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2-1949

The Maine Broadcaster : February 1949 (Vol. 5, No. 2)

Maine Broadcasting System (WCSH Portland, ME)

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Recommended Citation Maine Broadcasting System (WCSH Portland, ME), "The Maine Broadcaster : February 1949 (Vol. 5, No. 2)" (1949). The Maine Broadcaster. 38. https://digitalcommons.portlandlibrary.com/mainebroadcaster/38

This Book is brought to you for free and open access by the Local History Collections at Portland Public Library Digital Commons. It has been accepted for inclusion in The Maine Broadcaster by an authorized administrator of Portland Public Library Digital Commons. For more information, please contact [email protected]. 1 Portland Public Li .;r.. . y TBB . ~f-~~ BROADCASTING MAINE BROADCASTER:;f SYSTEM~ Aftlllak PUBLISHED AS AN AID TO BETTER RADIO LISTENING VOL. V, No. 2 Portland, Maine, February, 1949 Price Five Cents PORTLAND BOY TOPS ON HEIDT SHOW Lambert Again Nine-Year-Ol Presented By Maine Central Norman Fickett The flying fingers of Norman Lam­ bert will continue to create Console In Quick Climb and Keyboard melodics for WLBZ The story of how oine-yea.r-old listeners under Maine Central TrJns­ Norman Fickett of Portland became p or ca ti o n Company sponsorship one of H orace H eidt's topflight through 1949, under terms of renewal Y omh Opportunity contenders is recently agreed upon between spon­ simple and direct. 11iere is no sor and station. Cinderella aura ~ttached to his quest Playing che electric organ with his for fame and honors. Norman is hand and the pieno with his right, the younger of tWu sons of Mr. anci the \,VLBZ musical director enter­ i\lrs. Kennerh 1\ I. Fickett, .residing tains an ever-increasing audience with at 92 Re,·erc Street, Portland. his interpretations of old and new The calenred voungster, at this tunes. Norman answers many re­ writing, had been with the Horace quests sent in by listeners to be aired Heidt Youch Opportunity Show on on this daily musicale. the 1 BC network Sunday evenings Console and Keyboard has proved for three weeks, having won top co be one of the most popular pro­ honors :1t Schenectady,. N. Y., and grams presented by Maine Central Teaneck, N. J. over WLBZ for the past 15 yea.rs. H e first gained the privilege of During this rime the company has competing in Hcidt's radio show by sponsored quiz programs, auditions, auditioning for a local pecforplance musical groups and various audience in Portland by the· Heidt organiza­ participation shows over the Bangor tion, given in late December under ~-cation. The current series of Con­ auspices of Portland Lodge of Elks. sole and Keyboard programs is heard Pitted against experienced vocalists over \VLBZ Monday, Wednesday and musicians, he nevertheless won and Friday at 6:30 p. m. and Tues­ cop acclaim on the applause-meter d) HITTING THE HEIGijTS WITH H EID..T.:.-:-Here is f1ow .!!_ine>year-ol!!_ Norman Ficltett of Pordi nd lookled when he marim~p~ely onlz two _)id (4.rcbie) Gardner: TI1e first faced the microphones dwing the Horace ff"efcomedians of stage, screen and radio, \Vhenever tl1c radio was rumed co were responsible for one of the pro­ Lewis, NBC's new comedy team, a musical program, he would beat appeared at New York's Capitol gram's high spots. out tl1e correct tempo, even not is ostensibly the Theater last summer, they were the rune, on the toy xylophone. This given 26 111inuces for their act­ straight man, but he has a subtle aptitude in one so young seemed to the longest spot the theater has drollery chat has his audiences rolling i\llr. and Mrs. Fickett a cue co h.is with laughter. Coupled with his de­ ever allowed a comedy team. fotul'e musical interest, and when he lightful comedy style is a rich bari­ The management apparently was deemed old enough, they pur­ tone voice which always provides a knew what it was doing, because chased the marimba and had him attendance and gross revenue restful contrast to the team's imper­ ~,a rt his lessons. records were broken during the His recent successes, say Mc. and T H E UNSUSPECI'ED-lt's (right) who has his mouth 0P,1en, sonations, skits and general hilarity. ream's stay there. but it's 1a safe bet that it's his pal, Dean Martin who's singing . This zany Jerry Lewis's particular approach Mrs. Fickett, have given the boy de­ termination co follow music as a new NBC comedy team usually can be counwd on to do the opposite of co comedy almost defies definition. One could best appraise the young vocation. He hopes now to take up normal. by borrowing one of his drums and percussion instruments Two years