2015 Silver Anvil Results

Award Column Key: Silver = Silver Anvil Winner AOE = Silver Anvil Award of Excellence Winner

Award Category Organization Agency Title of Entry Community Relations > Associations/Nonprofit Silver Organizations The Allstate Foundation Zeno Group Allstate Foundation Purple Purse Community Relations > Associations/Nonprofit AOE Organizations The Allstate Foundation Zeno Group The Allstate Foundation #GetThereSafe QVC Re-energizes Workplace Philanthropy with Partners in Silver Community Relations > Business > Products QVC Giving® - Community Relations

AOE Community Relations > Business > Products Humana Inc. Coyne Public Relations Humana Hits the Road to Assist Uninsured Mississippians

Silver Community Relations > Business > Services Food Lion Mullen Food Lion Feeds: Reinventing Our Philanthropic Giving Deconstructing Dams’ Designation: Army addresses aging U.S. Army Corps of Engineers infrastructure in nation’s fourth largest city - Community Silver Community Relations > Government Galveston District Relations AOE Community Relations > Government United States Marine Corps Isom Global Strategies Marine Week Seattle 2014

Utah Department of Transportation UDOT’s Walking School Bus App: Bringing Communities AOE Community Relations > Government SNAP Intrepid Together to Increase Safe Walking and Biking to School Silver Crisis Communications > Business CarMax PadillaCRT CarMax Responds to 20/20 Allegations Carnival Corporation: Navigating the World’s Leading Cruise AOE Crisis Communications > Business Carnival Corporation LDWWgroup Company to Smoother Waters

Events and Observances > More Than Seven Days Silver > Associations/Nonprofit Organizations The National Warplane Museum McDougall Communications Taking Flight: The Return to Normandy Mission

Events and Observances > More Than Seven Days AOE > Associations/Nonprofit Organizations Star-Spangled 200 Sandy Hillman Communications Star-Spangled 200 Events and Observances > More Than Seven Days OLD SPICE RE-FRESH BODY SPRAY ROAD SHOW HELPS END Silver > Business — Products Old Spice Citizen Relations OVERSPRAYING EPIDEMIC Events and Observances > More Than Seven Days AOE > Business — Products Caribou Coffee Exponent PR Five Stories of Living Inspiration Events and Observances > More Than Seven Days AOE > Business — Products PetSmart Golin An Inspired Mission: Taking Heart on the Road Events and Observances > More Than Seven Days Allstate Reality Rides® Combats Distractions with a Virtual Silver > Business — Services Allstate Insurance Company Driving Simulator

Events and Observances > More Than Seven Days MasterCard Bites into Apple Pay, Gets to the Core of Safe & AOE > Business — Services MasterCard Ketchum Secure Contactless Payments - Events and Observances Events and Observances > More Than Seven Days Sea Life Charlotte-Concord Aquarium Makes a Splash Leading Up AOE > Business — Services Sea Life Charlotte-Concord Aquarium Spark Strategic Ideas to Opening Events and Observances > More Than Seven Days AOE > Business — Services Texas Oncology FleishmanHillard #TonsOfHope 2015 Silver Anvil Results

Award Column Key: Silver = Silver Anvil Winner AOE = Silver Anvil Award of Excellence Winner

Award Category Organization Agency Title of Entry

U.S. Department of Agriculture (USDA) Events and Observances > More Than Seven Days Animal and Plant Health Inspection Mobilizing Communities to Take Action During Tree Check Silver > Government Service (APHIS) broadhead Month Events and Observances > More Than Seven Days AOE > Government U.S. Third Fleet and U.S. Pacific Fleet Rim of the Pacific Events and Observances > Seven Or Fewer Days > International Society on Thrombosis World Thrombosis Day: Powering 175 Partners Around the Silver Associations and Haemostasis The Yu Crew Globe - Events and Observances

