University of University of Missouri

Mizzou Numbers

Recruitment: 2010

Presented by University of Missouri EllEnrollment 5,604 Freshmen 1,351 Transfers 23,846 U n dergra d

Record 31, 221 Total Breaking!

Opening Day 2009 University of Missouri Success 85.4% Freshman Retention Highest Ever! RtRate University of Missouri Success 25. 6 Average ACT

High est i n 8 years University of Missouri Success 68.8% Graduation Rate University of Missouri EllEnrollment

Bright Flight: 474 Curators: 430 Excellence: 689 Mark Twain: 340 HiHeritage: 76 Diversity: 397 Brooks: 35 Nat’l Merit: 19 University of Missouri Success 484 African American Freshmen (8.6%)

152 Hispanic Freshmen University of Missouri EllEnrollment

Freshman Class 72% Missouri 28% Non-resident

Opening Day 2009 Mizzou University of Missouri Stati sti cs 2008 Undergrad Residency Numbers

Resident 18,389 (79.8%) Non-Resident 4,260 (18.5%) International 385 (1.7%) Total 23,042 University of Missouri Most Frequently Declared FTC Majors Fall 2008 Rank Degree Program FTC 1 Business (Undeclared) 1,096 2 Journalism/Pre-Journalism, A&S 1,002 3 Undeclared, A&S 756 4 Biological Sciences 319 5 Pre-Hea lthRltdPflth Related Profess ions 271 6 Engineering-Undeclared 211 7 Psychology 170 8 Nursing 154 9 Animal Sciences 130 10 Biochemistry 129 University of Missouri TFTCTop FTCFeeder States 2008 2007 2006 2005 1. Missouri 4,420 3,972 3,856 3,729 2. Illinois 633 401 422 399 3. Texas 203 130 129 143 4. Kansas 84 88 77 66 5. Colorado 34 24 21 27 6. Iowa 30 23 29 22 7. Minnesota 28 34 25 36 8. California 25 19 29 23 9. Wisconsin 24 18 13 17 10. Arkansas 18 15 12 21 10. Indiana 18 16 15 9 12. Florida 16 15 9 9 12. Nebraska 16 14 13 12 14. 15 22 17 16 15. Tennessee 13 15 15 19 2008 Enrollment Summary University of Missouri FS2008 FTC Enrollment

STATE Increase FS2008 FS2007 ILLINOIS 57% 634 403 TEXAS 56% 203 130

DALLAS Increase FS2008 FS2007 FS2006 FS2005 FS2004 FS2003 Enrolled 55% 143 92 75 87 57 40

CHICAGO Increase FS2008 FS2007 FS2006 FS2005 FS2004 FS2003 Enrolled 62% 388 239 204 221 182 150

2008 SIS Enrollment data University of Missouri Largest Feeder Counties of Freshman Class 2008 2007 St Louis County 1,537 1,386 St. Charles County 427 ~35% 396 1,964 1,782 Jackson 415 336 Clay 170 ~11% 137 Entire State of Kansas 84 88 669 561 Boone County 338 354 Cole County 121 ~8% 74 459 428

2008 Enrollment Summary University of Missouri

HIGH SCHOOL #FTC HIGH SCHOOL #FTC T Rock Bridge 172 Oakville Senior 42 Hickman 112 St Josephs Academy 42 O Lafayette-St Louis 111 Francis Howell 41 P Marquette 108 Rockhurst 41 Jefferson City Senior 79 Webster Groves Senior 40 Parkway South 79 Nerinx Hall 39 CBC 75 Park Hill South 39 5 De Smet Jesuit 65 Blue Springs 38 Eureka 61 Lee's Summit Senior 37 0 Kirkwood 61 Ursuline Academy 36 Parkway Central 57 Wentzville High 36 Liberty-Clay 56 Fort Zumwalt South 32 Lindbergh53Troy Buchanan High32 F Lee's Summit North 51 Cor Jesu Academy 30 Oak Park 51 Duchesne 30 E Parkway North 51 Lee's Summit West 30 E Parkway West 51 Saint Charles West 30 Fort Zumwalt West 50 Rockwood Summit 29 D St Louis University High50 Park Hill Senior 26 Mehlville Senior 49 Pattonville 26 E Central High 47 Wentzville Timberland 26 Helias 45 Camdenton High25 R Blue Springs South 44 Jackson High School 25 S Francis Howell Central 42 Marshall High 25 Francis Howell North 42 Notre Dame 25 2008 Enrollment Summary University of Missouri

