APPENDICES

Leisure, Arts, Culture and Tourist Accommodation in Basildon District and an Update of Prospects for Retail Sector Capacity

For

Basildon District Council

APPENDIX 1 Appendix 1: Health Check Assessment: Introduction July 2010 ______

HEALTH CHECK ASSESSMENTS INTRODUCTION Planning Policy Statement 4 (PPS4) ‘Planning for Sustainable Economic Growth’ emphasises the need for the local authorities to monitor the ‘health’ of their town centres and how they change over time. It also indicates that town centres which benefit from higher levels of vibrancy and vitality foster a sense of civic pride and local identity and can contribute towards the aims of sustainable development.

The health checks contained within this Appendix provide a ‘snap shot’ assessment of the vitality and viability of the main centres within Basildon District as of April 2008, in accordance with the then PPS6, but now updated to reflect the subtle changes that have appeared in PPS4. The health checks thereafter feed into a broader consideration of the function and performance of these centres and how they can be managed, through policy, to achieve appropriate outcomes.

THE IMPORTANCE OF TOWN CENTRES The five centres of Basildon, Billericay, Wickford, Laindon and Pitsea form the focal point for the community and provide a hub for retail, employment, leisure, education, transport and civic activities.

Since the late 1990’s, town centres nationally have witnessed high levels of vitality and viability with strong retail sales growth and the implementation of major town centre redevelopment schemes. Despite the ongoing growth of out-of-centre retail development there has been resurgence in development activity within established centres, primarily linked to the ambitious expansion plans of national department stores and key retailers such as Debenhams, Next, and Primark. However, the recession has impacted on consumer spending which has, to a greater or lesser extent impacted on the vitality and viability of high streets nationally.

INFORMATION SOURCES AND THE STRUCTURE OF THE HEALTH CHECKS These health checks have been formulated with reference to an extensive range of documents, discussions with Basildon District Council officers and health check visits to each of the centres.

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All of the health checks have been structured and presented in a manner intended to facilitate easy access and understanding by people without a technical background. Graphs and tables have been used extensively to provide easily accessible and comparable information, and are supplemented with photographs and commentary to extend understanding. Where possible, comparisons have been made with the previous data to highlight any changes (for example, an increased number of vacancies) that have occurred.

The heath checks are structured as follows:

1. Date of visit This briefly sets out when the health check visit occurred, and therefore when the ‘snap shot’ was taken.

2. Local Plan Status This briefly sets out the status of each centre, as per the operative Local Plan.

3. Centre Overview A very brief description of the town centre is provided, supplemented with photographs. This section also contains a land use plan which identifies the location and distribution of town centre activities within the town centre boundaries. Each retail unit within the town centre is allocated into one of six categories depending on the type of retail activity carried out within. These categories (convenience, comparison, retail service, leisure service, financial and business service and vacant), are based on Goad category reports (April 2008) and are represented by a colour code. The land use plans are based on data collected during WYG’s heath check visits, referred to above. In addition to the GOAD categories, ‘other’ town centre uses such as offices and residential units have been identified schematically to show the distribution of these uses within the town centre.

For clarity, the categories include, but are not limited to, the following land uses:

• Convenience – Bakers, butchers, convenience stores, fishmongers, frozen foods, greengrocers, health food stores, markets, off licenses and supermarkets.

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• Comparison – Booksellers, charity shops, chemists, clothing stores, cycles and accessories, department and variety stores, jewellery, sports stores, vehicle and motorcycle sales.

• Retail Service – Drycleaners, filling stations, health and beauty, opticians, photo processing, repairs alterations and restorations, travel agents, vehicle rental and video tape rental.

• Leisure Service – Bars and wine bars, cafes, casinos and betting offices, clubs, fast-food and takeaway, hotels and guest houses, public houses, restaurants, sports and leisure facilities.

• Financial and Business Services – Building Societies, employment and careers, financial services, legal services, printing and copying, property services and retail banks.

4. A summary of existing uses within each centre Tables and graphs are presented breaking down the total number of units and the total amount of floor space contained within each of the six retail categories. The figures are translated into overall percentages, which are then compared to UK national averages derived from Goad (April 2008).

Those units and properties within the town centre boundaries occupied by ‘other’ uses (such as offices and residential uses) are not included within the calculations provided.

The individual health checks have not taken specific account of markets on the basis that they do not constitute permanent retail provision and their composition has the potential to change from week to week. Where appropriate they are referred to as adding to the range of retail provision in a centre.

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5. An assessment of convenience retail provision within the town centre boundary The information on convenience retail provision, contained within Section 3, is considered in greater depth with graphs contrasting the town centre and national provision percentages. Discussion is also provided.

6. An assessment of comparison retail provision within the town centre boundary As above, but addressing comparison retail provision.

7. An assessment of service activities within the town centre boundary As above, but addressing retail service, leisure service and financial and business service activities.

8. An assessment of unit sizes within the town centre boundaries The composition of retail units in terms of unit size is presented and discussed.

9. Consideration of retailer demand, The health checks set out this information, where available. Further details on retailer demand, rents and yields, and what these mean for town centre vitality and viability can be found below.

10. Consideration of rents and yields The health checks set out this information, where available. Further details on retailer demand, rents and yields, and what these mean for town centre vitality and viability can be found below.

11. An assessment of the number of vacancies within the town centre boundaries The information on the number of vacant units, contained within Section 3, is considered in greater depth, with graphs contrasting the town centre and national provision percentages. A plan illustrates the distribution of vacant units and discussion considers the vacancies in terms of retailer demand. Further details regarding vacancies and what these can mean for town centre vitality and viability can be found below.

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12. A description of the level of accessibility the town centre benefits from This description considers accessibility by private vehicle and public transport, and includes discussion of local car parking provision.

13. An assessment of pedestrian footfall The Study does not seek to record the number of pedestrians at different points in the various centres but instead, for the larger centres, gives an indication of the level of footfall experienced in different parts of the centre at the time(s) of our visit.

14. A description of the environmental quality of the town centre This description draws on the heath check visits, detailing features such as planting, street furniture, lighting, the level of vandalism (if any) and the overall level of maintenance evident in the centre.

15. An assessment of the perception of safety and the occurrence of crime within the town centre This description is based on our own site visits to the town centres and our perception of safety derived from indicators such as graffiti, vandalism, footfall and the overall quality of the environment. Further information regarding the occurrence of crime within the District as a whole can be found in Section 4 of the Study and in the respective health checks for each of the centres.

THE ‘TOP 20’ RETAILERS

The Focus Report (October 2007) identifies the ‘Top Twenty Retailers’ in the UK – these are detailed in Table 2 below. The presence of these retailers is typically associated with well functioning, higher tier centres due to their often large format, although this is a generality rather than a rule. Furthermore, the identified retailers are predominantly comparison good retailers although some (such as Marks and Spencer’s) do carry a range of convenience goods. Accordingly, each health check comments on the presence or lack thereof of these retailers within the discussion on comparison retail.

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Table 2: Top 20 Retailers Rank Retailer Rank Retailer

1 Boots 11 Superdrug 2 Marks & Spencer 12 Lloyds Pharmacy 3 Argos 13 Wilkinson 4 14 CO-OP Department Stores 5 Debenhams 15 Primark 6 John Lewis 16 New Look 7 W.H. Smith 17 HMV 8 BHS 18 Dorothy Perkins 9 Next 19 10 Curry’s 20 Waterstones

RETAILER REPRESENTATION

The presence of national multiple retailers (defined as being part of a network of nine or more retailer outlets) can enhance greatly the appeal of a centre to local consumers and investors. Other retailers in a centre also benefit from the greater pedestrian movements generated by the presence of national multiples. However, multiples can threaten the role of independent retailers and a concentration can threaten the independent sector in a town, undermining diversity and local identity. An appropriate balance between multiples and independents is desirable.

Commentary on the number of national multiples present is contained within each of the health checks.

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RETAILER DEMAND

The Focus database identifies retailer demand for sites within specified town centres. This list should be treated with a degree of caution as businesses can put forward requirements whilst having little or no active desire to locate in a town. In addition, the Focus database is not necessarily representative of total demand, as it tends to list requirements for large national multiples rather than smaller independents. The Focus database can also include retailers who are already present in the town but whom are seeking new premises. A single retailer may also express more than one requirement in a town centre for different sizes of outlets. Nevertheless the database does serve as a useful indicator of the level of demand for representation.

VACANCIES

The proportion of vacant outlets within a centre can provide a good indication of how a shopping centre is performing. However, care should be taken when interpreting figures as vacancies can occur for positive and negative reasons. Vacant outlets will be found in even the strongest town centre a variety of reasons including poor maintenance, inactive marketing or simply because the store is unsuited to modern retailing requirements. A low vacancy rate does not necessarily mean that a centre is performing well, whereas proliferation of low value uses such as charity shops may be a sign of the decline of a centre, particularly if they are in prime locations. Despite these issues, street level vacancies are a useful indicator of town centre performance.

RENTS

The rental value of property is a useful indicator of the vitality and viability of town centres. Well performing centres command higher rental values while poorer performing centres command lower rental values.

‘Prime Zone A’ rents (the rental value of the first six metres depth of floorspace in retail units from the shop window) reflects retailers’ perception of the town centre. As retailers consider rent to reflect the margin between turnover and operational costs (plus profit), the better the trading prospects the higher the rent that the operator will be willing to pay.

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YIELD

‘Yield’ can be an indicator of retail viability, but one that needs to be used with care. The level of yield on its own is of less value than in comparison with other yields at different points in time and in different locations. Yields measured consistently over time can give an indication of the direction in which a particular town centre is moving.

Trends can be compared with national levels of yield and with towns of similar size and type, or with neighbouring and competing towns. A comparative analysis of this type, conducted on a regular basis, can give an indication of how the viability of retailing in a town centre is changing. The yields quoted in the tables contained within this appendix are ‘all risk yields’ calculated by dividing the annual rent, as though it had been received as a single sum at the year end, by the capital value or sale price of the property.

The level of yield broadly represents the market’s evaluation of the risk and return attached to the income stream of shop rents. Factors which affect yield are therefore complex, and need to be interpreted with reference to the circumstances in each individual town. Broadly speaking, however, low yields indicate that a town is considered to be attractive and as a result more likely to attract investment than a town with high yields.

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BASILDON HEALTH CHECK ASSESSMENT

1. DATE OF SITE VISIT: This Health Check Assessment is based on information gathered during a visit to the town centre on 18 March 2008.

2. LOCAL PLAN STATUS:

The Basildon District Local Plan (1998) identifies Basildon as a ‘Town Centre’. The Proposals Maps indicate the extent of the town centre boundaries, the extent of the ‘prime shopping frontage’ (which extends along from St Martin’s Square in the west, to Eastgate Mall in the east), and the existing Market area located on Market Square.

Fig 1: Town Centre boundary as defined by the Local Plan (1998)

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Fig 2: Aerial Photograph of Basildon Town Centre with the Town Centre boundary superimposed

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Photographs of Basildon Town Centre

Fig 3 (top left): Centre of Town Square looking west Fig 4 (right): Bell Tower in St Martins Square Fig 5 (bottom left): Public art in the Town Square, looking south-west

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3. CENTRE OVERVIEW

Basildon is the largest town centre within Basildon District Council’s jurisdiction. The town centre is bound by Broadmayne (A1321) to the north, Southernhay to the east and south and Nether Mayne (A176) to the west. The southern most part of the town centre is separated from the town by the London, Tilbury and Southend Railway Line and this area is bound by Clay Hill Road to the east, Station Way to the West, while the town centre boundary bisects the land between Cherrydown East and Waldegrave. The land between Cherrydown East and Waldegrave has planning permission for flats (the Morello Quarter) and two blocks have been completed.

The town centre contains the Eastgate and Westgate Shopping Malls, a market square and many street level retail outlets centred around the town square and surrounding pedestrianised streets. A market is located within the town centre and operates on a Monday, Tuesday, Thursday, Friday and Saturday. In addition to its retail offer, Basildon Town Centre supports a number of civic uses including an ambulance and fire station, public library and theatre and council offices, to name a few.

Buildings within the town centre generally date from the 1950’s and 1960’s when Basildon was established as a new town although there are some newer buildings in the western quarter, notably the Council buildings in St Martins Square and the Westgate Centre. Building scales, in the main, range up to 5 storeys in height although there are a number of buildings that exceed this height.

Figure 6 (overleaf) comprises a land use plan which identifies the location and distribution of the town centre activities within the Basildon town centre boundaries.

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Fig 6a: Land Use map for Basildon Town Centre (not including Eastgate Mall)

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Fig 6b: Land Use map for Eastgate Mall

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4. EXISTING USES IN BASILDON

The data contained in this section forms the basis for subsequent assessment

Table 1: Unit breakdown in Basildon Town Centre compared to the UK average (2008)

No. Basildon (%) UK (%)

Convenience 14 4.71 8.42

Comparison 169 56.9 35.71

Retail Service 21 7.07 12.66

Leisure Service 37 12.46 21.16

Financial and Business 39 13.13 11.61 Service Vacant 17 5.72 10.09

Total 297 100 99.65

Table 2: Floorspace breakdown in Basildon Town Centre compared to the UK average (2008)

Sq m Basildon (%) UK (%)

Convenience 16,170 9.95 13.71

Comparison 117,987 72.61 38.90

Retail Service 5,702 3.51 6.88

Leisure Service 11,994 7.38 22.49

Financial and Business 5,995 3.69 9.11 Service Vacant 4,645 2.86 8.17

Total 161,062 100 99.26

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Fig 7: Comparison of unit breakdown in Basildon Town Centre to the UK average (2008)

60

50

40

30 Basildon (%) UK (%)

20

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0 Convenience Comparison Retail Service Financial & Leisure Service Vacant Business Service

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Fig 8: Comparison of floorspace breakdown in Basildon Town Centre to the UK Average (2008)

80

70

60

50

40 Basildon (%) UK (%) 30

20

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0 Convenience Comparison Retail Service Financial & Leisure Service Vacant Business Service

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5. CONVENIENCE RETAIL

A total of fourteen units in Basildon are occupied by convenience goods retailers, the largest of which is the Asda supermarket which is located within the Eastgate Centre followed by an Iceland food store in Market Pavement. These fourteen units equate to 4.71% of all units within Basildon town centre, and compares to a national average of 8.42%. The units comprise 16,170 sq m of floor space, equating to just 9.96% of the total amount of floor space within the town centre compared to the national average of 13.71%.

Accordingly, the overall provision of convenience units within Basildon is almost half the national average, while the floorspace provision is under by approximately one third. This relatively low provision is most likely explained by the number of foodstores located in out of centre locations but within the wider Basildon conurbation. Notwithstanding Basildon’s unfavourable position in relation to the national average, the overall level of provision lends itself to both weekly food shopping and top up shopping given the size of the various stores.

6. COMPARISON RETAIL

Comparison traders occupy 169 units within Basildon town centre, equating to 56.9% of the total number of retail units in Basildon. This compares to a national average of 35.71%. The 169 units accommodate 117,987 sq m of floor space, equating to 72.61% of the total amount of floor space within the centre. The national average is 38.9%.

The provision of both comparison units and floorspace is therefore well above the national average which indicates that Basildon has a strong comparison market, and is a good shopping destination. This is borne out by its position within both the district and regional shopping hierarchy. Comparison retailers in Basildon include both independent traders and national multiples, such as BHS, Peacocks, Woolworths (now closed), Boots and H&M to name but a few. Of the identified ‘Top 20’ retailers, fourteen are present. These include Boots (No. 1), Marks and Spencer’s (No.2), Argos (No. 3), Woolworths (No. 4) (now closed), Debenhams (No. 5), WH Smith (No. 7), BHS (No. 8), Next (No. 9), Dixons (Curry’s) (No. 10), Superdrug (No. 11), Wilkinson (No. 13), Primark (No. 15), New Look (No. 16), HMV (No. 17), Dorothy Perkins (No. 18) and Rosebys (No. 19) (now closed) and Waterstone’s (No. 20).

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7. SERVICE ACTIVITIES

A total of 21 units are engaged in the retail service sector, with a total floor space of 5,702 sq m. This represents 7.07% of the total number of units and 3.51% of the total amount of floor space within the town centre. This compares to a national average of 12.66% in terms of the total number of units, and 6.88% in terms of total floor space.

37 units are engaged in the leisure service sector with a total floor space of 11,994 sq m. This equates to 12.46% of the total number of units and 7.38% of the total amount of floor space. This compares to national averages of 21.16% and 22.49% respectively.

The financial and business service sector occupies 39 units with a total floor space of 5,995 sq m. This represents 13.13% of the total number of units in Basildon town centre, and 3.69% of the total amount of floorspace. This compares to national averages of 11.61% and 9.11% respectively.

The combined service sector (retail, leisure and financial and business) includes a wide range of activities from restaurants, cafés, hairdressers and laundrettes, to travel agents, banks and estate agents, public houses and take away food outlets. Basildon sits below the combined national service sector unit average of 45.43% by 12.77% with 32.66%, and the combined floorspace average of 38.48% by 23.9%, at 14.58%. This indicates that retail, leisure and financial and business services are not particularly well provided for within Basildon, although this is heavily influenced by the relative under provision of leisure service operators. In this respect we note that there are a number of leisure service operators located within the Festival Leisure Park to the north of the town centre; therefore the lack of provision within the town centre is not indicative of a lack of provision to Basildon residents generally. That said, the lack of leisure service providers such as restaurants and bars within the town centre is such that the centre does not maintain a vibrant night time economy.

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8. UNIT SIZES

Table 3 below sets out the composition of Basildon Town Centre at February 2008 in terms of the size of retail units.

Table 3: Size of Units within Basildon Town Centre

Size of Unit (ground Number of Proportion of Total (%) floor area) units Basildon (%) UK (%) Under 93 sq m 67 22.6 39.1 (1,000 sq ft) 93-232 sq m 123 41.4 39.6 (1,000-2,499 sq ft) 232-464 sq m 53 17.8 12.6 (2,500-4,999 sq ft) 465-929 sq m 28 9.4 5.1 (5,000-9,999 sq ft) 929-1,393 sq m 10 3.4 1.5 (10,000-14,999 sq ft) 1,393-1,858 sq m 5 1.7 0.7 (15,000-19,999 sq ft) 1,858-2,787 sq m 6 2.0 0.7 (20,000-29,999 sq ft) Above 2,787 sq m 5 1.7 0.8 (30,000 sq ft) Total 297 100 99.3

The highest proportion of units falls within the 93-232 sq m floor area with 41.4%, slightly higher than the national average of 39.6%. 67 units have less than 93 sq m floor space equating to 22.6%, much lower than the national average of 39.1%. On the whole, there is a higher proportion of larger sized stores than the national average, reflecting Basildon’s position within the district and regional shopping hierarchy and the presence of a number of ‘top 20’ retailers and national multiples, who typically demand larger floor plates to accommodate their standard formats.

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9. RETAILER DEMAND

The Focus Report indicates that since July 2007, 27 businesses have registered their demand for retail floorspace in Basildon, as detailed in Table 4 below.

Table 4: Retailer demand Retailer Use Class Unit size sought (sq ft)

GVA Grimley Limited Financial and Business Service 557 - 1,858 Marstons PlC Leisure Service 2,023 – 2,183 Hooters Leisure Service 372 - 743 Toby Carvery Leisure Service 604 - 697 Vintage Inns Leisure Service 650 - 743 British Heart Foundation Comparison 60 - 557 Barracuda Group Leisure Service 465 - 836 Travelodge Retail Service 929 – 1,858 Subway Leisure Service 37 - 139 Machine Mart Limited Comparison 186 - 1,394 Lok’n’Store Other 1,394 -4,645 Laura Ashley Limited Comparison 279 -465 Peacocks Comparison 418 - 511 Costa Coffee Leisure Service 93 - 93 B and Q Plc Comparison 4,645 – 9,290 Yours Comparison 139 - 186 TJ Hughes Ltd Comparison 2,323 -13,935 Millies Cookies Convenience 28 - 46 British Bookshops and Sussex Comparison 186 -325 Stationers Swarovski Comparison 84 - 111 Chicago Rock Café Ltd Leisure Service 465 - 929 Traid Comparison 139 - 232 Fuel Juice Bars Convenience 19 - 46 The Tile Clearinghouse Comparison 511 - 929 Linens Direct UK Ltd Comparison 186 - 372 Vets 4Pets Ltd Comparison 186 - 223

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10. RENTS

Prime pitch Zone A rents in Basildon have increased from £90.00/sq ft to £135.00/sq ft over a nine year period from June 1999 to June 2007. This represents a 50% increase over a nine year period. Comparisons with other centres in the District over the same time period cannot be made due to a lack of available information; however it is evident that Basildon maintains far higher rental values than any other town centre within the District. Within the sub-region, information is only available for Southend on Sea which has experienced a Zone A rent increase of 20% in the same time period (up to £120 per sq. ft.).

Table 5 below records the changes in prime pitch Zone A rents in Basildon Town Centre and Southend on Sea (for comparison purposes) between 1999 and 2007. While fluctuations are evident, Table 5 illustrates the relative ascendancy of Basildon in terms of rentals compared to Southend.

Table 5: Prime Pitch Zone A Rents (£/sq ft)

June June June June June June June June June % Centre ‘99 ‘00 ‘01 ‘02 ‘03 ‘04 ‘05 ‘06 ‘07 change

Basildon 90 100 95 105 120 120 125 135 135 50

Southend on Sea 100 100 100 110 110 110 110 115 120 20

Source: Focus Town Centre Reports (2008) based on Colliers CRE’s opinion of open market Zone A rents

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11. YIELDS Available information on yields only relates to Basildon and Billericay Town Centres; we have been unable to source comparative information for the other three town centres located within the Basildon District. Therefore, for comparison purposes, both sets of information are provided here.

Figure 9 below shows that yields for both Basildon and Billericay have fallen in the time period October 2000 and January 2008. Basildon saw a reduction from 7% to 5.75%, while Billericay’s yield reduced from 7.5% to 6.75%. Indeed, the current commercial yields are the lowest recorded for the past eight years in both centres.

Figure 9: A comparison of yields in Basildon and Billericay

8 7 6 5 Basildon 4 Billericay 3 2 1 0 O O O O O O O O ct-00 ct-01 ct-02 ct-03 ct-04 ct-05 ct-06 ct-07

While exact comparisons with Laindon, Wickford and Pitsea cannot be made, we understand from our discussions with local real estate agents that this trend of reducing yields is occurring in these centres. At a sub-regional level, yields within Southend-on-sea have reduced from 7.5% to 4.75% in the same time period.

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12. VACANCIES

Table 6: Vacancies in Basildon compared to the UK average

Total Basildon (%) UK (%) No. of Outlets 17 5.72 10.09

Floorspace 4645 2.86 8.17

Fig 10a: Location of Vacancies in Basildon Town Centre (not including Eastgate Centre)

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Fig 10b: Location of Vacancies in Eastgate Centre

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Table 7: Location and size of vacancies in Basildon Town Centre

Location Floor Area (m2) 11 Eastwalk 170 25 Eastwalk 120 54 Eastwalk 125 14 Southernhay 100 32 Southenhay 40 46 Southernhay 455 75 Southernhay 135 29 Lower Mall – Eastgate Centre 275 36 Lower Mall – Eastgate Centre 80 40 Lower Mall – Eastgate Centre 165 64 -64a Upper Mall – Eastgate Centre 225 65-73 Upper Mall – Eastgate Centre 1300 80 Upper Mall – Eastgate Centre 775 82 Upper Mall – Eastgate Centre 50 84 Upper Mall – Eastgate Centre 100 136 Upper Gallery – Eastgate Galleries 75 12 Westgate Park 540

There are 17 vacant retail units in Basildon town centre, which account for 4,645 sq m of floorspace. This represents 5.72% of all retail units and 2.86% of the total amount of floorspace, compared to national averages of 10.09% and 8.17% respectively. The number of vacancies present can be described as moderate and provide for a degree of turnover typically of and anticipated in the centre of this size.

Figures 18a and 18b graphically illustrate the distribution of vacant units, which are clustered together along Eastwalk and Southernhay, and within the Eastgate Centre. As a result of this cluster, this part of the townscape maintains a relatively desolate appearance, with a lack of visual continuity along the streetscene. The high proportion of vacant units within this area also serves to reduce footfall locally, to the detriment of remaining retailers.

We have heard anecdotal evidence that vacancies within the town centre are typically reoccupied relatively quickly. That said, the appearance of those vacant units identified at the time of our site visit suggested that they had been vacant for some time. While there appears to be a significant demand for floorspace within the town centre (as evidenced by the demand listed on the Focus

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13. ACCESSIBILITY

Basildon has excellent transportation links by road. Just south of the town, the Stanford-le-Hope Bypass (A13) dual carriageway connects with the M25 allowing access to the rest of the motorway system. Road connections to airports are also good with Stansted Airport just 36 miles away by road, and Gatwick and London City Airports 51 and 21 miles away respectively.

To the north of Basildon, the Southend Arterial Road (A127) provides an important commuter route to London and the M25, and to Southend-on-Sea. Locally, the A127 gives convenient access to the town centre and Laindon, while the A13 gives easy access to Pitsea and Vange.

The road system in Basildon is such that it provides easy access to the town centre but similarly easy access to out of centre retail parks.

There are 10 publicly available car parks located within Basildon, 2 of which are publicly owned. The diagram below indicates the location of these parks and Table 8 sets out information on the nature of each of the parks. For standard short term parking the tariff ranges from 50p for up to 1 hour, £2 for up to 4 hours and then jumps to £20 for over four hours; a pricing mechanism designed to deter long term use of short stay car parks. Long term pricing arrangements range from £2 for up to 4 hours and £10 for all day parking.

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Figure 11: Location of publicly accessible car parks within Basildon Town Centre

Table 8: Car parks within Basildon Town Centre

No Car park Name Spaces Information 1 Westgate – Multi- 429 + 27 disabled For Westgate Customers – entry via storey Westgate surface car park 2 Westgate - Entry into Westgate surface car park is Surface via Roundacre 3 Eastgate 7000 Multi-storey for Eastgate Customers

4 Asda/Eastgate 1300 Underground parking with multi-storey parking if required. 5 Toys R Us 500 Multi-storey 6 Southernhay Not known Surface car park

7 Post Office 290 + 36 disabled Surface car park 8 Great Oaks 1300 Multi-storey 9 Train Station Not known Short Stay Only 10 Gloucester Park 200 Pay and Display applicable from 8.00am Sat.

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The town centre boundaries extend southwards to include the Basildon Railway Station, which is located on the London to Southend Rail Line operated by C2C. This line connects Basildon to London Fenchurch Street Station in just 35 minutes, and Basildon to Southend-on-Sea in 20 minutes. The rail station is located within a convenient walk of the main pedestrian shopping areas and signage is provided. Trains operate four times an hour on weekdays, with a slightly reduced service on weekends. Cycle parking is available at the station and was well utilised at the time of our visit.

Three bus companies operate routes to and from Basildon. Table 9 below sets out a summarised timetable of buses running to and from Basildon.

Table 9: Bus Connections within Basildon Number Route Standard Frequency Sunday/Public Holidays - special services 1 Pitsea- Basildon Less than hourly No service

1A Pitsea- Basildon Less than hourly No service

2 Southend - Hadleigh - Every 30 or 60 minutes Hourly Basildon 5 Southend - Hadleigh - Every 30 or 60 minutes Every 30 or 60 minutes Basildon 8 Pitsea- Basildon - Laindon Every 20 minutes or more Every 30 or 60 minutes frequently 11 Basildon - Aveley - Purfleet Less than hourly No service

12 Basildon - Pitsea - Benfleet Every 30 or 60 minutes No service - Thundersley - Daws Heath 15 Basildon - Rayleigh - Less than hourly No service Southend 21 North Benfleet - Pitsea - Every 30 or 60 minutes No service Vange - Basildon 22 Canvey - Basildon Every 30 or 60 minutes Every 60 minutes

25 Southend - Rayleigh - Every 30 or 60 minutes Every 60 minutes Wickford - Basildon 99 Little Thurrock - Basildon - Less than hourly No service Wickford

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100 Chelmsford - Billericay - Every 20 minutes or more No service Basildon - Corringham - frequently Grays - Lakeside 101 Queens Park - Billericay - Less than hourly No service Basildon 104 Basildon - Laindon - Great Less than hourly No service Berry - Laindon Hills 140 Basildon - Billericay - Sunday service only 2 hourly Chelmsford 150 Basildon - Stanford-le-hope Sunday service only 2 hourly - Grays - Lakeside 200 Basildon - Homesteads - Every 30 or 60 minutes No service Orsett - Stifford Clays - Grays - Lakeside 232 Basildon Hospital - Basildon Sunday service only One each hour (AM), - Wickford - Shotgate more frequent in PM 237 South Woodham - Wickford Less than hourly No service - Ramsden Heath - Crays Hill - Basildon 256 Billericay - Little Burstead - Tues, Fri and Sat services No service Laindon - Basildon only - Every 90mins (am)

551 Brentwood - Billericay - Every 30 or 60 minutes No service Basildon 552 Ramsden Heath - Billericay Less than hourly No service - Basildon

Basildon has an extensive public transport network as befits a town of its size and role.

14. ENVIRONMENTAL QUALITY

Basildon town centre can be characterised by the phrase ‘inward looking’. Town centre activities are contained within physical boundaries presented by main roads and railway lines, and are focused in towards the central pedestrainised area. Indeed, when arriving in Basildon by train it is not immediately clear in which direction the retail area is located as many of the retail buildings do not maintain active frontages in this direction.

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Basildon is focused around a pedestrianised shopping area which includes the Town Square, Market Square and surrounding streets. The pedestrianised nature of the town centre creates a pleasant shopping environment, unhindered by cars or areas of car parking and enables good access for those less physically able or those with young children in pushchairs. That said, the pedestrainised areas are very broad and seem to support very few other functions; this seems to have been acknowledged in the past through the introduction of new glass kiosks supporting a hairdresser and a cafe, perhaps as an effort to enliven the pedestrian realm. Indeed, the amount of open space can appear very empty and quite daunting in the absence of other pedestrians. The amount of open space available lends itself to public displays, exhibitions and events which adds to the vibrancy of the centre.

In the north east quadrant of the centre, St Martin’s Square provides an area of public seating, landscaping and planting in a high amenity environment. Public art is also displayed at various points throughout the town centre. The environmental quality of the town centre gradually declines further from this area, and particularly so to the east where the majority of vacant units are located, and around the periphery of the town centre abutting busy roads.

Basildon contains two large shopping malls; Westgate Mall and Eastgate Mall. Both are in a good state of repair and generally well occupied.

On a similar note, a number of buildings within the town centre are of 1950’s origin and the materials used are particularly ‘grey’; that is, they appear dull and rather uninspiring. In contrast the materials used in the newer development at Westgate result in a more welcoming and warmer appearance, as illustrated in the photographs below:

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Figure 12: St Martins Square/Westgate; warm materials in foreground, cooler materials in background

While we acknowledge that weathering has much to do with this perception, there may be opportunities to enhance the appearance of existing town centre buildings through the use of colour or cladding whilst remaining faithful to the New Town history of Basildon and the desire to preserve all that is good about it.

Very little litter was evidenced during our site visit. Wile some graffiti was present this was much less than that seen at other centres within the District.

Generally speaking we consider the environmental quality of Basildon to be good, albeit with room for improvement.

15. PERCEPTION OF SAFETY AND OCCURRENCE OF CRIME

Basildon town centre sits within the St Martin’s Policing ‘neighbourhood’. The St Martin’s neighbourhood extends northwards to include Gloucester Park and east to include Barstable. As a result, a significant proportion of the policing neighbourhood comprises the town centre.

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Generally speaking the perception of safety and occurrence of crime in Basildon is good, particularly during peak hours when pedestrian flows are highest. While graffiti and vandalism is visible, it is not excessively prevalent. However, we note a lack of night time activities; as a result the town centre is considerably quieter during evening and late night hours which may result in a reduced perception of safety. We have previously commented on the vast nature of pedestrian areas and the inward looking nature of the town centre and the relative lack of residential activities is such that there is little natural surveillance outside peak hours. That said, lighting, paving and CCTV camera coverage is good, all of which could assist balancing perceived insecurities.

Table 8 below sets out the number of crimes reported in St Martin’s neighbourhood for the period April 2008 to October 2008.

Table 10: Reported crime in St Martins, April 2008-October 2008

Crime Number reported Serious Violent Crime 4 Assault with injury 89 Burglary 52 Robbery 25 Theft of a vehicle 28 Theft from a vehicle 68 Criminal damage 177 Anti-social behaviour 693

Crime rates are generally low, although commensurate for a town centre of the size and nature of Basildon. As with the other centres, the vast majority of reported crime comprises lower tier crimes including criminal damage and anti-social behaviour. However, the proportion of violent crime and burglaries/robberies are higher, again reflecting Basildon’s status as the largest town centre in the District.

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The established priorities for St Martin’s policing neighbourhood, established in conjunction with the local community by way of the Neighbourhood Action Panel include a reduction in the number of vehicle offences, particularly within the vicinity of Long Riding and Gordons Road, and a reduction in youth nuisance, especially in the vicinity of Long Riding and Audley Way. The nature of these priorities indicate that crime and safety issues are generally lower tier, and quite localised. The Police hold regular ‘Beat Surgeries’ as well as a range of other community engagements designed to disseminate information and enhance visibility.

BASILDON Health Check vFINAL1______28 Appendix 1: Health Check Assessment: Billericay July 2010 ______

BILLERICAY HEALTH CHECK ASSESSMENT

1. DATE OF SITE VISIT:

The Billericay Health Check Assessment was undertaken during a visit to the centre on 19 March 2008. A subsequent visit occurred on 9 April 2008.

2. LOCAL PLAN STATUS:

The Basildon District Local Plan (1998) identifies Billericay as a ‘Town Centre’. The Local Plan Proposals Map indicates the extent of the town centre and the ‘Prime Shopping Frontage’, which extends from Chapel Street in the north to St Edith’s Lane in the south. The Proposals Map also indicates the extent of the ‘proposed Billericay Conservation Area Boundary’, which has not been adopted. The boundaries of the adopted Billericay Conservation Area extend beyond the town centre boundaries.

Fig 1: Town Centre boundary as defined by the Local Plan (1998)

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Fig 2: Aerial Photograph of Billericay Town Centre with the Town Centre boundary superimposed

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Photographs of Billericay Town Centre

Fig 3 (top left): High Street looking east Fig 4 (right): High Street looking north-east Fig 5 (bottom): Intersection of High Street and Chapel Street, looking north-west

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3. CENTRE OVERVIEW

Billericay is a small commuter town located north west of Basildon. Unlike many other centres in the Basildon District, Billericay is not a ‘new town’. As a result it maintains a distinct identity as a result of its more traditional building styles and layout, and has a known reputation for high quality shopping and as a leisure destination, particularly for bars and restaurants. The town has grown significantly in recent years through residential expansion and intensification, though the boundaries of the town centre have remained consistent.

The town centre is based on a traditional High Street layout. The High Street itself runs on a north-south axis, and the extent of the town centre boundaries are marked by the Billericay Railway Station to the north and the northern frontage of Sun Street and London Road to the south. The western and eastern boundaries generally follow the rear boundaries of properties with frontage to the High Street, except to the south-east where the boundary follows Chapel Street in order to include the existing Waitrose supermarket car park.

The centre has a pleasant small community feel, arising in part due to its layout which promotes pedestrian movement along the High Street and the scale and style of town centre buildings. A significant proportion of the town centre is designated as a Conservation Area; within the Conservation Area are located 36 listed buildings, street furniture and protected trees. The Council has recently undertaken a street improvement programme including new paving and street furniture.

Figure 6 (overleaf) comprises a land use plan which identifies the location and distribution of the town centre activities within the Billericay town centre boundaries, based on the health check site visit.

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Fig 6: Land Use map for Billericay Town Centre

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4. EXISTING USES IN BILLERICAY

The data contained in this section forms the basis for subsequent assessment

Table 1: Unit breakdown in Billericay Town Centre compared to the UK average (2008)

No. Billericay UK (%) (%) Convenience 10 5.15 8.42

Comparison 79 40.72 35.71

Retail Service 29 14.94 12.66

Leisure Service 36 18.55 21.16

Financial and Business 36 18.55 11.61 Service Vacant 4 2.06 10.09

Total 194 99.97 99.65

Table 2: Floorspace breakdown in Billericay Town Centre compared to the UK average (2008)

Sq m Billericay (%) UK (%)

Convenience 4,049 15.35 13.71

Comparison 9,145 34.67 38.90

Retail Service 2,945 11.16 6.88

Leisure Service 4,962 18.81 22.49

Financial and Business 4,939 18.72 9.11 Service Vacant 333 1.26 8.17

Total 26,373 99.97 99.26

______6 Appendix 1: Health Check Assessment: Billericay July 2010 ______

Fig 7: Comparison of unit breakdown in Billericay Town Centre to the UK average (2008)

45

40

35

30

25

20 Billericay % UK % 15

10

5

0 Convenience Comparison Retail Financial and Leisure Vacant Service Business Service Service

Fig 8: Comparison of floorspace breakdown in Billericay Town Centre to the UK Average (2008)

40

35

30

25

20 Billericay (%) UK (%) 15

10

5

0 Convenience Comparison Retail Service Leisure Financial & Vacant Service Business Service

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5. CONVENIENCE RETAIL

There are 10 convenience good units in Billericay, including two greengrocers, two newsagents, two bakeries, a frozen foods store, health food store and three supermarkets; Somerfield, Waitrose and Iceland. This equates to 5.15% of the total number of units in Billericay, which is below the national average of 8.42%. In terms of floorspace, Billericay is well catered for, with 4,049 sq m or 15.35% of all floorspace compared to a national average of 13.71%. This reflects the presence of a few large-scale supermarkets, rather than a number of smaller, individual providers.

The presence of two larger foodstores ensure that Billericay town centre is able to meet resident’s weekly shopping requirements; this assists in drawing in residents for linked trips and generates greater levels of expenditure within the town centre itself.

6. COMPARISON RETAIL

There are 79 comparison units within Billericay Town Centre with a several national multiples present, equating to 40.72% of retail unit numbers in Billericay. This compares to a national average of 35.71%. In terms of floorspace, Billericay is slightly below the national average with 34.67% of all floorspace compared to 38.9%. This indicates that there are small, but numerous comparison units in Billericay.

Six of the ‘Top 20 Retailers’ identified by the Focus Report are present in Billericay. These included Boots (No. 1), Argos (No. 3), Woolworths (No. 4) (now closed), Superdrug (No. 11), Lloyds Pharmacy (No. 12) and New Look (No. 16).

Generally speaking the comparison retail sector appears to be performing well in Billericay, providing residents with a broad range of products. Billericay is known for its high quality shopping and the presence of a number of small independent retailers reinforces this character. At the same time, the presence of a number of the ‘Top 20’ retailers provide a sound platform for the town centre, and indicates the degree of confidence held by national multiple’s in respect of Billericay’s current and future appeal to consumers.

______8 Appendix 1: Health Check Assessment: Billericay July 2010 ______

7. SERVICE ACTIVITIES

Billericay benefits from a full range of retail service providers including opticians, travel agents, health and beauty services, and dry cleaners to name but a few. A total of 29 units with a combined floor space of 2,945 sq m are engaged in the retail service sector. This represents 14.94% of the total number of units and 11.16% of the total floor space within the town centre, and compares favourably to national averages of 12.66% and 6.88% respectively.

Billericay is well known for its leisure service provision; indeed, the results of the household leisure survey detailed elsewhere in this Study indicates that residents from across the district regularly travel to Billericay to access restaurants, bars and pubs. We have heard commentary from local businesses that the proliferation of the leisure service sector in Billericay is stifling ‘true’ retail activities. That said, our site visit indicated that just 36 units are engaged in the leisure service sector out of a total of 194 with a total floor space of 4,962 sq m. This equates to 18.55% of the total number of units and 18.81% of the total amount of floor space, and sits below the national averages of 21.16% and 22.49% respectively. In this regard we consider the aforementioned view to be a perception only, perhaps brought about by the relative prominence and success of the leisure service sector in the town centre.

The financial and business service sector occupies 36 units within the town centre with a total floor space of 4,939 sq m. This represents 18.55% of the total number of units and 18.72% of floorspace, compared to national averages of 11.61% and 9.11% respectively.

From the above discussion it is apparent that both the retail service and financial and business service sectors are well represented in Billericay, sitting above the national average in terms of unit numbers and proportion of floorspace occupied. The slightly higher representation of these sectors is off set by the lower than average representation of leisure service providers, although as we have discussed above, leisure service providers form a highly visible component of the town centre and no doubt contribute to the attractiveness of Billericay as both a day and night time destination.

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8. UNIT SIZES

Table 3 below describes the composition of Billericay Town Centre in terms of the range of retail units present.

Table 3: Size of Units within Billericay Town Centre

Size of Unit (ground Number of Proportion of Total (%) floor area) units Billericay (%) UK (%) Under 93 sq m 94 48.2 39.1 (1,000 sq ft) 93-232 sq m 83 42.6 39.6 (1,000-2,499 sq ft) 232-464 sq m 12 6.2 12.6 (2,500-4,999 sq ft) 465-929 sq m 5 2.6 5.1 (5,000-9,999 sq ft) 929-1,393 sq m 0 0 1.5 (10,000-14,999 sq ft) 1,393-1,858 sq m 0 0 0.7 (15,000-19,999 sq ft) 1,858-2,787 sq m 1 0.5 0.7 (20,000-29,999 sq ft) Above 2,787 sq m 0 0 0.8 (30,000 sq ft) Total 195 100.1 99.3

The table above confirms the notion that Billericay has a far greater proportion of smaller units than the national average, with 90.8% of all units under 232 sq m (2,499 sq ft) compared to a national average of 78.7%. These percentages are borne out by the presence of a number of smaller independent operators within the town centre which contributes to its diversity and attractiveness to consumers.

Billericay has a commensurately smaller number of large units, with just 6 units above 465 sq m and only 1 above 1,858 sq m. The majority of these units are occupied by larger convenience stores and other larger format (national multiple) comparison retailers.

______10 Appendix 1: Health Check Assessment: Billericay July 2010 ______

9. RETAILER DEMAND

The Focus Report indicates that at July 2007, 20 businesses had registered demand for floorspace within the town centre, as detailed in Table 4 below.

Table 4: Retailer demand

Retailer Use Class Unit size sought (sqft) Billabong Comparison 130 - 465 Premier Inn Leisure Service 2,787 - 3,716 Café Rouge Leisure Service 232 - 325 Caffe Nero Leisure Service 74 - 186 In Store Comparison 743 - 1,115 Priceless Comparison 139 - 186 Individual Restaurant Company Leisure Company 279 - 743 British Heart Foundation Comparison 60 - 557 Mandarin Stone Comparison 139 -279 Barracuda Group Limited Leisure Service 325 - 511 Barracuda Group Limited Leisure Service 139 - 348 Barracuda Group Limited Leisure Service 465 - 836 Subway Leisure Service 37 - 139 Age Concern England Comparison 56 - 93 Dominos Pizza Group Ltd Leisure Service 93 - 111 Natural Café Leisure Service 93 - 139 Peacocks Comparison 418 - 511 Scope Other 70 - 465

Our discussions with local real estate agents have indicated that there is a relatively low level of turn over of retail units within the town centre; generally once retailers have secured a unit in Billericay they tend to stay due to favourable trading conditions. As a result of this low level of turnover and relatively high level of demand, retail units that do become available are generally rapidly re-let. Our more recent discussions have suggested that the onset of a recession has not, as of yet, impacted on this trend.

______11 Appendix 1: Health Check Assessment: Billericay July 2010 ______

10. RENTS

Our discussions with local real estate agents have indicated that Zone A rents typically range between £50 and £55 per square metre although we have heard unsubstantiated rumours of some agents achieving up to £60 per square metre in highly desirable locations along the High Street. Rents have remained reasonably consistent over the years.

We understand that the commercial property sector in Billericay is very strong and that agents maintain a relatively positive outlook despite the emerging recession.

11. YIELDS

Available information on yields only relate to Basildon and Billericay Town Centres; we have been unable to source comparative information for the other three town centres located within the Basildon District. Therefore, for comparison purposes, both sets of information are provided here.

Figure 9 below shows that yields for both Basildon and Billericay have fallen in the time period October 2000 and January 2008. Basildon saw a reduction from 7% to 5.75%, while Billericay’s yield reduced from 7.5% to 6.75%. Indeed, the current commercial yields are the lowest recorded for the past eight years in both centres.

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Figure 9: A comparison of yields in Basildon and Billericay

8 7 6 5 Basildon 4 Billericay 3 2 1 0 O O O O O O O O ct-00 ct-01 ct-02 ct-03 ct-04 ct-05 ct-06 ct-07

While exact comparisons with Laindon, Wickford and Pitsea cannot be made, we understand from our discussions with local real estate agents that this trend of reducing yields is occurring in these centres. At a sub-regional level, yields within Southend-on-sea have reduced from 7.5% to 4.75% in the same time period.

12. VACANCIES

Table 5: Vacancies in Billericay compared to the UK average

Total Billericay (%) UK (%) No. of Outlets 4 2.06 10.09

Floorspace (sq m) 333 1.26 8.17

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Table 6: Location and size of vacancies in Billericay Town Centre

Location Floor Area (m2) 103 High Street 125

103a High Street 55

131 High Street 35

106c High Street 118

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Fig 9: Location of Vacancies in Billericay Town Centre

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At the time of our site visit there were 4 vacant retail units in Billericay town centre, which account for 333 sq m of floorspace. This represents 2.06% of all retail units and 1.26% of the total amount of floorspace, and compares very favourably to national averages of 10.09% and 8.17% respectively.

All four of the vacancies are located along the High Street, although this is not surprising given the town centre layout. All however are within reasonably close proximity to each other; two (103 and 103a High Street) directly abut each other. This has not however resulted in a lower environmental quality along this stretch of the High Street, mainly as a result of Billericay’s very high baseline level of environmental quality and the very low percentage of vacant units within the town centre as a whole.

Interestingly, the vacancies comprise units which meet the requirements of some of the operators looking to locate in Billericay (namely, Age Concern England, Domino’s, Natural Café, Café Nero and British Heart Foundation). As discussed earlier, we understand that units do not tend to remain vacant for extended periods of time in Billericay due to its attractiveness for retailers and residents alike.

13. ACCESSIBILITY

Billericay has good accessibility to major and minor arterials within the motorway network. Laindon Road (B1007) to the south of the town centre meets the A129 at Sun Corner and then continues northwards as Billericay’s High Street and thereafter Stock Road before continuing north towards Chelmsford. London Road (A129) lies to the south and provides access via the A176 to Basildon. These connections also provide access to the wider motorway network linking Billericay to other towns in the District and beyond.

We understand that people accessing the town centre by private car tend to travel along the High Street before accessing the town centre car parks. There are several car parks within or close to the town centre boundaries; the former Woolworths car park accessible from Rose Lane provides standard short stay car parking between the hours of 0800 and 1800 Mondays to Saturdays while the Billericay Radford Crescent car park, located opposite the railway station, provides long stay parking during the same time period. We understand that parking in these facilities are unrestricted outside these hours. Car parking is also provided in association with the Somerfield and Waitrose supermarkets, albeit for the primary use of customers. ______16 Appendix 1: Health Check Assessment: Billericay July 2010 ______

There is a limited amount of on street car parking available which was well utilised during our site visit. We understand that a number of spaces have been removed, much to the concern of local businesses we spoke to who consider there to be a lack of car parking within the town centre. We are also aware that, since our site visit, local business people have unveiled a proposal for a mixed use development incorporating a multi-storey 805 space car park on the site of the existing Radford Crescent car park. If this progresses this scheme will certainly provide additional parking for the town centre, although it will need to be carefully managed to ensure it does not become a commuter car park, while not damaging the viability or attractiveness of more sustainable modes of transport to the town centre.

As noted previously, the Billericay Rail Station is located at the northern extent of the town centre. Billericay is served by the National Express service which runs between London Liverpool Street Station to Southend Victoria, via Stratford (London), Shenfield, Billericay, Wickford, Rayleigh, Hockley, Rochford and Prittlewell. Trains depart approximately every half hour on weekdays with a slightly less regular service at weekends.

In addition, a number of buses operate from the Billericay Rail Station, connecting the town centre with surrounding neighbourhoods. Table 7 below summarises these.

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Table 7: Bus routes serving Billericay Town Centre

Standard Sunday/Public Number Route Frequency Holidays 100 Chelmsford – Billericay – Basildon – Every 20 minutes No service Corringham – Grays – Lakeside or more frequently 101 Queens Park – Billericay – Basildon Less than hourly No service

140 Basildon – Billericay – Chelmsford Sunday service 2 hourly only 256 Billericay – Little Burstead – Tues, Fri and Sat No service Laindon – Basildon services only – Every 90mins (AM) 551 Brentwood – Billericay – Basildon Every 30 minutes No service in peak period, or 60 minutes 552 Ramsden Heath – Billericay – Less than hourly No service Basildon

This table suggests a reasonable bus transport accessibility to Billericay and certainly an improvement over the smaller centres in the District.

Some provision is made for cyclists by way of cycle parking facilities. Disabled access to the town centre is facilitated through the provision of designated parking areas and accessibility ramps throughout the town centre.

14. ENVIRONMENTAL QUALITY

Broadly speaking, Billericay benefits from an extremely high level of environmental quality. The traditional layout of the town centre combined with modestly scaled and attractively presented buildings contributes to a familiar and cosy character which has been accentuated through high quality paving, street furniture, lighting and planting.

Occupied units within the town centre are well maintained and the low proportion of vacant units also enhances town centre amenity. During the time of the centre health visit there was no graffiti present within the town centre boundary and very little litter. Overall, the state of Billericay’s environment is very good.

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15. PERCEPTION OF SAFETY AND OCCURRENCE OF CRIME

Billericay is split along the length of the High Street into two separate policing ‘neighbourhoods’; Billericay East and Billericay West. That said, both neighbourhoods have the same Neighbourhood Specialist Officer and Inspector who manage policing affairs across the town as a whole.

Table 8 below sets out the number of crimes reported in both policing neighbourhoods for the period April 2008 to October 2008.

Table 7: Reported crime in Billericay East and West, April 2008-October 2008

Crime Billericay East Billericay West Total Serious Violent Crime 0 5 5 Assault with injury 16 12 28 Burglary 20 19 39 Robbery 0 1 1 Theft of a vehicle 6 3 9 Theft from a vehicle 9 21 30 Criminal damage 49 48 97 Anti-social behaviour 232 241 473

It is evident that crime rates are relatively low and generally comprise lower tier level crimes including criminal damage and anti-social behaviour. In addition, the figures set out in Table 8 cover the entire town of Billericay, not just the town centre, and therefore are likely to include many domestic incidents which do not directly reflect on safety or the level of crime within the town centre. Indeed, our discussions with local business people have indicated that Billericay is perceived to be a safe and secure place, influenced by its high level of environmental quality.

The established priorities for Billericay East are speeding/driving issues (in particular along Hillside and Green Farm Lane, ie, not within the town centre) and anti-social behaviour. These priorities were established in conjunction with the local community by way of the Neighbourhood Action Panel. The only two posts on the Billericay East Policing webpage related to anti-social behaviour related to inappropriate behaviour, including minor vandalism and disturbance, by youths. ______19 Appendix 1: Health Check Assessment: Billericay July 2010 ______

The established priority for Billericay West relates to anti-social behaviour. A review of the Billericay West policing webpage reveal a similar range of anti social behaviour events, although again these are generally limited to teenagers.

Regular ‘Beat Surgeries’ are held every two to three weeks, whereby members of the community can meet directly with police staff to discuss their issues and concerns. We understand that 24 hour CCTV was installed in the town centre some years ago which has proved a good deterrent.

______20 Appendix 1: Health Check Assessment: Laindon July 2010 ______

LAINDON HEALTH CHECK ASSESSMENT

1. DATE OF SITE VISIT:

This Health Check Assessment is based on information collated during a visit to the centre on 18 March 2008.

2. LOCAL PLAN STATUS:

The Basildon District Local Plan (1998) identifies Laindon as a ‘Town Centre’. The Proposals Map indicates the extent of the town centre boundary but does not identify a primary shopping area.

Fig 1: Town Centre boundary as defined by the Local Plan (1998)

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Fig 2: Aerial Photograph of Laindon Town Centre with the Town Centre boundary superimposed

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Photographs of Laindon Town Centre

Fig 3 (left): Laindon Centre Welcome Sign Fig 4 (top right): Entrance to Laindon Centre from car park Fig 5 (bottom right): Inside the Laindon Centre

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3. CENTRE OVERVIEW

While identified by the Local Plan as a separate town centre, Laindon is located within the larger Basildon conurbation.

The town centre boundaries extend from West Mayne in the north to Somerset Road/Laindon Link in the south, and extend either side of High Road. Retail and town centre activities are mainly located in the eastern half of the town centre whereas the western half largely comprises residential properties, although does extend to incorporate the Aldi superstore to the north-west. High Road presents itself as a barrier between the two halves of the town centre; links across this divide are few and far between and comprise a single bridge and pedestrian crossing.

The Laindon Centre is a pedestrianised shopping area accessed through a car park via Laindon Link. This forms the retail core of the town centre, and its form, layout and appearance reflect its 1960’s origin. The shopping centre has been in the hands of private owners since being sold by the development corporation in June 1972. Whilst we understand that redevelopment plans have reached an advanced stage no planning application is currently before the Council and any physical works are likely to be some time away from fruition.

The town centre is relatively remote from rail links, with the Laindon rail station located some 10 minutes walk to the south.

Figure 6 (overleaf) comprises a land use plan which identifies the location and distribution of the town centre activities within the Laindon town centre boundaries.

LAINDON Health Check vFINAL ______4 Appendix 1: Health Check Assessment: Laindon July 2010 ______

Fig 6: Land Use map for Laindon Town Centre

LAINDON Health Check vFINAL ______5 Appendix 1: Health Check Assessment: Laindon July 2010 ______

4. EXISTING USES IN LAINDON

The data contained in this section forms the basis for subsequent assessment.

Table 1: Unit breakdown in Laindon Town Centre compared to the UK average (2008)

No. Laindon (%) UK (%)

Convenience 6 15.38 8.42

Comparison 8 20.51 35.71

Retail Service 3 7.69 12.66

Leisure Service 6 15.38 21.16

Financial and Business 2 5.12 11.61 Service Vacant 14 35.89 10.09

Total 39 100 99.65

Table 2: Floorspace breakdown in Laindon Town Centre compared to the UK average (2008)

Sq m Laindon (%) UK (%)

Convenience 1,411 24.44 13.71

Comparison 1,420 24.59 38.90

Retail Service 340 5.89 6.88

Leisure Service 304 5.26 22.49

Financial and Business 445 7.71 9.11 Service Vacant 1,854 32.11 8.17

Total 5,774 100 99.26

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Fig 7: Comparison of unit breakdown in Laindon Town Centre to the UK average (2008)

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Fig 8: Comparison of floorspace breakdown in Laindon Town Centre to the UK Average (2008)

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5. CONVENIENCE RETAIL

A total of six units in Laindon are occupied by convenience goods retailers. These include Greggs Bakers, Fairways Discount Food Store, Pints and Litres Off-License, Martins Newsagents and Somerfield and Lidl Supermarkets. The two main food stores are 651 sq.m. and 846 sq.m. respectively, net sales area.

These six units equate to 15.38% of all units within Laindon town centre, compared to a national average of 8.42%. Accordingly, the overall provision of convenience units within Laindon is almost 7 percentage points above the national average. Similarly, the convenience unit floorspace figure is also above the national average at 24.44% compared to the national average of 13.71%. This indicates that there is an over-provision of convenience shops and, in this instance, an under- provision of all other sectors, compared to the national average.

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6. COMPARISON RETAIL

Comparison traders occupy eight units within Laindon town centre, equating to 22.22% of the total number of units. This compares to a national average of 35.71%. The eight units accommodate 1,420 sq m of floor space, equating to 24.59% of the total amount of floor space within the centre. The national average is 38.9%.

The provision of both comparison units and comparison floorspace is therefore significantly below the national average which is expected in a centre of this size. Comparison retailers in Laindon typically comprise independent traders, with a very few national multiple comparison retailers represented in the centre. The comparison goods stores in Laindon include three pharmacies, two charity shops, a card outlet, motor supplies store and children’s goods store. Of the ‘Top Twenty Retailers’ identified by The Focus Report (October 2007) only the Co Op Pharmacy is present.

7. SERVICE ACTIVITIES

A total of three units are occupied by those in the retail service sector, with a total floor space of 340 sq m. The units are a Post Office, Hairdressers and a Laundrette. This represents 7.69% of the total number of units and 5.89% of the total amount of floor space within the town centre. This compares to a national average of 12.66% in terms of the total number of units, and 22.49% in terms of total floor space.

Six units are occupied by those in the leisure service sector with a total floor space of 304 sq m. This equates to 15.38% of the total number of units and 5.26% of the total amount of floor space. This compares to national averages of 21.16% and 22.49% respectively.

The financial and business service sector occupies two units; Lloyds TSB and Wignalls Betting shop, with a total floor space of 445 sq m. This represents 5.12% of the total number of units in Laindon town centre, and 7.71% of the total amount of floorspace. This compares to national averages of 11.61% and 9.11% respectively.

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The combined service sector (retail, leisure and financial and business) occupies just 28% of units in Laindon, compared to a national average of 45.43%. This indicates that there is a considerable under-provision of services in Laindon, however this is heavily influenced by the leisure and retail service sectors.

8. UNIT SIZES

Table 3 below sets out the composition of Laindon Town Centre at March 2008 in terms of the size of retail units.

Table 3: Size of Units within Laindon Town Centre

Size of Unit (ground Number of Proportion of Total (%) floor area) units Laindon (%) UK (%) Under 93 sq m 11 28.9 39.1 (1,000 sq ft) 93-232 sq m 24 63.2 39.6 (1,000-2,499 sq ft) 232-464 sq m 2 5.3 12.6 (2,500-4,999 sq ft) 465-929 sq m 1 2.6 5.1 (5,000-9,999 sq ft) 929-1,393 sq m 0 0 1.5 (10,000-14,999 sq ft) 1,393-1,858 sq m 0 0 0.7 (15,000-19,999 sq ft) 1,858-2,787 sq m 0 0 0.7 (20,000-29,999 sq ft) Above 2,787 sq m 0 0 0.8 (30,000 sq ft) Total 38 100 99.3

There are no large units within Laindon Town Centre, with a majority being in the 93-232 sq m size. With the percentage of units being 63.2% in this bracket, there are 23.6% more units than the UK average of 39.6%. This in balance is reflected by the lower percentages in all other size categories and is due to the constrictive design of the Town Centre.

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9. RETAILER DEMAND

The Focus Report has not indicated any businesses that have registered demand for rental property in Laindon. This is reflected in the high number of vacancies discussed in section 9 of this report.

10. RENTS & YIELDS

No information on rents or yields, sufficient to determine trends or patterns over time, could be obtained for Laindon due to its modest size and relatively low level of turnover.

11. VACANCIES

There are 14 vacant retail units in Laindon town centre, which account for 1,854 sq m of floorspace. This represents 38.89% of all retail units and 32.11% of the total amount of floorspace, compared to national averages of 10.09% and 8.17% respectively.

The proximity of these vacancies to each other, and their location in the heart of Laindon Centre, results in fragmented shop frontages and lessens the overall sense of vitality within Laindon. In particular, the boarding which encloses the vacancies detracts from the appearance of the main shopping area, which is illustrated by Figures 9-12.

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Table 4: Location and size of vacancies in Laindon Town Centre

Location Floor Area (sq m)

3 98 6 99 8-9 202 10 100 14-15 202 19 79 22 90 23 89 27 80 37 151 42 156 51 97 52 104 53-54 307

Figures 9 - 12 – Vacancies within Laindon Centre

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Fig 13: Location of Vacancies in Laindon Town Centre

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12. ACCESSIBILITY

Laindon has good access to the motorway network. Westmayne connects with the A127 in the north and from there connects onto Nevedon Road (A132) and onto Wickford. To the east St Nicholas Lane connects with Upper Mayne (A176) and then onto Broadmayne (A1321) which goes straight into Basildon.

There are two car parks within Laindon Town Centre, one accessed via Laindon Link another at the rear of Laindon Centre. The Laindon Link car park has a capacity of 110 spaces and was at full capacity at the time the centre health check was undertaken. The reasons for this are unclear given the number of vacancies in the town centre and its generally poor performance although it is possible that there may be some commuter parking given the proximity of the station.

The Laindon Railway Station is located ten minutes walk south of the town centre. The town is served by the London to Southend Line which is operated by c2c. This line connects Laindon to London via the Fenchurch Street Station. Before reaching Laindon, the service calls at Limehouse, West Ham, Barking, Upminster and West Hordon. After Laindon the train calls at Basildon, Pitsea, Benfleet, Leigh-on-Sea, Chalkwell, Westcliff, Southend Central, Southend East, Thorpe Bay and Shoeburyness.

In addition, buses provide a form of local public transport. The table below summarises services operating to and from Laindon.

Table 5: Bus routes serving Laindon Town Centre

Number Route Standard Sunday/Public Frequency Holidays 106 Laindon Hills - Great Berry - Laindon Less than hourly No service Southend - Rayleigh - Wickford - Every 30 or 60 25 Every 60 minutes Basildon minutes Basildon - Laindon - Great Berry - 104 Less than hourly No service Laindon Hills

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We would regard this level of accessibility as poor, given the local, day to day, role that Laindon performs .

13. ENVIRONMENTAL QUALITY

Laindon Centre contains a high proportion of vacant units which are boarded up and in a state of disrepair. The Clock House dominates the entrance to the centre and is rundown, vandalised and also vacant. These factors, in addition to the presence of graffiti, litter and poor maintenance of tenanted units, contribute to a very low environmental quality in Laindon Town Centre.

14. PERCEPTION OF SAFETY AND OCCURRENCE OF CRIME

Laindon town centre is split over two policing neighbourhoods. The area to the west of High Road (which predominantly comprises residential activities and the Lidl superstore) lie within the Laindon neighbourhood, while the area to the east of High Road including the Laindon Centre falls within the Lee Chapel North neighbourhood.

Table 6 below sets out the number of crimes reported in both neighbourhoods for the period April 2008 to October 2008.

Table 6: Reported crime in Laindon and Lee Chapel North, April 2008-October 2008 Crime Laindon Lee Chapel North Total Serious Violent Crime 4 8 12 Assault with injury 47 71 118 Burglary 43 48 91 Robbery 3 14 17 Theft of a vehicle 35 34 69 Theft from a vehicle 62 64 126 Criminal damage 110 209 319 Anti-social behaviour 487 705 1,192

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Our discussions with the Police Neighbourhood indicate that Laindon is one of the less well performing neighbourhoods in the District, with relatively higher crime rates reflecting its relative level of deprivation. The figures set out in Table 6 above cover a large residential area and cannot be considered indicative of levels of security and crime within the town centre itself. That said, we are aware that security within the centre is somewhat lacking. Indeed the environmental quality of the centre does not engender feelings of security. Of interest, the Lee Chapel North policing webpage indicates that there are issues with children harassing visitors to the Laindon Centre for cigarettes, littering, and being abusive to passers-by. Such behaviour is likely to be facilitated by the relatively low level of footfall arising from the high number of vacancies in the centre.

It appears that public drug taking and dealing is also a concern within the locality; this is identified as one of the priorities for action in the Lee Chapel North policing neighbourhood. Public drug taking and dealing has the potential to significantly detract from perceptions of safety and security. While this issue appears to be focused on several estates, it nevertheless impacts on the centre itself.

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PITSEA HEALTH CHECK ASSESSMENT

DATE OF SITE VISIT:

This Health Check Assessment is based on information collated during a visit to the centre on 18 March 2008. This was not a market day.

LOCAL PLAN STATUS:

The Basildon District Local Plan (1998) identifies Pitsea as a ‘Town Centre’. The Proposals Maps indicate the extent of the town centre boundaries but does not identify a primary shopping area. A market, protected by Policy TC5, is identified within the town centre boundaries.

Pitsea Town Centre Masterplan was produced in 2006 and contains a large amount of information that provides useful background to our more up to date health check. We do not intend to deal, in detail, with the Master plan since that is a stand alone document, carried out for forward planning purposes whilst this health check is simply a snap shot in time of the state of Pitsea town centre.

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Fig 1: Town Centre boundary as defined by the Local Plan (1998)

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Fig 2: Aerial Photograph of Pitsea Town Centre with the Town Centre boundary superimposed

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Photographs of Pitsea Town Centre

Fig 3 (top): Towards the leisure centre Fig 4 (middle): Broadway North Fig 5 (bottom): KFC, south side High Road

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3. CENTRE OVERVIEW

Pitsea is located south-east of Basildon town centre, and forms part of the larger Basildon conurbation.

The town centre is bound to the south by South Mayne (A132) and the Pitsea Flyover (A13) and to the east by Rectory Park Drive. The western and northern extents of the town centre boundaries are aligned relative to existing residential properties.

High Road bisects the town centre from west to east. This road carries a relatively high traffic load and while signalised crossing points are present, discourages movement between the northern and southern parts of the town centre.

The main town area is located to the north of the High Road; a parade of units fronts onto High Road with an at grade car park located to the rear. The retail units along Broadway North are of fair amenity and contain a few examples of national multiples including Abbey Bank, Ladbrokes and Subway Sandwiches. Northlands Pavement is fully pedestrainised, and provides access to a number of civic and leisure facilities including a leisure centre, swimming pool and Council offices which are contained within the town centre boundary.

To the south lies the Old Market Retail Park, which is occupied by large format retailers and food outlets including Lidl, McDonalds, Farmfoods, Pets at Home and KFC. The retail park benefits from at grade parking although this was underutilised at the time of our visit. A Tesco Extra and Go- Outdoors store are located just outside the town centre boundary to the south-west. While these are obviously significant operations, they have not been included within this assessment by reason of their location outside the town centre boundaries.

Market days are Wednesdays, Saturdays and Sundays with second-hand and bootfair markets on Fridays.

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Footfall is highest along High Road and Broadway North and within the market area and this increases on market days; very little footfall was observed on Broadway Link and Rectory Park Drive.

Figure 6 (overleaf) comprises a land use plan which identifies the location and distribution of the town centre activities within the Pitsea town centre boundaries.

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Fig 6: Land Use map for Pitsea Town Centre

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4. EXISTING USES IN PITSEA

The data contained in this section forms the basis for subsequent assessment.

Table 1: Unit breakdown in Pitsea Town Centre compared to the UK average (2008)

No. Pitsea (%) UK (%)

Convenience 9 13.4 8.42

Comparison 21 31.3 35.71

Retail Service 12 17.9 12.66

Leisure Service 15 22.4 21.16

Financial and 6 9.0 11.61 Business Service Vacant 4 6.0 10.09

Total 67 100 100

Table 2: Floorspace breakdown in Pitsea Town Centre compared to the UK average (2008) Sq m Pitsea (%) UK (%)

Convenience 5,165 27.5 13.71

Comparison 7,275 38.8 38.90

Retail Service 965 5.1 6.88

Leisure Service 705 3.8 22.49

Financial and Business 3,649 19.4 9.11 Service Vacant 1,010 5.4 8.17

Total 18,769 100 100

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Fig 7: Comparison of unit breakdown in Pitsea Town Centre to the UK average (2008)

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Fig 8: Comparison of floorspace breakdown in Pitsea Town Centre to the UK Average (2008)

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5. CONVENIENCE RETAIL

A total of 9 units in Pitsea town centre are occupied by convenience goods retailers. These include a butcher, a newsagent, a bakery, an off license, a frozen food store, two small scale supermarkets and two larger supermarkets including Aldi and Lidl.

These 9 units equate to 13.4% of all units within Pitsea town centre, and compares to a national average of 8.42%. Accordingly, the overall provision of convenience units within Pitsea is 5 percentage points above the national average.

In terms of floorspace, the 9 convenience units occupy 5,165 sq m equating to 27.5% of total floorspace. This exceeds the national average of 13.71%, by almost 14 percentage points. These figures do not include the Tesco Extra, which occupies 19320 sq m and lies beyond the town centre boundary.

6. COMPARISON RETAIL

Comparison traders occupy 21 units within Pitsea town centre, equating to 31.3% of the total number of units. This compares to a national average of 35.71%. The 21 units accommodate 7275 sq m of floor space, equating to 38.8% of the total amount of floor space within the centre. The national average is 38.9%. Therefore, both unit and floorspace figures indicate that the retail comparison sector in Pitsea is broadly in accordance with the national average This does not include the Go Outdoors unit which is outside the town centre and which was not in place at the time of the health checks. Nor does it include the comparison floor space in the Tesco Extra as it too lies outside the town centre boundary.

Comparison retailers in Pitsea typically comprise independent traders, with a very few national multiple comparison retailers represented in the town centre. None of the ‘Top Twenty Retailers’ identified by The Focus Report (October 2007) are represented.

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7. SERVICE ACTIVITIES

A total of 12 units are engaged in the retail service sector, with a total floor space of 965 sq m. This represents 17.9% of the total number of units and 5.1% of the total amount of floor space within the town centre. This compares to a national average of 12.66% in terms of the total number of units, and 6.88% in terms of total floor space.

15 units are engaged in the leisure service sector with a total floor space of 705 sq m. This equates to 22.4% of the total number of units and 3.8% of the total amount of floor space. This compares to national averages of 21.16% and 22.49% respectively.

The financial and business service sector occupies 6 units with a total floor space of 3,649 sq m. This represents 9% of the total number of units in Pitsea town centre, and 19.4% of the total amount of floorspace. This compares to national averages of 11.61% and 9.11% respectively.

Pitsea is similar to the combined national service sector unit average of 48.53% with 47.83% of units engaged in the wider service sector. However, Pitsea compares favourably with the national average in many cases.

8. UNIT SIZES

Table 3 below sets out the composition of Pitsea Town Centre in terms of the size of retail units.

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Table 3: Size of Units within Pitsea Town Centre

Size of Unit (ground Number Proportion of Total (%) floor area) of units Pitsea (%) UK (%) Under 93 sq m 26 38.24 39.1 (1,000 sq ft) 93-232 sq m 24 35.30 39.6 (1,000-2,499 sq ft) 232-464 sq m 7 10.29 12.6 (2,500-4,999 sq ft) 465-929 sq m 4 5.88 5.1 (5,000-9,999 sq ft) 929-1,393 sq m 2 2.94 1.5 (10,000-14,999 sq ft) 1,393-1,858 sq m 2 2.94 0.7 (15,000-19,999 sq ft) 1,858-2,787 sq m 1 1.47 0.7 (20,000-29,999 sq ft) Above 2,787 sq m 2 2.94 0.8 (30,000 sq ft) Total 68 100 99.3

The table above indicates that Pitsea is dominated by smaller units, with 38.24% being under 93 sq. m. and 35.30% slightly larger, between 93 and 232 sq m. While, there are some mid-range store sizes, and two units measuring above 2787 sq m, Pitsea maintains a very high percentage of smaller units.

The lack of larger units is not uncommon in centres of this size which may not be able to sustain the yields necessary for larger format operation. However, the lack of diversity in unit size may act as a hindrance should new, larger format retailers wish to enter the local market, or where existing successful operators which to upgrade to larger premises

9. RETAILER DEMAND

The Focus Report indicates that since October 2007 just one retailer, being Subway, has registered demand for a unit (between 37 and 140 sq m in area) and they have since taken space in the town centre.

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10. RENTS & YIELDS

No detailed information on rents or yields could be obtained for Pitsea due to its modest size and relatively low level of turnover.

11. VACANCIES

Table 4: Vacancies in Pitsea compared to the UK average

Total Pitsea (%) UK (%)

No. of Outlets 6 5.88 10.09

Floorspace (sq m) 1,010 2.65 8.17

Table 5: Location and size of vacancies in Pitsea Town Centre

Location Floor Area (sq m)

5 Anne Boleyn Mansions 85 The Railway – Northlands Pavement 550 2 Northlands Pavement 95 9-10 Northlands Pavement 280 Unit 3 Old Market Retail Park Unknown 5-7 Tudor Mansions, High Road Unknown

There are 6 vacant retail units in Pitsea town centre, which account for 1010 sq m of floorspace. This represents 5.88% of all retail units and 2.65% of the total amount of floorspace, compared to national averages of 10.09% and 8.17% respectively.

Although statistically Pitsea has a low proportion of vacant units occupying a low floorspace area, which is good, these vacancies are in prominent locations and are concentrated along Northlands Pavement. The reasons for this are unknown but the concentration of some of the units may suggest that they are in a single ownership, the decisions of whom might be affecting the letting of the units.

The presence of poorly maintained and boarded up vacancies significantly impacts on the visual amenity of the area.

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Fig 9: Location of Vacancies in Pitsea Town Centre

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12. ACCESSIBILITY

Pitsea is served very well with access to the motorway network. The Pitsea Bypass (A13) allows access to London and Southend and has a direct link to the M25 and the Lakeside Shopping Centre. The A13 connects with Canvey Way (A130) in the east, creating access to Canvey Island and Chelmsford. In addition, the A130 meets with the A12 which connects Pitsea to London and East Anglia while the A132 connects Pitsea with the centre of Basildon, the A127 and Wickford.

Both on street and off-street parking is available in Pitsea. A large surface level car park is accessed by road via Rectory Park Drive and serves the Aldi, along with other smaller retailers located around Northlands Pavement. The Old Market Retail Park also contains a surface level car park along the frontage of each of the large format stores. During the time of the centre health check the Rectory Park car park was at about 80% of its full capacity, while the Old Market Retail Park car park was largely underutilised.

Within the town centre, Northlands Pavement is fully pedestrianised , while Broadway North also has a wide footpath and so is easy to navigate on foot.

The Pitsea Railway Station is located a brisk 10 minute walk south of the town centre, off Pitsea Hall Lane. The C2C service provides connections with London Fenchurch Street and Shoeburyness. No signage providing directions for visitors arriving by rail was observed and the distance between the town centre and railway station is likely to dissuade the use of rail as a transport mode.

Table 6 below summarises services operating to and from Pitsea.

