally, Stoli had signage company based in Portland, Maine, which throughout the competition venues during produces trade events internationally for a the live events that aired on FS2 and wide range of industries. streamed live on Red Bull TV. France-based Vinexpo draws thousands of exhibitors and tens of thousands of buyers, importers, sommeliers, distributors, retailers Vinexpo New York – and other professionals to its exhibitions 2018 in Bordeaux and Asia. Its June 18-21 show Vinexpo, an international exhibition for in Bordeaux will have 2,300 exhibitors and spirits and wine professionals will come to 48,000 trade visitors from 151 countries. the U.S. next year with Vinexpo New York (www.vinexponewyork.com) from March Stoli Vodka’s TV Ad 5-6, 2018. Produced in association with Stoli Vodka is returning to television with Skurnik Wines West, as the new venture Diversified Communications, the show is a new commercial for the first time in seven will be known, will be based in San Francisco expected to attract exhibitors from around years. As part of the biggest multimedia with a refrigerated warehouse and a fleet of the world. The organizers aim to propose a campaign since the inception of Stoli Group temperature-controlled trucks delivering on new type of event for the spirits and wine USA, the new 30-second television spot a daily basis with full state coverage. industry, which will be adapted to the fast- titled THE Vodka began airing during live “We’ve spent a lot of time in California evolving U.S. market. Vinexpo New York will sports and late night in target markets on sourcing wines for our East Coast businesses,” be open exclusively to the national trade. March 13 with national digital distribution said CEO Michael Skurnik, “and it became Targeted visitors are importers, distributors, to include sports and lifestyle properties and obvious that there was a need in the state retailers, brokers, e-commerce, on-trade premium full-episode shows. The ad is part for a distributor with our kind of experience buyers and sommeliers. of Stoli’s largest multimedia campaign and and know-how. We just thought the timing is designed to drive awareness and connect was right.” with Millennial consumers. “This is the first time we’re advertising Stoli Vodka Partners our birth year, 1938,” said Russell Pareti, U.S. Brand Director for Stoli Vodka, “and while with Burton we’re an authentic, storied brand, this spot Stoli Vodka partnered with Burton for displays Stoli’s spirit and contagious energy.” Stoli to become the Official Vodka of the 2017 “After increasing sales in 2015 and Burton U.S. Snowboarding Championships Held in the Javits Center’s 45,000-square- 2016,” added Patrick Piana, Stoli Group foot, glass-enclosed River Pavilion, Vinexpo USA President and CEO, “we are cementing New York will feature two days of business our position as one of the only mature meetings, tastings, conferences, master brands in our category with the THE Vodka classes and networking events. Its exhibition advertisement. The campaign overall will be will showcase the newest spirits and wines an accelerator for the Stoli brand and will in Vail, Colo., from February 28-March 4. in the U.S. market. contribute to extending our growth in 2017.” The partnership will extend beyond the U.S. “The time is right to bring Vinexpo to the Open this year with Stoli serving cocktails U.S. market, which leads the world in wine during events hosted by Burton at its consumption and whose influence only flagship store locations nationally. Stoli has continues to grow,” said Guillaume Deglise, also ordered a limited edition Stoli-branded CEO of Vinexpo, which has held bi-annual Burton snowboard that consumers can win exhibitions in Bordeaux since 1981 and has through a text-to-win consumer promotion expanded into Asia since 1998 with shows in concluding at end of March. Stoli began Hong Kong and Tokyo. its participation at winter sports in 2016 “Vinexpo New York will present American and continued it this year at Shaun White’s buyers with an unmatched opportunity to

6 march 17, 2017 | Modern Distillery Age Woodford Reserve 2017 Kentucky Derby Bottle Woodford Reserve, the Official Bourbon of the Kentucky Derby, has released its 2017 Kentucky Derby commemorative bottle honoring this year’s “Run for the Roses.” For the second consecutive year, the limited-edition Woodford Reserve Kentucky Derby bottle features artwork from award-winning equine artist Thomas Allen Pauly. Rock N Roll Blue Sky Mining Rock N Roll Tequila in Florida has released three triple-distilled tequilas Muscat in its “Serve Loud” Tour in select cities Copper & Kings American Brandy in and at celebrity events across the U.S. Kentucky has released Blue Sky Mining Platinum, Mango and Cristalino (all 40% Muscat Brandy (50% ABV), a limited ABV) are packaged in glass guitar-shaped bottles with a 50-ml bottle top known as a “roadie,” which provides an extra two shots of tequila.

