NOW... STORER RADIO Ciottx CITY IOW'

Home , ABW (TV station), Channel 70, KAFY, KNDE, KOKL, KWEL

JANUARY 25, 1960 THIRTY -FIVE CENTS C£Q N ROiY &ol G 9 es- .e,,4grsNDs THE BUSINESSWEEK1. '11°`3 apZu RADIO óq ta O,q

Movement underway to establish seal of approval for tv ads Page 33 Tv network buying: Anacin top brand, P &G biggest spender Page 46 Networks consent to `Doerfer plan' for public service time Page 70 Everybody is going to have to face Magnuson's committee Page 72

SIORPINGSIDE COLLEG LIBRARY NOW... STORER RADIO cioTTX CITY IOW'. in LOS ANGELES the nation's second largest market KPOP

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.QT FR Inc. nsr,..ac aOs n,tnr/ionn dVP N V 99 930 N. Michioan Ave.. Chicaco 1 WHEELING: ÍÏ1ßJORTV MARKET

One Station Reaching The Booming Upper Ohio Valley

No. 16 WTRF -TV Image Series MACHINERY

BLAW-KNOX COMPANY, Wheeling and Warwood, W. Va. Slob Shear, one of the gigantic machines manufactured here in B -K plants. (Note how machine towers over man at left.) Producing massive machines for steel and aluminum manufacturers, The Blaw Knox Company employs 1000 skilled craftsmen earning a five million dollar annual payroll in their two WTRF -TV area plants. Blaw -Knox, another industrial giant, contributes to the progress of this rich and busy 36- county area covered by WTRF- TV from Wheeling. Why are alert advertisers interested? The two million people living in this Wheeling Market have an annual spendable income of over 21/2 billion dollars. They look to WTRF -TV for ways to spend that money!

For labilìfan call Bob 316,000 watts network color Ferguson,s VP and Gen. Mgr., N B C or Smith, Sales Manager, of gusor 2.7777. National Rep., George F. WHEELING 7, WEST VIRGINIA Hollingbery Company. 61 t r ff reaching a market that's reaching new importance! PREFERRED BY THE FOLKS WHO KEEP THE

REGISTERS RINGING P IN THE BALTIMORE- MARYLAND MARKET!

*ADULT *LEVEL *PROGRAMMING . . . WCBM rings the bell where it really counts -at the cash register! WCBM's '`Adult '`Level *Programming is radio at its best --the kind of radio adults prefer according to Nielsen Adult Listenership Surveys. If you want to SELL in this huge market -schedule WCBM to reach the buying public -the people who really have money to spend in the Baltimore -Maryland Area!

A CBS Radio Affiliate 10,000 Watts on 680 KC Baltimore 13, Maryland

PETERS, GRI FFI N,WTOODWARD, INC., Exclusive National Representatives

BROADCASTING, January 25, 1960 3 603,200 TV HOMES NET WEEKLY DELIVERED CIRCULATION (ARB Market Reports: Oct., 1959)

The ARB report of KRLD -TV circulation ranks Dallas -Fort Worth as the 12th largest* Market in the United States! Of all CBS -TV affiliates throughout the nation, KRLD -TV net circulation is 11th largest ... and in 1st position throughout the entire South! These substantiated facts prove the "measured preference" for KRLD -TV in the big, booming, BUYING Dallas -Fort Worth Market. Ask any Branham man.

*Net weekly circulation topped only by New York, Los Angeles, Chicago, Philadelphia, Boston, Detroit, Cleveland, Pittsburgh, San Francisco, St. Louis and Washington, D. C.

represented nationally by the Branham Company

THE DALLAS TIMES HERALD STATIONS Clyde W. Rembert Gunte,e 4,DaPka President MAXIMUM POWER TV-Twin to KRLD radio 1080, CBS outlet with 50,000 watts.

