THE INSIDE STORIES

FEATURES

Customer support-the 24-hour solution 3 The Worldwide Customer Support Operations translates into a competitive advantage for HP and nearly one-fifth ofrevenue.

What a Mickey Mouse wayto start a company S Once upon a time Bill and Dave sold their first audio oscillators to Walt Disney Co. to make Fantasia; then Bill and Dave pageS and all 93,000 employees lived happily ever after. Cover photo by Liane Enkelis.

Pullingtogetherto win inthe marketplace 12 It takes strategic alliances, joint ventures and consortia for HP and its teammates to compete successfully.

Steve Martin-a wild and crazyUP fan 19 A former novice turned "computer head" has a passion for HP.

The "other" Apollo landing 22 The HP/Apollo merger creates a new NO.1 in workstations.

DEPARTMENTS

page 12 ExtraOrdinary People 16

Your Turn 20

Letterfrom John Young 25

ExtraMeasure 26

MEASURE

Editor: Graphic designer: Contributors: Circulation: Jay Coleman Thomas J. Brown Lisa D'Amico Karen Flansaas Shirley Gilbert Art Director: Associate editor: Jean Burke Hoppe Annette Yatovitz Betty Gerard Hans Kuendig , Maureen Schickel

Measure is published six times a year for employees and associates of Hewlett-Packard Company. Produced by Corporate Public Relations. Internal Communication Department. Brad Whitworth. Manager. Address correspondence to Measure. Hewlett-Packard Company. 20BR, PO Box 10301. Palo Alto. California 94303-0890 page 29 USA (415) 857-4144. Report changes of address to your local personnel department.

© Copyright 1989 by Hewlett-Packard Company.

Material may be reprinted with permission. Member. International Association of Business Communicators.

Hewlett-Packard Company is an international manufacturer of measurement and computation products and systems recognized for excellence in quality and support. The company's products and services are used in industry. business. engineering. science. medicine and education in approximately 100 countries. Founded in 1939. HP;, ""bMog • 5"'" 000,"=, '"" """ HP ~p"" ~'o thoo 93=peep"~"""d0((jj

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www.HPARCHIVE.com ~ ...~...... -.. ... •... ..

"G'day, Bill," the Aussie voice nearly 8,000 miles away Customer crackles on the other end ofthe telephone line. "G'day, mate," Bill Dunn answers cheerfully, even Support- though it's the middle ofthe afternoon on the fourth ofJulyat the Mountain View, California, North American the24-hour Response Center. "How can I help you today?" "We're having trouble retrieving some files," says the solution systems supervisor for Martin Communications Ltd., a Sydney, Australia, manufacturer ofprinted-circuit boards. "Canyou help?" Bill wastes no time. He uses his local system, checks his solutions database and simulates the customer's problem-allwhile most Californians are basking in the afternoon sun. "That's great," comes the trans-Pacific response. "We're up and running again. Thanks." It's a familiar role for Bill, an HP support engineer for technical applications at the response center. As a cus­ tomer-support engineer he's part lifeguard, part sleuth. "You learn to ask a zillion questions," Bill says.

September-October 1989 3

www.HPARCHIVE.com "It's like an investigator piecing together the evidence. You focus in on the customer's knowledge and your knowledge of their system to come up with the right solution." Bill is part ofa 15,OOO-person HP contingent called the Worldwide Cus­ tomer Support Operations (WCSO). How important is support? HP service for equipment, systems and peripher­ als generated $1.85 billion in revenue in 1988-19 percent ofthe company's total revenue. Butsupport is much more thanjust a significant profit center. It's a way oflife. "Go back to the corporate objectives and you'll see that HP has had a clear focus on its customers from the begin­ ning," says Mike Leavell, former WCSO vice president and general manager

usupportis anexciting business because it's so diverse and HP customer-education centers like the one (above) atWCSO headquarters in Mountain View, Icomplex." California, help customers get the most from their networks. and newly named director ofU.S. Field About 1, 100 employees are in the Operations. "Our mission is to provide WCSO's new Mountain View, Califor­ products and services ofthe highest nia, headquarters-a 450,OOO-square­ Worldwide Customer quality and the greatest possible value foot, two-building complex which once Support Operations to ourcustomers, and that enables us was a shopping center. to get and hold their respect and loyalty. The facility houses group head­ ataglance "Those aren'tjustwords Bill Hewlett quarters, an HP Response Center, 15,000 employees and Dave Packard made up 30-some HP Customer Education Center, HP 32 response centers linking years ago; it's a philosophy HP has Multivendor Support Operation, the 400 support offices worldwide practiced for decades." Application Support Division, the 90-plus countries And it's more than maintenance and Product Support Division and four $1.85 billion in revenue (19% of repair, Mike adds. Support encompas­ support research and development HP's total revenue for fiscal ses everything from helping customers activities. 1988) select the right systems, installing the Linked with 400 support offices systems, trainingcustomers to ensure and 32 response centers worldwide, WCSO structure maximum productiVity and helping WCSO offers customers 24-hour-a-day, Application Support Division maintain the systems night and day. 365-day-a-year support. Product Support Division "Support is an exciting business And when it comes to support, Response CenterOperations because it's so diverse and complex," there's nothing more important these Support Materials Operation says Roger Costa, general manager of days than network support. Networks MuItivendor Support Operation the Product Support Division. "We see link a wide variety ofequipment within SupportSystems Laboratory the full range ofHP-R&D, manufac­ offices and across continents. Servic­ U.S. Customer Support turing, marketing and so forth. That ing such diverse networks is, effectively, European Customer Support presents an intellectual challenge to a competitive advantage. Intercontinental Customer Support know and deal with all elements of the company."

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www.HPARCHIVE.com Giant car-rental company Hertz International uses HP's NetAssure support program to handle large rental volumes, process transactions taster and maintain high customer satisfaction fhroughouf Europe.

HP's Network Support program, for your system over a maze oftelecom­ International Ltd., "The payback we get example, includes: munications services. from that investment is measured in How do you support such a web of terms ofcustomersatisfaction, how • Worldwide support. HP covers the diverse products and services from fast we process our transactions and world with consistent, timely support. multiple vendors? By offering a range the fact we are able to handle much ofnetwork-supportservices which cov­ more volume without adding a lot • Comprehensive services. It can ers all phases ofa customer's network ofmanpower." help customers through the planning, needs from design to implementation. HP equipment and network support design and implementation phases. For example, one of these services also help keep the Singapore Stock is HP NetAssure. This gives customers Exchange operatingsmoothly. • Multivendorsupport and problem a single contact point to identify and "In a trading day, we can do $100 mil­ management. HP plans multivendor correct problems-even ifthe problem lion to $200 million worth ofshares in networks and helps implement, main­ is in anothervendor's equipment. a four-hour trading period," says Paul tain and operate them. "Basically. that means that HP is Phillips, data-processing manager for monitoring our lines and all ofour tele­ the exchange. "If the network is down • Experience andexpertise. In communications hardware," says Joe for one hour, it could cause $25 million addition to its recognized leadership Bournat, management-information­ to $50 million worth oflost trading... in customer-support satisfaction, HP services director for Hertz Europe Ltd., which could translate to hundreds of provides extensive training for its the giant car-rental company. thousands or millions ofdollars worth network specialists. "In the event ofany failure," he ofcommissions lost in the industry. So notes, "HP has the capabilityofidenti­ it's critical that the network be up the Specialization. If there's one word fying it and correcting it. If necessary. whole day so we don't have these sorts that captures the contemporary chal­ theywill notify the local Hewlett-Packard ofproblems." lenge ofcustomersupport. that's it. office on a country level and correct the In addition to customer testimonials, Network systems today are like high­ problem as soon as possible." HP has a raft ofsurveys which support tech Tinker Toys: startwith a computer Adds Fredy Dellis, president ofHertz its industry-leadership position. system made up ofhardware and soft­ Based on results which HP compiled ware from a half-dozen or more ven­ from minicomputer surveys by Data- dors, and then transmit the data in

September-October 1989 5

www.HPARCHIVE.com pro, a market-research firm, HP ranks NO.1 among industry leaders in overall support satisfaction for the sixth con­ secutive year. Survey results were averaged across six key categories: maintenance effectiveness, mainte­ nance responsiveness, troubleshoot­ ing, documentation, education and software support.

"Now we canexamine ourworldwide results and respond quickly Ito those issues." While those surveys provide some indication ofhow HP stacks up with its competitors, three companysurveys conducted in each of the past two years provide more important results:

•Ayearly service-center surveyasks customers in the U.S., Europe and A k~~ to H~'S support success is the extensive training support engineers undergo. The Intercontinental to rate HP on repair, training gives them the ability to think broadly about the root of a problem. calibration and administration.

• An annual worldwide customer­ region and local issues-and respond support survey measures HP's service qUickly to those issues at each level of in areas such as workstation and sys­ the support organization." The high cost of tem hardware, software and response­ With the survey results, area mana­ centersupport, and customer-educa­ gers can follow up with plans to address losing a customer tion services. specific issues customers have raised. • For every customerwho com­ "The surveys help us improve ourser­ plains, 26 others remain silent. • The corporate customer-satisfaction vices each year, and help us identify surveyasks customers worldwide and respond to specific customer • 91 % ofunhappy customers will about HP's performance in areas such needs," Karla says. never purchase goods or services as educational services, sales interac­ Keys to HP's success in the area of from you again. tions, information and literature, prod­ customer support are the people and uct documentation, delivery and cost the training they receive as support • The average "wronged" customers ofownership. engineers. This gives them the ability will tell eight to 16 people. to think broadlyabout the root of the "In the past, most countries and problem, says Roger Costa. • Itcosts about five times as much sales regions conducted their own sur­ "Sometimesyou expect the problem to attract new customers as it costs veys," notes KarlaWilliams, program is 'A' and it turns out to be'S' and 'C'," to keep old ones. manager forWCSO customer-satisfac­ he explains. "Ifyou don't have the train­ tion surveys. "We did not have a global ing and the ability to look at the larger • Solve customer complaints and picture ofHP's support performance aspect of the problem, you could mis­ 82% to 95% will continue to make from the customer's viewpoint. Now we diagnose the real problem." purchases. can examine our own worldwide survey (Source: Technical Assistance Research results to identifyworldwide, super Programs. Washington. D.C.)