ago Dean Martin and ccss story in show business during the own eKprcssions when he meets some­ Maine Sports Moves in due time, and perhaps to attend Jerry Lewis appeared together for past IO years. body: "Mister, ace you for real?" T o New WLBZ Spot the New England Conservatory of the first time, playing in an Atlantic Statistics show that after the boys After hearing Jerry in his act, one Music. City night club. During the first left Atlantic City they played in the wonders if he, too, is "for real." On 1\londay, January 31, Maine Norman's brother Arnold, 14, has week, few laughed at their gags and country's leading theaters and night Martin and Lewis are both married. Sports with john McKernan moved lide interest in music, his mother re­ ports. He is :1 freshman at Deering antics, but soon after their style of clubs, including ew York's Roxy 1\llarrin was born June 7, 1917, in imo a new time spot and is now aired and Capitol, where audiences showed Steubenville, Ohio. H e is the proud over \VLBZ each J\fonday evening High School and his main interest humor caught on - and now they're is athletics. Hl)a excels iu swimming. rated as one of the freshest and zani­ their appreciation by applauding even father of four children. from 7:30 to 7:45. Since its incep­ after the stage show had ended and Lewis was born March 10, 1926 in est comedy teams in the entertain­ tion, /\•Jaine Spores has widened its the fe~ture film was on the screen. Newark, N. J. He is married to the scope extensively to give its listeners Listener reaction has indicated in­ ment world. NBC's Bob H ope was the first star former Jimmy Dorsey band vocalist, an c,·cn greater coverage of sporting creasing interest in che McKeman These young comics, soon to start to anticipate their radio possibilities Pattie Palmer. They have one child. events. Newest addition to Maine "pojot" system, or rating system. tlieir own NBC radio program, by having them on his show at the Although both comedians live iu Sports is the use of recorded tele­ Originated by the former sports which will be heard in Maine over start of the season. Dean and Jerry Hollywood now, they have been able phone interviews made by McKernan editor of the Bangor Daily News and W'CSH, Portland, WRDO, Augusta, made such a hir that H ope invited to spend little time with their re­ with coaches all over Eastern Maine current co-publisher pf the Penobscot and WLBZ, Bangor, have been the them for a l'Cturn engagement. spective families because of out-of­ which are replayed on the weekly Times, it's a system of rating the subjects of ~he most remarkable sue- Th\: boys next appeared on NBC's town bookings. program. srandi11gs of schoolboy athletic teams Page 2 THE MA IN E BROADCASTER February, 1949 THE M A l K E BROADCASTER T m ,\1AINE BROADCASTER is published monthlv by Radio Stations WCSH , Democracy And February Portland; WLBZ, Bangor; and \NRDO, Augusta - Compri,fog the Maine Broadcasting System. By RABBI MORRIS BEKRITSKY Orthodox Rabbi of Portland Publication and editorial offices are ac V.1CSH, Portland

Entered as second-class matter April 12, 1946. at the Post Office at Pon ­ land, Maine, under the Act of March 8, 1879.

The subscription price is fifry cents a year, payable in advance LINWOOD T. PITMAN; Editor JOHN F. HOGAN, Associate Editor

Weather Conditions Are 01 Concern To Horti«ult~;l'sts , And Fruit Growers Continued late March-like weather conditions at this time of year are of much concern to horticulturis~s and fruit growers. A: sudden ?rop to sub-zcr<_> temperatures migh re:;ult in de­ vastating losses m the form of winter injury to fruit trees and orna­ mental shrubs. Ald1ough fruit tree varieties such as McIntosh and Delicious do possess a high degree of natural winter hardiness as do most_ tl'ees and shrubs growing in this climate, they may not be able AnnuaUy, America pauses during to withstand a sudden temperature drop. the month of February to revere the memory of rwo of her greatest sons­ This is partially rite growth of the plant, the more George Washington and Abraham explained by the water it will probably need. Check Lincoln. Democracy was fostered fact chat even the your planes daily and water when first in the heart of one, and defended more hardy planes necessary. Frequent watering by by the other. II, today, we have a seem to require merely wetting the soil surface is a living and vibrant democracy it is the development common ancl faultv practice. Apply because its founders were men of of a certain water in sufficient quantities to deep pltilosophic insight, and an al­ amount of "cold HERE'S AGNES GIBBS-and Roger B. Withington, interior