Lecture Course

Santa Reparata International School of Art Course Syllabus

Semester Course Course Title: Industry Course Number: ARTH 260 Credits: 3, Contact Hours: 45

1. COURSE DESCRIPTION This course utilizes the Italian fashion industry as a model whereby students are introduced to the different workings and interrelationships of the fashion business. Students explore 's fashion industry by looking closely at textile design and accessories, haute couture and prêt a porter. The course focuses on how trends are evaluated, how fabrics are selected and how final products find their way from the drawing board to the clothing racks of department stores and to the runways of the world's most prestigious fashion cities.

2. CONTENT INTRODUCTION The history of Italian fashion will be an important component of the course: from the high fashion in during the 50’s to the birth of the Italian fashion industry in and the ready-to-wear in . Students will also learn about the life and careers of the most relevant designers of the century: Valentino, Armani, Ferragamo, Gucci and Cavalli along with others will be studied.

The course is structured in order to familiarize students with the fashion industry and will be structured as follows: • In class lectures, video sessions and group critiques, reading assignments, essays and tests and in class creative projects. • Out-of-class visits to museums, exhibitions, fairs, studios and stores to enrich students knowledge and personal opinions on the “real” side of fashion industry.

3. COURSE RATIONALE This course is for students that are interested in fashion, Italian style and creativity and is designed for students that want to have a clear overview about the job of a fashion designer. Students will also learn about a designer's role in a fashion company as well as study technical aspects of the manufacturing of a fashion collection. Students that choose this course should be interested in analyzing the fashion industry and open to trying creative projects in order to better understand the different steps in organizing a collection.

4. PRE-REQUISITES There are no pre-requisites for this course, though an artistic background is helpful.

5. GOALS AND OBJECTIVES At the end of this course students will have a general understanding of the fashion industry and a good knowledge of world renowned designer’s styles. Students will know how to plan a collection from start to finish and understand all technical aspects that lead up to the final sample and production. They will also organize a fashion show that constitutes a major aspect of their final project.

6. REQUIRED TEXTS AND MATERIALS Students will be provided with hands-out, this is the list of used books for this course: • Fashion, Italian Style, Valerie Steele. • Fashion, the century of Designers, Charlotte Steeling • Moda in Italia, Editoriale Domus. • C 20th Fashion, L.Watson, Carlton • Portfolio Presentation For Fashion Designers, Linda Twain, Fairchild. • Museo Salvatore Ferragamo-Shoes and Famous Feet, Leonardo Arte. Plus infos from other sources Supplies list: Students should purchase the following supplies: notebook, glue stick, scissors, pen, pencil, eraser, pencil sharpener; colored paper and other materials for final project.

7. GRADING POLICY AND EVALUATION PROCEDURE Your final grade will be based on the following percentages: 20% Home work and creative projects 20% Mid-Term critique 20% Classroom participation and attendance. 25% Final project 15% Special project ( i.e.: portfolio, on-site sketch or photo, transfer photo)

Following grading system will be observed: A Excellent 4.0 (grade points awarded) 95% percentage of 100% A- 3.7, (90% to 94%) B+ 3.3 (87% to 89%) B Above Average 3.0 (83% to 86%) B- 2.7 (80% to 82%) C+ 2.3 (77% to 80%) C Average 2.0 (73% to 76%) C- 1.7 (70% to 72%) D Below Average 1.0 (60% to 69%) F Failure 0.0 (59% and below) W Withdrawal 0.0

8. EXAMS There are a Mid-term and a Final Exam for this course. No make-ups are admitted for the exams and the dates of the exams CANNOT be changed for any reason. If a student is absent for the mid-term exam the final grade will be lowered of one full letter grade, if a student misses the Final exam the final grade will be “F”. Late work: Assignments and projects must be turned in on time, students turning in late projects will receive a penalty of 5 points ( half letter grade) for each day the assignment is late. In evaluating creative projects and exams it will be taken into consideration the fashion awareness, creativity, effort, class participation, and group critiques. Mid-term and final exam will be structured as follows: Mid-term: test Final: test plus presentation of final projects * Critiques are friendly group discussion of each student's course work. They allow you to see your own work though the eyes of your peers and instructor, and also encourage you to develop critical insights about your work and the work of others.

9. ATTENDANCE AND BEHAVIOR POLICY Students may miss up to 2 classes with no penalty to their grade. Students who miss 3 classes will have their grade lowered by one letter grade for each additional absence. For example, if you have an “A” in this class and you are absent 3 times you will receive a “B” in the course. If you are absent more than 4 times you will receive an “F” on your transcript. • Tardiness: After 20 minutes into class time, students are considered absent. • Students who leave 20 minutes before class time ends will be considered absent. • Excused absences require a doctor’s note or a written note from the Director. • Arriving in class unprepared to work is considered an unexcused absence. • The use of cellular phones is prohibited during class time. Students are expected to participate in class, act responsibly, and behave properly while on the school premises. Classrooms are to be left in order and clean. Students must take care of equipment and materials and promptly report any damage and/or loss.

Behaviour Policy: A correct, active and responsible participation is strictly recommended. Students are required to behave properly within the school premises. Classrooms are to be left in order and clean. Students must take care of available equipment and materials and promptly report any damage and loss.

10. SAMPLE COURSE CALENDAR

Jan.17 Introduction to the course. Fashion walking tour

Jan.19,23 Importance of Italian fashion in the historical outline of fashion. Basic terminology Projection of: video of R.Cavalli

Jan.25, Special video : Viktor & Rolf Movie: “ The behind the scene of a Fashion Company

Friday 27: Visit to the Fashion Fair Pitti Filati and Market Exhibition Vintage Selection (Cost 20 Euro)tbc

Jan.30,Feb.1 How to plan a collection: trend forecast, fashion fairs, mood page, color cards, etc. Projection of: videos of market analysis and 90’s shows

Feb.6,8 Lecture: Milan: the birth and rise of p.a.p. Focus on Armani,Versace and Ferre'. Modern Fashion: analyze the job of a fashion designer.

Feb.14 Visit to the Pitti Place: Gallery of Costume (10 euro-Free admission with Museum Card)

Feb.16,21 Lecture: Lecture: The birth of the Italian fashion Industry: Florence. Special focus on Gb. Giorgini and Emilio Pucci

Feb.23: The textile traditions and fashion districts. Prato textile district

*24-25 February special trip to Milan to attend Italian fashion week ( TBC)

Feb28: Review for midterm exam

Mar.1: Mid term exam

- Spring Break – 2-11 March -

Mar.13,15 Lecture: High Fashion,Rome meets Hollywood. Special focus on the Fontana sisters, Valentino and Capucci . Projection of the movie “Valentino:The last Emperor”

Mar.20 Lecture: the importance of accessories in the success of Italian fashion and in modern industry.

Mar.22: Visit to the Ferragamo Museum

Mar.27,29 Lecture: The importance of Menswear, how did it start. Special Focus on Brioni New direction in Italian fashion from Rome and Florence to Milan Projection of: video of menswear fashion shows

Apr.3,5 Work on Final project :SRISA Fashion show

Apr.10 Visit to the Roberto Capucci Museum

Apr.12,17: Work on Final project:SRISA Fashion show

Apr.20: SRISA Fashion Show!! (tbc)

Apr.24: Review for Final Exam

Apr.26 :Final Exam: test

11. DISCLAIMER This Syllabus may be amended as the course proceeds. You will be notified if changes are made.

Note: All visits and trips need to be confirmed and schedule may change according to museums and studios availability.