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www.HPARCHIVE.com Atlanta, Georgia, houses tive main support tunctions, including a North American Response Center, customer LARRY THOMAS network center, customer-education center, application-engineering project center and repair depot.

In April, Marc Hoff, general manager "Ourgoal is to give customers the You can solve another thirdjust by of the Application Support Division, same level ofsupport in Singapore, 'walking' them through the program announced a new software-support Japan and Paris that they would get in step bystep. The other third are more program which features three levels downtown San Francisco or Los Ange­ complex problems where we try to ofservice: les," says Mike Leavell. duplicate the problem the customer For Gene Bradley, another support has, then work the problem until we • UP BasicLine-Customers wi th a engineer at the North American find the answer. software materials level ofsupport now Response Center, downtown San Fran­ "The solution can be minutes or have electronic access to important cisco was exactly the site ofa recent hours away-and every call is different. problem-solving information to increase customer-support problem. A major But that's what I like most about cus­ system uptime and productivity. California bank was having difficulty tomer support. Every call tests your running credit reviews and checking ability to diagnose a problem qUickly • UP ResponseLine-Customers other programs on its system at the and provide the right solution to get the receive all of the HP BasicLine support same time. customer back on track. We're in the plus new features, including telephone "I checked our solutions database solutions business." assistance for questions about soft­ and found an example ofa program -Jay Coleman ware use, clarification about software they could run on theirsystem and documentation, or resolution ofsoft­ faxed a copy to them," Gene says. "One ware problems. look at the example and they knew what to do to solve the problem. • UP TeamLine-Customers receive "We can solve about one-third ofthe a personalized level ofsoftware support problems we receive by finding a simi­ along wi th all ofthe features ofHP lar problem we've solved, then commu­ ResponseLine and HP BasicLine sup­ nicating that example to the customer. port. An HP support consultant works directly wi th a customer team to tailor support to the customer need.

September-October 1989 7

www.HPARCHIVE.com What a Mickey Mouse way to start a company Once upon a time, Bill and Dave sold their first audio oscillator to Walt Disney Company for the making of Fantasia, and then Bill and Dave and all 93,000 of their employees lived happily ever after.

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www.HPARCHIVE.com n late 1940, Bill Hewlett and Dave thistles and orchids become Russian he goes after the broom with an ax Packard were well on theirway to dancers in Cossack clothing and and each splinter becomes a maniacal I building their own version of the peasant dresses. water-carrying broom. While Mickey Magic Kingdom. They'd outgrown the searches for the antidote, Yensid the garage and all was Zip-A-Dee Doo-Dah • In the most famous sequence, Paul sorcerer returns to the castle, makes right with the world. Dukas'"The Sorcerer'sApprentice," the water disappearand swats Mickey A year earlier, their very first sale Mickey Mouse borrows the sorcerer's with the broom for his rnischief. (Sto­ had been an order ofeight Model200B magic hat and teaches a broom to do kowski used Disney's own musicians audio oscillators toWalt Disney Com­ his water-fetching chores. As Mickey for this one sequence.) pany, which was in the final stretch lazily dozes, the broom relentlessly ofits Olympian effort to create the carries water buckets back and forth • StraVinsky's "Rite ofSpring" movie Fantasia. until the entire room is flooded. When becomes a fiery metaphor for the crea­ Late 1940 was a little more tense for Mickey awakes in waist-deep water, tion ofEarth, complete with volcanoes, Walt Disney. Fantasia had been two years and an astounding$2.3 million in the making. It all started in 1938 with a Mickey Mouse short subject of "The Sorcerer's Apprentice," which 10 fun Fantasia facts cost $125,000 to make. To recoup this .. The sorcerer inFantasia's "The the hooves of the othercentaurs. investment. Walt Disney and conductor Sorcerer's Apprentice" sequence is Deemed "raCially sensitive," says Leopold Stokowski decided to make the namedYensid. Hold that up to the David Smith, the images disap­ cartoon one part ofa longer concert Wicked Witch's mirror and see what peared from the film. feature. it spells. Fantasia premiered on November .. Fantasia is a musical term for a 13, 1940, at New York's BroadwayThea­ .. More than one million draWings composition in a fanciful or irregu­ ter, one ofonly 12 theaters in the world were done for the film. That resulted lar form orstyle. specially equipped to run it with an in approXimately a 4.5-to-l ratio expensive "Fantasound" sound system between draWings created and used. .. A sequence based on Debussy's with 56 speakers. "Clair de Lune" was part ofFantasia The unthinkable happened. Fanta­ .. There was some thought given to until mid-1939, butwas shelved sia bombed. Disney's first commercial casting Dopey of the Seven Dwarfs until it appeared in Disney's 1946 failure had a lot working against it. as the sorcerer's apprentice, but feature, Make Mine Music, under With only 12 theaters capable ofshow­ Walt Disney hoped Mickey's appear­ the title "Blue Bayou."In the '50s, ing it. says Disney archivist David ance would boost his waning "Blue Bayou" was broadcast on the Smith, Disney's staunchest fans in popularity. Disneyland television show as the Middle America didn't have much first stereo broadcast on television. access to it. There were distribution .. Mickey Mouse had pupils in his The original Stokowski soundtrack problems at RKO Radio Pictures. World eyes for the first time in his appear­ came through the TV speaker and War II interfered with foreign markets. ance in "The Sorcerer's Apprentice." viewers were invited to tune into an And some peoplejust plain didn't like AM radio station for stereo sound. it. It was too different. Walt Disney had .. A strange thing happened in hoped to make classical music accessi­ movie theaters when Fantasia was .. Even the intermission feature of ble to his regular cartoon fans, but also re-released in the early '60s. During Fantasia was designed to entertain. wanted to appeal to a more highbrow "The Dance of the Hours," kids in The SoundTrack-a shy, embar­ crowd, those who scoffed at animation the audience ("Iittle Philistines," rassed Iittle pattern ofsquiggles­ as an art form. The seven sequences of according to Los Angeles County is introduced to the audience by the Fantasia merged imaginative animated Museum ofArt's Ron Haver) spon­ narrator, and coerced into shOWing images with some ofthe world's best taneously sangalong to it with the the audience how he makes his music, as performed byStokowski's words from then-popular "Hello sounds. Philadelphia Orchestra. For example: Muddah! Hello Fadduh!," a song by Allan Sherman about gOing to camp. .. To celebrate Mickey Mouse's 60th • In Tchaikovsky's "The Nutcracker birthday this year, the country of Suite," sugar-plum fairies use dew .. One scene in "Pastoral Sym­ Bhutan in Asia's Himalayan Moun­ drops to wake up other fairies, mush­ phony" was cut before the 1969 re­ tains issued 12 stamps and 12 sou­ rooms become Oriental dancers, and release and will probably never be venirsheets featuring highlights of seen again. FollOWing the "humor" Mickey's life. One of the stamps is of the time, one of the little centaur­ Mickey as the sorcerer's apprentice ettes, drawn as a pickaninny, shines in Fantasia.

September-October 1989 9

www.HPARCHIVE.com earthquakes, Ooods, fish,dinosaurs and prehistoric birds.

• Beethoven's "Pastoral Symphony," written by the composer to evoke the feelings ofa day in the country, becomes a mythologicallovefest. complete with a soused Bacchus, lightning-Oinging Zeus and arrow-slinging Diana.

• Amilcare Ponchielli's "Dance ofthe Hours" brings together ostriches, ele­ phants, crocodiles and hippos in tutus and toe shoes for an exuberant dance that crumbles the iron gates ofthe hall they're in.

• In a classic good vs. evil mode, Mod­ est Mussorgsky's "Night on Bald Moun­ tain" becomes a terrifying whirl of demons, devil bats and lizards that is stilled by morning church bells and Franz Schubert's "Ave Maria."

Though Disney has been more than vindicated since the show's dismal pre­ Mickey Mouse congratulates Leopold Stokowski tor conducting "The Sorcerer's Apprentice" miere, critics at the time claimed he -perhaps the most tamous Fantasia sequence, had "bastardized" the classical music used in the production. "People in the explains that Stokowski recorded each oscillators until the early 1980s. music field especially felt it was sacrile- section ofhis orchestra individually, Turns out that Walt Disney wasjust a then mixed the nine separate optical decade or two ahead ofhis time. When tracks on four master tracks. the film was re-released in 1956 with "Peoplefeltit was "These tracks," Culhane writes, the original optical Fantasound tracks sacrilegious tofoiston "were heard by the audience for Fanta­ re-channeled on four-track magnetic anaudience a picture sound from three sound horns behind film, it made money for the first time, ofwhat music is the picture screen instead ofthe usual says Disney's archivist. It's been re­ supposed to be evoking one, plus 56 small house speakers released seven times-in 1946, 1956, placed strategically through the audito­ 1963, 1969, 1977, 1982 and 1985. inyourmind." rium. Thus, when a muted horn in 'The In 1969, it entered cult-film status Rite ofSpring' heralds the approach of when the "Oower children" embraced gious to foist on an audience a picture 1)rrannosaurus Rex, the horn sounds its wild images-especially, wink, ofwhat music is supposed to be evok­ from the auditorium, far from the wink, the dancing Oriental mush­ ing in your mind," says Disney's David screen. As the monster comes closer rooms in "The NutcrackerSuite"-as Smitho "They felt each person should to the screen, so does the horn call. the ultimate psychedelic experience. be free to picture his or her own vision When he crashes into the clearing, there A 1970 Newsweek magazine "Life and ofwhat the music means." is crashing dissonance issuing from Leisure" segment called "Tripping on But there were lots offans, too. the very point on the screen where Disney" stated: "When Walt Disney pro­ Many ofthem raved about the 1940s' he appears." duced Fantasia 30years ago, KEEP state-of-the-art Fantasound, Disney's Disneyengineers used HP Model OFFTHE GRASS still meant keep off effort to make the music sound like a 200B audio oscillators to test the var­ the grass. Now it means NO POT ON live performance. In his book, Walt ious channels, recording equipment THE PREMISES, and the old master Disney's Fantasia, John Culhane and speaker systems in the theaters ofmass-media fantasy would probably that showed the film. The costly Fanta­ be amazed by the hippies and heads sound installations for Fantasia were abandoned as early as 1941 though Disney continued to use the HP audio