A Chicago native, Pauly is a world- renowned equine painter and is the Official Artist of American Pharoah, the Triple Crown winner. His painting, Inspired, is featured on the front of the Woodford Reserve bottle. The image on the bottle features an elevated view as the thoroughbreds race to the finish line release, seven-year-old muscat brandy that during the Kentucky Derby. Additionally, aged for 30 months in a single Kentucky a glimpse of the Twin Spires and the The tequilas are distilled from 100% hogshead barrel with with used bourbon audience in the grandstand can be seen. Weber Blue Agave from the Highlands (Los staves and new American oak heads. It The green neckband features Woodford Altos) of Jalisco, Mexico. Cristalino is an was bottled non-chill filtered with no post- Reserve’s signature copper color with añejo tequila this is aged for two to three distillation infusion of boisé (oak flavor or the Kentucky Derby 143 date and Pauly’s years in French oak and then filtered until infusion) or caramel. A 375-ml bottle sells signature sealing the top of the bottle. it’s clear. for about $40, and only 600 bottles were A hangtag provides details about the A 750-ml bottle of each sells for about produced. The original art on the label was product and the artist. $50 and Rock N Roll Tequilas are currently painted by Louisville artist AngryBlue. The commemorative one-liter available in Florida, California and Las Copper & Kings spirits are available in 28 bottle sells for about $44 and is Vegas. Retired NFL player Dan Marino is markets. The distillery exclusively focuses available nationally. a partner in the company, and he and on the distillation of brandy. Woodford Reserve has been the Official company COO, Scott Woolley, are currently Bourbon of the Kentucky Derby for the past working with Hollywood’s Seminole 19 years. Woodford Reserve also sponsors a Hard Rock Hotel & Casino CEO Jim Allen Grade I stakes race, The Woodford Reserve to place Rock N Roll Tequila in the Hard Turf Classic, which runs on Kentucky Rock locations. Derby Day, May 6, and has become one of thoroughbred racing’s premier turf events with a $500,000 purse.

7 march 17, 2017 | Modern Distillery Age Belvedere Vodka Midnight Saber Bottle Belvedere Vodka (40% ABV) has released the Midnight Saber bottle, a luminous bottle with laser cut etching,

Chateau de Maniban is situated in the Chateau de Bas area, which is regarded as Maniban Armagnac the most highly rated terroir of the entire Armagnac region. The 16-hectare estate Importer Biagio Cru Wines & Spirits has is planted with four grapes: Folle Blanche, released four from Chateau Ugni-Blanc, Baco Blanc and Colombard. de Maniban, owned by the Castarède The wine is distilled in two continuous a black coating and LED lights that line family, the oldest traders of Armagnac, Armagnac pot stills. The eaux-de-vie are the bottom and when turned on produce which includes the first-ever launch of an first stored in new black Gascon oak barrels an effect of misty trees emerging from exclusive 1989 vintage. the bottle. It’s only available in 1.75-liter and are then transferred into older oak bottles at “major nightlife venues.” barrels from the Monlezun forest. The estate dates back to the 17th century and belonged to the Maniban family — the HEEET Hot first family to introduce Armagnac to the Cinnamon Vodka court of King Louis XV — and was bought MerryGo Spirits, founded last year in by the Castarède family in 1979. The entire New York, has released it’s first brand, estate was listed as a historic monument in April 1984. Spirits Infused Coffees Fire Department Coffee in Illinois has released a Spirit Infused Coffee Line of bourbon, tequila and rum flavors. They are Chateau de Maniban 1989 (40% available at www.firedeptcoffee.com for ABV) is the oldest vintage available from about $20 for a one-pound bag. the distillery. It’s distilled from Folle Blanche grapes. A 750-ml bottle sells for about $135. Chateau de Maniban XO (40% ABV) is distilled from Ugni-Blanc and Colombard grapes. A 750-ml bottle sells for about $85. HEEET Hot Cinnamon Vodka (34% ABV). A Chateau de Maniban VSOP (40% ABV) 750-ml bottle sells for about $25. aged for six years in oak barrels and is distilled from Ugni-Blanc and Colombard grapes. A 750-ml bottle sells for about $60. Chateau de Maniban VS (40% ABV) aged for three years in oak barrels and is The coffees are made with a proprietary distilled from Ugni-Blanc and Colombard infusion process that’s different from grapes. A 750-ml bottle sells for about $40. continued on page 9

