The Woodlands Township Board of Directors Meeting October 20, 2011 Mission Statement The Woodlands Convention & Visitors Bureau’s Mission is to position The Woodlands as regionally, nationally, and internationally recognized tourist destination by developing quality marketing programs and events to attract visitors and stimulate economic development and growth.

Target Audience The Woodlands Convention & Visitors Bureau directs its marketing efforts locally, regionally, nationally and internationally to group and meeting planners, travel agents, tour operators, travel journalists, and the general public who directly influence visitors’ choices in shopping, dining and residential living in The Woodlands. • 104,798 requests (English) • 16,150+ direct mailed • 6,303 requests (Spanish) - Mailed to businesses and others • Over 1,900 different zip who have expressed interest in codes CVB activities • Distributed at 90+ • Distributed to merchants, different locations hoteliers & visitor centers

• 19,111 requests • 254,345 total unique website visits • Over 500 different zip codes  Partnership with the Chamber to collect visitor information at Market Street and The Woodlands Mall  Visitor Information  77,155 visitors  537 different zip codes  80 countries  48 states Where are visitors coming from Internationally?  PR Value = $818,247  Articles Featured on The Woodlands as a destination: 710+  CultureMap Houston  Houston Chronicle  Texas Highways  Texas Tour & Meeting Guide  30+ million impressions generated (TV, print, e-newsletter, online)  332 TV Spots (ABC, CBS, NBC, Comcast)  Greater Houston Area: May – July  30-second TV Spots  308 Radio Spots (KODA 99.1 FM, KHMX 96.5 FM, KTRH 740 AM)  Greater Houston Area: May-August  15-second Radio Spots  Print Ads  Local: The Villager, Houston Community Newspaper, Houston Visitor Guide (Spring & Fall), Interfaith Directory  Statewide: See Texas First-Spring & Fall, Texas Town & City, AAA/Texas Journey Magazine  International: Hemispheres  E-Newsletters  TWCVB e-newsletters circulation: 9,000+  Averaging 500+ click-throughs each month  Online  Facebook Ads: generated 100+ clicks to TWCVB Facebook Page  Search Engine Marketing (SEM), Pay-Per-Click: generated 14,000+ unique visits

 UPCOMING EFFORTS  Cooperative Advertising – Holiday  Billboard Campaign

 Print  Meeting Planners International (MPI) Magazine  Texas Meetings + Events  Texas Sports Facility Guide  The Woodlands Big Book of Parties  The Woodlands Meeting Planner Guide  Interfaith of The Woodlands Directory

 Online  Texas Meetings + Events: Generated over 19,000 impressions  Meeting Planner Website: Averaging 200+ unique visits per month

Photos Taken By Pro Yacht Management

“THE DREAMER” – Catered Charter “THE PUFFY” – Public Transportation  Pursuing companies for Naming Rights

 Advertising opportunities will be available to advertisers in the inside of the Cruiser

Your Company Here  Developed New Script for Cruiser Drivers

 Created New Cruiser/Trolley Maps detailing stops for rider convenience

2011 -2012 Fall/Winter Discovery Guide & Savings Book

Pictured: Wright Tilley, IFEA Board Chairman , and Kelly Ingram, The Woodlands CVB Business Development Specialist  1,000 Estimated Attendees

 50% + said they planned on shopping and dining while attending the event

 45% said the event brought them to Waterway Square

 15% had not been to Waterway Square before  4,000 Estimated Attendees

 70% were from outside The Woodlands

 50% = said they planned on shopping and dining while attending the event

 The Woodlands Ice Rink & Donoho’s Jewellers Winter Wonderland . Construction begins October 23, 2011 . PREVIEW OPENING: Saturday & Sunday, November 12-13, 2011 . OPENS DAILY: Saturday, November 19, 2011 . Northeast Corner of Lake Robbins & Six Pines Drive

 29th Annual Lighting of the Doves and 5th Annual iWOW . Saturday, November 19, 2011 . 3 p.m. to 9 p.m. . Town Green Park & The Woodlands Waterway

 $268,950 outside sponsorships committed  $43,450+ in-kind sponsorships  10,000+ sponsor communications

Trick or Treat Trail Costume Contest Presented by Range Rover Land Rover Houston North

Donoho’s Jewellers Winter Wonderland Food Drive

The Woodlands Township Board of Directors Meeting October 20, 2011