A particular take on property ISSUE ONE

All about your area: A local perspective from Strutt & Parker

pp01-12_&Farnham_Cover_desFIN.indd 3 28/08/2013 11:09 Welcome to &, a magazine showcasing properties in Farnham and giving you a taste of the local area. Strutt & Parker is one of the most diverse property businesses in the UK, and the Farnham office is a focal point for the wide range of departments and services we offer. The residential team specialises in selling a variety of properties across Farnham and the surrounding towns and villages, while Strutt & Parker also provides unrivalled expertise in farming, land management, commercial property, planning and development.

Read on to find out more Page 03 Insight: Strutt & Parker discusses the local market Page 04 First & foremost: the hottest properties and local highlights Page 06 Portfolio: property showcase Page 08 Trends & analysis: expert overview of the national market Page 09 Why Strutt & Parker? Page 10 Why we love Farnham: locals reveal why there’s no place like home Page 11 Find us: local centre highlights

Published on behalf of Strutt & Parker by Sunday sundaypublishing.com. All information and pricing correct at time of going to press.

pp02-03_&Farnham_Intro_desFIN.indd 1 14/08/2013 11:29 INSIGHT

A particular take on property ISSUE ONE

Roger Wade, Partner, explains how our Farnham office brings a wealth of experience to the town’s robust property market

bigger garden, to benefit from our excellent local schools and to have a sensible commute back up to town. ‘A frequent South West Trains service runs from Farnham Station to London Waterloo (about 54 minutes) and by road there is fast access to both the M3 and A3, which run directly into London and to the south coast ferry terminals of Portsmouth and Southampton. London Heathrow Airport is around 45 minutes away. trutt & Parker has been a familiar sight in ‘We are passionate about Farnham, our business and ‘ Farnham since 2007, following the acquisition our clients. We can offer the care and personal attention S of the previously well-established Lane Fox of a small boutique agency but have the national and business. Roger Wade and Richard Banes-Walker (both international coverage our clients require to expose former partners of Lane Fox) have between them more their property to the widest possible audience. than 50 years’ experience of the town and local market. ‘We offer a number of different marketing strategies ‘One of ’s most historic towns, Farnham and work closely with our clients to meet both their is a thriving commercial centre that benefits from requirements and expectations.’ its accessibility to London, the regional centres of Guildford and Reading, and the other local towns of the Blackwater Valley. Surrounded by a number of villages and neighbourhoods, it offers a range of housing styles right across the price spectrum, from traditional townhouses to palatial country homes. ‘The town and its surroundings has a broad mix Noel Murphy of highly regarded independent and state schools, plus the renowned Farnham Sixth Form College and University for the Creative Arts. ‘About 50% of our buyers originate from south- west London. Typically this is young families moving to the country for the first time to find a house with a photography (cover and this page) photography (cover and this page)

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pp02-03_&Farnham_Intro_desFIN.indd 2 21/08/2013 10:14 First & foremost

scenic spot

Deans Knowe, , Surrey A timber-framed country house built c. 1570, which was subject to extension and alteration by Harold Falkner in the 1920s. This family home is full of character, with period features and stunning countryside views. Inevitably there was a lot of interest in Deans Knowe and the new owners are delighted with this rare opportunity to completely renovate and restore the property. £1,100,000 SOLD Contact 01252 821102

A monk’s life

On a peaceful bend of the River Wey lie the ruins of the early 12th-century . It has a rich history: it was the first Cistercian abbey in ; King John and Henry III both visited it; and it was bought by Florence Nightingale’s family in the 19th century. From June to March, visitors can explore the abbey remains and wander around the grounds, both managed by English Heritage, while imagining what life would have been like for the monks here 900 years ago. Entrance is free. english-heritage.org.uk/daysout/properties/ waverley-abbey/

Culture club

It’s all happening at Cultural Centre, from a stand-up comedy club and performances from six resident theatre and dance companies, to lunchtime jazz and the Surrey Guild of Craftsmen selling their wares in the Cellar Bar. There’s plenty for children to do too, from guitar lessons to art classes. Meanwhile adults can catch up on the latest films, plus live and recorded relays from the National Theatre and Glyndebourne. farnhammaltings.com

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pp04-05_&Farnham_F&F_desFIN.indd 1 19/08/2013 13:17 LOCAL ATTRACTIONS