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Table 6: Bus routes operating to and from Pitsea Standard Sunday/Public Number Route Frequency Holidays Pitsea- Basildon 1 Less than hourly No service

Pitsea- Basildon 1A Less than hourly No service

Every 20 minutes 8 Pitsea- Basildon – Laindon or more Every 30 or 60 minutes frequently Basildon – Rayleigh – Southend 15 Less than hourly No service

These bus services, in combination, are not considered to provide a particularly frequent overall level of public transport accessibility for the town centre.

No specific provision of cyclists or disabled persons were observed, beyond the provision of disabled car parking spaces.

13. ENVIRONMENTAL QUALITY

The environmental quality of Pitsea is heavily influenced by surrounding roads and vehicular traffic. The skyline at the southern end of the town is dominated by the A13 Pitsea Flyover, which at rush-hour becomes very congested while the High Road bisects the town centre discouraging pedestrian movements between its northern and southern parts.

A significant proportion of the town centre is given over to at grade car parking. While it is recognised that car parking is a functional requirement, particularly given the relatively poor public transport links available, a large expanse of surface level car parking has the potential to create a negative visual impact and detracts from a cohesive town centre environment.

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The area spanning from the vacant and vandalised Railway Public House further north through to Northlands Pavement and the market area of very poor amenity. The market operates on Wednesday, Friday, Saturday and Sunday, and is vacant the remainder of the week. The presence of the three vacant stores on and around Northlands Pavement, graffiti, litter and empty market stalls creates a very undesirable environmental quality. While street furniture is present within the town centre, it is generally badly maintained and appears to have been subject to vandalism.

Generally speaking, environmental quality in Pitsea town centre is poor.

Figure 10: Vacant market stalls on non-market day

Figure 11: Poorly maintained street furniture

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14. PERCEPTION OF SAFETY AND OCCURRENCE OF CRIME

The perception of safety within the town centre itself is considered to be fair, although the retention of market stalls on non-market days creates dark shadowed areas. This combined with the substantial amount of graffiti and little pedestrian activity in this area (on a non-market day) contributes to a general feeling of unease.

Approaching the town by rail requires a walk through a series of tunnels with very poor public surveillance. The presence of vandalised street furniture and graffiti in this area contributes to a low perception of safety. There is also a lack of signage towards the town centre from the station. Figures 10 and 11 below illustrate part for the route from the station towards the town centre.

Fig 12 (above left): Tunnel and Street Furniture. Fig 13 (above right): Tunnel approaching town from Station.

Pitsea is located within the Pitsea South-east policing neighbourhood. Table 8 below sets out the number of crimes reported in Pitsea South-east for the period April 2008 to October 2008.

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Table 7: Reported crime in Pitsea South-east, April 2008-October 2008

Crime Reported Serious Violent Crime 10 Assault with injury 50 Burglary 60 Robbery 14 Theft of a vehicle 37 Theft from a vehicle 66 Criminal damage 147 Anti-social behaviour 618

As with other centres in Basildon District, anti-social behaviour constitutes a large proportion of reported crime. The neighbourhood’s agreed priorities address burglary, dog fouling, drug dealing, parking, speeding and driving issues and vehicle crime. These indicate that significant concern is held in respect of low level ‘crime’ which nevertheless has a disproportionate impact on the environmental quality and perception of safety within the town centre.

These crime levels include areas beyond the boundary of the town centre.

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WICKFORD HEALTH CHECK ASSESSMENT

1. DATE OF SITE VISIT:

This Health Check Assessment is based on information collated during a visit to the centre carried out on 19 March 2008. A subsequent visit occurred on 9 April 2008.

2. LOCAL PLAN STATUS:

The Basildon District Local Plan (1998) identifies Wickford as a ‘Town Centre’. The Proposals Maps indicate the extent of the town centre boundaries, those units within the prime shopping area, and the location of a market protected by Policy TC5.

Fig 1: Town Centre boundary as defined by the Local Plan (1998)

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Fig 2: Aerial Photograph of Wickford Town Centre with the Town Centre boundary superimposed

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Photographs of Wickford Town Centre

Fig 3 (top left): The Broadway looking west Fig 4 (right): The High Street looking north-east Fig 5 (bottom left): Ladygate Centre – High Street looking south-east Fig 6 (bottom right): Willows Centre – High Street looking north-west

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3. CENTRE OVERVIEW

Wickford is located north-east of Basildon and east of Billericay. Like Billericay, Wickford is a distinct settlement rather than forming part of the Basildon conurbation. Wickford benefits from a direct rail connection to both London Liverpool Street and Southend Victoria and as a result functions as a commuter town.

The town centre is focused along Runwell Road, The Broadway and High Street which collectively run on the northeast-south west axis. The southern and eastern boundaries of the town centre are defined by the A129 and A132 roads. The northern and western boundaries are less regular, although extend to the north west to include the Wickford railway station and car park. The alignment of the railway line cuts the town centre in two.

Retail activities are focused to the south of the railway line, with frontage to the Broadway and High Street. This is reflected in the extent of the prime shopping area which is located exclusively to the south of the railway lines. Whilst most retail units maintain active street frontages, Wickford benefits from two covered shopping malls - the Ladygate Centre and the Willows Centre, both of which are accessed from the High Street.

During our site visit, footfall was highest in the southern part of the town centre, and lowest in the northern part of the town centre, commensurate with the location of the prime shopping area.

A very wide range of building styles are evident within the town centre. Most however are of a modest scale.

Figure 7 (overleaf) comprises a land use plan which identifies the location and distribution of the town centre activities within the Wickford town centre.

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Fig 7: Land Use map for Wickford Town Centre

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4. EXISTING USES IN WICKFORD

The data contained in this section forms the basis for subsequent assessment

Table 1: Unit breakdown in Wickford Town Centre compared to the UK average (2008)

No. Wickford (%) UK (%)

Convenience 13 8.38 8.42

Comparison 57 36.31 35.71

Retail Service 26 16.56 12.66

Leisure Service 19 12.25 21.16

Financial and Business 24 15.29 11.61 Service Vacant 16 10.19 10.09

Total 155 100 99.65

Table 2: Floorspace breakdown in Wickford Town Centre compared to the UK average (2008)

m2 Wickford (%) UK (%)

Convenience 5,850 23.67 13.71

Comparison 8,283 33.52 38.90

Retail Service 2,495 10.10 6.88

Leisure Service 3,147 12.73 22.49

Financial and Business 2,970 12.02 9.11 Service Vacant 1,967 7.96 8.17

Total 24,712 100 99.26

______6 Appendix 1: Health Check Assessment: Wickford July 2010 ______

Fig 8: Comparison of unit breakdown in Wickford Town Centre to the UK average (2008)

40

35

30

25

20 Wickford % UK %

15

10

5

0 Convenience Comparison Retail Service Financial and Leisure Service Vacant Business Service

Fig 9: Comparison of floorspace breakdown in Wickford Town Centre to the UK Average (2008)

40

35

30

25

20 Wickford % UK % 15

10

5

0 Convenience Comparison Retail Service Financial and Leisure Service Vacant Business Service

______7 Appendix 1: Health Check Assessment: Wickford July 2010 ______

5. CONVENIENCE RETAIL

A total of 13 units in Wickford are occupied by convenience goods retailers. The main convenience retailer within the town centre is the Somerfields supermarket which is located at the rear of the High Street. Other convenience retailers comprise smaller independent greengrocers, butchers and similar.

These 13 units equate to 8.38% of all retail units within Wickford town centre, and compares to a national average of 8.42%. The convenience units account for 5,850 sq m of floorspace, equating to 23.67% of the total amount of floorspace within the town centre. This exceeds the national average of 13.71% by almost 10 percentage points.

Accordingly, while the proportion of convenience units within Wickford is broadly commensurate with the national average, the proportion of floorspace is noticeably higher.

6. COMPARISON RETAIL

Comparison traders occupy fifty seven units and 8,283 sq m of floor space within Wickford town centre, equating to 36.31% of the total number of units and 33.52% of the total amount of floor space within the centre. This compares to national averages of 35.71% and 38.9% respectively.

Four of the ‘Top Twenty Retailers’ identified by The Focus Report (October 2007) were represented in the town centre at the time of our visit, being Boots (No. 1), Woolworths (No. 4), WH Smith (No. 7), Dorothy Perkins (No. 18). In addition a number of national multiples including Peacocks and New Look are also present. Woolworths has since closed.

The presence of these larger national multiples help to maintain the attractiveness of Wickford for shoppers. We have heard commentary that many of the independent comparison retailers are unable to attract customers on their own merits, and, therefore, are highly reliant on consumer linked trips generated by the larger ‘brand’ stores.

______8 Appendix 1: Health Check Assessment: Wickford July 2010 ______

7. SERVICE ACTIVITIES

A total of twenty six units are engaged in the retail service sector, accounting for 2,495 sq m of floor space. This represents 16.56% of the total number of units and 10.1% of the total amount of floor space within the town centre and compares to national averages of 12.66% and 6.88% respectively.

Nineteen units are engaged in the leisure service sector with a total floor space of 3,147 sq m. This equates to 12.25% of the total number of units and 12.73% of the total amount of floor space. This compares to national averages of 21.16% and 22.49% respectively.

The financial and business service sector occupies twenty four units with a total floor space of 2,970sq m. This represents 15.29% of the total number of units in Wickford town centre, and 12.02% of the total amount of floorspace. This compares to national averages of 11.61% and 9.11% respectively.

We heard anecdotal evidence of a reduction in the number of financial and business service providers in Wickford, and particularly the number of banks, mortgage lenders and real estate agents, as a result of tightening economic conditions. This is likely to reduce the overall proportion of such services to align with national averages. That said, the loss of such services could adversely impact on the overall attractiveness of Wickford as a retail destination by reducing the opportunity for linked trips, while creating ‘holes’ within the shopping frontage. If shoppers need to access certain banks or other financial institutions then they may be forced to travel elsewhere which may, in turn, result in them shopping entirely in other centres.

Wickford sits just below the combined national service sector unit average of 45.43% by 1.3 percentage points with 44.1%, and the combined floorspace average of 38.48% by 3.63 percentage points, at 34.85%. This indicates that in terms of the overall service provision, Wickford is commensurate with the national average. However, while the retail and financial and business service sectors are above national averages, the leisure service sector occupies just 12.25% of total retail units in Wickford, compared to a national average of 21.16%.

That said, we understand that there has been a more recent increase in the number of restaurants present within the town centre in line with the Council’s ambitions set out in the Wickford ______9 Appendix 1: Health Check Assessment: Wickford July 2010 ______

Masterplan; our discussions with local real estate agents indicate several recent restaurant placements which should increase the proportion of leisure retail operators and floorspace within the town centre so that it more closely aligns with the national average.

8. UNIT SIZES

Table 3 below sets out the composition of Wickford Town Centre in terms of retail unit size.

Table 3: Size of Units within Wickford Town Centre

Size of Unit (ground Number of Proportion of Total (%) floor area) units Wickford (%) UK (%) Under 93 sq m 83 52.9 39.1 (1,000 sq ft) 93-232 sq m 52 33.1 39.6 (1,000-2,499 sq ft) 232-464 sq m 15 9.6 12.6 (2,500-4,999 sq ft) 465-929 sq m 5 3.2 5.1 (5,000-9,999 sq ft) 929-1,393 sq m 1 0.6 1.5 (10,000-14,999 sq ft) 1,393-1,858 sq m 0 0 0.7 (15,000-19,999 sq ft) 1,858-2,787 sq m 0 0 0.7 (20,000-29,999 sq ft) Above 2,787 sq m 1 0.6 0.8 (30,000 sq ft) Total 157 100 99.3

52.9% of units have a floor area of less than 93 sq m where as the national average if 39.1%. That is, Wickford has a far higher proportion of smaller units, to the tune of 13.8%.

The availability of smaller units typically benefits smaller independent retailers looking to establish business. However, such retailers are likely to be more vulnerable to market swings. The loss of a number of small businesses, with resultant vacancies, could therefore impact exponentially on the appearance and vitality of the town centre.

______10 Appendix 1: Health Check Assessment: Wickford July 2010 ______

Wickford has a marked lack of larger units with just one over 1,393m2. This reduces the potential to attract larger anchor retailers into the town centre, whose format typically demands a larger floor plate.

9. RETAILER DEMAND

Since October 2007, five businesses have registered their demand for rental property in Wickford on Focus, as detailed in Table 4 below.

Table 4: Retailer demand reported on Focus

Retailer Use Class Unit size requirement (sqft) Argos Comparison 929 – 1,486 Superdrug Stores Plc Comparison 186 - 557 Dolland and Aitchison Opticians Retail Service 65 - 186 Priceless Comparison 139 -186 British Heart Foundation Comparison 60 - 557

We understand that Superdrug has since secured a unit and is now operating in the town centre.

It is evident that demand for retail floorspace in Wickford is considerably less than that associated with other town centres such as Basildon and Billericay. This lack of demand may be related to the proximity of Wickford to other larger town centres such as Basildon and Lakeside; retailers seeking new locations within the region are more likely to be attracted to these existing successful destinations than Wickford which has a relatively limited appeal.

That said, it is heartening that those retailers expressing demand comprise a number of national multiples whose presence would add to the comparative retail offer and reinforce the attractiveness of the town centre.

10. RENTS & YIELDS

No information on rents or yields, sufficient to determine trends or patterns over time, could be obtained for Wickford due to its modest size and relatively low level of turnover. ______11 Appendix 1: Health Check Assessment: Wickford July 2010 ______

However, our discussions with local real estate agents have indicated that current Prime Zone A rents range between £20 per sq ft at the northern extent of the town centre and £35 per sq ft in more desirable locations within the prime shopping area. It is difficult to benchmark Wickford against other centres in the light of the general lack of activity and information about other centres.

11. VACANCIES

Table 5: Location and size of vacancies in Wickford Town Centre

Location Floor Area (sq m)

36 High Street 107 35 High Street 140 8A The Willows 35 14 The Willows 100 17-18 The Willows 300 2 Ladygate Centre 60 8-9 Ladygate Centre 180 10 The Broadway 45 12 The Broadway 20 12a The Broadway 20 22 The Broadway 65 5-7 The Broadway 190 19-23 The Broadway 500 33 London Road 160 3 Lower Southend Road 20 5 Lower Southend Road 25

At the time of our site visit we identified 16 vacant retail units in Wickford town centre, accounting for 1,967 sq m of floorspace. This represents 10.19% of all retail units and 7.96% of the total amount of floorspace, which closely compares to national averages of 10.09% and 8.17% respectively.

The vacancies are distributed throughout the town centre, resulting in a fragmented streetscene and lessen the overall sense of vitality within the area.

______12 Appendix 1: Health Check Assessment: Wickford July 2010 ______

Our recent discussions with local real estate agents have indicated that there are now 3 vacancies within the Ladygate Centre out of a total 8 units; we understand that the dilapidated appearance of the Ladygate Centre has contributed to this decline and that investment in its appearance and upkeep may assist in improving its attractiveness to potential occupiers and customers. Needless the say, the reduced footfall arising from these existing vacancies does not bode well for the remaining occupiers.

______13 Appendix 1: Health Check Assessment: Wickford July 2010 ______

Fig 10: Location of Vacancies in Wickford Town

______14 Appendix 1: Health Check Assessment: Wickford July 2010 ______

We also understand that there is a core of around 5 or 6 retail properties within the town centre which regularly change occupier every 12 to 18 months. We have not been able to deduce the reason behind this rapid level of turnover but this could relate to location, appearance or even the type of occupier. We have also heard anecdotally of a trend of vacancies arising from tenants not renewing leases, rather than going out of business per se. This might suggest that landlords are being too ambitious in the rental levels being sought or might be a reflection of the poor quality of some of the units which have prompted tenants to look elsewhere. These two trends may be interlinked although further investigation would be required to determine if this is in fact the case. Unrealistic aspirations of landlords may have a longer term effect of making Wickford a less competitive destination.

As mentioned earlier, our discussions have highlighted the recent close of a number of financial and business service providers within the town centre. Such closures are likely to have continued as the economic climate deteriorated; we see particular potential for Wickford to lose a key attractor with a commensurate reduction in the quality of the streetscene, through an increase in vacancies, thereby detracting from the overall vitality of the town centre.

12. ACCESSIBILITY

Wickford has good accessibility to major arterials within the motorway network. London Road (A129) which transects the southernmost part of the town centre, provides Wickford with direct road access to surrounding towns including Billericay, Shotgate and Rayleigh. Runwell Road (A132) which forms the eastern extent of the town centre, connects Wickford with Runwell and South Woodham Ferrers to the north. The A132 also connects with the A127 and A13 in the south, providing Wickford with access to Basildon, Pitsea, Vange and Laindon. These primary connections allow access to the wider motorway network linking Wickford to other towns in the District and beyond.

There are four main car parks within Wickford include Wickford Main (280 spaces), Wickford Ladygate (45 spaces), Wickford Swimming Pool (48 spaces) and the car park at station approach which, by way of its pricing arrangement, is targeted towards commuters. Both Wickford Main and Wickford Ladygate car parks have short and long stay options and all parks were well utilised during the town centre health checks.

______15 Appendix 1: Health Check Assessment: Wickford July 2010 ______

Discussions with local businesses have indicated a desire for cheaper car parking within the town centre; the comment was made that the cost of parking in Wickford is comparative to the cost of parking in other larger, more attractive centres such as Lakeside and Basildon, and that this is a disincentive to potential shoppers. While appreciating the basis to this concern, we do not believe that the relatively small cost of car parking would significantly influence an individual’s decision to visit one centre over another; rather, we consider the determining factor to be the ability of one centre over another to fulfil a persons shopping needs.

With this in mind it is relevant to consider the role of Wickford as a commuter town with direct rail links to London. The Wickford Railway station is located within the town centre boundaries, and the National Express East Anglia route provides direct access between London Liverpool Street Station and Southend Victoria, via Stratford (London), Shenfield, Billericay, Wickford, Rayleigh, Hockley, Rochford and Prittlewell. There is also a branch line via South Woodham Ferrers to Southminster. Trains depart approximately every half hour on weekdays with a slightly less regular service at weekends. It is highly possible that a number of Wickford’s residents take advantage of shopping opportunities located outside Wickford but within close proximity to their place of employment.

Table 5 below summarises bus services operating to and from Wickford.

Table 5: Bus services operating to and from Wickford

Number Route Standard Sunday/Public Frequency Holidays 14 Wickford to Chelmsford Every 120 No service minutes 15 Basildon - Rayleigh – Southend Less than hourly No service

25 Southend - Rayleigh - Wickford - Every 30 or 60 Every 60 minutes Basildon minutes

As with other, similar, centres in the District the level of public transport accessibility by bus is considered to be poor.

______16 Appendix 1: Health Check Assessment: Wickford July 2010 ______

No specific provision for cyclists and/or people with disabilities was identified within Wickford at the time of our visit, although disabled parking spaces were available.

13. ENVIRONMENTAL QUALITY

Although the spatial extent of the town centre is quite large, retail activities are relatively focused. During the time of the health check visit, footfall was concentrated in the High Street lending an air of vibrancy. That said, footfall rapidly declined in other areas of the town centre and particularly around its periphery, resulting in a less vibrant character.

The environmental quality of the High Street is fair, however some units are dated. Moving further north along the Broadway, the visual amenity of the centre is reduced as units along both sides of the road are poorly maintained and some graffiti is present creating a lower amenity environment. A cluster of ‘charity shops’ displaying second hand goods on the footpath, creates visual clutter reducing the towns appearance.

At the time of our site visit very little litter was evident in the main shopping area although we noted quite a lot of chewing gum deposited on the pavement. There is also very little in the way of street furniture. We also noted that there was no signage directing visitors arriving by rail to the main retail area, although the walk is easy and takes less than 5 minutes.

14. PERCEPTION OF SAFETY AND OCCURRENCE OF CRIME

Wickford is split along the railway line into two separate policing ‘neighbourhoods’; Wickford North and Wickford Castledon. The neighbourhoods maintain separate neighbourhood specialist officers, but both fall under the command of the same Police Inspector.

Our own site visit suggests that Wickford benefits from a good level of safety and security during day time hours, influenced by the good levels of footfall particularly within the primary shopping area. That said, the perception of safety worsens towards the periphery of the town centre where footfall is lowest and graffiti is in evidence.

______17 Appendix 1: Health Check Assessment: Wickford July 2010 ______

Table 6 below sets out the number of crimes reported in both the Wickford North and Wickford Castledon policing neighbourhoods for the period April 2008 to October 2008.

Table 6: Reported crime in Wickford North and Wickford Castledon, April 2008-October 2008

Crime Wickford North Wickford Castledon Total Serious Violent Crime 1 0 1 Assault with injury 17 12 29 Burglary 16 15 31 Robbery 0 1 1 Theft of a vehicle 17 12 29 Theft from a vehicle 24 13 37 Criminal damage 62 22 84 Anti-social behaviour 323 128 451

It is evident that crime rates are relatively low and generally comprise lower tier level crimes including criminal damage and anti-social behaviour. In addition, the figures set out in Table 8 cover extensive residential areas and therefore are likely to include many domestic incidents which do not directly reflect on safety or the level of crime within the town centre.

The established priorities for Wickford North are alcohol/drug abuse/antisocial behaviour, graffiti, parking issues, speeding and driving issues and youth nuisance, while those for Wickford Castledon include parking issues and speeding and driving issues. These priorities were established in conjunction with the local community by way of the Neighbourhood Action Panel. Most posts on the relevant policing webpages indicate that incidents or areas for concern are highly localised and therefore not evident of a particularly unsafe or dangerous town centre.

______18 Appendix 1: Health Check Assessment: Wickford July 2010 ______

Our discussions with local Police have indicated that there are no particular overriding concerns regarding safety or security within the town centre itself. While there can be large congregations of young people in certain areas, these tend to be outside the town centre. Furthermore, we understand that they tend to comprise ‘kids hanging out, being kids’, rather than people with malicious intent. We also understand that there were some minor incidents in the town centre approximately 4 years ago; however since that time the number of policing staff in the ward (including Police Community Support Officers (‘PCSO’)) has increased from 2 to 10. This increase in manpower has enabled better coverage of the town centre to the extent that there is always a PCSO on duty in the High Street.

We have been advised that the Police, in conjunction with retailers within the High Street, have introduced a ‘Shopwatch Radio System’, whereby all retailers are provided with radios over which they can communicate with each other and the PCSO on duty in the High Street. Should a retailer identify a potential shoplifter, or view disturbance of any kind, they can radio the PCSO to ask for assistance while also alerting neighbouring retailers to the issue at hand. We understand that this system has been very successful in deterring shoplifting and disturbance, enabling perpetrators to be apprehended, and engendering greater communication and trust between the police and retailers, and retailers themselves.

As an aside, we understand that a significant percentage of shoplifters apprehended within the town centre have travelled into Wickford from London or Southend. If approached, it is common for them to run towards the railway station in order to escape. This suggests that CCTV surveillance could be best focused in this area to enable the perpetrators to be identified.

Regular ‘Beat Surgeries’ are held whereby members of the community can meet directly with police staff to discuss their issues and concerns. This is in addition to other police engagement activities.

______19 APPENDIX 2

APPENDIX 3

APPENDIX 4 Table 1 - Large Food Stores Benchmark Convenience Turnover in Basildon (2006 prices) Gross Net Sales ConvenienceConvenience Turnover Total Centre/Store Floorspace Floorspace SalesFloorspace Density Convenience Sq M Sq M Floorspace %Sq M Net £ per Sq M Turnover £m Basildon Asda Eastgate Centre 13,350 6,828 50% 3,414 £14,287 48.8 Iceland, Market Pavement 850 463 90% 417 £5,650 2.4 Marks & Spencer Town Sq 980 836 100%836 £11,455 9.6 Basildon Town Centre Other 1,570 1,099 100% 1,099 £4,000 4.4 Local Shopping Centres 3,180 2,226 100% 2,226 £4,000 8.9 Basildon Total 19,930 11,452 7,992 £9,260 74.0 Pitsea Farmfood Pitsea 555 389 95% 369.55 £4,000 1.5 Lidl High Road 2,696 1000 90% 900 £2,711 2.4 Aldi 1,460 980 90% 882 £4,050 3.6 Other Pitsea TC 545 382 100% 382 £4,000 1.5 Pitsea Total 5,256 2,751 2,534 £3,560 9.0 Laindon Somerfield, Laindon 755 652 95% 619.4 £7,272 4.5 Lidl 1,300 910 90% 819 £2,711 2.2 Laindon TC Other 262 183 100% 183 £4,000 0.7 Laindon Total 2,317 1,745 1,621 £4,599 7.5 Wickford Aldi The Broadway 1,465 938 90% 844.2 £4,050 3.4 Iceland High Street 600 373 90% 335.7 £5,650 1.9 Somerfield High Street 3,250 1,970 90% 1773 £7,272 12.9 Wickford TC Others 475 333 100% 333 £4,000 1.3 Local Shopping Centres 1,160 812 100% 812 £4,000 3.2 Wickford Total 6,950 4,426 4,098 £5,561 22.8 Billericay Somerfield, High Street 820 666 90% 599.4 £7,272 4.4 Waitrose, High Street 2,400 2,225 90% 2002.5 £11,755 23.5 Other Billericay TC 814 570 100% 570 £4,000 2.3 Local Shopping Centres 2,700 1,890 100% 1890 £4,000 7.6 Billericay Total 6,734 5,351 5,062 £7,455 37.7 Out of Centre Stores Tesco Extra Station Lane 12,880 9,411 50% 4705.5 £12,283 57.8 Tesco, Dunton 3,995 2,275 85% 1,934 £12,283 23.8 Tesco, Mayflower RP 6,500 4,488 80% 3,590 £12,283 44.1 Sainsbury Nevendon 7,045 4,899 80% 3,919 £9,564 37.5 Asda Pipps Hill Retail Park 4,460 2,649 85% 2,252 £14,287 32.2 Out of Centre Total 22,000 23,722 16,401 £11,908 195.3 BASILDON DISTRICT GRAND TOTAL 63,187 49,447 37,707 £9,184 346.3 Comparison Sales Floorspace in Food Stores Sq M Net 11,740 Notes: IGD Food Store Directory 2005 Retail Rankings 2006 Basildon District Retail Monitoring Report NLP Site Survey 2005 Verdict Report on Grocery Retailers 2006 Lidl Pitsea extension of 276metres added - net sales estimated Table 2 - Projection of Benchmark Convenience Turnover by Centre/Location, 2008-2026 2008 2013 2018 2023 2026 £m £m £m £m £m Basildon 74.0 74.3 76.5 78.7 80.0 Pitsea 9.0 9.1 9.3 9.6 9.7 Laindon 7.5 7.5 7.7 7.9 8.1

Subtotal 90.5 90.9 93.5 96.2 97.8

Wickford 22.8 22.9 23.5 24.2 24.6 Billericay 37.7 37.9 39.0 40.1 40.8

Out of Centres 195.3 196.1 201.8 207.6 211.1 347.7 Notes Source - Table 1A Adopted annual growth rate of 1.2% for convenience expenditure as per MapInfo Info Brief 07/02 forecast Table 3 - Comparison Floorspace and Benchmark Turnover in Town and Local Centres Town Centre Gross Net Sales Turnover Total Floorspace Floorspace Density Turnover Sq M Sq M £ Per Sq M £m Basildon/Pitsea/Laindon Basildon town centre comparison shops 70,461 49,323 6,000 295.9 Pitsea town centre comparison shops 5,155 3,609 4,000 14.4 Laindon town centre comparison shops 1,010 707 4,000 2.8 Local shops 2,352 1,646 4,000 6.6 Comparison in food stores n/a 3,801 6,000 22.8 Sub-Total 78,978 59,086 5,798 342.6 Wickford Town Centre Town centre comparison shops 7,475 5,233 4,000 20.9 Local shops Wickford 1,050 735 4,000 2.9 Comparison in food stores n/a 328 4,000 1.3 Sub-Total 8,525 6,296 4,000 25.2 Billericay Town centre comparison shops 9,334 6,534 4,000 26.1 Local shops Billericay 1,575 1,103 4,000 4.4 Comparison in food stores n/a 289 5,000 1.4 Sub-Total 10,909 7,926 4,036 32.0 GRAND TOTAL 98,412 73,309 399.8

Notes Basildon DC 2005 Turnover density estimated

Table 4 - Retail Warehouse Comparison Floorspace/Benchmark Turnover

Location Gross Net Sales Turnover Total Floorspace Floorspace 2004 2006 Turnover Sq M Sq M £ Per Sq M £m Mayflower Retail Park Boots 730 620.5 8,021 7,636 4.7 Sportsworold 1698 1443.3 1,454 1,384 2.0 Choice Discount 1225 1041.25 2,000 2,000 2.1 Currys 980 833 5,451 5,189 4.3 Harveys 1,460 1241 1,859 1,770 2.2 Homebase 4,938 4197.3 1,568 1,493 6.3 MFI 2,378 2021.3 2,403 2,288 4.6 Mothercare World 1,465 1245.25 2,569 2,446 3.0 NEXT 2,670 2269.5 2,570 2,447 5.6 Pipps Hill Retail Park Allied Carpets 990 841.5 1,492 1,420 1.2 Argos 665 565.25 3,500 3,200 1.8 B&Q 3,140 2669 2,302 2,191 5.8 Comet 800 680 7,285 6,935 4.7 Halfords 1,500 1275 2,327 2,215 2.8 DFS 2,465 2095.25 6,336 6,032 12.6 PC World 1,900 1615 7,513 7,152 11.6 Paul Simon / Sleep Depot 1,076 914.6 1,500 1,428 1.3 Poundstretcher 690 586.5 1,644 1,565 0.9 SCS Furniture 788 669.8 1,500 1,428 1.0 Carpetright 970 824.5 1,454 1,384 1.1 Blockbuster 330 280.5 5,000 4,700 1.3 Carphone Warehouse 331 281.35 3,000 2,856 0.8

Westgate Park Argos 1,605 1,364 3,500 3,500 4.8 Brantano 930 791 2,500 2,500 2.0 Hobbycraft 1,385 1,177 2,000 2,000 2.4 Holiday Hypermarket 1,200 1,020 n/a JD Sports 1,395 1,186 2,500 2,500 3.0 Party Shop 540 459 1,500 1,500 0.7 Laura Ashley 1,130 961 2,000 1,904 1.8 Land of Leather 465 395 0 0 0.0 Wilkinsons 2,875 2,444 3,415 3,251 7.9 Maplin 420 357 5,000 4,500 1.6 Old Market Retail Park Store21 935 795 2,500 2,200 1.7 Pets at Home 930 791 2,000 2,000 1.6 Other Retail Warehouses Homebase Hazelmere Pitsea 3,250 2,925 1,568 1,493 4.4 Toys R Us/JJB Sports Southernhay 4,640 3,944 2,000 2,000 7.9 Staples 1,400 1,190 2,011 1,914 2.3 Matalan, Cricketers Way Retail Park 3,255 2,767 2,699 2,569 7.1 TOTAL 59,544 50,777 131.0

DIY/Furniture/Electrical Stores 27,150 23,240 0 49,231 46,608 64,564,033 Other Retail Warehouses 32,394 27,536 0 -49,231 -46,608 66,400,930 N.B. Floorspace figures include mezzanines

Notes Floorspaces taken from data provided by Basildon DC 2007 Converted to 2005 prices where prices available using WYG Retailers Density 08, otherwise estimated where appropriate Table 5 - Comparison Retail Commitments

Gross Net Sales Turnover Total Floorspace Floorspace Density Turnover Type of Floorspace/ Operator Sq M Sq M £ Per Sq M £m

Car Park 2 Great Oaks Basildon - Warehouse 3,200 2,720 £2,500 £6.80 Car Park 3 Southernhay, Basildon - A1 non food unit 1,115 781 £6,000 £4.69 CNT Site 10, Station Lane Pitsea - 14 shop units 870 609 £4,000 £2.44 Land adjacent to Towngate Theatre - 2 kiosks 215 151 £6,000 £0.91 2005 price Homebase Vange 713 642 £1,495 £0.96 1527

Total 7,910 6,429 £15.79

Notes 2013 2018 2023 2026 Source - Basildon DC 2005 £17.01 £18.32 £19.74 £20.64 Turnover density estimated where no operator is known

(Unit C Pipps Hill Extension implemented. - taken out.) APPENDIX 5 Appendix 5: Retailer demand for floorspace in Basildon

The following list indicates those retailers who registered demand for floor space in town centres in the Basildon District in August 2008.

REQUIREMENT COMPANY NAME SECTOR FROM(SQ FT) TO (SQ FT)

B & Q Plc DIY/HARDWARE 50,000 100,000 Bags Etc BAGS AND LUGGAGE 1,000 1,500 Barracuda Group Limited PUBLIC HOUSES 5,000 9,000 British Bookshops & Sussex BOOKSELLERS 2,000 3,500 Stationers British Heart Foundation CHARITY SHOPS 650 6,000 Chicago Rock Cafe Ltd CAFÉ/RESTAURANT 5,000 10,000 Costa Coffee CAFÉ/RESTAURANT 1,000 1,000 Fuel Juice Bars FAST 200 500 FOOD/TAKEAWAY Hooters CAFÉ/RESTAURANT 4,000 8,000 Linens Direct UK Ltd HOUSEHOLD LINENS 2,000 4,000 Lok'nStore STORAGE 15,000 50,000 Machine Mart Limited DIY/HARDWARE 2,000 15,000 Marstons Plc PUBLIC HOUSE 21,780 23,500 Millies Cookies FAST 300 500 FOOD/TAKEAWAY Mr Clutch Autocentres VEHICULAR 3,500 5,000 Peacocks DEPARTMENT STORE 4,500 5,500 Subway FAST 400 1,500 FOOD/TAKEAWAY Swarovski JEWELLERY 900 1,200 The Tile Clearing House CARPETS/FLOOR 5,500 10,000 COVERING TJ Hughes Ltd VARIETY/DISCOUNT 25,000 150,000 Toby Carvery CAFÉ/RESTAURANT 6,500 7,500 Traid CHARITY SHOPS 1,500 2,500 Travelodge HOTELS 10,000 20,000 Vets4Pets Ltd SERVICE/SPECIALIST 2,000 2,400 Vintage Inns PUBLIC 7,000 8,000 HOUSE/RESTAURANT Yours CLOTHES 1,500 2,000

APPENDIX 6 Appendix 6: Socio-economic categorisation of respondents

Respondent’s socio-economic classification is based on the occupation or the ‘Chief Wage Earner’ in the respondent’s household.

The ‘Chief Wage Earner’ is the oldest related male aged 18+ who is in full time employment. If there is no male, it is the oldest female aged 18+ who is in full time employment.

There are six categories, described below.

Category A Those within Category A comprise professional people, very senior managers in business or commerce or top-level civil servants. It also includes people who are now retired but were previously employed in the aforementioned roles, and widows of people who were previously employed in the aforementioned roles but who are now deceased.

Category B Those within Category B comprise middle management executives in large organisations with appropriate qualifications, principal officers in local government and civil service, and top manager or owners of small businesses and educational and service establishments. This category also includes people who were previously employed in the aforementioned roles but who are now retired, and widows of people who were previously employed in the aforementioned roles but who are now deceased.

Category C1 This category includes junior management, owners of small establishments, and all others in non-manual positions. People in this group have very varied responsibilities and educational achievements. This category also includes people who were previously employed in the aforementioned roles but who are now retired, and widows of people who were previously employed in the aforementioned roles but who are now deceased.

Category C2 This category includes all skilled manual workers, and those manual workers with responsibility for other people. This category also includes people who were previously employed in the aforementioned roles but who are now retired with pensions from their previous job. It also includes widows of people who were previously employed in the aforementioned roles but who are now deceased, but only if they receive a pension from their late husband’s job.

Category D This category includes all semi-skilled and unskilled manual workers, and apprentices and trainees to skilled workers. It also includes people who were previously employed in the aforementioned roles but who are now retired with pensions from their previous job. It also includes widows of people who were previously employed in the aforementioned roles but who are now deceased, but only if they receive a pension from their late husband’s job.

Category E This category includes all those entirely dependant on the state long-term, through sickness, unemployment, old age or other reasons. It also includes those unemployed for a period exceeding 6 months, casual workers and those without a regular income. Only households without a Chief Wage Earner will be coded in this group.

Note: People who are currently unemployed but have been so for a period of less than 6 months will be classified according to their most recent occupation.

APPENDIX 7 Job Number: 190508 BASILDON LEISURE HOUSEHOLD SURVEY

Good morning / afternoon / evening, I am calling from NEMS Market Research, an independent market research company, and we are conducting a short survey in your area about leisure activities. Do you have time to answer some questions, it will take about five minutes ?

QA Are you the person responsible for leisure expenditure in your household?

1 Yes GO TO Q01 2 No CLOSE 3 (Don't know) CLOSE

Q01 Do you or your household ever visit the cinema? DO NOT READ OUT. ONE ANSWER ONLY.

1 Yes GOTO Q02 2 No GOTO Q05

Q02 Where do you or your household normally go to the cinema? DO NOT READ OUT. ONE ANSWER ONLY.

1 Empire Cinema, Festival Leisure Park, Basildon 2 Other (PLEASE WRITE IN) 3 (Don't know / varies)

Q03 How often do you or your household visit... (CINEMA MENTIONED AT Q02) ? DO NOT READ OUT. ONE ANSWER ONLY.

1 More than once a week 2 Once a week 3 Less than once a week, but more than once a fortnight 4 Once a fortnight 5 Less than once a fortnight, but more than once a month 6 Less than once a month, but more than once every two months 7 Once every two months 8 Less often 9 Other (PLEASE WRITE IN) A (Don't know / varies / no pattern)

Q04 How do you or your household normally travel to... (CINEMA MENTIONED AT Q02) ? DO NOT READ OUT. ONE ANSWER ONLY.

1 Car / van (as driver) 2 Car / van (as passenger) 3 Bus, minibus or coach 4 Motorcycle, scooter or moped 5 Walk 6 Taxi 7 Train 8 Bicycle 9 Other (PLEASE WRITE IN) A (Don't know / varies)

Questionnaire Copyright NEMS market research Page 1 of 24 Q05 Do you or your household ever participate in health and fitness activities ? By that I mean for example going to the gym, swimming, playing squash, football, rugby etc, i.e. participating in rather than just spectating. DO NOT READ OUT. ONE ANSWER ONLY.

1 Yes GOTO Q06 2 No GOTO Q09

Q06 Where do you or your household normally go for health and fitness facilities ? DO NOT READ OUT. ONE ANSWER ONLY.

1 David Lloyd, Festival Leisure Park, Basildon 2 Fryerns Fitness Centre, Craylands, Basildon 3 Fitness First, Festival Leisure Park, Basildon 4 Basildon Sports Centre, Nethermayne, Basildon 5 Post Office Sports & Social Club, Gardiners Lane South, Basildon 6 South Essex Gymnastics Club, Cranes Farm Road, Basildon 7 Ford Sport & Social Club, Gardiners Close, Basildon 8 Club Kingswood, Clay Hill Lane, Basildon 9 Pulse Fitness Centre, Gloucester Park Pool, Broadmayne, Basildon A The Edwardian Club, 31 Radford Way. Billericay B LA Fitness, Radford Way, Billericay C Agila Health Club, 21 Bebingdon Close, Billericay D Hannakins Farm Leisure Centre, Hannakins Farm, Rosebay Avenue, Billericay
E Billericay Sports and Fitness Centre, School Road, Billericay F Stock Brook Manor Country Club, Billericay G Bromford Sports Centre, Grange Avenue, Wickford H Carousel Gymnastics Club, Unit 2a, Byron Works, Wickford I Bodyzone, 61 Station Avenue, Wickford J Wickford Health Club, 23 Appletree Way, Wickford K Pitsea Leisure Centre, Northlands Pavement, Pitsea L Eversley Leisure CentreCrest Avenue, Pitsea M The Markhams Chase Leisure Centre, Markhams Chase, Basildon N Other (PLEASE WRITE IN) O (Don't know / varies)

Q07 How often do you or your household visit …. (HEALTH & FITNESS FACILITY MENTIONED AT Q06) ? DO NOT READ OUT. ONE ANSWER ONLY.

1 More than once a week 2 Once a week 3 Less than once a week, but more than once a fortnight 4 Once a fortnight 5 Less than once a fortnight, but more than once a month 6 Less than once a month, but more than once every two months 7 Once every two months 8 Less often 9 Other (PLEASE WRITE IN) A (Don't know / varies / no pattern)

Q08 How do you or your household normally travel to …. (HEALTH & FITNESS FACILITY MENTIONED AT Q06) ? DO NOT READ OUT. ONE ANSWER ONLY.

1 Car / van (as driver) 2 Car / van (as passenger) 3 Bus, minibus or coach 4 Motorcycle, scooter or moped 5 Walk 6 Taxi 7 Train 8 Bicycle 9 Other (PLEASE WRITE IN) A (Don't know / varies)

Q09 Do you or your household ever participate in ten pin bowling? DO NOT READ OUT. ONE ANSWER ONLY.

1 Yes GOTO Q10 2 No GOTO Q13

Q10 Where do you or your household normally go for ten pin bowling facilities? DO NOT READ OUT. ONE ANSWER ONLY.

1 Hollywood Bowl, Festival Way, Festival Leisure Park, Basildon 2 Basildon Bowl & Quasar, 3 High Pavement, Basildon 3 Other (PLEASE WRITE IN) 4 (Don't know / varies)

Questionnaire Copyright NEMS market research Page 2 of 24 Q11 How often do you or your household visit... (BOWLING FACILITIES AT Q10) ? DO NOT READ OUT. ONE ANSWER ONLY.

1 More than once a week 2 Once a week 3 Less than once a week, but more than once a fortnight 4 Once a fortnight 5 Less than once a fortnight, but more than once a month 6 Less than once a month, but more than once every two months 7 Once every two months 8 Less often 9 Other (PLEASE WRITE IN) A (Don't know / varies / no pattern)

Q12 How do you or your household normally travel to... (BOWLING FACILITIES AT Q10) ? DO NOT READ OUT. ONE ANSWER ONLY.

1 Car / van (as driver) 2 Car / van (as passenger) 3 Bus, minibus or coach 4 Motorcycle, scooter or moped 5 Walk 6 Taxi 7 Train 8 Bicycle 9 Other (PLEASE WRITE IN) A (Don't know / varies)

Q13 Do you or your household ever participate in bingo? DO NOT READ OUT. ONE ANSWER ONLY.

1 Yes GOTO Q14 2 No GOTO Q17

Q14 Where do you or your household normally go for bingo facilities? DO NOT READ OUT. ONE ANSWER ONLY.

1 Gala Clubs, Southernhay, Basildon 2 Gala Clubs, 1 The Broadway, High Road, Basildon 3 Other (PLEASE WRITE IN) 4 (Don't know / varies)

Q15 How often do you or your household visit… (BINGO FACILITIES AT Q14) ? DO NOT READ OUT. ONE ANSWER ONLY.

1 More than once a week 2 Once a week 3 Less than once a week, but more than once a fortnight 4 Once a fortnight 5 Less than once a fortnight, but more than once a month 6 Less than once a month, but more than once every two months 7 Once every two months 8 Less often 9 Other (PLEASE WRITE IN) A (Don't know / varies / no pattern)

Q16 How do you or your household normally travel to… (BINGO FACILITIES AT Q14) ? DO NOT READ OUT. ONE ANSWER ONLY.

1 Car / van (as driver) 2 Car / van (as passenger) 3 Bus, minibus or coach 4 Motorcycle, scooter or moped 5 Walk 6 Taxi 7 Train 8 Bicycle 9 Other (PLEASE WRITE IN) A (Don't know / varies)

Q17 Do you or your household ever visit the theatre or other performing arts venues, including music venues? DO NOT READ OUT. ONE ANSWER ONLY.

1 Yes GOTO Q18 2 No GOTO Q21

Questionnaire Copyright NEMS market research Page 3 of 24 Q18 Where do you or your household normally go for theatre / performing arts venues facilities? DO NOT READ OUT. ONE ANSWER ONLY.

1 Towngate Theatre, St Martins Sqaure, Basildon 2 Future Faces Theatre School, Felmores End, Basildon 3 Star Struck Theatre School, 88, Mapleford Sweep, Basildon 4 Chameleon Theatre Arts, 79 Wollaston Way, Basildon 5 Musicality Theatre School, 131 Southend Rd, Wickford 6 Danceworld Stage School, 166 The Knares, Laindon 7 Other (PLEASE WRITE IN) 8 (Don't know / varies)

Q19 How often do you or your household visit (THEATRE / PERFORMING ARTS+B562 VENUES AT Q18) ? DO NOT READ OUT. ONE ANSWER ONLY.

1 More than once a week 2 Once a week 3 Less than once a week, but more than once a fortnight 4 Once a fortnight 5 Less than once a fortnight, but more than once a month 6 Less than once a month, but more than once every two months 7 Once every two months 8 Less often 9 Other (PLEASE WRITE IN) A (Don't know / varies / no pattern)

Q20 How do you or your household normally travel to (THEATRE / PERFORMANCE VENUES AT Q18) ? DO NOT READ OUT. ONE ANSWER ONLY.

1 Car / van (as driver) 2 Car / van (as passenger) 3 Bus, minibus or coach 4 Motorcycle, scooter or moped 5 Walk 6 Taxi 7 Train 8 Bicycle 9 Other (PLEASE WRITE IN) A (Don't know / varies)

Q21 Do you or your household ever visit a public house or other drinking establishments? DO NOT READ OUT. ONE ANSWER ONLY.

1 Yes GOTO Q22 2 No GOTO Q25

Q22 Where do you or your household go most often for pubs / drinking establishments? DO NOT READ OUT. ONE ANSWER ONLY.

1 Basildon town centre 2 Billericay town centre 3 Wickford town centre 4 Pitsea town centre 5 Laindon town centre 6 Festival Leisure Park, Basildon 7 Country pubs (other locations) 8 Home 9 Other (PLEASE WRITE IN) A (Don't know / varies)

Q23 How often do you or your household visit (PUB / DRINKING ESTABLISHMENTS AT Q22) ? DO NOT READ OUT. ONE ANSWER ONLY.

1 More than once a week 2 Once a week 3 Less than once a week, but more than once a fortnight 4 Once a fortnight 5 Less than once a fortnight, but more than once a month 6 Less than once a month, but more than once every two months 7 Once every two months 8 Less often 9 Other (PLEASE WRITE IN) A (Don't know / varies)

Questionnaire Copyright NEMS market research Page 4 of 24 Q24 How do you or your household normally travel to (PUB / DRINKING ESTABLISHMENTS AT Q22) ? DO NOT READ OUT. ONE ANSWER ONLY.

1 Car / van (as driver) 2 Car / van (as passenger) 3 Bus, minibus or coach 4 Motorcycle, scooter or moped 5 Walk 6 Taxi 7 Train 8 Bicycle 9 Other (PLEASE WRITE IN) A (Don't know / varies)

Q25 Do you or your household ever visit restaurants? DO NOT READ OUT. ONE ANSWER ONLY.

1 Yes GOTO Q26 2 No GOTO Q29

Q26 Where do you or your household normally visit for restaurants or to eat out? DO NOT READ OUT. ONE ANSWER ONLY.

1 Basildon town centre 2 Billericay town centre 3 Wickford town centre 4 Pitsea town centre 5 Laindon town centre 6 Festival Leisure Park, Basildon 7 Country restaurants (other locations) 8 Home 9 Other (PLEASE WRITE IN) A (Don't know / varies)

Q27 How often do you or your household visit… (RESTAURANT AT Q26) ?

DO NOT READ OUT. ONE ANSWER ONLY.

1 More than once a week 2 Once a week 3 Less than once a week, but more than once a fortnight 4 Once a fortnight 5 Less than once a fortnight, but more than once a month 6 Less than once a month, but more than once every two months 7 Once every two months 8 Less often 9 Other (PLEASE WRITE IN) A (Don't know / varies)

Q28 How do you or your household normally travel to (RESTAURANT AT Q26) ? DO NOT READ OUT. ONE ANSWER ONLY.

1 Car / van (as driver) 2 Car / van (as passenger) 3 Bus, minibus or coach 4 Motorcycle, scooter or moped 5 Walk 6 Taxi 7 Train 8 Bicycle 9 Other (PLEASE WRITE IN) A (Don't know / varies)

Q29 Do you or your household ever visit nightclubs? DO NOT READ OUT. ONE ANSWER ONLY.

1 Yes GOTO Q30 2 No GOTO Q33

Q30 Where do you or your household normally go to a nightclub? DO NOT READ OUT. ONE ANSWER ONLY.

1 Ignite (shortly will be renamed Envy), Festival Leisure Park, Basildon 2 Lava (shortly will be renamed Liquid), Festival Leisure Park, Basildon 3 Jumping Jacks, Festival Leisure Park, Basildon 4 Bonds (Renamed New York, New York), Festival Leisure Park, Basildon 5 The Sky Bar, Festival Leisure Park, Basildon 6 Chicago Rock Café, Festival Leisure Park, Basildon 7 KATZ (Pole Dancing Club), Times Square, Basildon Town Centre 8 Colours, Above The Beehive PH, Southernhay, Basildon 9 Other (PLEASE WRITE IN) A (Don't know / varies)

Questionnaire Copyright NEMS market research Page 5 of 24 Q31 How often do you or your household visit…(NIGHTCLUB AT Q30) ? DO NOT READ OUT. ONE ANSWER ONLY.

1 More than once a week 2 Once a week 3 Less than once a week, but more than once a fortnight 4 Once a fortnight 5 Less than once a fortnight, but more than once a month 6 Less than once a month, but more than once every two months 7 Once every two months 8 Less often 9 Other (PLEASE WRITE IN) A (Don't know / varies)

Q32 How do you or your household normally travel to… (NIGHTCLUB AT Q30) ? DO NOT READ OUT. ONE ANSWER ONLY.

1 Car / van (as driver) 2 Car / van (as passenger) 3 Bus, minibus or coach 4 Motorcycle, scooter or moped 5 Walk 6 Taxi 7 Train 8 Bicycle 9 Other (PLEASE WRITE IN) A (Don't know / varies)

Q33 Do you or your household ever visit museums / galleries ? DO NOT READ OUT. ONE ANSWER ONLY.

1 Yes GOTO Q34 2 No GOTO Q37

Q34 Where do you or your household normally go to a museum / gallery ?

DO NOT READ OUT. ONE ANSWER ONLY.

1 Basildon Arts Trust Gallery, Towngate Theatre, , St Martins Square, Basildon

2 The Cater Museum, 74 High Street, Billericay 3 Motor Boat Museum, Wat Tyler Country Park, Pitsea Hall Lane, Basildon

4 Langdon Hills Visitor Centre & Plotland Museum, 3rd Avenue, Lower Dunton Road, Basildon 5 Other (PLEASE WRITE IN) 6 (Don't know / varies)

Q35 How often do you or your household visit… (MUSEUM / GALLERY AT Q34) ? DO NOT READ OUT. ONE ANSWER ONLY.

1 More than once a week 2 Once a week 3 Less than once a week, but more than once a fortnight 4 Once a fortnight 5 Less than once a fortnight, but more than once a month 6 Less than once a month, but more than once every two months 7 Once every two months 8 Less often 9 Other (PLEASE WRITE IN) A (Don't know / varies)

Q36 How do you or your household normally travel to… (MUSEUM / GALLERY AT Q34) ? DO NOT READ OUT. ONE ANSWER ONLY.

1 Car / van (as driver) 2 Car / van (as passenger) 3 Bus, minibus or coach 4 Motorcycle, scooter or moped 5 Walk 6 Taxi 7 Train 8 Bicycle 9 Other (PLEASE WRITE IN) A (Don't know / varies)

Questionnaire Copyright NEMS market research Page 6 of 24 Q37 Do you or your household ever play Snooker? DO NOT READ OUT. ONE ANSWER ONLY.

1 Yes GOTO Q38 2 No GOTO Q41

Q38 Where do you or your household normally go to a play snooker? DO NOT READ OUT. ONE ANSWER ONLY.

1 Rileys Pool, Snooker & Poker Club, 23 Market Pavement, Basildon 2 Basildon Snooker Club, 5 High Pavement, Basildon 3 Q Bar Sports Bar, Times Square, Basildon 4 Billericay Snooker Hall, Radford Way, Billericay 5 Eddies Bowling and Snooker, Radfordway, Billericay 6 Wickford Snooker Club, The Ladygate Centre, High St, Wickford 7 Five Star Leisure, 40 High St, Wickford 8 Other (PLEASE WRITE IN) 9 (Don't know / varies)

Q39 How often do you or your household visit…(SNOOKER HALL MENTIONED AT Q38) ? DO NOT READ OUT. ONE ANSWER ONLY.

1 More than once a week 2 Once a week 3 Less than once a week, but more than once a fortnight 4 Once a fortnight 5 Less than once a fortnight, but more than once a month 6 Less than once a month, but more than once in two months 7 Once in two months 8 Less often 9 Other (PLEASE WRITE IN) A (Don't know / varies)

Q40 How do you or your household normally travel to… (SNOOKER HALL MENTIONED AT Q38) ? DO NOT READ OUT. ONE ANSWER ONLY.

1 Car / van (as driver) 2 Car / van (as passenger) 3 Bus, minibus or coach 4 Motorcycle, scooter or moped 5 Walk 6 Taxi 7 Train 8 Bicycle 9 Other (PLEASE WRITE IN) A (Don't know / varies)

Q41 Do you or your household ever use Youth Facilities such as Clubs / Skateboard parks / Play centres, etc? DO NOT READ OUT. ONE ANSWER ONLY.

1 Yes GO TO Q42 2 No GO TO Q45

Q42 Where do you or your household normally go to visit a Youth Facility ? DO NOT READ OUT. ONE ANSWER ONLY.

1 Timberlog Youth Centre, 195-197 Timberlog Lane, Basildon 2 Vange Junior Youth Club, Vange Hill Drive, Basildon 3 The Boys Brigade, 29 Botelers, Basildon 4 SPACE for Young People, Laindon Link, Basildon 5 New Youth Connexion, Emmanuel Archer, Laindon Road, Billericay 6 Outwood Common Youth Club, St John the Divine Church, Billericay 7 Stock Brook Kidz Club, Stock Brook Country Club, Queens Park Avenue, Billericay 8 Downtowner, The Downtowner, Irvon Hill Rd, Wickford 9 Essex County Youth Service, The Knares, Laindon A Other (PLEASE WRITE IN) B (Don't know / varies)

Q43 How often do you or your household visit…(YOUTH FACILITIES MENTIONED AT Q42) ? DO NOT READ OUT. ONE ANSWER ONLY.

1 More than once a week 2 Once a week 3 Less than once a week, but more than once a fortnight 4 Once a fortnight 5 Less than once a fortnight, but more than once a month 6 Less than once a month, but more than once in two months 7 Once in two months 8 Less often 9 Other (PLEASE WRITE IN) A (Don't know / varies)

Questionnaire Copyright NEMS market research Page 7 of 24 Q44 How do you or your household normally travel to… (YOUTH FACILITIES MENTIONED AT Q42) ? DO NOT READ OUT. ONE ANSWER ONLY.

1 Car / van (as driver) 2 Car / van (as passenger) 3 Bus, minibus or coach 4 Motorcycle, scooter or moped 5 Walk 6 Taxi 7 Train 8 Bicycle 9 Other (PLEASE WRITE IN) A (Don't know / varies)

Q45 Do you or your household ever visit an Animal / Farm Centres / Zoos ? DO NOT READ OUT. ONE ANSWER ONLY.

1 Yes GO TO Q46 2 No GO TO Q49

Q46 Where do you or your household normally go to visit Animal / Farm Centres / Zoos ? DO NOT READ OUT. ONE ANSWER ONLY.

1 Barleylands Farm, Barleylands Rd, Billericay 2 Other (PLEASE WRITE IN) 3 (Don't know / varies)

Q47 How often do you or your household visit…(ANIMAL / FARM CENTRES/ ZOOS MENTIONED AT Q46) ? DO NOT READ OUT. ONE ANSWER ONLY.

1 More than once a week 2 Once a week 3 Less than once a week, but more than once a fortnight 4 Once a fortnight 5 Less than once a fortnight, but more than once a month 6 Less than once a month, but more than once in two months 7 Once in two months 8 Less often 9 Other (PLEASE WRITE IN) A (Don't know / varies)

Questionnaire Copyright NEMS market research Page 8 of 24 Q48 How do you or your household normally travel to… (ANIMAL / FARM CENTRES / ZOOS MENTIONED AT Q46) ? DO NOT READ OUT. ONE ANSWER ONLY.

1 Car / van (as driver) 2 Car / van (as passenger) 3 Bus, minibus or coach 4 Motorcycle, scooter or moped 5 Walk 6 Taxi 7 Train 8 Bicycle 9 Other (PLEASE WRITE IN) A (Don't know / varies)

Q49 Do you or your household ever visit Country Parks / Nature Reserves ? DO NOT READ OUT. ONE ANSWER ONLY.

1 Yes GO TO Q50 2 No GO TO Q53

Q50 Where do you or your household normally go to visit Country Parks / Nature Reserves ? DO NOT READ OUT. ONE ANSWER ONLY.

1 Noak Bridge Nature Reserve, Eastfield Rd, Noak Bridge, Basildon 2 Vange Hill Open Space, Vange Hill Drive, Vange, Basildon 3 Mill Meadows Nature Reserve, Greens Farm Lane, Billericay 4 Norsey Wood, Outwood Common Rd, Billericay 5 Queens Park Country Park, Rosebury Avenue, Billericay 6 The Wick Country Park, Off Tresco Way, Wickford 7 Wat Tyler Country Park, Pitsea Hall Lane, Pitsea 8 Nevendon Bushes, Burnt Mills Rd, Pitsea 9 Langdon Hills Country Park / Nature Reserve, Lower Dunton Road, Laindon

A One Tree Hill Country Park, One Tree Hill, Laindon B Westley Heights Country Park, Off Staneway, Laindon C Other (PLEASE WRITE IN) D (Don't know / varies)

Q51 How often do you or your household visit…(COUNTRY PARKS / NATURE RESERVES MENTIONED AT Q50) ? DO NOT READ OUT. ONE ANSWER ONLY.

1 More than once a week 2 Once a week 3 Less than once a week, but more than once a fortnight 4 Once a fortnight 5 Less than once a fortnight, but more than once a month 6 Less than once a month, but more than once in two months 7 Once in two months 8 Less often 9 Other (PLEASE WRITE IN) A (Don't know / varies)

Q52 How do you or your household normally travel to… (COUNTRY PARKS / NATURE RESERVES MENTIONED AT Q50) ? DO NOT READ OUT. ONE ANSWER ONLY.

1 Car / van (as driver) 2 Car / van (as passenger) 3 Bus, minibus or coach 4 Motorcycle, scooter or moped 5 Walk 6 Taxi 7 Train 8 Bicycle 9 Other (PLEASE WRITE IN) A (Don't know / varies)

Q53 Do you or your household ever visit Ice Rinks ? DO NOT READ OUT. ONE ANSWER ONLY.

1 Yes GO TO Q54 2 No GO TO Q57

Q54 Where do you or your household normally go to visit Ice Rinks ? DO NOT READ OUT. ONE ANSWER ONLY.

1 Festival Leisure Park Ice Rink, Festival Leisure Park, Basildon 2 Other (PLEASE WRITE IN) 3 (Don't know / varies)

Questionnaire Copyright NEMS market research Page 9 of 24 Q55 How often do you or your household visit…(ICE RINKS MENTIONED AT Q54) ? DO NOT READ OUT. ONE ANSWER ONLY.

1 More than once a week 2 Once a week 3 Less than once a week, but more than once a fortnight 4 Once a fortnight 5 Less than once a fortnight, but more than once a month 6 Less than once a month, but more than once in two months 7 Once in two months 8 Less often 9 Other (PLEASE WRITE IN) A (Don't know / varies)

Q56 How do you or your household normally travel to… (ICE RINKS MENTIONED AT Q54) ? DO NOT READ OUT. ONE ANSWER ONLY.

1 Car / van (as driver) 2 Car / van (as passenger) 3 Bus, minibus or coach 4 Motorcycle, scooter or moped 5 Walk 6 Taxi 7 Train 8 Bicycle 9 Other (PLEASE WRITE IN) A (Don't know / varies)

Q57 Do you or your household ever visit Gardens / Historic Buildings ? DO NOT READ OUT. ONE ANSWER ONLY.

1 Yes GO TO Q58 2 No GO TO Q61

Q58 Where do you or your household normally go to visit Gardens / Historic Buildings ? DO NOT READ OUT. ONE ANSWER ONLY.

1 Other (PLEASE WRITE IN) 2 (Don't know / varies)

Q59 How often do you or your household visit…(GARDENS / HISTORIC BUILDINGS MENTIONED AT Q58) ? DO NOT READ OUT. ONE ANSWER ONLY.

1 More than once a week 2 Once a week 3 Less than once a week, but more than once a fortnight 4 Once a fortnight 5 Less than once a fortnight, but more than once a month 6 Less than once a month, but more than once in two months 7 Once in two months 8 Less often 9 Other (PLEASE WRITE IN) A (Don't know / varies)

Q60 How do you or your household normally travel to… (GARDENS / HISTORIC BUILDINGS MENTIONED AT Q58) ? DO NOT READ OUT. ONE ANSWER ONLY.

1 Car / van (as driver) 2 Car / van (as passenger) 3 Bus, minibus or coach 4 Motorcycle, scooter or moped 5 Walk 6 Taxi 7 Train 8 Bicycle 9 Other (PLEASE WRITE IN) A (Don't know / varies)

Q61 Do you or your household ever visit / use any other leisure facilities not already mentioned ? DO NOT READ OUT. ONE ANSWER ONLY.

1 Yes GO TO Q62 2 No GO TO Q65

Q62 Where do you or your household normally go to visit / use these other facilities ? DO NOT READ OUT. ONE ANSWER ONLY.

1

Q63 How often do you or your household visit / use… (FACILITIES MENTIONED AT Q62) ? DO NOT READ OUT. ONE ANSWER ONLY.

Questionnaire Copyright NEMS market research Page 10 of 24 1 More than once a week 2 Once a week 3 Less than once a week, but more than once a fortnight 4 Once a fortnight 5 Less than once a fortnight, but more than once a month 6 Less than once a month, but more than once in two months 7 Once in two months 8 Less often 9 Other (PLEASE WRITE IN) A (Don't know / varies)

Q64 How do you or your household normally travel to… (FACILITIES MENTIONED AT Q62) ? DO NOT READ OUT. ONE ANSWER ONLY.

1 Car / van (as driver) 2 Car / van (as passenger) 3 Bus, minibus or coach 4 Motorcycle, scooter or moped 5 Walk 6 Taxi 7 Train 8 Bicycle 9 Other (PLEASE WRITE IN) A (Don't know / varies)

Q65 Which leisure facilities would you like to see more of in the Basildon district ? CAN BE MULTICODED. DO NOT READ OUT.

1 Bars / pubs 2 Bingo 3 Bowling Alley 4 Cinema 5 Extreme Sports 6 Health and Fitness (Gym) 7 Hotels 8 Ice Rink 9 Karting A Paintballing B Restaurants C Swimming pool D Other (PLEASE WRITE IN) E (None) F (Don't know)

Q66 How would you rate the current level of leisure facilities in the Basildon district ? READ OUT. ONE ANSWER ONLY.

1 Very Good 2 Good 3 Average 4 Poor 5 (Don’t know)

Q67 How much do you or your household currently spend on leisure facilities in a typical week WRITE IN TO NEAREST £

1 £ A Nothing B (Don't know)

Q68 How much would you or your household be prepared to spend on leisure facilities in a typical week WRITE IN TO NEAREST £

1 £ A Nothing B (Don't know)

Questionnaire Copyright NEMS market research Page 11 of 24 Q69 What would make you or your household use leisure facilities more / more often ? CAN BE MULTICODED. DO NOT READ OUT.

1 Cheaper admission fees 2 Better transport 3 More publicity / promotion 4 More local facilities 5 Revised opening hours 6 Disabled access 7 Crèche / childcare 8 Reduced parking fees 9 More family activities A Improve the range of activities B Improve building maintenance C Improve the quality of the services D More time E Other (PLEASE WRITE IN) F (None) G (Don't know)

GEN Gender of respondent:

1 Male 2 Female

AGE Age of respondent:

1 18 - 24 years 2 25 - 34 years 3 35 - 44 years 4 45 - 54 years 5 55 - 64 years 6 65+ 7 (Refused)

OCC What is the occupation of the chief wage earner in your household ? (IF RETIRED, ASK PREVIOUS OCCUPATION)

1 Occupation / job description (PLEASE WRITE IN) 2 Basic state pension only 3 (Refused)

ADU How many adults, including yourself, live in your household (16 years and above)? ONE ANSWER ONLY. DO NOT READ OUT.

1 One 2 Two 3 Three 4 Four 5 Five 6 Six or more 7 (Refused)

CHI How many children live in your household, aged 15 years and under? ONE ANSWER ONLY. DO NOT READ OUT.

1 None 2 One 3 Two 4 Three 5 Four 6 Five 7 Six or more 8 (Refused)

CAR How many cars does your household own or have the use of? ONE ANSWER ONLY. DO NOT READ OUT.

1 None 2 One 3 Two 4 Three or more 5 (Refused)

Thank and close

Questionnaire Copyright NEMS market research Page 12 of 24 APPENDIX 8 Authority Area Only (By Zone) Basildon Leisure Household Survey Page 1 For White Young Green May 2008

Total Zone 1 Zones 2 & 5

Q01 Do you or your household ever visit the cinema?

Yes 65.5% 74 61.8% 42 71.1% 32 No 34.5% 39 38.2% 26 28.9% 13 Base: 113 68 45

Q02 Where do you or your household normally go to the cinema? Those who visit the cinema at Q01

Empire Cinema, Festival 93.2% 69 97.6% 41 87.5% 28 Leisure Park, Basildon Odeon, The Broadway, 1.4% 1 0.0% 0 3.1% 1 London Road, Southend-on-Sea Other outside District 1.4% 1 0.0% 0 3.1% 1 (Don't know / varies) 4.1% 3 2.4% 1 6.3% 2 Base: 74 42 32

Q03 How often do you or your household visit... (CINEMA MENTIONED AT Q02) ? Those who visit the cinema at Q01

More than once a week 0.0% 0 0.0% 0 0.0% 0 Once a week 8.1% 6 9.5% 4 6.3% 2 Less than once a week, but 0.0% 0 0.0% 0 0.0% 0 more than once a fortnight Once a fortnight 8.1% 6 7.1% 3 9.4% 3 Less than once a fortnight, 20.3% 15 16.7% 7 25.0% 8 but more than once a month Less than once a month, but 10.8% 8 11.9% 5 9.4% 3 more than once every two months Once every two months 20.3% 15 16.7% 7 25.0% 8 Less often 29.7% 22 33.3% 14 25.0% 8 Other 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies / no 2.7% 2 4.8% 2 0.0% 0 pattern) Base: 74 42 32

Q04 How do you or your household normally travel to... (CINEMA MENTIONED AT Q02) ? Those who visit the cinema at Q01

Car / van (as driver) 55.4% 41 52.4% 22 59.4% 19 Car / van (as passenger) 23.0% 17 19.0% 8 28.1% 9 Bus, minibus or coach 1.4% 1 0.0% 0 3.1% 1 Motorcycle, scooter or 0.0% 0 0.0% 0 0.0% 0 moped Walk 4.1% 3 7.1% 3 0.0% 0 Taxi 1.4% 1 2.4% 1 0.0% 0 Train 0.0% 0 0.0% 0 0.0% 0 Bicycle 0.0% 0 0.0% 0 0.0% 0 Other 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 14.9% 11 19.0% 8 9.4% 3 Base: 74 42 32

Q05 Do you or your household ever participate in health and fitness activities ? By that I mean for example going to the gym, swimming, playing squash, football, rugby etc, i.e. participating in rather than just spectating.

Yes 58.4% 66 52.9% 36 66.7% 30 No 41.6% 47 47.1% 32 33.3% 15 Base: 113 68 45

Column %ges. 190508 NEMS market research Authority Area Only (By Zone) Basildon Leisure Household Survey Page 2 For White Young Green May 2008

Total Zone 1 Zones 2 & 5

Q06 Where do you or your household normally go for health and fitness facilities ? Those who visit health & fitness facilities at Q05

David Lloyd, Festival 16.7% 11 19.4% 7 13.3% 4 Leisure Park, Basildon Fitness First, Festival Leisure 7.6% 5 11.1% 4 3.3% 1 Park, Basildon Leisure facility within 6.1% 4 5.6% 2 6.7% 2 district LA Fitness, Radford Way, 4.5% 3 0.0% 0 10.0% 3 Billericay Basildon Sports Centre, 4.5% 3 8.3% 3 0.0% 0 Nethermayne, Basildon Pulse Fitness Centre, 4.5% 3 8.3% 3 0.0% 0 Gloucester Park Pool, Broadmayne, Basildon Stock Brook Manor Country 4.5% 3 0.0% 0 10.0% 3 Club, Billericay Billericay Sports and Fitness 3.0% 2 0.0% 0 6.7% 2 Centre, School Road, Billericay General leisure outside 3.0% 2 2.8% 1 3.3% 1 district Swimming pool inside 3.0% 2 0.0% 0 6.7% 2 district Club Kingswood, Clay Hill 3.0% 2 5.6% 2 0.0% 0 Lane, Basildon General leisure within 3.0% 2 5.6% 2 0.0% 0 district Hannakins Farm Leisure 1.5% 1 0.0% 0 3.3% 1 Centre, Hannakins Farm, Rosebay Avenue, Billericay Leisure Centre, Rayleigh 1.5% 1 0.0% 0 3.3% 1 Leisure facility outside 1.5% 1 0.0% 0 3.3% 1 district Runnymede Chase, Benfleet 1.5% 1 2.8% 1 0.0% 0 Wickford Health Club, 23 1.5% 1 0.0% 0 3.3% 1 Appletree Way, Wickford Agila Health Club, 21 1.5% 1 0.0% 0 3.3% 1 Bebingdon Close, Billericay Swimming pool outside 1.5% 1 0.0% 0 3.3% 1 district Pitsea Leisure Centre, 1.5% 1 2.8% 1 0.0% 0 Northlands Pavement, Pitsea (Don't know / varies) 24.2% 16 27.8% 10 20.0% 6 Base: 66 36 30

Q07 How often do you or your household visit …. (HEALTH & FITNESS FACILITY MENTIONED AT Q06) ? Those who visit health & fitness facilities at Q05

More than once a week 48.5% 32 47.2% 17 50.0% 15 Once a week 37.9% 25 38.9% 14 36.7% 11 Less than once a week, but 0.0% 0 0.0% 0 0.0% 0 more than once a fortnight Once a fortnight 4.5% 3 2.8% 1 6.7% 2 Less than once a fortnight, 0.0% 0 0.0% 0 0.0% 0 but more than once a month Less than once a month, but 1.5% 1 2.8% 1 0.0% 0 more than once every two months Once every two months 3.0% 2 2.8% 1 3.3% 1 Less often 3.0% 2 2.8% 1 3.3% 1 Other 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies / no 1.5% 1 2.8% 1 0.0% 0 pattern) Base: 66 36 30

Column %ges. 190508 NEMS market research Authority Area Only (By Zone) Basildon Leisure Household Survey Page 3 For White Young Green May 2008

Total Zone 1 Zones 2 & 5

Q08 How do you or your household normally travel to …. (HEALTH & FITNESS FACILITY MENTIONED AT Q06) ? Those who visit health & fitness facilities at Q05

Car / van (as driver) 69.7% 46 77.8% 28 60.0% 18 Car / van (as passenger) 9.1% 6 5.6% 2 13.3% 4 Bus, minibus or coach 0.0% 0 0.0% 0 0.0% 0 Motorcycle, scooter or 0.0% 0 0.0% 0 0.0% 0 moped Walk 13.6% 9 8.3% 3 20.0% 6 Taxi 0.0% 0 0.0% 0 0.0% 0 Train 0.0% 0 0.0% 0 0.0% 0 Bicycle 0.0% 0 0.0% 0 0.0% 0 Other 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 7.6% 5 8.3% 3 6.7% 2 Base: 66 36 30

Q09 Do you or your household ever participate in ten pin bowling?

Yes 37.2% 42 41.2% 28 31.1% 14 No 62.8% 71 58.8% 40 68.9% 31 Base: 113 68 45

Q10 Where do you or your household normally go for ten pin bowling facilities? Those who visit ten pin bowling facilities at Q09

Hollywood Bowl, Festival 78.6% 33 75.0% 21 85.7% 12 Way, Festival Leisure Park, Basildon Basildon Bowl & Quasar, 3 11.9% 5 17.9% 5 0.0% 0 High Pavement, Basildon Eddies, Radford Way, 4.8% 2 0.0% 0 14.3% 2 Billericay (Don't know / varies) 4.8% 2 7.1% 2 0.0% 0 Base: 42 28 14

Q11 How often do you or your household visit... (BOWLING FACILITIES AT Q10) ? Those who visit ten pin bowling facilities at Q09

More than once a week 0.0% 0 0.0% 0 0.0% 0 Once a week 2.4% 1 3.6% 1 0.0% 0 Less than once a week, but 0.0% 0 0.0% 0 0.0% 0 more than once a fortnight Once a fortnight 2.4% 1 0.0% 0 7.1% 1 Less than once a fortnight, 9.5% 4 10.7% 3 7.1% 1 but more than once a month Less than once a month, but 9.5% 4 14.3% 4 0.0% 0 more than once every two months Once every two months 16.7% 7 14.3% 4 21.4% 3 Less often 57.1% 24 53.6% 15 64.3% 9 Other 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies / no 2.4% 1 3.6% 1 0.0% 0 pattern) Base: 42 28 14

Q12 How do you or your household normally travel to... (BOWLING FACILITIES AT Q10) ? Those who visit ten pin bowling facilities at Q09

Car / van (as driver) 50.0% 21 53.6% 15 42.9% 6 Car / van (as passenger) 28.6% 12 28.6% 8 28.6% 4 Bus, minibus or coach 0.0% 0 0.0% 0 0.0% 0 Motorcycle, scooter or 0.0% 0 0.0% 0 0.0% 0 moped Walk 2.4% 1 3.6% 1 0.0% 0 Taxi 4.8% 2 3.6% 1 7.1% 1 Train 0.0% 0 0.0% 0 0.0% 0 Bicycle 0.0% 0 0.0% 0 0.0% 0 Other 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 14.3% 6 10.7% 3 21.4% 3 Base: 42 28 14

Column %ges. 190508 NEMS market research Authority Area Only (By Zone) Basildon Leisure Household Survey Page 4 For White Young Green May 2008

Total Zone 1 Zones 2 & 5

Q13 Do you or your household ever participate in bingo?

