2021 Canada Summer Games Greater Sudbury Bid Opportunity Council Report – December 21, 2016
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2021 Canada Summer Games Greater Sudbury Bid Opportunity Council Report – December 21, 2016 EXECUTIVE SUMMARY This report outlines the commitments that are required of the City of Greater Sudbury as part of the 2021 Canada Summer Games Phase 2 Bid Proposal that confirms the City’s commitment to hosting standards, financial contributions, legacy components and sponsorship terms as provided by the Canada Games Council (CGC), and as detailed in the Appendix. In December 2015, Greater Sudbury was formally invited by the Canada Games Council to submit a competitive proposal to host the Games. At its May 10 th , 2016 meeting, Council directed staff to identify Greater Sudbury’s interest in serving as the host city for the 2021 Canada Summer Games. Following confirmation from the Canada Games Council that Greater Sudbury was on the short list of candidate host cities, this direction was reaffirmed during the Council meeting on November 1 st , 2016. Staff have been exploring the long-term legacy components and financial implications of this hosting opportunity in order to more precisely describe anticipated costs and benefits and to determine funding and other resources available to support the effort. The Canada Games present an elite national multi-sports and cultural event conducted over two weeks in the summer. They were created in 1967 in order to unite the country in a celebration of sport and culture, helping to “create stronger and more active communities ready to take on new challenges”. The event typically attracts 4,600 participants, including athletes, coaches and managers, 4,500-6,000 volunteers and 11,000-16,000 spectators. It is the largest single sporting event in Canada. While the level of investment host communities make to prepare for the Games depends on the availability and condition of facilities at the start of their preparations, there are significant financial and non-financial benefits that consistently accrue to them: - Direct economic impact of the two-week event includes jobs and tax revenue: o The 2013 Summer Games hosted in Sherbrooke, Quebec, resulted in total economic activity of $110.7M in that community, including $50.9M in combined capital, operations and visitor spending directly associated with hosting the Games, as determined by the Sport Tourism Economic Assessment Model (STEAM), used by the Canadian Sport Tourism Alliance o In Sherbrooke itself, 801 jobs were supported by the Games with wages and salaries totalling $36.5M o In addition to the athletes and coaches, more than 16,600 visitors travelled to Sherbrooke as participants and spectators - New and improved sports infrastructure including new soccer fields and tennis courts, enhanced baseball fields, track improvements and more. Based on leveraging a minimum municipal contribution of $3 million for capital investments, the federal and provincial governments have confirmed a total capital contribution of $6 million to assist. o Highlights of sports venue assets include a new soccer complex at the Gerry McCrory Countryside Sports Complex, enhanced baseball facilities at Terry Fox Complex, new and improved softball facilities at Centennial Arena in Hanmer and potential for a legacy 2021 Canada Summer Games Bid Opportunity 1 Council Report - December 21, 2016 community pickle ball complex as part of new tennis courts at James Jerome Sports Complex - Additional sport event hosting opportunities with test events as national and provincial sport organizations come to try out sports facilities prior to the Games o For the 2013 Summer Games, Sherbrooke hosted 21 test events from 2009 to 2013 o These test events increase economic activity through visitor spending o These test events would also help to raise the city’s profile as a preferred destination for sport tourism, raising awareness of visitor amenities and northern hospitality - Increased national awareness of Greater Sudbury with positive impact on Greater Sudbury’s reputation for investment readiness and quality of life - Potential to boost enrollment at post-secondary institutions , bringing young athletes into direct contact with Laurentian University, Collège Boréal and Cambrian College - Increased community collaboration, volunteer capacity, community pride , and a newly invigorated focus on healthy active living over long term through engaging our multiple generations around the Games opportunity Public support exists for Greater Sudbury’s bid among City Council and the general public. This support continues to grow through increased media coverage, letters of support, social media dialogue, volunteer registration, and pledges from businesses interested in sponsorship. Previous Canada Games have