FARNHAM UNCOVERED

Farnham as a settlement dates back to Roman times – remains of a Roman villa and bath have PERIOD been found, along with pottery kilns, on the site of Roman Way. CHARM However, the modern town Littlehanger, Farnham, Surrey began life as a Saxon village Built in 1937, this charming detached house has an abundance Jonny Wilkinson grew up in of character and great potential for Farnham and started his rugby improvement. The property is in a career here. He played junior premier location about half-a-mile level rugby at Farnham Rugby from the mainline station. Our Club with his brother Mark vendor had lived in the house since 1944 and was delighted with the It’s thought that, inspired by the family who bought the property, woods and grounds, JM Barrie knowing they would continue to wrote much of Peter Pan while care and enjoy this home as much staying at Black Lake Cottage as she had. in Farnham £750,000 SOLD Contact 01252 821102

WEDDING BELLES

A dressmaker by trade, Sarah Grieves decided to open her own wedding company after carrying out alterations for other bridal shops. The Ivory Boutique launched in Farnham seven years ago, with a sister shop opening in Winchester in 2011. ‘We specialise in collections from a small number of high-quality designers, including Pronovias, Augusta Jones and San Patrick,’ explains Grieves. She uses words such as ‘feminine, lacy, fl oaty and soft’ – the right vocabulary to describe how every bride would like to feel on her special day. Alongside dresses, must-have accessories such as shoes, veils and tiaras can be found under the same roof. And Grieves, with her deft needle skills, can alter your frock to fi t perfectly. theivoryboutique.co.uk

HIGH SPIRITS For those partial to a good G&T, what better than a shelf groaning under the weight of 30 different bottles in the Nelson Arms Tavern & Fare? Whisky lovers are catered for too, with a separate Scotch corner displaying 15 or more golden single malts. To mop up the spirits, try the Nelson burger with hand-cut chips, slow-roasted leg of lamb, or a beef and horseradish

Austen Flowers (The Ivory Boutique); sandwich with a jug of hot gravy. With its low ceilings and large open fi re, this 16th-century inn in the heart of Farnham is especially cosy in winter, and is currently Cheryl Markosky having its courtyard redeveloped to host long, hot English summer evenings. nelson-arms.co.uk Lulu Locket Photography (Farnham Maltings) WORDS PHOTOGRAPHY

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pp04-05_&Farnham_F&F_desFIN.indd 2 19/08/2013 13:18 Tattingstone, Lower Bourne, Surrey An exciting development of three magnificent five-bedroom family homes by award-winning developer Millgate. Prices from £1,495,000 FOR SALE

Ward Hill House, Rowledge, Surrey A charming attached four-bedroom Edwardian house in the village centre. £815,000 SOLD

Westbourne, Farnham, Surrey This beautifully renovated five-bedroom detached house has fine views towards Rowledge. £750,000 FOR SALE

Pinehaven Cottage, Sandstones, The Sands, Surrey Farnham, Surrey An attached Victorian Set at the end of a private four-bedroom cottage road within 1.5 acres, this in a wonderful rural is a beautifully appointed location next to modern family house Crooksbury Common. with a spacious annexe. £650,000 FOR SALE £1,200,000 FOR SALE

For further details of any of these properties, contact 01252 821102

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pp06-07_&Farnham_Property_desFIN.indd 1 19/08/2013 13:18 PORTFOLIO

Burnt Hill Road, Lower Bourne, Surrey A contemporary four-bedroom detached house in the heart of The Bourne village. £775,000 FOR SALE

Tillswood, , Surrey Set in private one-acre grounds, this detached three-bedroom house has plenty of scope for improvement. £600,000 FOR SALE

St Johns Road, Farnham, Surrey A two-bedroom bungalow which has permission to create a four-bedroom home. Within a short distance of the mainline station. £450,000 FOR SALE

Lickfolds Road, Rowledge, Surrey A well-appointed Edwardian house with farmland views set in the heart of the village. £1,000,000 FOR SALE

Bourne Ryse, Rowledge, Surrey A magnificent new five-bedroom family house close to the village and in 0.6 acres of landscaped gardens. £1,700,000 FOR SALE