Yes 6.2% 7 10.3% 7 0.0% 0 No 93.8% 106 89.7% 61100.0% 45 Base: 113 68 45

Q14 Where do you or your household normally go for bingo facilities? Those who visit bingo facilities at Q13

Gala Clubs, Southernhay, 57.1% 4 57.1% 4 0.0% 0 Basildon Gala Clubs, 1 The 14.3% 1 14.3% 1 0.0% 0 Broadway, High Road, Basildon (Don't know / varies) 28.6% 2 28.6% 2 0.0% 0 Base: 7 7 0

Q15 How often do you or your household visit… (BINGO FACILITIES AT Q14) ? Those who visit bingo facilities at Q13

More than once a week 14.3% 1 14.3% 1 0.0% 0 Once a week 28.6% 2 28.6% 2 0.0% 0 Less than once a week, but 0.0% 0 0.0% 0 0.0% 0 more than once a fortnight Once a fortnight 14.3% 1 14.3% 1 0.0% 0 Less than once a fortnight, 28.6% 2 28.6% 2 0.0% 0 but more than once a month Less than once a month, but 14.3% 1 14.3% 1 0.0% 0 more than once every two months Once every two months 0.0% 0 0.0% 0 0.0% 0 Less often 0.0% 0 0.0% 0 0.0% 0 Other 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies / no 0.0% 0 0.0% 0 0.0% 0 pattern) Base: 7 7 0

Q16 How do you or your household normally travel to… (BINGO FACILITIES AT Q14) ? Those who visit bingo facilities at Q13

Car / van (as driver) 42.9% 3 42.9% 3 0.0% 0 Car / van (as passenger) 14.3% 1 14.3% 1 0.0% 0 Bus, minibus or coach 42.9% 3 42.9% 3 0.0% 0 Motorcycle, scooter or 0.0% 0 0.0% 0 0.0% 0 moped Walk 0.0% 0 0.0% 0 0.0% 0 Taxi 0.0% 0 0.0% 0 0.0% 0 Train 0.0% 0 0.0% 0 0.0% 0 Bicycle 0.0% 0 0.0% 0 0.0% 0 Other 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 0.0% 0 0.0% 0 0.0% 0 Base: 7 7 0

Q17 Do you or your household ever visit the theatre or other performing arts venues, including music venues?

Yes 61.1% 69 52.9% 36 73.3% 33 No 38.9% 44 47.1% 32 26.7% 12 Base: 113 68 45

Column %ges. 190508 NEMS market research Authority Area Only (By Zone) Basildon Leisure Household Survey Page 5 For White Young Green May 2008

Total Zone 1 Zones 2 & 5

Q18 Where do you or your household normally go for theatre / performing arts venues facilities? Those who visit the theatre or other performing arts venues, including music venues at Q17

London 23.2% 16 25.0% 9 21.2% 7 The Cliff's Pavillion, 11.6% 8 2.8% 1 21.2% 7 Southend-on-Sea Other outside District 5.8% 4 8.3% 3 3.0% 1 Towngate Theatre, St 5.8% 4 11.1% 4 0.0% 0 Martins Sqaure, Basildon London 4.3% 3 8.3% 3 0.0% 0 The Queens Theatre, 2.9% 2 5.6% 2 0.0% 0 Hornchurch Albert Hall, Hayes 1.4% 1 0.0% 0 3.0% 1 Chelmsford Civic Theatres, 1.4% 1 0.0% 0 3.0% 1 Fairfield Road, Chelmsford Other within District 1.4% 1 2.8% 1 0.0% 0 Rettendon Lodge, Wickford 1.4% 1 0.0% 0 3.0% 1 (Don't know / varies) 40.6% 28 36.1% 13 45.5% 15 Base: 69 36 33

Q19 How often do you or your household visit (THEATRE / PERFORMING ARTS VENUES AT Q18) ? Those who visit the theatre or other performing arts venues, including music venues at Q17

More than once a week 0.0% 0 0.0% 0 0.0% 0 Once a week 2.9% 2 2.8% 1 3.0% 1 Less than once a week, but 0.0% 0 0.0% 0 0.0% 0 more than once a fortnight Once a fortnight 2.9% 2 5.6% 2 0.0% 0 Less than once a fortnight, 1.4% 1 2.8% 1 0.0% 0 but more than once a month Less than once a month, but 7.2% 5 5.6% 2 9.1% 3 more than once every two months Once every two months 20.3% 14 19.4% 7 21.2% 7 Less often 60.9% 42 58.3% 21 63.6% 21 Other 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies / no 4.3% 3 5.6% 2 3.0% 1 pattern) Base: 69 36 33

Q20 How do you or your household normally travel to (THEATRE / PERFORMANCE VENUES AT Q18) ? Those who visit the theatre or other performing arts venues, including music venues at Q17

Car / van (as driver) 31.9% 22 25.0% 9 39.4% 13 Car / van (as passenger) 8.7% 6 13.9% 5 3.0% 1 Bus, minibus or coach 4.3% 3 0.0% 0 9.1% 3 Motorcycle, scooter or 0.0% 0 0.0% 0 0.0% 0 moped Walk 0.0% 0 0.0% 0 0.0% 0 Taxi 1.4% 1 2.8% 1 0.0% 0 Train 36.2% 25 36.1% 13 36.4% 12 Bicycle 0.0% 0 0.0% 0 0.0% 0 Other 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 17.4% 12 22.2% 8 12.1% 4 Base: 69 36 33

Q21 Do you or your household ever visit a public house or other drinking establishments?

Yes 51.3% 58 45.6% 31 60.0% 27 No 48.7% 55 54.4% 37 40.0% 18 Base: 113 68 45

Column %ges. 190508 NEMS market research Authority Area Only (By Zone) Basildon Leisure Household Survey Page 6 For White Young Green May 2008

Total Zone 1 Zones 2 & 5

Q22 Where do you or your household go most often for pubs / drinking establishments? Those who visit pubs / drinking establishments at Q21

Billericay town centre 31.0% 18 19.4% 6 44.4% 12 Basildon town centre 24.1% 14 41.9% 13 3.7% 1 Wickford town centre 12.1% 7 0.0% 0 25.9% 7 London 3.4% 2 3.2% 1 3.7% 1 Festival Leisure Park, 1.7% 1 3.2% 1 0.0% 0 Basildon Fobbing - country pubs 1.7% 1 3.2% 1 0.0% 0 Horndon-on-the-Hill - 1.7% 1 3.2% 1 0.0% 0 country pubs Dunstable 1.7% 1 3.2% 1 0.0% 0 Leintwardine - country pubs 1.7% 1 3.2% 1 0.0% 0 Rayleigh 1.7% 1 0.0% 0 3.7% 1 Holborn 1.7% 1 3.2% 1 0.0% 0 Chelmsford 1.7% 1 0.0% 0 3.7% 1 Upminster 1.7% 1 3.2% 1 0.0% 0 Colchester 1.7% 1 3.2% 1 0.0% 0 Southend-on-Sea 1.7% 1 0.0% 0 3.7% 1 (Don't know / varies) 10.3% 6 9.7% 3 11.1% 3 Base: 58 31 27

Q23 How often do you or your household visit (PUB / DRINKING ESTABLISHMENTS AT Q22) ? Those who visit pubs / drinking establishments at Q21

More than once a week 10.3% 6 12.9% 4 7.4% 2 Once a week 22.4% 13 29.0% 9 14.8% 4 Less than once a week, but 3.4% 2 3.2% 1 3.7% 1 more than once a fortnight Once a fortnight 12.1% 7 6.5% 2 18.5% 5 Less than once a fortnight, 13.8% 8 12.9% 4 14.8% 4 but more than once a month Less than once a month, but 3.4% 2 3.2% 1 3.7% 1 more than once every two months Once every two months 12.1% 7 16.1% 5 7.4% 2 Less often 20.7% 12 16.1% 5 25.9% 7 Other 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 1.7% 1 0.0% 0 3.7% 1 Base: 58 31 27

Q24 How do you or your household normally travel to (PUB / DRINKING ESTABLISHMENTS AT Q22) ? Those who visit pubs / drinking establishments at Q21

Car / van (as driver) 31.0% 18 32.3% 10 29.6% 8 Car / van (as passenger) 3.4% 2 6.5% 2 0.0% 0 Bus, minibus or coach 3.4% 2 3.2% 1 3.7% 1 Motorcycle, scooter or 0.0% 0 0.0% 0 0.0% 0 moped Walk 27.6% 16 22.6% 7 33.3% 9 Taxi 10.3% 6 6.5% 2 14.8% 4 Train 6.9% 4 6.5% 2 7.4% 2 Bicycle 1.7% 1 3.2% 1 0.0% 0 Other 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 15.5% 9 19.4% 6 11.1% 3 Base: 58 31 27

Q25 Do you or your household ever visit restaurants?

Yes 86.7% 98 83.8% 57 91.1% 41 No 13.3% 15 16.2% 11 8.9% 4 Base: 113 68 45

Column %ges. 190508 NEMS market research Authority Area Only (By Zone) Basildon Leisure Household Survey Page 7 For White Young Green May 2008

Total Zone 1 Zones 2 & 5

Q26 Where do you or your household normally visit for restaurants or to eat out? Those who visit restaurants at Q25

Basildon town centre 19.4% 19 28.1% 16 7.3% 3 Billericay town centre 18.4% 18 5.3% 3 36.6% 15 Festival Leisure Park, 11.2% 11 14.0% 8 7.3% 3 Basildon Wickford town centre 6.1% 6 1.8% 1 12.2% 5 Pitsea town centre 2.0% 2 3.5% 2 0.0% 0 Laindon town centre 1.0% 1 1.8% 1 0.0% 0 London 1.0% 1 1.8% 1 0.0% 0 Southend-on-Sea 1.0% 1 0.0% 0 2.4% 1 Leytonstone 1.0% 1 1.8% 1 0.0% 0 Dunstable 1.0% 1 1.8% 1 0.0% 0 Collingham - country pubs 1.0% 1 1.8% 1 0.0% 0 Turnpike Lane, Sutton 1.0% 1 1.8% 1 0.0% 0 (Don't know / varies) 35.7% 35 36.8% 21 34.1% 14 Base: 98 57 41

Q27 How often do you or your household visit… (RESTAURANT AT Q26) ? Those who visit restaurants at Q25

More than once a week 5.1% 5 3.5% 2 7.3% 3 Once a week 16.3% 16 12.3% 7 22.0% 9 Less than once a week, but 3.1% 3 3.5% 2 2.4% 1 more than once a fortnight Once a fortnight 17.3% 17 19.3% 11 14.6% 6 Less than once a fortnight, 23.5% 23 21.1% 12 26.8% 11 but more than once a month Less than once a month, but 9.2% 9 8.8% 5 9.8% 4 more than once every two months Once every two months 9.2% 9 8.8% 5 9.8% 4 Less often 14.3% 14 19.3% 11 7.3% 3 Other 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 2.0% 2 3.5% 2 0.0% 0 Base: 98 57 41

Q28 How do you or your household normally travel to (RESTAURANT AT Q26) ? Those who visit restaurants at Q25

Car / van (as driver) 50.0% 49 47.4% 27 53.7% 22 Car / van (as passenger) 18.4% 18 24.6% 14 9.8% 4 Bus, minibus or coach 1.0% 1 1.8% 1 0.0% 0 Motorcycle, scooter or 1.0% 1 1.8% 1 0.0% 0 moped Walk 10.2% 10 3.5% 2 19.5% 8 Taxi 2.0% 2 0.0% 0 4.9% 2 Train 6.1% 6 5.3% 3 7.3% 3 Bicycle 0.0% 0 0.0% 0 0.0% 0 Other 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 11.2% 11 15.8% 9 4.9% 2 Base: 98 57 41

Q29 Do you or your household ever visit nightclubs?

Yes 20.4% 23 20.6% 14 20.0% 9 No 79.6% 90 79.4% 54 80.0% 36 Base: 113 68 45

Column %ges. 190508 NEMS market research Authority Area Only (By Zone) Basildon Leisure Household Survey Page 8 For White Young Green May 2008

Total Zone 1 Zones 2 & 5

Q30 Where do you or your household normally go to a nightclub? Those who visit nightclubs at Q29

Chicago Rock Café, Festival 17.4% 4 21.4% 3 11.1% 1 Leisure Park, Basildon Lava (shortly will be 13.0% 3 7.1% 1 22.2% 2 renamed Liquid), Festival Leisure Park, Basildon Mayhem, Southend-on-Sea 8.7% 2 0.0% 0 22.2% 2 Jumping Jacks, Festival 8.7% 2 14.3% 2 0.0% 0 Leisure Park, Basildon The Sky Bar, Festival 4.3% 1 0.0% 0 11.1% 1 Leisure Park, Basildon Bonds (Renamed New York, 4.3% 1 7.1% 1 0.0% 0 New York), Festival Leisure Park, Basildon Other outside District 4.3% 1 7.1% 1 0.0% 0 Ignite (shortly will be 4.3% 1 7.1% 1 0.0% 0 renamed Envy), Festival Leisure Park, Basildon (Don't know / varies) 34.8% 8 35.7% 5 33.3% 3 Base: 23 14 9

Q31 How often do you or your household visit…(NIGHTCLUB AT Q30) ? Those who visit nightclubs at Q29

More than once a week 13.0% 3 21.4% 3 0.0% 0 Once a week 21.7% 5 21.4% 3 22.2% 2 Less than once a week, but 0.0% 0 0.0% 0 0.0% 0 more than once a fortnight Once a fortnight 26.1% 6 28.6% 4 22.2% 2 Less than once a fortnight, 8.7% 2 0.0% 0 22.2% 2 but more than once a month Less than once a month, but 13.0% 3 7.1% 1 22.2% 2 more than once every two months Once every two months 4.3% 1 0.0% 0 11.1% 1 Less often 13.0% 3 21.4% 3 0.0% 0 Other 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 0.0% 0 0.0% 0 0.0% 0 Base: 23 14 9

Q32 How do you or your household normally travel to… (NIGHTCLUB AT Q30) ? Those who visit nightclubs at Q29

Car / van (as driver) 8.7% 2 14.3% 2 0.0% 0 Car / van (as passenger) 4.3% 1 7.1% 1 0.0% 0 Bus, minibus or coach 0.0% 0 0.0% 0 0.0% 0 Motorcycle, scooter or 0.0% 0 0.0% 0 0.0% 0 moped Walk 8.7% 2 14.3% 2 0.0% 0 Taxi 52.2% 12 50.0% 7 55.6% 5 Train 8.7% 2 0.0% 0 22.2% 2 Bicycle 0.0% 0 0.0% 0 0.0% 0 Other 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 17.4% 4 14.3% 2 22.2% 2 Base: 23 14 9

Q33 Do you or your household ever visit museums / galleries ?

Yes 47.8% 54 44.1% 30 53.3% 24 No 52.2% 59 55.9% 38 46.7% 21 Base: 113 68 45

Column %ges. 190508 NEMS market research Authority Area Only (By Zone) Basildon Leisure Household Survey Page 9 For White Young Green May 2008

Total Zone 1 Zones 2 & 5

Q34 Where do you or your household normally go to a museum / gallery ? Those who visit museums / art galleries at Q33

London 42.6% 23 40.0% 12 45.8% 11 Other outside District 3.7% 2 3.3% 1 4.2% 1 (Don't know / varies) 53.7% 29 56.7% 17 50.0% 12 Base: 54 30 24

Q35 How often do you or your household visit… (MUSEUM / GALLERY AT Q34) ? Those who visit museums / art galleries at Q33

More than once a week 0.0% 0 0.0% 0 0.0% 0 Once a week 1.9% 1 0.0% 0 4.2% 1 Less than once a week, but 0.0% 0 0.0% 0 0.0% 0 more than once a fortnight Once a fortnight 0.0% 0 0.0% 0 0.0% 0 Less than once a fortnight, 1.9% 1 0.0% 0 4.2% 1 but more than once a month Less than once a month, but 3.7% 2 3.3% 1 4.2% 1 more than once every two months Once every two months 18.5% 10 16.7% 5 20.8% 5 Less often 74.1% 40 80.0% 24 66.7% 16 Other 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 0.0% 0 0.0% 0 0.0% 0 Base: 54 30 24

Q36 How do you or your household normally travel to… (MUSEUM / GALLERY AT Q34) ? Those who visit museums / art galleries at Q33

Car / van (as driver) 5.6% 3 6.7% 2 4.2% 1 Car / van (as passenger) 3.7% 2 3.3% 1 4.2% 1 Bus, minibus or coach 1.9% 1 3.3% 1 0.0% 0 Motorcycle, scooter or 0.0% 0 0.0% 0 0.0% 0 moped Walk 0.0% 0 0.0% 0 0.0% 0 Taxi 0.0% 0 0.0% 0 0.0% 0 Train 77.8% 42 76.7% 23 79.2% 19 Bicycle 0.0% 0 0.0% 0 0.0% 0 Other 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 11.1% 6 10.0% 3 12.5% 3 Base: 54 30 24

Q37 Do you or your household ever play Snooker?

Yes 12.4% 14 16.2% 11 6.7% 3 No 87.6% 99 83.8% 57 93.3% 42 Base: 113 68 45

Q38 Where do you or your household normally go to a play snooker? Those who play snooker at Q37

Q Bar Sports Bar, Times 28.6% 4 36.4% 4 0.0% 0 Square, Basildon Rileys Pool, Snooker & 21.4% 3 27.3% 3 0.0% 0 Poker Club, 23 Market Pavement, Basildon Basildon Snooker Club, 5 7.1% 1 9.1% 1 0.0% 0 High Pavement, Basildon Wickford Snooker Club, The 7.1% 1 0.0% 0 33.3% 1 Ladygate Centre, High St, Wickford Eddies Bowling and 7.1% 1 0.0% 0 33.3% 1 Snooker, Radfordway, Billericay (Don't know / varies) 28.6% 4 27.3% 3 33.3% 1 Base: 14 11 3

Column %ges. 190508 NEMS market research Authority Area Only (By Zone) Basildon Leisure Household Survey Page 10 For White Young Green May 2008

Total Zone 1 Zones 2 & 5

Q39 How often do you or your household visit…(SNOOKER HALL MENTIONED AT Q38) ? Those who play snooker at Q37

More than once a week 7.1% 1 9.1% 1 0.0% 0 Once a week 21.4% 3 18.2% 2 33.3% 1 Less than once a week, but 0.0% 0 0.0% 0 0.0% 0 more than once a fortnight Once a fortnight 7.1% 1 9.1% 1 0.0% 0 Less than once a fortnight, 21.4% 3 27.3% 3 0.0% 0 but more than once a month Less than once a month, but 7.1% 1 9.1% 1 0.0% 0 more than once in two months Once in two months 7.1% 1 0.0% 0 33.3% 1 Less often 14.3% 2 18.2% 2 0.0% 0 Other 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 14.3% 2 9.1% 1 33.3% 1 Base: 14 11 3

Q40 How do you or your household normally travel to… (SNOOKER HALL MENTIONED AT Q38) ? Those who play snooker at Q37

Car / van (as driver) 28.6% 4 27.3% 3 33.3% 1 Car / van (as passenger) 7.1% 1 0.0% 0 33.3% 1 Bus, minibus or coach 7.1% 1 9.1% 1 0.0% 0 Motorcycle, scooter or 0.0% 0 0.0% 0 0.0% 0 moped Walk 28.6% 4 27.3% 3 33.3% 1 Taxi 14.3% 2 18.2% 2 0.0% 0 Train 0.0% 0 0.0% 0 0.0% 0 Bicycle 0.0% 0 0.0% 0 0.0% 0 Other 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 14.3% 2 18.2% 2 0.0% 0 Base: 14 11 3

Q41 Do you or your household ever use Youth Facilities such as Clubs / Skateboard parks / Play centres, etc?

Yes 15.9% 18 14.7% 10 17.8% 8 No 84.1% 95 85.3% 58 82.2% 37 Base: 113 68 45

Q42 Where do you or your household normally go to visit a Youth Facility ? Those who visit youth facilities at Q42

Other outside District 22.2% 4 10.0% 1 37.5% 3 Party Man, Basildon 11.1% 2 10.0% 1 12.5% 1 Gloucester Park, Basildon 5.6% 1 10.0% 1 0.0% 0 Hannakins, Billericay 5.6% 1 0.0% 0 12.5% 1 Kids Kingdom, Southchurch 5.6% 1 10.0% 1 0.0% 0 Other within District 5.6% 1 10.0% 1 0.0% 0 Timberlog Youth Centre, 5.6% 1 10.0% 1 0.0% 0 195-197 Timberlog Lane, Basildon Vange Junior Youth Club, 5.6% 1 10.0% 1 0.0% 0 Vange Hill Drive, Basildon Scout Group, Lee Chapel 5.6% 1 10.0% 1 0.0% 0 South, Basildon (Don't know / varies) 27.8% 5 20.0% 2 37.5% 3 Base: 18 10 8

Column %ges. 190508 NEMS market research Authority Area Only (By Zone) Basildon Leisure Household Survey Page 11 For White Young Green May 2008

Total Zone 1 Zones 2 & 5

Q43 How often do you or your household visit…(YOUTH FACILITIES MENTIONED AT Q42) ? Those who visit youth facilities at Q42

More than once a week 22.2% 4 20.0% 2 25.0% 2 Once a week 22.2% 4 30.0% 3 12.5% 1 Less than once a week, but 0.0% 0 0.0% 0 0.0% 0 more than once a fortnight Once a fortnight 5.6% 1 10.0% 1 0.0% 0 Less than once a fortnight, 27.8% 5 30.0% 3 25.0% 2 but more than once a month Less than once a month, but 0.0% 0 0.0% 0 0.0% 0 more than once in two months Once in two months 5.6% 1 0.0% 0 12.5% 1 Less often 16.7% 3 10.0% 1 25.0% 2 Other 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 0.0% 0 0.0% 0 0.0% 0 Base: 18 10 8

Q44 How do you or your household normally travel to… (YOUTH FACILITIES MENTIONED AT Q42) ? Those who visit youth facilities at Q42

Car / van (as driver) 55.6% 10 40.0% 4 75.0% 6 Car / van (as passenger) 22.2% 4 40.0% 4 0.0% 0 Bus, minibus or coach 0.0% 0 0.0% 0 0.0% 0 Motorcycle, scooter or 0.0% 0 0.0% 0 0.0% 0 moped Walk 11.1% 2 20.0% 2 0.0% 0 Taxi 0.0% 0 0.0% 0 0.0% 0 Train 0.0% 0 0.0% 0 0.0% 0 Bicycle 5.6% 1 0.0% 0 12.5% 1 Other 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 5.6% 1 0.0% 0 12.5% 1 Base: 18 10 8

Q45 Do you or your household ever visit an Animal / Farm Centres / Zoos ?

Yes 43.4% 49 42.6% 29 44.4% 20 No 56.6% 64 57.4% 39 55.6% 25 Base: 113 68 45

Q46 Where do you or your household normally go to visit Animal / Farm Centres / Zoos ? Those who visit animal / farm centres / zoos at Q45

Colchester Zoo, Maldon 30.6% 15 27.6% 8 35.0% 7 Road, Stanway, Colchester Marsh Farm, South 12.2% 6 10.3% 3 15.0% 3 Woodham Ferrers Barleylands Farm, 10.2% 5 10.3% 3 10.0% 2 Barleylands Road, Billericay Tropical Wings Butterfly & 6.1% 3 6.9% 2 5.0% 1 Bird Garden, Four Acre Nurseries, Wickford Road, South Woodham Ferrers London Zoo 4.1% 2 6.9% 2 0.0% 0 Other within District 4.1% 2 6.9% 2 0.0% 0 Other outside District 4.1% 2 6.9% 2 0.0% 0 (Don't know / varies) 28.6% 14 24.1% 7 35.0% 7 Base: 49 29 20

Column %ges. 190508 NEMS market research Authority Area Only (By Zone) Basildon Leisure Household Survey Page 12 For White Young Green May 2008

Total Zone 1 Zones 2 & 5

Q47 How often do you or your household visit…(ANIMAL / FARM CENTRES / ZOOS MENTIONED AT Q46) ? Those who visit animal / farm centres / zoos at Q45

More than once a week 0.0% 0 0.0% 0 0.0% 0 Once a week 2.0% 1 0.0% 0 5.0% 1 Less than once a week, but 0.0% 0 0.0% 0 0.0% 0 more than once a fortnight Once a fortnight 2.0% 1 3.4% 1 0.0% 0 Less than once a fortnight, 4.1% 2 6.9% 2 0.0% 0 but more than once a month Less than once a month, but 6.1% 3 3.4% 1 10.0% 2 more than once in two months Once in two months 12.2% 6 13.8% 4 10.0% 2 Less often 69.4% 34 65.5% 19 75.0% 15 Other 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 4.1% 2 6.9% 2 0.0% 0 Base: 49 29 20

Q48 How do you or your household normally travel to… (ANIMAL / FARM CENTRES / ZOOS MENTIONED AT Q46) ? Those who visit animal / farm centres / zoos at Q45

Car / van (as driver) 71.4% 35 65.5% 19 80.0% 16 Car / van (as passenger) 16.3% 8 17.2% 5 15.0% 3 Bus, minibus or coach 2.0% 1 0.0% 0 5.0% 1 Motorcycle, scooter or 0.0% 0 0.0% 0 0.0% 0 moped Walk 2.0% 1 3.4% 1 0.0% 0 Taxi 0.0% 0 0.0% 0 0.0% 0 Train 6.1% 3 10.3% 3 0.0% 0 Bicycle 0.0% 0 0.0% 0 0.0% 0 Other 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 2.0% 1 3.4% 1 0.0% 0 Base: 49 29 20

Q49 Do you or your household ever visit Country Parks / Nature Reserves ?

Yes 56.6% 64 54.4% 37 60.0% 27 No 43.4% 49 45.6% 31 40.0% 18 Base: 113 68 45

Q50 Where do you or your household normally go to visit Country Parks / Nature Reserves ? Those who visit country parks / nature reserves at Q49

Wat Tyler Country Park, 23.4% 15 32.4% 12 11.1% 3 Pitsea Hall Lane, Pitsea Langdon Hills Country Park 14.1% 9 21.6% 8 3.7% 1 / Nature Reserve, Lower Dunton Road, Laindon Other outside District 9.4% 6 2.7% 1 18.5% 5 The Wick Country Park, Off 6.3% 4 0.0% 0 14.8% 4 Tresco Way, Wickford One Tree Hill Country Park, 3.1% 2 5.4% 2 0.0% 0 One Tree Hill, Laindon Thorndon Country Park, 3.1% 2 0.0% 0 7.4% 2 Brentwood Mill Meadows Nature 1.6% 1 0.0% 0 3.7% 1 Reserve, Greens Farm Lane, Billericay Norsey Wood, Outwood 1.6% 1 2.7% 1 0.0% 0 Common Rd, Billericay Westley Heights Country 1.6% 1 2.7% 1 0.0% 0 Park, Off Staneway, Laindon Queens Park Country Park, 1.6% 1 0.0% 0 3.7% 1 Rosebury Avenue, Billericay Weald Park Way, South 1.6% 1 0.0% 0 3.7% 1 Weald (Don't know / varies) 32.8% 21 32.4% 12 33.3% 9 Base: 64 37 27

Column %ges. 190508 NEMS market research Authority Area Only (By Zone) Basildon Leisure Household Survey Page 13 For White Young Green May 2008

Total Zone 1 Zones 2 & 5

Q51 How often do you or your household visit…(COUNTRY PARKS / NATURE RESERVES MENTIONED AT Q50) ? Those who visit country parks / nature reserves at Q49

More than once a week 14.1% 9 10.8% 4 18.5% 5 Once a week 10.9% 7 5.4% 2 18.5% 5 Less than once a week, but 0.0% 0 0.0% 0 0.0% 0 more than once a fortnight Once a fortnight 7.8% 5 8.1% 3 7.4% 2 Less than once a fortnight, 17.2% 11 21.6% 8 11.1% 3 but more than once a month Less than once a month, but 6.3% 4 5.4% 2 7.4% 2 more than once in two months Once in two months 12.5% 8 16.2% 6 7.4% 2 Less often 29.7% 19 29.7% 11 29.6% 8 Other 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 1.6% 1 2.7% 1 0.0% 0 Base: 64 37 27

Q52 How do you or your household normally travel to… (COUNTRY PARKS / NATURE RESERVES MENTIONED AT Q50) ? Those who visit country parks / nature reserves at Q49

Car / van (as driver) 51.6% 33 45.9% 17 59.3% 16 Car / van (as passenger) 15.6% 10 21.6% 8 7.4% 2 Bus, minibus or coach 0.0% 0 0.0% 0 0.0% 0 Motorcycle, scooter or 0.0% 0 0.0% 0 0.0% 0 moped Walk 21.9% 14 24.3% 9 18.5% 5 Taxi 0.0% 0 0.0% 0 0.0% 0 Train 1.6% 1 2.7% 1 0.0% 0 Bicycle 3.1% 2 2.7% 1 3.7% 1 Other 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 6.3% 4 2.7% 1 11.1% 3 Base: 64 37 27

Q53 Do you or your household ever visit Ice Rinks ?

Yes 16.8% 19 14.7% 10 20.0% 9 No 83.2% 94 85.3% 58 80.0% 36 Base: 113 68 45

Q54 Where do you or your household normally go to visit Ice Rinks ? Those who visit ice rinks at Q53

Riverside, Chelmsford 36.8% 7 30.0% 3 44.4% 4 Chelmsford 21.1% 4 20.0% 2 22.2% 2 Festival Leisure Park Ice 21.1% 4 30.0% 3 11.1% 1 Rink, Festival Leisure Park, Basildon Romford 5.3% 1 10.0% 1 0.0% 0 (Don't know / varies) 15.8% 3 10.0% 1 22.2% 2 Base: 19 10 9

Column %ges. 190508 NEMS market research Authority Area Only (By Zone) Basildon Leisure Household Survey Page 14 For White Young Green May 2008

Total Zone 1 Zones 2 & 5

Q55 How often do you or your household visit…(ICE RINKS MENTIONED AT Q54) ? Those who visit ice rinks at Q53

More than once a week 0.0% 0 0.0% 0 0.0% 0 Once a week 5.3% 1 0.0% 0 11.1% 1 Less than once a week, but 0.0% 0 0.0% 0 0.0% 0 more than once a fortnight Once a fortnight 0.0% 0 0.0% 0 0.0% 0 Less than once a fortnight, 5.3% 1 10.0% 1 0.0% 0 but more than once a month Less than once a month, but 0.0% 0 0.0% 0 0.0% 0 more than once in two months Once in two months 5.3% 1 0.0% 0 11.1% 1 Less often 78.9% 15 80.0% 8 77.8% 7 Other 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 5.3% 1 10.0% 1 0.0% 0 Base: 19 10 9

Q56 How do you or your household normally travel to… (ICE RINKS MENTIONED AT Q54) ? Those who visit ice rinks at Q53

Car / van (as driver) 47.4% 9 50.0% 5 44.4% 4 Car / van (as passenger) 21.1% 4 10.0% 1 33.3% 3 Bus, minibus or coach 10.5% 2 20.0% 2 0.0% 0 Motorcycle, scooter or 0.0% 0 0.0% 0 0.0% 0 moped Walk 5.3% 1 10.0% 1 0.0% 0 Taxi 0.0% 0 0.0% 0 0.0% 0 Train 10.5% 2 0.0% 0 22.2% 2 Bicycle 0.0% 0 0.0% 0 0.0% 0 Other 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 5.3% 1 10.0% 1 0.0% 0 Base: 19 10 9

Q57 Do you or your household ever visit Gardens / Historic Buildings ?

Yes 42.5% 48 42.6% 29 42.2% 19 No 57.5% 65 57.4% 39 57.8% 26 Base: 113 68 45

Q58 Where do you or your household normally go to visit Gardens / Historic Buildings ? Those who visit gardens / historic buldings at Q57

London 6.3% 3 6.9% 2 5.3% 1 Hyde Hall, East 6.3% 3 3.4% 1 10.5% 2 Hanningfield Other outside District 6.3% 3 3.4% 1 10.5% 2 (Don't know / varies) 77.1% 37 86.2% 25 63.2% 12 Base: 48 29 19

Q59 How often do you or your household visit…(GARDENS / HISTORIC BUILDINGS MENTIONED AT Q58) ? Those who visit gardens / historic buldings at Q57

More than once a week 0.0% 0 0.0% 0 0.0% 0 Once a week 2.1% 1 0.0% 0 5.3% 1 Less than once a week, but 0.0% 0 0.0% 0 0.0% 0 more than once a fortnight Once a fortnight 0.0% 0 0.0% 0 0.0% 0 Less than once a fortnight, 2.1% 1 0.0% 0 5.3% 1 but more than once a month Less than once a month, but 6.3% 3 3.4% 1 10.5% 2 more than once in two months Once in two months 14.6% 7 17.2% 5 10.5% 2 Less often 72.9% 35 79.3% 23 63.2% 12 Other 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 2.1% 1 0.0% 0 5.3% 1 Base: 48 29 19

Column %ges. 190508 NEMS market research Authority Area Only (By Zone) Basildon Leisure Household Survey Page 15 For White Young Green May 2008

Total Zone 1 Zones 2 & 5

Q60 How do you or your household normally travel to… (GARDENS / HISTORIC BUILDINGS MENTIONED AT Q58) ? Those who visit gardens / historic buldings at Q57

Car / van (as driver) 66.7% 32 65.5% 19 68.4% 13 Car / van (as passenger) 12.5% 6 17.2% 5 5.3% 1 Bus, minibus or coach 4.2% 2 0.0% 0 10.5% 2 Motorcycle, scooter or 0.0% 0 0.0% 0 0.0% 0 moped Walk 2.1% 1 0.0% 0 5.3% 1 Taxi 0.0% 0 0.0% 0 0.0% 0 Train 10.4% 5 10.3% 3 10.5% 2 Bicycle 0.0% 0 0.0% 0 0.0% 0 Other 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 4.2% 2 6.9% 2 0.0% 0 Base: 48 29 19

Q61 Do you or your household ever visit / use any other leisure facilities not already mentioned ?

Yes 18.6% 21 17.6% 12 20.0% 9 No 81.4% 92 82.4% 56 80.0% 36 Base: 113 68 45

Q62 Where do you or your household normally go to visit / use these other facilities ? Those who visit other facilities at Q61

Basildon District 42.9% 9 41.7% 5 44.4% 4 Other outside District 38.1% 8 33.3% 4 44.4% 4 (Don't know / varies) 19.0% 4 25.0% 3 11.1% 1 Base: 21 12 9

Q63 How often do you or your household visit / use… (FACILITIES MENTIONED AT Q62) ? Those who visit other facilities at Q61

More than once a week 38.1% 8 33.3% 4 44.4% 4 Once a week 14.3% 3 8.3% 1 22.2% 2 Less than once a week, but 0.0% 0 0.0% 0 0.0% 0 more than once a fortnight Once a fortnight 14.3% 3 16.7% 2 11.1% 1 Less than once a fortnight, 9.5% 2 8.3% 1 11.1% 1 but more than once a month Less than once a month, but 4.8% 1 8.3% 1 0.0% 0 more than once in two months Once in two months 9.5% 2 8.3% 1 11.1% 1 Less often 9.5% 2 16.7% 2 0.0% 0 Other 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 0.0% 0 0.0% 0 0.0% 0 Base: 21 12 9

Q64 How do you or your household normally travel to… (FACILITIES MENTIONED AT Q62) ? Those who visit other facilities at Q61

Car / van (as driver) 57.1% 12 41.7% 5 77.8% 7 Car / van (as passenger) 14.3% 3 16.7% 2 11.1% 1 Bus, minibus or coach 0.0% 0 0.0% 0 0.0% 0 Motorcycle, scooter or 4.8% 1 8.3% 1 0.0% 0 moped Walk 9.5% 2 8.3% 1 11.1% 1 Taxi 0.0% 0 0.0% 0 0.0% 0 Train 4.8% 1 8.3% 1 0.0% 0 Bicycle 4.8% 1 8.3% 1 0.0% 0 Other 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 4.8% 1 8.3% 1 0.0% 0 Base: 21 12 9

Column %ges. 190508 NEMS market research Authority Area Only (By Zone) Basildon Leisure Household Survey Page 16 For White Young Green May 2008

Total Zone 1 Zones 2 & 5

Q65 Which leisure facilities would you like to see more of in the Basildon district ?

Ice Rink 11.5% 13 13.2% 9 8.9% 4 Swimming pool 11.5% 13 8.8% 6 15.6% 7 Other 8.0% 9 10.3% 7 4.4% 2 Youth club / centre 6.2% 7 4.4% 3 8.9% 4 Childrens play area 5.3% 6 2.9% 2 8.9% 4 Music venues and events 4.4% 5 5.9% 4 2.2% 1 Cinema 4.4% 5 4.4% 3 4.4% 2 Bars / pubs 3.5% 4 0.0% 0 8.9% 4 Cycle paths and facilities 2.7% 3 1.5% 1 4.4% 2 Health and Fitness (Gym) 2.7% 3 1.5% 1 4.4% 2 Restaurants 2.7% 3 1.5% 1 4.4% 2 Skate park 2.7% 3 1.5% 1 4.4% 2 Community centre 1.8% 2 0.0% 0 4.4% 2 Bowling Alley 1.8% 2 0.0% 0 4.4% 2 Sports grounds i.e. football 1.8% 2 0.0% 0 4.4% 2 pitches / cricket grounds Karting 1.8% 2 1.5% 1 2.2% 1 Parks and open spaces 0.9% 1 0.0% 0 2.2% 1 (None) 35.4% 40 41.2% 28 26.7% 12 (Don't know) 16.8% 19 17.6% 12 15.6% 7 Base: 113 68 45

Mean Score: (2 = Very Good, 1 = Good, 0 = Average, -1 = Poor)

Q66 How would you rate the current level of leisure facilities in the Basildon district ?

Very Good 15.9% 18 22.1% 15 6.7% 3 Good 38.1% 43 35.3% 24 42.2% 19 Average 24.8% 28 19.1% 13 33.3% 15 Poor 10.6% 12 13.2% 9 6.7% 3 (Don’t know) 10.6% 12 10.3% 7 11.1% 5 Mean: 0.66 0.74 0.55 Base: 113 68 45

Mean: (£)

Q67 How much do you or your household currently spend on leisure facilities in a typical week

Less than £10 12.4% 14 10.3% 7 15.6% 7 £10 - £19 14.2% 16 17.6% 12 8.9% 4 £20 - £29 9.7% 11 10.3% 7 8.9% 4 £30 - £39 8.0% 9 5.9% 4 11.1% 5 £40 - £49 2.7% 3 2.9% 2 2.2% 1 £50 - £59 11.5% 13 8.8% 6 15.6% 7 £60 - £69 2.7% 3 2.9% 2 2.2% 1 £70 - £79 2.7% 3 1.5% 1 4.4% 2 £80 - £89 0.0% 0 0.0% 0 0.0% 0 £90 - £99 0.0% 0 0.0% 0 0.0% 0 £100 - £124 4.4% 5 7.4% 5 0.0% 0 £125 - £149 0.0% 0 0.0% 0 0.0% 0 £150 - £174 0.9% 1 1.5% 1 0.0% 0 £175 - £199 0.0% 0 0.0% 0 0.0% 0 £200 - £249 0.9% 1 1.5% 1 0.0% 0 £250 or more 0.0% 0 0.0% 0 0.0% 0 Nothing 9.7% 11 10.3% 7 8.9% 4 (Don't know) 20.4% 23 19.1% 13 22.2% 10 Mean: 35.4 39.2 29.5 Base: 113 68 45

Column %ges. 190508 NEMS market research Authority Area Only (By Zone) Basildon Leisure Household Survey Page 17 For White Young Green May 2008

Total Zone 1 Zones 2 & 5

Mean: (£)

Q68 How much would you or your household be prepared to spend on leisure facilities in a typical week

Less than £10 4.4% 5 5.9% 4 2.2% 1 £10 - £19 11.5% 13 10.3% 7 13.3% 6 £20 - £29 8.9% 10 8.8% 6 8.9% 4 £30 - £39 8.0% 9 7.4% 5 8.9% 4 £40 - £49 5.3% 6 4.4% 3 6.7% 3 £50 - £59 15.0% 17 13.2% 9 17.8% 8 £60 - £69 0.9% 1 1.5% 1 0.0% 0 £70 - £79 1.8% 2 1.5% 1 2.2% 1 £80 - £89 0.9% 1 0.0% 0 2.2% 1 £90 - £99 0.0% 0 0.0% 0 0.0% 0 £100 - £124 4.4% 5 4.4% 3 4.4% 2 £125 - £149 0.0% 0 0.0% 0 0.0% 0 £150 - £174 1.8% 2 2.9% 2 0.0% 0 £175 - £199 0.0% 0 0.0% 0 0.0% 0 £200 - £249 0.9% 1 1.5% 1 0.0% 0 £250 or more 0.0% 0 0.0% 0 0.0% 0 Nothing 4.4% 5 4.4% 3 4.4% 2 (Don't know) 31.9% 36 33.8% 23 28.9% 13 Mean: 42.8 45.8 38.7 Base: 113 68 45

Q69 What would make you or your household use leisure facilities more / more often ?

Cheaper admission fees 18.6% 21 20.6% 14 15.6% 7 Better transport 14.2% 16 16.2% 11 11.1% 5 More publicity / promotion 3.5% 4 4.4% 3 2.2% 1 More local facilities 15.0% 17 14.7% 10 15.6% 7 Revised opening hours 2.7% 3 2.9% 2 2.2% 1 Disabled access 0.9% 1 1.5% 1 0.0% 0 Crèche / childcare 1.8% 2 2.9% 2 0.0% 0 Reduced parking fees 0.0% 0 0.0% 0 0.0% 0 More family activities 8.0% 9 2.9% 2 15.6% 7 Improve the range of 10.6% 12 10.3% 7 11.1% 5 activities Improve building 0.0% 0 0.0% 0 0.0% 0 maintenance Improve the quality of the 1.8% 2 1.5% 1 2.2% 1 services More time 5.3% 6 7.4% 5 2.2% 1 Other 6.2% 7 7.4% 5 4.4% 2 More children's facilities 4.4% 5 4.4% 3 4.4% 2 Closer to home 0.9% 1 0.0% 0 2.2% 1 (None) 20.4% 23 22.1% 15 17.8% 8 (Don't know) 14.2% 16 14.7% 10 13.3% 6 Base: 113 68 45

GEN Gender of respondent:

Male 41.6% 47 42.6% 29 40.0% 18 Female 58.4% 66 57.4% 39 60.0% 27 Base: 113 68 45

AGE Age of respondent:

18 - 24 years 10.6% 12 8.8% 6 13.3% 6 25 - 34 years 10.6% 12 13.2% 9 6.7% 3 35 - 44 years 23.9% 27 22.1% 15 26.7% 12 45 - 54 years 23.0% 26 23.5% 16 22.2% 10 55 - 64 years 7.1% 8 10.3% 7 2.2% 1 65+ 24.8% 28 22.1% 15 28.9% 13 (Refused) 0.0% 0 0.0% 0 0.0% 0 Base: 113 68 45

Column %ges. 190508 NEMS market research Authority Area Only (By Zone) Basildon Leisure Household Survey Page 18 For White Young Green May 2008

Total Zone 1 Zones 2 & 5

SEG Socio Economic Grouping

A 6.2% 7 5.9% 4 6.7% 3 B 14.2% 16 8.8% 6 22.2% 10 C1 31.9% 36 29.4% 20 35.6% 16 C2 11.5% 13 8.8% 6 15.6% 7 D 23.0% 26 33.8% 23 6.7% 3 E 7.1% 8 8.8% 6 4.4% 2 (Refused) 6.2% 7 4.4% 3 8.9% 4 Base: 113 68 45

ADU How many adults, including yourself, live in your household (16 years and above)?

One 21.2% 24 19.1% 13 24.4% 11 Two 45.1% 51 45.6% 31 44.4% 20 Three 15.0% 17 19.1% 13 8.9% 4 Four 13.3% 15 11.8% 8 15.6% 7 Five 1.8% 2 0.0% 0 4.4% 2 Six or more 0.0% 0 0.0% 0 0.0% 0 (Refused) 3.5% 4 4.4% 3 2.2% 1 Base: 113 68 45

CHI How many children live in your household, aged 15 years and under?

None 64.6% 73 67.6% 46 60.0% 27 One 14.2% 16 14.7% 10 13.3% 6 Two 14.2% 16 8.8% 6 22.2% 10 Three 2.7% 3 2.9% 2 2.2% 1 Four 0.9% 1 1.5% 1 0.0% 0 Five 0.0% 0 0.0% 0 0.0% 0 Six or more 0.0% 0 0.0% 0 0.0% 0 (Refused) 3.5% 4 4.4% 3 2.2% 1 Base: 113 68 45

CAR How many cars does your household own or have the use of?

None 7.1% 8 8.8% 6 4.4% 2 One 42.5% 48 45.6% 31 37.8% 17 Two 32.7% 37 26.5% 18 42.2% 19 Three or more 13.3% 15 13.2% 9 13.3% 6 (Refused) 4.4% 5 5.9% 4 2.2% 1 Base: 113 68 45

ZONE Zone

Zone 1 60.2% 68100.0% 68 0.0% 0 Zone 2 17.7% 20 0.0% 0 44.4% 20 Zone 3 0.0% 0 0.0% 0 0.0% 0 Zone 4 0.0% 0 0.0% 0 0.0% 0 Zone 5 22.1% 25 0.0% 0 55.6% 25 Base: 113 68 45

Column %ges. 190508 NEMS market research Authority Area Only (By Zone) Basildon Leisure Household Survey Page 19 For White Young Green May 2008

Total Zone 1 Zones 2 & 5

QUOTA Postcode Sector:

CM111 2.7% 3 0.0% 0 6.7% 3 CM112 6.2% 7 0.0% 0 15.6% 7 CM120 8.0% 9 0.0% 0 20.0% 9 CM129 5.3% 6 0.0% 0 13.3% 6 CM131 0.0% 0 0.0% 0 0.0% 0 CM133 0.0% 0 0.0% 0 0.0% 0 CM3 5 0.0% 0 0.0% 0 0.0% 0 CM3 7 0.0% 0 0.0% 0 0.0% 0 CM3 8 0.0% 0 0.0% 0 0.0% 0 CM4 9 0.0% 0 0.0% 0 0.0% 0 RM143 0.0% 0 0.0% 0 0.0% 0 RM155 0.0% 0 0.0% 0 0.0% 0 RM156 0.0% 0 0.0% 0 0.0% 0 RM162 0.0% 0 0.0% 0 0.0% 0 RM163 0.0% 0 0.0% 0 0.0% 0 RM164 0.0% 0 0.0% 0 0.0% 0 RM166 0.0% 0 0.0% 0 0.0% 0 RM175 0.0% 0 0.0% 0 0.0% 0 RM176 0.0% 0 0.0% 0 0.0% 0 RM187 0.0% 0 0.0% 0 0.0% 0 RM188 0.0% 0 0.0% 0 0.0% 0 RM203 0.0% 0 0.0% 0 0.0% 0 RM204 0.0% 0 0.0% 0 0.0% 0 SS117 1.8% 2 0.0% 0 4.4% 2 SS118 5.3% 6 0.0% 0 13.3% 6 SS120 4.4% 5 0.0% 0 11.1% 5 SS129 6.2% 7 0.0% 0 15.6% 7 SS131 5.3% 6 8.8% 6 0.0% 0 SS132 3.5% 4 5.9% 4 0.0% 0 SS133 4.4% 5 7.4% 5 0.0% 0 SS141 5.3% 6 8.8% 6 0.0% 0 SS142 6.2% 7 10.3% 7 0.0% 0 SS143 2.7% 3 4.4% 3 0.0% 0 SS154 2.7% 3 4.4% 3 0.0% 0 SS155 9.7% 11 16.2% 11 0.0% 0 SS156 4.4% 5 7.4% 5 0.0% 0 SS164 6.2% 7 10.3% 7 0.0% 0 SS165 5.3% 6 8.8% 6 0.0% 0 SS166 4.4% 5 7.4% 5 0.0% 0 SS170 0.0% 0 0.0% 0 0.0% 0 SS177 0.0% 0 0.0% 0 0.0% 0 SS178 0.0% 0 0.0% 0 0.0% 0 SS179 0.0% 0 0.0% 0 0.0% 0 SS5 4 0.0% 0 0.0% 0 0.0% 0 SS5 5 0.0% 0 0.0% 0 0.0% 0 SS5 6 0.0% 0 0.0% 0 0.0% 0 SS6 7 0.0% 0 0.0% 0 0.0% 0 SS6 8 0.0% 0 0.0% 0 0.0% 0 SS6 9 0.0% 0 0.0% 0 0.0% 0 SS7 1 0.0% 0 0.0% 0 0.0% 0 SS7 2 0.0% 0 0.0% 0 0.0% 0 SS7 3 0.0% 0 0.0% 0 0.0% 0 SS7 4 0.0% 0 0.0% 0 0.0% 0 SS7 5 0.0% 0 0.0% 0 0.0% 0 SS8 0 0.0% 0 0.0% 0 0.0% 0 SS8 7 0.0% 0 0.0% 0 0.0% 0 SS8 8 0.0% 0 0.0% 0 0.0% 0 SS8 9 0.0% 0 0.0% 0 0.0% 0 Base: 113 68 45

Column %ges. 190508 NEMS market research By Demographics (Authority Area) Basildon Leisure Household Survey Page 1 For White Young Green May 2008

Total Male Female 18 to 34 35 to 54 55+ ABC1 C2DE Car in hhold

Q01 Do you or your household ever visit the cinema?

Yes 65.5% 74 61.7% 29 68.2% 45 79.2% 19 77.4% 41 38.9% 14 71.2% 42 55.3% 26 68.0% 68 No 34.5% 39 38.3% 18 31.8% 21 20.8% 5 22.6% 12 61.1% 22 28.8% 17 44.7% 21 32.0% 32 Base: 113 47 66 24 53 36 59 47 100

Q02 Where do you or your household normally go to the cinema? Those who visit the cinema at Q01

Empire Cinema, Festival 93.2% 69 96.6% 28 91.1% 41 94.7% 18 92.7% 38 92.9% 13 90.5% 38100.0% 26 94.1% 64 Leisure Park, Basildon Odeon, The Broadway, 1.4% 1 3.4% 1 0.0% 0 5.3% 1 0.0% 0 0.0% 0 2.4% 1 0.0% 0 1.5% 1 London Road, Southend-on-Sea Other outside District 1.4% 1 0.0% 0 2.2% 1 0.0% 0 0.0% 0 7.1% 1 2.4% 1 0.0% 0 1.5% 1 (Don't know / varies) 4.1% 3 0.0% 0 6.7% 3 0.0% 0 7.3% 3 0.0% 0 4.8% 2 0.0% 0 2.9% 2 Base: 74 29 45 19 41 14 42 26 68

Q03 How often do you or your household visit... (CINEMA MENTIONED AT Q02) ? Those who visit the cinema at Q01

More than once a week 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Once a week 8.1% 6 10.3% 3 6.7% 3 10.5% 2 9.8% 4 0.0% 0 9.5% 4 7.7% 2 8.8% 6 Less than once a week, but 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 more than once a fortnight Once a fortnight 8.1% 6 10.3% 3 6.7% 3 26.3% 5 2.4% 1 0.0% 0 9.5% 4 3.8% 1 8.8% 6 Less than once a fortnight, 20.3% 15 20.7% 6 20.0% 9 26.3% 5 19.5% 8 14.3% 2 23.8% 10 15.4% 4 22.1% 15 but more than once a month Less than once a month, but 10.8% 8 17.2% 5 6.7% 3 15.8% 3 7.3% 3 14.3% 2 9.5% 4 11.5% 3 8.8% 6 more than once every two months Once every two months 20.3% 15 13.8% 4 24.4% 11 15.8% 3 22.0% 9 21.4% 3 19.0% 8 23.1% 6 22.1% 15 Less often 29.7% 22 24.1% 7 33.3% 15 5.3% 1 34.1% 14 50.0% 7 26.2% 11 38.5% 10 27.9% 19 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies / no 2.7% 2 3.4% 1 2.2% 1 0.0% 0 4.9% 2 0.0% 0 2.4% 1 0.0% 0 1.5% 1 pattern) Base: 74 29 45 19 41 14 42 26 68

Q04 How do you or your household normally travel to... (CINEMA MENTIONED AT Q02) ? Those who visit the cinema at Q01

Car / van (as driver) 55.4% 41 65.5% 19 48.9% 22 47.4% 9 53.7% 22 71.4% 10 64.3% 27 50.0% 13 58.8% 40 Car / van (as passenger) 23.0% 17 10.3% 3 31.1% 14 15.8% 3 26.8% 11 21.4% 3 14.3% 6 26.9% 7 19.1% 13 Bus, minibus or coach 1.4% 1 0.0% 0 2.2% 1 5.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 1 Motorcycle, scooter or 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 moped Walk 4.1% 3 10.3% 3 0.0% 0 10.5% 2 2.4% 1 0.0% 0 2.4% 1 7.7% 2 4.4% 3 Taxi 1.4% 1 0.0% 0 2.2% 1 0.0% 0 0.0% 0 7.1% 1 0.0% 0 3.8% 1 0.0% 0 Train 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bicycle 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 14.9% 11 13.8% 4 15.6% 7 21.1% 4 17.1% 7 0.0% 0 19.0% 8 11.5% 3 16.2% 11 Base: 74 29 45 19 41 14 42 26 68

Q05 Do you or your household ever participate in health and fitness activities ? By that I mean for example going to the gym, swimming, playing squash, football, rugby etc, i.e. participating in rather than just spectating.

Yes 58.4% 66 57.4% 27 59.1% 39 75.0% 18 66.0% 35 36.1% 13 66.1% 39 53.2% 25 65.0% 65 No 41.6% 47 42.6% 20 40.9% 27 25.0% 6 34.0% 18 63.9% 23 33.9% 20 46.8% 22 35.0% 35 Base: 113 47 66 24 53 36 59 47 100

Column %ges. 190508 NEMS market research By Demographics (Authority Area) Basildon Leisure Household Survey Page 2 For White Young Green May 2008

Total Male Female 18 to 34 35 to 54 55+ ABC1 C2DE Car in hhold

Q06 Where do you or your household normally go for health and fitness facilities ? Those who visit health & fitness facilities at Q05

David Lloyd, Festival 16.7% 11 18.5% 5 15.4% 6 27.8% 5 17.1% 6 0.0% 0 17.9% 7 12.0% 3 16.9% 11 Leisure Park, Basildon Fitness First, Festival Leisure 7.6% 5 14.8% 4 2.6% 1 11.1% 2 2.9% 1 15.4% 2 7.7% 3 8.0% 2 7.7% 5 Park, Basildon Leisure facility within 6.1% 4 3.7% 1 7.7% 3 5.6% 1 5.7% 2 7.7% 1 5.1% 2 8.0% 2 6.2% 4 district LA Fitness, Radford Way, 4.5% 3 7.4% 2 2.6% 1 5.6% 1 5.7% 2 0.0% 0 5.1% 2 4.0% 1 4.6% 3 Billericay Basildon Sports Centre, 4.5% 3 3.7% 1 5.1% 2 0.0% 0 8.6% 3 0.0% 0 2.6% 1 8.0% 2 4.6% 3 Nethermayne, Basildon Pulse Fitness Centre, 4.5% 3 7.4% 2 2.6% 1 5.6% 1 5.7% 2 0.0% 0 2.6% 1 8.0% 2 4.6% 3 Gloucester Park Pool, Broadmayne, Basildon Stock Brook Manor Country 4.5% 3 0.0% 0 7.7% 3 0.0% 0 8.6% 3 0.0% 0 5.1% 2 4.0% 1 4.6% 3 Club, Billericay Billericay Sports and Fitness 3.0% 2 7.4% 2 0.0% 0 0.0% 0 2.9% 1 7.7% 1 5.1% 2 0.0% 0 3.1% 2 Centre, School Road, Billericay General leisure outside 3.0% 2 0.0% 0 5.1% 2 5.6% 1 2.9% 1 0.0% 0 5.1% 2 0.0% 0 3.1% 2 district Swimming pool inside 3.0% 2 3.7% 1 2.6% 1 0.0% 0 2.9% 1 7.7% 1 5.1% 2 0.0% 0 3.1% 2 district Club Kingswood, Clay Hill 3.0% 2 7.4% 2 0.0% 0 5.6% 1 0.0% 0 7.7% 1 2.6% 1 4.0% 1 3.1% 2 Lane, Basildon General leisure within 3.0% 2 0.0% 0 5.1% 2 0.0% 0 5.7% 2 0.0% 0 2.6% 1 4.0% 1 3.1% 2 district Hannakins Farm Leisure 1.5% 1 0.0% 0 2.6% 1 0.0% 0 0.0% 0 7.7% 1 0.0% 0 4.0% 1 1.5% 1 Centre, Hannakins Farm, Rosebay Avenue, Billericay Leisure Centre, Rayleigh 1.5% 1 0.0% 0 2.6% 1 0.0% 0 2.9% 1 0.0% 0 0.0% 0 4.0% 1 1.5% 1 Leisure facility outside 1.5% 1 3.7% 1 0.0% 0 0.0% 0 0.0% 0 7.7% 1 0.0% 0 4.0% 1 1.5% 1 district Runnymede Chase, Benfleet 1.5% 1 0.0% 0 2.6% 1 0.0% 0 2.9% 1 0.0% 0 2.6% 1 0.0% 0 1.5% 1 Wickford Health Club, 23 1.5% 1 0.0% 0 2.6% 1 0.0% 0 2.9% 1 0.0% 0 2.6% 1 0.0% 0 1.5% 1 Appletree Way, Wickford Agila Health Club, 21 1.5% 1 3.7% 1 0.0% 0 5.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 1 Bebingdon Close, Billericay Swimming pool outside 1.5% 1 3.7% 1 0.0% 0 5.6% 1 0.0% 0 0.0% 0 2.6% 1 0.0% 0 1.5% 1 district Pitsea Leisure Centre, 1.5% 1 0.0% 0 2.6% 1 5.6% 1 0.0% 0 0.0% 0 0.0% 0 4.0% 1 1.5% 1 Northlands Pavement, Pitsea (Don't know / varies) 24.2% 16 14.8% 4 30.8% 12 16.7% 3 22.9% 8 38.5% 5 25.6% 10 24.0% 6 23.1% 15 Base: 66 27 39 18 35 13 39 25 65

Q07 How often do you or your household visit …. (HEALTH & FITNESS FACILITY MENTIONED AT Q06) ? Those who visit health & fitness facilities at Q05

More than once a week 48.5% 32 44.4% 12 51.3% 20 44.4% 8 48.6% 17 53.8% 7 48.7% 19 52.0% 13 49.2% 32 Once a week 37.9% 25 40.7% 11 35.9% 14 44.4% 8 34.3% 12 38.5% 5 35.9% 14 40.0% 10 36.9% 24 Less than once a week, but 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 more than once a fortnight Once a fortnight 4.5% 3 3.7% 1 5.1% 2 5.6% 1 2.9% 1 7.7% 1 7.7% 3 0.0% 0 4.6% 3 Less than once a fortnight, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 but more than once a month Less than once a month, but 1.5% 1 0.0% 0 2.6% 1 0.0% 0 2.9% 1 0.0% 0 2.6% 1 0.0% 0 1.5% 1 more than once every two months Once every two months 3.0% 2 3.7% 1 2.6% 1 0.0% 0 5.7% 2 0.0% 0 2.6% 1 4.0% 1 3.1% 2 Less often 3.0% 2 3.7% 1 2.6% 1 5.6% 1 2.9% 1 0.0% 0 0.0% 0 4.0% 1 3.1% 2 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies / no 1.5% 1 3.7% 1 0.0% 0 0.0% 0 2.9% 1 0.0% 0 2.6% 1 0.0% 0 1.5% 1 pattern) Base: 66 27 39 18 35 13 39 25 65

Column %ges. 190508 NEMS market research By Demographics (Authority Area) Basildon Leisure Household Survey Page 3 For White Young Green May 2008

Total Male Female 18 to 34 35 to 54 55+ ABC1 C2DE Car in hhold

Q08 How do you or your household normally travel to …. (HEALTH & FITNESS FACILITY MENTIONED AT Q06) ? Those who visit health & fitness facilities at Q05

Car / van (as driver) 69.7% 46 74.1% 20 66.7% 26 72.2% 13 65.7% 23 76.9% 10 66.7% 26 76.0% 19 70.8% 46 Car / van (as passenger) 9.1% 6 3.7% 1 12.8% 5 5.6% 1 8.6% 3 15.4% 2 7.7% 3 8.0% 2 7.7% 5 Bus, minibus or coach 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Motorcycle, scooter or 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 moped Walk 13.6% 9 22.2% 6 7.7% 3 11.1% 2 17.1% 6 7.7% 1 15.4% 6 12.0% 3 13.8% 9 Taxi 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Train 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bicycle 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 7.6% 5 0.0% 0 12.8% 5 11.1% 2 8.6% 3 0.0% 0 10.3% 4 4.0% 1 7.7% 5 Base: 66 27 39 18 35 13 39 25 65

Q09 Do you or your household ever participate in ten pin bowling?

Yes 37.2% 42 25.5% 12 45.5% 30 45.8% 11 50.9% 27 11.1% 4 42.4% 25 31.9% 15 39.0% 39 No 62.8% 71 74.5% 35 54.5% 36 54.2% 13 49.1% 26 88.9% 32 57.6% 34 68.1% 32 61.0% 61 Base: 113 47 66 24 53 36 59 47 100

Q10 Where do you or your household normally go for ten pin bowling facilities? Those who visit ten pin bowling facilities at Q09

Hollywood Bowl, Festival 78.6% 33 91.7% 11 73.3% 22 72.7% 8 88.9% 24 25.0% 1 80.0% 20 80.0% 12 82.1% 32 Way, Festival Leisure Park, Basildon Basildon Bowl & Quasar, 3 11.9% 5 0.0% 0 16.7% 5 18.2% 2 3.7% 1 50.0% 2 8.0% 2 13.3% 2 10.3% 4 High Pavement, Basildon Eddies, Radford Way, 4.8% 2 0.0% 0 6.7% 2 0.0% 0 7.4% 2 0.0% 0 8.0% 2 0.0% 0 5.1% 2 Billericay (Don't know / varies) 4.8% 2 8.3% 1 3.3% 1 9.1% 1 0.0% 0 25.0% 1 4.0% 1 6.7% 1 2.6% 1 Base: 42 12 30 11 27 4 25 15 39

Q11 How often do you or your household visit... (BOWLING FACILITIES AT Q10) ? Those who visit ten pin bowling facilities at Q09

More than once a week 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Once a week 2.4% 1 0.0% 0 3.3% 1 0.0% 0 0.0% 0 25.0% 1 0.0% 0 0.0% 0 0.0% 0 Less than once a week, but 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 more than once a fortnight Once a fortnight 2.4% 1 8.3% 1 0.0% 0 9.1% 1 0.0% 0 0.0% 0 4.0% 1 0.0% 0 2.6% 1 Less than once a fortnight, 9.5% 4 0.0% 0 13.3% 4 9.1% 1 7.4% 2 25.0% 1 8.0% 2 13.3% 2 10.3% 4 but more than once a month Less than once a month, but 9.5% 4 8.3% 1 10.0% 3 9.1% 1 11.1% 3 0.0% 0 16.0% 4 0.0% 0 10.3% 4 more than once every two months Once every two months 16.7% 7 16.7% 2 16.7% 5 9.1% 1 18.5% 5 25.0% 1 8.0% 2 33.3% 5 17.9% 7 Less often 57.1% 24 66.7% 8 53.3% 16 63.6% 7 63.0% 17 0.0% 0 64.0% 16 46.7% 7 59.0% 23 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies / no 2.4% 1 0.0% 0 3.3% 1 0.0% 0 0.0% 0 25.0% 1 0.0% 0 6.7% 1 0.0% 0 pattern) Base: 42 12 30 11 27 4 25 15 39

Q12 How do you or your household normally travel to... (BOWLING FACILITIES AT Q10) ? Those who visit ten pin bowling facilities at Q09

Car / van (as driver) 50.0% 21 66.7% 8 43.3% 13 36.4% 4 59.3% 16 25.0% 1 52.0% 13 53.3% 8 53.8% 21 Car / van (as passenger) 28.6% 12 16.7% 2 33.3% 10 18.2% 2 29.6% 8 50.0% 2 28.0% 7 20.0% 3 25.6% 10 Bus, minibus or coach 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Motorcycle, scooter or 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 moped Walk 2.4% 1 8.3% 1 0.0% 0 9.1% 1 0.0% 0 0.0% 0 0.0% 0 6.7% 1 2.6% 1 Taxi 4.8% 2 0.0% 0 6.7% 2 9.1% 1 0.0% 0 25.0% 1 0.0% 0 13.3% 2 2.6% 1 Train 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bicycle 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 14.3% 6 8.3% 1 16.7% 5 27.3% 3 11.1% 3 0.0% 0 20.0% 5 6.7% 1 15.4% 6 Base: 42 12 30 11 27 4 25 15 39

Column %ges. 190508 NEMS market research By Demographics (Authority Area) Basildon Leisure Household Survey Page 4 For White Young Green May 2008

Total Male Female 18 to 34 35 to 54 55+ ABC1 C2DE Car in hhold

Q13 Do you or your household ever participate in bingo?

Yes 6.2% 7 0.0% 0 10.6% 7 4.2% 1 3.8% 2 11.1% 4 1.7% 1 12.8% 6 5.0% 5 No 93.8% 106100.0% 47 89.4% 59 95.8% 23 96.2% 51 88.9% 32 98.3% 58 87.2% 41 95.0% 95 Base: 113 47 66 24 53 36 59 47 100

Q14 Where do you or your household normally go for bingo facilities? Those who visit bingo facilities at Q13

Gala Clubs, Southernhay, 57.1% 4 0.0% 0 57.1% 4 0.0% 0 100.0% 2 50.0% 2100.0% 1 50.0% 3 60.0% 3 Basildon Gala Clubs, 1 The 14.3% 1 0.0% 0 14.3% 1 0.0% 0 0.0% 0 25.0% 1 0.0% 0 16.7% 1 20.0% 1 Broadway, High Road, Basildon (Don't know / varies) 28.6% 2 0.0% 0 28.6% 2100.0% 1 0.0% 0 25.0% 1 0.0% 0 33.3% 2 20.0% 1 Base: 7 0 7 1 2 4 1 6 5

Q15 How often do you or your household visit… (BINGO FACILITIES AT Q14) ? Those who visit bingo facilities at Q13

More than once a week 14.3% 1 0.0% 0 14.3% 1 0.0% 0 0.0% 0 25.0% 1 0.0% 0 16.7% 1 0.0% 0 Once a week 28.6% 2 0.0% 0 28.6% 2 0.0% 0 100.0% 2 0.0% 0100.0% 1 16.7% 1 40.0% 2 Less than once a week, but 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 more than once a fortnight Once a fortnight 14.3% 1 0.0% 0 14.3% 1 0.0% 0 0.0% 0 25.0% 1 0.0% 0 16.7% 1 20.0% 1 Less than once a fortnight, 28.6% 2 0.0% 0 28.6% 2100.0% 1 0.0% 0 25.0% 1 0.0% 0 33.3% 2 40.0% 2 but more than once a month Less than once a month, but 14.3% 1 0.0% 0 14.3% 1 0.0% 0 0.0% 0 25.0% 1 0.0% 0 16.7% 1 0.0% 0 more than once every two months Once every two months 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Less often 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies / no 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 pattern) Base: 7 0 7 1 2 4 1 6 5

Q16 How do you or your household normally travel to… (BINGO FACILITIES AT Q14) ? Those who visit bingo facilities at Q13

Car / van (as driver) 42.9% 3 0.0% 0 42.9% 3100.0% 1 50.0% 1 25.0% 1100.0% 1 33.3% 2 60.0% 3 Car / van (as passenger) 14.3% 1 0.0% 0 14.3% 1 0.0% 0 50.0% 1 0.0% 0 0.0% 0 16.7% 1 20.0% 1 Bus, minibus or coach 42.9% 3 0.0% 0 42.9% 3 0.0% 0 0.0% 0 75.0% 3 0.0% 0 50.0% 3 20.0% 1 Motorcycle, scooter or 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 moped Walk 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Taxi 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Train 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bicycle 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Base: 7 0 7 1 2 4 1 6 5

Q17 Do you or your household ever visit the theatre or other performing arts venues, including music venues?

Yes 61.1% 69 57.4% 27 63.6% 42 45.8% 11 66.0% 35 63.9% 23 71.2% 42 53.2% 25 64.0% 64 No 38.9% 44 42.6% 20 36.4% 24 54.2% 13 34.0% 18 36.1% 13 28.8% 17 46.8% 22 36.0% 36 Base: 113 47 66 24 53 36 59 47 100

Column %ges. 190508 NEMS market research By Demographics (Authority Area) Basildon Leisure Household Survey Page 5 For White Young Green May 2008

Total Male Female 18 to 34 35 to 54 55+ ABC1 C2DE Car in hhold

Q18 Where do you or your household normally go for theatre / performing arts venues facilities? Those who visit the theatre or other performing arts venues, including music venues at Q17

London 23.2% 16 14.8% 4 28.6% 12 18.2% 2 28.6% 10 17.4% 4 16.7% 7 36.0% 9 20.3% 13 The Cliff's Pavillion, 11.6% 8 14.8% 4 9.5% 4 0.0% 0 5.7% 2 26.1% 6 11.9% 5 12.0% 3 12.5% 8 Southend-on-Sea Other outside District 5.8% 4 14.8% 4 0.0% 0 0.0% 0 8.6% 3 4.3% 1 7.1% 3 4.0% 1 6.3% 4 Towngate Theatre, St 5.8% 4 3.7% 1 7.1% 3 18.2% 2 2.9% 1 4.3% 1 4.8% 2 8.0% 2 6.3% 4 Martins Sqaure, Basildon London 4.3% 3 3.7% 1 4.8% 2 18.2% 2 2.9% 1 0.0% 0 0.0% 0 12.0% 3 4.7% 3 The Queens Theatre, 2.9% 2 0.0% 0 4.8% 2 18.2% 2 0.0% 0 0.0% 0 4.8% 2 0.0% 0 3.1% 2 Hornchurch Albert Hall, Hayes 1.4% 1 0.0% 0 2.4% 1 0.0% 0 2.9% 1 0.0% 0 2.4% 1 0.0% 0 1.6% 1 Chelmsford Civic Theatres, 1.4% 1 3.7% 1 0.0% 0 0.0% 0 0.0% 0 4.3% 1 2.4% 1 0.0% 0 0.0% 0 Fairfield Road, Chelmsford Other within District 1.4% 1 0.0% 0 2.4% 1 0.0% 0 0.0% 0 4.3% 1 0.0% 0 4.0% 1 1.6% 1 Rettendon Lodge, Wickford 1.4% 1 3.7% 1 0.0% 0 0.0% 0 0.0% 0 4.3% 1 2.4% 1 0.0% 0 1.6% 1 (Don't know / varies) 40.6% 28 40.7% 11 40.5% 17 27.3% 3 48.6% 17 34.8% 8 47.6% 20 24.0% 6 42.2% 27 Base: 69 27 42 11 35 23 42 25 64

Q19 How often do you or your household visit (THEATRE / PERFORMING ARTS VENUES AT Q18) ? Those who visit the theatre or other performing arts venues, including music venues at Q17

More than once a week 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Once a week 2.9% 2 3.7% 1 2.4% 1 0.0% 0 0.0% 0 8.7% 2 2.4% 1 4.0% 1 3.1% 2 Less than once a week, but 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 more than once a fortnight Once a fortnight 2.9% 2 3.7% 1 2.4% 1 9.1% 1 2.9% 1 0.0% 0 4.8% 2 0.0% 0 3.1% 2 Less than once a fortnight, 1.4% 1 0.0% 0 2.4% 1 0.0% 0 2.9% 1 0.0% 0 2.4% 1 0.0% 0 1.6% 1 but more than once a month Less than once a month, but 7.2% 5 11.1% 3 4.8% 2 0.0% 0 8.6% 3 8.7% 2 7.1% 3 4.0% 1 7.8% 5 more than once every two months Once every two months 20.3% 14 11.1% 3 26.2% 11 36.4% 4 20.0% 7 13.0% 3 14.3% 6 32.0% 8 18.8% 12 Less often 60.9% 42 70.4% 19 54.8% 23 54.5% 6 60.0% 21 65.2% 15 64.3% 27 60.0% 15 62.5% 40 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies / no 4.3% 3 0.0% 0 7.1% 3 0.0% 0 5.7% 2 4.3% 1 4.8% 2 0.0% 0 3.1% 2 pattern) Base: 69 27 42 11 35 23 42 25 64

Q20 How do you or your household normally travel to (THEATRE / PERFORMANCE VENUES AT Q18) ? Those who visit the theatre or other performing arts venues, including music venues at Q17

Car / van (as driver) 31.9% 22 44.4% 12 23.8% 10 27.3% 3 20.0% 7 52.2% 12 33.3% 14 28.0% 7 34.4% 22 Car / van (as passenger) 8.7% 6 7.4% 2 9.5% 4 27.3% 3 0.0% 0 13.0% 3 7.1% 3 12.0% 3 6.3% 4 Bus, minibus or coach 4.3% 3 0.0% 0 7.1% 3 0.0% 0 5.7% 2 4.3% 1 4.8% 2 4.0% 1 4.7% 3 Motorcycle, scooter or 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 moped Walk 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Taxi 1.4% 1 3.7% 1 0.0% 0 9.1% 1 0.0% 0 0.0% 0 2.4% 1 0.0% 0 1.6% 1 Train 36.2% 25 29.6% 8 40.5% 17 27.3% 3 51.4% 18 17.4% 4 38.1% 16 36.0% 9 35.9% 23 Bicycle 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 17.4% 12 14.8% 4 19.0% 8 9.1% 1 22.9% 8 13.0% 3 14.3% 6 20.0% 5 17.2% 11 Base: 69 27 42 11 35 23 42 25 64

Q21 Do you or your household ever visit a public house or other drinking establishments?