8 march 17, 2017 | Modern Distillery Age Master of Mixes makes 45 flavors of Spirits Infused cocktail mixers that are available nationally Jason Petrides – Coffees and in over 33 countries. continued from page 8 Director of National traditional cask barrel aging in order to Accounts/Regional eliminate any harsh flavor from the charred Philippe Brechot – wood interior of the barrel, according to Manager, Blue Ridge the company. Plans are to release limited President and CEO, editions of other favored spirits. Spirits & Wine Destilería Serrallés Blue Ridge Spirits & Wine Marketing has Destilería Serrallés in Puerto Rico has hired Jason Petrides as Director of National announced the retirement of its President Bushmills Red Bush Accounts and Regional Manager for the and CEO, Félix J. Serrallés, Jr., after a tenure Bushmills in Northern Ireland, owned National Accounts Division. by Jose Cuervo and imported by Proximo, of 36 years at the helm of one of America’s has extended the line with Bushmills Red oldest family-owned businesses (founded in 1865). A member of the fifth generation of the family, Serrallés has led the company’s development and growth since 1981 with increased sales in the U.S. and internationally. The flagship brand, Don Q, is the leading rum in Puerto Rico. Serrallés will continue as Chairman of the Board of Directors.

Jason Petrides

Petrides is an industry veteran Bush (40% ABV), aged only in first-fill having held key sales management American bourbon barrels. The whiskey is jobs throughout his career with United a blend of triple-distilled Irish single malt Distributors, Fosters Wine Estates, Grapes and Irish grain whiskies. A 750-ml bottle to Grain and, most recently, Deep Eddy sells for about $23, and Bushmills Red Bush Vodka. He played an integral role in the rise is available nationally. and growth of both the Chocovine Wines and Deep Eddy Vodka brands. Master of Mixes Philippe Brechot Master of Mixes in Indiana has extended The company has appointed Philippe the line with Blood Orange Margarita, Victor Jerez – Brechot as President and CEO. He has Cocktail Essentials Blue Curaçao, BigBucket over 25 years of industry experience in Group Business (sp) Mango Margarita and Michelada international management, distribution Gourmet Mixer. All are made with real fruit. Development and marketing working for companies such as Moët Hennessy, Diageo and Director, William most recently at William Grant and Sons, where he was Managing Director for Grant & Sons William Grant & Sons has appointed Latin America. Victor Jerez as Group Business Roberto J. Serrallés will continue in his Development Director, effective March 1. current position as President of Serrallés He’ll report to CEO Simon Hunt and sit on USA, the U.S. distribution company of the Executive Board. Destilería Serrallés, and as a member of the Jerez joins William Grant & Sons after Board of Directors of Destilería Serrallés. In Blood Orange Margarita and Michelada almost 10 years at Pernod Ricard, most addition, John Eason will continue in his Gourmet Mixer each sell for about $4 for recently as Global Director, Group Strategy role as COO and Executive Vice President a one-liter bottle, Cocktail Essentials Blue and M&A. of Serrallés USA in charge of overseeing Curaçao sells for about $4 for a 357-ml the operations including distribution, sales bottle and BigBucket Mango Margarita and marketing in the U.S. for the company. sells for about $7 for a 96-ounce bucket.

9 march 17, 2017 | Modern Distillery Age and has been inducted into the exclusive Hendrick’s Gin’s New Monique Huston international society, Keepers of Ambassadors – National Spirits the Quaich. Hendrick’s Gin has added two new ambassadors to the U.S. market — Director, The Erika McConnell Mattias Horseman and Erik Andersson Winebow Group – Director, Alaska — joining Mark Stoddard (West) and The Winebow Group has promoted Fred Parent (South). Hendrick’s plans Monique Huston, previously Director of Alcohol and a new cocktail strategy this new year Spirits, Midwest, to the newly created with all four ambassadors, who work as position of National Spirits Director. Marijuana Control gin specialists and mixology masters as She’ll be based in Chicago and report to well as attending events, tastings and Office Chris Mitchell, Senior Vice President of The Alaska Alcohol and Marijuana educational opportunities. Portfolio Management. Control Office (AMCO) has appointed Erika McConnell as its new director, effective March 20. She joins AMCO after 14 years with the Municipality of Anchorage, where she oversaw special land use permits for alcohol and wrote the city’s marijuana land use regulations.