HIGH SCHOOL #FTC HIGH SCHOOL #FTC T Rock Bridge 172 Oakville Senior 42 Hickman 112 St Josephs Academy 42 O Lafayette-St Louis 111 Francis Howell 41 P Marquette 108 Rockhurst 41 Jefferson City Senior 79 Webster Groves Senior 40 Parkway South 79 Nerinx Hall 39 CBC 75 Park Hill South 39 5 De Smet Jesuit 65 Blue Springs 38 Eureka 61 Lee's Summit Senior 37 0 Kirkwood 61 Ursuline Academy 36 30 Feeders Parkway Central 57 Wentzville High 36 in St. Louis Liberty-Clay 56 Fort Zumwalt South 32 Lindbergh53Troy Buchanan High32 F Lee's Summit North 51 Cor Jesu Academy 30 Oak Park 51 Duchesne 30 E Parkway North 51 Lee's Summit West 30 E Parkway West 51 Saint Charles West 30 Fort Zumwalt West 50 Rockwood Summit 29 D St Louis University High50 Park Hill Senior 26 Mehlville Senior 49 Pattonville 26 E Central High 47 Wentzville Timberland 26 Helias 45 Camdenton High25 R Blue Springs South 44 Jackson High School 25 S Francis Howell Central 42 Marshall High 25 Francis Howell North 42 Notre Dame 25 2008 Enrollment Summary University of Missouri

Recruitment

Recruitment: 2010

Presented by SiSetting University of Missouri GlGoals

• Maintain quality •Enhdiihance diversity • Enhance status • Increase market dominance in Missouri • Increase national awareness Target University of Missouri AdiAudience • Admissible students • High ability students • Minority students • People who influence students • Primary markets: MO, IL, KS, TX • Secondary markets: Tulsa, Omaha, Minneapolis, Indianapolis, Memphis RittRecruitment University of Missouri Activities • Direct Mail & Email

•Travel (College fairs, visits, workshops) • Campus Visit • Events- On and off campus • Telecounseling • ClRltiCounselor Relations AhiiAchieving University of Missouri Goals

• Campus visit = the single most important recruitment activity

• Customer serviiice is #1 pri iiority uni versi ty wid e • Everyone walks the talk • Everything walks th e t alk • All forms of communication drives students to visit • Using currently enrolled students to recruit University of Missouri Recruitment Chall enge

• Recruitment is a continuous process. The prospective student population changes annually, each year’s juniors and seniors and their parents must be made aware of MU’s unique advantages. University of Missouri FPFrom Prospect to ElldSdEnrolled Student

Missouri High School Graduates

Prospect data base 80, 000 Applicants 14, 347 16, 222 Accepted 12,223 13,579 Paid Enrollment Fee 5,795 5,649 UiUsing 200 8O8 Open ing Day Statistics Enrolled 5,812 5,620 University of Missouri Where do we get the names?

