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Mediainformation Pack THE COMPLETE CRUISE GUIDE FOR AGENTS www.cruisetradenews.com CRUISE MEDIA INFORMATION PACK www.cruisetradenews.com media pack Unrivalled coverage of the The Number One sector dedicated trade title for the UK Cruise Sector CIRCULATION BREAKDOWN Our readers are individually researched and 8,500 TRAVEL AGENTS CRUISE TRADE NEWS delivers a highly About Us targeted circulation of everyone involved in the business of selling cruise holidays. Our CRUISE TRADE NEWS is the UK’s leading trade title for the UK cruise holiday sector. core readership are agents directly selling Published by Real Response Media Ltd, owners of the UK’s leading consumer cruise cruise, but we also cover travel agencies magazine, World of Cruising, the Wave Awards and Cruise Ports & Destinations. who are increasing their sales from the cruise sector or are looking to launch in this 500 Published monthly, along with specially produced annual destination guides, the Cruise CRUISE LINES sector. In addition, we are read by specialist Trade News brand also encompasses live events and agent roadshows tour operators who include cruise within 1,000 TOUR OPERATORS their portfolio as well as the key decision-makers and executives from the CRUISE cruise lines themselves. TRAVEL AGENTS Cruise Trade news reaches all types of agents selling cruise from high street retailers HOW DO WE DO THIS? Editorial through to independent homeworkers. n Mission Latest news on ocean, river, luxury, adventure MULTIPLES (50+ OUTLETS) OUR MISSION IS SIMPLE…... and family cruising n Reviews of all the new ships INDEPENDENTS TO HELP AGENTS TO SELL CRUISE (LESS THAN 3,500 and river craft 50 OUTLETS) 2,000 HOLIDAYS MORE EFFECTIVELY n Specialist features on how to sell different types of cruise 3,000 Our aim is to inform, educate and provide n Detailed destination practical tips to help our readers match their information n customers to the right cruise holidays for Views, advice and practical them tips from experts operating in the sector n Sales tips related to every HOMEWORKERS article we write 2 CRUISE TRADE NEWS l WWW.CRUISETRADENEWS.COM WWW.CRUISETRADENEWS.COM | CRUISE TRADE NEWS 3 media pack Editorial Content interview The number of The number of nights in MSC's agents that can earn WHAT ARE YOU LOOING FORWARD TO MOST ABOUT recent mega-fam £250 prizes from MPH – top speed Days for Viking Sun's The number of extra YOUR OB OVER NET TWELVE MONTHS? 5 on MSC Preziosa 100 Celebrity Cruises NEW APPOINTMENTS 2016 has so far been a fantastic year for the company. I'm of the on the bike track on planned round- single cabins on looking forward to building on our strong performance Here we reveal the latest cruise training opportunities, incentives and fam trip offers Carnival Vista - if you the-world cruise – the new HAL ship CRYSTAL CRUISES NEWS from the Wave period and continuing to develop our has announced the appointment partnership with agents. Our sales team has been TOOLS TRADE of long-time luxury cruise industry can do it! Viking's fi rst – in 2017 Koningsdam 18 14 1 12 BRIEFS travelling across the UK, meeting with travel agents on £25,000 WORTH OF executive Christian Sauleau as its new senior A the ‘Come Back New tour’. And in 12 months' time we will vice president of operations and total guest see the launch of Majestic Princess, which will be visiting Ocean PRIZES ON OFFER FOR satisfaction. In this newly created position, Europe for her maiden season in April and May before she Sauleau will report directly to Thomas TONY ROBERTS heads to China, where she will then be based year round. TOP SELLING AGENTS Mazloum, Crystal’s chief operating offi cer, and ...A NEW vice president, CELEBRITY CRUISES IS GIVING 100 All of the packages are based on will oversee Crystal’s departments of marine, NEWS Carinthia Lounge Princess Cruises UK HOW HAS THE CRUISE MARET CHANGED IN THE agents the chance to earn £250 worth two guests and can also be applied to hotel, food & beverage, entertainment and LAST 1 YEARS? of Celebrity Rewards points, and bookings for four people with free classic land programmes. will be added to and Europe The cruise market continues to break through the additional giveaways, when celebrating non-alcoholic drinks packages for guests He will also manage preconceptions and stereotypes of the past and appeal to the off er of free drinks packages and three and four. safety and security Cunard’s Queen a broad and multi-generational audience. Over the last ten VIKING SEA NAMING AMERICANS BRAVE EUROPE up to $500 onboard spending money Agents can earn Celebrity Rewards operations, as well Mary 2 during a HOW LONG HAVE YOU WORED IN YOUR CURRENT