Oilers Entertainment Group Opens a Spectacular New, Multi-Use Facility in Edmonton

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Oilers Entertainment Group Opens a Spectacular New, Multi-Use Facility in Edmonton ROGERS PLACE Oilers Entertainment Group Opens A Spectacular New, Multi-Use Facility In Edmonton SEPTEMBER 19-25, 2016 SPECIAL ADVERTISING SECTION ❘ street & smith’s sporTSBUSINESS JOURNAL 1A 1A SPECIAL ADVERTISING SECTION ❘ street & smith’s sporTSBUSINESS JOURNAL SEPTEMBER 19-25, 2016 ROGERS PLACE ROGERS PLACE Rogers Place is a fitting centrepiece for our vibrant, Northern city. Sparking a $5 billion revitalization in the heart of our community, this exciting new facility is a symbol of what progressive thinking, great partnerships and innovation can achieve. Edmonton’s future is bold and exciting just like Rogers Place. Rogersplace.com EDMONTON CELEBRATES 2A SPECIAL ADVERTISING SECTION ❘ street & smith’s sporTSBUSINESS JOURNAL SEPTEMBER 19-25, 2016 ROGERS PLACE ROGERS PLACE Rogers Place is a fitting centrepiece for our vibrant, Northern city. Sparking a $5 billion revitalization in the heart of our community, this exciting new facility is a symbol of what progressive thinking, great partnerships and innovation can achieve. Edmonton’s future is bold and exciting just like Rogers Place. Rogersplace.com EDMONTON CELEBRATES SEPTEMBER 19-25, 2016 SPECIAL ADVERTISING SECTION ❘ street & smith’s sporTSBUSINESS JOURNAL 3A ROGERS PLACE Rogers Place story Rogers Place is not only a state-of-the-art arena for the NHL Edmonton Oilers, but also an architectural centerpiece for the city, with the capability to host a wide range of entertainment and sports events and retail spaces. It’s a word that aptly describes both the majesty of since June 2014. there is nothing typical about this state-of-the-art facility. RogersSTUNNING Place and the new arena’s effect as a catalyst for “Daryl had an amazing vision,” Nicholson said. “He’s “When you compare it to the more typical arena you’ve the revitalization of Edmonton. met and exceeded it in a very short amount of time. had in Edmonton for many years, that has served us well Rogers Place is a case study in the power of partnership People don’t realize what they’re going to be walking into. for many years, this is a new beast,” Daviss said. “This has between the private and public sectors. Edmonton’s city There’s everything you can imagine and it’s done very first such a different feel to it. Just walking through the facility. council approved the arena deal on May 15, 2013, but class. When Ice District is completed in 2020, it will be four It’s open, there’s natural light; there are wide corridors and the seeds of Rogers Place were sown some five years years after the opening of Rogers Place. LA Live is a high ceilings. I don’t think there’s a square corner in the before, when a group of Edmonton community and spectacular spot, but they got where they are today in place. It’s all curvilinear. It’s a very sweeping, open, business leaders recommended a new arena, if built, 14 years.” enticing type of design.” should be located downtown to spark revitalization of the Nicholson had a staff of 107 when he assumed his new The contrast between the new arena and Edmonton’s core of the city. role. In a year’s time, that number has grown to include old Rexall Place will be striking for fans. That same year, in 2008, Daryl Katz bought the more than 1,600 including full- and part-time workers, “When you go to Rexall, unless you’re in a seating area, Edmonton Oilers and expressed his desire to build the along with contractors. you can’t see the bowl,” Daviss said. “From Rogers Place, storied hockey franchise a new home in downtown “It’s been one heck of a ride,” Nicholson said. “Like in one of the features is that when you do choose to go to Edmonton, one that would also transform the city and anything, a hockey team or a business, we’ve hired great the mezzanine or the concourse between periods, or break serve as a stimulus for future development. The partnership people.” for a concert, you’ll still have a view of the bowl. You can between Oilers Entertainment Group (OEG) and the City of Rick Daviss, executive director of the downtown arena still see what’s going on. You can hear the crowd. You’re still Edmonton helped make that vision become a reality. project for the City of Edmonton, has been working on this part of it even though you may not be in your seat.” The overall project cost of $613.7 million included the project for six years and has a bit of advice for first-time Bob Black, OEG chief project development officer, arena, Winter Garden, Downtown Community Arena, light visitors to Rogers Place. visited more than 40 facilities across