The research was commissioned by The Guardian and conducted by the independent research agency, QuMind, part of a MindMover Group. The online survey polled 1,007 nationally representative members of the UK general population as well as 1,004 teachers and 1,001 NHS workers between 23rd February 2021 and 1st March 2021. Publications and social media platforms that respondents were asked about were: The Guardian, The Times, The Daily Telegraph, The Sun, The Independent, The Daily Mirror, The Financial Times, The Daily Mail, Express, Buzzfeed, Huffington Post, Facebook, Youtube and Twitter.

Each sheet contains a summary of question-level data (in %) for the UK general public, Teachers & NHS workers combined, as well as teachers and NHS workers individually.

If you have any questions about the data or sample sizes please contact [email protected] Q1: How often, if at all, do you use the Teacher and following media outlets or social media UK general NHS platforms? public combined Teachers NHS workers Base : All respondents n=1007 n=2005 n=1004 n=1001 Daily The Guardian 11% 12% 11% 13% The Times 7% 6% 5% 7% The Telegraph 7% 5% 5% 6% The Sun 9% 8% 6% 9% Independent 6% 5% 5% 6% Daily Mirror 7% 7% 6% 9% Financial Times 5% 3% 3% 4% Daily Mail 14% 12% 10% 14% Express 5% 4% 3% 5% Buzzfeed 5% 5% 4% 6% Huffington Post 4% 2% 2% 3% Facebook 38% 45% 46% 44% Youtube 25% 33% 30% 37% Twitter 18% 24% 23% 24%

4-6 times a week The Guardian 7% 10% 8% 11% The Times 5% 7% 6% 7% The Telegraph 5% 6% 5% 7% The Sun 5% 6% 4% 7% Independent 4% 5% 4% 6% Daily Mirror 6% 6% 5% 7% Financial Times 3% 4% 3% 5% Daily Mail 7% 7% 6% 8% Express 4% 4% 3% 5% Buzzfeed 4% 5% 3% 7% Huffington Post 4% 4% 3% 4% Facebook 7% 11% 11% 10% Youtube 10% 15% 16% 14% Twitter 7% 9% 9% 8%

2-3 times a week The Guardian 12% 14% 15% 13% The Times 10% 12% 12% 12% The Telegraph 9% 10% 9% 10% The Sun 8% 11% 10% 12% Independent 8% 10% 9% 11% Daily Mirror 7% 9% 7% 11% Financial Times 7% 6% 5% 8% Daily Mail 11% 12% 11% 13% Express 6% 7% 6% 8% Buzzfeed 6% 9% 8% 9% Huffington Post 6% 7% 7% 7% Facebook 9% 8% 7% 9% Youtube 14% 15% 16% 14% Twitter 7% 9% 10% 9%

Once a Week The Guardian 8% 12% 11% 13% The Times 9% 13% 12% 14% The Telegraph 6% 13% 12% 13% The Sun 9% 10% 10% 11% Independent 8% 10% 11% 10% Daily Mirror 8% 11% 10% 11% Financial Times 5% 8% 7% 8% Daily Mail 8% 11% 10% 11% Express 8% 8% 7% 9% Buzzfeed 6% 8% 8% 8% Huffington Post 6% 7% 6% 8% Facebook 6% 6% 6% 7% Youtube 10% 12% 13% 11% Twitter 7% 8% 6% 9%

2 to 3 times a month The Guardian 4% 6% 7% 6% The Times 4% 8% 7% 9% The Telegraph 5% 7% 7% 8% The Sun 5% 7% 7% 8% Independent 4% 7% 7% 7% Daily Mirror 6% 7% 7% 7% Financial Times 4% 6% 6% 6% Daily Mail 6% 8% 9% 8% Express 4% 5% 6% 5% Buzzfeed 5% 9% 10% 8% Huffington Post 5% 7% 8% 7% Facebook 2% 5% 5% 5% Youtube 7% 7% 8% 6% Twitter 4% 5% 6% 5%

Once a month The Guardian 2% 4% 4% 4% The Times 2% 5% 5% 5% The Telegraph 4% 6% 5% 8% The Sun 3% 6% 6% 6% Independent 4% 7% 6% 7% Daily Mirror 4% 6% 6% 7% Financial Times 4% 5% 5% 5% Daily Mail 4% 5% 6% 5% Express 3% 6% 5% 6% Buzzfeed 3% 6% 6% 6% Huffington Post 4% 6% 6% 7% Facebook 2% 3% 3% 3% Youtube 4% 5% 5% 5% Twitter 4% 5% 4% 5%

