CHAPTER 2: ACTION PLAN INTRODUCTION
The central focus of the Corridor Management Plan is a set of management strategies designed to guide the development, marketing, interpretation and preservation of the byway in both the short-term and long-term. The management strategies address the 14 elements required by the Federal Highway Administration (FHWA) for All-American Road designation, as well as provide a practical document from which implementing groups can work to achieve the vision and goals for the byway. These management strategies are crafted to assist the management entity and its implementation partners in easily identifying potential projects, the reasons why these projects are important to the Ohio National Road Scenic Byway, how the projects can be initiated and/or implemented,and who might be responsible for implementing them. Just as the Corridor Management Plan process stressed public involvement and input, the strategies that follow stress local implementation measures.This plan,although it addresses the National Road in ten counties, is primarily a local implementation tool and is designed to assist communities in identifying how they can help make their portion of the byway a success.
33 OHIO NATIONAL ROAD SCENIC BYWAY
PRIORITY CAPITAL PROJECTS AND PROGRAMMATIC INITIATIVES
The following section is devoted to actions identified for priority implementation. They appear at the beginning of the Action Plan so that they can be easily found and referred to. Individual project sheets highlight those priority actions that have capital costs associated with them. Table 1 provides this information in an easy-to-use tabular format and also gives recommended implementation years for a five-year time period. It should be noted that some multifaceted projects have only one component that requires capital expenditures or is deemed a priority project. In this case, only the capital or priority aspect of the project appears in Table 1. On each project sheet, a page reference is given to direct the reader to the section of the Action Plan from which the action is taken,so that it can be put in context with the rest of the recommendations. Priority actions that are programmatic in nature and do not require capital expenditures are listed at the end.A page reference is given to direct the reader to the section of the Action Plan where more information about the project appears.
34 ACTION PLAN Gray & Pape Blaine Hill Viaduct and brick-paved National Road
BLAINE HILL BRIDGE RESTORATION school to identify the locations and character of ACTION: the residence, tollhouse, rest stop, and ancillary structures. Currently,a number of supporters of Continue the restoration and plan for the the Blaine Hill Bridge restoration have interpretation of the Blaine Hill Bridge and its organized themselves into the Blaine Bridge setting. Community Preservation Project to address Action Plan reference:page 103 future preservation efforts. They are likely to
RATIONALE: need guidance and assistance to successfully preserve this important resource. Blaine Hill was once one of the most dangerous stretches of the National Road and later U.S. IMPLEMENTATION STEPS: Route 40. Today, it is one of the richest G Work with a key leader from the Blaine interpretive sites along the historic highway and Bridge Community Preservation Project to is so important to the state that in October hold fundraising events,maintain the site in 2001,the Ohio legislature named the Blaine Hill the future,and encourage local stewardship. Bridge Ohio’s official bicentennial bridge. G Develop a long-term maintenance strategy Preservation of this site should include further that can begin with volunteer labor and documentation of the bridge and its surrounds include partners such as the Belmont as well as a maintenance program and the County Engineer, Ohio Department of development of the site for public access and Transportation, and local or regional park interpretation. Documentation could be organizations. conducted through an archaeological field
35 OHIO NATIONAL ROAD SCENIC BYWAY
G Conduct a Phase I archaeological investigation of the bridge and its surrounds, including the residence, tollhouse,rest stop,and ancillary structures. Pursue Phase II investigations as warranted. G Contact landowners, local universities, and the Ohio Historic Preservation Office about creating a field school at this site.
PARTNERS/STAKEHOLDERS: Management entity,Belmont County residents, Blaine property owners, local universities, OHPO
ESTIMATED COSTS: Restoration:$1.6 million Long-term maintenance:$5,000 per year Phase I archaeological investigation:$32,000
POSSIBLE FUNDING SOURCES: ODOT - TE,ODOT-SB,ODOT-IBRC,AEF,NTHP- NPLF,NTHP-JFF,JPGT,FAO Corporate Sponsors,ABF,Belmont County ODOT-TE,NPS-NCPTT,JPGT
36 ACTION PLAN
MILE MARKER RESTORATION/REINSTALLATION
ACTION: Collaborate with the Ohio Department of Transportation,the National Road Alliance and local garden clubs, rotaries, historical societies, and scout troops to recreate and reinstall mile marker fabrications along the scenic byway. Action Plan reference:page 103
RATIONALE: The Act of Congress authorizing the National Road required distinguishable marks or monuments to appear at regular intervals of one mile along the north side of the road. The earliest mile markers in Ohio were made of a reinforced cementitious material, though due to poor weathering many of these were replaced with sandstone markers in the 1850s. The sandstone marker with a curved head and square shaft was the most typical of the mile Gray & Pape marker types in Ohio, though others existed. Sandstone mile marker Each marker indicated the distance to Cumberland, the eastern terminus of the Whitehall Historical Society,is in the process of National Road, as well as the nearest city or undertaking such a re-creation project for three village for east and westbound travelers. Mile mile markers.The Whitehall Historical Society markers in Ohio were placed from the eastern hopes to create the area surrounding these edge of the state to the outskirts of Donnelsville markers into places where people can relax and in Clark County, where they stopped due to a learn about the National Road. Benches, lack of funding and resultant construction landscaping, and interpretive markers are delays. envisioned. During the 1996 survey,83 original mile markers As an alternative to installing the mile markers were documented to still exist in the byway within the right-of-way, they could be corridor. These remaining mile markers should incorporated into a city’s identification and be preserved in place, while others could be welcome sign,as seen in New Concord. They also reconstructed along the entire byway. Any could be situated in a prominent public location, reconstructed mile markers ideally should be such as in front of the county courthouse or city made of sandstone and follow the curved head building. and straight shaft design found most IMPLEMENTATION STEPS: abundantly in Ohio.The words and numbers on G Work with historians, including Frank the mile markers should be incised in the same Brusca and Doug Lynn, on the original manner as the original markers rather than location and current whereabouts of all 175 applied with paint. mile markers in Ohio between Belmont and The City of Whitehall, in conjunction with the Clark counties.
37 OHIO NATIONAL ROAD SCENIC BYWAY
G Encourage local governments, landowners, and the Ohio Department of Transportation to preserve the remaining mile markers in place. G Help establish a program to recreate and reinstall the remaining 92 mile markers no longer existing along the National Road.
PARTNERS/STAKEHOLDERS: Management entity, ODOT, National Road Alliance, local civic organizations, landowners, Whitehall Historical Society and other historical societies
ESTIMATED COSTS: $368,000 (approximately $4,000 per stone marker)
POSSIBLE FUNDING SOURCES: Corporate Sponsors, BEF, OHC, ABF, MCCF (Muskingum Cty)
38 ACTION PLAN
PEACOCK ROAD MAINTENANCE
ACTION: Create a regular maintenance program and interpretive plan for Peacock Road. Action Plan reference:page 104
RATIONALE: Peacock Road is listed in the National Register of Historic Places and is one of the most intact road remnants retaining its early 20th-century guardrail,brick paving,and alignment. This site would make an ideal location to learn more about the construction of the National Road and early twentieth-century improvements.
IMPLEMENTATION STEPS:
G Work with Guernsey County HRG Commissioners to establish a preservation Peacock Road and maintenance program for the road, including the preservation of the early 20th- century guardrails. Tour buses should be prohibited from traveling on the road to prevent further deterioration of the road surface and other features. G Develop an interpretative plan, with input from local residents and historians, that includes a self-guided tour using kiosks and/or plaques to explain the history and importance of the site.
PARTNERS/STAKEHOLDERS: Management entity, Guernsey County Commissioners,area residents,local historians
ESTIMATED COSTS: Initial repairs:$150,000 Maintenance:$5,000 per year Interpretation:$25,000
POSSIBLE FUNDING SOURCES:CORPORATE SPONSORS,
ABF,GUERSNEY COUNTY,ODOT-SB,ARC,AEF,TGF, FAO
39 OHIO NATIONAL ROAD SCENIC BYWAY
LEATHERWOOD CREEK “U” BRIDGE PRESERVATION
ACTION: Restore and preserve the "U" Bridge at Leatherwood Creek, west side of Cambridge, Guernsey County. Action Plan reference:page 104
RATIONALE: This bridge is an ideal candidate for restoration and preservation as one of the few "U" Bridges on the National Road.
IMPLEMENTATION STEPS: G Work with the Ohio Department of Transportation to determine ownership of the bridge. G Examine the possibility of National Register listing and the use of TEA-21 Enhancement funds or other transportation monies as a funding source for the restoration of the bridge.
PARTNERS/STAKEHOLDERS: Management entity,ODOT
ESTIMATED COSTS: $2 – 3+ million
POSSIBLE FUNDING SOURCES: ODOT - TE, ODOT-SB, AEF, NTHP-NPLF, JPGT,FAO
40 ACTION PLAN
PETER’S CREEK “S” BRIDGE RESTORATION
ACTION: Assist in the restoration of the Peter’s Creek "S" Bridge in Guernsey County for use as a roadside park. Action Plan reference:page 104
RATIONALE: Peter’s Creek Bridge is an "S" Bridge,engineered to meet the stream it crosses at a right angle. This type of bridge featured flared entrances that made it easier to direct vehicles and animals onto the bridge. A local preservation group is in the process of trying to obtain funds for restoration of the bridge and a remnant of Zane’s Trace one-tenth of a mile beyond, as well as the creation of a roadside park at the site.This project would support the plan’s efforts to both preserve National Road resources and provide visitor services such as rest areas. Kinzelman/Kline Zane’s Trace/”S” Bridge Park IMPLEMENTATION STEPS: G Support applications to fund the restoration of Peter’s Creek Bridge and Zane’s Trace remnant and create a park. G Establish a regular maintenance program. G Incorporate an interpretive panel or other interpretive media into the design of the park.
PARTNERS/STAKEHOLDERS: Local preservation advocates, ODOT, management entity
ESTIMATED COSTS: $348,520
POSSIBLE FUNDING SOURCES: ODOT - TE,ODOT-SB,AEF,NTHP-NPLF,JPGT, FAO,TGF
41 OHIO NATIONAL ROAD SCENIC BYWAY
MONUMENT AND MEMORIAL PRESERVATION
ACTION: Preserve and/or restore the National Road Traffic Accident Memorial, Eagle Nest Hill Monument,and Madonna of the Trail Statue. Action Plan reference:page 105
RATIONALE: Contrary to the expectation that numerous memorials would be located along the road,only Joyce Dressler Madonna of the Trail Statue three exist. All three are representative of the early 20th-century movement to commemorate Committee. specific incidents or important personages IMPLEMENTATION STEPS: along the National Road. The easternmost one G is the National Road Traffic Accident Memorial Create partnerships between the interested on the eastern edge of Norwich in Muskingum parties, including Lagonda Chapter of the County. This stone monument commemorates DAR (current owners of the Madonna of the the first traffic-related fatality in Ohio. The Trail statue), Norwich and Springfield city accident occurred in 1835,a short time after the officials, ODOT, Licking County construction of the National Road through Commissioners,and local historical societies Muskingum County. to evaluate the current condition of the monuments/memorials. The second monument, Eagle Nest Hill in G Licking County, marks the highest elevation Take preservation measures to maintain the point on the National Road and stands in monuments. The Sculpture Center located tribute to the first paved section of the route in in Cleveland, Ohio, is a nonprofit Ohio. The third,the Madonna of the Trail statue, organization dedicated to the conservation is located in Springfield. It is a commemorative and preservation of outdoor sculpture. monument to the "Pioneer Mother of the Their web page, Covered Wagon Days." The statue depicts a http://www.sculpturecenter.org/index.htm, heroically proportioned woman in full stride is filled with technical assistance as well as with a babe in her arms and a small child links to the Save Outdoor Sculpture (SOS) clutching at her skirt. This is the first of 11 program. identical statues dedicated on July 4, 1928, by PARTNERS/STAKEHOLDERS: Judge (later President) Harry S. Truman. The Lagonda Chapter of DAR, city and town other statues were erected in West Virginia, officials in Norwich and Springfield, Licking Kansas, Missouri, Colorado, New Mexico, County Commissioners,local historical societies, Arizona, Illinois, Indiana, Pennsylvania, ODOT,and management entity California, and Maryland.The statue currently ESTIMATED COSTS: is being repaired to fix cracks incurred during a 1956 move and other damage and wear.The total Madonna of the Trail Statue (priority): n/a cost of the project is $54,000, of which $40,000 (grant awarded) was contributed by the Clark County- POSSIBLE FUNDING SOURCES: Springfield Transportation Coordinating n/a
42 ACTION PLAN
TADMOR DOCUMENTATION
ACTION: Conduct further documentation of the ruins and archaeological resources at Tadmor in Taylorsville MetroPark that will support increased interpretive exhibits about and public access to the site (see "Priority Interpretation Sites"). Action Plan reference:page 107
RATIONALE: The impoundment of the Great Miami River in the mid-20th century forced the abandonment of the village of Tadmor, located on the west bank of the Great Miami in Montgomery
County. Tadmor was an important Gray & Pape transportation nexus since it was the point Archaeological ground-truthing diagram from 1996 survey where the National Road crossed both the Historic Preservation Office to conduct a Miami & Erie Canal and Dayton & Michigan field school and create a hands-on Railroad line. Tadmor represents a rare educational facility as part of a Phase I opportunity to conduct archaeological archaeological investigation. Pursue Phase investigations of a ghost town that once thrived II investigations as warranted. along the National Road. The town has been documented on an Ohio Archaeological PARTNERS/STAKEHOLDERS: Inventory form (OAI). The information Management entity, Taylorsville MetroPark documented on the OAI can be used as the first (Five Rivers MetroParks), local universities, step to the completion of a National Register OHPO nomination through further research and ESTIMATED COSTS: documentation. Currently contained entirely within a park, this is an ideal site for a field Phase I archaeological investigation:$25,000 school that could include public participation. POSSIBLE FUNDING SOURCES: In addition, the archaeological findings could Natureworks,NPS-NCPT,JPGT,DCCF become part of a hands-on educational facility for the public.
IMPLEMENTATION STEPS: G Contact the Taylorsville MetroPark about the benefits of a listing in the National Register of Historic Places. G Apply for designation in the National Register of Historic Places. G Create partnerships with the MetroPark system, local universities, and the Ohio
43 OHIO NATIONAL ROAD SCENIC BYWAY
LENTZ TAVERN RESTORATION
ACTION: Support Ohio University in its restoration work at Lentz Tavern, outside of St. Clairsville, Belmont County. Action Plan reference:page 109
RATIONALE: Ohio University, Eastern Campus, owns this Gray & Pape abandoned tavern. Listed in the National Lentz Tavern Register of Historic Places,the tavern is typical of the many stagecoach-era roadside facilities further interpret the site to the public. that once lined the historic highway. The university has secured the rapidly deteriorating PARTNERS/STAKEHOLDERS:: building while a structural stabilization study is Ohio University, OHPO, management entity, completed.The study is being funded by a $5000 Belmont Technical College grant from the National Trust for Historic ESTIMATED COSTS: Preservation’s Johanna Favrot Fund,and is one of only ten projects selected for these funds Phase I archaeological investigation:$25,000 nationwide. The school plans to seek state POSSIBLE FUNDING SOURCES: capital funds to restore the building for ODOT-TE, NPS-NCPTT, USDA-RBE, FAO, university use. JPGT,KF,NTHP-NPLF,AER IMPLEMENTATION STEPS: G Continue to support Ohio University’s efforts to preserve the tavern and its site. G Work with the Ohio University and Ohio Historical Society to assess the archae- ological integrity of the site by conducting shovel tests as a first step. The Ohio Historic Preservation Office can provide information on consultants that will perform the initial survey. G Conduct an archaeological field school and a Phase I archaeological investigation.This would be an excellent project for nearby Belmont Technical College, which has a technical restoration/rehabilitation associates’ degree program (see also "Priority Interpretation Sites"). Pursue Phase II investigations as warranted. G Collaborate with Ohio University on future heritage education programs that will
44 ACTION PLAN
PENNSYLVANIA HOUSE ARCHAEOLOGY
ACTION: Conduct further archaeological work at the Pennsylvania House in Springfield. Action Plan reference:page 111
RATIONALE: Pennsylvania House is an older tavern listed in Joyce Dressler the National Register of Historic Places and Pennsylvania House located on the southwest corner of U.S. 40 and South Isabelle Street (Route 4) in Springfield, PARTNERS/STAKEHOLDERS: Clark County. The 1973 nomination claims the Management entity, Lagonda Chapter of the inn was built in 1822, to serve the earlier DAR,OHPO Dayton-Springfield turnpike (Route 4),with a c. ESTIMATED COSTS: 1850 west wing addition. The Daughters of the American Revolution (DAR) now own the Phase I archaeological investigation:$16,000 property. Further archaeological work on the POSSIBLE FUNDING SOURCES: property could add to knowledge of how the NPS-NCPTT,JPGT tavern was used and could assist in the interpretation of the Pennsylvania House Museum (see also "Priority Interpretation Sites").
IMPLEMENTATION STEPS: G Working with the DAR and Ohio Historical Society, collect information to assist in archaeological work. This would include collecting historic maps, photographs or drawings, conducting a deed search, and searching local histories for reference to the house’s tavern period in the early nineteenth century. G Contact area colleges and universities to explore the potential for a field school at the site. G Work with the Daughters of the American Revolution to conduct a Phase I archae- ological investigation of the grounds. This could yield findings on the location of outdoor functions such as privies, gardens, and animal pens. Pursue Phase II investigations as warranted.
45 OHIO NATIONAL ROAD SCENIC BYWAY
UNDERGROUND RAILROAD ASSISTANCE TBD
ACTION:: POSSIBLE FUNDING SOURCES: Establish partnerships with and provide NEH, NHPRC, NPS-NCPTT,ODOD-SCCDBG, assistance to the Nelson T. Gant Foundation in ODOD-TTA, OHPO-CLG, NTHP-NPLF,OHC, Zanesville, Friends of Freedom, and other TMF organizations devoted to protecting and interpreting Ohio’s Underground Railroad. Action Plan reference:page 112
RATIONALE: A number of properties associated with the Underground Railroad are located on or in the vicinity of the National Road. Throughout the state, the Underground Railroad Museum and Friends of Freedom are documenting these sites as part of the development of a heritage trail. The Gant House in Zanesville, built by former slave, Nelson T.Grant, is an example. Gant, who made his home in Zanesville, became a successful businessman and philanthropist.The Nelson T. Gant Foundation, along with the Friends of Freedom, is currently seeking funding and assistance for the rehabilitation of this site. The Gant House, recognized with a Friends of Freedom plaque,also has been named an endangered Underground Railroad site.
IMPLEMENTATION STEPS: G Provide financial, technical and/or promotional support for the work of the Nelson T.Gant Foundation. G Support the above organizations as well as others and help them seek funding for the recognition and stabilization of Underground Railroad sites along the National Road.
PARTNERS/STAKEHOLDERS: Management entity,Nelson T.Gant Foundation, Friends of Freedom, Underground Railroad Museum, other Underground Railroad organizations
ESTIMATED COSTS:
46 ACTION PLAN
CAMP CHASE ARCHAEOLOGY
ACTION: Conduct archaeological work at Camp Chase Military Prison, now part of Westgate Park in Columbus,Ohio. Action Plan reference:page 114
RATIONALE: Camp Chase Military Prison was used from 1861 to the end of the Civil War chiefly to hold
political and military prisoners from Kentucky Lois Neff and western Virginia, and later privates, Camp Chase historical marker corporals, and sergeants from the Confederate Army. The height of the prison population field trips. occurred in 1863 and resulted in a smallpox G Work with the Ohio Civil War Trail epidemic that caused hundreds of deaths, Commission to incorporate Camp Chase thereby establishing Camp Chase Confederate into their publications and other Cemetery. The cemetery, located on Sullivant information materials. Avenue, is the only remaining element of the PARTNERS/STAKEHOLDERS: former prison camp. Management entity, Hilltop Historical Society, IMPLEMENTATION STEPS: Columbus Recreation and Parks, OHS, OHPO, G Pursue the possibility of conducting Ohio Civil War Trail Commission archaeological work at Camp Chase by ESTIMATED COSTS: contacting the Civil War Institute of the Ohio Historical Society to determine if the Phase I archaeological investigation:$25,000
site has been evaluated previously. This POSSIBLE FUNDING SOURCES: work should include the review of historical NPS-NCPTT,TCF,OHPO-CLG, JPGT documents, such as photographs, maps, military correspondence, and land-use records. G Work with Columbus Recreation and Parks to conduct a Phase I archaeological investigation; other partners in this endeavor should include Hilltop Historical Society and the Ohio Historic Preservation Office. Pursue Phase II investigations as warranted. G Create programmatic partnerships with the above mentioned organizations to develop archaeological excavations, reenactments, seminars, scholarly weekends, student outreach programs, theater programs, and
47 OHIO NATIONAL ROAD SCENIC BYWAY
PIKE TOWN DESIGN GUIDELINES
ACTION: Develop a set of pike town design guidelines, as part of a National Road Design Handbook, to promote historically accurate restoration/rehabilitation work and new development that is sympathetic to the character of the communities.
Action Plan reference:page 119 HRG
RATIONALE: Donnelsville, Clark County The National Road pike towns that dot the setbacks to remain consistent with the byway are some of its most significant character of the town. However, care must be resources.This is where a substantial number of taken so that these guidelines are not used to the historic buildings can be found and where make each pike town look the same or fit a many visitors services are available. These certain "stereotype" of what a pike town should communities represent the American Main look like. Street paradigm, with a central street of commercial and civic uses and adjacent IMPLEMENTATION STEPS: residential blocks. They retain traditional G Hire a planning, urban design or landscape development patterns that echo a way of architecture firm to conduct design studies building communities rarely followed today.Yet of all of the pike towns and to develop the these small towns and hamlets are the images design guidelines. people conjure up when they think of G Features that should be a part of the pike "America." Developing a set of design guidelines towns study and guidelines include: that can be voluntarily applied to new I construction or renovation will help to ensure historic development patterns; that this work is sympathetic to the town’s I building height, massing, fenestration character and blends in well with its overall and materials; visual qualities. I front,rear and sideyard setbacks; The guidelines should be based upon design I density; studies of the pike towns that discern prevailing I land use patterns, including land or common characteristics. The guidelines also preservation and greenbelts; should suggest general applications of these characteristics that can be tailored to the I right-of-way cross-sections, including particular features of each community. For the roadway, on-street parking, example, it might be noted that pike towns sidewalks, and roadside planting strips; generally have the characteristic of equal and, setbacks along the National Road, though the I streetscaping elements such as street distance of the setback might vary.Setbacks for trees or other vegetation, lights, pike towns might be defined and each town furniture (i.e., benches, trash cans), and could use this information to suggest that new paving materials. development or restoration work follow these G Conduct base mapping in the initial phase
48 ACTION PLAN
of the studies, and depict all information gathered during the studies on these maps as well as through written and visual means. G Incorporate community collaboration on the studies through the use of volunteers to measure street and sidewalk widths (using measuring wheels borrowed from town or county engineers’ offices) or record vegetation types and locations. G Once assembled, distribute the pike town guidelines to each pike town.
PARTNERS/STAKEHOLDERS: Management entity,pike towns
ESTIMATED COSTS: $45,000
POSSIBLE FUNDING SOURCES: NPS-NCPTT, NEH, NTHP-PSF, AEF, OHC, JPGT,TGF
49 OHIO NATIONAL ROAD SCENIC BYWAY
VIEWSHED PRESERVATION
ACTION: Identify the specific conditions threatening long-term maintenance of landscapes that lie within the viewshed of sites identified for scenic or interpretive pull-offs (see "Scenic Pull-offs and Interpretive Waysides" section) and identify the land preservation techniques that most effectively will address preservation. HRG
Action Plan reference:page 120 Scenic view in Muskingum County
RATIONALE: transportation offices. Much of the allure of any scenic byway comes from the beauty of its scenery.While the scenic G Determine the best methods for byway program is not intended to prohibit preservation of the view according to the change or growth in the areas along scenic type of threat. Methods could include: byways, it is important to identify the types of negotiations with landowners, ODOT and activities that might threaten the beauty of key others; donated or purchased conservation scenic views. Such threats might include zoning easements or fee simple purchases; changes that could change the character of the landscape to zoning; context sensitive design; and within the view,planned roadway projects that public activism against projects. might fall within the viewshed, extractive PARTNERS/STAKEHOLDERS: activities such as logging or mining that would Management entity, with assistance from local alter the landscape,objects such as cell towers or governments and volunteers billboards, and general development patterns that pose the threat of encroaching on the land ESTIMATED COSTS: within the viewshed. By identifying these $150,000 threats before they become urgent issues, POSSIBLE FUNDING SOURCES: preemptive action:s can be taken to preserve the ODOT-SB,JPGT,COF-OSWC,COF-FP character of the view.
IMPLEMENTATION STEPS: G Conduct a land use survey of the land area that lies within key scenic viewsheds. This should include an identification of land owners, existing and proposed zoning, proposed infrastructure projects, and any proposed development plans for the land within the viewshed. I Most of this information is public information that can be obtained from tax assessor’s offices, and county or municipal planning, zoning and/or
50 ACTION PLAN
NATIONAL ROAD DESIGN HANDBOOK
ACTION: Work with communities to develop a National Road Design Handbook to assist communities and counties in achieving compatible growth and development. Action Plan reference:page 129
RATIONALE: Ed Kemper By working with byway communities to develop Streetscaping in Englewood a National Road Design Handbook, the management entity will be able to define the I Guidance on how to define community development issues and solutions it feels are character and use its features (overall most important to the long-term management town settlement patterns, setbacks, lot of the byway,and the communities will have a size, massing, roof pitch, fenestration, reference to help them ensure that local materials, public spaces, etc.) to achieve development policies and practices are sensitive and compatible design in both compatible with the byway.This handbook will new and infill development; serve as a sourcebook of the development I Demonstrations on how to use color factors that should be considered within the coordination, signage and/or fabric byway corridor.It will have the added benefit of awnings as ways to improve overall providing guidance to communities that lack appearances; zoning or planning/design review boards. The guidelines could be adopted as part of a local I Development guidelines for preserving jurisdiction’s review process, or could serve scenic viewsheds that could include strictly as nonbinding recommendations. techniques such as clustering or conservation subdivisions; IMPLEMENTATION STEPS: I Techniques for property owners and G Develop a scope of work and seek funding to local jurisdictions to beautify or screen hire a consultant that can work with local areas of existing highway commercial jurisdictions to develop the National Road and heavy industrial development that Design Handbook. The handbook should are visible from the byway. Techniques contain: could include streetscaping I Pike town design guidelines (see above); enhancements such as decorative I Model roadway construction design paving and lighting, landscaping and standards (see "Minimizing Impacts of street trees along the roadside and New Roadway Construction on the within parking areas, earth berms, National Road") street furniture, sign design or I Guidance for use of building setbacks, billboard removal. parking areas and driveway access, Specifications should be included for landscaping enhancements, fencing, etc. suggested individual design features to define public and private space and such as lighting fixtures and paving. maintain the "street wall"; In particular, the following locations
51 OHIO NATIONAL ROAD SCENIC BYWAY
could benefit from the application of POSSIBLE FUNDING SOURCES: such techniques and a detail design NPS-NCPTT, NTHP-PSF, AEF, OHC, JPGT, study: TGF,TCF,FAO,MCCF ➣ Bridgeport ➣ Brookside ➣ east of Blaine ➣ near Ohio Valley Plaza ➣ East Richland ➣ east of Middlebourne ➣ around the I-77 interchange in Cambridge ➣ east of New Concord ➣ near the I-70 interchange west of Norwich ➣ several sections of the road between Bridgeville and Zanesville ➣ Reynoldsburg ➣ Whitehall (extension of existing streetscaping) ➣ in the vicinity of the Broad Street/I- 270 interchanges to the west of Columbus ➣ on the eastern side of Springfield along U.S.40 through Springfield Vandalia ➣ Englewood (extension of existing streetscaping) G A recommended approach for suburban areas of Columbus and Springfield for driveway consolidation, speed control, landscaping and introduction of pedestrian amenities in their highway commercial areas. G Funding sources and incentives for design-related improvements also should be identified as part of the handbook.
PARTNERS/STAKEHOLDERS: Management entity,local communities
ESTIMATED COSTS: $60,000 (excludes cost of pike town design guidelines – see above)
52 ACTION PLAN
BLAINE HILL BRIDGE ACCESS IMPROVEMENTS
ACTION: Partner with ODOT and other agencies as appropriate to redesign vehicular and pedestrian access to the Blaine Hill Bridge site from U.S.40. Action Plan reference:page 137
RATIONALE: HRG
The approach to the site creates a dangerous U.S. 40 access to Blaine Hill Bridge intersection at Arches of Memory Bridge, particularly as a vehicle approaches from the PARTNERS/STAKEHOLDERS: west. This area is one of the key attraction:s on Management entity, ODOT, Belmont County the eastern half of the byway and will be Engineer,OHPO,Blaine important to the success of the byway. As vehicular and pedestrian activities around the ESTIMATED COSTS: site increase, the existing circulation conditions TBD may become dangerous. POSSIBLE FUNDING SOURCES: IMPLEMENTATION STEPS: FHWA/ODOT Transportation Funds, Belmont G Work with appropriate agencies to conduct County,ARC,ODOD-SCCDBG a traffic safety evaluation of the site,both as currently extant and with the improvements cited under the "Priority Interpretive Sites" section of this plan. These improvements include:adaptive reuse of the old bowling alley property to include a parking area with a pedestrian walkway to the site; or use of an ODOT pull-out further east of the site on the National Road with the establishment of a shuttle to transport visitors and creation of a greenway along Wheeling Creek for hikers and cyclists. G Work with OHPO to ensure that traffic engineers involved with the evaluation understand the historic significance of the site and its role in the Byway’s designation. G Work as closely as possible with traffic engineers to ensure that traffic improvements proposed are designed with sensitivity to the unique characteristics of the site.
53 OHIO NATIONAL ROAD SCENIC BYWAY
COMMUNITY APPEARANCE ENHANCEMENTS ESTIMATED COSTS:
ACTION: $50,000
Contact local organizations about taking on POSSIBLE FUNDING SOURCES: community appearance projects that will Corporate Sponsors, BEF, NF,ABF,TCF,TDF, enhance the byway corridor. DCCF Action Plan reference:page 144
RATIONALE: Small beautification projects and enhancements done at the local level can go a long way towards making the byway attractive. Roadside gardens add color and natural beauty,local preservation efforts and community "fix up" projects help to preserve historic buildings and make them an asset to the community,and litter patrols keep the roadside clean. Local involvement in these types of projects can provide much-needed regular maintenance, especially of trees and landscaped areas where weeds and growth can become problematic without regular attention. Local involvement also builds pride in place and a sense of connection to the history and significance of the road.
IMPLEMENTATION STEPS: G Work with local advocates to identify and contact groups such as Rotary Clubs, Lions Clubs, Boy/Girl Scout troops, sports teams, school groups, garden clubs and/or local landscaping firms or commercial gardening companies who might be interested in and willing to take on a National Road enhancement project. Potential enhancement projects include: trash cleanup; installation and maintenance of landscaping;building renovation. G Encourage local organizations to participate in ODOT’s Adopt-a-Highway program.
PARTNERS/STAKEHOLDERS: Local advocates, civic organizations and businesses,management entity
54 ACTION PLAN
OHIO NATIONAL ROAD SCENIC BYWAY BIKEWAY G Pursue construction of the bikeway in ACTION: partnership with local communities,ODOT, and ODNR. Undertake a study to create a bikeway along the Ohio National Road Scenic Byway. G Once implemented,make connections to the bikeway through signs,trail maps,and other Action Plan reference:page 149 information sources. RATIONALE: G Support the obtainment of the right-of-way A number of regional trails, including the Ohio to connect the National Road Bikeway in to Erie Trail,the Buckeye Trail,the Little Miami St.Clairsville with the bicycle lane along the Scenic Trail/Buck Creek Trail, and Wolf Creek National Road in St. Clairsville as part of Rail Trail, cross the National Road and could the effort to establish links provide ideal linkages between the byway and PARTNERS/STAKEHOLDERS: the surrounding region.Ways to link Ohio trails into West Virginia and Pennsylvania are being Management entity, local communities, ODOT, explored. Yet most of the regional trails run ODNR north-south. The National Road would be an ESTIMATED COSTS: ideal route along which to create an east-west- Study:$50,000 oriented bikeway to link between the regional trails. It also could link into local trails like St. Design:$300,000 Clairsville’s National Road Bikeway and the Construction:$2.5 million proposed Penn Central Rail Trail in Licking POSSIBLE FUNDING SOURCES: County, as well as existing bike lanes, such as ODOT - TE,ODOT-BPP,COF-RT,Natureworks, that along the southbound lane on U.S. 40 near FAO Gratiot.Ample shoulders in many places along the byway would facilitate creation of the bikeway.
IMPLEMENTATION STEPS: G Partner with local communities to seek funds for a bikeway study.The study should: I Assess bicycle safety where vehicular conflict is a problem, such as at off- ramps from I-70, on interstate sections of the route, or where an on-road facility presents an unsafe condition I Explore design options for a continuous bike path along the National Road I Develop a design standard for the proposed bikeway along the National Road so that it could be incorporated into other planning, development and design studies or projects that may occur along the byway.
55 OHIO NATIONAL ROAD SCENIC BYWAY
“HEARTLAND EXPERIENCE” EVENTS, PUBLICATIONS, AND MARKETING PIECES
ACTION: Create events, publications, and marketing pieces geared toward the "heartland experience" to provide local merchants and service providers with alternative ways to market their products or services.
Action Plan reference:page 151 HRG
RATIONALE: Farmer’s market in Harmony Creating “heartland experience” events or advertising. It should be noted that if publications that highlight businesses that publications are funding through grants, support heritage tourism would provide byway advertising may be prohibited. businesses with an additional marketing and advertising outlet. Weekly, seasonal,“producer- PARTNERS/STAKEHOLDERS: only” farmer’s markets that only sell products Management entity, local CVBs and business grown or raised by the seller can be highly organizations,area businesses successful ways to increase patronage of local ESTIMATED COSTS: food producers and expand their market. The American Farmland Trust holds a weekly $30,000 per year producer-only FreshFarm Market in POSSIBLE FUNDING SOURCES: Washington, DC that could serve as a model USDA-RBE &EDA,OHC (www.farmland.org/market/market.htm) . Publications would reach broad markets through byway distribution avenues and could reduce pressure to use billboards or other types of signs to attract customers, thus preserving the visual beauty of the byway route.
IMPLEMENTATION STEPS: G Work with the Ohio Department of Agriculture, local farm bureaus, the American Farmland Trust, and local farmers to establish a producer-only farmer’s market along the byway. G Work with local chambers of commerce, CVBs, and other business organizations to identify area merchants and service providers that complement the byway. G Contact these businesses about being included in byway publications. G Offset publication costs with fees for
56 ACTION PLAN
EASTERN GATEWAY IN BRIDGEPORT
ACTION: Create an eastern gateway in Bridgeport that Wheeling National Heritage Area will address design,parking,and linkages. The National Road Action Plan reference:page 154
RATIONALE: Ohio River Travel statistics, and the fact that chrono- WHEELING ISLAND logically the National Road progressed from Ohio River Route east to west, indicate that the majority of the Scenic visitors to the byway most likely will be arriving from the east, via Bridgeport.Additionally,the West Virginia West BRIDGEPORT
Bridgeport area is a major crossroads for state Alignment to/from
and interstate travelers. As a result, for many Alternate National Road Wheeling Creek disappears behind commercial development and is partially channelized visitors this will be the first point of contact with the byway.They will need to have a sense of “arrival” at their destination and will need to know where to obtain information to plan their journey on the byway. Creating a gateway in
Bridgeport will help to accomplish these Greenway Wheeling Creek Dominated by Route 7, an overhead objectives. Potential Site for a Parking Lot Shuttle to structure\ disorienting Bridgeport Gateway I I Blaine, Visitor Satellite Center, Visitor Satellite Center, Blaine, Visitor Services
IMPLEMENTATION STEPS: G Work with the City of Bridgeport to host a community design workshop to gather community input on gateway ideas. G With the City of Bridgeport, hire design Remnants of Zanes Trace professionals such as an architect, landscape architect, urban designer and engineer to assist in design and construction of the gateway elements.
G The gateway concept should include Potential Site for a Parking Lot Shuttle and Trailhead consideration of the following : I Belmont County’s bicentennial in 2003
I Greenway The intersection of two National Scenic Potential Rails to Project Trails BLAINE Creek Byways Wheeling Blaine Hill Bridge I The obstructive and overpowering Interpretative Park presence of the Route 7 overpass. Potential solutions could include redesigning the central portion of the
bridge and/or its abutments to be more HRG transparent, putting the road back to Gateway and greenway concept for Bridgeport
57 OHIO NATIONAL ROAD SCENIC BYWAY Gabe Hays HRG
Route 7 overpass above the National Road Iron truss bridge in Bridgeport
grade level to benefit both byways, or for use in any future efforts to establish tunneling the route. a pedestrian link between Bridgeport I Incorporate a symbolic design with and Wheeling Island. reference to the National Road such as I Reinstallation of brick paving on the a Conestoga wagon or other feature as National Road between Route 7 and part of a gateway streetscape Marion Street enhancement project. A design I Creation of a greenway along Wheeling competition sponsored by the Ohio Arts Creek that would link Bridgeport and Council could bring in local artistic Blaine and highlight the area’s natural talent. resources as well as remnants of Zane’s I The redesign of Soldier Park and the Trace open parcel to the north to become a I An alternative route for getting visitors more vibrant, welcoming and usable to the National Road in Bridgeport public space. Design concepts should from Wheeling, West Virginia could be explore ways to incorporate artwork, to direct visitors to cross the Wheeling outdoor sitting areas, and a small Suspension Bridge, take a right on information center. The design should Front Street and follow that to the address the building foundation and Aetnaville Bridge, then follow Route 7 blank wall at the north end. (the Ohio River Scenic Route) south to I Removal of meters under Route 7; Bridgeport. This should be done in visitor parking should be free. coordination with the West Virginia I Restoring the iron truss bridge National Road management entity. (Backchannel Bridge) for use as a I A feasibility study for riverfront pedestrian bridge to Wheeling Island. development, which would be a Currently,no party has the means or is collaboration between the management willing to assume ownership of the entity and the City of Bridgeport, the structure to ensure its preservation. City of Wheeling (WV), the West Preservation is the preferable end but Virginia National Road management in the event that the bridge is entity, and Ohio River Trails. demolished, the ashlar piers and bridge Development options might include a portals at each end should be retained hotel, restaurant, docking capabilities,
58 ACTION PLAN
and parkland. G The nearby Belmont Prison,which has done work at Franklin Museum in New Athens, should be considered as a potential partner in implementation. Their client-work program could be a good source of labor.
PARTNERS/STAKEHOLDERS: Management entity,City of Bridgeport, ODOT, City of Wheeling, West Virginia National Road management entity,Belmont Prison
ESTIMATED COSTS: Community design workshop:$15,000-30,000 Route 7 solutions:TBD Redesign of Soldier Park:$15,000 Remove meters:n/a Pedestrian bridge to Wheeling Island: TBD Reinstallation of brick paving:$112,000 Explore greenway along Wheeling Creek: n/a (see Priority Interpretive Sites) Feasibility study for riverfront development: $125,000
POSSIBLE FUNDING SOURCES: Corporate Sponsors, USDA-BEC, ARC, FAO, ODOT-SB,ODOD-SCCDBE & DRC ODOT Transporation Funds, State Budget, ODOT-SCCDBG,ARC Natureworks,ODOD-SCCDBG,ARC,FAO,ABF N/A ODOT-TE, ODOT-SB & Discretionary, ARC, WVDOT-TE,WVDOT-SB ODOT - TE,ODOD-SCCDBG ODOT - TE, Natureworks, EPA-EEG, COF- OSWC & RT,ARC,FAO ARC, FAO,ODOD-SCCDBG, KF,ODOD-DRCG & ED, UDC-EDA, Belmont Chamber of Commerce
59 OHIO NATIONAL ROAD SCENIC BYWAY
WESTERN GATEWAY IN PREBLE COUNTY
ACTION: Create a western gateway in Preble County that will signify arrival at the Ohio National Road Scenic Byway to visitors. Action Plan reference:page 154
RATIONALE: The transition from the National Road in Indiana to the National Road in Ohio is ill- Gray & Pape defined because one travels between two rural Hines Truck Stop landscapes with no distinguishing features to I Conduct negotiations with the signal to the traveler that they have arrived at landowner for sale or lease of the truck the Ohio National Road Scenic Byway.There stop property. Work with private also may be people entering the National Road developers and the public sector to for the first time from I-70 at the state line. In explore innovative development addition, those visitors arriving at the Ohio strategies such as public/private joint National Road Scenic Byway from the west will ventures not reach major towns or attraction:s for over ten miles, so it will be important to provide I Hire a consultant to develop a site them with a sense of arrival and orientation to development plan. The plan should the byway on the western end of the route. explore use of the adjoining state- owned parcel to the south as a park site IMPLEMENTATION STEPS: I Develop design alternatives for the G Develop a welcome sign and landscaping renovation of the building for treatment to be located directly at the state commercial retail that might include a line, just east of the I-70 interchange, that restaurant, café, or general store in will alert visitors to the beginning of the conjunction with an information center. Ohio National Road Scenic Byway. On-site facilities also should include G Work with Preble County to explore the parking for buses and passenger cars, feasibility of renovating the Hine’s Truck restrooms, picnic areas, and an outdoor Stop for use as a visitor information center kiosk and/or interpretive panel and wayside pull-off. This will require addressing the site’s status as a Superfund PARTNERS/STAKEHOLDERS: site,though some of the costs of remediation Management entity, Preble County, landowner, may be eligible for funding through the ODOT
Clean Ohio Fund and other brownfield ESTIMATED COSTS: remediation funding sources. Welcome sign and landscaping:$15,000 I As a first step, an Environmental Environmental Impact Statement:TBD Impact Statement (EIS) should be prepared that discusses the current Landowner negotiations/possible land condition of the property and the acquisition:TBD impacts of reuse Site development options/site development
60 ACTION PLAN
plan: Design - $25,000; Design development – TBD Architectural adaptive reuse design and development: Design options - $25,000; Design development - TBD
POSSIBLE FUNDING SOURCES: ABF,ODOT- ODOT-SB COF-BF,UDC-EDA Private Interest,TPL,UDC-EDA,USDA-RBE Private Interest,TPL,UDC-EDA,USDA-RBE Private Interest,TPL, UDC-EDA, USDA-RBE, ODOD-ED
61 OHIO NATIONAL ROAD SCENIC BYWAY
OFFICIAL VISITOR GUIDE AND MAP
ACTION: Publish and annually update a high-quality “official” visitor guide and map that provides information about major attraction:s and lists businesses,dining and lodging options. Action Plan reference:page 154
RATIONALE: An “official”visitor guide and map will serve as the key visitor service publication.Because of its “official” title, it will be represented as the one thing that most visitors will want to acquire to guide them on their journey.As a result,it should be thorough but also geared toward giving the visitor a good overview of the byway.Developing a high-quality publication that provides a historical background on the National Road and gives visitors an overview of the sights and services they can find along the byway,as well as a map of how to reach them, will build a foundation upon which other visitor information sources can expand. Also, by creating an official guide to the byway,visitors can choose to pick up one source of information (rather than collecting a host of pamphlets) if they would like a condensed but comprehensive overview of the byway.
IMPLEMENTATION STEPS: G In partnership with the Ohio Division of Travel and Tourism, local CVBs, and other organizations, develop historical/informational content and Gray & Pape Guide to the Pacific Coast Scenic Byway, Oregon service information to be included in the publication.Information can be drawn from this CMP document, the Ohio Historical Society,or local historical societies. G Hire a graphic design consultant to develop the guide and map, which should be easy to read and eye-catching. G Seek funding for the publication from the National Scenic Byways Program,National
62 ACTION PLAN
Road counties, communities, and local businesses or organizations, as well as the American Automobile Association or American Express. Costs could be recouped through sales of the publication.