4 BROADCASTING, January 25, 1960 CLOSED CI RCU ITS

Mexican problem Mexico has jumped Campaign season NBC-1V is speed- for two weeks "in the sunshine" down gun again and staked claim for high - ing efforts to sell off political conven- south. Doctors ordered checkup after powered station on 530 kc-one chan- tion- campaign package. Network has his Rolex GMT -master wristwatch nel below existing am broadcast band. retained for special sales assignment which he had worn for year had been It used same tactic in 1948 on 540 kc Rodney Erickson, now running newly - determined to contain radioactive on which XEWA San Luis Potosi now formed Rodney Erickson Enterprises strontium -90. Doctors also have ordered operates with 50,000 w, pre -empting (BROADCASTING, Jan. 18), consultant to rest, because of rugged pace past few that facility except for secondary use Warner Bros. and former Young & months. in U.S. Notification received last week Rubicam executive. Package is being Code gains NAB will disclose to from Inter -American Radio office, Ha- offered in thirds, each of three adver- FCC's broadcast hearing this week that vana, cited Mexico's intention to use tisers to pay reported price of $1.88 station subscriptions to radio code have 530 kc in Mexico City for 50 kw sta- million (some 140 minutes of commer- doubled in last two months, now total tion (directional day and night) in next cial time on radio -tv with estimated 1,197 or 59% of all am -fm member exchange list among NARBA nations. cost per thousand of approximately stations (57% of am, members). Unlike Actually, under international agree- $2.08). CBS -TV has Westinghouse tv code, radio document is open only ment, this channel would become avail - signed for full sponsorship; ABC -TV to NAB members but association's for only low-powered stations w) has not yet announced any sale. (250 radio directors have informally shown in 1961. Boomerang This may never break willingness to admit non -members under Mexican exercise of squatter's right into open, but it's not only broadcast - some equitable formula. Action . ex- on 530 kc in 1948 caused furor. Pres- oriented executives who are becoming pected at next NAB board meeting, ently assigned kc to 530 area in U.S. irked at newspaper treatment of FTC probably in early March. NAB's radio are mobile and marine services but with complaints against advertisers and their code now includes practically all im- provision that there be no inter- shall agencies for production devices used in portant major- market stations belonging ference to 500 kc, international distress tv commercials. Print -minded agency to association. frequency. Some services, particularly people now talk of newspapers "hurt- radio alarm systems, use broad frequen- ing themselves" and of "killing the Stereo promotion To indoctrinate cy bands resulting in interference and, goose that lays the golden egg" because public on virtues of stereophonic repro- under International Telecommunica- of headline treatments which, they duction, Electronic Industries Assn. is tions Union provisions, reliability of charge, "blow up stories on FTC soliciting its membership for $300,000 such services must be improved. This actions." initial fund to be spent in two maga- accounts for the availability of 530 kc zines -Life and Saturday Evening Post. for low-powered stations in 1961. It's Bates talks back Ted Bates Inc., So far as known, no radio -tv is con- expected that FCC, through State Dept., New York, late last week was pre- templated. will raise question about new Mexican paring advertisements to break this pre -emption. morning (Jan. 25) in New York Times EIA Stereo Committee also would like to see FCC move swiftly, through Harris plans House Legislative Over- and Herald Tribune attacking FTC's TASO -like ad hoc group, to establish sight Subcommittee is going to restrict get -tough policy on "misleading" ads. standards for stereo for all services its probings, at least for some time to Reports had it that Bates' chairman of having made pitch last October. Noth- come, to payola in narrowest sense; i.e., board, Rosser Reeves, had described ing more has happened and RCA and to shenanigans involving d.j.s, recording advertising copy as "fighting back" at CBS remain out of ad hoc group ap- and publishing firms, stations, networks FTC. Bates has been under FTC fire parently because of possible antitrust and talent, all in field of music, rather in complaints filed against advertising implications in any joint move to es- than to such aspects as "free plugs" and handled for agency's clients. In past other types of alleged abuses. Pattern weeks, these have included Life cig- tablish standards. will be to conduct several phases of arettes, Blue Bonnet margarine and Small but select Extent to which im- probe, each to cover as many types of Colgate-Palmolive (Palmolive Rapid portant owners in broadcasting are abuses as possible of those listed in Shave). showing awareness of problems pre- staff memorandum revealed last month For the record Mysterious action of cipitated by Washington eruptions was (BROADCASTING, Dec. 21), with week FCC in first granting and then rescind- reflected last Thursday in informal of hearings planned about 8 Feb. to ing approval of luncheon in New York given by cover first phase and subsequent sale of KATZ St. hear- Louis, Mo., by Rollins Broadcasting Donald H. McGannon, president of ings to cover others. Co. to LaClede Radio Inc. (page 77) Westinghouse Broadcasting Co. and Witnesses at first hearing will in- may have more than casual significance. chairman of Tv Code Review Board. clude d.j.s and other station people, re- Reconsideration was asked by Comr. Guests were six top executives represent- cording manufacturing and distributing Bartley and was automatically granted ing WBC, Time Inc. (TLF stations). firms and ABC -TV star Dick Clark (Commissioner courtesy). Mr. Bartley Washington Post stations, Corinthian who, incidentally, has retained Paul refused explanation, but is believed stations and Whitney Communications Porter, ex -FCC chairman, as lawyer. concerned about applicants with stock- Corp. While nothing definitive emerged House unit isn't discarding some non - holders who have interests in record it was agreed there is need for expres- payola -type allegations, such as com- companies. sions from independent owners, totally plaints about "vilifications" of persons aside from networks, and necessity for and companies on air, station personnel Hot chairman FCC Chairman John their participation in informational flow with "long criminal records" and broad- C. Doerfer shortly will undergo medi- to Congress, FCC and other government cast programs which "glorify crime." cal checkup, prior to departure Feb. 7 agencies.

Published every Monday, 53rd issue (Yearbook Number) published in September by BROADCASTING PUBLICATIONS INC., 1735 DeSales St., N. W., Washington 6, D. C. Second -class postage paid at Washington. D. C. Everyone's a weather-watcher! And now more watchers than ever are switching to WSOC-TV for the only radar weather service in the Carolinas. Here's more strength for the dynamic program structure that is changing audience patterns of Charlotte television. WSOC-T11 For America's 25th largest tv market-your best buy is WSOC-TV. One of the great area stations of the nation. CHARLOTTE 9-NBC and ABC. Represented by H-R

WSOC and WSOC-TV are associated with WSB and WSB-TV, Atlanta; WHIO and WHIO-TV, Dayton

6 BROADCASTING, January 25, 1960 WEEK IN BRIEF ONE Give summer dollar's worth -or lose it It's time stations and networks took positive action to defend their summer revenue against the onslaught of print SHOT media attacks which point up lower audience, rerun and substitute programming and higher cost- per -thousand. The action? Summer discounts commensurate TAKES ALL with audience changes, says Philip D. Archer, media supervisor, Knox Reeves Adv., Minneapolis, in this week's MONDAY MEMO. Page 26. THREE

A tv seal of approval for commercials Idea breaks into open as attacks against production devices used in product demonstration anger LANSING agency executives. Cone and Bergmann and Triangle's Clipp advance JACKSON proposals for industry-supported commercial clearing unit. Page 33. BATTLE CREEK Agency head endorses network control Cunningham & Walsh's John P. Cunningham says, networks (and stations) ought to assume full editorial responsibility. He elaborates on his expectation that publishing concept may be decided as path for tv to follow. Page 35.

Network tv billing in October Anacin is top brand spender; P &G is No. I advertiser. For the first 10 months of 1959, foods product category was responsible for nearly 19% of all network advertiser gross time billing. Page 46.

NBC-RKO swap set Letter to FCC confirms earlier report. NBC will swap Philadelphia stations for RKO's Boston outlets. RKO to buy WRC Washington -if NBC can buy a San Francisco station. Page 52.

Slow census Decennial measurement of population and housing will use latest electronic computers but processing of radio -tv data won't come until late 1961 because of low Census Bureau priority. Page 54.

Networks buy 'Doerfer plan' The three television networks adopted a unique agreement in Washington last week. They voluntarily agreed to devote a full hour weekly, in evening network option time, to high - level cultural and educational programming. The idea came a fortnight ago from FCC Chairman John C. Doerfer. Page 70.

