The Technology Supporting Mobile Devices Moves Pretty Quickly. to Keep You up to Date with Developments in the Mobile Security F
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The Definitive Guide to Data-Driven Attribution Explore Marketing Performance Measurement Best Practices
WHITE PAPER | Google Attribution 360 The definitive guide to data-driven attribution Explore marketing performance measurement best practices Google Inc. [email protected] g.co/360suite The definitive guide to data-driven attribution 1 WHITE PAPER | Google Attribution 360 Opportunities for Growth Data-driven attribution helps marketers know more and guess less. If your organization is still focused on crediting only the last touch point for your marketing success, you may be leaving up to 20%-40% of potential return on investment (ROI) on the table.1 This marketing performance measurement best practice offers an unprecedented level of visibility into the customer journey. It helps marketers make fact-based decisions, 5xTop-performing marketing organizations are five times more gain efficiencies, and realize greater returns on marketing investments. likely to use advanced attribution. This introduction to data-driven attribution will explain how and if data-driven attribution tools can help you move your marketing forward. We’ll cover the questions attribution 54% can help answer, how to find the right tool, and tips and tricks on getting started with By contrast, 54% of marketer still a data-driven attribution program. credit the last-click, only. What is attribution? 20–30% Summary: Assumptions about how marketing activities impact customers lead to a Decrease in effective display and retargeting CPA. misinformed marketing strategy. Data-driven attribution reveals the real path-to-purchase, allowing you to fine-tune strategies based on real customer behavior. 25–50% Attribution is the practice of tracking and valuing all marketing touch points that lead to Decrease in level of effort to pull, aggregate, and distribute a desired outcome. -
Detecting and Exploiting Misexposed Components of Android Applications
POLITECNICO DI TORINO Corso di Laurea in Ingegneria Informatica Tesi di Laurea Magistrale Detecting and exploiting misexposed components of Android applications Relatori prof. Antonio Lioy prof. Ugo Buy Francesco Pinci December 2018 To my parents, my sister, and my relatives, who have been my supporters throughout my entire journey, always believing in me, and providing me with continous encouragement. This accomplishment would not have been possible without them. Thank you. Summary Smartphones and tablets have become an essential element in our everyday lives. Everyone use these devices to send messages, make phone calls, make payments, manage appointments and surf the web. All these use cases imply that they have access to and collect user sensitive information at every moment. This has attracted the attention of attackers, who started targetting them. The attraction is demon- strated by the continuous increase in the sophistication and number of malware that has mobile devices as the target [1][2]. The Android project is an open-source software which can be downloaded and studied by anyone. Its openness has allowed, during the years, an intensive in- spection and testing by developers and researches. This led Google to constantly updating its product with new functionalities as well as with bug fixes. Various types of attacks have targetted the Android software but all of them have been mitigated with the introduction of new security mechanisms and extra prevention methods. Starting from September 2018, 16 major versions of the OS have been realized, reducing incredibly the attack surface exposed by the system. The application ecosystem developed by the Android project is a key factor for the incredible popularity of the mobile devices manufactured and sold with the OS. -
Choosing the Right Digital Device
Choosing the Right Digital Device Image: Core Education This guide will provide you with information that will help you as you decide which devices to choose for your school. It is important to consider not just the devices but how your students and teachers use them and which device is best for which sorts of activities for effective teaching and learning. It will also be useful for schools providing advice to parents about which type of device to purchase for a BYOD environment. This guide is intended for School Leaders, e-learning leaders and technical support staff. It is not necessary to have a background in technology but it is important to have a good pedagogical understanding of why you want to use digital devices and what your learning outcomes are. Overall, to make a choice, you should: 1 - Be clear about purpose 2 - Weigh up options and make decisions 3 - Implement, support and evaluate Choosing the right digital device 1 of 15 Contents Are you clear about the purpose? What features do you need? Health considerations How will you implement, support and evaluate ? Useful Links Appendix - Shared Use of Devices Once you have read this guide you are welcome to contact the Connected Learning Advisory to get more personal assistance. We aim to provide consistent, unbiased advice and are free of charge to all state and state-integrated New Zealand schools and kura. Our advisors can help with all aspects outlined in this guide as well as provide peer review of the decisions you reach before you take your next steps. -