decorator and truism which excluded all save the rhumughly soak all rhe soil in the por, color stylis t, discussing home ilecoreting suggestions from which WCSH listen­ resistance" durmg and then give no more until the soil ideal which was foremost ill their the early winter erij also mey profit any Monday morning on Mrs. Gibbs' program at 8:30. hearrs. ,1pproad1cs dryness again. Questions submitted by listeners will receiv,e Mr. Withington's attention al ong period before' chis Perhaps no ~ingle man ever held \ Vatering from rhe bottom is an ex­ with bis sugl!lestions on decorating end arrangement. natural of gene­ cellent practice. Flower pots are within lus hand, as did \;"\/ashington. tic winter hardi- keep in deep saucers; when the pl:1111:S the power to direcr tl1e political phi­ ness is of valu,e. need water the saucers are filled and losophy of this Country for years to lo other words, a Mcintosh tree, even the water is absorbed by the soil come. His ascension to rhe throne though extremely hardy, cannot with­ through the drainage hole in the pot. ACG N IE.S CG 11IB IBS' ILIE.TTIE.IR instead of co the office of the P re.~i­ stand temperatures very much below Remember, house planes may suffer WCSH H O M E ECONOMICS D I R ECT O R dency ( wluch he could very well freezing during the growing season from too much water as well as coo have done) would have decided for­ because it has not developed any cold little. Plane roots need air which is l Cl'er the political temper of tltis Coun­ Dear Friends: resistance at the time. nnt pre.~enc in a water-logged soil. trv. F. ven under a constitutional mon­ Fruit growers arc powerless co re­ When the children tramp in for lunch these winter days their Loss Due To Ferm Accidents archy this Country could never have duce the possible threat of winter in.. rosy faces have a look that says, "I hope there's some good hot food Next co falls of one kind or another, risen to its greatness a.ad ultimate jury. Those who have been fortunate ready!" A hearty casserole dish is a satisfying feast for hungry destiny in hiscory. ,1ough to bring their trees into the the most common type of accident folks, and means less work for the home cook. The :iscension of Washington to w1ncer season m a normal condition involves livestock. Horses and mules You'll find you tl1e throne would have precluded the ~f vigor and maturity have reason to are responsible for half chc accidents scewed tomatoes give chis lu11cheon be sumewh:n rclim-cli, invo!v;ng li vestock-c cnn indudc-mcm dish its ddiglicfol- flavot. It's :1 good --rtsing-<1f'"'a Linculn to the Presidency. Home gardeners might consider Yes, accidents due to livestock still on che luncheon one to serve on washday, for it's Part of America's heritage of g.reat­ covering plants, climbing roses, bush rank ahead of chose from mocor cars menu oftener, re:idy in just a few minutes. T o serve ncss is founded in the pride of polllt­ rose.~. bramble fruits or small shrubs and trucks, which a.re third. One out too, when you four people, cut one-half pound of ing to Lincoln who could rise from with straw or other protective ma­ of every nine farm accidents is make a casserole bacon into small pieces and fry it log cabin to the Presidency. The terials if a sudden severe drop in blamed on motor vehicle.~. l'\ccidents dish and com­ lightly with one tablespoon of chopped absolute nihilizacion of :ill clas$ temperature is forecast. due co farm machinery rank fourth. bine the meat onion. Pour off about balf of the distinctions has given tl1e greatest in­ H orticulcurisrs often 1·cfer co un­ \ \·c're caking these estimates from a with vegetables bncon fat from the frying pan. Then perus to America's assumption of her usually severe winters as "test" win­ sample su.rvcy made by the economists and bread cubes put rhree cups of enriched bread place among the nations of the world .. ters because they quite often result in of the Department of or biscuit top­ cubes into tl1e remaining drippings lf \Vashington's altruism made pos. the winter killing of many fruit planes. Agriculture during rhc first four p i n g. 8 r e a d s 11nd let the bread <:ubes roast golden siblc the rising of a Lincoln, then T he winter of 1933-34 was a "test" months of last year. make meat go farther. brown. Also add a dash of pepper Lincoln's character set the example of Pork Link Cas(erole is a delicious winter and resulted in a complete loss to season. Wlule the bread cubes grea mess for all men in generations to of the Jess hardy apple varieties such meal-in-a.