Magnuson calls them on carpet FCC, FTC, broadcasters, networks, The best shot in outstate Michigan pockets ad agencies and advertisers to go before Senate Commerce Committee three major markets ranking llth* in retail Feb. 19 to explain how abuses are being corrected. Page 72. sales - gives you more Grade A coverage of Central Michigan population and TV house- FCC monies President Eisenhower asks Congress to appropriate $13.5 holds. Nationally, the 26th ** market. Your million for the fiscal 1961 operations of the FCC, including $21/4 mil- cue to call Venard, Rintoul & McConnell, Inc. lion for a two -year uhf study. Page 74. SRDS Con umer Market Data Television Age 100 Top Markets - 11/30/59 WGA strike After a week -they're still deadlocked. Page 89.

Olympic coverage American technicians and equipment will :r, foreign broadcasters in their coverage of the winter games. Page 92.

DEPARTMENTS

AT DEADLINE 9 LEAD STORY 33 BROADCAST ADVERTISING 33 THE MEDIA 52 BUSINESS BRIEFLY 50 MONDAY MEMO 26 CHANGING HANDS 56 OPEN MIKE 22 CLOSED CIRCUIT 5 OUR RESPECTS 113 F-3 LANSING COLORCASTING 90 PROGRAMMING 89 JACKSON DATEBOOK 15 WEEK'S HEADLINERS 10 EDITORIAL PAGE 114 -7 BATTLE CREEK EQUIPMENT it ENGINEERING 87 CHANNEL 10 FANFARE 100 FATES & FORTUNES 94 SERVING MICHIGAN'S FOR THE RECORD 102 GOVERNMENT 70 INTERNATIONAL 85 GOLDEN TRIANGLE Associated with I WILS - Lansing, WPON - Pontiac

BROADCASTING, January 25, 1960 7 MEREDITH S YRACUSE CORP. :IIh1,1 EVISION 48511 CH W !1!a! 1»I

NEW YORK ö 8, STREET, SYRACUSE 101 COURT

annual inventory. our 12th completed results. have Just in the be interested You should strongly once again CBS was our for have renewed Public preferencein response we and oer f whole line. forr thheeir orrdder had another local programming continued of Due to this this Our own brand year. continue gross volume we will increase g rown items for 1960. demand departmentpartment through domestic outstanding lines merchandise n outs these Among specialty our Early was by record adult consum5rOOfúñtkid6agOuPM. discerning s from weekday will counters New York that Upstate pprove television All tabulations us its first to learn to make will be ppleased by continue sr be directed in 1960. will again catalog sales staff that and the Katz ofwtheeSYracuse Menzies charge Mike will be in Fred Menzies retail division. Cordially,

Paul dan Vice -President

' A/gb

WHEN.YOU WANT TO SELL SYRACUSE A MEREDITH TELEVISION STATION AFFILIATED WITH BETTER T `J HOMES 8. GARDENS AND SUCCESSFUL FARMING MAGAZINES 1 WHEN - Y KCMO KCMO -TV KPHO KPHO -TV KRMG WOW WOW -TV WHEN CBS IN CENTRAL N. Y. Kansas City Phoenix / Tulsa/ Omaha Syracuse e BROADCASTING, January 25, 1960 AT DEADLINE LATE NEWSBREAKS ON THIS PAGE AND NEXT DETAILED COVERAGE OF THE WEEK BEGINS ON PAGE 33

NAB Tv Code effects NBC -TV 1959 gross Willing witness Ban ad modification up 10% over 1958 Advertising Council came to Total of 216 different companies rep- Greek statue commercial for Ban aid of broadcasters and advertis- resenting all major industries bought anti -perspirant, most controversial of ers Friday with announcement it time on NBC -TV in 1959, according current tv season, is being modified by had asked FCC for opportunity to report being issued today (Jan. 25). Ogilvy, Benson & Mather, New York, in current hearing to recite what Report claims this was more than either agency for Bristol- Myers, at suggestion official called "certain facts about of other two tv networks. Gross time of NAB Tv Code Review Board. Re- broadcasters' public service not sales, although not specified, were said vised storyboard was shown to NAB generally known." Council said to be at record high, 10% above 1958 code officials Jan. 22. President Theodore S. Repplier figure. Agency, sponsor and NAB code rep- had wired FCC Chairman John Report says 65 sponsors bought 1,224 resentative met twice last week to dis- C. Doerfer that Council, which participations in Today program, rep- cuss ways of revamping dramatic spots. for 18 years has executed public resenting gross of and 51 New copy was being circulated to mem- service campaigns for government $7,877,000, bought 1,512 participations bers of personal products subcommittee and private agencies without ($12,998,- 000 gross) in The Jack Paar Show. In of code board, headed by E. K. Harten- charge, would like "10 minutes all, gross sales in participating programs bower, KCMO -TV Kansas City. [to) testify to the cooperation ac- were said to be up 79.6% over 1958. After William Weede, of agency, corded these public service cam- Other items: and Michael Daugherty, of Bristol - paigns by broadcasters and ad- Sports coverage represented mil- Myers, had conferred at NAB Wash- vertisers." $36 ington headquarters, Chairman Harten- lion investment, covering both time and program. Evening program schedule re- bower commended agency and sponsor with NAB in effort "to rectify any areas on behalf of subcommittee "for their mained virtually sold out and number of disagreement which may exist." of stations carrying average evening cooperation with the board in this con- Spokesman for agency said changes troversial situation." program increased from 137 to 144. made in latest revision of Ban com- Specials represented $28 million invest- NAB emphasized that code board ob- mercials were "slight." jection have been confined to commer- ment, 40% more than 1958. Color pro- cials, with no criticism of product it- gramming totaled 735 hours, reaching Ratings probe asked average of 20 hours per week at end of self. year. Of $50 million in automotive bill- Violent objections Some members by Sen. Monroney ings on NBC-TV (claimed to be 70% of FCC along with other government Sen. A. S. Mike Monroney (D- Okla.), of three -network total), about $43 mil- officials and letters from viewing public who has trounced tv -radio ratings re- lion was spent on color programs. have voiced violent objections to use of search as source of many alleged cultural objects with intensely dramatic abuses in broadcasting, said last week NBC Radio finances continuity and visual effects. Objections - he will urge Senate Commerce Corn Hope for continued "improvements have included use of arrows pointing to he is to mittee, of which member, take in programming and pricing" and for silhouetted armpit and rubbing of appli- up probe of ratings this year. But, he getting NBC Radio into "a sound finan- cator along upper arm of statue. Vivid said, "I realize there may be subjects cial position" was voiced by network's descriptions by sepulchral voice explain- committee of higher priority" on new operating chief, William K. Mc- ing anti -social aspects of perspiration in agenda. Daniel, in closed- circuit talk to affiliates clinical manner have been criticized. Oklahoman said he has received Friday. Mr. McDaniel, who takes over It's understood original commercials "vast volume of correspondence" indi- as vice president in charge March 1 were modified last autumn after review cating people all over country are (see WEEK'S HEADLINERS), said NBC by code board and networks. Unofficial "disturbed" at of ratings and "power Radio's new programming format, view at NAB has been that revised com- effect on tv program- their adverse coupled with earlier changes at other mercials still had objectionable features ming." He said he thought it "interest- networks, means that for first time all but they were not classed as unaccept- ing" broadcast industry itself that networks are not "doing the same thing," able. Donald H. McGannon, Westing- "seems to be wavering in its grant of so that now audiences have "choice of house Stations, chairman of NAB tv omnipotence to ratings." different forms of news, music, sports code board, was questioned about Ban He pointed out that networks lately and entertainment" which "can only in- commercials at FCC's Dec. 18 hearing. have been scheduling "superior pro- crease the overall radio audience." He Questioning was dropped after he stated grams that they must know won't place was introduced on closed circuit by board was in process of reviewing Ban first in the ratings race." Not only has NBC President Robert E. Kintner. advertising. he received letters from stations com- Mr. McGannon recalled Jan. 22 that plaining about "stranglehold" ratings code board's 1959 action against hemor- have on national advertising, Sen. KFBI joins NBC rhodial remedies was based on fact Monroney said, but he also notes with KFBI Wichita, Kan., independent on products are not acceptable on tv ir- special interest testimony by industry 1070 kc with 10 kw day and 1 kw night, respective of advertising treatment. representatives in FCC's current hear- signed as NBC Radio affiliate effective Edward Gelsthorpe, B -M marketing ing urging stricter enforcement of exist- Feb. 1. Station is owned by Jayhawk vice president, said agency is working ing controls. Broadcasting, headed by Charles

