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Read daily by leading decision-makers, influential opinion-formers and sports enthusiasts from around the world “The world of sport lives in a fast moving world where instant, regular and accurate information is ever more important. Increasingly people rely on the most relevant web-sites. insidethegames meets all the criteria as an essential provider of all the most up to date news in a user-friendly way.” Sir Craig Reedie, Member of IOC Executive Board and Member of London 2012 Board

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subscribers and website • Over 15,000 subscribers in 230 countries and territories In 2013, Klout named readership includes: • A visitor a second at peak times insidethegames as the 6th most • Record figures of over 3 million page impressions and influential Olympics website in the more than 300,000 unique visitors during the London world behind the IOC, USOC, London 2012, Sochi 2014 • The Olympic Family. 2012 Olympic and Paralympic Games • Up to 2 million page impressions a month and NBC Olympics. insidethegames has a link on the • Additional Stakeholders – organisers • Up to 265,000 unique visitors per month BBC website, opening us up to in of other multi-sport events including • 6/10 PageRank excess of 15 million additional the Commonwealth Games, the Asian • Alex.com shows we have five times the traffic of our views each day. Games and the Pan American Games, nearest competitor Government agencies and leading politicians, sports and event marketing companies. Leading News Organisations • The Youth Market – we gave unrivalled coverage of the inaugural Summer insidethegames is regularly quoted in, amongst others: Youth Olympic Games in Singapore in 2010 as well as the inaugural Innsbruck 2012 Winter Youth Olympic Financial Times, AFP, Associated ABC, Al Jazeera, BBC, Canal+, Games. insidethegames also provides Press, Press Association, The Times, CBCTV, CNBC, ESPN, Eurosport, unbeatable coverage of the 2018 Fox Sports, France2, Globo, Chicago Tribune, El Globo, Youth Olympic Games bid race. NBC, Shanghai Media Group, The Times of India, USA Today, Sky News, Sky Sports, ZDF, • The general public and proud Moscow Times, El Mundo, Sydney Russia Today Olympic enthusiasts. Morning Herald, New York Times insidethegames communicates news stories from the Olympic Movement as they happen, insidethegames is a free to all website so all users can see all content around the clock, to all four whether they subscribe to the e-alert or just visit as and when to corners of the globe. Europe catch up on the latest Olympic and Paralympic news. North Visits by continent Subscription to insidethegames is free and user-friendly to ensure America Asia users return time and again. = Europe 63.66% = Asia = 7.78% Africa The man on the street can, and does, read us at any time for free. = North America 20.17% South America =Africa 1.16% Oceania = South America 2.89% = Oceania 4.34%

insidethegames has over 12,000 followers on Twitter (@insidethegames) making it Twitter’s highest ranked The insidethegames e-alert is delivered into over 15,000 email in boxes Olympic website. All our news stories are tweeted once a day, 7 days a week, 52 weeks of the year. and our tweets are regularly read and retweeted, and insidethegames appears on almost 400 Twitter lists. The insidethegames e-alert has a consistent average open-rate of between 30-35%. insidethegames has a dedicated Facebook page with over 14,000 likers (www.facebook.com/ insidethegames). All our news stories are posted on our insidethegames reaches: Facebook page. • the IOC members • all 205 National Olympic Committees • all 33 Olympic sports International Federations The insidethegames LinkedIn group has nearly 2,000 • most National Federations members. With a summary of the week’s top stories • the general public and regular discussion posts; it’s a great way to keep in the loop with the world of Olympic news.

“insidethegames is the No.1 place to go to for Olympic news. It is fresh, informative and tells the truth. It is absolutely essential for us in the organizing committee that we know what is going on. I read my e-notification and the website every day. Duncan Mackay is one of the best Olympic journalists I know.” Igor Stolyarov, VP Sochi 2014 Organizing Committee, Marketing, Communications, Press Operations, Licensing, Brand, Games Look, Internet, Ticketing “I think insidethegames is a really good site. It gets across the borders of so many different sports, and it has such a wide range of writing. I think it’s a really great concept. I also like the new look, which is very professional.”