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www.HPARCHIVE.com who are makingFantasia the season's istic movie TRON, significant in the hit revival." industry for being the first film to make In 1982, the Stokowski soundtrack extensive use ofcomputer imaging. was re-recorded by Irwin Kostal in digi­ John Murray, sales rep at HP's Cala­ tal and Dolby stereo. But Stokowski basas, California, office, says Walt Dis­ will be back when Fantasia hits the ney Productions now uses three HP theaters in November 1990 for its 50th­ 9000 technical workstations to create anniversary celebration, says Disney animated productions, most recently archivist David Smith. The original for The LittleMermaid. 1\vo of the HP sound track is being"de-noised" by workstations are in the new Disney film Disney engineers to remove the pops, studios in Orlando, John says, where scratches and hisses, much the same the hordes of tourists can walk byand treatment Gone With the Wind got for watch the HP 9000s at work. Disney its 50th-anniversary release this year. also uses many HP plotters and print­ Ron Haver, director offilm programs at ers, as well as an HP 9040 Series 500. the Los Angeles CountyMuseum ofArt Bill Stancil helped Norm Neelyand Beyond film entertainment, there are and Fantasia-phile extraordinaire, Johnny Hawkins complete the deal. the cash-machine amusement parks: hopes Disney will also reinsert snippets Disneyland in Anaheim, California, that have been cut through the years. DisneyWorld in Orlando, Florida, and He's especially hopeful that the The missing link Tokyo Disneyland. A major new attrac­ folksy on-screen introductions to the How did the successful Walt Disney tion, the MGM-Disney Studio Theme sequences by Deems Taylor, a respected Productions first hear about Bill Park, opened in Orlando this May and music critic ofthe time who was well and Dave's audio oscillator? William Euro-Disneyland, 20 miles outside of known for his radio broadcasts for the Stancil had been working as a Paris, is on its way. There is the popular Metropolitan Opera, will be included "sound man" for MGM and Goldwyn cable DisneyChannel. There are hotels in Fantasia again. Studios, but left studio work to and resorts, and a burgeoning network The adventurous, pioneering spirit establish his own garage laboratory. ofretail stores that sell Mickey Mouse that Walt Disneyshared with the world One ofBill Stancil's good friends, sweat shirts and Goofy night lights. through film classics like Fantasia has George Downs, told him about a ter­ Disney is developing a satellite broad­ returned to the company after some rific oscillator he'd seen at the 1938 cast system in Europe with Rupert rocky years following Walt's death in IEEE convention. George drew Bill Murdoch, called Disney Channel and 1966. The '80s have positively sizzled a picture of the audio oscillator and Sky Movies. under the direction ofChiefExecutive suggested he get in touch with Norm Disney's fairy tale is far from over. Officer Michael Eisner (who has been Neely, father ofHP's Neely Sales The sleepinggiant recovered from Wal t called more Walt than Walt). Disney's Region, and Johnny Hawkins, a Dis­ Disney's death in 1966 and is awake, $10 billion market value is by far the ney engineering consultantworking hot, in touch with the American pulse largest ofall the entertainment compa­ onFantasia. Bill Stancil went to and as lovable as ever. Stay"tooned." nies. In the last four years, annual reve­ work for Norm Neely as a sales engi­ -Jean Burke Hoppe nues have increased 150 percent to neer, helped get the Disneyaudio $3.4 billion in 1988, while profits have oscillatorsale from Johnny Hawkins (Free-lance writerand lifelong Mouse­ more than qUintupled to $522 million -and the rest is history. keteerJean BurkeHoppe last wrote in 1988. Bill Stancil worked for Norm Neely for Measure in the July-August 1988 Walt Disney Studios and its grown­ for less than two years, but came issue on the way we communicate. up subdivision, Touchstone Pictures, into successes ofhis own. He soon Like entertainerMichael Jackson and have turned out one hit after another started his own company, Stancil his celebratedsingle-gloved hand, with last year's Good Morning Viet­ Corporation, which for 42 years has Jean has been known to wear mouse nam, Three Men and aBaby and Who made multichannel voice recorders earsfor no apparent reason.-Ed.) Framed RogerRabbit, and this sum­ used by police, highway patrol and mer's Dead Poets Society and Honey, fire departments, as well as stock­ I Shrunk the Kids. brokers, financial institutions, Happily, HP still has a small place money exchangers and racetracks. in Disney's Cinderella success story. Approaching age 80, Bill Stancil In 1982, Walt Disney Productions used still reports to work every day and an HP 9826 desktop computer and HP cherishes his special HP connection. 1000 computer to create many of the "I framed mybusiness on the logic animated special effects for the futur- those two guys had," he says. ''I've used their methods as a Bible for my own company."

September-October 1989 11

www.HPARCHIVE.com Through strategic alliances, joint ventures and consortia, HP and its many teammates are Look at the relationships today between HP and American Telephone & Pulling together to win Telegraph (AT&T), and you'll find them complex, changing and very confusing. • AT&T is a solidHP customer. in the marketplace AT&T is HP's largest commercial major account, and HP sales to AT&T have been consistentlygrowing at faster rates than HP's overall business. HP DON SMITH/AllSPORT USA PresidentJohn Young makes regular sales calls on the international tele­ communications giant. • AT&T is a good HP supplier. It is HP's dominant long-distance carrier, handling upwards of5.2 million minutes oflong-distance caJls each month. More than 80 HP facilities use AT&T hardware for their telephone switchboards. • AT&T is an ally. For example, HP and AT&T are working together onjoint research projects to develop the market for next-generation telephone networks -ISDNs or Integrated Services Digital Networks -that will carryvoice, data and video at the same time. • ButAT&T is also an adversary. AT&T sells computer systems that com­ pete with some HP models. And AT&T has been working closely on future releases of its UNIX' operating system with Sun Microsystems, HP's largest competitor in the workstation market. AT&T's relationship with Sun was one factor that encouraged HP, IBM, DEC and others to start the Open Software Foundation to offsetAT&T's attempts

The many forms of teamwork Working together can take many HP-AT&T-Siemens forms-from a total purchase of Announced agreementto another company, as HP did with supply interchangeable fiber­ Apollo, to merelybelonging to the optic compon~ntsthat comply same industry association. with international computer Here are some real-world examples networking standards. Each ofways that HP has teamed up wi th companywill develop, manutacture and market its others to compete in an increasingly own transceivers to meet Fiber complex marketplace: Distributed Data Interface (FOOl) standards.

12 MEASURE 'UNIX is a registered trademark ojAT&T in the U.S. and other countries.

www.HPARCHIVE.com to control the future ofUNlX. easy to define. HP and others are look­ recommended the formation of four to Confused about the relationships? ing for technological superiority, man­ six such groups involving universities, You're not alone. Hewlett-Packard and ufacturing competitiveness, marketing government and industry to improve manyother companies are finding that clout and ultimately, for customers. the country's competitiveness in to compete in today's marketplace, (See John Young's message, page 25.) superconductivity. you've got to team up with others. These partnerships, while a growing Sometimesyour partners will be your Spreading R&D's risks trend, have to overcome a natural best friends, sometimes they maybe HP has long enjoyed a reputation for reluctance to share ideas. Traditionally, your most bitter rivals. pioneering some ofthe world's finest R&D groups have looked down their Fortune magazine reports that in the technologies-the first handheld scien­ noses at others' ideas. Technology that 1980s, U.S. companies formed more tific calculator, the frequency counter was "not-invented-here"was often than 2,000 alliances with European and the audio oscillator. Traditionally, treated with scorn. companies alone. In 1988, for example, the companyspends about 10 cents of A major turning point in that HP struck deals with four telecommu­ every dollar in sales on research and attitude was IBM's effort to develop the nications companies. In May, HP and development. personal computer in the early 1980s. Northern Telecom announced an agree­ But to make those R&D dollars go Rather than design the machine and ment to design networks using both even further today, HP is part ofconsor­ its software in-house, Big Blue turned companies' products. In June, HP tia, university partnerships andjoint to others for help: the microprocessor bought a minority interest in an Italian ventures. came from Intel, the operating system firm, NECSY, that builds measurement For example, in June HP announced from Microsoft, the disk drives from instrumentation systems for maintain­ its plans tojoin DuPont and the Los Seagate and the drive controllers from ing telecommunication networks. In Alamos National Laboratory in a tech­ Western Digital. The results: the IBM July, HPbought lOpercentofOctel nical program to develop thin-film, PC became the industry-standard per­ Communications, a voice-processing high-temperature superconductors sonal computer almost overnight, and firm. And in August, HP formed a part­ for electronic components. The collabo­ everyone started looking for partners. nership with Australia's telephone rative effort will involve the equivalent company (see storyon page 15). of25 or more researchers and an esti­ Finding a DRAM answer "None of these recent relationships is mated $10 million worth ofequipment IBM is again sharing its expertise particularlylarge," Bob Wayman, HP's and facili ties. Work will be done at the by taking the lead in creatinga new chieffinancial officer, told security ana­ existing facili ties of the three parties, chip-makingarrangement called U.S. lysts last year. "But each represents an including HP Labs' Deer Creek facility. Memories Inc. It's a $1 billion venture important new direction, an important In its quest to bring superconductor to manufacture dynamic random­ new strength for the company. In the applications to the commercial market, access memory chips, or DRAMs. very broad information-management this new consortium goes head-to-head Seven U.S.-based companies (IBM, marketplace in which we compete, with a similar one established earlier HP, Advanced Micro Devices, LSI Logic, there are opportunities to team up this year by IBM, AT&T and the Massa­ Intel, National Semiconductor and successfully with other companies." chusetts Institute ofTechnology (MIT). DEC) plan to pool their monies in a The rewards for such teamwork are A U.S. presidential advisory committee separate company to build a state-of-

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HP-Eon HP-Hitachi Biotechnology Research HP-Matsushita Acquisition"ot a small company Joint development of new, and Development Corp Joint venture to produce the which makes network manage­ higher-speed chip set based on HP-American Cyanamid HP 7600 series of electrostatic ment products. The organization, HP's RISC (reduced-instruction­ -Amoco-Dow-Ecogen­ ploners. Instead of using a now known as the Intelligent set-computing) technology and International Minerals and pen, electrostatic ploners use Networks Operation, is part of Hitachi's advanced semicon­ Chemical-Agricultural pafferns of electrical charges the ColoradoTelecom Division. ductor and circuit-design tech­ Research and Development which affract toner to paper, The first product is the LAN Probe nology. HP also has signed much like a photocopier or a Group to conduct biotechnol­ for Ethernet local area networks. an agreementwith long-time LaserJet printer. ogy researCh, for example, to Korean joint-venture partner find an environmentally safe Samsung Electronics. pesticide made from natural plants.

