Oilers Entertainment Group Opens a Spectacular New, Multi-Use Facility in Edmonton

Oilers Entertainment Group Opens A Spectacular New, Multi-Use Facility In Edmonton

September 19-25, 2016 special advertising section ❘ street & smith’s sportsbusiness journal 1A 1A special advertising section ❘ street & smith’s sportsbusiness journal September 19-25, 2016 rogers place rogers place

Rogers Place is a fitting centrepiece for our vibrant, Northern city. Sparking a $5 billion revitalization in the heart of our community, this exciting new facility is a symbol of what progressive thinking, great partnerships and innovation can achieve.

Edmonton’s future is bold and exciting just like Rogers Place. Rogersplace.com EDMONTON CELEBRATES

2A special advertising section ❘ street & smith’s sportsbusiness journal September 19-25, 2016 rogers place rogers place

Edmonton’s future is bold and exciting just like Rogers Place. Rogersplace.com EDMONTON CELEBRATES

September 19-25, 2016 special advertising section ❘ street & smith’s sportsbusiness journal 3A rogers place

Rogers Place story

Rogers Place is not only a state-of-the-art arena for the NHL Edmonton Oilers, but also an architectural centerpiece for the city, with the capability to host a wide range of entertainment and sports events and retail spaces.

It’s a word that aptly describes both the majesty of since June 2014. there is nothing typical about this state-of-the-art facility. RogersSTUNNING Place and the new arena’s effect as a catalyst for “Daryl had an amazing vision,” Nicholson said. “He’s “When you compare it to the more typical arena you’ve the revitalization of Edmonton. met and exceeded it in a very short amount of time. had in Edmonton for many years, that has served us well Rogers Place is a case study in the power of partnership People don’t realize what they’re going to be walking into. for many years, this is a new beast,” Daviss said. “This has between the private and public sectors. Edmonton’s city There’s everything you can imagine and it’s done very first such a different feel to it. Just walking through the facility. council approved the arena deal on May 15, 2013, but class. When Ice District is completed in 2020, it will be four It’s open, there’s natural light; there are wide corridors and the seeds of Rogers Place were sown some five years years after the opening of Rogers Place. LA Live is a high ceilings. I don’t think there’s a square corner in the before, when a group of Edmonton community and spectacular spot, but they got where they are today in place. It’s all curvilinear. It’s a very sweeping, open, business leaders recommended a new arena, if built, 14 years.” enticing type of design.” should be located downtown to spark revitalization of the Nicholson had a staff of 107 when he assumed his new The contrast between the new arena and Edmonton’s core of the city. role. In a year’s time, that number has grown to include old Rexall Place will be striking for fans. That same year, in 2008, Daryl Katz bought the more than 1,600 including full- and part-time workers, “When you go to Rexall, unless you’re in a seating area, Edmonton Oilers and expressed his desire to build the along with contractors. you can’t see the bowl,” Daviss said. “From Rogers Place, storied hockey franchise a new home in downtown “It’s been one heck of a ride,” Nicholson said. “Like in one of the features is that when you do choose to go to Edmonton, one that would also transform the city and anything, a hockey team or a business, we’ve hired great the mezzanine or the concourse between periods, or break serve as a stimulus for future development. The partnership people.” for a concert, you’ll still have a view of the bowl. You can between Oilers Entertainment Group (OEG) and the City of Rick Daviss, executive director of the downtown arena still see what’s going on. You can hear the crowd. You’re still Edmonton helped make that vision become a reality. project for the City of Edmonton, has been working on this part of it even though you may not be in your seat.” The overall project cost of $613.7 million included the project for six years and has a bit of advice for first-time Bob Black, OEG chief project development officer, arena, Winter Garden, Downtown Community Arena, light visitors to Rogers Place. visited more than 40 facilities across North America and rail transit connection, pedestrian corridor and the land. “As you come up from the main entrance into Ford Hall, Europe prior to construction of Rogers Place. The exhaustive The city owns both the arena and the property it is situated that view when you get to the top of the stairs or the top of tour of venues was designed to ensure that this new crown on and none of the funding sources for Rogers Place or the the escalator looking at the main entrance to Rogers Place jewel in Edmonton would be second to none upon its related developments will increase municipal taxes. will be spectacular. Right from the moment you set foot in completion. Bob Nicholson, formerly the president of Hockey that building, you know it’s a special place.” “That process started in 2008, and I think one of the real Canada, was named last year to serve as CEO of Oilers From the innovative entry points to sweeping roof lines hallmarks of success of this facility is the level of time and Entertainment Group, having served as OEG vice chair you’ll first notice, everything else that follows makes it clear effort that was invested into learning everything we could

4A special advertising section ❘ street & smith’s sportsbusiness journal September 19-25, 2016 Bleed:10.875 in Trim:10.625 in Safety:10.125 in

rogers place

An awe-inspiring facility made for fans.