-dish. Browned apple slices coast in the skillet, heat one No. 2 come. \i\/ith the opening to the public as Baldwin in certain areas of New serve ns a fruity lining for the filling can of tomatoes, or about cwo and of the mass of Lincoluia in the Con­ England. , ~ hether oi- not an unusual­ of sliced pork links, bread cubes, one-fourth cups. vVhen the bread gressional Library, we have learned a ly mild winter with only a few days chopped celery, egg and milk. Serve cubes are nicely browned, put the great deal about rhe man which was of severe temperature at the wrong rhis casserole hot with a pork gravy bread-and-bacon mixture over the heretofore unknown. time could be a "test winter" or nor 111ade from sausage drippings, a crisp stewed tomatoes. This dish looks sn lad, and glasses of milk. pretty in individual serving dishes or ln the New York T imes of Feb. S. is difficult to tell. l1>48, tl1ere appeared a most enlighten­ casseroles. Some folk Like a hint of House Plants You may have road it in the daily To make the Pork Link Casserole, ing story of Lincoln 11s found among press, but it isn't too likely. 1·011 will need: onion added to the tomatoes. The care of house plants is a topic And now for a recipe for delicious his papers. Governor Gamble had frequently tliscussed among gardeners Arthur Godfrey of CBS recently ½ pom1d pork links accused Lincoln of insulting him and remarked during his air show that l large apple little cakes which have a party touch during the winter months when our and yet are easy to make: uf _s~yi~? things ''unbccoroing your he races NBC's new comedy team of 6 cups bread cubes outside gardening activities are at a LITTLE DAT E CAKES posmon. It was a matter which call­ standstill. Dean i\llarcin and Jerry Lewis as the ½ cup chopped celery ed for presidential self-control. In funniest act he ever has seen, H is V. rsp. pepper cup daces cur fine The basic needs for a plant co make cup boiling water his own handwriting Lincoln wrote growth and maintain health are light, endorsement followed that of V.falter I egg to Gamble: 2 tsp. shortening - comuine, let heat, air, nutrienrs and moisture. l t \ Vine hell who nominated tl1c Manin­ I cup milk "My private secretary has just Lewis team as the "best two-man 4 tbs. sausage drippings stand U11til cool 1s up ro the indoor gardener to pro­ Combinc:- brought me a letter, Sir. It is a very vide the plants with conditions as comedy :ict since Gallagher and First cook rite half-pound of pork cross letter from you . . As I am try­ Shean". links in a skillet over a slow heat for 1¾ c. sifted flour near as optimum as possible. In our ing to preserve my own temper from Godfrey was so impressed by Mar­ :tbouc five minutes. Then take the I tsp. soda and salt modern houses a n d apartments Add: peny anooyan<.:es ~o far as is practi­ kept at temperatures high enough - tin and Lewis's act at Miami Beach links from the skillet and cur them in I c. sugar cable, I decline to read the cross let­ and frequently too high - for human that he declared: "lt's impossible to one-inch pieces. Cur the core from do anything with chose two guys 1 beaten egg ter._ I was _totalJy unconscious of any comfort it is often difficult to l

Page 6 THE MAINE B'.80ADCASTER February, 1949 Mean Widdle Kid Takes Nose Dive Bachelor Crooner Romantic Targ~ When Civic Enterprises Need Help Jo Stafford Has New Look To Suit Pals

MA RKED MAN- Vic Damone, crooning soo r o( the Pet Milk S,how, accepcs nonchalantly informution conveyed by this bevy o( lovely modch that be ba, been named one of the nation's "ten most eligible bachelors for 1949". G irl, are (left to right) Jeanne Carmon, Bonnie Snow, Lynn Moore and Kathleen G rogan. Vic Damone, young singing star of Eli~ible Bachd(1rs of 1949. NBC's Pct Milk Show, reali-L.cd re­ The Brooklyn croon ki

The .A.Ian Youngs a.re the newest husbanJ-and-wifo combination to ap­ pear on NBC, although they are n<>t billeii as a team. Blond Virginia (Gini) McCurdy­ she's Mrs. Young- is a member of the Afan Youngsters, also known as the Regalaircs, singing quartet on her husband's new comedy program, The Al an Young Show broadc:ist over Me BS stations Tuesday :it 8: 30 p. m. Gini has had considerable experi­ ence ns a songstress. She ~1as s~ng oh mtllly tadio programs, mcludmg those of Kate Smith, Paul Whiteman, and Jan Savit, She began her career with opern in mind, but switched to popular music when she won an au­ dition with a local band, The happy Youngs live in the San Fernando Valley, in a small home where their favorite room is the lib­ rary, Gini is always mystified by her husband's habit of reading three book-s at one time. Alan st:irts a book, gets half through it, then stol'ts another, almost finishes ir~ and