DOCSLIB.ORG

Amp Energy Drink Case…What’S Powering You?

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Amp Energy Drink Case…What’S Powering You? amp Energy Drink Case…what’s powering you? Thanks to the following companies for use of their syndicated data: Mediamark Research & Intelligence, LLC (MRI) TNS-Media Intelligence SRDS Lifestyle Market Analyst The Category Nationally branded energy drinks got their start in 1995 when Pepsico launched Josta. By 2001, the US energy drink market had increased to $8 million in annual retail sales. Historically, the category grew an amazing 50% annually. In recent years sales increases have pulled back somewhat to a 15-20 percent annual growth rate, with sales estimated north of $4.8 billion in 2011. Diet energy drinks are growing at nearly twice that rate within the category, as are 16-ounce sized energy drinks. Major companies' such as Pepsico, Molson, Coca-Cola and Labatt have tried to match smaller companies' innovative, edgy marketing styles, but they have enjoyed only modest success. Most brands target teens and adults between 13 and 35. Heavy users skew to males who account for about 65% of category volume. A 2008 study conducted by the Pennsylvania Medical Society’s Institute for Good Medicine found that: 20 percent of respondents ages 21–30 had used energy drinks in high school or college to stay awake longer to study or write a paper; 70 percent of respondents knew someone who had used an energy drink to stay awake longer to study or work. Energy drinks are also popular as drink mixers. Although energy drinks are stimulants, alcohol is a depressant. The mix can be particularly hazardous as energy drinks can mask the influence of alcohol and a person can fail to take its effects into consideration. Normally fatigue would set in as large amounts of alcohol are being consumed, but the stimulating effect of energy drinks can override this effect. Often used with vodka or in shots, it has led to an increase in the purchase of pre-mixed drinks also known as alco- pops, often containing guarana or taurine extract which provides energy drinks with their flavor. Pounding Down Bigger Cans Since 2001 there has been a growing trend to package energy drinks in bigger cans. In many countries, including the US and Canada, there is an government limit on the maximum caffeine per serving. Hence, bigger cans allow manufacturers to increase the amount of caffeine by including multiple servings per container. Rockstar was first with a 16 ounce can, followed by brand leaders Red Bull and Monster. amp followed initially with a 16 ounce can, and brought out their jumbo 24 ounce Big Rig. More recently, the industry has begun a trend toward the use of natural stimulants and reduced sugar. A few brands in the category include: amp Sugar Free Mother amp Overdrive Rockstar amp Green Tea Vault SoBe Relentless Red Bull Cocaine Monster Red Rooster Liquid X Pimp Juice Full Throttle Who’s Your Daddy? Burn Lost Caffeine: the golden goose? A 24 ounce can of energy drink is caffeine equivalent to 16 cans of caffeinated Coca- Cola or Dr. Pepper, and thus is not intended to be consumed in one sitting. Evidence suggests that most energy drink consumers do drink responsibly. However, there is also convincing scientific evidence that frequent consumption of energy drinks not only has the potential for psychological addiction, but can also cause symptoms ranging from headaches and withdrawal anxiety to insobriety. In October, 2007, a Lehi, Utah teen driver failed a sobriety test after drinking several cans of Red Bull. Blood tests proved he was stone cold sober (no alcohol), but his brain was definitely pickled. Given its potential drawbacks, why is caffeine such a popular ingredient for energy drink manufacturers? One need only reference Coca-Cola’s original 1831 formulation with cocaine leaf as the magic ingredient. An immediate success, it was originally sold in drug stores as a “pick-me-up.” Following FDA sanctions, caffeine became the next legal substitute. The resulting loyalty of regular users of stimulant drinks has always caught the eye of manufacturers of coffee, soda, and now energy drinks. As one marketer observed, “once a consumer, always a consumer”. Marketing/Media Planning Challenge Your campaign will cover all amp brands and sizes. Given the growing number of brand entries, your primary challenge is to distinguish amp from the field, steal share from competitors, and knock off the number two brand, Monster. MRI data shows that amp (Pepsico) has roughly one third the user base of Monster. Current brand awareness is 14% among teens through adults age 34. Your task is to increase brand awareness by 10 percentage points (to 24%) in one year. Your research also shows that Monster enjoys a fiendish 39 percent brand awareness, second only