•Student-initiated (score senders , inquiries, AP Exams, etc.) •Purchased searches (ACT, SAT, PLAN, PSAT) •Travel-initiated (high school visits, college fairs, etc.) •Campus Visits ShDSearch Data University of Missouri ACT ACT MO 21 -22 ACT MO KS 23-26 ACT IL , Minneapolis, Indianapolis, Omaha, Tulsa, Memphis 23-26 ACT MO IL KS Dallas,,p,p,,,p Minneapolis, Indianapolis, Omaha, Tulsa, Memphis 27-28 ACT MO IL KS Dallas, Minneapolis, Indianapolis, Omaha, Tulsa, Memphis 29-32 ACT MO IL KS Dallas, Minneapolis, Indianapolis, Omaha, Tulsa, Memphis 33+ MO African-American 17-20 IL African -American 21-23 Nationwide Diversity Journalism PSAT PST22 U.S. Sophomore Journalism 1330+ SAT PST21 MO IL KS TX Soph 1210-1600 INDIANAPOLIS 1210-1600 PST20 MO IL KS TX Soph 1090-1200 PST14 U.S. JOURNALISM 1330+ PLAN PST12 MO IL KS TX IN 1290-1600 PLAN MO SOPH 23-36 PST11 MO IL KS TX IN 1210 -1280 PLAN IL SOPH 23-36 PST10 MO IL KS TX IN 1050-1200 PLAN MO SOPH 20-22 Missour i University of Missouri Competition

Mizzou Received 10,442 ACT scores from Missouri students in the class of 2008

ItittiInstitution OlOverlap % Missouri State University 3,185 30.5 University of Central Missouri 1,351 12.9 Truman State Uni versit y 1,339 12. 8 Southeast Missouri State University 1,289 12.3 UMKC 1,178 11.2

2008 ACT EIS Market and Yield Analysis data University of Missouri

NiNationw ide updated Competition Mizzou received 12,976 ACT scores from students nationwide in the class of 2008 Institution Overlap % 1,043 8.0 1,000 7.7 606 4.7 Washington University 593 4.6 University of Illinois 471 3.6 339 2.6 Indiana University 261 2.0 250 1.9 University of Nebraska 235 1.8 University of Texas 219 1.7

2008 ACT EIS Market and Yield Analysis data University of Missouri 2008 FTC African-American & Hispanic Enrollment

African-American State Fall 2008 Fall 2007 Increase Missouri 251 239 5% Illinois 111 45 147% Texas 26 23 13%

Hispanic/Latino State Fall 2008 Fall 2007 Increase Missouri 86 65 32% Illinois 14 14 0% Texas 16 8 100%

2008 SIS Enrollment data Minori ty University of Missouri Recruitment • Direct Mail • Coordinator of Culturally Diverse Recruitment Programs • United Ambassadors • E(BkIiClI)Events (Brooks Interviews, Clue In) • Special groups •Group Visits • Outreach to urban districts University of Missouri TfTransRecruitmentfer

• Transfer Coordinator • CiCllVii&FiCommunity College Visits & Fairs • Transfer Days • Transfer Ambassadors University of Missouri

Mizzou Visitors

Recruitment: 2010

Presented by University of Missouri

Academic Regular Special Year (Daily) Group Events GRAND (June-May) Visitors Visitors Visitors TOTAL 2002-2003 10,257 1,839 6,205 18,301 2003-2004 11,475 2,088 5,991 19,554 2004-2005 11,237 2,834 7,184 21,255 2005-2006 11,964 2,388 7,144 21,496 2006-2007 12,636 2,928 7,767 23,331 2007-2008 15,558 3,297 8,370 27,225

23% increase in Daily Visitors (()51% since 2003) 16.7% increase in Total Visitors

2008 SIS Visitor data University of Missouri Total Campus Visitors 2002-03 through 2007-08 29, 000

27,000

25,000

23, 000

21,000

19,000

17,000 2002-2003 2003-2004 2004-2005 2005-2006 2006-2007 2007-2008

2008 SIS Visitor data DilDaily University of Missouri Visitors Total Visitors 2008 Month Student Visitors Including Family