PARTNERS/STAKEHOLDERS: Management entity, local communities, area businesses/organizations, Division of Travel and Tourism, Federal Highway Administration (National Scenic Byway Program)
ESTIMATED COSTS: $30,000 per year
POSSIBLE FUNDING SOURCES: ODOT-SB,OHS,NEA,NEH,OAC,AEF
63 OHIO NATIONAL ROAD SCENIC BYWAY
OHIO NATIONAL ROAD SCENIC BYWAY WEB SITE attraction:s,businesses,and events as well as ACTION: pertinent web site addresses. The calendar of events should be reproduced on the web Create an Ohio National Road Scenic Byway site from the print version (see below). web site. G Develop a strategy for keeping the web site Action Plan reference:page 154 information up-to-date so that hours of RATIONALE: operation, rate information, and business The use of the Internet to make travel plans and listings can be kept current; an annual arrangements is increasing exponentially. A survey/information verification system comprehensive web site for the Ohio National could both provide this information and Road Scenic Byway that provides visitors with serve as an avenue for collecting visitor a preview of the sites and attraction:s they’ll see, statistics from area attraction:s and visitor places to stay overnight and eat, and links to service providers. upcoming events and reservations among other G Maintain the site on at least a monthly basis things, will increase exposure of the byway and to update the calendar of events. attract visitors from a broad area. G As an interim measure, explore with OHPO IMPLEMENTATION STEPS: ways to provide ongoing maintenance of the G Hire a web site developer to create an Ohio National Road information currently on the National Road Scenic Byway web site that web site. offers historical background and PARTNERS/STAKEHOLDERS: information about the attraction:s along Management entity, local communities, area the road and services available to visitors.It businesses/organizations, OHPO, academic should include a calendar of events. institutions G Explore the donation of professional ESTIMATED COSTS: services for the development of the site with area professionals, universities whose $5,000 per year students may be looking for a project, or POSSIBLE FUNDING SOURCES: large companies such as NCR or Lexus ODOD-Travel & Tourism,OHC,TGF Nexus in Dayton as part of their local outreach efforts. Duncan Kinder,a resident of St. Clairsville ([email protected]), has volunteered to donate time and advise on web site development. G Incorporate links to other regional web sites and businesses or attraction:s listed on the site and negotiate reciprocal links.Also,links should be established with the National Scenic Byways web site to take advantage of their marketing avenues. G Contact all National Road communities and encourage them to contribute information about their community, area
64 ACTION PLAN
MULTILINGUAL VISITOR INFORMATION SOURCES
ACTION: Develop visitor information sources that address the language needs of the international visitor. Action Plan reference:page 154
RATIONALE: If the Ohio National Road Scenic Byway is to become a destination for international tourists, it will need to provide information sources that can assist foreign language-speakers in finding overnight accommodations and restaurants, following the byway route,and locating sites and attraction:s. Although visitors to foreign countries often do not expect information to be available in their native language, providing them with this convenience will help to make the experience more enjoyable.
IMPLEMENTATION STEPS: G Hire a translator to translate standard visitor information sources such as maps, tour guides and information pamphlets into German, since they represent the largest non-English-speaking group of international tourists to Ohio G Collect visitor statistics on international visitors and translate visitor information sources into other languages, such as French,Spanish and Japanese,as needed A brochure in Spanish for the Great River Road, Illinois G Create web site content that can be viewed in multiple languages, again with a priority on German
PARTNERS/STAKEHOLDERS: Management entity
ESTIMATED COSTS: $30,000 per year
POSSIBLE FUNDING SOURCES: ODOT-SB,OHS,NEA,NEH,OAC,AEF
65 OHIO NATIONAL ROAD SCENIC BYWAY
SATELLITE BYWAY VISITOR CENTERS
ACTION: Identify locations for and establish satellite byway visitor centers at the Heritage Center of Clark County, the National Road/Zane Grey Museum,and in Columbus. Action Plan reference:page 157
RATIONALE: The Heritage Center of Clark County and the National Road/Zane Grey Museum have substantial exhibits on the National Road and might spark the interest of visitors to explore the Ohio National Road Scenic Byway, so information about it should be available at these facilities. A significant number of potential visitors also may be entering onto the byway in HRG Columbus, where they would otherwise miss the Heritage Center of Clark County “gateway” entrances in Bridgeport and Preble G Work with the Columbus CVB to identify County, so developing a satellite visitor center suitable locations for a satellite byway here could attract additional byway tourists. visitor center.A potential location could be the vacant lot at the corner of High and Main Streets, where new development could include such a facility.Other potential sites include the Franklinton or Hilltop Engine Houses, which are or will be used for community functions. A satellite visitor center in Hilltop could incorporate neighborhood history and be the starting point for self-guided neighborhood walking tours that take in Camp Chase and other
HRG area sites.The National Road Pavilion Park No 17 Engine House, Hilltop, Columbus planned for the Hilltop No. 17 Engine House should be completed if this location IMPLEMENTATION STEPS: is pursued. G Work with the directors of the Heritage PARTNERS/ Center of Clark County and the National STAKEHOLDERS: Road/Zane Grey Museum to explore ways of Management entity, Heritage Center of Clark incorporating a byway visitor center or County, National Road/Zane Grey Museum, other type of information area into their Columbus CVB, Greater Hilltop Community facilities; options might include a staffed Development Corp. visitor center or a kiosk dedicated to the byway.
66 ACTION PLAN Greater Hilltop Community Development Corp. National Road Pavilion Park
ESTIMATED COSTS: Heritage Center of Clark County:$25,000 National Road/Zane Grey Museum:$25,000± Columbus:TBD
POSSIBLE FUNDING SOURCES: ODOT-TE,ODOT-SB,AEF,IMLS,OHC ODOT-TE,ODOT-SB,AEF,IMLS,OHC ODOT-TE,ODOT-SB, AEF, OHC, TCF, City of Columbus
67 OHIO NATIONAL ROAD SCENIC BYWAY
REST AREA ACCESS
ACTION: Investigate with ODOT the potential for creating access from the National Road to the rest area on I-70 just east of Old Washington. Action Plan reference:page 158
RATIONALE: The rest area east of Old Washington is less than 200 feet from the National Road but is not accessible from it. Creating an access to the rest area would provide an easy-on,easy-off place for byway visitors to stop and refresh themselves.
IMPLEMENTATION STEPS: G Contact the ODOT District 5 Office to explore options that will provide a connection to the rest stop from the byway.
PARTNERS/STAKEHOLDERS: Management entity,ODOT
ESTIMATED COSTS: TBD
POSSIBLE FUNDING SOURCES: ODOT-TE,ODOT Transportation Funds
68 ACTION PLAN
SCENIC PULL-OFFS
ACTION: Explore the development of scenic pull-offs at significant views so that visitors can safely view the scenery, take photographs, or read information. Action Plan reference:page 158
ATIONALE R : HRG There are many superb scenic views along the Remnant road section just west of Morristown byway but little opportunity to stop and enjoy I them. Because the byway typically is only two from the brick-paved segment of road lanes with little to no shoulder,it is difficult for in Norwich – openings in the roadside motorists to stop or stop safely.Unsafe stopping vegetation frame views over rolling or slowing could cause accidents or radical farmland. A pull-off here should driving maneuvers, so for the benefit of all who continue the brick paving and could are traveling the National Road,scenic pull-offs provide interpretive information on should be created. National Road paving methods in general IMPLEMENTATION STEPS: I east of Linnville – long views across G Work with ODOT and local community gently rolling hills.A remnant section of planning and/or engineering departments road that parallels U.S. 40 east of to explore the creation of scenic pull-offs at Linnville could be used as a basis for a the following locations: pull-off. I just west of Ebbert’s Farm Market – I east of Lafayette – sweeping views of a there is a sweeping view to the north rural landscape begin east of the Route but no place to stop. A steep drop 42 interchange. prohibits creation of a pull-off but a I dirt road and clearing just to the west to the east and west of Brighton – a provide a possible opportunity to number of views along the road and create one there across a rural landscape characterize the area. A pull-off could be created I west of Morristown – there is a remnant anywhere in this vicinity to take section of road with a potential tavern advantage of the scenery and to provide and former tourist cabin camp, as well a much needed rest stop since there are as a view over former strip mining few parks or towns where visitors might lands.This would be a good opportunity otherwise stop for both a scenic overlook and I interpretation of National Road between Swanktown and Lewisburg – resources and contemporary land uses many views of the rural landscape exist along this stretch of road, and a scenic I between Fairview and Middlebourne – pull-off could be created at one of ridge top views overlook I-70 and several locations. forested hills, and extend far into the G distant landscape During the evaluation process, work with
69 OHIO NATIONAL ROAD SCENIC BYWAY
Construction - TBD Between Fairview and Morristown: Site Study - $25,000±;Design and Construction - TBD At a location on the western side of the byway: Site Study - $25,000±;Design and Construction TBD
OSSIBLE UNDING OURCES HRG P F S : U.S. 40 in rural Madison County TPL, ODOT-TE,ODOT-SB,ARC, Natureworks, local land records offices to investigate land counties ownership to determine if the proposed pull-off areas are within the right-of-way or if land acquisition would be necessary to create them. G Contact landowners, as necessary, to determine if they are willing sellers.Contact public agencies to explore feasibility. G Work with ODOT and local roads departments to design pull-offs and waysides as roadside parks. Roadside parks (as opposed to rest stops) should provide a much more complete, pleasurable rest experience, with amenities such as picnic tables, trash cans and comfort facilities, in addition to interpretive displays, for rest and relaxation rather than a quick bathroom and soda break. Care should be taken during the design phase to maintain the historical integrity of the National Road. G Work with ODOT and local roads departments to determine placement of signs alerting motorists to upcoming pull- offs.
PARTNERS/STAKEHOLDERS: Management entity, ODOT, local roads departments,local landowners
ESTIMATED COSTS: Priority sites: Remnant section of road just west of Morristown: Site Study - $25,000±; Design and
70 ACTION PLAN
INTERPRETIVE WAYSIDES
ACTION: Create interpretive waysides that interpret significant resources within the National Road corridor. Action Plan reference:page 158
RATIONALE: Small roadside interpretive pull-offs give HRG visitors the opportunity to stop along the Eagle Nest Hill Monument byway and learn about what they are seeing. These waysides make it easy for visitors to I west of Bridgeville near the I-70 connect with the things that are being interchange – an existing large gravel described, since they become more tangible pull-off could be improved with when they are right in front of the viewer. On- landscaping and parking and could site interpretive material such as display panels, provide interpretation of a former display maps and interactive equipment often tavern and the road remnant that lie can bring the story to life more effectively than downhill from the pull-off other media or by just driving past. I Salt Fork “S”Bridge – this is the only IMPLEMENTATION STEPS: “S” bridge over which people still can G Work with ODOT and local planning and/or drive.An informal pull-off exists on the engineering departments to explore the south side of the bridge along with a creation of interpretive waysides at or that National Park Service historical describe the following resources: marker. Formalizing the pull-off to I scenic/historic communities – this provide paved or gravel parking and should be done in partnership with amenities such as trash cans, picnic interested communities, who should tables, and/or benches and improving help choose a location for the wayside the interpretive information at this and guide the content of the bridge would offer visitors another interpretive material opportunity to learn about“S”bridges I the various generations of roads I National Road Accident Memorial – the (National Road, U.S. 40, I-70) - a good memorial is located on a curve where place to do this would be on Belmont there is little space to pull over.Parking County Road 120 (see Priority may be available further into town with Interpretive Sites) a pedestrian path leading back to the monument, highlighting other historic I strip mining activity’s effect on the resources in Norwich in combination landscape – there are a number of with this walk opportunities for interpreting this landscape. It could be combined with a I Eagle Nest Hill Monument – the scenic and historic pull-off to the west monument is located on the north side of Morristown (see scenic pull-off of the road, where a shallow pull-off in recommendations above) advance of the monument provides
71 OHIO NATIONAL ROAD SCENIC BYWAY
PARTNERS/STAKEHOLDERS: Management entity, ODOT, local roads departments,local landowners
ESTIMATED COSTS: Priority Sites: Eagle Nest Hill Monument: Design Study - $25,000±;Design and Construction – TBD
Bill Criag Madonna of the Trail Statue: (see Priority Madonna of the Trail Statue Interpretive Sites below)
limited parking. No advanced notice of POSSIBLE FUNDING SOURCES: the memorial is provided and no on-site TPL, ODOT-TE,ODOT-SB,ARC, Natureworks, interpretation is available except on the Licking County memorial itself (which is difficult to read). This informal pull-off could be expanded and paved.Eastbound traffic could be directed to turn left into the pull-off area if a passing lane is provided for through traffic and signs warn drivers of the potential for stopped,left-turning vehicles. G During the evaluation process, work with local land records offices to investigate land ownership to determine if the proposed wayside areas are within the right-of-way or if land acquisition would be necessary to create them. G Contact landowners, as necessary, to determine if they are willing sellers.Contact public agencies to explore feasibility. G Work with ODOT and local roads departments to design pull-offs and waysides as roadside parks as described under the scenic pull-offs section above. Care should be taken during the design phase to maintain the historical integrity of the National Road. G Work with ODOT and local roads departments to determine placement of signs alerting motorists to upcoming waysides.
72 ACTION PLAN
MULTILINGUAL INTERPRETIVE MATERIAL interpretation methods that will engage ACTION: visitors even if they are not fluent in English. This is particularly important at Develop interpretive material geared toward the most popular attraction:s. conveying the story of the National Road to German, French, Spanish, and/or Japanese PARTNERS/STAKEHOLDERS: speakers,as well as English speakers. Management entity,partners in interpretation
Action Plan reference:page 173 ESTIMATED COSTS:
RATIONALE: $20,000
The international visitor coming to the byway POSSIBLE FUNDING SOURCES: will be interested in learning about the ODOT-SB,OHS,NEA,NEH,OAC,AEF settlement of America or the lives that some of their ancestors lived once they arrived here. They may also just be interested in driving some of our country’s back roads to experience the “real America.”The byway will offer them the opportunity to do this. Those interested in learning about the history of the road may need language assistance, so interpretive materials should be available in a number of languages. Since Ohio is marketed most aggressively to Germany and the United Kingdom, developing interpretive materials in English and German that highlight the work and influence of these cultures along the byway corridor will be important.
IMPLEMENTATION STEPS: G Produce multilingual editions of printed material G Develop multimedia, multilingual interpretive materials that can be used in personal vehicles or be heard at interpretive displays and/or kiosks. Computerized interpretive kiosks can incorporate multilingual screen options and interpretive displays can make multilingual listening devices available. G Encourage interpretive guides to be trained in a foreign language so that they can communicate with international visitors. G Emphasize living history demonstrations, visual displays, and interactive
73 OHIO NATIONAL ROAD SCENIC BYWAY
INTERPRETIVE TRAINING SESSIONS
ACTION: Conduct regularly scheduled training sessions for guides, interpreters, and living history demonstrators. Action Plan reference:page 174
RATIONALE: It is essential that the guides, interpreters and living history demonstrators who interact with visitors to the National Road be well-informed about their sites. This will require regular training for these participants, since there is likely to be turnover. Regular training sessions also could facilitate information-sharing between sites.
IMPLEMENTATION STEPS: G Work with local historical societies and attraction:s to sponsor interpretive training sessions on an annual basis. This could be conducted in a“train the trainers”format,in which sessions are conducted for key individuals who then train people at their organizations.
PARTNERS/STAKEHOLDERS: Management entity, local historical societies, National Road attraction:s
ESTIMATED COSTS: $15,000-25,000 per year
POSSIBLE FUNDING SOURCES: IMLS, NEH, Ohio Travel Association,TGF,Ohio Historical Society,JPGT
74 ACTION PLAN
Quimby Avenue Blaine Hill Bridge Interpretative Park
Interpretative Trail to Scenic Overlook Pedestrian Access Handel Street Arches of Memory Bridge Vehicular The National Road Access Overhead Bridge creates Problemati a space underneath that is dark and uninviting Undeveloped Wheeling Potential Lot Pedestrian Staircase Redevelopment Potential part of Loop Trail Site Parking & Redevelopment from Scenic Overlook Creek Site Recommendations for the area near Wheeling Creek and under the bridge Wheeling Creek include: Clean-up and •Graffitti and debris cleanp-up Restoration •Proposed lighting as part of streetscape Proposed Wheeling Creek Greenway HRG Blaine Hill Bridge site assessment
PRIORITY INTERPRETATION SITE – BLAINE HILL Hill Bridge and immediate surrounds that BRIDGE addresses on- and off-site parking options, Action Plan reference:page 176 pedestrian and vehicular circulation, landscaping, resource preservation, visitor THEME services and interpretive features. In order to The 19th-Century National Road Experience: address parking issues, a trolley between an Construction of the Road off-site parking location in Bridgeport and SITE OBJECTIVES the Blaine Hill Bridge should be explored.The trolley could serve as a tour bus between 1 The public will have year-round access to the Bridgeport and Blaine, describing the history bridge and the hill of the National Road as well as the 2.There will be a recreational element communities along it. This not only would associated with the site, so that it will become address parking constraints but also would tie a community resource as well as a visitor into the concept of creating an eastern attraction: gateway to the byway in Bridgeport (see 3.Interpretation of the bridge, the road and the “Developing Gateways to the Byway”above). history of the surrounding communities will 2.Explore reuse options for the former bowling give visitors an understanding of the alley site on the south side of U.S. 40 that significance of the Blaine Hill Bridge and the would include some type of visitor services National Road such as a restaurant, lodging, general store, or PROGRAM & SERVICE OBJECTIVES entertainment venue. 1.Create a site development plan for the Blaine 3.Create an “interpretive park”centered around
75 OHIO NATIONAL ROAD SCENIC BYWAY
ESTIMATED COSTS: Site development plan:$45,000 Interpretive features: costs vary; approximately $1,300 per 24”x36” sign for development and fabrication Loop trail:$110,000± Trail brochure:$30,000 Greenway trail: Design - $100,000;Acquisition – HRG TBD;Construction - $1 million± Blaine Hill Bridge and Blaine Hill Viaduct POSSIBLE FUNDING SOURCES: Blaine Hill Bridge. Construct interpretive ARC, FAO, KF, Belmont County Chamber of features that include panels at the bridge site Commerce,ODOD-SCCDBG and overlook describing the challenges faced NEH, NEA, NPS-NCPTT, OHC, TGF, JPGT, by travelers going up and down Blaine Hill, ODOT-SB the construction of the bridge and the National Road (in general), and some of the ODOT - TE, ODOT-SB, ODOT-BPP settlement patterns and industries in the Natureworks,COF-RT,COF-OSWC area. Twentieth-century roadway features NEH,NEA,NPS-NCPTT,OHC,TGF,ODOT-SB that once included advertising and white ODOT-TE, ODOT-SB, ODOT-BPP, FAO, ARC, guide rails could be incorporated into the COF-RT,TPL,ODOD-SCCDBG,Natureworks interpretive material to illustrate how the area around the bridge evolved over time. 4.Create a loop trail from the Blaine Hill Bridge site, up Blaine Hill along the remnant section of the National Road to an overlook pavilion, back over the Arches of Memory Bridge and down the staircase to the Blaine Hill Bridge 5.Develop a trail brochure that will guide visitors along the trail and describe the historical, industrial and landscape features visible from the trail that reflect the region. 6.Explore the long-range option of creating a greenway trail along the former railroad right-of-way between Blaine and Bridgeport that could link the gateway in Bridgeport with the Blaine Hill Bridge. Work with local environmental and civic organizations to conduct regular stream clean-ups to keep Wheeling Creek free of debris.
76 ACTION PLAN
2.Incorporate a function that visitors can access such as a tavern/restaurant component or a museum, both of which could generate revenue for the university that would offset restoration expenses. 3.As part of the restoration, prepare a cultural landscape report for the grounds that provides a site history, analysis, and
Gabe Hays evaluation. The report should evaluate Great Western School potential site conditions that might PRIORITY INTERPRETATION SITE - LENTZ TAVERN contribute to the interpretation of the resource and indicate possible locations for Action Plan reference:page 176 new facilities. This study should include the THEME areas surrounding the Great Western School The 19th Century National Road Experience: Life Along the National Road
SITE OBJECTIVES 1.The visitor will be able to learn about and experience the National Road tavern through this restored building 2.The Lentz Tavern building will serve both the
needs of Ohio University Eastern Campus and Gabe Hays the National Road visitor Covered bridge on campus of Ohio University Eastern Campus 3.Nearby resources such as the Great Western and covered bridge as well. School, covered bridge, and Ohio University campus will be linked to the restored tavern 4.As part of the cultural landscape report, prepare a site development plan to design site PROGRAM AND SERVICE OBJECTIVES access, circulation, landscaping, and 1.Work with Ohio University to restore the signage/interpretation at the tavern.The site tavern for use as an educational facility or development plan should take into overnight lodging for visiting faculty. consideration the Great Western School and Academic programs such as a history lecture covered bridge as well, and should address series could be hosted at the site and could access to Ohio University – Eastern Campus. complement the historical nature of the 5.Collaborate with Ohio University on future building. heritage education programs that will further interpret the site to the public.
ESTIMATED COSTS: Cultural landscape report:$70,000
POSSIBLE FUNDING SOURCES: NPS-NCPTT, JPGT, NTHP-CPPAEF, ARC,
HRG FAO,ODOT-SB Lentz Tavern site
77 OHIO NATIONAL ROAD SCENIC BYWAY
explore the potential for simultaneously restoring the historic brick paving along Main Street.Restoring the brick paving along Main Street should be considered to improve the visual quality within the town and enhance its historic character. 4.Support ongoing efforts to design and implement a streetscape plan and other HRG community enhancements, including an Morristown interpretive park in the center of town that would be centered around a town gazebo and PRIORITY INTERPRETATION SITE - MORRISTOWN would use historic building foundations to Action Plan reference:page 176 illustrate the history of the town. THEME 5.Encourage the production of live theater or The 19th-Century National Road Experience: living history productions at the town hall to Life Along the National Road tell stories about life in a pike town and other National Road–related topics. SITE OBJECTIVES 1.Provide better visitor appreciation for the 6.Support community infrastructure and civic history of this well-preserved pike town projects that help the community retain its through a self-guided walking tour historic character. 2.Enhance the historic character and public ESTIMATED COSTS: spaces of the community Research and 3.Enhance the public spaces in town, including walking tour sidewalks and open spaces development: $25,000 PROGRAM AND SERVICE OBJECTIVES Brick street 1.Work with local historians and property paving:$250,000 owners to record the history of the town and its buildings, emphasizing both historic and Streetscaping current uses of buildings. Translate this and interpretive information into a self-guided walking tour park:TBD brochure that could correspond with the local POSSIBLE historic plaque program already in existence. FUNDING Develop training materials for local residents SOURCES: who are interested in giving guided walking OAC,OHC,NEA, tours of the town. NEH, NPS- 2.Work with Downtown Ohio, Inc. to develop a NCPTT Main Street program that is focused on ODOT-TE, heritage tourism. Natureworks, 3.When sewer lines are installed in Morristown, ODOD- undertake discussions with the Department SCCDBG of Transportation and town officials to Morristown Historic Preservation Association Walking tour brochure
78 ACTION PLAN
PRIORITY INTERPRETATION SITE - BELMONT COUNTY ROAD 102 Action Plan reference:page 176
THEME The 19th-Century National Road Experience: Construction of the Road The 20th-Century National Road Experience: Paving the National Road and the Construction of U.S.40
SITE OBJECTIVES 1.The visitor will have an understanding of the construction techniques used during the vari- ous building phases of the National Road and why they were used
PROGRAM AND SERVICE OBJECTIVES 1.Develop an interpretive display on Belmont County Road 102, just east of Hendrysburg, where the original National Road, U.S. Route 40 and I-70 are all visible 2. Interpretive content should describe not only the evolution of the three roads, but also different paving techniques. It is possible to view brick,concrete and asphalt paving here.
ESTIMATED COSTS: Interpretive display: costs vary; approximately $1,300 per 24”x36” sign for development and fabrication
POSSIBLE FUNDING SOURCES: NPS-NCPTT,OHC,TGF,ODOT-SB
79 OHIO NATIONAL ROAD SCENIC BYWAY
PRIORITY INTERPRETATION SITE - CAMP CHASE Action Plan reference:page 176
THEME The 19th-Century National Road Experience: The National Road in National Crisis
SITE OBJECTIVES 1.Visitors and residents will gain a better under- standing of the history of this Civil War prison Lois Neff camp and its later significance for Quakers Original Camp Chase marker, now in front of Westgate Masonic and African-Americans Lodge PROGRAM AND SERVICE OBJECTIVES 1. Develop interpretive panels on site that describe the significance of the camp and use historic photographs and drawings to illus- trate what life might have been like there. 2. Print an interpretive brochure that can be placed at the interpretive panel which describes the cemetery and those interred there and provides a self-guided tour of the area that used to comprise the camp. 3. Work with the Ohio Historical Society and local universities to include opportunities for public participation in archaeological investi- gations as a “hands-on”learning experience. An interpretive panel should be installed to describe the work being undertaken and dis- play some of the objects found.
ESTIMATED COSTS: Interpretive panels: costs vary; approximately $1,300 per 24”x36” sign for development and fabrication Interpretive brochure:$20,000
POSSIBLE FUNDING SOURCES: TCF,NEH, NPS-NCPTT,OHC,TGF,ODOT-SB, JPGT
80 ACTION PLAN
PRIORITY INTERPRETATION SITE - PENNSYLVANIA HOUSE Action Plan reference:page 176
THEME The 19th-Century National Road Experience: Life Along the National Road
SITE OBJECTIVES 1 The public will have increased access to the Pennsylvania House through longer HRG operating hours Pennsylvania House 2.The visitor’s understanding and appreciation appearance of the parking area and draw of the history of taverns on the National attention to the site. Presently the entrance Road, and the Pennsylvania House in sign is difficult to see from a distance and the particular,will be enhanced through frequent parking area is a barren asphalt area with living history demonstrations little to no landscaping. PROGRAM AND SERVICE OBJECTIVES ESTIMATED COSTS: 1.Work with the Lagonda Chapter of the Extended hours:Full time staffing - $35,000 per Daughters of the American Revolution to year;Part-time staff - $18,000 per year identify funding sources and volunteers that Site development plan:$30,000 would enable the Pennsylvania House to extend hours of operation. This could be Living history demonstrations:$50,000 phased so that hours are first extended during Parking and entrance enhancements: Design - the summer.Phase two would evaluate future $25,000+;Construction - TBD expansion based on increased attendance as a POSSIBLE FUNDING SOURCES: result of National Road or other package tours. Phase three would evaluate extending IMLS,NEH,TGF, hours throughout the year. ODOT-TE, Daughters of the American 2.Based upon archaeological findings, Revolution undertake a site development plan with the goal of either identifying outdoor functions such as privies, gardens, and animal pens through interpretive material or actually recreating them on site. 3.Using historical accounts and archaeological evidence, work with area volunteers and school drama departments to conduct living history demonstrations recreating a typical day at the tavern. 4.Work with the Daughters of the American Revolution and area garden clubs or civic organizations to improve the visual
81 OHIO NATIONAL ROAD SCENIC BYWAY
be connected to the statue site on the west side and a small parking lot in Snyder Park on the east side by a short trail. b. Post signs in advance of the entrance to Snyder Park (on Snyder Park Road) to alert drivers to the parking area and bridge access. HRG Madonna of the Trail Statue site conditions
PRIORITY INTERPRETATION SITE - MADONNA OF THE TRAIL STATUE Action Plan reference:page 176
THEME The 20th-Century National Road Experience: Auto-Touring on the National Road and the HRG
Building Types that Served the Tourists View from Madonna of the Trail Statue across Buck Creek to Snyder Park SITE OBJECTIVES 1.The visitor will have a safe and convenient 2.Work with the Lagonda Chapter of the way to access the statue Daughters of the American Revolution to create interpretive panels that describe the 2.The site will be enhanced with interpretive history of the Madonna of the Trails statues material that describes the history of the throughout the country as well as the statue itself and the significance of what it significance of the imagery used in the depicts statues. The statue’s connection to the PROGRAM AND SERVICE OBJECTIVES pioneers who traveled along the National 1.Work with the Lagonda Chapter of the Road should be emphasized. Daughters of the American Revolution ESTIMATED COSTS: (owners of the statue), the Ohio Department Pedestrian bridge:Site study - $25,000±;Design of Transportation and the City of Springfield TBD to enhance accessibility.The statue currently is situated at the edge of Snyder Park along a POSSIBLE FUNDING SOURCES: busy stretch of U.S. 40. There is no ODOT TE, ODOT-SB, Natureworks, City of interpretation of the statue, except what is on Springfield the statue itself.Those who wish to view the NEH,NPS-NCPTT,OHC,TGF,ODOT-SB statue must pull over to the shoulder,which is not very safe due to the heavy volume and high speed of traffic. The statue is being repaired through a $40,000 Transportation Enhancement grant. a. Create a pedestrian bridge and trail from Snyder Park to the statue site. The bridge
would need to cross Buck Creek and could HRG Parking and picnic pavilions at Snyder Park 82 ACTION PLAN
PRIORITY INTERPRETATION SITE - TADMOR Action Plan reference:page 176
THEME The 19th-Century National Road Experience: The Influence of Other Transportation Technologies
SITE OBJECTIVES 1.The location and history of Tadmor, a once vibrant pike town now a partially submerged ruin thick with vegetation, will be identified and interpreted for the visitor 2.The visitor will learn about the Great Flood of 1913, the creation of the Miami Conservancy, and the dam construction that forced the abandonment of Tadmor so that it became what it is today
PROGRAM AND SERVICE OBJECTIVES Hal Hunter National Road bridge ruins over Miami-Erie Canal at Tadmor 1.Develop an interpretive panel to place on the
path that goes past Tadmor that describes the POSSIBLE FUNDING SOURCES: history of the town through text, historic NEH,TDF,NPS-NCPTT,OHC,TGF,ODOT-SB, photographs and drawings. A map should be Five Rivers MetroParks included that indicates the location of various structures and objects that can be seen in the field. 2.Develop a brochure that provides a self- guided tour along the path of Tadmor. 3.Work with Five Rivers MetroParks and the Miami Conservancy District to provide scheduled walking tours with park rangers that could provide more in-depth information on the history of the town.
ESTIMATED COSTS: Interpretive panel: costs vary; approximately $1,300 per 24”x36” sign for development and fabrication Brochure:$20,000 Walking tour:$5,000
83 OHIO NATIONAL ROAD SCENIC BYWAY
NATIONAL ROAD PACKAGE TOURS Action Plan reference:page 176
ACTION: Explore ways to package the National Road so that tourists can travel it through a variety of approaches. Action Plan reference:
RATIONALE: Whether traveling the byway with a group or individually, many visitors will want to experience the National Road and its attraction:s in some organized manner. Organization could be based upon geographic area, theme, or time span. Because of the length of the route,not just in Ohio but in all six states, the byway must be presented to visitors in such a way that they are not intimidated.They also should feel they can easily travel the whole road or can travel it in segments based on geographic area if they want. Packaging the byway thematically or for ease of travel will help make it accessible to a greater number of potential visitors and will facilitate a more pleasurable journey for them.
IMPLEMENTATION STEPS: G Work with a travel and tourism consultant to develop ways to package the byway G Develop material so that visitors can easily pick up in the middle of the route and/or continue a part of the journey started previously
PARTNERS/STAKEHOLDERS: Management entity, Division of Travel and Tourism,regional CVBs
ESTIMATED COSTS: Package creation:$18,000
POSSIBLE FUNDING SOURCES: ODOT-SB,AEF,Ohio Travel Association
84 ACTION PLAN
DESIGNATION CELEBRATION
ACTION: Stage a byway-wide celebration after designation in Summer 2002 to generate enthusiasm and recognition of the National Road in Ohio. Action Plan reference:page 184
RATIONALE: The designation of the Ohio National Road Scenic Byway as an All-American Road will be the perfect opportunity to increase media Souvenir folder from Historic Columbia River Highway celebration attention on the route, to get local legislators and the communities behind the byway,and to G Contact local and statewide media sources kick implementation of the plan into high gear. to increase awareness of the celebration and This celebration could be organized as a generate excitement. progressive celebration or multiple celebrations G See Appendix B for examples of other could be held in each region. Either of these byway celebrations or contact the National formats would draw more participants than if it Scenic Byways Resource Center for more were held at a single venue, and would bring the examples (www.byways.org). celebration to the communities. PARTNERS/STAKEHOLDERS: IMPLEMENTATION STEPS: Management entity, local communities, ODOT, G The interim management entity should ODOD,OHPO solidify the concept for the celebration and develop a budget for activities, which might ESTIMATED COSTS: include a cycling or running fun race,school Celebration: Coordinator - $10,000; Events - bands, food “cook-offs,”a legislative day,and $40,000± speeches. POSSIBLE FUNDING SOURCES: G Hire a celebration coordinator to oversee Corporate Sponsors, TCF,TDF, ODOT-SB, NR the whole project and act as the point Communities,TMF,TGF person for all of the regional coordinators to communicate with (see below). G Identify a celebration coordinator in each region of the byway who will be responsible for garnering local support and organizing local fundraising, and who will be the key contact for that region that will work with the interim management entity on developing the celebration G Identify major corporate sponsors and/or governmental agencies who could help fund the cost of the celebration.
85 OHIO NATIONAL ROAD SCENIC BYWAY
“FRONT DESK” TRAINING SEMINARS G Explore foreign-language training ACTION: opportunities for “front desk” staff with area colleges and universities Sponsor “front desk”training seminars, possibly in partnership with CVBs and the Ohio Travel PARTNERS/STAKEHOLDERS: Association, that emphasize hospitality and Management entity, local CVBs, Ohio Travel information. Association
Action Plan reference:page 188 ESTIMATED COSTS:
RATIONALE: Training seminars: Publication - $22,000; The first contact a visitor has with the people in Training workshops - $92,000 the area they are visiting will make an POSSIBLE FUNDING SOURCES: impression on them that will last throughout ODOT-SB,AEF,Ohio Travel Association their visit and may affect their desire to come back in the future or recommend the destination to others. Thus, the people in the service industry become “ambassadors”for the area.As a result,“front desk” people must be pleasant, informative, and welcoming. Visitors will feel unwelcome if they encounter rude or unhelpful desk staff, wait staff or merchants. Training seminars can help reinforce the need to emphasize hospitality in all aspects of business and can be effective avenues for keeping service sector employees knowledgeable about the byway and its attraction:s so that they can spread the word to the visitors.
IMPLEMENTATION STEPS: G Contact local CVBs and the Ohio Travel Association to explore opportunities for co- sponsoring hospitality training seminars. G Conduct training on a regular basis to provide current information and compensate for turnover in staff. Training employers to become trainers themselves will help them provide their employees with the same information on a regular basis. Topics should include not only basic operational skills, but also local attraction:s and visitor services, directions to attraction:s and services, and general development of inter-personal skills and professional etiquette.
86 ACTION PLAN
LOGO SIGN AND TOURIST-ORIENTED DIRECTIONAL SIGN (TODS) PROGRAM BROCHURE
ACTION: Produce an information brochure for businesses that describes different opportunities to sign and advertise their business, particularly through the Logo Sign and TODS programs. Action Plan reference:page 192
RATIONALE: The Logo Sign and TODS programs are little known outside of a small circle. Although franchise businesses have a great deal of experience with the programs, independent businesses may not know of the programs or may not know how to apply.A brochure that explains the programs could help these businesses and attraction:s recognize the potential that participation might hold for them.
IMPLEMENTATION STEPS: G Develop a brochure that outlines the Logo Sign and TODS program requirements, explains the application process, and gives contact information for the specific ODOT office that administers this program. G Distribute the brochure to byway businesses and attraction:s and provide an on-line version of it on the byway web site.
PARTNERS/STAKEHOLDERS: Management entity,ODOT
ESTIMATED COSTS: Information flier:$12,000
POSSIBLE FUNDING SOURCES: ODOT
87 OHIO NATIONAL ROAD SCENIC BYWAY
G Ensure that the design is replicable by outside organizations that may conduct interpretation of the National Road or its attraction:s at their sites to maintain consistency
PARTNERS/STAKEHOLDERS: Management entity
ESTIMATED COSTS: HRG Interpretive sign at Fox Creek "S" Bridge Park, New Concord Interpretive sign templates:$45,000 - 125,000
POSSIBLE FUNDING SOURCES: INTERPRETIVE SIGN TEMPLATES ODOT-SB,OAC ACTION: Develop templates for interpretive signs that will maintain consistent sizes and graphic features for all interpretive signs along the entire byway. Action Plan reference:page 197
RATIONALE: A consistent design for interpretive signs will reinforce the connection between resources along the route and to the National Road.This is especially important because the route is so long and the resources so varied.
IMPLEMENTATION STEPS: G Hire a graphic design and/or an interpretation/exhibit design firm to develop an interpretive sign design and guidelines. I The design should reflect the design of the byway logo while allowing for flexibility to accommodate differing content and visuals. I Elements that could carry a unified theme include borders, typeface, colors, drawing style, or picture frames among others. I The connection to the National Road always should be made somehow in the signs.