BROADCASTING, January 25, 1960 AT DEADLINE CONTINUED (Buddy) Rogers as president and How- Business briefly ard O. Peterson, general manager. NBC IT &T's tv `pipes' Radio has had no Wichita outlet for Plans tv series Hazel Bishop Inc., more than year. This is no pipe dream. Interna- N.Y., has shifted its account from Ray- tional Telephone and Telegraph mond Spector Co., N.Y., to Donahue is (Jan. 25) Senate witness list reporting today that & Coe, N.Y., it was announced Friday acceptable live tv pictures, as well Witnesses named to appear before by Daniel Van Dyk, president of cos- as telephone calls, have been sent Senate Commerce Committee at 10 a.m. metic company. Albert M. Behrens was more than half -mile through hol- Feb. 19 (story page 72) besides FCC and appointed executive for Bishop account low metal "pipes" approximately FTC members: Frederic Gamble, at agency. Bishop will have billings three inches in diameter. Pictures AAAA president; Peter Allport, execu- exceeding $2 million in 1960, Mr. Van were sent through method devel- tive vice president, and Donald Frost, Dyk said. Plans include sponsorship of oped and patented by ITT called board chairman, ANA; Harold Fellows, new nighttime tv series which is ex- "pulse code modulation." 1TT NAB; Donald McGannon, Tv Code pected to be announced later this week. claims technique provides ulti- Review Board; Leonard H. Goldenson, mately for simultaneous trans- Account grows Butter -Nut Foods Co. ABC; Frank Stanton, CBS; Robert mission of as many as 4,000 tv (Butter -Nut coffee), Omaha, Neb., ap- Kintner, NBC. channels or several thousand points Tatham -Laird Inc., to Meanwhile, Senate Commerce Com- Chicago, phone conversations. ITT engi- handle advertising for newly- acquired mittee has submitted S Res 243 asking neers report it long has been Thomas J. Webb coffee line (formerly for $291,595 to carry on regular com- known that electrical signals of handled by Lilienfeld & - mittee business this year, including Co.). Tatham very high frequency will travel Laird already services regular and in- Communications Subcommittee's and within hollow conductors called stant coffee products east p. rent committee's continuing investiga- of Mississippi "waveguides," but up to now these for Butter -Nut Paxton & tions into broadcast matters. Div. of Gal- have been used to send signals lagher. only short distances. Seeks Americana bills Shares driving Renault Inc., N.Y., House Legislative Oversight Subcom- for its imported autos, has signed for mittee has subpoenaed records of sent practically all its investigators alternate -week sponsorship of CBS -TV's Americana Hotel, Miami, to find out back to New York, Boston and Phila- Markham, starring Ray Milland, effec- "who paid for what" at disc jockey delphia during week to "wrap up" tive Jan. 28 when program switches convention in Miami May 29 -31 last final investigations preparatory to from current Saturday time (10:30 -11 year (BROADCASTING, June 1, 8, 1959). payola hearing set to begin about p.m.) to Thursday 9:30 -10 p.m. Agency House unit also disclosed it had Feb. 8 is Kudner, N.Y. WEEK'S HEADLINERS