Introducing Rogers Place, a state-of-the-art, one-of-a-kind fan experience. Bleed:14.25 in Safety:13.5 in Trim:14 in

ROG_16_M_0099_FP_SB.indd 1 9/9/16 6:07 PM

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The bowl features the largest HD scoreboard in the NHL and an open design that allows fans to stay connected to the game wherever they are in the facility. learn from the successes of other facilities and, indeed, the most enhanced distributed antenna WiFi systems that Place. Even with so many spectacular and diverse fan shortcomings of other facilities,” Black said. “Not only were current technology for arenas allows.” spaces throughout the building, that sense of connection we anxious to learn about the sports facilities themselves, WiFi is available in all clubs, concourses and the seating remains omnipresent. we also took a deep dive into sports and entertainment bowl, and a Rogers Place app was created to further “People’s tastes have changed over the years regarding districts to ensure we did everything within our reasonable enhance the fan experience. The biggest technological what they want out of the fan experience. Now, they want capacity to learn every good lesson we could. That was marvel comes in the form of the largest high-definition to mingle and they want to do business and they want to something I think will bear out in terms of the quality of this center-ice scoreboard in the NHL. Measuring 46 feet wide, create relationships and share the experience,” Darrington facility.” 46 feet deep and 36 feet high, the massive scoreboard said. “The Chairman’s Club, for 60 customers, on ice level When it came to the arena itself, one of the guiding weighs an incredible 90,000 pounds. will be amazing and those folks will be able to see the principles involved connectivity on multiple levels. Simply “We have tremendous capacity with our center house Oilers as they leave and enter the ice, going on and off for put, no matter where you are in Rogers Place, you’ll always scoreboard, which is the largest fully-HD board in the NHL or games. On top of that, we’ve got the Stage End Club. In be connected to the event. NBA,” Black said. “I think that leaves us in a position where it the east end of the building, there’s a Sportsnet lounge, “Technology is a big part of that,” Black said. “We have is, by definition, the largest in the world. We have great which is a true sports bar experience, and above that, the 1,250 monitors throughout the facility. That will ensure that ribbon board capacity and a tremendous number of Sky Lounge will stay open after some of our marquee fans, no matter where they are in the concourses of the other digital monitors throughout the arena area facilities, games to create a post-game experience.” building, are within viewing distance of monitors that will including two other major LCD boards – one on the exterior Through his many site evaluations and feedback from keep them connected to the event on the floor. The fact of Ford Hall, the old Winter Garden, and one on the interior. the fan base, Black knew it would be essential to have that our naming rights sponsor is also our technology We’ve just got a tremendous amount of capacity to drive what he calls “mix and mingle” locations on every level of partner is a tremendous opportunity to ensure that we programming and to connect with our fans.” the building. have leading edge technology throughout the building. The design process placed a premium on allowing “There was a tremendous appetite for spaces, whatever “Rogers has been deeply invested throughout the fans to connect with one another, according to Susan the price point on the ticket, where people could business design process to ensure such outcomes as us having the Darrington, vice president and general manager of Rogers and social network without losing touch with the event,” he

New dining and entertainment areas feature sleek design, multiple seating or standing options and constant connection to the game on center ice.

6A special advertising section ❘ street & smith’s sportsbusiness journal September 19-25, 2016 rogers place