January 324 792

February 579 1,412

March 1203 2,988

April 714 1, 721

May 226 538

June 333 818

July 679 1,795

August 464 1,205

September 405 997

October 748 1,747

November 736 1835

December 321 765

January 310 783 Mizzou University of Missouri 2009 E vent s MtMiMeet Mizzou D ays Saturday, September 26 Saturday, November 14 Black & Days Friday, October 2 Friday, October 23 Scholars Nights Wednesday, November 4 (Kansas City) Wednesday, November 18 (St. Louis) Mizzou University of Missouri Meet Mizzou Days 2010 E vent s Saturday, February 13 Saturday, April 17 Saturday, April 24 Brooks Scholarship Interviews Saturdayyy, February 6 Saturday, February 20 Black & Gold Days Friday, March 12 Friday, March 19 Preview MU Wednesday, March 3 (Columbia) WdWednesd ay, M arch h10(StL 10 (St. Loui i)s) Wednesday, March 17 (Kansas City) TBA (Springfield) Fa ll 2008 University of Missouri Events Event Name Day Date Attendance

Meet Mizzou Day Saturday September 27 828 Counselor Luncheon - Dallas Thursday October 2 70 Black & Gold Day Friday October 10 562 Counselor Luncheon - Chicago Thursday October 16 75 Counselor Luncheon - Chicago Friday October 17 65 Black & Gold Day Friday October 17 458 Black & Gold Day Friday October 24 657 Meet Mizzou Day Saturday November 1 976 Scholars Night - St. Louis Wednesday November 12 300 Transfer Day Tuesday December 2 280* Scholars Night - Kansas City Tuesday December 9 135*

*anticipated attendance Spr ing 2009 University of Missouri Events Event Name Day Date Attendance

CPW-Kansas City Saturday January 24, 2009 205 CPW-Columbia Sunday January 25, 2009 161 CPW-St. Louis Sunday February 1, 2009 253 Meet Mizzou Day Saturday February 14, 2009 615 Preview-Kansas City Wednesday March 4, 2009 505 Preview-St. Louis Wednesday March 11, 2009 800 Black & Gold Day Friday March 13, 2009 568 Preview-Columbia Wednesday March 18 , 2009 364 Black & Gold Day Friday March 20, 2009 759 Preview-Chicago Sunday March 22, 2009 552 Preview-Dallas Wednesday Mar ch 2 5, 2 009 230 Transfer Day Thursday April 2, 2009 140 Meet Mizzou Day Saturday April 18, 2009 756 Meet Mizzou Day Saturday April 25, 2009 623 Direct Mail University of Missouri MizzouMessages

• “Mizzou Means More” •“There’s Only One Mizzou” • Prestige - AAU • Living/learning environment University of Missouri Partial Mail Cycle Viewbook-senior 8/15/2008 Mizzou Gold Card letter 1/10/2009 Application packet -senior 8/15/2008 Junior CPW invite 1/10/2009 Admit letter 9/15/2008 Parent Postcard 1/10/2009 Welcome 9/22/2008 Senior Honors eligible and applied 1/15/2009 Res life Postcard 9/22/2008 Departmental Yield Letter 2/1/2009 College town postcard out-state senior 9/22/2008 Clue-In invitation 2/8/2009 Scholars Night Invitations 9/27/2008 Junior Search Piece 2/15/2009 Brian Brooks PSAT high ability letter 10/1/2008 letter to FTC admits 2/15/2009 You@Mizzou Letter 10/5/2008 Preview MU invitations 2/15/2009 Scholarship letters-Missouri 10/5/2008 Transfer Day Invitations 2/15/2009 Res life housing mailing 10/15/2008 Freshman Profile letter to parent 3/1/2009 Honors View boo k ma iling 10/15/2008 We Still Want Letter to Minorities 3/15/2009 Scholarship letters-Non-resident 10/15/2008 Parent Magnet 4/1/2009 We want you letter for minorities 10/15/2008 May 1 postcard 4/1/2009 Honors eligible and applied 11/1/2008 Graduation follow up letters 5/1/2009 Mizzou Scholars Letter 11/1/2008 Junior Honors postcard 5/1/2009 DtMiDay at Mizzou pos tdt card 11/1/2008 Sophomore Search Piece 6/10/2009 December 1 postcard 11/1/2008 Scholars Day Invitation 6/1/2009 Brooks Scholarship Letter Invitations 11/15/2008 Test score response letter October test 11/15/2008 1st choice ACT response October test 11/15/2008 Ho liday Car d 12/1/2008 Mid-MO Backyard Letter 12/15/2008 Brooks Scholarship Letter Repeat Invitations 12/28/2008 University of Missouri