WILLIAM K. MCDANIEL, vp, NBC Radio Network Sales, October that year was elected vp. Mr. Graham began at appointed vp in charge of NBC Radio, effective March 1, NBC in 1953 as salesman for NBC -TV's Today, and ad- when MATTHEW J. CULLIGAN leaves as executive vp in vanced in sales posts for tv network, becoming director of charge of network to become general corporate executive sales planning for NBC Radio in 1957 and vp of sales plan- and board member in charge of Advanced Projects Div. of ning a year ago. Mr. Fairbanks began in NBC research and McCann -Erickson (BROADCASTING, Jan. 18). Two other sales presentation in 1931, and served with Office of War NBC Radio executives promoted: GEORGE A. GRAHAM JR., Information during World War II; with Compton Adv. as vp, sales planning, to vp and general manager; WILLIAM F. account executive for Ivory soap until 16; with MBS as FAIRBANKS, national sales manager, to director of sales. Mr. director of sales planning until 1950, and with ABC Radio McDaniel, NBC page in New York in 1938, subsequently as eastern sales manager and account executive until be- moved into sales with Scripps- Howard Radio Corp. in Mid- coming national sales manager in 1954. He rejoined NBC west and then to KMPC Los Angeles. In 1948 he moved as national sales manager for radio network in 1956. to KECA -TV, that city, and in 1951 became ABC's western division network sales department manager. Following year, Mr. McDaniel was named manager of Radio Spot Sales at HERBERT S. SCHLOSSER, NBC's western division; sales manager, KNBC San Fran- member of NBC's legal cisco, and in 1955 general manager of station. In August department assigned to 1956, he was named head of NBC Radio's Sales, and in California National Pro- ductions Inc., appointed vp and general manager of CNP. H. W. KEEVER, vp and general manager since Dec. 1957, named vp in charge of sales for MR. KEEVER MR. SCHLOSSER CNP. Change in managerial responsibilities will permit Mr. Keever to concentrate all of his efforts in sales area. Before joining NBC, Mr. Schlosser was with Phillips, Nizer, Benja- MR. MCDANIEL MR. GRAHAM MR. FAIRBANKS min, Krim & Ballon, New York law firm.

FOR OTHER NEWS OF PEOPLE SEE FATES & FORTUNES

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14 BROADCASTING, January 25, 1960 meet, Hotel Tulsa, Tulsa. FCC Comr. Robert E. Lee and Balaban stations' John Box slated to speak. Jan. 31 -Feb. 5- American Institute of Electrical Engineers winter general meeting. Special feature: symposium on international communications, Feb. 3. Hotel Statler -Hilton, New York. "JAXIE" SALUTES