Ford Hall, which will be open to the public and is one of the first spaces Edmonton fans will see, The bowl converts easily to a world-class entertainment venue suitable for top musical and is a preview of the grand design that awaits inside. theatrical performances. said. “When we designed the bowl, we were cautious, not Katz’s guiding aspiration for this project was no less than There is a prevailing sense of pride on the part of only to create an open bowl, but to create those great literally to build the finest arena in the world. I’m extremely Edmontonians, along with a palpable sense of new energy spaces for mixing and mingling.” proud to say I’m confident we’ve done just that. I recognize and enthusiasm surrounding what has become one of the Rogers Place also boasts the largest loge level of any that’s a big statement, but it’s one I am confident will bear city’s most identifiable landmarks. It’s not only the arena. arena in North America and offers various dining options out when people get into this facility and experience all it When locals and visitors come to experience all that the that can include a more intimate choice in theater boxes. has to offer.” new downtown has to offer, they’ll be astounded by what is “The Theatre Boxes are a special premium experience,” known as the Ice District. As Canada’s largest mixed-use Darrington said. “There is comfortable, spacious seating for Edmonton’s Renaissance is Realized sports and entertainment district, the district has 25 acres of four, like what you’d get at a concert hall or Broadway vibrant activity that will include a public plaza, community theater, and a buffet and drink service for fans. It’s a truly Rogers Place now stands as the NHL’s first LEED Silver- rink, casino, luxury hotels, condominiums, cinemas, spectacular product, along with our loge tables, that over- certified arena in Canada. The gleaming $480 million restaurants and boutiques, along with the largest office look the ice. The Theatre Boxes are on the east end, where facility and new home of the Oilers also serves as the towers in the city, including the 66-story Stantec Tower. With the club is. Around the ring of the horseshoe, on two levels, anchor of downtown Edmonton’s rebirth. That was an Rogers Place serving as the Ice District’s anchor, the future are the loge ledge and loge tables, which also seat four.” integral part of the project and part of Katz’s vision from of the city has arrived. Nothing was spared in terms of preparation and the start. The process of getting there wasn’t always easy, Daviss noted that investment in Edmonton soared after execution before Rogers Place opened its doors to the but a spirit of compromise helped make this a truly joint the announcement that Rogers Place was headed down- public in September. After an open house free to the project between the city and OEG. town. Interest came from across North America and even public on Sept. 10, the arena welcomed a sold-out crowd “Both Daryl and city council saw what a new arena off the continent. at a Keith Urban concert six days later. Rogers Place was could do or a solid arena might be able to do in our down- “We went from having the occasional crane in our then booked for 29 of 31 days in October when its major town if done right,” Daviss said. “It was seen as much more downtown every several years,” he said. “to last summer tenants – the Oilers and Oil Kings – settle in for their than an arena, but as a catalyst for revitalizing our down- when we had 32 cranes and a renewed level of inaugural seasons of play there in the NHL and CHL, town. The Oilers know their fan base, they know concerts confidence in our downtown. This is during a supposed respectively. As Black was visiting all those facilities in and they know how to seek ways to optimize the fan economic slow down. With oil prices where they’re at and far-flung places such as Los Angeles, Denver, Kansas City experience. We left that to them. We focused more on the people being very cautious, Edmonton’s downtown is on a and Europe, he believed the deep investment of time public nature of the building and how we could work roll. The level of excitement and the level of investment is and energy would pay off for Edmonton. together and make sure the arena was being incorporated unprecedented.” “We were anxious to take the lessons that had been into downtown, rather than just being built downtown. Much of the surrounding development is ongoing, but learned in those other developments and take the model “Ultimately, that brought us to the same point. Once we as the end of the journey arrived for Rogers Place, Black to a new level,” Black said. “I think that is an important had a design, once we had a budget established, we’ve was asked to reflect on the accomplishment and the element of what we’ve been focused on, because Daryl been able to work shoulder to shoulder.” power of partnership. CONTINUED ON PAGE 10A

Keeping the Oilers in Edmonton When Daryl Katz purchased the Edmonton Edmonton. His addition could be a harbinger of Oilers in 2008, he knew if the legendary franchise things to come for the Oilers, who play in the was going to remain a part of the city for the NHL’s smallest market and in front of arguably the long term that a new state-of-the-art arena most passionate fans in the league. would be required. “Once the players see what we have to offer “It had to happen,” OEG CEO Bob Nicholson them in the arena, in condos very close and all said less than two weeks before Rogers Place the other amenities, the team will get better and opened its doors to the public in September. it will give us an opportunity to continue to recruit “The old coliseum, the Rexall building, was a some of the free agents that are so important.” great building, but it had seen better days. More He added, “Oilers fans are passionate and importantly, in the NHL, you need a different busi- we are fortunate to have them cheer for the ness model today. For a Canadian team, we team. They love their team. We haven’t been to wanted to be able to compete for Cups and the playoffs for 10 years and we’re totally sold recruit for players.” out. The sky is the limit here. We’ve got one of the Rogers Place is already paying dividends for best players on the planet in Connor McDavid.” the franchise. The Oilers made a huge splash this In addition to McDavid and Lucic, the Oilers summer in signing high-profile free agent Milan now have long-term sustainability in Edmonton, Lucic to a seven-year contract, reportedly worth thanks to Rogers Place, and a real chance to $42 million. Nicholson said Lucic had several add a sixth Stanley Cup championship to their The opening of Rogers Place means the Oilers, who have called Edmonton home for more than 40 years, will be part of the city far into the future. offers, but ultimately decided to come to trophy case in the near future.