Dame Kelly Holmes, Double Olympic Gold Medallist

Duncan Mackay David Owen Mike Rowbottom Editor Chief columnist Chief feature writer Britain’s best connected David Owen is a former sports editor of the Mike Rowbottom, one of Britain’s most talented Olympic journalist Financial Times. In 25 years as a journalist, he sportswriters, has covered the last five Summer During the 16 years he worked at has had a hand in covering four football World and four Winter Olympics for The Independent The Guardian and The Observer he Cups, two Summer Olympics, a G7 Summit and and now writes for insidethegames. regularly broke a number of major general elections in three different countries. He contributes regularly to the IAAF Diamond exclusive stories. He also reported on the landmark 2001, 2005, 2009 and 2011 League website, BA High Life magazine and Rowing and International Olympic Committee Sessions and conducts regular Mackay’s ground-breaking stories were recognised when he was Regatta, the official British Rowing magazine. He co-authored interviews with world sports leaders ranging from UEFA head Olympic silver medallist Roger Black’s biography How Long’s the voted the British Sports Journalist of the Year in 2004 and in the Michel Platini to IOC President Jacques Rogge. same year, won the Sports News Story of the Year. In 2010 Course? he was named as British Sports Internet Writer of the Year Tom Degun In 2010 he wrote Usain Bolt: Fast As Lightning. In 2011 he wrote (2009) by the Sports Journalists’ Association. Reporter Foul Play – the Dark Arts of Cheating In Sports. His impeccable contacts within the Olympic Movement were Tom Degun, who graduated from the University A recent assessment of him by the Sports Journalists’ brilliantly demonstrated when in 2005, on the morning of of Bedfordshire with a BA First Class honours Association observed: “His well-balanced and gentle work is the vote to decide which city would host the 2012 Olympics, degree in Sport, Media and Culture, is a widely admired by colleagues and athletes alike. His work at The he was the only British journalist to predict correctly that reporter and the Paralympics correspondent for Independent included a highly regarded weekly column that London would beat Paris. insidethegames. took a humorous look at sport.” Rowbottom has also written for the Daily Mail, The Times, The Observer and The Guardian. Mackay was also the only journalist to carry the Olympic Torch Degun’s interview with Jamaican sprint sensation Usain Bolt when it passed through London on its way to Beijing in April resulted in his highly acclaimed first article for insidethegames, Emily Goddard 2008. a blog titled: “Up close and personal with the world’s fastest Subeditor and reporter man”. Mackay regularly appears on Sky News, BBC News 24, BBC World, As well as being subeditor, Emily Goddard Sky Sports News, BBC Radio 5, talkSPORT and CNBC as well as Since joining insidethegames, Degun has covered a large variety is the winter sports correspondent for several other radio and television stations around the world, of major global sporting events including the Commonwealth insidethegames. She also dedicates including NBC and CBS. He has written several books, including Games, Pan American Games, the Summer and Winter Youth her time to reporting on her other key the highly critically-acclaimed Running Scared: How Athletics Lost Olympic Games, the IPC World Athletics Championships and sports, which include gymnastics, its Innocence, Linford Christie, The History of the Olympics and London 2012. equestrian, hockey and judo. Goddard China Gold: China’s Quest for Global Power and Olympic Glory. Degun has established a reputation for his outstanding has broken a number of exclusives, has interviewed leading reporting and acutely-observed style of writing while he has figures in sport administration and has reported on location Mackay has attended five Summer and four Winter Olympic from world-class sporting events across the globe. Games. broken a number of exclusives that have captured the attention of the Olympic and Paralympic Movements. To contact insidethegames to discuss any of our sponsorship and advertising opportunities in detail, please call or email:

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