FEBRUARY *Feb. 2-Senate Communications Subcommittee hearing on tv allocations. Feb. 2 -Radio & Television Executives Society timebuying- selling seminar. T. Rodney Shearer, vice president, A. C. Nielsen Co., and James W. Seiler, director -president of American Research Bureau, square off on ratings. Hotel Lexington, New York, noon-2 p.m. Feb. 3- Institute of Radio Engineers Pacific Group, winter convention on military electronics. Main speaker: J.R. Pierce of Bell Telephone Labs on Satellite Systems for Commercial Communica- tions. Ambassador Hotel, Los Angeles. Feb. 4- Minnesota AP Broadcasters Assn., annual meeting, Minneapolis. A CALENDAR OF MEETINGS AND EVENTS IN BROADCASTING AND RELATED FIELDS °Feb. 4- 6- Mutual Advertising Agency Network winter meeting. Allan Copeland & Garnitz, network ( *Indicates first or revised listing) Chicago member, will serve as host agency for talks Jan. 25- Retrial of former FCC Comr. Richard workshop sessions, and awards. Bismarck A. Mack and friend, Thurman A. Whiteside, on Hotel, Chicago. charges they conspired to throw grant of Miami Feb. 4- 6- Golden Gate Metals Conference. Seven ch. 10 to National Airlines. U. S. District Court, technical papers on "Metallurgical Problems in Washington. Electronics" will be presented, dealing with such Jan. 25- Hollywood Ad Club luncheon, Holly- subjects as electron tubes, semiconductors, etc. wood Roosevelt Hotel. Speaker: Kevin Sweeney, Fairmont Hotel, San Francisco. president, Radio Advertising Bureau. *Feb. 5-Advertising Federation of America an- Jan. 25- Resumption of FCC's programming nual mid -winter conference. Speakers include: hearing in Washington. Arthur S. Flemming, secretary of HEW; John C. Doerfer, FCC chairman; Earl W. Kintner, FTC °Jan. 25- Senate Foreign Relations Committee Coke and Lay's Potato Chips have hearing on 1950 North American Regional Broad- chairman, and Dana Latham, IRS commissioner. casting Agreement between U. S. and Mexico. Congressional reception closes conference. Statler- Hilton Hotel, Washington, D.C. joined the Honor Roll of Advertisers Jan. 25 -29- National Sales Executives-Inter- who chose WFGA -TV to carry their national St. Louis Field Sales Management Insti- °Feb. 5 -13-U. of Minnesota School of Jour- tute, The Chase -Park Plaza Hotel there. nalism's 13th radio -tv short news course at the sales messages to more than a university, Minneapolis. Main speaker: Sen. Jan. 26 -Radio & Television Executives Society Eugene J. McCarthy (D.- Minn.). Other speakers quarter -million North Florida -South timebuying- selling seminar. Performers Bob El- include Burton Paulu, KUOM Minneapolis, and liott and Ray Goulding quip on the question of Bill Shadell, ABC News. Georgia TV homes. Lay's Potato whether audiences are "Out- Sophisticating" the Feb. 6 and Coke are co- sponsors of sponsors. Hotel Lexington, New York, noon -2 p.m. -Art Directors Club of Los Angeles. Pre- Chips sentation of awards for best advertising and ed- Jan. 26- Academy of Television Arts & Sciences, itorial art of 1959 at Statler Hotel there. Prize- the popular Channel 12 Dance Party Los Angeles chapter. Forum on global tv. Speakers winners and other outstanding entries will be dis- and this show -combined with include: Merle Jones, president, CBS Stations played for following month at California Museum Div.; Howard Meighan, president, Videotape Pro- of Science & Industry. WFGA -TV's programming of NBC ductions of N.Y.; Kenneth D. Soble, president, CHCH -TV Hamilton, Ont., Canada; Norman Collins, °Feb. 6 -Farm Broadcasting Day. Stations wish- and ABC -will provide top selling Associated TeleVision London; ing one -minute statements from Agriculture Secre- deputy chairman, of for Coke and Lay's Potato Greeve del Strother, American representative of tary Benson and other agricultural leaders should power send blank 30- minute tape reel to Radio & Tv BBC Tv; J. M. Duran y Casahonda, public rela- Chips. tions director, Telesistema Mexicano, Mexico City, Service, Office of Information, U.S. Dept. of Agri- Beverly Hilton Hotel, Beverly Hills, Calif. culture, Washington, D.C. Radio Tv Institute, Athens. Feb. 7- 9- Advertising Federation of America First Jan. 26 -28- Georgia & "JAXIE" is proud to add Coke Co- sponsors: Georgia Assn. of Broadcasters, U. of District conference, Statler -Hilton Hotel, Boston. Georgia's Henry W. Grady School of Journalism. °Feb. 8 -House Legislative Oversight Committee through McCann- Erickson, Inc. and Speaker: Sig Mickelson, CBS News president. hearing on payola. Lay's Potato Chips through Liller, *Jan. 26 -29- ABC -o &o Station Managers (radio Feb. 8- Academy of Television Arts & Sciences and tv) annual meeting. Arizona -Biltmore hotel, at New York, forum on tv for children and teen- Neal, Battle & Lindsey, Inc. to its Phoenix. agers, CBS Studio 52. growing list of prestige advertisers. Jan. 27-Advertising Research Workshop, Assn. Feb. 8- Minneapolis Sales Executive Club, Hotel of National Advertisers, Hotel Sheraton -East, Normandy. Speaker: Robert Hurleigh, president, New York. MBS. Jan. 27 -Radio & Television Executives Society Feb. 9 -Radio & Television Executives Society NBC and ABC Programming round table luncheon. Topic: the tv specialists at timebuying- selling seminar. Ray L. Stone, asso- the corporate level. Speakers: William E. Haesch date media director, Maxon Inc., and Robert A. Represented nationally by Peters, Jr., advertising manager, radio and television, Wulfhorst, associate media director, Dancer -Fitz- Griffin, Woodward, Inc. AT &T, and George T. Laboda, radio and tv direc- gerald -Sample, discuss the "Station Image Factor tor, Colgate- Palmolive Co. Hotel Roosevelt, New In Timebuying." Hotel Lexington, New York, noon - York, 12:30 p.m. 2 p.m. Jan. 28 -29- Western Canada Television Sales °Feb. 9 -10- Michigan Assn. of Broadcasters an- Managers, sales clinic at Calgary, Alta., with nual spring convention. Feb. 9- Annual dinner for speakers from Canadian advertisers, agencies and lawmakers. Speaker: William C. DeWitt, president, tv stations on the program. Among speakers will Detroit Baseball Co. Feb. 10- Business matters be Bob Watson and Herb Stewart of CHCT -TV and luncheon. Olds Hotel, Lansing. WFGA-TV Calgary, and Blair Nelson, CFQC -TV Saskatoon, Feb. 11- Houston Advertising Club forum, Sham- Sask. rock- Hilton, Houston, Tex. Speakers: Donald S. °Jan. 28 -30 -South Carolina Broadcasters Assn. Frost, senior vice president, Bristol- Myers, and Channel 12 annual convention, Hotel Greenville, Greenville. board chairman of Assn. of National Advertisers; Ken Beachboard of WFBC -TV there will be in Arno H. Johnson, vice president- senior economist, Jacksonville, Florida charge of the tv sessions. Main speaker: Lewis H. J. Walter Thompson, and board chairman of Ad- Avery, president, Avery- Knodel, station rep. vertising Research Foundation; James S. Fish, vice president- advertising director, General Mills, Jan.. 29- Adcraft Club of Detroit, Statler Hotel. and board chairman of Advertising Federation of FLORIDA'S Speaker: Robert Hurleigh, president, MBS. America; Sylvester (Pat) Weaver, board chair- COLORFUL STATION Jan. 30- Oklahoma Broadcasters Assn. annual man. McCann -Erickson Corp. (International). C. BROADCASTING, January 25, 1960 15 NBC NEWS: OPEN LINE TO HISTORY For NBC Television viewers the world is suddenly a full day smaller. Twenty-one times during President Eisenhower's recent international "Journey to Understanding" NBC brought news pictures to American television screens scant hours after the event -and as much as a day ahead of any other network. To break the intercontinental time barrier NBC News teamed cable film, developed by the British Broadcasting Corporation and made available to NBC in the United States, with "live" coverage provided through r. the television facilities of Britain, Canada, France, Italy and Spain. The result for NBC, in the words of The New York Times' Jack Gould... "a decided edge in pictorial timeliness over its rivals." At the core of this unprecedented feat in television journalism were the technical skills and reportorial -accomplishments of NBC News. From 8 :10 pm on December 3rd when President Eisenhower took off from Andrews Air Force Base, until 12:09 am December 23rd when he returned to the White House, a staff of more than 200 men and women worked to make this television's fastest, most comprehensive coverage of an international news event. Altogether, NBC News ran up a total of half -a- million travel miles, produced footage equal to 20 feature films, delivered material for nine special programs. And, consistent with their importance, NBC scheduled seven of these programs during peak evening viewing hours. NBC film coverage was also included in all regularly scheduled news programs and made available to all affiliated stations for their local news programs. As an extra public service, NBC carried President's Eisenhower's return on a. "live" basis -"a. brilliant stroke," according to the New York World -Telegra & Sun's Harriet Van Horne, which "gave us all á fine sense of sharing in a few moments of history." The 19 days of the Presidential journey are already written into the record of world affairs. For NBC News they were 19 days of getting it first... getting it all, 19 days of electronic journalism that made intercontinental television a present day reality. NBC NEWS Enlarged cross -section of the trans- Atlantic .telephone cable which helped NBC News move