September 19-25, 2016 special advertising section ❘ street & smith’s sportsbusiness journal 7A rogers place Rogers Activates Sponsorship Using Interactive Technology and Premium Spaces With the Oilers taking the ice for their inaugural season them behind the scenes in preparation for game day. at Rogers Place, the future has arrived and it’s clear that Beyond these interactive experiences, the Sportsnet fans will experience those games in ways they never have Club is a uniquely-branded two-level club located behind before. the goal line just above the lower bowl. It features two “Our sponsorship of the Oilers gave us an opportunity to full-service bars, pillars that light up when the Oilers score, further develop our relationship with Oilers Entertainment amazing views of live hockey on the ice, and coverage of Group from both a sports and business perspective,” said other NHL games on multiple screens inside, ensuring fans Dale Hooper, Chief Brand Officer, Rogers. “Our partnership are always at the heart of the action in the arena. entails brand and advertising, signage, in-bowl and Navigating around the concourses in the state-of-the-art in-game applications, in addition to being the presenting facility and all it has to offer will be easy with the Rogers sponsor of the Oilers television broadcasts, website and Place app, which assists with ticketing, wayfinding as well mobile app. Sportsnet is also the regional broadcaster of as food and beverage options. Exclusive experiences will the Oilers games.” also be available for Rogers customers as part of the Rogers is not only the naming rights sponsor of Rogers GamePlus™ component of the app. With this feature, fans Place in Edmonton but also the arena’s technology who log in with their Rogers account can redeem points for partner. behind-the-scenes tours, ice level photo opportunities, “There are a number of innovations within the arena that skate and warm-up viewings, mascot and alumni meet- will enhance the fan experience on site, from the mobile app powered by Rogers Wi-Fi and the GamePlus™ and-greets, autographed merchandise, and tickets to experiences to the augmented reality kiosks and the upcoming games. Sportsnet Club,” said Hooper. “The fact that the journey of each visitor has been Rogers has invested in three different concourse loca- considered from the moment they arrive on-site to the tions for fans to interact with the Oilers in an immersive way. moment they take their seats is a testament to the efforts of Rogers’ virtual reality kiosk allows fans to get a 3D, close-up The Rogers NHL GameCentre LIVE™ Virtual Autograph kiosk all the partners to ensure fans can fully experience all that version of the action on the ice. allows fans to get a customized selfie with Connor McDavid Rogers Place has to offer,” Hooper said. “We are proud to signed and sent to them immediately via SMS or email. unveil our suite of fan activities as well as technology and Then, the Meet-A-Player augmented reality kiosk allows fans enterprise solutions that will deliver a customized, engag- While the impact of Rogers will be palpable inside the to ask McDavid a series of questions with real-time ing, and innovative experience to visitors at Rogers Place.” arena, the company is also committed to investing in the responses. And finally, fans can enjoy a guided virtual Bob Black, Oilers Entertainment Group chief project community and supporting the revitalization of Edmonton. reality tour of Rogers Place hosted by McDavid as he takes development officer, noted that having Rogers not only on “From a sports standpoint, our sponsorship of the Oilers the name of the arena but as technology partner will result and commitment to growing the game at a grassroots in Rogers Place having leading-end technology throughout level through our player sponsorships and Rogers Home- the building town Hockey will continue to be an area of focus as we “Rogers has been deeply invested throughout the connect Canadians to their passion for live sporting events and sports content,” Hooper said. “We believe Rogers design process to ensure such outcomes as us having the Place will be a catalyst for growth in Edmonton, and will most enhanced distributed antenna Wi-Fi systems that draw spectators from around the world to this state-of-the current technology for arenas allows,” Black said. art arena.” Rogers Place delivers robust technology as one of the The company’s impact will also extend throughout the most connected arenas in North America. Rogers brought province given the naming rights agreement. Over the together the best-in-class technology partners to deliver an past decade, Rogers has invested $1 billion in its Alberta exciting experience in this facility. Among the innovations, network to keep consumers and businesses connected to state-of-the-art Wi-Fi was designed and built to support a what matters. full arena of up to 20,000 guests, and it’s the first Wi-Fi The arena now stands as an anchor for the renewal of system in Canada to embed antennas seamlessly into Edmonton and catalyst for future growth throughout an railings. Additionally, Rogers invested $5 million in its entire region. It’s just the latest chapter in the company’s Distributed Antennae System (DAS) to give every customer transformational history of delivering the best technology in Rogers Place, regardless of carrier, the best cellular the world has to offer to Canadians. coverage possible. Plus, Rogers’s IPTV Digital Signage Rogers Place is a game-changer for venues in this System is connecting more than 1,200 screens throughout country and will be an example of how technology Rogers’ interactive installations include a virtual autograph the venue that can be updated in real-time so fans have continues to change and develop so that fans can be booth where fans can get a digital autograph from their access to the most current information on site from what’s connected to the live events and content they want at favorite player. available at concessions to upcoming events. anytime, anywhere.