to category leader Red Bull, with awareness typically in the high 60’s to low 70’s. The twist is that by comparison with amp, Monster spends a pittance in measured media advertising. Most of its budget is dedicated to aggressive retail distribution strategies and event sponsorships rather than mass media spending. The Monster brand may owe a great deal of its success to “being first”, i.e., Monster entered the market when the field was much less crowded. amp has boosted ad spending significantly over the past few years. In 2007, the brand spent $9.9 million on advertising, and zero dollars before that. By 2008, they ramped up measured media spending to $18.3 million compared to Red Bull’s $51.3 million. Contrast these two brands with Monster’s 2008 spending of only $1.3 million in measured media, mostly geared toward event advertising. As the agency media director for the amp account, the pressure is on you to generate increased traction for your brand within one year. Pepsico is willing to increase spending to $22 million for next year’s campaign, and has agreed to keep your agency on the business if you can deliver a killer campaign that will unseat number-two Monster. You’ll have to outthink Monster’s marketing team, and you'll need a plan that raises awareness of amp by 10 points. amp already participates in many of the same types of events and sponsorships as its competitors. To knock Monster out of its current winning position, you’ll also need to come up with creative media solutions to make amp the new "in drink" for teens and young adults. Pepsico is willing to spend $25 to $30MM in future campaigns as the brand grows. Branding Challenge 1) A primary goal for your agency is awareness building (think mass media). The cool factor will have to come from a new, killer creative strategy that differentiates your brand from the field. Specify your creative strategy. 2) amp brand personality needs a fresh appeal. Pepsico expects you to invent some new media that will create tons of brand buzz. 3) Along with the strategic use of any new media, the client wants to see some examples of your strategy. For example, if you create a viral message, be specific. Likewise, if you create event marketing or point-of-purchase promos, be specific about the event and how it will be executed. Will mass media advertising be integrated with new media? Campaign Parameters Write a media plan applying the principles outlined in MFP chapters 1-7. Review all chapters well. See MFP website [www.mediaflightplan.com] for targeting, competitive, and marketing data. 1. Target audience & media mix: A well justified target audience is vital to the success of this brand, and your job is to accurately define the segment of the market that will buy amp. Study your brand and competitive brands carefully and critically. Write a profile for the target audience using all relevant online sources for amp. Be sure to justify both the target profile and your media mix decisions using quantitative and qualitative data from the case and from other online resources you may be able to find. 2. Timing/Scheduling: Plan a 12-month campaign; each of the 12 months may or may not include advertising or promotions depending on your timing strategy. Pepsico definitely wants you to include mass media in your plan, as well as new media. You decide which month to launch, and which months to accelerate spending. Your timing/scheduling strategy is vital to your success. Your client expects you to research target lifestyle and to justify peak spending periods with strong support. 3. Media budget: You’ll need to recommend a media budget for amp. Analyze the information in the case combined with all available online data to establish a defensible budget. Keep in mind that although amp’s marketing team is willing to spend the necessary dollars to be effective, the CFO expects a step by step quantitative explanation of how you arrived at your budget. Your budget should include traditional media as well as any alternative/new media or sales promotional spending. 4: Scope: Geographic strategy is especially important for amp. Make a very clear commitment to one of the three scopes in MFP software: National, Spot, or Both. Justify your decision by citing relevant data from all available sources. This should include data from the case itself, MRI, and keep in mind that amp’s CEO is especially interested in your quantitative analysis of relevant data. 5. Spreadsheet: If you choose to support local markets, use the method outlined in the MFP Exercise, Learning to “Weight” Spreadsheets. Calculate Estimated Value Percents (EV%) for all markets selected, and rank them from strongest to weakest. Data for spot market planning is online (mediaflightplan.com). Evaluate all selected markets using Excel, and employ a weighting strategy.