then begins a third. After a few chapters, back he goes to r.he first one, and so on. How­ evet, he can always tell l'Xactly what has happened up to the place he has reached in each story. The young 1'.1BC comedian is also a TEAC HING TROUPERS- Mr. and Mrs,, Horace Heidt are (.eacbing their fixer-upper, ro a point. That point two youngest- H ildegurde-, 7, and H orace, Jr., Z • to be !food trou pers and: usuaUy comes just before completion pack their own toys. T he childrep sometimes accompany their P'llren ts of of the task ar hand. Last Summer, Heidt's O riginal Youth Opportunity Program heard over Mel3S stution~ Sun­ the Youngs decided to puc an old day5 at 7:00 p. m . carriage lnmp at their front door. Alan No rudio arrist nor group of per­ milagc in 1949. H e feels that only in bought the lamp ancl a post to erect LOVE SONG-Comedian Alen Young tllkes a turn at the piano and sings formers ever scarted 11 New Ye:-.tr un­ this way cun he give a thorough it on, and dug the hole. Then some­ romantiu tune for V irginie McCurdy during rehearsal 0£ N BC's new Alon det rnorc auspicious circumstances screening of youthful rnlent all over thing else came along, the post and so Youni( Show. ''Cini'' in privet;e life is Mrs. Young and II member of the than H orace l leidt and his Original the country, the lamp are still unplnced. show's group, the A lan Youngsters, Vour h Opportullity Program when Many a gifted pcrfonner, Heidt On another occasion, when the they moved in ro the No, l spot on remained idle in the g-.irage. has found, c:111not give up his liveli­ Youngs were planning to redecorate NBC's Sunday schedule- at 7:00 p.m. hood and crave! to N ew York or the house, Alan decideJ to make Gini is happy to go ro work with her husba.nd on The Alan Young Invitation Leads - on January 2, 1949. This broad­ Hollywood for the long, hard test of several coffee tables from especially cast, third in the new series which Show. She knows chat ls one job he trying to make good in the Big Time. :iged wood. When Gini's father heard will take the popular band leader Yet those same people, if given a of the plans, he presented his son-in­ cmplcrcs tr,, perfection. To Regular Spot and his troup co many cities of the chance a t auditions near home, prove law with a complete set of electrical­ East and Southeast, and as far as ro have outstanding talent and a fu­ ly-driven machines capable of turning Rod O'Co11111>r: Docs your wife For Kay Armen Chicago before the end of March, ture in show business. These are the­ out almost any wooden article. Alan cook for you? originared in White Plains, N. spent three weeks setting up the ma­ Red Skelton: Sure. She_ wor~ Y. entertainers Heidt tests on his traveli.. chinery in !us garage, and then de­ me , . , She puts burnt offerings in Traveling f>y bus with a large from one end of the country to he -- cided he could buy the cnbles cheaper front of me three times a day. troupe of performe1-s for the stage other. than making them-so the machinery - N BC's Red Skelton Show shows and concetts along the way, Andi that's why he doesn't mind Hcidr covered more than 40,000 miles the strains And problems of a contin­ in 1948 and anticipates comp1lfahle All Kinds Of People uous rrek over the 48 scntes. Q11oted On Who Said That? Screen Guild Theatre Stars Boost Fund For Actors' Home

because they know that by so doing they are helping the Motion Picture Relief 1-'und, n chariry organization which, in addition to otl1er things. supports a rambliug and beautiful country home for aging actors and actresses who have faithfully served the motion picture industry. The t'ixe~ r ule of the program requires tl1ar scars donate to the fund the fees they woulcl ordinarily receive for ap­ peanoces on Screen Guild Theater. Almost every prominent star in the film colony has been more than will­ ing to do so. Some have even insist­ Ko.y Armen ed that they be scheduled repeateclly. with the all-time record for charity \,\/hen dark-eyed Kay Armen, veJ. :ippearanCt:S belng held by Rohen veo-voiced newcomer to NBC's .l'et Young. Milk Show he:ird over Maine's three Bob. who has been a leading man roe stations Saturdays ar 7:30 p. m., in movies since 1933, has performed appeared on the show as a guest in on Screen Guild Theater 13 times, late November, she hoped to get an and is loolcing forward to his 14th invitation to return. appearance some time this month. T he chance came two weeks later. The progr:im is a favorite with Young John Com~ron Swayze Rohert Trout Vic Dsmone, crooning star of the as it is with other cop stars, not only show, underwent o tonsilleccomy, and for the e.xcl!llence of tile