8A special advertising section ❘ street & smith’s sportsbusiness journal September 19-25, 2016 rogers place Aramark Brings Local Flavor to Rogers Place Aramark’s food and beverage team Whyte Ave Bistro, Alberta Smoked and at Rogers Place will have close to 1,000 104th Ave Edmonton Eats, and know that associates bringing the food and local food and produce will be a big part beverage experience to life for of Aramark’s offerings. Edmonton’s passionate hockey fans on “From the outset, we committed to game night. And the food will feature a creating a menu and dining environment distinct local flavor. that is reflective of Edmonton and “For the past two years, we’ve been Alberta,” Birdwell said. “We’ve not only collaborating with Oilers Entertainment named dining concepts, concessions Group to design a fresh, innovative dining stands and menu items after local land- experience at Rogers Place that show- marks and neighborhoods, but we’re also cases the distinctive tastes and flavors of working with local suppliers and farmers Edmonton and Alberta,” said Alison to incorporate their products into our Birdwell, Aramark Sports & Entertainment recipes.” regional vice president. “The Rogers Place Birdwell noted that with modern cook- menu will offer something for everyone – ing equipment, more kitchen space and from fan favorites to signature sandwiches, the latest culinary amenities, the Rogers such as the Bobby Nick’s Burger.” Center dining program would be unlike The signature burger, which was any other that Edmonton Oilers fans have created by and named after Oilers experienced. Entertainment Group CEO Bob Nicholson, “We’re excited to be partnering with features an Alberta beef patty, topped Oilers Entertainment Group to create a with cheddar cheese, smoked bacon, unique dining experience at Rogers lettuce, tomato and signature sauce. Place,” Birdwell said. “The dining Concession stands will evoke the experience is an integral component of history of Edmonton and its surrounding the overall game day experience and we neighborhoods. Fans can enjoy the fare intend to take arena dining in Edmonton at locations that include River City Market, to the next level.” SAMPLE THE MENU River City Bison Burger - Provolone cheese, smoked bacon, tomato jam, mustard Roast Alberta Prime Rib Sandwich - Horseradish cream, house blend brined pickles Smoked Brisket Sandwich - House smoked brisket, cole slaw, mustard BBQ sauce The Stack - Brisket, pulled pork, slaw, BBQ sauce Whyte Ave Perogy Dog - Mini potato and cheese perogies, sour cream, bacon, Aramark is bringing a diverse menu to Rogers Place that incorporates local cuisine such as green onion River City Bison Burgers, Whyte Ave Perogy Dogs and Potato Tottine, pictured here.

ICON Venue Group Helps Rogers Place Become Reality

Rogers Place is the NHL’s first LEED Silver- District developments. certified arena in Canada and reaching “Once the negotiations were complete, that precedent provided a unique set of everyone started with a clean slate and CONGRATULATIONS TO OILERS challenges and rewards. made the commitment to move this ENTERTAINMENT GROUP ON THE ICON Venue Group, the leading owner’s project forward without bringing along OPENING OF ROGERS PLACE. representative firm in the sports and baggage from the past,” Vaillant said. “It entertainment industry, was instrumental in was incredible how the public and private helping Rogers Place become a reality. parties came together to acknow- ledge Aramark is proud to be your partner. ICON helped merge the shared vision of one another’s objectives and find ways to Oilers Entertainment Group (OEG) and the make this a true partnership. I think every- We are excited to deliver a world-class City of Edmonton and ensured all project one realized, early on, that a focus on the hospitality and dining experience, objectives were achieved. partnership would create a positive result showcasing the diverse and distinctive “Edmonton adopted a sustainable for the stakeholders and the residents of tastes and flavors of Edmonton. building policy that requires all city Edmonton.” buildings to be LEED Silver certified at a The power of that partnership produced, minimum,” said Dan Vaillant, ICON senior not only a world-class facility in Rogers vice president. “We knew this arena would Place, but also spurred the complete have to rise to the challenge of that certifi- revitalization of downtown Edmonton. ICON cation level and everyone on the project has played an integral role in creating a team was on board from the very begin- lasting legacy for the city and its residents. ning. It took an integrated approach and a “I think what I’m most proud of is the commitment from the entire team to fact that, ultimately, Rogers Place has, as ensure that even the smallest decisions promised, already had an incredible, were being made with sustainability in transformational effect on downtown mind. Sometimes, the sustainable choice Edmonton,” Vaillant said. “People often isn’t the most cost effective, so it was chal- question whether an arena can truly act lenging to balance budget constraints.” as a catalyst for new development and As project executive, Vaillant helped revitalization. In fact, when the agreement shepherd OEG and city officials through a was signed, I don’t think anyone realized challenging master agreement process, just how quickly the impact of this project one that ensured that both public and would be felt in the downtown core. Ice private interests were met with the creation District is well underway and is going to of Rogers Place and its surrounding Ice be fantastic.”