September-October 1989 13

www.HPARCHIVE.com Pulling together

the-art plant to proVide its members software productwith additional capa­ complementarystandards through the with a stable supply ofDRAMs. The bilities that were produced at a signifi­ HP MTS (Modular Test System) which chip will be based on a first-generation cantly reduced cost and in a much may someday become its own standard. 4-megabit DRAM design from IBM. shorter time frame than resource avail­ But nowhere is HP's commitment to In recent years, control ofthe market ability at HP would have allowed." standards more important than in the for DRAMs had moved into Japanese "UNIX Wars." hands. U.S. companies, trying to figure Moving toward standards On one side is the originatorof the out how not to let Japanese suppliers One of the most compelling reasons operatingsystem, AT&T. AT&T licenses dominate the market, hit upon U.S. in the electronics industry to enter into UNIX to hundreds ofcompanies includ­ Memories as an answer. alliances is to find ways to make your ing HP. In turn, HP has developed its There are still obstacles before the products work with everyone else's. own version ofUNIX called HP-UX cooperative effort, announced in June, Customers insist that they be able to which is modified to add capabilities becomes a reality: settling anti-trust hook together machines from dozens of and to get peak performance from HP questions, recruiting still more compa­ vendors and have them perform. computers. nies, collecting capital from them, That concept is clearly understood at Long-standingcomplaints by HP and choosing a site and building a factory. HP. The company has believed in follow­ others aboutAT&T's licensing policies But one newspaper report calls the ing and settingstandards for a long boiled overwhen a major workstation cooperation excellent. "Never before time. For example, the HP interface competitor-SUN-announced it has the American electronics industry bus (HP-IB) was adopted in the 1970s would get preferred AT&T treatment. been so willing to set aside its internal as the international standard to hook So to maintain a level playing field, rivalries to face a common threat." together instruments, computers and HP, Apollo (now a part ofHPJ. IBM, peripherals. HP has almost 200 people DEC, Nixdorf, Siemens and Groupe Helping out overseas actively involved in standards-setting Bull formed the Open Software Foun­ But cooperative ventures can also bodies throughout the company. HP's dation (OSF) in May 1988. To date, OSF help improve a company's overseas computer-networking strategy is based has signed 155 others to the cause, presence and tap a new pool ofengi­ on industry standards. A fast-growing including two additional sponsors­ neering talent. piece ofHP's supportbusiness is ser­ Philips and Hitachi. OSF plans to HP and Tsinghua University in the vicing multivendor computer develop a completely open software Peoples' Republic ofChina set up a environments. environment and a new operating sys­ cooperative software development A major effort is under way in HP to tem, including technology from IBM effort in 1987. The two worked together support two new standards, VXIbus and others. Unlike AT&T, OSFwon't on software for HP's Precision Architec­ and Modular MeasurementSystem have restrictive licensing. OSF's first ture computer products. Tsignhua is (MMSJ. in the computer-aided-test product, the MOTIF user interface often called the MIT of the PRC. industry. VXIbus ties together digital which offers the "3-D look" developed Herb BlomqUist, manager in HP's and high-performance analog test by HP, has already been released to Information Architecture Group, says instruments while MMS works with rave reviews. the project was a complete success and high-performance RF and microwave In a counter-move, AT&T, Sun, HP now has "an improved math-library eqUipment. HP hopes to link the two Amdahl, Fujitsu, NCR, Unisys and

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HP-3Com RACE HP-Varian Open Software A strategic"alliance tor joint (Research and Development Working together,"have Foundation development, marketing and Program in Advanced developed a process called HP-IBM-DEC-Bull-Nlxdorf­ servicing ot network and Communication Technologies metal-organic molecular beam Siemens-Apollo (now part ot software products based on tor Europe) epitaxy (MOBRE) to make high­ HP)-Philips-Hitachi and now international standards. HP HP-Ericsson-Clemessy­ electron mobility transistors 150 others can purchase up to 5 percent (HMET)-the tastest and lowest­ Advanced Systems Architectures Developing a new "open" ot 3Com's stock. noise transistors in use today. -and more than 100 others computing environment, based Program run by European Eco­ on a UNIX derivative, without nomic Community to develop AT&T's restrictive licensing integrated voice, data and practices. video networks to be used throughout Europe in the 1990s.

14 MEASURE

www.HPARCHIVE.com 23 others formed UNIX International­ a users' group to influence the future direction ofAT&T's division responsi­ ble for the operating system: the UNIX Software Organization. But to make matters more complex. some companies have decided to play it safe byjoiningboth sides. For example. Data General is a member ofboth OSF and UNIX International. While the battle lines may be clear between rivals UNIX International (UI) and OSF. no battle lines are needed in the case ofa third UNIX consortium A $1.5 million joint-venture sale in Australia: the Queensland state police. called XlOpen. lts members include all major members ofUI and OSF. as well as those organizations themselves. Unusual arrangement spurs XlOpen's mission is to propose stan­ dards via portability gUides so software HP computer sales in Australia written for one version ofUNIX can eas­ On a continent known for unusual tomers along with its telecommuni­ ily run on otherbrands ofmachines. animals like kangaroos and koalas. cations networks. It looked at about HP was one of the first companies to HP has a special arrangement in the 50 possibilities (including Austral­ passXlOpen's test suites. which company it formed with Australian ia's two largest players-IBM and earned it the right to use XlOpen's Telecom in August 1988. DEC) before picking HP. Two rea­ trademark on its HP-UX products. Hewlett-Packard sold half interest sons Telecom felt HP would be its Kathryn Harrigan. a professor of in its commercial-computingbusi­ best partner: complementary net­ strategic management at Columbia ness in Australia to the government­ working strategies and both firms' University. told Fortune magazine that controlled telephone company in support of international standards. these arrangements are a necessity. return for access to Telecom's top Is the partnership working? "Within a decade. most companies will corporate customers. The two "par­ There's been one big payoffalready. be members of teams that compete ents" are sharing the risks and the Telecom and HP have been awarded a against each other." profits from the companyequally. $1.5 million (U.S.) contract to sup­ But regardless of motive. HP must One technology writer in Australia ply a computer-based command­ learn that alliances are here to stay. called the arrangement "a coup" for and-control system for the state "Our success depends not only on what HP because it now owns "halfof the police force in Queensland. we can do ourselves." says John Young. only company in this country that The system will enable dispatch­ HP president. "but on what we achieve can supply all ofa company's com­ ers to instantly obtain names. with others." - Brad Whitworth puter and telecommunications addresses. telephone numbers. needs until deregulation of the tele­ criminal records. vehicle identifica­ communications market. This is tion and other information from a likely to give HP a solid. two-year computerwhen responding to a call. 'windowofopportunity.·" and then relay this information to HP's otherbusinesses in Aus­ police officers in the field. tralia-test-and-measurement Eventually the mobile and foot instruments. technical computers patrols will have portable terminals and other products-weren't to display electronic maps. finger­ UNIX International affected by the deal. prints and photographs. ATa.T-Sun-Amdahl-Fujltsu­ The new company. Telecom/Hew­ But even the new 50-50 partner­ NCR-Unisys-and now 23 lett-Packard Pty. Ltd.. operates out ship needed the help ofothers to others ofHP's Melbourne headquarters and clinch the deal. BHA Computer will Developing a standard version will have two HP execs and two Tele­ serve as the local system integrator. of ATa.T's UNIX operating system com execs on its board. But because Peat Marwick Hungerfords will pro­ around Sun's RISC technology. Telecom has offices throughout the vide quality-assurance and service­ Should speed sales of UNIX computers, benefiting ATa.T and country, HP's "reach" in the Austra­ introduction consulting. and Sun's efforts to grow in fhe lian marketplace has been extended. Sybase Australia Pty. Ltd. will pro­ computer business. For nearly two years. Telecom had vide the relational database manage­ been looking for a partner to offer mentsystem upon which the computing solutions to its cus- application is based.

September-October 1989 15

www.HPARCHIVE.com An automobile accident nearly 20 years ago lett HP Labs' Earl Norwood legally blind-and turned his life around. Earl Norwood gets a second chance