Events and Observances > Seven Or Fewer Days > National Academy of Television Arts Saving the Daytime Emmy® Awards from Becoming A Daytime AOE Associations and Sciences (NATAS) MWW TV Rerun Events and Observances > Seven Or Fewer Days > Loud and Clear: National FFA Members Drive a New Silver Business to Business Tyson Foods FleishmanHillard Conversation on Twitter Events and Observances > Seven Or Fewer Days > AOE Business to Business BASF PadillaCRT Taking Journalists from Behind the Desk to Behind the Scenes Events and Observances > Seven Or Fewer Days > Hello Texas! Toyota Gives Hearty Thanks for Rolling Out the Silver Consumer Products Toyota Motor North America, Inc. Allison+Partners Welcome Wagon America’s Beer Celebrates America’s Pastime: Budweiser and Events and Observances > Seven Or Fewer Days > Mr. (Ozzie) Smith Go to Washington to Make MLB Opening Day AOE Consumer Products Anheuser-Busch Weber Shandwick a Holiday Events and Observances > Seven Or Fewer Days > Boston Market: Serving Up the Holidays - Events and AOE Consumer Products Boston Market FleishmanHillard Observances Events and Observances > Seven Or Fewer Days > AOE Consumer Products The Clorox Company Ketchum The Clorox Ick Awards - Events and Observances Events and Observances > Seven Or Fewer Days > Silver Consumer Services Leafly C+C Leafly Food Truck Takeover Event Events and Observances > Seven Or Fewer Days > Ketchum Maslov, Action, SLAVA and AOE Consumer Services Google Russia and Yasnaya Polyana Pichesky Karenina. Live Edition Events and Observances > Seven Or Fewer Days > Progressive Insurance Keys to Progress: 58 cities, 117 vehicles AOE Consumer Services Progressive Insurance Allison + Partners and one day to help veterans in need Events and Observances > Seven Or Fewer Days > AOE Consumer Services The PNC Financial Services Group PNC Grow Up Great: Vocabulary Goes Wild! Events and Observances > Seven Or Fewer Days > Carnegie Mellon University Named First, Exclusive Higher Silver Nonprofit Organizations Carnegie Mellon University Hornercom Education Partner of the Tony Awards Events and Observances > Seven Or Fewer Days > AOE Nonprofit Organizations Boys & Girls Clubs of America Great Futures Campaign Launch

Coyne PR, Edelman, Fenton, FleishmanHillard, Havas PR North Events and Observances > Seven Or Fewer Days > United Nations Foundation and 92nd America, Sunshine Sachs, Turner 4d AOE Nonprofit Organizations Street Y and Weber Shandwick #GivingTuesday: The Day the World Gave Back MSLGROUP, Leo Burnett Toronto Always #LikeAGirl: Turning an Insult into a Confidence Silver Global Communications P&G Always and SMG Movement - Global Communications 2015 Silver Anvil Results

Award Column Key: Silver = Silver Anvil Winner AOE = Silver Anvil Award of Excellence Winner

Award Category Organization Agency Title of Entry Integrated Communications > Business to Silver Business Dell Inc. PPR Worldwide Dell breaks down barriers for female entrepreneurs Integrated Communications > Business to AOE Business CA Technologies Edelman PR CA Technologies - Business, Rewritten by Software Integrated Communications > Business to AOE Business DuPont Crop Protection Exponent PR Local Influence, Global Impact Integrated Communications > Consumer Products Silver > Food & Beverage La Crema Virtual Vintner Integrated Communications > Consumer Products AOE > Food & Beverage Can Manufacturers Institute Hunter Public Relations Cans Get You Cooking Integrated Communications > Consumer Products From Meat Snack to Mainstream Brand - Integrated AOE > Food & Beverage Jack Link's Spong Communications Integrated Communications > Consumer Products Silver > Non-Packaged Goods Hallmark Cards FleishmanHillard 12 Gifts-A-Giving: Deals by Day, Inspiration by Night