88 ACTION PLAN
COORDINATION WITH THE SIX NATIONAL ROAD brochure, therefore the information STATES should be useable for at least five years ACTION: and updated periodically. Work with the National Road Alliance to ➣ Link the byway to the National Road coordinate on issues relating to interpretation segments in West Virginia and Indiana and marketing that reach across state through interpretive content that boundaries. describes where the Ohio National Road picked up and left off Action Plan reference:page 198 I Activities RATIONALE: Coordinate interstate activities based The National Road Alliance represents the upon the times of year that certain interests of all six states and holds regular events take place (festivals, state fairs, meetings at which interstate issues can be etc.). For example, the National Pike discussed. Festival is held at the same time every IMPLEMENTATION STEPS: year in various states; this can serve to The following issues should be addressed unite the states through common through the National Road Alliance, in celebration, but at the same time, if the partnership with the transportation and celebrations were staggered people tourism agencies in each state,to present a more could visit multiple states over the seamless visitor experience between states: course of a few weeks G Interpretation G Marketing I Interpretive Materials I Marketing Materials and Distribution ➣ Develop interpretive materials such as ➣ Work with the other five National Road brochures, books, panels, web site states to coordinate a six-state National content and audio tapes/videos that Road celebration, possibly timed with address the National Road in all six designation of the National Road as an states and could be made available All-American Road or the bicentennial along the entire length of the National of the National Road in 2006 Road ➣ Work with the other five National Road ➣ In particular, the Alliance should states to develop a map and/or consider publishing a guidebook to the brochure for all six states that National Road in all six states with highlights the route, attraction:s, and historical information such as places to get additional information in photographs, artifacts, and information each state on various archaeological ➣ Coordinate on points of dissemination, investigations. The guidebook could approach and format for marketing include quotes from people who worked materials on the National Road as well as traveled ➣ Coordinate with the visitor center in along it. Maps illustrating segments of Richmond, Indiana to stock the road and how it changed over time information on the Ohio National Road also could be included. The guidebook Scenic Byway. In return, the proposed should be considered a book and not a
89 OHIO NATIONAL ROAD SCENIC BYWAY
Preble County visitor center could stock information on the Indiana National Road G Signs I Design a trailblazer sign for the Ohio National Road that is consistent with the concept endorsed by the National Road Alliance: a sign that uses the colors red, white, and blue, a shield, and the words Historic National Road
PARTNERS/STAKEHOLDERS: Management entity,National Road Alliance
ESTIMATED COSTS: Priority project: Guidebook to the National Road:$150,000
POSSIBLE FUNDING SOURCES: NEA,NEH,AEF,TGF
90 ACTION PLAN
INTERIM MANAGEMENT ENTITY ACTIONS I Hold meetings ACTION: I Draft articles of incorporation or other Implement the priority actions for the interim documents to establish the management entity. management entity Action Plan reference: page 199 I Take on initial priority projects as defined in Table 1, such as a map or RATIONALE: brochure,by: The formation of the management entity will finding funding or sponsors take some time, as members are enlisted, organization is defined, bylaws are created, and defining project scopes roles and responsibilities are outlined. The building alliances for implementation. momentum generated by the Corridor I Develop a public outreach approach Management Plan development process and its and build a volunteer network. public involvement should not be allowed to I wither.An interim phase of management,during Put together a set of statistics that can which time the long-term management entity is be used by byway promoters at public formed and initial projects are begun, will need meetings and in meetings with elected to occur over the next year or so. officials to communicate the“payoff.” A major responsibility of the interim ESTIMATED COSTS: management entity will be to contact and Graphic designer to assist in the development persuade key individuals, especially high-level of logo:$8,000 business and political interests and public Maintain website:$5,000 officials, to participate in the management Prepare for and hold designation celebration: entity once it is established. (see above) IMPLEMENTATION STEPS: Hire an executive director:$35,000 – 50,000 G The interim management entity will be Write grant applications:TBD responsible for: Sponsor grant writing and fundraising I Building support for the organization seminars:$48,000 I Implementing the formation of the POSSIBLE FUNDING SOURCES: long-term management entity ODOT-SB,OAC I Hiring a graphic designer to assist in the development of a byway logo OHC,Corporate Sponsor I Maintaining the web site currently ODOT-SB, USDA-RBE, NTHP-LIP, State hosted by OHPO Budget I Facilitating and applying for grant N/A funds Corporate Sponsors,ODOD-TTA,DOI,NLC I Preparing for and holding the designation celebration. G As part of the formation of the long-term management entity,this group will need to:
91 OHIO NATIONAL ROAD SCENIC BYWAY
PRIORITY PROGRAMMATIC INITIATIVES the readiness of sites to receive visitors and ACTIONS: provide interpretation G Establish alliances with cultural and Refer to page:175 performing arts organizations located along G Make use of the National Scenic Byway the byway, encouraging them to produce Program’s marketing and promotion efforts works that reflect the region’s association Refer to page:179 with the National Road. G Market the National Road on the Ohio Refer to page:115 Division of Travel & Tourism web site G Support and participate in local land use (www.OhioTourism.com) planning efforts. Refer to page:179 Refer to page:122 G Link the Ohio National Road Scenic Byway G Explore the potential for hiring a National into promotional events in 2003 that are Road“circuit rider”Main Street coordinator organized around the Ohio Bicentennial (manager) Refer to page:184 Refer to page:123 G Coordinate with ODOT on the signage for G Encourage communities to adopt a the Ohio National Road Scenic Byway National Road Corridor zoning district or Refer to page:190 overlay zone for the byway corridor G Work with ODOT to develop more flexible Refer to page:129 standards for the TODS program G Work with city officials in Springfield to Refer to page:192 further evaluate the potential for allowing G two-way traffic on Main Street Ensure that trailblazer signs are strategically placed at locations along the Refer to page:135 byway where the route can become G Continue working with the City of confusing or where back-tracking is Columbus to restore two-way traffic to required Main Street between Grant and High Refer to page:193 Streets G Install signs at key locations where traffic Refer to page:135 from intersecting roadways may be entering G Use National Road publications to convey onto the byway and/or where other heritage to visitors times when sections of road may routes intersect it be congested or when leisurely driving may Refer to page:193 be difficult G Implement the priority actions for the Refer to page:142 interim management entity G Develop a National Road Travel Itinerary Refer to page:199 for the National Register Travel Itineraries G program Apply for federal,state and local grants and loans for byway projects Refer to page:155 Refer to page:204 G Develop a benchmark system for assessing
92 Ohio National Road Scenic Byway Table 1: Five Year Capital Improvement Plan (Priority Projects)
/
r t n o e i
c t o t i e e p t a j 6 5 4 3 2 g
a Stakeholders, Partners, Responsible c c 0 0 0 0 0 o a h e r o 0 0 0 0 0 1 2
P Project Description Estimated Cost Possible Funding Sources Party 2 2 2 2 P n C S 2 L Preservation & Enhancement Strategies for National Road Historic Resources Continue the restoration of the Blaine Hill Bridge ODOT - TE, ODOT-SB, ODOT- * $1.6 million IBRC, AEF, NTHP-NPLF, NTHP- E35 JFF, JPGT, FAO * Develop a long-term maintenance strategy using Belmont County Engineers Office, volunteers early on, with maintenance costs after $5,000 per yr starting in Corporate Sponsors, ABF, Belmont Friends of Blaine Bridge, ODOT, NR ** construction of site est. at $5,000 per year starting in 2005 County Mgmt Entity 2005 * Conduct a Phase I archaeological investigation of * $32,000 ODOT-TE, NPS-NCPTT, JPGT the bridge and its surrounds Recreate and reinstall 92 mile markers along the $368,000 (approx. Corporate Sponsors, BEF, OHC, National Road Communities, ODOT, National Road *****$4,000 per stone ABF, MCCF (Muskingum Cty) National Road Alliance, NR Mgmt Entity P 37 marker) Create a regular maintenance program and $150,000 repairs Corporate Sponsors, ABF, interpretive plan for Peacock Road. $5,000 per year after ***** Guersney County, ODOT-SB, ARC, Guersney County, NR Mgmt Entity repairs for maintenance AEF, TGF, FAO E 39 $25,000 interpretation Restore and preserve the “U” Bridge at Leatherwood ODOT - TE, ODOT-SB, AEF, NTHP- * $2 - 3+ million Guersney County, NR Mgmt Entity E 40 Creek, west side of Cambridge, Guernsey County. NPLF, JPGT, FAO Restore the Peter’s Creek S-Bridge in Guernsey ODOT - TE, ODOT-SB, AEF, NTHP- * $348,520 Guersney County, NR Mgmt Entity E 41 County for use as a roadside park. NPLF, JPGT, FAO, TGF Preserve and/or restore the Madonna of the Trail * N/A- grant awarded N/A DAR W 42 Statue (see also Priority Interpretive Sites below) Conduct further documentation of the ruins and NR Mgmt Entity, Taylorsville MetroPark Natureworks, NPS-NCPT, JPGT, archaeological resources at Tadmor (see also Priority * $25,000 (Five Rivers MetroParks), local DCCF W 43 Interpretive Sites below) universities, OHPO Support Ohio University in its restoration work at Lentz House Restoration: TBD ODOT-TE, NPS-NCPTT, USDA- Tavern (see also Priority Interpretive Sites below) NR Mgmt Entity, Ohio University, *** Archaeological RBE, FAO, JPGT, KF, NTHP- Belmont Technical College Investigation $25,000 NPLF, AER E 44 Conduct archaeological work at the Pennsylvania NR Mgmt Entity, Lagonda Chapter of the * $16,000 NPS-NCPTT, JPGT W 45 House (see also Priority Interpretive Sites below) DAR, OHPO Strategies for Other Historic and Cultural Resources Technical and financial assistance for the Nelson T. NEH, NHPRC, NPS-NCPTT, NR Mgmt Entity, Nelson T. Gant Gant property in Zanesville and other Underground ODOD-SCCDBG, ODOD-TTA, Foundation, Friends of Freedom, *****TBD Railroad sites OHPO-CLG, NTHP-NPLF, OHC, Underground Railroad Museum, other P 46 TMF Underground Railroad organizations Conduct archaeological work at Camp Chase Military NR Mgmt Entity, Hilltop Historical Prison (see also Priority Interpretive Sites below) NPS-NCPTT, TCF,OHPO-CLG, Society, OHS, Columbus Recreation * * $25,000 JPGT and Parks, OHPO, Ohio Civil War Trail C 47 Commission Strategies for Managing Scenic and Natural Resources and Minimizing Visual Intrusions Develop a set of pike town guidelines NPS-NCPTT, NEH, NTHP-PSF, * $45,000 NR Mgmt Entity, Pike Towns P 48 AEF, OHC, JPGT, TGF 93
1 All costs are estimates only. The estimated costs are totals for one-time expenses or expenses spread out over the years indicated, unless otherwise noted. 2 Refer to Table 3 for funding source acronym definitions and details. Ohio National Road Scenic Byway Table 1: Five Year Capital Improvement Plan (Priority Projects)
/
r t n o e i
c t o t i e e p t a j 6 5 4 3 94 2 g
a Stakeholders, Partners, Responsible c c 0 0 0 0 0 o a h e r o 0 0 0 0 0 1 2
P Project Description Estimated Cost Possible Funding Sources Party 2 2 2 2 S 2 P n C L Identify the specific conditions threatening long-term maintenance of landscapes that lie within the NR Mgmt Entity, Regional and County viewshed of sites identified for scenic or interpretive ODOT-SB, JPGT, COF-OSWC, Planning Agencies, local communities, * $150,000 pull-offs and identify the land preservation techniques COF-FP Ohio Farm Bureau, Trust for Public that most effectively will address preservation Land, LTA P 50 Work with communities to develop a National Road NPS-NCPTT, NTHP-PSF, AEF, Design Handbook * $60,000 OHC, JPGT, TGF, TCF, FAO, NR Mgmt Entity P 51 MCCF Strategies for Roadway Management Redesign vehicular and pedestrian access to the FHWA/ODOT Transportation Blaine Bridge site from U.S. 40 * TBD Funds, Belmont County, ARC, NR Mgmt Entity, ODOT, Belmont E 53 ODOD-SCCDBG County Engineers Office, OHPO, Blaine Undertake community appearance projects that will $50,000 (small Corporate Sponsors, BEF, NF, ***** NR Mgmt Entity, local communities P 54 enhance the byway corridor community grants) ABF, TCF, TDF, DCCF Strategies to Link the Byway to the Region and Beyond Undertake a study to create a bikeway along the Study $50,000 ODOT - TE, ODOT-BPP, COF-RT, Management entity, local communities, National Road ***Design $300,000 Natureworks, FAO ODOT, ODNR P 55 Construction $2.5m + Strategies to Foster Economic Development Create events, publications, and marketing pieces NR Mgmt Entity, local CVBs and geared toward the "heartland experience" ****$30,000 per year USDA-RBE &EDA, OHC business organizations, area businesses P 56 Tourism & Visitor Services Prov iding E V57isit Create an eastern gateway in Bridgeport that will address design, parking, and linkages or Se * Hostrvic ecommunity design workshop NR Mgmt Entity, City of Bridgeport, s Corporate Sponsors, USDA-BEC, Belmont County, City of Wheeling, * $15,000 - $30,000 ARC, FAO, ODOT-SB, ODOD- ODOT, Belmont Prison, Ohio River SCCDBE & DRC Trails, Inc. * Route 7 solutions NR Mgmt Entity, City of Bridgeport, TBD for design and ODOT Transporation Funds, State **** Belmont County, City of Wheeling, construction Budget, ODOT-SCCDBG, ARC ODOT, Ohio River Trails, Inc. * Redesign layout of Soldier Park Design $15,000 Natureworks, ODOD-SCCDBG, * City of Bridgeport TBD for construction ARC, FAO, ABF * Remove meters * N/A N/A City of Bridgeport * Pedestrian bridge to Wheeling Island ODOT-TE, ODOT-SB & NR Mgmt Entity, City of Bridgeport, TBD for design and ** Discretionary, ARC, WVDOT-TE, Belmont County, City of Wheeling, construction WVDOT-SB ODOT, Ohio River Trails, Inc. * Reinstall brick paving NR Mgmt Entity, City of Bridgeport, * $112,000 ODOT - TE, ODOD-SCCDBG Belmont County, Blaine, Belmont Prison * Explore greenway along Wheeling Creek as part of ODOT - TE, Natureworks, EPA- NR Mgmt Entity, City of Bridgeport, gateway (See Priority Interpretive Sites below) * * N/A EEG, COF-OSWC & RT, ARC, Belmont County FAO
1 All costs are estimates only. The estimated costs are totals for one-time expenses or expenses spread out over the years indicated, unless otherwise noted. 2 Refer to Table 3 for funding source acronym definitions and details. Ohio National Road Scenic Byway Table 1: Five Year Capital Improvement Plan (Priority Projects)
/
r t n o e i
c t o t i e e p t a j 6 5 4 3 2 g
a Stakeholders, Partners, Responsible c c 0 0 0 0 0 o a h e r o 0 0 0 0 0 1 2
P Project Description Estimated Cost Possible Funding Sources Party 2 2 2 2 P S 2 n C L * Feasibility study for riverfront development ARC, FAO, ODOD-SCCDBG, KF, NR Mgmt Entity, City of Bridgeport, * $125,000 ODOD-DRCG & ED, UDC-EDA, Belmont County, City of Wheeling, Belmont Chamber of Commerce ODOT, Ohio River Trails, Inc. W 60 Create a western gateway in Preble County that will signify arrival at the Ohio National Road Scenic Byway to visitors * Welcome sign and landscaping * $15,000 ABF, ODOT- ODOT-SB NR Mgmt Entity, Preble County, ODOT * Renovation of Hines Truck Stop Environmental Impact Statement (EIS) * TBD COF-BF, UDC-EDA NR Mgmt Entity, Preble County Landowner negotiations/possible land acquisition Private Interest, TPL, UDC-EDA, ****TBD USDA-RBE Site development options/site development plan Design concepts $25,000 Private Interest, TPL, UDC-EDA, **** Design development USDA-RBE NR Mgmt Entity, Preble County, private TBD developer Architectural adaptive reuse design and Design concepts development $25,000 Private Interest, TPL, UDC-EDA, **** Design development USDA-RBE, ODOD-ED TBD Publish and annually update a high quality "official" ODOT-SB, OHS, NEA, NEH, OAC, NR Mgmt Entity, local communities, ****$30,000 per year P 62 visitor guide and map AEF area businesses/organizations Create an Ohio National Road Scenic Byway web site ODOD-Travel & Tourism, OHC, ****$5,000 per yr NR Mgmt Entity P 64 TGF Develop visitor information sources that address the ODOT-SB, OHS, NEA, NEH, OAC, * * * $30,000 per year NR Mgmt Entity P 65 language needs of the international visitor AEF E, C, W 66 Provide for satellite byway visitor centers * Heritage Center of Clark County NR Mgmt Entity, Heritage Center of ODOT-TE,ODOT-SB, AEF, IMLS, * $25,000 Clark County, ODOD Travel and OHC Tourism * National Road/Zane Grey Museum NR Mgmt Entity, National Road Zane ODOT-TE,ODOT-SB, AEF, IMLS, * * $25,000 + Grey Museum, ODOD Travel and OHC Tourism, Muskingum CVB * Columbus ODOT-TE,ODOT-SB, AEF, OHC, NR Mgmt Entity, Greater Columbus ****TBD TCF, City of Columbus CVB, Investigate with ODOT the potential for creating ODOT-TE, ODOT Transportation access from the National Road to the rest area on I-70 * * TBD NR Mgmt Entity, ODOT Funds E 68 just east of Old Washington P 69 Explore and develop scenic pull-offs at significant views. Priority should be placed on: * Remnant section of road just west of Morristown Site Study $25,000+ * Design and Construction E TBD * Between Fairview and Morristown Site Study $25,000+ TPL, ODOT-TE, ODOT-SB, ARC, NR Mgmt Entity, ODOT, local roads * Design and Construction Natureworks, counties departments, local landowners E TBD * At a location on the western side of the byway Site Study $25,000+ 95 * Design and Construction W TBD P 71 Create interpretive waysides that interpret significant resources within the National Road corridor. Priority should be placed on: 1 All costs are estimates only. The estimated costs are totals for one-time expenses or expenses spread out over the years indicated, unless otherwise noted. 2 Refer to Table 3 for funding source acronym definitions and details. Ohio National Road Scenic Byway Table 1: Five Year Capital Improvement Plan (Priority Projects)
/
r 96 t n o e i
c t o t i e e p t a j 6 5 4 3 2 g
a Stakeholders, Partners, Responsible c c 0 0 0 0 0 o a h e r o 0 0 0 0 0 1 2
P Project Description Estimated Cost Possible Funding Sources Party 2 2 2 2 n C P S 2 L * Eagle Nest Hill Monument Design Study $25,000+ TPL, ODOT-TE, ODOT-SB, ARC, NR Mgmt Entity, ODOT, local roads * Design and Construction Natureworks, Licking County departments, local landowners C TBD * Madonna of the Trail Statue (see below Priority W Interpretative Sites) (see below) Inter pretin g the Develop interpretive materials that could convey the Ohio story Nofa thetio National Road to German, French, ODOT-SB, OHS, NEA, NEH, OAC, nal R ****$30,000 NR Mgmt Entity Spanish, and/or Japaneseoad speakers, as well as AEF P 73 English speakers Conduct regularly scheduled training sessions for IMLS, NEH, Ohio Travel NR Mgmt Entity, local historical guides, interpreters, and living history demonstrators * * * $15,000 - 25,000 per yr Association, TGF, Ohio Historical societies, National Road attractions P 74 Society, JPGT E, C, W Develop priority interpretation sites: E 75 Blaine Hill Bridge * Site development plan ARC, FAO, KF, Belmont County * * $45,000 Chamber of Commerce, ODOD- SCCDBG * Interpretive features costs vary; approximately $1,300 NEH, NEA, NPS-NCPTT, OHC, * per 24"x36" sign for TGF, JPGT, ODOT-SB development and fabrication NR Mgmt Rd, Belmont County, Blaine * Loop trail ODOT - TE, ODOT-SB, ODOT-BPP * * $110,000 + Natureworks, COF-RT, COF- OSWC * Trail brochure NEH, NEA, NPS-NCPTT, OHC, * $30,000 TGF, ODOT-SB * Greenway trail Design $100,000 ODOT-TE, ODOT-SB, ODOT-BPP, * Acquisition TBD FAO, ARC, COF-RT, TPL, ODOD- Construction $1+ m SCCDBG, Natureworks E 77 Lentz Tavern NR Mgmt Entity, Ohio University, * Cultural landscape report (including site NPS-NCPTT, JPGT, NTHP- * $70,000 Belmont Technical College development plan) CPPAEF, ARC, FAO, ODOT-SB E 78 Morristown * Research and walking tour development * $25,000 OAC, OHC, NEA, NEH, NPS- * Brick street paving * $250,000 NCPTT Town of Morristown, Belmont County * Streetscaping and interpretive park ODOT-TE, Natureworks, ODOD- * TBD SCCDBG E 79 Belmont County Road 102 * Interpretive display costs vary; approximately $1,300 NR Mgmt Entity, Belmont County, NPS-NCPTT, OHC, TGF, ODOT- * per 24"x36" sign for Hendrysburg SB development and fabrication C 80 Camp Chase
1 All costs are estimates only. The estimated costs are totals for one-time expenses or expenses spread out over the years indicated, unless otherwise noted. 2 Refer to Table 3 for funding source acronym definitions and details. Ohio National Road Scenic Byway Table 1: Five Year Capital Improvement Plan (Priority Projects)
/
r t n o e i
c t o t i e e p t a j 6 5 4 3 2 g
a Stakeholders, Partners, Responsible c c 0 0 0 0 0 o a h e r o 0 0 0 0 0 1 2
P Project Description Estimated Cost Possible Funding Sources Party 2 2 2 2 n C P S 2 L * Interpretive panels costs vary; NR Mgmt Entity, Hilltop Historical approximately $1,300 Society, OHS, Columbus Recreation * per 24"x36" sign for TCF, NEH, NPS-NCPTT, OHC, and Parks, OHPO, Ohio Civil War Trail development and TGF, ODOT-SB, JPGT Commission fabrication * Interpretive brochure * $20,000 W 81 Pennsylvania House * Extended hours Staffing Full Time $35,000 per yr ***** Part Time $18,000 per IMLS, NEH, TGF, Daughters of the NR Mgmt Entity, Lagonda Chapter of the yr American Revolution DAR, OHPO, area universities * Site development plan * $30,000 * Living history demonstrations * * * $50,000 * Parking and entrance enhancements Design $25,000 + ODOT TE, Daughters of the ** Construction TBD American Revolution W 82 Madonna of the Trail Statue * Pedestrian bridge Site Study $25,000+ ODOT TE, ODOT-SB, Natureworks, ** Design TBD City of Springfield * Interpretive panels costs vary; NR Mgmt Entity, ODOT, local roads approximately $1,300 departments, local landowners NEH, NPS-NCPTT, OHC, TGF, * per 24"x36" sign for ODOT-SB development and fabrication W 83 Tadmor * Interpretive panel costs vary; approximately $1,300 * per 24"x36" sign for NEH, TDF, NPS-NCPTT, OHC, development and TGF, ODOT-SB, Five Rivers fabrication MetroParks NR Mgmt Entity, Taylorsville MetroPark * Brochure * $20,000 (Five Rivers MetroParks), local * Walking tour * $5,000 universities, OHPO Mark eting the O Explore ways to package the National Road so that ODOT-SB, AEF, Ohio Travel NR Mgmt Entity, Ohio Division of Travel hio N * $18,000 P84touristsati ocann travel it through a variety of approaches Association and Tourism, regional CVBs al Ro Stage a byway-widead celebration after designation Corporate Sponsors, TCF, TDF, Coordinator $10,000 NR Mgmt Entity, OHPO, local * ODOT-SB, NR Communities, TMF, Events $40,000+ communities, ODOT, ODOD, FHWA P 85 TGF Sponsor "front desk" training seminars Publication $22,000 ODOT-SB, AEF, Ohio Travel NR Mgmt Entity, local CVBs, Ohio ***Training Workshops Association Travel Association P 86 $92,000 A Sign Plan for the Ohio National Road Produce an information flier regarding the Logo sign * $12,000 ODOT NR Mgmt Entity P 87 and TODS programs
97 P 88 Develop templates for interpretive signs * $45,000 - $125,000 ODOT-SB, OAC NR Mgmt Entity Coordinating with the Five Other National Road States
1 All costs are estimates only. The estimated costs are totals for one-time expenses or expenses spread out over the years indicated, unless otherwise noted. 2 Refer to Table 3 for funding source acronym definitions and details. Ohio National Road Scenic Byway Table 1: Five Year Capital Improvement Plan (Priority Projects) 98
/
r t n o e i
c t o t i e e p t a j 6 5 4 3 2 g
a Stakeholders, Partners, Responsible c c 0 0 0 0 0 o a h e r o 0 0 0 0 0 1 2
P Project Description Estimated Cost Possible Funding Sources Party 2 2 2 2 2 P S n C L Publish a guidebook to the National Road in all six * $150,000 NEA, NEH, AEF, TGF NR Mgmt Entity, National Road Alliance P 89 states Implementation of the Management Plan Hire a graphic designer to assist in the development of * $8,000 ODOT-SB, OAC NR Mgmt Entity P 91 the byway logo P 91 Maintain the website currently hosted by OHPO * $5,000 OHC, Corporate Sponsor OHPO Prepare for and hold the designation celebration (see * (see above) P 91 above) Hire an executive director ODOT-SB, USDA-RBE, NTHP-LIP, * $35,000 - 50,000 Interim Mgmt Entity P 91 State Budget P 91 Write grant applications to fund projects *****TBD N/A NR Mgmt Entity, local communities Partner with ODOD, local universities and foundations to sponsor grant writing and fundraising seminars Corporate Sponsors, ODOD-TTA, and/or provide technical grant assistance for ****$48,000 NR Mgmt Entity DOI, NLC communities and organizations working to implement P 91 the CMP ACTION PLAN
STRATEGIES FOR PRESERVATION AND ENHANCEMENT OF NATIONAL ROAD HISTORIC RESOURCES
The desire to experience historic places and to learn about the past constitutes one of the most popular reasons governing the choice of tourist’s destinations. Therefore, the preservation of the historic and archaeological resources along the
Ohio National Road Scenic Byway should be HRG considered along with ways to enhance and Fox Creek "S" Bridge, New Concord protect them for future generations. The following section provides information on basic archaeological properties and the actions it preservation programs that can be considered will take to reach these goals. A for National Road historic sites and preservation plan is often viewed as a communities. It also sets forth action: companion document to a community’s recommendations for National Road resources master plan and is coordinated with other such as the road itself, pike towns, and policies for housing,economic development, commercial buildings to which these and transportation. The development of the preservation approaches can be applied. plan should be a continuous process that brings together citizens and interested GENERAL TOOLS AND PROGRAMS THAT SUPPORT groups. It should incorporate many of the PRESERVATION preservation programs administered by the Identified below are various tools that can be Ohio Historic Preservation Office (a used to preserve and enhance the historic and division of the Ohio Historical Society). archaeological resources along the National Below are a few of these programs but Road. These tools will help to plan for the future others can be found on the Ohio Historic preservation of the historic highway. All of the Preservation Office’s web page at resources should be reevaluated every five years www.ohiohistory.org. to determine if additional preservation tools are Certified Local Governments Local needed or have been devised since the plan was governments should be encouraged to first published. Often, the charm or historic participate in the Certified Local integrity of a particular resource is lost as Government (CLG) program. As a CLG, pressures mount for excessive or inappropriate communities are eligible to apply for federal adaptive reuse. By reevaluating the resources, matching grant funds for planning and the management entity can assess if their initial other preservation activities. To become preservation efforts are still successful. certified, a unit of local government must G Preservation Planning Historic and archae- have an approved program for recognizing ological resources have a way of and protecting its historic, architectural, disappearing without careful planning and and archaeological resources. The Ohio management to ensure their survival for Historic Preservation Office helps local current and future generations. A governments establish certifiable preservation plan is a statement of the preservation programs, offering advice on: community’s goals for its historic and identifying historic, architectural, and
99 OHIO NATIONAL ROAD SCENIC BYWAY
archaeological resources; developing a preservation plan; nominating eligible properties to the National Register of Historic Places; and protecting local resources. The National Register of Historic Places The National Register of Historic Places is the official list of properties recognized by the federal government as worthy of preservation for their local,state,or national significance in American history, architecture, archaeology, engineering, or culture. In Ohio, the Ohio Historic Preservation Office administers the program and forwards nominations to the Ohio Historic Site Preservation Advisory Board for review and recommendation to
the U.S. Department of the Interior, which HRG maintains the National Register. In 1996, McIntire Terrace, Zanesville – A National Register Historic District 163 individual properties were identified in the National Road/U.S. 40 Historic Historic Preservation office or the Advisory Properties Inventory in Ohio and Council for Historic Preservation recommended eligible for the National www.achp.gov. Register because they represent significant G BarnAgain! is a national program examples of an important building type or sponsored by the National Trust for style. Located in Appendix B is a two-page Historic Preservation and Successful handout entitled “About the National Farming magazine to preserve historic farm Register of Historic Places.” This handout buildings. Ohio’s BarnAgain! program was describes the steps used in evaluating a launched in 1996 through the Ohio State property for the National Register and University Extension and the Ohio Historic provides more detailed information on the Preservation Office. The program, like its importance of listing. national counterpart, offers workshops, Section 106 Section 106 of the National publications, and technical information for Historic Preservation Act of 1966 requires barn owners on how to rehabilitate barns that any undertaking that involves federal and put them back to productive use on monies or permits evaluate the potential farms and ranches or to find alternative effect of that process on historic properties uses for them.For more information contact listed or determined eligible for the OSU Extension, (614) 292-7851, National Register of Historic Places. For www.ag.ohio-state.edu/~barn or more information on when and how this law http://www.agriculture.com/ba/ba!home.ht affects projects and/or resources along the ml. National Road, see the fact sheet located in G Local OrdinancesThe legal power to protect Appendix B and/or contact the Ohio historic places lies chiefly with local
100 ACTION PLAN
government. Many people assume that the generally the difference between the federal government, being the highest level property’s current value and its subsequent of government, is the strongest guardian of assessment after the easement is put in historic resources. They also assume that if place. Because the development potential a property is listed in the National Register for the property is substantially of Historic Places,it is protected. This is not diminished, the future property tax burden the case. Local preservation ordinances are is generally lowered. the most effective tool in protecting historic G Fee Simple Ownership Fee simple ownership places from such undesirable fates as is the outright purchase of all ownership demolition or deterioration through rights to a parcel of land and the structures neglect. Preservation ordinances are local on it. Fee simple acquisition is certainly the laws through which historic property best way to guarantee control over the use owners usually are prohibited from altering of a property and the fate of historic or demolishing their property without the buildings on it. The disincentives to fee approval of a historic preservation simple acquisition are the tremendous commission or other review authority amounts of money usually necessary to established by the local government. Most purchase land and the accompanying ordinances limit changes affecting the responsibility for its use and maintenance. exterior of a structure. An ordinance can G protect both individual landmarks and Adaptive Use Adaptive use is the practice of larger districts that contain a number of altering the physical characteristics of a properties. historic building to accommodate a new use. Adaptive use often extends the building’s G Preservation Easements An easement is a life since occupied structures are less likely legally defined partial interest in a to be demolished than vacant ones. It also property,which imposes restrictions on the continues the existence of an older building property’s use and/or appearance. Usually and helps to preserve the characteristics of a preservation easement for a building only its surroundings. There are many resources applies to the exterior of the building and along the National Road byway that would its setting, not the interior. The easement be excellent candidates for adaptive use. can either be donated or sold by the These include early 20th-century gas landowner to the easement holder. The stations and motels, as well as 19th-century easement can be in effect for a specified taverns and warehouse buildings. number of years or in perpetuity,although G only perpetual donations allow the Heritage Education Providing citizens and landowner to take a charitable contribution visitors with engaging opportunities to tax deduction. In addition to permanence, experience history builds appreciation for two other criteria must be met for a donated the rich heritage of the National Road. The easement to qualify for tax deductions. The range of these materials is endless and can easement must be given to a qualified include programs for all ages. charitable organization that is committed History To Go The Ohio Historical Society to its enforcement and that organization has developed materials as part of their must have the resources to do so. The “History To Go” series which feature charitable contribution deduction is equal packaged resource materials for school to that of the easement’s value, which is groups on various subjects and locales
101 OHIO NATIONAL ROAD SCENIC BYWAY
throughout Ohio. One such program has been developed by Alan King at the National Road/Zane Grey Museum. This program is designed to educate school children about road building and the construction of the National Road. For more information contact the National Road/Zane Grey Museum. Other programs could be established to
provide local schools, Gray & Pape historical societies, and Historical map showing Zane’s Trace rotary groups with displays and information on the National educational tours for adults age 55 or older. Road’s history or more specific information The program also sponsors intergen- on individual pike towns and resources such erational tours that allow adults and as mile markers,taverns,and gas stations. children to learn together. Wright State University and the University of Dayton Archaeological Field Schools Archaeological already have established Elderhostel field school are designed to introduce programs that could be expanded to include individuals to various aspects of one on the National Road. archaeology, including the science of archaeology, field and laboratory THE ROAD ITSELF methodologies, the cultural history of the The National Road corridor offers hundreds of region, and archaeological ethics. There are miles of historic information about different many sites along the National Road that construction methods and transportation uses. can be utilized as field schools for both It has already been recognized by the American students of archaeology, amateur archae- Society of Civil Engineers as a National Historic ologists, and interested laypersons. Civil Engineering Landmark, a designation Partnerships should be developed with conferred on June 19, 1976. Many of its stone many of the regional universities that bridges and early houses have been recorded by support field schools including Heidleberg the Historic American Engineering Record and College’s Center for Historic and Military the Historic American Buildings Survey. Archaeology, Wright State University’s However, there are still many resources in need Department of Anthropology, and of preservation. By using the General Youngstown State University’s Sociology Preservation Tools, these resources can be and Anthropology Department. preserved and in return will continue to provide Elderhostel Programs Elderhostel programs the visitor with a greater understanding of the are another popular heritage education tool National Road’s history. used by Elderhostel Inc., to create
102 ACTION PLAN
ACTION: Contact landowners about conducting archae- ological work on their property to assess the condition of abandoned portions of the Zane’s Trace roadbed.
RATIONALE: Abandoned segments of Zane’s Trace have been located at Blaine “Big Hill” and three other
locations in the New Concord and Norwich HRG vicinities. These four segments have been Salt Fork "S" Bridge recommended eligible for the National Register. these abandoned segments. IMPLEMENTATION STEPS: G Create partnerships with local officials and G Begin the preservation of these segments by scout troops or other civic organization to contacting landowners about the possibility enact a maintenance program for the road of conducting archaeological work on their remnants. property. G Establish heritage education programs to G Provide the landowners with information create a greater understanding of the on the National Register of Historic Places importance of these abandoned segments. and preservation easements. PARTNERS/STAKEHOLDERS: PARTNERS/STAKEHOLDERS: Management entity, local communities, civic Management entity, local historical societies, organizations,property owners cities of Blaine,New Concord,and Norwich ACTION: ACTION: Continue the restoration and plan for the Pursue preservation easements and a regular interpretation of the Blaine Hill bridge and its maintenance program for road remnants of the setting. original National Road route. REFER TO THE PRIORITY PROJECT SHEET RATIONALE: AT THE BEGINNING OF CHAPTER 2 FOR Road remnants are sections of the National MORE INFORMATION. Road that were abandoned over the years due in part to realignments and improvements. Since ACTION: these remnants are no longer part of the federal Collaborate with the Ohio Department of highway system,they do not trigger Section 106 Transportation,the National Road Alliance and review. However, these segments represent the local garden clubs, rotaries, historical societies, older portion of the National Road before it and scout troops to recreate and reinstall mile became U.S. 40 in 1926. Forty-five segments of marker fabrications along the scenic byway. pre-1930 brick-paved roadway were identified in 1996 as worthy of preservation. REFER TO THE PRIORITY PROJECT SHEET AT THE BEGINNING OF CHAPTER 2 FOR IMPLEMENTATION STEPS: MORE INFORMATION. G Contact landowners along road remnants about easements that could help protect
103 OHIO NATIONAL ROAD SCENIC BYWAY
ACTION: Create a regular maintenance program and interpretive plan for Peacock Road.
REFER TO THE PRIORITY PROJECT SHEET AT THE BEGINNING OF CHAPTER 2 FOR MORE INFORMATION.
ACTION: Gray & Pape Restore and preserve the “U” Bridge at Old U.S. 40 and new U.S. 40 in Belmont County Leatherwood Creek, west side of Cambridge, New Concord (Muskingum County); and the Guernsey County. John Carnahen Bridge west of Zanesville REFER TO THE PRIORITY PROJECT SHEET (Muskingum County). A complete list of the AT THE BEGINNING OF CHAPTER 2 FOR bridges can be found in the 1996 National MORE INFORMATION. Road/U.S. 40 Historic Properties Inventory in Ohio.Bridges were essential to the completion of ACTION: the National Road and many were constructed Assist in the restoration of the Peter’s Creek S- of stone by Irish contractors. Bridge in Guernsey County for use as a roadside IMPLEMENTATION STEPS: park. G Encourage landowners to list the remaining REFER TO THE PRIORITY PROJECT SHEET stone bridges on private property in the AT THE BEGINNING OF CHAPTER 2 FOR National Register of Historic Places. MORE INFORMATION. G Encourage Belmont, Guernsey, and Muskingum County officials to create local ACTION: ordinances to protect the bridges that are Create partnerships with the Ohio Department county-owned and are not subject to of Transportation and local governments to Section 106 review. preserve and protect the remaining stone PARTNERS/STAKEHOLDERS: bridges along the National Road. Management entity,ODOT, Belmont, Guernsey, RATIONALE: and Muskingum Counties and communities Only 19 early 19th-century bridges have ACTION: survived along the National Road. All of these bridges are located in the easternmost counties Approach property owners of tollhouse sites, of Belmont, Guernsey,and Muskingum. Among including the Toll House School located 1.25 the most prominent examples are: Blaine Hill miles west of Morristown, about the possibility Bridge in Blaine (Belmont County); of conducting archaeological investigations at McCartney’s Bridge in Hendrysburg (Belmont this rare site type on the National Road. County); Lady Bend Hill Bridge west of RATIONALE: Morristown (Belmont County); Salt Fork “S” Very little research has been done on tollhouses Bridge west of Middlebourne (Guernsey in Ohio. No extant tollhouses were discovered County); Peter’s Creek “S”Bridge near Cassell on the National Road during the 1996 survey; (Guernsey County); New Concord “S”Bridge in however, many undoubtedly existed. For
104 ACTION PLAN
instance, an 1875 Madison County atlas surveyed. However, other towns were indicates a toll gate in West Jefferson though no established specifically to take advantage of the remains have been found there. Further projected or actual route of the National Road. investigations of tollhouse sites might provide A total of 46 communities, including the larger greater insight into their operation,appearance, cities of Columbus, Springfield, and Zanesville, and importance. were documented in 1996 as part of the National Road/U.S. 40 Historic Properties Inventory in IMPLEMENTATION STEPS: Ohio. The Main Street model of settlement G Start in-depth research into the history and dominated town development along the appearance of tollhouses along the National National Road. While a town’s location was Road. By using historic maps, city dictated by a variety of factors,their plans often directories, and photographs, compile a list consisted of a principal street and either one or of tollhouses along with the names of two parallel back streets. Main Street - the property owners and, if possible, depict the National Road -- acted as a town’s commercial typical appearance of a tollhouse. and residential center, while teamsters and G Examine the possibility of conducting a drovers used the back streets. These back streets field school at a tollhouse site in conjunction were often segments of Zane’s Trace. The with a local university or Elderhostel settlement of the towns were also influenced by program. the road, since many Irish laborers who worked G Working with a local historical society and on the road’s construction later settled along the the Ohio Historical Society,install a plaque eastern section of the route in Belmont, at the sites marking locations of tollhouses. Guernsey,and Muskingum counties. G Establish partnerships with local historical ACTION: societies to act as stewards of the sites. Nominate the Blaine Hill Area, Fairview,
PARTNERS/STAKEHOLDERS: Brownsville, Lafayette and Euphemia to the National Register of Historic Places. Management entity, Ohio Historical Society, property owners,local historical societies MONUMENTS AND MARKERS
ACTION: Preserve and/or restore the National Road Traffic Accident Memorial, Eagle Nest Hill Monument,and Madonna of the Trail Statue.
REFER TO THE PRIORITY PROJECT SHEET AT THE BEGINNING OF CHAPTER 2 FOR HRG MORE INFORMATION. Fairview
PIKE TOWNS AND TOWN STRUCTURES
Many of the pike towns in Ohio associated with RATIONALE: the National Road’s early period were actually Blaine Hill Area located in Belmont County has established in the first two decades of the 19th five components that could be incorporated into century before the road was constructed or even a National Register Historic District including
105 OHIO NATIONAL ROAD SCENIC BYWAY
Pasco Drive, Blaine Hill Viaduct, an S-bridge some 19th-century houses. A potential historic that crosses over Wheeling Creek, and two early district would include the Red Brick Tavern 20th-century houses. These all have individual (previously individually listed on the National survey forms located at the Ohio Historic Register of Historic Places), mile marker 276, Preservation Office (OHPO) in Columbus. and three 20th-century gas stations. Fairview,located in Guernsey County,is a small Euphemia retains approximately 50 older pike town with 38 previously identified buildings that represent its association to the architectural resources that could be included in National Road. Platted by John Muma between a National Register Historic District. These 1826 and 1830 immediately after the National resources have individual OHI forms located at Road was constructed through this area, the OHPO in Columbus. Euphemia was subsequently annexed by its southern neighbor, Lewisburg. Several of the town’s nineteenth-century buildings survive, including a collection of brick, three-bay I- Houses, a Federal house and a Four-over-Four house on the south side of the National Road, along with a Gothic Revival house and a restaurant on the north side.
IMPLEMENTATION STEPS: For all of these towns,the implementation steps
Gray& Pape are essentially the same: Plan of Brownsville G Contact business and home owners about nominating the pike town as a National Brownsville in Licking County was laid out in Register Historic District. 1830 just prior to the road’s completion through G Work with the Ohio Historic Preservation Bowling Green Township in 1833. The town Office to establish boundaries for the features a town square and five mid-20th- historic district as well as provide technical century buildings. Although the town square at assistance on completing a National Third and Main streets was modified during a Register nomination (see Appendix B). widening of US 40,the community still displays G Encourage enactment of a local ordinance remarkable integrity. Many of its historic for increased protection of the buildings and resources have been previously surveyed on their settings. OHI forms located at OHPO in Columbus. PARTNERS/STAKEHOLDERS: Lafayette is a small pike town located in Communities of Blaine, Fairview, Brownsville, Madison County. Like other western Ohio Lafayette and Euphemia, management entity, towns, its plat date reveals the anticipation and area residents, Ohio Historical Society, local progress of the National Road’s construction historical societies through the western side of the state. Laid out by William Minter in 1837, the same year the ACTION: National Road was completed through the Work with citizens and city officials in county, this small town retains at least 40-50 Morristown and Old Washington to actively buildings older than 50 years of age, including pursue preservation measures in the town.
106 ACTION PLAN
Taylorsville MetroPark that will support increased interpretive exhibits about and public access to the site (see “Priority Interpretation Sites”).
REFER TO THE PRIORITY PROJECT SHEET AT THE BEGINNING OF CHAPTER 2 FOR MORE INFORMATION.
NATIONAL ROAD-SPECIFIC INDUSTRIES Many extant buildings in several pike towns are
Gray & Pape representative of the early services established Euphemia for travelers. These early commercial enterprises were placed generally at predictable RATIONALE: intervals much like today’s rest stops. The sleepy Morristown and Old Washington are both listed nature of so many of the small towns along the in the National Register of Historic Places as National Road make it difficult to believe the intact pike towns. However, very little work has number of commercial services all of them had been done to preserve the charm of the to offer in the early 19th century as well as later community and help prevent unsympathetic in the 20th century when automobile tourists growth. began to wend their way along the road.
IMPLEMENTATION STEPS: ACTION: G Provide local citizens and city government Conduct documentation and research on a officials of Morristown and Old Washington National Register Multiple Property with information about the federal Certified Submission to list numerous early twentieth- Local Government Program that is century gas stations along the National Road. administered by OHPO. G Conduct public meetings and provide educational materials to local citizens and city governments on the importance of local preservation ordinances.
PARTNERS/STAKEHOLDERS: Residents and city officials of Morristown and Old Washington, management entity, local historical societies
ACTION: Conduct further documentation
of the ruins and archaeological Gray & Pape resources at Tadmor in Early 20th-century gas stations
107 OHIO NATIONAL ROAD SCENIC BYWAY
RATIONALE: traveling exhibit.
Seventy-nine gas stations and garages were PARTNERS/STAKEHOLDERS: documented along the National Road in 1996. Management entity, OHPO, local preservation The earliest freestanding filling stations or gas organizations,area universities stations were small frame structures with a ACTION: canopy in front. In the 1920s and 1930s, automobile travel grew phenomenally, and the Reassess the National Register eligibility of the various corporations built several standardized five extant truck stops (OHI #BEL-978, gas stations. The additional services and BEL0975, GUE-437, GUE-466, GUE-393) built competition resulted in larger and more before 1948 along the National Road. elaborate stations that sported their corporate RATIONALE: affiliations, which often included a sign, a By the 1930s, technological advances and standardized building plan, or colors. These gas improved road conditions resulted in the stations all share a similar historical context increased use of trucks to transport goods. and therefore would work well as a National During the 1940s, oversized gas stations called Register Multiple Property Submission. “truckstops” began to appear along the IMPLEMENTATION STEPS: National Road/U.S. 40. Normally, they were G Contact the Ohio Historic Preservation located in outlying locations, with fuel pumps Office for information about the process of widely spaced and service bays for oil changes, completing a National Register Multiple lubrication, and minor repairs. Inside the Property Submission. The Office could also service buildings were telephones,showers,beds, provide information on consultants that and a clubroom.
could prepare this submission. IMPLEMENTATION STEPS: G Collect information on the different types of G Work with local historical societies to gas stations that were once located along the gather more information to evaluate the National Road. An example is the Penzoil National Register eligibility of this Motor Station located in Belmont County,a resource. former 1930s gas station that is one of the G Prepare a National Register nomination for most intact and elaborate along the those sites that are deemed eligible for National Road. Other well-preserved listing. examples are the Pure Oil Service Station built around 1925 in Englewood, PARTNERS/STAKEHOLDERS: Montgomery County.This station retains its Management entity,local historical societies distinctive building plan with a steeply- ACTION: pitched blue tile roof and English cottage appearance characteristic of the Pure Oil Conduct historical and archaeological research company’s stations. to further document the tourist homes, cabin camps, cottages, and motels that once were G Prepare a National Register nomination for located along the National Road, and use this those sites that are deemed eligible for documentation to prepare educational materials listing. that can be used to enhance the appreciation for G Develop heritage education materials, and preservation of these threatened twentieth- including classroom lesson plans and a century resources.
108 ACTION PLAN
are increasingly threatened by neglect or redevelopment.
PARTNERS/STAKEHOLDERS: Management entity,local historical societies
ACTION: Support Ohio University in its restoration work at Lentz Tavern, outside of St. Clairsville, Belmont County. Jane Lightner c. 1930 National Road Tourist Cabin Camp REFER TO THE PRIORITY PROJECT SHEET AT THE BEGINNING OF CHAPTER 2 FOR RATIONALE: MORE INFORMATION. The early“auto tourists”had limited options for ACTION: overnight stays on the road. At first,they stayed in farmers’ fields or had tents attached to their Conduct further investigations at Penn Tavern cars. Tourist camps, a popular venue for the in Middlebourne, Guernsey County for possible motoring public in the 1910s and early 1920s, listing in the National Register of Historic were a response to the increasing number of Places. overnight guests and their cars on the road. RATIONALE: These open camps, which began to be privately Penn Tavern was demolished in November 1996, owned in the 1920s, were succeeded by cabin after having stood on the site since 1842. A camps, cottages, and tourist homes. These preliminary archaeological field investigation of venues and their gradual accretion of the site established that there are significant conveniences, such as gas stations and intact features associated with the 19th-century restaurants, forecast the mid 20th-century use of the property and additional work was motels that soon proliferated on the road. recommended. IMPLEMENTATION STEPS: IMPLEMENTATION STEPS: G Analyze the outcome of the historical and G Contact the landowners and explain the archaeological research to determine if a importance of the tavern along with the National Register multiple property process of archaeological investigations. documentation form and individual nominations could be prepared for the most G Contact the Ohio Historic Preservation intact properties. Office and local historical societies to uncover any information on the site G Prepare a National Register nomination for including historic maps, deeds, and historic those sites that are deemed eligible for photographs. Work with these agencies for listing. suggestions on appropriate ways and G Design an exhibit with portable panels to be personnel to conduct the archaeological displayed in public locations including testing. libraries, restaurants, motels, banks, and G If research and testing support it, complete local historical societies. This would help a National Register nomination for the local residents become aware of the property. importance of 20th-century resources that
109 OHIO NATIONAL ROAD SCENIC BYWAY
ACTION: Conduct further architectural and archae- ological work at Headley Inn located in Muskingum County. Field school and heritage education programs also are recommended,as is a preservation easement to protect the building.