years the cruise market has grown by two-thirds, which for cruise guests choosing ocean view points for every booking they make, and as offi cer and crew OB AND WHAT ATTRACTED YOU TO THE ROLE goes to show the increasing popularity of cruising as a accommodation and above on selected can convert the points into luxury gifts, hiring processes June refurbishment. I've been in my current job for seven months but I have holiday choice. European cruises. such as designer jewellery, tech gadgets, and development, GOES WITH A BANG! FOR CARNIVAL’S NEW VISTA worked in the cruise industry for 16 years in a variety of Between now and July 3 2016 the 100 or even exchange their earnings for cash. with the goal The skies over London lit up as Viking Cruises celebrated the christening of TERRORIST ATTACKS IN FRANCE, BELGIUM AND much capacity in Europe as other cruise lines. The lounge roles covering customer services, sales, fi nance and IT. WHAT IS THE TARGET MARET OF YOUR COMPANY agents achieving the most bookings, or THE FOUR FIXED POINT TIERS ARE: of maintaining CV ● Running the UK and Europe business for Princess Cruises SEPTEMBER Although our guests may have diff erent ideas of what the most growth in bookings, will receive Suite Class booking – 1000 points or £10 the line’s long- its new ship, Viking Sea. Karine Hagen, Viking’s senior vice-president and Turkey have not stopped Americans from crossing The cruise line is not in Europe next year but will provide an ● is the dream job for me. 2015 � TO DATE is important to them when they cruise, all of them have £250 of Celebrity Rewards points plus Aquaclass or Concierge Class booking – celebrated standard Princess Cruises the desire for a holiday with substance. They may look to trophies, fl owers, luxury hampers and 750 points of £7.50 of excellence and daughter of chairman Torstein Hagen, served as godmother for the gala the Atlantic to sail on Carnival Cruise Lines’ newest is planning to return in 2018, when it launches its alternative venue U and Europe, ● WHAT DO YOU LIE BEST ABOUT THE CRUISE have an adventure, to explore new destinations, to learn more in order to enjoy a Celebrity Moment. guest satisfaction vice president ● Balcony accommodation – 500 points or £5 ceremony, which was held in Greenwich in May. The vessel is Viking Cruises’ ship. next new ship. Duff y said: “As things are now we are for breakfast and INDUSTRY about new cultures and cuisines, or to relax and take a Additional spot prizes will be awarded by Interior or oceanview accommodation – ratings. Sauleau will second ocean-going ship. A third, Viking Sky, launches in 2017 and will be Speaking on Carnival Vista in May, during the confi dent that will happen.” lunch. During the For me, the best thing about the cruise industry is that we 2014 � 2015 break from the stresses of everyday life. But what they all MSC HOSTS PREZIOSA MEGA�FAM the Celebrity Cruises sales team until the 250 points or £2.50 be working closely deliver our guests' dream holidays. Taking a holiday at sea Carnival U have in common is that they are looking for a meaningful MSC CRUISES RECENTLY HOSTED A in Rome, a behind-the-scenes tour, dinner end of June. cruisingpower.co.uk with Crystal’s teams followed the same year by Viking Sun, which will be off ering the company’s ship’s second voyage, Carnival president Christine Carnival Vista holds 3,936 passengers and has refi t, the Todd can off er so much more than a packaged land holiday. director of experience on their holiday. That’s why we call our guests fi ve-night mega-fam, which took place on and business sessions. Pictured on board in its Los Angeles Before I joined Carnival, I worked for a fi nancial services technology ‘meaningful travellers’, as we target those who value taking board MSC Preziosa. Fifty agents won the at the spa are the agents, TUI staff , and spa headquarters and fi rst-ever world cruise – an epic 141-day journey from Miami to Greenwich Duff y said the company was in a ‘great place’ in new features including a bike track around the top of English restaurant company and a company that made industrial features services & a cruise that leaves them with a new perspective. all-inclusive trip. They enjoyed an excursion staff . Miami branch offi ce. for ships, which was what attracted me to cruise. I've been director of will become The technology departing December 15 2017. terms of US bookings. the ship where passengers can pedal at speeds of addicted ever since. WHAT IS THE BIGGEST CHALLENGE FACING CRUISE partnering, UNIWORLD TUI UK & vikingcruises.co.uk In contrast, both Norwegian Cruise Line and up to 18mph, and the fi rst IMAX theatre at sea.
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