Integrated Communications > Consumer Products MSLGROUP, Leo Burnett Toronto Always #LikeAGirl: Turning an Insult into a Confidence Silver > Packaged Goods P&G Always and SMG Movement - Integrated Communications Integrated Communications > Consumer Products AOE > Packaged Goods Genuine Thermos Brand Spong Overnight Coffee Challenge Heats Up Genuine Thermos Brand U by Kotex Taps into a Universal Female Truth, Connects with Integrated Communications > Consumer Products U by Kotex, from Kimberly-Clark Marina Maher Communications and Young Women Everywhere and Saves the Undies - Integrated AOE > Packaged Goods Corporation Crowdtap Communications

Integrated Communications > Consumer Products Arby’s™ Tips Their Hat to Millenials: Integrating a Brand into a Silver > Retail Stores and Restaurants Arby’s Restaurant Group Edelman Pop-Culture Moment

Integrated Communications > Consumer Products AOE > Retail Stores and Restaurants Caribou Coffee Exponent PR and Colle+McVoy Brewing Inspiration to Engage Coffee Fans

Integrated Communications > Consumer Products AOE > Retail Stores and Restaurants Christopher and Banks Beehive PR Search for Amazing Women

Integrated Communications > Consumer Products Catalyst, GOOD Corps, Anomaly, AOE > Retail Stores and Restaurants The DICK'S Sporting Goods Foundation OMD and Tribeca Digital Studios Sports Matter

Silver Integrated Communications > Consumer Services H&R Block Ketchum Billion Back with Block Ketchum, Gensler and Digital Cookie Care Delivers Sweet Results for DoubleTree by Hilton - AOE Integrated Communications > Consumer Services Hilton Worldwide Royalty Integrated Communications and Weber AOE Integrated Communications > Consumer Services State Farm Insurance Companies Shandwick Celebrate My Drive®: Powered by State Farm® Virginia Department of Rail and Public AOE Integrated Communications > Consumer Services Transportation PadillaCRT Amtrak “Take the Train” Campaign Rocks Ridership 2015 Silver Anvil Results

Award Column Key: Silver = Silver Anvil Winner AOE = Silver Anvil Award of Excellence Winner

Award Category Organization Agency Title of Entry Keep What You've Earned: The U.S. Navy's Responsible Drinking Silver Integrated Communications > Government U.S. Navy 21st Century Sailor Office Booz Allen Hamilton Campaign Deconstructing Dams’ Designation: Army addresses aging U.S. Army Corps of Engineers infrastructure in nation’s fourth largest city - Integrated AOE Integrated Communications > Government Galveston District Communications

Utah Department of Transportation UDOT’s Walking School Bus App Campaign: Increasing Safe AOE Integrated Communications > Government SNAP Intrepid Walking and Biking to School One Download at a Time Integrated Communications > Nonprofit Silver Organizations Excellus BlueCross BlueShield Roberts Communications Inc. It's Only Super if You Take It Integrated Communications > Nonprofit AOE Organizations Enroll America Ogilvy Public Relations Get Covered America: Your Health. Your Choice. Integrated Communications > Nonprofit Northern Star Council, Boy Scouts of Rocket Into Scouting Lifts Cub Scout Recruitment to New AOE Organizations America Risdall Public Relations Heights Internal Communications > Associations/Government/Nonprofit Silver Organizations Washington University in St. Louis Responding to "Ferguson": From Tragedy to Positive Change Internal Communications > Associations/Government/Nonprofit AOE Organizations Ascension Re-imagining Health...Re-imagining One Ascension Internal Communications > Business > Fewer Linhart Public Relations: Culture Matters for People and Silver Than 1,000 Employees Linhart Public Relations Business Internal Communications > Business > Fewer Silver Than 10,000 Employees Emerson Climate Technologies Fahlgren Mortine Emerson Innovation Center Launch Internal Communications > Business > Fewer QVC Re-energizes Workplace Philanthropy with Partners in AOE Than 10,000 Employees QVC Giving® - Internal Communications