September 19-25, 2016 special advertising section ❘ street & smith’s sportsbusiness journal 9A rogers place

STUNNING CONTINUED FROM PAGE 7A

HOK’s Innovation on Full Display “I find myself reflecting right now on the contributions of so many that have got us to this point,” he said. “Our in Design of Rogers Place partnership with the City of Edmonton has turned out to be phenomenal. We had rocky moments during the negotiations of the master agreements for the arena funding, but since we achieved that master agreement, we’ve worked in a cohesive partnership with the City of Edmonton in completing the design and construction of the facility. They have proven to be an absolutely excellent partner.” Daviss echoed those sentiments when assessing the entire scope of the project. “They’ve invested $2.7 billion into the area,” Daviss said. “We’re getting an immediate return on that. The Katz group stepped up and put their money where their mouth was. That took the financial fear out of a lot of people’s minds. They were able to focus on, ‘Wow, look what this is doing.’ Look at the investments. We have a JW Marriott next door. We’ve got the tallest building in Canada outside of Toronto (Stantec Tower). It’s just, ‘Wow, this is really having an impact on Edmonton.’ We can show this building off to anyone in the world right now. It’s arguably the finest arena in the world and it’s right here.” The initial sense of pride and excitement will only serve as a prelude to an improved future for the City of Edmonton. “I think the legacy that will be left is, we’ve got a new In addition to creating the only LEED Silver-certified NHL arena in Canada, HOK focused on designing a unique game experience downtown,” Daviss said. “It’s going to have a vibrant enter- for fans and making Rogers Place a destination facility that attracts visitors to downtown. tainment area. With the taxes and the revenues being generated from the new development that’s occurring in our There is only one LEED Silver-certified NHL arena in all of Edmonton, was quick to credit HOK for its work on Rogers downtown, we’re building a new infrastructure. We’re adding Canada. Rogers Place, located in the heart of a revitalized Place, which now serves as the city’s most identifiable new parks, widening sidewalks; we’re doing major sewer downtown Edmonton, is unique in that sense and on so landmark and a catalyst for future growth. many other levels, due to the innovative architectural work “Kudos to HOK,” Daviss said. “They have certainly raised upgrades. We’ve got more parks going in the downtown. of HOK. the bar in terms of arena design. This is going to be a very The legacy is not just Rogers Place. The legacy is all of the “It’s incredibly rewarding, particularly considering the special place. It is not just an arena. This is a place to go.” public amenities and improved infrastructure that’s going to unique challenges associated with the climate,” said Ryan The same could be said for the city as a whole, with be here for Edmontonians to enjoy for years to come.” Gedney, HOK vice president and senior project designer. Edmonton’s ongoing transformation taking place around its With Rogers Place serving as the catalyst for $5 billion of “We’re committed to designing sustainable buildings and, state-of-the-art, 18,500-seat facility. After meetings with city construction coming to downtown, the transformation of an in this case, we also had the opportunity to influence the and province tourism officials, Daviss said downtown entire city is being realized and it will change the way in development of operational strategies for energy conser- Edmonton has already become a destination site. which the world sees Edmonton. vation, waste, etc., to ensure the arena wasn’t just built sus- “The arena district has dominated all of their discussions “In terms of the legacy of this facility, I think this is truly a tainably, but that it operates sustainably, as well.” when they’re going out and looking at bringing in festivals, Rogers Place, and the surrounding development in the turning point for the City of Edmonton, the city Daryl Katz concerts and tours,” he said. “Rogers Place has become Ice District, will create a lasting legacy for years to come, grew up in and has a special affinity for,” Black said. “Rogers the number one topic of discussion.” but the physical layout introduced immediate complexity Place is not only an absolutely incredible facility, but it has during the design process. For HOK’s part, it is a point of pride that the company already proven to be an anchor that will drive an unprece- “We faced some unique urban design challenges as played such an integral role in helping transform Edmon- dented level of private sector revitalization of our downtown we looked to connect the arena site and the Ice District ton. History will reflect that the city’s renaissance began core.” with Rogers Place. site, which were separated by a major thoroughfare,” Ged- Black added, “With Ice District, which is rapidly being “Rogers Place is a catalytic project that will help create ney said. “Our approach – to create a bridge spanning the constructed outside of Rogers Place, we’re truly seeing a a more active and vibrant Edmonton,” Gedney said. “I two sites – resulted in the Winter Garden, the most iconic transformation that we’ll look back on five or 10 years from design element of the arena. I think the specific challenges believe the project’s legacy will be rooted in connecting now, once we get the subsequent phases undertaken, and and opportunities because of the site constraints, develop- and enhancing a very rich and diverse urban core; build- it will have been a blur. We’ll look back on it with a tremen- ment strategy and climate made this a very interesting ing and evolving a wonderfully diverse live, work and play and impactful project from start to finish.” community; and solidifying Edmonton as one of the best dous level of pride because we’ve been involved in some- Rick Daviss, executive director of the arena project for cities in the world.” thing that is truly historic in our city.”