Less than once a month The Guardian 4% 6% 6% 6% The Times 5% 9% 8% 9% The Telegraph 5% 9% 8% 9% The Sun 5% 8% 8% 8% Independent 5% 9% 9% 9% Daily Mirror 5% 8% 9% 8% Financial Times 5% 8% 8% 7% Daily Mail 4% 7% 7% 8% Express 5% 9% 9% 10% Buzzfeed 6% 8% 8% 9% Huffington Post 7% 10% 11% 9% Facebook 4% 3% 3% 3% Youtube 6% 4% 4% 5% Twitter 3% 6% 5% 7%

I don’t use this media outlet at all The Guardian 52% 35% 37% 33% The Times 57% 40% 44% 36% The Telegraph 58% 45% 49% 41% The Sun 57% 44% 49% 38% Independent 62% 46% 49% 43% Daily Mirror 57% 46% 51% 40% Financial Times 67% 60% 63% 56% Daily Mail 47% 37% 41% 33% Express 64% 57% 61% 52% Buzzfeed 65% 50% 52% 48% Huffington Post 65% 56% 57% 55% Facebook 32% 19% 19% 18% Youtube 24% 8% 9% 8% Twitter 50% 34% 36% 33%

Weekly readers (Net) The Guardian 38% 48% 46% 51% The Times 31% 38% 36% 41% The Telegraph 27% 33% 31% 35% The Sun 31% 35% 30% 39% Independent 25% 31% 29% 33% Daily Mirror 28% 33% 28% 38% Financial Times 20% 21% 17% 25% Daily Mail 40% 42% 38% 46% Express 24% 23% 19% 27% Buzzfeed 21% 27% 25% 30% Huffington Post 19% 20% 18% 22% Facebook 59% 70% 70% 70% Youtube 59% 75% 75% 76% Twitter 39% 49% 48% 50%

Monthly readers (Net) The Guardian 44% 59% 57% 60% The Times 38% 52% 48% 55% The Telegraph 36% 47% 42% 51% The Sun 39% 48% 43% 53% Independent 34% 45% 42% 48% Daily Mirror 37% 46% 40% 52% Financial Times 28% 33% 28% 37% Daily Mail 49% 55% 52% 59% Express 31% 34% 30% 38% Buzzfeed 29% 42% 40% 43% Huffington Post 28% 34% 32% 36% Facebook 64% 78% 78% 79% Youtube 69% 87% 87% 88% Twitter 46% 59% 59% 60% Q2 : Have you visited any of the following media outlets or social Teacher and media platforms specifically for coverage of the coronavirus NHS pandemic? UK general combined Teachers NHS workers Base : Those who read the media outlets or social media platforms public n=908 n=1945 n=974 n=971 The Guardian 25% 33% 34% 32% The Times 18% 21% 20% 21% The Telegraph 16% 17% 17% 16% The Sun 19% 23% 19% 27% The Independent 13% 14% 14% 14% Daily Mirror 15% 17% 13% 21% Financial Times 6% 5% 5% 5% Daily Mail 29% 27% 26% 27% Express 8% 6% 5% 7% Buzzfeed 5% 8% 6% 10% Huffington Post 7% 5% 6% 4% Facebook 31% 38% 36% 40% YouTube 25% 29% 26% 33% Twitter 15% 22% 22% 22% Q3 : Which, if any, of the following words would you use to describe the coverage of the coronavirus pandemic on the below media outlets and social media platforms? Teacher and Base : Those who read the media outlets or social media UK general NHS platforms public combined Teachers NHS workers Clear The Guardian 27% 27% 28% 26% The Times 23% 24% 25% 23% The Telegraph 24% 24% 24% 24% The Sun 17% 12% 12% 12% Independent 22% 23% 25% 21% Daily Mirror 21% 17% 15% 19% Financial Times 20% 19% 18% 20% Daily Mail 19% 17% 16% 19% Express 17% 17% 14% 19% Buzzfeed 16% 15% 13% 16% Huffington Post 16% 16% 14% 17% Facebook 11% 9% 8% 10% Youtube 14% 12% 11% 13% Twitter 13% 13% 12% 13%