Internal Communications > Business > More Than Complete Communication Silver 10,000 Employees The Principal Financial Group Consulting Movin' It With Campus Blueprint Internal Communications > Business > More Than AOE 10,000 Employees Food Lion Food Lion Feeds: Redirecting Associate Passion to End Hunger Silver Investor Relations RPM International Inc. Roop & Co. Reinvigorating the Retail Investor Base Issues Management > Associations/Nonprofit Silver Organizations United Nations Foundation Havas PR A Global Collaboration Wins the Day for Climate Science Issues Management > Associations/Nonprofit Coloradans for Responsible Energy Coloradans for Responsible Energy Development—Educating AOE Organizations Development Pac/West Communications Coloradans on Fracking Issues Management > Associations/Nonprofit AOE Organizations U.S. Farmers & Ranchers Alliance Ketchum Lights, Camera, FARMLAND - Issues Management

Overturning the Barrio Logan Community Plan Update: Silver Issues Management > Business Southwest Strategies Protecting A Billion Dollar Industry in San Diego 2015 Silver Anvil Results

Award Column Key: Silver = Silver Anvil Winner AOE = Silver Anvil Award of Excellence Winner

Award Category Organization Agency Title of Entry

Marketing > Business To Business > Other Silver (Categories Not Elsewhere Defined) Ricoh Americas Corporation Weber Shandwick WorkIntelligent.ly and the Incite Messaging Process

Marketing > Business To Business > Other AOE (Categories Not Elsewhere Defined) Abengoa Ogilvy Public Relations Biotechnology Renewed

Marketing > Business To Business > Other AOE (Categories Not Elsewhere Defined) Aptean Arketi Group Where Software and Marketing Works

Silver Marketing > Business To Business > Products DuPont Crop Protection Exponent PR Feeding the World One Farmer at a Time Marketing > Business To Business > Professional Simon Public Relations and Tag Crossroads Hospice “Does More” to Honor Unsung Heroes in Silver and/or Financial Services Crossroads Hospice Strategies Healthcare

America’s Beer Celebrates America’s Pastime: Budweiser & Silver Marketing > Consumer Products > Beverages Anheuser-Busch Weber Shandwick Ozzie Smith Campaign to Make Opening Day a Holiday Silver Marketing > Consumer Products > Food The Mushroom Council Edelman Mushrooms: The Culinary Trend is to Blend Spong, BBDO and Barefoot Jennie-O Inspires Thanksgiving Perfection With The Holiday AOE Marketing > Consumer Products > Food Jennie-O Proximity Table

Little Changes, Big Rewards: Blueberries Attract Attention and AOE Marketing > Consumer Products > Food U.S. Highbush Blueberry Council PadillaCRT Lead American Families to Healthier Lives AOE Marketing > Consumer Products > Food Wendy's Ketchum Wendy’s New Salad Collection

U by Kotex, from Kimberly-Clark Marina Maher Communications and U by Kotex Taps into a Universal Female Truth, Connects with Silver Marketing > Consumer Products > Health Care Corporation Crowdtap Young Women Everywhere and Saves the Undies - Marketing

AOE Marketing > Consumer Products > Health Care Novartis Pharmaceuticals Corporation Burson-Marsteller and Ruder Finn Our Voice in Song Marketing > Consumer Products > Non-Packaged Silver Goods Bridgestone PadillaCRT DriveGuard - Disrupting the Consumer Tire Category Marketing > Consumer Products > Non-Packaged AOE Goods Hallmark Cards FleishmanHillard Fuel the Craze: Hallmark Itty Bittys Steal the Spotlight Marketing > Consumer Products > Non-Packaged Driving on Hydrogen – Launching Hyundai’s Tucson Fuel Cell AOE Goods Hyundai Motor America Ketchum Vehicle Marketing > Consumer Products > Non-Packaged Creating Unstoppable Preference for America’s Most Reliable AOE Goods Trane Residential Solutions Spong HVAC Brand Marketing > Consumer Products > Packaged MSLGROUP, Leo Burnett Toronto Always #LikeAGirl: Turning an Insult into a Confidence Silver Goods P&G Always and SMG Movement - Marketing Marketing > Consumer Products > Packaged AOE Goods Jack Link's Spong From Meat Snack to Mainstream Brand - Marketing Marketing > Consumer Products > Packaged AOE Goods The Clorox Company Ketchum The Clorox Ick Awards - Marketing 2015 Silver Anvil Results