Load more

Recommended publications
  • Case 23 Pepsico's
    BFV GROUP : Beatrice Teresa Colantoni, Francesco Morgia, Valentina Palmerio. PepsiCo’s Business Case – CASE 23 PEPSICO’S HISTORY. PepsiCo, Inc., was established in 1965 when PepsiCola and Frito-Lay shareholders agreed to a merger between the salty-snack icon and soft-drink giant. The new company was founded with annual revenues of $510 million and such well-known brands as Pepsi-Cola, Mountain Dew, Fritos, Lay’s, Cheetos, Ruffles, and Rold Gold. By 1971, PepsiCo had more than doubled its revenues to reach $1 billion. The company began to pursue growth through acquisitions outside snacks and beverages as early as 1968, but its 1977 acquisition of Pizza Hut significantly shaped the strategic direction of PepsiCo for the next 20 years. The acquisitions of Taco Bell in 1978 and Kentucky Fried Chicken in 1986 created a business portfolio described by Wayne Calloway (PepsiCo’s CEO between 1986 and 1996) as a balanced three-legged stool. Calloway believed the combination of snack foods, soft drinks, and fast food offered considerable cost sharing and skill transfer opportunities. PepsiCo strengthened its portfolio of snack foods and beverages during the 1980s and 1990s, adding also quick-service restaurant. By 1996 it had become clear to PepsiCo management that the potential strategic-fit benefits existing between restaurants and PepsiCo’s core beverage and snack businesses were difficult to capture. In 1997, CEO Roger Enrico spun off the company’s restaurants as an independent, publicly traded company to focus PepsiCo on food and beverages. Soon after the spinoff of PepsiCo’s fast-food restaurants was completed, Enrico acquired Cracker Jack, Tropicana, Smith’s Snackfood Company in Australia, SoBe teas and alternative beverages, Tasali Snack Foods (the leader in the Saudi Arabian salty-snack market), and the Quaker Oats Company.
    [Show full text]
  • BRAIN on Drugs 101 GATEWAY
    BRAIN on DRUGs 101 GATEWAY. TRENDS . Markeng Recognion 2012 1 LT. Ed Moses, Rered 1 Ojecves • Recite number one cancer killer of women {#6 CDC source on slide} • List the three main areas of the brain in order of alcohol impairment {#36 Dr. John Duncan OK U • Idenfy the age of brain maturity {#37 Dr. Daniel Amen of www.amenclinics.com} 2 Target Markeng….Children 3 Our Children Targeted Parents Unaware In the lile world in which children have their existence, whosoever brings them up, there is nothing so finely perceived and so finely felt, as injusce. Charles Dickens 4 More Women Die every year due to Lung Cancer than Breast Cancer *2007 70,880 women died from Lung Cancer, while 40,460 women died from Breast Cancer. *Estimated by American Cancer Society 5 Smoking Rate vs. Cancer Rate About 24yrs #1 7th 6 7 8 Success trends cause Markeng Change Internal Medicine News 11/1/06 Cigaree Nicone Levels Increase 10% in 6 Years . Reports Commissioner Paul J. Cote Jr., of Massachuses Dept. of Public Health one of only 3 states that require tobacco co. to report yearly nicone yields 9 9 ‘07 Camel Ads • Pink Camels for Girls? 10 10 And the latest… VIRGINIA SLIMS “PURSE PACKS” 11 Camel Exoc Blends A few years ago, R.J. Reynolds introduced Camel Exotic Blends in a range of flavors, featuring unusual packaging that was bright and alluring. In 2006, RJR pulled this line of flavored cigarettes after signing a settlement with 39 state AG’s to stop marketing flavored cigarettes.