CONGRATULATIONS to the Oilers Entertainment Group and the City of Edmonton on the opening of Rogers Place Chris Lamberth +1 424 298 4611 chris.lamberth@hok.com hok.com Image courtesy of Ice District JV

10A special advertising section ❘ street & smith’s sportsbusiness journal September 19-25, 2016 rogers place PCL Delivers for Rogers Place and Edmonton Build it and they will come

In the case of Rogers Place and PCL, the construction manager for the downtown arena project, the building process took 30 months from start to finish. What began in March 2014 has now concluded and folks will be showing up in droves at the gleaming $480 million state-of-the-art facility in downtown Edmonton. PCL, a local construction company and the largest contracting organization in Canada, was hired to prepare the guaranteed maximum price (GMP) for the project. PCL was awarded the job after presenting a GMP that was on budget and accepted by the City of Edmonton and the Katz Group in early 2014. “It was exciting for PCL Edmonton to be part of a project that was a catalyst for growth and transforming the city’s downtown core,” said Mike Staines, operations manager at PCL Construction Management. “Being awarded a project of this magnitude and scope in Edmonton, the home of PCL’s North American headquarters, is something we’re very proud of.” Staines noted that 9,500 people went through full orientation during the 30-month project and more than 4,000 completed the visitor orientation. At any given time, as many as 1,250 construction workers were on site and helping to build the world-class facility that seats 18,500. “PCL has run a tight site and has assisted us consider- On time and on budget, PCL delivered an arena reflecting the modern vision of both Edmonton and its NHL home team. ably in delivering this project on time and on budget,” said “Throughout the project we saw Edmonton and Oilers pride America to better understand all the components involved Bob Black, chief project development officer for Oilers every day, so it was exciting for everyone involved in the in constructing them,” Staines said. “We leaned on the Entertainment Group. “We’ve had a tremendous level of project to start to be able to envision what the finished experience of other PCL teams that have already con- close interaction with PCL to ensure that, while the final bowl, which would eventually be home to Oilers games, structed similar types of facilities, such as Staples Center in throes of the construction process have been ongoing, our concerts and many other events, would look like.” Los Angeles, Air Canada Centre in Toronto, Canadian Tire personnel have been in there testing the facility.” As Edmonton’s most identifiable landmark was being Centre in Ottawa, MTS Centre in Winnipeg and BMO Field in For Staines and PCL employees, the challenge of build- erected, the eyes of an entire city were on PCL as it worked Toronto.” ing so many unique spaces throughout the building pro- to complete the crown jewel of the new downtown district. As PCL reached the end of its two and a half-year jour- duced its own blend of rewards. There are a wide variety of That made this project different from others PCL has done ney of construction on Rogers Place, Staines reflected on premium options and spaces in Rogers Place and the the accomplishment and what he was most proud of, in the past. complexity of construction was a hallmark of the process. considering the legacy it will leave for the city where the “This project was significant for the community and, “Each area of the building had a different set of company’s headquarters resides. from start to finish, everyone was watching,” Staines said. specifications and each had a unique element,” Staines Said Staines, “The team effort that went into bringing the “We’re used to constructing complex buildings, but this one said. “One area that was rewarding was construction of the city and Katz Group’s vision to life; successfully completing was really watched and analyzed. Being in the spotlight bowl. Constructing the roof above the bowl included criti- a project of this size is not possible without team effort and and feeling the excitement was rewarding in a very cal lifts to move the steel into place. The final box truss lift is collaboration. All the partners involved in the project different way. The feedback from the local community has a milestone that sticks out in my mind as it signified struc- worked closely from inception to completion to construct also been supportive throughout the project.” tural steel completion.” what is now a gem in our city’s downtown