Award Column Key: Silver = Silver Anvil Winner AOE = Silver Anvil Award of Excellence Winner

Award Category Organization Agency Title of Entry Marketing > Consumer Products > Retail Stores Silver and Restaurants Boston Market FleishmanHillard Boston Market: Serving Up the Holidays - Marketing Marketing > Consumer Products > Retail Stores Arby’s Smoking Hot Brisket Campaign Breaks Marketing Record AOE and Restaurants Arby’s Restaurant Group Edelman with 13-Hour Commercial Marketing > Consumer Services > Financial Financial Engines and Allison+Partners Take the Work and Worry Silver Services Financial Engines Allison+Partners Out of Claiming Social Security MasterCard Bites into Apple Pay, Gets to the Core of Safe & Marketing > Consumer Services > Financial Secure Contactless Payments - Marketing Consumer Services AOE Services MasterCard Ketchum Financial Services Marketing > Consumer Services > Health Care The Christopher & Dana Reeve The Christopher & Dana Reeve Foundation Sparks a Movement Silver Services Foundation Coyne Public Relations for Paralysis Marketing > Consumer Services > Health Care AOE Services Anthem Ketchum Healthy Dad Blogger Campaign Marketing > Consumer Services > Other C+C, Heckler Associates and Press Silver (Categories Not Elsewhere Defined) Leafly House Leafly "Just Say Know" New York Times Ad MasterCard Bites into Apple Pay, Gets to the Core of Safe & Secure Contactless Payments - Marketing Consumer Services Silver Marketing > Consumer Services > Technology MasterCard Ketchum Technology

AOE Marketing > Consumer Services > Technology Sling TV Taking the Pain Out of Pay-TV Marketing > Consumer Services > Travel and Ketchum, Gensler and Digital Cookie Care Delivers Sweet Results for DoubleTree by Hilton - Silver Tourism/Hospitality Hilton Worldwide Royalty Marketing Marketing > Consumer Services > Travel and AOE Tourism/Hospitality Meet Minnepolis Spong #askMPLS Provides Virtual Concierges During MLB All-Star Week Marketing > Consumer Services > Travel and AOE Tourism/Hospitality Visit Orlando GMAC Communications What’s Cooking in Orlando: Cultivating Orlando’s Culinary Scene Multicultural Public Relations > Associations/Government/Nonprofit U.S. Army Corps of Engineers Silver Organizations Galveston District Corps in the Classroom: Building Tomorrow's Leaders

Silver Multicultural Public Relations > Business GREY GOOSE Vodka Harrison & Shriftman GREY GOOSE Le Melon Modern Kings of Culture

AOE Multicultural Public Relations > Business The Coca-Cola Company Newlink America Coca-Cola World's Cup Campaign Public Affairs > Associations/Nonprofit Silver Organizations Missouri Foundation for Health FleishmanHillard Cover Missouri Campaign Public Affairs > Associations/Nonprofit AOE Organizations American Television Alliance (ATVA) Stuck in the '90s – Updating U.S. Retransmission Consent Rules McNeely Pigott & Fox Public Red White and Food Campaign To Bring Wine to Tennessee’s Silver Public Affairs > Business Red White and Food Coalition Relations Retail Food Stores

Utah Department of Transportation Silver Public Affairs > Government and Utah Department of Public Safety Penna Powers Zero Fatalities "Twist" 2015 Silver Anvil Results

Award Column Key: Silver = Silver Anvil Winner AOE = Silver Anvil Award of Excellence Winner

Award Category Organization Agency Title of Entry

Silver Public Service > Associations American Academy of Periodontology Weber Shandwick Love The Gums You're With International Society on Thrombosis World Thrombosis Day: Powering 175 Partners Around the AOE Public Service > Associations and Haemostasis The Yu Crew Globe - Public Service The American Academy of Pediatric AOE Public Service > Associations Dentistry Weber Shandwick The Monster-Free Mouths Movement MSLGROUP, Leo Burnett Toronto Always #LikeAGirl: Turning an Insult into a Confidence Silver Public Service > Business P&G Always and SMG Movement - Public Service Albers Communications Group, FleishmanHillard and Immersion AOE Public Service > Business Home Instead Senior Care Active Making Home Safer for Seniors

