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Attractions Management Issue 2 2011 Attractionswww.attractionsmanagement.com management MFC(- H))'(( Attractionswww.attractionsmanagement.com management MFC(- H))'(( ;fZkfiN_f <og\i`\eZ\ 9\XgXikf]k_\X[m\ekli\ =LCC;FD< :FG<IE@:LJ MJ ;`i\ZkfiIfY\ik=`id_f]\i[\jZi`Y\j GfcXe[ËjÔijkjZ`\eZ\Z\eki\ =C8KJ:I<<E N?@:?JPJK<DJ?FLC; FG<I8KFIJ:?FFJ<6 DLJ<LDF=C@M<IGFFC K_\nfic[ËjÔijkeXk`feXcZ`kp dlj\ldgi\gXi\jkffg\e Read Attractions Management online: www.attractionsmanagement.com/digital follow us on twitter @attractionsmag K?<D<G8IBJsJ:@<E:<:<EKI<JsQFFJ8HL8I@LDJsDLJ<LDJ?<I@K8><sK<:?EFCF>Ps;<JK@E8K@FEJs<OGFJsN8K<IG8IBJsM@J@KFI8KKI8:K@FEJs>8CC<I@<Js<EK<IK8@ED<EK transcend space and imagination THRILLING OVER 70 6D MOTION INSTALLATIONS SIMULATOR RIDE AROUND THE WORLD LARGEST GROWING LIBRARY OF FILMS BEST REVENUE GENERATOR 2030 PIE-IX BLV | MONTREAL | CANADA | + 1 514 354 8999 | WW.TRIO-TECH.COM ATTRACTIONS MANAGEMENT EDITOR’S LETTER PHOTO: LIAM DANIELS PHOTO: FINDING NEW MODELS ON THE COVER: Doctor Who Experience, p36 he global recession has driven operators to look further afi eld for growth, prompting them to be more creative in identifying development and partnership READER SERVICES T opportunities. The recession has also inspired operators to SUBSCRIPTIONS be more outward-looking in their approach and we’re seeing Denise Gildea +44 (0)1462 471930 an acceleration in the number of projects that involve inter- CIRCULATION MANAGER national collaboration. Michael Emmerson +44 (0)1462 471932 From theme parks and museums to science centres and EDITORIAL TEAM art galleries – operators are attacking opportunities with MANAGING EDITOR gusto and it’s a process that’s gathering momentum. There have always been global attractions brands, but it’s been a select group, involv- Kathleen Whyman +44 (0)1462 471918 ing operators of the scale of Disney and Universal. Now the opportunity to grow’s being EDITOR taken up by national- and regional-scale attractions which couldn’t have considered it a Liz Terry +44 (0)1462 431385 few years ago, but which have the profi le to make the transition to the world stage. NEWSDESK Some months ago, Tim Smit told Attractions Management he was in talks for the Tom Walker +44 (0)1462 471917 development of sites overseas and now it looks likely an Eden Project will open in Pete Hayman +44 (0)1462 471931 China. It’s conceivable that this compelling attraction could transfer to most cultures Martin Nash +44 (0)1462 471933 and, with minimal adjustment and with the right funding, become a global operation. ADVERTISING TEAM “The industry is entering a new phase where PUBLISHER Julie Badrick +44 (0)1462 471919 operators can play with scale, location and ADVERTISING SALES the business model to extend their reach” John Challinor +44 (0)1582 607970 If the recession has prompted operators to broaden their horizons in terms of fi nding Jan Williams +44 (0)1462 471909 business opportunities, it’s also inspired the creation of new business models when it ATTRACTIONS RECRUITMENT comes to the development of the facilities. Annie Lovell +44 (0)1462 471901 We’re seeing an increasingly diverse range of new facility types, from temporary and ADVERTISING PRODUCTION relocatable, to shared, refurbished and repurposed – there’s no longer a ‘one size fi ts Ed Gallagher +44 (0)1462 431385 all approach’, it’s more a question of getting creative and fi nding a solution which is appropriate to the situation and the nature of the operation. WEB TEAM And with the real estate costs being so pivotal to the success of any attraction, solu- INTERNET tions which keep these to a minimum are far more likely to succeed. Michael Paramore +44 (0)1462 471926 Compare the timescale and costs involved with building a theme park on a green- Dean Fox +44 (0)1462 471900 fi eld site to those of taking over an existing business with the infrastructure already Tim Nash +44 (0)1462 471917 in place. In Florida, Merlin Entertainments is turning the old Cypress Gardens into a Emma Harris +44 (0)1462 471921 Legoland – a great deal of the infrastructure is in place and the economics of buying FUN-KIT.NET/MUSEUM-KIT.NET the failed business and speeding up the development process, make the project viable PRODUCT SEARCH ENGINE in a way that would not have been possible with a new-build. Martin Nash +44 (0)1462 471933 So the industry is entering a new phase where operators can play with scale, loca- tion and the business model to extend their reach. If the essence of a brand can be DESIGN captured and a compelling experience built around it and scaled for the business Andy Bundy +44 (0)1462 471924 opportunity which exists, then the opportunities are enormous. FINANCE Sue Davis +44 (0)1395 519318 Liz Terry, editor, [email protected] Denise Gildea +44 (0)1462 471930 