RATIONALE: Headley Inn is one of the most renowned public
Gray & Pape houses associated with the old National Road, Hyde Hill Tavern and is listed in the National Register of Historic Places. The house was constructed in three PARTNERS/STAKEHOLDERS: phases beginning in 1790. The earliest rooms of Management entity,property owner,OHPO the Headley Inn were used to house the foremen of the National Road construction crews; it is ACTION: possible that the yard was utilized as a worker’s Conduct archaeological testing at Hyde Hill camp during this time. The resource is located Tavern located at the top of Serpentine Hill,east on private property and includes the house of Peacock Road in Guernsey County. (inn), a cement cistern, a mile marker, two gate
RATIONALE: pillars built from pieces of the original stone bridge, and two modern outbuildings. A line of The tavern itself is still standing and privately large old trees running between Headley Inn owned. While the building was not and the Smith House probably marks the recommended as eligible for the National northern edge of the older roadbed. Register in the 1996 survey, archaeological Archaeological and architectural work at the testing could provide insight into the early inn may provide additional data on the nineteenth-century traveler-related businesses. construction and myriad of historical activities IMPLEMENTATION STEPS: related to the development of the National G Contact the landowners and explain the Road.
importance of the tavern along with the IMPLEMENTATION STEPS: process of archaeological investigations. G Contact landowners about conducting G Contact the Ohio Historic Preservation further architectural and archaeological Office and local historical societies to work. uncover any information on the site G Provide landowners with information on including historic maps, deeds, and historic preservation easements. photographs. Work with these agencies for suggestions on appropriate ways and G Work with the landowners on the creation personnel to conduct the archaeological of a heritage education program that would testing. allow special tours to see the property and learn more about its history. PARTNERS/STAKEHOLDERS: PARTNERS/STAKEHOLDERS: Management entity, property owner, OHPO, local historical societies Management entity,property owner
110 ACTION PLAN
ACTION: Conduct further research on the Massie/Olinger tavern and stage stop located in Clark County to determine National Register eligibility.
RATIONALE: This property includes a house (tavern), garage, dairy barn,and springhouse. A blacksmith shop may have been associated with the site. This site has great potential for yielding information on the stagecoach era of the National Road.
IMPLEMENTATION STEPS: G Contact landowners about conducting further architectural and archaeological work to determine National Register eligibility. This would include locating historic maps,photographs,and researching local histories along with the archaeological field investigations on the property.
PARTNERS/STAKEHOLDERS: Management entity,property owner
ACTION: Conduct further archaeological work at the Pennsylvania House in Springfield.
REFER TO THE PRIORITY PROJECT SHEET AT THE BEGINNING OF CHAPTER 2 FOR MORE INFORMATION.
111 OHIO NATIONAL ROAD SCENIC BYWAY
STRATEGIES FOR OTHER HISTORIC AND RATIONALE: CULTURAL RESOURCES An important Quaker community once existed in Hilltop, on the western side of Columbus. Although the resources related to the National Currently, no known resources associated with Road are the most significant in terms of the Quakers have been documented on the preserving and conveying to visitors the road’s National Road in this vicinity or are known in historic influence and value, the many other other sections of the road. Quaker communities historic and cultural resources that exist along played an important role in the Underground the byway route are important as well. These Railroad and could tie into initiatives focused other resources form the context in which the around that issue as well. National Road resources are set.They describe IMPLEMENTATION STEPS: the communities and pastimes that emerged alongside the National Road, often intertwined G Support and encourage the Hilltop with it and sometimes diverging from it. They Historical Society to document the also provide additional and more diverse importance of their former Quaker attractions for byway travelers to visit, community. Determine if any resources, enhancing the marketability and appeal of the such as a meeting house or cemetery,survive byway as a destination. from any historical period. G HISTORIC AND ARCHAEOLOGICAL RESOURCES Develop heritage education materials on the influence of the Quaker community on the The first step to understanding the importance National Road. This information can be of the following properties is to document and distributed to local citizens, as well as then evaluate their importance according to the travelers along the road,to help them gain a National Register criteria. After the resource broader perspective on the road’s cultural has been evaluated, it will be advisable to apply heritage. one or more of the planning or protective PARTNERS/STAKEHOLDERS: measures listed under the General Preservation Tools section. Hilltop Historical Society,management entity
ACTION: ACTION: Establish partnerships with and provide Develop resource materials that provide assistance to the Nelson T. Gant Foundation in property owners with information on technical Zanesville, Friends of Freedom, and other issues associated with historic preservation and organizations devoted to protecting and building repair. interpreting Ohio’s Underground Railroad. RATIONALE: REFER TO THE PRIORITY PROJECT SHEET Owning historic properties usually requires AT THE BEGINNING OF CHAPTER 2 FOR special consideration in the planning and MORE INFORMATION. execution of repair or improvements. Homeowners need to be made aware of the many ACTION: informative resources that can help them in the Continue to research the Quaker communities identification of important features and the along the National Road, documenting their sensitive techniques or materials that will help cultural influence along its length. preserve them.
112 ACTION PLAN HRG HRG A house in Morristown undergoing renovation Cemetery in Morristown
IMPLEMENTATION STEPS: PARTNERS/STAKEHOLDERS: G Work with local historical societies, zoning Management entity, local historical societies, and preservation commissions, the Ohio zoning and preservation commissions, the Ohio Historic Preservation Office, and the Historic Preservation Office, and the National National Park Service to compile a list of Park Service area contractors and materials suppliers ACTION: familiar with historic properties, resource guides on caring for historic buildings, and Document and preserve historic cemeteries books and web sites that provide technical along the National Road. assistance on maintaining historic RATIONALE: properties. Cemeteries reflect and represent the cultural G Encourage communities to host the Ohio values and practices of the past. Epitaphs tell Historic Preservation Office’s Building the stories of those interred, while tombstones, Doctor Program. This program provides obelisks and other statuary form displays of homeowners with two days of hands-on both simple and elaborate funerary art. The instructional information on repair and preservation of these cemeteries is often in the rehabilitation. For more information see hands of local governments and private citizens, www.ohiohistory.org. who become stewards of their forebears’legacy.A G Create a user-friendly guide to historic visit to one of the National Road’s historic preservation that can be easily accessed on cemeteries, such as Parish or Arlington the Ohio National Road Scenic Byway cemeteries in Montgomery County or Columbia website. Make hard copies available at local Cemetery in Springfield, can provide an added historical societies, the OHPO, regional dimension to the visitor’s experience and planning offices, and other convenient possibly provide them with information about a locations. distant relative who lived or traveled along the
113 OHIO NATIONAL ROAD SCENIC BYWAY
National Road long ago.
IMPLEMENTATION STEPS: G Form relationships with local historical societies to help establish county-wide surveys of the numerous cemeteries along the road, including the small family cemeteries, larger municipal reserves, and those associated with religious congregations. Inventories of many of these Joyce Dressler cemeteries have already been conducted by Footprint rock in Preble County local historians and genealogists.
Additional research and mapping should be IMPLEMENTATION STEPS: performed, as well as education on the G To begin this process, the Clark County preservation and maintenance of Historical Society should conduct in-depth cemeteries,both active and abandoned. background research on the site including PARTNERS/STAKEHOLDERS: deed searches, map research, and historical Management entity, local historical societies, documentation that might help to provide property owners,local communities more information on the types of resources
ACTION: believed to have been included in the stockade. This information will help Conduct archaeological work at Camp Chase determine the potential for resources and Military Prison, now part of Westgate Park in strategies for archaeological fieldwork here. Columbus,Ohio. PARTNERS/STAKEHOLDERS: REFER TO THE PRIORITY PROJECT SHEET AT THE BEGINNING OF CHAPTER 2 FOR Clark County Historical Society MORE INFORMATION. ACTION: Establish partnerships with the Frank Lloyd ACTION: Wright Building Conservancy and the Westcott Conduct further research on Kenton Stockade House Foundation to help support their in Clark County to determine if any archae- preservation of the Westcott House in ological evidence remains that would provide Springfield,Ohio. more information on the early settlement of this RATIONALE: region. Between 1904 and 1908, Frank Lloyd Wright RATIONALE: designed the Westcott House for Burton and Founded in 1799, Kenton Stockade was one of Orpha Westcott. The house served as the the first permanent settlements in Clark family’s home until 1926 when Mr. Westcott County. Depending on the length of occupation died. In the early 1940s, the house was and the potential for intact deposits, Kenton converted to a multi-unit apartment building. Stockade could provide significant information The Westcott House’s elegant web page at on the initial European settlement of this area. www.westcotthouse.org can provide more information on the history of the house and its current status.The firm of Chambers,Murphy,&
114 ACTION PLAN
Burge currently is completing a Historic Structures Report that will include recommendations on the proper rehabilitation of the building as well as suggestions for future uses.
IMPLEMENTATION STEPS: G Continue to support the work of the Westcott House Foundation in any way possible, as it will undoubtedly become a HRG major attraction for visitors to Springfield. Pennyroyal Opera House, Fairview PARTNERS/STAKEHOLDERS: Management entity,Westcott House Foundation PARTNERS/STAKEHOLDERS: and Frank Lloyd Wright Building Conservancy Preble County Historical Society,ODNR ACTION: CULTURAL RESOURCES
Conduct further research on the significance of GENERAL Footprint Rock in eastern Jefferson Township, ACTION: Preble County. Establish alliances with cultural and RATIONALE: performing arts organizations located along the In the state of Ohio there are a few historical byway,encouraging them to produce works that records that mention unusual geological reflect the region’s association with the National formations that appear to be in the shape of Road. footprints. One such formation occurs in Preble RATIONALE: County near the National Road. Research needs to be conducted to assess the significance There are numerous art museums, theaters, of these claims and to better understand the music halls and community arts organizations resource’s role in our state and county histories. along the National Road. Some of them, such as the Ohio Historical Society’s Museum Theater IMPLEMENTATION STEPS: Program,already produce or exhibit works that G The Preble County Historical Society, showcase local history. Encouraging these working with the Ohio Department of organizations to do so with works related to the Natural Resources, should fully examine National Road would provide a venue for both the natural and historical resources visitors and residents to learn about and be concerning Footprint Rock on the west side entertained by the story of the National Road of Gettysburg. This first step will further and those who lived and traveled along it. explain the resource’s significance and will Creating these links between the byway and help to better interpret and preserve the cultural organizations also will benefit the rock for future generations. cultural organizations, which could gain G Explore preservation options for Footprint exposure through byway marketing and Rock with the property owner and local promotional efforts that highlight these types historical societies of attractions.
115 OHIO NATIONAL ROAD SCENIC BYWAY
IMPLEMENTATION STEPS: located along the National Road provide some G Contact cultural and performing arts of the greatest opportunities for sharing the organizations along the byway and history of the National Road with byway encourage them to consider producing a visitors. These are the organizations that have piece or exhibit that highlights the National volunteered to become custodians of this legacy, Road. and many of them have made available to the public their knowledge, artifacts and facilities. G Encourage community theaters or acting Expanding upon the offerings at these places troupes to produce dramas that focus on through a complement of special exhibits, the days of the Conestoga wagon pioneers or lectures and living history demonstrations will the early auto-tourists,art museums to host reinforce their connection to the National Road exhibits of photos or artwork depicting the and provide the local community and byway National Road, and music halls to perform visitors with fresh, provocative perspectives on an evening of music from the days of the National Road experience.These events also westward migration. help to bring the story of the National Road to G Obtain historical information sources by life and make its history more poignant for contacting the Ohio Historic Preservation those who are not familiar with its significance. Office. Living history is museum education through the G Contact the Ohio Arts Council, Greater use of actors who portray individuals from our Columbus Arts Council, and other art past or through direct visitor participation in sponsors about funding for the production activities from the past. It attempts to do away of these works. with uninteresting, nonparticipatory exhibits G Encourage cultural and performing arts by making the visitor an active player in the site organizations to notify the management or story through conversations with the actors entity of upcoming events for inclusion in a or physical involvement in the work or play calendar of events or other promotional activities of the past. The National Road has a material for the byway. lot of potential for living history programs.Such programs could include setting up of a mock PARTNERS/STAKEHOLDERS: construction camp from the 1830s when the Management entity, local cultural and road was being constructed, or giving visitors a performing arts organizations chance to experience being a stonemason for a ACTION: day,using the tools of that trade, and enduring the physical labor required. Partner with area museums such as the Ohio Historical Society, John and Annie Glenn IMPLEMENTATION STEPS: Historic Site and Exploration Center, National G Individually contact the John and Annie Road/Zane Grey Museum, Heritage Center of Glenn Historic Site and Exploration Clark County, Pennsylvania House and Center, National Road/Zane Grey Museum, historical society museums to host or expand Heritage Center of Clark County, exhibits, lectures, and living history Pennsylvania House and local historical demonstrations emphasizing their connection society museums to explore opportunities to the National Road. for enhancing programmatic offerings RATIONALE: related to the National Road.These efforts should build off of existing programs such The heritage museums and historical societies
116 ACTION PLAN
cultural organizations to fund these events.
PARTNERS/STAKEHOLDERS: Management entity, John and Annie Glenn Historic Site and Exploration Center, National Road/Zane Grey Museum, Heritage Center of Clark County, Pennsylvania House, local historical societies, area colleges and universities,Ohio Arts Council HRG Heritage Center of Clark County
as the National Road/Zane Grey Museum’s “Another Time, Another Place: Paving the Way West” educational program for children. G Organize a lecture series devoted to the theme of the National Road,which would be ideally suited to the Ohio Historical Society,National Road/Zane Grey Museum, and Heritage Center of Clark County, in conjunction with the directors of these facilities and area college history departments. G Explore living history demonstrations at the Pennsylvania House and historical society museums in partnership with area college theater and/or history departments and local reenactors, and schedule these to correspond with large events or fundraisers taking place at these facilities. G Working with a trained museum professional and local playhouses or high school theater programs, coordinate plays that interpret different aspects of the road’s history (see above). G Work with the Ohio Arts Council and other
117 OHIO NATIONAL ROAD SCENIC BYWAY
STRATEGIES FOR MANAGING SCENIC choices of those who shaped the National Road AND NATURAL RESOURCES AND and made it what it is today. MINIMIZING VISUAL INTRUSIONS GENERAL
ACTION: Although the National Road has been settled for over 200 years,it still retains beautiful,scenic Study the landscape history in the most rural landscapes and natural areas that convey a sections of the byway -- Licking, Clark, sense of the landscape that early National Road Montgomery and Preble Counties -- to travelers might have seen.The scenery includes determine if any areas qualify for recognition as pastoral landscapes and quaint villages that a National Register rural historic landscape. clearly bear the imprint of human intervention, RATIONALE: yet still evoke beauty and serenity.This is the Rural historic landscapes are defined by the cultural landscape, a landscape that speaks of National Register as geographic areas “that the settlement of the land and the growth of communities. It stands in contrast to the wild and natural environment that came before it but FEATURES THAT SHOULD BE A PART OF THE PIKE can still be found in remnant forests and free- TOWN STUDIES AND GUIDELINES INCLUDE: flowing rivers. All of these landscapes tell the G historic development patterns; story of the National Road,the natural features that influenced it and the ways in which it G building height, massing, fenestration and influenced the use of the land. Protecting these materials; landscapes is integral to the byway experience, G front, rear and sideyard setbacks; giving visitors a glimpse into the past and future G density; of the byway. G land use patterns, including land At the same time, there are some modern preservation and greenbelts; development patterns that infringe on the enjoyment of the byway because of their jarring G right-of-way cross-sections, including the visual characteristics,congested traffic patterns roadway, on-street parking, sidewalks, and obliteration of views or other resources. and roadside planting strips; and, Although this Corridor Management Plan does G streetscaping elements such as street not attempt to deny that the National Road trees or other vegetation, lights, furniture also is a contemporary entity with modern (i.e., benches, trash cans), and paving development and growth, minimizing some of materials. the more significant visual intrusions will help to ensure that the byway experience is a pleasurable one. RETAINING THE CULTURAL LANDSCAPE historically [have] been used by people, or The cultural landscape conveys a history of shaped or modified by human activity, mankind’s impact on the land and how it is used. occupancy,or intervention, and that [possess] a It speaks of movement and settlement patterns, significant concentration, linkage, or continuity food production, industry and commerce, and of areas of land use, vegetation, buildings and domestic pursuits. Retaining this landscape structures, roads and waterways, and natural helps to portray to visitors the lifestyles and
118 ACTION PLAN
the landscape, and evaluation of the landscape with respect to how well it meets National Register criteria. G Complete the proper nomination forms if the resource is deemed significant and designation is desired by the local community (see Appendix B for more information). An excellent reference for undertaking this project is National
Joyce Dressler Register Bulletin #30 “Guidelines for Rural Preble County Evaluating and Documenting Rural Historic Landscapes.” features.”They represent historic land uses, patterns of settlement, and social and cultural PARTNERS/STAKEHOLDERS: traditions, and include the vegetation and Management entity, local communities, local structures that reflected them. historical societies Elizabeth Township in Miami County was PIKE TOWN GUIDELINES designated a National Register Rural Historic ACTION: District in 1997. It was designated for its intact Develop a set of pike town design guidelines, as collection of historic buildings and historic land part of a National Road Design Handbook, to use patterns which represent the agricultural promote historically accurate way of life that has dominated this region for restoration/rehabilitation work and new generations. Other areas along or near the development that is sympathetic to the byway might similarly be representative of a character of the communities. way of life that is still evident today in land use patterns, structures, objects, and vegetation. REFER TO THE PRIORITY PROJECT SHEET Designating these areas as rural historic AT THE BEGINNING OF CHAPTER 2 FOR landscapes will bring recognition of the historic MORE INFORMATION. significance of these landscapes and will help to inform visitors and residents of the way of life LOCAL SCENIC ROAD DESIGNATION they represent. ACTION: IMPLEMENTATION STEPS: Encourage communities to develop local Scenic G The management entity,local communities, Road designation programs.
and area historical societies should RATIONALE: undertake a survey of landscapes in Local Scenic Road programs designed to Licking, Clark, Montgomery and Preble protect the character of roadway corridors Counties to determine their historic context could be useful tools in maintaining compatible and make a preliminary determination as to development in the vicinity of special roadways. whether they should be further studied for This is particularly true if priority is put on National Register eligibility. roads that access onto another local or state G Follow the process for National Register scenic byway such as the National Road. The nomination, which involves historic Mid-Ohio Regional Planning Commission research, surveying and documentation of (MORPC) has developed a model ordinance for
119 OHIO NATIONAL ROAD SCENIC BYWAY
communities to enact their own Local Scenic RATIONALE: Road programs (see Appendix B). This model Since it will not be possible to preserve all ordinance is based upon the use of performance natural resources, agricultural lands and scenic measures against which development proposals viewsheds, the management entity and its can be evaluated to determine if they are partners will need to agree upon a strategy for sensitive and compatible with the character of targeting properties that will receive their the scenic road.This allows new development to attention. The action above recommends occur but in such a way that it becomes an asset targeting preservation efforts to lands that lie to rather than a detraction from the road. within key viewsheds.Another approach might IMPLEMENTATION STEPS: be to focus on developing greenbelts around interested communities. Greenbelts are areas G Distribute a copy of the MORPC model ordinance to byway communities. around a community where natural and agricultural land uses are supported through G Assist communities with adopting the zoning and/or land preservation to prevent MORPC model ordinance or similar zoning conversion to more intensive uses. A greenbelt, overlays for local scenic byways to protect as a result, prevents a community from the character of scenic roads that are developing a sprawl pattern of development,and adjacent to the National Road. maintains the clear division between town and G Work directly with MORPC to gain support country that is a defining characteristic of many for this ordinance in the communities that traditional rural cities and villages. are within Franklin and Licking Counties. IMPLEMENTATION: PARTNERS/STAKEHOLDERS: G Educate local communities about what Management entity,local communities,MORPC conservation districts can do and what LAND PRESERVATION/CONSERVATION advantages they could provide. Education can be conducted through: ACTION: G Publications, including books, pamphlets Identify the specific conditions threatening and handouts long-term maintenance of landscapes that lie within the viewshed of sites identified for scenic G Public forums or interpretive pull-offs (see “Scenic Pull-offs G Presentations to municipal councils, and Interpretive Waysides”section) and identify chambers of commerce, and other the land preservation techniques that most organizations effectively will address preservation. G Publicize the benefits of greenbelts to other REFER TO THE PRIORITY PROJECT SHEET byway communities. AT THE BEGINNING OF CHAPTER 2 FOR PARTNERS/STAKEHOLDERS: MORE INFORMATION. Management entity,local communities, regional
ACTION: planning organizations ACTION: Establish greenbelts to protect specific natural resources, agricultural lands and scenic Preserve agricultural lands and other green viewsheds that have been identified as spaces that are visible from the highway or are contributing to the byway’s intrinsic qualities. in key viewsheds.
120 ACTION PLAN
In January 2000, the state of Ohio passed legislation allowing the state and local governments to acquire agricultural easements as way of protecting productive farmland from conversion to nonagricultural use. The easements are voluntary legal agreements that protect farmland by restricting development. The land remains in private ownership and use and the owners continue to pay taxes on their
Joyce Dressler property, though the tax rates typically are Agricultural lands in Preble County lower because of the diminished value associated with diminished development RATIONALE: potential.
Agricultural lands and other green spaces, such IMPLEMENTATION: as woods, play an essential role in the byway’s G Use the intrinsic qualities inventory to role as a tourist destination. Byway travelers identify the areas that have the strongest will be expecting a peaceful, Midwest rural integrity and the most impact on the landscape, and these locations will be central to byway’s desirability. Priority should be that image and the creation of a pleasant byway given to areas that are close to growing experience. Such locations, however, also come communities, where new development under severe pressure from sprawl development. pressures are likely to be most acute,and to If they are not protected, development areas within identified scenic views. pressures can wipe out farmland and green areas along portions of the byway within a G Survey parcels that already are protected matter of years. Not only will this damage the by public agencies or private trusts. byway’s appeal to travelers, but it may impair Evaluate the extent of preservation that local communities by creating traffic congestion exists or is recommended, which might and polluting runoff. include conservation restrictions, enforcement mechanisms, or public Preserving land in perpetuity through the ownership. purchase or donation of development rights will help to ensure that the rural and scenic G Use county plat maps to identify specific landscapes identified as scenic resources along parcels in the areas noted above. Create a the byway are protected. Land preservation small database of these parcels that includes works through the transfer of development ownership information, land use rights to a qualified organization either through (agriculture or other uses), significant purchase or donation.The organization must be physical characteristics, the government(s) set up to hold these easements in perpetuity. that have jurisdiction, and the existing or Often easement agreements are negotiated to potential threats to their current integrity. allow the landowner continued use of the G Share this database with the Office of property,particularly in the case of agricultural Farmland Preservation , local government land. The easement precludes further agencies dealing with farmland protection, development of the land and may or may not local and regional land trusts, and other impose conservation requirements as well. agencies that purchase land or easements
121 OHIO NATIONAL ROAD SCENIC BYWAY
for conservation. Show these organizations planning efforts. why these properties are important, and RATIONALE: help them negotiate any sales or easements that they are interested in acquiring. The most effective way to avoid situations in which development proposals are counter to the G If the management entity is established as a goals of the byway Corridor Management Plan is 501(c)3 organization, develop an easement to be involved in the land use planning efforts donation program, allowing owners of from their outset.This way,the greatest amount significant natural or agricultural lands on of consideration can be given to all impacts of the byway or in its viewshed to donate proposed projects on the National Road and easements to the management entity as a conflicts with the CMP goals can be avoided. tax-deductible charitable contribution. Most community planning efforts today either PARTNERS/STAKEHOLDERS: are driven by community input or have a heavy Management entity,property owners, local and public input component, so becoming involved national preservation organizations, Ohio in these efforts should not be difficult. Department of Agriculture IMPLEMENTATION STEPS: ACTION: G Maintain a regular update on local planning Encourage rural communities to adopt large-lot efforts that might impact the National or agricultural zoning. Road. G Ask local byway advocates from the RATIONALE: communities along the National Road to In communities where agricultural land uses are participate in the planning efforts in their threatened by suburban development, area and provide updates to the agricultural zoning may protect the viability of management entity.For instance,the Bethel farming as an industry Some Ohio townships Township Development Plan, which focuses have adopted such zones in recent years. on the pike town of Brandt, should be IMPLEMENTATION STEPS: monitored and a local byway representative G Evaluate the success of agricultural zoning should be assigned to participate in the in jurisdictions along the National Road, plan’s development. such as Clay Township in Montgomery G Work with jurisdictions to adopt this County. Corridor Management Plan (CMP) as part G Impart to other byway communities of their planning and regulatory responsi- information about the successful examples bilities. This may involve amending a as demonstrations of the advantages of Comprehensive Plan to incorporate the agricultural zoning. Provide contact CMP within it. information to interested communities. PARTNERS/STAKEHOLDERS:
PARTNERS/STAKEHOLDERS: Management entity,local advocates
Management entity,local communities ACTION: GROWTH MANAGEMENT INITIATIVES Work with local elected officials and planning agencies to support or educate them about the ACTION: application of sound land use planning Support and participate in local land use principles, design review, and growth
122 ACTION PLAN
management practices. include corridor overlay zones, local scenic byway programs, rezonings, and enhanced RATIONALE: landscaping standards. If the byway is to become a significant economic development and resource protection tool, it G In areas where the extension of utilities is must be able to attract visitors for many years being considered, such as St. Clairsville, to come. This means that attractiveness of the Cambridge, and West Jefferson, pay scenic, historic, natural, cultural and additional attention to the effects the recreational features that draw people to the resulting development will have on the byway will need to be retained. It is incumbent byway’s resources.Care also should be taken upon the local elected officials in communities not to exceed the carrying capacity of the along the byway to ensure that the land use infrastructure network and natural activities that occur within the byway corridor systems, which play a vital role in both the do not negatively impact these resources. This quality of life for residents and the means that they will need to examine their land experience of byway visitors who travel the use plans and zoning and subdivision roads and enjoy the scenic forests and regulations for compatibility with the goals of rivers. the byway. Regulating land use can have G Encourage review boards or permitting substantial economic benefits that accrue as a agencies to make landscaping and buffering result of being a more attractive and desirable part of any new development that results setting for business and residential growth. In along the National Road.They also should the case of the byway,it also will result in more provide for appropriate zoning and people wanting to stay and spend money in the incentives for developers to explore communities that are most attractive and innovative site planning techniques such as pleasant. clustering to minimize the visual impacts on the byway and avoid any endangerment IMPLEMENTATION STEPS: of resources. G Partner with elected officials, public agency representatives, and local community PARTNERS/STAKEHOLDERS: groups to advocate for the use of land use Local advocates, local elected officials, public planning and/or zoning tools that will agencies,management entity protect and enhance the visual quality and REVITALIZATION INITIATIVES development characteristics of the land within the byway corridor. ACTION: G Identify those groups and individuals at the Explore the potential for hiring a National local level who support such measures.Once Road “circuit rider” Main Street coordinator these alliances are formed, local advocacy (manager). should be conducted by these groups and RATIONALE: individuals.Advocates should reinforce the One of the requirements for participation in the value of land use regulation and work Main Street Program is that communities hire a toward policies and procedures that result Main Street manager who will oversee the day- in plans and regulations that are compatible to-day tasks of downtown revitalization. Often, with the byway goals. The adoption of this is a serious obstacle for communities, expanded measures of protection could especially the very small ones that have limited
123 OHIO NATIONAL ROAD SCENIC BYWAY
every community that it passes through, either in name or in function. It is along the National Road that most of the communities’ businesses or business districts are found, so participation in the Main Street Program is a natural consideration for revitalization along the National Road. The Main Street Program is a concept for
HRG downtown revitalization established by the Small pike towns such as Morristown could benefit from a "circuit National Trust for Historic Preservation’s rider" Main Street coordinator National Main Street Center and implemented financial resources. The Ohio National Road at the state level in Ohio by Downtown Ohio, Scenic Byway presents the perfect opportunity Inc.. The Main Street program’s approach to for National Road communities to pool their healthy downtowns, focuses on four points: resources and approach Main Street Program design; organization; promotion; and economic participation as a joint undertaking, restructuring. It relies on local initiative and recognizing that many of the National Road support for its success,which has been proven in communities share similar challenges and hundreds of communities across the country. opportunities. The management entity should Over 1,600 communities have participated in approach Downtown Ohio, Inc. about the the program since 1980,resulting in $15.2 billion possibility of obtaining joint designation and in public and private reinvestment in America’s hiring a “circuit rider” Main Street coordinator Main Streets (National Main Street Center, who could be shared by several communities to 2000).The National Main Street Center reports manage Main Street revitalization activities. that the ratio of reinvestment into the community, or the average number of dollars IMPLEMENTATION STEPS: generated in each community for every dollar G Work with local communities to develop used to operate the local Main Street program,is local support for the Main Street program $39.22 reinvested for every $1 spent (National and the idea of a shared Main Street Main Street Center,2000). coordinator. IMPLEMENTATION STEPS: G Contact Downtown Ohio, Inc. about G Contact all of the National Road creating a joint designation and use of a communities to identify those that are shared Main Street coordinator. interested in participating in the Main PARTNERS/STAKEHOLDERS: Street Program.This might include holding Management entity, local communities, public meetings for local elected officials Downtown Ohio,Inc. and business owners to describe the program and its approach, requirements, ACTION: and benefits. The National Main Street Encourage larger communities to participate in Center offers a “Main Street Approach Slide Downtown Ohio, Inc.’s Main Street Program to Show” that contains actual examples of aid in revitalization/beautification projects. Main Street communities that have
RATIONALE: implemented the Main Street approach to revitalization successfully. This can be a The National Road is Main Street to nearly
124 ACTION PLAN
powerful tool in persuading community RATIONALE: leaders to explore the program’s potential. The Downtown Revitalization Competitive Downtown Ohio, Inc. also may be able to Program provides grants of up to $400,000 for provide additional information. revitalization and job creation. Revitalization G Those interested in becoming a Main Street efforts would complement the byway’s interest community should contact the National in enhancing historic urban areas.
Road management entity or the Main IMPLEMENTATION STEPS: Street Program coordinator for Ohio, G Sponsor a workshop on funding sources for Downtown Ohio,Inc.(61 Jefferson Ave.,Ste. downtown revitalization, providing 203,Columbus,OH 43215;Phone:(614) 224- information on the Downtown 5410; Fax: (614) 224-5450; Email: Revitalization Competitive Program [email protected]). G Communities interested in pursuing the G The National Main Street Center also Downtown Revitalization Competitive recommends several other ways to begin the Program should be able to demonstrate Main Street revitalization process, that they are eligible for Community including: Development Block Grant monies. Further G Visiting other Main Street communities information on applying for this grant can participating in the program and talking to be found on the Department of their staff and business community leaders; Development's online catalogue of incentive G Garnering support for the program through and assistance programs at public meetings,presentations to downtown www.resourceohio.com/fr_ihcd.html . business owners and local elected officials, Appendix B contains a copy of the and community preservation groups;and, Community Self-Assessment form for the program. G Organizing festivals or other events that celebrate downtown. PARTNERS/STAKEHOLDERS: G These and other suggestions for getting Management entity,local communities started can be found in Appendix B as well ACTION: as on the National Main Street Center’s web Contact individual property owners of historic site (www.mainst.org ). buildings associated with the National PARTNERS/STAKEHOLDERS: Road/U.S. 40, especially old gas stations and Management entity, local communities, tourist cabin camps,to explore the potential for Downtown Ohio,Inc. volunteer rehabilitation projects that would
ACTION: clean up and preserve the structures. Encourage communities to utilize programs RATIONALE: such as ODOD Community Development Maintaining and restoring historic properties Division’s Downtown Revitalization can be a financial burden for some property Competitive Program for central business owners who do not have the resources to repair district revitalization, elimination of slums and deteriorating buildings or conduct the regular blight,and creation of job opportunities maintenance that older buildings need. Unfortunately,some of these properties not only are historically significant and in need of better
125 OHIO NATIONAL ROAD SCENIC BYWAY
update zoning and subdivision regulations and building codes to provide for flexibility in adaptive reuse projects.
RATIONALE: Many historic buildings fall into disrepair because the use for which they originally were constructed no longer applies or has become outdated. New uses that could go into these buildings might have different programmatic
HRG requirements and need to reconfigure interior Larger cities such as Zanesville are ideal candidates for the Downtown Revitalization Competitive Program space, parking, or electrical equipment. Sometimes the uses themselves, though not care in order to maintain their integrity, but altogether incompatible, are inconsistent with they also are highly visible from the byway.This existing zoning. In other instances, older creates a situation in which visitors are deterred buildings may not meet current building codes. from staying in an area because of the perceived Fortunately, Section 3408, Compliance threat to safety and lack of vitality that Alternatives, of the Ohio Basic Building Code, neglected properties engender. Community allows owners of historic buildings to undergo volunteers can assist property owners in an alternative safety evaluation for fire safety, cleaning up and/or restoring properties through general safety, and means of egress without community cleanup days, paint banks and having to meet the requirements applied to new donated materials and labor. buildings.Through a system of points that are IMPLEMENTATION STEPS: awarded for safety features of historic buildings G Communities should identify those a building that earns enough points to be properties within their areas that are most considered safe typically can be rehabilitated in need of renovation and contact those without major alterations. individual property owners to determine if Many large historic homes are too big for today’s they are amenable to a community nuclear families or are too costly to heat and renovation project. maintain. Rather than permitting these G Have materials for rehabilitation bought or buildings to deteriorate, be demolished, or donated through local fundraising become haphazardly divided into rental units campaigns. for lack of any other economically viable solution, local ordinances could allow these G Contact local or regional businesses to buildings to be considered Special Uses and explore potential corporate sponsorship of converted into art galleries, bed and breakfasts, employee community assistance programs funeral homes, medical or professional offices, that result in building rehabilitation. private schools, restaurants or studios. PARTNERS/STAKEHOLDERS: Permitting such uses will allow owners of these Local communities, private property owners, historic buildings to offset maintenance costs local corporations with an income source.The buildings should be required to maintain their residential ACTION: appearance, and off-street parking and Encourage communities to review and/or landscaping should be provided.
126 ACTION PLAN
revitalization and historic preservation efforts. G Undertake updates in accordance with local enactment procedures.
PARTNERS/STAKEHOLDERS: Local communities PROTECTING/IMPROVING THE VISUAL QUALITY OF MODERN LANDSCAPES HRG GENERAL National Road tavern in Brownsville in need of rehabilitation ACTION: Communities that provide for adaptive reuse of Provide information about and contact older buildings through flexible subdivision and information for National Road-related projects zoning regulations and building codes will help in byway communities to entice others to follow. to ensure that the historic fabric of their locale remains vibrant, healthy and economically RATIONALE: viable. Encouraging adaptive reuse will be Communities often feel as though they are especially important within the National Road “reinventing the wheel” unnecessarily when it corridor, where reuse and revitalization of comes to undertaking community improvement historic buildings will create a more hospitable projects, yet they don’t have a good source of environment for visitors. examples of what has been done in other places. There are many National Road communities IMPLEMENTATION STEPS: that already have begun to improve the G Communities should initiate a review of appearance of their Main Streets, preserve their zoning and subdivision regulations National Road resources,and undertake beauti- and building codes to determine whether fication projects. St. Clairsville has enacted an they support the adaptive reuse of historic architectural review process as part of their buildings. This review also could be folded National Road Corridor overlay. New Concord into aspects of regular ordinance or plan has restored their S-Bridge and turned it into a review cycles. community park. Street trees, planters, G Key elements that should be examined decorative lighting fixtures and banners line the include: whether zoning along the National National Road in St. Clairsville, New Concord, Road corridor and in adjacent districts Whitehall,West Jefferson and Englewood.All of supports flexibility and variety in allowed these communities can serve as local resources uses; whether zoning permits flexibility in for other communities to look to if they are parking regulations; and whether building considering similar projects. Information about codes unnecessarily limit the potential for project design, funding, scheduling and reuse of older structures. construction, as well as pitfalls and lessons G Contact the National Main Street Center, learned along the way,can be invaluable to those Downtown Ohio Inc., and/or Ohio Historic considering similar undertakings. Making Preservation Office for technical assistance information about National Road-related in reviewing plans and codes for projects available to other National Road compatibility with Main Street communities also will help to establish an
127 OHIO NATIONAL ROAD SCENIC BYWAY
of design review during the development process. Design review can be either advisory or regulatory,depending upon the preference of the community and its regulatory structures. Communities with no zoning most likely will need to make design review an advisory process, whereas communities with zoning and/or existing review boards may be able to integrate Ed Kemper a design review process for the National Road Streetscaping enhancements in Englewood into the required steps of development review. information-sharing network that will facilitate Typically,design review is conducted by a board implementation of the Corridor Management of individuals from the community,who usually Plan recommendations. have some type of professional design or
IMPLEMENTATION STEPS: planning background. The board reviews proposals for their overall site planning charac- G Conduct community interviews to compile teristics as well as the design of individual a list of National Road-related projects, buildings.They may look for proposals to fit into especially aesthetic enhancement projects, the existing character of the community by: that are underway or already have been maintaining consistent setbacks; locating completed. The list should include contact parking to the rear of buildings; providing names and numbers that people in other landscaping or preserving existing vegetation National Road communities can call to that may protect sensitive areas,maintain visual obtain information about the projects.This quality or act as a screen for new development; list should be made available to providing pedestrian amenities and access; or communities at their request or on the maintaining similar building height and National Road website and should be massing.New development in historic areas may updated periodically. be reviewed for compatibility in materials, PARTNERS/STAKEHOLDERS: height, massing, fenestration, and setback. Management entity Reviewers could use the recommended National Road Design Handbook (see below) and Pike ACTION: Town Design Guidelines contained within it (see Encourage design review through community above) to aid in this process. review boards or the management entity for Since it is likely that not all National Road projects along the byway. communities will choose to or have the need for RATIONALE: standing design review boards,the management Modern landscapes composed of strip shopping entity may wish to consider making itself malls, seas of parking and suburban sprawl available for design review in an advisory detract from the uniqueness and visual appeal capacity as a way to facilitate implementation of the byway. Similarly, incompatible additions of the Corridor Management Plan or alterations to historic buildings detract from recommendations. their beauty and historic significance. These conditions often can be avoided through the use
128 ACTION PLAN
IMPLEMENTATION STEPS: NATIONAL ROAD DESIGN HANDBOOK SHOULD G Complete the National Road Design INCLUDE: Handbook as a priority project to aid in the design review process. G Pike town design guidelines G Distribute the Design Handbook to all of G Model roadway construction design the National Road communities and standards conduct outreach efforts to generate G Ways to define public/private space and support and provide technical assistance. the “street wall” This should be done by the management entity and local partners through G Ways to define and maintain community individual contact with local elected character features officials and planning boards and public G Methods for using color, signs, and other presentations on the Design Handbook.The details to improve appearance goal should be to obtain community G Development guidelines for preserving agreements to work toward implementing scenic viewsheds design review or, ideally, to gain incorporation of the Design Handbook G Techniques for improving the appearance principles into zoning ordinances and of existing highway commercial or official development review procedures. industrial development
PARTNERS/STAKEHOLDERS: G An approach for suburban areas of Management entity, local advocates, local Springfield and Columbus to improve communities safety and pedestrian-friendliness of highway commercial areas LOCAL LAND USE POLICIES G Identification of funding sources and ACTION: incentives for design-related Work with communities to develop a National improvements Road Design Handbook to assist communities and counties in achieving compatible growth and development. They impose a set of requirements that must be REFER TO THE PRIORITY PROJECT SHEET met in the zone, and in the case of an overlay AT THE BEGINNING OF CHAPTER 2 FOR zone these are in addition to those that would MORE INFORMATION. need to be met in the underlying zone. These additional requirements are designed to achieve ACTION: a particular purpose.In the case of the National Encourage communities to adopt a National Road this might include the protection or Road Corridor zoning district or overlay zone creation of an attractive view from the byway, for the byway corridor the preservation of buildings and sensitive treatment for infill development, and RATIONALE: maintenance of the general community Special zoning districts and overlay zones character along the byway. This might be provide communities with a mechanism for achieved through zone regulations that require achieving specific results in a targeted area. design review,consistent building setbacks, and
129 OHIO NATIONAL ROAD SCENIC BYWAY
landscape buffers, among other things, that will ACTION: complement the byway visitor’s experience.The Encourage communities to explore the zone regulations could incorporate the potential for introducing traditional town guidelines in the National Road Design planning,cluster development,and conservation Handbook (see below) or similar guidelines subdivision practices adjacent to the National defined by the community. Road In areas of the byway corridor where zoning is RATIONALE: not in place,the requirements outlined below for the zoning districts, as well as those described Cluster development and conservation for the National Road Design Handbook, could subdivisions allow development to occur while be used as non-regulatory guidelines for still preserving natural features and open space. development. Without the regulating authority Both techniques group houses or areas of granted by the creation of a zoning ordinance, commercial/industrial development on those communities must rely on non-regulatory areas of the property that are most suitable for means of achieving their goals for new development and have the least impact on development. This means that guidelines and natural resources,scenic views,or other features. advisory review of proposals, both of which are Comparable density is achieved through non-binding,will be the best tools available. reduced lot sizes. Using cluster developments or conservation subdivisions along the National IMPLEMENTATION STEPS: Road will help to preserve some of the long G Advocate for a National Road Corridor views that characterize its surrounding zoning district or overlay zone with the landscape and protect the wooded stream local planning board, town council, or valleys,forests,hillsides,and other natural areas Mayor’s office. The zoning district being along it.Clustering away from historic buildings considered by the city of St.Clairsville could also can be a way to preserve historic sites while serve as an example of the types of still permitting some development. provisions that could be included and how Traditional town planning techniques borrow they will help to protect the character of the from existing development patterns to create National Road and its resources. new development. They result in new G Build the support of local elected officials, development that follows the lead of adjoining planning board members, and community older, historic communities or that mimics the members through discussions and public patterns of other historic communities. In the meetings. case of the National Road, there is ample G Consider the creation of a general precedent in the pike towns for defining underlying zone with very minimal traditional town layouts and a pattern for new regulations and a National Road Corridor development that can be followed to create or overlay zone for communities that do not contextual communities. desire the level of regulation and Traditional town planning,cluster development, administration related to zoning but and conservation subdivision provisions must nevertheless would like to have a greater be written into the local zoning regulations. impact on development along the byway. They typically contain more flexible lot sizes
PARTNERS/STAKEHOLDERS: and setbacks, and/or have requirements that guide open space and natural feature Local advocates,local communities
130 ACTION PLAN
preservation. Cluster development and conservation subdivisions often must be served by public water and sewer service since they result in lot sizes that generally cannot accommodate a standard well and septic field. However,very large subdivisions may be able to provide small package treatment plants or community wells if public services are not available. The feasibility of these systems will
depend upon individual circumstances and local Randall Arendt, Natural Lands Trust health department regulations. An example of conservation subdivision design
IMPLEMENTATION STEPS: have been torn down G In partnership with citizen advocates, RATIONALE: approach local planning boards about the possibility of incorporating traditional A dense urban fabric and revitalized city center town planning techniques, cluster supports the historic character of these cities development, and conservation subdivision and would recapture the atmosphere that once regulations into their zoning ordinance. was there. Visitor services, nighttime activities, and entertainment would be enhanced and G Advocates should stress the importance of create opportunity for new economic maintaining the character of the National development where infrastructure exists. A Road landscape and its resources, and the lively street environment also creates an “win-win” opportunities that traditional atmosphere of safety, rather than neglect and town planning, clustering, and conservation abandonment. subdivisions provide for preservation and development. IMPLEMENTATION STEPS: G More information about clustering and G Advocate sensitive infill development. conservation subdivisions can be found on G Form partnerships with the cities of the following web sites: Bridgeport, Zanesville, and Springfield to www.cyburbia.org:Internet Resources for seek funds for and undertake downtown the Built Environment revitalization plans that would study the reuse of vacant buildings and the infill of www.plannersweb.com: Planning vacant parcels. The plans should include Commissioner’s Journal website design and economic development www.mdp.state.md.us: Maryland strategies that will support the byway. Department of Planning PARTNERS/STAKEHOLDERS: PARTNERS/STAKEHOLDERS: Management entity,City of Springfield and City Citizen advocates, local communities, of Bridgeport management entity
ACTION: Aggressively pursue infill projects in Bridgeport, Zanesville, and Springfield, where many large warehouses and industrial buildings
131 OHIO NATIONAL ROAD SCENIC BYWAY
MANAGING CELL TOWERS, NOISE BARRIERS, AND TELEPHONE POLES
METHODS FOR MINIMIZING INTRUSIONS
ACTION: Encourage communities to bury their telephone lines and utility wires or relocate them to the backs of buildings where feasible to improve the overall viewshed HRG RATIONALE: Springfield retains some of its industrial buildings but others have been torn down, leaving large vacant spaces in need of infill A mass of overhead telephone and other utility development lines can clutter the viewshed, especially in small towns and cities. Burying or relocating affects on the driving experience.They obscure these lines can enhance the visual appeal of the view from the road and channelize the towns, providing a better setting for their driving experience.They cut the driver off from architecture and scenic views. This can be a a direct association and experience with the costly undertaking, however, so this action is place in which they are driving. Beyond the only recommended for towns and cities where visual impacts, the effectiveness of noise there are a lot of other visual elements that also barriers varies.In some instances,they can have contribute to visual clutter.Telephone poles in the effect of simply reflecting noise to areas that Phoneton should be retained due to their otherwise would not have been as affected,and it historical association with the community. is uncertain as to whether noise barriers actually have a positive impact under certain IMPLEMENTATION STEPS: conditions (i.e., if noise levels are too high). G Contact telephone and utility companies to Nonetheless, projects that receive federal explore the possibility of burying or funding are required to use noise barriers if relocation. certain thresholds are exceeded. Communities G Do this work concurrently with other major have the option to oppose this. infrastructure work or pursue it if there are IMPLEMENTATION STEPS: utility problems that need to be resolved (such as frequent loss of service,etc). G Convey to ODOT disapproval of noise barriers and work with them to explore G Consider requiring that all new alternatives. construction have the utility lines buried or located to the rear of buildings. G Require adequate setbacks from highways for new developments so that noise barriers PARTNERS/STAKEHOLDERS: are not needed Local communities G Advocate the use of earthen berms or ACTION: decorative wall panels for future noise Discourage ODOT from using noise barriers on reduction devices to maintain an aesthetic the National Road. view for the National Road traveler. ODOT’s Aesthetic Design Initiative can be RATIONALE: referenced for examples of these. Noise barriers can have a number of adverse
132 ACTION PLAN
reduced permit fees,and faster processing times as incentives for telecommunication companies to co-locate facilities or locate towers in less sensitive areas. Cell towers may become obsolete as new, less intrusive technologies emerge. Communities along the National Road corridor could plan for this by introducing legislation that requires the removal of towers if and when they are no longer used.