Mizzou Travel

Recruitment: 2010

Presented by University of Missouri

Mizzou Fall Travel Recruitment Activity Fall Fall Fall 2008 2007 2006 High School Visits 614 689 543 College Fair s 215 201197 College Planning 32 26 23 Workshops Atchison Nodaway Mercer Putnam Scotland Clark Worth Harrison Schuyler

Gentry Sullivan Adair Knox Jennifer Holt Grundy Lewis Andrew Daviess Chicago N Dekalb Linn Macon Stefanie Shelby Marion Sara Caldwell (Northwest & Clinton Livingston Chariton (Northeast & Buchanan Ralls Alpachino Omaha) Carroll Monroe C. Illinois) Platte Ray Randolph Pike Chicago S & Clay Audrain Saline C. IL) Howard Lincoln Lafayette Boone Montgo mery Heather Jackson Callaway Cooper (Kansas City) Pettis St. Charles Johnson Warren Cass Jennedy Moniteau St. Louis Jawann Cole Gascon ade Franklin Henry Osage (St. Louis) Benton Morgan Urban St. Louis Bates Tim Miller Jefferson Maries & KC St.Clair Crawford (Central) Camden Washington Vernon Hickory Ste. Pulaski Phelps Dallas Genevieve Cedar St. Perry Polk Laclede Dent Iron Francois Barton Madison Dade Texas Reynolds Cape W ebster Wright Girardeau Rachel Greene Sh annon Jasper (Southwest & Lawrence Wayne Bollinger Scott Christian Tulsa) Newton Douglas Carter Howell Stoddard Stone Barry Butler Mississippi Oregon Taney Ripley McDonald Ozark New Madrid

Pemiscot

Adam Dunklin Dallas Dusty (Southeast MO & Memphis) Dallas University of Missouri

National Territories for Phoning and Mailing

Sara Stefanie

Tim Heather

Rachel Dusty Adam University of Missouri Typical St. Louis Travel Week

Sun 15 Mon 16 Tues 17 Wed 18 Thurs 19 Fri 20 Sat 21 NACAC Gateway OkillOakville Lafayette Liidbndbergh Meet College 8:00-9:00 9:15-10:15 8:30 - 9:30 8:00-9:00 Mizzou Fair Day 12:00-4:00 Metro Webst er Groves Kennedy High Cor Jesu pm 9:30-10:30 11:00-12:00 11:00-12:00 11:20-12:30

Rosati-Kain John Burroughs Principia Thomas Jeffer- 11:45-12:45 1:00-2:00 1:00-2:00 son 2:00-3:00 Webster Francis Howell Mehlville Fair Groves Fair North Fair 6:30-8:00 pm Kirkwood Fair 7:00-8:30 pm 6:30-8:00 pm 6:30-9:00 pm Travel Week in Southern Missouri

Atchison Mercer Putnam Scotland Clark Nodaway Worth Harrison Schuyler

Gentry Sullivan Adair Knox Holt Grundy Lewis Andrew Daviess Dekalb Linn Macon Shelby Marion

Caldwell Clinton Livingston Chariton Ralls Buchanan Monroe Carroll Randolph Clay Ray Pike Platte Audrain Saline Howard Lincoln Lafayette Boone Montgomery Kansas City Jackson Callaway Cooper Johnson Pettis Warren St. Charles St. Louis Cass St. Louis City Moniteau St. Louis