16 MEASURE

www.HPARCHIVE.com here are two Earl Norwoods. "Let's give him a chance." The dividing line between the T two is like a curtain of time that He interviewed at HP's Stanford Park separates two distinctly different Division (SPDj 12 years ago. "I sensed personalities. the apprehension that interviewers On one side of the curtain is a 20­ had about my ability to do thejob," Earl year-old auto mechanic who could remembers. "Butin the end they said, think no further than grabbing a dozen 'Let's give him a chance.'And they beers at a local liquorstore at day's end. Even with only 12 percentvision, Earl excels made me an offer. I felt so lucky. There On the other side is a responsible as an associate systems administrator. were so manyother people they could have hired." adult; a contributing and highly respected HP employee; a talented was the sound from a radio. "I knew Earl's first HP assignment was test­ andjoyful musician. I was alive when I heard the music," ing and troubleshooting on the RF sig­ What separates the two is a disastrous he says. He had always loved music nal-generator instrument product line auto accident almost 20 years ago that and intended to study it seriously. Now in SPD in Palo Alto. He delights in the left Earl legally blind. he decided to immerse himselfand fact that he was the first tech on the "I think ofthat accident." says Earl, boughta bass gUitar on the way home line to make standard time on certain "as a dividing line between wasted from the hospital. sub-assemblies, which meant his aver­ age time was higher than anyone else·s. youth and responsible adulthood. I He spent hours on the instrument Although Earl enjoyed working on went from being a drunken gas-station studyingwith Rich Gerard, a well­ attendant to thinking, 'I want to be a known local musician, and learned hardware, he became fascinated with software and took some programming real person, a good person, someone enough to become a professional gui­ classes. This propelled him to a techni­ with dreams and plans.' " tarist. He played engagements in the cian'sjob in the Optoelectronics Divi­ The accident. as positively as Earl San Francisco BayArea for two or sion. When the division moved 20 miles views it today, nearly killed him. It hap­ three years. south from Palo Alto to San Jose, Earl pened on Highway I, about 10 miles Then Earl got married and realized took a position as an associate systems south ofHalfMoon Bay in the San there wasn't enough earning power in administrator in Palo Alto's HP Labs. Francisco area. Earl was driving and music to pay for food and rent. He knew where he now works. there were four others in the car. He he had to go back to school to learn how Despite a busyjob, Earl missed doesn't remember all this too clearly to net a decent income. the music. He met musician and HP ("The mind is a wonderful thing and Sharon Connor, then in the Califor­ mercifully forgets," he says.). but he nia Department ofRehabilitation and employee StephenWallace when they both worked at Stanford Park, and the understands he blew a tire, lost control. today a personnel liaison with HP Labs, hit a ditch and destroyed the car. suggested Earl get an AA degree at Val­ two put a band together to record Ste­ phen's music. Earl tried to make a go of The others suffered minor injuries, ley Technical Institute, a local trade but Earl ended up with a skull fracture, school in San Jose, California. The it in the rock 'n' roll scene. "I was killing myself," he says. "We'd rehearse every a crushed and shredded lung and a SensoryAids Foundation, a non-profit severed main artery in his stomach. agency that helps the disabled, offered evening and play all weekend. It was tough." And when he came to after many days to fund Earl's education in the school's in a coma, he discovered he was almost technician program. The band made a recording and completely blind. played at local clubs. But the late hours "Something clicked..." and the dismal night-club routine "I'm alive. I've made it." "Sharon took me down there," Earl began to wear on Earl. "Itsuddenly "It's strange," says Earl, "butwhen I says, "and I met a school representa­ soured for me," he recalls. "Thatwhole realized Icouldn'tsee and that it wasn't tive. After talking to me he said, 'Forget drunken scene. There were nights likely to change much, it didn't terrify it. You'll never make it.' Something some ofthe guys in the band were so me. Alii remember thinking was, 'I'm clicked inside my head. It was like drunk theycouldn't stand up. It wasn't alive. I've made it.' " thrOWing down a gauntlet. Iwas deter­ fun any more and so it was a great relief In the ensuing days in the hospital. mined to make something ofmylife." when the band died." Earl began to rethink his life. He real­ Earl graduated fourth in his class of25 But the music didn't die for Earl. ized he didn't like the old, pre-accident in the electrical-technician program He still plays in a band, still contin­ Earl. "That Earl." he remembers, "was and earned his professors' respect. ues to record music and plays a few a wild, irresponsible kid. He was head­ However, there was the matter ofget­ engagements a month. "Now," says ing nowhere fast." ting ajob. Earl is legally blind. He has Earl. "it's much more pleasant. low key, Earl's first memory in the hospital about 12 percent vision. And he real­ not like a career, butjust fun." ized that getting a foot in the door ofa high-tech company wouldn't be easy.

September-October 1989 17

www.HPARCHIVE.com ORDINARY PEOPLE

"When I play I feel healthy." Earl never wants to be without music in his life. "The music is a great way of coping with being different, with being disabled. The music touches a kind of wholesomeness inside me. When I play, I feel healthy and strong." Earl admits that not seeing is diffi­ cult and often frustrating for him. Earl's vision is measured at 20/100; 20/200 is blind. He has a kind of tunnel vision and sees parts ofthings and people at a time. He can'tsee traffic lights and has to rely on sound tojudge how far away cars are. He can't drive and get places he wants to go-especiallyat night­ and he has to rely on others more than he likes. "It's a frustration," says Earl, "that I face every day. But my philoso­ phy is that I have to do things on my own. Everyone has limitations. And you do whatever you can to take advantage ofall the good in you and play down your limitations." Despite these sentiments, Earl Earl and fellow HP employee stephen wallace practice their music after work. "The music is a seems to have a limitless capacity and great way of coping wifh being different, with being disabled," Earl says. energy for helping others. Recently, he helped nearby De Anza Community much better than the old one of20 College get some donated HP equip­ years ago. "I don't think I would have ment up and running. He recreated the liked the old Earl Norwood ... the one A history of caring college's systems problems in his office. before the accident. I think that Earl For 44 years, the U.S. has set aside Then he solved them by searching would have ended up a bitter and a period in October to recognize through lines and lines ofcomputer dejected person." employees with disabilities and to code. "It was like a fun puzzle. I enjoyed The current Earl Norwood? "Now encourage more businesses to helping the school. I look for opportuni­ I feel good about what I've been able to employ them. ties to help others and be a hero when­ do. Good about me. Good about where Last year, Congress expanded the ever I can." Iam in life." recognition program to a month­ His supervisor, Andrea Chenu, -Shirley Gilbert long activity. President Ronald doesn't think ofEarl as having any Reagan changed the committee's "handicap" at all. "He flies around (Shirley Gilbert, communications name to The President's Committee here like he's on remote control," says manager atHP's Cupertino, Califor­ on Employment ofPeople with Disa­ Andrea, manager ofsystems adminis­ nia, site, last contributed to Measure bilities, belieVing that using the tration for HP Labs. "His disability with a profile oJKen Sasaoka, YHP proper term to describe people with doesn't affect what he does-he'sjust president andgeneral manager, in the disabilities helps lead to dignity and a great employee. And he's a delight to July-August 1989 issue.) equality for all citizens. work with-a real "people" person­ HP has a long history ofhiring and is very independent." people with disabilities. In addition to companyactivities such as man­ "He's...a star..." agement training and employee­ He's also a real star, Andrea says. awareness programs-which help "We call him "the oldest liVing rock star," non-disabled employees learn more she says with a laugh. "In everything about disabilities-HP sponsors he does, Earl is a star." career days and mentor programs Earl wouldn't quite agree with that. to provide employment and counsel­ But he admits that the new Earl is ing assistance for people with disabilities.

18 MEASURE

www.HPARCHIVE.com Steve Martin -a"wild andcrazy" HPfan

He may be a wild and crazyguy on stage. but in private. entertainer Steve Martin is a very serious guy­ and serious about his passion for HP equipment. "I have lots ofHewlett-Packard equip­ ment spread around various houses Obsessed with computers? No, says comedian Steve Martin, who mugs for the camera while and apartments in Southern California using an HP Yectra compufer and HP LaserJet printer in his Beverly Hills, California, home. and New York," Steve told Measure dur­ ing a July telephone interview from Roxanne. which he wrote. Ron Herman, owner and president of his Los Angeles office. "I have several In Roxanne, Steve plays a smart. Blue Chip Computer Systems in Los gS/16s (HPVectra computers) and LSI likable fire chiefwith a nose about as Angeles - the computer store where 12s (laptop computers), HP LaserJet long as a hook-and-Iadder truck. An Steve buys his HP equipment-says the printers and so forth. Victoria (Steve's HP Portable PLUS personal computer silver-haired comedian is extremely wife. actress Victoria Tennant) gets my plays a supporting role, knowledgeable about HP hardware and hand-me-downs." "I wanted the character to have a life software. Steve's love for HP equipment goes at home." Steve explains. "Originally in "Steve comes in to Blue Chip about back more than three years when he the script, he wrote some articles for a half-dozen times a year and hides first thought ofbuying a portable the Times ofLondon. But that didn't in a cornerso no one sees him," Ron computer. make anysense. so we cut that out of chuckles. "He's cordial, 'but very quiet. "I was thinking about buying a porta­ the picture. Three years ago, Steve knew nothing ble computer and a friend ofmine told "I wanted him to have a computer about computers, but we've turned him me about his HP Portable, I checked lying around with a bunch ofscholarly into a little hack-a real computer around and agreed it was the best, so books. so I brought my Portable PLUS head." I bought it. Ever since then it's been for the movie. Actually. I use the Porta­ Why the fascination with computers? money, money. money." ble all the time. I used to go home at "They're very self-contained worlds Once a philosophy major at Califor­ night and rewrite scripts, then bring ofproblem-solving," Steve says. "IfI nia State University at Long Beach. in the PLUS to the set the next day to wasn't using the Vectra for writing, Steve became a household name in use during those long periods in I'd probablystill have a computerand the early 70s by wearing a fake arrow between shooting." play Pac Man orsomething. through the head, balloon animals and Steve says he uses one ofthe HP "It's like music." says Steve, an bunnyears during on-stage comedy Vectra computers in his Beverly Hills. accomplished banjo player. "There are routines. California, home to maintain his daily endless things you can think of to do Since then he has recorded a gag calendar. "The first thing I do in the with a computer. I'll spend hundreds song ("King Tun which sold more than morning when I get up is to check the ofhours trying to figure out how I can a million copies; published a book of computer and see what I'm supposed save a nanosecond. But obsessed? No." short stories (Cruel Shoes) that was to be doing that day." He also uses the -Jay Coleman No.1 on the best-seller list; and starred Vectra to write letters and screenplays. in several successful movies. includ­ "One of my latest projects is L.A. Story. ing a remake ofCyrano de Bergerac, a (movie) screenplay Iwrote. In fact. I wrote it entirelyon HP equipment." Although Steve says he's "strictlyan amateur" when it comes to computers,

September-October 1989 19

www.HPARCHIVE.com YOUR TURN Measure readers share their views on matters of importance with employees