Yes 51.3% 58 53.2% 25 50.0% 33 54.2% 13 56.6% 30 41.7% 15 55.9% 33 48.9% 23 54.0% 54 No 48.7% 55 46.8% 22 50.0% 33 45.8% 11 43.4% 23 58.3% 21 44.1% 26 51.1% 24 46.0% 46 Base: 113 47 66 24 53 36 59 47 100

Column %ges. 190508 NEMS market research By Demographics (Authority Area) Basildon Leisure Household Survey Page 6 For White Young Green May 2008

Total Male Female 18 to 34 35 to 54 55+ ABC1 C2DE Car in hhold

Q22 Where do you or your household go most often for pubs / drinking establishments? Those who visit pubs / drinking establishments at Q21

Billericay town centre 31.0% 18 24.0% 6 36.4% 12 23.1% 3 30.0% 9 40.0% 6 33.3% 11 30.4% 7 29.6% 16 Basildon town centre 24.1% 14 28.0% 7 21.2% 7 38.5% 5 20.0% 6 20.0% 3 21.2% 7 30.4% 7 24.1% 13 Wickford town centre 12.1% 7 16.0% 4 9.1% 3 23.1% 3 3.3% 1 20.0% 3 6.1% 2 13.0% 3 13.0% 7 London 3.4% 2 0.0% 0 6.1% 2 0.0% 0 6.7% 2 0.0% 0 3.0% 1 4.3% 1 1.9% 1 Festival Leisure Park, 1.7% 1 0.0% 0 3.0% 1 0.0% 0 3.3% 1 0.0% 0 0.0% 0 4.3% 1 1.9% 1 Basildon Fobbing - country pubs 1.7% 1 0.0% 0 3.0% 1 0.0% 0 3.3% 1 0.0% 0 3.0% 1 0.0% 0 1.9% 1 Horndon-on-the-Hill - 1.7% 1 4.0% 1 0.0% 0 0.0% 0 0.0% 0 6.7% 1 3.0% 1 0.0% 0 1.9% 1 country pubs Dunstable 1.7% 1 4.0% 1 0.0% 0 0.0% 0 0.0% 0 6.7% 1 0.0% 0 4.3% 1 1.9% 1 Leintwardine - country pubs 1.7% 1 4.0% 1 0.0% 0 0.0% 0 3.3% 1 0.0% 0 3.0% 1 0.0% 0 1.9% 1 Rayleigh 1.7% 1 0.0% 0 3.0% 1 0.0% 0 3.3% 1 0.0% 0 3.0% 1 0.0% 0 1.9% 1 Holborn 1.7% 1 0.0% 0 3.0% 1 0.0% 0 3.3% 1 0.0% 0 3.0% 1 0.0% 0 1.9% 1 Chelmsford 1.7% 1 4.0% 1 0.0% 0 7.7% 1 0.0% 0 0.0% 0 3.0% 1 0.0% 0 1.9% 1 Upminster 1.7% 1 4.0% 1 0.0% 0 0.0% 0 3.3% 1 0.0% 0 0.0% 0 4.3% 1 1.9% 1 Colchester 1.7% 1 0.0% 0 3.0% 1 0.0% 0 3.3% 1 0.0% 0 3.0% 1 0.0% 0 1.9% 1 Southend-on-Sea 1.7% 1 4.0% 1 0.0% 0 7.7% 1 0.0% 0 0.0% 0 3.0% 1 0.0% 0 1.9% 1 (Don't know / varies) 10.3% 6 8.0% 2 12.1% 4 0.0% 0 16.7% 5 6.7% 1 12.1% 4 8.7% 2 11.1% 6 Base: 58 25 33 13 30 15 33 23 54

Q23 How often do you or your household visit (PUB / DRINKING ESTABLISHMENTS AT Q22) ? Those who visit pubs / drinking establishments at Q21

More than once a week 10.3% 6 8.0% 2 12.1% 4 7.7% 1 13.3% 4 6.7% 1 9.1% 3 13.0% 3 11.1% 6 Once a week 22.4% 13 32.0% 8 15.2% 5 30.8% 4 16.7% 5 26.7% 4 24.2% 8 21.7% 5 22.2% 12 Less than once a week, but 3.4% 2 8.0% 2 0.0% 0 15.4% 2 0.0% 0 0.0% 0 6.1% 2 0.0% 0 3.7% 2 more than once a fortnight Once a fortnight 12.1% 7 12.0% 3 12.1% 4 23.1% 3 13.3% 4 0.0% 0 12.1% 4 13.0% 3 11.1% 6 Less than once a fortnight, 13.8% 8 16.0% 4 12.1% 4 0.0% 0 13.3% 4 26.7% 4 12.1% 4 17.4% 4 14.8% 8 but more than once a month Less than once a month, but 3.4% 2 0.0% 0 6.1% 2 0.0% 0 6.7% 2 0.0% 0 6.1% 2 0.0% 0 3.7% 2 more than once every two months Once every two months 12.1% 7 12.0% 3 12.1% 4 0.0% 0 16.7% 5 13.3% 2 15.2% 5 8.7% 2 11.1% 6 Less often 20.7% 12 12.0% 3 27.3% 9 23.1% 3 16.7% 5 26.7% 4 15.2% 5 21.7% 5 20.4% 11 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 1.7% 1 0.0% 0 3.0% 1 0.0% 0 3.3% 1 0.0% 0 0.0% 0 4.3% 1 1.9% 1 Base: 58 25 33 13 30 15 33 23 54

Q24 How do you or your household normally travel to (PUB / DRINKING ESTABLISHMENTS AT Q22) ? Those who visit pubs / drinking establishments at Q21

Car / van (as driver) 31.0% 18 44.0% 11 21.2% 7 23.1% 3 20.0% 6 60.0% 9 27.3% 9 34.8% 8 33.3% 18 Car / van (as passenger) 3.4% 2 0.0% 0 6.1% 2 7.7% 1 0.0% 0 6.7% 1 3.0% 1 4.3% 1 1.9% 1 Bus, minibus or coach 3.4% 2 0.0% 0 6.1% 2 0.0% 0 6.7% 2 0.0% 0 6.1% 2 0.0% 0 3.7% 2 Motorcycle, scooter or 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 moped Walk 27.6% 16 24.0% 6 30.3% 10 30.8% 4 33.3% 10 13.3% 2 27.3% 9 26.1% 6 25.9% 14 Taxi 10.3% 6 4.0% 1 15.2% 5 7.7% 1 13.3% 4 6.7% 1 6.1% 2 17.4% 4 11.1% 6 Train 6.9% 4 12.0% 3 3.0% 1 15.4% 2 6.7% 2 0.0% 0 6.1% 2 8.7% 2 5.6% 3 Bicycle 1.7% 1 0.0% 0 3.0% 1 0.0% 0 3.3% 1 0.0% 0 0.0% 0 4.3% 1 1.9% 1 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 15.5% 9 16.0% 4 15.2% 5 15.4% 2 16.7% 5 13.3% 2 24.2% 8 4.3% 1 16.7% 9 Base: 58 25 33 13 30 15 33 23 54

Q25 Do you or your household ever visit restaurants?

Yes 86.7% 98 80.9% 38 90.9% 60 91.7% 22 88.7% 47 80.6% 29 89.8% 53 83.0% 39 87.0% 87 No 13.3% 15 19.1% 9 9.1% 6 8.3% 2 11.3% 6 19.4% 7 10.2% 6 17.0% 8 13.0% 13 Base: 113 47 66 24 53 36 59 47 100

Column %ges. 190508 NEMS market research By Demographics (Authority Area) Basildon Leisure Household Survey Page 7 For White Young Green May 2008

Total Male Female 18 to 34 35 to 54 55+ ABC1 C2DE Car in hhold

Q26 Where do you or your household normally visit for restaurants or to eat out? Those who visit restaurants at Q25

Basildon town centre 19.4% 19 23.7% 9 16.7% 10 18.2% 4 21.3% 10 17.2% 5 15.1% 8 28.2% 11 20.7% 18 Billericay town centre 18.4% 18 13.2% 5 21.7% 13 27.3% 6 19.1% 9 10.3% 3 26.4% 14 5.1% 2 19.5% 17 Festival Leisure Park, 11.2% 11 5.3% 2 15.0% 9 13.6% 3 14.9% 7 3.4% 1 5.7% 3 20.5% 8 11.5% 10 Basildon Wickford town centre 6.1% 6 7.9% 3 5.0% 3 0.0% 0 4.3% 2 13.8% 4 7.5% 4 5.1% 2 6.9% 6 Pitsea town centre 2.0% 2 5.3% 2 0.0% 0 4.5% 1 0.0% 0 3.4% 1 0.0% 0 5.1% 2 1.1% 1 Laindon town centre 1.0% 1 2.6% 1 0.0% 0 0.0% 0 0.0% 0 3.4% 1 0.0% 0 0.0% 0 0.0% 0 London 1.0% 1 2.6% 1 0.0% 0 0.0% 0 2.1% 1 0.0% 0 1.9% 1 0.0% 0 1.1% 1 Southend-on-Sea 1.0% 1 2.6% 1 0.0% 0 4.5% 1 0.0% 0 0.0% 0 1.9% 1 0.0% 0 1.1% 1 Leytonstone 1.0% 1 0.0% 0 1.7% 1 0.0% 0 0.0% 0 3.4% 1 0.0% 0 2.6% 1 0.0% 0 Dunstable 1.0% 1 2.6% 1 0.0% 0 0.0% 0 0.0% 0 3.4% 1 0.0% 0 2.6% 1 1.1% 1 Collingham - country pubs 1.0% 1 0.0% 0 1.7% 1 0.0% 0 2.1% 1 0.0% 0 1.9% 1 0.0% 0 1.1% 1 Turnpike Lane, Sutton 1.0% 1 2.6% 1 0.0% 0 4.5% 1 0.0% 0 0.0% 0 1.9% 1 0.0% 0 1.1% 1 (Don't know / varies) 35.7% 35 31.6% 12 38.3% 23 27.3% 6 36.2% 17 41.4% 12 37.7% 20 30.8% 12 34.5% 30 Base: 98 38 60 22 47 29 53 39 87

Q27 How often do you or your household visit… (RESTAURANT AT Q26) ? Those who visit restaurants at Q25

More than once a week 5.1% 5 5.3% 2 5.0% 3 0.0% 0 8.5% 4 3.4% 1 3.8% 2 7.7% 3 5.7% 5 Once a week 16.3% 16 7.9% 3 21.7% 13 9.1% 2 17.0% 8 20.7% 6 15.1% 8 17.9% 7 14.9% 13 Less than once a week, but 3.1% 3 5.3% 2 1.7% 1 4.5% 1 2.1% 1 3.4% 1 3.8% 2 2.6% 1 3.4% 3 more than once a fortnight Once a fortnight 17.3% 17 21.1% 8 15.0% 9 31.8% 7 14.9% 7 10.3% 3 22.6% 12 12.8% 5 18.4% 16 Less than once a fortnight, 23.5% 23 26.3% 10 21.7% 13 27.3% 6 19.1% 9 27.6% 8 22.6% 12 25.6% 10 25.3% 22 but more than once a month Less than once a month, but 9.2% 9 10.5% 4 8.3% 5 13.6% 3 10.6% 5 3.4% 1 5.7% 3 10.3% 4 8.0% 7 more than once every two months Once every two months 9.2% 9 0.0% 0 15.0% 9 9.1% 2 12.8% 6 3.4% 1 11.3% 6 7.7% 3 10.3% 9 Less often 14.3% 14 21.1% 8 10.0% 6 4.5% 1 10.6% 5 27.6% 8 13.2% 7 15.4% 6 12.6% 11 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 2.0% 2 2.6% 1 1.7% 1 0.0% 0 4.3% 2 0.0% 0 1.9% 1 0.0% 0 1.1% 1 Base: 98 38 60 22 47 29 53 39 87

Q28 How do you or your household normally travel to (RESTAURANT AT Q26) ? Those who visit restaurants at Q25

Car / van (as driver) 50.0% 49 60.5% 23 43.3% 26 50.0% 11 44.7% 21 58.6% 17 47.2% 25 61.5% 24 55.2% 48 Car / van (as passenger) 18.4% 18 7.9% 3 25.0% 15 13.6% 3 12.8% 6 31.0% 9 15.1% 8 20.5% 8 13.8% 12 Bus, minibus or coach 1.0% 1 2.6% 1 0.0% 0 4.5% 1 0.0% 0 0.0% 0 0.0% 0 2.6% 1 0.0% 0 Motorcycle, scooter or 1.0% 1 2.6% 1 0.0% 0 0.0% 0 0.0% 0 3.4% 1 0.0% 0 0.0% 0 0.0% 0 moped Walk 10.2% 10 5.3% 2 13.3% 8 4.5% 1 17.0% 8 3.4% 1 13.2% 7 7.7% 3 11.5% 10 Taxi 2.0% 2 2.6% 1 1.7% 1 4.5% 1 2.1% 1 0.0% 0 3.8% 2 0.0% 0 2.3% 2 Train 6.1% 6 7.9% 3 5.0% 3 13.6% 3 6.4% 3 0.0% 0 5.7% 3 2.6% 1 5.7% 5 Bicycle 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 11.2% 11 10.5% 4 11.7% 7 9.1% 2 17.0% 8 3.4% 1 15.1% 8 5.1% 2 11.5% 10 Base: 98 38 60 22 47 29 53 39 87

Q29 Do you or your household ever visit nightclubs?

Yes 20.4% 23 25.5% 12 16.7% 11 50.0% 12 18.9% 10 2.8% 1 23.7% 14 19.1% 9 21.0% 21 No 79.6% 90 74.5% 35 83.3% 55 50.0% 12 81.1% 43 97.2% 35 76.3% 45 80.9% 38 79.0% 79 Base: 113 47 66 24 53 36 59 47 100

Column %ges. 190508 NEMS market research By Demographics (Authority Area) Basildon Leisure Household Survey Page 8 For White Young Green May 2008

Total Male Female 18 to 34 35 to 54 55+ ABC1 C2DE Car in hhold

Q30 Where do you or your household normally go to a nightclub? Those who visit nightclubs at Q29

Chicago Rock Café, Festival 17.4% 4 16.7% 2 18.2% 2 8.3% 1 30.0% 3 0.0% 0 14.3% 2 22.2% 2 19.0% 4 Leisure Park, Basildon Lava (shortly will be 13.0% 3 8.3% 1 18.2% 2 16.7% 2 10.0% 1 0.0% 0 21.4% 3 0.0% 0 9.5% 2 renamed Liquid), Festival Leisure Park, Basildon Mayhem, Southend-on-Sea 8.7% 2 16.7% 2 0.0% 0 16.7% 2 0.0% 0 0.0% 0 14.3% 2 0.0% 0 9.5% 2 Jumping Jacks, Festival 8.7% 2 8.3% 1 9.1% 1 8.3% 1 10.0% 1 0.0% 0 7.1% 1 11.1% 1 9.5% 2 Leisure Park, Basildon The Sky Bar, Festival 4.3% 1 0.0% 0 9.1% 1 0.0% 0 10.0% 1 0.0% 0 7.1% 1 0.0% 0 4.8% 1 Leisure Park, Basildon Bonds (Renamed New York, 4.3% 1 0.0% 0 9.1% 1 0.0% 0 10.0% 1 0.0% 0 7.1% 1 0.0% 0 4.8% 1 New York), Festival Leisure Park, Basildon Other outside District 4.3% 1 8.3% 1 0.0% 0 8.3% 1 0.0% 0 0.0% 0 7.1% 1 0.0% 0 4.8% 1 Ignite (shortly will be 4.3% 1 8.3% 1 0.0% 0 8.3% 1 0.0% 0 0.0% 0 0.0% 0 11.1% 1 4.8% 1 renamed Envy), Festival Leisure Park, Basildon (Don't know / varies) 34.8% 8 33.3% 4 36.4% 4 33.3% 4 30.0% 3100.0% 1 21.4% 3 55.6% 5 33.3% 7 Base: 23 12 11 12 10 1 14 9 21

Q31 How often do you or your household visit…(NIGHTCLUB AT Q30) ? Those who visit nightclubs at Q29

More than once a week 13.0% 3 25.0% 3 0.0% 0 8.3% 1 10.0% 1100.0% 1 7.1% 1 22.2% 2 14.3% 3 Once a week 21.7% 5 25.0% 3 18.2% 2 33.3% 4 10.0% 1 0.0% 0 14.3% 2 33.3% 3 19.0% 4 Less than once a week, but 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 more than once a fortnight Once a fortnight 26.1% 6 25.0% 3 27.3% 3 25.0% 3 30.0% 3 0.0% 0 42.9% 6 0.0% 0 28.6% 6 Less than once a fortnight, 8.7% 2 0.0% 0 18.2% 2 8.3% 1 10.0% 1 0.0% 0 7.1% 1 11.1% 1 4.8% 1 but more than once a month Less than once a month, but 13.0% 3 16.7% 2 9.1% 1 16.7% 2 10.0% 1 0.0% 0 21.4% 3 0.0% 0 14.3% 3 more than once every two months Once every two months 4.3% 1 0.0% 0 9.1% 1 8.3% 1 0.0% 0 0.0% 0 0.0% 0 11.1% 1 4.8% 1 Less often 13.0% 3 8.3% 1 18.2% 2 0.0% 0 30.0% 3 0.0% 0 7.1% 1 22.2% 2 14.3% 3 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Base: 23 12 11 12 10 1 14 9 21

Q32 How do you or your household normally travel to… (NIGHTCLUB AT Q30) ? Those who visit nightclubs at Q29

Car / van (as driver) 8.7% 2 8.3% 1 9.1% 1 16.7% 2 0.0% 0 0.0% 0 7.1% 1 11.1% 1 9.5% 2 Car / van (as passenger) 4.3% 1 8.3% 1 0.0% 0 0.0% 0 10.0% 1 0.0% 0 7.1% 1 0.0% 0 4.8% 1 Bus, minibus or coach 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Motorcycle, scooter or 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 moped Walk 8.7% 2 16.7% 2 0.0% 0 8.3% 1 10.0% 1 0.0% 0 0.0% 0 22.2% 2 9.5% 2 Taxi 52.2% 12 33.3% 4 72.7% 8 58.3% 7 50.0% 5 0.0% 0 50.0% 7 55.6% 5 47.6% 10 Train 8.7% 2 16.7% 2 0.0% 0 16.7% 2 0.0% 0 0.0% 0 14.3% 2 0.0% 0 9.5% 2 Bicycle 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 17.4% 4 16.7% 2 18.2% 2 0.0% 0 30.0% 3100.0% 1 21.4% 3 11.1% 1 19.0% 4 Base: 23 12 11 12 10 1 14 9 21

Q33 Do you or your household ever visit museums / galleries ?

Yes 47.8% 54 42.6% 20 51.5% 34 37.5% 9 52.8% 28 47.2% 17 59.3% 35 36.2% 17 49.0% 49 No 52.2% 59 57.4% 27 48.5% 32 62.5% 15 47.2% 25 52.8% 19 40.7% 24 63.8% 30 51.0% 51 Base: 113 47 66 24 53 36 59 47 100

Column %ges. 190508 NEMS market research By Demographics (Authority Area) Basildon Leisure Household Survey Page 9 For White Young Green May 2008

Total Male Female 18 to 34 35 to 54 55+ ABC1 C2DE Car in hhold

Q34 Where do you or your household normally go to a museum / gallery ? Those who visit museums / art galleries at Q33

London 42.6% 23 40.0% 8 44.1% 15 33.3% 3 57.1% 16 23.5% 4 34.3% 12 52.9% 9 40.8% 20 Other outside District 3.7% 2 5.0% 1 2.9% 1 0.0% 0 0.0% 0 11.8% 2 2.9% 1 5.9% 1 4.1% 2 (Don't know / varies) 53.7% 29 55.0% 11 52.9% 18 66.7% 6 42.9% 12 64.7% 11 62.9% 22 41.2% 7 55.1% 27 Base: 54 20 34 9 28 17 35 17 49

Q35 How often do you or your household visit… (MUSEUM / GALLERY AT Q34) ? Those who visit museums / art galleries at Q33

More than once a week 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Once a week 1.9% 1 0.0% 0 2.9% 1 0.0% 0 3.6% 1 0.0% 0 2.9% 1 0.0% 0 2.0% 1 Less than once a week, but 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 more than once a fortnight Once a fortnight 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Less than once a fortnight, 1.9% 1 5.0% 1 0.0% 0 11.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1 but more than once a month Less than once a month, but 3.7% 2 5.0% 1 2.9% 1 0.0% 0 3.6% 1 5.9% 1 5.7% 2 0.0% 0 4.1% 2 more than once every two months Once every two months 18.5% 10 10.0% 2 23.5% 8 11.1% 1 25.0% 7 11.8% 2 14.3% 5 23.5% 4 18.4% 9 Less often 74.1% 40 80.0% 16 70.6% 24 77.8% 7 67.9% 19 82.4% 14 77.1% 27 76.5% 13 73.5% 36 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Base: 54 20 34 9 28 17 35 17 49

Q36 How do you or your household normally travel to… (MUSEUM / GALLERY AT Q34) ? Those who visit museums / art galleries at Q33

Car / van (as driver) 5.6% 3 5.0% 1 5.9% 2 11.1% 1 3.6% 1 5.9% 1 5.7% 2 5.9% 1 6.1% 3 Car / van (as passenger) 3.7% 2 0.0% 0 5.9% 2 0.0% 0 3.6% 1 5.9% 1 2.9% 1 5.9% 1 4.1% 2 Bus, minibus or coach 1.9% 1 0.0% 0 2.9% 1 0.0% 0 3.6% 1 0.0% 0 2.9% 1 0.0% 0 2.0% 1 Motorcycle, scooter or 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 moped Walk 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Taxi 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Train 77.8% 42 85.0% 17 73.5% 25 88.9% 8 82.1% 23 64.7% 11 71.4% 25 88.2% 15 75.5% 37 Bicycle 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 11.1% 6 10.0% 2 11.8% 4 0.0% 0 7.1% 2 23.5% 4 17.1% 6 0.0% 0 12.2% 6 Base: 54 20 34 9 28 17 35 17 49

Q37 Do you or your household ever play Snooker?

Yes 12.4% 14 14.9% 7 10.6% 7 25.0% 6 9.4% 5 8.3% 3 11.9% 7 14.9% 7 12.0% 12 No 87.6% 99 85.1% 40 89.4% 59 75.0% 18 90.6% 48 91.7% 33 88.1% 52 85.1% 40 88.0% 88 Base: 113 47 66 24 53 36 59 47 100

Q38 Where do you or your household normally go to a play snooker? Those who play snooker at Q37

Q Bar Sports Bar, Times 28.6% 4 28.6% 2 28.6% 2 16.7% 1 40.0% 2 33.3% 1 28.6% 2 28.6% 2 33.3% 4 Square, Basildon Rileys Pool, Snooker & 21.4% 3 42.9% 3 0.0% 0 33.3% 2 20.0% 1 0.0% 0 14.3% 1 28.6% 2 25.0% 3 Poker Club, 23 Market Pavement, Basildon Basildon Snooker Club, 5 7.1% 1 14.3% 1 0.0% 0 16.7% 1 0.0% 0 0.0% 0 14.3% 1 0.0% 0 8.3% 1 High Pavement, Basildon Wickford Snooker Club, The 7.1% 1 0.0% 0 14.3% 1 16.7% 1 0.0% 0 0.0% 0 14.3% 1 0.0% 0 8.3% 1 Ladygate Centre, High St, Wickford Eddies Bowling and 7.1% 1 0.0% 0 14.3% 1 0.0% 0 20.0% 1 0.0% 0 14.3% 1 0.0% 0 8.3% 1 Snooker, Radfordway, Billericay (Don't know / varies) 28.6% 4 14.3% 1 42.9% 3 16.7% 1 20.0% 1 66.7% 2 14.3% 1 42.9% 3 16.7% 2 Base: 14 7 7 6 5 3 7 7 12

Column %ges. 190508 NEMS market research By Demographics (Authority Area) Basildon Leisure Household Survey Page 10 For White Young Green May 2008

Total Male Female 18 to 34 35 to 54 55+ ABC1 C2DE Car in hhold

Q39 How often do you or your household visit…(SNOOKER HALL MENTIONED AT Q38) ? Those who play snooker at Q37

More than once a week 7.1% 1 14.3% 1 0.0% 0 16.7% 1 0.0% 0 0.0% 0 0.0% 0 14.3% 1 0.0% 0 Once a week 21.4% 3 14.3% 1 28.6% 2 33.3% 2 20.0% 1 0.0% 0 28.6% 2 14.3% 1 25.0% 3 Less than once a week, but 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 more than once a fortnight Once a fortnight 7.1% 1 0.0% 0 14.3% 1 0.0% 0 0.0% 0 33.3% 1 0.0% 0 14.3% 1 8.3% 1 Less than once a fortnight, 21.4% 3 28.6% 2 14.3% 1 33.3% 2 20.0% 1 0.0% 0 28.6% 2 14.3% 1 25.0% 3 but more than once a month Less than once a month, but 7.1% 1 14.3% 1 0.0% 0 0.0% 0 20.0% 1 0.0% 0 0.0% 0 14.3% 1 8.3% 1 more than once in two months Once in two months 7.1% 1 0.0% 0 14.3% 1 0.0% 0 20.0% 1 0.0% 0 14.3% 1 0.0% 0 8.3% 1 Less often 14.3% 2 28.6% 2 0.0% 0 16.7% 1 20.0% 1 0.0% 0 28.6% 2 0.0% 0 16.7% 2 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 14.3% 2 0.0% 0 28.6% 2 0.0% 0 0.0% 0 66.7% 2 0.0% 0 28.6% 2 8.3% 1 Base: 14 7 7 6 5 3 7 7 12

Q40 How do you or your household normally travel to… (SNOOKER HALL MENTIONED AT Q38) ? Those who play snooker at Q37

Car / van (as driver) 28.6% 4 28.6% 2 28.6% 2 33.3% 2 20.0% 1 33.3% 1 28.6% 2 28.6% 2 33.3% 4 Car / van (as passenger) 7.1% 1 0.0% 0 14.3% 1 0.0% 0 20.0% 1 0.0% 0 14.3% 1 0.0% 0 8.3% 1 Bus, minibus or coach 7.1% 1 0.0% 0 14.3% 1 0.0% 0 20.0% 1 0.0% 0 14.3% 1 0.0% 0 8.3% 1 Motorcycle, scooter or 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 moped Walk 28.6% 4 28.6% 2 28.6% 2 33.3% 2 20.0% 1 33.3% 1 14.3% 1 42.9% 3 33.3% 4 Taxi 14.3% 2 28.6% 2 0.0% 0 33.3% 2 0.0% 0 0.0% 0 14.3% 1 14.3% 1 8.3% 1 Train 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bicycle 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 14.3% 2 14.3% 1 14.3% 1 0.0% 0 20.0% 1 33.3% 1 14.3% 1 14.3% 1 8.3% 1 Base: 14 7 7 6 5 3 7 7 12

Q41 Do you or your household ever use Youth Facilities such as Clubs / Skateboard parks / Play centres, etc?

Yes 15.9% 18 12.8% 6 18.2% 12 29.2% 7 18.9% 10 2.8% 1 20.3% 12 10.6% 5 17.0% 17 No 84.1% 95 87.2% 41 81.8% 54 70.8% 17 81.1% 43 97.2% 35 79.7% 47 89.4% 42 83.0% 83 Base: 113 47 66 24 53 36 59 47 100

Q42 Where do you or your household normally go to visit a Youth Facility ? Those who visit youth facilities at Q42

Other outside District 22.2% 4 16.7% 1 25.0% 3 28.6% 2 20.0% 2 0.0% 0 16.7% 2 40.0% 2 23.5% 4 Party Man, Basildon 11.1% 2 0.0% 0 16.7% 2 0.0% 0 20.0% 2 0.0% 0 16.7% 2 0.0% 0 11.8% 2 Gloucester Park, Basildon 5.6% 1 0.0% 0 8.3% 1 0.0% 0 10.0% 1 0.0% 0 0.0% 0 20.0% 1 5.9% 1 Hannakins, Billericay 5.6% 1 0.0% 0 8.3% 1 0.0% 0 10.0% 1 0.0% 0 8.3% 1 0.0% 0 5.9% 1 Kids Kingdom, Southchurch 5.6% 1 0.0% 0 8.3% 1 0.0% 0 10.0% 1 0.0% 0 8.3% 1 0.0% 0 5.9% 1 Other within District 5.6% 1 0.0% 0 8.3% 1 14.3% 1 0.0% 0 0.0% 0 8.3% 1 0.0% 0 5.9% 1 Timberlog Youth Centre, 5.6% 1 16.7% 1 0.0% 0 0.0% 0 10.0% 1 0.0% 0 8.3% 1 0.0% 0 5.9% 1 195-197 Timberlog Lane, Basildon Vange Junior Youth Club, 5.6% 1 0.0% 0 8.3% 1 14.3% 1 0.0% 0 0.0% 0 0.0% 0 20.0% 1 5.9% 1 Vange Hill Drive, Basildon Scout Group, Lee Chapel 5.6% 1 16.7% 1 0.0% 0 14.3% 1 0.0% 0 0.0% 0 8.3% 1 0.0% 0 5.9% 1 South, Basildon (Don't know / varies) 27.8% 5 50.0% 3 16.7% 2 28.6% 2 20.0% 2100.0% 1 25.0% 3 20.0% 1 23.5% 4 Base: 18 6 12 7 10 1 12 5 17

Column %ges. 190508 NEMS market research By Demographics (Authority Area) Basildon Leisure Household Survey Page 11 For White Young Green May 2008

Total Male Female 18 to 34 35 to 54 55+ ABC1 C2DE Car in hhold

Q43 How often do you or your household visit…(YOUTH FACILITIES MENTIONED AT Q42) ? Those who visit youth facilities at Q42

More than once a week 22.2% 4 33.3% 2 16.7% 2 0.0% 0 30.0% 3100.0% 1 16.7% 2 40.0% 2 23.5% 4 Once a week 22.2% 4 50.0% 3 8.3% 1 42.9% 3 10.0% 1 0.0% 0 16.7% 2 20.0% 1 23.5% 4 Less than once a week, but 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 more than once a fortnight Once a fortnight 5.6% 1 0.0% 0 8.3% 1 0.0% 0 10.0% 1 0.0% 0 0.0% 0 20.0% 1 0.0% 0 Less than once a fortnight, 27.8% 5 16.7% 1 33.3% 4 28.6% 2 30.0% 3 0.0% 0 41.7% 5 0.0% 0 29.4% 5 but more than once a month Less than once a month, but 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 more than once in two months Once in two months 5.6% 1 0.0% 0 8.3% 1 0.0% 0 10.0% 1 0.0% 0 8.3% 1 0.0% 0 5.9% 1 Less often 16.7% 3 0.0% 0 25.0% 3 28.6% 2 10.0% 1 0.0% 0 16.7% 2 20.0% 1 17.6% 3 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Base: 18 6 12 7 10 1 12 5 17

Q44 How do you or your household normally travel to… (YOUTH FACILITIES MENTIONED AT Q42) ? Those who visit youth facilities at Q42

Car / van (as driver) 55.6% 10 50.0% 3 58.3% 7 71.4% 5 40.0% 4100.0% 1 75.0% 9 20.0% 1 58.8% 10 Car / van (as passenger) 22.2% 4 33.3% 2 16.7% 2 0.0% 0 40.0% 4 0.0% 0 16.7% 2 40.0% 2 17.6% 3 Bus, minibus or coach 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Motorcycle, scooter or 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 moped Walk 11.1% 2 0.0% 0 16.7% 2 14.3% 1 10.0% 1 0.0% 0 0.0% 0 40.0% 2 11.8% 2 Taxi 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Train 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bicycle 5.6% 1 16.7% 1 0.0% 0 14.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.9% 1 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 5.6% 1 0.0% 0 8.3% 1 0.0% 0 10.0% 1 0.0% 0 8.3% 1 0.0% 0 5.9% 1 Base: 18 6 12 7 10 1 12 5 17

Q45 Do you or your household ever visit an Animal / Farm Centres / Zoos ?

Yes 43.4% 49 31.9% 15 51.5% 34 33.3% 8 49.1% 26 41.7% 15 47.5% 28 44.7% 21 45.0% 45 No 56.6% 64 68.1% 32 48.5% 32 66.7% 16 50.9% 27 58.3% 21 52.5% 31 55.3% 26 55.0% 55 Base: 113 47 66 24 53 36 59 47 100

Q46 Where do you or your household normally go to visit Animal / Farm Centres / Zoos ? Those who visit animal / farm centres / zoos at Q45

Colchester Zoo, Maldon 30.6% 15 53.3% 8 20.6% 7 0.0% 0 38.5% 10 33.3% 5 28.6% 8 33.3% 7 31.1% 14 Road, Stanway, Colchester Marsh Farm, South 12.2% 6 6.7% 1 14.7% 5 0.0% 0 19.2% 5 6.7% 1 10.7% 3 14.3% 3 13.3% 6 Woodham Ferrers Barleylands Farm, 10.2% 5 0.0% 0 14.7% 5 12.5% 1 7.7% 2 13.3% 2 14.3% 4 4.8% 1 11.1% 5 Barleylands Road, Billericay Tropical Wings Butterfly & 6.1% 3 0.0% 0 8.8% 3 12.5% 1 3.8% 1 6.7% 1 7.1% 2 4.8% 1 6.7% 3 Bird Garden, Four Acre Nurseries, Wickford Road, South Woodham Ferrers London Zoo 4.1% 2 0.0% 0 5.9% 2 0.0% 0 7.7% 2 0.0% 0 3.6% 1 4.8% 1 4.4% 2 Other within District 4.1% 2 0.0% 0 5.9% 2 12.5% 1 0.0% 0 6.7% 1 3.6% 1 4.8% 1 4.4% 2 Other outside District 4.1% 2 6.7% 1 2.9% 1 0.0% 0 0.0% 0 13.3% 2 0.0% 0 9.5% 2 2.2% 1 (Don't know / varies) 28.6% 14 33.3% 5 26.5% 9 62.5% 5 23.1% 6 20.0% 3 32.1% 9 23.8% 5 26.7% 12 Base: 49 15 34 8 26 15 28 21 45

Column %ges. 190508 NEMS market research By Demographics (Authority Area) Basildon Leisure Household Survey Page 12 For White Young Green May 2008

Total Male Female 18 to 34 35 to 54 55+ ABC1 C2DE Car in hhold

Q47 How often do you or your household visit…(ANIMAL / FARM CENTRES / ZOOS MENTIONED AT Q46) ? Those who visit animal / farm centres / zoos at Q45

More than once a week 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Once a week 2.0% 1 0.0% 0 2.9% 1 0.0% 0 3.8% 1 0.0% 0 0.0% 0 4.8% 1 2.2% 1 Less than once a week, but 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 more than once a fortnight Once a fortnight 2.0% 1 0.0% 0 2.9% 1 12.5% 1 0.0% 0 0.0% 0 3.6% 1 0.0% 0 2.2% 1 Less than once a fortnight, 4.1% 2 6.7% 1 2.9% 1 12.5% 1 3.8% 1 0.0% 0 3.6% 1 4.8% 1 2.2% 1 but more than once a month Less than once a month, but 6.1% 3 13.3% 2 2.9% 1 0.0% 0 3.8% 1 13.3% 2 10.7% 3 0.0% 0 6.7% 3 more than once in two months Once in two months 12.2% 6 0.0% 0 17.6% 6 12.5% 1 15.4% 4 6.7% 1 10.7% 3 14.3% 3 11.1% 5 Less often 69.4% 34 73.3% 11 67.6% 23 62.5% 5 65.4% 17 80.0% 12 67.9% 19 71.4% 15 71.1% 32 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 4.1% 2 6.7% 1 2.9% 1 0.0% 0 7.7% 2 0.0% 0 3.6% 1 4.8% 1 4.4% 2 Base: 49 15 34 8 26 15 28 21 45

Q48 How do you or your household normally travel to… (ANIMAL / FARM CENTRES / ZOOS MENTIONED AT Q46) ? Those who visit animal / farm centres / zoos at Q45

Car / van (as driver) 71.4% 35 86.7% 13 64.7% 22 75.0% 6 61.5% 16 86.7% 13 75.0% 21 66.7% 14 75.6% 34 Car / van (as passenger) 16.3% 8 0.0% 0 23.5% 8 0.0% 0 23.1% 6 13.3% 2 14.3% 4 19.0% 4 13.3% 6 Bus, minibus or coach 2.0% 1 0.0% 0 2.9% 1 0.0% 0 3.8% 1 0.0% 0 3.6% 1 0.0% 0 2.2% 1 Motorcycle, scooter or 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 moped Walk 2.0% 1 0.0% 0 2.9% 1 12.5% 1 0.0% 0 0.0% 0 3.6% 1 0.0% 0 2.2% 1 Taxi 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Train 6.1% 3 6.7% 1 5.9% 2 0.0% 0 11.5% 3 0.0% 0 3.6% 1 9.5% 2 6.7% 3 Bicycle 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 2.0% 1 6.7% 1 0.0% 0 12.5% 1 0.0% 0 0.0% 0 0.0% 0 4.8% 1 0.0% 0 Base: 49 15 34 8 26 15 28 21 45

Q49 Do you or your household ever visit Country Parks / Nature Reserves ?

Yes 56.6% 64 48.9% 23 62.1% 41 45.8% 11 64.2% 34 52.8% 19 64.4% 38 46.8% 22 57.0% 57 No 43.4% 49 51.1% 24 37.9% 25 54.2% 13 35.8% 19 47.2% 17 35.6% 21 53.2% 25 43.0% 43 Base: 113 47 66 24 53 36 59 47 100

Q50 Where do you or your household normally go to visit Country Parks / Nature Reserves ? Those who visit country parks / nature reserves at Q49

Wat Tyler Country Park, 23.4% 15 17.4% 4 26.8% 11 27.3% 3 20.6% 7 26.3% 5 21.1% 8 31.8% 7 22.8% 13 Pitsea Hall Lane, Pitsea Langdon Hills Country Park 14.1% 9 13.0% 3 14.6% 6 18.2% 2 14.7% 5 10.5% 2 13.2% 5 18.2% 4 15.8% 9 / Nature Reserve, Lower Dunton Road, Laindon Other outside District 9.4% 6 4.3% 1 12.2% 5 0.0% 0 14.7% 5 5.3% 1 13.2% 5 4.5% 1 10.5% 6 The Wick Country Park, Off 6.3% 4 4.3% 1 7.3% 3 18.2% 2 2.9% 1 5.3% 1 7.9% 3 4.5% 1 5.3% 3 Tresco Way, Wickford One Tree Hill Country Park, 3.1% 2 8.7% 2 0.0% 0 0.0% 0 5.9% 2 0.0% 0 2.6% 1 4.5% 1 3.5% 2 One Tree Hill, Laindon Thorndon Country Park, 3.1% 2 0.0% 0 4.9% 2 0.0% 0 5.9% 2 0.0% 0 5.3% 2 0.0% 0 3.5% 2 Brentwood Mill Meadows Nature 1.6% 1 0.0% 0 2.4% 1 0.0% 0 2.9% 1 0.0% 0 2.6% 1 0.0% 0 1.8% 1 Reserve, Greens Farm Lane, Billericay Norsey Wood, Outwood 1.6% 1 0.0% 0 2.4% 1 9.1% 1 0.0% 0 0.0% 0 2.6% 1 0.0% 0 1.8% 1 Common Rd, Billericay Westley Heights Country 1.6% 1 4.3% 1 0.0% 0 0.0% 0 2.9% 1 0.0% 0 0.0% 0 4.5% 1 1.8% 1 Park, Off Staneway, Laindon Queens Park Country Park, 1.6% 1 0.0% 0 2.4% 1 0.0% 0 2.9% 1 0.0% 0 2.6% 1 0.0% 0 1.8% 1 Rosebury Avenue, Billericay Weald Park Way, South 1.6% 1 0.0% 0 2.4% 1 0.0% 0 2.9% 1 0.0% 0 2.6% 1 0.0% 0 1.8% 1 Weald (Don't know / varies) 32.8% 21 47.8% 11 24.4% 10 27.3% 3 23.5% 8 52.6% 10 26.3% 10 31.8% 7 29.8% 17 Base: 64 23 41 11 34 19 38 22 57

Column %ges. 190508 NEMS market research By Demographics (Authority Area) Basildon Leisure Household Survey Page 13 For White Young Green May 2008

Total Male Female 18 to 34 35 to 54 55+ ABC1 C2DE Car in hhold

Q51 How often do you or your household visit…(COUNTRY PARKS / NATURE RESERVES MENTIONED AT Q50) ? Those who visit country parks / nature reserves at Q49

More than once a week 14.1% 9 21.7% 5 9.8% 4 9.1% 1 17.6% 6 10.5% 2 15.8% 6 13.6% 3 15.8% 9 Once a week 10.9% 7 13.0% 3 9.8% 4 9.1% 1 8.8% 3 15.8% 3 15.8% 6 4.5% 1 10.5% 6 Less than once a week, but 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 more than once a fortnight Once a fortnight 7.8% 5 8.7% 2 7.3% 3 9.1% 1 11.8% 4 0.0% 0 5.3% 2 9.1% 2 7.0% 4 Less than once a fortnight, 17.2% 11 4.3% 1 24.4% 10 9.1% 1 14.7% 5 26.3% 5 13.2% 5 22.7% 5 15.8% 9 but more than once a month Less than once a month, but 6.3% 4 0.0% 0 9.8% 4 9.1% 1 2.9% 1 10.5% 2 5.3% 2 9.1% 2 7.0% 4 more than once in two months Once in two months 12.5% 8 13.0% 3 12.2% 5 18.2% 2 11.8% 4 10.5% 2 15.8% 6 9.1% 2 14.0% 8 Less often 29.7% 19 34.8% 8 26.8% 11 36.4% 4 29.4% 10 26.3% 5 26.3% 10 31.8% 7 28.1% 16 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 1.6% 1 4.3% 1 0.0% 0 0.0% 0 2.9% 1 0.0% 0 2.6% 1 0.0% 0 1.8% 1 Base: 64 23 41 11 34 19 38 22 57

Q52 How do you or your household normally travel to… (COUNTRY PARKS / NATURE RESERVES MENTIONED AT Q50) ? Those who visit country parks / nature reserves at Q49

Car / van (as driver) 51.6% 33 60.9% 14 46.3% 19 54.5% 6 50.0% 17 52.6% 10 50.0% 19 54.5% 12 56.1% 32 Car / van (as passenger) 15.6% 10 0.0% 0 24.4% 10 9.1% 1 14.7% 5 21.1% 4 13.2% 5 13.6% 3 12.3% 7 Bus, minibus or coach 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Motorcycle, scooter or 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 moped Walk 21.9% 14 21.7% 5 22.0% 9 36.4% 4 20.6% 7 15.8% 3 21.1% 8 27.3% 6 19.3% 11 Taxi 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Train 1.6% 1 4.3% 1 0.0% 0 0.0% 0 2.9% 1 0.0% 0 0.0% 0 4.5% 1 1.8% 1 Bicycle 3.1% 2 0.0% 0 4.9% 2 0.0% 0 5.9% 2 0.0% 0 5.3% 2 0.0% 0 3.5% 2 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 6.3% 4 13.0% 3 2.4% 1 0.0% 0 5.9% 2 10.5% 2 10.5% 4 0.0% 0 7.0% 4 Base: 64 23 41 11 34 19 38 22 57

Q53 Do you or your household ever visit Ice Rinks ?

Yes 16.8% 19 17.0% 8 16.7% 11 25.0% 6 24.5% 13 0.0% 0 18.6% 11 14.9% 7 19.0% 19 No 83.2% 94 83.0% 39 83.3% 55 75.0% 18 75.5% 40100.0% 36 81.4% 48 85.1% 40 81.0% 81 Base: 113 47 66 24 53 36 59 47 100

Q54 Where do you or your household normally go to visit Ice Rinks ? Those who visit ice rinks at Q53

Riverside, Chelmsford 36.8% 7 37.5% 3 36.4% 4 50.0% 3 30.8% 4 0.0% 0 36.4% 4 42.9% 3 36.8% 7 Chelmsford 21.1% 4 25.0% 2 18.2% 2 16.7% 1 23.1% 3 0.0% 0 27.3% 3 14.3% 1 21.1% 4 Festival Leisure Park Ice 21.1% 4 25.0% 2 18.2% 2 16.7% 1 23.1% 3 0.0% 0 18.2% 2 28.6% 2 21.1% 4 Rink, Festival Leisure Park, Basildon Romford 5.3% 1 0.0% 0 9.1% 1 0.0% 0 7.7% 1 0.0% 0 9.1% 1 0.0% 0 5.3% 1 (Don't know / varies) 15.8% 3 12.5% 1 18.2% 2 16.7% 1 15.4% 2 0.0% 0 9.1% 1 14.3% 1 15.8% 3 Base: 19 8 11 6 13 0 11 7 19

Column %ges. 190508 NEMS market research By Demographics (Authority Area) Basildon Leisure Household Survey Page 14 For White Young Green May 2008

Total Male Female 18 to 34 35 to 54 55+ ABC1 C2DE Car in hhold

Q55 How often do you or your household visit…(ICE RINKS MENTIONED AT Q54) ? Those who visit ice rinks at Q53

More than once a week 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Once a week 5.3% 1 0.0% 0 9.1% 1 0.0% 0 7.7% 1 0.0% 0 9.1% 1 0.0% 0 5.3% 1 Less than once a week, but 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 more than once a fortnight Once a fortnight 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Less than once a fortnight, 5.3% 1 0.0% 0 9.1% 1 16.7% 1 0.0% 0 0.0% 0 0.0% 0 14.3% 1 5.3% 1 but more than once a month Less than once a month, but 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 more than once in two months Once in two months 5.3% 1 12.5% 1 0.0% 0 16.7% 1 0.0% 0 0.0% 0 9.1% 1 0.0% 0 5.3% 1 Less often 78.9% 15 87.5% 7 72.7% 8 66.7% 4 84.6% 11 0.0% 0 81.8% 9 71.4% 5 78.9% 15 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 5.3% 1 0.0% 0 9.1% 1 0.0% 0 7.7% 1 0.0% 0 0.0% 0 14.3% 1 5.3% 1 Base: 19 8 11 6 13 0 11 7 19

Q56 How do you or your household normally travel to… (ICE RINKS MENTIONED AT Q54) ? Those who visit ice rinks at Q53

Car / van (as driver) 47.4% 9 50.0% 4 45.5% 5 50.0% 3 46.2% 6 0.0% 0 54.5% 6 42.9% 3 47.4% 9 Car / van (as passenger) 21.1% 4 25.0% 2 18.2% 2 16.7% 1 23.1% 3 0.0% 0 18.2% 2 14.3% 1 21.1% 4 Bus, minibus or coach 10.5% 2 12.5% 1 9.1% 1 16.7% 1 7.7% 1 0.0% 0 9.1% 1 14.3% 1 10.5% 2 Motorcycle, scooter or 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 moped Walk 5.3% 1 0.0% 0 9.1% 1 0.0% 0 7.7% 1 0.0% 0 0.0% 0 14.3% 1 5.3% 1 Taxi 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Train 10.5% 2 12.5% 1 9.1% 1 16.7% 1 7.7% 1 0.0% 0 18.2% 2 0.0% 0 10.5% 2 Bicycle 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 5.3% 1 0.0% 0 9.1% 1 0.0% 0 7.7% 1 0.0% 0 0.0% 0 14.3% 1 5.3% 1 Base: 19 8 11 6 13 0 11 7 19

Q57 Do you or your household ever visit Gardens / Historic Buildings ?

Yes 42.5% 48 55.3% 26 33.3% 22 41.7% 10 43.4% 23 41.7% 15 50.8% 30 36.2% 17 46.0% 46 No 57.5% 65 44.7% 21 66.7% 44 58.3% 14 56.6% 30 58.3% 21 49.2% 29 63.8% 30 54.0% 54 Base: 113 47 66 24 53 36 59 47 100

Q58 Where do you or your household normally go to visit Gardens / Historic Buildings ? Those who visit gardens / historic buldings at Q57

London 6.3% 3 7.7% 2 4.5% 1 10.0% 1 8.7% 2 0.0% 0 3.3% 1 11.8% 2 4.3% 2 Hyde Hall, East 6.3% 3 3.8% 1 9.1% 2 0.0% 0 8.7% 2 6.7% 1 6.7% 2 0.0% 0 6.5% 3 Hanningfield Other outside District 6.3% 3 0.0% 0 13.6% 3 10.0% 1 8.7% 2 0.0% 0 6.7% 2 5.9% 1 6.5% 3 (Don't know / varies) 77.1% 37 84.6% 22 68.2% 15 70.0% 7 73.9% 17 86.7% 13 80.0% 24 76.5% 13 78.3% 36 Base: 48 26 22 10 23 15 30 17 46

Q59 How often do you or your household visit…(GARDENS / HISTORIC BUILDINGS MENTIONED AT Q58) ? Those who visit gardens / historic buldings at Q57

More than once a week 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Once a week 2.1% 1 3.8% 1 0.0% 0 0.0% 0 0.0% 0 6.7% 1 3.3% 1 0.0% 0 2.2% 1 Less than once a week, but 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 more than once a fortnight Once a fortnight 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Less than once a fortnight, 2.1% 1 3.8% 1 0.0% 0 0.0% 0 4.3% 1 0.0% 0 3.3% 1 0.0% 0 2.2% 1 but more than once a month Less than once a month, but 6.3% 3 7.7% 2 4.5% 1 0.0% 0 4.3% 1 13.3% 2 6.7% 2 0.0% 0 6.5% 3 more than once in two months Once in two months 14.6% 7 19.2% 5 9.1% 2 20.0% 2 17.4% 4 6.7% 1 20.0% 6 5.9% 1 15.2% 7 Less often 72.9% 35 61.5% 16 86.4% 19 80.0% 8 73.9% 17 66.7% 10 66.7% 20 88.2% 15 71.7% 33 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 2.1% 1 3.8% 1 0.0% 0 0.0% 0 0.0% 0 6.7% 1 0.0% 0 5.9% 1 2.2% 1 Base: 48 26 22 10 23 15 30 17 46

Column %ges. 190508 NEMS market research By Demographics (Authority Area) Basildon Leisure Household Survey Page 15 For White Young Green May 2008

Total Male Female 18 to 34 35 to 54 55+ ABC1 C2DE Car in hhold

Q60 How do you or your household normally travel to… (GARDENS / HISTORIC BUILDINGS MENTIONED AT Q58) ? Those who visit gardens / historic buldings at Q57

Car / van (as driver) 66.7% 32 80.8% 21 50.0% 11 60.0% 6 60.9% 14 80.0% 12 63.3% 19 70.6% 12 67.4% 31 Car / van (as passenger) 12.5% 6 0.0% 0 27.3% 6 10.0% 1 17.4% 4 6.7% 1 13.3% 4 11.8% 2 13.0% 6 Bus, minibus or coach 4.2% 2 0.0% 0 9.1% 2 0.0% 0 4.3% 1 6.7% 1 3.3% 1 5.9% 1 4.3% 2 Motorcycle, scooter or 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 moped Walk 2.1% 1 3.8% 1 0.0% 0 0.0% 0 0.0% 0 6.7% 1 3.3% 1 0.0% 0 2.2% 1 Taxi 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Train 10.4% 5 15.4% 4 4.5% 1 30.0% 3 8.7% 2 0.0% 0 10.0% 3 11.8% 2 8.7% 4 Bicycle 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 4.2% 2 0.0% 0 9.1% 2 0.0% 0 8.7% 2 0.0% 0 6.7% 2 0.0% 0 4.3% 2 Base: 48 26 22 10 23 15 30 17 46

Q61 Do you or your household ever visit / use any other leisure facilities not already mentioned ?

Yes 18.6% 21 14.9% 7 21.2% 14 4.2% 1 22.6% 12 22.2% 8 23.7% 14 12.8% 6 19.0% 19 No 81.4% 92 85.1% 40 78.8% 52 95.8% 23 77.4% 41 77.8% 28 76.3% 45 87.2% 41 81.0% 81 Base: 113 47 66 24 53 36 59 47 100

Q62 Where do you or your household normally go to visit / use these other facilities ? Those who visit other facilities at Q61

Basildon District 42.9% 9 42.9% 3 42.9% 6100.0% 1 33.3% 4 50.0% 4 42.9% 6 33.3% 2 42.1% 8 Other outside District 38.1% 8 42.9% 3 35.7% 5 0.0% 0 50.0% 6 25.0% 2 42.9% 6 33.3% 2 36.8% 7 (Don't know / varies) 19.0% 4 14.3% 1 21.4% 3 0.0% 0 16.7% 2 25.0% 2 14.3% 2 33.3% 2 21.1% 4 Base: 21 7 14 1 12 8 14 6 19

Q63 How often do you or your household visit / use… (FACILITIES MENTIONED AT Q62) ? Those who visit other facilities at Q61

More than once a week 38.1% 8 42.9% 3 35.7% 5 0.0% 0 25.0% 3 62.5% 5 35.7% 5 50.0% 3 42.1% 8 Once a week 14.3% 3 0.0% 0 21.4% 3 0.0% 0 16.7% 2 12.5% 1 14.3% 2 0.0% 0 10.5% 2 Less than once a week, but 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 more than once a fortnight Once a fortnight 14.3% 3 28.6% 2 7.1% 1100.0% 1 8.3% 1 12.5% 1 14.3% 2 16.7% 1 15.8% 3 Less than once a fortnight, 9.5% 2 28.6% 2 0.0% 0 0.0% 0 8.3% 1 12.5% 1 14.3% 2 0.0% 0 10.5% 2 but more than once a month Less than once a month, but 4.8% 1 0.0% 0 7.1% 1 0.0% 0 8.3% 1 0.0% 0 7.1% 1 0.0% 0 5.3% 1 more than once in two months Once in two months 9.5% 2 0.0% 0 14.3% 2 0.0% 0 16.7% 2 0.0% 0 7.1% 1 16.7% 1 5.3% 1 Less often 9.5% 2 0.0% 0 14.3% 2 0.0% 0 16.7% 2 0.0% 0 7.1% 1 16.7% 1 10.5% 2 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Base: 21 7 14 1 12 8 14 6 19

Q64 How do you or your household normally travel to… (FACILITIES MENTIONED AT Q62) ? Those who visit other facilities at Q61

Car / van (as driver) 57.1% 12 71.4% 5 50.0% 7 0.0% 0 50.0% 6 75.0% 6 64.3% 9 50.0% 3 63.2% 12 Car / van (as passenger) 14.3% 3 0.0% 0 21.4% 3 0.0% 0 8.3% 1 25.0% 2 7.1% 1 16.7% 1 10.5% 2 Bus, minibus or coach 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Motorcycle, scooter or 4.8% 1 0.0% 0 7.1% 1 0.0% 0 8.3% 1 0.0% 0 7.1% 1 0.0% 0 5.3% 1 moped Walk 9.5% 2 14.3% 1 7.1% 1100.0% 1 8.3% 1 0.0% 0 14.3% 2 0.0% 0 10.5% 2 Taxi 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Train 4.8% 1 0.0% 0 7.1% 1 0.0% 0 8.3% 1 0.0% 0 0.0% 0 16.7% 1 0.0% 0 Bicycle 4.8% 1 14.3% 1 0.0% 0 0.0% 0 8.3% 1 0.0% 0 7.1% 1 0.0% 0 5.3% 1 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 4.8% 1 0.0% 0 7.1% 1 0.0% 0 8.3% 1 0.0% 0 0.0% 0 16.7% 1 5.3% 1 Base: 21 7 14 1 12 8 14 6 19

Column %ges. 190508 NEMS market research By Demographics (Authority Area) Basildon Leisure Household Survey Page 16 For White Young Green May 2008

Total Male Female 18 to 34 35 to 54 55+ ABC1 C2DE Car in hhold

Q65 Which leisure facilities would you like to see more of in the Basildon district ?

Ice Rink 11.5% 13 6.4% 3 15.2% 10 12.5% 3 13.2% 7 8.3% 3 13.6% 8 10.6% 5 11.0% 11 Swimming pool 11.5% 13 10.6% 5 12.1% 8 16.7% 4 11.3% 6 8.3% 3 13.6% 8 10.6% 5 12.0% 12 Other 8.0% 9 10.6% 5 6.1% 4 16.7% 4 5.7% 3 5.6% 2 8.5% 5 6.4% 3 9.0% 9 Youth club / centre 6.2% 7 6.4% 3 6.1% 4 4.2% 1 7.5% 4 5.6% 2 8.5% 5 4.3% 2 6.0% 6 Childrens play area 5.3% 6 6.4% 3 4.5% 3 8.3% 2 5.7% 3 2.8% 1 6.8% 4 4.3% 2 6.0% 6 Music venues and events 4.4% 5 6.4% 3 3.0% 2 0.0% 0 5.7% 3 5.6% 2 1.7% 1 8.5% 4 5.0% 5 Cinema 4.4% 5 4.3% 2 4.5% 3 0.0% 0 5.7% 3 5.6% 2 5.1% 3 4.3% 2 5.0% 5 Bars / pubs 3.5% 4 2.1% 1 4.5% 3 8.3% 2 3.8% 2 0.0% 0 1.7% 1 4.3% 2 4.0% 4 Cycle paths and facilities 2.7% 3 4.3% 2 1.5% 1 0.0% 0 1.9% 1 5.6% 2 5.1% 3 0.0% 0 3.0% 3 Health and Fitness (Gym) 2.7% 3 2.1% 1 3.0% 2 8.3% 2 0.0% 0 2.8% 1 1.7% 1 2.1% 1 3.0% 3 Restaurants 2.7% 3 2.1% 1 3.0% 2 4.2% 1 1.9% 1 2.8% 1 1.7% 1 2.1% 1 3.0% 3 Skate park 2.7% 3 0.0% 0 4.5% 3 0.0% 0 5.7% 3 0.0% 0 5.1% 3 0.0% 0 3.0% 3 Community centre 1.8% 2 0.0% 0 3.0% 2 0.0% 0 3.8% 2 0.0% 0 3.4% 2 0.0% 0 2.0% 2 Bowling Alley 1.8% 2 2.1% 1 1.5% 1 0.0% 0 1.9% 1 2.8% 1 1.7% 1 2.1% 1 2.0% 2 Sports grounds i.e. football 1.8% 2 4.3% 2 0.0% 0 4.2% 1 1.9% 1 0.0% 0 3.4% 2 0.0% 0 2.0% 2 pitches / cricket grounds Karting 1.8% 2 2.1% 1 1.5% 1 0.0% 0 1.9% 1 2.8% 1 0.0% 0 4.3% 2 2.0% 2 Parks and open spaces 0.9% 1 0.0% 0 1.5% 1 4.2% 1 0.0% 0 0.0% 0 1.7% 1 0.0% 0 1.0% 1 (None) 35.4% 40 36.2% 17 34.8% 23 20.8% 5 35.8% 19 44.4% 16 33.9% 20 36.2% 17 33.0% 33 (Don't know) 16.8% 19 12.8% 6 19.7% 13 16.7% 4 15.1% 8 19.4% 7 11.9% 7 21.3% 10 17.0% 17 Base: 113 47 66 24 53 36 59 47 100

Mean Score: (2 = Very Good, 1 = Good, 0 = Average, -1 = Poor)

Q66 How would you rate the current level of leisure facilities in the Basildon district ?

Very Good 15.9% 18 21.3% 10 12.1% 8 29.2% 7 15.1% 8 8.3% 3 20.3% 12 12.8% 6 17.0% 17 Good 38.1% 43 27.7% 13 45.5% 30 41.7% 10 43.4% 23 27.8% 10 35.6% 21 40.4% 19 37.0% 37 Average 24.8% 28 23.4% 11 25.8% 17 12.5% 3 26.4% 14 30.6% 11 23.7% 14 29.8% 14 27.0% 27 Poor 10.6% 12 12.8% 6 9.1% 6 12.5% 3 11.3% 6 8.3% 3 13.6% 8 6.4% 3 10.0% 10 (Don’t know) 10.6% 12 14.9% 7 7.6% 5 4.2% 1 3.8% 2 25.0% 9 6.8% 4 10.6% 5 9.0% 9 Mean: 0.66 0.68 0.66 0.91 0.65 0.48 0.67 0.67 0.67 Base: 113 47 66 24 53 36 59 47 100

Mean: (£)

Q67 How much do you or your household currently spend on leisure facilities in a typical week

Less than £10 12.4% 14 12.8% 6 12.1% 8 8.3% 2 9.4% 5 19.4% 7 11.9% 7 12.8% 6 12.0% 12 £10 - £19 14.2% 16 12.8% 6 15.2% 10 12.5% 3 15.1% 8 13.9% 5 15.3% 9 12.8% 6 13.0% 13 £20 - £29 9.7% 11 8.5% 4 10.6% 7 8.3% 2 13.2% 7 5.6% 2 13.6% 8 4.3% 2 10.0% 10 £30 - £39 8.0% 9 10.6% 5 6.1% 4 4.2% 1 11.3% 6 5.6% 2 10.2% 6 6.4% 3 9.0% 9 £40 - £49 2.7% 3 2.1% 1 3.0% 2 4.2% 1 3.8% 2 0.0% 0 1.7% 1 4.3% 2 3.0% 3 £50 - £59 11.5% 13 4.3% 2 16.7% 11 16.7% 4 15.1% 8 2.8% 1 10.2% 6 12.8% 6 13.0% 13 £60 - £69 2.7% 3 4.3% 2 1.5% 1 12.5% 3 0.0% 0 0.0% 0 5.1% 3 0.0% 0 3.0% 3 £70 - £79 2.7% 3 0.0% 0 4.5% 3 4.2% 1 3.8% 2 0.0% 0 5.1% 3 0.0% 0 2.0% 2 £80 - £89 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £90 - £99 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £100 - £124 4.4% 5 8.5% 4 1.5% 1 12.5% 3 3.8% 2 0.0% 0 8.5% 5 0.0% 0 5.0% 5 £125 - £149 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £150 - £174 0.9% 1 2.1% 1 0.0% 0 4.2% 1 0.0% 0 0.0% 0 0.0% 0 2.1% 1 1.0% 1 £175 - £199 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £200 - £249 0.9% 1 2.1% 1 0.0% 0 0.0% 0 0.0% 0 2.8% 1 0.0% 0 2.1% 1 1.0% 1 £250 or more 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Nothing 9.7% 11 14.9% 7 6.1% 4 0.0% 0 5.7% 3 22.2% 8 5.1% 3 17.0% 8 9.0% 9 (Don't know) 20.4% 23 17.0% 8 22.7% 15 12.5% 3 18.9% 10 27.8% 10 13.6% 8 25.5% 12 19.0% 19 Mean: 35.4 42.3 30.6 50.0 32.6 24.6 36.2 35.9 36.9 Base: 113 47 66 24 53 36 59 47 100

Column %ges. 190508 NEMS market research By Demographics (Authority Area) Basildon Leisure Household Survey Page 17 For White Young Green May 2008

Total Male Female 18 to 34 35 to 54 55+ ABC1 C2DE Car in hhold

Mean: (£)

Q68 How much would you or your household be prepared to spend on leisure facilities in a typical week

Less than £10 4.4% 5 4.3% 2 4.5% 3 4.2% 1 3.8% 2 5.6% 2 5.1% 3 4.3% 2 4.0% 4 £10 - £19 11.5% 13 14.9% 7 9.1% 6 8.3% 2 13.2% 7 11.1% 4 16.9% 10 4.3% 2 13.0% 13 £20 - £29 8.9% 10 8.5% 4 9.1% 6 12.5% 3 7.5% 4 8.3% 3 8.5% 5 8.5% 4 9.0% 9 £30 - £39 8.0% 9 10.6% 5 6.1% 4 8.3% 2 11.3% 6 2.8% 1 8.5% 5 8.5% 4 8.0% 8 £40 - £49 5.3% 6 4.3% 2 6.1% 4 8.3% 2 5.7% 3 2.8% 1 6.8% 4 4.3% 2 6.0% 6 £50 - £59 15.0% 17 6.4% 3 21.2% 14 8.3% 2 20.8% 11 11.1% 4 16.9% 10 14.9% 7 15.0% 15 £60 - £69 0.9% 1 0.0% 0 1.5% 1 4.2% 1 0.0% 0 0.0% 0 1.7% 1 0.0% 0 1.0% 1 £70 - £79 1.8% 2 2.1% 1 1.5% 1 4.2% 1 1.9% 1 0.0% 0 3.4% 2 0.0% 0 2.0% 2 £80 - £89 0.9% 1 0.0% 0 1.5% 1 4.2% 1 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 £90 - £99 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £100 - £124 4.4% 5 4.3% 2 4.5% 3 8.3% 2 5.7% 3 0.0% 0 6.8% 4 0.0% 0 5.0% 5 £125 - £149 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £150 - £174 1.8% 2 4.3% 2 0.0% 0 8.3% 2 0.0% 0 0.0% 0 1.7% 1 2.1% 1 2.0% 2 £175 - £199 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £200 - £249 0.9% 1 0.0% 0 1.5% 1 0.0% 0 1.9% 1 0.0% 0 0.0% 0 2.1% 1 1.0% 1 £250 or more 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Nothing 4.4% 5 6.4% 3 3.0% 2 0.0% 0 1.9% 1 11.1% 4 1.7% 1 8.5% 4 4.0% 4 (Don't know) 31.9% 36 34.0% 16 30.3% 20 20.8% 5 26.4% 14 47.2% 17 20.3% 12 42.6% 20 30.0% 30 Mean: 42.8 41.6 43.6 56.0 42.9 26.0 41.9 44.6 43.1 Base: 113 47 66 24 53 36 59 47 100

Q69 What would make you or your household use leisure facilities more / more often ?

Cheaper admission fees 18.6% 21 14.9% 7 21.2% 14 4.2% 1 24.5% 13 19.4% 7 11.9% 7 27.7% 13 20.0% 20 Better transport 14.2% 16 10.6% 5 16.7% 11 8.3% 2 20.8% 11 8.3% 3 8.5% 5 21.3% 10 13.0% 13 More publicity / promotion 3.5% 4 6.4% 3 1.5% 1 12.5% 3 0.0% 0 2.8% 1 3.4% 2 4.3% 2 4.0% 4 More local facilities 15.0% 17 12.8% 6 16.7% 11 16.7% 4 15.1% 8 13.9% 5 22.0% 13 6.4% 3 15.0% 15 Revised opening hours 2.7% 3 2.1% 1 3.0% 2 0.0% 0 5.7% 3 0.0% 0 1.7% 1 4.3% 2 2.0% 2 Disabled access 0.9% 1 0.0% 0 1.5% 1 0.0% 0 0.0% 0 2.8% 1 0.0% 0 2.1% 1 0.0% 0 Crèche / childcare 1.8% 2 0.0% 0 3.0% 2 0.0% 0 3.8% 2 0.0% 0 3.4% 2 0.0% 0 2.0% 2 Reduced parking fees 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 More family activities 8.0% 9 2.1% 1 12.1% 8 8.3% 2 13.2% 7 0.0% 0 11.9% 7 4.3% 2 8.0% 8 Improve the range of 10.6% 12 10.6% 5 10.6% 7 12.5% 3 9.4% 5 11.1% 4 10.2% 6 12.8% 6 11.0% 11 activities Improve building 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 maintenance Improve the quality of the 1.8% 2 0.0% 0 3.0% 2 4.2% 1 1.9% 1 0.0% 0 1.7% 1 2.1% 1 2.0% 2 services More time 5.3% 6 6.4% 3 4.5% 3 12.5% 3 5.7% 3 0.0% 0 6.8% 4 4.3% 2 6.0% 6 Other 6.2% 7 8.5% 4 4.5% 3 8.3% 2 5.7% 3 5.6% 2 10.2% 6 2.1% 1 6.0% 6 More children's facilities 4.4% 5 4.3% 2 4.5% 3 0.0% 0 9.4% 5 0.0% 0 8.5% 5 0.0% 0 5.0% 5 Closer to home 0.9% 1 2.1% 1 0.0% 0 0.0% 0 1.9% 1 0.0% 0 0.0% 0 2.1% 1 1.0% 1 (None) 20.4% 23 25.5% 12 16.7% 11 12.5% 3 15.1% 8 33.3% 12 16.9% 10 23.4% 11 21.0% 21 (Don't know) 14.2% 16 12.8% 6 15.2% 10 16.7% 4 13.2% 7 13.9% 5 10.2% 6 17.0% 8 12.0% 12 Base: 113 47 66 24 53 36 59 47 100

GEN Gender of respondent:

Male 41.6% 47100.0% 47 0.0% 0 54.2% 13 28.3% 15 52.8% 19 40.7% 24 40.4% 19 44.0% 44 Female 58.4% 66 0.0% 0100.0% 66 45.8% 11 71.7% 38 47.2% 17 59.3% 35 59.6% 28 56.0% 56 Base: 113 47 66 24 53 36 59 47 100

AGE Age of respondent:

18 - 24 years 10.6% 12 19.1% 9 4.5% 3 50.0% 12 0.0% 0 0.0% 0 11.9% 7 6.4% 3 10.0% 10 25 - 34 years 10.6% 12 8.5% 4 12.1% 8 50.0% 12 0.0% 0 0.0% 0 15.3% 9 4.3% 2 12.0% 12 35 - 44 years 23.9% 27 12.8% 6 31.8% 21 0.0% 0 50.9% 27 0.0% 0 30.5% 18 17.0% 8 25.0% 25 45 - 54 years 23.0% 26 19.1% 9 25.8% 17 0.0% 0 49.1% 26 0.0% 0 23.7% 14 25.5% 12 24.0% 24 55 - 64 years 7.1% 8 10.6% 5 4.5% 3 0.0% 0 0.0% 0 22.2% 8 1.7% 1 14.9% 7 8.0% 8 65+ 24.8% 28 29.8% 14 21.2% 14 0.0% 0 0.0% 0 77.8% 28 16.9% 10 31.9% 15 21.0% 21 (Refused) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Base: 113 47 66 24 53 36 59 47 100

Column %ges. 190508 NEMS market research By Demographics (Authority Area) Basildon Leisure Household Survey Page 18 For White Young Green May 2008

Total Male Female 18 to 34 35 to 54 55+ ABC1 C2DE Car in hhold

SEG Socio Economic Grouping

A 6.2% 7 4.3% 2 7.6% 5 8.3% 2 9.4% 5 0.0% 0 11.9% 7 0.0% 0 7.0% 7 B 14.2% 16 12.8% 6 15.2% 10 8.3% 2 15.1% 8 16.7% 6 27.1% 16 0.0% 0 16.0% 16 C1 31.9% 36 34.0% 16 30.3% 20 50.0% 12 35.8% 19 13.9% 5 61.0% 36 0.0% 0 34.0% 34 C2 11.5% 13 10.6% 5 12.1% 8 4.2% 1 13.2% 7 13.9% 5 0.0% 0 27.7% 13 13.0% 13 D 23.0% 26 25.5% 12 21.2% 14 16.7% 4 24.5% 13 25.0% 9 0.0% 0 55.3% 26 21.0% 21 E 7.1% 8 4.3% 2 9.1% 6 0.0% 0 0.0% 0 22.2% 8 0.0% 0 17.0% 8 5.0% 5 (Refused) 6.2% 7 8.5% 4 4.5% 3 12.5% 3 1.9% 1 8.3% 3 0.0% 0 0.0% 0 4.0% 4 Base: 113 47 66 24 53 36 59 47 100

ADU How many adults, including yourself, live in your household (16 years and above)?

One 21.2% 24 25.5% 12 18.2% 12 4.2% 1 15.1% 8 41.7% 15 15.3% 9 31.9% 15 18.0% 18 Two 45.1% 51 42.6% 20 47.0% 31 45.8% 11 45.3% 24 44.4% 16 50.8% 30 40.4% 19 48.0% 48 Three 15.0% 17 14.9% 7 15.2% 10 16.7% 4 20.8% 11 5.6% 2 18.6% 11 10.6% 5 17.0% 17 Four 13.3% 15 12.8% 6 13.6% 9 25.0% 6 15.1% 8 2.8% 1 10.2% 6 17.0% 8 15.0% 15 Five 1.8% 2 2.1% 1 1.5% 1 4.2% 1 1.9% 1 0.0% 0 3.4% 2 0.0% 0 2.0% 2 Six or more 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Refused) 3.5% 4 2.1% 1 4.5% 3 4.2% 1 1.9% 1 5.6% 2 1.7% 1 0.0% 0 0.0% 0 Base: 113 47 66 24 53 36 59 47 100

CHI How many children live in your household, aged 15 years and under?

None 64.6% 73 74.5% 35 57.6% 38 66.7% 16 45.3% 24 91.7% 33 57.6% 34 76.6% 36 66.0% 66 One 14.2% 16 14.9% 7 13.6% 9 12.5% 3 22.6% 12 2.8% 1 16.9% 10 12.8% 6 14.0% 14 Two 14.2% 16 8.5% 4 18.2% 12 16.7% 4 22.6% 12 0.0% 0 20.3% 12 6.4% 3 16.0% 16 Three 2.7% 3 0.0% 0 4.5% 3 0.0% 0 5.7% 3 0.0% 0 3.4% 2 2.1% 1 3.0% 3 Four 0.9% 1 0.0% 0 1.5% 1 0.0% 0 1.9% 1 0.0% 0 0.0% 0 2.1% 1 1.0% 1 Five 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Six or more 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Refused) 3.5% 4 2.1% 1 4.5% 3 4.2% 1 1.9% 1 5.6% 2 1.7% 1 0.0% 0 0.0% 0 Base: 113 47 66 24 53 36 59 47 100

CAR How many cars does your household own or have the use of?

