Creative Virtual Trade Mission to 22-24 September 2020 2 3

Contents

Welcome Page 4

The Mayor’s International Business Programme Page 7

Meet the Team Page 8

Meet our Companies Page 10

Cover photo by Eric Weber 4 5

Welcome

I am delighted that some of London’s most innovative creative sector companies will be exploring new business opportunities on this virtual trade mission to Germany.

At the top of our delegates’ agenda this year is, of course, DMEXCO – the annual for the digital and sectors. Hosted in since 2009, the trade show will be entirely digital for the first time this year, bringing together industry leaders, media professionals and tech pioneers through a series of interactive seminars, debates and expositions outlining the future of the digital economy.

Globally informed but locally focussed, it is the perfect launchpad for our delegates to explore not only the ecosystem at large but also the varied digital landscape of Germany itself – an interest that unites our companies as they consider, or indeed continue with, their international expansion. As we meet with key corporates, investors and business leaders as part of our fringe activity around DMEXCO, we look forward to identifying new partnerships and continuing the historic trend of creative collaboration between Germany and London.

I wish all of our delegates an insightful and productive virtual trade mission, and extend the warmest of thanks to our partners that have helped make it possible.

Laura Citron Chief Executive, London & Partners 6 7

The Mayor’s International Business Programme We are London’s international trade, investment and promotion agency. It is our role to promote London internationally as a leading world city in which to The Mayor’s International Business Programme helps ambitious high- visit, study, invest, grow and meet. growth (scaleup) companies from London’s technology, life sciences and urban sectors to expand their businesses internationally. Our work helps achieve good growth for London and Londoners and has supported over 70,000 jobs since we were founded in 2011. • Tailored to fit a company’s specific international growth ambitions, this exclusive programme provides: What we do: • Foreign Direct Investment (FDI) • One-to-one and one-to-many mentoring and ongoing guidance from • Trade & Growth entrepreneurs and business leaders • Business Tourism • Major Events • Focused workshops and events that provide the opportunity to learn • Leisure Tourism from expert advisers • Higher Education & Talent • London’s global reputation • Live leads for specific business opportunities in North America, Europe, China and India We focus proactively on the core markets, audiences and sectors who will bring good growth for London. • The opportunity to join high-profile targeted trade missions led by our team of international business experts For more information, please see londonandpartners.com For more information on the programme please visit gotogrow.london 8 9

Meet the team Harrison Jones Trade Manager (Creative & Urban Industries) [email protected]

Miriam Ducke Chief Representative Germany [email protected] Nicola Pinder Principal Advisor Germany [email protected] With a population of more than 80 million and more than 29 German companies in the Fortune Global 500, Germany is Europe’s largest market and one of the most attractive for advertisers.

During the last decade, the country has been known for lagging On this virtual trade mission, delegates will have the unique Matthias Frank behind the revolution in digitalisation, internet use and e-commerce. opportunity to meet with major brands and key players in digital VP Business Development Germany However, it is quickly catching up and is set to become the go-to business and marketing. They will also explore the breadth of [email protected] place for AdTech. the German corporate and media landscape in Bavaria, Baden- Württemberg, North Rhine-Westphalia and Berlin. Since the start of the coronavirus pandemic, German consumers have taken a massive step towards embracing the opportunities of I’d like to take this opportunity to thank all our partners and digitalisation, with e-commerce and mobile payment solutions now delegates involved. We look forward to connecting and building widely accepted and used. Germany has arrived in 2020 and will long-lasting, mutually beneficial relationships during this intensive not turn back – and as companies quickly adapt and innovate, so and exciting few days ahead. Have a great DMEXCO. Benjamin La Trobe too does their marketing of products and services. This makes it a Business Development Associate great time for London businesses in this sector to take a closer look at what the market has to offer. [email protected]

Photo by Carlos Puebla 10 11

Sophia Matveeva Enty is a retail technology platform which Leo Madden Exposure is an independent, full-service Founder & CEO connects consumers, stylists and brands. New Business creative communications agency with Consumers use Enty’s app to discuss Director offices in London, New York, Paris and what to wear and buy with stylists and Tokyo. We have a specialist digital divison a community. Enty uses this insight on of over 45 specialists, providing end-to-end @_entyapp consumer behaviour and purchasing creative services including: strategy, social, enty.app decisions to help brands test new products, exposurelondon influencer, full-stack development, media, predict trends and target the right customer. europe.exposure.net content creation and search. We have also Meet our companies Enty’s app won ‘App of the Day’ by been crowned More About Adverting’s Mashable, and Grazia named Enty one of ‘Agency of the Year’. the ‘world’s best fashion tech startups’.

OUR OBJECTIVES To learn when and how marketers use consumer insight to create campaigns. Marketing and advertising agencies OUR OBJECTIVES are some of the target customers for To meet other like-minded digital our consumer insight reports, and we marketing thinkers, creators and would like to find out if or how they use innovators, and sharing best practice incumbent providers such as WGSN examples of the latest digital trends, and Stylus. creative, strategy and tactics. Photo by Pavel Nekoranec 13

Tom Smith FX Digital is an award-winning digital Amy Williams Good-Loop is an ethical ad platform Daniel Cheetham Happy Finish is a creative production Coris Leachman Impero is the creative agency for impatient Co-Founder & agency specialising in TV application Founder & CEO which converts ad money into free charity CEO & Director company dedicated to excellence in Director brands. We like to challenge the status quo Creative Director development and voice application donations, whilst delivering 33% higher immersive storytelling. We are a team of by thinking bigger, better and braver than development, providing innovative solutions engagement and a 45% uplift in ad multi-disciplined creators that combine the competition. We work best with brands for brands looking to pioneer the latest recall. Every ad engagement generates a technology and artistic flair to craft new that want to get things done and make a technologies. We merge user-centred @GoodLoopHQ charitable donation to support global causes realities. weareimpero real impact in the world. Brands that have a design with emerging and established good-loop.com and, to date, the likes of Unilever, Coca-Cola @Happy_Finish weareimpero.com healthy amount of impatience. technology to create meaningful connected and Bose have funded over £1million in happyfinish.com experiences across TV, voice, web and global donations. mobile.

