Bubble Bath Soaky ...... 60 Contents Buttons/Pins ...... 62 Button Works Beatles Buttons ...... 65 Prologue ...... I The Business of Beatle Buttons! . . . . . 68 Acknowledgement ...... II Calendars ...... 70 Foreword ...... III Calendar Cards ...... 71 Foreword from a fellow Beatles book author… IV Candy Sticks ...... 72 Introduction ...... V Cards (Arcade) ...... 74 The author and friends… ...... VI Cards (Playing) ...... 76 …and their collections ...... VI Cards (Trading) ...... 78 Fandom in the U.S. Before The Beatles . . . . 4 Carrying Case ...... 83 The Beatles, Brian Epstein and Beatlemania . 10 Cartoon Kit ...... 84 Beatlemania Lands Stateside ...... 14 Christmas Items ...... 85 Cast of Characters ...... 15 Clothes Labels/Tags ...... 86 The ‘Beatle Business’ Grows ...... 20 Coin Purse ...... 87 The ‘Beatle Business’ Sours ...... 26 Coloring Book ...... 88 The Legal Timeline ...... 28 Comb ...... 90 Apron ...... 34 Cuff Links ...... 91 Assignment Book ...... 35 Dolls (Car Mascot) ...... 92 Ball ...... 36 Dolls (Lux Soap & Nestlé’s Offers) . . . . . 94 Balloon ...... 37 The Lux Soap Inflatable Beatles Dolls Banjo ...... 38 Marketing Campaign ...... 96 Beach Hat ...... 39 Dolls (REMCO) ...... 98 Beach Towel ...... 40 Paul Ashley and REMCO ...... 99 Belt ...... 41 The Beatles talk dolls in Playboy . . . . . 101 Beatle Buddies ...... 42 Remco Dolls, Mexico: ...... 103 Bicycle Flags ...... 44 REMCO vs Goldberger ...... 104 Binder ...... 45 Dolls (REMCO Mascots) ...... 106 Birthday Card ...... 47 Drum ...... 108 Bongos ...... 48 Drumsticks ...... 109 Book Covers ...... 49 Flip Your Wig Game ...... 110 Bracelet/Charms ...... 50 Glasses ...... 112 The Beatles: On Their Way Home . . . . . 52 Grow Hair on Bracelet/Charms (leather) ...... 54 The Beatles ...... 114 Brief Case ...... 55 Guitars ...... 115 Brief Cover ...... 56 Gumball Machine Charms ...... 117 Brooch/Pin ...... 57 Hair Bow/Tie ...... 119 Brush ...... 59 Hair Clip ...... 120 Hair Spray ...... 121 Postcards ...... 172 Halloween Costume ...... 122 Greg Thornton’s Beatles Postcards . . . . 173 Handbag/Shoulder Bag ...... 124 Posters ...... 174 Handkerchief ...... 125 Purse (Clutch) ...... 176 Harmonica ...... 126 Record Carrier (Airflite Cases) ...... 177 Headbands ...... 128 Record Carrier (Disk-Go Cases) ...... 178 Headphones ...... 129 Record Carrier (Platter Sacks) ...... 180 Hummer ...... 130 Record Player ...... 182 Ice Cream Bars ...... 131 The ‘Other’ Beatle Record Player . . . . 184 The Lucky Beatles Coin Offer Story . . . 132 Rings ...... 186 Iron-on Transfers ...... 133 Scarf ...... 188 Jewelry Concepts by C. Ray Randall . . . . 134 Scrapbook ...... 189 Kaboodle Kit ...... 136 Sculpture ...... 190 Keychain/Medallion/Keyring ...... 137 Shampoo ...... 191 Lamp ...... 138 Shirt ...... 192 Litter Bag ...... 139 Puritan vs. Puritan ...... 194 Locket ...... 140 Skateboard ...... 195 Loot Tray ...... 141 Sneakers (Wing Dings) ...... 196 Lunchbox ...... 142 Socks ...... 198 Megaphone ...... 144 Stamps ...... 199 Mirror ...... 145 Stockings ...... 200 Model Kits ...... 146 Suit/Sweater ...... 201 The Business of Revell Beatles Model Kits . 147 Sunglasses ...... 202 Mug/Cup ...... 150 Tie Clip ...... 203 Necklace ...... 152 Tie/Lariat ...... 204 Notebooks & Pads ...... 154 Tie Tack Pins ...... 205 Paint By Numbers ...... 155 Transfer Decal ...... 207 Parka ...... 156 Tumbler ...... 208 Pen (Ball Point) ...... 157 Twig ...... 209 Pencil Case ...... 158 Ukulele ...... 210 Pen Holder ...... 159 Wallet ...... 212 Pennants ...... 160 Beatles Wallpaper – Sold, But Not Made – Photographs ...... 162 in the U.S.A...... 214 Pillows ...... 164 Wig ...... 216 Pin-Up Screamers ...... 165 Lido Toys Beatles “Wig” ...... 218 Pom-Pom ...... 166 You Know My Name (Look Up the Number)! 221 Portraits ...... 168 References ...... 227 Robert Thorne’s Beatles Portraits . . . . 170 INTERVIEWS ...... 229