core. Building While Rogers Place proved to be a unique undertaking It was at that critical point when the vision of Rogers Rogers Place would not have been possible without the for PCL, the company’s extensive experience in building Place began to become a reality. dedication of all the project partners and trades men and other high-profile facilities helped it meet the challenge of women who worked on the project. Each and every single “Once structural steel was complete, it gave you an building the NHL’s first LEED Silver-certified arena in Canada. person who worked on the project played an integral role idea of what the finished building would look like as the “PCL traveled to a number of facilities throughout North in its success.” nature of the bowl became apparent,” Staines said. Take the Tour PCL provides a tour of Rogers Place that reveals the Scotiabank Suites Level service and a private concourse. In front of the PCL loge many splendors of this 18,500-seat facility. The various Above the Main Concourse, the Suites Level includes tables, the PCL loge ledge offers additional seating levels and distinctive aspects of each speak to the both the Scotiabank Suites and Theatre Boxes. The options for fans. The cushioned barstools with backrests complexity of construction and PCL’s ability to deliver a Scotiabank Suites seat 12 to 15 people, while the Theatre and footrests give patrons both a casual and comfort- world-class arena on time and on budget. Boxes provide the same private comfort and premium able feel while enjoying an event. meal service, but on a smaller scale (seating between Ford Hall four to six people). Upper Concourse For many, this is where they’ll first enter the venue. The Upper Concourse provides a space for those Overstretching 104 Avenue, Ford Hall is a public space PCL Loge Level seated in the upper bowl to access for food, beverage, that is open to all patrons — including those without The PCL Loge seating has quickly become one of the retail and washrooms. This relieves congestion from an event tickets — providing an area for fans to come most anticipated hospitality products at Rogers Place. alternative common concourse, providing fans with the together in celebration of the Oilers, Oil Kings or their Two tiers of semi-circular tables allow groups of four to ease and comfort to wander, explore food options and favorite artists performing at Rogers Place. enjoy a more social setting, while still enjoying premium mix and mingle within this space.

Main Concourse Sportsnet Club After entering the gates through Ford Hall, fans will The Sportsnet Club is a two-level club sitting directly come to the Main Concourse level. This level plays host above the lower bowl on the East end of the building. It to the main food and beverage options, retail and wash- provides a similar social space as a sports bar, but with rooms for fans seated in the lower bowl. The open an enhanced, all-inclusive food and beverage service. concept allows every fan to continue to feel a part of This space is the perfect fit for the ultimate sports fans the event, even when they leave their seats to visit a looking to find premium food and beverage options. concession stand or washroom. Sky Lounge Mezzanine Lounges For those looking to find a chic, trendy space with all- Below the Main Concourse, located on both the North inclusive premium food and beverage options, the Sky and South ends of the building, the Mezzanine Lounges Lounge — located above the Sportsnet Club — will cater provides a variety of local, traditional and upscale food The PCL Loge seating, allowing groups of four to share a to these tastes. The Sky Lounge can also be transformed options for those seated in club seats. game together in their own box, has generated strong into a nightspot following an event. interest from fans.

September 19-25, 2016 special advertising section ❘ street & smith’s sportsbusiness journal 11A rogers place

SHARING YOUR VISION. BUILDING SUCCESS.

Image: Jeff Nash, Oilers Entertainment Group.

Rogers Place, Edmonton Alberta Image: Jeff Nash, Oilers Entertainment Group.

PCL Construction congratulates the City of Edmonton and the Oilers Entertainment Group on the successful completion and opening of Rogers Place. It was an honor to have been part of bringing this amazing vision to life. PCL takes pride in working with our clients to understand their goals, overcome any challenges, and earn their trust in delivering state-of-the-art sporting facilities. Watch us build at PCL.com 12A special advertising section ❘ street & smith’s sportsbusiness journal September 19-25, 2016