Informative The Guardian 46% 43% 45% 41% The Times 40% 38% 41% 34% The Telegraph 37% 32% 35% 29% The Sun 29% 18% 17% 19% Independent 39% 34% 37% 32% Daily Mirror 32% 22% 21% 23% Financial Times 37% 30% 30% 30% Daily Mail 36% 26% 27% 26% Express 30% 20% 21% 18% Buzzfeed 30% 20% 19% 20% Huffington Post 29% 23% 26% 19% Facebook 20% 17% 17% 17% Youtube 27% 20% 19% 21% Twitter 28% 24% 24% 23%

Misleading The Guardian 7% 9% 8% 10% The Times 5% 7% 6% 8% The Telegraph 8% 8% 8% 8% The Sun 19% 29% 33% 26% Independent 7% 6% 6% 7% Daily Mirror 13% 18% 23% 14% Financial Times 6% 8% 7% 9% Daily Mail 14% 20% 23% 17% Express 10% 10% 13% 8% Buzzfeed 13% 14% 15% 13% Huffington Post 10% 10% 10% 10% Facebook 29% 37% 41% 34% Youtube 9% 16% 16% 15% Twitter 17% 18% 18% 18%

Uninformative The Guardian 9% 7% 5% 9% The Times 5% 5% 5% 5% The Telegraph 6% 6% 6% 6% The Sun 13% 15% 16% 13% Independent 6% 5% 4% 6% Daily Mirror 9% 10% 11% 9% Financial Times 8% 6% 5% 8% Daily Mail 9% 10% 10% 10% Express 8% 8% 8% 8% Buzzfeed 10% 12% 10% 13% Huffington Post 9% 8% 7% 9% Facebook 14% 16% 17% 16% Youtube 7% 8% 8% 9% Twitter 9% 9% 9% 8%

Accurate The Guardian 32% 25% 26% 24% The Times 27% 21% 18% 23% The Telegraph 27% 21% 20% 21% The Sun 15% 12% 10% 13% Independent 23% 22% 22% 22% Daily Mirror 17% 14% 12% 16% Financial Times 26% 22% 24% 21% Daily Mail 18% 16% 12% 19% Express 23% 17% 14% 18% Buzzfeed 16% 10% 9% 11% Huffington Post 20% 13% 11% 16% Facebook 9% 7% 6% 8% Youtube 11% 10% 7% 13% Twitter 14% 12% 9% 15%

Up-To-Date The Guardian 32% 30% 30% 30% The Times 27% 25% 25% 25% The Telegraph 27% 22% 22% 23% The Sun 25% 20% 18% 21% Independent 25% 26% 26% 25% Daily Mirror 25% 20% 21% 18% Financial Times 25% 21% 21% 21% Daily Mail 28% 22% 21% 23% Express 26% 19% 18% 19% Buzzfeed 21% 19% 21% 18% Huffington Post 20% 17% 17% 18% Facebook 22% 21% 19% 23% Youtube 20% 20% 18% 23% Twitter 28% 29% 30% 28%

Relevant The Guardian 34% 31% 32% 30% The Times 30% 25% 26% 24% The Telegraph 29% 24% 26% 23% The Sun 21% 18% 15% 20% Independent 30% 25% 28% 23% Daily Mirror 23% 21% 21% 21% Financial Times 26% 20% 22% 18% Daily Mail 31% 23% 25% 21% Express 25% 20% 21% 19% Buzzfeed 22% 20% 20% 20% Huffington Post 25% 19% 18% 20% Facebook 15% 14% 14% 15% Youtube 20% 17% 16% 18% Twitter 19% 20% 21% 19%

Responsible The Guardian 30% 28% 31% 26% The Times 28% 25% 25% 24% The Telegraph 29% 22% 20% 23% The Sun 18% 12% 9% 15% Independent 24% 24% 24% 24% Daily Mirror 20% 16% 14% 17% Financial Times 33% 20% 19% 21% Daily Mail 20% 14% 12% 16% Express 19% 14% 15% 13% Buzzfeed 16% 11% 9% 12% Huffington Post 18% 14% 13% 14% Facebook 11% 8% 7% 9% Youtube 15% 9% 8% 10% Twitter 15% 10% 9% 11% Q4: To what extent do you trust the coverage of the coronavirus pandemic on the below media outlets and social media platforms? Base : Those who read the media outlets or social media UK general Teacher and NHS platforms public combined Teachers NHS workers Very much The Guardian 26% 25% 24% 25% The Times 22% 18% 17% 20% The Telegraph 21% 16% 16% 16% The Sun 16% 13% 10% 16% Independent 22% 19% 18% 19% Daily Mirror 17% 13% 10% 16% Financial Times 26% 17% 16% 18% Daily Mail 17% 16% 12% 20% Express 18% 13% 11% 14% Buzzfeed 17% 10% 6% 15% Huffington Post 17% 10% 9% 11% Facebook 10% 8% 5% 11% YouTube 14% 11% 7% 14% Twitter 16% 13% 9% 16%