Mattias Horseman Erik Andersson Horseman will oversee the Central region of the U.S., covering everywhere from Montana to Texas to Minnesota and Monique Huston Ohio. Originally from the U.K., Horseman Huston, who has 18 years of experience began his career in the spirits industry as in the industry, will work with a team of a bartender in England while studying spirits brand managers and education psychology at the University of Chester. specialists across the 20-state distribution There, he focused on the Psychology of footprint of The Winebow Group. In Erika McConnell the Hospitality Industry, and he continues conjunction with other senior leaders, research into stress and the well-being of she’ll oversee portfolio management, McConnell has over a decade of frontline hospitality workers. After several strategic planning, operations and experience in the regulatory world, both years running the beverage program for education initiatives. drafting and implementing. In her time Chefs Club by Food & Wine Aspen, Colo., Huston began her spirits career at the with the Municipality of Anchorage she and organizing cocktail competitions in Dundee Dell in Omaha, Neb., where she worked closely with the AMCO staff on the Rocky Mountains, Horseman joined helped create one of the largest whiskey alcohol and marijuana matters in order to Hendrick’s team in October bars in the world with over 1,000 single provide assistance to license applicants. Andersson, from Sweden, will oversee malts and 1,200 other spirits. After spending the Eastern region of the U.S. For nearly half a year in Spain where she continued her a decade, Andersson was the Hendrick’s whisky and sherry education, she became Gin Ambassador in Asia covering China, the Elite Spirits Portfolio Manager at Stoller Japan, Korea, Singapore, Thailand and Wholesale Distributing in 2012 before Hong Kong. He began his career as a joining The Winebow Group in 2015. bartender in his hometown of Uppsala in As a spokesperson and educator, 1998, and he has worked in bar programs Huston has served as a panelist and judge and ownership roles in London, China at events and competitions around the and Stockholm. country. She has contributed to numerous publications and been featured in Whisky Advocate and The Wall Street Journal. In addition to being a member of the U.S. Bartenders’ Guild (USBG), she’s on the board of the Bourbon Women Association

10 march 17, 2017 | Modern Distillery Age Modern Distillery Age Tasting Panel In this week’s tasting panel we tasted three Italian liqueurs and an American bourbon cream liqueur. All spirits are tasted blind. The panelists know only the style and ABV. The notes are a distillation of the panelists’ comments. The panelists vary with each panel but often include: Tom Jensen (Millstone Spirits), Dave Schmier (Producer of the Independent Spirits Expo), David Talbot (Ultimate Beverage Challenge), John Henry (El Buho Mezcal),John Heffernan (Senior Master of Whisky), Renzo Kian-Kubota (Harry’s Wine & Liquor Market), Olie Berlic (spirits & wine sales), Frank Whitman (Silvermine Tavern), Linda Kavanagh (MaxEx PR), Paul Zocco (Zok’s Homebrewing & Winemaking Supplies), Ernie Adamo (Legislative Liaison for the State of Connecticut), Steve DeFrank (attorney), Dave Sokoloff (spirits lover), Phil Simpson (PMS Graphics), Melissa Dowling (Editor of Cheers), Pete Reid (Publisher/Editor of Modern Brewery Age), Michael Anstendig (Modern Distillery Age) and Gregg Glaser (Publisher/Editor of Modern Distillery Age).

Vergnano Limoncello Liqueur, 17% Fratelli Vergnano, Moncalieri, , ~$30 Imported by Preiss Imports; organic liqueur made from Italian lemons Pale yellow with an aroma of lemons, limes, tangerines and sugary sweetness. Lots of lemon flavor and sweetness in the Vergnano Arancino Liqueur, 17% taste. A light body. Finishes with lemons and sweetness. Fratelli Vergnano, Moncalieri, Italy, ~$30 Imported by Preiss Imports; organic liqueur made from Sicilian Tarocco, Sanguinello and Moro blood oranges plus organic cane sugar and organic wheat alcohol Bright orange with an aroma of oranges and grapefruits (both white and pink). Lots of sweet orange flavors plus grapefruit-like tartness. A light body. Finishes with more orange sweetness.

Vergnano Maraschino Liqueur, 30% Fratelli Vergnano, Moncalieri, Italy, ~$30 Imported by Preiss Imports; clear cherry liqueur made from Italian Marasca cherries including the crushed pits Clear with an aroma of black cherries, pignoli nuts, almond paste and marzipan. Lots of rich, sour Marasca cherry flavor balanced Nooku Bourbon Cream, 17% with astringent bitterness. A full, thick body. Bottled by Crown Valley Distilling, Sainte Finishes sweet. Genvieve, Mo., for Old Elk Distillery, Fort Collins, Colo., ~$29 Yellowish with an aroma of sweet caramel, vanilla, toffee, tropical fruits (especially bananas) and coffee. A pleasant sweetness of creamy caramel, butterscotch, vanilla and almond milk with a hint of bourbon in the background. A light body.