None 7.1% 8 4.3% 2 9.1% 6 4.2% 1 5.7% 3 11.1% 4 1.7% 1 14.9% 7 0.0% 0 One 42.5% 48 51.1% 24 36.4% 24 37.5% 9 37.7% 20 52.8% 19 39.0% 23 48.9% 23 48.0% 48 Two 32.7% 37 29.8% 14 34.8% 23 37.5% 9 35.8% 19 25.0% 9 39.0% 23 25.5% 12 37.0% 37 Three or more 13.3% 15 12.8% 6 13.6% 9 16.7% 4 18.9% 10 2.8% 1 18.6% 11 8.5% 4 15.0% 15 (Refused) 4.4% 5 2.1% 1 6.1% 4 4.2% 1 1.9% 1 8.3% 3 1.7% 1 2.1% 1 0.0% 0 Base: 113 47 66 24 53 36 59 47 100

ZONE Zone

Zone 1 60.2% 68 61.7% 29 59.1% 39 62.5% 15 58.5% 31 61.1% 22 50.8% 30 74.5% 35 58.0% 58 Zone 2 17.7% 20 17.0% 8 18.2% 12 25.0% 6 17.0% 9 13.9% 5 18.6% 11 12.8% 6 19.0% 19 Zone 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Zone 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Zone 5 22.1% 25 21.3% 10 22.7% 15 12.5% 3 24.5% 13 25.0% 9 30.5% 18 12.8% 6 23.0% 23 Base: 113 47 66 24 53 36 59 47 100

Column %ges. 190508 NEMS market research By Demographics (Authority Area) Basildon Leisure Household Survey Page 19 For White Young Green May 2008

Total Male Female 18 to 34 35 to 54 55+ ABC1 C2DE Car in hhold

QUOTA Postcode Sector:

CM111 2.7% 3 0.0% 0 4.5% 3 0.0% 0 5.7% 3 0.0% 0 5.1% 3 0.0% 0 3.0% 3 CM112 6.2% 7 6.4% 3 6.1% 4 8.3% 2 5.7% 3 5.6% 2 5.1% 3 6.4% 3 6.0% 6 CM120 8.0% 9 8.5% 4 7.6% 5 4.2% 1 7.5% 4 11.1% 4 10.2% 6 6.4% 3 9.0% 9 CM129 5.3% 6 6.4% 3 4.5% 3 0.0% 0 5.7% 3 8.3% 3 10.2% 6 0.0% 0 5.0% 5 CM131 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 CM133 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 CM3 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 CM3 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 CM3 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 CM4 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 RM143 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 RM155 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 RM156 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 RM162 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 RM163 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 RM164 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 RM166 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 RM175 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 RM176 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 RM187 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 RM188 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 RM203 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 RM204 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SS117 1.8% 2 2.1% 1 1.5% 1 4.2% 1 1.9% 1 0.0% 0 3.4% 2 0.0% 0 2.0% 2 SS118 5.3% 6 6.4% 3 4.5% 3 0.0% 0 3.8% 2 11.1% 4 5.1% 3 6.4% 3 6.0% 6 SS120 4.4% 5 2.1% 1 6.1% 4 4.2% 1 7.5% 4 0.0% 0 6.8% 4 2.1% 1 5.0% 5 SS129 6.2% 7 6.4% 3 6.1% 4 16.7% 4 3.8% 2 2.8% 1 3.4% 2 4.3% 2 6.0% 6 SS131 5.3% 6 4.3% 2 6.1% 4 4.2% 1 5.7% 3 5.6% 2 3.4% 2 8.5% 4 5.0% 5 SS132 3.5% 4 4.3% 2 3.0% 2 8.3% 2 3.8% 2 0.0% 0 5.1% 3 2.1% 1 3.0% 3 SS133 4.4% 5 6.4% 3 3.0% 2 0.0% 0 9.4% 5 0.0% 0 5.1% 3 4.3% 2 4.0% 4 SS141 5.3% 6 2.1% 1 7.6% 5 4.2% 1 5.7% 3 5.6% 2 6.8% 4 4.3% 2 6.0% 6 SS142 6.2% 7 2.1% 1 9.1% 6 8.3% 2 1.9% 1 11.1% 4 1.7% 1 12.8% 6 4.0% 4 SS143 2.7% 3 0.0% 0 4.5% 3 0.0% 0 1.9% 1 5.6% 2 0.0% 0 6.4% 3 2.0% 2 SS154 2.7% 3 2.1% 1 3.0% 2 4.2% 1 3.8% 2 0.0% 0 1.7% 1 4.3% 2 3.0% 3 SS155 9.7% 11 12.8% 6 7.6% 5 4.2% 1 11.3% 6 11.1% 4 5.1% 3 14.9% 7 10.0% 10 SS156 4.4% 5 8.5% 4 1.5% 1 0.0% 0 7.5% 4 2.8% 1 5.1% 3 4.3% 2 5.0% 5 SS164 6.2% 7 4.3% 2 7.6% 5 12.5% 3 3.8% 2 5.6% 2 5.1% 3 8.5% 4 7.0% 7 SS165 5.3% 6 8.5% 4 3.0% 2 12.5% 3 3.8% 2 2.8% 1 6.8% 4 0.0% 0 4.0% 4 SS166 4.4% 5 6.4% 3 3.0% 2 4.2% 1 0.0% 0 11.1% 4 5.1% 3 4.3% 2 5.0% 5 SS170 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SS177 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SS178 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SS179 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SS5 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SS5 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SS5 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SS6 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SS6 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SS6 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SS7 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SS7 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SS7 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SS7 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SS7 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SS8 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SS8 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SS8 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SS8 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Base: 113 47 66 24 53 36 59 47 100

Column %ges. 190508 NEMS market research APPENDIX 9 By Demographics Basildon Leisure Household Survey Page 1 For White Young Green May 2008

Total Male Female 18 to 34 35 to 54 55+ ABC1 C2DE Car in hhold

Q01 Do you or your household ever visit the cinema?

Yes 66.6% 217 64.0% 89 68.4% 128 81.2% 69 82.4% 112 34.3% 36 70.2% 118 61.2% 82 69.8% 208 No 33.4% 109 36.0% 50 31.6% 59 18.8% 16 17.6% 24 65.7% 69 29.8% 50 38.8% 52 30.2% 90 Base: 326 139 187 85 136 105 168 134 298

Q02 Where do you or your household normally go to the cinema? Those who visit the cinema at Q01

Empire Cinema, Festival 55.8% 121 57.3% 51 54.7% 70 49.3% 34 58.9% 66 58.3% 21 60.2% 71 51.2% 42 55.8% 116 Leisure Park, Basildon Vue, Thurrock Lakeside 15.7% 34 14.6% 13 16.4% 21 15.9% 11 17.0% 19 11.1% 4 10.2% 12 23.2% 19 15.4% 32 Shopping Centre, West Thurrock Odeon, The Broadway, 5.1% 11 4.5% 4 5.5% 7 7.2% 5 1.8% 2 11.1% 4 6.8% 8 2.4% 2 5.3% 11 London Road, Southend- on-Sea MovieStarr Cineplex, 4.6% 10 2.2% 2 6.3% 8 7.2% 5 4.5% 5 0.0% 0 2.5% 3 8.5% 7 4.8% 10 Eastern Esplanade, Canvey Island Other outside District 4.6% 10 4.5% 4 4.7% 6 7.2% 5 1.8% 2 8.3% 3 2.5% 3 4.9% 4 4.8% 10 Other outside District 3.7% 8 5.6% 5 2.3% 3 4.3% 3 2.7% 3 5.6% 2 5.9% 7 1.2% 1 3.8% 8 Vue, The Brewery, Romford 0.9% 2 1.1% 1 0.8% 1 1.4% 1 0.9% 1 0.0% 0 1.7% 2 0.0% 0 1.0% 2 Showcase Cinema, Water 0.5% 1 0.0% 0 0.8% 1 0.0% 0 0.9% 1 0.0% 0 0.8% 1 0.0% 0 0.5% 1 Circus, Bluewater Stir Century, Romford, 0.5% 1 1.1% 1 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.5% 1 Essex Cineworld, Freeport Leisure, 0.5% 1 1.1% 1 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.8% 1 0.0% 0 0.5% 1 Charter Way, Chapel Hill (Don't know / varies) 8.3% 18 7.9% 7 8.6% 11 5.8% 4 10.7% 12 5.6% 2 7.6% 9 8.5% 7 7.7% 16 Base: 217 89 128 69 112 36 118 82 208

Q03 How often do you or your household visit... (CINEMA MENTIONED AT Q02) ? Those who visit the cinema at Q01

More than once a week 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Once a week 5.1% 11 6.7% 6 3.9% 5 5.8% 4 6.3% 7 0.0% 0 4.2% 5 6.1% 5 5.3% 11 Less than once a week, but 1.8% 4 3.4% 3 0.8% 1 5.8% 4 0.0% 0 0.0% 0 0.0% 0 3.7% 3 1.9% 4 more than once a fortnight Once a fortnight 7.4% 16 10.1% 9 5.5% 7 20.3% 14 1.8% 2 0.0% 0 5.1% 6 8.5% 7 7.7% 16 Less than once a fortnight, 23.0% 50 23.6% 21 22.7% 29 18.8% 13 25.9% 29 22.2% 8 28.0% 33 18.3% 15 23.6% 49 but more than once a month Less than once a month, but 8.8% 19 9.0% 8 8.6% 11 8.7% 6 9.8% 11 5.6% 2 8.5% 10 7.3% 6 8.2% 17 more than once every two months Once every two months 18.9% 41 16.9% 15 20.3% 26 14.5% 10 20.5% 23 22.2% 8 17.8% 21 22.0% 18 19.7% 41 Less often 33.2% 72 28.1% 25 36.7% 47 26.1% 18 32.1% 36 50.0% 18 34.7% 41 34.1% 28 32.2% 67 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies / no 1.8% 4 2.2% 2 1.6% 2 0.0% 0 3.6% 4 0.0% 0 1.7% 2 0.0% 0 1.4% 3 pattern) Base: 217 89 128 69 112 36 118 82 208

Q04 How do you or your household normally travel to... (CINEMA MENTIONED AT Q02) ? Those who visit the cinema at Q01

Car / van (as driver) 53.5% 116 53.9% 48 53.1% 68 46.4% 32 56.3% 63 58.3% 21 58.5% 69 50.0% 41 55.3% 115 Car / van (as passenger) 22.6% 49 16.9% 15 26.6% 34 26.1% 18 23.2% 26 13.9% 5 17.8% 21 26.8% 22 21.2% 44 Bus, minibus or coach 3.2% 7 5.6% 5 1.6% 2 4.3% 3 1.8% 2 5.6% 2 1.7% 2 3.7% 3 2.9% 6 Motorcycle, scooter or 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 moped Walk 3.2% 7 4.5% 4 2.3% 3 5.8% 4 1.8% 2 2.8% 1 0.8% 1 7.3% 6 2.9% 6 Taxi 0.5% 1 0.0% 0 0.8% 1 0.0% 0 0.0% 0 2.8% 1 0.0% 0 1.2% 1 0.0% 0 Train 1.8% 4 2.2% 2 1.6% 2 2.9% 2 0.9% 1 2.8% 1 2.5% 3 0.0% 0 1.9% 4 Bicycle 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 15.2% 33 16.9% 15 14.1% 18 14.5% 10 16.1% 18 13.9% 5 18.6% 22 11.0% 9 15.9% 33 Base: 217 89 128 69 112 36 118 82 208

Column %ges. 190508 NEMS market research By Demographics Basildon Leisure Household Survey Page 2 For White Young Green May 2008

Total Male Female 18 to 34 35 to 54 55+ ABC1 C2DE Car in hhold

Q05 Do you or your household ever participate in health and fitness activities ? By that I mean for example going to the gym, swimming, playing squash, football, rugby etc, i.e. participating in rather than just spectating.

Yes 58.6% 191 60.4% 84 57.2% 107 63.5% 54 70.6% 96 39.0% 41 66.1% 111 51.5% 69 63.4% 189 No 41.4% 135 39.6% 55 42.8% 80 36.5% 31 29.4% 40 61.0% 64 33.9% 57 48.5% 65 36.6% 109 Base: 326 139 187 85 136 105 168 134 298

Q06 Where do you or your household normally go for health and fitness facilities ? Those who visit health & fitness facilities at Q05

Leisure facility outside 11.0% 21 15.5% 13 7.5% 8 9.3% 5 9.4% 9 17.1% 7 10.8% 12 8.7% 6 10.6% 20 district General leisure outside 7.9% 15 9.5% 8 6.5% 7 7.4% 4 4.2% 4 17.1% 7 9.0% 10 7.2% 5 7.9% 15 district David Lloyd, Festival 6.8% 13 7.1% 6 6.5% 7 9.3% 5 8.3% 8 0.0% 0 7.2% 8 5.8% 4 6.9% 13 Leisure Park, Basildon Blackshots Lane Leisure 6.3% 12 3.6% 3 8.4% 9 1.9% 1 10.4% 10 2.4% 1 5.4% 6 7.2% 5 6.3% 12 Centre, Little Thurrock Waterside, Canvey Island 4.7% 9 1.2% 1 7.5% 8 5.6% 3 3.1% 3 7.3% 3 3.6% 4 7.2% 5 4.8% 9 Clements Hall Leisure 4.2% 8 3.6% 3 4.7% 5 5.6% 3 5.2% 5 0.0% 0 4.5% 5 4.3% 3 4.2% 8 Complex, Clements Hall Way, Hawkwell Fitness First, Festival Leisure 3.1% 6 4.8% 4 1.9% 2 5.6% 3 1.0% 1 4.9% 2 2.7% 3 4.3% 3 3.2% 6 Park, Basildon Impulse Leisure, 2.6% 5 1.2% 1 3.7% 4 1.9% 1 4.2% 4 0.0% 0 2.7% 3 1.4% 1 2.6% 5 Springhouse Road, Corringham Bannatyne's Health & 2.1% 4 2.4% 2 1.9% 2 3.7% 2 0.0% 0 4.9% 2 3.6% 4 0.0% 0 2.1% 4 Racquet Club, Howard Road, Chafford Hundred Pulse Fitness Centre, 2.1% 4 2.4% 2 1.9% 2 1.9% 1 3.1% 3 0.0% 0 0.9% 1 4.3% 3 2.1% 4 Gloucester Park Pool, Broadmayne, Basildon Leisure facility within 2.1% 4 1.2% 1 2.8% 3 1.9% 1 2.1% 2 2.4% 1 1.8% 2 2.9% 2 2.1% 4 district Brentwood 2.1% 4 2.4% 2 1.9% 2 1.9% 1 3.1% 3 0.0% 0 3.6% 4 0.0% 0 2.1% 4 Virgin Active, Rayleigh 2.1% 4 1.2% 1 2.8% 3 3.7% 2 1.0% 1 2.4% 1 1.8% 2 2.9% 2 2.1% 4 Road, Benfleet LA Fitness, Radford Way, 2.1% 4 3.6% 3 0.9% 1 1.9% 1 3.1% 3 0.0% 0 2.7% 3 1.4% 1 2.1% 4 Billericay Runnymede Chase, Benfleet 2.1% 4 0.0% 0 3.7% 4 1.9% 1 2.1% 2 2.4% 1 1.8% 2 1.4% 1 2.1% 4 Leisure Centre, Rayleigh 1.6% 3 0.0% 0 2.8% 3 0.0% 0 1.0% 1 4.9% 2 0.9% 1 1.4% 1 1.6% 3 Basildon Sports Centre, 1.6% 3 1.2% 1 1.9% 2 0.0% 0 3.1% 3 0.0% 0 0.9% 1 2.9% 2 1.6% 3 Nethermayne, Basildon Club Kingswood, Clay Hill 1.6% 3 2.4% 2 0.9% 1 1.9% 1 1.0% 1 2.4% 1 1.8% 2 1.4% 1 1.6% 3 Lane, Basildon Swimming pool inside 1.6% 3 2.4% 2 0.9% 1 0.0% 0 1.0% 1 4.9% 2 2.7% 3 0.0% 0 1.6% 3 district Stock Brook Manor Country 1.6% 3 0.0% 0 2.8% 3 0.0% 0 3.1% 3 0.0% 0 1.8% 2 1.4% 1 1.6% 3 Club, Billericay General leisure within 1.6% 3 1.2% 1 1.9% 2 0.0% 0 3.1% 3 0.0% 0 1.8% 2 1.4% 1 1.6% 3 district Swimming pool outside 1.0% 2 1.2% 1 0.9% 1 1.9% 1 1.0% 1 0.0% 0 1.8% 2 0.0% 0 1.1% 2 district Billericay Sports and Fitness 1.0% 2 2.4% 2 0.0% 0 0.0% 0 1.0% 1 2.4% 1 1.8% 2 0.0% 0 1.1% 2 Centre, School Road, Billericay Pitsea Leisure Centre, 0.5% 1 0.0% 0 0.9% 1 1.9% 1 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.5% 1 Northlands Pavement, Pitsea Agila Health Club, 21 0.5% 1 1.2% 1 0.0% 0 1.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 Bebingdon Close, Billericay Wickford Health Club, 23 0.5% 1 0.0% 0 0.9% 1 0.0% 0 1.0% 1 0.0% 0 0.9% 1 0.0% 0 0.5% 1 Appletree Way, Wickford Other 0.5% 1 1.2% 1 0.0% 0 0.0% 0 0.0% 0 2.4% 1 0.9% 1 0.0% 0 0.5% 1 Hannakins Farm Leisure 0.5% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 2.4% 1 0.0% 0 1.4% 1 0.5% 1 Centre, Hannakins Farm, Rosebay Avenue, Billericay (Don't know / varies) 24.6% 47 27.4% 23 22.4% 24 29.6% 16 24.0% 23 19.5% 8 22.5% 25 29.0% 20 24.3% 46 Base: 191 84 107 54 96 41 111 69 189

Column %ges. 190508 NEMS market research By Demographics Basildon Leisure Household Survey Page 3 For White Young Green May 2008

Total Male Female 18 to 34 35 to 54 55+ ABC1 C2DE Car in hhold

Q07 How often do you or your household visit …. (HEALTH & FITNESS FACILITY MENTIONED AT Q06) ? Those who visit health & fitness facilities at Q05

More than once a week 53.9% 103 53.6% 45 54.2% 58 59.3% 32 47.9% 46 61.0% 25 54.1% 60 53.6% 37 54.0% 102 Once a week 28.3% 54 31.0% 26 26.2% 28 27.8% 15 29.2% 28 26.8% 11 29.7% 33 29.0% 20 28.0% 53 Less than once a week, but 0.5% 1 1.2% 1 0.0% 0 1.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 more than once a fortnight Once a fortnight 5.2% 10 3.6% 3 6.5% 7 3.7% 2 6.3% 6 4.9% 2 6.3% 7 4.3% 3 5.3% 10 Less than once a fortnight, 4.2% 8 4.8% 4 3.7% 4 1.9% 1 6.3% 6 2.4% 1 4.5% 5 2.9% 2 4.2% 8 but more than once a month Less than once a month, but 1.0% 2 0.0% 0 1.9% 2 0.0% 0 2.1% 2 0.0% 0 1.8% 2 0.0% 0 1.1% 2 more than once every two months Once every two months 3.1% 6 1.2% 1 4.7% 5 1.9% 1 5.2% 5 0.0% 0 1.8% 2 5.8% 4 3.2% 6 Less often 1.6% 3 1.2% 1 1.9% 2 1.9% 1 1.0% 1 2.4% 1 0.0% 0 2.9% 2 1.6% 3 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies / no 2.1% 4 3.6% 3 0.9% 1 1.9% 1 2.1% 2 2.4% 1 1.8% 2 1.4% 1 2.1% 4 pattern) Base: 191 84 107 54 96 41 111 69 189

Q08 How do you or your household normally travel to …. (HEALTH & FITNESS FACILITY MENTIONED AT Q06) ? Those who visit health & fitness facilities at Q05

Car / van (as driver) 66.0% 126 73.8% 62 59.8% 64 66.7% 36 61.5% 59 75.6% 31 67.6% 75 65.2% 45 66.7% 126 Car / van (as passenger) 8.9% 17 4.8% 4 12.2% 13 9.3% 5 9.4% 9 7.3% 3 9.0% 10 8.7% 6 7.9% 15 Bus, minibus or coach 0.5% 1 1.2% 1 0.0% 0 1.9% 1 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.5% 1 Motorcycle, scooter or 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 moped Walk 13.1% 25 15.5% 13 11.2% 12 13.0% 7 15.6% 15 7.3% 3 10.8% 12 13.0% 9 13.2% 25 Taxi 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Train 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bicycle 0.5% 1 1.2% 1 0.0% 0 0.0% 0 0.0% 0 2.4% 1 0.9% 1 0.0% 0 0.5% 1 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 11.0% 21 3.6% 3 16.8% 18 9.3% 5 13.5% 13 7.3% 3 11.7% 13 11.6% 8 11.1% 21 Base: 191 84 107 54 96 41 111 69 189

Q09 Do you or your household ever participate in ten pin bowling?

Yes 39.6% 129 33.8% 47 43.9% 82 47.1% 40 50.7% 69 19.0% 20 38.7% 65 39.6% 53 41.6% 124 No 60.4% 197 66.2% 92 56.2% 105 52.9% 45 49.3% 67 81.0% 85 61.3% 103 60.4% 81 58.4% 174 Base: 326 139 187 85 136 105 168 134 298

Q10 Where do you or your household normally go for ten pin bowling facilities? Those who visit ten pin bowling facilities at Q09

Hollywood Bowl, Festival 64.3% 83 59.6% 28 67.1% 55 67.5% 27 68.1% 47 45.0% 9 60.0% 39 67.9% 36 65.3% 81 Way, Festival Leisure Park, Basildon Basildon Bowl & Quasar, 3 10.1% 13 4.3% 2 13.4% 11 7.5% 3 8.7% 6 20.0% 4 10.8% 7 9.4% 5 9.7% 12 High Pavement, Basildon Tenpin & Megabowl, 3.9% 5 6.4% 3 2.4% 2 2.5% 1 4.3% 3 5.0% 1 4.6% 3 1.9% 1 4.0% 5 Tattersall Way, Chelmsford The Kursaal, Southend-on- 3.9% 5 6.4% 3 2.4% 2 7.5% 3 2.9% 2 0.0% 0 4.6% 3 1.9% 1 3.2% 4 Sea Madison Heights, Maldon 2.3% 3 2.1% 1 2.4% 2 0.0% 0 2.9% 2 5.0% 1 1.5% 1 3.8% 2 2.4% 3 Broadway Superbowl, Leigh 1.6% 2 2.1% 1 1.2% 1 2.5% 1 0.0% 0 5.0% 1 1.5% 1 1.9% 1 1.6% 2 Road, Leigh-on-Sea CJ's Bowling, Eldon Way 1.6% 2 2.1% 1 1.2% 1 0.0% 0 1.4% 1 5.0% 1 0.0% 0 3.8% 2 1.6% 2 Industrial Estate, Eldon Way, Hockley Eddies, Radford Way, 1.6% 2 0.0% 0 2.4% 2 0.0% 0 2.9% 2 0.0% 0 3.1% 2 0.0% 0 1.6% 2 Billericay Romford 1.6% 2 4.3% 2 0.0% 0 5.0% 2 0.0% 0 0.0% 0 1.5% 1 1.9% 1 1.6% 2 Braintree 0.8% 1 2.1% 1 0.0% 0 0.0% 0 1.4% 1 0.0% 0 1.5% 1 0.0% 0 0.8% 1 Canvey Island 0.8% 1 2.1% 1 0.0% 0 0.0% 0 0.0% 0 5.0% 1 0.0% 0 1.9% 1 0.8% 1 Dagenham 0.8% 1 0.0% 0 1.2% 1 0.0% 0 1.4% 1 0.0% 0 1.5% 1 0.0% 0 0.8% 1 Southend-on-Sea 0.8% 1 2.1% 1 0.0% 0 0.0% 0 1.4% 1 0.0% 0 1.5% 1 0.0% 0 0.8% 1 (Don't know / varies) 6.2% 8 6.4% 3 6.1% 5 7.5% 3 4.3% 3 10.0% 2 7.7% 5 5.7% 3 5.6% 7 Base: 129 47 82 40 69 20 65 53 124

Column %ges. 190508 NEMS market research By Demographics Basildon Leisure Household Survey Page 4 For White Young Green May 2008

Total Male Female 18 to 34 35 to 54 55+ ABC1 C2DE Car in hhold

Q11 How often do you or your household visit... (BOWLING FACILITIES AT Q10) ? Those who visit ten pin bowling facilities at Q09

More than once a week 0.8% 1 2.1% 1 0.0% 0 0.0% 0 0.0% 0 5.0% 1 0.0% 0 1.9% 1 0.8% 1 Once a week 0.8% 1 0.0% 0 1.2% 1 0.0% 0 0.0% 0 5.0% 1 0.0% 0 0.0% 0 0.0% 0 Less than once a week, but 0.8% 1 2.1% 1 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 1.9% 1 0.8% 1 more than once a fortnight Once a fortnight 3.1% 4 6.4% 3 1.2% 1 7.5% 3 1.4% 1 0.0% 0 3.1% 2 3.8% 2 3.2% 4 Less than once a fortnight, 8.5% 11 6.4% 3 9.8% 8 12.5% 5 7.2% 5 5.0% 1 4.6% 3 13.2% 7 8.9% 11 but more than once a month Less than once a month, but 7.0% 9 8.5% 4 6.1% 5 10.0% 4 7.2% 5 0.0% 0 7.7% 5 1.9% 1 7.3% 9 more than once every two months Once every two months 18.6% 24 14.9% 7 20.7% 17 17.5% 7 20.3% 14 15.0% 3 12.3% 8 24.5% 13 18.5% 23 Less often 59.7% 77 59.6% 28 59.8% 49 52.5% 21 62.3% 43 65.0% 13 72.3% 47 50.9% 27 60.5% 75 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies / no 0.8% 1 0.0% 0 1.2% 1 0.0% 0 0.0% 0 5.0% 1 0.0% 0 1.9% 1 0.0% 0 pattern) Base: 129 47 82 40 69 20 65 53 124

Q12 How do you or your household normally travel to... (BOWLING FACILITIES AT Q10) ? Those who visit ten pin bowling facilities at Q09

Car / van (as driver) 63.6% 82 74.5% 35 57.3% 47 55.0% 22 71.0% 49 55.0% 11 69.2% 45 56.6% 30 66.1% 82 Car / van (as passenger) 24.8% 32 17.0% 8 29.3% 24 27.5% 11 18.8% 13 40.0% 8 20.0% 13 28.3% 15 23.4% 29 Bus, minibus or coach 2.3% 3 4.3% 2 1.2% 1 2.5% 1 2.9% 2 0.0% 0 0.0% 0 5.7% 3 1.6% 2 Motorcycle, scooter or 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 moped Walk 0.8% 1 2.1% 1 0.0% 0 2.5% 1 0.0% 0 0.0% 0 0.0% 0 1.9% 1 0.8% 1 Taxi 1.6% 2 0.0% 0 2.4% 2 2.5% 1 0.0% 0 5.0% 1 0.0% 0 3.8% 2 0.8% 1 Train 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bicycle 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 7.0% 9 2.1% 1 9.8% 8 10.0% 4 7.2% 5 0.0% 0 10.8% 7 3.8% 2 7.3% 9 Base: 129 47 82 40 69 20 65 53 124

Q13 Do you or your household ever participate in bingo?

Yes 7.1% 23 2.9% 4 10.2% 19 4.7% 4 5.9% 8 10.5% 11 3.0% 5 12.7% 17 6.7% 20 No 92.9% 303 97.1% 135 89.8% 168 95.3% 81 94.1% 128 89.5% 94 97.0% 163 87.3% 117 93.3% 278 Base: 326 139 187 85 136 105 168 134 298

Q14 Where do you or your household normally go for bingo facilities? Those who visit bingo facilities at Q13

Gala Clubs, Southernhay, 17.4% 4 0.0% 0 21.1% 4 0.0% 0 25.0% 2 18.2% 2 20.0% 1 17.6% 3 15.0% 3 Basildon Mecca, Greyhound Trading 13.0% 3 0.0% 0 15.8% 3 25.0% 1 25.0% 2 0.0% 0 20.0% 1 11.8% 2 15.0% 3 Park, Greyhound Way, Southend-on-Sea Mecca, Dagenham Leisure 8.7% 2 0.0% 0 10.5% 2 0.0% 0 12.5% 1 9.1% 1 0.0% 0 11.8% 2 5.0% 1 Park, Cook Road, Dagenham Gala Clubs, 1 The 4.3% 1 0.0% 0 5.3% 1 0.0% 0 0.0% 0 9.1% 1 0.0% 0 5.9% 1 5.0% 1 Broadway, High Road, Basildon Mecca, Mercury Gardens, 4.3% 1 0.0% 0 5.3% 1 0.0% 0 0.0% 0 9.1% 1 0.0% 0 5.9% 1 5.0% 1 Romford Social Club, Stanford-le- 4.3% 1 0.0% 0 5.3% 1 0.0% 0 0.0% 0 9.1% 1 0.0% 0 5.9% 1 5.0% 1 Hope The Rank, Southend-on-Sea 4.3% 1 25.0% 1 0.0% 0 0.0% 0 0.0% 0 9.1% 1 20.0% 1 0.0% 0 5.0% 1 (Don't know / varies) 43.5% 10 75.0% 3 36.8% 7 75.0% 3 37.5% 3 36.4% 4 40.0% 2 41.2% 7 45.0% 9 Base: 23 4 19 4 8 11 5 17 20

Column %ges. 190508 NEMS market research By Demographics Basildon Leisure Household Survey Page 5 For White Young Green May 2008

Total Male Female 18 to 34 35 to 54 55+ ABC1 C2DE Car in hhold

Q15 How often do you or your household visit… (BINGO FACILITIES AT Q14) ? Those who visit bingo facilities at Q13

More than once a week 13.0% 3 0.0% 0 15.8% 3 0.0% 0 12.5% 1 18.2% 2 0.0% 0 17.6% 3 10.0% 2 Once a week 21.7% 5 0.0% 0 26.3% 5 0.0% 0 25.0% 2 27.3% 3 20.0% 1 23.5% 4 20.0% 4 Less than once a week, but 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 more than once a fortnight Once a fortnight 13.0% 3 25.0% 1 10.5% 2 25.0% 1 12.5% 1 9.1% 1 20.0% 1 11.8% 2 15.0% 3 Less than once a fortnight, 30.4% 7 25.0% 1 31.6% 6 75.0% 3 12.5% 1 27.3% 3 20.0% 1 29.4% 5 35.0% 7 but more than once a month Less than once a month, but 4.3% 1 0.0% 0 5.3% 1 0.0% 0 0.0% 0 9.1% 1 0.0% 0 5.9% 1 0.0% 0 more than once every two months Once every two months 4.3% 1 25.0% 1 0.0% 0 0.0% 0 0.0% 0 9.1% 1 20.0% 1 0.0% 0 5.0% 1 Less often 8.7% 2 0.0% 0 10.5% 2 0.0% 0 25.0% 2 0.0% 0 0.0% 0 11.8% 2 10.0% 2 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies / no 4.3% 1 25.0% 1 0.0% 0 0.0% 0 12.5% 1 0.0% 0 20.0% 1 0.0% 0 5.0% 1 pattern) Base: 23 4 19 4 8 11 5 17 20

Q16 How do you or your household normally travel to… (BINGO FACILITIES AT Q14) ? Those who visit bingo facilities at Q13

Car / van (as driver) 52.2% 12 25.0% 1 57.9% 11 75.0% 3 62.5% 5 36.4% 4 60.0% 3 52.9% 9 60.0% 12 Car / van (as passenger) 17.4% 4 25.0% 1 15.8% 3 0.0% 0 12.5% 1 27.3% 3 20.0% 1 17.6% 3 15.0% 3 Bus, minibus or coach 13.0% 3 0.0% 0 15.8% 3 0.0% 0 0.0% 0 27.3% 3 0.0% 0 17.6% 3 5.0% 1 Motorcycle, scooter or 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 moped Walk 8.7% 2 25.0% 1 5.3% 1 25.0% 1 0.0% 0 9.1% 1 0.0% 0 5.9% 1 10.0% 2 Taxi 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Train 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bicycle 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 8.7% 2 25.0% 1 5.3% 1 0.0% 0 25.0% 2 0.0% 0 20.0% 1 5.9% 1 10.0% 2 Base: 23 4 19 4 8 11 5 17 20

Q17 Do you or your household ever visit the theatre or other performing arts venues, including music venues?

Yes 61.7% 201 56.1% 78 65.8% 123 43.5% 37 67.6% 92 68.6% 72 72.0% 121 53.0% 71 63.1% 188 No 38.3% 125 43.9% 61 34.2% 64 56.5% 48 32.4% 44 31.4% 33 28.0% 47 47.0% 63 36.9% 110 Base: 326 139 187 85 136 105 168 134 298

Q18 Where do you or your household normally go for theatre / performing arts venues facilities? Those who visit the theatre or other performing arts venues, including music venues at Q17

London 29.4% 59 24.4% 19 32.5% 40 43.2% 16 30.4% 28 20.8% 15 28.9% 35 31.0% 22 28.7% 54 The Cliff's Pavillion, 21.9% 44 20.5% 16 22.8% 28 2.7% 1 17.4% 16 37.5% 27 18.2% 22 26.8% 19 21.3% 40 Southend-on-Sea London 4.0% 8 3.8% 3 4.1% 5 8.1% 3 4.3% 4 1.4% 1 1.7% 2 8.5% 6 4.3% 8 The Queens Theatre, 3.0% 6 3.8% 3 2.4% 3 8.1% 3 1.1% 1 2.8% 2 5.0% 6 0.0% 0 3.2% 6 Hornchurch Other outside District 2.5% 5 6.4% 5 0.0% 0 0.0% 0 3.3% 3 2.8% 2 2.5% 3 2.8% 2 2.7% 5 Towngate Theatre, St 2.0% 4 1.3% 1 2.4% 3 5.4% 2 1.1% 1 1.4% 1 1.7% 2 2.8% 2 2.1% 4 Martins Sqaure, Basildon Chelmsford Civic Theatres, 2.0% 4 1.3% 1 2.4% 3 2.7% 1 1.1% 1 2.8% 2 2.5% 3 1.4% 1 1.6% 3 Fairfield Road, Chelmsford Thameside Theatre, Orsett 2.0% 4 0.0% 0 3.3% 4 0.0% 0 2.2% 2 2.8% 2 0.8% 1 4.2% 3 1.6% 3 Road, Grays Albert Hall, Hayes 1.0% 2 0.0% 0 1.6% 2 0.0% 0 2.2% 2 0.0% 0 0.8% 1 1.4% 1 1.1% 2 Other within District 0.5% 1 0.0% 0 0.8% 1 0.0% 0 0.0% 0 1.4% 1 0.0% 0 1.4% 1 0.5% 1 Brentwood Theatre, High 0.5% 1 1.3% 1 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.8% 1 0.0% 0 0.5% 1 Street, Brentwood Rettendon Lodge, Wickford 0.5% 1 1.3% 1 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.8% 1 0.0% 0 0.5% 1 The Playhouse, The High, 0.5% 1 1.3% 1 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.8% 1 0.0% 0 0.5% 1 Harlow The Point, Belfast 0.5% 1 1.3% 1 0.0% 0 2.7% 1 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.5% 1 (Don't know / varies) 29.9% 60 33.3% 26 27.6% 34 27.0% 10 35.9% 33 23.6% 17 34.7% 42 19.7% 14 30.9% 58 Base: 201 78 123 37 92 72 121 71 188

Column %ges. 190508 NEMS market research By Demographics Basildon Leisure Household Survey Page 6 For White Young Green May 2008

Total Male Female 18 to 34 35 to 54 55+ ABC1 C2DE Car in hhold

Q19 How often do you or your household visit (THEATRE / PERFORMING ARTS VENUES AT Q18) ? Those who visit the theatre or other performing arts venues, including music venues at Q17

More than once a week 0.5% 1 1.3% 1 0.0% 0 2.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 Once a week 1.0% 2 1.3% 1 0.8% 1 0.0% 0 0.0% 0 2.8% 2 0.8% 1 1.4% 1 1.1% 2 Less than once a week, but 0.5% 1 1.3% 1 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.8% 1 0.0% 0 0.5% 1 more than once a fortnight Once a fortnight 2.5% 5 5.1% 4 0.8% 1 2.7% 1 1.1% 1 4.2% 3 3.3% 4 1.4% 1 2.7% 5 Less than once a fortnight, 4.0% 8 5.1% 4 3.3% 4 2.7% 1 5.4% 5 2.8% 2 3.3% 4 4.2% 3 4.3% 8 but more than once a month Less than once a month, but 5.5% 11 7.7% 6 4.1% 5 2.7% 1 7.6% 7 4.2% 3 7.4% 9 1.4% 1 5.9% 11 more than once every two months Once every two months 17.9% 36 17.9% 14 17.9% 22 21.6% 8 14.1% 13 20.8% 15 16.5% 20 21.1% 15 17.6% 33 Less often 65.2% 131 59.0% 46 69.1% 85 67.6% 25 67.4% 62 61.1% 44 66.1% 80 66.2% 47 64.9% 122 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies / no 3.0% 6 1.3% 1 4.1% 5 0.0% 0 3.3% 3 4.2% 3 1.7% 2 4.2% 3 2.7% 5 pattern) Base: 201 78 123 37 92 72 121 71 188

Q20 How do you or your household normally travel to (THEATRE / PERFORMANCE VENUES AT Q18) ? Those who visit the theatre or other performing arts venues, including music venues at Q17

Car / van (as driver) 31.3% 63 39.7% 31 26.0% 32 16.2% 6 28.3% 26 43.1% 31 31.4% 38 31.0% 22 33.5% 63 Car / van (as passenger) 13.4% 27 7.7% 6 17.1% 21 18.9% 7 5.4% 5 20.8% 15 11.6% 14 16.9% 12 11.7% 22 Bus, minibus or coach 3.0% 6 0.0% 0 4.9% 6 0.0% 0 3.3% 3 4.2% 3 1.7% 2 5.6% 4 2.7% 5 Motorcycle, scooter or 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 moped Walk 0.5% 1 0.0% 0 0.8% 1 0.0% 0 0.0% 0 1.4% 1 0.0% 0 1.4% 1 0.5% 1 Taxi 1.0% 2 1.3% 1 0.8% 1 2.7% 1 0.0% 0 1.4% 1 0.8% 1 1.4% 1 0.5% 1 Train 37.3% 75 38.5% 30 36.6% 45 54.1% 20 46.7% 43 16.7% 12 40.5% 49 33.8% 24 37.8% 71 Bicycle 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 13.4% 27 12.8% 10 13.8% 17 8.1% 3 16.3% 15 12.5% 9 14.1% 17 9.9% 7 13.3% 25 Base: 201 78 123 37 92 72 121 71 188

Q21 Do you or your household ever visit a public house or other drinking establishments?

Yes 56.7% 185 60.4% 84 54.0% 101 68.2% 58 64.0% 87 38.1% 40 63.1% 106 51.5% 69 58.4% 174 No 43.3% 141 39.6% 55 46.0% 86 31.8% 27 36.0% 49 61.9% 65 36.9% 62 48.5% 65 41.6% 124 Base: 326 139 187 85 136 105 168 134 298

Column %ges. 190508 NEMS market research By Demographics Basildon Leisure Household Survey Page 7 For White Young Green May 2008

Total Male Female 18 to 34 35 to 54 55+ ABC1 C2DE Car in hhold

Q22 Where do you or your household go most often for pubs / drinking establishments? Those who visit pubs / drinking establishments at Q21

Billericay town centre 10.3% 19 8.3% 7 11.9% 12 5.2% 3 11.5% 10 15.0% 6 11.3% 12 10.1% 7 9.8% 17 Basildon town centre 9.2% 17 10.7% 9 7.9% 8 10.3% 6 9.2% 8 7.5% 3 6.6% 7 13.0% 9 9.2% 16 Rayleigh 5.4% 10 6.0% 5 5.0% 5 5.2% 3 4.6% 4 7.5% 3 5.7% 6 4.3% 3 4.6% 8 Grays 4.3% 8 2.4% 2 5.9% 6 5.2% 3 4.6% 4 2.5% 1 3.8% 4 5.8% 4 4.0% 7 Wickford town centre 3.8% 7 4.8% 4 3.0% 3 5.2% 3 1.1% 1 7.5% 3 1.9% 2 4.3% 3 4.0% 7 Chelmsford 3.8% 7 4.8% 4 3.0% 3 6.9% 4 2.3% 2 2.5% 1 4.7% 5 2.9% 2 4.0% 7 London 3.2% 6 2.4% 2 4.0% 4 3.4% 2 3.4% 3 2.5% 1 4.7% 5 1.4% 1 2.9% 5 Benfleet 3.2% 6 3.6% 3 3.0% 3 5.2% 3 2.3% 2 2.5% 1 2.8% 3 4.3% 3 3.4% 6 Hadley 2.7% 5 3.6% 3 2.0% 2 0.0% 0 4.6% 4 2.5% 1 3.8% 4 1.4% 1 2.9% 5 Canvey Island 2.7% 5 1.2% 1 4.0% 4 3.4% 2 1.1% 1 5.0% 2 0.9% 1 5.8% 4 2.3% 4 Southend-on-Sea 2.2% 4 1.2% 1 3.0% 3 6.9% 4 0.0% 0 0.0% 0 1.9% 2 2.9% 2 2.3% 4 Corringham 2.2% 4 1.2% 1 3.0% 3 3.4% 2 2.3% 2 0.0% 0 0.0% 0 4.3% 3 2.3% 4 Hockley 2.2% 4 3.6% 3 1.0% 1 1.7% 1 2.3% 2 2.5% 1 1.9% 2 2.9% 2 1.7% 3 Thurrock 2.2% 4 2.4% 2 2.0% 2 3.4% 2 2.3% 2 0.0% 0 1.9% 2 1.4% 1 2.3% 4 Upminster 1.6% 3 1.2% 1 2.0% 2 0.0% 0 2.3% 2 2.5% 1 1.9% 2 1.4% 1 1.7% 3 Romford 1.6% 3 2.4% 2 1.0% 1 5.2% 3 0.0% 0 0.0% 0 1.9% 2 1.4% 1 1.7% 3 Herongate 1.1% 2 1.2% 1 1.0% 1 1.7% 1 0.0% 0 2.5% 1 0.9% 1 1.4% 1 1.1% 2 Brentwood 1.1% 2 1.2% 1 1.0% 1 0.0% 0 2.3% 2 0.0% 0 0.9% 1 1.4% 1 0.6% 1 Hockley - country pubs 1.1% 2 0.0% 0 2.0% 2 1.7% 1 1.1% 1 0.0% 0 0.9% 1 1.4% 1 1.1% 2 Stanford-le-Hope 1.1% 2 0.0% 0 2.0% 2 0.0% 0 1.1% 1 2.5% 1 0.9% 1 1.4% 1 1.1% 2 Hullbridge - country pubs 1.1% 2 0.0% 0 2.0% 2 0.0% 0 2.3% 2 0.0% 0 0.9% 1 1.4% 1 1.1% 2 Leigh-on-Sea 1.1% 2 1.2% 1 1.0% 1 1.7% 1 0.0% 0 2.5% 1 1.9% 2 0.0% 0 1.1% 2 Stow Maries 1.1% 2 2.4% 2 0.0% 0 0.0% 0 2.3% 2 0.0% 0 1.9% 2 0.0% 0 1.1% 2 Leintwardine - country pubs 0.5% 1 1.2% 1 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.9% 1 0.0% 0 0.6% 1 Ingatestone - country pubs 0.5% 1 1.2% 1 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.9% 1 0.0% 0 0.6% 1 Mill Green - country pubs 0.5% 1 0.0% 0 1.0% 1 0.0% 0 1.1% 1 0.0% 0 0.9% 1 0.0% 0 0.6% 1 Home 0.5% 1 1.2% 1 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.6% 1 South Ockendon - country 0.5% 1 0.0% 0 1.0% 1 0.0% 0 1.1% 1 0.0% 0 0.0% 0 1.4% 1 0.6% 1 pubs Stow Maries - country pubs 0.5% 1 1.2% 1 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.6% 1 Wivenhoe - country pubs 0.5% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 2.5% 1 0.0% 0 1.4% 1 0.6% 1 Festival Leisure Park, 0.5% 1 0.0% 0 1.0% 1 0.0% 0 1.1% 1 0.0% 0 0.0% 0 1.4% 1 0.6% 1 Basildon Battlesbridge - country pubs 0.5% 1 0.0% 0 1.0% 1 0.0% 0 1.1% 1 0.0% 0 0.9% 1 0.0% 0 0.6% 1 Corringham - country pubs 0.5% 1 0.0% 0 1.0% 1 1.7% 1 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.6% 1 Danbury - country pubs 0.5% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 2.5% 1 0.9% 1 0.0% 0 0.6% 1 Fobbing - country pubs 0.5% 1 0.0% 0 1.0% 1 0.0% 0 1.1% 1 0.0% 0 0.9% 1 0.0% 0 0.6% 1 Horndon-on-the-Hill - 0.5% 1 1.2% 1 0.0% 0 0.0% 0 0.0% 0 2.5% 1 0.9% 1 0.0% 0 0.6% 1 country pubs Burnham-on-Crouch 0.5% 1 0.0% 0 1.0% 1 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 Colchester 0.5% 1 0.0% 0 1.0% 1 0.0% 0 1.1% 1 0.0% 0 0.9% 1 0.0% 0 0.6% 1 Dagenham 0.5% 1 1.2% 1 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.6% 1 Dunstable 0.5% 1 1.2% 1 0.0% 0 0.0% 0 0.0% 0 2.5% 1 0.0% 0 1.4% 1 0.6% 1 Holborn 0.5% 1 0.0% 0 1.0% 1 0.0% 0 1.1% 1 0.0% 0 0.9% 1 0.0% 0 0.6% 1 Little Thurrock 0.5% 1 1.2% 1 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.9% 1 0.0% 0 0.6% 1 London Road, West 0.5% 1 0.0% 0 1.0% 1 0.0% 0 1.1% 1 0.0% 0 0.0% 0 1.4% 1 0.6% 1 Thurrock Ockendon 0.5% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 2.5% 1 0.9% 1 0.0% 0 0.6% 1 South Woodham Ferrers 0.5% 1 1.2% 1 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.9% 1 0.0% 0 0.6% 1 London 0.5% 1 1.2% 1 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 (Don't know / varies) 19.5% 36 22.6% 19 16.8% 17 13.8% 8 23.0% 20 20.0% 8 22.6% 24 14.5% 10 20.1% 35 Base: 185 84 101 58 87 40 106 69 174

Column %ges. 190508 NEMS market research By Demographics Basildon Leisure Household Survey Page 8 For White Young Green May 2008

Total Male Female 18 to 34 35 to 54 55+ ABC1 C2DE Car in hhold

Q23 How often do you or your household visit (PUB / DRINKING ESTABLISHMENTS AT Q22) ? Those who visit pubs / drinking establishments at Q21

More than once a week 14.1% 26 16.7% 14 11.9% 12 17.2% 10 13.8% 12 10.0% 4 12.3% 13 14.5% 10 13.8% 24 Once a week 28.6% 53 33.3% 28 24.8% 25 37.9% 22 20.7% 18 32.5% 13 30.2% 32 24.6% 17 28.7% 50 Less than once a week, but 2.7% 5 3.6% 3 2.0% 2 5.2% 3 1.1% 1 2.5% 1 2.8% 3 2.9% 2 2.9% 5 more than once a fortnight Once a fortnight 11.4% 21 10.7% 9 11.9% 12 10.3% 6 14.9% 13 5.0% 2 13.2% 14 10.1% 7 11.5% 20 Less than once a fortnight, 15.1% 28 15.5% 13 14.9% 15 3.4% 2 18.4% 16 25.0% 10 12.3% 13 21.7% 15 14.4% 25 but more than once a month Less than once a month, but 6.5% 12 2.4% 2 9.9% 10 3.4% 2 9.2% 8 5.0% 2 8.5% 9 4.3% 3 6.9% 12 more than once every two months Once every two months 8.1% 15 8.3% 7 7.9% 8 8.6% 5 9.2% 8 5.0% 2 8.5% 9 8.7% 6 8.0% 14 Less often 10.8% 20 7.1% 6 13.9% 14 10.3% 6 9.2% 8 15.0% 6 11.3% 12 8.7% 6 10.9% 19 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 2.7% 5 2.4% 2 3.0% 3 3.4% 2 3.4% 3 0.0% 0 0.9% 1 4.3% 3 2.9% 5 Base: 185 84 101 58 87 40 106 69 174

Q24 How do you or your household normally travel to (PUB / DRINKING ESTABLISHMENTS AT Q22) ? Those who visit pubs / drinking establishments at Q21

Car / van (as driver) 25.9% 48 31.0% 26 21.8% 22 10.3% 6 28.7% 25 42.5% 17 29.2% 31 21.7% 15 27.6% 48 Car / van (as passenger) 10.8% 20 10.7% 9 10.9% 11 17.2% 10 2.3% 2 20.0% 8 9.4% 10 11.6% 8 8.0% 14 Bus, minibus or coach 3.2% 6 2.4% 2 4.0% 4 3.4% 2 4.6% 4 0.0% 0 3.8% 4 2.9% 2 3.4% 6 Motorcycle, scooter or 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 moped Walk 34.1% 63 32.1% 27 35.6% 36 37.9% 22 39.1% 34 17.5% 7 29.2% 31 39.1% 27 33.9% 59 Taxi 6.5% 12 4.8% 4 7.9% 8 5.2% 3 8.0% 7 5.0% 2 3.8% 4 11.6% 8 6.9% 12 Train 4.3% 8 7.1% 6 2.0% 2 8.6% 5 2.3% 2 2.5% 1 4.7% 5 4.3% 3 4.0% 7 Bicycle 0.5% 1 0.0% 0 1.0% 1 0.0% 0 1.1% 1 0.0% 0 0.0% 0 1.4% 1 0.6% 1 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 14.6% 27 11.9% 10 16.8% 17 17.2% 10 13.8% 12 12.5% 5 19.8% 21 7.2% 5 15.5% 27 Base: 185 84 101 58 87 40 106 69 174

Q25 Do you or your household ever visit restaurants?

Yes 87.1% 284 85.6% 119 88.2% 165 87.1% 74 89.7% 122 83.8% 88 90.5% 152 84.3% 113 87.6% 261 No 12.9% 42 14.4% 20 11.8% 22 12.9% 11 10.3% 14 16.2% 17 9.5% 16 15.7% 21 12.4% 37 Base: 326 139 187 85 136 105 168 134 298

Column %ges. 190508 NEMS market research By Demographics Basildon Leisure Household Survey Page 9 For White Young Green May 2008

Total Male Female 18 to 34 35 to 54 55+ ABC1 C2DE Car in hhold

Q26 Where do you or your household normally visit for restaurants or to eat out? Those who visit restaurants at Q25

Basildon town centre 10.2% 29 13.4% 16 7.9% 13 10.8% 8 10.7% 13 9.1% 8 7.2% 11 15.9% 18 10.7% 28 Lakeside Shopping Centre, 6.7% 19 7.6% 9 6.1% 10 9.5% 7 4.9% 6 6.8% 6 5.3% 8 6.2% 7 6.5% 17 Thurrock Billericay town centre 6.7% 19 4.2% 5 8.5% 14 8.1% 6 8.2% 10 3.4% 3 9.9% 15 1.8% 2 6.9% 18 Festival Leisure Park, 6.3% 18 3.4% 4 8.5% 14 8.1% 6 9.0% 11 1.1% 1 3.9% 6 10.6% 12 6.5% 17 Basildon Southend-on-Sea 4.6% 13 4.2% 5 4.8% 8 8.1% 6 2.5% 3 4.5% 4 5.9% 9 2.7% 3 5.0% 13 Rayleigh 3.5% 10 3.4% 4 3.6% 6 2.7% 2 2.5% 3 5.7% 5 3.9% 6 1.8% 2 3.4% 9 Grays 2.5% 7 1.7% 2 3.0% 5 1.4% 1 3.3% 4 2.3% 2 0.7% 1 5.3% 6 2.3% 6 Wickford town centre 2.5% 7 2.5% 3 2.4% 4 1.4% 1 1.6% 2 4.5% 4 2.6% 4 2.7% 3 2.7% 7 Brentwood 1.8% 5 3.4% 4 0.6% 1 0.0% 0 2.5% 3 2.3% 2 2.6% 4 0.9% 1 1.9% 5 Chelmsford 1.4% 4 2.5% 3 0.6% 1 1.4% 1 0.8% 1 2.3% 2 2.0% 3 0.9% 1 1.5% 4 Thurrock 1.4% 4 0.8% 1 1.8% 3 1.4% 1 0.8% 1 2.3% 2 0.0% 0 2.7% 3 0.8% 2 London 1.4% 4 2.5% 3 0.6% 1 1.4% 1 2.5% 3 0.0% 0 2.0% 3 0.0% 0 1.5% 4 Benfleet 1.4% 4 0.8% 1 1.8% 3 1.4% 1 0.8% 1 2.3% 2 2.6% 4 0.0% 0 1.5% 4 Leigh-on-Sea 1.1% 3 1.7% 2 0.6% 1 1.4% 1 0.0% 0 2.3% 2 2.0% 3 0.0% 0 1.1% 3 Hockley 1.1% 3 2.5% 3 0.0% 0 1.4% 1 0.0% 0 2.3% 2 0.7% 1 1.8% 2 0.8% 2 Pitsea town centre 0.7% 2 1.7% 2 0.0% 0 1.4% 1 0.0% 0 1.1% 1 0.0% 0 1.8% 2 0.4% 1 Upminster 0.7% 2 1.7% 2 0.0% 0 1.4% 1 0.8% 1 0.0% 0 0.7% 1 0.9% 1 0.8% 2 Hadley 0.7% 2 1.7% 2 0.0% 0 0.0% 0 0.8% 1 1.1% 1 1.3% 2 0.0% 0 0.8% 2 South Woodham Ferrers 0.7% 2 1.7% 2 0.0% 0 1.4% 1 0.8% 1 0.0% 0 1.3% 2 0.0% 0 0.8% 2 Hornchurch 0.7% 2 0.8% 1 0.6% 1 1.4% 1 0.8% 1 0.0% 0 1.3% 2 0.0% 0 0.8% 2 Chafford Hundred 0.7% 2 0.0% 0 1.2% 2 1.4% 1 0.0% 0 1.1% 1 0.0% 0 1.8% 2 0.4% 1 Westcliff-on-Sea 0.7% 2 0.8% 1 0.6% 1 0.0% 0 0.8% 1 1.1% 1 1.3% 2 0.0% 0 0.8% 2 Ingatestone - country pubs 0.4% 1 0.0% 0 0.6% 1 0.0% 0 0.8% 1 0.0% 0 0.7% 1 0.0% 0 0.4% 1 Collingham - country pubs 0.4% 1 0.0% 0 0.6% 1 0.0% 0 0.8% 1 0.0% 0 0.7% 1 0.0% 0 0.4% 1 Thundersley - country pubs 0.4% 1 0.0% 0 0.6% 1 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.9% 1 0.4% 1 Laindon town centre 0.4% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 Dunstable 0.4% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.9% 1 0.4% 1 Grays - country pubs 0.4% 1 0.0% 0 0.6% 1 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.9% 1 0.4% 1 Leytonstone 0.4% 1 0.0% 0 0.6% 1 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.9% 1 0.0% 0 Stanford-le-Hope 0.4% 1 0.0% 0 0.6% 1 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.4% 1 The Boardwalk, Lakeside 0.4% 1 0.0% 0 0.6% 1 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.4% 1 Shopping Centre, Thurrock Turnpike Lane, Sutton 0.4% 1 0.8% 1 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.4% 1 Horndon-on-the-Hill 0.4% 1 0.0% 0 0.6% 1 0.0% 0 0.0% 0 1.1% 1 0.7% 1 0.0% 0 0.4% 1 Woodham 0.4% 1 0.0% 0 0.6% 1 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.9% 1 0.4% 1 Corringham Road, Stanford- 0.4% 1 0.0% 0 0.6% 1 0.0% 0 0.8% 1 0.0% 0 0.7% 1 0.0% 0 0.4% 1 le-Hope (Don't know / varies) 38.0% 108 34.5% 41 40.6% 67 31.1% 23 41.8% 51 38.6% 34 39.5% 60 37.2% 42 37.9% 99 Base: 284 119 165 74 122 88 152 113 261

Q27 How often do you or your household visit… (RESTAURANT AT Q26) ? Those who visit restaurants at Q25

More than once a week 4.6% 13 5.0% 6 4.2% 7 4.1% 3 5.7% 7 3.4% 3 3.3% 5 4.4% 5 4.6% 12 Once a week 13.7% 39 11.8% 14 15.2% 25 8.1% 6 13.9% 17 18.2% 16 14.5% 22 14.2% 16 13.8% 36 Less than once a week, but 2.1% 6 2.5% 3 1.8% 3 2.7% 2 2.5% 3 1.1% 1 2.0% 3 1.8% 2 2.3% 6 more than once a fortnight Once a fortnight 18.3% 52 21.0% 25 16.4% 27 25.7% 19 17.2% 21 13.6% 12 21.7% 33 15.0% 17 19.2% 50 Less than once a fortnight, 22.2% 63 20.2% 24 23.6% 39 18.9% 14 22.1% 27 25.0% 22 22.4% 34 22.1% 25 23.0% 60 but more than once a month Less than once a month, but 10.2% 29 10.1% 12 10.3% 17 9.5% 7 13.1% 16 6.8% 6 8.6% 13 10.6% 12 10.0% 26 more than once every two months Once every two months 12.0% 34 9.2% 11 13.9% 23 16.2% 12 13.1% 16 6.8% 6 12.5% 19 12.4% 14 12.3% 32 Less often 15.5% 44 19.3% 23 12.7% 21 14.9% 11 10.7% 13 22.7% 20 14.5% 22 17.7% 20 14.6% 38 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 1.4% 4 0.8% 1 1.8% 3 0.0% 0 1.6% 2 2.3% 2 0.7% 1 1.8% 2 0.4% 1 Base: 284 119 165 74 122 88 152 113 261

Column %ges. 190508 NEMS market research By Demographics Basildon Leisure Household Survey Page 10 For White Young Green May 2008

Total Male Female 18 to 34 35 to 54 55+ ABC1 C2DE Car in hhold

Q28 How do you or your household normally travel to (RESTAURANT AT Q26) ? Those who visit restaurants at Q25

Car / van (as driver) 48.6% 138 58.0% 69 41.8% 69 40.5% 30 51.6% 63 51.1% 45 52.0% 79 49.6% 56 52.5% 137 Car / van (as passenger) 22.5% 64 16.0% 19 27.3% 45 28.4% 21 15.6% 19 27.3% 24 14.5% 22 31.0% 35 19.2% 50 Bus, minibus or coach 0.4% 1 0.8% 1 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 Motorcycle, scooter or 0.4% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 moped Walk 10.2% 29 9.2% 11 10.9% 18 6.8% 5 12.3% 15 10.2% 9 11.8% 18 8.9% 10 10.3% 27 Taxi 2.1% 6 2.5% 3 1.8% 3 4.1% 3 1.6% 2 1.1% 1 3.3% 5 0.0% 0 1.9% 5 Train 3.2% 9 3.4% 4 3.0% 5 6.8% 5 3.3% 4 0.0% 0 3.9% 6 0.9% 1 3.1% 8 Bicycle 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 12.7% 36 9.2% 11 15.2% 25 12.2% 9 15.6% 19 9.1% 8 14.5% 22 8.9% 10 13.0% 34 Base: 284 119 165 74 122 88 152 113 261

Q29 Do you or your household ever visit nightclubs?

Yes 21.5% 70 28.1% 39 16.6% 31 49.4% 42 16.9% 23 4.8% 5 22.0% 37 20.1% 27 22.5% 67 No 78.5% 256 71.9% 100 83.4% 156 50.6% 43 83.1% 113 95.2% 100 78.0% 131 79.9% 107 77.5% 231 Base: 326 139 187 85 136 105 168 134 298

Q30 Where do you or your household normally go to a nightclub? Those who visit nightclubs at Q29

Other outside District 20.0% 14 28.2% 11 9.7% 3 23.8% 10 13.0% 3 20.0% 1 29.7% 11 11.1% 3 20.9% 14 Chicago Rock Café, Festival 11.4% 8 7.7% 3 16.1% 5 4.8% 2 26.1% 6 0.0% 0 8.1% 3 18.5% 5 11.9% 8 Leisure Park, Basildon Jumping Jacks, Festival 10.0% 7 7.7% 3 12.9% 4 11.9% 5 8.7% 2 0.0% 0 5.4% 2 14.8% 4 10.4% 7 Leisure Park, Basildon Mayhem, Southend-on-Sea 7.1% 5 7.7% 3 6.5% 2 9.5% 4 0.0% 0 20.0% 1 10.8% 4 0.0% 0 7.5% 5 Lava (shortly will be 5.7% 4 5.1% 2 6.5% 2 7.1% 3 4.3% 1 0.0% 0 8.1% 3 3.7% 1 4.5% 3 renamed Liquid), Festival Leisure Park, Basildon Bonds (Renamed New York, 4.3% 3 0.0% 0 9.7% 3 2.4% 1 8.7% 2 0.0% 0 2.7% 1 7.4% 2 4.5% 3 New York), Festival Leisure Park, Basildon Ignite (shortly will be 4.3% 3 2.6% 1 6.5% 2 4.8% 2 4.3% 1 0.0% 0 0.0% 0 7.4% 2 4.5% 3 renamed Envy), Festival Leisure Park, Basildon The Sky Bar, Festival 1.4% 1 0.0% 0 3.2% 1 0.0% 0 4.3% 1 0.0% 0 2.7% 1 0.0% 0 1.5% 1 Leisure Park, Basildon Circus Tavern, Purfleet 1.4% 1 2.6% 1 0.0% 0 2.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 1 Edwards, Chelmsford 1.4% 1 0.0% 0 3.2% 1 2.4% 1 0.0% 0 0.0% 0 2.7% 1 0.0% 0 1.5% 1 Bakers Bar, Alexandra 1.4% 1 0.0% 0 3.2% 1 2.4% 1 0.0% 0 0.0% 0 0.0% 0 3.7% 1 1.5% 1 Street, Southend-on-Sea Storm, Southend-on-Sea 1.4% 1 0.0% 0 3.2% 1 2.4% 1 0.0% 0 0.0% 0 0.0% 0 3.7% 1 1.5% 1 The Pink Toothbrush, 1.4% 1 2.6% 1 0.0% 0 0.0% 0 4.3% 1 0.0% 0 0.0% 0 3.7% 1 0.0% 0 Rayleigh Zinc, Lucy Road, Southend- 1.4% 1 2.6% 1 0.0% 0 2.4% 1 0.0% 0 0.0% 0 0.0% 0 3.7% 1 1.5% 1 on-Sea London 1.4% 1 2.6% 1 0.0% 0 2.4% 1 0.0% 0 0.0% 0 2.7% 1 0.0% 0 1.5% 1 Sam's, Brentwood 1.4% 1 0.0% 0 3.2% 1 2.4% 1 0.0% 0 0.0% 0 2.7% 1 0.0% 0 1.5% 1 (Don't know / varies) 24.3% 17 30.8% 12 16.1% 5 19.0% 8 26.1% 6 60.0% 3 24.3% 9 22.2% 6 23.9% 16 Base: 70 39 31 42 23 5 37 27 67

Column %ges. 190508 NEMS market research By Demographics Basildon Leisure Household Survey Page 11 For White Young Green May 2008

Total Male Female 18 to 34 35 to 54 55+ ABC1 C2DE Car in hhold

Q31 How often do you or your household visit…(NIGHTCLUB AT Q30) ? Those who visit nightclubs at Q29

More than once a week 10.0% 7 17.9% 7 0.0% 0 9.5% 4 8.7% 2 20.0% 1 10.8% 4 11.1% 3 10.4% 7 Once a week 27.1% 19 35.9% 14 16.1% 5 35.7% 15 17.4% 4 0.0% 0 16.2% 6 37.0% 10 25.4% 17 Less than once a week, but 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 more than once a fortnight Once a fortnight 14.3% 10 15.4% 6 12.9% 4 11.9% 5 17.4% 4 20.0% 1 21.6% 8 3.7% 1 14.9% 10 Less than once a fortnight, 15.7% 11 7.7% 3 25.8% 8 14.3% 6 13.0% 3 40.0% 2 16.2% 6 18.5% 5 14.9% 10 but more than once a month Less than once a month, but 10.0% 7 5.1% 2 16.1% 5 9.5% 4 13.0% 3 0.0% 0 16.2% 6 3.7% 1 10.4% 7 more than once every two months Once every two months 4.3% 3 0.0% 0 9.7% 3 7.1% 3 0.0% 0 0.0% 0 0.0% 0 7.4% 2 4.5% 3 Less often 17.1% 12 15.4% 6 19.4% 6 9.5% 4 30.4% 7 20.0% 1 18.9% 7 18.5% 5 17.9% 12 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 1.4% 1 2.6% 1 0.0% 0 2.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 1 Base: 70 39 31 42 23 5 37 27 67

Q32 How do you or your household normally travel to… (NIGHTCLUB AT Q30) ? Those who visit nightclubs at Q29

Car / van (as driver) 10.0% 7 7.7% 3 12.9% 4 9.5% 4 8.7% 2 20.0% 1 16.2% 6 3.7% 1 10.4% 7 Car / van (as passenger) 17.1% 12 20.5% 8 12.9% 4 16.7% 7 17.4% 4 20.0% 1 16.2% 6 22.2% 6 17.9% 12 Bus, minibus or coach 2.9% 2 5.1% 2 0.0% 0 4.8% 2 0.0% 0 0.0% 0 0.0% 0 3.7% 1 3.0% 2 Motorcycle, scooter or 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 moped Walk 5.7% 4 10.3% 4 0.0% 0 4.8% 2 8.7% 2 0.0% 0 2.7% 1 11.1% 3 4.5% 3 Taxi 38.6% 27 23.1% 9 58.1% 18 38.1% 16 43.5% 10 20.0% 1 32.4% 12 48.1% 13 37.3% 25 Train 11.4% 8 17.9% 7 3.2% 1 16.7% 7 0.0% 0 20.0% 1 16.2% 6 3.7% 1 11.9% 8 Bicycle 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 14.3% 10 15.4% 6 12.9% 4 9.5% 4 21.7% 5 20.0% 1 16.2% 6 7.4% 2 14.9% 10 Base: 70 39 31 42 23 5 37 27 67

Q33 Do you or your household ever visit museums / galleries ?

Yes 40.5% 132 38.8% 54 41.7% 78 23.5% 20 44.9% 61 48.6% 51 49.4% 83 32.1% 43 40.3% 120 No 59.5% 194 61.2% 85 58.3% 109 76.5% 65 55.1% 75 51.4% 54 50.6% 85 67.9% 91 59.7% 178 Base: 326 139 187 85 136 105 168 134 298

Q34 Where do you or your household normally go to a museum / gallery ? Those who visit museums / art galleries at Q33

London 44.7% 59 38.9% 21 48.7% 38 50.0% 10 57.4% 35 27.5% 14 37.3% 31 53.5% 23 44.2% 53 Other outside District 3.8% 5 5.6% 3 2.6% 2 0.0% 0 1.6% 1 7.8% 4 4.8% 4 2.3% 1 4.2% 5 Langdon Hills Visitor Centre 0.8% 1 1.9% 1 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0 2.3% 1 0.8% 1 & Plotland Museum, 3rd Avenue, Lower Dunton Road, Basildon Southend Pier Museum, 0.8% 1 1.9% 1 0.0% 0 0.0% 0 1.6% 1 0.0% 0 0.0% 0 2.3% 1 0.0% 0 Marine Parade, Southend- on-Sea (Don't know / varies) 50.0% 66 51.9% 28 48.7% 38 50.0% 10 39.3% 24 62.7% 32 57.8% 48 39.5% 17 50.8% 61 Base: 132 54 78 20 61 51 83 43 120

Column %ges. 190508 NEMS market research By Demographics Basildon Leisure Household Survey Page 12 For White Young Green May 2008

Total Male Female 18 to 34 35 to 54 55+ ABC1 C2DE Car in hhold

Q35 How often do you or your household visit… (MUSEUM / GALLERY AT Q34) ? Those who visit museums / art galleries at Q33

More than once a week 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Once a week 0.8% 1 0.0% 0 1.3% 1 0.0% 0 1.6% 1 0.0% 0 1.2% 1 0.0% 0 0.8% 1 Less than once a week, but 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 more than once a fortnight Once a fortnight 0.8% 1 1.9% 1 0.0% 0 5.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 Less than once a fortnight, 3.0% 4 3.7% 2 2.6% 2 10.0% 2 1.6% 1 2.0% 1 1.2% 1 2.3% 1 3.3% 4 but more than once a month Less than once a month, but 3.0% 4 5.6% 3 1.3% 1 0.0% 0 3.3% 2 3.9% 2 4.8% 4 0.0% 0 3.3% 4 more than once every two months Once every two months 16.7% 22 11.1% 6 20.5% 16 20.0% 4 21.3% 13 9.8% 5 18.1% 15 14.0% 6 17.5% 21 Less often 75.8% 100 77.8% 42 74.4% 58 65.0% 13 72.1% 44 84.3% 43 74.7% 62 83.7% 36 74.2% 89 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Base: 132 54 78 20 61 51 83 43 120

Q36 How do you or your household normally travel to… (MUSEUM / GALLERY AT Q34) ? Those who visit museums / art galleries at Q33

Car / van (as driver) 8.3% 11 13.0% 7 5.1% 4 10.0% 2 3.3% 2 13.7% 7 8.4% 7 9.3% 4 9.2% 11 Car / van (as passenger) 7.6% 10 1.9% 1 11.5% 9 10.0% 2 4.9% 3 9.8% 5 4.8% 4 14.0% 6 7.5% 9 Bus, minibus or coach 3.8% 5 3.7% 2 3.8% 3 0.0% 0 4.9% 3 3.9% 2 2.4% 2 7.0% 3 2.5% 3 Motorcycle, scooter or 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 moped Walk 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Taxi 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Train 72.0% 95 74.1% 40 70.5% 55 80.0% 16 78.7% 48 60.8% 31 74.7% 62 65.1% 28 73.3% 88 Bicycle 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 8.3% 11 7.4% 4 9.0% 7 0.0% 0 8.2% 5 11.8% 6 9.6% 8 4.7% 2 7.5% 9 Base: 132 54 78 20 61 51 83 43 120

Q37 Do you or your household ever play Snooker?

Yes 11.0% 36 15.1% 21 8.0% 15 22.4% 19 8.8% 12 4.8% 5 9.5% 16 12.7% 17 11.4% 34 No 89.0% 290 84.9% 118 92.0% 172 77.6% 66 91.2% 124 95.2% 100 90.5% 152 87.3% 117 88.6% 264 Base: 326 139 187 85 136 105 168 134 298

Q38 Where do you or your household normally go to a play snooker? Those who play snooker at Q37

Other outside District 25.0% 9 19.0% 4 33.3% 5 15.8% 3 33.3% 4 40.0% 2 37.5% 6 17.6% 3 26.5% 9 Rileys Pool, Snooker & 16.7% 6 23.8% 5 6.7% 1 21.1% 4 16.7% 2 0.0% 0 6.3% 1 23.5% 4 17.6% 6 Poker Club, 23 Market Pavement, Basildon Q Bar Sports Bar, Times 11.1% 4 9.5% 2 13.3% 2 5.3% 1 16.7% 2 20.0% 1 12.5% 2 11.8% 2 11.8% 4 Square, Basildon Rileys Pool Snooker & Poker 8.3% 3 9.5% 2 6.7% 1 15.8% 3 0.0% 0 0.0% 0 6.3% 1 11.8% 2 8.8% 3 Club, High Road, Benfleet Wickford Snooker Club, The 2.8% 1 0.0% 0 6.7% 1 5.3% 1 0.0% 0 0.0% 0 6.3% 1 0.0% 0 2.9% 1 Ladygate Centre, High St, Wickford Eddies Bowling and 2.8% 1 0.0% 0 6.7% 1 0.0% 0 8.3% 1 0.0% 0 6.3% 1 0.0% 0 2.9% 1 Snooker, Radfordway, Billericay Rileys Pool Snooker & Poker 2.8% 1 4.8% 1 0.0% 0 5.3% 1 0.0% 0 0.0% 0 6.3% 1 0.0% 0 2.9% 1 Club, Clarence Road, Grays Shell Club, Springhouse 2.8% 1 4.8% 1 0.0% 0 0.0% 0 8.3% 1 0.0% 0 0.0% 0 5.9% 1 2.9% 1 Road, Corringham Starr Snooker, Eastern 2.8% 1 4.8% 1 0.0% 0 5.3% 1 0.0% 0 0.0% 0 0.0% 0 5.9% 1 2.9% 1 Esplanade, Canvey Basildon Snooker Club, 5 2.8% 1 4.8% 1 0.0% 0 5.3% 1 0.0% 0 0.0% 0 6.3% 1 0.0% 0 2.9% 1 High Pavement, Basildon (Don't know / varies) 22.2% 8 19.0% 4 26.7% 4 21.1% 4 16.7% 2 40.0% 2 12.5% 2 23.5% 4 17.6% 6 Base: 36 21 15 19 12 5 16 17 34

Column %ges. 190508 NEMS market research By Demographics Basildon Leisure Household Survey Page 13 For White Young Green May 2008

Total Male Female 18 to 34 35 to 54 55+ ABC1 C2DE Car in hhold

Q39 How often do you or your household visit…(SNOOKER HALL MENTIONED AT Q38) ? Those who play snooker at Q37

More than once a week 22.2% 8 28.6% 6 13.3% 2 31.6% 6 16.7% 2 0.0% 0 18.8% 3 17.6% 3 20.6% 7 Once a week 16.7% 6 9.5% 2 26.7% 4 21.1% 4 8.3% 1 20.0% 1 25.0% 4 11.8% 2 17.6% 6 Less than once a week, but 2.8% 1 4.8% 1 0.0% 0 0.0% 0 8.3% 1 0.0% 0 0.0% 0 5.9% 1 2.9% 1 more than once a fortnight Once a fortnight 8.3% 3 4.8% 1 13.3% 2 5.3% 1 8.3% 1 20.0% 1 6.3% 1 11.8% 2 8.8% 3 Less than once a fortnight, 16.7% 6 14.3% 3 20.0% 3 15.8% 3 25.0% 3 0.0% 0 12.5% 2 23.5% 4 17.6% 6 but more than once a month Less than once a month, but 5.6% 2 9.5% 2 0.0% 0 5.3% 1 8.3% 1 0.0% 0 0.0% 0 5.9% 1 5.9% 2 more than once in two months Once in two months 2.8% 1 0.0% 0 6.7% 1 0.0% 0 8.3% 1 0.0% 0 6.3% 1 0.0% 0 2.9% 1 Less often 16.7% 6 23.8% 5 6.7% 1 15.8% 3 16.7% 2 20.0% 1 31.3% 5 5.9% 1 17.6% 6 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 8.3% 3 4.8% 1 13.3% 2 5.3% 1 0.0% 0 40.0% 2 0.0% 0 17.6% 3 5.9% 2 Base: 36 21 15 19 12 5 16 17 34

Q40 How do you or your household normally travel to… (SNOOKER HALL MENTIONED AT Q38) ? Those who play snooker at Q37

Car / van (as driver) 25.0% 9 23.8% 5 26.7% 4 26.3% 5 16.7% 2 40.0% 2 18.8% 3 23.5% 4 26.5% 9 Car / van (as passenger) 8.3% 3 4.8% 1 13.3% 2 5.3% 1 16.7% 2 0.0% 0 6.3% 1 11.8% 2 8.8% 3 Bus, minibus or coach 2.8% 1 0.0% 0 6.7% 1 0.0% 0 8.3% 1 0.0% 0 6.3% 1 0.0% 0 2.9% 1 Motorcycle, scooter or 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 moped Walk 36.1% 13 38.1% 8 33.3% 5 36.8% 7 33.3% 4 40.0% 2 43.8% 7 35.3% 6 38.2% 13 Taxi 8.3% 3 9.5% 2 6.7% 1 10.5% 2 8.3% 1 0.0% 0 6.3% 1 11.8% 2 5.9% 2 Train 8.3% 3 14.3% 3 0.0% 0 15.8% 3 0.0% 0 0.0% 0 6.3% 1 11.8% 2 8.8% 3 Bicycle 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 11.1% 4 9.5% 2 13.3% 2 5.3% 1 16.7% 2 20.0% 1 12.5% 2 5.9% 1 8.8% 3 Base: 36 21 15 19 12 5 16 17 34

Q41 Do you or your household ever use Youth Facilities such as Clubs / Skateboard parks / Play centres, etc?