North America and rail transit connection, pedestrian corridor and the land. “As you come up from the main entrance into Ford Hall, Europe prior to construction of Rogers Place. The exhaustive The city owns both the arena and the property it is situated that view when you get to the top of the stairs or the top of tour of venues was designed to ensure that this new crown on and none of the funding sources for Rogers Place or the the escalator looking at the main entrance to Rogers Place jewel in Edmonton would be second to none upon its related developments will increase municipal taxes. will be spectacular. Right from the moment you set foot in completion. Bob Nicholson, formerly the president of Hockey that building, you know it’s a special place.” “That process started in 2008, and I think one of the real Canada, was named last year to serve as CEO of Oilers From the innovative entry points to sweeping roof lines hallmarks of success of this facility is the level of time and Entertainment Group, having served as OEG vice chair you’ll first notice, everything else that follows makes it clear effort that was invested into learning everything we could 4A SPECIAL ADVERTISING SECTION ❘ street & smith’s sporTSBUSINESS JOURNAL SEPTEMBER 19-25, 2016 Bleed:10.875 in Trim:10.625 in Safety:10.125 in ROGERS PLACE An awe-inspiring facility made for fans. Introducing Rogers Place, a state-of-the-art, one-of-a-kind fan experience. Bleed:14.25 in Safety:13.5 in Trim:14 in SEPTEMBER 19-25, 2016 SPECIAL ADVERTISING SECTION ❘ street & smith’s sporTSBUSINESS JOURNAL 5A © NHL 2016. All Rights Reserved. © Rogers Communications Inc. 2016. ROG_16_M_0099_FP_SB.indd 1 9/9/16 6:07 PM PRODUCTION NOTES APPROVALS BY DATE IMAGES ARE HIGH RES Studio Client: ROGERS Art Director: ANDREW SCHULER Project: WORLD CUP HOCKEY OOH Copywriter: NONE Retoucher Docket: ROG 16 0099 Print Mgr: CHERIE RUDY/RACHEL JUNKER Client Code: NONE Client Serv: SHAYAN HAK Proofreader Built At: 100% Output At: 100% Colour: 4C Print Mgr. Scale: 1 IN = 1 IN Fonts: TT SLUG OTF, TED NEXT, FRUTIGER LT STD Title: AN AWE-INSPIRING FACILITY MADE FOR FANS. V.O.: 10.625 IN X 14 IN Trim: 10.625 IN X 14 IN Art Director Pubs: SPORTS BUSINESS Safety: 10.125 IN X 13.5 IN Bleed: 10.875 IN X 14.25 IN Copywriter Date: 9-9-2016 2:24 PM Creative Dir. Region/Layer Code: Artist: PREPRESS Typesetting: Optic Nerve AD NUMBER/COMPONENT: LASER% Acct. Mgmt. This advertisement prepared by PUBLICIS NONE Client ROG_16_M_0099_FP_SB REVs PDF CYAN, MAGENTA, YELLOW, BLACK DUE DATE: SEPT 9 1 WARNING: This proof is delivered on the condition that it be carefully inspected before going any further in the production cycle. Optic Nerve’s responsibility is limited to making corrections and/or replacing defective les. This le may not be reduced, enlarged or changed in any manner without obtaining written approval from The Publicis Group of Companies. [REF: TO-A] NOTE: For emergency inquiries outside our normal business hours, including statutory holidays (M-F, 9:00am-10:00pm EST), please direct emails to [email protected] ROGERS PLACE The bowl features the largest HD scoreboard in the NHL and an open design that allows fans to stay connected to the game wherever they are in the facility. learn from the successes of other facilities and, indeed, the most enhanced distributed antenna WiFi systems that Place. Even with so many spectacular and diverse fan shortcomings of other facilities,” Black said. “Not only were current technology for arenas allows.” spaces throughout the building, that sense of connection we anxious to learn about the sports facilities themselves, WiFi is available in all clubs, concourses and the seating remains omnipresent. we also took a deep dive into sports and entertainment bowl, and a Rogers Place app was created to further “People’s tastes have changed over the years regarding districts to ensure we did everything within our reasonable enhance the fan experience. The biggest technological what they want out of the fan experience. Now, they want capacity to learn every good lesson we could. That was marvel comes in the form of the largest high-definition to mingle and they want to do business and they want to something I think will bear out in terms of the quality of this center-ice scoreboard in the NHL. Measuring 46 feet wide, create relationships and share the experience,” Darrington facility.” 46 feet deep and 36 feet high, the massive scoreboard said. “The Chairman’s Club, for 60 customers, on ice level When it came to the arena itself, one of the guiding weighs an incredible 90,000 pounds. will be amazing and those folks will be able to see the principles involved connectivity on multiple levels.
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