half-hour What have George Bernard Shaw, surprised to find President Truman Kay was invited to sing on the pro­ rrnCORO PERFORMER Fil m adaptations of motion picture suc­ H arry Truman and Rita Hayworth and Mb-s Hayworth at the top of the g-r3m until his rerurn. T he s1nooth­ star Robert Youn,! holds record of 13 cesses, hut for its warm-hearted and got in common? The answer, accord­ list, since both, for one reason or sm­ singing young miss did such an im­ pe,dormances 011 N llC's Screen Guild philanthropic motives, ing to NBC's Roben Trout, is th.at other, have been in the spotlight for pressive job that she found herself Theuter, Young's interest in tl1e charitable they say things which people like to quite a while. But Shaw, usually re­ with a steady job-a regular on the aspects of the program can be easily quote. garded as only a little less tncitum show. Skeptics ro the contrary, Holly­ explained. Born and raised in the Trout should know. As quiz.mas­ than a garrulous owl, surprised me. Kay, a native of Chicago, showed wood has a heart. One proof of this shadow of the growing motion pic­ ter of NBC's Who Said That? news­ "Checking back on the quotes, I her first sign of talent when she took is the high success of NBC's Screen ture studios in Los Angeles, Bob had quote program heard on Maine's find that the Irish playwright was first prize in an amatenr singing con­ Guild Theater broadcast Thursdays ample opportunity to see at first hand NBC stations S undays at 10: 30 p. m., quoted so many times primarily be­ test, in which there were 5,000 en­ :it 10:00 p. m. on which top-raoking how quickly Hollywood discarded he sifts through about 250 statements, cause of his recent running battle with trant~. Then Kny decided chit 5he screen stars eagerly await their turns and forgot actors and actresses who questions, answers and exclllJllations the British vegetarians, who wanted to wanted to be a professional singer, ro appear, though they don't receive a were no longer of any use to the tl1at appear in the news each week to expel him from their association b~ and with characteristic fervor she set cent of salary for thdr effon:s, jndusr.ry, find tl1e best 10--odd for testing the cause he admitted to having taken out on her cnreer. The srars happily compete for the Today, thaoks to stars like Bob news awareness of his panel of ex­ liver pills. His most colorful quote After graduation from Tuley H igh opportuni ty to play on the program Young, thanks to the able adminis­ perts. Since the program went on the along these lli1es was: ''When 1 was School, Chicago, Kay sang over local tration of the Motion Picture Relief air last July, Shaw, Truman and Hay­ 82, I tried liver injections. Result: I stations in that city, gaining experi• only let her sing over the radio, but Fund, :md thanks ~ Screen Guild worth, have been quoted on the dropped apparently de11d twice.' " ence. Finding, however, that e1t. paid her for it ns well. Theater, an entertaining radio show average of once per week. JoM Cameron Swayze, NBC news­ perience is not very edible, and as no Kay went to New York in the serves as a security meosure for the 'When I finished totaling up to the man, and three guests each week form one seemed to think of such a mun­ spring of 1944 nod her lilting. melo­ future-for chose who, in their old number of times various people had the panel of experts who try to iden• dane subject as pay, Kay moved to dious voice soon brought her many age, need a kind friend and a good been quoted," Trout says, "I wasn't tify the sources of the news-quotes. Chattanooga, T enn., where they not requests for guesr appearances. home, F ebruary, 1949 THE MAINE .BROADCASTER Page 9 Television Topics - - - Video Views Jose Ferrer Seen In Video's Inaugural Films 1949 To Witness 1~elevi~ion Greatest Production To Date On TV Stations Inroads In South And West Television, thus far concentrated I lowcver, the consensus seems to l elcvision's most elaborate produc­ Paris. Such an exhausci vc effort, ac­ Within 24 Hours nminly in the EaM and Midwest, is be that the present 50 siucions on the uon to date was staged recently on cording to 1BC's art dircccor Elwell, filn, recordings o{ the first tele­ cxpecred to start moving in force to air ancl one million sets in use will be d1e NBC Television network when would ha\Te required four weeks of vision liroaJcast of a Presidential in­ the Soutl1 and \Vest r;',is year. increased to some 125 sta•i ons and Philco T-V Playhouse presented Jose work on Broadway. auguration Thursda)', Jan. 20, were Additional scations :1lso are expect. Ferrer in Cyrano de Bergerac. The show itself, bec~use