HRG Communities across the country, including Telephone wires dominate this street scene in Donnelsville Cuyahoga County in Ohio, have adopted cell tower ordinances that can serve as useful models PARTNERS/STAKEHOLDERS: for local governments along the National Road. Management entity,local communities A number of websites, including ACTION: www.cyburbia.org (Internet Resources for the Built Environment), offer tips and guidance to Encourage local communities to adopt communities interested in cell tower regulation, regulations and guidelines to manage and plan and contain links to model ordinances, actual for wireless telecommunication facilities along ordinances, and wireless communications the National Road corridor. information websites. Refer to Appendix B for a RATIONALE: model ordinance.
Scenic viewsheds and agricultural landscapes IMPLEMENTATION STEPS: were identified as significant resources along G Work with the Ohio Department of the National Road because they enhance the Development to ensure that their cell tower driving pleasure of the traveler and provide a policies and initiatives are compatible with glimpse of the“heartland experience”these same this CMP. visitors seek. The construction of scenic waysides is recommended so that a traveler can G Encourage communities to adopt take a rest, take a photograph or simply enjoy regulations to govern the location of the view. It is important that these significant wireless telecommunication facilities, vistas are protected and that cell towers, utility particularly in areas of high scenic value lines or other telecommunication facilities are along the National Road. Regulations appropriately located to minimize any should emphasize that cell towers should intrusion. not be visible from the National Road. While the need for wireless telecommunication G Consider putting a moratorium on permits is rapidly growing, cell towers and other for cell towers until potential options for facilities can be designed so they are disguised managing these facilities are reviewed. as landscape features, flagpoles, clock towers or PARTNERS/STAKEHOLDERS: other structures. Locating towers and other Management entity, byway communities, Ohio facilities on existing structures such as silos, Department of Development water towers, and office buildings avoids the necessity of a new structure on the landscape. Communities can use property tax breaks,
133 OHIO NATIONAL ROAD SCENIC BYWAY
KEY LOCATIONS FOR MINIMIZING INTRUSIONS
ACTION: Encourage vegetative screening along the National Road in areas where signs and cell towers located in the distance are visible from the byway
RATIONALE: In several places, signs and cell towers that are constructed along I-70 or erected on properties HRG A cell tower in Clark County in the distance are visible from the byway.These icons of modern living are visually distracting and detract from the scenic beauty and historic character of the byway. Planting vegetative screens along the byway in key locations could help to obscure the view of these objects from the road and create a more pleasant roadside environment.
IMPLEMENTATION STEPS: G Identify locations in need of screening, including at: top of Blaine Hill; just west of Middlebourne; near Bridgeville; Zanesville; near South Vienna; west of Lewisburg; near the Ohio/Indiana state line G Using tax maps, identify the owners of property where screening could be planted. G Contact property owners and/or ODOT about planting vegetative screens.
PARTNERS/STAKEHOLDERS: Management entity,citizen advocates
134 ACTION PLAN
STRATEGIES FOR ROADWAY two-way traffic on Main Street once again.
MANAGEMENT IMPLEMENTATION STEPS: Continue to pursue the issue of returning uch of the byway experience comes from M the one-way section to two-way through taking in the scenic views and attractions negotiations between the management located adjacent to the roadway.But ensuring a entity and the City of Springfield. The pleasurable experience also requires that the Center City Association, a newly formed roadway itself be considered. Making sure that group interested in fostering growth and the road and its right-of-way are safe,attractive, development downtown, may be a valuable and – in the case of the National Road – partner in this endeavor. respectful of the historic character and context of the road, will go a long way towards making As an interim measure,create a loop system the byway enjoyable for visitors and daily users that will direct travelers to Main Street off alike. of High and Spring Streets, allowing the visitor to travel in one direction on the The responsibility for managing the roadway historic alignment of the National Road. can fall on either state or local agencies, depending upon who has jurisdiction over a Ensure that the loop route is clearly signed particular stretch of road. As a result, this and that those who follow the loop know section identifies action:s that should be taken how to return to eastbound Main Street (see with the Ohio Department of Transportation Sign Plan:Directional Signs below). and action:s that should be taken with local Encourage the City of Springfield to public works and county highway agencies, as consider replacing the asphalt paving on the appropriate. downtown section of Main Street, between HISTORIC ALIGNMENT – PROPOSED ROUTING IN Spring Street and Yellow Springs Street, COLUMBUS AND SPRINGFIELD with brick for a historic look. PARTNERS/STAKEHOLDERS: ACTION: Work with city officials in Springfield to further Management entity,City of Springfield, Center evaluate the potential for allowing two-way City Association traffic on Main Street. ACTION:
RATIONALE: Continue working with the City of Columbus to Historically, travelers on the National Road restore two-way traffic to Main Street between followed Main Street all the way through Grant and High Streets. Springfield, going both east and west. Today, RATIONALE: eastbound travelers cannot follow the historic The National Road Advisory Group, with the alignment because Main Street becomes one- assistance of the Greater Hilltop Community way at Yellow Springs Street and continues this Development Corporation (GHCDC), already way for seven blocks to Spring Street. Those has initiated discussions with the City of headed east must turn right on Yellow Springs Columbus to allow two-way traffic on Main then left on High Street, turn left on Spring Street so visitors can travel along the historic Street and make another right to return to Main alignment of the National Road. A study of Street.To truly get the feel of traveling along the downtown Columbus, including its one-way National Road, it will be important to allow streets, is being conducted by Capital South.A
135 OHIO NATIONAL ROAD SCENIC BYWAY
ROLE OF THE MANAGEMENT ENTITY IN ROAD- WAY SAFETY IMPROVEMENTS: (1) support ODOT, metropolitan planning organizations, county highway departments and local public works agencies in their efforts to ensure public safety on the byway, (2) help traffic safety experts examine HRG alternatives for addressing safety Westbound Main Street in Columbus ends at Grant Street because of concerns that will have the most minimal the one-way condition impact on the byway’s intrinsic qualities, letter requesting that Main Street be considered and for two-way traffic as part of this study was sent (3) act as a clearinghouse for information on to the Mayor and City Council. However, the and examples of transportation safety study likely will extend beyond the timeframe of improvements. the Corridor Management Plan development process, so an interim alignment for the byway route is being recommended here as well. transportation safety improvements.
IMPLEMENTATION STEPS: OHIO DEPARTMENT OF TRANSPORTATION (ODOT) Continue to work with GHCDC and the City The management entity should:
of Columbus to pursue this issue. Contact ACTION: should be sought with the consultant hired to undertake the study so that they Develop partnerships with ODOT district understand the significance of the National offices to help them gain state and local political Road byway and its historic alignment. support for safety-related improvements. RATIONALE: PARTNERS/STAKEHOLDERS: Management entity,City of Columbus ODOT may find it difficult in some situations to garner political support for certain roadway SAFETY IMPROVEMENTS projects. If the proposed improvements have Recognizing that the expertise and ability to the potential to improve the byway experience assess and improve road safety lies with and not adversely impact the intrinsic qualities, transportation engineers, the role of the the management entity may be able to bring management entity is threefold: (1) support grassroots support to the aid of the initiative. ODOT, metropolitan planning organizations, Supporting appropriate ODOT initiatives may county highway departments and local public also strengthen ties between the two works agencies in their efforts to ensure public organizations and lay the groundwork for future safety on the byway, (2) help traffic safety collaborations. experts examine alternatives for addressing Some ODOT proposals may adversely impact safety concerns that will have the most minimal the byway’s intrinsic qualities, and the impact on the byway’s intrinsic qualities,and (3) management entity should not feel obligated to act as a clearinghouse for information on support ODOT on these initiatives. In such
136 ACTION PLAN
cases,the management entity should rely on the IMPLEMENTATION STEPS: good relationships it has developed with ODOT See previous action: staff to encourage them to explore alternatives PARTNERS/STAKEHOLDERS: that will meet safety needs and preserve the intrinsic qualities of the byway. Management entity,ODOT
IMPLEMENTATION STEPS: LOCAL PUBLIC WORKS AND COUNTY HIGHWAY AGENCIES Develop and maintain communication between the management entity and ODOT The management entity should forge traffic engineers. partnerships with local public works and county highway agencies to: Identify ODOT proposals affecting the byway and determine whether they will ACTION: adversely impact any of the intrinsic Partner with ODOT and other agencies as qualities. appropriate to redesign vehicular and In cases where proposed improvements are pedestrian access to the Blaine Bridge site from acceptable to the management entity, U.S.40. express support to ODOT and determine REFER TO THE PRIORITY PROJECT SHEET with ODOT what activities would most AT THE BEGINNING OF CHAPTER 2 FOR effectively support the initiative. MORE INFORMATION.
In cases where proposed improvements are ACTION: likely to adversely impact the byway’s Report any information received on hazardous intrinsic qualities, communicate these intersections to the appropriate local agency. concerns to ODOT staff and express willingness to work with ODOT to develop RATIONALE: acceptable alternatives. The management entity and its local partners
PARTNERS/STAKEHOLDERS: may be particularly valuable to local agencies as an additional collector of information on road Management entity,ODOT conditions. Through their contacts with ACTION: travelers and local residents, the management Support the ODOT-led safety study project entity may be able to uncover issues and being proposed for U.S. 40/Broad Street in the perceptions about the safety of the route that vicinity of I-270 on the west side of Columbus. may not be available to local agencies with Participate in development of political support limited resources. to implement its recommendations. IMPLEMENTATION STEPS: RATIONALE: Incorporate opportunities for comment on This action: is a specific example of the type of byway road conditions into traveler issue outlined above. The Broad Street/I-270 feedback mechanisms, including comment vicinity is cited here because of the increasing cards, focus groups and any other avenues potential for traffic conflicts in this area and the used. fact that many byway visitors will use Columbus Forward any safety-related comments to as a starting point to tour the western half of the local agency representatives. byway.
137 OHIO NATIONAL ROAD SCENIC BYWAY
PARTNERS/STAKEHOLDERS: Management entity
ACTION: Help local agencies explore creative solutions to address hazardous intersections while minimizing adverse effects on the National Road.
RATIONALE: Ed Kemper Local agencies are likely to be well versed in Engelwood has added streetscape enhancements, but the National conventional transportation engineering Road remains four to five lanes wide with no medians practices, but their limited staff and resources Contact appropriate agencies with may stifle their ability to pursue creative jurisdiction over byway areas about alternatives. At the same time, the unique exploring solutions. characteristics of the byway,and the importance and fragility of the byway’s intrinsic qualities Work with city officials in Springfield to may make conventional approaches ill-suited to find design and signage improvements to these circumstances. The management entity the U.S. 40 and Main Street intersection may be in a unique position to help these that will enhance safety. agencies discover alternative transportation Investigate with officials in Reynoldsburg, solutions that may be more appropriate to the Columbus,Vandalia and Englewood ways to unique byway conditions. improve the safety and aesthetics of the One intersection in Springfield already has byway through their jurisdictions. presented itself as a hazardous condition that Currently, these roads are typified by a should be addressed in order to provide the cross-section of four or more lanes with a safest travel route for byway visitors. On the center turn lane and no medians. This east side of Springfield, Main Street (the creates an unpleasant and unsafe driving National Road) intersects with U.S. 40. Byway experience.A variety of traffic calming and travelers heading west will be directed to leave design standards are being used to U.S. 40 and travel on Main Street because it is accommodate both the circulation needs of the historic alignment of the National Road. the community and the aesthetics of the However, in order to perform this maneuver, road. drivers must enter a turning bay and cross U.S. Secure funding for design and construction 40 eastbound, go around an island and make a of safety improvements. right turn onto Main Street. The turning bay is Hire a transportation engineering or design short and oncoming traffic on U.S.40 eastbound consultant to develop creative solutions for travels at a high rate of speed around a curve. each hazardous intersection. Coupled with poor signage directing travelers to Main Street, the result is a hazardous situation PARTNERS/STAKEHOLDERS: that could present problems for byway visitors. Management entity,local agencies
IMPLEMENTATION STEPS: ACTION: Collect case studies of creative hazard Encourage the installation of physical and/or mitigation approaches. psychological traffic control or calming devices
138 ACTION PLAN
in urban areas where traffic travels at a high rate situation must be carefully evaluated by an of speed and threatens or impairs pedestrian experienced professional in order to determine traffic. which traffic calming devices,if any,would most benefit the needs and goals of the district. RATIONALE: Some urban centers along the byway, most Common traffic calming devices include: notably Whitehall, downtown Columbus, and Street trees and other features that will Hilltop, struggle with conflicts between the visually enclose the roadway corridor and needs of through travelers and those of make it less comfortable for drivers to pass pedestrians. In these locations, local planners through at high speeds; will need to seek a balance between these two Speed enforcement, which can be carried conflicting sets of interests. In places where out through police officers and volunteer attempts to accommodate through traffic have community members; made pedestrian movement difficult, traffic calming techniques may make the urban center Contrasting pavers in pedestrian more pedestrian friendly. crosswalks; On-street parking;and, Columbus already has taken strides to enhance one of its primary roads, Broad Street. In 1999, Landscaped medians that reduce the the city undertook a study of “The Grand number of lanes and also give visual cues Street” in an effort to enhance its safety, that can encourage drivers to reduce speeds. functionality,and beauty.The study stated that IMPLEMENTATION STEPS: it “envisions a median and related streetscape Collect information and examples of traffic that will support pedestrian traffic and mass calming techniques, including contact transit, without destroying the ability to move information and links to sources on the other vehicular traffic.” The Hilltop topic. neighborhood of Columbus also is looking at enhancing the visual appeal and safety of Broad Include information on traffic calming Street in their area by restoring on-street ideas, uses, and resources in the National parking and installing streetscape elements Road Design Handbook (see “Design such as decorative light fixtures, benches, and Policies and Guidelines”above). plantings. PARTNERS/STAKEHOLDERS: The goal of traffic calming is to slow down Management entity,local communities vehicular traffic, on the assumption that this MINIMIZING IMPACTS OF NEW ROADWAY will make the district a more comfortable place CONSTRUCTION ON THE NATIONAL ROAD for pedestrians. As a result, traffic calming devices should not be considered in any location OHIO DEPARTMENT OF TRANSPORTATION (ODOT) where vehicle traffic does not impair the ACTION: pedestrian use of the district. In some cases, Participate in and encourage local partners to traffic calming devices may create a problem participate in ODOT’s Aesthetic Design where none existed before by creating vehicle Initiative whenever projects that will affect the congestion. In other locations, however, traffic byway route are proposed. calming techniques may aid the revitalization of a district by improving perceptions of its safety RATIONALE: and ease of use for pedestrians. Each individual ODOT’s Aesthetic Design Initiative provides
139 OHIO NATIONAL ROAD SCENIC BYWAY
project, but their participation in subsequent steps, such as the selection of design elements, does not appear to be mandated. As a result, participants may find that, although the Aesthetic Design Initiative allows them greater participation in the process than has been the case in the past, this initiative will not ensure that ODOT projects are completed in the
Ohio Department of Transportation manner they would prefer. An example of a bridge designed with aesthetics in mind IMPLEMENTATION STEPS: the single best opportunity for byway advocates The key to implementing this action: will be for to have direct input into the physical the management entity and its local partners to appearance of the roadway itself in locations stay apprised of ODOT road projects while they where the route is managed by ODOT. The are in their planning stages and express their Aesthetic Design Initiative provides for public interest in participating. As a result, the input on the aesthetics of any ODOT road implementation steps for developing this project, and provides one of the best existing involvement include: opportunities to influence the choice of design Establish relationships with local ODOT elements and design goals of highway projects. representatives and inform them of the Byway advocates should take every management entity’s or local community’s opportunity to participate in this process, and interest in being involved with the Aesthetic should use it to lobby both for aesthetically Design Initiative for any new projects pleasing designs and for designs that support within the jurisdiction. the goals of the byway, including historic Monitor ODOT planning processes to preservation. identify proposed projects at an early date. The Aesthetic Design Initiative, however, has Follow up on projects to ensure several limitations. First, the process is new to participation. ODOT and, as of this writing, may not be completely ingrained into ODOT practices. As a Lobby for more extensive public result, the use of the Aesthetic Design Initiative participation in the Aesthetic Design may vary by district or project. Second, the Initiative program. Aesthetic Design Initiative only applies to new PARTNERS/STAKEHOLDERS: road construction or substantial work on Management entity,ODOT,local communities existing roads. The Aesthetic Design Initiative cannot be used to instigate projects for purely LOCAL PUBLIC WORKS AND COUNTY HIGHWAY aesthetic reasons, and ODOT may not be AGENCIES required to follow it when pursuing minor repair ACTION: projects. Finally,the Aesthetic Design Initiative Develop model roadway construction design involves interested parties only in the earliest standards to help communities identify ways by stages of planning the improvement, and that which they can protect and enhance significant involvement is at ODOT’s discretion. Aesthetic roadway elements. Design Initiative participants may be asked to comment on or help formulate the goals for the
140 ACTION PLAN
RATIONALE: to the maximum extent possible. Model roadway construction design standards Etna Township (Licking County) and West may provide a tool that will help local Jefferson (Madison County) particularly should communities identify alternatives to traditional be encouraged to apply the model standards roadway engineering in instances where recommended above so that traffic signals and traditional solutions would adversely impact curb cuts are minimized during the the byway’s intrinsic qualities. The purpose of development of their planned or proposed these model standards would be to help local industrial areas. Entities involved in extending agencies explore alternatives that may be more utilities in Cambridge also should be encouraged appropriate to the setting. Such models would to apply the model standards to minimize the not interfere with local governance or home rule, number of curb cuts and traffic signals along the since they would have no binding force unless byway and examine site planning alternatives adopted by a municipality.The standards could for potentially impacted resources, including be based upon Flexible Design Standards Peacock Road and the Leatherwood Creek adopted by the Federal Highway (Cooks Run) U-Bridge. Administration and the American Association of IMPLEMENTATION STEPS: State Highway and Transportation Officials. Convene a task force to prepare the model The model roadway design standards should be roadway construction guidelines. This task incorporated into the National Road Design force should include traffic engineers,public Handbook (see “Local Land Use Policies” works administrators, planners, business above). Elements of the design standards could interests and byway advocates. Since the include: members of this task force will come from A requirement that resources identified in highly differing backgrounds and may the Corridor Management Plan can not be represent interests that conflict with each altered, moved or destroyed until all reasonable means of preserving them have THE MODEL ROADWAY DESIGN STANDARDS been exhausted; SHOULD AIM TO: An advisory comment provision or an Protect and provide buffers around additional level of review to be performed resources identified in the Corridor by the management entity; Management Plan that are affected by A requirement that all possible efforts be roadway projects; made to maintain the historic and/or Maintain the historic and/or current current alignment of the National Road, alignment of the National Road to the with as few additional curb cuts and as greatest extent possible; much use of side streets for access as possible; Preserve scenic views from the byway to the maximum extent possible by providing A requirement that historic sites be given siting guidelines for laying out roads; sufficient buffers around their perimeters and, and any necessary measures be taken to protect the resources; Provide a review or comment period for the management entity. Guidelines for siting buildings and laying out roads so that scenic views are preserved
141 OHIO NATIONAL ROAD SCENIC BYWAY
other,the chair of this committee should be carefully chosen. This person should have experience with and at least some understanding of as many of the different interests as possible, particularly of the byway advocates, public works and traffic engineers. Assign this task force the responsibility of preparing materials that will explain the guidelines and their purpose to the public and to roadway professionals. Distribute the guidelines to all byway agencies and encourage their comments and feedback.
PARTNERS/STAKEHOLDERS: Management entity REDUCING CONFLICTS WITH DAILY TRAFFIC One of the difficulties many natural, heritage, and cultural tourism sites face is their potential to have a negative impact on the areas to which they bring tourists. One of the potential conflicts is between local traffic and visiting motorists. Although most visiting motorists WMATA A public service brochure advising visitors to drive responsibly, they often drive slowly since Washington, D.C. to avoid riding Metro during they are unfamiliar with the area or simply are rush hours enjoying the experience. The fact that much of the byway is only two lanes wide,with less room and maintenance, some districts may lack for error than larger roads, makes such resources to be faithful to it and may benefit differences in road use of particular concern. from working with the management entity in this regard. OHIO DEPARTMENT OF TRANSPORTATION (ODOT) IMPLEMENTATION STEPS: The management entity should work with ODOT and local agencies to: Work with ODOT and local traffic engineering agencies to establish a baseline ACTION: set of data and regular survey process for Ensure that speed limit and directional signs are speed limit signs. evaluated every few years for appropriate PARTNERS/STAKEHOLDERS: locations and visibility. Local traffic engineering agencies, ODOT, RATIONALE: management entity
Regular and visible signs may help reduce ACTION: motorist conflicts and disorientation. Although ODOT has a regular program of sign evaluation Use National Road publications to convey to
142 ACTION PLAN
visitors times when sections of road may be congested or when leisurely driving may be difficult.
RATIONALE: Visiting drivers and local traffic may be in conflict with each other in certain locations such as downtown Columbus, especially during rush hour conditions or at other times of heavy local traffic. Since tourists generally have greater flexibility, encouraging these travelers to use congested sections of the byway during off-peak times will probably increase their satisfaction: with the experience. It will also lessen local byway users’frustration with the tourists.
IMPLEMENTATION STEPS: Work with ODOT and local planning and traffic engineering agencies to identify areas where traffic conflicts may be likely. ODOT Median wildflower plantings These may include urban areas, byway segments near major employers, and areas and beyond the reach of mowing equipment. prone to traffic congestion. Selective clearing or limbing of vegetation Identify times and days when congestion is within the right-of-way of the National Road likely. could open views or provide a glimpse of a view Include this information on byway tourist through thinned vegetation. materials, along with an encouragement to IMPLEMENTATION STEPS: avoid these areas during peak hours as a Identify areas where potentially significant matter of courtesy to local residents. views could be enhanced through selective PARTNERS/STAKEHOLDERS: clearing or where existing views are Management entity, local planning and traffic threatened by lack of regular vegetative engineering agencies maintenance. In partnership with local communities, VEGETATIVE MAINTENANCE work with ODOT and its their district ACTION: offices (on state-controlled sections of the Work with ODOT and local jurisdictions to road) and local jurisdictions (on locally- conduct selective clearing, limbing, and controlled sections of the road) to conduct maintenance within the right-of-way where selective clearing and limbing. significant views are obscured or threatened by In partnership with local communities, vegetation growth. work with ODOT and local jurisdictions to RATIONALE: adopt a set of vegetative maintenance standards and practices for the National Shrubs and trees often can be allowed to mature Road that will ensure regular maintenance when they occur at the peripheries of properties
143 OHIO NATIONAL ROAD SCENIC BYWAY
while protecting the overall health of roadside vegetation.
PARTNERS/STAKEHOLDERS: Local communities,ODOT,management entity LANDSCAPING/STREETSCAPING ENHANCEMENTS WITHIN THE RIGHT-OF-WAY
OHIO DEPARTMENT OF TRANSPORTATION (ODOT) The Management entity should:
ACTION: Encourage ODOT to plant wildflowers in medians along the National Road as part of their Wildflower Program.
RATIONALE: Beautification programs add color, variety and more diverse habitat to an otherwise ODOT Streetscaping in St. Clairsville monoculture grass right-of-way.A good example of a local initiative to undertake median features such as grass or wildflowers.Although enhancements is the “Color Columbus” effort, medians were not part of the original design of which is working with ODOT to plant the National Road, they may have been part of wildflowers in medians. ODOT already plants the design of some sections of U.S. 40, making wildflowers at over 200 locations throughout the them a historic feature of the roadway. state, so there is precedent for them to undertake similar projects along the National IMPLEMENTATION STEPS: Road. Conduct research at ODOT district offices and archives using c.1930 and 1950 maps to IMPLEMENTATION STEPS: determine where and when medians were Identify locations for beautification efforts. installed along U.S. 40. Communicate to Contact ODOT about starting a beauti- ODOT the locations where medians are fication effort along the National Road. historic roadway features.
PARTNERS/STAKEHOLDERS: Keep abreast of any road widening or Management entity,ODOT additional lane projects on the National Road that might mean the loss of a median ACTION: and participate in ODOT’s public process to Encourage ODOT to retain landscape medians provide comment. where they exist along the byway. PARTNERS/STAKEHOLDERS: Management entity,ODOT
RATIONALE: ACTION: Medians promote safety and beautify the road Contact local organizations about taking on by providing a barrier between opposing community appearance projects that will directions of traffic and incorporating natural enhance the byway corridor.
144 ACTION PLAN
REFER TO THE PRIORITY PROJECT SHEET AT THE BEGINNING OF CHAPTER 2 FOR MORE INFORMATION.
LOCAL PUBLIC WORKS AND COUNTY HIGHWAY AGENCIES Working with local public works and county highway agencies, the management entity should:
ACTION: HRG Encourage communities to undertake The National Road on the west side of Springfield, devoid of streetscape enhancement projects. streetscaping RATIONALE: Whitehall, where streetscaping already is in progress but may need additional Streetscape enhancements within the right-of- funding or other assistance way add visual interest, create a safer and more pleasant pedestrian environment, and engender Hilltop, where streetscaping could community identity along a continuous route. soften the view from the road and Possible streetscape enhancements include tree pedestrian amenities such as benches and flower planting, decorative pavers and and lighting, as well as medians that lighting fixtures, and street furniture in urban function as pedestrian “refuges,”would areas with“hard”streetscaping. enhance the safety and attractiveness of the byway corridor IMPLEMENTATION STEPS: Springfield, where additional Provide byway communities with streetscaping could build off information on the types of enhancements enhancements done in the vicinity of that can be funded through the Scenic the Heritage Center Byways program and other sources, as well as the requirements of these programs. Avoid or choose with care streetscape improvements within historic districts and Meet with interested byway communities to pike towns that would change the historic identify streetscape enhancement projects. character and special features of these Place particular emphasis on developing or areas.Recognize that every place should not continuing enhancements in: look the same. Bridgeport PARTNERS/STAKEHOLDERS: Morristown,where a grant proposal was Management entity,local communities submitted by the community for streetscaping and other enhancements Zanesville, where some streetscaping has already been done, but could be extended with additional funding Reynoldsburg, where streetscaping already done around Jackson Street could be extended
145 OHIO NATIONAL ROAD SCENIC BYWAY
STRATEGIES TO LINK THE BYWAY TO highways,and a traveler will be able to reach the THE REGION AND BEYOND byway from any of Ohio’s airports in two hours or less. As a result,the byway is well linked to the The byway journey will begin before visitors regional network of automobile transport. even set foot or tire onto the Ohio National ACTION: Road Scenic Byway. It starts with a first Incorporate a description of the existing exposure to the byway, which may be through regional transportation services in National publications or internet sites but also could be Road brochures, on the web page and in other through strategically placed signs or visitor information sources. information at intersections or attractions.Once the planning has been done and reservations RATIONALE: made, visitors must reach the byway, and how Travelers may consider the byway as a they get there will have a tremendous influence destination more readily if it is reached easily. on how much they enjoy their visit. The byway IMPLEMENTATION STEPS: experience is shaped for the duration of a visitor’s stay,so how they move around and take Develop transportation information that is in the sights, sounds, and attraction:s also will concise, clear, and has as many maps as impact their overall impression of the trip. possible. Providing the linkages that will ensure the Include general information and contact greatest accessibility,convenience and comfort information for Ohio’s airports and the for visitors will be a critical element of airlines serving them and regional contact attracting and retaining visitor interest in the information for some of the major car rental byway. agencies.
LINKING TO MAJOR TRANSPORTATION ROUTES PARTNERS/STAKEHOLDERS: Marketing the Ohio National Road Scenic Management entity Byway to tourists requires that visitors be able PROVIDING ADEQUATE PARKING to reach the byway easily from other cities and states. This section considers how regional Parking is an important issue in many transportation networks will affect tourists’ downtowns along the byway, and it becomes ability to reach the byway, whether they are particularly important for tourists since most coming from within the region or from a greater visitors will experience the byway by car. distance. Tourists need to be able to locate and easily access parking within walking distance of their In general,Ohio is well served by airlines and car destination. Such parking, however, does not rental agencies, but rail access to the byway is have to be adjacent to the destination – if the minimal. Ohio has major international airports destination is worthwhile and the surroundings in Cleveland and Cincinnati, and international are not intimidating, a walk will not impair a and regional airports serve several cities on or site’s visitation. Parking for tourists, however, near the byway, including Dayton and does need clear signage, good pedestrian Columbus. Each of these airports also provides linkages,and a safe appearance. access to a variety of major car rental agencies, and branches of most car rental agencies are Parking that is not clearly marked by easy to find in Ohio’s cities. Additionally,Ohio’s directional and identification signs, has broken largest cities are well connected by interstate pavement, or lacks lights and landscaping, will
146 ACTION PLAN
not be used by visitors,since they will either not ACTION: know it exists or assume that they should not be Develop a strategic parking improvement plan using it. However,communities need to be wary for each business district and/or area where of providing too much parking, particularly there is a concentration of byway resources. surface parking. Large parking lots in the heart of the business district reduce the number of RATIONALE: businesses that can attract visitors. A variety of issues must be accounted for in
ACTION: determining what parking improvements a community needs. Not only the number of Conduct a parking inventory in business spaces, but also their location, signage, districts on or near the byway and/or in management and restrictions, as well as locations where there is a concentration of convenient, safe and attractive pedestrian heritage resources, especially Bridgeport, St. linkages require attention. Clairsville, Cambridge, Zanesville, Columbus, and Springfield. IMPLEMENTATION STEPS: Identify goals for parking in districts. Goals RATIONALE: will vary,but may include: In order to gain a full understanding of a city’s parking needs with relation to byway resources, meeting the needs of downtown it is necessary to document how much and where populations whose parking needs are parking exists,how and when it is used,and how not being addressed (employees, much parking is needed. This is all part of a visitors,specific businesses,etc.) parking inventory, which is the first step that addressing “crunch” situations must be taken when considering how the identified in the parking survey parking needs of visitors can be accommodated. improving public awareness of the A parking inventory is also a necessary step availability of parking. toward developing a parking improvement plan. Draft policy and design options. Identify IMPLEMENTATION STEPS: preferred locations for additional parking, Inventory and map parking within and landscaping, lighting, and pedestrian adjacent to business districts. Identify linkages. Wherever possible, avoid lots that spaces that are for handicapped parking. face the street in historic commercial or Distinguish between metered or timed residential neighborhoods, and select spaces, spaces in private lots, other several small lots at strategic locations restricted spaces,and non-restricted spaces. rather than a single large lot on the periphery of the district.Retain or consider Conduct a survey of spaces to determine when and to what capacity they are used. on-street parking, particularly in areas where retail shops and restaurants are Analyze the location and availability of located. Hiring a consultant or seeking parking with respect to byway resources. assistance from Downtown Ohio, Inc. can PARTNERS/STAKEHOLDERS: help frame appropriate and innovative Local business district organizations,downtown solutions. revitalization agencies, local planning and Hold public discussions on alternatives with traffic engineering agencies,management entity district stakeholders. This can be done effectively through a steering committee,
147 OHIO NATIONAL ROAD SCENIC BYWAY
volunteer committees of existing PARTNERS/STAKEHOLDERS: organizations, focus groups, surveys, or Local municipalities,local business owners charrettes among others. PEDESTRIAN AND BICYCLE LINKAGES AND SAFETY Select activities for implementation and ENHANCEMENTS identify funding sources. ACTION: PARTNERS/STAKEHOLDERS: Address at the community level how visitors Local government and/or advocacy will be accommodated once they get out of the organizations,management entity car. ACTION: RATIONALE: Develop shared parking agreements among Visitor safety and convenience is essential to private owners whenever possible as part of the creating a positive visitor experience. Visitors parking plan. often enjoy walking from destination to RATIONALE: destination because they move at a more Most commercial districts have a significant leisurely pace and can experience a place more portion of their available off-street parking in fully on foot. As a result, providing for the privately owned lots. These lots are often only pedestrian is a key concern.Additionally,the less available to that business’s patrons, and use of often a visitor has to get in their car, drive and these lots may be prohibited when the business park,the less congestion and parking demand is is closed. Often, however, other nearby experienced. businesses have different hours of operation,and IMPLEMENTATION STEPS: could use the additional parking spaces of Each community should examine their businesses that are closed during those times. In pedestrian facilities with regard to safety these cases, the owner of the parking lot may be and accessibility in and around the able to strengthen relationships with other National Road and its attractions. businesses, and possibly gain a little additional income, by working out a shared parking Based upon these findings, communities agreement with other businesses. should consider the following action:s to help improve the pedestrian experience: IMPLEMENTATION STEPS: Undertake a comprehensive pedestrian Identify the privately-owned lots in a access design study at key attractions business district. or where there are visitor services to Examine the business that owns the lot and address any pedestrian safety issues or other surrounding businesses to determine linkages. if there are businesses that might benefit In urban areas where there are no from shared parking arrangements. sidewalks or sidewalks directly abut the Contact the lot’s owner and nearby roadway,move the sidewalk away from businesses about the possibilities for shared the curb and create a landscaped buffer parking. Use examples from other (grass strip, planters or street trees) communities with shared parking between the travel lanes and the arrangements to demonstrate the benefits sidewalk. for the lot owner and other businesses. In areas lacking the right-of-way to
148 ACTION PLAN HRG The Ohio River Scenic Route follows the Ohio River along Route 7, which intersects with the National Road in Bridgeport HRG Restrooms at the Blackhand Trail trailhead at Blackhand Gorge State completed.Providing parking at these areas will Nature Preserve enable byway visitors who are traveling along create a sidewalk separated by a the route by car to stop and get onto one of the landscaped buffer, alternative regional trails for some exercise and enjoyment pedestrian travel areas, such as paths, of the area’s natural beauty.
should be considered. IMPLEMENTATION STEPS: Consider the installation of lights, Work with the owners/maintainers of the creation of safety patrols or installation following properties to identify areas at or of call boxes in areas where safety is a near the juncture of the trails and the concern. byway where parking and/or comfort PARTNERS/STAKEHOLDERS: facilities might be located: Local communities Ohio to Erie Trail (City of Columbus);
ACTION: the Buckeye Trail (Buckeye Trail Association, Five Rivers MetroParks, Undertake a study to create a bikeway along the and Village of Old Washington); Ohio National Road Scenic Byway. Little Miami Scenic Trail/Buck Creek REFER TO THE PRIORITY PROJECT SHEET Trail (City of Springfield); AT THE BEGINNING OF CHAPTER 2 FOR MORE INFORMATION. North Miami Bikeway/Tadmor Trail(Five Rivers Metroparks); ACTION: Wolf Creek Rail Trail (Five Rivers Create parking areas with convenience facilities Metroparks) at trailheads or points where the National Road crosses trails. Forge partnerships with these groups, as well as local hiking and cycling groups, to RATIONALE: construct these facilities, ensuring that any Providing restrooms/showers, bicycle racks, historic features of the road and its water fountains, and vending machines at the surrounds are protected in the process. intersection of the National Road and regional Discuss options for maintenance of these trails will promote linkages between the byway facilities. Options might include and nonmotorized regional routes. It also will partnerships with local bicycle clubs or promote the concept of the byway as a hiking groups and maintenance agreements recreational destination, which will become with Five Rivers MetroParks or other especially important if/when the bikeway is owners.
149 OHIO NATIONAL ROAD SCENIC BYWAY
PARTNERS/STAKEHOLDERS: Local communities, local bicycle and hiking clubs, Five Rivers MetroParks and other trail owners,management entity LINKING TO OTHER HERITAGE AREAS AND ACTIVITIES
ACTION: Create visual and programmatic linkages to some of Ohio’s heritage areas and byways, including the Ohio River Scenic Route (Belmont County), Ohio Hill Country Heritage Area (Belmont,Guernsey,Muskingum Counties) and Miami and Erie Canal Corridor (Miami County).
RATIONALE: The demographic and interest profile of visitors to other heritage areas and byways will be similar to those anticipated along the Ohio National Road Scenic Byway, so linking all of these efforts will provide many cross- promotional and programmatic opportunities. Creating linkages with other heritage areas and byways also will help to put the significance of the National Road in context with that of surrounding areas and provide opportunities for joint exploration of shared themes. Visual linkages between the National Road and other heritage areas will serve to entice travelers in other areas to explore the National Road and vice versa,creating passive joint promotion.
IMPLEMENTATION STEPS: Incorporate programmatic linkages to the byways and heritage areas into marketing and interpretive materials. This could include hosting joint festivals and/or fundraising events, conducting special exhibits at visitor information centers,
150 ACTION PLAN
STRATEGIES TO FOSTER ECONOMIC DEVELOPMENT
One of the benefits that accrues to communities located on a scenic byway is greater economic development opportunities and revenue from tourists. This section of the Corridor Management Plan explores ways that the byway can enhance and be enhanced by the retention of local businesses and the growth of HRG new businesses that support or complement German Village in Columbus has a number of restaurants that reflect heritage tourism. the neighborhood’s ethnic traditions RETENTION AND GROWTH OF BUSINESSES in Columbus, Graeter’s Ice Cream in Bexley, THAT SUPPORT THE GOALS OF HERITAGE TOURISM Shuler’s Bakery in Springfield,Young’s Dairy in Mad River Township (Clark County), and ACTION: Mikesell’s Potato Chips in Dayton, as well as a Create events, publications, and marketing number of seasonal produce stands and farmer’s pieces geared toward the“heartland experience” markets, all of which are open to the public or to provide local merchants and service readily available in area stores. providers with alternative ways to market their The Ohio Department of Agriculture initiated products or services. the OHIO PROUD program in 1993 to promote REFER TO THE PRIORITY PROJECT SHEET foods and agricultural products that are at least AT THE BEGINNING OF CHAPTER 2 FOR 50 percent raised, grown or processed in Ohio. MORE INFORMATION. The green and black OHIO PROUD logo ACTION: identifies these products. Information about local produce and food products found along the Highlight in visitor information sources byway should dovetail with this program,as well businesses that provide a direct connection to as the directory of farmer’s markets put out by the seasonal bounty of the region and reflect the Department of Agriculture. some of its food traditions. IMPLEMENTATION STEPS: RATIONALE: Work with the Ohio Department of Highlighting local produce and food products Agriculture’s OHIO PROUD program, taps into the heritage tourist’s desire to local CVBs,and agricultural cooperatives to experience regional specialties and have a identify or develop visitor information connection to the locals in terms of where and sources targeted to the National Road in what they eat and the ethnic groups they which to include information about these represent. This initiative would support local businesses. businesses such as local farm markets, produce stands, restaurants and food producers. A few Information should include location, examples include Kirke’s Ice Cream in St. hours and seasons of operation, type of Clairsville, Clark’s Family Restaurant in business (market, farm stand, pick- Jacksontown, German Village shops and your-own) and products available restaurants in Columbus, Krema Nut Company Seek participation and/or funding from
151 OHIO NATIONAL ROAD SCENIC BYWAY
rural development organizations such as spaces in historic buildings given Ohio Rural Development Partnership upgrades to electrical wiring. (Reynoldsburg), the Ohio Department of Work with local communities to examine Agriculture, and the American Farmland infrastructure capacities and zoning Trust. regulations to ensure that these types of PARTNERS/STAKEHOLDERS: businesses can be accommodated in the Management entity, local CVBs, Ohio downtown and Main Street areas (see also Department of Agriculture, local farm bureaus “Revitalization Initiatives”) or farm cooperatives,American Farmland Trust PARTNERS/STAKEHOLDERS: ACTION: Management entity, local communities, Promote and encourage the development of economic development organizations such as businesses that support heritage tourism. the Appalachian Regional Commission, USDA Rural Business-Cooperative Service RATIONALE: Programs,Partnerships and Incentives The more byway businesses that support ACTION: heritage tourism the better the chances are that the traveler will have a unique heritage Encourage existing small businesses to make use experience. This also will help counteract the of the Ohio Department of Development’s predominance of“chain”visitor services that are (ODOD) small business development programs located along I-70 and oftentimes are the only and the resources of affiliates such as the visitor service options for travelers along the Central Ohio Small Business Development National Road. Attracting hi-tech and Center or area USDA Resource Conservation & professional businesses that can make use of Development (RC&D) offices. historic downtown buildings would help achieve RATIONALE: this by retaining the historic fabric of National Road communities. Most heritage-related businesses are comparatively small and could benefit from IMPLEMENTATION STEPS: some business planning resources and The management entity should work with assistance. ODOD’s small business development local communities and economic program, the Central Ohio Small Business development organizations to attract Development Center,and area RC&D offices can businesses that support heritage tourism. help with both technical assistance and Such businesses could include cottage financing for business planning. craft industries,bed and breakfasts and IMPLEMENTATION STEPS: inns, campgrounds, ice cream stands, Cosponsor with these organizations a local restaurants, recreational workshop on small business development equipment rental facilities, antiques programs and assistance for byway dealers and local artisans and businesses. craftsmen. Hi-tech businesses also could support heritage tourism because Identify local and state level contacts for of their flexible space requirements and small business development assistance to low-impact presence, particularly for which interested National Road start-ups that can make use of smaller communities can be referred.
152 ACTION PLAN Gabe Hays This St. Clairsville hotel was purchased by the city for reuse
PARTNERS/STAKEHOLDERS: Management entity
ACTION: Encourage public funding of prototype small business development projects to serve as examples.
RATIONALE: The public sector can set the example for private initiatives and spur further private development through prototype projects. For example, St. Clairsville has purchased a hotel in their downtown and is taking the initiative to seek a developer who will renovate and reuse it so as to benefit the town’s Main Street and the National Road. Funds from a town revolving loan fund were used to purchase the building. In this way, the town is acting as steward of its historic resources.
