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Nutrition Business Journal® Nutrition Business Journal® Volume XVII | No. 5/6 | JUNE/JULY 2012 | U.S. Market Overview | newhope360.com/nbj | $199 | STRATEGIC INFORMATION FOR THE NUTRITION INDUSTRY them to envision a post-DSHEA world and every month by EFSA in Europe, NHPD Considering a humor specic changes in the law as open in Canada and ANVISA in Brazil. To put it windows toward a speculative future with plainly, that lack of clarity is the gray zone Post-DSHEA less acrimony between industry and regu- between food and medicine set into mo- lator and much more faith and goodwill tion on November 12, 1994, when President World between manufacturer and consumer. Clinton signed DSHEA into law. ese speculations matter because Are supplements regulated? the future is bright for supplements. e Is DSHEA working? Of course. Are they regulated industry grew 7% in 2011 to reach $30 bil- Al Powers is the CEO of NOW Foods, a lion in sales. ere is much more data to supplement manufacturer based in Bloom- in the right way? follow in the charts that populate the pages ingdale, Illinois. Powers won the 2010 NBJ of this issue, but let’s pause for a moment Lifetime Achievement Award for his 40 up front on those 30 billion reasons to get years of service to the nutrition industry. his is a thought piece. is is a story this right. ere is no bigger obstacle for Says Powers: “DSHEA was a work in prog- that asks some basic questions about the supplements industry, in our opinion, ress over many, many years. is was the T the regulatory environment facing that the lack of clarity on the regulatory culmination of best practices and best dietary supplements. It wants to stick its neck front. at lack of clarity extends well be- thinking over decades. I think it’s still rel- out a bit and respectfully wonder if there’s yond the NDI guidance document. at evant today. You wouldn’t want to open it a better alternative to be had. Is DSHEA a lack of clarity extends well beyond the up as an industry. All that would do is end strong or weak piece of legislation? Is it still borders of the U.S. market to precedent set CONTINUED ON PAGE 3 appropriate, given the scale and impact of the supplements industry on public health? Is pre-market approval really the end of the U.S. SUPPLEMENT SALES & GROWTH, 2000-2013E world, or could supplement stakeholders learn something from the controlled environ- ments of pharma? Or should those stakehold- ers stop pursuing research outright? ese are not yes/no, either/or questions, of course, but there is mental progress to be made in asking them as such. Or so we hope. NBJ posed these questions to some of the smartest minds around, and you will hear from them at length, in their own words, in just a moment. We approached a wide spectrum of thought leaders from within and without the industry—trade as- sociations, lawyers (boy, did we talk to law- yers), manufacturers both large and small, activists and government ocials alike. We asked them to help us gure out what’s Source: Nutrition Business Journal estimates ($mil., consumer sales) working in 2012 and what’s not. We asked nbj 2012 AnnualU.S. Market Nutrition Overview Industry INSIDE Overview INSIDE 1-09 21 34-36 Publisher & Editorial Director Patrick Rea Considering a Herbs & botanicals Homeopathy in perspective Editor in Chief Marc Brush post-DSHEA world roundtable 37-38 Associate Editor Connor Link 10-11 22-23 Market Intelligence Carla Ooyen Q&A with Mike Satow Research Analyst James Johnson Tom Aarts on Big Pharma Connor Link goes to Israel of Nutrition 21 Managing Editor Nora Simmons 12-14 24-26 39-40 Design Beth Ricciardi Is the future of supplements Q&A with John Venardos Omega-3 consumer survey Contributing Writers Laurie Budgar in whole foods? of Herbalife Rachel Cernansky, Richard Clarke 41-42 Melaina Juntti, Lisa Marshall 15-16 27-29 Q&A with Made Movement Jessica Rubino, Hank Schultz Dry labbing dragged Meal replacements rebound Brand Manager Blake McWilliams into the open 43-45 Subscriber Services Johanna Shirman 30-31 Transparency & mobile apps 17-18 Smooth sailing for Vita-Mix Bent Creek Institute 46-47 32-33 nbj Editorial Advisory Board 19-20 Q&A with Brian Czech Tom Aarts Q&A with Episencial & CircleUp of CASSE NBJ Co-Founder & EAB Chairman Traditional Medicinals Steve Allen Retired Nestlé Executive COMPANY & BRAND INDEX BY MARKET CHANNELS Anthony Almada SUPPLEMENTS DIRECT-TO-CONSUMER NATURAL & ORGANIC FOODS President & CEO, GENr8 AHPA.....................................................21, 34 Amway (Nutrilite)..................24, 28, 45 Earth's Best................................................20 Mark Bartlett Alkemist Labs..........................................15 Herbalife.......................................24, 28, 45 Fair Trade International...................20 