OUR OBJECTIVES To expand our client base beyond OUR OBJECTIVES Matt Duhig the UK and to forge relationships with To expand our global presence even Co-Founder & companies in Germany and beyond, further. Having launched in the US this OUR OBJECTIVES Managing Director with brands who are interested in year we are now really looking to make voice and TV platforms to push out a much bigger impact within this market To connect with CMOs, marketing their content to larger audiences in particular and want to understand the OUR OBJECTIVES directors, heads of marketing and brand or provide state-of-the-art branded best approach to do so given the new To meet with prospective clients and directors who are looking for agencies @wearefxdigital experiences for their customer base circumstances and challenges we are partners, expanding our reach in to help them with brand strategy, brand fxdigital.uk through emerging and established posed with, as well as a continued focus terms of bringing creative technology activations, advertising, and 360 brand technologies. across more established markets. solutions to clients in Germany. communications. 15

Simon Corbett Jargon PR is an award-winning small Jack Lewis LONDON Advertising is a global David Ripert 3D and AR experiences were once the Ben Hookway Relative Insight’s technology was originally CEO international PR agency. It delivers world- Account Director communications agency based in London. CEO stuff of futuristic sci-fi. But thanks to Poplar, CEO designed to support law enforcement class public relations campaigns that drive We have been voted ‘Agency of the Year’ they are fast becoming a tool for modern agencies identify criminals online. business results and create brand value for six out of the last seven years. We have businesses of every size and situation. Today, we apply the same methods of for clients. The agency’s specialist team worked with clients on every continent and Poplar is a platform that provides 3D and language comparison to uncover crucial delivers unique IP and methodology from @LondonAdAgency offer research, strategy, insight, advertising, @wearepoplar AR campaigns on-demand. We activate and unexpected differences in the way @JargonPR startups to corporates that drive awareness, londonadvertising.com content, design, digital, social, experiential poplar.studio a new generation of global 3D and AR @RelativeInsight people talk. This then helps brands and jargonpr.com engagement and sales through targeted PR and production. creators and provide collaborative tools relativeinsight.com organisations inform new strategies campaigns. that make 3D and AR production affordable to engage more effectively with their and quick for marketing and advertising. audiences. Poplar automates the 3D and AR production workflow, providing a self-service brief builder accessible to large brands, SMEs and the long tail.

OUR OBJECTIVES OUR OBJECTIVES To expand our client base of ad tech OUR OBJECTIVES To meet brand customers who want companies, both in Germany and OUR OBJECTIVES To expand our business of providing to make more of their language globally; learn more about the current To increase the awareness of LONDON AR content to advertising, marketing, data; meet agencies that implement landscape of the ad tech industry (post- as a leading agency, understand what media and tech companies in Germany, data solutions and are interested coronavirus); and to keep up-to-date clients are looking for in a post-covid by providing our case studies of in language data; and, finally, meet with industry trends to further support world, and to share our experience of successful AR campaigns with top technology partner companies whose our clients with engaging and topical working internationally with brands who brands in fashion, retail, entertainment, systems store language data, where content. are looking to grow internationally. food and beverage, among others. we can potentially add value. 17

Xaver Matt Fuelling digital success, propelling brands, Si Brown skignz is the global leader in ‘Precise Mary Kernohan SnapDragon is a brand protection company Emily King Tug is a full-service digital agency, with Managing Director scaling startups and growing business Founder & CEO Location Augmented Reality’ to any Head of Nurture dedicated to fighting fakes online. Using Commercial roots in , which through creative digital performance smartphone app that utilises location clients’ intellectual property rights, our Director means everything we do is measurable and y marketing. We are a passionate and diligent services. Our SDK/API provides any software monitors the world’s busiest online accountable. Our offices in London, Berlin, group of London-based digital growth organisation or company the ability to build marketplaces for copycat goods, identifying Sydney and Toronto mix local capabilities @7thElementLDN marketing experts, obsessed with making a @skignz our unique functionality into their own suspect infringements for removal. Our with international scale to drive real seventhelement. true impact. skignz.com platform and systems. Find people, places @snapdragon_ip team of multilingual brand analysts ensure business advantage for our clients. agency and things, anywhere on the planet in real- snapdragon-ip.com that counterfeiters can be defeated; @tugagency time. skignz makes AR a utility at enterprise protecting innovators, businesses and tugagency.com level scale, by visualising relevant customers alike. information, when and where it’s required.

OUR OBJECTIVES To discover relevant contacts in order OUR OBJECTIVES to create partnerships with brands and To develop partnerships and networks organisations who have consumer- in Germany with both agencies and facing apps - in particuar, those that OUR OBJECTIVES businesses. We want to understand the already utilise location services or would To expand our brand reach globally OUR OBJECTIVES market better and look at challenges be interested in introducing them and by learning from and connecting with To meet potential customers, support and opportunities, with the end-goal of enhancing their customer experience, industry professionals at DMEXCO, our newest office in Berlin and continue setting up a business development unit increasing engagement and fulfilling discovering future trends in marketing, expanding our presence in the in Germany. some of their unmet needs. technology and business. European market. #LondonisOpen