80 University Brand & Visual issue 1.0 University Brand & Visual issue 1.0 81 of Glasgow Identity Guidelines of Glasgow Identity Guidelines Our lockup (where and how our marque appears) Our primary lockups Our lockup should be used primarily on Background We have two primary lockups, in line with our primary colour front covers, posters and adverts but not Use the University colour palette, and follow palette. We should always use one of these on core publications, within the inside of any document. the colour palette guidelines, to choose the such as: appropriate lockup for your purpose. For For consistency across our material, and · Annual Review example, if the document is for a specific to ensure our branding is clear and instantly · University’s Strategic Plan college, that college’s colour lockup recognisable, we have created our lockup. · Graduation day brochure. is probably the best one to use. If the This is made up of: document is more general, you may want Background to use a lockup from the primary palette. Our marque/Sub-identity Use a solid background colour – or a 70% Help and advice for compiling our transparent background against full bleed approved lockups are available images (see examples on page 84). from Corporate Communications at Our marque
[email protected]. Our marque always sits to the left of the lockup on its own or as part of a sub- identity. 200% x U 200% x U Gilmorehill 200% x U Campus Lockup background. Can be solid or used at 70% transparency Development Framework < > contents | print | close