The Modern Distillery Age Tasting Panel meets once or twice a month. Samples are sent by distillers and importers and are tasted blind. Samples can be sent to: Modern Distillery Age 228 Silvermine Avenue Norwalk, CT 06850

11 march 17, 2017 | Modern Distillery Age th can vote for officials based on their positions still enforces certain alcohol offenses. He NABCA’s 24 Annual on international trade agreements. He noted how moonshine activities still exist, reviewed current trade agreements the U.S. and that there are alcohol diversions across Symposium on has with other countries and the future of state lines from low tax states to high tax Alcohol Beverage Law these agreements. states, such as Maryland to New York City. E.U. Minister Counselor for Agriculture Alcohol smuggled through the U.S. is often & Regulation Jesus Zorrilla presented information about disguised as other products, particularly in continued from page 1 Jesse Sweet of the Oregon Liquor Control the European Union international trade ethnic markets, and alcohol smuggled to Commission stated that his state is having agreements. In terms of alcohol commerce, other countries is disguised as denatured the same types of challenges Pennsylvania he said that trade is “essential” as most E.U. alcohol. Vann also touched on alcohol mail has faced. He commented that his state has countries export more alcoholic products, and wire fraud, the Currency Reporting Act, laws in place which restrict alcohol delivery such as wine, than their citizens consume. money laundering, conspiracy, Racketeering and other activities by third parties as a On U.S./ E.U. relations and agreement Influenced & Corrupt Organizations response to this situation. negotiations, Zorrilla commented that what and sentencing. Diaz and Sweet also discussed their the E.U. wants most is to avoid discrimination Craft Conundrum states’ business model and the availability of European wines in the U.S. Moderator Gloria Materre of Dinsmore & of their data as wholesalers in the control The panel discussed the Brexit vote Shohl said the craft industry has expanded model of alcohol regulation. and the impact of the U.K. leaving the E.U. due to women and Millennials, among other Craig Wolf, President and CEO of the Wine Ambassador Holleyman noted that the U.S. variables. On the state level, craft laws are & Spirits Wholesalers of America, provided cannot negotiate a free trade agreement becoming more flexible. Craft suppliers have information about the role of wholesalers with the U.K. until the U.K. has negotiated privileges not allowed for larger suppliers. in the three tier system as the middle tier its removal from the E.U. so a U.S./U.K. free Consumers want variety and Millennials between manufacturers and retailers. trade agreement is a “number of years away.” want new products. She noted the session The booming craft alcohol industry and In conclusion, the panelists agreed that would cover craft spirits and beer, state retailers of private labels challenge current developments moving forward in alcohol regulatory issues and distribution. licensing and regulatory schemes and blur trade include U.S. imports and exports of the separation of the tiers. He also discussed wine and other products and World Trade the response of wholesalers to recent TTB Organization involvement on issues such as rulemakings on category management. discrimination of imported wines. The panel agreed that challenges facing The Neo-Bootlegger alcohol wholesalers will continue and the Moderator Neal Insley of NABCA opened industry will continue to evolve to meet the session by explaining how the panel these challenges. would discuss internal alcohol control and bootlegging crimes. Trade Treaties L-R: Renee Metz, Chief Counsel, North Carolina Alcoholic Beverage Control Commission; W. Curtis Coleburn, The impact of Brexit and the Trump III, Government Relations Director, Virginia Distillers Association; Margie A.S. Lehrman, Executive Director, administration’s trade policies can be felt American Craft Spirits Association; and Gloria L. Materre in every industry; the alcohol arena is (moderator), Partner, Dinsmore & Shohl no exception. L-R: J. Neal Insley (moderator), Sr. VP, General Counsel, Panelist Margie Lehrman of the American National Alcohol Beverage Control Association; John Wszelaki, Director, American Center for Government Craft Spirits Association gave a statistical Auditing; and James P. Vann, Division Counsel, Bureau of overview of craft spirits. As of August 2016, Alcohol, Tobacco, Firearms and Explosives (ATF) there were 1,315 craft distillers active in John Wszelaki of the American Center the U.S. In 2015, the U.S. craft spirits market L-R: David R. Hamill (moderator), Partner, Arent Fox LLP; Robert Holleyman, Ambassador, Former Deputy U.S. for Government Auditing discussed how reached 4.9 million cases and $2.4 billion in Trade Representative, Office of the United States Trade; and Jesus Zorrilla, Minister Counselor for Agriculture, alcohol beverage thefts happen, such as retail sales. Lehrman noted that all states Delegation of the E.U. to the U.S. lack of security and worker collusion, and have a different definition of craft. Moderator David Hamill of Arent Fox explained what he has seen employees Panelist Curtis Coleburn of the Virginia LLP introduced the panel and provided an do to steal alcohol, such as make false Distillers Association touched on craft overview of the panel’s discussion topics. transactions. In such cases, Wszelaki said distillers’ current issues and discussed He noted that the surprising election results loss prevention and internal audit teams how control states regulate craft alcohol in the U.S. and the Brexit vote in the U.K. should be contacted. He also touched on beverages. have created unexpected international how to prevent alcohol thefts by having Panelist Renee Metz of the North Carolina trade issues. solid shipping and inventory controls and Alcoholic Beverage Control Commission Ambassador Robert Holleyman, former to ensure appropriate physical security talked about craft breweries and distilleries Deputy U.S. Trade Representative, noted that in warehouses. in North Carolina and legislative challenges. global telecommunications, international James Vann of the Bureau of Alcohol, When Innovation Meets Regulation shipping, the internet and automation are Tobacco, Firearms and Explosives (ATF) Emerging alcoholic products, new things that voters cannot control but they discussed the history of ATF and how delivery methods and modern technologies today ATF focuses on violent crime but continued on page 13