    [Show full text]
  • (Various Flavors) 20 1 2/Case Oz
    Soft Drink Beverage Vending Bm ID 7081 July 1, 2017 June 30, 2019 CC No. 4600240-1730927 SUCCESSFUL BIDDER: Pepsi Beverages Company, Inc. DISTRICTWIDE - Product only (No Exclusivity Revenue and No Incentives) Product Only Pricing Bid Price Vendor Contact Information Dole Juice 100% 10 oz. plastic bottle 24/case $ 11.85 Aquafina 12 oz. plastic bottle 24/case $ 5.15 Pepsi Beverages Company Aquafina 16.9 oz. plastic bottle 24/case $ 4.64 TERMS: Net 30 Aquafina 20 oz. plastic bottle 24/case $ 8.91 VendorNo.: 130325 Gatorade 12 oz. plastic bottles 24/case $ 10.30 Orders: 1-800-963-2424 Gatorade 20 oz. plastic bottles 24/case $ 17.05 EQUIPMENT REPAIR: l-800-562-6800 Sobe Life Water Vitamiffi Enhanced Waters (Various Flavors) 20 1 2/case oz. plastic bottles $ 12.02 l BILLING QUESTIONS: 1-800-789-2626 Lipton Tea (Various Flavors) 16.9 oz. plastic bottle 24/case $ 7.21 Lipton Tea (Various Flavors) 20 oz. plastic bottle 24/case $ 12.88 Machine Refillin Inforrnation Carbonated Drinks 20 oz. plastic bottle 24/case $ 12.88 Non-Carbonated Drinks 20 oz. plastic bottle 24/case $ 12.88 Email April Stepp for refill requests. BIB Carbonated 3 gallon Per Gallon $ 8.24 BIB Non-Carbonated 3 gallon Per Gallon $ 8.24 [email protected] BIB Carbonated 5 gallon Per Gallon $ 8.24 or call CO2 Tanks Per Tank $ 28.33 Pepsi : 502-363-8884 20 oz. CSD, Lipton & Brisk $ 12.88 20 oz. Aquafina / Splash 24/Case $ 8.91 20 oz. Gatorade & G2 24/case $ 17.05 20 oz.
    [Show full text]
  • MONITORING FUTURE 2015 Overview
    MONITORING the FUTURE NATIONAL SURVEY RESULTS ON DRUG USE 1975–2015 2015 Overview Key Findings on Adolescent Drug Use Lloyd D. Johnston Patrick M. O’Malley Richard A. Miech Jerald G. Bachman John E. Schulenberg Sponsored by The National Institute on Drug Abuse at The National Institutes of Health MONITORING THE FUTURE NATIONAL SURVEY RESULTS ON DRUG USE 2015 Overview Key Findings on Adolescent Drug Use by Lloyd D. Johnston, Ph.D. Patrick M. O’Malley, Ph.D. Richard A. Miech, Ph.D. Jerald G. Bachman, Ph.D. John E. Schulenberg, Ph.D. The University of Michigan Institute for Social Research Sponsored by: The National Institute on Drug Abuse National Institutes of Health This publication was written by the principal investigators and staff of the Monitoring the Future project at the Institute for Social Research, the University of Michigan, under Research Grant R01 DA 001411 from the National Institute on Drug Abuse. The findings and conclusions in this report are those of the authors and do not necessarily represent the views of the sponsor. Public Domain Notice All material appearing in this volume is in the public domain and may be reproduced or copied, whether in print or non-print media including derivatives, without permission from the authors. If you plan to modify the material, please contact the Monitoring the Future Project at [email protected] for verification of accuracy. Citation of the source is appreciated, including at least the following: Monitoring the Future, Institute for Social Research, The University of Michigan. http://creativecommons.org/licenses/by/4.0/ Recommended Citation Johnston, L.