IMPLEMENTATION STEPS: Work with local communities and the private sector to identify potential prototype projects that will benefit both the community and the byway
PARTNERS/STAKEHOLDERS: Management entity, local communities, private sector
153 OHIO NATIONAL ROAD SCENIC BYWAY
TOURISM & VISITOR SERVICES
It is not enough for a byway simply to have beautiful scenery or abundant historic resources. For a byway to be successful and provide an enjoyable experience, it also must be able to accommodate the needs of its visitors and provide them with the information they require to plan and reach their destination and understand the significance of what it is they
are seeing. These objectives are accomplished HRG through visitor information sources, the Visitors will have a variety of ways to reach the byway and travel creation of rest stops and pull-offs, ample along it in comfort _ gateways and service nodes will provide them with all the basic visitor services interpretive displays and materials, and marketing and promotional information that VISITOR INFORMATION SOURCES helps attract visitors in the first place. ACTION: PROVIDING VISITOR SERVICES Publish and annually update a high-quality Developing “Gateways” to the Byway (design, “official” visitor guide and map that provides facilities,other enhancements) information about major attractions and lists The eastern and western “gateways” to the businesses,dining and lodging options. byway will need to be emphasized through the REFER TO THE PRIORITY PROJECT SHEET use of architectural features, signs, landscaping AT THE BEGINNING OF CHAPTER 2 FOR or other symbolic treatments so that people MORE INFORMATION. know when they have arrived at the National ACTION: Road in Ohio. In addition, these gateway areas should be able to provide visitors with Create an Ohio National Road Scenic Byway information about the byway through a visitor web site. or information center. REFER TO THE PRIORITY PROJECT SHEET
ACTION: AT THE BEGINNING OF CHAPTER 2 FOR MORE INFORMATION. Create an eastern gateway in Bridgeport that ACTION: will address design,parking,and linkages
REFER TO THE PRIORITY PROJECT SHEET Develop visitor information sources that AT THE BEGINNING OF CHAPTER 2 FOR address the language needs of the international MORE INFORMATION. visitor.
ACTION: REFER TO THE PRIORITY PROJECT SHEET AT THE BEGINNING OF CHAPTER 2 FOR Create a western gateway in Preble County that MORE INFORMATION. will signify arrival at the Ohio National Road ACTION: Scenic Byway to visitors.
REFER TO THE PRIORITY PROJECT SHEET Work with area businesses and attractions to AT THE BEGINNING OF CHAPTER 2 FOR stock National Road publications. MORE INFORMATION.
154 ACTION PLAN
businesses and attractions that would be most likely to stock publications. Contact businesses and attractions about stocking publications.
PARTNERS/STAKEHOLDERS: Management entity,local CVBs, local businesses and attractions
ACTION: Develop a National Road Travel Itinerary for the National Register Travel Itineraries program.
RATIONALE: The National Register web site (http://www.cr.nps.gov/nr/travel) provides information about and travel itineraries for 18 locations across the country,with five more in development for 2001. These itineraries highlight National Register historic districts and properties and provide general historic information, information about specific sites, maps, and links to visitor services to help tourists plan their trip. The Ohio Historic Preservation Office (OHPO) already is in the process of developing a National Register travel itinerary for the National Road.This effort will provide another avenue for visitors to learn
Tourism Council of Frederick County Tourism about the Ohio National Road’s National A calendar of events for the fall and winter months in Frederick Register resources and will increase awareness County, Maryland of the Ohio National Road on a national level.
RATIONALE: IMPLEMENTATION STEPS: The more opportunities there are for increasing Work with OHPO to submit the itinerary exposure for the National Road, the better. proposal,sample packet and final package Publications can be made available in the places Find instructions and guidelines for where visitors will be most likely to see them preparing the National Register Travel and purchase them or pick them up,such as area Itinerary on the National Register web site businesses, local and regional attractions, and www.cr.nps.gov/nr/travel/propose-trav.htm local welcome centers. Stocking publications at (also see Appendix B) these sites also will emphasize the business or attractions connection to the National Road. PARTNERS/STAKEHOLDERS:
IMPLEMENTATION STEPS: Management entity,OHPO Work with local CVBs to identify those
155 OHIO NATIONAL ROAD SCENIC BYWAY
ACTION: by the management entity to ensure quality. Develop a calendar of events that is maintained Publications developed outside the auspices of on a regular basis. the byway management entity should maintain a consistent visual element that ties them to RATIONALE: “official” publications or other efforts. This A calendar of events both presents the visitor could be in the form of a logo or graphic element with a variety of options for entertainment and that appears on each item. The management education,and provides local communities with entity could require that they review and an additional audience for their events.The Ohio approve anything that would bear the logo of National Road Scenic Byway calendar of events the byway (see Interpretation Quality Control should be developed in conjunction with the section below). calendar of events used on the web site. It could IMPLEMENTATION STEPS: be made available at visitor centers and kiosks where print material about the byway is Consult with key organizations that might available.The calendar of events should be used develop ancillary National Road in conjunction with but be separate from the publications, and develop guidelines that visitor’s guide so that it can be updated would include an approval process for when seasonally. and how the logo and specifications could be used. IMPLEMENTATION STEPS: Distribute guidelines to key organizations Produce a print version of the calendar of and keep them on record with the events organized by region,themes,or other management entity to refer to as needed. categories of interest as developed using community suggestions for events. PARTNERS/STAKEHOLDERS: Reproduce on the web site. Management entity,key organizations ACTION: Include a brief introduction to the Ohio National Road Scenic Byway and a map. Develop visitor feedback mechanisms to track Update on a seasonal basis. visitors’ impressions of the byway and their suggestions for improving it. PARTNERS/STAKEHOLDERS: RATIONALE: Management entity,local communities,CVBs Visitors can provide invaluable feedback to the ACTION: management entity on how they perceive the Develop guidelines for local National Road byway. By questioning visitors about their visitor service publications that are produced by experience, the management entity could gain outside organizations so there is a unified logo valuable information on the quality and or association with the National Road. usefulness of their publications, the hospitality
RATIONALE: of area service providers, the quality of byway attractions, and the demographic profile of A number of attractions or local organizations byway visitors. This information then can be may want to highlight their connection with the factored into the priorities and projects for the National Road and/or develop publications management entity to undertake in the future. relating to it. This will be a good cross- promotional opportunity for them and the IMPLEMENTATION STEPS: byway,but some guidelines should be developed Contact the Ohio Division of Travel and
156 ACTION PLAN
Tourism’s Research Office and/or area colleges and universities for assistance in developing, conducting, and tabulating a survey for the byway (see Appendix B for sample surveys developed by the Division of Travel and Tourism). Surveys could take the form of personal interviews, mail surveys, “tag and recapture” surveys, telephone surveys or mail-in response cards, depending upon the HRG venue in which the survey is conducted An information kiosk on the Upper Delaware Scenic Byway in New Identify key byway-related events or York attractions at which personal interview community events listings. They are small and surveys could be conducted. relatively unobtrusive but would give many of Track survey results annually and compare the small pike towns the opportunity to them to analyze visitor trends. Use this showcase their own National Road history, information to determine if projects related which might get lost in some of the byway to enhancing the overall visitor experience material that examines the whole length of the need to be given higher or lower priority. road.
PARTNERS/STAKEHOLDERS: IMPLEMENTATION STEPS: Management entity,Ohio Division of Travel and Communities that wish to construct a kiosk Tourism, byway attractions, area colleges and or other type of visitor information site, universities should identify potential locations and coordinate with the management entity to VISITOR CENTERS AND REST STOPS minimize duplication.For example,a former ACTION: truck stop in Arlington (MOT-1935-12 in Identify locations for and establish satellite the Ohio Historic Inventory) could be used byway visitor centers at the Heritage Center of as a satellite information center in Clark County, the National Road/Zane Grey Montgomery County. Museum,and in Columbus. Develop a standard kiosk design that REFER TO THE PRIORITY PROJECT SHEET includes a logo, design elements, and AT THE BEGINNING OF CHAPTER 2 FOR landscape features that can be adapted to MORE INFORMATION. individual communities but be visually consistent with other byway kiosks. ACTION: Consider establishing a matching grant or Develop a network of satellite information revolving loan fund for communities to use kiosks that could be located in small for the construction of such facilities. communities,museums or visitor bureau offices. Communities will be responsible for RATIONALE: maintaining the sites, but the management Information kiosks can provide visitors with entity should establish a regular schedule very localized information, such as walking for inspection to ensure that the tours, local restaurant and shop listings, and
157 OHIO NATIONAL ROAD SCENIC BYWAY
information being distributed is compatible and rest stops. Key locations to investigate with the byway and updated, and that the should be: facilities are being maintained.This will be all of the rest stops and tourist particularly important for kiosks,which can information centers on I-70 (east of be subject to graffiti and proliferation of Morristown, Old Washington, Hebron, leaflets if not closely monitored. Summerford,east of western state line) Indicate on byway maps where these I-75 near Monroe and in Piqua satellite information areas are located and the incorporate into the kiosk design a map I-71 east of Lebanon, Jeffersonville, showing the location along the byway. and west of Sunbury I-77 near Dover,south of Byesville. PARTNERS/STAKEHOLDERS: Local communities,management entity
ACTION: Investigate with ODOT the potential for creating access from the National Road to the rest area on I-70 just east of Old Washington.
REFER TO THE PRIORITY PROJECT SHEET AT THE BEGINNING OF CHAPTER 2 FOR MORE INFORMATION.
ACTION: HRG
Coordinate with ODOT and ODOD’s Division of Proposed and existing waysides and park facilities provide visitors Travel and Tourism to stock publications at with plenty of opportunities to take a break from the road airports, Interstate welcome centers and rest stops. Contact ODOD’s Division of Travel and
RATIONALE: Tourism to inquire about stocking publications at airport information centers. Many out-of-state visitors will likely reach the byway via an airport and/or interstate if they PARTNERS/STAKEHOLDERS: are not traveling the entire National Road.Thus, Management entity,ODOT,ODOD airports and Interstate welcome centers and SCENIC AND INTERPRETIVE PULL-OFFS rest stops become critical points at which to intercept potential visitors. Stocking byway ACTION: publications at places such as these,where many Explore the development of scenic pull-offs at people stop to get travel information,may entice significant views so that visitors can safely view visitors to travel for a short time on the byway the scenery, take photographs, or read or to consider returning to Ohio to travel on the information. National Road. REFER TO THE PRIORITY PROJECT SHEET IMPLEMENTATION STEPS: AT THE BEGINNING OF CHAPTER 2 FOR Contact ODOT’s Ohio Travel Information MORE INFORMATION. Centers (614-728-5078) to stock ACTION: publications at Interstate welcome centers Create interpretive waysides that interpret
158 ACTION PLAN
INTERPRETIVE WAYSIDE LOCATIONS AND TOPICS: Scenic/historic communities The various generations of roads Strip mining’s effects on the landscape Tavern and road remnant west of Bridgeville Gray & Pape National Road Accident Memorial A vintage 1920’s restaurant east of Zanesville Eagle Nest Hill Monument between the services that exist and because the existing restaurants are predominantly chains significant resources within the National Road or fast-food establishments. Ohio is below the corridor. norm for the number of unique food establishments and above the norm for the REFER TO THE PRIORITY PROJECT SHEET number of fast-food restaurants.There also is a AT THE BEGINNING OF CHAPTER 2 FOR need to provide more diversity in lodging MORE INFORMATION. accommodations. Existing options tend to be franchise chain motels and hotels clustered around the interstate interchanges.
IMPLEMENTATION STEPS: Work with communities to encourage the establishment of additional local restaurants and overnight accommodations along the byway.Many of the cities along the byway,especially,St. Clairsville, Cambridge, Ron Zimmerman A wayside exhibit at Turnagain Arm, Alaska Zanesville, Columbus and Springfield, have historic buildings that either once were or could be converted into hotels. There is TRAVELER SERVICES (GAS, FOOD, LODGING) ample opportunity to convert homes and former taverns in some of the pike towns ACTION: into bed and breakfast establishments. Work with local communities and economic There is also the potential to restore and development agencies to attract traveler service update to modern tourist expectations some businesses that support heritage tourism, of the historic National Road motels and especially local restaurants and overnight tourist cabin camps. accommodations. Focus efforts on the development of gas, RATIONALE: food and lodging between West Jefferson In general, there is a need for more restaurants and Springfield, and on lodging near the along the byway, both because of the distance Indiana line.
159 OHIO NATIONAL ROAD SCENIC BYWAY
PARTNERS/STAKEHOLDERS: THEMES AND INTERPRETIVE TECHNIQUES Local communities, ODOD, chambers of Interpretive themes help define the most commerce,management entity,private sector significant features of a place and the stories Because traveler services are businesses,most of that illustrate their significance. Themes give the recommendations related to enhancing historians, interpreters, tour operators, visitor these services are contained in the section service providers,and local communities a locus “Strategies to Foster Economic Development.” around which to build detailed interpretive programs that tell the many stories of the INTERPRETING THE OHIO NATIONAL ROAD byway. ACTION: The suggested interpretive topics and actions Undertake an Interpretive Plan for the Ohio shown in Table 2 all relate back to and expand National Road Scenic Byway. upon the themes below.
RATIONALE: THEMES
This Corridor Management Plan outlines THE 19TH-CENTURY NATIONAL ROAD EXPERIENCE interpretive themes for the Ohio National Road The 19th-century National Road was an Scenic Byway and recommends ways in which experiment in transportation technology. these themes can be brought to life through Whenever possible, the road followed the routes interpretation at individual sites and of previous traces and military routes,yet it was interpretive material that visitors can read, a far more sophisticated system than the earlier interact with and take home with them. routes, designed to carry more traffic, heavier Although these recommendations are well- loads,and to function in all kinds of weather.The developed, a more detailed Interpretive Plan National Road opened the Ohio countryside for that builds off of this CMP and coordinates with settlement and brought to this land new faces, the plans being done for Indiana and Illinois new towns, and new businesses and industries (and any future plans for other states) would that both reflected past traditions and revealed provide a complete approach to telling the story the future of our nation. of the National Road in Ohio. CONSTRUCTION OF THE ROAD IMPLEMENTATION STEPS: The National Road in Ohio picked up where Undertake an Interpretive Plan for the it had left off in West Virginia, using old Ohio National Road Scenic Byway that Indian trails and Zane’s Trace as rough further defines ways to connect the visitor guides to etch the nation’s first federally audience with the story of the National funded infrastructure project into the Ohio Road. countryside. Technology was changing Include detailed studies of interpretive sites rapidly during this time, and the National recommended here as well as design details Road in Ohio is a time capsule of many for panels, kiosks, and interpretive waysides 19th-century road building technologies and prototypes for printed material. and practices, including the McAdam
PARTNERS/STAKEHOLDERS: paving technique, the S-bridge, and the installation of mile markers indicating Management entity distances to cities along the road.
160 ACTION PLAN
equipment and other war-related traffic.
THE INFLUENCE OF OTHER TRANSPORTATION TECHNOLOGIES The 19th century was a dramatic time for transportation innovation, which kept pace with the growing country’s desires for westward expansion. While the National Road was at the forefront of road building Ohio Historic Preservation Office technology in the first part of the 19th Early travelers on the National Road traveled by a variety of means, century, its communities and surrounding including stagecoach, Conestoga wagon, and on foot landscape continued to be shaped by LIFE ALONG THE NATIONAL ROAD:PIKE TOWNS, subsequent generations of transportation as RURAL LIFE AND CITIES well.Canals and railroads opened up greater Once established,the National Road in Ohio traveled through a diverse landscape that THEMES included pike towns that had grown up to The 19th-Century National Road Experience serve the National Road traveler, a rural Construction of the Road landscape of farms, woodlands and small rural communities, and large cities Life Along the National Road: Pike Towns, established before the road ever came Rural Life and Cities through. Buildings in the communities The National Road in National Crisis reflected the burgeoning business of the pike, including taverns, inns and residences. The 20th-Century National Road Experience New arrivals passed through and settled in Paving the National Road and the the National Road communities, bringing Construction of U.S. 40 with them traditions and ambitions that Auto-Touring on the National Road and reflected their homes back east or across the the Building Types that Served the ocean. Tourists
THE NATIONAL ROAD IN NATIONAL CRISIS The Rise of the Interstate System and Its Lasting Effects on the National Road Ohio played a pivotal role in supporting anti-slavery activity and the Union army Physical Geography Along the National Road during the Civil War. Religious groups such Glaciation and the Landscape as the Quakers and Reformed Natural Landmarks Along the National Presbyterians actively supported the work Road of the Underground Railroad and the anti- slavery movement.Ohio’s Union sympathies The Heartland Experience and proximity to slave-owning states made Arts and Crafts it a route to freedom for slaves. Ohio also was the target of Confederate raids. During Central Ohio Food Traditions the Civil War, the National Road became a Community Celebrations major route for transporting military
161 OHIO NATIONAL ROAD SCENIC BYWAY
markets and spurred population growth and city-building at points where these routes intersected.
THE 20TH-CENTURY NATIONAL ROAD EXPERIENCE After a period of decline in the late 19th century during which the National Road fell into disrepair, interest was renewed in the road around the turn of the century.This was due in part to a nationwide effort to improve roads, which had its roots in an enthusiastic group of Gray & Pape Early auto-tourists camped next to their cars until cabin camps and cyclists, the need for improved overland trade motels developed to serve them and defense routes, and the increasing popularity of the automobile. Brick, concrete relegating parts of the old National Road to and asphalt paving types were used to provide a a disused back road. more even and durable road surface. Gas AUTO-TOURING ON THE NATIONAL ROAD AND THE stations, cabin camps, motels and restaurants BUILDING TYPES THAT SERVED THE TOURISTS sprouted up to serve the auto-tourist,and small pike towns were bypassed by the increasing calls With the arrival of roads that were fast,safe for wider and faster routes that were answered and comfortable to travel on, and the by U.S.40 and I-70. increasing affordability of automobiles, more and more Americans “hit the road”to PAVING THE NATIONAL ROAD AND THE explore the country.This new market gave CONTRUCTION OF U. S. 4 0 rise to a variety of local “mom and pop” Farmers and bicycle enthusiasts who had restaurants and diners, overnight lodging been demanding better roads since the facilities such as tourist homes, cabin 1880s won a hard-earned victory when the camps,and motels,and automobile-oriented Office of Road Inquiry was formed in 1893 services such as gas pumps,gas stations and under the U.S. Department of Agriculture, service stations. Auto-touring and the making improvements to roadway travel a services it begot became enduring images of national priority. The National Road was the American open road and the age of the the subject of several experimental and automobile. state-of-the-art paving techniques, including concrete around 1912 and brick in THE RISE OF THE INTERSTATE SYSTEM AND ITS 1918, which was employed to facilitate the LASTING EFFECTS ON THE NATIONAL ROAD shipping of military supplies. In the early The passage of the Federal-Aid Highway 1930s, the desire to further improve Act in 1956 created the Eisenhower roadway travel by reducing congestion and Interstate System and brought great improving safety meant that the new U.S. change to the National Road.Conceived as a Route 40 would bypass many pike towns way to ensure quick evacuation and and straighten numerous sharp curves. In military transport in the event of attack, many places, U.S. Route 40 followed the the interstates also brought about rapid same alignment of the National Road but in movement of travelers from one point to other instances it paralleled it, effectively another, a homogenization of roadside
162 ACTION PLAN
scenery and services and the bypassing of is significant to today’s travelers as well.Several not only the National Road but U.S. 40 as natural features of state and national well.Today,U.S. 40, along with some of the importance line the corridor and provide relict portions of the National Road, opportunities to experience a cross-section of provides a local alternative to high-speed central Ohio’s physiographic history. interstate travel and offers a glimpse into GLACIATION AND THE LANDSCAPE some of the sights and experiences that greeted travelers before the interstate Two million years ago, a cooling trend highways arrived. pushed northern glaciers into what are now parts of the northern United States,
PHYSICAL GEOGRAPHY ALONG THE NATIONAL ROAD including northern and western Ohio. Glaciers reached into Ohio at least two more Physical geography had far-reaching times after that,most recently about 14,000 implications on the way in which the National years ago. These glacial events left behind Road was constructed through Ohio and the the hilly formations of rock and soil called lives and livelihoods of those who lived along it. kames and moraines as well as deep, rich The flat to gently rolling landscape west of soils on flat plains. From Jacksontown west Muskingum County is the result of glacial forces along the National Road, the effects of that scoured the land, making construction of glaciation can be seen in the flat to gently the National Road here comparatively easy.By rolling topography, the predominance of contrast, the rocky and hilly eastern portion of agriculture and the arrow-straight the National Road corridor was untouched by alignment of the National Road. In glaciers and here the course of the road is contrast, the National Road in the eastern inextricably linked to topographic features.The portion of Ohio is serpentine – winding its geologic history of the National Road landscape way around hills and through valleys – and offers panoramic views from atop ridges. Mineral deposits in the hills have made major industries of sand and gravel extraction: and coal mining. Rural land is a patchwork of small farm fields and forests situated amongst rolling to steep terrain – a stark contrast to the flat lands of the plains to the west.
NATURAL LANDMARKS ALONG THE NATIONAL ROAD The many state and local parks within the National Road corridor act as stewards of some of the state’s most unique and precious natural features. From old-growth
HRG forests to the only floating cranberry bog in The transition from an unglaciated to a glaciated landscape occurs in the world to swamp forests reminiscent of Licking County, where gently rolling hills give way to flatter terrain prehistoric days, state and national natural and the National Road stretches far into the distance landmarks reveal the complexity and
163 OHIO NATIONAL ROAD SCENIC BYWAY
wonder of the state’s diverse natural well as carry farm and household goods, history.The beauty and wildness of central were made from trees found in the abundant Ohio’s waterways can be experienced at hardwood forests of eastern Central Ohio. several rivers designated State and National The glassmaking industry also has taken Wild & Scenic or Recreational Rivers. advantage of natural resources in east Central Ohio, and the results can be seen in THE HEARTLAND EXPERIENCE the highly collectible pieces produced by Heisey Glass and Cambridge Glass.
FOOD TRADITIONS ALONG THE NATIONAL ROAD Despite being the birthplace of Wendy's,one of the country's largest fast-food chains,the bounty of fresh,regional farm products and the culinary traditions and innovations of central Ohioans are evident all along the byway.Rich agricultural lands have yielded a region noted for its tomatoes, corn, and HRG pork, all of which are celebrated at seasonal The Muskingum River valley’s rich clay deposits spawned a highly successful ceramics industry that is still a regional attraction today festivals in byway communities. Waves of immigrants who built and traveled along Fourth of July parades down Main Street and the National Road have left their culinary the whirl of the ferris wheel at county mark, most notably in the restaurants and fairs...driving down a two-lane road between breweries of German Village in Columbus. walls of green cornstalks rustling in the breeze Many of the treats produced by local ice and stopping at a roadside stand for ripe cream makers, bakeries, family restaurants, tomatoes...a big slice of homemade pie after a potato chip makers and nut roasters can home-style meal...shopping for locally made only be found regionally,but the tourist who pottery and collectible glassware.These are all partakes while visiting will leave with a indelible images of the heartland - the land of taste of the byway's rich food traditions and small town America, wholesome values and creative innovations. hearty food - and they can be found from east to west on the National Road. COMMUNITY CELEBRATIONS ARTS AND CRAFTS A community's celebrations put its pride, The natural features found in Central Ohio heritage and enthusiasm on display. have made it a haven for arts and crafts National festivities, such as Fourth of July industries,especially in the eastern portion. parades and Memorial Day services, are Rich clay deposits in the Muskingum River given local touches in Main Street parades valley resulted in the exceptional work of and fireworks. Local festivals highlight a world-famous pottery companies such as community's uniqueness and are a perfect Roseville,Weller, McCoy,Shawnee and Hull, opportunity to share with outsiders the and the modern pottery of Fioriware and things that make each locale special. Corn Ohio Pottery.Wooden baskets, which were festivals, pork festivals, tomato festivals, ox used to transport unfired pottery to kilns as roasts, county fairs, and arts festivals
164 ACTION PLAN
showcase the traditions and celebrations of Central Ohio.
INTERPRETIVE TECHNIQUES
ACTION: Explore ways to incorporate the interpretive topics and actions shown in Table 2 into National Road publications, programs, and
interpretive materials. HRG
RATIONALE: An interpretive panel at Skamania Lodge in the Columbia River Gorge National Scenic Area The interpretive topics and actions expand upon the themes above.They are stories that can become personally involved in aspects be told at individual sites which help define the of interpretation such as reenactment history and culture of a specific place while festivals, public archaeological digs, putting it in the context of the entire Ohio structures or play equipment, and oral National Road. history projects IMPLEMENTATION STEPS: Living History – Live productions that Use the following interpretive techniques to can convey themes and stories through present the stories of the National Road costumed reenactors and identified in Table 2 to the visitor. The demonstrations of events,techniques or interpretive techniques most appropriate to lifestyles each story are identified in the table: Audio/Video – Interpretive media that Panel – A fixed interpretive display that includes audiotapes, videotapes, digital conveys information through words, and audio players (audio tour photos and illustrations mounted on a equipment), films, CD-ROMs, DVDs, flat surface and web sites. These media can be designed for use together or separately. Exhibit – A large-scale display of information and artifacts that conveys For instance, interactive CD-ROMs or a theme through the use of many DVDs can link into web sites, audio interpretive techniques, which could tapes and CDs can be used in cars or include panels, objects, video and audio personal listening devices such as presentations and could be Walkmans or Discmans, and accompanied by brochures and/or videocassettes can be viewed both at books home or in the car Trail – A dedicated walking or cycling Brochure – A pamphlet or booklet that provides interpretive information path that provides access to through words, photographs and interpretive sites keyed to a map illustrations and can be taken or PARTNERS/STAKEHOLDERS: purchased by visitors Management entity, local historical societies, Interactive Interpretation – “Hands OHS, local agencies and organizations involved on” learning that allows visitors to in interpretation
165 166 OHIO NATIONAL ROADSCENICBYWAY
Ohio National Road Scenic Byway Table 2: Interpretive Techniques for Byway Topics and Specific Sites INTERPRETATION TOPICS/ACTIONS Interpretive Technique P anel Bro chure Byway-wide Interpretation Topics Ex hibit The history of the various roads at X In terac intersections where the National Road, tive Interp reta Li Route 40 and I-70 are all visible tion ving H A Cultural behaviors enacted by travelers X istor udio/ y Video and those who lived and worked along the Trail road. For example, inn-keepers tended to pave their forecourts and yards in flagstone to keep down the dust and dirt. Information such as this could easily be incorporated into a signboard with a flagstone pad. “Archaeology of the National Road Scenic XX Byway” exhibit in conjunction with OHS
Interpretative panels at scenic overlooks X and waysides that show where old routes used to go and provide information on changes to the route since the original construction of the National Road Geological and topographical differences XX XX along the Byway Various ethnic groups that traversed the XX XX National Road and/or lived and worked near it (i.e., Irish that built the railroad and canals) Underground Railroad sites and activities, XX X X done in conjunction with Friends of Freedom, Underground Millennium Trails, and/or Underground Railroad Museum ACTION PLAN
l i
a r
T
o
e
d i
V /
o i
d
u
A
y g r
n o i t
v s i i
L H e u q i n n
h o e
c i v t
e i a t
T t
c e e a r r v p i e
t r t
e e n t r I
n p I r e t n I
t i
b i
h XX
x
E
e r
u
h XXXXX XX X X X X c
o r
B Ohio National Road Scenic Byway
l
e
n XXXXXX XX XX X XXXX X
a
P s e S t i N S
O
” I c T i f Table 2: Interpretive Techniques for Byway Topics and Specific Sites i C c A / e ribbon “ S p S C
I t P a
O s T n
o N i t O I c T A
A n ” T o i E t R a t P motel e “ R r p E r century auto-touring icons: tourist T e th t N I n park or greenway Develop interpretive exhibits at the Blaine Hill Bridge Develop interpretive material about the Blaine mine and mining camps; could be incorporated into interpretation at Blaine Hill Bridge Create an interpretive walking trail near the remnant sections of Zane's Trace along Wheeling Creek in Belmont County, possibly as part of a riverfront Vernacular architecture and building traditions Oral history/personal stories from along the Road The influence of agriculture on community life and the landscape I cabin camps, early gas stations and the classic Artistry and history of the Mail Pouch Barns, several of which are located along the National Road Diversity and consistency among pike towns History and diversity of mile markers; a descriptive brochure also could double as a map/orientation piece for visitors 20
167 168 OHIO NATIONAL ROADSCENICBYWAY Ohio National Road Scenic Byway Table 2: Interpretive Techniques for Byway Topics and Specific Sites INTERPRETATION TOPICS/ACTIONS Interpretive Technique P anel Bro chure Develop a walking tour of Morristown XXEx X X hibit based upon the local plaque program In terac there tive Interp reta Li Develop interpretive exhibits and other XX Xtion ving X material about the influence of strip Histo Audio ry /Vide mining on the landscape and regional o Trail economy Develop interpretive information and/or a XX X self-guided walking tour for the National Register-listed Peacock Road, an example of a brick-paved segment of the National Road Morgan’s Raid in Old Washington; three X Confederates buried in the village cemetery; tie into interpretive signage being developed for the entire 29 county raid in Ohio and similar signage in Indiana, Kentucky and Tennessee Develop walking and driving tours or other XXX interpretive materials that highlight the many National Register historic properties and districts in Zanesville, many of which are close to but removed from the byway route and easily could be overlooked; the McIntire Historic District in particular would be well-suited to a walking tour ACTION PLAN
l i
a r
T
o
e
d i
V /
o i
d
u
A
y g r
n o i t
v s i i
L H e u q i n n
h o e
c i v t
e i a t
T t
c e e a r r v p i e
t r t
e e n t r I
n p I r e t n I
t i
b i
h
x
E
e r
u
h XXX c
o r
B Ohio National Road Scenic Byway
l
e
n X XX XX X XX XXX X X XX
a
P S N O I T Table 2: Interpretive Techniques for Byway Topics and Specific Sites C A / S Miami & Erie C I – s history; site ’ P O T
N O I T A T E R intersection of National Road, P – R E T N I Enhance interpretive information at or about the many monuments along road, including: the National Road Accident Memorial; Eagle Nest Hill Monument; and Madonna of the Trail Statue Improve the interpretive display at Salt Fork S-Bridge Develop a loop tour of glass, basket and pottery companies on the eastern byway Provide interpretive information about Brownsville and its original town square Interpret multi-modal hubs such as: Hebron Ohio & Erie Canal, and Electric interurban rail line; Tadmor Install an interpretive sign at the Licking River Feeder Canal in Kirkersville (Licking Co.) Enhance interpretation at the Y-Bridge overlook in Zanesville; the site provides an excellent view of the entire city as well as the bridge and is a perfect opportunity for interpretation of the city needs better directional signage Canal, Dayton & Michigan Railroad and National Road all intersected here Provide interpretive information about the Spring Box located west of Zanesville near the Headley Inn (east of 7275 U.S. 40)
169 170 OHIO NATIONAL ROADSCENICBYWAY Ohio National Road Scenic Byway Table 2: Interpretive Techniques for Byway Topics and Specific Sites INTERPRETATION TOPICS/ACTIONS Interpretive Technique P anel Bro chure Develop National Road-related walking XXEx X X XX hibit tours or other interpretive materials for In terac historic sites and districts in Columbus to tive Interp coordinate with those that already exist reta Li tion ving Hist Aud ory io/Vid Develop interpretive material describing XX X eo Trail the settlement of Hilltop in Columbus through successive waves of immigration Develop interpretive information about XX X some of the more significant cemeteries along the byway, including: Camp Chase Cemetery in Columbus, where hundreds of Confederate prisoners of war are buried; Columbia Cemetery in Springfield, where the bodies of two Revolutionary War soldiers are buried; Arlington Cemetery and Parish Cemetery, where a surprisingly large number of people are buried in a small town
Develop interpretive displays that trace XX X X the influence of the Ohio Electric interurban rail line; consider possible opportunities for recreating the travel experience through living history demonstrations or small-scale restoration of part of the line; good remains can be found in the vicinity of Summerford and Lafayette ACTION PLAN
l i
a r
T
o
e
d i
V / X o i
d
u
A
y g r
n o i t
v s i i
L H e u q i n n
h o e
c i v t
e i a t
T t
c e e a r r v p i e
t r t
e e n t r I
n p I r e t n I
t i
b i
h
x
E
e r
u
h XXX c
o r
B Ohio National Road Scenic Byway
l
e
n XX X X X X X XX X XXXX XX X
a
P S N O I T s first ’ Table 2: Interpretive Techniques for Byway Topics and Specific Sites C A / S C I P O T
N site of the area O I – T A T E R P R E T N I settlement in 1799 Identify and interpret the Kenton Stockade site in Springfield Provide interpretation about the Dayton cut-off; could be used to direct people into some of the Dayton attractions then draw them back out to the National Road Work with the DAR to enhance interpretation at the Pennsylvania House Museum through living history demonstrations, publications, and/or interpretive signage Interpret the influence and legacy of publishing industry in Springfield; develop interpretive walking tours of the downtown centered around this theme; work with the Clark County Historical Society to put on an exhibition of graphic art from the magazines Develop walking tours of historic districts in Springfield Improve access to and interpretation at Tadmor (an interpretive trail already exists but it is not well-maintained) Develop interpretive material on the history of Euphemia and its connection to Lewisburg; could include a walking tour of both
171 OHIO NATIONAL ROAD SCENIC BYWAY
AUDIENCE APPROACH PARTNERS/STAKEHOLDERS: The interpretation of the National Road is very Management entity, local and state school important for the creation of a preservation systems,OHS ethic among those people who live along the ACTION: road as well as to the tourist enjoying its Coordinate and enhance community history historic, archaeological, natural, scenic, cultural, programs which result in widely available public and recreational qualities. The following section products, such as slide presentations, oral has been divided into the local and visitor histories, exhibits, surveys, and plans, useful to audience since the interpretation approach community planning and preservation. differs for each. RATIONALE: LOCAL AUDIENCE “Why is that considered historic?”is a common ACTION: question skeptically put to preservationists. The Develop local history curricula, resources, web education and public relations processes for the packages, and links which will help all school National Road should help citizens understand systems introduce the National Road's history a property's significance and the decisions they to students while continuing to meet the state's make that affect its preservation. The public Learning Outcomes for the Proficiency Tests. perception of some resources as eyesores rather RATIONALE: than important landmarks can be reversed if The most effective way of reaching children is citizens understand the benefits of preserving through primary and secondary schools. them. Making presentations and providing Tailored educational materials that use local exhibits in public places are some of the ways resources to teach subject matter required by that the public can be educated about the need the state often is useful to teachers and also for preservation. introduces the importance of preservation to IMPLEMENTATION STEPS: students. Partner with Ohio Historic Preservation IMPLEMENTATION STEPS: Office,the Ohio Historical Society,and local Develop classroom materials through historical societies to assist local careful collaboration with educators, local communities in educating citizens and historical societies, history museums, elected officials about the importance of the libraries,and statewide organizations. historic National Road. A video or slide presentation is one way to engage the adult Assess what materials already are public in the history of the National Road, available including “Another Place its current status, and the future plans for Another Time” through the National the road. A question-and-answer session Road/Zane Grey Museum and the Ohio should be held at the end of each Historical Society's “History To Go” presentation to receive comments from programs. interested parties. Evaluate what stories still need to be Use the National Road web site to inform interpreted and how to create residents who are unable to attend a interactive lesson plans. meeting of the information presented. The management entity also should collaborate with local historical societies and/or
172 ACTION PLAN
libraries' local history departments to develop and exhibit portable exhibits that explain the National Road's history and provide images illustrating some of the common resources found along the road. See Interpretive Media for more information.
PARTNERS/STAKEHOLDERS: Gabe Hays Management entity, OHPO, OHS, local The many colleges and universities located along the National Road present a secondary niche market of students and visiting relatives communities,area residents for whom the National Road can be interpreted ACTION: speakers,as well as English speakers. Develop hands-on heritage education lessons that can be used by home schools, scout troops, REFER TO THE PRIORITY PROJECT SHEET junior historical societies, and other student AT THE BEGINNING OF CHAPTER 2 FOR organizations. MORE INFORMATION. ACTION: RATIONALE: Develop interpretive materials geared to the Many student organizations and civic groups primary visitor audience: “history buffs,” and such as scout troops base their programming more particularly National Road buffs. around prepackaged educational materials and/or programs that fulfill various merit RATIONALE: badges. The development of hands-on programs Unlike the local audience, the visitor audience that highlight the history of the National Road often has specific reasons for traveling along the will help to establish an early preservation ethic. National Road. These reasons could range from IMPLEMENTATION STEPS: a connection with the road or the desire to travel along a scenic byway to a quest to discover more In collaboration with local educators and about our nation's earliest highways. local historical societies, develop hands-on learning lessons. An example might be an IMPLEMENTATION STEPS: archaeological workshop that introduces Develop with local historical societies, various student organizations or civic certified local governments, and museums groups to the history of the National Road materials that describe National Road as well as different preservation resources. documentation methods. PARTNERS/STAKEHOLDERS: PARTNERS/STAKEHOLDERS: Management entity, local historical societies, Management entity, local historical societies, area museums local educators ACTION: VISITOR AUDIENCE Develop interpretive materials geared towards ACTION: secondary niche markets, including: crafts Develop interpretive material geared toward enthusiasts; people in search of the “heartland” conveying the story of the National Road to experience; regional cyclists/hikers; and, people German, French, Spanish, and/or Japanese coming to visit friends and family in Ohio,
173 OHIO NATIONAL ROAD SCENIC BYWAY
including parents of college students. activities will serve to inform visitors and encourage local pride in the national RATIONALE: significance of the National Road. The Visitors to the National Road will come in management entity also can work with local search of many things besides history,including historical societies to develop and/or host central Ohio's unique qualities and regional exhibits and publications that interpret the characteristics. Working in conjunction with National Road from a local perspective. Local area businesses and institutions, the historical societies also can be invaluable management entity can help to provide visitors partners in the collection of oral history, with a more comprehensive appreciation of the conducting interviews at community events and culture and history throughout the byway fairs as well as at their local historical museums. corridor by developing interpretive material The aspects of a community's history and life, that explores some of the non-National Road not directly related to the National Road, also resources available to the traveler. should be presented as a way to enhance the IMPLEMENTATION STEPS: visitors' understanding of the area and appeal Collaborate with businesses, recreational to a wide variety of visitor interests. facilities, and area educational institutions INTERPRETATION QUALITY CONTROL AND SITE to erect interpretive panels at their sites READINESS and/or publish brochures that describe the QUALITY CONTROL cultural or historical importance of their facility.Provide National Road publications ACTION: that can be stocked at the facility or Conduct regularly scheduled training sessions included within materials distributed by the for guides, interpreters, and living history facility. demonstrators.
PARTNERS/STAKEHOLDERS: REFER TO THE PRIORITY PROJECT SHEET Management entity, area businesses and AT THE BEGINNING OF CHAPTER 2 FOR facilities,local colleges and universities MORE INFORMATION. PARTNERSHIPS FOR INTERPRETATION ACTION: The management entity should take every Develop interpretation quality-control opportunity to provide interpretive information guidelines for facilities and publications. on the National Road through partnerships RATIONALE: with local organizations.These partnerships not In order to attract visitors and give them a only will ease the burden of the management favorable impression, the byway must present entity to interpret the many and complex quality interpretive experiences. Quality resources along the byway,but also will draw the interpretive experiences are shaped by well- local community into sharing and presenting its researched material, authentic and exceptional own history. Through partnerships, the presentation of it,the ability of visitors to relate management entity can provide interpretation to the subject matter, and well-informed guides of the byway through local avenues of or interpreters.The byway will be composed of a information, which might include locally- multitude of individual attractions and installed interpretive panels,newspaper articles, resources, all of which will be independently local television spots, and local exhibits. Such administered. The management entity should
174 ACTION PLAN
Guidelines and Criteria,” developed with SITE READINESS BENCHMARKS COULD INCLUDE: assistance from the National Trust's hours of operation Heritage Tourism Program, as a potential model. parking facilities and other visitor amenities PARTNERS/STAKEHOLDERS: condition of resources Management entity with assistance from directors of key attractions levels of staff training ASSESSING SITE READINESS diversity of programming ACTION: Develop a benchmark system for assessing the have some assurance that the sites that are readiness of sites to receive visitors and provide being represented as Ohio National Road Scenic interpretation. Byway attractions maintain a certain level of authenticity and accuracy in the information RATIONALE: they present to the visitor. The byway must be able to demonstrate to
IMPLEMENTATION STEPS: visitors that it has enough quality attractions to keep them interested during their visit. Sites Develop a set of quality control guidelines that are not ready to receive visitors but are that individual attractions can strive to promoted nonetheless will disappoint visitors meet in their facilities and publications. and give them the impression that the byway is These guidelines could be developed in not a high-quality destination.The management consultation with directors of key entity can help to avoid this by evaluating attractions for their professional input byway attractions as to their readiness to Provide technical assistance for meeting the receive visitors and assisting them with guidelines. This could include assistance achieving this level of quality. with historical documentation, discerning IMPLEMENTATION STEPS: of themes, conservation of resources, and display/interpretation media The interim management entity, in partnership with travel and tourism Provide incentive for meeting the guidelines professionals, should begin developing a set in the form of a“seal of approval”that could of benchmark criteria against which to double as a marketing tool; any projects evaluate site readiness. that receive byway funding would be expected to meet the guidelines Site readiness benchmarks could include: In order to earn the seal, sites would hours of operation need to submit an application that parking facilities and other visitor includes documentation of authenticity, amenities training of staff, and publication condition of resources design. levels of staff training,and In return, these sites would be highlighted in byway literature and diversity of programming promoted. Incorporate these criteria into the “seal of Use Lancaster County's “Authenticity approval” program described above under
175 OHIO NATIONAL ROAD SCENIC BYWAY
Quality Control. PRIORITY INTERPRETIVE SITES: Conduct evaluations on either a proactive or reactive basis. Proactive evaluations would Blaine Hill Bridge be done with the consent of the site Lentz Tavern owner/manager but the sites would be Morristown chosen by the management entity.Reactive evaluations would consider applications Belmont County Road 102 presented to the management entity for Camp Chase sites seeking the“seal of approval.” Pennsylvania House Assist sites in meeting the benchmarks by recommending potential funding and Madonna of the Trail Statue staffing sources as well as ways that programming can be enhanced. REFER TO THE PRIORITY PROJECT SHEETS
PARTNERS/STAKEHOLDERS: AT THE BEGINNING OF CHAPTER 2 FOR MORE INFORMATION. Interim management entity,management entity, travel and tourism industry professionals MARKETING THE OHIO NATIONAL ROAD PRIORITY INTERPRETATION SITES Marketing Approaches (what to emphasize and to whom) Eight sites have been identified as priority interpretive sites because of the opportunities ACTION: they present for telling the story of the National Explore ways to package the National Road so Road.Although every site relates to the original that tourists can travel it through a variety of National Road in one way or another, they all approaches. present it from very different perspectives. REFER TO THE PRIORITY PROJECT SHEET These sites were chosen based upon efforts AT THE BEGINNING OF CHAPTER 2 FOR already underway,the historical significance or MORE INFORMATION. representativeness of the resource, and/or the potential for high visitor interest.With targeted ACTION: investment and quality site development, these Develop marketing approaches that target the priority interpretive sites should become the byway's “niche” markets – the people whose “jewels in the crown”of the Ohio National Road particular interests are most compatible with Scenic Byway. the types of attractions found along the byway.
RATIONALE: The diversity of attractions found along the Ohio National Road Scenic Byway will make it appealing to a wide range of potential visitors. However,identifying the niche markets will help to determine the focused marketing efforts that will appeal to the greatest number of prospective visitors.
IMPLEMENTATION STEPS: Gray & Pape The Pennsylvania House, a priority interpretive site in Springfield Use the following table to develop
176 NICHE MARKET BYWAY FEATURES THAT WOULD APPEAL MARKETING APPROACH TO THE NICHE MARKET
Those interested in the history of All of the National Road-related resources (mile Brochures, web sites, group tours, ad campaigns the National Road and history in markers, S-bridges, pike towns, taverns, relict road that highlight the history of the National Road. general segments, auto-tourist building types) This niche market should be alluded to in nearly all byway materials because the predominant focus of the byway is on history. A marketing presence should be established at area festivals, especially those relating to local history.