12 march 17, 2017 | Modern Distillery Age th Panelist Edward O’Toole of Ed O’Toole New First Amendment Challenges to NABCA’s 24 Annual Consulting spoke about federal and Alcohol Laws historic rulemaking endeavors of the Moderator Paul Pisano of the National Symposium on TTB. He discussed two major rulemaking Beer Wholesale Association opened the Alcohol Beverage Law efforts of the TTB to modernize Tied-House session by discussing the Eighth Circuit restrictions, including allowing more Missouri Broadcasters vs. Lacy alcohol case & Regulationcontinued from page 12 types of displays and display materials in and the Ninth Circuit Retail Digital Network were covered during this panel discussion. alcohol retail. vs. Ramona alcohol case. Moderator Nicholas Capezza of NABCA Panelist Danielle Elks of Elks Law noted that “far and wide ranging innovations discussed Tied-House violations and in alcohol are nothing new.” He provided rulemaking in Tennessee, focusing on spirits an overview of the history of alcohol and wine. She cited an example where a innovations through the present day. Tied-House violation over “things of value” L-R: Paul Pisano (moderator), SVP, Industry Affairs & was changed and given more flexibility. General Counsel, National Beer Wholesalers Association; Brannon P. Denning, Associate Dean and Professor, Panelist Michael Madigan of Madigan, Cumberland School of Law, Samford University; Lisa Soronen, Executive Director, State and Local Legal Center; Dahl & Harlan spoke about public policies and John R. Lundquist, Assistant Attorney General, Iowa underlying alcohol regulation and three Department of Justice legal cases that pose as challenges to Tied- Presenter Brannon Denning of the House laws: New Midwest Rentals LLC vs. Cumberland School of Law discussed L-R: RJ O’Hara, Managing Partner, Flaherty & O’Hara, P.C.; Magdalena “Magie” Ozarowski, Chief Attorney, Florida Iowa, Texas ABC vs. Cadena DBA Oxxo and commercial speech and alcohol regulation Division of Beverages and Tobacco; and Nicholas “Nick” Capezza (moderator), Policy & Research Analyst, National McLane Company, et all vs. Texas ABC. cases. He went into some detail explaining Alcohol Beverage Control Association “Pay to Play” Investigations the 1995 Rubin vs. Coors Brewing Co. case. Florida Division of Beverages and Steve Schmidt, NABCA Senior Vice Presenter Lisa Soronen of the State Tobacco Chief Attorney Magie Ozarowski President of Communications and Public and Local Legal Center discussed current reviewed how her state has dealt with Policy, moderated this panel where panelists Supreme Court views about commercial emerging products and alcohol technology. talked about investigations in the U.S. speech, First Amendment cases to be She indicated a tension in products that and Canada. decided this term, and Judge Gorsuch’s views have alcoholic content but are solids, on the First Amendment. Soronen asked not liquids. What agency should regulate conference attendees her “million-dollar that product? question”— “Are content-based distinctions RJ O’Hara, Managing Partner at Flaherty in commercial speech subject to strict & O’Hara, commented that “product L-R: Steven L. Schmidt (moderator), SVP, Public Policy scrutiny?” This term, the First Amendment and Communications, National Alcohol Beverage Control innovations are always going to be Association; Dave Berry, Director of Compliance, Alberta free speech cases are Expressions Hair Gaming & Liquor Commission; and Frederick “Ted” Design vs. Schneiderman, Packaging vs. with us.” He asserted that state alcohol Mahony, Chief Investigator, Massachusetts Alcoholic agencies are overwhelmed with new Beverages Control Commission North Carolina and Lee vs. Tam. alcohol technologies and should try to be Dave Berry from the Alberta Gaming & Presenter John Lundquist of the Iowa as prepared as possible to answer these Liquor Commission reviewed his province’s Alcoholic Beverage Division discussed questions as best as possible. experience with trade practice violations how he would approach handling First The panel concluded by looking and “pay to play” scenarios. He discussed the Amendment and alcohol cases or situations at challenges for tomorrow including investigative process and noted such items through identifying the substantial unlicensed third parties working with as free alcoholic products, gift cards, travel governmental interest in the issue. He licensed alcohol companies and the and employee incentives were provided to noted that limitations on speech must expansion of alcohol delivery services. businesses for preferential treatment. be rational and narrowly tailored, among Tied House Massachusetts Alcoholic Beverages other variables. Moderator John Harris of Gray Robinson Control Commission Chief Investigator The “Gray Market” summarized the panel’s discussion on Ted Mahoney provided an update about Panelists for this session discussed the Tied-House, which is control of alcohol at agency investigations. He emphasized the value of the three-tier regulatory system, the retail tier. Discussions in this session importance of training for investigators and which prevents untaxed or counterfeit centered around managing compliance in maximizing the most from limited resources. products from entering the marketplace and today’s business structures. The panel concluded by noting that cited various examples of violations they self-regulation and deterrence are goals so have encountered. that investigators can focus on other trade practice issues. Day Two L-R: John J. Harris (moderator), Governmental Consultant, GrayRobinson; Edward O’Toole, Proprietor, Ed O’Toole The symposium concluded on day two Consulting; Danielle Elks, Attorney, Elks Law; and Michael with positive comments and more than L-R: Donald S. McGehee, Alcohol & Gambling Enforcement D. Madigan, Managing Partner, Madigan, Dahl & Harlan Division Chief, Michigan Liquor Control Commission; 280 people participating as part of the live Mary Tortorice (moderator), Chief Compliance Officer, Sazerac Company; Peter Willsey, Partner, Cooley LLP audience or online. Below are summaries of continued on page 14 Tuesday’s presentations.