resulted in gains for host communities as demonstrated by recent examples of the net income figures provided by previous Host Societies: Net Income Figures of Previous Host Societies (excludes capital investments) 2009 Summer Games (Charlottetown, PEI): $3.3 million 2011 Winter Games (Halifax, NS): $2.5 million 2013 Summer Games (Sherbrooke, QC): $2.3 million As part of this process, staff from various City departments have been working closely with the Bid Committee, which is comprised of representatives from Laurentian University, SportLink Sport Council, Collège Boréal, Cambrian College, the Northern Water Sports Centre, other sports-related clubs and organizations, private sector businesses and other stakeholders. This team has been reviewing the Canada Summer Games Bid Procedures and Hosting Standards documents closely and completing the various requirements of the comprehensive process. Anticipated Host Community Benefits As a result of the efforts associated with hosting the 2021 Canada Summer Games, the community of Greater Sudbury will benefit from specific components, including: - Renewed assets and sports infrastructure that may otherwise be out of reach; - Total of $20.7 million in capital and operational support from senior governments to leverage private sector contributions, raising Greater Sudbury’s profile and promoting awareness from both a business development and tourism perspective; - Experience that can be used to host other events with the same infrastructure; 2021 Canada Summer Games Bid Opportunity 2 Council Report - December 21, 2016 - Increased public participation and engagement through active volunteer experience, helping to advance the goals of the Greater Sudbury Public Participation Policy This resulting increase in Greater Sudbury’s capacity to host new events also extends to the years following the Games themselves. In the case of Sherbrooke, QC, that community subsequently hosted a number of significant sporting events after the 2013 Summer Games that reflect this higher level of competition, such as: o 2018 Canadian Sprint Canoe Kayak Championships (announced December 5, 2016) o 2015 : Super Judo Quebec Cup, Quebec Major Junior Hockey League Entry Draft, Canadian Water Ski Championships o 2013 and 2014: Eastern Canada Volleyball Championships, Skate Canada Figure Skating Sectionals Community Vision The Bid Committee has embraced an inspiring community vision for Greater Sudbury to encompass this bid effort. This group, and its supporters, believes that the Canada Summer Games will enable Greater Sudbury to showcase what it has become over the last 10 years. More than a mining destination, this city is now a hub for tourism, a green city that is home to innovation and cutting edge research, and in particular, a place where Canadian sport thrives. Greater Sudbury is at the intersection of Indigenous, French and English Canada, and the Canada Summer Games presents a unique opportunity to reflect and celebrate the community’s deep roots in the north, which is a microcosm of the origins of Canada. Visitor Spending Anticipated direct visitor spending that would be associated with hosting the 2021 Canada Summer Games in Greater Sudbury is estimated to be between $5 million and $7 million. This estimate is based on economic impact data gathered in Sherbrooke, QC, as provided by the Canadian Sport Tourism Alliance using their STEAM tool (Sport Tourism Economic Assessment Model) as well as attendance data for the Summer Games held there in 2013, as determined through the use of ticket sales and survey results. This estimate also utilizes the most recent visitor spending information from the 2013 Regional Tourism Profiles maintained by the Ontario Ministry of Tourism, Culture and Sport (MTCS): o As provided by the Regional Tourism Profiles as noted, using the MTCS figure of $267 in average daily spending for the overnight visitor, and assuming that at least 9,000 out of town visitors will travel to Greater Sudbury for the Games and will use 1,200 hotel rooms for 17 nights, this calculation would result in spending of $5.45 million o Additional spending by Games Officials purchasing another 500 hotel rooms for the same period of time results in $1.38 million It has been noted that visitor attendance at the Ontario edition of the Canada Summer Games may be higher than that of Games held previously in other provinces and territories, given the number of athletes who are located within close proximity to the Games here in Ontario. Higher attendance by 2021 Canada Summer Games Bid Opportunity 3 Council Report - December 21, 2016 spectators may also be anticipated in consideration of the easy access to some of the country’s largest markets, including the Greater Toronto Area (GTA). Host City Requirements If chosen as the Host Municipality, the City of Greater Sudbury