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pp06-07_&Farnham_Property_desFIN.indd 2 19/08/2013 13:19 Trends & analysis Strutt & Parker experts reflect on the nationwide property picture Getting stronger he country house market has weathered the worst T of the recession and although last year’s 2% rise in stamp duty did have an impact, James Mackenzie, Head of the Country Department at Strutt & Parker believes that this was a just a blip. ‘People take these things on the chin and move on, Regional particularly when you’re talking growth about buying a family home.’ And while the hard winter of ost considerations, lifestyle Guildford in particular. ‘These key 2012/13 did little to encourage choices, local economic regional centres are seeing more 25% buyers out into the country, C factors and government growth in residential value than of Strutt & Parker Mackenzie believes the market efforts to kick-start the housing their rural counterparts, although vendors outside is making up for lost time. market are creating a complex there are hotspots around the UK London are looking ‘It’s heading back to where it UK residential property picture, where different economic factors to move to smaller should be, with the potential according to Michael Fiddes, Head affect the marketplace,’ says properties to get stronger over the next of Agency at Strutt & Parker. Fiddes. ‘An example is around 12 months.’ ‘There’s definitely been a Aberdeen, where the oil industry Little regional variation exists stimulus at the bottom of the creates a massive number of jobs.’ up to 32% – it’s all about properties and market because of what the A complex market then, prices – but the robust London of London buyers are government’s sought to do for but one in which Strutt & Parker market remains a key driving planning to move to first-time buyers,’ says Fiddes. remains best placed to negotiate, factor, with buyers recognising the country ‘Secondly, while more people with the interests of clients the potential that city budgets are selling up in London and always paramount. have beyond the capital. Equally, benefiting from fantastic value ‘When people are moving international and expat interest Dennis Carrier / Synergy outside of the capital because house, they’re usually dealing remains steady and it’s here that of the large price differential, with their most valuable asset, Strutt & Parker’s relationship buyers are becoming much more something that’s going to have with Christie’s International Real

conscious of the costs such as one of the greatest effects on Estate comes into its own. illustration commuting, property maintenance their lives,’ says Fiddes. ‘Selling ‘Many more international and heating, and education.’ a house is about getting the best buyers are being pushed in our Lifestyle choices, too, are possible deal for the client, but direction,’ explains Mackenzie. resulting in more people living also about helping them on a ‘Our auction house colleagues in an urban or suburban journey. We always endeavour to are also helping introduce Dave Flanagan environment beyond London. look after them and proactively potential sellers to Strutt & That’s been good for Oxford, make things happen, rather than Parker. It’s simply a much bigger

Cambridge, St Albans and merely hoping they’ll happen.’ playing field for us now.’ words

pp08-09_&Local_Comment Why S&P_desFIN.indd 6 22/08/2013 13:48 OVERVIEW

WHY STRUTT & PARKER?

OUR BRAND with more than 200,000 visitors our network of UK offi ces, For more than 125 years, Strutt & to struttandparker.com showcasing your home to more Parker has created a brand that every month. We also have a prospective buyers nationally. A holistic signifi es outstanding results mobile-friendly website and use view delivered through high-quality QR codes and NFC technology to OUR GLOBAL REACH and integrity-rich service. give access to properties on the As the sole UK affi liate of he new research team at go and from any mobile device. Christie’s International Real the company’s London OUR MARKETING EXCELLENCE Estate, we have access to 920 T head offi ce is making its We are committed to constantly OUR NATIONAL NETWORK affi liate offi ces in 41 countries presence felt with vital insights evolving our marketing approach Strutt & Parker’s extensive and worldwide, bringing global into short- and long-term market to ensure that your property is growing network of 50 offi ces buyers to your door. trends. While many industry seen ahead of the rest. Our covers the whole of the UK, from researchers have a narrow focus, dedicated in-house marketing Exeter to Inverness. Our 400+ OUR EXPERTS this department takes a ‘holistic’ and PR team ensures that our sales professionals work as a We offer a total solution approach. approach, keeping abreast of brand and your property is team to help achieve great Our specialist teams include developments across the full range consistently and strongly property results for you. Residential Sales, Lettings, of Strutt & Parker’s interests. represented in every media outlet. Building Surveying & ‘Our work is about OUR BUYERS DATABASE Architecture, Farms & Estates, understanding the markets, OUR ONLINE PRESENCE With 2,000 buyers registering Land Management, Farming, knowing what the trends are, Strutt & Parker has built an with us every month, we have Commercial, Planning, and identifying where the demand industry-leading website more than 26,000 active buyers – Development, Resources & and stock is coming from,’ says for buyers of quality real estate, all of whom are shared across Energy and Professional Services. Stephanie McMahon, Head of Research at Strutt & Parker. But examining statistics is just part of the process. ‘We’re interested in the behaviour of BRINGING BUYERS AND SELLERS TOGETHER buyers and vendors,’ explains Fiona Stewart, Head of Marketing & Communications at Strutt & Parker, McMahon. ‘It’s important to explains why Open House Days are a must understand what’s driving their decision-making.’ Q What is Open House Day? house on a single day. We know that 90 Downsizing, or ‘right-sizing’ A It’s a day when we throw open the per cent of searches start online, but nothing as McMahon calls it, is one of doors of all the houses we’re selling, so that replaces the value of seeing a property for real. the trends currently being tracked prospective buyers have the chance to view Dennis Carrier / Synergy by the team. ‘Outside London, as many properties as they wish, without Q How effective is Open House Day? 25% of our vendors are looking the need to make appointments. We run A We had 700 properties take part in our to move to smaller properties,’ Open House Days twice a year, in the last event, with one in ten receiving offers on she says. ‘And out in the country, spring and autumn. the day, to a value of more than £85 million.

