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4Th Quarter Update

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4Th Quarter Update The Woodlands Township Board of Directors Meeting October 20, 2011 Mission Statement The Woodlands Convention & Visitors Bureau’s Mission is to position The Woodlands as regionally, nationally, and internationally recognized tourist destination by developing quality marketing programs and events to attract visitors and stimulate economic development and growth. Target Audience The Woodlands Convention & Visitors Bureau directs its marketing efforts locally, regionally, nationally and internationally to group and meeting planners, travel agents, tour operators, travel journalists, and the general public who directly influence visitors’ choices in shopping, dining and residential living in The Woodlands. • 104,798 requests (English) • 16,150+ direct mailed • 6,303 requests (Spanish) - Mailed to businesses and others • Over 1,900 different zip who have expressed interest in codes CVB activities • Distributed at 90+ • Distributed to merchants, different locations hoteliers & visitor centers • 19,111 requests • 254,345 total unique website visits • Over 500 different zip codes Partnership with the Chamber to collect visitor information at Market Street and The Woodlands Mall Visitor Information 77,155 visitors 537 different zip codes 80 countries 48 states Where are visitors coming from Internationally? PR Value = $818,247 Articles Featured on The Woodlands as a destination: 710+ CultureMap Houston Houston Chronicle Texas Highways Texas Tour & Meeting Guide 30+ million impressions generated (TV, print, e-newsletter, online) 332 TV Spots (ABC, CBS, NBC, Comcast) Greater Houston Area: May – July 30-second TV Spots 308 Radio Spots (KODA 99.1 FM, KHMX 96.5 FM, KTRH 740 AM) Greater Houston Area: May-August 15-second Radio Spots Print Ads Local: The Villager, Houston Community Newspaper, Houston Visitor Guide (Spring & Fall), Interfaith Directory Statewide: See Texas First-Spring & Fall, Texas Town & City, AAA/Texas Journey Magazine International: Hemispheres E-Newsletters TWCVB e-newsletters circulation: 9,000+ Averaging 500+ click-throughs each month Online Facebook Ads: generated 100+ clicks to TWCVB Facebook Page Search Engine Marketing (SEM), Pay-Per-Click: generated 14,000+ unique visits UPCOMING EFFORTS Cooperative Advertising – Holiday Billboard Campaign Print Meeting Planners International (MPI) Magazine Texas Meetings + Events Texas Sports Facility Guide The Woodlands Big Book of Parties The Woodlands Meeting Planner Guide Interfaith of The Woodlands Directory Online Texas Meetings + Events: Generated over 19,000 impressions Meeting Planner Website: Averaging 200+ unique visits per month Photos Taken By Pro Yacht Management “THE DREAMER” – Catered Charter “THE PUFFY” – Public Transportation Pursuing companies for Naming Rights Advertising opportunities will be available to advertisers in the inside of the Cruiser Your Company Here Developed New Script for Cruiser Drivers Created New Cruiser/Trolley Maps detailing stops for rider convenience 2011 -2012 Fall/Winter Discovery Guide & Savings Book Pictured: Wright Tilley, IFEA Board Chairman , and Kelly Ingram, The Woodlands CVB Business Development Specialist 1,000 Estimated Attendees 50% + said they planned on shopping and dining while attending the event 45% said the event brought them to Waterway Square 15% had not been to Waterway Square before 4,000 Estimated Attendees 70% were from outside The Woodlands 50% = said they planned on shopping and dining while attending the event The Woodlands Ice Rink & Donoho’s Jewellers Winter Wonderland . Construction begins October 23, 2011 . PREVIEW OPENING: Saturday & Sunday, November 12-13, 2011 . OPENS DAILY: Saturday, November 19, 2011 . Northeast Corner of Lake Robbins & Six Pines Drive 29th Annual Lighting of the Doves and 5th Annual iWOW . Saturday, November 19, 2011 . 3 p.m. to 9 p.m. Town Green Park & The Woodlands Waterway $268,950 outside sponsorships committed $43,450+ in-kind sponsorships 10,000+ sponsor communications Trick or Treat Trail Costume Contest Presented by Range Rover Land Rover Houston North Donoho’s Jewellers Winter Wonderland Food Drive The Woodlands Township Board of Directors Meeting October 20, 2011.
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