Realizing Elastic Design Principles for User Exploration in Bayesian Analysis
Realizing Elastic Design Principles for User Exploration in Bayesian Analysis Master’s Thesis submitted to the Media Computing Group Prof. Dr. Jan Borchers Computer Science Department RWTH Aachen University by Devashish Jasani Thesis advisor: Prof. Dr. Jan Borchers Second examiner: Dr. Matthias Kaiser, SAP SE Registration date: 01.07.2016 Submission date: 13.02.2017 Eidesstattliche Versicherung ___________________________ ___________________________ Name, Vorname Matrikelnummer Ich versichere hiermit an Eides Statt, dass ich die vorliegende Arbeit/Bachelorarbeit/ Masterarbeit* mit dem Titel __________________________________________________________________________ __________________________________________________________________________ __________________________________________________________________________ selbständig und ohne unzulässige fremde Hilfe erbracht habe. Ich habe keine anderen als die angegebenen Quellen und Hilfsmittel benutzt. Für den Fall, dass die Arbeit zusätzlich auf einem Datenträger eingereicht wird, erkläre ich, dass die schriftliche und die elektronische Form vollständig übereinstimmen. Die Arbeit hat in gleicher oder ähnlicher Form noch keiner Prüfungsbehörde vorgelegen. ___________________________ ___________________________ Ort, Datum Unterschrift *Nichtzutreffendes bitte streichen Belehrung: § 156 StGB: Falsche Versicherung an Eides Statt Wer vor einer zur Abnahme einer Versicherung an Eides Statt zuständigen Behörde eine solche Versicherung falsch abgibt oder unter Berufung auf eine solche Versicherung -
Maximizing Conversion Value with Marketing Analytics and Machine Learning a Braintrust Insights Case Study
Maximizing Conversion Value with Marketing Analytics and Machine Learning A BrainTrust Insights Case Study Executive Summary The promise of digital marketing and the democratization of publishing tools was to put all brands on equal footing. The brands with the most skill at digital marketing and content creation would win, regardless of size. As advertising crept into the Internet, larger companies seized the advantage with big budgets and resources. However, the introduction of machine learning technology is leveling the playing field once more. Bigger brands, plagued with inertia and aging infrastructure, are not able to adopt new technologies as quickly, creating an opening for more nimble companies to use machine learning to seize market share. With machine learning, attribution analysis is more precise and nuanced; brands will understand the true impact of digital marketing channels, even with dozens or hundreds of steps leading to a conversion. Once a brand understands what truly drives business impact, it can extend its advantage using machine learning and predictive analytics to forecast likely business outcomes. Predictive forecasts give us a starting point, a roadmap for planning that’s truly data-driven. Instead of guessing when things are likely to happen in general, predictive analytics give us specificity, granularity to allocate budget and resources with precision. Nimble brands spend only when they need to, only when they are likely to generate outsized returns. Finally, predictive analytics and machine learning help us to understand what will be on the minds of our customers and when, allowing us to create strategies, tactics, and plans of execution that astonish and delight customers. -
EPIC FTC Google Purchase Tracking Complaint
Before the Federal Trade Commission Washington, DC In the Matter of ) ) Google Inc. ) ) ___________________________________) Complaint, Request for Investigation, Injunction, and Other Relief Submitted by The Electronic Privacy Information Center (EPIC) I. Introduction 1. This complaint concerns “Store Sales Measurement,” a consumer profiling technique pursued by the world’s largest Internet company to track consumers who make offline purchases. Google has collected billions of credit card transactions, containing personal customer information, from credit card companies, data brokers, and others and has linked those records with the activities of Internet users, including product searches and location searches. This data reveals sensitive information about consumer purchases, health, and private lives. According to Google, it can track about 70% of credit and debit card transactions in the United States. 2. Google claims that it can preserve consumer privacy while correlating advertising impressions with store purchases, but Google refuses to reveal—or allow independent testing of— the technique that would make this possible. The privacy of millions of consumers thus depends on a secret, proprietary algorithm. And although Google claims that consumers can opt out of being tracked, the process is burdensome, opaque, and misleading. 3. Google’s reliance on a secret, proprietary algorithm for assurances of consumer privacy, Google’s collection of massive numbers of credit card records through unidentified “third-party partnerships,” and Google’s use of an opaque and misleading “opt-out” mechanism are unfair and deceptive trade practices subject to investigation and injunction by the FTC. II. Parties 4. The Electronic Privacy Information Center (“EPIC”) is a public interest research center located in Washington, D.C. -