(Not so) trivial pursuits all HP employees subject to layoffwhen theirjob becomes "redundant"? These Measure The May-June issue of was questions are ofgreat concern to all HP excellent! I learned some very interest­ employees and investors. ing bits ofHP trivia in the 50th anni­ JOEL NEVISON versary book oflists. Kudos to Vernon Fort Collins, Colorado Andrews! COLLEEN HEUTMAKER HP never has had a no-layoffpolicy St. Paul, Minnesota -rather, we have a strong objective ojemploymentsecurity based on per­ Measure readers may be interested in jormance. I believe our record is out­ knowing thatVernon-who has been standing in this area. HP's philosophy the historian and visitor-relations HP has been to enter markets selectively coordinator-is putting his vast and hire conservatively instead oj knowledge ojtrivia to good use. He running a "hire-andjire" company. has returned to the classroom to pur­ We are very cautious about adding sue a doctorate in sociology jull-time, regular employees. Hiring at the University ojWisconsin. controls, whilejrustrating at times, Good luck, Vernon.-Ed. are better than over-hiring. From time to time, we ask employees to work What about DMK? overtime to help HP meetshort-term How refreshing it was to read about business needs. Similarly, ourjlex­ not another engineeringor production Sonny and Dana Margolis relax In their force program enables us to meet site, but about the exciting world of state-ot-the-art Frisco, Texas, home. special needs by supplementing our distribution (May-June '89)-an over­ regular workjorce. looked, but critical part, ofHP's We knew prior to the acquisition business. The house that that there would be some redundant I was disappointed, however, that the Sonny built positions in departments such as Corporate Legal, Tax, n-easury and article did not mention the Direct Mar­ I was so impressed with your Extra­ keting Division's (DMK) work. DMK is lriformation Systems. All ojthese Ordinary People article on Sonny Mar­ people are receiving generous sever­ doing some incredible work in the area golis in the May-June issue. I have ofdistribution and is certainly a major ance payments andjob-placement passed myMeasure to many friends assistance within and outside oj player as HP strives to keep customers and relatives so they can see that even happy. Maybe next time. HP. Wejaced similar redundancies private homes have uses for HP equip­ with acquisitions in the '60s. Outside MICHAEL JAMES WADE ment. This home must be amazing. Sunnyvale, California consultants who have assisted in MURELLBARNETT numerous mergers have said that the Marysville, Wisconsin downsizing as a result ojthe HPlApollo Remember your merger has been as well planned, implemented andgenerously han­ customer No more HP way? dled as any they've witnessed. "Thinkingglobally" (March-April '89) The announcement that Hewlett­ As you can see, we use many alter­ was an excellent article that informed Packard will lay off 100 workers at the natives to layoffs. Injact, we've never us verywell about what HP must do in Apollo Division has caused consider­ had to resort to layoffs in the normal, the world marketofthe future. To me, able controversy and confusion. HP's day-to-day operation ojour worldwide the key sentence was how HP people reputation as an employee-oriented businesses. Our track record is out­ answer the question, "Who is my company is well known. This reputa­ standing in this area. And let me customer?" tion is built in part on the fact that HP assure you that our long-time objective To be effective "globally," HP must has had a no-layoff policy for its 50-year ojemploymentsecurity based on first make that goal an everydayaccom­ history. Itseems that HP is setting peljormance hasn'tchanged one plishment; this is done by practicing quite a precedent with this layoff. bit. the conceptwith every customer we Does this represent a new corporate -Pete Peterson, Corporate come in contact with. policy to undermine "the HP way?" Are Personnel operations manager PATRICIA JOHNSON Loveland, Colorado

20 MEASURE

www.HPARCHIVE.com with regard to ouroverallfinancial • Cost ot sales structure. 1also think mostemployees want to • Operating expenses be associated with a winning effort. and that isjudged by all ojourconsti­ D Operating-protit margin tuencies-customers, suppliers, employees and shareholders-as being a successjul enterprise. lfirmly believe thatHP has to maintain a strongfinancialpeiformance to pro­ vide you and others the opportunity to makepersonal choices, and tojeel secure in a working environment that continues to provide the basisjor doing so. - Dean Morton, executive vice president andchiejoperating officer

1980 1988 Please send mail Do you have comments about some­ While HP's net revenue has more than tripled since 1980, the company's operating-protlt thingyou've read in Measure? Send margin has declined. us your thoughts. We want to share them with more than 93,000 other employees. Beware of profits company that continues to proVide If your letter is selected for pub­ There has been a lot oftalk around the all ojus thesecurejuture you rejer to. lication, you'll receive a special company lately about our dWindling Where we apparently differ is that Measure T-shirt with the 50th­ profit margins (May-June 1989 Mea­ you see the emphasis on strongfinan­ anniversary symbol. Be sure to sure). Once again we are being asked to cial peiformance asgetting in the way send us a return mailing address, tighten our belts in an effort to get prof­ ojkeeping HP a special place to work, and indicate yourT-shirt size­ its back in line so that we might sus­ and being a company that can help unisex medium, large orX-large. tain our ambitious 20 percent rate of contribute solutions to some ojthe Address letters via company mail growth. For how long? Ad infinitum? major issues ojourtimes, such as the or HP Desk to Editor, Measure, Pub­ Has anyone stopped to think what environment. 1see itjust the other lic Relations Department, Building the implications of20 percent corpo­ way around. 20BR, Palo Alto. Via regular postal rate growth are on our society? Isn't HP has succeededover the years services, the address is Measure, this philosophy largely responsible by being a company ojintegrity-one Hewlett-Packard Company 20BR, for the many grim headlines we are that places great value in its employ­ P.O. Box 10301, Palo Alto, CA94303­ experiencing? ees as individuals. Ourability, how­ 0890 USA. Try to limityour letter to I want to feel secure that the future ever, to offer employmentstability 150 words. We reserve the right to will allow me to continue to enjoy life as basedon peiformance, to be a credit edit letters. Please sign your name much as I do now. With profit as a pri­ to communities in which we reside, to and give your location. Names will mary objective. I don't have a lot of faith be a positivejorcejorchange in such be withheld on request. in such a future. The time has come for things as equal opportunity, is heavily us to put our people and citizenship predicated on oursuccess in operating before profit. Failure to do so can only the company in a way that isfinan­ mean more of the same grim headlines cially sound. in the 1990s and imminent global Growth never has been viewed as a destruction. primary or independentobjective at BILL BOSCH HP. That's still true today. ifwe don't Cupertino, California grow in line with the markets we serve and maintain good profit margins, Profit andgrowth are important we'll eventually stagnate and be objectives which helpHP remain a put in an increasingly risky position

September-October 1989 21

www.HPARCHIVE.com Narin Som and Phalseila senechal, assemblers in the manual and engineering change order departments, sort components at the Apollo manufacturing plant in Exeter, New Hampshire. The other Apollo plant is in Livingston, Scotland.

Some 40 years after Bill Hewlett and In nine short years, Apollo Computer grew Dave Packard made history in a Palo from a living-room operation to a leader Alto garage. a group ofentrepreneurs on the otherside of the U.S. was mak­ in the workstations market. Now, as part of HP's ing some history of its own-starting a new company to build a new kind Workstation Group, the industry braces for ofcomputer. The company was Apollo and the computer was the workstation-a The!!other"Apollo landing product that would deliver the compu­ tational power ofa minicomputerand the advanced data access and commu­ nications capabilities ofshared sys­ tems to a single user's desk. In January 1980, that group ofentre­ preneurs began long days ofproduct development and market strategy plan­ ning at company headquarters-then the living room ofone of the seven founders. Apollo's first offices opened in LeXing­ ton, Massachusetts, in May, and by September. working models of the first

22 MEASURE

www.HPARCHIVE.com The Apollo acquisition means new HP sites in Chelmsford, Massachusetts, and 30 miles northeast in Exeter, NewHampshire.

workstations were running. Customer orders began in October, the first from Harvard University. Later that month, the company's first international cus­ tomer-Rutherford Laboratories of Oxford, England-sent a blank check with instructions to deliver two workstations. The last person hired byApollo that start-up year was John Bowne, employee number 46. "We were starting a whole Lynn Hansen and John Steinbrecher, technical marketing representatives at the Apollo new industry," says John. "Judging by Division offices in Chelmsford, Massachusetts, check out the graphics display for the DN1000. the amount ofcompetition in this industry, it's obvious that the concept By March 1983, Apollo had more 3,000 people byyear's end. was a good one." In fact, the worksta­ than 1,000 employees putting these Since then, even through challenging tion market thatApollo pioneered in principles to work. The majority times, Apollo has remained a technol­ 1980 remains the fastest-growing in worked in a new corporate headquar­ ogy leader in the workstation market­ the computer industry. ters facility in Chelmsford, Massachu­ place. Well afterApollo introduced its Much like at HP, Apollo's founders setts. Gone were the days ofcramped first innovations in 1980, the company had definite ideas about the principles quarters and shared desks. Apollo was continued to be the leader to market the companywould be based upon­ now a worldwide companywith inter­ with new technology. Most recently, excellence, action, ego, ethics,justice national headquarters in Geneva and Apollo introduced the first personal and fun. subsidiaries in the United Kingdom, supercomputer, the Series 10000, and Bill Poduska, Apollo's first CEO and France and West Germany. Itwas time the first RISC (reduced-instruction-set one ofthe founders, wrote, "We are to go public with the stock. computing) graphics supercomputer, capable ofdoing more than we ever "Every person here felt a sense of the Series 10000 visualization system. dared. The success ofour company ownership in the company," says Mary "(Apollo) has blazed a trail byexploit­ depends on each ofus believing as Allard, whojoinedApollo in 1982. "I ing a carefully selected market niche ... much in ourselves as the company hadn't been here long before the com­ high-powered, self-contained computer believes in us. We will not tolerate dis­ pany went public, but I can still remem­ workstations for scientists and engi­ honorable conduct. We will preserve ber how proud I was-how proud we neers," Business Week magazine wrote and foster what we have built-a com­ all were." in 1984. pany that takes pride andjoy in doing Employee pride grew as the company In 1987, Apollo introduced the con­ things that are worthwhile." grew. Sales quadrupled during the next cept ofnetwork computing with the year and totaled nearly $216 million; the worldwide employee base exceeded