Utah Department of Transportation UDOT’s Walking School Bus App: A Catalyst for Overcoming the Silver Public Service > Government SNAP Intrepid Barriers of Walking and Biking to School U. S. Department of Veterans Affairs AOE Public Service > Government (VA) Duty First Consulting eBenefits: Awareness and Enrollment Campaign Washington, D.C. Justice Grants “Show Up, Stand Out”: The Washington, D.C. Campaign to AOE Public Service > Government Administration Finn Partners Combat School Truancy California Center for Public Health Silver Public Service > Nonprofit Organizations Advocacy Brown Miller Communications Serving Up the Bitter Truth About Sugary Drinks

Public Service > Partnerships (Funded jointly by businesses and other organizations, including Chamberlain Healthcare Public Silver nonprofit and government) Sisters Network and Eisai Inc. Relations Teens 4 Pink

Public Service > Partnerships (Funded jointly by businesses and other organizations, including Sanofi Pasteur & The National AOE nonprofit and government) Association of School Nurses Bisector 2 Voices of Meningitis™ Saving Lives and Setting a National Example for Quality Health Silver Reputation/Brand Management > Associations Florida Hospital Association Weber Shandwick Care

AOE Reputation/Brand Management > Associations National Pork Board Lessing-Flynn Engaging Consumers Through #RealPigFarming Reputation/Brand Management > Business > Companies With Sales of More Than $500 Million Silver to $10 Billion Scholastic, Inc. Porter Novelli Open a World of Possible Reputation/Brand Management > Business > Companies With Sales of More Than $500 Million AOE to $10 Billion Procter & Gamble MMK (Marina Maher Ketchum) P&G Thank You Mom

Reputation/Brand Management > Business > Carnival Corporation: Orchestrating the Comeback of the Silver Companies With Sales Over $10 Billion Carnival Corporation LDWWgroup World's Leading Cruise Company 2015 Silver Anvil Results

Award Column Key: Silver = Silver Anvil Winner AOE = Silver Anvil Award of Excellence Winner

Award Category Organization Agency Title of Entry

Golin, IW Group, Inc., DDB Worldwide, Boden PR, OMD Worldwide, Alma Advertising, Reputation/Brand Management > Business > Burrell Communications Group, Our Food. Your Questions.: How McDonald’s Opened Up On Its AOE Companies With Sales Over $10 Billion McDonald's USA Purple Strategies and Sprinklr Biggest Misperceptions

Reputation/Brand Management > Business > Silver Companies With Sales Up to $500 Million Allen Edmonds Corporation SCC Public Relations Allen Edmonds - Turning Around an Iconic American Brand

Reputation/Brand Management > Business > AOE Companies With Sales Up to $500 Million Duluth Trading Co. Exponent PR Flannel is the New Black U.S. Korea Connect - Building U.S Awareness of the U.S.-Korea Silver Reputation/Brand Management > Government The Embassy of the Republic of Korea Finn Partners Free Trade Agreement

AOE Reputation/Brand Management > Government Fundo Soberano de Angola (FSDEA) Djembe Communications FSDEA: Challenging Misconceptions of Angola Reputation/Brand Management > Nonprofit Silver Organizations The Nature Conservancy Connecting City Water Supplies with Nature Reputation/Brand Management > Nonprofit AOE Organizations Texas Health Resources Burson-Marsteller The First Case of Ebola in the U.S. Reputation/Brand Management > Nonprofit The College Board’s Renewed Commitment to Delivering AOE Organizations The College Board The Butler Bros Opportunity Reputation/Brand Management > Nonprofit AOE Organizations U.S. Farmers & Ranchers Alliance Ketchum Lights, Camera, FARMLAND - Reputation/Brand Management