Yes 15.0% 49 10.1% 14 18.7% 35 17.6% 15 22.8% 31 2.9% 3 20.2% 34 9.0% 12 16.1% 48 No 85.0% 277 89.9% 125 81.3% 152 82.4% 70 77.2% 105 97.1% 102 79.8% 134 91.0% 122 83.9% 250 Base: 326 139 187 85 136 105 168 134 298

Column %ges. 190508 NEMS market research By Demographics Basildon Leisure Household Survey Page 14 For White Young Green May 2008

Total Male Female 18 to 34 35 to 54 55+ ABC1 C2DE Car in hhold

Q42 Where do you or your household normally go to visit a Youth Facility ? Those who visit youth facilities at Q42

Other outside District 30.6% 15 28.6% 4 31.4% 11 20.0% 3 32.3% 10 66.7% 2 29.4% 10 41.7% 5 31.3% 15 Monkey Business Play 6.1% 3 0.0% 0 8.6% 3 0.0% 0 9.7% 3 0.0% 0 8.8% 3 0.0% 0 6.3% 3 Group, Hockley Other within District 4.1% 2 0.0% 0 5.7% 2 6.7% 1 3.2% 1 0.0% 0 5.9% 2 0.0% 0 4.2% 2 Party Man, Basildon 4.1% 2 0.0% 0 5.7% 2 0.0% 0 6.5% 2 0.0% 0 5.9% 2 0.0% 0 4.2% 2 Timberlog Youth Centre, 2.0% 1 7.1% 1 0.0% 0 0.0% 0 3.2% 1 0.0% 0 2.9% 1 0.0% 0 2.1% 1 195-197 Timberlog Lane, Basildon Gloucester Park, Basildon 2.0% 1 0.0% 0 2.9% 1 0.0% 0 3.2% 1 0.0% 0 0.0% 0 8.3% 1 2.1% 1 Vange Junior Youth Club, 2.0% 1 0.0% 0 2.9% 1 6.7% 1 0.0% 0 0.0% 0 0.0% 0 8.3% 1 2.1% 1 Vange Hill Drive, Basildon Monico Leisure, Eastern 2.0% 1 0.0% 0 2.9% 1 6.7% 1 0.0% 0 0.0% 0 0.0% 0 8.3% 1 2.1% 1 Esplanade, Canvey Island Rom Skatepark, Upper 2.0% 1 7.1% 1 0.0% 0 0.0% 0 3.2% 1 0.0% 0 2.9% 1 0.0% 0 2.1% 1 Rainham Road, Hornchurch Scout Group, Lee Chapel 2.0% 1 7.1% 1 0.0% 0 6.7% 1 0.0% 0 0.0% 0 2.9% 1 0.0% 0 2.1% 1 South, Basildon Shell Club, Springhouse 2.0% 1 0.0% 0 2.9% 1 0.0% 0 3.2% 1 0.0% 0 0.0% 0 8.3% 1 2.1% 1 Rosd, Corringham St Clements Centre, London 2.0% 1 7.1% 1 0.0% 0 6.7% 1 0.0% 0 0.0% 0 0.0% 0 8.3% 1 2.1% 1 Road, Essex St Thomas Youth Club, 2.0% 1 0.0% 0 2.9% 1 0.0% 0 3.2% 1 0.0% 0 0.0% 0 8.3% 1 2.1% 1 Grays Timbuk2, Folkes Lane, 2.0% 1 0.0% 0 2.9% 1 0.0% 0 3.2% 1 0.0% 0 2.9% 1 0.0% 0 2.1% 1 Upminster Hannakins, Billericay 2.0% 1 0.0% 0 2.9% 1 0.0% 0 3.2% 1 0.0% 0 2.9% 1 0.0% 0 2.1% 1 Kids Kingdom, Southchurch 2.0% 1 0.0% 0 2.9% 1 0.0% 0 3.2% 1 0.0% 0 2.9% 1 0.0% 0 2.1% 1 (Don't know / varies) 30.6% 15 42.9% 6 25.7% 9 46.7% 7 22.6% 7 33.3% 1 32.4% 11 8.3% 1 29.2% 14 Base: 49 14 35 15 31 3 34 12 48

Q43 How often do you or your household visit…(YOUTH FACILITIES MENTIONED AT Q42) ? Those who visit youth facilities at Q42

More than once a week 18.4% 9 21.4% 3 17.1% 6 6.7% 1 22.6% 7 33.3% 1 14.7% 5 33.3% 4 18.8% 9 Once a week 24.5% 12 42.9% 6 17.1% 6 40.0% 6 16.1% 5 33.3% 1 20.6% 7 25.0% 3 25.0% 12 Less than once a week, but 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 more than once a fortnight Once a fortnight 6.1% 3 7.1% 1 5.7% 2 0.0% 0 9.7% 3 0.0% 0 5.9% 2 8.3% 1 4.2% 2 Less than once a fortnight, 20.4% 10 14.3% 2 22.9% 8 26.7% 4 19.4% 6 0.0% 0 23.5% 8 8.3% 1 20.8% 10 but more than once a month Less than once a month, but 2.0% 1 7.1% 1 0.0% 0 0.0% 0 3.2% 1 0.0% 0 2.9% 1 0.0% 0 2.1% 1 more than once in two months Once in two months 8.2% 4 7.1% 1 8.6% 3 6.7% 1 9.7% 3 0.0% 0 8.8% 3 8.3% 1 8.3% 4 Less often 20.4% 10 0.0% 0 28.6% 10 20.0% 3 19.4% 6 33.3% 1 23.5% 8 16.7% 2 20.8% 10 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Base: 49 14 35 15 31 3 34 12 48

Q44 How do you or your household normally travel to… (YOUTH FACILITIES MENTIONED AT Q42) ? Those who visit youth facilities at Q42

Car / van (as driver) 57.1% 28 42.9% 6 62.9% 22 53.3% 8 58.1% 18 66.7% 2 67.6% 23 33.3% 4 58.3% 28 Car / van (as passenger) 12.2% 6 21.4% 3 8.6% 3 6.7% 1 16.1% 5 0.0% 0 11.8% 4 16.7% 2 10.4% 5 Bus, minibus or coach 2.0% 1 7.1% 1 0.0% 0 0.0% 0 3.2% 1 0.0% 0 2.9% 1 0.0% 0 2.1% 1 Motorcycle, scooter or 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 moped Walk 14.3% 7 7.1% 1 17.1% 6 26.7% 4 9.7% 3 0.0% 0 5.9% 2 41.7% 5 14.6% 7 Taxi 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Train 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bicycle 2.0% 1 7.1% 1 0.0% 0 6.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 1 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 12.2% 6 14.3% 2 11.4% 4 6.7% 1 12.9% 4 33.3% 1 11.8% 4 8.3% 1 12.5% 6 Base: 49 14 35 15 31 3 34 12 48

Column %ges. 190508 NEMS market research By Demographics Basildon Leisure Household Survey Page 15 For White Young Green May 2008

Total Male Female 18 to 34 35 to 54 55+ ABC1 C2DE Car in hhold

Q45 Do you or your household ever visit an Animal / Farm Centres / Zoos ?

Yes 43.3% 141 31.7% 44 51.9% 97 31.8% 27 50.7% 69 42.9% 45 45.2% 76 44.8% 60 44.6% 133 No 56.7% 185 68.3% 95 48.1% 90 68.2% 58 49.3% 67 57.1% 60 54.8% 92 55.2% 74 55.4% 165 Base: 326 139 187 85 136 105 168 134 298

Q46 Where do you or your household normally go to visit Animal / Farm Centres / Zoos ? Those who visit animal / farm centres / zoos at Q45

Colchester Zoo, Maldon 30.5% 43 47.7% 21 22.7% 22 25.9% 7 36.2% 25 24.4% 11 34.2% 26 26.7% 16 31.6% 42 Road, Stanway, Colchester Marsh Farm, South 12.1% 17 6.8% 3 14.4% 14 3.7% 1 14.5% 10 13.3% 6 9.2% 7 15.0% 9 12.0% 16 Woodham Ferrers Tropical Wings Butterfly & 8.5% 12 2.3% 1 11.3% 11 14.8% 4 5.8% 4 8.9% 4 9.2% 7 8.3% 5 9.0% 12 Bird Garden, Four Acre Nurseries, Wickford Road, South Woodham Ferrers Barleylands Farm, 7.1% 10 6.8% 3 7.2% 7 7.4% 2 7.2% 5 6.7% 3 10.5% 8 3.3% 2 7.5% 10 Barleylands Road, Billericay Other outside District 7.1% 10 6.8% 3 7.2% 7 0.0% 0 4.3% 3 15.6% 7 3.9% 3 10.0% 6 6.0% 8 London Zoo 5.0% 7 2.3% 1 6.2% 6 3.7% 1 7.2% 5 2.2% 1 3.9% 3 6.7% 4 4.5% 6 Salvation Army Farm, 2.8% 4 0.0% 0 4.1% 4 3.7% 1 1.4% 1 4.4% 2 2.6% 2 1.7% 1 3.0% 4 Hadley Other within District 2.1% 3 0.0% 0 3.1% 3 3.7% 1 1.4% 1 2.2% 1 2.6% 2 1.7% 1 2.3% 3 Old Macdonald's Educational 1.4% 2 0.0% 0 2.1% 2 0.0% 0 2.9% 2 0.0% 0 1.3% 1 1.7% 1 1.5% 2 Farm Park, Wrightsbridge Road, South Weald Paradise Wildlife Park, 0.7% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 2.2% 1 0.0% 0 1.7% 1 0.0% 0 White Stubbs Lane, Broxbourne Longleat Safari Park, 0.7% 1 2.3% 1 0.0% 0 0.0% 0 1.4% 1 0.0% 0 1.3% 1 0.0% 0 0.8% 1 Longleat (Don't know / varies) 22.0% 31 25.0% 11 20.6% 20 37.0% 10 17.4% 12 20.0% 9 21.1% 16 23.3% 14 21.8% 29 Base: 141 44 97 27 69 45 76 60 133

Q47 How often do you or your household visit…(ANIMAL / FARM CENTRES / ZOOS MENTIONED AT Q46) ? Those who visit animal / farm centres / zoos at Q45

More than once a week 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Once a week 0.7% 1 0.0% 0 1.0% 1 0.0% 0 1.4% 1 0.0% 0 0.0% 0 1.7% 1 0.8% 1 Less than once a week, but 0.7% 1 0.0% 0 1.0% 1 3.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 more than once a fortnight Once a fortnight 2.8% 4 2.3% 1 3.1% 3 11.1% 3 0.0% 0 2.2% 1 3.9% 3 1.7% 1 3.0% 4 Less than once a fortnight, 3.5% 5 2.3% 1 4.1% 4 3.7% 1 4.3% 3 2.2% 1 3.9% 3 3.3% 2 3.0% 4 but more than once a month Less than once a month, but 5.0% 7 9.1% 4 3.1% 3 0.0% 0 7.2% 5 4.4% 2 9.2% 7 0.0% 0 5.3% 7 more than once in two months Once in two months 10.6% 15 2.3% 1 14.4% 14 14.8% 4 10.1% 7 8.9% 4 7.9% 6 15.0% 9 9.8% 13 Less often 74.5% 105 79.5% 35 72.2% 70 63.0% 17 73.9% 51 82.2% 37 73.7% 56 76.7% 46 75.2% 100 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 2.1% 3 4.5% 2 1.0% 1 3.7% 1 2.9% 2 0.0% 0 1.3% 1 1.7% 1 2.3% 3 Base: 141 44 97 27 69 45 76 60 133

Q48 How do you or your household normally travel to… (ANIMAL / FARM CENTRES / ZOOS MENTIONED AT Q46) ? Those who visit animal / farm centres / zoos at Q45

Car / van (as driver) 64.5% 91 79.5% 35 57.7% 56 59.3% 16 68.1% 47 62.2% 28 71.1% 54 58.3% 35 67.7% 90 Car / van (as passenger) 21.3% 30 6.8% 3 27.8% 27 25.9% 7 15.9% 11 26.7% 12 15.8% 12 26.7% 16 18.8% 25 Bus, minibus or coach 2.1% 3 2.3% 1 2.1% 2 3.7% 1 1.4% 1 2.2% 1 2.6% 2 1.7% 1 2.3% 3 Motorcycle, scooter or 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 moped Walk 5.0% 7 2.3% 1 6.2% 6 7.4% 2 2.9% 2 6.7% 3 5.3% 4 3.3% 2 4.5% 6 Taxi 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Train 4.3% 6 4.5% 2 4.1% 4 0.0% 0 8.7% 6 0.0% 0 3.9% 3 5.0% 3 4.5% 6 Bicycle 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 2.8% 4 4.5% 2 2.1% 2 3.7% 1 2.9% 2 2.2% 1 1.3% 1 5.0% 3 2.3% 3 Base: 141 44 97 27 69 45 76 60 133

Column %ges. 190508 NEMS market research By Demographics Basildon Leisure Household Survey Page 16 For White Young Green May 2008

Total Male Female 18 to 34 35 to 54 55+ ABC1 C2DE Car in hhold

Q49 Do you or your household ever visit Country Parks / Nature Reserves ?

Yes 55.5% 181 50.4% 70 59.4% 111 38.8% 33 67.6% 92 53.3% 56 63.1% 106 47.8% 64 56.4% 168 No 44.5% 145 49.6% 69 40.6% 76 61.2% 52 32.4% 44 46.7% 49 36.9% 62 52.2% 70 43.6% 130 Base: 326 139 187 85 136 105 168 134 298

Q50 Where do you or your household normally go to visit Country Parks / Nature Reserves ? Those who visit country parks / nature reserves at Q49

Other outside District 16.0% 29 21.4% 15 12.6% 14 12.1% 4 18.5% 17 14.3% 8 18.9% 20 12.5% 8 15.5% 26 Wat Tyler Country Park, 15.5% 28 10.0% 7 18.9% 21 21.2% 7 16.3% 15 10.7% 6 12.3% 13 21.9% 14 15.5% 26 Pitsea Hall Lane, Pitsea Langdon Hills Country Park 7.2% 13 5.7% 4 8.1% 9 9.1% 3 6.5% 6 7.1% 4 5.7% 6 7.8% 5 7.7% 13 / Nature Reserve, Lower Dunton Road, Laindon Thorndon Country Park, 3.9% 7 1.4% 1 5.4% 6 3.0% 1 4.3% 4 3.6% 2 4.7% 5 3.1% 2 4.2% 7 Brentwood The Wick Country Park, Off 3.3% 6 1.4% 1 4.5% 5 6.1% 2 3.3% 3 1.8% 1 3.8% 4 3.1% 2 3.0% 5 Tresco Way, Wickford Hadleigh Castle Country 3.3% 6 1.4% 1 4.5% 5 6.1% 2 1.1% 1 5.4% 3 3.8% 4 3.1% 2 3.6% 6 Park, Benfleet Belhus Park, Aveley 2.8% 5 1.4% 1 3.6% 4 3.0% 1 3.3% 3 1.8% 1 1.9% 2 4.7% 3 2.4% 4 The Gorge, Chafford 2.2% 4 1.4% 1 2.7% 3 0.0% 0 2.2% 2 3.6% 2 1.9% 2 3.1% 2 1.8% 3 Hundred Weald Park Way, South 1.7% 3 2.9% 2 0.9% 1 0.0% 0 1.1% 1 3.6% 2 2.8% 3 0.0% 0 1.8% 3 Weald Marsh Farm, South 1.7% 3 1.4% 1 1.8% 2 3.0% 1 1.1% 1 1.8% 1 1.9% 2 1.6% 1 1.8% 3 Woodham Ferrers One Tree Hill Country Park, 1.7% 3 2.9% 2 0.9% 1 0.0% 0 3.3% 3 0.0% 0 0.9% 1 3.1% 2 1.8% 3 One Tree Hill, Laindon Salvation Army Country 1.7% 3 1.4% 1 1.8% 2 0.0% 0 2.2% 2 1.8% 1 0.9% 1 1.6% 1 1.8% 3 Park, Hadley Queens Park Country Park, 1.1% 2 1.4% 1 0.9% 1 0.0% 0 2.2% 2 0.0% 0 1.9% 2 0.0% 0 1.2% 2 Rosebury Avenue, Billericay Norsey Wood, Outwood 0.6% 1 0.0% 0 0.9% 1 3.0% 1 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.6% 1 Common Rd, Billericay Westley Heights Country 0.6% 1 1.4% 1 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 1.6% 1 0.6% 1 Park, Off Staneway, Laindon King George, Brentwood 0.6% 1 0.0% 0 0.9% 1 0.0% 0 1.1% 1 0.0% 0 0.0% 0 1.6% 1 0.6% 1 Mill Meadows Nature 0.6% 1 0.0% 0 0.9% 1 0.0% 0 1.1% 1 0.0% 0 0.9% 1 0.0% 0 0.6% 1 Reserve, Greens Farm Lane, Billericay Saundon Country Park 0.6% 1 0.0% 0 0.9% 1 0.0% 0 1.1% 1 0.0% 0 0.9% 1 0.0% 0 0.6% 1 Thames Chase, Broadfields 0.6% 1 1.4% 1 0.0% 0 3.0% 1 0.0% 0 0.0% 0 0.0% 0 1.6% 1 0.6% 1 Farm, Pike Lane, Upminster The Sweyne Park, Rayleigh 0.6% 1 1.4% 1 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.9% 1 0.0% 0 0.6% 1 Two Tree Island, Leigh-on- 0.6% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 1.8% 1 0.9% 1 0.0% 0 0.6% 1 Sea Magnolia Nature Reserve, 0.6% 1 0.0% 0 0.9% 1 0.0% 0 1.1% 1 0.0% 0 0.9% 1 0.0% 0 0.6% 1 Hockley (Don't know / varies) 33.1% 60 41.4% 29 27.9% 31 30.3% 10 28.3% 26 42.9% 24 33.0% 35 29.7% 19 32.7% 55 Base: 181 70 111 33 92 56 106 64 168

Column %ges. 190508 NEMS market research By Demographics Basildon Leisure Household Survey Page 17 For White Young Green May 2008

Total Male Female 18 to 34 35 to 54 55+ ABC1 C2DE Car in hhold

Q51 How often do you or your household visit…(COUNTRY PARKS / NATURE RESERVES MENTIONED AT Q50) ? Those who visit country parks / nature reserves at Q49

More than once a week 12.2% 22 17.1% 12 9.0% 10 9.1% 3 15.2% 14 8.9% 5 15.1% 16 9.4% 6 13.1% 22 Once a week 10.5% 19 12.9% 9 9.0% 10 15.2% 5 12.0% 11 5.4% 3 14.2% 15 6.3% 4 10.7% 18 Less than once a week, but 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 more than once a fortnight Once a fortnight 6.6% 12 7.1% 5 6.3% 7 12.1% 4 6.5% 6 3.6% 2 3.8% 4 7.8% 5 6.5% 11 Less than once a fortnight, 9.4% 17 4.3% 3 12.6% 14 3.0% 1 8.7% 8 14.3% 8 7.5% 8 10.9% 7 8.3% 14 but more than once a month Less than once a month, but 10.5% 19 7.1% 5 12.6% 14 9.1% 3 8.7% 8 14.3% 8 10.4% 11 10.9% 7 11.3% 19 more than once in two months Once in two months 13.8% 25 11.4% 8 15.3% 17 15.2% 5 16.3% 15 8.9% 5 13.2% 14 15.6% 10 14.3% 24 Less often 35.9% 65 37.1% 26 35.1% 39 36.4% 12 31.5% 29 42.9% 24 34.9% 37 37.5% 24 34.5% 58 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 1.1% 2 2.9% 2 0.0% 0 0.0% 0 1.1% 1 1.8% 1 0.9% 1 1.6% 1 1.2% 2 Base: 181 70 111 33 92 56 106 64 168

Q52 How do you or your household normally travel to… (COUNTRY PARKS / NATURE RESERVES MENTIONED AT Q50) ? Those who visit country parks / nature reserves at Q49

Car / van (as driver) 50.3% 91 58.6% 41 45.0% 50 48.5% 16 53.3% 49 46.4% 26 52.8% 56 46.9% 30 53.6% 90 Car / van (as passenger) 17.1% 31 7.1% 5 23.4% 26 24.2% 8 10.9% 10 23.2% 13 12.3% 13 21.9% 14 16.1% 27 Bus, minibus or coach 1.1% 2 0.0% 0 1.8% 2 0.0% 0 0.0% 0 3.6% 2 0.9% 1 1.6% 1 1.2% 2 Motorcycle, scooter or 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 moped Walk 23.8% 43 24.3% 17 23.4% 26 27.3% 9 25.0% 23 19.6% 11 24.5% 26 25.0% 16 22.0% 37 Taxi 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Train 1.1% 2 2.9% 2 0.0% 0 0.0% 0 1.1% 1 1.8% 1 0.0% 0 1.6% 1 0.6% 1 Bicycle 1.1% 2 0.0% 0 1.8% 2 0.0% 0 2.2% 2 0.0% 0 1.9% 2 0.0% 0 1.2% 2 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 5.5% 10 7.1% 5 4.5% 5 0.0% 0 7.6% 7 5.4% 3 7.5% 8 3.1% 2 5.4% 9 Base: 181 70 111 33 92 56 106 64 168

Q53 Do you or your household ever visit Ice Rinks ?

Yes 17.5% 57 18.0% 25 17.1% 32 22.4% 19 25.7% 35 2.9% 3 17.3% 29 18.7% 25 19.1% 57 No 82.5% 269 82.0% 114 82.9% 155 77.6% 66 74.3% 101 97.1% 102 82.7% 139 81.3% 109 80.9% 241 Base: 326 139 187 85 136 105 168 134 298

Q54 Where do you or your household normally go to visit Ice Rinks ? Those who visit ice rinks at Q53

Riverside, Chelmsford 31.6% 18 36.0% 9 28.1% 9 31.6% 6 25.7% 9100.0% 3 37.9% 11 28.0% 7 31.6% 18 Chelmsford 19.3% 11 20.0% 5 18.8% 6 21.1% 4 20.0% 7 0.0% 0 24.1% 7 16.0% 4 19.3% 11 Romford 19.3% 11 12.0% 3 25.0% 8 15.8% 3 22.9% 8 0.0% 0 17.2% 5 20.0% 5 19.3% 11 Festival Leisure Park Ice 14.0% 8 16.0% 4 12.5% 4 10.5% 2 17.1% 6 0.0% 0 10.3% 3 20.0% 5 14.0% 8 Rink, Festival Leisure Park, Basildon London 5.3% 3 4.0% 1 6.3% 2 5.3% 1 5.7% 2 0.0% 0 3.4% 1 8.0% 2 5.3% 3 (Don't know / varies) 10.5% 6 12.0% 3 9.4% 3 15.8% 3 8.6% 3 0.0% 0 6.9% 2 8.0% 2 10.5% 6 Base: 57 25 32 19 35 3 29 25 57

Column %ges. 190508 NEMS market research By Demographics Basildon Leisure Household Survey Page 18 For White Young Green May 2008

Total Male Female 18 to 34 35 to 54 55+ ABC1 C2DE Car in hhold

Q55 How often do you or your household visit…(ICE RINKS MENTIONED AT Q54) ? Those who visit ice rinks at Q53

More than once a week 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Once a week 7.0% 4 8.0% 2 6.3% 2 5.3% 1 8.6% 3 0.0% 0 6.9% 2 8.0% 2 7.0% 4 Less than once a week, but 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 more than once a fortnight Once a fortnight 1.8% 1 4.0% 1 0.0% 0 0.0% 0 2.9% 1 0.0% 0 3.4% 1 0.0% 0 1.8% 1 Less than once a fortnight, 3.5% 2 4.0% 1 3.1% 1 10.5% 2 0.0% 0 0.0% 0 0.0% 0 8.0% 2 3.5% 2 but more than once a month Less than once a month, but 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 more than once in two months Once in two months 12.3% 7 20.0% 5 6.3% 2 15.8% 3 8.6% 3 33.3% 1 13.8% 4 8.0% 2 12.3% 7 Less often 71.9% 41 64.0% 16 78.1% 25 68.4% 13 74.3% 26 66.7% 2 75.9% 22 68.0% 17 71.9% 41 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 3.5% 2 0.0% 0 6.3% 2 0.0% 0 5.7% 2 0.0% 0 0.0% 0 8.0% 2 3.5% 2 Base: 57 25 32 19 35 3 29 25 57

Q56 How do you or your household normally travel to… (ICE RINKS MENTIONED AT Q54) ? Those who visit ice rinks at Q53

Car / van (as driver) 50.9% 29 56.0% 14 46.9% 15 42.1% 8 51.4% 18100.0% 3 62.1% 18 44.0% 11 50.9% 29 Car / van (as passenger) 21.1% 12 24.0% 6 18.8% 6 36.8% 7 14.3% 5 0.0% 0 13.8% 4 24.0% 6 21.1% 12 Bus, minibus or coach 7.0% 4 4.0% 1 9.4% 3 10.5% 2 5.7% 2 0.0% 0 6.9% 2 8.0% 2 7.0% 4 Motorcycle, scooter or 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 moped Walk 1.8% 1 0.0% 0 3.1% 1 0.0% 0 2.9% 1 0.0% 0 0.0% 0 4.0% 1 1.8% 1 Taxi 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Train 10.5% 6 8.0% 2 12.5% 4 10.5% 2 11.4% 4 0.0% 0 13.8% 4 8.0% 2 10.5% 6 Bicycle 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 8.8% 5 8.0% 2 9.4% 3 0.0% 0 14.3% 5 0.0% 0 3.4% 1 12.0% 3 8.8% 5 Base: 57 25 32 19 35 3 29 25 57

Q57 Do you or your household ever visit Gardens / Historic Buildings ?

Yes 36.8% 120 43.2% 60 32.1% 60 23.5% 20 37.5% 51 46.7% 49 44.6% 75 29.9% 40 38.3% 114 No 63.2% 206 56.8% 79 67.9% 127 76.5% 65 62.5% 85 53.3% 56 55.4% 93 70.1% 94 61.7% 184 Base: 326 139 187 85 136 105 168 134 298

Q58 Where do you or your household normally go to visit Gardens / Historic Buildings ? Those who visit gardens / historic buldings at Q57

Other outside District 15.0% 18 8.3% 5 21.7% 13 25.0% 5 15.7% 8 10.2% 5 12.0% 9 17.5% 7 14.9% 17 Hyde Hall, East 11.7% 14 6.7% 4 16.7% 10 0.0% 0 7.8% 4 20.4% 10 12.0% 9 7.5% 3 12.3% 14 Hanningfield London 3.3% 4 5.0% 3 1.7% 1 10.0% 2 3.9% 2 0.0% 0 2.7% 2 5.0% 2 2.6% 3 (Don't know / varies) 68.3% 82 78.3% 47 58.3% 35 60.0% 12 72.5% 37 67.3% 33 72.0% 54 67.5% 27 68.4% 78 Base: 120 60 60 20 51 49 75 40 114

Q59 How often do you or your household visit…(GARDENS / HISTORIC BUILDINGS MENTIONED AT Q58) ? Those who visit gardens / historic buldings at Q57

More than once a week 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Once a week 0.8% 1 1.7% 1 0.0% 0 0.0% 0 0.0% 0 2.0% 1 1.3% 1 0.0% 0 0.9% 1 Less than once a week, but 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 more than once a fortnight Once a fortnight 0.8% 1 1.7% 1 0.0% 0 5.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 Less than once a fortnight, 6.7% 8 11.7% 7 1.7% 1 0.0% 0 7.8% 4 8.2% 4 9.3% 7 2.5% 1 7.0% 8 but more than once a month Less than once a month, but 5.8% 7 5.0% 3 6.7% 4 5.0% 1 5.9% 3 6.1% 3 6.7% 5 2.5% 1 6.1% 7 more than once in two months Once in two months 13.3% 16 15.0% 9 11.7% 7 15.0% 3 11.8% 6 14.3% 7 14.7% 11 12.5% 5 13.2% 15 Less often 70.0% 84 63.3% 38 76.7% 46 75.0% 15 72.5% 37 65.3% 32 66.7% 50 80.0% 32 69.3% 79 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 2.5% 3 1.7% 1 3.3% 2 0.0% 0 2.0% 1 4.1% 2 1.3% 1 2.5% 1 2.6% 3 Base: 120 60 60 20 51 49 75 40 114

Column %ges. 190508 NEMS market research By Demographics Basildon Leisure Household Survey Page 19 For White Young Green May 2008

Total Male Female 18 to 34 35 to 54 55+ ABC1 C2DE Car in hhold

Q60 How do you or your household normally travel to… (GARDENS / HISTORIC BUILDINGS MENTIONED AT Q58) ? Those who visit gardens / historic buldings at Q57

Car / van (as driver) 65.0% 78 80.0% 48 50.0% 30 45.0% 9 70.6% 36 67.3% 33 66.7% 50 65.0% 26 67.5% 77 Car / van (as passenger) 19.2% 23 3.3% 2 35.0% 21 30.0% 6 17.6% 9 16.3% 8 18.7% 14 20.0% 8 19.3% 22 Bus, minibus or coach 5.0% 6 1.7% 1 8.3% 5 0.0% 0 2.0% 1 10.2% 5 2.7% 2 10.0% 4 3.5% 4 Motorcycle, scooter or 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 moped Walk 1.7% 2 3.3% 2 0.0% 0 5.0% 1 0.0% 0 2.0% 1 1.3% 1 0.0% 0 1.8% 2 Taxi 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Train 5.8% 7 10.0% 6 1.7% 1 20.0% 4 3.9% 2 2.0% 1 5.3% 4 5.0% 2 4.4% 5 Bicycle 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 3.3% 4 1.7% 1 5.0% 3 0.0% 0 5.9% 3 2.0% 1 5.3% 4 0.0% 0 3.5% 4 Base: 120 60 60 20 51 49 75 40 114

Q61 Do you or your household ever visit / use any other leisure facilities not already mentioned ?

Yes 11.4% 37 11.5% 16 11.2% 21 5.9% 5 13.2% 18 13.3% 14 13.7% 23 9.7% 13 11.7% 35 No 88.7% 289 88.5% 123 88.8% 166 94.1% 80 86.8% 118 86.7% 91 86.3% 145 90.3% 121 88.3% 263 Base: 326 139 187 85 136 105 168 134 298

Q62 Where do you or your household normally go to visit / use these other facilities ? Those who visit other facilities at Q61

Other outside District 56.8% 21 68.8% 11 47.6% 10 40.0% 2 66.7% 12 50.0% 7 60.9% 14 53.8% 7 57.1% 20 Basildon District 24.3% 9 18.8% 3 28.6% 6 20.0% 1 22.2% 4 28.6% 4 26.1% 6 15.4% 2 22.9% 8 (Don't know / varies) 18.9% 7 12.5% 2 23.8% 5 40.0% 2 11.1% 2 21.4% 3 13.0% 3 30.8% 4 20.0% 7 Base: 37 16 21 5 18 14 23 13 35

Q63 How often do you or your household visit / use… (FACILITIES MENTIONED AT Q62) ? Those who visit other facilities at Q61

More than once a week 40.5% 15 43.8% 7 38.1% 8 20.0% 1 33.3% 6 57.1% 8 39.1% 9 46.2% 6 42.9% 15 Once a week 13.5% 5 12.5% 2 14.3% 3 20.0% 1 16.7% 3 7.1% 1 17.4% 4 0.0% 0 11.4% 4 Less than once a week, but 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 more than once a fortnight Once a fortnight 8.1% 3 12.5% 2 4.8% 1 20.0% 1 5.6% 1 7.1% 1 8.7% 2 7.7% 1 8.6% 3 Less than once a fortnight, 8.1% 3 12.5% 2 4.8% 1 0.0% 0 5.6% 1 14.3% 2 8.7% 2 7.7% 1 8.6% 3 but more than once a month Less than once a month, but 8.1% 3 6.3% 1 9.5% 2 20.0% 1 5.6% 1 7.1% 1 8.7% 2 7.7% 1 8.6% 3 more than once in two months Once in two months 10.8% 4 6.3% 1 14.3% 3 20.0% 1 16.7% 3 0.0% 0 8.7% 2 15.4% 2 8.6% 3 Less often 8.1% 3 0.0% 0 14.3% 3 0.0% 0 11.1% 2 7.1% 1 4.3% 1 15.4% 2 8.6% 3 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 2.7% 1 6.3% 1 0.0% 0 0.0% 0 5.6% 1 0.0% 0 4.3% 1 0.0% 0 2.9% 1 Base: 37 16 21 5 18 14 23 13 35

Q64 How do you or your household normally travel to… (FACILITIES MENTIONED AT Q62) ? Those who visit other facilities at Q61

Car / van (as driver) 62.2% 23 75.0% 12 52.4% 11 60.0% 3 55.6% 10 71.4% 10 65.2% 15 61.5% 8 65.7% 23 Car / van (as passenger) 10.8% 4 6.3% 1 14.3% 3 20.0% 1 5.6% 1 14.3% 2 8.7% 2 7.7% 1 8.6% 3 Bus, minibus or coach 2.7% 1 0.0% 0 4.8% 1 0.0% 0 0.0% 0 7.1% 1 0.0% 0 7.7% 1 2.9% 1 Motorcycle, scooter or 2.7% 1 0.0% 0 4.8% 1 0.0% 0 5.6% 1 0.0% 0 4.3% 1 0.0% 0 2.9% 1 moped Walk 8.1% 3 6.3% 1 9.5% 2 20.0% 1 11.1% 2 0.0% 0 8.7% 2 7.7% 1 8.6% 3 Taxi 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Train 2.7% 1 0.0% 0 4.8% 1 0.0% 0 5.6% 1 0.0% 0 0.0% 0 7.7% 1 0.0% 0 Bicycle 2.7% 1 6.3% 1 0.0% 0 0.0% 0 5.6% 1 0.0% 0 4.3% 1 0.0% 0 2.9% 1 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 8.1% 3 6.3% 1 9.5% 2 0.0% 0 11.1% 2 7.1% 1 8.7% 2 7.7% 1 8.6% 3 Base: 37 16 21 5 18 14 23 13 35

Column %ges. 190508 NEMS market research By Demographics Basildon Leisure Household Survey Page 20 For White Young Green May 2008

Total Male Female 18 to 34 35 to 54 55+ ABC1 C2DE Car in hhold

Q65 Which leisure facilities would you like to see more of in the Basildon district ?

Swimming pool 10.1% 33 7.2% 10 12.3% 23 10.6% 9 11.8% 16 7.6% 8 9.5% 16 11.2% 15 10.7% 32 Ice Rink 8.9% 29 4.3% 6 12.3% 23 7.1% 6 12.5% 17 5.7% 6 8.9% 15 10.4% 14 9.1% 27 Other 5.2% 17 5.8% 8 4.8% 9 9.4% 8 4.4% 6 2.9% 3 4.2% 7 6.0% 8 5.4% 16 Youth club / centre 4.0% 13 2.9% 4 4.8% 9 4.7% 4 5.1% 7 1.9% 2 4.2% 7 3.7% 5 4.0% 12 Sports grounds i.e. football 2.8% 9 5.8% 8 0.5% 1 3.5% 3 2.9% 4 1.9% 2 4.8% 8 0.7% 1 3.0% 9 pitches / cricket grounds Health and Fitness (Gym) 2.8% 9 3.6% 5 2.1% 4 8.2% 7 0.7% 1 1.0% 1 1.8% 3 3.7% 5 3.0% 9 Bowling Alley 2.8% 9 2.2% 3 3.2% 6 1.2% 1 3.7% 5 2.9% 3 1.8% 3 4.5% 6 3.0% 9 Music venues and events 2.8% 9 4.3% 6 1.6% 3 1.2% 1 2.9% 4 3.8% 4 3.0% 5 3.0% 4 3.0% 9 Cinema 2.8% 9 2.2% 3 3.2% 6 1.2% 1 3.7% 5 2.9% 3 2.4% 4 3.0% 4 3.0% 9 Parks and open spaces 2.1% 7 0.0% 0 3.7% 7 1.2% 1 2.2% 3 2.9% 3 1.8% 3 2.2% 3 2.3% 7 Childrens play area 2.1% 7 2.2% 3 2.1% 4 3.5% 3 2.2% 3 1.0% 1 3.0% 5 1.5% 2 2.3% 7 Bars / pubs 2.1% 7 2.9% 4 1.6% 3 4.7% 4 2.2% 3 0.0% 0 2.4% 4 1.5% 2 2.3% 7 Restaurants 1.8% 6 2.2% 3 1.6% 3 2.4% 2 2.2% 3 1.0% 1 1.2% 2 1.5% 2 2.0% 6 Karting 1.5% 5 2.2% 3 1.1% 2 3.5% 3 0.7% 1 1.0% 1 0.6% 1 3.0% 4 1.7% 5 Skate park 1.5% 5 0.0% 0 2.7% 5 1.2% 1 2.2% 3 1.0% 1 2.4% 4 0.7% 1 1.7% 5 Community centre 0.9% 3 0.0% 0 1.6% 3 0.0% 0 1.5% 2 1.0% 1 1.2% 2 0.7% 1 0.7% 2 Cycle paths and facilities 0.9% 3 1.4% 2 0.5% 1 0.0% 0 0.7% 1 1.9% 2 1.8% 3 0.0% 0 1.0% 3 Extreme Sports 0.6% 2 0.0% 0 1.1% 2 1.2% 1 0.7% 1 0.0% 0 0.0% 0 1.5% 2 0.7% 2 Paintballing 0.6% 2 0.7% 1 0.5% 1 2.4% 2 0.0% 0 0.0% 0 0.0% 0 1.5% 2 0.7% 2 Bingo 0.3% 1 0.0% 0 0.5% 1 0.0% 0 0.7% 1 0.0% 0 0.6% 1 0.0% 0 0.3% 1 (None) 36.5% 119 36.7% 51 36.4% 68 22.4% 19 39.0% 53 44.8% 47 41.1% 69 32.8% 44 35.6% 106 (Don't know) 23.3% 76 25.2% 35 21.9% 41 30.6% 26 16.2% 22 26.7% 28 18.5% 31 26.1% 35 22.5% 67 Base: 326 139 187 85 136 105 168 134 298

Mean Score: (2 = Very Good, 1 = Good, 0 = Average, -1 = Poor)

Q66 How would you rate the current level of leisure facilities in the Basildon district ?

Very Good 14.4% 47 15.8% 22 13.4% 25 15.3% 13 16.9% 23 10.5% 11 16.7% 28 14.2% 19 15.1% 45 Good 34.7% 113 33.8% 47 35.3% 66 42.4% 36 38.2% 52 23.8% 25 36.3% 61 31.3% 42 35.2% 105 Average 23.6% 77 21.6% 30 25.1% 47 22.4% 19 25.0% 34 22.9% 24 18.5% 31 31.3% 42 24.5% 73 Poor 5.8% 19 7.2% 10 4.8% 9 4.7% 4 5.9% 8 6.7% 7 7.7% 13 3.7% 5 5.7% 17 (Don’t know) 21.5% 70 21.6% 30 21.4% 40 15.3% 13 14.0% 19 36.2% 38 20.8% 35 19.4% 26 19.5% 58 Mean: 0.73 0.74 0.73 0.81 0.77 0.60 0.78 0.69 0.74 Base: 326 139 187 85 136 105 168 134 298

Mean: (£)

Q67 How much do you or your household currently spend on leisure facilities in a typical week

Less than £10 7.7% 25 6.5% 9 8.6% 16 4.7% 4 5.1% 7 13.3% 14 6.0% 10 9.7% 13 7.4% 22 £10 - £19 14.4% 47 14.4% 20 14.4% 27 8.2% 7 18.4% 25 14.3% 15 16.7% 28 13.4% 18 14.1% 42 £20 - £29 11.7% 38 10.8% 15 12.3% 23 16.5% 14 11.0% 15 8.6% 9 13.7% 23 9.0% 12 12.4% 37 £30 - £39 7.1% 23 12.2% 17 3.2% 6 9.4% 8 8.1% 11 3.8% 4 8.9% 15 5.2% 7 7.4% 22 £40 - £49 5.5% 18 5.0% 7 5.9% 11 5.9% 5 8.1% 11 1.9% 2 7.1% 12 3.7% 5 6.0% 18 £50 - £59 9.2% 30 7.9% 11 10.2% 19 11.8% 10 10.3% 14 5.7% 6 10.1% 17 7.5% 10 10.1% 30 £60 - £69 2.1% 7 3.6% 5 1.1% 2 4.7% 4 1.5% 2 1.0% 1 3.6% 6 0.7% 1 2.3% 7 £70 - £79 1.5% 5 0.7% 1 2.1% 4 3.5% 3 1.5% 2 0.0% 0 2.4% 4 0.7% 1 1.3% 4 £80 - £89 0.3% 1 0.7% 1 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.3% 1 £90 - £99 0.3% 1 0.7% 1 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.3% 1 £100 - £124 5.2% 17 8.6% 12 2.7% 5 9.4% 8 5.9% 8 1.0% 1 7.1% 12 3.7% 5 5.7% 17 £125 - £149 0.3% 1 0.0% 0 0.5% 1 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.7% 1 0.3% 1 £150 - £174 0.6% 2 0.7% 1 0.5% 1 1.2% 1 0.7% 1 0.0% 0 0.6% 1 0.7% 1 0.7% 2 £175 - £199 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £200 - £249 1.5% 5 1.4% 2 1.6% 3 2.4% 2 1.5% 2 1.0% 1 0.6% 1 2.2% 3 1.7% 5 £250 or more 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Nothing 10.1% 33 7.9% 11 11.8% 22 5.9% 5 6.6% 9 18.1% 19 5.4% 9 15.7% 21 7.7% 23 (Don't know) 22.4% 73 18.7% 26 25.1% 47 14.1% 12 20.6% 28 31.4% 33 17.3% 29 26.1% 35 22.1% 66 Mean: 38.5 41.6 35.9 48.5 39.3 24.3 38.2 38.6 39.7 Base: 326 139 187 85 136 105 168 134 298

Column %ges. 190508 NEMS market research By Demographics Basildon Leisure Household Survey Page 21 For White Young Green May 2008

Total Male Female 18 to 34 35 to 54 55+ ABC1 C2DE Car in hhold

Mean: (£)

Q68 How much would you or your household be prepared to spend on leisure facilities in a typical week

Less than £10 3.7% 12 2.2% 3 4.8% 9 2.4% 2 3.7% 5 4.8% 5 2.4% 4 5.2% 7 3.4% 10 £10 - £19 13.5% 44 13.0% 18 13.9% 26 9.4% 8 14.0% 19 16.2% 17 16.1% 27 11.2% 15 14.1% 42 £20 - £29 11.7% 38 9.4% 13 13.4% 25 14.1% 12 11.8% 16 9.5% 10 13.1% 22 11.2% 15 12.4% 37 £30 - £39 8.9% 29 15.1% 21 4.3% 8 11.8% 10 9.6% 13 5.7% 6 7.7% 13 10.4% 14 9.1% 27 £40 - £49 5.8% 19 5.8% 8 5.9% 11 7.1% 6 8.1% 11 1.9% 2 6.5% 11 3.7% 5 6.4% 19 £50 - £59 11.0% 36 10.1% 14 11.8% 22 10.6% 9 12.5% 17 9.5% 10 15.5% 26 6.7% 9 11.4% 34 £60 - £69 1.5% 5 1.4% 2 1.6% 3 1.2% 1 2.2% 3 1.0% 1 1.8% 3 1.5% 2 1.7% 5 £70 - £79 1.2% 4 1.4% 2 1.1% 2 3.5% 3 0.7% 1 0.0% 0 1.8% 3 0.7% 1 1.3% 4 £80 - £89 0.6% 2 0.7% 1 0.5% 1 2.4% 2 0.0% 0 0.0% 0 0.6% 1 0.7% 1 0.3% 1 £90 - £99 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £100 - £124 5.8% 19 7.2% 10 4.8% 9 9.4% 8 7.4% 10 1.0% 1 8.3% 14 3.0% 4 6.4% 19 £125 - £149 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £150 - £174 2.1% 7 2.9% 4 1.6% 3 3.5% 3 2.9% 4 0.0% 0 1.8% 3 3.0% 4 2.3% 7 £175 - £199 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £200 - £249 1.8% 6 1.4% 2 2.1% 4 3.5% 3 2.2% 3 0.0% 0 1.2% 2 2.2% 3 2.0% 6 £250 or more 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Nothing 5.8% 19 5.0% 7 6.4% 12 2.4% 2 2.2% 3 13.3% 14 3.0% 5 9.0% 12 3.7% 11 (Don't know) 26.4% 86 24.5% 34 27.8% 52 18.8% 16 22.8% 31 37.1% 39 20.2% 34 31.3% 42 25.5% 76 Mean: 44.4 46.6 42.6 54.9 46.7 26.3 44.5 43.6 45.1 Base: 326 139 187 85 136 105 168 134 298

Q69 What would make you or your household use leisure facilities more / more often ?

Cheaper admission fees 23.6% 77 16.5% 23 28.9% 54 29.4% 25 24.3% 33 18.1% 19 17.9% 30 30.6% 41 25.5% 76 Better transport 9.8% 32 10.1% 14 9.6% 18 10.6% 9 11.8% 16 6.7% 7 7.1% 12 13.4% 18 9.4% 28 More publicity / promotion 1.8% 6 2.9% 4 1.1% 2 4.7% 4 0.0% 0 1.9% 2 1.2% 2 3.0% 4 2.0% 6 More local facilities 19.0% 62 20.9% 29 17.6% 33 27.1% 23 18.4% 25 13.3% 14 23.8% 40 13.4% 18 19.8% 59 Revised opening hours 2.1% 7 2.2% 3 2.1% 4 1.2% 1 2.9% 4 1.9% 2 1.8% 3 3.0% 4 2.0% 6 Disabled access 0.6% 2 0.0% 0 1.1% 2 0.0% 0 0.0% 0 1.9% 2 0.6% 1 0.7% 1 0.3% 1 Crèche / childcare 1.5% 5 0.7% 1 2.1% 4 1.2% 1 2.9% 4 0.0% 0 1.2% 2 1.5% 2 1.7% 5 Reduced parking fees 1.2% 4 1.4% 2 1.1% 2 1.2% 1 0.0% 0 2.9% 3 1.8% 3 0.0% 0 1.3% 4 More family activities 8.0% 26 2.9% 4 11.8% 22 8.2% 7 10.3% 14 4.8% 5 8.9% 15 8.2% 11 8.4% 25 Improve the range of 10.1% 33 9.4% 13 10.7% 20 14.1% 12 7.4% 10 10.5% 11 10.7% 18 10.4% 14 10.7% 32 activities Improve building 0.6% 2 0.7% 1 0.5% 1 0.0% 0 0.7% 1 1.0% 1 1.2% 2 0.0% 0 0.7% 2 maintenance Improve the quality of the 4.3% 14 5.8% 8 3.2% 6 5.9% 5 5.1% 7 1.9% 2 7.1% 12 0.7% 1 4.7% 14 services More time 6.7% 22 7.9% 11 5.9% 11 5.9% 5 11.0% 15 1.9% 2 9.5% 16 4.5% 6 7.4% 22 Other 5.2% 17 6.5% 9 4.3% 8 5.9% 5 5.1% 7 4.8% 5 8.3% 14 2.2% 3 5.4% 16 More children's facilities 1.5% 5 1.4% 2 1.6% 3 0.0% 0 3.7% 5 0.0% 0 3.0% 5 0.0% 0 1.7% 5 Closer to home 0.9% 3 1.4% 2 0.5% 1 1.2% 1 1.5% 2 0.0% 0 0.0% 0 1.5% 2 1.0% 3 (None) 20.9% 68 23.0% 32 19.3% 36 7.1% 6 19.9% 27 33.3% 35 19.6% 33 21.6% 29 19.8% 59 (Don't know) 11.4% 37 11.5% 16 11.2% 21 9.4% 8 8.1% 11 17.1% 18 6.5% 11 15.7% 21 9.1% 27 Base: 326 139 187 85 136 105 168 134 298

GEN Gender of respondent:

Male 42.6% 139 100.0% 139 0.0% 0 56.5% 48 30.9% 42 46.7% 49 46.4% 78 35.8% 48 44.6% 133 Female 57.4% 187 0.0% 0100.0% 187 43.5% 37 69.1% 94 53.3% 56 53.6% 90 64.2% 86 55.4% 165 Base: 326 139 187 85 136 105 168 134 298

AGE Age of respondent:

18 - 24 years 12.9% 42 22.3% 31 5.9% 11 49.4% 42 0.0% 0 0.0% 0 11.3% 19 11.2% 15 13.4% 40 25 - 34 years 13.2% 43 12.2% 17 13.9% 26 50.6% 43 0.0% 0 0.0% 0 14.3% 24 11.2% 15 14.4% 43 35 - 44 years 24.2% 79 17.3% 24 29.4% 55 0.0% 0 58.1% 79 0.0% 0 29.8% 50 19.4% 26 25.8% 77 45 - 54 years 17.5% 57 13.0% 18 20.9% 39 0.0% 0 41.9% 57 0.0% 0 18.5% 31 19.4% 26 17.8% 53 55 - 64 years 13.2% 43 13.7% 19 12.8% 24 0.0% 0 0.0% 0 41.0% 43 12.5% 21 14.9% 20 13.4% 40 65+ 19.0% 62 21.6% 30 17.1% 32 0.0% 0 0.0% 0 59.0% 62 13.7% 23 23.9% 32 15.1% 45 (Refused) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Base: 326 139 187 85 136 105 168 134 298

Column %ges. 190508 NEMS market research By Demographics Basildon Leisure Household Survey Page 22 For White Young Green May 2008

Total Male Female 18 to 34 35 to 54 55+ ABC1 C2DE Car in hhold

SEG Socio Economic Grouping

A 6.1% 20 7.2% 10 5.3% 10 4.7% 4 6.6% 9 6.7% 7 11.9% 20 0.0% 0 6.7% 20 B 11.0% 36 10.1% 14 11.8% 22 11.8% 10 11.0% 15 10.5% 11 21.4% 36 0.0% 0 12.1% 36 C1 34.4% 112 38.8% 54 31.0% 58 34.1% 29 41.9% 57 24.8% 26 66.7% 112 0.0% 0 36.9% 110 C2 14.1% 46 10.1% 14 17.1% 32 12.9% 11 17.6% 24 10.5% 11 0.0% 0 34.3% 46 15.4% 46 D 19.6% 64 19.4% 27 19.8% 37 20.0% 17 19.9% 27 19.0% 20 0.0% 0 47.8% 64 17.5% 52 E 7.4% 24 5.0% 7 9.1% 17 2.4% 2 0.7% 1 20.0% 21 0.0% 0 17.9% 24 5.0% 15 (Refused) 7.4% 24 9.4% 13 5.9% 11 14.1% 12 2.2% 3 8.6% 9 0.0% 0 0.0% 0 6.4% 19 Base: 326 139 187 85 136 105 168 134 298

ADU How many adults, including yourself, live in your household (16 years and above)?

One 18.1% 59 19.4% 27 17.1% 32 5.9% 5 9.6% 13 39.0% 41 12.5% 21 24.6% 33 13.8% 41 Two 48.2% 157 42.4% 59 52.4% 98 43.5% 37 50.0% 68 49.5% 52 53.6% 90 43.3% 58 51.0% 152 Three 16.6% 54 17.3% 24 16.0% 30 17.6% 15 24.3% 33 5.7% 6 17.9% 30 15.7% 21 17.8% 53 Four 14.1% 46 17.3% 24 11.8% 22 28.2% 24 13.2% 18 3.8% 4 12.5% 21 15.7% 21 15.4% 46 Five 1.5% 5 2.9% 4 0.5% 1 3.5% 3 1.5% 2 0.0% 0 2.4% 4 0.7% 1 1.7% 5 Six or more 0.3% 1 0.0% 0 0.5% 1 0.0% 0 0.7% 1 0.0% 0 0.6% 1 0.0% 0 0.3% 1 (Refused) 1.2% 4 0.7% 1 1.6% 3 1.2% 1 0.7% 1 1.9% 2 0.6% 1 0.0% 0 0.0% 0 Base: 326 139 187 85 136 105 168 134 298

CHI How many children live in your household, aged 15 years and under?

None 64.7% 211 71.2% 99 59.9% 112 58.8% 50 44.9% 61 95.2% 100 62.5% 105 69.4% 93 63.4% 189 One 15.3% 50 15.8% 22 15.0% 28 18.8% 16 23.5% 32 1.9% 2 15.5% 26 14.2% 19 16.1% 48 Two 13.5% 44 9.4% 13 16.6% 31 18.8% 16 19.9% 27 1.0% 1 15.5% 26 11.9% 16 14.8% 44 Three 4.3% 14 2.9% 4 5.3% 10 1.2% 1 9.6% 13 0.0% 0 5.4% 9 3.0% 4 4.7% 14 Four 0.6% 2 0.0% 0 1.1% 2 1.2% 1 0.7% 1 0.0% 0 0.6% 1 0.7% 1 0.7% 2 Five 0.3% 1 0.0% 0 0.5% 1 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.7% 1 0.3% 1 Six or more 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Refused) 1.2% 4 0.7% 1 1.6% 3 1.2% 1 0.7% 1 1.9% 2 0.6% 1 0.0% 0 0.0% 0 Base: 326 139 187 85 136 105 168 134 298

CAR How many cars does your household own or have the use of?

None 7.1% 23 3.6% 5 9.6% 18 1.2% 1 3.7% 5 16.2% 17 0.6% 1 14.9% 20 0.0% 0 One 39.0% 127 38.1% 53 39.6% 74 37.6% 32 30.9% 42 50.5% 53 39.9% 67 36.6% 49 42.6% 127 Two 38.0% 124 38.8% 54 37.4% 70 36.5% 31 48.5% 66 25.7% 27 42.3% 71 34.3% 46 41.6% 124 Three or more 14.4% 47 18.7% 26 11.2% 21 23.5% 20 16.2% 22 4.8% 5 16.7% 28 13.4% 18 15.8% 47 (Refused) 1.5% 5 0.7% 1 2.1% 4 1.2% 1 0.7% 1 2.9% 3 0.6% 1 0.7% 1 0.0% 0 Base: 326 139 187 85 136 105 168 134 298

ZONE Zone

Zone 1 20.9% 68 20.9% 29 20.9% 39 17.6% 15 22.8% 31 21.0% 22 17.9% 30 26.1% 35 19.5% 58 Zone 2 15.3% 50 14.4% 20 16.0% 30 18.8% 16 16.9% 23 10.5% 11 17.3% 29 11.2% 15 16.4% 49 Zone 3 24.2% 79 26.6% 37 22.5% 42 23.5% 20 14.7% 20 37.1% 39 25.0% 42 24.6% 33 24.2% 72 Zone 4 27.3% 89 24.5% 34 29.4% 55 34.1% 29 29.4% 40 19.0% 20 22.0% 37 31.3% 42 27.5% 82 Zone 5 12.3% 40 13.7% 19 11.2% 21 5.9% 5 16.2% 22 12.4% 13 17.9% 30 6.7% 9 12.4% 37 Base: 326 139 187 85 136 105 168 134 298

Column %ges. 190508 NEMS market research By Demographics Basildon Leisure Household Survey Page 23 For White Young Green May 2008

Total Male Female 18 to 34 35 to 54 55+ ABC1 C2DE Car in hhold

QUOTA Postcode Sector:

CM111 1.5% 5 0.7% 1 2.1% 4 0.0% 0 3.7% 5 0.0% 0 3.0% 5 0.0% 0 1.7% 5 CM112 2.1% 7 2.2% 3 2.1% 4 2.4% 2 2.2% 3 1.9% 2 1.8% 3 2.2% 3 2.0% 6 CM120 2.8% 9 2.9% 4 2.7% 5 1.2% 1 2.9% 4 3.8% 4 3.6% 6 2.2% 3 3.0% 9 CM129 1.8% 6 2.2% 3 1.6% 3 0.0% 0 2.2% 3 2.9% 3 3.6% 6 0.0% 0 1.7% 5 CM131 1.5% 5 1.4% 2 1.6% 3 0.0% 0 0.7% 1 3.8% 4 1.8% 3 1.5% 2 1.7% 5 CM133 1.2% 4 2.2% 3 0.5% 1 1.2% 1 2.2% 3 0.0% 0 1.8% 3 0.7% 1 1.0% 3 CM3 5 2.8% 9 2.9% 4 2.7% 5 1.2% 1 3.7% 5 2.9% 3 3.6% 6 2.2% 3 3.0% 9 CM3 7 0.3% 1 0.7% 1 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.3% 1 CM3 8 0.6% 2 1.4% 2 0.0% 0 2.4% 2 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.7% 2 CM4 9 1.2% 4 2.2% 3 0.5% 1 1.2% 1 2.2% 3 0.0% 0 2.4% 4 0.0% 0 1.3% 4 RM143 1.2% 4 2.2% 3 0.5% 1 3.5% 3 0.7% 1 0.0% 0 1.8% 3 0.7% 1 1.3% 4 RM155 2.1% 7 2.2% 3 2.1% 4 2.4% 2 3.7% 5 0.0% 0 1.2% 2 3.0% 4 2.3% 7 RM156 1.5% 5 1.4% 2 1.6% 3 1.2% 1 0.7% 1 2.9% 3 2.4% 4 0.7% 1 1.3% 4 RM162 2.1% 7 1.4% 2 2.7% 5 2.4% 2 2.9% 4 1.0% 1 3.0% 5 1.5% 2 2.3% 7 RM163 0.6% 2 0.0% 0 1.1% 2 0.0% 0 1.5% 2 0.0% 0 0.0% 0 1.5% 2 0.7% 2 RM164 1.8% 6 1.4% 2 2.1% 4 2.4% 2 2.9% 4 0.0% 0 2.4% 4 0.0% 0 2.0% 6 RM166 2.5% 8 1.4% 2 3.2% 6 2.4% 2 2.2% 3 2.9% 3 2.4% 4 3.0% 4 2.3% 7 RM175 2.5% 8 0.7% 1 3.7% 7 1.2% 1 2.9% 4 2.9% 3 1.2% 2 3.7% 5 2.0% 6 RM176 2.8% 9 1.4% 2 3.7% 7 2.4% 2 2.9% 4 2.9% 3 2.4% 4 3.7% 5 2.3% 7 RM187 0.9% 3 2.2% 3 0.0% 0 3.5% 3 0.0% 0 0.0% 0 0.6% 1 0.0% 0 1.0% 3 RM188 2.1% 7 2.9% 4 1.6% 3 2.4% 2 1.5% 2 2.9% 3 1.2% 2 3.7% 5 2.0% 6 RM203 0.3% 1 0.7% 1 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.3% 1 RM204 0.6% 2 0.7% 1 0.5% 1 1.2% 1 0.7% 1 0.0% 0 0.0% 0 1.5% 2 0.7% 2 SS117 1.2% 4 1.4% 2 1.1% 2 3.5% 3 0.7% 1 0.0% 0 1.2% 2 1.5% 2 1.3% 4 SS118 1.8% 6 2.2% 3 1.6% 3 0.0% 0 1.5% 2 3.8% 4 1.8% 3 2.2% 3 2.0% 6 SS120 1.5% 5 0.7% 1 2.1% 4 1.2% 1 2.9% 4 0.0% 0 2.4% 4 0.7% 1 1.7% 5 SS129 2.1% 7 2.2% 3 2.1% 4 4.7% 4 1.5% 2 1.0% 1 1.2% 2 1.5% 2 2.0% 6 SS131 1.8% 6 1.4% 2 2.1% 4 1.2% 1 2.2% 3 1.9% 2 1.2% 2 3.0% 4 1.7% 5 SS132 1.2% 4 1.4% 2 1.1% 2 2.4% 2 1.5% 2 0.0% 0 1.8% 3 0.7% 1 1.0% 3 SS133 1.5% 5 2.2% 3 1.1% 2 0.0% 0 3.7% 5 0.0% 0 1.8% 3 1.5% 2 1.3% 4 SS141 1.8% 6 0.7% 1 2.7% 5 1.2% 1 2.2% 3 1.9% 2 2.4% 4 1.5% 2 2.0% 6 SS142 2.1% 7 0.7% 1 3.2% 6 2.4% 2 0.7% 1 3.8% 4 0.6% 1 4.5% 6 1.3% 4 SS143 0.9% 3 0.0% 0 1.6% 3 0.0% 0 0.7% 1 1.9% 2 0.0% 0 2.2% 3 0.7% 2 SS154 0.9% 3 0.7% 1 1.1% 2 1.2% 1 1.5% 2 0.0% 0 0.6% 1 1.5% 2 1.0% 3 SS155 3.4% 11 4.3% 6 2.7% 5 1.2% 1 4.4% 6 3.8% 4 1.8% 3 5.2% 7 3.4% 10 SS156 1.5% 5 2.9% 4 0.5% 1 0.0% 0 2.9% 4 1.0% 1 1.8% 3 1.5% 2 1.7% 5 SS164 2.1% 7 1.4% 2 2.7% 5 3.5% 3 1.5% 2 1.9% 2 1.8% 3 3.0% 4 2.3% 7 SS165 1.8% 6 2.9% 4 1.1% 2 3.5% 3 1.5% 2 1.0% 1 2.4% 4 0.0% 0 1.3% 4 SS166 1.5% 5 2.2% 3 1.1% 2 1.2% 1 0.0% 0 3.8% 4 1.8% 3 1.5% 2 1.7% 5 SS170 1.5% 5 2.2% 3 1.1% 2 2.4% 2 1.5% 2 1.0% 1 1.8% 3 1.5% 2 1.7% 5 SS177 2.1% 7 2.2% 3 2.1% 4 2.4% 2 1.5% 2 2.9% 3 0.6% 1 3.0% 4 2.3% 7 SS178 1.5% 5 0.7% 1 2.1% 4 1.2% 1 2.9% 4 0.0% 0 1.2% 2 2.2% 3 1.7% 5 SS179 0.9% 3 0.7% 1 1.1% 2 2.4% 2 0.7% 1 0.0% 0 0.0% 0 1.5% 2 1.0% 3 SS5 4 1.8% 6 2.9% 4 1.1% 2 2.4% 2 0.7% 1 2.9% 3 0.6% 1 3.7% 5 1.3% 4 SS5 5 1.2% 4 0.7% 1 1.6% 3 2.4% 2 1.5% 2 0.0% 0 1.2% 2 0.7% 1 1.3% 4 SS5 6 1.2% 4 0.7% 1 1.6% 3 1.2% 1 2.2% 3 0.0% 0 1.2% 2 1.5% 2 1.3% 4 SS6 7 1.5% 5 2.2% 3 1.1% 2 1.2% 1 0.7% 1 2.9% 3 1.8% 3 0.7% 1 1.3% 4 SS6 8 2.8% 9 3.6% 5 2.1% 4 2.4% 2 0.7% 1 5.7% 6 4.8% 8 0.7% 1 3.0% 9 SS6 9 2.5% 8 1.4% 2 3.2% 6 1.2% 1 2.9% 4 2.9% 3 3.6% 6 0.7% 1 2.7% 8 SS7 1 1.5% 5 2.2% 3 1.1% 2 0.0% 0 0.0% 0 4.8% 5 2.4% 4 0.7% 1 1.7% 5 SS7 2 1.8% 6 1.4% 2 2.1% 4 1.2% 1 2.2% 3 1.9% 2 1.8% 3 1.5% 2 2.0% 6 SS7 3 2.1% 7 1.4% 2 2.7% 5 1.2% 1 1.5% 2 3.8% 4 3.0% 5 1.5% 2 2.0% 6 SS7 4 2.1% 7 2.2% 3 2.1% 4 4.7% 4 2.2% 3 0.0% 0 1.8% 3 3.0% 4 2.3% 7 SS7 5 2.1% 7 2.9% 4 1.6% 3 1.2% 1 1.5% 2 3.8% 4 3.6% 6 0.7% 1 2.3% 7 SS8 0 1.2% 4 2.2% 3 0.5% 1 1.2% 1 0.0% 0 2.9% 3 0.6% 1 2.2% 3 1.0% 3 SS8 7 1.8% 6 1.4% 2 2.1% 4 1.2% 1 0.7% 1 3.8% 4 1.2% 2 2.2% 3 2.0% 6 SS8 8 1.5% 5 0.7% 1 2.1% 4 1.2% 1 2.9% 4 0.0% 0 1.2% 2 2.2% 3 1.7% 5 SS8 9 3.7% 12 3.6% 5 3.7% 7 5.9% 5 1.5% 2 4.8% 5 2.4% 4 5.2% 7 3.4% 10 Base: 326 139 187 85 136 105 168 134 298

Column %ges. 190508 NEMS market research By Zone Basildon Leisure Household Survey Page 24 For White Young Green May 2008

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5

Q01 Do you or your household ever visit the cinema?

Yes 66.6% 217 61.8% 42 84.0% 42 55.7% 44 71.9% 64 62.5% 25 No 33.4% 109 38.2% 26 16.0% 8 44.3% 35 28.1% 25 37.5% 15 Base: 326 68 50 79 89 40

Q02 Where do you or your household normally go to the cinema? Those who visit the cinema at Q01

Empire Cinema, Festival 55.8% 121 97.6% 41 73.8% 31 38.6% 17 20.3% 13 76.0% 19 Leisure Park, Basildon Vue, Thurrock Lakeside 15.7% 34 0.0% 0 0.0% 0 0.0% 0 53.1% 34 0.0% 0 Shopping Centre, West Thurrock Odeon, The Broadway, 5.1% 11 0.0% 0 7.1% 3 18.2% 8 0.0% 0 0.0% 0 London Road, Southend- on-Sea MovieStarr Cineplex, 4.6% 10 0.0% 0 0.0% 0 22.7% 10 0.0% 0 0.0% 0 Eastern Esplanade, Canvey Island Other outside District 4.6% 10 0.0% 0 4.8% 2 4.5% 2 6.3% 4 8.0% 2 Other outside District 3.7% 8 0.0% 0 11.9% 5 0.0% 0 0.0% 0 12.0% 3 Vue, The Brewery, Romford 0.9% 2 0.0% 0 0.0% 0 0.0% 0 3.1% 2 0.0% 0 Showcase Cinema, Water 0.5% 1 0.0% 0 0.0% 0 0.0% 0 1.6% 1 0.0% 0 Circus, Bluewater Stir Century, Romford, 0.5% 1 0.0% 0 0.0% 0 0.0% 0 1.6% 1 0.0% 0 Essex Cineworld, Freeport Leisure, 0.5% 1 0.0% 0 0.0% 0 0.0% 0 1.6% 1 0.0% 0 Charter Way, Chapel Hill (Don't know / varies) 8.3% 18 2.4% 1 2.4% 1 15.9% 7 12.5% 8 4.0% 1 Base: 217 42 42 44 64 25

Q03 How often do you or your household visit... (CINEMA MENTIONED AT Q02) ? Those who visit the cinema at Q01

More than once a week 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Once a week 5.1% 11 9.5% 4 0.0% 0 2.3% 1 6.3% 4 8.0% 2 Less than once a week, but 1.8% 4 0.0% 0 0.0% 0 4.5% 2 3.1% 2 0.0% 0 more than once a fortnight Once a fortnight 7.4% 16 7.1% 3 11.9% 5 6.8% 3 4.7% 3 8.0% 2 Less than once a fortnight, 23.0% 50 16.7% 7 33.3% 14 20.5% 9 20.3% 13 28.0% 7 but more than once a month Less than once a month, but 8.8% 19 11.9% 5 9.5% 4 6.8% 3 9.4% 6 4.0% 1 more than once every two months Once every two months 18.9% 41 16.7% 7 21.4% 9 22.7% 10 15.6% 10 20.0% 5 Less often 33.2% 72 33.3% 14 23.8% 10 36.4% 16 37.5% 24 32.0% 8 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies / no 1.8% 4 4.8% 2 0.0% 0 0.0% 0 3.1% 2 0.0% 0 pattern) Base: 217 42 42 44 64 25

Q04 How do you or your household normally travel to... (CINEMA MENTIONED AT Q02) ? Those who visit the cinema at Q01

Car / van (as driver) 53.5% 116 52.4% 22 59.5% 25 50.0% 22 50.0% 32 60.0% 15 Car / van (as passenger) 22.6% 49 19.0% 8 21.4% 9 25.0% 11 26.6% 17 16.0% 4 Bus, minibus or coach 3.2% 7 0.0% 0 2.4% 1 6.8% 3 3.1% 2 4.0% 1 Motorcycle, scooter or 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 moped Walk 3.2% 7 7.1% 3 0.0% 0 4.5% 2 3.1% 2 0.0% 0 Taxi 0.5% 1 2.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Train 1.8% 4 0.0% 0 2.4% 1 2.3% 1 3.1% 2 0.0% 0 Bicycle 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 15.2% 33 19.0% 8 14.3% 6 11.4% 5 14.1% 9 20.0% 5 Base: 217 42 42 44 64 25

Column %ges. 190508 NEMS market research By Zone Basildon Leisure Household Survey Page 25 For White Young Green May 2008

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Q05 Do you or your household ever participate in health and fitness activities ? By that I mean for example going to the gym, swimming, playing squash, football, rugby etc, i.e. participating in rather than just spectating.