of the three million sets in use by the end made avail:ible withi11 24 hours to sta­ in the for East and Midwest, buc many Edmond Rosrand's great work was size of the cast, required 12 extra days of the rear. tions in every television city in tlie of them will he in areas that already translated from the Broadway hit of Chairman \,\':1yne Coy of the of preparation. Plotting the move­ country. . have television. Ir's in the South and last year into a fluidly-moving, hour­ ment of 29 persons in the cast, in ad­ The complete inaugural ceremomes Feder-JI Commu11ica1'ons Commission long production on TV ~vithout a \\"est that must new areas will be add­ estimates there will be 400 smtions on dirion to the writing uf an entirely new for President H arry S. Trnman and ed. For the musr pu~ this spread curtain droµ, yet employmg more script aclaptation, required producer Vice President Alben W. Barkley, ns the air within '4\VO years and one­ scenes than were used 1n the legiti­ will be to areas of greatC~"t population. director Fred Coe to utilize additional well as highlights of the day's festivi­ thousand in eight or nine years. mate theater presentation. lndustry officials sh)' away from time in irs rrcparation. A full hour ties in \Vashingcon, D. C., were re­ any cxac, predictions as to what cities DaviJ Sarnoff, chairman of the board Within 48 hours, the seven-set stglmer ,he wenr to the swank Blue Angel in TlG.'\. And industry circ]es predict leading universities, with cJie first negative from which prints were I louse in Chicago, Miss Knight will . cw Yo rk nnd scored an immediate a general reduction in the prices of group of collegiate performers made, and the other a protection appear on a 15-mimrte Monday • hit with the lilting novelty rhythm other television sets. scheduled co appear 011 the program copy. The master negative was rapid­ rhrough-Friday NBC Television net­ which has made her famous. Her Although RCA officials declined I"l1ursday, Feb. 3, 9:00 - 9:30 p. m., processed, edited and printed, and work progl"llm of her own at the con_ 111aj()r succes:.es lml"e been with rhythm comment on the new 16-inch tube set, EST, 01·er the NBC Television net­ prints were sent liy :air to all stations clusion of her nrcsenr out-of-town cuncs, including Grandfather's Clock, trade sources said it was co he part of work. requesting ir. The stations receive

Page 10 E COPY THE MAINE BROADCASTER February, 1949 WLBZ's Esso Reporter Hits Tenth Anniversary Rebuff€d By Glee Club Bangor Station Ozzie Organized Orchestra Presents Unique And Achieved Stardom Program Salute ~ tht:"cal!'lp.gs magazine. He even tried At the turn of the new year, out-.for'"the glee club, the only cam­ , VLBZ's Esso Reporter attained its pus activity in which he was not ac­ tenth anniversary on the Bangor sta­ cepted. tion and the event was duly noted in -. His Own Band the hroaclc,1st of a special transcribed Nevertheless, music was Ozzie's program. first love and so, in defiance of the Participating, by way of recorded glee club, Ozzie organized a band. telephone conversations, were officials The band was a success and after col­ of Esso Standard Oil Company and lege, it became Ozzie's permanent others associated in the production of meal ticket- plus. the Esso Reporter broadcasts These lrt 1933, a pretty vocalist named included: R. M. Gray, manager, and Harriet Hilliard was hired by Nel­ Verne Carrier, assistant manager, ad­ son to c11hance the un.it in its first ,·ertising-sales promotion department, radio assignment. T he appealing faso Standard Oil Co., speaking from couple were an immediate hit, not cw York; and J une Richdale, New only witl1 the listening public but English division manager, Esso Stand­ wirh each other as well. Happily, HONOR ESSO 10th ANNI VESARY - WLBZ's prol(ram director, l rving ard Oil Co., speaking from Boston. they became a permanent duo when Hunter (left ) and A. E. Webber of Webber O il Company, Ben,!or, ready for L'\.lso pare of the program was a they married in 1935. anniversary broadcast of Your Esso Reporter. congratulatory message from A. E. In 1944, after several years of shar­ " ' ebber of the ,¥ebber Oil Company, ing the limelight with other radio per­ Bangor, and which was acknowledged sonalities, they began their own dom­ by Manager Edward E. Guernsey of estic comedy program, the merry .Ad­ Esso Reporter WLBZ. ventures of Ozzie and H arriet, now heard on NBC Sundays at 6:30 p. m. At WLBZ Marks An unusual feature was the appcar­ Light-hearted in concept, this success­ :mce of Anthony Morin, Jr., of Ban­ ful program is based primarily on 500,000ih Item gor as Your Esso Reporter. Assisted happenings in the Nelsons' own home. by his brother, Robe.re, young Morin, Its air of realism is a large contribu­ who was born on New Year's Day, Ozzie and H arriet tion faccor in .its success. 