continents closer -together in covering - Presi- dent Eisénhower's_ "Journey to Understanding." James Proud, president, AFA, will speak at noon MARCH luncheon. March 1 -Radio & Television Executives Society Feb. 11- British Columbia Assn. of Broad- 12- timebuying -selling seminar. John F. Hurlbut, di- casters annual meeting, Hotel Vancouver, Van- rector of promotion -public relations, WFBM -TV couver, B.C. Indianapolis, and Harold A. Smith, program pro- Feb. 13-American Women in Radio and Tele- motion-merchandising manager, Needham, Louis & vision, Chicago chapter, third annual "closed cir- Brorby, handle topic, "It Takes Two To Tango In cuit" conference, Guildhall, Ambassador West Agency- Station Cooperation." Hotel Lexington, Hotel, 8:45 a.m.-4 p.m. Conference fee: $8.50 New York, noon -2 p.m. per person, including cocktails and lunch. Forms March 4- Jockey Assn. convention, Los and checks should be mailed to: Miss Evelyn 6-Disc Vanderploeg, c/o Arthur Meyerhoff & Co., 410 Angeles. Business sessions at 20th Century-Fox in N. Michigan Ave., Chicago 11. studios, where d.j.s will participate filming "The Big Platter Parade." Feb. 13-Western States Advertising Agency Assn. annual dinner dance at Ambassador Hotel, March 7- 11- National Sales Executives- Interna- tional San Francisco Sales Los Angeles. Award will be presented to "Adver- Field Management In- tising Citizen of 1959." stitute, Hotel Mark Hopkins there. Feb. 13- institute of Radio Engineers, Wash- March 8 -Radio & Television Executives Society ington section, annual banquet. Hotel Statler -Hil- timebuying -selling seminar. John F. Howell, CBS Films' ton, Washington, D.C. vice president -general sales manager, and Charles W. Shugert, the Joseph Katz Co.'s execu- wmca s7okc Feb. 14-20- Advertising Federation of America's tive vice president, on "Syndication as a Media National Advertising Week (co- sponsored by Ad- Buy." Hotel Lexington, New York, noon -2 p.m. vertising Assn. of the West). March 8 -11 -Audio Engineering Society west Feb. 15 -19- National Sales Executives- Interna- coast convention, Alexandria Hotel, Los Angeles. tional Cleveland Field Sales Management Institute, wmca 570 Sheraton -Cleveland Hotel. March 13 -14 -Texas Assn. of Broadcasters spring meet, Rice Hotel, Houston. *Feb. 16- Chicago Broadcast Adv. Club monthly k luncheon meeting. Guest speaker: Louis Hausman, March 15 -Radio & Television Executives Society director, Television Information Office. Sheraton timebuying -selling seminar. Richard S. Salant, wmca Towers, Chicago. vice president of corporate affairs, CBS, Inc., and 570 speaker from advertising agency of one of Feb. 16 -Radio & Television Executives Society the timebuying -selling seminar. Jack Wrather, board major political parties, discuss "The Fall Polit- ical k chairman, Independent Television Corp., discusses Campaigns and Broadcasting." Hotel Lexing- ton, commercial tv In Britain. Hotel Lexington, New New York, noon -2 p.m. wmca 510 k York, noon -2 p.m. March 15- Academy of Television Arts & Sciences Feb. 17- Hollywood Ad Club second annual Broad- at New York, forum on educational tv, NBC. cast Advertising Clinic, all -day session at Holly- °March 15 -17- Electronic Industries Assn., spring wood Roosevelt Hotel. Producers' awards for best conference. March 15, military seminar; March wmca 570kc tv and radio commercials produced in Southern 17, government -industry dinner. Statler Hilton, California during 1959 will be presented at lunch- Washington. eon. Phil Seitz of "Advertising Age" and Bill Merritt of BROADCASTING are again chairmen March 17- 19- Advertising Federation of America of the awards committee. Mary Salzman of MAC Ninth District convention, Cornhusker Hotel, Lin- wmca 570 k is clinic chairman. coln, Neb. Feb. 17 -Assn. of National Advertisers, co -op *March 20- 23- National Educational Television advertising workshop, Hotel Sheraton-East, New & Radio Center, meeting of program managers of York. affiliated stations, KUHT (TV) Houston. wmca 570kc Feb. 18-23- American Bar Assn. midwinter meet- *March 21 -23- Canadian Assn. of Broadcasters, ing, Edgewater Beach Hotel, Chicago. ABA board annual convention. Meetings this year will deal of governors and groups, along with National Con- primarily with business of association and BMI ference of Bar Presidents and Fellows of the Canada Ltd. Latter will be open to advertisers American Bar Foundation, meet in advance of and agency executives, but CAB meetings will be wmca 570 kc House of Delegates sessions Feb. 22 -23. Progress for members only. Chateau Frontenac Hotel, Que- report on study work with media representatives bec City, Que. on (radio controversial Canon 35 -tv access to March 21- 24- Institute of Radio Engineers na- courtroom proceedings) to be filed. expected tional convention, Coliseum and Waldorf- Astoria. wmca 570kc Feb. 19- Comments due on FCC proposal to add New York. additional vhf to several cities through assignments March Academy of Television Arts & mileage separation reductions. 31- Sci- ences forum on "Do They [ratings] Really Know ?" Feb. 19 -Sales Executives Assn. and Advertising Club of St. Louis, combined meeting, Statler Hil- APRIL wmca 57okc ton Robert president, Hotel. Speaker: Hurleigh, MBS. April 1- 3- Women's Advertising Clubs eastern inter -city conference, - Feb. 19- 22- National Sales Executives- Interna- Sheraton Biltmore Hotel, tional mid -winter board of directors meet, Robert Providence, R.I. wmca 570 kc Meyer Hotel, Jacksonville, Fla. °April 2 -Assn. for Professional Broadcasting Education, Conrad Hilton Feb. 21- 22-Virginia AP Broadcasters- Washing- Hotel, Chicago. ton & Lee U.'s radio newsmen's seminar. April 3 -7 -NAB Annual Convention, Conrad Hilton Feb. 22-24---International Advertising Assn., first Hotel, Chicago. wmca Latin American convention, Caracas, Venezuela. wok April 4- Academy of Motion Pictures Arts & Feb. 23-Radio & Television Executives Society Sciences annual Oscar awards ceremonies, Pantages timebuying- selling seminar. Tv personality Dick Theatre, Hollywood, and broadcast on NBC Radio - FIRST Clark speaks on the teen -age market. Hotel Lex- Tv networks 10 -11:30 p.m. EST. ington, New York, noon -2 p.m. ON April 4- 7- National Premium Buyers 27th annual Feb. 24 -Voice of Democracy annual contest exposition, Navy Pier, Chicago. Premium Adv. YOUR luncheon and announcement of national winner, Assn. of America will hold its annual conference Statler Hotel, Washington. in conjunction with exposition at same site April 5. And the National Premium Sales Executives DIAL Feb. 24 -25 annual State Presidents Con- -Fifth conducts its sales and distribution seminar April 3. ference under NAB auspices, Shoreham Hotel, Social highlight: Premium industry Club banquet Washington. Presidents of state broadcasters as- April 6. Headquarters for the NPBE: Congress sociations will attend; Voice of Democracy lunch- Hotel, Chicago. eon will be a feature. 'April 5 - Broadcast Pioneers annual dinner Feb. 29 -March 1 -CBS Network Affiliates and meeting. Sol Taishoff, publisher of BROADCAST- Network Officials, special conference. Shoreham iNG, is chairman of banquet committee. Conrad Hotel, Washington. Speakers will include Sen. War- Hilton Hotel, Chicago. W ren G. Magnuson (D- Wash.), chairman, Senate In- April 6-Academy of Television Arts & Sciences THE VOICE OF NEW YORK terstate and Foreign Commerce Committee; Rep. forum on New York station operations, ABC. Oren Harris (D- Ark.), chairman, House Interstate April 13- American Public Relations Assn. and Foreign Commerce Committee and House Leg- 16- Call us collect at MUrray conference, Hotel, Hill 8-1500 islative Oversight Subcommittee; FCC Chairman Greenbrier White Sulphur Springs, W. Va. Or contact AM Radio Sales. John C. Doerfer and FTC Chairman Earl Kintner.