13 march 17, 2017 | Modern Distillery Age th updating their liquor laws and the challenges The 2018 Annual Symposium on Alcohol NABCA’s 24 Annual faced by the state during this process as Beverage Law & Regulation will return to the well as unintended consequences and Crystal Gateway Marriott in Arlington, Va., Symposium on lessons learned. from March 18-20. Alcohol Beverage Law return to page 1

& Regulationcontinued from page 13 2017 Nightclub & Bar Mary Tortorice, Chief Compliance Officer L-R: Leo J. Gibson (moderator), General Counsel, Sazerac Company, served as moderator and WhistlePig; Stephen B. Humphress, General Counsel, Award Winners Kentucky Department of Alcoholic Beverage Control; Bartender of the Year: Chris Hannah, opened the discussion by citing websites Travis Hill, Chief Operating Officer, Virginia Department of Alcoholic Beverage Control; and Christopher Arnaud’s French 75 (New Orleans, La.) and advertisements using social media to Herrington, Director of Legislative Governmental Affairs, illegally sell alcohol through lotteries or by Pennsylvania Liquor Control Board. simply selling alcoholic beverages without Stephen Humphress, General Counsel proper licensing. She noted the three- with the Kentucky Department of Alcoholic tier system has ensured that safe alcohol Beverage Control, provided information products are entered into the marketplace on his state’s experience. Kentucky’s need and that it should not be tampered with. to amend its statutes arose because 80 Donald McGehee of the Alcohol and years of alcohol laws were put together Gambling Enforcement Division of the piecemeal and included conflicts and Michigan Liquor Control Commission inconsistencies. New laws have made major cited examples in his state of licensees and improvements in alcohol statutes over the others that get themselves into trouble by last several years. Humphress noted that not complying with Michigan’s rules. The the agency was able to develop more trust Commission has issued several cease and with the state legislature and the alcohol desist letters to licensees that have violated industry through this process, which led to additional successes. Bartender of the Year: Chris Hannah, the law. He noted those that receive the Arnaud’s French 75, New Orleans, La. letters take it seriously and seek assistance Travis Hill of the Virginia Department of Beer Bar of the Year: Tap 30 to come into compliance. He added these Alcoholic Beverage Control commented that (Petoskey, Mich.) kinds of violations are felonies and licensees Virginia’s experience with updating alcohol Brunch Venue of the Year: Flying Squirrel could face imprisonment. laws focused on having a plan for the update, Bar (Chattanooga, Tenn.) Peter Willsey, partner with Cooley LLP, identifying stakeholders and engaging the Cocktail Bar of the Year: Trick Dog talked about the challenges companies that executive branch so there are no issues (San Francisco, Calif.) produce alcohol face in trying to combat with the governor’s office at the end of this Dance Club of the Year: Love+Propaganda illegal sales of their product. He cited several process. Recent updates and areas being (San Francisco, Calif.) options under which those that are caught looked at include licensing requirements for Dive Bar of the Year: Pre Flite Lounge can be charged, for example the first sale vacation rental properties that serve alcohol, (Sacramento, Calif.) doctrine, but also added the difficulty in channel pricing, advertising in college Hotel Bar of the Year: 1 Hotel South Beach getting cases to court as there are challenges publications and emerging industries such (Miami Beach, Fla.) in proving the violations. as alcohol delivery and edible products. LGBTQ Venue of the