Yes 58.6% 191 52.9% 36 64.0% 32 58.2% 46 51.7% 46 77.5% 31 No 41.4% 135 47.1% 32 36.0% 18 41.8% 33 48.3% 43 22.5% 9 Base: 326 68 50 79 89 40

Q06 Where do you or your household normally go for health and fitness facilities ? Those who visit health & fitness facilities at Q05

Leisure facility outside 11.0% 21 0.0% 0 15.6% 5 15.2% 7 13.0% 6 9.7% 3 district General leisure outside 7.9% 15 2.8% 1 12.5% 4 15.2% 7 2.2% 1 6.5% 2 district David Lloyd, Festival 6.8% 13 19.4% 7 6.3% 2 2.2% 1 2.2% 1 6.5% 2 Leisure Park, Basildon Blackshots Lane Leisure 6.3% 12 0.0% 0 0.0% 0 0.0% 0 26.1% 12 0.0% 0 Centre, Little Thurrock Waterside, Canvey Island 4.7% 9 0.0% 0 0.0% 0 19.6% 9 0.0% 0 0.0% 0 Clements Hall Leisure 4.2% 8 0.0% 0 15.6% 5 6.5% 3 0.0% 0 0.0% 0 Complex, Clements Hall Way, Hawkwell Fitness First, Festival Leisure 3.1% 6 11.1% 4 0.0% 0 0.0% 0 2.2% 1 3.2% 1 Park, Basildon Impulse Leisure, 2.6% 5 0.0% 0 0.0% 0 0.0% 0 10.9% 5 0.0% 0 Springhouse Road, Corringham Bannatyne's Health & 2.1% 4 0.0% 0 0.0% 0 0.0% 0 8.7% 4 0.0% 0 Racquet Club, Howard Road, Chafford Hundred Pulse Fitness Centre, 2.1% 4 8.3% 3 0.0% 0 2.2% 1 0.0% 0 0.0% 0 Gloucester Park Pool, Broadmayne, Basildon Leisure facility within 2.1% 4 5.6% 2 6.3% 2 0.0% 0 0.0% 0 0.0% 0 district Brentwood 2.1% 4 0.0% 0 0.0% 0 0.0% 0 2.2% 1 9.7% 3 Virgin Active, Rayleigh 2.1% 4 0.0% 0 0.0% 0 8.7% 4 0.0% 0 0.0% 0 Road, Benfleet LA Fitness, Radford Way, 2.1% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 12.9% 4 Billericay Runnymede Chase, Benfleet 2.1% 4 2.8% 1 0.0% 0 6.5% 3 0.0% 0 0.0% 0 Leisure Centre, Rayleigh 1.6% 3 0.0% 0 9.4% 3 0.0% 0 0.0% 0 0.0% 0 Basildon Sports Centre, 1.6% 3 8.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Nethermayne, Basildon Club Kingswood, Clay Hill 1.6% 3 5.6% 2 0.0% 0 0.0% 0 2.2% 1 0.0% 0 Lane, Basildon Swimming pool inside 1.6% 3 0.0% 0 3.1% 1 2.2% 1 0.0% 0 3.2% 1 district Stock Brook Manor Country 1.6% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 9.7% 3 Club, Billericay General leisure within 1.6% 3 5.6% 2 0.0% 0 0.0% 0 0.0% 0 3.2% 1 district Swimming pool outside 1.0% 2 0.0% 0 6.3% 2 0.0% 0 0.0% 0 0.0% 0 district Billericay Sports and Fitness 1.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.5% 2 Centre, School Road, Billericay Pitsea Leisure Centre, 0.5% 1 2.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Northlands Pavement, Pitsea Agila Health Club, 21 0.5% 1 0.0% 0 3.1% 1 0.0% 0 0.0% 0 0.0% 0 Bebingdon Close, Billericay Wickford Health Club, 23 0.5% 1 0.0% 0 3.1% 1 0.0% 0 0.0% 0 0.0% 0 Appletree Way, Wickford Other 0.5% 1 0.0% 0 0.0% 0 2.2% 1 0.0% 0 0.0% 0 Hannakins Farm Leisure 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.2% 1 Centre, Hannakins Farm, Rosebay Avenue, Billericay (Don't know / varies) 24.6% 47 27.8% 10 18.8% 6 19.6% 9 30.4% 14 25.8% 8 Base: 191 36 32 46 46 31

Column %ges. 190508 NEMS market research By Zone Basildon Leisure Household Survey Page 26 For White Young Green May 2008

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Q07 How often do you or your household visit …. (HEALTH & FITNESS FACILITY MENTIONED AT Q06) ? Those who visit health & fitness facilities at Q05

More than once a week 53.9% 103 47.2% 17 50.0% 16 54.3% 25 56.5% 26 61.3% 19 Once a week 28.3% 54 38.9% 14 28.1% 9 23.9% 11 21.7% 10 32.3% 10 Less than once a week, but 0.5% 1 0.0% 0 3.1% 1 0.0% 0 0.0% 0 0.0% 0 more than once a fortnight Once a fortnight 5.2% 10 2.8% 1 9.4% 3 8.7% 4 2.2% 1 3.2% 1 Less than once a fortnight, 4.2% 8 0.0% 0 3.1% 1 6.5% 3 6.5% 3 3.2% 1 but more than once a month Less than once a month, but 1.0% 2 2.8% 1 0.0% 0 2.2% 1 0.0% 0 0.0% 0 more than once every two months Once every two months 3.1% 6 2.8% 1 3.1% 1 2.2% 1 6.5% 3 0.0% 0 Less often 1.6% 3 2.8% 1 3.1% 1 0.0% 0 2.2% 1 0.0% 0 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies / no 2.1% 4 2.8% 1 0.0% 0 2.2% 1 4.3% 2 0.0% 0 pattern) Base: 191 36 32 46 46 31

Q08 How do you or your household normally travel to …. (HEALTH & FITNESS FACILITY MENTIONED AT Q06) ? Those who visit health & fitness facilities at Q05

Car / van (as driver) 66.0% 126 77.8% 28 65.6% 21 80.4% 37 43.5% 20 64.5% 20 Car / van (as passenger) 8.9% 17 5.6% 2 12.5% 4 4.3% 2 10.9% 5 12.9% 4 Bus, minibus or coach 0.5% 1 0.0% 0 0.0% 0 0.0% 0 2.2% 1 0.0% 0 Motorcycle, scooter or 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 moped Walk 13.1% 25 8.3% 3 12.5% 4 4.3% 2 26.1% 12 12.9% 4 Taxi 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Train 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bicycle 0.5% 1 0.0% 0 0.0% 0 2.2% 1 0.0% 0 0.0% 0 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 11.0% 21 8.3% 3 9.4% 3 8.7% 4 17.4% 8 9.7% 3 Base: 191 36 32 46 46 31

Q09 Do you or your household ever participate in ten pin bowling?

Yes 39.6% 129 41.2% 28 42.0% 21 40.5% 32 39.3% 35 32.5% 13 No 60.4% 197 58.8% 40 58.0% 29 59.5% 47 60.7% 54 67.5% 27 Base: 326 68 50 79 89 40

Q10 Where do you or your household normally go for ten pin bowling facilities? Those who visit ten pin bowling facilities at Q09

Hollywood Bowl, Festival 64.3% 83 75.0% 21 47.6% 10 59.4% 19 71.4% 25 61.5% 8 Way, Festival Leisure Park, Basildon Basildon Bowl & Quasar, 3 10.1% 13 17.9% 5 9.5% 2 6.3% 2 11.4% 4 0.0% 0 High Pavement, Basildon Tenpin & Megabowl, 3.9% 5 0.0% 0 9.5% 2 0.0% 0 0.0% 0 23.1% 3 Tattersall Way, Chelmsford The Kursaal, Southend-on- 3.9% 5 0.0% 0 4.8% 1 12.5% 4 0.0% 0 0.0% 0 Sea Madison Heights, Maldon 2.3% 3 0.0% 0 14.3% 3 0.0% 0 0.0% 0 0.0% 0 Broadway Superbowl, Leigh 1.6% 2 0.0% 0 0.0% 0 6.3% 2 0.0% 0 0.0% 0 Road, Leigh-on-Sea CJ's Bowling, Eldon Way 1.6% 2 0.0% 0 4.8% 1 3.1% 1 0.0% 0 0.0% 0 Industrial Estate, Eldon Way, Hockley Eddies, Radford Way, 1.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 15.4% 2 Billericay Romford 1.6% 2 0.0% 0 0.0% 0 0.0% 0 5.7% 2 0.0% 0 Braintree 0.8% 1 0.0% 0 4.8% 1 0.0% 0 0.0% 0 0.0% 0 Canvey Island 0.8% 1 0.0% 0 0.0% 0 3.1% 1 0.0% 0 0.0% 0 Dagenham 0.8% 1 0.0% 0 0.0% 0 0.0% 0 2.9% 1 0.0% 0 Southend-on-Sea 0.8% 1 0.0% 0 0.0% 0 3.1% 1 0.0% 0 0.0% 0 (Don't know / varies) 6.2% 8 7.1% 2 4.8% 1 6.3% 2 8.6% 3 0.0% 0 Base: 129 28 21 32 35 13

Column %ges. 190508 NEMS market research By Zone Basildon Leisure Household Survey Page 27 For White Young Green May 2008

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Q11 How often do you or your household visit... (BOWLING FACILITIES AT Q10) ? Those who visit ten pin bowling facilities at Q09

More than once a week 0.8% 1 0.0% 0 0.0% 0 3.1% 1 0.0% 0 0.0% 0 Once a week 0.8% 1 3.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Less than once a week, but 0.8% 1 0.0% 0 0.0% 0 0.0% 0 2.9% 1 0.0% 0 more than once a fortnight Once a fortnight 3.1% 4 0.0% 0 4.8% 1 3.1% 1 2.9% 1 7.7% 1 Less than once a fortnight, 8.5% 11 10.7% 3 4.8% 1 9.4% 3 8.6% 3 7.7% 1 but more than once a month Less than once a month, but 7.0% 9 14.3% 4 9.5% 2 0.0% 0 8.6% 3 0.0% 0 more than once every two months Once every two months 18.6% 24 14.3% 4 14.3% 3 25.0% 8 20.0% 7 15.4% 2 Less often 59.7% 77 53.6% 15 66.7% 14 59.4% 19 57.1% 20 69.2% 9 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies / no 0.8% 1 3.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 pattern) Base: 129 28 21 32 35 13

Q12 How do you or your household normally travel to... (BOWLING FACILITIES AT Q10) ? Those who visit ten pin bowling facilities at Q09

Car / van (as driver) 63.6% 82 53.6% 15 71.4% 15 71.9% 23 65.7% 23 46.2% 6 Car / van (as passenger) 24.8% 32 28.6% 8 19.0% 4 18.8% 6 28.6% 10 30.8% 4 Bus, minibus or coach 2.3% 3 0.0% 0 0.0% 0 3.1% 1 5.7% 2 0.0% 0 Motorcycle, scooter or 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 moped Walk 0.8% 1 3.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Taxi 1.6% 2 3.6% 1 4.8% 1 0.0% 0 0.0% 0 0.0% 0 Train 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bicycle 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 7.0% 9 10.7% 3 4.8% 1 6.3% 2 0.0% 0 23.1% 3 Base: 129 28 21 32 35 13

Q13 Do you or your household ever participate in bingo?

Yes 7.1% 23 10.3% 7 4.0% 2 6.3% 5 9.0% 8 2.5% 1 No 92.9% 303 89.7% 61 96.0% 48 93.7% 74 91.0% 81 97.5% 39 Base: 326 68 50 79 89 40

Q14 Where do you or your household normally go for bingo facilities? Those who visit bingo facilities at Q13

Gala Clubs, Southernhay, 17.4% 4 57.1% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Basildon Mecca, Greyhound Trading 13.0% 3 0.0% 0 50.0% 1 40.0% 2 0.0% 0 0.0% 0 Park, Greyhound Way, Southend-on-Sea Mecca, Dagenham Leisure 8.7% 2 0.0% 0 0.0% 0 0.0% 0 25.0% 2 0.0% 0 Park, Cook Road, Dagenham Gala Clubs, 1 The 4.3% 1 14.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Broadway, High Road, Basildon Mecca, Mercury Gardens, 4.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0100.0% 1 Romford Social Club, Stanford-le- 4.3% 1 0.0% 0 0.0% 0 0.0% 0 12.5% 1 0.0% 0 Hope The Rank, Southend-on-Sea 4.3% 1 0.0% 0 0.0% 0 20.0% 1 0.0% 0 0.0% 0 (Don't know / varies) 43.5% 10 28.6% 2 50.0% 1 40.0% 2 62.5% 5 0.0% 0 Base: 23 7 2 5 8 1

Column %ges. 190508 NEMS market research By Zone Basildon Leisure Household Survey Page 28 For White Young Green May 2008

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Q15 How often do you or your household visit… (BINGO FACILITIES AT Q14) ? Those who visit bingo facilities at Q13

More than once a week 13.0% 3 14.3% 1 0.0% 0 0.0% 0 12.5% 1100.0% 1 Once a week 21.7% 5 28.6% 2 0.0% 0 20.0% 1 25.0% 2 0.0% 0 Less than once a week, but 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 more than once a fortnight Once a fortnight 13.0% 3 14.3% 1 50.0% 1 0.0% 0 12.5% 1 0.0% 0 Less than once a fortnight, 30.4% 7 28.6% 2 50.0% 1 40.0% 2 25.0% 2 0.0% 0 but more than once a month Less than once a month, but 4.3% 1 14.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 more than once every two months Once every two months 4.3% 1 0.0% 0 0.0% 0 20.0% 1 0.0% 0 0.0% 0 Less often 8.7% 2 0.0% 0 0.0% 0 20.0% 1 12.5% 1 0.0% 0 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies / no 4.3% 1 0.0% 0 0.0% 0 0.0% 0 12.5% 1 0.0% 0 pattern) Base: 23 7 2 5 8 1

Q16 How do you or your household normally travel to… (BINGO FACILITIES AT Q14) ? Those who visit bingo facilities at Q13

Car / van (as driver) 52.2% 12 42.9% 3 50.0% 1 80.0% 4 50.0% 4 0.0% 0 Car / van (as passenger) 17.4% 4 14.3% 1 0.0% 0 20.0% 1 12.5% 1100.0% 1 Bus, minibus or coach 13.0% 3 42.9% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Motorcycle, scooter or 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 moped Walk 8.7% 2 0.0% 0 50.0% 1 0.0% 0 12.5% 1 0.0% 0 Taxi 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Train 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bicycle 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 8.7% 2 0.0% 0 0.0% 0 0.0% 0 25.0% 2 0.0% 0 Base: 23 7 2 5 8 1

Q17 Do you or your household ever visit the theatre or other performing arts venues, including music venues?

Yes 61.7% 201 52.9% 36 72.0% 36 67.1% 53 55.1% 49 67.5% 27 No 38.3% 125 47.1% 32 28.0% 14 32.9% 26 44.9% 40 32.5% 13 Base: 326 68 50 79 89 40

Q18 Where do you or your household normally go for theatre / performing arts venues facilities? Those who visit the theatre or other performing arts venues, including music venues at Q17

London 29.4% 59 25.0% 9 27.8% 10 28.3% 15 44.9% 22 11.1% 3 The Cliff's Pavillion, 21.9% 44 2.8% 1 30.6% 11 49.1% 26 6.1% 3 11.1% 3 Southend-on-Sea London 4.0% 8 8.3% 3 0.0% 0 5.7% 3 4.1% 2 0.0% 0 The Queens Theatre, 3.0% 6 5.6% 2 0.0% 0 1.9% 1 6.1% 3 0.0% 0 Hornchurch Other outside District 2.5% 5 8.3% 3 0.0% 0 1.9% 1 0.0% 0 3.7% 1 Towngate Theatre, St 2.0% 4 11.1% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Martins Sqaure, Basildon Chelmsford Civic Theatres, 2.0% 4 0.0% 0 8.3% 3 0.0% 0 0.0% 0 3.7% 1 Fairfield Road, Chelmsford Thameside Theatre, Orsett 2.0% 4 0.0% 0 0.0% 0 0.0% 0 8.2% 4 0.0% 0 Road, Grays Albert Hall, Hayes 1.0% 2 0.0% 0 0.0% 0 0.0% 0 2.0% 1 3.7% 1 Other within District 0.5% 1 2.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Brentwood Theatre, High 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.7% 1 Street, Brentwood Rettendon Lodge, Wickford 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.7% 1 The Playhouse, The High, 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.7% 1 Harlow The Point, Belfast 0.5% 1 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0 (Don't know / varies) 29.9% 60 36.1% 13 33.3% 12 13.2% 7 26.5% 13 55.6% 15 Base: 201 36 36 53 49 27

Column %ges. 190508 NEMS market research By Zone Basildon Leisure Household Survey Page 29 For White Young Green May 2008

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Q19 How often do you or your household visit (THEATRE / PERFORMING ARTS VENUES AT Q18) ? Those who visit the theatre or other performing arts venues, including music venues at Q17

More than once a week 0.5% 1 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0 Once a week 1.0% 2 2.8% 1 0.0% 0 0.0% 0 0.0% 0 3.7% 1 Less than once a week, but 0.5% 1 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0 more than once a fortnight Once a fortnight 2.5% 5 5.6% 2 0.0% 0 1.9% 1 2.0% 1 3.7% 1 Less than once a fortnight, 4.0% 8 2.8% 1 0.0% 0 7.5% 4 6.1% 3 0.0% 0 but more than once a month Less than once a month, but 5.5% 11 5.6% 2 11.1% 4 3.8% 2 4.1% 2 3.7% 1 more than once every two months Once every two months 17.9% 36 19.4% 7 19.4% 7 18.9% 10 20.4% 10 7.4% 2 Less often 65.2% 131 58.3% 21 66.7% 24 67.9% 36 57.1% 28 81.5% 22 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies / no 3.0% 6 5.6% 2 2.8% 1 0.0% 0 6.1% 3 0.0% 0 pattern) Base: 201 36 36 53 49 27

Q20 How do you or your household normally travel to (THEATRE / PERFORMANCE VENUES AT Q18) ? Those who visit the theatre or other performing arts venues, including music venues at Q17

Car / van (as driver) 31.3% 63 25.0% 9 36.1% 13 39.6% 21 18.4% 9 40.7% 11 Car / van (as passenger) 13.4% 27 13.9% 5 11.1% 4 18.9% 10 14.3% 7 3.7% 1 Bus, minibus or coach 3.0% 6 0.0% 0 5.6% 2 0.0% 0 4.1% 2 7.4% 2 Motorcycle, scooter or 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 moped Walk 0.5% 1 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0 Taxi 1.0% 2 2.8% 1 0.0% 0 0.0% 0 2.0% 1 0.0% 0 Train 37.3% 75 36.1% 13 36.1% 13 32.1% 17 42.9% 21 40.7% 11 Bicycle 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 13.4% 27 22.2% 8 11.1% 4 9.4% 5 16.3% 8 7.4% 2 Base: 201 36 36 53 49 27

Q21 Do you or your household ever visit a public house or other drinking establishments?

Yes 56.7% 185 45.6% 31 76.0% 38 53.2% 42 56.2% 50 60.0% 24 No 43.3% 141 54.4% 37 24.0% 12 46.8% 37 43.8% 39 40.0% 16 Base: 326 68 50 79 89 40

Column %ges. 190508 NEMS market research By Zone Basildon Leisure Household Survey Page 30 For White Young Green May 2008

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5

Q22 Where do you or your household go most often for pubs / drinking establishments? Those who visit pubs / drinking establishments at Q21

Billericay town centre 10.3% 19 19.4% 6 0.0% 0 0.0% 0 0.0% 0 54.2% 13 Basildon town centre 9.2% 17 41.9% 13 5.3% 2 0.0% 0 4.0% 2 0.0% 0 Rayleigh 5.4% 10 0.0% 0 13.2% 5 11.9% 5 0.0% 0 0.0% 0 Grays 4.3% 8 0.0% 0 0.0% 0 0.0% 0 16.0% 8 0.0% 0 Wickford town centre 3.8% 7 0.0% 0 18.4% 7 0.0% 0 0.0% 0 0.0% 0 Chelmsford 3.8% 7 0.0% 0 10.5% 4 0.0% 0 2.0% 1 8.3% 2 London 3.2% 6 3.2% 1 2.6% 1 2.4% 1 4.0% 2 4.2% 1 Benfleet 3.2% 6 0.0% 0 0.0% 0 14.3% 6 0.0% 0 0.0% 0 Hadley 2.7% 5 0.0% 0 0.0% 0 11.9% 5 0.0% 0 0.0% 0 Canvey Island 2.7% 5 0.0% 0 0.0% 0 11.9% 5 0.0% 0 0.0% 0 Southend-on-Sea 2.2% 4 0.0% 0 2.6% 1 7.1% 3 0.0% 0 0.0% 0 Corringham 2.2% 4 0.0% 0 0.0% 0 0.0% 0 8.0% 4 0.0% 0 Hockley 2.2% 4 0.0% 0 2.6% 1 7.1% 3 0.0% 0 0.0% 0 Thurrock 2.2% 4 0.0% 0 0.0% 0 0.0% 0 8.0% 4 0.0% 0 Upminster 1.6% 3 3.2% 1 0.0% 0 0.0% 0 4.0% 2 0.0% 0 Romford 1.6% 3 0.0% 0 0.0% 0 0.0% 0 6.0% 3 0.0% 0 Herongate 1.1% 2 0.0% 0 0.0% 0 2.4% 1 0.0% 0 4.2% 1 Brentwood 1.1% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 8.3% 2 Hockley - country pubs 1.1% 2 0.0% 0 5.3% 2 0.0% 0 0.0% 0 0.0% 0 Stanford-le-Hope 1.1% 2 0.0% 0 0.0% 0 0.0% 0 4.0% 2 0.0% 0 Hullbridge - country pubs 1.1% 2 0.0% 0 5.3% 2 0.0% 0 0.0% 0 0.0% 0 Leigh-on-Sea 1.1% 2 0.0% 0 0.0% 0 4.8% 2 0.0% 0 0.0% 0 Stow Maries 1.1% 2 0.0% 0 2.6% 1 0.0% 0 0.0% 0 4.2% 1 Leintwardine - country pubs 0.5% 1 3.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ingatestone - country pubs 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.2% 1 Mill Green - country pubs 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.2% 1 Home 0.5% 1 0.0% 0 2.6% 1 0.0% 0 0.0% 0 0.0% 0 South Ockendon - country 0.5% 1 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0 pubs Stow Maries - country pubs 0.5% 1 0.0% 0 2.6% 1 0.0% 0 0.0% 0 0.0% 0 Wivenhoe - country pubs 0.5% 1 0.0% 0 2.6% 1 0.0% 0 0.0% 0 0.0% 0 Festival Leisure Park, 0.5% 1 3.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Basildon Battlesbridge - country pubs 0.5% 1 0.0% 0 2.6% 1 0.0% 0 0.0% 0 0.0% 0 Corringham - country pubs 0.5% 1 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0 Danbury - country pubs 0.5% 1 0.0% 0 2.6% 1 0.0% 0 0.0% 0 0.0% 0 Fobbing - country pubs 0.5% 1 3.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Horndon-on-the-Hill - 0.5% 1 3.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 country pubs Burnham-on-Crouch 0.5% 1 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0 Colchester 0.5% 1 3.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Dagenham 0.5% 1 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0 Dunstable 0.5% 1 3.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Holborn 0.5% 1 3.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Little Thurrock 0.5% 1 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0 London Road, West 0.5% 1 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0 Thurrock Ockendon 0.5% 1 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0 South Woodham Ferrers 0.5% 1 0.0% 0 2.6% 1 0.0% 0 0.0% 0 0.0% 0 London 0.5% 1 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0 (Don't know / varies) 19.5% 36 9.7% 3 15.8% 6 26.2% 11 28.0% 14 8.3% 2 Base: 185 31 38 42 50 24

Column %ges. 190508 NEMS market research By Zone Basildon Leisure Household Survey Page 31 For White Young Green May 2008

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5

Q23 How often do you or your household visit (PUB / DRINKING ESTABLISHMENTS AT Q22) ? Those who visit pubs / drinking establishments at Q21

More than once a week 14.1% 26 12.9% 4 13.2% 5 19.0% 8 10.0% 5 16.7% 4 Once a week 28.6% 53 29.0% 9 23.7% 9 31.0% 13 32.0% 16 25.0% 6 Less than once a week, but 2.7% 5 3.2% 1 2.6% 1 4.8% 2 2.0% 1 0.0% 0 more than once a fortnight Once a fortnight 11.4% 21 6.5% 2 7.9% 3 9.5% 4 12.0% 6 25.0% 6 Less than once a fortnight, 15.1% 28 12.9% 4 21.1% 8 19.0% 8 12.0% 6 8.3% 2 but more than once a month Less than once a month, but 6.5% 12 3.2% 1 15.8% 6 2.4% 1 8.0% 4 0.0% 0 more than once every two months Once every two months 8.1% 15 16.1% 5 0.0% 0 4.8% 2 12.0% 6 8.3% 2 Less often 10.8% 20 16.1% 5 13.2% 5 7.1% 3 6.0% 3 16.7% 4 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 2.7% 5 0.0% 0 2.6% 1 2.4% 1 6.0% 3 0.0% 0 Base: 185 31 38 42 50 24

Q24 How do you or your household normally travel to (PUB / DRINKING ESTABLISHMENTS AT Q22) ? Those who visit pubs / drinking establishments at Q21

Car / van (as driver) 25.9% 48 32.3% 10 31.6% 12 16.7% 7 24.0% 12 29.2% 7 Car / van (as passenger) 10.8% 20 6.5% 2 15.8% 6 11.9% 5 10.0% 5 8.3% 2 Bus, minibus or coach 3.2% 6 3.2% 1 5.3% 2 2.4% 1 2.0% 1 4.2% 1 Motorcycle, scooter or 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 moped Walk 34.1% 63 22.6% 7 26.3% 10 42.9% 18 38.0% 19 37.5% 9 Taxi 6.5% 12 6.5% 2 13.2% 5 4.8% 2 4.0% 2 4.2% 1 Train 4.3% 8 6.5% 2 5.3% 2 4.8% 2 2.0% 1 4.2% 1 Bicycle 0.5% 1 3.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 14.6% 27 19.4% 6 2.6% 1 16.7% 7 20.0% 10 12.5% 3 Base: 185 31 38 42 50 24

Q25 Do you or your household ever visit restaurants?

Yes 87.1% 284 83.8% 57 96.0% 48 87.3% 69 84.3% 75 87.5% 35 No 12.9% 42 16.2% 11 4.0% 2 12.7% 10 15.7% 14 12.5% 5 Base: 326 68 50 79 89 40

Column %ges. 190508 NEMS market research By Zone Basildon Leisure Household Survey Page 32 For White Young Green May 2008

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5

Q26 Where do you or your household normally visit for restaurants or to eat out? Those who visit restaurants at Q25

Basildon town centre 10.2% 29 28.1% 16 6.3% 3 1.4% 1 10.7% 8 2.9% 1 Lakeside Shopping Centre, 6.7% 19 0.0% 0 0.0% 0 13.0% 9 13.3% 10 0.0% 0 Thurrock Billericay town centre 6.7% 19 5.3% 3 4.2% 2 0.0% 0 0.0% 0 40.0% 14 Festival Leisure Park, 6.3% 18 14.0% 8 8.3% 4 4.3% 3 2.7% 2 2.9% 1 Basildon Southend-on-Sea 4.6% 13 0.0% 0 10.4% 5 11.6% 8 0.0% 0 0.0% 0 Rayleigh 3.5% 10 0.0% 0 8.3% 4 8.7% 6 0.0% 0 0.0% 0 Grays 2.5% 7 0.0% 0 0.0% 0 0.0% 0 9.3% 7 0.0% 0 Wickford town centre 2.5% 7 1.8% 1 12.5% 6 0.0% 0 0.0% 0 0.0% 0 Brentwood 1.8% 5 0.0% 0 0.0% 0 0.0% 0 1.3% 1 11.4% 4 Chelmsford 1.4% 4 0.0% 0 4.2% 2 1.4% 1 0.0% 0 2.9% 1 Thurrock 1.4% 4 0.0% 0 0.0% 0 0.0% 0 5.3% 4 0.0% 0 London 1.4% 4 1.8% 1 0.0% 0 0.0% 0 4.0% 3 0.0% 0 Benfleet 1.4% 4 0.0% 0 0.0% 0 5.8% 4 0.0% 0 0.0% 0 Leigh-on-Sea 1.1% 3 0.0% 0 0.0% 0 4.3% 3 0.0% 0 0.0% 0 Hockley 1.1% 3 0.0% 0 0.0% 0 4.3% 3 0.0% 0 0.0% 0 Pitsea town centre 0.7% 2 3.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Upminster 0.7% 2 0.0% 0 0.0% 0 1.4% 1 1.3% 1 0.0% 0 Hadley 0.7% 2 0.0% 0 0.0% 0 2.9% 2 0.0% 0 0.0% 0 South Woodham Ferrers 0.7% 2 0.0% 0 4.2% 2 0.0% 0 0.0% 0 0.0% 0 Hornchurch 0.7% 2 0.0% 0 0.0% 0 0.0% 0 2.7% 2 0.0% 0 Chafford Hundred 0.7% 2 0.0% 0 0.0% 0 0.0% 0 2.7% 2 0.0% 0 Westcliff-on-Sea 0.7% 2 0.0% 0 0.0% 0 1.4% 1 1.3% 1 0.0% 0 Ingatestone - country pubs 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.9% 1 Collingham - country pubs 0.4% 1 1.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Thundersley - country pubs 0.4% 1 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 Laindon town centre 0.4% 1 1.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Dunstable 0.4% 1 1.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Grays - country pubs 0.4% 1 0.0% 0 0.0% 0 0.0% 0 1.3% 1 0.0% 0 Leytonstone 0.4% 1 1.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Stanford-le-Hope 0.4% 1 0.0% 0 0.0% 0 0.0% 0 1.3% 1 0.0% 0 The Boardwalk, Lakeside 0.4% 1 0.0% 0 0.0% 0 0.0% 0 1.3% 1 0.0% 0 Shopping Centre, Thurrock Turnpike Lane, Sutton 0.4% 1 1.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Horndon-on-the-Hill 0.4% 1 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 Woodham 0.4% 1 0.0% 0 2.1% 1 0.0% 0 0.0% 0 0.0% 0 Corringham Road, Stanford- 0.4% 1 0.0% 0 0.0% 0 0.0% 0 1.3% 1 0.0% 0 le-Hope (Don't know / varies) 38.0% 108 36.8% 21 39.6% 19 36.2% 25 40.0% 30 37.1% 13 Base: 284 57 48 69 75 35

Q27 How often do you or your household visit… (RESTAURANT AT Q26) ? Those who visit restaurants at Q25

More than once a week 4.6% 13 3.5% 2 8.3% 4 2.9% 2 6.7% 5 0.0% 0 Once a week 13.7% 39 12.3% 7 16.7% 8 13.0% 9 10.7% 8 20.0% 7 Less than once a week, but 2.1% 6 3.5% 2 2.1% 1 0.0% 0 2.7% 2 2.9% 1 more than once a fortnight Once a fortnight 18.3% 52 19.3% 11 20.8% 10 24.6% 17 13.3% 10 11.4% 4 Less than once a fortnight, 22.2% 63 21.1% 12 18.8% 9 20.3% 14 24.0% 18 28.6% 10 but more than once a month Less than once a month, but 10.2% 29 8.8% 5 12.5% 6 7.2% 5 12.0% 9 11.4% 4 more than once every two months Once every two months 12.0% 34 8.8% 5 16.7% 8 15.9% 11 10.7% 8 5.7% 2 Less often 15.5% 44 19.3% 11 4.2% 2 14.5% 10 18.7% 14 20.0% 7 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 1.4% 4 3.5% 2 0.0% 0 1.4% 1 1.3% 1 0.0% 0 Base: 284 57 48 69 75 35

Column %ges. 190508 NEMS market research By Zone Basildon Leisure Household Survey Page 33 For White Young Green May 2008

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5

Q28 How do you or your household normally travel to (RESTAURANT AT Q26) ? Those who visit restaurants at Q25

Car / van (as driver) 48.6% 138 47.4% 27 54.2% 26 50.7% 35 42.7% 32 51.4% 18 Car / van (as passenger) 22.5% 64 24.6% 14 16.7% 8 15.9% 11 34.7% 26 14.3% 5 Bus, minibus or coach 0.4% 1 1.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Motorcycle, scooter or 0.4% 1 1.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 moped Walk 10.2% 29 3.5% 2 16.7% 8 13.0% 9 4.0% 3 20.0% 7 Taxi 2.1% 6 0.0% 0 0.0% 0 5.8% 4 0.0% 0 5.7% 2 Train 3.2% 9 5.3% 3 4.2% 2 0.0% 0 2.7% 2 5.7% 2 Bicycle 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 12.7% 36 15.8% 9 8.3% 4 14.5% 10 16.0% 12 2.9% 1 Base: 284 57 48 69 75 35

Q29 Do you or your household ever visit nightclubs?

Yes 21.5% 70 20.6% 14 20.0% 10 22.8% 18 22.5% 20 20.0% 8 No 78.5% 256 79.4% 54 80.0% 40 77.2% 61 77.5% 69 80.0% 32 Base: 326 68 50 79 89 40

Q30 Where do you or your household normally go to a nightclub? Those who visit nightclubs at Q29

Other outside District 20.0% 14 7.1% 1 10.0% 1 38.9% 7 10.0% 2 37.5% 3 Chicago Rock Café, Festival 11.4% 8 21.4% 3 20.0% 2 5.6% 1 10.0% 2 0.0% 0 Leisure Park, Basildon Jumping Jacks, Festival 10.0% 7 14.3% 2 0.0% 0 0.0% 0 25.0% 5 0.0% 0 Leisure Park, Basildon Mayhem, Southend-on-Sea 7.1% 5 0.0% 0 20.0% 2 11.1% 2 0.0% 0 12.5% 1 Lava (shortly will be 5.7% 4 7.1% 1 10.0% 1 0.0% 0 5.0% 1 12.5% 1 renamed Liquid), Festival Leisure Park, Basildon Bonds (Renamed New York, 4.3% 3 7.1% 1 0.0% 0 0.0% 0 10.0% 2 0.0% 0 New York), Festival Leisure Park, Basildon Ignite (shortly will be 4.3% 3 7.1% 1 0.0% 0 0.0% 0 10.0% 2 0.0% 0 renamed Envy), Festival Leisure Park, Basildon The Sky Bar, Festival 1.4% 1 0.0% 0 10.0% 1 0.0% 0 0.0% 0 0.0% 0 Leisure Park, Basildon Circus Tavern, Purfleet 1.4% 1 0.0% 0 0.0% 0 0.0% 0 5.0% 1 0.0% 0 Edwards, Chelmsford 1.4% 1 0.0% 0 10.0% 1 0.0% 0 0.0% 0 0.0% 0 Bakers Bar, Alexandra 1.4% 1 0.0% 0 0.0% 0 5.6% 1 0.0% 0 0.0% 0 Street, Southend-on-Sea Storm, Southend-on-Sea 1.4% 1 0.0% 0 0.0% 0 5.6% 1 0.0% 0 0.0% 0 The Pink Toothbrush, 1.4% 1 0.0% 0 0.0% 0 5.6% 1 0.0% 0 0.0% 0 Rayleigh Zinc, Lucy Road, Southend- 1.4% 1 0.0% 0 0.0% 0 5.6% 1 0.0% 0 0.0% 0 on-Sea London 1.4% 1 0.0% 0 0.0% 0 0.0% 0 5.0% 1 0.0% 0 Sam's, Brentwood 1.4% 1 0.0% 0 0.0% 0 0.0% 0 5.0% 1 0.0% 0 (Don't know / varies) 24.3% 17 35.7% 5 20.0% 2 22.2% 4 15.0% 3 37.5% 3 Base: 70 14 10 18 20 8

Column %ges. 190508 NEMS market research By Zone Basildon Leisure Household Survey Page 34 For White Young Green May 2008

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5

Q31 How often do you or your household visit…(NIGHTCLUB AT Q30) ? Those who visit nightclubs at Q29

More than once a week 10.0% 7 21.4% 3 0.0% 0 0.0% 0 10.0% 2 25.0% 2 Once a week 27.1% 19 21.4% 3 20.0% 2 38.9% 7 20.0% 4 37.5% 3 Less than once a week, but 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 more than once a fortnight Once a fortnight 14.3% 10 28.6% 4 10.0% 1 11.1% 2 5.0% 1 25.0% 2 Less than once a fortnight, 15.7% 11 0.0% 0 10.0% 1 22.2% 4 25.0% 5 12.5% 1 but more than once a month Less than once a month, but 10.0% 7 7.1% 1 40.0% 4 5.6% 1 5.0% 1 0.0% 0 more than once every two months Once every two months 4.3% 3 0.0% 0 10.0% 1 5.6% 1 5.0% 1 0.0% 0 Less often 17.1% 12 21.4% 3 10.0% 1 16.7% 3 25.0% 5 0.0% 0 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 1.4% 1 0.0% 0 0.0% 0 0.0% 0 5.0% 1 0.0% 0 Base: 70 14 10 18 20 8

Q32 How do you or your household normally travel to… (NIGHTCLUB AT Q30) ? Those who visit nightclubs at Q29

Car / van (as driver) 10.0% 7 14.3% 2 30.0% 3 5.6% 1 5.0% 1 0.0% 0 Car / van (as passenger) 17.1% 12 7.1% 1 10.0% 1 27.8% 5 15.0% 3 25.0% 2 Bus, minibus or coach 2.9% 2 0.0% 0 10.0% 1 0.0% 0 5.0% 1 0.0% 0 Motorcycle, scooter or 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 moped Walk 5.7% 4 14.3% 2 0.0% 0 11.1% 2 0.0% 0 0.0% 0 Taxi 38.6% 27 50.0% 7 30.0% 3 27.8% 5 45.0% 9 37.5% 3 Train 11.4% 8 0.0% 0 20.0% 2 16.7% 3 10.0% 2 12.5% 1 Bicycle 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 14.3% 10 14.3% 2 0.0% 0 11.1% 2 20.0% 4 25.0% 2 Base: 70 14 10 18 20 8

Q33 Do you or your household ever visit museums / galleries ?

Yes 40.5% 132 44.1% 30 44.0% 22 35.4% 28 33.7% 30 55.0% 22 No 59.5% 194 55.9% 38 56.0% 28 64.6% 51 66.3% 59 45.0% 18 Base: 326 68 50 79 89 40

Q34 Where do you or your household normally go to a museum / gallery ? Those who visit museums / art galleries at Q33

London 44.7% 59 40.0% 12 63.6% 14 28.6% 8 70.0% 21 18.2% 4 Other outside District 3.8% 5 3.3% 1 4.5% 1 3.6% 1 0.0% 0 9.1% 2 Langdon Hills Visitor Centre 0.8% 1 0.0% 0 0.0% 0 0.0% 0 3.3% 1 0.0% 0 & Plotland Museum, 3rd Avenue, Lower Dunton Road, Basildon Southend Pier Museum, 0.8% 1 0.0% 0 0.0% 0 3.6% 1 0.0% 0 0.0% 0 Marine Parade, Southend- on-Sea (Don't know / varies) 50.0% 66 56.7% 17 31.8% 7 64.3% 18 26.7% 8 72.7% 16 Base: 132 30 22 28 30 22

Column %ges. 190508 NEMS market research By Zone Basildon Leisure Household Survey Page 35 For White Young Green May 2008

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5

Q35 How often do you or your household visit… (MUSEUM / GALLERY AT Q34) ? Those who visit museums / art galleries at Q33

More than once a week 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Once a week 0.8% 1 0.0% 0 4.5% 1 0.0% 0 0.0% 0 0.0% 0 Less than once a week, but 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 more than once a fortnight Once a fortnight 0.8% 1 0.0% 0 0.0% 0 0.0% 0 3.3% 1 0.0% 0 Less than once a fortnight, 3.0% 4 0.0% 0 4.5% 1 7.1% 2 3.3% 1 0.0% 0 but more than once a month Less than once a month, but 3.0% 4 3.3% 1 0.0% 0 3.6% 1 0.0% 0 9.1% 2 more than once every two months Once every two months 16.7% 22 16.7% 5 27.3% 6 17.9% 5 13.3% 4 9.1% 2 Less often 75.8% 100 80.0% 24 63.6% 14 71.4% 20 80.0% 24 81.8% 18 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Base: 132 30 22 28 30 22

Q36 How do you or your household normally travel to… (MUSEUM / GALLERY AT Q34) ? Those who visit museums / art galleries at Q33

Car / van (as driver) 8.3% 11 6.7% 2 4.5% 1 14.3% 4 3.3% 1 13.6% 3 Car / van (as passenger) 7.6% 10 3.3% 1 13.6% 3 3.6% 1 13.3% 4 4.5% 1 Bus, minibus or coach 3.8% 5 3.3% 1 0.0% 0 3.6% 1 6.7% 2 4.5% 1 Motorcycle, scooter or 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 moped Walk 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Taxi 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Train 72.0% 95 76.7% 23 81.8% 18 71.4% 20 66.7% 20 63.6% 14 Bicycle 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 8.3% 11 10.0% 3 0.0% 0 7.1% 2 10.0% 3 13.6% 3 Base: 132 30 22 28 30 22

Q37 Do you or your household ever play Snooker?

Yes 11.0% 36 16.2% 11 10.0% 5 6.3% 5 12.4% 11 10.0% 4 No 89.0% 290 83.8% 57 90.0% 45 93.7% 74 87.6% 78 90.0% 36 Base: 326 68 50 79 89 40

Q38 Where do you or your household normally go to a play snooker? Those who play snooker at Q37

Other outside District 25.0% 9 0.0% 0 60.0% 3 40.0% 2 18.2% 2 50.0% 2 Rileys Pool, Snooker & 16.7% 6 27.3% 3 0.0% 0 0.0% 0 27.3% 3 0.0% 0 Poker Club, 23 Market Pavement, Basildon Q Bar Sports Bar, Times 11.1% 4 36.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Square, Basildon Rileys Pool Snooker & Poker 8.3% 3 0.0% 0 0.0% 0 40.0% 2 9.1% 1 0.0% 0 Club, High Road, Benfleet Wickford Snooker Club, The 2.8% 1 0.0% 0 20.0% 1 0.0% 0 0.0% 0 0.0% 0 Ladygate Centre, High St, Wickford Eddies Bowling and 2.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 25.0% 1 Snooker, Radfordway, Billericay Rileys Pool Snooker & Poker 2.8% 1 0.0% 0 0.0% 0 0.0% 0 9.1% 1 0.0% 0 Club, Clarence Road, Grays Shell Club, Springhouse 2.8% 1 0.0% 0 0.0% 0 0.0% 0 9.1% 1 0.0% 0 Road, Corringham Starr Snooker, Eastern 2.8% 1 0.0% 0 0.0% 0 20.0% 1 0.0% 0 0.0% 0 Esplanade, Canvey Basildon Snooker Club, 5 2.8% 1 9.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 High Pavement, Basildon (Don't know / varies) 22.2% 8 27.3% 3 20.0% 1 0.0% 0 27.3% 3 25.0% 1 Base: 36 11 5 5 11 4

Column %ges. 190508 NEMS market research By Zone Basildon Leisure Household Survey Page 36 For White Young Green May 2008

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5

Q39 How often do you or your household visit…(SNOOKER HALL MENTIONED AT Q38) ? Those who play snooker at Q37

More than once a week 22.2% 8 9.1% 1 20.0% 1 40.0% 2 27.3% 3 25.0% 1 Once a week 16.7% 6 18.2% 2 40.0% 2 40.0% 2 0.0% 0 0.0% 0 Less than once a week, but 2.8% 1 0.0% 0 0.0% 0 0.0% 0 9.1% 1 0.0% 0 more than once a fortnight Once a fortnight 8.3% 3 9.1% 1 0.0% 0 0.0% 0 9.1% 1 25.0% 1 Less than once a fortnight, 16.7% 6 27.3% 3 20.0% 1 0.0% 0 18.2% 2 0.0% 0 but more than once a month Less than once a month, but 5.6% 2 9.1% 1 0.0% 0 0.0% 0 9.1% 1 0.0% 0 more than once in two months Once in two months 2.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 25.0% 1 Less often 16.7% 6 18.2% 2 20.0% 1 20.0% 1 18.2% 2 0.0% 0 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 8.3% 3 9.1% 1 0.0% 0 0.0% 0 9.1% 1 25.0% 1 Base: 36 11 5 5 11 4

Q40 How do you or your household normally travel to… (SNOOKER HALL MENTIONED AT Q38) ? Those who play snooker at Q37

Car / van (as driver) 25.0% 9 27.3% 3 20.0% 1 0.0% 0 27.3% 3 50.0% 2 Car / van (as passenger) 8.3% 3 0.0% 0 0.0% 0 20.0% 1 9.1% 1 25.0% 1 Bus, minibus or coach 2.8% 1 9.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Motorcycle, scooter or 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 moped Walk 36.1% 13 27.3% 3 60.0% 3 60.0% 3 27.3% 3 25.0% 1 Taxi 8.3% 3 18.2% 2 20.0% 1 0.0% 0 0.0% 0 0.0% 0 Train 8.3% 3 0.0% 0 0.0% 0 0.0% 0 27.3% 3 0.0% 0 Bicycle 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 11.1% 4 18.2% 2 0.0% 0 20.0% 1 9.1% 1 0.0% 0 Base: 36 11 5 5 11 4

Q41 Do you or your household ever use Youth Facilities such as Clubs / Skateboard parks / Play centres, etc?

Yes 15.0% 49 14.7% 10 26.0% 13 7.6% 6 15.7% 14 15.0% 6 No 85.0% 277 85.3% 58 74.0% 37 92.4% 73 84.3% 75 85.0% 34 Base: 326 68 50 79 89 40

Column %ges. 190508 NEMS market research By Zone Basildon Leisure Household Survey Page 37 For White Young Green May 2008

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5

Q42 Where do you or your household normally go to visit a Youth Facility ? Those who visit youth facilities at Q42

Other outside District 30.6% 15 10.0% 1 61.5% 8 33.3% 2 14.3% 2 33.3% 2 Monkey Business Play 6.1% 3 0.0% 0 15.4% 2 16.7% 1 0.0% 0 0.0% 0 Group, Hockley Other within District 4.1% 2 10.0% 1 0.0% 0 0.0% 0 7.1% 1 0.0% 0 Party Man, Basildon 4.1% 2 10.0% 1 0.0% 0 0.0% 0 0.0% 0 16.7% 1 Timberlog Youth Centre, 2.0% 1 10.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 195-197 Timberlog Lane, Basildon Gloucester Park, Basildon 2.0% 1 10.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Vange Junior Youth Club, 2.0% 1 10.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Vange Hill Drive, Basildon Monico Leisure, Eastern 2.0% 1 0.0% 0 0.0% 0 16.7% 1 0.0% 0 0.0% 0 Esplanade, Canvey Island Rom Skatepark, Upper 2.0% 1 0.0% 0 0.0% 0 0.0% 0 7.1% 1 0.0% 0 Rainham Road, Hornchurch Scout Group, Lee Chapel 2.0% 1 10.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 South, Basildon Shell Club, Springhouse 2.0% 1 0.0% 0 0.0% 0 0.0% 0 7.1% 1 0.0% 0 Rosd, Corringham St Clements Centre, London 2.0% 1 0.0% 0 0.0% 0 0.0% 0 7.1% 1 0.0% 0 Road, Essex St Thomas Youth Club, 2.0% 1 0.0% 0 0.0% 0 0.0% 0 7.1% 1 0.0% 0 Grays Timbuk2, Folkes Lane, 2.0% 1 0.0% 0 0.0% 0 0.0% 0 7.1% 1 0.0% 0 Upminster Hannakins, Billericay 2.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 16.7% 1 Kids Kingdom, Southchurch 2.0% 1 10.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 30.6% 15 20.0% 2 23.1% 3 33.3% 2 42.9% 6 33.3% 2 Base: 49 10 13 6 14 6

Q43 How often do you or your household visit…(YOUTH FACILITIES MENTIONED AT Q42) ? Those who visit youth facilities at Q42

More than once a week 18.4% 9 20.0% 2 15.4% 2 0.0% 0 21.4% 3 33.3% 2 Once a week 24.5% 12 30.0% 3 23.1% 3 16.7% 1 28.6% 4 16.7% 1 Less than once a week, but 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 more than once a fortnight Once a fortnight 6.1% 3 10.0% 1 7.7% 1 0.0% 0 0.0% 0 16.7% 1 Less than once a fortnight, 20.4% 10 30.0% 3 15.4% 2 16.7% 1 28.6% 4 0.0% 0 but more than once a month Less than once a month, but 2.0% 1 0.0% 0 7.7% 1 0.0% 0 0.0% 0 0.0% 0 more than once in two months Once in two months 8.2% 4 0.0% 0 7.7% 1 16.7% 1 7.1% 1 16.7% 1 Less often 20.4% 10 10.0% 1 23.1% 3 50.0% 3 14.3% 2 16.7% 1 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Base: 49 10 13 6 14 6

Q44 How do you or your household normally travel to… (YOUTH FACILITIES MENTIONED AT Q42) ? Those who visit youth facilities at Q42

Car / van (as driver) 57.1% 28 40.0% 4 76.9% 10 50.0% 3 50.0% 7 66.7% 4 Car / van (as passenger) 12.2% 6 40.0% 4 7.7% 1 16.7% 1 0.0% 0 0.0% 0 Bus, minibus or coach 2.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 16.7% 1 Motorcycle, scooter or 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 moped Walk 14.3% 7 20.0% 2 7.7% 1 16.7% 1 21.4% 3 0.0% 0 Taxi 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Train 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bicycle 2.0% 1 0.0% 0 7.7% 1 0.0% 0 0.0% 0 0.0% 0 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 12.2% 6 0.0% 0 0.0% 0 16.7% 1 28.6% 4 16.7% 1 Base: 49 10 13 6 14 6

Column %ges. 190508 NEMS market research By Zone Basildon Leisure Household Survey Page 38 For White Young Green May 2008

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5

Q45 Do you or your household ever visit an Animal / Farm Centres / Zoos ?

Yes 43.3% 141 42.6% 29 58.0% 29 41.8% 33 41.6% 37 32.5% 13 No 56.7% 185 57.4% 39 42.0% 21 58.2% 46 58.4% 52 67.5% 27 Base: 326 68 50 79 89 40

Q46 Where do you or your household normally go to visit Animal / Farm Centres / Zoos ? Those who visit animal / farm centres / zoos at Q45

Colchester Zoo, Maldon 30.5% 43 27.6% 8 27.6% 8 24.2% 8 37.8% 14 38.5% 5 Road, Stanway, Colchester Marsh Farm, South 12.1% 17 10.3% 3 24.1% 7 18.2% 6 2.7% 1 0.0% 0 Woodham Ferrers Tropical Wings Butterfly & 8.5% 12 6.9% 2 24.1% 7 6.1% 2 2.7% 1 0.0% 0 Bird Garden, Four Acre Nurseries, Wickford Road, South Woodham Ferrers Barleylands Farm, 7.1% 10 10.3% 3 3.4% 1 3.0% 1 8.1% 3 15.4% 2 Barleylands Road, Billericay Other outside District 7.1% 10 6.9% 2 0.0% 0 12.1% 4 8.1% 3 7.7% 1 London Zoo 5.0% 7 6.9% 2 0.0% 0 3.0% 1 10.8% 4 0.0% 0 Salvation Army Farm, 2.8% 4 0.0% 0 0.0% 0 12.1% 4 0.0% 0 0.0% 0 Hadley Other within District 2.1% 3 6.9% 2 0.0% 0 3.0% 1 0.0% 0 0.0% 0 Old Macdonald's Educational 1.4% 2 0.0% 0 0.0% 0 0.0% 0 5.4% 2 0.0% 0 Farm Park, Wrightsbridge Road, South Weald Paradise Wildlife Park, 0.7% 1 0.0% 0 0.0% 0 0.0% 0 2.7% 1 0.0% 0 White Stubbs Lane, Broxbourne Longleat Safari Park, 0.7% 1 0.0% 0 3.4% 1 0.0% 0 0.0% 0 0.0% 0 Longleat (Don't know / varies) 22.0% 31 24.1% 7 17.2% 5 18.2% 6 21.6% 8 38.5% 5 Base: 141 29 29 33 37 13

Q47 How often do you or your household visit…(ANIMAL / FARM CENTRES / ZOOS MENTIONED AT Q46) ? Those who visit animal / farm centres / zoos at Q45

More than once a week 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Once a week 0.7% 1 0.0% 0 3.4% 1 0.0% 0 0.0% 0 0.0% 0 Less than once a week, but 0.7% 1 0.0% 0 0.0% 0 0.0% 0 2.7% 1 0.0% 0 more than once a fortnight Once a fortnight 2.8% 4 3.4% 1 0.0% 0 9.1% 3 0.0% 0 0.0% 0 Less than once a fortnight, 3.5% 5 6.9% 2 3.4% 1 3.0% 1 2.7% 1 0.0% 0 but more than once a month Less than once a month, but 5.0% 7 3.4% 1 10.3% 3 0.0% 0 2.7% 1 15.4% 2 more than once in two months Once in two months 10.6% 15 13.8% 4 17.2% 5 6.1% 2 8.1% 3 7.7% 1 Less often 74.5% 105 65.5% 19 65.5% 19 81.8% 27 81.1% 30 76.9% 10 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 2.1% 3 6.9% 2 0.0% 0 0.0% 0 2.7% 1 0.0% 0 Base: 141 29 29 33 37 13

Q48 How do you or your household normally travel to… (ANIMAL / FARM CENTRES / ZOOS MENTIONED AT Q46) ? Those who visit animal / farm centres / zoos at Q45

Car / van (as driver) 64.5% 91 65.5% 19 69.0% 20 60.6% 20 59.5% 22 76.9% 10 Car / van (as passenger) 21.3% 30 17.2% 5 17.2% 5 18.2% 6 29.7% 11 23.1% 3 Bus, minibus or coach 2.1% 3 0.0% 0 3.4% 1 3.0% 1 2.7% 1 0.0% 0 Motorcycle, scooter or 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 moped Walk 5.0% 7 3.4% 1 6.9% 2 12.1% 4 0.0% 0 0.0% 0 Taxi 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Train 4.3% 6 10.3% 3 0.0% 0 3.0% 1 5.4% 2 0.0% 0 Bicycle 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 2.8% 4 3.4% 1 3.4% 1 3.0% 1 2.7% 1 0.0% 0 Base: 141 29 29 33 37 13

Column %ges. 190508 NEMS market research By Zone Basildon Leisure Household Survey Page 39 For White Young Green May 2008

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5

Q49 Do you or your household ever visit Country Parks / Nature Reserves ?

Yes 55.5% 181 54.4% 37 64.0% 32 48.1% 38 57.3% 51 57.5% 23 No 44.5% 145 45.6% 31 36.0% 18 51.9% 41 42.7% 38 42.5% 17 Base: 326 68 50 79 89 40

Q50 Where do you or your household normally go to visit Country Parks / Nature Reserves ? Those who visit country parks / nature reserves at Q49

Other outside District 16.0% 29 2.7% 1 28.1% 9 21.1% 8 5.9% 3 34.8% 8 Wat Tyler Country Park, 15.5% 28 32.4% 12 18.8% 6 13.2% 5 7.8% 4 4.3% 1 Pitsea Hall Lane, Pitsea Langdon Hills Country Park 7.2% 13 21.6% 8 6.3% 2 0.0% 0 5.9% 3 0.0% 0 / Nature Reserve, Lower Dunton Road, Laindon Thorndon Country Park, 3.9% 7 0.0% 0 3.1% 1 2.6% 1 5.9% 3 8.7% 2 Brentwood The Wick Country Park, Off 3.3% 6 0.0% 0 12.5% 4 0.0% 0 3.9% 2 0.0% 0 Tresco Way, Wickford Hadleigh Castle Country 3.3% 6 0.0% 0 0.0% 0 15.8% 6 0.0% 0 0.0% 0 Park, Benfleet Belhus Park, Aveley 2.8% 5 0.0% 0 0.0% 0 0.0% 0 9.8% 5 0.0% 0 The Gorge, Chafford 2.2% 4 0.0% 0 0.0% 0 0.0% 0 7.8% 4 0.0% 0 Hundred Weald Park Way, South 1.7% 3 0.0% 0 0.0% 0 2.6% 1 0.0% 0 8.7% 2 Weald Marsh Farm, South 1.7% 3 0.0% 0 3.1% 1 2.6% 1 2.0% 1 0.0% 0 Woodham Ferrers One Tree Hill Country Park, 1.7% 3 5.4% 2 0.0% 0 0.0% 0 2.0% 1 0.0% 0 One Tree Hill, Laindon Salvation Army Country 1.7% 3 0.0% 0 0.0% 0 7.9% 3 0.0% 0 0.0% 0 Park, Hadley Queens Park Country Park, 1.1% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 8.7% 2 Rosebury Avenue, Billericay Norsey Wood, Outwood 0.6% 1 2.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Common Rd, Billericay Westley Heights Country 0.6% 1 2.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Park, Off Staneway, Laindon King George, Brentwood 0.6% 1 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0 Mill Meadows Nature 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.3% 1 Reserve, Greens Farm Lane, Billericay Saundon Country Park 0.6% 1 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0 Thames Chase, Broadfields 0.6% 1 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0 Farm, Pike Lane, Upminster The Sweyne Park, Rayleigh 0.6% 1 0.0% 0 3.1% 1 0.0% 0 0.0% 0 0.0% 0 Two Tree Island, Leigh-on- 0.6% 1 0.0% 0 0.0% 0 2.6% 1 0.0% 0 0.0% 0 Sea Magnolia Nature Reserve, 0.6% 1 0.0% 0 3.1% 1 0.0% 0 0.0% 0 0.0% 0 Hockley (Don't know / varies) 33.1% 60 32.4% 12 21.9% 7 31.6% 12 43.1% 22 30.4% 7 Base: 181 37 32 38 51 23

Column %ges. 190508 NEMS market research By Zone Basildon Leisure Household Survey Page 40 For White Young Green May 2008

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Q51 How often do you or your household visit…(COUNTRY PARKS / NATURE RESERVES MENTIONED AT Q50) ? Those who visit country parks / nature reserves at Q49

More than once a week 12.2% 22 10.8% 4 15.6% 5 10.5% 4 9.8% 5 17.4% 4 Once a week 10.5% 19 5.4% 2 6.3% 2 7.9% 3 11.8% 6 26.1% 6 Less than once a week, but 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 more than once a fortnight Once a fortnight 6.6% 12 8.1% 3 9.4% 3 7.9% 3 3.9% 2 4.3% 1 Less than once a fortnight, 9.4% 17 21.6% 8 3.1% 1 5.3% 2 7.8% 4 8.7% 2 but more than once a month Less than once a month, but 10.5% 19 5.4% 2 25.0% 8 7.9% 3 9.8% 5 4.3% 1 more than once in two months Once in two months 13.8% 25 16.2% 6 9.4% 3 10.5% 4 17.6% 9 13.0% 3 Less often 35.9% 65 29.7% 11 31.3% 10 50.0% 19 37.3% 19 26.1% 6 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 1.1% 2 2.7% 1 0.0% 0 0.0% 0 2.0% 1 0.0% 0 Base: 181 37 32 38 51 23

Q52 How do you or your household normally travel to… (COUNTRY PARKS / NATURE RESERVES MENTIONED AT Q50) ? Those who visit country parks / nature reserves at Q49

Car / van (as driver) 50.3% 91 45.9% 17 62.5% 20 44.7% 17 49.0% 25 52.2% 12 Car / van (as passenger) 17.1% 31 21.6% 8 9.4% 3 18.4% 7 19.6% 10 13.0% 3 Bus, minibus or coach 1.1% 2 0.0% 0 0.0% 0 2.6% 1 2.0% 1 0.0% 0 Motorcycle, scooter or 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 moped Walk 23.8% 43 24.3% 9 21.9% 7 26.3% 10 25.5% 13 17.4% 4 Taxi 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Train 1.1% 2 2.7% 1 0.0% 0 2.6% 1 0.0% 0 0.0% 0 Bicycle 1.1% 2 2.7% 1 3.1% 1 0.0% 0 0.0% 0 0.0% 0 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 5.5% 10 2.7% 1 3.1% 1 5.3% 2 3.9% 2 17.4% 4 Base: 181 37 32 38 51 23

Q53 Do you or your household ever visit Ice Rinks ?

Yes 17.5% 57 14.7% 10 20.0% 10 15.2% 12 19.1% 17 20.0% 8 No 82.5% 269 85.3% 58 80.0% 40 84.8% 67 80.9% 72 80.0% 32 Base: 326 68 50 79 89 40

Q54 Where do you or your household normally go to visit Ice Rinks ? Those who visit ice rinks at Q53

Riverside, Chelmsford 31.6% 18 30.0% 3 50.0% 5 58.3% 7 5.9% 1 25.0% 2 Chelmsford 19.3% 11 20.0% 2 20.0% 2 25.0% 3 0.0% 0 50.0% 4 Romford 19.3% 11 10.0% 1 0.0% 0 0.0% 0 58.8% 10 0.0% 0 Festival Leisure Park Ice 14.0% 8 30.0% 3 20.0% 2 8.3% 1 11.8% 2 0.0% 0 Rink, Festival Leisure Park, Basildon London 5.3% 3 0.0% 0 0.0% 0 0.0% 0 11.8% 2 12.5% 1 (Don't know / varies) 10.5% 6 10.0% 1 10.0% 1 8.3% 1 11.8% 2 12.5% 1 Base: 57 10 10 12 17 8

Column %ges. 190508 NEMS market research By Zone Basildon Leisure Household Survey Page 41 For White Young Green May 2008

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Q55 How often do you or your household visit…(ICE RINKS MENTIONED AT Q54) ? Those who visit ice rinks at Q53

More than once a week 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Once a week 7.0% 4 0.0% 0 0.0% 0 8.3% 1 5.9% 1 25.0% 2 Less than once a week, but 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 more than once a fortnight Once a fortnight 1.8% 1 0.0% 0 0.0% 0 0.0% 0 5.9% 1 0.0% 0 Less than once a fortnight, 3.5% 2 10.0% 1 0.0% 0 0.0% 0 5.9% 1 0.0% 0 but more than once a month Less than once a month, but 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 more than once in two months Once in two months 12.3% 7 0.0% 0 20.0% 2 8.3% 1 17.6% 3 12.5% 1 Less often 71.9% 41 80.0% 8 80.0% 8 75.0% 9 64.7% 11 62.5% 5 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 3.5% 2 10.0% 1 0.0% 0 8.3% 1 0.0% 0 0.0% 0 Base: 57 10 10 12 17 8

Q56 How do you or your household normally travel to… (ICE RINKS MENTIONED AT Q54) ? Those who visit ice rinks at Q53

Car / van (as driver) 50.9% 29 50.0% 5 60.0% 6 66.7% 8 41.2% 7 37.5% 3 Car / van (as passenger) 21.1% 12 10.0% 1 10.0% 1 8.3% 1 41.2% 7 25.0% 2 Bus, minibus or coach 7.0% 4 20.0% 2 10.0% 1 8.3% 1 0.0% 0 0.0% 0 Motorcycle, scooter or 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 moped Walk 1.8% 1 10.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Taxi 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Train 10.5% 6 0.0% 0 20.0% 2 0.0% 0 5.9% 1 37.5% 3 Bicycle 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 8.8% 5 10.0% 1 0.0% 0 16.7% 2 11.8% 2 0.0% 0 Base: 57 10 10 12 17 8

Q57 Do you or your household ever visit Gardens / Historic Buildings ?

Yes 36.8% 120 42.6% 29 42.0% 21 40.5% 32 25.8% 23 37.5% 15 No 63.2% 206 57.4% 39 58.0% 29 59.5% 47 74.2% 66 62.5% 25 Base: 326 68 50 79 89 40

Q58 Where do you or your household normally go to visit Gardens / Historic Buildings ? Those who visit gardens / historic buldings at Q57

Other outside District 15.0% 18 3.4% 1 33.3% 7 15.6% 5 17.4% 4 6.7% 1 Hyde Hall, East 11.7% 14 3.4% 1 9.5% 2 25.0% 8 8.7% 2 6.7% 1 Hanningfield London 3.3% 4 6.9% 2 0.0% 0 3.1% 1 0.0% 0 6.7% 1 (Don't know / varies) 68.3% 82 86.2% 25 47.6% 10 56.3% 18 73.9% 17 80.0% 12 Base: 120 29 21 32 23 15

Q59 How often do you or your household visit…(GARDENS / HISTORIC BUILDINGS MENTIONED AT Q58) ? Those who visit gardens / historic buldings at Q57

More than once a week 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Once a week 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.7% 1 Less than once a week, but 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 more than once a fortnight Once a fortnight 0.8% 1 0.0% 0 0.0% 0 0.0% 0 4.3% 1 0.0% 0 Less than once a fortnight, 6.7% 8 0.0% 0 4.8% 1 9.4% 3 4.3% 1 20.0% 3 but more than once a month Less than once a month, but 5.8% 7 3.4% 1 4.8% 1 6.3% 2 4.3% 1 13.3% 2 more than once in two months Once in two months 13.3% 16 17.2% 5 14.3% 3 12.5% 4 13.0% 3 6.7% 1 Less often 70.0% 84 79.3% 23 71.4% 15 65.6% 21 73.9% 17 53.3% 8 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 2.5% 3 0.0% 0 4.8% 1 6.3% 2 0.0% 0 0.0% 0 Base: 120 29 21 32 23 15

Column %ges. 190508 NEMS market research By Zone Basildon Leisure Household Survey Page 42 For White Young Green May 2008

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5

Q60 How do you or your household normally travel to… (GARDENS / HISTORIC BUILDINGS MENTIONED AT Q58) ? Those who visit gardens / historic buldings at Q57

Car / van (as driver) 65.0% 78 65.5% 19 61.9% 13 68.8% 22 56.5% 13 73.3% 11 Car / van (as passenger) 19.2% 23 17.2% 5 33.3% 7 18.8% 6 21.7% 5 0.0% 0 Bus, minibus or coach 5.0% 6 0.0% 0 4.8% 1 3.1% 1 13.0% 3 6.7% 1 Motorcycle, scooter or 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 moped Walk 1.7% 2 0.0% 0 0.0% 0 0.0% 0 4.3% 1 6.7% 1 Taxi 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Train 5.8% 7 10.3% 3 0.0% 0 6.3% 2 0.0% 0 13.3% 2 Bicycle 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 3.3% 4 6.9% 2 0.0% 0 3.1% 1 4.3% 1 0.0% 0 Base: 120 29 21 32 23 15

Q61 Do you or your household ever visit / use any other leisure facilities not already mentioned ?

Yes 11.4% 37 17.6% 12 10.0% 5 8.9% 7 4.5% 4 22.5% 9 No 88.7% 289 82.4% 56 90.0% 45 91.1% 72 95.5% 85 77.5% 31 Base: 326 68 50 79 89 40

Q62 Where do you or your household normally go to visit / use these other facilities ? Those who visit other facilities at Q61

Other outside District 56.8% 21 33.3% 4 80.0% 4 71.4% 5 75.0% 3 55.6% 5 Basildon District 24.3% 9 41.7% 5 20.0% 1 0.0% 0 0.0% 0 33.3% 3 (Don't know / varies) 18.9% 7 25.0% 3 0.0% 0 28.6% 2 25.0% 1 11.1% 1 Base: 37 12 5 7 4 9

Q63 How often do you or your household visit / use… (FACILITIES MENTIONED AT Q62) ? Those who visit other facilities at Q61

More than once a week 40.5% 15 33.3% 4 40.0% 2 42.9% 3 25.0% 1 55.6% 5 Once a week 13.5% 5 8.3% 1 40.0% 2 14.3% 1 0.0% 0 11.1% 1 Less than once a week, but 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 more than once a fortnight Once a fortnight 8.1% 3 16.7% 2 0.0% 0 0.0% 0 0.0% 0 11.1% 1 Less than once a fortnight, 8.1% 3 8.3% 1 0.0% 0 14.3% 1 0.0% 0 11.1% 1 but more than once a month Less than once a month, but 8.1% 3 8.3% 1 0.0% 0 14.3% 1 25.0% 1 0.0% 0 more than once in two months Once in two months 10.8% 4 8.3% 1 20.0% 1 0.0% 0 50.0% 2 0.0% 0 Less often 8.1% 3 16.7% 2 0.0% 0 0.0% 0 0.0% 0 11.1% 1 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 2.7% 1 0.0% 0 0.0% 0 14.3% 1 0.0% 0 0.0% 0 Base: 37 12 5 7 4 9

Q64 How do you or your household normally travel to… (FACILITIES MENTIONED AT Q62) ? Those who visit other facilities at Q61

Car / van (as driver) 62.2% 23 41.7% 5 60.0% 3 71.4% 5 75.0% 3 77.8% 7 Car / van (as passenger) 10.8% 4 16.7% 2 20.0% 1 14.3% 1 0.0% 0 0.0% 0 Bus, minibus or coach 2.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 11.1% 1 Motorcycle, scooter or 2.7% 1 8.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 moped Walk 8.1% 3 8.3% 1 0.0% 0 0.0% 0 25.0% 1 11.1% 1 Taxi 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Train 2.7% 1 8.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bicycle 2.7% 1 8.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 8.1% 3 8.3% 1 20.0% 1 14.3% 1 0.0% 0 0.0% 0 Base: 37 12 5 7 4 9

Column %ges. 190508 NEMS market research By Zone Basildon Leisure Household Survey Page 43 For White Young Green May 2008

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5

Q65 Which leisure facilities would you like to see more of in the Basildon district ?

Swimming pool 10.1% 33 8.8% 6 24.0% 12 5.1% 4 9.0% 8 7.5% 3 Ice Rink 8.9% 29 13.2% 9 10.0% 5 7.6% 6 9.0% 8 2.5% 1 Other 5.2% 17 10.3% 7 4.0% 2 5.1% 4 2.2% 2 5.0% 2 Youth club / centre 4.0% 13 4.4% 3 4.0% 2 3.8% 3 3.4% 3 5.0% 2 Sports grounds i.e. football 2.8% 9 0.0% 0 4.0% 2 2.5% 2 2.2% 2 7.5% 3 pitches / cricket grounds Health and Fitness (Gym) 2.8% 9 1.5% 1 6.0% 3 2.5% 2 2.2% 2 2.5% 1 Bowling Alley 2.8% 9 0.0% 0 4.0% 2 1.3% 1 6.7% 6 0.0% 0 Music venues and events 2.8% 9 5.9% 4 0.0% 0 5.1% 4 0.0% 0 2.5% 1 Cinema 2.8% 9 4.4% 3 6.0% 3 0.0% 0 3.4% 3 0.0% 0 Parks and open spaces 2.1% 7 0.0% 0 2.0% 1 2.5% 2 4.5% 4 0.0% 0 Childrens play area 2.1% 7 2.9% 2 4.0% 2 1.3% 1 0.0% 0 5.0% 2 Bars / pubs 2.1% 7 0.0% 0 8.0% 4 0.0% 0 2.2% 2 2.5% 1 Restaurants 1.8% 6 1.5% 1 4.0% 2 1.3% 1 2.2% 2 0.0% 0 Karting 1.5% 5 1.5% 1 2.0% 1 0.0% 0 2.2% 2 2.5% 1 Skate park 1.5% 5 1.5% 1 4.0% 2 2.5% 2 0.0% 0 0.0% 0 Community centre 0.9% 3 0.0% 0 0.0% 0 0.0% 0 1.1% 1 5.0% 2 Cycle paths and facilities 0.9% 3 1.5% 1 4.0% 2 0.0% 0 0.0% 0 0.0% 0 Extreme Sports 0.6% 2 0.0% 0 0.0% 0 0.0% 0 2.2% 2 0.0% 0 Paintballing 0.6% 2 0.0% 0 0.0% 0 0.0% 0 2.2% 2 0.0% 0 Bingo 0.3% 1 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0 (None) 36.5% 119 41.2% 28 30.0% 15 40.5% 32 31.5% 28 40.0% 16 (Don't know) 23.3% 76 17.6% 12 18.0% 9 25.3% 20 30.3% 27 20.0% 8 Base: 326 68 50 79 89 40

Mean Score: (2 = Very Good, 1 = Good, 0 = Average, -1 = Poor)

Q66 How would you rate the current level of leisure facilities in the Basildon district ?

Very Good 14.4% 47 22.1% 15 16.0% 8 17.7% 14 7.9% 7 7.5% 3 Good 34.7% 113 35.3% 24 46.0% 23 24.1% 19 34.8% 31 40.0% 16 Average 23.6% 77 19.1% 13 20.0% 10 25.3% 20 27.0% 24 25.0% 10 Poor 5.8% 19 13.2% 9 8.0% 4 3.8% 3 2.2% 2 2.5% 1 (Don’t know) 21.5% 70 10.3% 7 10.0% 5 29.1% 23 28.1% 25 25.0% 10 Mean: 0.73 0.74 0.78 0.79 0.67 0.70 Base: 326 68 50 79 89 40

Mean: (£)

Q67 How much do you or your household currently spend on leisure facilities in a typical week

Less than £10 7.7% 25 10.3% 7 10.0% 5 5.1% 4 4.5% 4 12.5% 5 £10 - £19 14.4% 47 17.6% 12 8.0% 4 16.5% 13 13.5% 12 15.0% 6 £20 - £29 11.7% 38 10.3% 7 24.0% 12 12.7% 10 9.0% 8 2.5% 1 £30 - £39 7.1% 23 5.9% 4 12.0% 6 6.3% 5 6.7% 6 5.0% 2 £40 - £49 5.5% 18 2.9% 2 12.0% 6 1.3% 1 5.6% 5 10.0% 4 £50 - £59 9.2% 30 8.8% 6 10.0% 5 12.7% 10 5.6% 5 10.0% 4 £60 - £69 2.1% 7 2.9% 2 0.0% 0 2.5% 2 1.1% 1 5.0% 2 £70 - £79 1.5% 5 1.5% 1 2.0% 1 0.0% 0 2.2% 2 2.5% 1 £80 - £89 0.3% 1 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 £90 - £99 0.3% 1 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 £100 - £124 5.2% 17 7.4% 5 2.0% 1 7.6% 6 4.5% 4 2.5% 1 £125 - £149 0.3% 1 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0 £150 - £174 0.6% 2 1.5% 1 2.0% 1 0.0% 0 0.0% 0 0.0% 0 £175 - £199 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £200 - £249 1.5% 5 1.5% 1 0.0% 0 2.5% 2 2.2% 2 0.0% 0 £250 or more 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Nothing 10.1% 33 10.3% 7 4.0% 2 12.7% 10 11.2% 10 10.0% 4 (Don't know) 22.4% 73 19.1% 13 12.0% 6 20.3% 16 31.5% 28 25.0% 10 Mean: 38.5 39.2 34.0 41.6 41.7 32.2 Base: 326 68 50 79 89 40

Column %ges. 190508 NEMS market research By Zone Basildon Leisure Household Survey Page 44 For White Young Green May 2008

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5

Mean: (£)

Q68 How much would you or your household be prepared to spend on leisure facilities in a typical week

Less than £10 3.7% 12 5.9% 4 2.0% 1 1.3% 1 2.2% 2 10.0% 4 £10 - £19 13.5% 44 10.3% 7 14.0% 7 16.5% 13 13.5% 12 12.5% 5 £20 - £29 11.7% 38 8.8% 6 20.0% 10 12.7% 10 12.4% 11 2.5% 1 £30 - £39 8.9% 29 7.4% 5 10.0% 5 7.6% 6 10.1% 9 10.0% 4 £40 - £49 5.8% 19 4.4% 3 14.0% 7 1.3% 1 5.6% 5 7.5% 3 £50 - £59 11.0% 36 13.2% 9 10.0% 5 13.9% 11 5.6% 5 15.0% 6 £60 - £69 1.5% 5 1.5% 1 0.0% 0 2.5% 2 2.2% 2 0.0% 0 £70 - £79 1.2% 4 1.5% 1 0.0% 0 0.0% 0 2.2% 2 2.5% 1 £80 - £89 0.6% 2 0.0% 0 2.0% 1 0.0% 0 1.1% 1 0.0% 0 £90 - £99 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £100 - £124 5.8% 19 4.4% 3 8.0% 4 8.9% 7 3.4% 3 5.0% 2 £125 - £149 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £150 - £174 2.1% 7 2.9% 2 4.0% 2 1.3% 1 1.1% 1 2.5% 1 £175 - £199 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £200 - £249 1.8% 6 1.5% 1 0.0% 0 2.5% 2 3.4% 3 0.0% 0 £250 or more 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Nothing 5.8% 19 4.4% 3 4.0% 2 10.1% 8 5.6% 5 2.5% 1 (Don't know) 26.4% 86 33.8% 23 12.0% 6 21.5% 17 31.5% 28 30.0% 12 Mean: 44.4 45.8 41.9 46.9 44.7 40.3 Base: 326 68 50 79 89 40

Q69 What would make you or your household use leisure facilities more / more often ?