Quite a lot The Guardian 39% 35% 37% 34% The Times 41% 37% 39% 35% The Telegraph 36% 34% 33% 35% The Sun 26% 20% 21% 20% Independent 34% 33% 37% 30% Daily Mirror 32% 25% 22% 26% Financial Times 36% 31% 32% 30% Daily Mail 32% 27% 27% 27% Express 30% 24% 22% 26% Buzzfeed 23% 19% 19% 18% Huffington Post 23% 23% 22% 24% Facebook 17% 16% 14% 18% Youtube 18% 18% 17% 19% Twitter 23% 23% 22% 24%

Neutral The Guardian 22% 27% 26% 27% The Times 22% 30% 29% 31% The Telegraph 27% 32% 32% 32% The Sun 28% 27% 26% 28% Independent 25% 31% 31% 31% Daily Mirror 28% 33% 35% 31% Financial Times 22% 29% 31% 27% Daily Mail 31% 27% 27% 27% Express 29% 34% 36% 33% Buzzfeed 31% 30% 33% 27% Huffington Post 33% 33% 34% 31% Facebook 26% 26% 28% 25% Youtube 33% 32% 32% 31% Twitter 30% 32% 35% 29%

Not very much The Guardian 7% 7% 8% 7% The Times 8% 8% 9% 8% The Telegraph 10% 11% 11% 11% The Sun 19% 23% 25% 22% Independent 11% 11% 9% 12% Daily Mirror 14% 18% 20% 16% Financial Times 10% 12% 9% 15% Daily Mail 12% 18% 22% 15% Express 14% 17% 18% 16% Buzzfeed 17% 22% 23% 22% Huffington Post 13% 17% 18% 17% Facebook 24% 27% 30% 25% Youtube 16% 21% 23% 18% Twitter 17% 19% 20% 17%

Not at all The Guardian 2% 3% 3% 3% The Times 4% 4% 4% 5% The Telegraph 3% 4% 4% 4% The Sun 8% 14% 16% 13% Independent 5% 3% 3% 4% Daily Mirror 5% 9% 10% 8% Financial Times 4% 5% 4% 6% Daily Mail 6% 10% 10% 10% Express 5% 7% 8% 6% Buzzfeed 6% 11% 11% 11% Huffington Post 5% 9% 7% 11% Facebook 19% 19% 19% 18% Youtube 10% 12% 12% 11% Twitter 8% 10% 11% 10%

Top 2 (Net) The Guardian 64% 60% 61% 59% The Times 63% 55% 55% 54% The Telegraph 57% 50% 49% 50% The Sun 42% 33% 31% 35% Independent 56% 52% 54% 50% Daily Mirror 50% 38% 32% 43% Financial Times 61% 48% 48% 48% Daily Mail 49% 43% 39% 47% Express 48% 37% 34% 40% Buzzfeed 40% 29% 25% 33% Huffington Post 40% 33% 32% 35% Facebook 27% 25% 20% 29% Youtube 32% 29% 24% 33% Twitter 39% 36% 31% 40%

Bottom 2 (Net) The Guardian 9% 10% 10% 10% The Times 11% 12% 12% 12% The Telegraph 13% 15% 15% 15% The Sun 27% 37% 40% 35% Independent 15% 14% 12% 15% Daily Mirror 19% 26% 30% 23% Financial Times 13% 17% 12% 21% Daily Mail 18% 28% 32% 24% Express 19% 24% 26% 23% Buzzfeed 23% 33% 34% 33% Huffington Post 18% 26% 25% 27% Facebook 43% 46% 50% 43% Youtube 26% 32% 35% 29% Twitter 25% 29% 31% 27% Q5: Thinking about clear and informative coverage of key issues around the coronavirus pandemic, which of the following media outlets or social media platforms do you turn to for: UK general Teacher and NHS Base : Those who read the media outlets or social media platforms public combined Teachers NHS workers Updates on the latest government guidance The Guardian 30% 28% 27% 30% The Times 31% 28% 31% 26% The Telegraph 26% 27% 28% 26% The Sun 24% 19% 19% 19% Independent 32% 26% 26% 26% Daily Mirror 26% 22% 22% 22% Financial Times 24% 17% 18% 17% Daily Mail 33% 24% 26% 23% Express 26% 19% 19% 18% Buzzfeed 22% 13% 12% 14% Huffington Post 19% 15% 15% 15% Facebook 18% 18% 20% 16% Youtube 16% 14% 12% 16% Twitter 23% 22% 23% 22%