Those in search of the smaller, Pennyroyal Opera House in Fairview Brochures, ad campaigns, web sites that highlight more unique or local cultural John & Annie Glenn Historic Site and some of the smaller attractions. A marketing attractions Exploration Center in New Concord presence should be established at area cultural events and festivals.Those seeking the arts and National Road/Zane Gray Museum in Norwich crafts legacy of eastern central Ohio Muskingum Area Performing Arts Center in Zanesville Zanesville Art Center in Zanesville Livingston House Park & Museum (home of Livingston Seed Company founder Alexander Livingston) in Reynoldsburg Thurber House (home of author James Turber) in Columbus Westcott House (designed by Frank Lloyd Wright and currently under renovation) in Springfield Trapshooting Hall of Fame & Museum in Vandalia
Those who are looking for the Main Street pike towns Brochures, web sites, group tours, and ad “heartland experience” Rural landscapes campaigns that focus on places where local crafts are produced, restaurants and food shops where Regional foods and restaurants “country cooking” or other regional food specialties Local festivals can be sampled, the location of quaint small towns and rural landscapes, and the dates of local fairs and festivals. Promote the fact that U.S. 40 is “Main Street” to many communities along its length. A marketing presence should be established at area festivals.
Those seeking the arts and crafts Museums and galleries (Zanesville Art Center, Brochures, web sites, group tours, and ad legacy of eastern central Ohio National Road/Zane Grey Museum, Ohio Ceramic campaigns that take a broad approach to the Center) featuring work of area art pottery subject, so that not only are traditional craft manufacturers industries such as pottery, basket making and glass Contemporary pottery manufacturers in making highlighted, but so are the artists Zanesville themselves and the galleries or showrooms where their crafts are displayed. A marketing presence Glassware Museums (Cambridge Glass should be established at area craft shows and Museum, Degenhart Paperweight and Glass exhibits. Museum, National Cambridge Collector’s Museum, National Heisey Glass Museum) Contemporary glass manufacturers Contemporary basket makers
Those who enjoy nature and the Multi-use trails that cross the National Road Brochures and web sites that market the byway outdoors (Ohio to Erie Trail, Buck Creek/Little Miami Scenic as a destination for users of recreational facilities. Trail, Buckeye Trail, Wolf Creek Rail Trail) Media should highlight access to regional and State parks such as Barkcamp, Salt Fork, Dillon, long-distance trails and state and regional parks. and Buck Creek Columbus Metro Parks and Five Rivers MetroParks Wild and Scenic Rivers
177 OHIO NATIONAL ROAD SCENIC BYWAY
each year, conduct sales missions to Germany WAYS TO PACKAGE THE BYWAY COULD INCLUDE: and the U.K., and put out paid advertisements 1, 2, and 3-day itineraries in these countries. They also distribute promotional material to travel agents.The web thematic itineraries geared toward niche site for Great Lakes North America markets (see table below) or specific (www.glna.org) contains a number of sample resource types itineraries,some of which incorporate Columbus. geographic itineraries for the eastern, One sample itinerary in Illinois follows Route 66 central and western regions while another highlights the Ohio River [Scenic group tour itineraries that target senior Route] National Scenic Byway. Developing a citizens, school children, and motor sample itinerary for the Ohio National Road coach travelers o repeat or continued would fit this theme. visits The Division of Travel and Tourism also participates in the Appalachian Mountain and marketing approaches that will target the River Region (www.travelappalachia.com). The niche markets to which the byway is most program promotes travel in Ohio,Kentucky and likely to appeal (see also “Audience West Virginia to German tourists. A sample Approach” section above for developing itinerary takes visitors from Washington D.C. interpretive material geared towards these through West Virginia and Kentucky then up to niche markets). Cincinnati. The itinerary routes visitors from Cincinnati to Columbus and then to Ohio's Seek the advice of a marketing consultant Amish Country in one day.Incorporating more to develop materials geared toward these time in Columbus could draw these tourists to niche markets. explore the National Road and some of its PARTNERS/STAKEHOLDERS: attractions, including German Village in Management entity, Division of Travel and Columbus. Tourism,regional CVBs One of the ways the Ohio National Road can ACTION: help to attract the international tourist, especially the German tourist, is to educate Develop a marketing approach that targets visitor service providers along the byway about international visitors. the voucher system and encourage them to RATIONALE: make use of it easier for international tourists. The Ohio Department of Development's Many German tourists prepay for their rental Division of Travel and Tourism is a member of cars,lodging and meals,and entertainment,then Great Lakes North America, a coalition of present these prepaid vouchers once they arrive tourism representatives from Ohio, Indiana, in the U.S. Making this process more widely Illinois, Wisconsin, Michigan and Minnesota as understood and less complicated can help make well as Ontario, Canada. Members of the the international visitor's experience more coalition work to incorporate the Great Lakes enjoyable. More information about this system states into the itineraries of travelers from and the German tourist in general can be found Germany and the United Kingdom. They on the Division of Travel and Tourism's web site attend the International Tourism Bourse in (www.ohiotourism.com/industry/research/profi Berlin and the World Travel Market in London les/german_profile.htm.)
178 ACTION PLAN
IMPLEMENTATION STEPS: wide range of visitors and will complement Work with the Division of Travel and the byway experience for travelers. These Tourism to: attractions should be incorporated into informational material produced by the incorporate sections of, if not all of, the CVBs about the byway. byway into travel itineraries being marketed to international tourists PARTNERS/STAKEHOLDERS: sponsor education sessions for byway Management entity,local CVBs,Ohio Division of visitor service providers to educate Travel & Tourism them about the voucher system and MARKET OUTREACH STRATEGIES (WAYS TO “GET THE propose ways to make this form of WORD OUT”) travel widely acceptable along the ACTION: route. Make use of the National Scenic Byway PARTNERS/STAKEHOLDERS: Program's marketing and promotion efforts. ODOD,management entity RATIONALE: ACTION: One of the primary benefits of scenic byway Work with local Convention and Visitors designation is the marketing and promotion Bureaus and the Ohio Division of Travel & that is done on behalf of byways by the National Tourism to develop byway information that Scenic Byway Program through their web site highlights some of the more popular,well known (www.byways.org) and publications.Information attractions as well as historic/thematic sites and is made available to both potential visitors and attractions associated with the National Road. the media, which would have a secondary RATIONALE: marketing effect if articles were written. Although the byway's chief point of significance IMPLEMENTATION STEPS: is its National Road history and related Once designation occurs, contact and work resources, there are many other sights and with the Federal Highway Administration attractions that make the byway a pleasurable and National Scenic Byways Resource destination.It will be important for the byway's Center to determine what information they proximity to and links with these sights and need to fully market the Ohio National attractions to be emphasized so that families or Road Scenic Byway. This information groups with various interests will recognize the should be provided as soon as possible to the diversity of things to see and do. One of the Program contacts. easiest ways to accomplish this is through the PARTNERS/STAKEHOLDERS: incorporation of information on all types of attractions, historic and nonhistoric, in byway Management entity, Federal Highway literature and other materials. Administration, National Scenic Byways Resource Center IMPLEMENTATION STEPS: ACTION: Make available to the local Convention and Visitors Bureaus (CVB) the intrinsic Market the National Road on the Ohio Division quality database of the Corridor of Travel & Tourism web site Management Plan to identify the area (www.OhioTourism.com). attractions that will be of most interest to a
179 OHIO NATIONAL ROAD SCENIC BYWAY
National Road to gain exposure and could encourage members of the media to feature the byway in one of their pieces.The Ohio Division of Travel & Tourism also attends numerous travel industry conventions, including the American Bus Association, Bank Travel, Heartland Travel Showcase, National Tour Association, Ohio Bus Owners Marketplace, Ontario Motor Coach Association, and
National Scenic Byways Program Student/Youth Travel Association. Developing “America’s Byways” – the promotional logo used by the National National Road tour information for their Scenic Byway program for both National Scenic Byways and All- representatives to take with them could enhance American Raods the exposure of a variety of organizations within and outside the region to the Ohio National RATIONALE: Road Scenic Byway. The Ohio Tourism web site is a major gateway to IMPLEMENTATION STEPS: visitor information. It received over 21 million hits in 2000. The web site offers front page Contact the Ohio Division of Travel & “Featured Sites” and “This Month's Events,” Tourism to discuss ways to organize an Ohio both of which could highlight the National National Road Scenic Byway media Road. The web site also has extensive familiarization tour. information for tour operators and others Create a custom media tour itinerary planning a trip to Ohio.Developing information focused on the National Road. on the National Road that people looking for Work with the Ohio Division of Travel & itineraries can be steered towards will help Tourism to generate exposure of the improve its viability as a tour destination. National Road at travel industry trade IMPLEMENTATION STEPS: shows Partner with the Ohio Division of Travel & Provide Ohio Division of Travel & Tourism to discuss placing National Road Tourism with National Road information on the web site brochures, publications and other
PARTNERS/STAKEHOLDERS: media that can be distributed to interested parties at travel and tourism Management entity, Ohio Division of Travel & conventions and other trade shows Tourism Work with the Ohio Division of Travel & ACTION: Tourism and local chambers of commerce Work with the Ohio Division of Travel & and CVBs to promote packaged tours (see Tourism to utilize to the fullest extent their above) to tour operators. Work with the marketing and promotions capabilities. State Package Travel Specialist. RATIONALE: Work with the Travel & Tourism's Public The Ohio Division of Travel & Tourism can Relation's Office to include the National organize custom media tours that highlight Road in the Great Ohio Adventures in attractions in Ohio for members of the media. Learning (GOAL) program. This provides an ideal opportunity for the
180 ACTION PLAN
Work with the Ohio Film Commission to University, Ohio State University, Ohio promote the byway as a location for film University or other educational facilities to shoots. develop a curriculum.
PARTNERS/STAKEHOLDERS: Bruckner Nature Center in Piqua, Management entity, Ohio Division of Travel & Miami County held a Fall 2001 session Tourism called “Low Bridge, Everybody Down: Life Along the 1800's Miami-Erie ACTION: Canal.”It was a five-night session that Participate in the National Register Travel featured the history of the Miami-Erie Itineraries program (see above under “Visitor Canal in Miami County, with an in- Information Sources”). depth look at canal history,pioneer life ACTION: and early area agriculture; the hosts of this program would be a good contact Develop Elderhostel programs in conjunction for discussing how their program was with Elderhostel and/or its affiliate Institute for organized and conducted. Learning in Retirement and area educational institutions. PARTNERS/STAKEHOLDERS:
RATIONALE: Management entity, area universities, Elderhostel,Inc. Elderhostel program participants, who are generally senior citizens, most likely were ACTION: around during the U.S.40 auto-touring days and Schedule appearances and interviews with may be interested in touring and learning about newspapers/magazines and on local radio and the National Road as a “sentimental journey.” television shows to promote the National Road The many higher education institutions along and make people aware of its significance. the corridor also offer a variety of opportunities RATIONALE: to develop fun and educational programs. The byway's focus on history,as well as several of its Local publications, radio, and television other themes such as nature and the arts,is well- programs can reach an audience of both locals suited to the format of Elderhostel educational and visitors, both of whom may be enticed to programs and field trips. Because of the broad travel the byway after hearing or reading about reach of Elderhostel, offering programs along it.This kind of local exposure also can result in the National Road will help to increase its “word-of-mouth”promotion to others outside of exposure. The Elderhostel-affiliated Institute or visiting the region. for Learning in Retirement, which sponsors IMPLEMENTATION STEPS: similar educational seminars and trips,is geared Identify and establish working toward locals and would support the goal of relationships with key local media contacts bringing the communities and residents into the that could be encouraged to do pieces on the byway effort. National Road; this could be a follow up to IMPLEMENTATION STEPS: a media familiarization tour (see above) Contact Elderhostel, Inc. (877-426-8056) Yellow Springs' NPR station WYSO about how to establish a program. has a local news show called “Sounds Work with area universities such as Local” that could do feature segments University of Dayton, Wright State on the National Road
181 OHIO NATIONAL ROAD SCENIC BYWAY
Reporters with the Columbus www.nationalgeographic.com/traveler/ Dispatch, Springfield News Sun, Plain advertise Dealer, Dayton Daily, and Madison Ohio Magazine Press have expressed interest in or have www.ohiomagazine.com/advertise done stories on the National Road and should be contacted to follow up with PARTNERS/STAKEHOLDERS: additional stories Management entity
PARTNERS/STAKEHOLDERS: ACTION: Management entity, Ohio Department of List the National Road and its attractions in Development,local media American Automobile Association (AAA) publications. ACTION: Advertise in national magazines that are RATIONALE: devoted to American history and/or travel. Ohio Division of Travel & Tourism statistics indicate that 20% of visitors to Ohio receive RATIONALE: their travel information from AAA publications. Publications devoted to American history AAA has 44 million members in the U.S. and and/or travel reach a readership that is Canada, which represent a highly lucrative inherently interested in travel and historic sites. market.Of these members,AAA Ohio Auto Club Contact with the magazines might also initiate serves over 890,000 members with 39 offices in an article on the Ohio National Road Scenic 38 counties in Ohio. Most of their territory is Byway. located in the central region of the state. Ohio Magazine put together a special section for Some of the most widely-used AAA services are its August 2001 issue entitled “Driving Heritage its travel publications.AAA produces more than Ohio.”It featured driving tours of Ohio history. 200 million copies of travel-related materials This will be the first annual edition,so it should each year for the exclusive use of its members. be repeated in upcoming years. IMPLEMENTATION STEPS: IMPLEMENTATION STEPS: Contact the AAA Ohio Auto Club to inquire Develop a standard magazine about listing the Ohio National Road advertisement that can be submitted to a Scenic Byway and its attractions in AAA variety of magazines. TourBooks (www.aaaohio.com). Visit the following magazine web sites to Inquire about featuring the byway in“Home learn more about rates,formats,and and Away Magazine,”AAA Ohio's bimonthly contacts: publication, which regularly showcases American Heritage scenic byways throughout the U.S. www.americanheritage.com/subscribe/ (www.homeandawaymagazine.com/ratecrd. AHsubscribe html). American History Encourage local attractions and visitor www.thehistorynet.com/forms/adinfo services to consider listing their sites or Midwest Living businesses in the AAA TourBooks as well. www.meredith.com/advertising PARTNERS/STAKEHOLDERS: National Geographic Traveler Management entity, byway attractions and
182 ACTION PLAN
businesses,AAA Ohio could put these counties at a disadvantage in terms of marketing the National Road in their PARTNERSHIP ORGANIZATIONS AND PROGRAMS area. West Jefferson (Madison County) and ACTION: Lewisburg (Preble County) both have a number Form a partnership with the Convention and of historic National Road resources and provide Visitors Bureaus(CVBs) to market the byway. a variety of visitor services,so they have a lot to offer the byway visitor. RATIONALE: Local CVBs are the biggest promoters for IMPLEMENTATION STEPS: counties and larger cities.They undertake most Contact the Lewisburg Chamber of of the large marketing campaigns and often Commerce and/or Preble County operate the visitor information sources for their commissioners to discuss opportunities for localities. By making the CVBs aware of the promotion of the National Road in Preble byway and making it a priority for them, the County. The creation of a Preble County management entity can increase the byway's Convention and Visitors Bureau should be potential exposure to visitors.The management considered. entity should introduce CVBs along the Work with the mayor and council of West National Road to the byway and emphasize the Jefferson and/or Madison County importance of heritage resources and unique commissioners to discuss options for visitor service offerings. promoting the National Road in Madison IMPLEMENTATION STEPS: County. Contact each of the county CVBs to work Once a promotional entity is identified, with them on promoting and marketing the follow the same steps used to enhance the Ohio National Road Scenic Byway. awareness of the National Road with CVBs (see above). Consider developing a familiarization tour of each county or region to take CVB PARTNERS/STAKEHOLDERS: representatives on so that they can become Management entity,Preble County and Madison familiar with the resources and goals of the County Commissioners, Lewisburg Chamber of byway. Commerce,West Jefferson Mayor and Council
Seek long-term partnerships with the CVBs ACTION: for promoting the National Road. Partner with local educational institutions to PARTNERS/STAKEHOLDERS: promote a visit to the National Road byway to Management entity,local CVBs students, parents and alumni in their publications, web sites and other outreach ACTION: materials. Explore ways to compensate for lack of visitor bureaus in counties that do not have them. RATIONALE: A significant number of higher education RATIONALE: institutions are located in or near the byway Madison and Preble Counties have no corridor. The students, parents and alumni Convention and Visitors Bureaus, though there visiting these institutions present a large, is a Lewisburg Chamber of Commerce that could lucrative market for tourism. As a result, the act as a visitor promotion organization. This universities could be prominent partners in the
183 OHIO NATIONAL ROAD SCENIC BYWAY
implementation of the plan. The universities RATIONALE: maintain web sites and publish orientation and Bicentennial celebrations in 2003 will be well visiting materials that identify area attractions. publicized throughout the state and beyond and Listing the Ohio National Road Scenic Byway could yield significant cross-promotional and some of its resources among these would opportunities.Additionally,in October 2001,the enhance visitor exposure to the byway. Ohio legislature named the Blaine Hill Bridge IMPLEMENTATION STEPS: Ohio's official bicentennial bridge. This should prompt significant events centered around the Contact the Office of University Relations or other office responsible for university bridge. publications for the following universities to determine if and how references to and information about the byway can be incorporated into their publications: Belmont Technical College Capital University Muskingum College Ohio State University Ohio University Sinclair Community College
University of Dayton Ohio Bicentennial Commission Wittenberg University Ohio’s bicentennial in 2003 will provide excellent cross-promotional opportunities for the National Road, especially since the Blaine Wright State University Bridge has been named the state’s official Bicentennial Bridge
PARTNERS/STAKEHOLDERS: IMPLEMENTATION STEPS: Management entity, area colleges and universities Contact the Bicentennial Commission (www.ohio200.org) about ways to PROMOTIONAL EVENTS (TO HOST OR LINK UP WITH) incorporate the National Road, especially ACTION: the Blaine Hill Bridge, into their planning. Stage a byway-wide celebration after One of many Commission Advisory Councils designation in Summer 2002 to generate is Economics, which has a subtopic of enthusiasm and recognition of the National Transportation and Development. This Road in Ohio. would be the appropriate Advisory Council to contact with regard to the National REFER TO THE PRIORITY PROJECT SHEET Road. It should also be noted that the AT THE BEGINNING OF CHAPTER 2 FOR Bicentennial Commission has identified five MORE INFORMATION. themes to be integrated into all of its ACTION: programming, one of which is Travel and Link the Ohio National Road Scenic Byway Tourism.This is meant to enhance tourism into promotional events in 2003 that are to the state of Ohio as a result of organized around the Ohio Bicentennial. Bicentennial celebrations. The Ohio
184 ACTION PLAN
National Road Scenic Byway could benefit from this increased tourism if it is included as part of the programming.
PARTNERS/STAKEHOLDERS: Management entity, Ohio Bicentennial Commission,National Road Alliance
ACTION:
Promote the National Pike Festival in Ohio as a Council Belmont County Tourism celebration of the National Road,the towns that Belmont County hosts a National Pike wagon train each summer developed along the National Road, and the occur. road's transformation into U.S.40. PARTNERS/STAKEHOLDERS: RATIONALE: Management entity, Belmont County, local National Pike Festivals are held in several other communities, pike festival organizers in other National Road states and typically include a National Road states,National Road Alliance wagon train, games, performances, food and entertainment. The National Pike wagon train ACTION: in Ohio travels through Belmont County,though Host a “Hike the Pike,”“Bike the Pike,” or information about the festivities are much more “National Road Rally” as a community difficult to find than for festivals in other states. celebration event and/or fundraiser for byway Making information about the wagon train projects, historic site preservation, or local and/or organizing a larger, more publicized charities. National Pike Festival across Ohio would bring RATIONALE: greater attention to the National Road and could become a fun, hands-on learning Local rallies such as hiking and bicycling events experience for residents and visitors. organized around the National Road will help to bring attention to the byway. Hiking and Because the National Road travels through six biking along the road will allow participants to states,it is feasible that a six-state National Pike experience the byway at a slower pace, bringing Festival could be organized,particularly if it is a its resources closer to them. Such events also progressive festival that allows a national would build support for a National Road audience to travel from one state to another. bikeway (see“Bicycle and Pedestrian Linkages” IMPLEMENTATION STEPS: section above). Rallies are an excellent way to Work with organizers of the Belmont conduct fundraising for implementing projects County Wagon Train and local groups in the plan.
across the state to stage a statewide IMPLEMENTATION STEPS: National Pike Festival in Ohio Plan an annual hiking, biking or road rally Coordinate with Pike Festivals in other along the road in partnership with byway states and cross-promote through them communities Explore the idea of an interstate Pike Contact area hiking, cycling, and auto clubs Festival. Presently the Pike Festivals in to jointly sponsor the event and/or promote other states occur at about the same time, the event to their membership making it difficult for a multi-state effort to
185 OHIO NATIONAL ROAD SCENIC BYWAY
Conduct fundraising either through the Ohio Civil War Trails Commission participant donations or pledges (OCWTC) to identify programmatic or Include food and entertainment at the visual linkages that can be made between finish line, which could draw non- the National Road and these two routes, participants as well such as: jointly sponsored festivals PARTNERS/STAKEHOLDERS: Management entity, local communities, hiking, jointly developed signs, brochures or cycling and auto clubs other publications ACTION: jointly funded ad campaigns. Link the National Road with the multi-state Make reference to these other routes in efforts of the Ohio River Scenic Route and the promotional materials for the byway should John Hunt Morgan National Trail. and seek a reciprocal agreements from Ohio River Trails and the Ohio Civil War Trails RATIONALE: Commission to mention the Ohio National Links to other regional scenic and historic trails Road Scenic Byway in their promotional can provide cross-promotional opportunities materials and multistate efforts present an opportunity Bring the City of Bridgeport and the Village to draw visitors from a broad area. The Ohio of Old Washington into the process as River Scenic Route intersects with the byway in partners as well Bridgeport and is managed by Ohio River Trails, and a portion of the John Hunt Morgan PARTNERS/STAKEHOLDERS: National Trail goes through the pike town of Old Management entity,Ohio River Trails,Ohio Civil Washington and is being developed by the Ohio War Trail Commission, City of Bridgeport, Civil War Trails Commission (OCWTC). The Village of Old Washington profile of visitors traveling the Ohio River ACTION: Scenic Route will be very similar to that of the Use significant festivals not associated with the visitors expected to travel the Ohio National National Road as opportunities to promote the Road Scenic Byway: the heritage traveler National Road. interested in historic and cultural attractions, regional uniqueness and quality services. The RATIONALE: intersection of the two byways in Bridgeport A number of festivals and events in and around also will provide exceptional opportunities for the byway draw tremendous numbers of visitors cross-promotion. I-70 is expected to be a major both to specific venues and to the surrounding point of access onto both byways.The OCWTC, communities. Making promotional materials in conjunction with the Ohio Historical Society, available either at the events or at locations in has received a TEA-21 Enhancement grant for the surrounding area can tap into this market. signage along the entire John Hunt Morgan IMPLEMENTATION STEPS: Raid route in Ohio. Links between the byway and the raid route could be established through Contact the organizers of the following the use of signs. festivals (as well as others that may not be listed) to determine if and how a presence IMPLEMENTATION STEPS: can be established at their events: Make contact with Ohio River Trails and
186 ACTION PLAN
Ohio Pumpkin Festival in Barnesville (ohiopumpkinfestival.8k.com) – Belmont County Tourism Council Jamboree in the Hills in Lloydsville (www.jamboreeinthehills.com) Salt Fork Arts & Crafts Festival (www.cambridgeohiochamber.com) – Cambridge Chamber of Commerce Columbus Arts Festival (www.gcac.org/artsfest) – Columbus Arts Council Ohio State Fair (www.ohiostatefair.com/html/osf/osf.ht m) – Ohio Expo Center Grand American World Trap Championships (www.shootata.com) – Amateur Trapshooting Association (note:this event will be moving to Illinois after 2003) Preble County Pork Festival (www.porkfestival.org) – Preble
County Pork Festival Festival Drovers’ Trail The Drovers’ Trail Festival is held each sum- PARTNERS/STAKEHOLDERS: mer in Belmont County Management entity,festival organizers
ACTION: support or financial support for certain aspects of the events. Create a presence at and, or help to sponsor and promote. small, local festivals that celebrate the IMPLEMENTATION STEPS: history of the area and uniqueness of individual Contact the organizers of the following communities along the National Road. events (as well as others that may not be RATIONALE: listed) to determine if and how a presence can be established at their events: For the same reasons that the National Road could benefit from a marketing presence at large Drover's Trail Festival in Belmont regional festivals (see directly above), it also County(www.droverstrail.com/general/ could benefit from a presence at smaller local pages/mainpage.htm) festivals.These festivals are the types of events Reynoldsburg's Tomato Festival that the heritage tourist is particularly (www.reynoldsburgchamber.com/profil interested in and which the byway is most es/tomato.htm) interested in promoting to them. For these West Jefferson's Labor Day Ox Roast reasons, the management entity might explore some type of support, such as promotional South Vienna's Corn Festival
187 OHIO NATIONAL ROAD SCENIC BYWAY
Explore sponsorship of events or other aspects of the festivals with the contacts
PARTNERS/STAKEHOLDERS: Management entity,festival organizers TRAINING INITIATIVES
ACTION: Sponsor “front desk”training seminars, possibly in partnership with CVBs and the Ohio Travel Association, that emphasize hospitality and information.
REFER TO THE PRIORITY PROJECT SHEET AT THE BEGINNING OF CHAPTER 2 FOR MORE INFORMATION.
188 ACTION PLAN
A SIGN PLAN FOR THE OHIO NATIONAL ROAD
Signs along the byway help to orient travelers, guide them along the byway route, show them the way to attractions, and identify visitor services. But too many signs can become distracting and may even be hazardous if they cause too much confusion.An overabundance of signs also detracts from the visual quality of a Gabe Hays roadway.The byway sign plan seeks the balance Billboards can be distracting and visually unappealing, especially on between the need for information and scenic byways aesthetics. power to regulate signs, so sign regulations FEDERAL REGULATIONS pertaining to billboards along the National The Federal Highway Beautification Act, 23 Road could be enacted locally to minimize U.S.C.131, prohibits the construction of new outdoor advertising.According to Scenic Ohio,a billboards along designated scenic byways that 1998 state law was passed with a rider attached are interstate, National Highway System or that made sign amortization illegal in Ohio. federal-aid primary roads.However,a number of Existing billboards detract from the visitor's sections of the byway are under local control, enjoyment of the scenery and historic features, where local sign regulations would apply. can be confusing and can obscure visibility of byway-related signs, and often promote SIGNS DISCUSSED IN SIGN PLAN: businesses or products that are not located Billboards or Outdoor Advertising Signs along the byway.To address this, the byway's sign plan as well as marketing efforts and Logo or Specific Service Signs publications will provide a viable marketing Tourist-Oriented Direction Signs alternative to billboards (see “Strategies to Foster Economic Development”above). Trailblazer Signs IMPLEMENTATION STEPS: Wayfinding Signs Work with local communities to enact On-premises Signs billboard regulations that will minimize the Interpretive Signs number and/or effect of billboards along the National Road (could be part of a National Road Corridor District or Overlay as BILLBOARD REGULATIONS described above under “Local Land Use ACTION: Policies”). Encourage all byway communities to adopt Refer to the model billboard ordinance in regulations to minimize or eliminate outdoor Appendix B as an example for local advertising on the National Road. communities to follow. RATIONALE: In particular, focus efforts on reducing Communities with zoning authority have the billboard proliferation in Bridgeport and Zanesville.
189 OHIO NATIONAL ROAD SCENIC BYWAY
Partner with Scenic Ohio to work towards byway to distinguish themselves through reversing the 1998 state law that made trailblazer signs. The National Road amortization illegal and to provide Alliance has endorsed a trailblazer sign assistance to local communities interested concept for all six National Road states that in regulating billboards. incorporates the colors red, white, and blue, See also “On-Premises Signs” section below a shield, and the words Historic National for recommendations on minimizing Road.The management entity should work proliferation of other sign types. with ODOT to develop and install trailblazer signs that follow this concept. PARTNERS/STAKEHOLDERS: Establish contacts in each of the ODOT Management entity, local communities, Scenic district offices who have jurisdiction along Ohio the National Road to coordinate location STATE REGULATIONS/POLICIES/PRACTICES and installation of signs.
COORDINATION WITH ODOT Work with ODOT to institute an advisory management entity review of applications ACTION: for TODS and Logo signs Coordinate with ODOT on the signage for the Explore with ODOT the best approach to Ohio National Road Scenic Byway. directing people to smaller attractions RATIONALE: through existing programs, and in Coordination with ODOT is essential because particular through an expansion of the ODOT is responsible for Logo and Tourist- TODS program. Currently,sites that do not Oriented Directional Signs (TODS) and/or must meet the threshold of visitors defined in the approve all signs within their right-of-way,and TODS program can not have a sign posted because they are the agency that installs the to direct people to that site.This precludes scenic byway trailblazer signs. Presently,ODOT small historic sites such as covered bridges does not permit unique trailblazer signs for each or community historic markers from being byway, making it difficult for these routes to identified, though they will likely be of fully take advantage of the program's interest to byway visitors. opportunities for marketing, linkages, and Request that ODOT inform the public awareness of the byway. Logo signs and management entity of any changes to sign TODS are official tourist information signs that policies so that byway signs can continue to can help to direct people to the National Road be in conformance and visitor services. PARTNERS/STAKEHOLDERS: IMPLEMENTATION STEPS: Management entity,ODOT Work with ODOT to define a process for designing, fabricating, and installing signs SIGNS FOR VISITOR SERVICES AND ATTRACTIONS for and along the byway, using LOGO SIGNS (SPECIFIC SERVICE SIGNS) recommendations contained in the CMP Specific Service Signs, more commonly known (see “Trailblazer Signs” and “Interpretive as Logo Signs, are located along the interstate Signs” sections below for specific system and are used to designate businesses recommendations relating to byway signs). near interchanges that can meet travelers' needs Work with ODOT to permit a way for each for food, lodging, and gasoline. These signs have
190 ACTION PLAN
services that they may be seeking, and they should be employed by eligible byway businesses whenever applicable.
ACTION: Conduct an assessment of the impact of Logo signs on National Road businesses.
RATIONALE: An assessment will determine the number and distribution of byway businesses that are using these signs, as well as the number who are eligible but not using the program. This assessment may be conducted in partnership
Ohio Department of Transporttion with ODOT, and may help the agency examine Logo signs direct drivers along highways to visitor services the program's effectiveness. a blue background with a white border, and IMPLEMENTATION STEPS: generally bear logos for businesses located at the Partner with ODOT to: upcoming intersection. These signs are governed Identify highway interchanges that are by detailed rules promulgated by the Federal within three miles of the byway. Highway Administration (FHWA).These rules cover such details as the size and spacing of the Determine businesses identified on signs,the number of logos that can be displayed, Logo signs located at these and business operation requirements for being intersections. Sign contents can be listed. The program is administered by ODOT. determined by field visits or by ODOT records,if permitted. Although Logo signs may benefit some businesses, they will have a minimal impact on Examine businesses in the byway the success of the byway. First, the program is corridor near interchanges and only open to businesses within three miles of an determine the proportion of eligible interstate highway interchange, which excludes businesses that are using the Logo sign many of the byway's establishments. Second, program. seasonal businesses or those with limited hours Share findings with byway businesses. may not be eligible. Third, Logo signs are likely PARTNERS/STAKEHOLDERS: to be minimally effective for businesses that do Management entity,ODOT,area businesses not have regionally- or nationally-recognizable logos. Logo signs usually are read by motorists TOURIST-ORIENTED DIRECTIONAL SIGNS (TODS) moving at 50 to 70 miles per hour.The motorist The TODS program is a relatively new program has only a few seconds to read the sign, so that also is governed by detailed regulations. regional and national franchises, which have Unlike the Logo signs, however, TODS are logos that are more recognizable, will be at an designed primarily for two-lane, rural surface advantage over independent businesses hoping highways. TODS identify and provide basic to attract customers. directional information for tourist-oriented However, Logo signs can help travelers locate businesses and attractions, and may include up to four names on one sign. Since the program is
191 OHIO NATIONAL ROAD SCENIC BYWAY
hours and dates of operation coincide with peak tourist activity,local or unique attractions, and some small heritage-related attractions and services to participate in the program.
IMPLEMENTATION STEPS: Determine the number of byway businesses and attractions that are not eligible for the TODS program but would benefit from it. A survey of businesses and attractions would Jane Lightner be preferable, but it may be possible to A TODS on the National Road directs visitors to a nearby attraction develop a good estimate on the basis of field specifically targeted to tourist businesses, and experience. Concentrate on destinations since the signs can be placed on rural roads, the that are close to TODS requirements but do TODS program may be a good advertising not attain them; exclude destinations that alternative for byway businesses. are extremely far from current requirements, such as those that are open The TODS program has fundamentally the only one day per week or are making no same limitation as the Specific Services attempt to attract visitors. program:TODS provide only the most minimal information. If the facility is not located on the Recommend to ODOT another layer in the crossing route, other directional wayfinding TODS program that specifically is geared signs may be needed to help the traveler locate toward Scenic Byways. This layer should the business. More significant however, the evaluate applicants less on attendance TODS signs give the traveler only the most numbers and hours of operation and more rudimentary idea of what the destination has to on whether the site,resource,or attraction:is offer. It is important to recognize that identified in the CMP as significant. participation in the TODS program is not Hold a focus group meeting or workshop governed by any quality criteria. Businesses with ODOT, local businesses and listed on TODS signs may or may not offer the attractions, and local government for quality expected by or match the interests of the proposed modifications. byway traveler. Work with ODOT on proposed ACTION: modifications to the program requirements Work with ODOT to develop more flexible and/or alternative ways for smaller standards for the TODS program. attractions to have a directional sign erected on the byway. RATIONALE: PARTNERS/STAKEHOLDERS: It is important for the National Road to maintain some standards for participation in Management entity,ODOT,local governments the TODS program to enhance the traveler's ACTION: experience and assist businesses or attractions Produce an information brochure for businesses that are open only limited hours and have small that describes different opportunities to sign annual attendance. Expanding the program's and advertise their business, particularly eligibility (see Appendix B for existing program through the Logo and TODS programs. requirements) should allow destinations whose
192 ACTION PLAN
REFER TO THE PRIORITY PROJECT SHEET and then double back. They may need AT THE BEGINNING OF CHAPTER 2 FOR directional assistance returning to the through MORE INFORMATION. route.
TRAILBLAZER SIGNS IMPLEMENTATION STEPS: Work with ODOT to ensure that trailblazer signs are placed at the following locations to direct visitors along the proper byway route: Hendrysburg (where the route follows Route 22) at Route 800 east of Fairview through Cambridge and Zanesville Columbus, where Main Street becomes HRG one-way A byway trailblazer sign on the Ohio River Scenic Route in Springfield, where Main Street splits off from U.S. 40 and where Main Street ACTION: becomes one-way (eastbound travels See “Coordinating with the Other Five National are diverted to High Street) Road States” for recommendations on around Taylorsville Dam trailblazer sign design. around Englewood Dam (while it is ACTION: undergoing repairs). Ensure that trailblazer signs are strategically Work with ODOT to ensure that signs are placed at locations along the byway where the installed at Lady Bend Hill/Stillwater Creek route can become confusing or where back- and between Fairview and Middlebourne on tracking is required. those sections of the road where the route RATIONALE: will require visitors to double back if they Although for the most part the Ohio National follow the relict segments.
Road Scenic Byway is on a fairly easily followed PARTNERS/STAKEHOLDERS: route (generally U.S. 40), there are a few places Management entity,ODOT where the route is on local roads or where intersecting roads make it difficult to naturally ACTION: discern the correct road to take. In these Install signs at key locations where traffic from instances, trailblazer signs are needed to ensure intersecting roadways may be entering onto the that visitors can easily determine the direction byway and/or where other heritage routes they need to go to remain on the byway. intersect it. Additionally, because the National Road was RATIONALE: supplanted by both U.S. 40 and I-70, there are several places where the original route is Interstate highways and major tourist routes fragmented and dead-ends.Visitors who wish to most likely will be the primary means of access travel as much of the original National Road as onto the Ohio National Road Scenic Byway.It possible will need to follow the road to its end will be important for visitors to know they have
193 OHIO NATIONAL ROAD SCENIC BYWAY
PARTNERS/STAKEHOLDERS: Management entity,ODOT BYWAY WAYFINDING (DIRECTIONAL AND IDENTIFICATION SIGNS)
ACTION: Assess the need for directional signs (TODS or other wayfinding) leading from the byway to significant public sites and visitor attractions . Curt Teich/Robert J. Reynolds Curt Teich/Robert RATIONALE: The city of Dayton, while not on the byway, is close by and has a number of major attractions, including the Dayton Aviation National Certain attractions that will be of interest to Historic Park byway visitors are located off the byway proper. arrived at the byway and to know which Visitors to these sites will require some direction they need to go to follow it. Installing directional assistance to reach these attractions trailblazer signs at exit ramps from interstate and to navigate their way back to the byway.In highways onto the byway or at the intersection order to avoid an overabundance of signs, these of other major routes with the byway will help signs should work with Logos, TODs, and people get onto the byway.These signs also will trailblazer signs, and sites and attractions function as promotional pieces, since many should be evaluated to determine if their people will be entering onto the byway for other significance or popularity is great enough to reasons. They will see the signs and may be warrant the signs. Incorporating byway sites enticed to explore the byway or get more and attractions into existing wayfinding information about it. systems,such as the one in downtown Columbus, can help avoid duplication. IMPLEMENTATION STEPS: IMPLEMENTATION STEPS: Work with ODOT to install trailblazer signs in the following locations where the byway Evaluate the following sites to determine if is intersected by interstate highways or they warrant a directional sign on the other tourist routes: byway and/or if more than one attraction: can be listed on each sign: where the ORSR intersects the byway in Bridgeport Eastern Region at the intersection with I-77 in Barkcamp State Park Cambridge Dysart Woods at major interstate intersections in Egypt Valley Wildlife Area Columbus The Wilds at Yellow Springs Road and I-68 in Salt Fork Preserve & State Wildlife Springfield Area at I-75 in Vandalia Blue Rock State Park & State Forest at Route 127 (Annie Oakley Memorial Dillon State Park/State Wildlife Area Highway) and Blackhand Gorge at I-70 at the Ohio/Indiana state line
194 ACTION PLAN
Central Region identified. Consider the following sites for Flint Ridge State Memorial identification signs: Dawes Arboretum Egypt Valley Wildlife Area – 14,300- acre public hunting and fishing area in Buckeye Lake State Park and Belmont County Cranberry Bog Nature Preserve New Concord S-Bridge Park (entrance Moundbuilders, Octagon and Wright not easily identified) Earthworks in Newark Pike towns – perhaps develop a symbol Blacklick Woods Metro Park or consistent sign that can be posted at Three Creeks Metro Park each pike town to identify it as such Ohio Historical Center and Ohio Village National Road/Zane Grey Museum and Battelle-Darby Creek Metro Park Clark County Heritage Center as “bookend”museums of National Road- Madison County Historical Museum related artifacts and interpretive Western Region material Clark Lake State Wildlife Area Effects of glaciation just west of Buck Creek State Park and C.J. Brown Jacksontown – at this point there is a Reservoir, including David Crabill major shift from the unglaciated Homestead owned and operated by portion of the landscape along the Clark Co.Historical Society byway to the glaciated portion; the hill between Atherton and Jacksontown is a Young's Jersey Dairy significant and noticeable land feature George Rogers Clark Park that depicts the landscape changes that Charleston Falls Preserve in Tipp City occur between the glaciated and unglaciated areas Tadmor Columbus Metro Parks and Five Rivers City of Dayton and its resources such as MetroParks located close to or along the Carriage Hill MetroPark, Carillon the National Road Historical Park, Sunwatch, US Air Force Museum and Dayton Aviation Natural Landmarks including: Dysart National Historical Park Woods National Natural Landmark; Cranberry Bog National Natural Aullwood Audubon Center & Farm Landmark; Walter A. Tucker Nature Englewood MetroPark (“off”the byway Preserve,a National Natural Landmark while the road over the dam is closed) in Blacklick Woods Metro Park; and Sycamore State Park Pumpkin Ash/Swamp Forest State Warnke Covered Bridge Natural Landmark in Englewood MetroPark Geetings Covered Bridge Olentangy State Scenic River, Lewisburg Stillwater State Scenic River, Big & France Lake Park Little Darby Creeks State and National Certain sites simply may need to be Scenic Rivers
195 OHIO NATIONAL ROAD SCENIC BYWAY
Pennsylvania House Museum (current byway corridor and ensures that drivers will be sign is not easily noticed) able to clearly read the signs without being Terminus of the National Road in distracted or confused. Springfield; where funding for and paving of the road ended IMPLEMENTATION STEPS: Taylorsville MetroPark Make available case studies and surveys Bachman (old village site) west of that support the “less is more”approach to Arlington Road signage to illustrate to communities the Beginning and end of National Road benefits of reducing and consolidating byway in Ohio signage (Downtown Ohio, Inc., Scenic Ohio, and Scenic America may be good partners Work with property owners, local for accomplishing this) government,and/or ODOT to install signs Refer to the Columbus Graphics Code as a Form partnerships with local agencies that model for sign regulation that other govern byway sign placement with respect communities along the byway could use for to design and installation their own sign ordinances Directing visitors to sites and districts Communities without zoning could use the in urban areas such as Zanesville, regulations as guidelines or seek to establish Columbus and Springfield will require a voluntary incentives such as tax relief or more complex level of directional accelerated permit processing signage and/or interpretive materials and maps that could be picked up at For additional information, refer to the visitor centers or information kiosks following publications on addressing sign issues, which are available through the PARTNERS/STAKEHOLDERS: American Planning Association: Sign Management entity,local communities,ODOT Regulation for Small and Midsize ON-PREMISES SIGNS Communities by Eric Damian Kelly and Gary Raso (1989), Saving Face: How ACTION: Corporate Franchise Design Can Respect Encourage communities to develop ordinances Community Identity by Ronald Lee that limit sign proliferation, size, and type, Fleming (1994), and Fighting Billboard particularly of those within the viewshed, while Blight: An Action: Guide for Citizens and encouraging context-sensitive design. Public Officials by Frank Vespe (1999)
RATIONALE: In particular,place an emphasis on reducing Communities can be effective partners in signage in: Bridgeport; east of maintaining a visually pleasing roadside Middlebourne;Zanesville;and east and west character along the byway through local of Columbus ordinances that minimize sign proliferation, PARTNERS/STAKEHOLDERS: provide incentives to produce unique signage of Local communities high quality materials, and establish a coordinated approach. Clearly defined on- premises signs support the aesthetics of the
196 ACTION PLAN
BYWAY INTERPRETIVE SIGNS REFER TO THE PRIORITY PROJECT SHEET AT THE BEGINNING OF CHAPTER 2 FOR GENERAL MORE INFORMATION. ACTION: Post interpretive signs at individual sites as suggested in the“Interpretive Techniques”listed in Table 2.
RATIONALE: Signs and other stationary panel displays are the primary means of conveying interpretive information. Signs also are among the least intrusive interpretive measures. They call attention to the presence of something worth learning about yet have a broad range of flexibility in terms of size, design and placement.
IMPLEMENTATION STEPS: Develop an Interpretive Plan for the Ohio national Road Scenic Byway (see “Interpreting the National Road in Ohio” section) Using recommendations contained in the CMP,implement interpretive sign plans at public sites Initiate discussions with private property owners to erect interpretive signs that relate to resources on their property as identified in the Interpretive Plan Work with ODOT to erect interpretive signs within the right-of-way,if necessary
PARTNERS/STAKEHOLDERS: Management entity, private property owners, ODOT DESIGN & CONTENT GUIDELINES
ACTION: Develop templates for interpretive signs that will maintain consistent sizes and graphic features for all interpretive signs along the entire byway.