Cheaper admission fees 23.6% 77 20.6% 14 26.0% 13 32.9% 26 22.5% 20 10.0% 4 Better transport 9.8% 32 16.2% 11 14.0% 7 6.3% 5 4.5% 4 12.5% 5 More publicity / promotion 1.8% 6 4.4% 3 0.0% 0 0.0% 0 1.1% 1 5.0% 2 More local facilities 19.0% 62 14.7% 10 28.0% 14 16.5% 13 21.3% 19 15.0% 6 Revised opening hours 2.1% 7 2.9% 2 2.0% 1 3.8% 3 0.0% 0 2.5% 1 Disabled access 0.6% 2 1.5% 1 0.0% 0 1.3% 1 0.0% 0 0.0% 0 Crèche / childcare 1.5% 5 2.9% 2 0.0% 0 0.0% 0 3.4% 3 0.0% 0 Reduced parking fees 1.2% 4 0.0% 0 2.0% 1 2.5% 2 1.1% 1 0.0% 0 More family activities 8.0% 26 2.9% 2 16.0% 8 7.6% 6 10.1% 9 2.5% 1 Improve the range of 10.1% 33 10.3% 7 6.0% 3 11.4% 9 11.2% 10 10.0% 4 activities Improve building 0.6% 2 0.0% 0 0.0% 0 1.3% 1 1.1% 1 0.0% 0 maintenance Improve the quality of the 4.3% 14 1.5% 1 6.0% 3 6.3% 5 4.5% 4 2.5% 1 services More time 6.7% 22 7.4% 5 8.0% 4 3.8% 3 9.0% 8 5.0% 2 Other 5.2% 17 7.4% 5 4.0% 2 2.5% 2 5.6% 5 7.5% 3 More children's facilities 1.5% 5 4.4% 3 2.0% 1 0.0% 0 0.0% 0 2.5% 1 Closer to home 0.9% 3 0.0% 0 2.0% 1 0.0% 0 1.1% 1 2.5% 1 (None) 20.9% 68 22.1% 15 16.0% 8 24.1% 19 18.0% 16 25.0% 10 (Don't know) 11.4% 37 14.7% 10 4.0% 2 11.4% 9 13.5% 12 10.0% 4 Base: 326 68 50 79 89 40

GEN Gender of respondent:

Male 42.6% 139 42.6% 29 40.0% 20 46.8% 37 38.2% 34 47.5% 19 Female 57.4% 187 57.4% 39 60.0% 30 53.2% 42 61.8% 55 52.5% 21 Base: 326 68 50 79 89 40

AGE Age of respondent:

18 - 24 years 12.9% 42 8.8% 6 16.0% 8 10.1% 8 16.9% 15 12.5% 5 25 - 34 years 13.2% 43 13.2% 9 16.0% 8 15.2% 12 15.7% 14 0.0% 0 35 - 44 years 24.2% 79 22.1% 15 36.0% 18 10.1% 8 31.5% 28 25.0% 10 45 - 54 years 17.5% 57 23.5% 16 10.0% 5 15.2% 12 13.5% 12 30.0% 12 55 - 64 years 13.2% 43 10.3% 7 12.0% 6 24.1% 19 12.4% 11 0.0% 0 65+ 19.0% 62 22.1% 15 10.0% 5 25.3% 20 10.1% 9 32.5% 13 (Refused) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Base: 326 68 50 79 89 40

Column %ges. 190508 NEMS market research By Zone Basildon Leisure Household Survey Page 45 For White Young Green May 2008

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5

SEG Socio Economic Grouping

A 6.1% 20 5.9% 4 4.0% 2 11.4% 9 1.1% 1 10.0% 4 B 11.0% 36 8.8% 6 14.0% 7 13.9% 11 5.6% 5 17.5% 7 C1 34.4% 112 29.4% 20 40.0% 20 27.8% 22 34.8% 31 47.5% 19 C2 14.1% 46 8.8% 6 22.0% 11 12.7% 10 14.6% 13 15.0% 6 D 19.6% 64 33.8% 23 6.0% 3 21.5% 17 21.3% 19 5.0% 2 E 7.4% 24 8.8% 6 2.0% 1 7.6% 6 11.2% 10 2.5% 1 (Refused) 7.4% 24 4.4% 3 12.0% 6 5.1% 4 11.2% 10 2.5% 1 Base: 326 68 50 79 89 40

ADU How many adults, including yourself, live in your household (16 years and above)?

One 18.1% 59 19.1% 13 8.0% 4 21.5% 17 18.0% 16 22.5% 9 Two 48.2% 157 45.6% 31 60.0% 30 48.1% 38 46.1% 41 42.5% 17 Three 16.6% 54 19.1% 13 14.0% 7 17.7% 14 18.0% 16 10.0% 4 Four 14.1% 46 11.8% 8 14.0% 7 12.7% 10 16.9% 15 15.0% 6 Five 1.5% 5 0.0% 0 2.0% 1 0.0% 0 0.0% 0 10.0% 4 Six or more 0.3% 1 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 (Refused) 1.2% 4 4.4% 3 2.0% 1 0.0% 0 0.0% 0 0.0% 0 Base: 326 68 50 79 89 40

CHI How many children live in your household, aged 15 years and under?

None 64.7% 211 67.6% 46 48.0% 24 72.2% 57 61.8% 55 72.5% 29 One 15.3% 50 14.7% 10 18.0% 9 10.1% 8 20.2% 18 12.5% 5 Two 13.5% 44 8.8% 6 24.0% 12 13.9% 11 11.2% 10 12.5% 5 Three 4.3% 14 2.9% 2 6.0% 3 3.8% 3 5.6% 5 2.5% 1 Four 0.6% 2 1.5% 1 0.0% 0 0.0% 0 1.1% 1 0.0% 0 Five 0.3% 1 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0 Six or more 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Refused) 1.2% 4 4.4% 3 2.0% 1 0.0% 0 0.0% 0 0.0% 0 Base: 326 68 50 79 89 40

CAR How many cars does your household own or have the use of?

None 7.1% 23 8.8% 6 0.0% 0 8.9% 7 7.9% 7 7.5% 3 One 39.0% 127 45.6% 31 30.0% 15 36.7% 29 41.6% 37 37.5% 15 Two 38.0% 124 26.5% 18 54.0% 27 44.3% 35 34.8% 31 32.5% 13 Three or more 14.4% 47 13.2% 9 14.0% 7 10.1% 8 15.7% 14 22.5% 9 (Refused) 1.5% 5 5.9% 4 2.0% 1 0.0% 0 0.0% 0 0.0% 0 Base: 326 68 50 79 89 40

ZONE Zone

Zone 1 20.9% 68 100.0% 68 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Zone 2 15.3% 50 0.0% 0100.0% 50 0.0% 0 0.0% 0 0.0% 0 Zone 3 24.2% 79 0.0% 0 0.0% 0100.0% 79 0.0% 0 0.0% 0 Zone 4 27.3% 89 0.0% 0 0.0% 0 0.0% 0 100.0% 89 0.0% 0 Zone 5 12.3% 40 0.0% 0 0.0% 0 0.0% 0 0.0% 0100.0% 40 Base: 326 68 50 79 89 40

Column %ges. 190508 NEMS market research By Zone Basildon Leisure Household Survey Page 46 For White Young Green May 2008

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5

QUOTA Postcode Sector:

CM111 1.5% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 12.5% 5 CM112 2.1% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 17.5% 7 CM120 2.8% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 22.5% 9 CM129 1.8% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 15.0% 6 CM131 1.5% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 12.5% 5 CM133 1.2% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 10.0% 4 CM3 5 2.8% 9 0.0% 0 18.0% 9 0.0% 0 0.0% 0 0.0% 0 CM3 7 0.3% 1 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0 CM3 8 0.6% 2 0.0% 0 4.0% 2 0.0% 0 0.0% 0 0.0% 0 CM4 9 1.2% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 10.0% 4 RM143 1.2% 4 0.0% 0 0.0% 0 0.0% 0 4.5% 4 0.0% 0 RM155 2.1% 7 0.0% 0 0.0% 0 0.0% 0 7.9% 7 0.0% 0 RM156 1.5% 5 0.0% 0 0.0% 0 0.0% 0 5.6% 5 0.0% 0 RM162 2.1% 7 0.0% 0 0.0% 0 0.0% 0 7.9% 7 0.0% 0 RM163 0.6% 2 0.0% 0 0.0% 0 0.0% 0 2.2% 2 0.0% 0 RM164 1.8% 6 0.0% 0 0.0% 0 0.0% 0 6.7% 6 0.0% 0 RM166 2.5% 8 0.0% 0 0.0% 0 0.0% 0 9.0% 8 0.0% 0 RM175 2.5% 8 0.0% 0 0.0% 0 0.0% 0 9.0% 8 0.0% 0 RM176 2.8% 9 0.0% 0 0.0% 0 0.0% 0 10.1% 9 0.0% 0 RM187 0.9% 3 0.0% 0 0.0% 0 0.0% 0 3.4% 3 0.0% 0 RM188 2.1% 7 0.0% 0 0.0% 0 0.0% 0 7.9% 7 0.0% 0 RM203 0.3% 1 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 RM204 0.6% 2 0.0% 0 0.0% 0 0.0% 0 2.2% 2 0.0% 0 SS117 1.2% 4 0.0% 0 8.0% 4 0.0% 0 0.0% 0 0.0% 0 SS118 1.8% 6 0.0% 0 12.0% 6 0.0% 0 0.0% 0 0.0% 0 SS120 1.5% 5 0.0% 0 10.0% 5 0.0% 0 0.0% 0 0.0% 0 SS129 2.1% 7 0.0% 0 14.0% 7 0.0% 0 0.0% 0 0.0% 0 SS131 1.8% 6 8.8% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SS132 1.2% 4 5.9% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SS133 1.5% 5 7.4% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SS141 1.8% 6 8.8% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SS142 2.1% 7 10.3% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SS143 0.9% 3 4.4% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SS154 0.9% 3 4.4% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SS155 3.4% 11 16.2% 11 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SS156 1.5% 5 7.4% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SS164 2.1% 7 10.3% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SS165 1.8% 6 8.8% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SS166 1.5% 5 7.4% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SS170 1.5% 5 0.0% 0 0.0% 0 0.0% 0 5.6% 5 0.0% 0 SS177 2.1% 7 0.0% 0 0.0% 0 0.0% 0 7.9% 7 0.0% 0 SS178 1.5% 5 0.0% 0 0.0% 0 0.0% 0 5.6% 5 0.0% 0 SS179 0.9% 3 0.0% 0 0.0% 0 0.0% 0 3.4% 3 0.0% 0 SS5 4 1.8% 6 0.0% 0 0.0% 0 7.6% 6 0.0% 0 0.0% 0 SS5 5 1.2% 4 0.0% 0 8.0% 4 0.0% 0 0.0% 0 0.0% 0 SS5 6 1.2% 4 0.0% 0 8.0% 4 0.0% 0 0.0% 0 0.0% 0 SS6 7 1.5% 5 0.0% 0 0.0% 0 6.3% 5 0.0% 0 0.0% 0 SS6 8 2.8% 9 0.0% 0 0.0% 0 11.4% 9 0.0% 0 0.0% 0 SS6 9 2.5% 8 0.0% 0 16.0% 8 0.0% 0 0.0% 0 0.0% 0 SS7 1 1.5% 5 0.0% 0 0.0% 0 6.3% 5 0.0% 0 0.0% 0 SS7 2 1.8% 6 0.0% 0 0.0% 0 7.6% 6 0.0% 0 0.0% 0 SS7 3 2.1% 7 0.0% 0 0.0% 0 8.9% 7 0.0% 0 0.0% 0 SS7 4 2.1% 7 0.0% 0 0.0% 0 8.9% 7 0.0% 0 0.0% 0 SS7 5 2.1% 7 0.0% 0 0.0% 0 8.9% 7 0.0% 0 0.0% 0 SS8 0 1.2% 4 0.0% 0 0.0% 0 5.1% 4 0.0% 0 0.0% 0 SS8 7 1.8% 6 0.0% 0 0.0% 0 7.6% 6 0.0% 0 0.0% 0 SS8 8 1.5% 5 0.0% 0 0.0% 0 6.3% 5 0.0% 0 0.0% 0 SS8 9 3.7% 12 0.0% 0 0.0% 0 15.2% 12 0.0% 0 0.0% 0 Base: 326 68 50 79 89 40

Column %ges. 190508 NEMS market research APPENDIX 10 Job Number: TBC BASILDON HOTELS SURVEY

Good morning / afternoon / evening, I am calling from NEMS Market Research, an independent market research company, and we are conducting a short survey in your area among hotel operators this research has been commissioned by Basildon District Council to inform its future planning and regeneration plans for the local area, in particular the role and state of the local hotel market. Do you have time to answer some questions, it will take about five minutes ?

Q01 First of all can I ask what star rating your hotel has ? ONE ANSWER ONLY

1 1 Star 2 2 Star 3 3 Star 4 4 Star 5 5 Star 6 Not classified 7 Other (PLEASE WRITE IN)

Q02 And how many bedrooms are there in the hotel ? ONE ANSWER ONLY

1 Number of bedrooms (PLEASE WRITE IN) 2 (Refused)

Q03 How many beds does the hotel have ? ONE ANSWER ONLY

1 Number of beds (PLEASE WRITE IN) 2 (Refused)

Q04 How would you describe the mix of residents, are they mainly staying on business, staying for leisure or is the mix of business and leisure about the same ? ONE ANSWER ONLY

1 Mainly business 2 Mainly leisure 3 Evenly split between business and leisure 4 (Don't know)

Q05 Which of the following are offered / available at your hotel? Yes No 1 Function suites / facilities 2 Wedding receptions 3 Business conferences venues 4 Other (PLEASE WRITE IN)

Q06 How much demand is there for … A lot A little None 1 Function suites / facilities 2 Wedding receptions 3 Business conferences venues 4 Other (PLEASE WRITE IN)

Q07 Which of these facilities are you planning on introducing Yes No 1 Function suites / facilities 2 Wedding receptions 3 Business conferences venues 4 Other (PLEASE WRITE IN)

Q08 Does your hotel ever use outside caterers for larger scale events / functions ? ONE ANSWER ONLY

1 Yes 2 No

Q09 What is the typical cccupancy rate of the hotel during the week ? ONE ANSWER ONLY

1 % Occupancy (PLEASE WRITE IN) 2 (Refused)

Q10 What is the typical cccupancy rate of the hotel at the weekend ? ONE ANSWER ONLY

1 % Occupancy (PLEASE WRITE IN) 2 (Refused)

Questionnaire Copyright NEMS market research Page 1 of 6 Q11 Do you have any plans to expand the hotel ? ONE ANSWER ONLY

1 Yes 2 No 3 (Don't know)

Q12 Is this the number of bedrooms and / or other facilities ? CAN BE MULTICODED

1 Bedrooms 2 Other facilities (PLEASE WRITE IN)

Q13 Do you have any plans to change the star rating of the hotel ? ONE ANSWER ONLY

1 Yes 2 No 3 (Don't know)

Q14 Is this upwards or downwards ? ONE ANSWER ONLY

1 Upwards 2 Downwards 3 (Don't know)

Q15 What is the typical cost of a room at a weekend (standard double room) ? ONE ANSWER ONLY

1 Cost of a typical room to the nearest £ (PLEASE WRITE IN) 2 (Don't know)

Q16 What is the typical cost of a room during the week (standard double room) ? ONE ANSWER ONLY

1 Cost of a typical room to the nearest £ (PLEASE WRITE IN) 2 (Don't know)

Q17 What would be the typical length of stay for business visitors ? ONE ANSWER ONLY

1 Number of nights (PLEASE WRITE IN) 2 (Don't know)

Q18 What would be the typical length of stay for leisure visitors ? ONE ANSWER ONLY

1 Number of nights (PLEASE WRITE IN) 2 (Don't know)

Q19 How often do you let rooms to local companies that frequently need rooms for their staff / clients ? ONE ANSWER ONLY

1 Very often 2 Quite often 3 Not very often 4 Not at all often 5 Never 6 (Don't know)

Q20 As you know, this survey has been commissioned by Basildon District Council, are you happy for your hotel to be specifically identified in the information passed on to the council ONE ANSWER ONLY

1 Yes 2 No

GEN Gender of respondent:

1 Male 2 Female

EMP And, just for the purposes of this survey, including yourself how many people are employed by the business (at this location) ? ONE ANSWER ONLY PER WORK HOURS. DO NOT READ OUT

1 1 - 10 employees 2 11 - 25 employees 3 26 - 50 employees 4 51 - 100 employees 5 More than 100 employees 6 (Refused)

Questionnaire Copyright NEMS market research Page 2 of 6 Thank and close

Questionnaire Copyright NEMS market research Page 3 of 6 APPENDIX 11 By Hotel Basildon Hotels Operators Survey Page 9 for Basildon District Council June 2008

Total Premier The Old Innkeepers Campanile Watermill Holiday Inn, Travel Inn, Rectory, Lodge, Hotel, Pipps Premier Waterfront Festival Way, Lower Runwell Hill, Basildon Travel Inn, Walk, Festival Festival Dunton Rd, Road, East Mayne, Leisure Park, Leisure Park Dunton Wickford Basildon Basildon Wayletts, Brentwood

Mean score (star rating)

Q01 First of all can I ask what star rating your hotel has ?

1 Star 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2 Star 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3 Star 66.7% 4 100.0% 1 0.0% 0100.0% 1 0.0% 0100.0% 1 100.0% 1 4 Star 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5 Star 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Not classified 33.3% 2 0.0% 0100.0% 1 0.0% 0 100.0% 1 0.0% 0 0.0% 0 Mean: 3.00 3.00 0.00 3.00 0.00 3.00 3.00 Base: 6 1 1 1 1 1 1

Mean score (Bedrooms)

Q02 And how many bedrooms are there in the hotel ?

Less than 25 33.3% 2 0.0% 0100.0% 1100.0% 1 0.0% 0 0.0% 0 0.0% 0 25 to 50 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 51 to 75 16.7% 1 100.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 76 to 100 16.7% 1 0.0% 0 0.0% 0 0.0% 0 100.0% 1 0.0% 0 0.0% 0 101 to 150 33.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0100.0% 1 100.0% 1 Mean: 82 64 11 24 97 148 148 Base: 6 1 1 1 1 1 1

Mean score (Beds)

Q03 How many beds does the hotel have ?

Less than 25 16.7% 1 0.0% 0100.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 25 to 50 16.7% 1 0.0% 0 0.0% 0100.0% 1 0.0% 0 0.0% 0 0.0% 0 51 to 100 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 101 to 150 33.3% 2 100.0% 1 0.0% 0 0.0% 0 100.0% 1 0.0% 0 0.0% 0 151 to 200 16.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0100.0% 1 0.0% 0 (Refused) 16.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 100.0% 1 Mean: 95 102 17 32 131 194 0 Base: 6 1 1 1 1 1 1

Q04 How would you describe the mix of residents, are they mainly staying on business, staying for leisure or is the mix of business and leisure about the same ?

Mainly business 50.0% 3 100.0% 1 0.0% 0100.0% 1 0.0% 0100.0% 1 0.0% 0 Mainly leisure 16.7% 1 0.0% 0100.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Evenly split between 33.3% 2 0.0% 0 0.0% 0 0.0% 0 100.0% 1 0.0% 0 100.0% 1 business and leisure (Don't know) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Base: 6 1 1 1 1 1 1

Q05 Which of the following are offered / available at your hotel ?

Function suites / facilities

Yes 50.0% 3 0.0% 0 0.0% 0 0.0% 0 100.0% 1100.0% 1 100.0% 1 No 50.0% 3 100.0% 1100.0% 1100.0% 1 0.0% 0 0.0% 0 0.0% 0 Base: 6 1 1 1 1 1 1

Wedding receptions

Yes 66.7% 4 0.0% 0100.0% 1 0.0% 0 100.0% 1100.0% 1 100.0% 1 No 33.3% 2 100.0% 1 0.0% 0100.0% 1 0.0% 0 0.0% 0 0.0% 0 Base: 6 1 1 1 1 1 1

Column %ges. 220608 NEMS market research By Hotel Basildon Hotels Operators Survey Page 10 for Basildon District Council June 2008

Total Premier The Old Innkeepers Campanile Watermill Holiday Inn, Travel Inn, Rectory, Lodge, Hotel, Pipps Premier Waterfront Festival Way, Lower Runwell Hill, Basildon Travel Inn, Walk, Festival Festival Dunton Rd, Road, East Mayne, Leisure Park, Leisure Park Dunton Wickford Basildon Basildon Wayletts, Brentwood

Business conferences venues

Yes 66.7% 4 0.0% 0 0.0% 0100.0% 1 100.0% 1100.0% 1 100.0% 1 No 33.3% 2 100.0% 1100.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Base: 6 1 1 1 1 1 1

Other

Yes 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 No 100.0% 6 100.0% 1100.0% 1100.0% 1 100.0% 1100.0% 1 100.0% 1 Base: 6 1 1 1 1 1 1

Mean score: [A lot=1, A little=0.5, None=0]

Q06 How much demand is there for …

Function suites / facilities

A lot 50.0% 3 0.0% 0 0.0% 0100.0% 1 0.0% 0100.0% 1 100.0% 1 A little 16.7% 1 0.0% 0 0.0% 0 0.0% 0 100.0% 1 0.0% 0 0.0% 0 None 33.3% 2 100.0% 1100.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Mean: 0.58 0.00 0.00 1.00 0.50 1.00 1.00 Base: 6 1 1 1 1 1 1

Wedding receptions

A lot 50.0% 3 0.0% 0100.0% 1 0.0% 0 0.0% 0100.0% 1 100.0% 1 A little 16.7% 1 0.0% 0 0.0% 0 0.0% 0 100.0% 1 0.0% 0 0.0% 0 None 33.3% 2 100.0% 1 0.0% 0100.0% 1 0.0% 0 0.0% 0 0.0% 0 Mean: 0.58 0.00 1.00 0.00 0.50 1.00 1.00 Base: 6 1 1 1 1 1 1

Business conferences venues

A lot 66.7% 4 0.0% 0 0.0% 0100.0% 1 100.0% 1100.0% 1 100.0% 1 A little 16.7% 1 0.0% 0100.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 None 16.7% 1 100.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Mean: 0.75 0.00 0.50 1.00 1.00 1.00 1.00 Base: 6 1 1 1 1 1 1

Other

A lot 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 A little 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 None 100.0% 6 100.0% 1100.0% 1100.0% 1 100.0% 1100.0% 1 100.0% 1 Mean: 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Base: 6 1 1 1 1 1 1

Q07 Which of these facilities are you planning on introducing:

Function suites / facilities

Yes 16.7% 1 0.0% 0100.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 No 83.3% 5 100.0% 1 0.0% 0100.0% 1 100.0% 1100.0% 1 100.0% 1 Base: 6 1 1 1 1 1 1

Wedding receptions

Yes 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 No 100.0% 6 100.0% 1100.0% 1100.0% 1 100.0% 1100.0% 1 100.0% 1 Base: 6 1 1 1 1 1 1

Column %ges. 220608 NEMS market research By Hotel Basildon Hotels Operators Survey Page 11 for Basildon District Council June 2008

Total Premier The Old Innkeepers Campanile Watermill Holiday Inn, Travel Inn, Rectory, Lodge, Hotel, Pipps Premier Waterfront Festival Way, Lower Runwell Hill, Basildon Travel Inn, Walk, Festival Festival Dunton Rd, Road, East Mayne, Leisure Park, Leisure Park Dunton Wickford Basildon Basildon Wayletts, Brentwood

Business conferences venues

Yes 16.7% 1 0.0% 0100.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 No 83.3% 5 100.0% 1 0.0% 0100.0% 1 100.0% 1100.0% 1 100.0% 1 Base: 6 1 1 1 1 1 1

Other

Yes 16.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0100.0% 1 0.0% 0 No 83.3% 5 100.0% 1100.0% 1100.0% 1 100.0% 1 0.0% 0 100.0% 1 Base: 6 1 1 1 1 1 1

Q08 Does your hotel ever use outside caterers for larger scale events / functions ?

Yes 16.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 100.0% 1 No 83.3% 5 100.0% 1100.0% 1100.0% 1 100.0% 1100.0% 1 0.0% 0 Base: 6 1 1 1 1 1 1

Mean score (% occupancy)

Q09 What is the typical occupancy rate of the hotel during the week ?

Less than 10% 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 10% to 19% 16.7% 1 0.0% 0100.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 20% to 29% 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 30% to 39% 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 40% to 49% 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 50% to 59% 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 60% to 69% 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 70% to 79% 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 80% to 89% 16.7% 1 0.0% 0 0.0% 0100.0% 1 0.0% 0 0.0% 0 0.0% 0 90% to 100% 66.7% 4 100.0% 1 0.0% 0 0.0% 0 100.0% 1100.0% 1 100.0% 1 Mean: 80 100 10 80 90 98 100 Base: 6 1 1 1 1 1 1

Mean score (% occupancy)

Q10 What is the typical occupancy rate of the hotel at the weekend ?

Less than 10% 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 10% to 19% 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 20% to 29% 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 30% to 39% 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 40% to 49% 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 50% to 59% 16.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0100.0% 1 0.0% 0 60% to 69% 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 70% to 79% 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 80% to 89% 33.3% 2 100.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 100.0% 1 90% to 100% 50.0% 3 0.0% 0100.0% 1100.0% 1 100.0% 1 0.0% 0 0.0% 0 Mean: 81.7 85.0 95.0 90.0 90.0 50.0 80.0 Base: 6 1 1 1 1 1 1

Q11 Do you have any plans to expand the hotel ?

Yes 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 No 83.3% 5 100.0% 1100.0% 1100.0% 1 0.0% 0100.0% 1 100.0% 1 (Don't know) 16.7% 1 0.0% 0 0.0% 0 0.0% 0 100.0% 1 0.0% 0 0.0% 0 Base: 6 1 1 1 1 1 1

Q12 Is this the number of bedrooms and / or other facilities ? Those planning to expand their hotel at Q11

Bedrooms 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other facilities 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Base: 0 0 0 0 0 0 0

Column %ges. 220608 NEMS market research By Hotel Basildon Hotels Operators Survey Page 12 for Basildon District Council June 2008

Total Premier The Old Innkeepers Campanile Watermill Holiday Inn, Travel Inn, Rectory, Lodge, Hotel, Pipps Premier Waterfront Festival Way, Lower Runwell Hill, Basildon Travel Inn, Walk, Festival Festival Dunton Rd, Road, East Mayne, Leisure Park, Leisure Park Dunton Wickford Basildon Basildon Wayletts, Brentwood

Q13 Do you have any plans to change the star rating of the hotel ?

Yes 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 No 100.0% 6 100.0% 1100.0% 1100.0% 1 100.0% 1100.0% 1 100.0% 1 (Don't know) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Base: 6 1 1 1 1 1 1

Q14 Is this upwards or downwards ? Those planning to change the star rating of their hotel at Q13

Upwards 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Downwards 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Base: 0 0 0 0 0 0 0

Mean score (£)

Q15 What is the typical cost of a room at a weekend (standard double room) ?

£45 to £55 33.3% 2 0.0% 0 0.0% 0100.0% 1 100.0% 1 0.0% 0 0.0% 0 £56 to £65 50.0% 3 100.0% 1 0.0% 0 0.0% 0 0.0% 0100.0% 1 100.0% 1 £66 to £75 16.7% 1 0.0% 0100.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £76 to £85 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £86 to £99 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £100 to £149 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £150 or more 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Mean: 59.3 57.0 70.0 55.0 49.0 65.0 60.0 Base: 6 1 1 1 1 1 1

Mean score (£)

Q16 What is the typical cost of a room during the week (standard double room) ?

£45 to £55 16.7% 1 0.0% 0 0.0% 0 0.0% 0 100.0% 1 0.0% 0 0.0% 0 £56 to £65 33.3% 2 100.0% 1 0.0% 0100.0% 1 0.0% 0 0.0% 0 0.0% 0 £66 to £75 16.7% 1 0.0% 0100.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £76 to £85 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £86 to £99 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £100 to £149 16.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 100.0% 1 £150 or more 16.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0100.0% 1 0.0% 0 Mean: 104 65 70 65 53 230 140 Base: 6 1 1 1 1 1 1

Mean score (nights)

Q17 What would be the typical length of stay for business visitors ?

1 night 16.7% 1 0.0% 0 0.0% 0100.0% 1 0.0% 0 0.0% 0 0.0% 0 2 nights 16.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 100.0% 1 3 nights 16.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0100.0% 1 0.0% 0 4 nights 16.7% 1 100.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know) 33.3% 2 0.0% 0100.0% 1 0.0% 0 100.0% 1 0.0% 0 0.0% 0 Mean: 2.50 4.00 0.00 1.00 0.00 3.00 2.00 Base: 6 1 1 1 1 1 1

Mean score (nights)

Q18 What would be the typical length of stay for leisure visitors ?

1 night 50.0% 3 0.0% 0100.0% 1 0.0% 0 100.0% 1100.0% 1 0.0% 0 2 nights 33.3% 2 100.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 100.0% 1 3 nights 16.7% 1 0.0% 0 0.0% 0100.0% 1 0.0% 0 0.0% 0 0.0% 0 Mean: 1.67 2.00 1.00 3.00 1.00 1.00 2.00 Base: 6 1 1 1 1 1 1

Column %ges. 220608 NEMS market research By Hotel Basildon Hotels Operators Survey Page 13 for Basildon District Council June 2008

Total Premier The Old Innkeepers Campanile Watermill Holiday Inn, Travel Inn, Rectory, Lodge, Hotel, Pipps Premier Waterfront Festival Way, Lower Runwell Hill, Basildon Travel Inn, Walk, Festival Festival Dunton Rd, Road, East Mayne, Leisure Park, Leisure Park Dunton Wickford Basildon Basildon Wayletts, Brentwood

Mean score: [Very often=1, Quite often=0.75, Not very often=0.5, Not at all often=0.25, Never=0]

Q19 How often do you let rooms to local companies that frequently need rooms for their staff / clients ?

Very often 66.7% 4 100.0% 1 0.0% 0100.0% 1 100.0% 1100.0% 1 0.0% 0 Quite often 16.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 100.0% 1 Not very often 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Not at all often 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Never 16.7% 1 0.0% 0100.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Mean: 0.80 1.00 0.00 1.00 1.00 1.00 0.80 Base: 6 1 1 1 1 1 1

Q20 As you know, this survey has been commissioned by Basildon District Council, are you happy for your hotel to be specifically identified in the information passed on to the council ?

Yes 100.0% 6 100.0% 1100.0% 1100.0% 1 100.0% 1100.0% 1 100.0% 1 No 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Base: 6 1 1 1 1 1 1

GEN Gender of respondent:

Male 50.0% 3 0.0% 0100.0% 1 0.0% 0 0.0% 0100.0% 1 100.0% 1 Female 50.0% 3 100.0% 1 0.0% 0100.0% 1 100.0% 1 0.0% 0 0.0% 0 Base: 6 1 1 1 1 1 1

Mean score (£1000)

EMP And, just for the purposes of this survey, including yourself how many people are employed by the business (at this location) ?

1 - 10 employees 16.7% 1 0.0% 0100.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 11 - 25 employees 16.7% 1 100.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 26 - 50 employees 33.3% 2 0.0% 0 0.0% 0100.0% 1 100.0% 1 0.0% 0 0.0% 0 51 - 100 employees 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 More than 100 employees 33.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0100.0% 1 100.0% 1 (Refused) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Mean: 67 18 5 38 38 150 150 Base: 6 1 1 1 1 1 1

HTL Hotel:

Premier Travel Inn, Festival 16.7% 1 100.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Way, Festival Leisure Park The Old Rectory, Lower 16.7% 1 0.0% 0100.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Dunton Rd, Dunton Wayletts, Brentwood Innkeepers Lodge, Runwell 16.7% 1 0.0% 0 0.0% 0100.0% 1 0.0% 0 0.0% 0 0.0% 0 Road, Wickford Campanile Hotel, Pipps Hill, 16.7% 1 0.0% 0 0.0% 0 0.0% 0 100.0% 1 0.0% 0 0.0% 0 Basildon Watermill Premier Travel 16.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0100.0% 1 0.0% 0 Inn, East Mayne, Basildon Holiday Inn, Waterfront 16.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 100.0% 1 Walk, Festival Leisure Park, Basildon Base: 6 1 1 1 1 1 1

Column %ges. 220608 NEMS market research By Q02, Q04 and Empolyees Basildon Hotels Operators Survey Page 1 for Basildon District Council June 2008

Total Less than 25 25 to 50 51 to 75 76 to 100 101 to 150 Mainly Mainly leisure Evenly split 1 - 10 11 - 25 26 - 50 51 - 100 More than bedrooms bedrooms bedrooms bedrooms bedrooms business (Q04) between employees employees employees employees 100 employees (Q02) (Q02) (Q02) (Q02) (Q02) (Q04) business and leisure (Q04)

Mean score (star rating)

Q01 First of all can I ask what star rating your hotel has ?

1 Star 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2 Star 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3 Star 50.0% 5 25.0% 1100.0% 1 50.0% 1 0.0% 0100.0% 2 66.7% 4 0.0% 0 50.0% 1 0.0% 0 50.0% 1 66.7% 2 0.0% 0 100.0% 2 4 Star 10.0% 1 25.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 16.7% 1 0.0% 0 0.0% 0 50.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5 Star 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Not classified 40.0% 4 50.0% 2 0.0% 0 50.0% 1 100.0% 1 0.0% 0 16.7% 1 100.0% 2 50.0% 1 50.0% 1 50.0% 1 33.3% 1 100.0% 1 0.0% 0 Mean: 3.17 3.50 3.00 3.00 0.00 3.00 3.20 0.00 3.00 4.00 3.00 3.00 0.00 3.00 Base: 10 4 1 2 1 2 6 2 2 2 2 3 1 2

Mean score (Bedrooms)

Q02 And how many bedrooms are there in the hotel ?

Less than 25 40.0% 4 100.0% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 33.3% 2 100.0% 2 0.0% 0100.0% 2 50.0% 1 33.3% 1 0.0% 0 0.0% 0 25 to 50 10.0% 1 0.0% 0100.0% 1 0.0% 0 0.0% 0 0.0% 0 16.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 33.3% 1 0.0% 0 0.0% 0 51 to 75 20.0% 2 0.0% 0 0.0% 0100.0% 2 0.0% 0 0.0% 0 33.3% 2 0.0% 0 0.0% 0 0.0% 0 50.0% 1 0.0% 0 100.0% 1 0.0% 0 76 to 100 10.0% 1 0.0% 0 0.0% 0 0.0% 0 100.0% 1 0.0% 0 0.0% 0 0.0% 0 50.0% 1 0.0% 0 0.0% 0 33.3% 1 0.0% 0 0.0% 0 101 to 150 20.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0100.0% 2 16.7% 1 0.0% 0 50.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 100.0% 2 Mean: 60 12 34 63 97 148 56 8 123 9 35 52 61 148 Base: 10 4 1 2 1 2 6 2 2 2 2 3 1 2

Mean score (Beds)

Q03 How many beds does the hotel have ?

Less than 25 30.0% 3 75.0% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 16.7% 1 100.0% 2 0.0% 0100.0% 2 50.0% 1 0.0% 0 0.0% 0 0.0% 0 25 to 50 20.0% 2 25.0% 1100.0% 1 0.0% 0 0.0% 0 0.0% 0 33.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 66.7% 2 0.0% 0 0.0% 0 51 to 100 10.0% 1 0.0% 0 0.0% 0 50.0% 1 0.0% 0 0.0% 0 16.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 100.0% 1 0.0% 0 101 to 150 20.0% 2 0.0% 0 0.0% 0 50.0% 1 100.0% 1 0.0% 0 16.7% 1 0.0% 0 50.0% 1 0.0% 0 50.0% 1 33.3% 1 0.0% 0 0.0% 0 151 to 200 10.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 50.0% 1 16.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 50.0% 1 (Refused) 10.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 50.0% 1 0.0% 0 0.0% 0 50.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 50.0% 1 Mean: 66 16 42 81 131 194 73 11 131 13 54 68 60 194 Base: 10 4 1 2 1 2 6 2 2 2 2 3 1 2

220608 NEMS market research By Q02, Q04 and Empolyees Basildon Hotels Operators Survey Page 2 for Basildon District Council June 2008

Total Less than 25 25 to 50 51 to 75 76 to 100 101 to 150 Mainly Mainly leisure Evenly split 1 - 10 11 - 25 26 - 50 51 - 100 More than bedrooms bedrooms bedrooms bedrooms bedrooms business (Q04) between employees employees employees employees 100 employees (Q02) (Q02) (Q02) (Q02) (Q02) (Q04) business and leisure (Q04)

Q04 How would you describe the mix of residents, are they mainly staying on business, staying for leisure or is the mix of business and leisure about the same ?

Mainly business 60.0% 6 50.0% 2100.0% 1100.0% 2 0.0% 0 50.0% 1 100.0% 6 0.0% 0 0.0% 0 50.0% 1 50.0% 1 66.7% 2 100.0% 1 50.0% 1 Mainly leisure 20.0% 2 50.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 100.0% 2 0.0% 0 50.0% 1 50.0% 1 0.0% 0 0.0% 0 0.0% 0 Evenly split between 20.0% 2 0.0% 0 0.0% 0 0.0% 0 100.0% 1 50.0% 1 0.0% 0 0.0% 0 100.0% 2 0.0% 0 0.0% 0 33.3% 1 0.0% 0 50.0% 1 business and leisure (Don't know) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Base: 10 4 1 2 1 2 6 2 2 2 2 3 1 2

Q05 Which of the following are offered / available at your hotel ?

Function suites / facilities

Yes 70.0% 7 50.0% 2100.0% 1 50.0% 1 100.0% 1100.0% 2 66.7% 4 50.0% 1 100.0% 2 50.0% 1 50.0% 1 66.7% 2 100.0% 1 100.0% 2 No 30.0% 3 50.0% 2 0.0% 0 50.0% 1 0.0% 0 0.0% 0 33.3% 2 50.0% 1 0.0% 0 50.0% 1 50.0% 1 33.3% 1 0.0% 0 0.0% 0 Base: 10 4 1 2 1 2 6 2 2 2 2 3 1 2

Wedding receptions

Yes 60.0% 6 50.0% 2100.0% 1 0.0% 0 100.0% 1100.0% 2 33.3% 2 100.0% 2 100.0% 2 50.0% 1 50.0% 1 66.7% 2 0.0% 0 100.0% 2 No 40.0% 4 50.0% 2 0.0% 0100.0% 2 0.0% 0 0.0% 0 66.7% 4 0.0% 0 0.0% 0 50.0% 1 50.0% 1 33.3% 1 100.0% 1 0.0% 0 Base: 10 4 1 2 1 2 6 2 2 2 2 3 1 2

Business conferences venues

Yes 70.0% 7 50.0% 2100.0% 1 50.0% 1 100.0% 1100.0% 2 83.3% 5 0.0% 0 100.0% 2 50.0% 1 0.0% 0 100.0% 3 100.0% 1 100.0% 2 No 30.0% 3 50.0% 2 0.0% 0 50.0% 1 0.0% 0 0.0% 0 16.7% 1 100.0% 2 0.0% 0 50.0% 1100.0% 2 0.0% 0 0.0% 0 0.0% 0 Base: 10 4 1 2 1 2 6 2 2 2 2 3 1 2

Other

Yes 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 No 100.0% 10 100.0% 4100.0% 1100.0% 2 100.0% 1100.0% 2 100.0% 6 100.0% 2 100.0% 2100.0% 2100.0% 2 100.0% 3 100.0% 1 100.0% 2 Base: 10 4 1 2 1 2 6 2 2 2 2 3 1 2

220608 NEMS market research By Q02, Q04 and Empolyees Basildon Hotels Operators Survey Page 3 for Basildon District Council June 2008

Total Less than 25 25 to 50 51 to 75 76 to 100 101 to 150 Mainly Mainly leisure Evenly split 1 - 10 11 - 25 26 - 50 51 - 100 More than bedrooms bedrooms bedrooms bedrooms bedrooms business (Q04) between employees employees employees employees 100 employees (Q02) (Q02) (Q02) (Q02) (Q02) (Q04) business and leisure (Q04)

Mean score: [A lot=1, A little=0.5, None=0]

Q06 How much demand is there for …

Function suites / facilities

A lot 50.0% 5 25.0% 1100.0% 1 50.0% 1 0.0% 0100.0% 2 66.7% 4 0.0% 0 50.0% 1 0.0% 0 0.0% 0 66.7% 2 100.0% 1 100.0% 2 A little 30.0% 3 50.0% 2 0.0% 0 0.0% 0 100.0% 1 0.0% 0 16.7% 1 50.0% 1 50.0% 1 50.0% 1 50.0% 1 33.3% 1 0.0% 0 0.0% 0 None 20.0% 2 25.0% 1 0.0% 0 50.0% 1 0.0% 0 0.0% 0 16.7% 1 50.0% 1 0.0% 0 50.0% 1 50.0% 1 0.0% 0 0.0% 0 0.0% 0 Mean: 0.65 0.50 1.00 0.50 0.50 1.00 0.75 0.25 0.75 0.25 0.25 0.83 1.00 1.00 Base: 10 4 1 2 1 2 6 2 2 2 2 3 1 2

Wedding receptions

A lot 60.0% 6 50.0% 2100.0% 1 50.0% 1 0.0% 0100.0% 2 50.0% 3 100.0% 2 50.0% 1 50.0% 1 50.0% 1 33.3% 1 100.0% 1 100.0% 2 A little 10.0% 1 0.0% 0 0.0% 0 0.0% 0100.0% 1 0.0% 0 0.0% 0 0.0% 0 50.0% 1 0.0% 0 0.0% 0 33.3% 1 0.0% 0 0.0% 0 None 30.0% 3 50.0% 2 0.0% 0 50.0% 1 0.0% 0 0.0% 0 50.0% 3 0.0% 0 0.0% 0 50.0% 1 50.0% 1 33.3% 1 0.0% 0 0.0% 0 Mean: 0.65 0.50 1.00 0.50 0.50 1.00 0.50 1.00 0.75 0.50 0.50 0.50 1.00 1.00 Base: 10 4 1 2 1 2 6 2 2 2 2 3 1 2

Business conferences venues

A lot 50.0% 5 25.0% 1 0.0% 0 50.0% 1 100.0% 1100.0% 2 50.0% 3 0.0% 0 100.0% 2 0.0% 0 0.0% 0 66.7% 2 100.0% 1 100.0% 2 A little 40.0% 4 75.0% 3100.0% 1 0.0% 0 0.0% 0 0.0% 0 33.3% 2 100.0% 2 0.0% 0100.0% 2 50.0% 1 33.3% 1 0.0% 0 0.0% 0 None 10.0% 1 0.0% 0 0.0% 0 50.0% 1 0.0% 0 0.0% 0 16.7% 1 0.0% 0 0.0% 0 0.0% 0 50.0% 1 0.0% 0 0.0% 0 0.0% 0 Mean: 0.70 0.63 0.50 0.50 1.00 1.00 0.67 0.50 1.00 0.50 0.25 0.83 1.00 1.00 Base: 10 4 1 2 1 2 6 2 2 2 2 3 1 2

Other

A lot 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 A little 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 None 100.0% 10 100.0% 4100.0% 1100.0% 2 100.0% 1100.0% 2 100.0% 6 100.0% 2 100.0% 2100.0% 2100.0% 2 100.0% 3 100.0% 1 100.0% 2 Mean: 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Base: 10 4 1 2 1 2 6 2 2 2 2 3 1 2

220608 NEMS market research By Q02, Q04 and Empolyees Basildon Hotels Operators Survey Page 4 for Basildon District Council June 2008

Total Less than 25 25 to 50 51 to 75 76 to 100 101 to 150 Mainly Mainly leisure Evenly split 1 - 10 11 - 25 26 - 50 51 - 100 More than bedrooms bedrooms bedrooms bedrooms bedrooms business (Q04) between employees employees employees employees 100 employees (Q02) (Q02) (Q02) (Q02) (Q02) (Q04) business and leisure (Q04)

Q07 Which of these facilities are you planning on introducing:

Function suites / facilities

Yes 10.0% 1 25.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 50.0% 1 0.0% 0 50.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 No 90.0% 9 75.0% 3100.0% 1100.0% 2 100.0% 1100.0% 2 100.0% 6 50.0% 1 100.0% 2 50.0% 1100.0% 2 100.0% 3 100.0% 1 100.0% 2 Base: 10 4 1 2 1 2 6 2 2 2 2 3 1 2

Wedding receptions

Yes 10.0% 1 25.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 16.7% 1 0.0% 0 0.0% 0 50.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 No 90.0% 9 75.0% 3100.0% 1100.0% 2 100.0% 1100.0% 2 83.3% 5 100.0% 2 100.0% 2 50.0% 1100.0% 2 100.0% 3 100.0% 1 100.0% 2 Base: 10 4 1 2 1 2 6 2 2 2 2 3 1 2

Business conferences venues

Yes 10.0% 1 25.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 50.0% 1 0.0% 0 50.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 No 90.0% 9 75.0% 3100.0% 1100.0% 2 100.0% 1100.0% 2 100.0% 6 50.0% 1 100.0% 2 50.0% 1100.0% 2 100.0% 3 100.0% 1 100.0% 2 Base: 10 4 1 2 1 2 6 2 2 2 2 3 1 2

Other

Yes 10.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 50.0% 1 16.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 50.0% 1 No 90.0% 9 100.0% 4100.0% 1100.0% 2 100.0% 1 50.0% 1 83.3% 5 100.0% 2 100.0% 2100.0% 2100.0% 2 100.0% 3 100.0% 1 50.0% 1 Base: 10 4 1 2 1 2 6 2 2 2 2 3 1 2

Q08 Does your hotel ever use outside caterers for larger scale events / functions ?

Yes 20.0% 2 25.0% 1 0.0% 0 0.0% 0 0.0% 0 50.0% 1 16.7% 1 0.0% 0 50.0% 1 50.0% 1 0.0% 0 0.0% 0 0.0% 0 50.0% 1 No 80.0% 8 75.0% 3100.0% 1100.0% 2 100.0% 1 50.0% 1 83.3% 5 100.0% 2 50.0% 1 50.0% 1100.0% 2 100.0% 3 100.0% 1 50.0% 1 Base: 10 4 1 2 1 2 6 2 2 2 2 3 1 2

220608 NEMS market research By Q02, Q04 and Empolyees Basildon Hotels Operators Survey Page 5 for Basildon District Council June 2008

Total Less than 25 25 to 50 51 to 75 76 to 100 101 to 150 Mainly Mainly leisure Evenly split 1 - 10 11 - 25 26 - 50 51 - 100 More than bedrooms bedrooms bedrooms bedrooms bedrooms business (Q04) between employees employees employees employees 100 employees (Q02) (Q02) (Q02) (Q02) (Q02) (Q04) business and leisure (Q04)

Mean score (% occupancy)

Q09 What is the typical occupancy rate of the hotel during the week ?

Less than 10% 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 10% to 19% 10.0% 1 25.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 50.0% 1 0.0% 0 50.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 20% to 29% 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 30% to 39% 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 40% to 49% 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 50% to 59% 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 60% to 69% 20.0% 2 50.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 16.7% 1 50.0% 1 0.0% 0 50.0% 1 50.0% 1 0.0% 0 0.0% 0 0.0% 0 70% to 79% 10.0% 1 0.0% 0100.0% 1 0.0% 0 0.0% 0 0.0% 0 16.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 33.3% 1 0.0% 0 0.0% 0 80% to 89% 10.0% 1 25.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 16.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 33.3% 1 0.0% 0 0.0% 0 90% to 100% 50.0% 5 0.0% 0 0.0% 0100.0% 2 100.0% 1100.0% 2 50.0% 3 0.0% 0 100.0% 2 0.0% 0 50.0% 1 33.3% 1 100.0% 1 100.0% 2 Mean: 77 53 75 100 90 99 86 35 95 35 80 82 100 99 Base: 10 4 1 2 1 2 6 2 2 2 2 3 1 2

Mean score (% occupancy)

Q10 What is the typical occupancy rate of the hotel at the weekend ?

Less than 10% 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 10% to 19% 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 20% to 29% 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 30% to 39% 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 40% to 49% 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 50% to 59% 20.0% 2 25.0% 1 0.0% 0 0.0% 0 0.0% 0 50.0% 1 33.3% 2 0.0% 0 0.0% 0 50.0% 1 0.0% 0 0.0% 0 0.0% 0 50.0% 1 60% to 69% 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 70% to 79% 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 80% to 89% 50.0% 5 25.0% 1100.0% 1100.0% 2 0.0% 0 50.0% 1 50.0% 3 50.0% 1 50.0% 1 0.0% 0100.0% 2 33.3% 1 100.0% 1 50.0% 1 90% to 100% 30.0% 3 50.0% 2 0.0% 0 0.0% 0 100.0% 1 0.0% 0 16.7% 1 50.0% 1 50.0% 1 50.0% 1 0.0% 0 66.7% 2 0.0% 0 0.0% 0 Mean: 78.0 78.8 80.0 82.5 90.0 65.0 72.5 87.5 85.0 72.5 82.5 86.7 80.0 65.0 Base: 10 4 1 2 1 2 6 2 2 2 2 3 1 2

Q11 Do you have any plans to expand the hotel ?

Yes 10.0% 1 25.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 16.7% 1 0.0% 0 0.0% 0 50.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 No 80.0% 8 75.0% 3100.0% 1100.0% 2 0.0% 0100.0% 2 83.3% 5 100.0% 2 50.0% 1 50.0% 1100.0% 2 66.7% 2 100.0% 1 100.0% 2 (Don't know) 10.0% 1 0.0% 0 0.0% 0 0.0% 0 100.0% 1 0.0% 0 0.0% 0 0.0% 0 50.0% 1 0.0% 0 0.0% 0 33.3% 1 0.0% 0 0.0% 0 Base: 10 4 1 2 1 2 6 2 2 2 2 3 1 2

220608 NEMS market research By Q02, Q04 and Empolyees Basildon Hotels Operators Survey Page 6 for Basildon District Council June 2008

Total Less than 25 25 to 50 51 to 75 76 to 100 101 to 150 Mainly Mainly leisure Evenly split 1 - 10 11 - 25 26 - 50 51 - 100 More than bedrooms bedrooms bedrooms bedrooms bedrooms business (Q04) between employees employees employees employees 100 employees (Q02) (Q02) (Q02) (Q02) (Q02) (Q04) business and leisure (Q04)

Q12 Is this the number of bedrooms and / or other facilities ? Those planning to expand their hotel at Q11

Bedrooms 100.0% 1 100.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 100.0% 1 0.0% 0 0.0% 0100.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other facilities 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Base: 1 1 0 0 0 0 1 0 0 1 0 0 0 0

Q13 Do you have any plans to change the star rating of the hotel ?

Yes 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 No 100.0% 10 100.0% 4100.0% 1100.0% 2 100.0% 1100.0% 2 100.0% 6 100.0% 2 100.0% 2100.0% 2100.0% 2 100.0% 3 100.0% 1 100.0% 2 (Don't know) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Base: 10 4 1 2 1 2 6 2 2 2 2 3 1 2

Q14 Is this upwards or downwards ? Those planning to change the star rating of their hotel at Q13

Upwards 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Downwards 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Base: 0 0 0 0 0 0 0 0 0 0 0 0 0 0

Mean score (£)

Q15 What is the typical cost of a room at a weekend (standard double room) ?

£45 to £55 40.0% 4 25.0% 1100.0% 1 50.0% 1 100.0% 1 0.0% 0 50.0% 3 0.0% 0 50.0% 1 0.0% 0 0.0% 0 100.0% 3 100.0% 1 0.0% 0 £56 to £65 30.0% 3 0.0% 0 0.0% 0 50.0% 1 0.0% 0100.0% 2 33.3% 2 0.0% 0 50.0% 1 0.0% 0 50.0% 1 0.0% 0 0.0% 0 100.0% 2 £66 to £75 20.0% 2 50.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 16.7% 1 50.0% 1 0.0% 0100.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £76 to £85 10.0% 1 25.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 50.0% 1 0.0% 0 0.0% 0 50.0% 1 0.0% 0 0.0% 0 0.0% 0 £86 to £99 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £100 to £149 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £150 or more 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Mean: 60.9 68.3 50.0 56.0 49.0 62.5 58.3 75.0 54.5 69.0 68.5 51.3 55.0 62.5 Base: 10 4 1 2 1 2 6 2 2 2 2 3 1 2

220608 NEMS market research By Q02, Q04 and Empolyees Basildon Hotels Operators Survey Page 7 for Basildon District Council June 2008

Total Less than 25 25 to 50 51 to 75 76 to 100 101 to 150 Mainly Mainly leisure Evenly split 1 - 10 11 - 25 26 - 50 51 - 100 More than bedrooms bedrooms bedrooms bedrooms bedrooms business (Q04) between employees employees employees employees 100 employees (Q02) (Q02) (Q02) (Q02) (Q02) (Q04) business and leisure (Q04)

Mean score (£)

Q16 What is the typical cost of a room during the week (standard double room) ?

£45 to £55 10.0% 1 0.0% 0 0.0% 0 0.0% 0 100.0% 1 0.0% 0 0.0% 0 0.0% 0 50.0% 1 0.0% 0 0.0% 0 33.3% 1 0.0% 0 0.0% 0 £56 to £65 50.0% 5 50.0% 2100.0% 1100.0% 2 0.0% 0 0.0% 0 66.7% 4 50.0% 1 0.0% 0 0.0% 0100.0% 2 66.7% 2 100.0% 1 0.0% 0 £66 to £75 20.0% 2 50.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 16.7% 1 50.0% 1 0.0% 0100.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £76 to £85 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £86 to £99 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £100 to £149 10.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 50.0% 1 0.0% 0 0.0% 0 50.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 50.0% 1 £150 or more 10.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 50.0% 1 16.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 50.0% 1 Mean: 88 67 65 63 53 185 92 68 97 69 65 61 61 185 Base: 10 4 1 2 1 2 6 2 2 2 2 3 1 2

Mean score (nights)

Q17 What would be the typical length of stay for business visitors ?

1 night 10.0% 1 25.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 16.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 33.3% 1 0.0% 0 0.0% 0 2 nights 10.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 50.0% 1 0.0% 0 0.0% 0 50.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 50.0% 1 3 nights 30.0% 3 0.0% 0100.0% 1 50.0% 1 0.0% 0 50.0% 1 50.0% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 33.3% 1 100.0% 1 50.0% 1 4 nights 20.0% 2 25.0% 1 0.0% 0 50.0% 1 0.0% 0 0.0% 0 33.3% 2 0.0% 0 0.0% 0 50.0% 1 50.0% 1 0.0% 0 0.0% 0 0.0% 0 (Don't know) 30.0% 3 50.0% 2 0.0% 0 0.0% 0 100.0% 1 0.0% 0 0.0% 0 100.0% 2 50.0% 1 50.0% 1 50.0% 1 33.3% 1 0.0% 0 0.0% 0 Mean: 2.86 2.50 3.00 3.50 0.00 2.50 3.00 0.00 2.00 4.00 4.00 2.00 3.00 2.50 Base: 10 4 1 2 1 2 6 2 2 2 2 3 1 2

Mean score (nights)

Q18 What would be the typical length of stay for leisure visitors ?

1 night 40.0% 4 50.0% 2 0.0% 0 0.0% 0 100.0% 1 50.0% 1 16.7% 1 100.0% 2 50.0% 1 50.0% 1 50.0% 1 33.3% 1 0.0% 0 50.0% 1 2 nights 50.0% 5 25.0% 1100.0% 1100.0% 2 0.0% 0 50.0% 1 66.7% 4 0.0% 0 50.0% 1 50.0% 1 50.0% 1 33.3% 1 100.0% 1 50.0% 1 3 nights 10.0% 1 25.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 16.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 33.3% 1 0.0% 0 0.0% 0 Mean: 1.70 1.75 2.00 2.00 1.00 1.50 2.00 1.00 1.50 1.50 1.50 2.00 2.00 1.50 Base: 10 4 1 2 1 2 6 2 2 2 2 3 1 2

220608 NEMS market research By Q02, Q04 and Empolyees Basildon Hotels Operators Survey Page 8 for Basildon District Council June 2008

Total Less than 25 25 to 50 51 to 75 76 to 100 101 to 150 Mainly Mainly leisure Evenly split 1 - 10 11 - 25 26 - 50 51 - 100 More than bedrooms bedrooms bedrooms bedrooms bedrooms business (Q04) between employees employees employees employees 100 employees (Q02) (Q02) (Q02) (Q02) (Q02) (Q04) business and leisure (Q04)

Mean score: [Very often=1, Quite often=0.75, Not very often=0.5, Not at all often=0.25, Never=0]

Q19 How often do you let rooms to local companies that frequently need rooms for their staff / clients ?

Very often 60.0% 6 25.0% 1100.0% 1100.0% 2 100.0% 1 50.0% 1 83.3% 5 0.0% 0 50.0% 1 0.0% 0 50.0% 1 100.0% 3 100.0% 1 50.0% 1 Quite often 10.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 50.0% 1 0.0% 0 0.0% 0 50.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 50.0% 1 Not very often 10.0% 1 25.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 16.7% 1 0.0% 0 0.0% 0 50.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Not at all often 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Never 20.0% 2 50.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 100.0% 2 0.0% 0 50.0% 1 50.0% 1 0.0% 0 0.0% 0 0.0% 0 (Don't know) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Mean: 0.73 0.38 1.00 1.00 1.00 0.90 0.92 0.00 0.90 0.25 0.50 1.00 1.00 0.90 Base: 10 4 1 2 1 2 6 2 2 2 2 3 1 2

Q20 As you know, this survey has been commissioned by Basildon District Council, are you happy for your hotel to be specifically identified in the information passed on to the council ?

Yes 60.0% 6 50.0% 2 0.0% 0 50.0% 1 100.0% 1100.0% 2 50.0% 3 50.0% 1 100.0% 2 50.0% 1 50.0% 1 66.7% 2 0.0% 0 100.0% 2 No 40.0% 4 50.0% 2100.0% 1 50.0% 1 0.0% 0 0.0% 0 50.0% 3 50.0% 1 0.0% 0 50.0% 1 50.0% 1 33.3% 1 100.0% 1 0.0% 0 Base: 10 4 1 2 1 2 6 2 2 2 2 3 1 2

GEN Gender of respondent:

Male 50.0% 5 25.0% 1100.0% 1 50.0% 1 0.0% 0100.0% 2 50.0% 3 50.0% 1 50.0% 1 50.0% 1 0.0% 0 33.3% 1 100.0% 1 100.0% 2 Female 50.0% 5 75.0% 3 0.0% 0 50.0% 1 100.0% 1 0.0% 0 50.0% 3 50.0% 1 50.0% 1 50.0% 1100.0% 2 66.7% 2 0.0% 0 0.0% 0 Base: 10 4 1 2 1 2 6 2 2 2 2 3 1 2

Mean score (£1000)

EMP And, just for the purposes of this survey, including yourself how many people are employed by the business (at this location) ?

1 - 10 employees 20.0% 2 50.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 16.7% 1 50.0% 1 0.0% 0100.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 11 - 25 employees 20.0% 2 25.0% 1 0.0% 0 50.0% 1 0.0% 0 0.0% 0 16.7% 1 50.0% 1 0.0% 0 0.0% 0100.0% 2 0.0% 0 0.0% 0 0.0% 0 26 - 50 employees 30.0% 3 25.0% 1100.0% 1 0.0% 0 100.0% 1 0.0% 0 33.3% 2 0.0% 0 50.0% 1 0.0% 0 0.0% 0 100.0% 3 0.0% 0 0.0% 0 51 - 100 employees 10.0% 1 0.0% 0 0.0% 0 50.0% 1 0.0% 0 0.0% 0 16.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 100.0% 1 0.0% 0 More than 100 employees 20.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0100.0% 2 16.7% 1 0.0% 0 50.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 100.0% 2 (Refused) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Mean: 54 17 38 47 38 150 54 12 94 5 18 38 76 150 Base: 10 4 1 2 1 2 6 2 2 2 2 3 1 2

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Base: 0 0 0 0 0 0 0 0 0 0 0 0 0 0

220608 NEMS market research APPENDIX 12 BASILDON SCHEDULE OF LEISURE OPERATORS

Basildon

Type Operator Address Misc

Pipps Hill, Basildon, Hotel Campanile Hotel 2 star SS14 3AE Waterfront Walk, 3 star includes Holiday Inn Festival Leisure Park, Conference Facilities Basildon, SS14 3DG Festival Way, Festival Travelodge Leisure Park, Basildon, 3 star SS14 3WB Festival Way, Festival Premier Travel Inn 3 star Leisure Park, SS14 3WB Watermill Premier Travel East Mayne, Basildon, 3 star Inn SS13 1BW Haywain Beefeater, High Premier Travel Inn Road, Stanford-le-Hope, 3 star SS17 9NR Southernhay, Basildon, Bingo Hall Gala Clubs SS14 1DH Festival Leisure Park, Cinema Empire Cinema 12 Screens SS14 3WB Theatre/Theatre St Martins Sqaure, Towngate Theatre Schools Basildon, SS14 1DL Future Faces Theatre Felmores End, Basildon,

School SS13 1PN 88, Mapleford Sweep, Star struck theatre Basildon, school SS16 4BU 79 Wollaston Way, Chameleon Theatre Arts Basildon, SS13 1DJ Time Square, Basildon, Gentlemans Club Katz Club SS14 1DJ Gym, Racquets, Pools Health/Leisure Festival Leisure Park, David Lloyd Spa, Bar, Health & Centre/Gym SS14 3WB Fitness Craylands, Basildon, Fryerns Fitness Centre School Gym SS14 3RN Festival Leisure Park, Fitness First SS14 3WB Nethermayne, Basildon, Basildon Sports Centre SS16 5NN Post Office Sports & Gardiners Lane Sth,

Social Club Basildon, SS14 3HE South Essex Cranes Farm Rd,

Gymnastics Club Basildon, SS14 3AQ Gardiners Close, Ford Sport & Social Club Basildon, SS14 3AW Clay Hill Lane, Basildon, Club Kingswood SS16 5JP Pulse Fitness Centre, Broadmayne, Basildon Gloucester Park Pool Clay Hill Lane, Basildon, Golf Course Basildon Golf Course 18 Holes, Woodland SS16 5JP 33m main pool, flume, Broadmayne, Basildon, Swimming Pool Gloucester Park Pool teaching pool, air SS14 2EB conditioned gym Basildon Lawn Tennis Mopies Park, Timberlog Tennis Club Close, Basildon Basildon and Pitsea Mopies Park, Timberlog Cricket Cricket Club Close, Basildon Festival Way, Festival 10 Pin Bowling Hollywood Bowl 26 lanes Leisure Park, SS14 3WB 3 High Pavement, Basildon Bowl & Quasar 20 lanes, quasar games Basildon, SS14 1EA Towngate Theatre, , St Basildon Arts Trust Museum/Art Gallery Martins Square, SS14 Gallery 1DL Country Park/Nature Noak Bridge Nature Eastfield Rd, Noak

Reserve Reserve Bridge, Basildon Vange Hill Drive, Vange, Vange Hill Open Space Basildon George Hurd Elderly Activity Centre Fauners, Basildon Persons Day Centre Gloucester Park, Managed by Mick Angling Gloucester Park Lake Basildon Toomer Waterfront Walk, Managed by European Aquatels Lake Festival Leisure Park, Fisheries Management Basildon Festival Leisure Park Ice Festival Leisure Park Ice Rink Seasonal (Nov – Feb) Rink SS14 3WB Mile Gray Road, Play Centre Playtopia Basildon Rileys Pool, Snooker & 23 Market Pavement, Snooker/Pool Hall Poker Club Basildon, SS14 1DB 5 High Pavement, Basildon Snooker Club Basildon, SS14 1EA Times Square, Basildon, Q Bar Sports Bar SS14 1DB

Ignite (shortly will be Festival Leisure Park, Nightclubs renamed Envy) Basildon Lava (shortly will be Festival Leisure Park,

renamed Liquid) Basildon Festival Leisure Park, Jumping Jacks Basildon Bonds (Renamed New Festival Leisure Park,

York, New York) Basildon Festival Leisure Park, The Sky Bar Basildon Festival Leisure Park, Chicago Rock Cafe Basildon KATZ (Pole Dancing Times Square, Basildon

Club) Town Centre Above The Beehive PH, Colours Southernhay, Basildon Festival Leisure Park, Restaurants Any Restaurant in… Basildon 195-197 Timberlog Youth Facilities/Clubs Timberlog Youth Centre Lane, Basildon, SS14

1PJ Vange Junior Youth Vange Hill Drive,

Club Basildon, SS16 4DA 29 Botelers, Basildon, The Boys Brigade SS16 5SD SPACE for Young Laindon Link, Basildon,

People SS15 5UW

Billericay

Type Operator Address Misc

Harding Elms Rd, Crays 60, 150 & 220 seat Conference Centre The Belvedere Hill, Billericay, CM11 rooms 2UH Stock Brook Manor Queens Park Avenue, 100, 120, 200 and 300

Country Club Billericay Capacity Rooms Health/Leisure 31 Radford Way. The Edwardian Club Centre/Gym Billericay, CM12 0DX Radford Way, Billericay, Gym, Pool, Sauna, Spa, LA Fitness CM12 0DX Café etc 21 Bebingdon Close, Agila Health Club Billericay, CM12 0DT Hannakins Farm Rosebay Avenue Hannakins Farm Leisure Billericay Centre CM12 0SY

Billericay Sports and School Road, Billericay,

Fitness Centre CM12 9LH Gym, Aerobics, Tennis, Stock Brook Manor Swimming/Spa and Country Club Bowls Billericay Swimming Lake Meadows Park, Swimming Pool Pool Billericay, CM12 0BW Billericay Lawn Tennis Blunts Wall Road, Tennis Club Billericay Toby Howe Cricket Cricket Billericay Cricket Club Ground, Blunts Wall Road, Billericay Stock Brook Manor Golf Queens Park Avenue, 27 holes (3 Loops of 9), Golf Club Billericay Parkland Tye Common Road, The Burstead Golf Club 18 holes, Parkland Little Burstead, Billericay 187 Noak Hill Road, Noak Hill Golf Club 18 holes, Parkland Billericay The Belevdere Golf Harding Elms Road, 28 bays Driving Range Billericay 74 High Street, Historical artifacts and Museum/Art Gallery The Cater Museum Billericay, CM11 2AA local history Country Park/Nature Mill Meadows Nature Greens Farm Lane,

Reserve Reserve Billericay Outwood Common Rd, Norsey Wood Billericay Queens Park Country Rosebury Avenue,

Park Billericay Skirmish Paintball Outwood Farm Rd, Paintball Centre Billericay, CM11 2TX Radford Crescent, Managed by Mick Angling Lake Meadows Billericay Toomer Craft Village, Mini Steam Barleylands Rd, Farm Centre Barleylands Farm Railway, Farmers Billericay, CM11 2QD Market, Activities etc Radford Way, Billericay, Snooker/Pool Hall Billericay Snooker Hall CM12 0DX Eddies Bowling and Radfordway, Billericay Snooker

Historic Buildings

Billericay Town Centre/ Restaurants Any restaurant in… High Street Barleylands Farm, The Magic Mushroom Billericay Emmanuel Archer, Youth Facilities/Clubs New Youth Connexion Laindon Road, Billericay Outwood Common St John the Divine

Youth Club Church, Billericay Stock Brook Country Stock Brook Kidz Club Club, Queens Park Avenue, Billericay

Wickford

Type Operator Address Misc

Old London Road, Wickford, Hotel Chichester Hotel 3 star SS11 8UE Runwell Road, Wickford, Innkeepers Lodge SS11 7QJ Grange Avenue, Wickford, Health/Leisure Centre/Gym Bromford Sports Centre SS12 0LZ Unit 2a, Byron Works, Carousel Gymnastics Club Wickford, SS11 8QG 61 Station Avenue, Wickford, Bodyzone SS11 7AS 23 Appletree Way, Wickford, Wickford Health Club SS11 8JL Patmore Memorial Sports Tennis Club Wickford Lawn Tennis Club Ground, Swan Lane, Wickford, SS11 7DD Patmore Memorial Sports Cricket Club Wickford Cricket Club Ground, Swan Lane, Wickford, SS11 7DD Market Avenue, Wickford, Swimming Pool Wickford Swimming Pool SS12 0AG Country Park/Nature The Wick Country Park Off Tresco Way, Wickford Reserve Battlesbridge Antiques Centre, Local Attraction Battlesbridge Antiques Centre Wickford, SS11 7RE 131 Southend Rd, Wickford, Theatre/Theatre Schools Musicality Theatre School SS11 8DZ The Ladygate Centre, High St, Snooker/Pool Hall Wickford Snooker Club Wickford, SS12 9AE 40 High St, Wickford, SS12 Five Star Leisure 9AE Restaurants Any restaurant in… Wickford Town Centre

The Downtowner, Irvon Hill Youth Facilities/Clubs Downtowner Rd, Wickford, SS12 0AQ

Pitsea

Type Operator Address Misc

1 The Broadway, High Bingo Hall Gala Clubs Road, Basildon, SS13 3AR 4 function rooms (with Health/Leisure Northlands Pavement, bars), 5 meeting rooms, Pitsea Leisure Centre Centre/Gym Pitsea, SS13 3DU large main hall, 250 parking spaces Crest Avenue, Basildon, Eversley Leisure Centre SS13 2EF Rectory Park Drive, Swimming Pool Pitsea Pool 25m pool Pitsea, SS13 3DW Wat Tyler Country Park, Over 30 motorboats Museum/Art Gallery Motor Boat Museum Pitsea Hall Lane, dating from 1873 to Basildon, SS16 4UH present day. 125 acres - Includes a Country Park/Nature Pitsea Hall Lane, Pitsea, craft village, marina, bird Wat Tyler Country Park Reserve SS16 4UH watching, adventure play area, & minature railway. Nevendon Bushes Burnt Mills Rd, Pitsea

Northlands Park, Managed by Mick Angling Northlands Park Lake Felmores, Pitsea Toomer Northlands Pavement, Activity Centre Pitsea Activity Centre Pitsea

Laindon

Type Operator Address Misc

Friern Manor Country Lower Dunton Road, Hotel House Hotel Basildon, CM13 3SL Health/Leisure The Markhams Chase Markhams Chase,

Centre/Gym Leisure Centre Basildon, SS15 5LU Gateway to 461 acres of Langdon Hills Visitor 3rd Avenue, Lower woodland, meadows and Museum/Art Gallery Centre & Plotland Dunton Road, Basildon, abandoned Plotland Museum SS16 6EB gardens, the Langdon Visitor Centre has a display room, gift and bookshop, and refreshments Country Park/Nature Langdon Hills Country Lower Dunton Road,

Reserve Park/Nature Reserve Laindon One Tree Hill Country One Tree Hill, Laindon Park Westley Heights Country Off Staneway, Laindon Park,

Activity Centre Laindon Activity Centre Aston Rd, Laindon

Theatre/Theatre Danceworld Stage 166 The Knares,

Schools School Laindon, SS16 5SS Essex County Youth The Knares, Laindon, Youth Facilities/Clubs Service SS16 5RX

APPENDIX 13 Appendix 13: Star rating used for hotels

As discussed within the main body of the report, there are a variety of ranking systems in use in the UK, all with their own standards and thresholds of achievement. The following table broadly summarises the levels of attainment required in order to be awarded a certain number of ‘stars’ or other equivalent indicators.

One Star Acceptable overall level of quality. Adequate provision of furniture, furnishings and fittings. Accommodation is simple and practical with limited facilities and services. At least 75% of bedrooms will have en-suite or private bath/shower rooms. There is an eating area offering breakfast to residents and their guests, plus a licensed bar or lounge. Dinner may or may not be offered. Friendly and courteous staff offering efficient if limited levels of service.

Two Stars Two star accommodation offers a good degree of space and convenience. Décor and furnishings may be simple but are well maintained. All bedrooms will have en-suite or private facilities. Services may be limited but efficient, provided by proprietor, management or well-trained staff. Breakfast is offered daily to residents and their guests. Dinner is available at least five nights per week.

More formal service will include a staffed Reception desk. Dinner will be provided seven nights per week and light snack lunches are available in the bar or lounge, together with a wide range of drinks. Continental breakfast is available from Room Service. There is a laundry service available.

Three Stars A more formal style of hotel, with a greater range of facilities and services. Bedroom accommodation will be spacious and designed for comfort and convenient use, including colour television, telephones, radios and desk/dressing table areas. Public areas will include lounge seating, a restaurant and bar. More formal service will include a staffed Reception desk. Dinner will be provided seven nights per week and light snack lunches are available in the bar or lounge, together with a wide range of drinks. Continental breakfast is available from Room Service. There is a laundry service available.

Four Star

More formal service is expected at this level. Accommodation is of a very high standard, offering a wide range of facilities and services. All bedrooms will be designed and furnished for comfort and ease of use, with very good quality furniture, beds and soft furnishings. All rooms will have en-suite bath and shower facilities.

Service will reflect attention to detail and quality. There must be a formal reception and porters’ desks with uniformed staff offering a proactive style of service. The restaurant will be open for lunch and dinner seven days per week. Serious attention is paid to food and drink. Table service is available in the bar or lounge. Cooked and continental breakfast available, cold snacks and beverages available from Room Service 24 hours per day.

Where leisure facilities are provided these will be of a high quality, very well maintained and supervised as appropriate.

Five Star

Accommodation must be of luxury quality with services to match. Spacious bedroom suites and public areas. A selection of catering options all offering cuisine and service of the highest international quality. Extensive range of facilities include leisure, retail and conference services. Highly trained, professional staff providing exceptional levels of anticipatory service. APPENDIX 14