1939, reviewed the outstanding head­ Ozzie elson was always the sort Now, the Nelsons live in a two­ lines of the IO-year period from his of person everyone knew would be a story colonial home in H ollywood birth date up co January I, 1949, to success some day. hills. Harriet's interior 'decorating point up the paraUel growth of Your His friends were convinced of it hobby has turned the house into a E.sso Reporter. Young Morin re­ when he was invited to sing before tasteful blend of early American and ceived ten silver dollars dropped in­ the king of Belgium. at the age of 13, 18th century decor. There is, how­ co an E.sso bank for his part in the - ~ y:...~ -e!-. -'! :uvcr"4i- fltt- being :he t Y4?1",-plcnty 0£-siu= ice tlte- nimpus­ trrvadt a,1'.". Tr.is ,pe'l:i11"': "progrnm wa, younge~, Eagle Scout in the United room for the high-spirited activities aired on New Ye.'lr 's Day. States. Not daring co disappoint pf the two young Nelson sons, David, Esso Standard Oil Company pre­ them, Ozzie accepted. 12, and Ricky, 8. sents Your Esso Reporter over W LBZ Ozzie had an enviable career even AWARD FOR SERVIOB--In recog. four times daily, Monday through in youth. At Rutgers, where he re­ Bob Hope: I'd like to have you nition of WLBZ's faithful performance Sarurday, each week: at 7:30 a. m., ceived the degree of Bachelor of Let­ demonstrate this washer. over past 10 yea rs in broadcasting 12: 15 noon, 6:45 p. m., (6:00 p. m. ters, he was an outstanding athlete. Salemum: I've demonstrated it for Your Esso Reporter, Esso Marketers Saturdays) and 11 :00 p. m, Special H e was the varsity quarterback, won you before. presented Bangor station this special broadcasts also are aired Sundays at letters in swimming and lacrosse, and H ope: l know; I'm thinking of plaq~. 11:00 a. m. and 6:00 p. rn., and Mon­ was an intercollegiate welterweight buying it. day through Saturday at 6:25 p. m. Salenmm: Well, it's about time. boxing champ. During what might To mark further the Esso Reporter's be considered spare time, Ozzie head­ Thi.s makes five weeks now you've Florence H11lop: T hat fellow sits 10th, anniversary, WLBZ sent tele­ heen here with your dirty clothes. ed the student council, managed the Irving Hunter :tround all day with a secretary on his grariJs to Esso dealers with greetings debating team and was art editor of - NBC's T he Bob H ope Show V.1 hen Irving Hunter stepped be­ lap. of the season, reminding them of the fore a vVLBZ microphone at 12: 15 /i11n11y Durmzte: l'm surprised at occasion and inviting their attention p. m. on Jan. 5 as Your Esso Reporter, you. You've been spying again. to the special broadcasts. he read the following commercial Florence: 1 wasn't spying. 1 just On Sunday evening, Jan. 2, from message at the conclusion of the news­ happened to be walking past the key­ 9:30 to 10:00, WLBZ also presented cast: hole on my knees. another mtnscribcd program, review­ Noon-Time "Did you notice anything unusual - NBC's "Jimmy Durance Show." ing the biggest news events of 1948. about the news program you just in Northeastern Maine heard? Probably not. You've heard your Esso Reporter day after day, year after year. But this particular program marks something special. Maine's Hotel BRINGS TWO TREATS! "One half million times, your Esso Finest Reporter has stepped before a micro­ phone in this Country to give the • latest news. Probably no one in the history of the world has ever talked THE EASTLAND to so ·large an audience for so long a MOTHER'S time, day .in and day out. And the important thing is th.is. In our coun­ invites week-end visitors ENRICHED WHITE BREAD try, the most listened to voice is the voice of a free press. to Portland to enjoy its "Today, your Esso Reporter chalks (Sold by Independent Grocers) up a half million broadcasts. It's a famed hospitality an~ its good time to remember that straight, GOOD FOR EVERY MEAL facnrnl. uncensored news is 3 priceless part of our American H eritage." TWO - FOR -ONE RATES ----and- --- Al Jolson: Groucho, you have a radio program, haven't you? Groucho Marx (guest) : You bet Price of Si ngle Room THE KORN KOBBLERS your life-it's a quiz show. I ask people questions. applies to two persons 12 o'clock - daily except Sunday Jolson: Wait a minute, you're not any two consecutive Doctor I. Q.? Mtirx: No-I'm still an interne. nights WLBZ - NBC's Kraft Music Hall SAVE AND BE BEAUTIFUL! 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