    [Show full text]
  • ENERGY DRINK Buyer’S Guide 2007
    ENERGY DRINK buyer’s guide 2007 DIGITAL EDITION SPONSORED BY: OZ OZ3UGAR&REE OZ OZ3UGAR&REE ,ITER ,ITER3UGAR&REE -ANUFACTUREDFOR#OTT"EVERAGES53! !$IVISIONOF#OTT"EVERAGES)NC4AMPA &, !FTERSHOCKISATRADEMARKOF#OTT"EVERAGES)NC 777!&4%23(/#+%.%2'9#/- ENERGY DRINK buyer’s guide 2007 OVER 150 BRANDS COMPLETE LISTINGS FOR Introduction ADVERTISING EDITORIAL 1123 Broadway 1 Mifflin Place The BEVNET 2007 Energy Drink Buyer’s Guide is a comprehensive compilation Suite 301 Suite 300 showcasing the energy drink brands currently available for sale in the United States. New York, NY Cambridge, MA While we have added some new tweaks to this year’s edition, the layout is similar to 10010 02138 our 2006 offering, where brands are listed alphabetically. The guide is intended to ph. 212-647-0501 ph. 617-715-9670 give beverage buyers and retailers the ability to navigate through the category and fax 212-647-0565 fax 617-715-9671 make the tough purchasing decisions that they believe will satisfy their customers’ preferences. To that end, we’ve also included updated sales numbers for the past PUBLISHER year indicating overall sales, hot new brands, and fast-moving SKUs. Our “MIA” page Barry J. Nathanson in the back is for those few brands we once knew but have gone missing. We don’t [email protected] know if they’re done for, if they’re lost, or if they just can’t communicate anymore. EDITORIAL DIRECTOR John Craven In 2006, as in 2005, niche-marketed energy brands targeting specific consumer [email protected] interests or demographics continue to expand. All-natural and organic, ethnic, EDITOR urban or hip-hop themed, female- or male-focused, sports-oriented, workout Jeffrey Klineman “fat-burners,” so-called aphrodisiacs and love drinks, as well as those risqué brand [email protected] names aimed to garner notoriety in the media encompass many of the offerings ASSOCIATE PUBLISHER within the guide.
    [Show full text]
  • Pepsico to Acquire Rockstar for $3.85B
    PepsiCo to acquire Rockstar for $3.85B 12 March 2020 | News | By Kalyani Sharma PepsiCo has also entered into an agreement, which will provide approximately $0.7 billion of payments related to future tax benefits associated with the transaction PepsiCo announced that it has entered into an agreement to acquire Rockstar Energy Beverages, the popular energy drink maker, for $3.85 billion. PepsiCo Chairman and CEO, Ramon Laguarta said, "As we work to be more consumer-centric and capitalize on rising demand in the functional beverage space, this highly strategic acquisition will enable us to leverage PepsiCo's capabilities to both accelerate Rockstar's performance and unlock our ability to expand in the category with existing brands such as Mountain Dew. Over time, we expect to capture our fair share of this fast-growing, highly profitable category and create meaningful new partnerships in the energy space." Rockstar, founded in 2001, produces beverages that are designed for those who lead active lifestyles from athletes to rock stars. Rockstar products are available in over 30 flavors at convenience and grocery outlets in over 30 countries. PepsiCo has had a distribution agreement with Rockstar in North America since 2009. In addition to Rockstar, PepsiCo's energy portfolio includes Mountain Dew's Kickstart, GameFuel, and AMP. Russ Weiner, Rockstar's founder and creator of the world's first 16oz energy drink said, "We have had a strong partnership with PepsiCo for the last decade, and I'm happy to take that to the next level and join forces as one company. PepsiCo shares our competitive spirit and will invest in growing our brand even further.