Helping me understand an issue around the pandemic e.g. R number/vaccine efficacy The Guardian 35% 30% 30% 31% The Times 28% 24% 24% 24% The Telegraph 30% 23% 23% 23% The Sun 23% 19% 17% 21% Independent 27% 25% 25% 24% Daily Mirror 22% 19% 16% 20% Financial Times 28% 20% 21% 19% Daily Mail 26% 20% 20% 20% Express 24% 18% 18% 19% Buzzfeed 23% 15% 13% 17% Huffington Post 22% 17% 15% 18% Facebook 12% 12% 11% 13% Youtube 14% 13% 11% 15% Twitter 17% 15% 14% 17%

Providing the key facts and figures The Guardian 37% 32% 37% 27% The Times 30% 27% 30% 25% The Telegraph 28% 24% 24% 23% The Sun 18% 18% 17% 19% Independent 30% 29% 30% 28% Daily Mirror 21% 20% 17% 21% Financial Times 31% 24% 23% 25% Daily Mail 27% 22% 23% 21% Express 23% 18% 18% 19% Buzzfeed 18% 15% 15% 16% Huffington Post 17% 15% 15% 14% Facebook 14% 12% 11% 13% Youtube 13% 11% 11% 12% Twitter 20% 18% 18% 19%

Expert opinions/analysis from scientists and health experts The Guardian 31% 30% 32% 29% The Times 30% 23% 24% 22% The Telegraph 27% 22% 22% 23% The Sun 17% 12% 11% 12% Independent 28% 25% 25% 25% Daily Mirror 19% 15% 13% 16% Financial Times 24% 24% 25% 22% Daily Mail 20% 18% 17% 19% Express 22% 16% 13% 18% Buzzfeed 16% 12% 12% 13% Huffington Post 21% 14% 11% 17% Facebook 9% 8% 7% 9% Youtube 14% 12% 11% 12% Twitter 16% 16% 15% 16%

First-hand accounts from those working in the NHS, schools and other frontline services The Guardian 27% 26% 27% 25% The Times 24% 21% 20% 23% The Telegraph 24% 21% 20% 22% The Sun 21% 18% 17% 18% Independent 22% 22% 22% 22% Daily Mirror 22% 23% 22% 24% Financial Times 22% 18% 17% 20% Daily Mail 23% 22% 23% 22% Express 23% 20% 21% 20% Buzzfeed 19% 17% 16% 17% Huffington Post 18% 16% 15% 17% Facebook 15% 19% 20% 19% Youtube 16% 14% 13% 15% Twitter 20% 21% 22% 21%

Understanding the global picture of how other countries are impacted and coping The Guardian 34% 27% 30% 24% The Times 30% 26% 28% 24% The Telegraph 30% 24% 25% 22% The Sun 19% 15% 13% 17% Independent 28% 25% 25% 26% Daily Mirror 23% 17% 17% 18% Financial Times 30% 27% 26% 27% Daily Mail 25% 18% 16% 19% Express 22% 18% 19% 18% Buzzfeed 20% 16% 15% 16% Huffington Post 25% 19% 18% 20% Facebook 15% 13% 12% 15% Youtube 16% 14% 14% 15% Twitter 18% 19% 18% 20%

Myth-busting and debunking false rumours about the coronavirus The Guardian 21% 19% 19% 20% The Times 18% 16% 14% 18% The Telegraph 21% 15% 14% 16% The Sun 14% 14% 13% 14% Independent 16% 19% 19% 19% Daily Mirror 16% 15% 16% 15% Financial Times 17% 15% 14% 15% Daily Mail 19% 15% 13% 16% Express 16% 14% 14% 13% Buzzfeed 19% 17% 16% 18% Huffington Post 17% 18% 17% 18% Facebook 11% 13% 11% 15% Youtube 13% 13% 11% 15% Twitter 15% 16% 15% 18%