197 OHIO NATIONAL ROAD SCENIC BYWAY
COORDINATING WITH THE FIVE OTHER NATIONAL ROAD STATES
The long span of the National Road provides an ideal opportunity for travelers to learn about not just the history of a single state or county, but the history of an entire nation. The road serves as a literal time line from Maryland to Illinois, and presenting the history of the National Road and its communities along this line must transcend political boundaries. Through diligent coordination via the National Road Alliance, the National Road Scenic Byways in all six states have the opportunity to present their extraordinary stories in a way that provides a seamless experience for the multistate traveler while at the same time recognizes the uniqueness of each state.
ACTION: Work with the National Road Alliance to coordinate on issues relating to interpretation and marketing that reach across state boundaries.
REFER TO THE PRIORITY PROJECT SHEET AT THE BEGINNING OF CHAPTER 2 FOR MORE INFORMATION.
198 ACTION PLAN
IMPLEMENTATION OF THE MANAGEMENT PLAN THE INTERIM MANAGEMENT ENTITY WILL BE RESPONSIBLE FOR: The Corridor Management Plan for the Ohio Building support for the organization National Road Scenic Byway is grounded in Implementing the formation of the long- local implementation and partnerships. Yet, in term management entity order for the management plan, with its huge array of projects and initiatives, to be an Hiring a graphic designer to assist in the effective tool for ensuring the byway's success,it development of a byway logo must be overseen by a central management Maintaining the web site currently hosted entity.This management entity will need to act by OHPO as coordinator, advocate, clearinghouse and Facilitating and applying for grant funds advisor for the many locally-based projects that make up the bulk of the plan.It also will need to Preparing for and holding the designation take the lead on most of the projects that span celebration. the entire byway and cross multiple As part of the formation of the long-term jurisdictional boundaries.This section describes management entity, this group will need to : the formation, roles and responsibilities of the management entity, the partnerships that will Hold meetings need to be formed for implementation,and ways Draft articles of incorporation or other that funding for the plan's implementation can documents to establish the management be secured. entity MANAGEMENT ENTITY Take on initial priority projects as defined INTERIM MANAGEMENT OF THE BYWAY in Table 1, such as a map or brochure, by: The formation of the management entity will finding funding or sponsors take some time, as members are enlisted, defining project scopes organization is defined, bylaws are created, and building alliances for implementation. roles and responsibilities are outlined. The momentum generated by the Corridor Develop a public outreach approach and Management Plan development process and its build a volunteer network. public involvement should not be allowed to Put together a set of statistics that can be wither.An interim phase of management,during used by byway promoters at public which time the long-term management entity is meetings and in meetings with elected formed and initial projects are begun, will need officials to communicate the “payoff.” to occur over the next year or so. Because the Corridor Management Plan development process relied on an Advisory that would serve as the long-term management Group and three Regional Working Groups, a entity.Members of the Advisory Group and the core assemblage of interested and committed Regional Working Groups should be invited to individuals could readily be tapped to act as participate in the interim management entity. both the interim management entity and the Key leaders for the group, including people who foundation for an expanded group of people could act in the capacity of chairperson or co- chairperson and secretary,need to be identified.
199 OHIO NATIONAL ROAD SCENIC BYWAY
Additional representation should be sought from legislative representatives, the business ORGANIZATION: community, and the natural resources Non-profit 501(c)3 membership community,including: organization with a Board of Directors River Trails Conservation Assistance and Executive Director Program of the National Park Service Alternative option: legislatively-created Ohio Department of Natural Resources authority USDA Resource Conservation & Potential for a Development Authority Development Councils (Buckeye Hills, “arm” to be created in the future to Crossroads, Heart of Ohio,Top of Ohio, and undertake large scale capital projects Miami Valley Councils) Ohio Extension Service District or County creative project financing options, land Offices. assembly, and construction oversight, which A major responsibility of the interim would make private development of major management entity will be to contact and byway projects more attractive. persuade key individuals, especially high-level Members of the interim management entity and business and political interests and public those whom they have contacted for officials, to participate in the management participation in the management entity should entity once it is established. function as the first board for the long-term LONG-TERM MANAGEMENT ENTITY STRUCTURE management entity. Because board members likely will not be in a position to manage the The long-term management entity structure day-to-day operations of the organization, will need to be crafted in detail by the interim however,they should provide for the hiring of an management entity.However,it is recommended executive director and other staff as needed to that this organization be established as a fill this need. The board should establish nonprofit, membership organization to oversee technical committees and/or staff positions the implementation of the Ohio National Road dedicated to marketing and promotion,resource Scenic Byway Corridor Management Plan. stewardship and interpretation, fundraising Nonprofit organizations often have better and oversight, and community access to grant and loan funds than private coordination/development. Since a number of corporations. Opening the organization up to state agencies will be involved in the membership will encourage the management implementation of the CMP and likely will serve entity to hold annual membership meetings on the technical committees, an interagency that can facilitate local implementation of the coordinating committee should be established plan and build greater stewardship of resources. to facilitate the flow of information and Alternatively, a legislatively-created authority exchange of ideas among these agencies. could be established. Community partners in implementation, Once the management entity is established,they including byway-related organizations,National may wish to explore an expansion of their Road communities, and other organizations capabilities through the creation of a along the National Road, will be brought into development arm. Development authorities the management of the byway through have the advantage of being able to assist with interaction: with staff members and
200 ACTION PLAN Members Staffperson Staffperson Staffperson Executive Director Executive Marketing & Promotion Administrative Assistant Universities Land Trusts Land Resource Stewardship/Interpretation Membership/Community Coordination Membership/Community Historical Societies Chambers Commerce of Convention &Visitors Bureaus Organizations Along the National Road National the Along Organizations (30-40 people) Non-profit 501(c)3 Non-profit Board of Directors Executive Committee Executive the plan the Individuals Civic Groups Civic Public Officials Community Partners Everyone implementing Everyone Technical Committees Local government agencies government Local Marketing & Promotions Fundraising & Oversight Fundraising National Road Communities Road National 2 Board members each chair Members to includelocal & state agencystaff, Community Coordination/DevelopmentCommunity Resource Stewardship & Interpretation private sector professionals,business & civic interests Organizational Structure for the Structure Organizational Center Committee National Road Alliance State Agencies Ohio River Scenic Route OhioScenic Links Byways Byway-related Organizations Federal Highway Administration Highway Federal National ScenicResource Byways Interagency Coordinating Interagency Ohio National Road Scenic Byway Management Entity Road Scenic Byway Management Ohio National
201 OHIO NATIONAL ROAD SCENIC BYWAY
participation at technical committee meetings. elections, define priority projects and/or See the chart on the following page for a revise CMP,and discuss work program for diagram of the recommended management upcoming year entity organizational structure. Develop and review annual capital and operating budgets, hire staff, forge BOARD OF DIRECTORS RESPONSIBILITIES: partnerships to facilitate implementation of the CMP at the local level, and promote the Develop and review annual capital and road from within the state through media operating budgets and agency partnerships Hire staff TECHNICAL COMMITTEES: Forge partnerships to facilitate Chaired by Board members and composed implementation of the CMP at the local of technical advisors from state and local level government agencies, private sector Promote the road from within the state professionals, and business and civic interests Meet quarterly with staff Members should be drawn from: OHS, Attend Technical Committee meetings ODOT, ODOD, ODNR, Ohio Arts Council, Hold annual membership meeting Downtown Ohio, Inc., Ohio Farm Bureau, Ohio Department of Agriculture, county convention & visitors bureaus,Ohio Library BOARD OF DIRECTORS: Association, Ohio Public Works Commission, Resource Conservation & Composed of: Directors of ODOT, ODNR, Development offices, Chambers of OHS, ODOD, Ohio Department of Commerce, Ohio State University Agriculture, Ohio Arts Council; two (2) Extension, Rivers and Trails Conservation corporate leaders; two (2) civic leaders; and Assistance Program, area universities, one (1) representative from each county Columbus Metro Parks and Five Rivers selected by their county commissioners MetroParks, grantmaking foundations, (preferably either a commissioner, director private corporations, local business leaders, of a convention & visitor's bureau or other local civic leaders tourism organization,or director of a major county agency dealing with issues related to Technical advisors should be selected by the heritage tourism and/or the byway) Board in consultation with staff; selection should be based upon the advisors' Executive committee to be composed of a professional expertise in the subject matter president, vice-president, secretary, and the committee deals with treasurer elected by the membership Meet quarterly as a committee and attend Meet quarterly to be advised by staff and Board meetings as needed make decisions regarding financial matters and policy issues Quarterly committee meetings should include time devoted to meeting with Chair or attend technical committee community partners so that meetings implementation matters can be addressed Meet annually with members to hold
202 ACTION PLAN
Management Entity Staff: Community Partners, Technical 1st position – Executive Director Committees,and Board of Directors hired by Board to oversee daily Funded through community contributions, administration and implementation of membership dues, proceeds from sales of the Corridor Management Plan; assist National Road merchandise, grants, and in the preparation of the annual capital donations, possible future development and operating budgets; apply for grant authority funding of projects;maintain a web site Staff could be shared with and/or housed in and other public outreach materials; an existing organization, such as the John oversee staff and Annie Glenn Historic Site and 2nd position – Administrative Assistant to Exploration Center in New Concord Executive Director MANAGEMENT ENTITY STAFF: 3rd or 4th position – Membership/Community Coordinator Executive Director oversees member services and Administrative Assistant coordinates efforts of communities to Membership/Community Coordinator implement plan Marketing & Promotions Manager This position should be divided into two positions as the byway effort gains Resource Stewardship/Interpretation momentum and membership grows;one Manager position should handle membership services and fundraising, and the other PARTNERSHIPS position should be devoted to One of the most significant responsibilities of community development and the management entity will be the formation of coordination partnerships. The number and complexity of 4th or 3rd position – Marketing and recommendations contained in the Corridor Promotions Manager Management Plan require that strong local develop and coordinate marketing and partnerships be formed for implementation of promotions efforts from within the the recommendations to be a reality. The organization and with communities following list describes the types of partnerships that should be cultivated by the 5th position – Resource management entity as an ongoing objective. Stewardship/Interpretation Manager MEDIA oversee preservation and interpretation efforts Utilize local media sources such as newspapers, magazines, radio and cable Staff responsible for maintaining day-to- day operations, implementing the plan, and television to promote the National Road serving as liaisons to the communities; and relay interpretive material about it. responsible for setting up and attending all PEOPLE/ORGANIZATIONS meetings Use local organizations, businesses, and Additional meetings as needed with institutions to help promote the byway,
203 OHIO NATIONAL ROAD SCENIC BYWAY
support local ordinances, donate time and additions to the plan. services, identify projects, and implement OPERATING BUDGET CMP recommendations. In order to sustain itself,the management entity Maintain close ties with Downtown Ohio, will need to develop an annual operating budget Inc., Heritage Ohio, and Byway Links in that will maintain the day-to-day operations of order to benefit from their strength in the management entity.The operating budget lobbying at the state level. should include costs associated with staff Partner with local historical societies to salaries, travel expenses, meetings/conferences, promote the National Road through office rent and equipment. exhibits, lectures, publications, and media CAPITAL BUDGET attention.This will help to generate support among community members to implement Implementation of the Corridor Management parts of the CMP at the local level. Plan will require that the management entity create and annually update a capital budget.The Use the regional Metropolitan Planning Organizations (MPOs) to incorporate the capital budget will reflect the byway's priority CMP into other planning efforts, distribute projects that require capital funds. Typically, information, and act as liaisons to area capital projects result in “bricks and mortar”or citizens and organizations. otherwise tangible products.The capital budget should identify timing,cost and funding sources Disseminate information at the local level for the projects. Table 1 presents an initial through Chambers of Commerce, Village Capital Improvement Plan for identified Councils,Township Trustee meetings,etc. priority projects. Stress to legislators the return on FUNDING SOURCES investment that tourism produces and the need to support heritage tourism efforts. Identifying funding sources for the many projects contained in this plan will help to make GOVERNMENT AGENCIES them a reality.At the same time,funding changes Work closely with staff from the Ohio on an annual basis, as budgets are adjusted to Department of Transportation, the Ohio economic trends and political preferences.Table Department of Development, the Ohio 3 provides the management entity and its Historic Preservation Office and the Ohio partners in implementation with information on Department of Natural Resources as a number of sources that could be tapped to members of the management entity to fund any number of byway projects.Additional implement the CMP at the state level. actions related to funding appear below. Build partnerships with local governments EXISTING FUNDING SOURCES to implement the CMP at the local level. ACTION: ONGOING PARTNERSHIP BUILDING Apply for federal, state and local grants and Continually assess outreach efforts and loans for byway projects. gaps in outreach to identify those RATIONALE: partnerships that still need to be formed. Grant and loan programs administered by Host annual meetings that are open to the government agencies are the most common public and will provide updates on source of funding for many community implementation and input on revisions or
204 Ohio National Road Scenic Byway Table 3: Funding Sources
Source Source Name Web Page Phone Agency/ Region Qualifying Projects/Fields of InterestFunding Dollars Application Type Organization Served Deadlines Federal ARC: Appalachian www.arc.gov 614.644.9228 Ohio Governor's Office Appalachian region - * Program grants: for projects that further the goals of skills and varies; approximately $4 million per year contact Office of Appalachia Regional Commission of Appalachia Belmont, Guernsey, knowledge, physical infrastructure, community capacity, and Muskingum dynamic local economies, and health care; types of projects Counties include education equipment, economic development, infrastructure improvements, business training, entrepreneurial development, health care, travel and tourism, and welfare reform * Research grants: for research on topics that directly impact economic development in the Appalachian Region
EPA-EEG: www.epa.gov/ocepa111/ 202.564.0443 Office of Environmental National Environmental education projects that enhance the public's $2-3 million annually 15-Nov Environmental NNEMS Education awareness, knowledge and skills to make informed decisions Projects under $25,000 awarded by regional Protection Agency - that affect environmental quality office, with most being under $5,000 Environmental Education Grant Program
IMLS: Institute of www.imls.gov 202.606.8536 Institute of Museum and National IMLS offers funding through their General Operating Support, * General Operating Support: up to $112,500 General Operating Support: Museum and Library Library Services Museum Assessment Program, Conservation Project Support, * MAP: varies January 15 Services Conservation Assessment Program, and National Leadership * Conservation Project Support: up to MAP:November 1; March 15 Grants for Museums $50,000 (up to $75,000 for exceptional Conservation Project * General Operating Support is offered to enhance educational projects and up to $10,000 in additional Support: October 15 services, strengthen collections care, and raise funds from funds for education component) CAP: December 1 other sources * CAP: varies National Leadership Grants * The Museum Assessment Program (MAP) is administered * National Leadership Grants for Museums: for Museums: March 1 through the American Association of Museums and provides $15,000 - $500,000 Institutional Assessments, Collections Management Assessments, Public Dimension Assessments, and Governance Assessments. The Public Dimension Assessment "addreses how the museum is communicating with its audience and community. [The focus is on] programming, exhibits, visitor service, public relations, and marketing." * Conservation Project Support helps museums identify conservation needs and priorities and perform activities to ensure the safekeeping of their collections * The Conservation Assessment Program is administered through Heritage Preservation and provides a general conservation assessment of the museum's collections, as well a * National Leadership Grants for Museums provide funding for "M 205 Ohio National Road Scenic Byway Table 3: Funding Sources 206 Source Source Name Web Page Phone Agency/ Region Qualifying Projects/Fields of InterestFunding Dollars Application Type Organization Served Deadlines NEA: National www.arts.gov 202.862.5400 National Endowment for National Organization Grants for: Creation and Presentation; Planning $5,000 - $20,000 14-Aug Endowment for the the Arts and Stabilization; Heritage and Preservation; and Education Arts and Access * Heritage & Preservation grants for the "conservation of highly significant works or collections of art, artifacts or designed elements, or of cultural traditions or practices" * Education grants for projects that use the original works of art as crucial elements of arts education projects, including exhibitions, training, and professional development
NEH: National www.neh.fed.us National Endowment for National Relevant programs focus on Preservation and Access, Public * Preservation and Access: varies * Preservation and Access: Endowment for the the Humanities Programs, and Education Development * Consultation Grants: up to $10,000 July 1 Humanities * Preservation and Access Grants support projects that * Public Programs for Libraries, Museums or * Consultation Grants: preserve and make available resources for humanities Special Projects: maximum $40,000 for September 11 research, education, and public programming planning, maximum $300,000 for * Public Programs for * Public Programs Consultation Grants support initial planning implementation Libraries, Museums and for humanities programming for the general public * Media Projects: maximum $30,000 for Special Projects: November * Public Programs for Libraries, Museums, or Special Projects: planning, average $60,000 for scripting, 1 for Planning only, February Projects in Museums and Historical Organizations are based on maximum $400,000-$800,000 for TV 1 for Planning and interpretive exhibitions-both long-term and traveling-on the production and $60,000-$200,000 for radio Implementation interpretation of historic sites, and on other exhibition production * Media Projects: November projects that complement museum collections, such as * Education Development: $10-25,000 for 1 for Planning only, February catalogs, public symposia, and websites; Special Projects Humanities Focus Grants, maximum 1 for Planning, Scripting, and typically use a combination of programming formats and take $250,000 for National Education Projects Production place at diverse venues regionally or nationally. Such projects * Education Development: may include reading or film discussion series, lectures and April 15 for Humanities symposia, as well as ancillary exhibits, publications, brochures, Focus Grants, October 15 for or websites. National Education Projects * Public Programs Media Projects support the production of humanities-focused radio and television broadcasts, as well as s * Education Development Grants support the inclusion and expa
NHPRC: National www.nara.gov/nhprc 202.501.5610 National Historical National Projects collecting, describing, preserving, compiling, and up to $10 million annually June 1, October 1 Historical Publications Publications & Records publishing (including microfilming and other forms of & Records Commission reproduction) documentary sources significant to the history of Commission the United States and making them available to the public
NPS-HPF: National www2.cr.nps.gov/hpf/hpf- Ohio Historical Society National Preservation activities carried out through the State Historic varies varies Park Service - Historic fund (see below) Preservation Office, which works with local communities to Preservation Fund achieve preservation goals Ohio National Road Scenic Byway Table 3: Funding Sources
Source Source Name Web Page Phone Agency/ Region Qualifying Projects/Fields of InterestFunding Dollars Application Type Organization Served Deadlines NPS-NCPTT: National www.ncptt.nps.gov 318.357.6464 National Center for National Preservation Technology and Training Grants fund training, $30,000-$40,000 1-Feb Park Service - National Preservation technology, information management, and basic research in all Center for Preservation Technology and Training related historic preservation fields Technology and Training
USDA - RBE: U.S. www.rurdev.usda.gov/rbs Rural Business- National Development of small and emerging private business varies contact USDA Rural Department of /busp/rbeg.htm Cooperative Service enterprises located in areas outside the boundary of a city or Development State Office Agriculture - Rural unincorporated areas of 50,000 or more and its immediately Business Enterprise adjacent urbanized or urbanizing area. Grants are awarded Grants through the Rural Business-Cooperative Service (RBS) to public bodies, nonprofit corporations, and Federally-recognized Indian Tribal groups. 207 Ohio National Road Scenic Byway Table 3: Funding Sources
208 Source Source Name Web Page Phone Agency/ Region Qualifying Projects/Fields of InterestFunding Dollars Application Type Organization Served Deadlines UDC-EDA: U.S. www.doc.gov/eda Chicago Regional Economic Development National * Public Works Development Facilities Program: helps varies contact local Economic Department of Office 312.353.7706 Administration distressed communities attract new businesses and industry; Development Representative Commerce - Economic includes assistance with sustainable development and Development brownfields redevelopment Administration * Economic Adjustment Program: helps states and local areas design/implement strategies for facilitating adjustment to changes in their economic situation that are causing or threaten to cause serious structural damage to the underlying economic base, including loss of industry
HUD-CDBG: U.S. www.hud.gov 202.401.0388 Ohio Department of National Community development projects aimed at neighborhood varies contact Ohio Department of Department of Housing Development, revitalization, economic development, and public facilities Development, Community and Urban Community * Must serve a majority of low- and moderate-income people Development Division Development - Development Division Community (see below) Development Block Grant Program
FHWA-TE: U.S. www.fhwa.dot.gov Ohio Department of National Transportation-related activities designed to strengthen the 10% of Surface Transportation Program contact Ohio Department of Department of Transportation (see cultural, aesthetic, and environmental aspects of the intermodal (approximately $580 million FY02) Transportation Transportation Federal below) transportation system Highway Administration - Transportation Enhancements
FHWA-NSB: U.S. Discretionary grants for planning, designing, and developing $25.5 million FY02 Department of byways and state scenic byway programs Transportation Federal Highway Administration - National Scenic Byways
FHWA-BPP: U.S. Projects to make bicycling and walking safer and more viable Eligible for funds through National Highway Department of means of travel System, Surface Transportation Program, Transportation Federal Scenic Byways, and Recreational Trails Highway Program Administration - Bicycle and Pedestrian Paths
FHWA-RTP: U.S. Creation and maintenance of recreational trails $50 million FY02 Department of Transportation Federal Highway Administration - Recreational Trails Ohio National Road Scenic Byway Table 3: Funding Sources
Source Source Name Web Page Phone Agency/ Region Qualifying Projects/Fields of InterestFunding Dollars Application Type Organization Served Deadlines FHWA-TCSPP :U.S. Projects that improve the efficiency of the transportation $25 million FY02 Department of system, reduce the environmental impacts of transportation, Transportation Federal and ensure efficient access to jobs, services, and centers of Highway trade Administration - Transportation and Community System Pilot Project
State COF-BI: Clean Ohio www.odod.state.oh.us 614.466.4484 Department of State Assessment, treatment, disposal of contaminated materials, $50 million per year unknown Fund - Brownfields Development with Ohio acquisition of property Initiative Environmental Protection Agency
COF-OSWC: Clean www.pwc.state.oh.us 614.466.0880 Natural Resources State * Acquisition of park and recreation areas, natural areas and $37.5 million per year unknown Ohio Fund - Open Assistance Councils other habitats, and development or rehabilitation of such areas Space and Watershed * Purchase of easements or fee simple interest in land to Conservation protect and restore streams and forested riparian corridors, conservation measures to protect and restore natural stream functions
COF-FP: Clean Ohio www.pwc.state.oh.us/Cle 614.728.4937 Department of State Purchase of agricultural easements $6.25 million per year unknown Fund - Farmland an.Ohio.Agricultural Agriculture with Preservation Farmland Preservation Advisory Board
COF-RT: Clean Ohio www.dnr.state.oh.us 614.265.6402 Ohio Department of State Land acquisition, trail construction and maintenance, $6.25 million per year unknown Fund - Recreational Natural Resources development and rehabilitation of trailside/trailhead facilities, Trails planning/design/engineering for trail projects
OAC - Ohio Arts www.oac.state.oh.us 614.466.2613 Ohio Arts Council State Ohio Arts Council administers a number of programs that fund * Artists Projects Program - up to $10,000 * Artists Projects Program: Council the arts. Those with the most applicability include: * Operating Support II (for organizations with December 1 * Artists Projects Program: encourages the creation of new operating budgets less than $1 million) - up * Operating Support: varies work with a public component (community involvement, to $40,000 * Project Support: March 1 education, or support) * Project Support - no more than 50% of the * Appalachian Arts Program: * Operating Support I and II: provides support for operating project expense budget, with a maximum of January 15 expenses of Ohio arts institutions, including salaries, travel, $40,000 promotion, and production costs * Appalachian Arts Program - up to $2,000 * Project Support: funds one part of an organization's activities (a one-time event, single production, or exhibition) * Appalachian Arts Program: promotes community development through the arts in Appalachian areas of Ohio and urban centers with large Appalachian populations; supports projects 209 that make the art the center of community and economic development efforts Ohio National Road Scenic Byway Table 3: Funding Sources 210 Source Source Name Web Page Phone Agency/ Region Qualifying Projects/Fields of InterestFunding Dollars Application Type Organization Served Deadlines Natureworks:Ohio www.dnr.state.oh.us/real 614.265.6408 Division of Real Estate State Acquisition, development, or rehabilitation of public park and up to 75% of project cost 1-Jul Department of Natural m/grants/natrwrks and Land Management recreation areas $5-10 million per year, distributed between Resources - counties Natureworks: Parks & Recreation
ODOD-DRC: Ohio www.odod.state.oh.us/cd 614.466.2285 Community State Projects that revitalize central business districts, aid in the up to $400,000 13-Oct Department of d/ohcp/crcp Development Division elimination of slums and blight, create and retain jobs Development - Downtown Revitalization Competitive Grants
ODOD-EC: Ohio www.odod.state.oh.us/cd 614.466.2285 Community State Gap-financing for local business development projects that $500,000 for direct loans and $400,00 for off- n/a Department of d/ohcp/edpn.htm Development Division result in permanent, private-sector jobs site infrastructure projects Development - Economic Development Program
ODOD-MBD: Ohio www.odod.state.oh.us/cd 614.466.2285 Community State Grants to local cities and counties and nonprofit organizations maximum $50,000 14-Sep Department of d/ohcp/mbdpn.htm Development Division to assist in the development of local microenterprise Development - businesses and to create and retain long-term jobs in the Microenterprise private sector. Microenterprises are defined as for-profit entities Business Development with five or fewer employees, one of whom owns the business. Program
ODOD-SCCDBG: Ohio www.odod.state.oh.us/cd 614.466.2285 Community State Projects that are aimed at revitalization and community varies 6-Jul Department of d/ohcp/fapn.htm Development Division improvements and serve a majority of low- and moderate- Development - Small income people Cities Community Development Block Grant
ODOD-TTA: Ohio www.odod.state.oh.us/cd 614.466.2285 Community State Federal and state resources are awarded, through a Request $150,000 for statewide projects; $35,000 for 21-Sep Department of d/ohcp/ttagp.htm Development Division for Proposals process, to statewide and regional multi-county other projects Development - nonprofit organizations that will in turn assist in building local Training and Technical communities' and organizations' capacity to apply for and Assistance Program administer state and federal funds. Ohio National Road Scenic Byway Table 3: Funding Sources
Source Source Name Web Page Phone Agency/ Region Qualifying Projects/Fields of InterestFunding Dollars Application Type Organization Served Deadlines ODOT-SB, ODOT- www.dot.state.oh.us/prog 614.728.5078 Scenic Byways Program State * Scenic Byways Discretionary Program (ODOT-SB) - see funds vary; the legislation that authorizes varies TCSP, ODOT-IBRC: ramresource/fdp.htm (Scenic Byways) Coordinator; FHWA above these programs, TEA-21, expires in FY03 Ohio Department of 614.728.8062 (Local Local Projects * Transportation and Community and System Preservation Pilot and will be up for reauthorization at that time; Transportation - Projects) Administrator Program (ODOT - TCSP) - see FHWA above changes to the programs and their funding Discretionary * Innovative Bridge Research and Construction Discretionary may occur Programs Program (ODOT-IBRC) - funds cost of innovative materials used for bridge repair, rehabilitation, replacement, or new construction * Public Lands Highway Discretionary Program - transportation projects within, adjacent to, or that provide access to the areas served by a public lands highway. A public lands highway is a forest road under the jurisdiction of and maintained by a public authority and open to public travel, or any highway through unappropriated or unreserved public lands, or other federal reservations under the jurisdiction of a public authority
ODOT-TE: Ohio www.dot.state.oh.us/prog 614.644.7095 District Planning & State Historic and archaeological transportation enhancements, varies varies Department of ramresource/te.htm Program Administrator scenic and environmental transportation enhancements, Transportation - pedestrian and bicycle facilities Transportation Enhancements
ODOT-BPP: Ohio Paved shoulders, shared signed roadway, bicycle lanes, varies varies Department of shared use path, pedestrian facilities Transportation - Bicycle/Pedestrian Program
OHPO-CLG: Ohio www.ohiohistory.org/reso 614.298.2000 Ohio Historic Certified Local CLG's can apply for funds for planning, registration, surveys, varies 1-Nov Historic Preservation urce/histpres/toolbox/clg Preservation Office Governments in administration, public education, and acquisition and Office - Certified Local 2 Ohio development Government Program
Non-profit/ Community Foundations TCF: The Columbus www.columbusfoundatio 614.251.4000 The Columbus Central Ohio Advancing philanthropy, arts and humanities, conservation, $57.6 million given in 2000 varies by field of interest; Foundation n.com Foundation education, health, social services, urban affairs 4,400 grants to 1,200 organizations in 2000 notified in about 3 months
211 TDF: Dayton www.daytonfoundation.or 937.222.0410 Dayton Foundation Dayton/Miami "Grants to help launch new projects not addressed by existing call for information Foundation g Valley region organizations or to support special efforts of already- established nonprofit organization in the Miami Valley" Ohio National Road Scenic Byway Table 3: Funding Sources
Source Source Name Web Page Phone Agency/ Region Qualifying Projects/Fields of InterestFunding Dollars Application 212 Type Organization Served Deadlines FAO: Foundation for www.appalachianohio.or 740.753.1111 Foundation for 29 counties of "Makes grants for charitable and civic purposes, provides and $2 million unknown Appalachian Ohio g Appalachian Ohio Appalachian Ohio promotes leadership for collaborative and creative regional (Belmont, initiatives, and builds the capacity of individuals and Guernsey, organizations to meet community needs" Muskingum)
GCAC: Greater www.gcac.org 614.224.2606 Greater Columbus Arts Greater Columbus Grants for special, one-time arts activities such as public 2001 Project Grants = $130,270 to 17 April 1 and September 1 Columbus Arts Council Council area performances or exhibitions, the creation of new work, or organizations each year special exhibitions * Fields: music, theater, visual arts, design arts, multidisciplinary
MCCF: Muskingum www.mccf.org 740.453.5192 Muskingum County Muskingum County Grants for projects that enhance the quality of life in Spring 2000: 9 grants for $25,000 Spring: March 1 County Community Community Foundation Muskingum County Fall 2000: 5 grants for $25,000 Fall: November 1 Foundation Spring 2001: 7 grants for $30,000
Private Foundations TGF: The Graham www.GrahamFoundation 312.787.4071 The Graham Foundation Graham Foundation grants are offered to individuals and Typically less than $10,000 and not more January 15, July 15 Foundation .org institutions in support of activities focused on architecture and than $25,000 the built environment; generally activities that lead to the public dissemination of ideas through publication, exhibition, or educational programming
JPGT: J. Paul Getty www.getty.edu/grants 310.440.7320 J. Paul Getty Trust National Grants in the fields of research, conservation, and leadership Architectural Conservation Grants available * Architectural Conservation Trust and professional development to promote research in the in two categories: Project Planning and Grants: April 10 annually, history of art and related fields, advancement of the Project Implementation preliminary letter due two understanding of art, and conservation of cultural heritage * Project Planning: up to $75,000 for months prior * Conservation grants can be used for projects focused on the research, documentation, and analysis for * Other grants: no deadline; conservation of works of art as well as historic buildings, development of a comprehensive notification within six months districts, landscapes, and archaeological sites conservation plan * "The importance of research, conservation surveys, * Project Implementation: up to $250,000 for conservation planning, interpretation, and training is the actual conservation of the historic emphasized as part of a broader approach to effective structure and fabric of a building or site stewardship and long-term preservation." * Other grants range from $3,000 to $300,000, with most under $50,000
KF: Kresge Foundation www.kresge.org 810.643.9630 Kresge Foundation National Challenge grants for "bricks and mortar" projects by Typically between $150,000 - $600,000 n/a (decision in four to six organizations operating in the fields of higher education, health Challenge grants are designed to elicit months) care and long-term care, human services, science and the additional contributions for projects, so environment, arts and humanities, and public affairs. Kresge Foundation awards typically account for one-fifth to one-third of the total project cost
TMF: The Midgard The Midgard Foundation National Aging, Arts/Culture, Civil Rights, Education, LGBT Average grant: $10,000 Foundation Communities, Historic Preservation, People of Color, Women
Public Charities Ohio National Road Scenic Byway Table 3: Funding Sources
Source Source Name Web Page Phone Agency/ Region Qualifying Projects/Fields of InterestFunding Dollars Application Type Organization Served Deadlines ABF: America the www.america-the- 202.638.1649 America the Beautiful National Support provided for volunteer community projects aimed at $200-$500; unknown Beautiful Fund beautiful.org Fund preserving landmark and historical architecture, preserving technical assistance national treasures of ecology, and creating community gardens * Types of support include advisory services, educational materials, grants of free seeds and plant materials, and small money grants
SOS: Heritage www.heritagepreservatio 202/634.1422 Save Outdoor Sculpture National * Conservation Treatment Awards: conservation of artistically * Conservation Treatment Awards: up to rolling through November 1 Preservation/Save n.org and historically significant public outdoor sculpture 50% of the cost of conservation treatment, Outdoor Sculpture * Assessment Awards: hiring of a professional conservator to ranging from $1000 to $40,000 assess and recommend treatment for sculpture * Assessment Awards: up to $850
NTHP-PSF: National www.nthp.org National: National Trust for National Preservation Services Fund: matching grants for preservation $550 - $5,000 (typically $1,000-$1500) contact Regional Office Trust for Historic 1.800.944.6847 Historic Preservation planning and education efforts Preservation - Midwest Regional Preservation Services Office: Fund 312.939.5547
NTHP-JFF: National Johanna Favrot Fund: grants for projects that contribute to the $2,500 - $10,000 Trust for Historic preservation or the recapture of an authentic sense of place; Preservation -Johanna project must involve a National Historic Landmark Favrot Fund
NTHP-CWMF: Cynthia Woods Mitchell Fund for Historic Interiors: grants to $2,500 - $10,000 National Trust for assist in the preservation, restoration, and interpretation of Historic Preservation - historic interiors; project must be a National Historic Landmark Cynthia Woods Mitchell Fund for Historic Interiors
NTHP-LIP:National Local Initiative Program: technical assistance grants to up to $2,500 Trust for Historic strengthen and stabilize organizational capacity and develop Preservation -Local resources to hire staff (typically used for an organizational Initiative Program development consultant)
NTHP-CPP: National Collaborative Pilots Program: technical assistance grants for up to $2,500 Trust for Historic project planning for projects that advance the preservation
213 Preservation - mission and build the preservation movement at the local level Collaborative Pilots Program Ohio National Road Scenic Byway Table 3: Funding Sources
Source Source Name Web Page Phone Agency/ Region Qualifying Projects/Fields of InterestFunding Dollars Application 214 Type Organization Served Deadlines NTHP-NPLF:National National Preservation Loan Fund: loans "to establish or expand $50,000 - $350,000 Trust for Historic local and statewide preservation revolving funds; to acquire Preservation -National and/or rehabilitate historic buildings, sites, structures and Preservation Loan districts; to purchase easements; and to preserve National Fund Historic Landmarks."
NTHP-ICVF:National Inner-City Ventures Fund: "finances the rehabilitation of historic $50,000 - $350,001 Trust for Historic buildings that serve economic and community development Preservation - Inner needs of low-, moderate-, or mixed-income neighborhoods." City Ventures Fund
OHC: Ohio Humanities www.ohiohumanities.org 614.461.7802 Ohio Humanities Council Ohio Organization established to "encourage all Ohioans to become * Major grants (projects with regional or state-* Major grants: February 1, Council 1.800.293.9774 explorers of the human story, to use history, philosophy, and wide impact, a variety of formats, and/or September 1, November 1 the other humanities as a means to arrive at new insights." broad interest and appeal): $5,001 - $20,000 (notified within 6 weeks) * Eligible projects are broad-ranging and could include: exhibits; * Regular grants (short term, limited scope, * Regular grants: First book or film discussions; lectures; radio, TV or website part of a larger project, and/or single-site business day of each month, broadcasts; dramatic performances or readings; in-character programs): $2,001 - $5,000 at least 8 weeks before the presentations of historic figures; videos and study guides; K-12 * Mini grants (same as regular grants): up to project starts (notified shortly education projects; community forums or town meetings to $2,000 after end of month) encourage public debate and discussion; preservation and * Planning grants (preliminary work in * Mini grants: any time, but at documentation of aspects of a community's history; research designing a major humanities project): up to least five weeks before the and writing to produce interpretive material; minor publications $2,000 project starts (notified within * Projects must demonstrate: humanities focus; humanities 2 weeks) scholar involvement; public benefit; balanced viewpoints; * Planning grants: any time effective program formats; sponsor cost-share (notified within 2 weeks) * "OHC strongly encourages grant proposals in the following areas: 1) Community History: These include projects which record, preserve, and publicly share important aspects of local or state history; 2) K-12 Education: These include projects such as teachers institutes and scholar residencies which are designe
Corporate Grantmakers AEF: American www.americanexpress.c American Express National Three program themes: Community Service, Cultural Heritage, In 1999, approximately $8 million (29% of unknown Express Foundation om/corp/philanthropy Foundation Economic Independence total) given to Cultural Heritage projects *Grants for Cultural Heritage emphasize: "public awareness of the importance of historic and environmental preservation; preservation and management of major tourism sites; direct support for important cultural institutions and major projects in the visual and performing arts that are representative of national, regional and local cultures; access to the arts and assistance to organizations in developing new audiences."
n o s i e t a n i c l i l d p a e p D A 1-Mar unknown March 31) s r a l l o D
g n i d n u F unknown (based on a percentage of pre-tax profits) In 1999, close to $15.5 million was given Community Vitality projects This is a fee-based program n/a unknown September 1 (notification by n/an/a n/a n/a t s e r e t n I
f o
s d l e i F / s t c e j o r P
g n i y f i l a u Q Enhancing the quality of life in communities where they operate * Particularly interested in programs that provide the skills young people and adults need to become self-sufficient "…to be a leader and catalyst in building competitive, safe and productive society to utilize our skills resources to: develop a skilled workforce; support responsive, healthy and attractive communities; encourage employee participation and involvement; support public policy and marketplace issues." * Under the program focus of "Community Vitality," programs are emphasized that build social and economic stability make communities attractive places to live * Through its "America Downtown: New Thinking, Life" program, the NLC offers technical assistance to cities focused on downtown enhancement * Activities could include: Downtown Audits, Action Agenda and Marketing, Government Officials Network, Training Forums Four focus areas: Health and Human Services; Education; Culture & Arts; Civic Community * Culture & Arts grants made to established and pioneering organizations that support visual and performing artists in areas of geographic focus * Civic & Community grants made to improve and revitalize the community, improve the quality of government and legal system, promote business, economic and public policy research, and address conservation issues of life * Conservation Financial Program helps communities raise funds for land conservation through legislation, ballot measures, and other initiatives natural communities that represent the diversity of life on earth * Works with land owners and other partners to conserve manage resources
n d o e i v g r e e Table 3: Funding Sources R S central Ohio Areas where DaimlerChrysler has a presence (there is a plant in Dayton, Ohio) National Downtown revitalization there is a large number of employees and agents (Columbus is the corporate headquarters) n o Ohio National Road Scenic Byway i t
a / z y i c n n a e g r g O A Bob Evan Farms, Inc. Southeastern and Corporation Fund Trust for Public Land National; Midwest Land conservation for public enjoyment, recreation, and quality Nature Conservancy National; Ohio Land and water conservation to preserve plants, animals, Cities e n o h P 248.512.2502 Daimler Chrysler 614.249.4310 Nationwide Foundation Locations where Cleveland Field Office: 216.928.7578 Ohio Chapter: 614.717.2770 202.626.3000 National League of e g a P
b e W nature.org www.nlc.org r.com site/homepage.nsf/pages /philanthropy out_us/involve/fndatn www.fund.daimlerchrysle www.nationwide.com/ab www.tpl.org www.bobevans.com/web e m a N
e c r : Daimler F u : National League : Bob Evans : Trust for Public C F : Nature C L : Nationwide o L E C C F P S N Conservancy N of Cities D Chrysler Corporation Fund N Foundation B T Land Farms, Inc.
e c r e r u p e h o y t T S O
215
n o s i e t a n i c l i l d p a e p D A s r a l l o D
g n i d n u F n/a n/a t s e r e t n I
f o
s d l e i F / s t c e j o r P
g n i y f i l a u Q * Includes intensive training and technical support to restore central business districts to centers of community activity and commerce. The assistance includes volunteer and program manager training, marketing and promotion, business recruitment, market analysis, design, historic preservation and fundraising.
n d o e i v g r e e Table 3: Funding Sources R S n o Ohio National Road Scenic Byway i t
a / z y i c n n a e g r g O A e n o h P 614.258.6200 Downtown Ohio, Inc. Ohio Technical assistance to designated Main Street communities e g a P
b e W e m a N
e c r u : Downtown Ohio, I o O S Inc. D
e c r e u p o y T S
216 ACTION PLAN
development, enhancement, and preservation organizations projects. Millions of dollars are available for the POTENTIAL FUNDING SOURCES resourceful community or organization. These programs typically require a local match of ACTION: some kind, although these requirements vary, Establish a revolving loan fund, façade and quite often are only open to local enhancement program, land trust, and/or governmental entities or 501(c)3 non-profit technical preservation assistance resource. organizations. RATIONALE: IMPLEMENTATION STEPS: A revolving loan fund, façade enhancement Refer to Table 3 for funding sources and program and/or technical preservation their programmatic requirements assistance resource would encourage the The management entity should apply for renovation of deteriorated properties located and/or assist communities and local along the byway route. Any or all of these organizations in applying for grant and loan methods would assist property owners with an funding undertaking that to many is very costly.
PARTNERS/STAKEHOLDERS: IMPLEMENTATION STEPS: Management entity, local communities and Use grants, membership dues, and private organizations donations to establish a revolving loan fund for preservation-related projects ACTION: Seek applications on an annual basis Write grant applications for foundation grants to fund projects. Make awards on a rotational basis to regions or make the process competitive RATIONALE: throughout the length of the entire byway Private philanthropic organizations can be a Give priority to initiatives in the more lucrative source of funding for projects. Many beleaguered urban sections of the byway times these organizations are focused on a that lie within Bridgeport, Zanesville, particular geographic area or special interest Columbus,and Springfield and are willing to support projects that are very local in nature and specific in focus. PARTNERS/STAKEHOLDERS:
IMPLEMENTATION STEPS: Management entity Consult Table 3 to identify philanthropic LOCAL FUNDRAISING organizations that could be tapped to fund ACTION: byway projects. Partner with ODOD, local universities and Ask organizations that show an interest in foundations to sponsor grant writing and the Ohio National Road Scenic Byway to fundraising seminars and/or provide technical participate in the management entity to grant assistance for communities and solidify local participation and provide organizations working to implement the CMP. insight into the funding side of the RATIONALE: implementation process. Local communities and organizations can be PARTNERS/STAKEHOLDERS: discouraged from applying for grants and loans Management entity, local philanthropic
217 OHIO NATIONAL ROAD SCENIC BYWAY
if they do not have the resources or“know-how” to write a successful application. A number of agencies and organizations offer training or information on grant writing and fundraising.
IMPLEMENTATION STEPS: Partner with ODOD,local universities, area foundations, and Ohio State University Extension Service to provide grant writing and fundraising assistance
PARTNERS/STAKEHOLDERS: Management entity, ODOD, local universities, foundations, local communities, local organizations
ACTION: Work with communities and local organizations to host meetings and fundraising events that will enhance local funding of projects contained in the CMP.
RATIONALE: The CMP is very oriented towards local implementation. Local citizens and organizations have a big stake in the success of the byway. They will realize the greatest financial and other benefits and so should be tapped to support it financially. Gaining local financial support for the byway gives communities a vested interest in seeing it succeed.
IMPLEMENTATION STEPS: Working with local partners, organize and host local fundraising events to help finance implementation of the plan
PARTNERS/STAKEHOLDERS: Management entity, local communities, local organization
218