    [Show full text]
  • Caffeine, Energy Drinks, and Effects on the Body
    Caffeine, Energy Drinks, and Effects on the Body Source 1: "Medicines in My Home: Caffeine and Your Body" by the Food and Drug Administration Caffeine Content in Common Drinks and Foods (University of Washington) Item Item size Caffeine (mg) Coffee 150 ml (5 oz) 60–150 Coffee, decaf 150 ml (5 oz) 2–5 Tea 150 ml (5 oz) 40–80 Hot Cocoa 150 ml (5 oz) 1–8 Chocolate Milk 225 ml 2–7 Jolt Cola 12 oz 100 Josta 12 oz 58 Mountain Dew 12 oz 55 Surge 12 oz 51 Diet Coca Cola 12 oz 45 Coca Cola 12 oz 64 Coca Cola Classic 12 oz 23 Dr. Pepper 12 oz 61 Mello Yellow 12 oz 35 Mr. Pibb 12 oz 27 Pepsi Cola 12 oz 43 7-Up 12 oz 0 COPYRIGHT © 2015 by Vantage Learning. All Rights Reserved. No part of this work may be used, accessed, reproduced or distributed in any form or by any means or stored in a database or any retrieval system, without the prior written permission of Vantage Learning. Caffeine, Energy Drinks, and Effects on the Body Mug Root Beer 12 oz 0 Sprite 12 oz 0 Ben & Jerry's No Fat Coffee 1 cup 85 Fudge Frozen Yogurt Starbucks Coffee Ice Cream 1 cup 40–60 Dannon Coffee Yogurt 8 oz 45 100 Grand Bar 1 bar (43 g) 11.2 Krackel Bar 1 bar (47 g) 8.5 Peanut Butter Cup 1 pack (51 g) 5.6 Kit Kat Bar 1 bar (46 g) 5 Raisinets 10 pieces (10 g) 2.5 Butterfinger Bar 1 bar (61 g) 2.4 Baby Ruth Bar 1 bag (60 g) 2.4 Special Dark Chocolate Bar 1 bar (41 g) 31 Chocolate Brownie 1.25 oz 8 Chocolate Chip Cookie 30 g 3–5 Chocolate Ice Cream 50 g 2–5 Milk Chocolate 1 oz 1–15 Bittersweet Chocolate 1 oz 5–35 Source 3: Excerpt from "CAERS Adverse Events Reports Allegedly Related to 5 Hour Energy" by The Food and Drug Administration http://www.fda.gov/downloads/AboutFDA/CentersOffices/OfficeofFoods/CFSAN/CFSANFOIAElectron icReadingRoom/UCM328270.pdf Received Symptoms Outcomes Date ANAPHYLACTIC SHOCK, LIFE THREATENING, VISITED AN ER, URTICARIA, DYSPNOEA, VISITED A HEALTH CARE PROVIDER, 3/24/2011 LETHARGY, HYPERSOMNIA, OTHER SERIOUS (IMPORTANT MEDICAL ASTHENIA EVENTS) RENAL IMPAIRMENT, FOETAL LIFE THREATENING, CONGENITAL 4/21/2011 DISTRESS SYNDROME ANOMALY COPYRIGHT © 2015 by Vantage Learning.