Google Analytics Attribution Report
Google Analytics Attribution Report Abortional or mail-clad, Arvie never belays any Thessaly! Centralizing and anaesthetic Gideon pents his ponds reverberated lusters round-the-clock. Gingerly blathering, Marcelo disobey Rachmaninoff and brawl recovery. Depending on x has been made readily available, analytics report is type: this will be. Does a project can balance among every preceding that looks at based. Select an optimal value of your rules and show up to do then? Just wanted the debate your soil on Jeroens comment a little. How did she figure this? Thank web sdk users have plenty of strings represents reality. Chris shares tips and techniques to help marketers track sales attribution. The single common question to distinct yourself when tracking scroll depth in GA is: How relevant people scroll your website at all? Google ads product several years, and run ecommerce is it must choose an attribution is. In your future media on! How that how that ran, analytics attribution report is that? This allows businesses with your sales data? So how magnificent this information be helpful? In analytics report on facebook really helped me to analyze all interactions that scale winner and more depth benchmarks based on, you can do. This is quite true. Where google analytics goals feature is especially for all of conversions that we reaffirmed our partners, shows the best? No credit card required. There is why does attribution is a value is critical, google analytics work for campaigns are new url attributed to google ads or subsequent marketing en función del marketing. This is soft, but what I best love via this section is boil it also allows you always view the device paths that lead led a conversion happening, similar to conversion paths in analytics, but with devices instead of marketing channels. -
REGULAR MONTHLY BOARD MEETING March 28, 2017 7:00 PM
REGULAR MONTHLY BOARD MEETING March 28, 2017 7:00 PM Educational Support Center Board Meeting Room 3600-52nd Street Kenosha, Wisconsin This page intentionally left blank Regular School Board Meeting March 28, 2017 Educational Support Center 7:00 PM I. Pledge of Allegiance II. Roll Call of Members III. Awards/Recognition A. KUSD Elementary Spelling Bee Winners B. KUSD Middle School Spelling Bee Winners C. Future Business Leaders of America Regional Leadership Conference Award Winners (Bradford & Tremper) D. Exchange Club of Kenosha A.C.E. Award Recipient IV. Administrative and Supervisory Appointments V. Introduction and Welcome of Student Ambassador VI. Legislative Report VII. Views and Comments by the Public VIII. Response and Comments by Board Members (Three Minute Limit) IX. Remarks by the President X. Superintendent’s Report XI. Consent Agenda A. Consent/Approve 4 Recommendations Concerning Appointments, Leaves of Absence, Retirements, Resignations and Separations B. Consent/Approve 5 Minutes of 2/23/17, 2/28/17 and 3/7/17 Special Meetings and Executive Sessions, 2/23/17, 3/6/17 and 3/7/17 Special Meetings, and 2/28/17 Regular Meeting C. Consent/Approve 20 Summary of Receipts, Wire Transfers and Check Registers D. Consent/Approve 27 Changes to Building Permit Fees & Regulations and Board Policies 1330 & 1331 (Second Reading) E. Consent/Approve 45 School Board Policies Update - Employee Handbook (Second Reading) XII. Old Business A. Discussion/Action 134 Employee Health Clinic Cost Savings Option XIII. New Business A. Discussion/Action 138 Resolution No. 331 Authorizing a State Trust Fund Loan in the Amount of $16,355,000 for Energy Efficiency Projects B. -
Liquid Web Applications
Liquid Web Applications Design and Implementation of the Decentralized Cross-Device Web Doctoral Dissertation submitted to the Faculty of Informatics of the Università della Svizzera Italiana in partial fulfillment of the requirements for the degree of Doctor of Philosophy presented by Andrea Gallidabino under the supervision of Prof. Cesare Pautasso June 2020 Dissertation Committee Prof. Maristella Matera Politecnico di Milano, Italy Prof. Tommi Mikkonen University of Helsinki, Finland Prof. Marc Langheinrich Università della Svizzera italiana, Lugano, Switzerland Prof. Michele Lanza Università della Svizzera italiana, Lugano, Switzerland Dissertation accepted on 25 June 2020 Research Advisor PhD Program Director Prof. Cesare Pautasso Prof. Dr. Walter Binder, Prof. Dr. Silvia Santini i I certify that except where due acknowledgement has been given, the work presented in this thesis is that of the author alone; the work has not been submit- ted previously, in whole or in part, to qualify for any other academic award; and the content of the thesis is the result of work which has been carried out since the official commencement date of the approved research program. Andrea Gallidabino Lugano, 25 June 2020 ii Learn this lesson, that to be self-contented is to be vile and ignorant, and to aspire is better than to be blindly and impotently happy. Edwin A. Abbott iii iv Abstract Web applications are traditionally designed having in mind a server-centric ar- chitecture, whereby the whole persistent data, dynamic state and logic of the application are stored and running on a Web server. The clients running in the Web browsers traditionally render only pre-computed views fetched from the server. -