September-October 1989 23

www.HPARCHIVE.com Network ComputingSystem (NCSJ, a set ofadvanced software tools for creat­ ing unified computing environments. Today. NCS is an industry standard. adopted by computer suppliers and users worldwide. Apollo also offers a full line ofper­ sonal workstations. as well as software­ development tools. and leading applica­ tions software through strategic alli­ ances with companies like Mentor Graphics. Auto-Trol and CADAM. Today. more than 100.000Apollo workstations are installed worldWide. primarily for scientific and engineering applications industries. Apollo prod­ ucts are also used in places like the Sistine Chapel, where historians are working to restore Michelangelo's fres­ coes. and in the design firm where graphic artists created the computer wayne Dubois, engineering technician at the Exeter, New Hampshire, facility, tests a DN1000 workstation. Apollo workstations have been used to restore the ceiling ot the Sistine Chapel. animation for the 1988 Summer Olympics. These days. Apollo products can be much more together than either ofus found in HP booths at trade shows as can do individually." the merged companies work to present An early decision was made to sepa­ a unified message in workstations. rate the business management from The strategy is working. As one ana­ the merger management. Key to that lyst wrote after the April 12 external plan were the appointments ofDave announcement ofHP's intent to Perozek as Apollo's general manager acquire Apollo, "You'll see a wave of and Brian Moore as merger manager. happiness in the customer base." Under separate control is the process of Industry analysts and the press con­ technology convergence. which Alain tinue to praise the new partnership. Coudair. general manager ofHP's "Hewlett-Packard is probably the best cooperative computing environment partnerApollo could have picked." architecture. is driving. commented another analyst. Companywide. there is a grOWing Across the board. whether the issue number ofstories that demonstrate is technology orcorporate culture. how well Apollo and HP have come signs point to more similarities than together. Nowhere has the together­ differences between HP and Apollo. And ness been more evident than at the May Apollo Division GM Dave Perozek chats with when there are differences. the signal 50th anniversary ambassadors' event. employees at division offices in Chelmsford. from HP from the start has been "to The start date of this three-day global retain the best ofboth organizations." celebration in Palo Alto was May 19­ That is one ofthe principles gUiding the day afterApollo Computer. Inc. continues to innovate in the industry the transition process. announced by became a subsidiary ofHP. Just days marketplace that Apollo Computer Workstation Group General Manager before. Rose O'Donnell. a senior con­ pioneered nine years ago. Wi th the Bill Kay shortlyafter the merger was sultingengineer in software engineer­ entrepreneurial spirit that fueled the complete. "This has been a merger in ing. and Jack Moher. a purchasing fires inside Apollo and made HP the every sense of the word." according to section manager. were chosen to attend industrygiant it is today. the company Byron Gayman. manager ofthe graph­ the event as representatives for the is destined to lead. ics hardware program at Apollo. "The newest HP division. Ofher trip, Rose -Maureen Schickel bottom line is that we can accomplish said. "I felt like I was beingwelcomed into a family." Jack added, "We were (This is thejirst Measure article by treated like royalty." Maureen Schickel, the communicator Looking to 1990and beyond, a Jor the ApolloDivision.-Ed.) now expanded HP Workstation Group

24 MEASURE

www.HPARCHIVE.com LETTER FROM JOHN YOUNG President John Young discusses HP's many new relationships

his issue ofMeasure highlights our increasing emphasis on T working closely with organiza­ tions beyond HP. We're forming alliances (page 12), making acquisitions (page 22) and developing other kinds ofrelation­ ships: with independent software ven­ dors, systems integrators, universities, dealers-the list goes on and on. Why are we reaching out in this way? Why are othergroups increasingly impor­ tant to our success? At its heart, the answer is simple: Our customers' needs are growing more complex, and we cannot meet them all by ourselves. HP President and CEO John Young talks with members of the media in July before a meeting In wanting to purchase complete on international competitiveness with U.S, Vice President Dan Quayle and high-tech execs, solutions, customers present us with a tall order. More and more pieces make up a solutions puzzle. Varied software ular technical problem. In addition tomers are asking for this accessible and hardware elements, both from HP to performingjoint R&D with others, way to buy. and othervendors. often are required. we're acquiring new technologies. On the international scene, we've What's more, customers have as appropriate. This doesn't signal entered into manyjointventures that increasing choices in how they can buy, a weakening ofour commitment to help us sell around the world bygiving Some like to purchase through HP's making technical contributions. We're us access to a particularnation's mar­ direct sales force. Others work through looking for innovations to add to, not ket, and insight into the local needs systems integrators who bundle solu­ substitute for, ourown. For example, and business practices. tions for them. Still others prefer the the combination ofHP's and Apollo's Working closely with othergroups convenience and local services which workstation efforts puts us in an even reqUires us to learn new skills. We need dealers offer. better position to meet customer needs. to be able to manage complex relation­ It's prettyclear that to meet these Manufacturing is another area where ships-say.where a company is an customer needs we mustjoin with we've benefited from forging tighter ally in one arena and a competitor in others. relationships with others-in this case another. We also need to be flexible You can see our need to work with our suppliers. and sensitive in dealingwith other others reflected in most every aspect of Ofcourse we've always depended on groups who may have a different style our business. vendors. But in the last decade, with ofdoing business. In the R&D arena. developing tech­ our lOX goal to increase hardware In addition, it's important for us nology in conjunction with non-HP quality and associated emphasis on to re-examine ourattitudes about research organizations offers us many TQC, we've seenjust how important new ideas. We've got to avoid the "not­ benefits. For one, it gives us access to oursuppliers' quality is to ourown. invented-here"syndrome-notonly in other people's good ideas. For another, Consequently, we're using fewer ven­ R&D, but in every function. Let's make it helps us stretch our R&D dollar to dors, forming closer relationships use ofthe best ideas available, whether cope with the grOWing costs ofresearch. with them and asking them for higher­ we find them within oroutside HP. We've recently undertaken a number quality parts. We've come to work with Because oursuccess depends not only ofcollaborative R&D efforts. To name a them as an integral part ofour team. on what we can do ourselves but on few: We've formed an alliance with Sony In marketing, we're forming a myriad what we achieve with others. Corporation to develop and apply the ofrelationships that help us sell our technology ofdigital-audio tape. At products. We work with third-party Stanford University, we've established software suppliers to make sure the our first university research center, a applications customers need will run program that allows engineers and sci­ on ourcomputers-something that entists from HP, othercompanies and often can make or break a deal. We academia to work together on a partic- partnerwith systems integrators, OEMs and consultants who help our products get to customers, often as part ofa larger package. We're selling more through dealers because cus-

September-October 1989 25

www.HPARCHIVE.com oy one for the HP ScanJet interface. HP loaned the gonn production company a vari­ In the block' uster movie. ety ofHP products. The film Ghostbusters II. between features HP equipment in the ghosts and the familiar a number ofscenes, and faces ofDan Ackroyd and although it looks quite SigourneyWeaver. the familiar, the logo may seem familiar blue logo ofHP out ofproportion. HP per­ will capture the eye ofmany mits film-makers to enlarge HPpeople. the logo to boost recogni­ At Ghostbuster head­ tion of the otherwise subtle quarters in an old fire­ brand identification. house. movie-goers will see HP movie-goers also will an HP Vectra personal com­ find HP equipment featured puter on the secretary's in the Disney film, Honey, desk. At the university I Shrunk the Kids. research lab ofDr. Egon Spengler, played by Harold Ramis, the camera zooms in on a table with another HPVectra. And, on top of the proces­ sor are two HP-labeled boxes,

The popular movie Ghostbusters " teatures HP gear.

John goes back ans and the handicapped; supports the "Adopt-a­ to school School" program; and From briefcase to backpack, donates millions ofdollars HP President and CEO John annually to education, Young returned to school in health, welfare, arts and June to attend commence­ culture. ment ceremonies at Oregon Itwas a return visit for State University, where he John. He graduated in 1953 received an honorary docto­ from OSU wi th a bachelor's rate ofhumane letters. degree in electrical engi­ He was honored not only neering. He went on to for leading HP, but for his receive a master's degree unique commitment and in business administration contributions to society. from Stanford University The school recognized that in 1956. HP, under John's leader­ ship. loans professionals to teach at minority colleges Oregon State University bestows an honorary Ph.D. on John Young. and universities; actively seeks to hire minorities, women, Vietnam-era veter-

26 MEASURE

www.HPARCHIVE.com Collins, Colorado, lab will CHART now report to the Apollo ICHANGES Division, while Apollo's The Microwave and Com­ graphics program becomes munications Group has part of the Graphics created a new Communi­ Technology Division. cations Test Business Unit under TomVos as GM. It REDRAWING comprises the Colorado Telecommunications and IANALYTICAL QueensferryTelecommu­ The Analytical Products nications divisions along Group has created a Prod­ with related activities in uct Businesses Unit. Prod­ Australia and Italy. uct lines of the former In the Hardcopy Tech­ Avondale Division are now nology BU, the San Diego broken out under product­ Division will now focus on line managers (R&D and large pen plotters and elec­ marketing) who report trostatic plotters. A new into that unit. Its other San Diego Printer Opera­ functions now form a new tion under Larry Brown Avondale Operation under will be responsible Roger Nalepaas opera­ for ink-jet color graphics tions manager, reporting to a newly formed Group/ The HP-35 calculator still wins awards years after its invention. printers. Sale ofHewlett-Packard U.S. Factories Operations South Africa to Siltek Ltd. under Mason Byles. was final on July 1. Hans-GuenterHoh­ HP receives IEEE found previously on com­ mann adds a hat as GM puters or desktop ofa newAnalytical BU award calculators. NEW -Europe, overseeing The Institute ofElectrical HP co-founder Bill INAMES European analytical field and Electronics Engineers Hewlett acknowledged the All entities in the Informa­ operations as well as the (IEEE) recently presented award at the IEEE Honors tion Systems Group have Waldbronn Division. its 1989 IEEE Corporate Forum in June in San Fran­ new names reflecting HP's Innovation Recognition cisco. Bill was instrumental growing importance in award to HP for the 1972 in the design and develop­ clienUserver-based infor­ FILLING OUT invention ofthe HP-35 ment ofthe award-winning mation systems: Roseville ITHE CHART calculator. HP-35. IEEE presented the Information Systems In the Medical Products The HP-35 is a pocket­ award to HP "for the crea­ Division (Office Systems Group, AI Kyle is GM of sized calculator with the tion, development and Division), Santa Clara a new Imaging Systems computational characteris­ introduction of the first full­ Information Systems Divi­ Business Unit. tics ofa slide rule. In 1972, function, shirt-pocket-sized sion (Personal Software The Clinical Systems BU a time when other small scientific calculator." Division), Pinewood Infor­ has created six application calculators could only mation Systems Division business units (ABUs): add, subtract, multiply and (Office Productivity Divi­ Interventional Cardiology divide, the HP-35 mastered sion) and Corvallis Infor­ ABU under GM Jim the four functions and 12 mation Systems Operation Cyrier; Diagnostic Car­ others as well. The HP-35 (Corvallis Workstation diology ABU, GMKen Pat­ can do logarithms and Operation). ton; ICU (intensive care trigonometry, eliminating In the Workstation unit) ABU, GM Paul Gold­ conversion tables. It can Group, the former man;Surgical Care ABU, provide additional calcula­ Workstation Technology GM Frank Rochlitzer; tions that could only be Division under GM Obstetrical Care ABU, GM Jim McCabe has been Gerhard Krammer; Clin­ renamed the Systems ical Information Systems Division. HP 9000 Series ABU, GM Mike Kramer. 300 activities in its Fort