Year: The Abbey Panelists expressed a bit of overwhelm Pennsylvania Liquor Control Board (West Hollywood, Calif.) in trying to find and stop the illegal sale Director of Legislative & Governmental Live Music Venue of the Year: The Fillmore of alcohol as enforcement agents do not Affairs Christopher Harrington presented Philadelphia (Philadelphia, Penn.) have sufficient time to look through the on the major changes that Pennsylvania has Lounge of the Year: I|O Godfrey at The various internet sites to find those that made to its liquor code in the last year. Act Godfrey Hotel Chicago (Chicago, Ill.) violate the law, and because of the volume 39 changed state alcohol agency operations New Concept of the Year: CATCH LA (West of individuals and licensees that perform and wine sales. The agency had 60 days Hollywood, Calif.) these illegal activities. Regardless, suppliers, to establish the necessary procedures for Restaurant Bar of the Year: La Coctelera alcohol beverage agencies and lawyers implementation of Act 39, and they were (San Juan, Puerto Rico) need to continue working together to able to do so. Acts 85 and 166 came after Speakeasy of the Year: Himitsu try to preserve the three-tier system and Act 39 and made additional changes to the (Atlanta, Ga.) ensure compliance. alcohol system in Pennsylvania, leading Sports Bar of the Year Opening Pandora’s Box to an internal review by agency officials of Hospitality Group Operated Sports Bar of This closing session focused on the current alcohol laws. the Year: The Fifty/50 (Chicago, Ill.) journey that jurisdictions take when The panel concluded by noting the Single Proprietor Sports Bar of the Year: updating their alcohol regulatory scheme. similarities in state experiences with updating Blake Street Tavern (Denver, Colo.) Moderator Leo Gibson, General Counsel alcohol laws and the need to continually of WhistlePig, noted that the inspiration for push for necessary improvements in alcohol this panel was the work done in Vermont on statutes and regulations.

14 march 17, 2017 | Modern Distillery Age Tasting Events & Competitions

New York City — May 2017 Chicago — September 2017

14 Cities — March-November www.singlemaltextravaganza.com

Calendar of Events March 29-April1, 2017: Fifth Annual Whiskey Obsession Festival, Sarasota, Fla., www.whiskeyobsessionfestival.com April 3-6, 2017: ADI Conference, Baltimore, MD, www.distilling.com April 8, 2017: MidWest Rum Festival, Chicago, IL, www.midwestrumfest.com April 18-21, 2017: WSWA Annual Convention & Exposition, Orlando, FL, www.wswa.org April 21, 2017: WhiskyFest, Chicago, IL, www.whiskyadvocate.com May 22-25, 2017: NABCA Annual Conference, Marco Island, FL, www.nabca.org April 24-25, 2017: RRForum’s National Conference, San Francisco, CA, www.rrforum.org April 27, 2017: The Whisky Extravaganza, Denver, CO, www.thewhiskyextravaganza.com May 3, 2017: The Whisky Extravaganza, Houston, TX, www.thewhiskyextravaganza.com May 4, 2017: The Whisky Extravaganza, Dallas, TX, www.thewhiskyextravaganza.com May 10, 2017: The Whisky Extravaganza, New York, NY, www.breweryage.com www.thewhiskyextravaganza.com Covering the beer business since 1933 July 15, 2017: Pendleton Whisky Music Fest, Pendleton, OR, The sister publication to Modern Distillery Age www.pendletonwhiskymusicfest.com July 26-27, 2017: International Bulk Wine & Spirits Show, San Francisco, CA, www.ibwsshow.com Septmber 8, 2017: California Rum Festival, San Francisco, CA, To advertise in www.californiarumfestival.com Modern Distillery Age The full Modern Distillery Age contact calendar is available at Septmber 29, 2017: Whiskies of the World, Austin, Texas, [email protected] www.distilleryage.com www.whiskiesoftheworld.com

15 march 17, 2017 | Modern Distillery Age