ILLUSTRATION ILLUSTRATION over 80% of people are using The results speak for themselves. their homes for primary use. Q How does it help buyers and sellers? Even in London, that fi gure A Buyers like it because it gives them the Q What do you have to do to get involved? is almost at 55%.’ freedom to see lots of properties on one A You can register to take part online at McMahon is seeing evidence, day. They can plan their own route and struttandparker.com/openday or with your fi nally, of movement in the it’s really time effi cient. They also like the local Strutt & Parker offi ce. Once you’ve Dave Flanagan mortgage market: ‘It’s becoming a opportunity to meet vendors. From a seller’s provided your details, you’ll receive little bit more accessible for some perspective, you’ve got a lot of prospective a registration card. You can then view

WORDS buyers, so that’s a positive sign.’ buyers coming through the door to see your as many houses on the day as you wish.

pp08-09_&Local_Comment Why S&P_desFIN.indd 7 22/08/2013 09:53 ‘I was born in Farnham and have lived here all my life. It’s a lovely market town with great schools and just a short journey into London. I know a lot of people who own local businesses and we all make an effort to help each other. There’s a friendly community here – the tennis club, for example, is a particular favourite for my wife. Martin Fisher, owner, Farnham Bathrooms Why we love Farnham ‘The main thing I love What makes the town such a special place to about Farnham is its proximity to everywhere work and live? We ask a few local residents else – in my line of work that’s very useful. I really like the Georgian town and the feel of the area, which is aided by all the ‘I was born here and greenery and so much we’re fortunate to have open countryside to a thriving business in walk in – the heart of this lovely Ponds and Alice Holt old town. Farnham is forest are two particular a wonderful place, with favourite spots.’ its heritage, independent Sally Wright, shops, fantastic pubs owner, Sally Wright and restaurants – all Refurbishments surrounded by beautiful Noel Murphy

countryside.’ Robert Goodridge, owner, John Goodridge

‘I bought my workshop

in 2007 and we moved PHOTOGRAPHY ‘Farnham is the best of from London to Farnham both worlds – a beautiful shortly after. It’s a lovely Georgian town set in Georgian market town. It’s glorious countryside big enough to have all the yet only 40 miles from things you need, like great Maps Illustrated

London, plus it has a schools and pubs, but great cosmopolitan mix small enough for a friendly of people.’ sense of community.’ Dale Mitchell, owner, Nick Benwell, owner,

The Right House Phoenix Green Garage ILLUSTRATION

10 &Farnham

pp10-11_&Farnham_We Love_Map NO FLAP_desFIN.indd 1 28/08/2013 10:01 FIND US

S&P

Strutt & Parker Farnham 37 Downing Street Farnham GU9 7PH Tel: 01252 821102 [email protected] Noel Murphy

Strutt & Parker network and services

Strutt & Parker Farnham is part of a Farming – our specialist agricultural advisers Resources & Energy – we help clients seize

PHOTOGRAPHY national network with 50 offices around work with farmers and landowners to help the opportunities and manage the risks that the UK, including 10 offices in central manage their land and increase profitability. energy issues present. London. As sole UK affiliate of Christie’s International Real Estate, we also work Land Management – we offer advice to Commercial Property – our highly successful with a network of 920 affiliate offices estate and land owners managing thousands commercial team provides forward-thinking in 41 countries around the globe. of acres with diverse business interests. advice across all commercial property sectors. Maps Illustrated

To complement our Residential Sales Valuation & Enfranchisement Services – Planning & Development – we advise on team, we offer clients a complete service from property valuations to client support planning strategy and submit applications for with experts across a wide range on planning processes, we offer many clients, as well as advising on development

ILLUSTRATION of disciplines, including: specialist property services. value and selling land with consent.

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pp10-11_&Farnham_We Love_Map NO FLAP_desFIN.indd 2 28/08/2013 12:04 Farnham London 37 Downing Street Ten offices in central London Farnham GU9 7PH Visit struttandparker.com for Tel: 01252 821102 details

Guildford Somerset House 222 High Street Guildford GU1 3JD Tel: 01483 306 565

Haslemere 18 High Street GU27 2HJ Tel: 01428 661077

Odiham 82 High Street Odiham RG29 1LP Tel: 01256 702892

To visit the Farnham office homepage, simply hover your phone over struttandparker.com the QR code (right).

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