Building the Polargrid Portal Using Web 2.0 and Opensocial
Building the PolarGrid Portal Using Web 2.0 and OpenSocial Zhenhua Guo, Raminderjeet Singh, Marlon Pierce Community Grids Laboratory, Pervasive Technology Institute Indiana University, Bloomington 2719 East 10th Street, Bloomington, Indiana 47408 {zhguo, ramifnu, marpierc}@indiana.edu ABSTRACT service gateway are still useful, it is time to revisit some of the Science requires collaboration. In this paper, we investigate the software and standards used to actually build gateways. Two feasibility of coupling current social networking techniques to important candidates are the Google Gadget component model science gateways to provide a scientific collaboration model. We and the REST service development style for building gateways. are particularly interested in the integration of local and third Gadgets are attractive for three reasons. First, they are much party services, since we believe the latter provide more long-term easier to write than portlets and are to some degree framework- sustainability than gateway-provided service instances alone. Our agnostic. Second, they can be integrated into both iGoogle prototype use case for this study is the PolarGrid portal, in which (Google’s Start Page portal) and user-developed containers. we combine typical science portal functionality with widely used Finally, gadgets are actually a subset of the OpenSocial collaboration tools. Our goal is to determine the feasibility of specification [5], which enables developers to provide social rapidly developing a collaborative science gateway that networking capabilities. Standardization is useful but more incorporates third-party collaborative services with more typical importantly one can plug directly into pre-existing social networks science gateway capabilities. We specifically investigate Google with millions of users without trying to establish a new network Gadget, OpenSocial, and related standards. -
Insideradio.Com
800.275.2840 MORE NEWS» insideradio.com THE MOST TRUSTED NEWS IN RADIO WEDNESDAY, JANUARY 7, 2015 Radio 2015: Big ideas on the Washington agenda. It will be the year of copyrights, predicts one radio industry lobbyist, as a new Republican-controlled Congress takes over and big issues dominate the agenda. Inside-the-Beltway players say the issue for 2015 will be how far lawmakers can get with their lofty goals, a list that includes many potential pitfalls for radio. While radio royalties may win the prize for best staying power across multiple sessions, radio’s biggest challenge in the 114th Congress may have nothing to do with music. “The fallout from the election strongly suggests that tax reform is one of the first things that are going to be on the table,” says Dan Jaffe, head of the Association of National Advertisers’ government relations office in Washington. It’s one of the few areas where there seems to be agreement between the White House and Capitol Hill, with an interest in, at the very Radio 2015: All this least, stretching out the timeline for marketers looking to deduct their advertising expense. Tax reform week Inside Radio will examine the also polls well with voters. “It’s the biggest threat to the ad deduction ever,” Jaffe warns. A coalition biggest issues facing of groups is working the backrooms of Congress, trying to maintain the status quo. But with an issue broadcasters, along that crosses partisan lines, no one is ready to predict which way a tax reform bill could come together. -
On the Security of Single Sign-On
On the Security of Single Sign-On Vladislav Mladenov (Place of birth: Pleven/Bulgaria) [email protected] 30th June 2017 Ruhr-University Bochum Horst G¨ortz Institute for IT-Security Chair for Network and Data Security Dissertation zur Erlangung des Grades eines Doktor-Ingenieurs der Fakult¨atf¨urElektrotechnik und Informationstechnik an der Ruhr-Universit¨atBochum First Supervisor: Prof. Dr. rer. nat. J¨org Schwenk Second Supervisor: Prof. Dr.-Ing. Felix Freiling www.nds.rub.de Abstract Single Sign-On (SSO) is a concept of delegated authentication, where an End- User authenticates only once at a central entity called Identity Provider (IdP) and afterwards logs in at multiple Service Providers (SPs) without reauthenti- cation. For this purpose, the IdP issues an authentication token, which is sent to the SP and must be verified. There exist different SSO protocols, which are implemented as open source libraries or integrated in commercial products. Google, Facebook, Microsoft and PayPal belong to the most popular SSO IdPs. This thesis provides a comprehensive security evaluation of the most popular and widely deployed SSO protocols: OpenID Connect, OpenID, and SAML. A starting point for this research is the development of a new concept called malicious IdP, where a maliciously acting IdP is used to attack SSO. Generic attack classes are developed and categorized according to the requirements, goals, and impact. These attack classes are adapted to different SSO proto- cols, which lead to the discovery of security critical vulnerabilities in Software- as-a-Service Cloud Providers, eCommerce products, web-based news portals, Content-Management systems, and open source implementations.