Gasconade Franklin Henry Cole Osage Benton Morgan Bates Miller Jefferson Maries St.Clair Crawford Camden Washington Hickory Phelps Ste. Vernon Pulaski Dallas Genevieve Cedar St. Perry Polk Laclede Dent Iron Francois Barton Madison Dade Texas Reynolds Cape Webster Wright Girardeau Greene Shannon Jasper Lawrence Wayne Bo llinger Scott Christian Douglas Carter Newton Howell Stoddard Stone Mississippi Barry Butler Oregon Ripley Taney McDonald Ozark New Madrid

Pemiscot

Dunklin University of Missouri Alumni Student Recruitment – Tiger Cub Scouts

Recruitment: 2010

Presented by Mizzou University of Missouri Recruiti ng

•You represent the University of Missouri •Ylk1tiiYou can only make a 1st impression once • Use personal experiences • It’s o.k. to say “I don’t know, let me find the answer.” • Ref er st ud ent s t o th e Ad mi ssi ons Offi ce CllCollege University of Missouri Fair • Attend on behalf of Mizzou • We will mail you recruitment materials • Contact Melissa Cox if you know of a fair [email protected] or 573-882-2456 Adoptp -a-ShSchooUniversity of Missouri l • Visit a high school in your area • Drop off information & speak about Mizzou • Serve as a liaison between the school and MU • Tips: Bring food! If you can’t speak to a class, try a student club SiSenior S Sdend-OffUniversity of Missouri Events • Takes place summer after students graduate from high school • Welcome them to the Mizzou family and your alumni chapter • Contact Jayson Meyer or Ashley Moore University of Missouri Recruitment Guidelines and TlkiTalking PPitoints

Recruitment: 2009

Presented by Recruitment University of Missouri GdlGuidelines

• Ethical Standards • NCAA Regulations • College Fair Rules CllCollege F Fiair University of Missouri Scenario

“What ab out your hi st ory program?

“You better marry well. Not much to do with that degree.” Adm issi on University of Missouri Requirements

•High School Courses • ACT/SAT Scores • Class Rank • Residency N@New @ University of Missouri Mizzou

• 8 new residence halls in last 4 years 12 halls in last 6 years • RJI • Bond Life Sciences Center • Mizzou Student Center, University Bookstore • Lafferre Hall addition • Life Science Incubator University of Missouri Livi ng • No housing application • Students choose their room online • Housing contract in March • ResLife.missouri.edu University of Missouri Livi ng • Mid-Campus Housing Complex • 3 b uildi ngs • Suite & Community • 527 beds FhFreshmanUniversity of Missouri Interest Groups

• 15-20 Co-enrolled students living together • Higher retention for Freshmen partiiicipati ng i n FIG s • Higher GPAs for students in FIGs Mizzou University of Missouri ShlScholarshi ps Mizzou H eri tage S ch ol arshi p • Non-Resident students only • Top 25% of HS Class • 27 ACT • A biological or adoptive parent who graduated from Mizzou • Out of state fee waiver University of Missouri Chuck May Office of Admissions [email protected] 573-882-2457 Rachel Anderson Office of Admissions [email protected] 573-882- 6781 University of Missouri New University of Missouri Initiatives Secondary Markets: Tulsa, Omaha , Minneapolis, Memphis, Indianapolis You@Mizzou auto responders PliddlPersonalized degree letters Personalized note cards College Planning Workshops in Chicago Counselor Website Changes i n 2009 University of Missouri Recruitment Added Black & Gold Day Adde d Meet M izzou Day Added Transfer Day Kept more staff in the office to visit with guests during fall Using Jesse Auditorium balcony Mailed more Viewbooks in 1st cycle Sent direct mail and visits to Indianapolis Attending Milwaukee national fair Increased sophomore search piece and mailings Using more personalization in Dallas and Chicago Marketingggpgp the college planning workshops to Chicag o schools Increased prospect and yield letters to broader regions