Rebekah Scott +44 (0)1462 471930 THE LEISURE MEDIA COMPANY PUBLISHES The Leisure Media Company Ltd, Portmill House, Portmill Lane, Hitchin, Hertfordshire SG5 1DJ UK Tel: +44 (0)1462 431385 Fax: +44 (0)1462 433909 e-mail: [email protected] ATTRACTIONS MANAGEMENT IS THE OFFICIAL MAGAZINE OF SUPPORTED BY www.attractionsmanagement.com © Cybertrek 2011 AM 2 2011 ©cybertrek 2011 Read Attractions Management online attractionsmanagement.com/digital 5 ATTRACTIONS MANAGEMENT IN THIS ISSUE ISSUE 2 2011 26 Planetariums: 36 Design project profi le: Copernicus Science Centre Doctor Who Experience 5 Editor’s letter The science centre’s 16m domed plan- The cult sci-fi tv show has been brought 8 Museum news etarium opens in May. Sky-Skan’s Glenn to life in this interactive show experience 10 BALPPA news Smith describes the company’s work in and exhibition. Creators Sarner reveal designing a cutting-edge system how they used theatrical tricks to trans- 12 Heritage news port visitors into the Doctor’s universe 14 Theme park news Project preview: 16 28 Zoo news Museum of Liverpool 40 Analysis: 18 Waterpark news The world’s fi rst national city museum Integrated Resorts 19 Gallery news opens in July. Director Janet Dugdale Imaginvest’s Emmanuel Mongon 20 Science centre news explains its aim and how it’s using the investigates how Singapore’s two new people’s stories to convey its signifi - integrated resorts aim to transform the 22 Profi le: cance globally throughout history country into a leisure destination Robert Firmhofer The director of Poland’s fi rst science 32 Interview: 44 New opening: centre, Copernicus, talks about the Andrew Lee Peppa Pig World venue’s plans as host of Ecsite in May IAAPA Asia Pacifi c’s executive director Paulton Park in the UK’s new theme park and how the site has become a symbol describes his plans for the association offer targets children under six with its of modernisation for the country and its expo in June in Sentosa lively recreation of the hit cartoon 6 Read Attractions Management online attractionsmanagement.com/digital AM 2 2011 ©cybertrek 2011 ISSUE 2 2011 DIGITAL MAGAZINE: See Attractions Management online: attractionsmanagement.com/digital TODAY’S NEWS AND JOBS: For the latest opportunities in the attractions industry, plus global market news, check out our daily website: www.attractionsmanagement.com or sign up for e-news on www.leisuresubs.com ATTENTION 46 India: 60 3D/4D/5D: BUYERS! Bollywood bonanza or Fulldome versus fl at screen Wherever you are slumdog millionaire? Can a fl at screen compete with the in the world, fi nd Advice from industry experts in light of impact of a dome or is content suffering? suppliers 24/7 India’s growing attractions industry We ask the experts for their thoughts using Attractions Management’s dedicated leisure 50 Multimedia and AV: 68 Ticketing: search engine: www.fun-kit.net Technology time line At the touch of a button Kevin Murphy looks at the history of mul- Operators can control much more than SUBSCRIBE: timedia and AV and where it’s heading just ticketing with the latest technologi- Be a part of the bigger picture and cal offers available for attractions subscribe to Attractions Management. 56 fun-kit.net: To sign up, call: +44 (0)1462 471915 Multimedia and AV focus 72 Waterparks: A round up of some of the latest prod- New wave BUYERS’ GUIDE: ucts available for the industry Waterpark suppliers are increasingly For suppliers of products and inventive as visitors seek more adrenalin- services in the worldwide attractions 58 Occupational hazard: fueled rides and thrilling surf offers industry, turn to page 76 Politics on the menu Advice on how to operate your venue 76 Buyers’ guide when the president and fi rst lady drop in Suppliers of attractions products AM 2 2011 ©cybertrek 2011 Read Attractions Management online attractionsmanagement.com/digital 7 Dlj\ldE\nj Jd`k_jfe`XeXd\e[j LJ)+,dED88?:gcXej 8iZ_`k\ZkeXd\[]fiM8nfibj KFDN8CB<I KFDN8CB<I The Smithsonian Institution has revised Amanda Levete Architects its plans for the creation of a US$245m (AL_A) has been appointed €170m, £150m) National Museum of African to lead the Exhibition Road American History and Culture (NMAAHC). scheme at London’s Victoria The architectural amendments to the and Albert (V&A) Museum, plans have been introduced to secure the following an international approval of the National Capital Planning contest. The London-based Commission, after concerns about traf- practice held off six other fic disruption during the building process short listed entries for the aired in September 2010. project, which is to include The 315,000sq ft (29,000sq m) museum the creation of new galleries will be dedicated to charting the history of and a public courtyard for the black American people.
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