    [Show full text]
  • Update on Emergency Department Visits Involving Energy Drinks: a Continuing Public Health Concern January 10, 2013
    January 10, 2013 Update on Emergency Department Visits Involving Energy Drinks: A Continuing Public Health Concern Energy drinks are flavored beverages containing high amounts of caffeine and typically other additives, such as vitamins, taurine, IN BRIEF herbal supplements, creatine, sugars, and guarana, a plant product containing concentrated caffeine. These drinks are sold in cans and X The number of emergency bottles and are readily available in grocery stores, vending machines, department (ED) visits convenience stores, and bars and other venues where alcohol is sold. involving energy drinks These beverages provide high doses of caffeine that stimulate the doubled from 10,068 visits in central nervous system and cardiovascular system. The total amount 2007 to 20,783 visits in 2011 of caffeine in a can or bottle of an energy drink varies from about 80 X Among energy drink-related to more than 500 milligrams (mg), compared with about 100 mg in a 1 ED visits, there were more 5-ounce cup of coffee or 50 mg in a 12-ounce cola. Research suggests male patients than female that certain additives may compound the stimulant effects of caffeine. patients; visits doubled from Some types of energy drinks may also contain alcohol, producing 2007 to 2011 for both male a hazardous combination; however, this report focuses only on the and female patients dangerous effects of energy drinks that do not have alcohol. X In each year from 2007 to Although consumed by a range of age groups, energy drinks were 2011, there were more patients originally marketed
    [Show full text]
  • Songs by Title Karaoke Night with the Patman
    Songs By Title Karaoke Night with the Patman Title Versions Title Versions 10 Years 3 Libras Wasteland SC Perfect Circle SI 10,000 Maniacs 3 Of Hearts Because The Night SC Love Is Enough SC Candy Everybody Wants DK 30 Seconds To Mars More Than This SC Kill SC These Are The Days SC 311 Trouble Me SC All Mixed Up SC 100 Proof Aged In Soul Don't Tread On Me SC Somebody's Been Sleeping SC Down SC 10CC Love Song SC I'm Not In Love DK You Wouldn't Believe SC Things We Do For Love SC 38 Special 112 Back Where You Belong SI Come See Me SC Caught Up In You SC Dance With Me SC Hold On Loosely AH It's Over Now SC If I'd Been The One SC Only You SC Rockin' Onto The Night SC Peaches And Cream SC Second Chance SC U Already Know SC Teacher, Teacher SC 12 Gauge Wild Eyed Southern Boys SC Dunkie Butt SC 3LW 1910 Fruitgum Co. No More (Baby I'm A Do Right) SC 1, 2, 3 Redlight SC 3T Simon Says DK Anything SC 1975 Tease Me SC The Sound SI 4 Non Blondes 2 Live Crew What's Up DK Doo Wah Diddy SC 4 P.M. Me So Horny SC Lay Down Your Love SC We Want Some Pussy SC Sukiyaki DK 2 Pac 4 Runner California Love (Original Version) SC Ripples SC Changes SC That Was Him SC Thugz Mansion SC 42nd Street 20 Fingers 42nd Street Song SC Short Dick Man SC We're In The Money SC 3 Doors Down 5 Seconds Of Summer Away From The Sun SC Amnesia SI Be Like That SC She Looks So Perfect SI Behind Those Eyes SC 5 Stairsteps Duck & Run SC Ooh Child SC Here By Me CB 50 Cent Here Without You CB Disco Inferno SC Kryptonite SC If I Can't SC Let Me Go SC In Da Club HT Live For Today SC P.I.M.P.
    [Show full text]
  • Sports Drinks: the Myths Busted August 5, 2012
    Sports drinks: the myths busted August 5, 2012 The Coca-Cola and McDonald's sponsorships for the London Olympics are creating outcry from health advocates, but there's one sponsorship they may be overlooking: Powerade. Powerade, the official drink for athletes at the 2012 Olympic Games (as well as the EUFA 2012), is the sister drink of the other official Olympic drink: Coca-Cola. Is it that surprising? The most common beliefs about sports drinks are that they rehydrate athletes, that all athletes (Olympic or not) can benefit from sports drinks, and that all sports drinks are created equal. Right? Wrong. Reaching for a neon-green Gatorade after your oh-so-grueling spin class may seem like a good idea, but the truth might surprise you. Sports drinks contain electrolytes (mostly potassium and sodium) and sugars to replenish what the body has lost through sweating that water alone can’t replace. The purpose of these beverages is to bring the levels of minerals in your blood closer to their normal levels, so you can continue your workout as if you just started. Sounds great, right? But don’t go reaching for the nearest bottle just yet. Not all sports drinks are created equal, and not every sports drink works the same for every athlete. Most nutritionists agree that sports drinks only become beneficial once your workout extends past 60 minutes. For Olympians, sports drinks might actually do the trick; one study from the University of Bath found that sipping on a carbohydrate-based drink helped athletes’ performances. But that doesn’t mean that drinking water ceases to be essential.