VP of Global R&D, Pharmanex American Botanical Council.........18 Nu Skin........................................................29 Fooducate..................................................43 Mark Blumenthal Founder, American Botanical Council American Herbal Pharmacopoeia 17 Standard Process...........................12, 45 GoodGuide...............................................43 Josef Brinckmann Atlas Biosciences..................................15 ViSalus Sciences....................................28 Guayaki.......................................................20 VP of Sustainability, Traditional Medicinals Bayer................................................................4 Dorot Farms.............................................22 Lundberg Farms....................................20 Bob Burke Bent Creek Institute............................17 EAS Consultancy..................................24 Made Movement...................................41 Founder, Natural Products Consulting British Columbia Inst. of Tech......15 EFSA.........................................................1, 24 Non-GMO Project................................20 Greg Horn ChromaDex..............................................15 FUNCTIONAL INGREDIENTS Odwalla.......................................................29 President, Specialty Nutrition Group Country Life.............................................12 Bolthouse Farms...................................29 One Degree...............................................45 Loren Israelsen CRN....................................................4, 24, 36 Coca-Cola..................................................41 Organic Valley.........................................20 Executive Director, UNPA FDA................................................................34 HerbaMed..................................................22 Revelry Brands........................................45 Larry Kolb President, TSI Health Sciences FTC................................................................32 GLOBAL NUTRITION ShopWell....................................................43 Gaia Herbs..........................................17, 45 ABAID..........................................................24 Traditional Medicinals......................19 Michael McGun President, AHPA Garden of Life..........................................12 ALANUR.....................................................24 USDA.....................................................19, 29 Randi Neiner GNC...................................................4, 12, 28 Algatechnologies...................................23 Vita-Mix......................................................30 Director of Marketing Research, Shaklee GOED...........................................................39 Anlit...............................................................23 Whole Foods Market..........................20 Ian Newton Hero (Yummi Bears)...........................12 ANVISA..........................................................1 NUTRIBEAUTY Managing Director, Ceres Consulting Hyman, Phelps & McNamara.......34 CASSE..........................................................46 CircleUp......................................................32 Kantha Shelke MegaFood...........................................12, 45 Codex Alimentarius............................25 Episencial...................................................32 Founder, Corvus Blue Mintel...........................................................27 Commission E............................................3 RAW MATERIALS Scott Steinford Natural Vitality.......................................14 Dorot Farms.............................................22 Aker BioMarine......................................40 President, ZMC-USA Nature's Way............................................12 EAS Consultancy..................................24 BASF.........................................................4, 40 NBTY...............................................................4 EFSA.........................................................1, 24 BI Nutraceuticals..................................21 Nutrition Business Journal® (ISSN 1548-6168) Nestlé............................................................28 Galam...........................................................23 DSM...................................................4, 24, 40 is published 12 times a year in 10 editions (8 single and 2 double issues) by New Hope New Chapter............................................12 Gan Shmuel Group..............................23 Fortitech.....................................................31 Natural Media, a division of Penton Media Inc., Pzer (Centrum).......................4, 12, 31
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