September-October 1989 27

www.HPARCHIVE.com HPwins in BOnOM information systems ... photo finish _!!!~ :. Portable and low-priced: Scanning through the ILINE the BP8590B RF spec­ August edition ofPopular Hewlett-Packard Company trum analyzer and the Photography magazine, HP reported a 23 percent BP 8592B microwave readers will recognize famil­ increase in net revenue spectrum analyzer from iarequipment featured in and a 3 percent decrease the Signal Analysis Divi­ an eight-page layout of the in net earnings for the sion are useful for cable most advanced camera­ FY89 third quarter, which TV, local- and wide-area testing lab. ended July 31. This reflects networks and other price­ LarryWhite, technical the effects of the Apollo conscious markets ... The editor of the magazine, Computer acquisition in BP 5347A and 5348A asked Applications Engi­ Carbone, and customer May and two months of counter/power meters neering Organization engi­ engineer Ken Schweigler Apollo's operating results. from the Santa Clara Divi­ neers in HP's Manhattan to help. The team devised Net revenue totaled sion reduce the number of office to devise a system a system based on seven $3.001 billion, up from instruments for telecom which would allow him to Vectra PC308s with Viper $2.434 billion in the year­ field-service people. evaluate cameras entering boards networked together ago period. the market. Previously, he to control the camera­ Net earnings totaled had used a system based testing devices. $187 million or 79 cents on the HP 1000. Every major camera man­ per share on approxi­ HP computer test and ufacturer attended a grand mately 236 million shares In ajob exchange, Senior measurement sales rep opening of the new super ofcommon stock out­ VPJimArthur to GM, Robert Minaglia answered testing lab in June. "Popu­ standing. Net earnings for Worldwide Customer Sup­ Popular Photography's larPhotography now has the year-ago quarter were port Operations, VP Mike request and asked sales the most advanced camera­ $192 million or 80 cents LeaveD to director, U.S. engineers Steve Kruger, testing lab in the world," per share on some 240 Field Operations. Bob Santariella and Jim reports Robert. million shares. Telje Christoffersen to Orders totaled $3.020 countryGM, HPNorway... billion, up 20 percent from Tom Saponas to GM, Col­ orders of$2.527 billion in orado Springs Division. Acoup for NYU the year-ago quarter. Mike Naggiar to Per­ HP has awarded the Leon­ sonal Computer Group ard N. Stern School ofBusi­ NEW marketing manager... ness at New York University RoyVeriey to director, a $350,000 grant to set up a IPRODUCTS Corporate Public NewWave computingenvi­ The Software Engineering Relations. ronment, complete with Systems Division has Vectra QS-16 personal com­ introduced the first of the WORTH puters and RS-25C servers. BP CASEdge family of ApproXimately 3,400stu­ products for integrated INOTING dents attend the graduate computer-aided software­ China-Hewlett-Packard school on a full- or part-time engineering (CASE) needs has reopened its Beijing basis. Many were on hand ofcustomers ... Apollo and Shanghai offices after for the dedication of the Division brought out shutting down for several Hewlett-Packard Resource a newversion ofthe weeks when conditions Center in June. Domain/CommonLisp became serious in China Manhattan Sales Rep Jim artificial intelligence in earlyJune. Sluis spent more than a language for software HP is one ofnine major year working on the project. developers. U.S. computer systems "The grant gives HP an The new ClinicalData companies who have excellent chance to estab­ Access Network from the formed the ComputerSys­ lish itself in the financial Medical Products Group tems Policy Project: the community, both from a lets a clinician access first industrycoalition recruiting and a business remote patient-care data speCifically for this group. standpoint,"Jim says. at any time from many

28 MEASURE

www.HPARCHIVE.com celebrate good times ... HP entities around the world continue to celebrate a golden anniversary with everything from Hula Hoop contests to formal evenings with big-band sounds. Poodle skirts, leather jackets and tennis shoes are replacing dresses, suits and high-heeled shoes at many HP sites. Themes ofthe '20s, '30s, '40s, and '50s are bouncing to life as each site captures a glimpse ofHP's historic 50years. Co-founders Bill Hewlett and Dave Packard were among 12,000 guests at the all-Colorado event in Colorado Springs in June, where many umbrellas danced overhead as thun­ der sounded and clouds, wind and rain filled the air. Harvard University hou­ sed a 50th celebration for an all-New England event which included Apollo Divi­ sion employees. Eight thou­ sand celebrated together by eating, dancing and watchingentertainment. The Toronto, Canada, caf­ eteria became a usa Can­ teen, decorated with model airplanes and movie posters of the 1939 era. "In the Mood" set the theme and starred three senior male managers as the Andrews Sisters. HP's Boise, Idaho, site above held a 50th beer bust for cake to sing"HappyBirth­ HP's 50th celebrations are 3,500 employees and com­ day" to HP. They went on coming up roses-the Wil­ munity leaders. Governor to dance the night away liam David rose to be exact. Cecil Andrus and Boise to music ofthe '40s. HP Ltd. in the UK chose Mayor Kirk Kempthorne Dancing, singing and a golden-yellow rose to be officially proclaimed June story telling have become named in honor ofHP 29 as "Hewlett-Packard Day." a part ofHP's anniversary co-founders Bill Hewlett In Geneva, SWitzerland, party. Around the world, HP and Dave Packard. Next 645 guests celebrated with is celebrating good times. autumn, HP's anniversary Bill Hewlett, as he shared -Lisa D'Amico will be remembered when stories ofHP's past. 800William-David rose In Ireland, employees bushes blossom at HP sites. gathered around a 50th

September-October 1989 29

www.HPARCHIVE.com above Blue June skies were abun­ dant early in the day when more than 12,000 Colorado HP employees and guests joined in a statewide cele­ bration at the U.S. Air Force Academy in Colorado Springs. The day-long activ­ ities featured a superstar obstacle course. topright As the sky darkened and an intense storm brewed, HP co-founders Bill Hewlett and Dave Packard trudged from the football stadium stands to a 50 yard-line stage. As the huddled crowd recog­ nized the famous guests, above above spectators rose to their feet The Finance and Remarket­ Mickey Mouse (HPSA's and applauded spontane­ ing Division's 50th festivi­ Leonie Awar) makes a spe­ ously-ignoringwinds ties included picnics and cial appearance in Geneva which ripped the stage beer busts with a '50s Oair­ to help commemorate HP's canopies and rain which bluejeans, pony tails and sale ofthe audio oscillator shorted out the sound Hula Hoop contests. FRD's to Walt Disney Studios for system. Esther Fulbright, former the movie Fantasia. Mickey Arizona Hula Hoop cham­ holds a replica of the historic pion, spins away to '50s product. tunes.

30 MEASURE

www.HPARCHIVE.com above HP Malaysia presented a golden evening in May com­ pletewith a beauty pageant. The night belonged to Koek Eng Kuan. who was crowned Ms. HP Malaysia.

top left New England attendees left stroll through a culinary HP's McMinnville (Oregon) journeyat Harvard Univer­ site celebrated big with sity where grazing stations traditional beer busts and were set up featuring exotic picnics. And. to make the foods from many nations. party even bigger, attendees united for a grand blue-and­ above white anniversarywave to New Apollo Division employ­ all HP employees. eesjoin HP employees from the New England Region for a 50th anniversary cheer during the July festivities at Harvard University.

September-October 1989 31

www.HPARCHIVE.com PARTING SHOT

Not just another customer demo Because HP Labs is a show­ case for emerging ~echnol­ ogy, employees who work there are used to customer demonstrations. But this was a very special visitor-U.S. Vice President Dan Quayle-and the occa­ sion called for a special demonstration on superconductivi~. "The vice president'" summer intern JeffYoung exclaimed when he learned that he would conduct the demonstration during the vice president's visit to HP in July. "My bodywent numb when I first heard the news, and I could hardly eat. Including the weekend, I worked about 70 hours that week preparing, and I didn't sleep very well." Jeffsays the vice presi­ dent asked several good questions and seemed interested in the demon­ stration. Jeffgave the vice president a superconduc­ tivi~ kit as a gift. U.S. Vice President Dan Quayle practices a superconductivity experiment with help trom (from leff) Jeff "The next morning my Young, HP Labs Director Frank Carrubba, HP co-founder David Packard and HP Labs' Len Cutler. mom came into my room and told me I was on the to get a high-tech perspec­ comprehensive overview tive results. front page of the newspa­ tive on competitiveness. of the issues affecting U.S. "He seemedgenuinely per," Jeffnotes. "I looked He chairs a council on competitiveness..." the vice interested in our views." once, then I went back to my competitiveness whose president told reporters. John says, "and I'm confi­ room, got my glasses and mission is to establish HP PresidentJohn dent he will carryour mes­ looked again. It's still hard federal policies to improve Young. who chaired the sage back to his own Council to believe." U.S. international President's Commission on on Competitiveness." After the tour ofHP Labs, competitiveness. Industrial Competitiveness John chairs the private Vice President Quayle met "The thing I accom­ in 1983-84, believes the Council on Competitive­ at HP with Bay Area leaders plished was to get a good. meeting can produce posi- ness, which he founded. -Hans Kuendig

MOVED LATELY? CHANGE OF ADDRESS SHOULD BE REPORTED TO YOUR PERSONNEL DEPARTMENT.

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