    [Show full text]
  • Mexico Is the Number One Consumer of Coca-Cola in the World, with an Average of 225 Litres Per Person
    Arca. Mexico is the number one Company. consumer of Coca-Cola in the On the whole, the CSD industry in world, with an average of 225 litres Mexico has recently become aware per person; a disproportionate of a consolidation process destined number which has surpassed the not to end, characterised by inventors. The consumption in the mergers and acquisitions amongst USA is “only” 200 litres per person. the main bottlers. The producers WATER & CSD This fizzy drink is considered an have widened their product Embotelladoras Arca essential part of the Mexican portfolio by also offering isotonic Coca-Cola Group people’s diet and can be found even drinks, mineral water, juice-based Monterrey, Mexico where there is no drinking water. drinks and products deriving from >> 4 shrinkwrappers Such trend on the Mexican market milk. Coca Cola Femsa, one of the SMI LSK 35 F is also evident in economical terms main subsidiaries of The Coca-Cola >> conveyor belts as it represents about 11% of Company in the world, operates in the global sales of The Coca Cola this context, as well as important 4 installation. local bottlers such as ARCA, CIMSA, BEPENSA and TIJUANA. The Coca-Cola Company These businesses, in addition to distributes 4 out of the the products from Atlanta, also 5 top beverage brands in produce their own label beverages. the world: Coca-Cola, Diet SMI has, to date, supplied the Coke, Sprite and Fanta. Coca Cola Group with about 300 During 2007, the company secondary packaging machines, a worked with over 400 brands and over 2,600 different third of which is installed in the beverages.
    [Show full text]
  • IPFW Coca Cola Product List
    Brand Family Flavors Coca Cola Classic Barq’s (Root Beer & Red Crème The #1 soft drink in the world with Soda) that refreshing and uplifting cola Fanta (Orange, Grape) taste. Mello Yello Also available in Caffeine-Free Pibb Minute Maid Fruit Drinks Fruit juice drink containing real fruit Coke Zero and natural ingredients that provide No calories or carbs, but same great delicious taste and quality. taste as Coca-Cola Classic! Also available in the Zero line: Cherry FLAVORS: Lemonade, Pink Coke Zero, Sprite Zero, Vault Zero Lemonade, Orangeade, Fruit Punch (Light Cherry Limeade, Light Orangeade only available in 12oz cans) Diet Coke Nestea The #1 diet soft drink with refreshing, A combination of great taste with the authentic cola taste. The freedom to physical restoration of tea. indulge without the calories. Also available in Caffeine-Free and Lime. FLAVORS: Sweet with Lemon, Red Tea with Pomegranate & Passion Fruit Cherry Coke & Cherry Zero Dasani Water Purified water enhanced with minerals Adds a bold, exhilarating taste of for a pure, fresh taste. Cherry to Coca-Cola. (Diet Cherry only available in 12oz. cans) Dasani Flavors: Refreshing taste of Dasani Water with Lemon or Strawberry flavor. POWERade & POWERade Zero (20oz.) Thirst quenching sports drink that Sprite & Sprite Zero replenishes the active body. The leading teen brand. Clean and crisp refreshment. No caffeine. FLAVORS: Mountain Blast, Fruit Punch, Orange, Lemon-Lime, Grape, Strawberry Lemonade Powerade Zero: Mixed Berry, Grape, Fruit Punch Minute Maid 100% Juice Vault 100% Fruit Juice with a name Drinks like a soda, kicks like an consumers trust. (450mL or 10oz.
    [Show full text]