18 (DATEBOOK) BROADCASTING, January 25, 1960 CALLING ALL MATHEMATICIANS Suppose you have three TV- media- buying plans for Washington, D. C. One plan involves WMAL -TV and Station B. Plan 2 involves Station B only (horrors!). Plan 3 involves WMAL -TV only (now you're planning). Suppose you prepare schedules for WMAL -TV and Station B, placing them in a file folder tabbed "Plan One." In another folder, tabbed "Plan Two," you place two schedules, both for Station B. In a third folder, tabbed "Plan Three," you place two schedules, both for WMAL -TV.

Then a gremlin sneaks in and mixes the tabs, leaving all folders incorrectly tabbed. Along comes a sterling -type fellow from H -R Television, Inc. You explain the tab mix -up, telling him what each folder contained originally. He makes you a sporting proposition. "Let me look at one folder tab and one schedule from its folder and I'll tell you what's in all the folders. If I'm right, put Plan 3 into effect." You think a moment about the odds - and accept. He selects the folder erroneously marked Plan 1. From it you show him one schedule. It's for WMAL -TV. Our H -R hero says "The other schedule in this folder is also for WMAL -TV. And the folder wrongly marked Plan 2 must now contain schedules for WMAL -TV and Station B: The remaining folder must contain the two Station B schedules."

He's correct. You put Plan 3 in effect, a smart move anyway. How did the. H -R man do it?

(For every correct explanation of the logical steps involved in this solution we'll supply a copy of Dudeney's delightful "Amusements in Mathematics," published by Dover Publications, Inc., New York) wm: 1 -tv Channel 7 Washington, D. C.

An Evening Star Station, represented by H-R Television, Inc. Affiliated with WMAL and WMAL -FM, Washington, D. C.; WSVA -TV and WSVA, Harrisonburg, Va. Traffic Director, on electric Flpxowriter, types pertinent information onto operations tape.

Completely automated telecasting operations -the first in the industry -were inaugurated in Cincinnati by WKRC -TV at the start of the New Year. The system combines the most advanced knowledge of modern science and engineering, and the skills of men and machinery, to mark a giant step forward in mass communication.

The new operations promise great strides forward in telecasting Punched tape is fed into "tape readers" which first stores information in .. elimination of visual and audio error by controlled operations, master control data storage and proc- elimination of "lost" air by precision timing, greater use of skilled essing area, and then actuates electronically timed and coded equipment craftsmen's abilities, relegating routine operation to electronically into any switching operation desired. controlled machinery and equipment, and superior fidelity in reproduction of sound and picture.

Automation ... the latest milestone in Taft achievements, demonstrates again the enormous growth and vitality of the Taft enterprises, their broadcasting leadership in five important markets, and constant progress in the still growing industry.

WKRC -TV WORLD'S FIRST COMPLETELY AUT

Engineer at master con- WKRC -TV operations, as well as the completely modernized fa- trol remote camera, controls movements of cameras cilities of WKRC -Radio and WKRC -FM, are housed in a 45,000 in studio on another floor; square foot, two -floor building, sitting beneath its 523 foot tower atop one of Cincinnati's famous hills ... overlooking a spectacular view of the busy downtown metropolis, the Ohio River and adjacent industrial towns nestled in Kentucky hills. It is the new home of the Taft Broadcasting Company, a $2,000,000 structure housing the Home Office of Taft properties and the Cincinnati - owned facilities, WKRC -TV, FM, and WKRC- Radio, the pioneer station of the 13 Taft outlets.

ANÖIH ER PROG RISS STORY

w é.w wKRGTV wTVrv-TV WBIR-TV B WBRC-TV ¡t i B WKYT-TV CiMAr.O. A'.....Re re.n.

C ' RADIO and FM RADIO ..J FM Radio and Television Stations Sales Representatives: The Katz Agency, Inc., *The Young Television Corp. 4.

TELEVISION STATION

On-the-air operation shows announcer facing manless r. cameras in studio. Before automation, operation required at least three persons in studio with announcer.

BY CINCINNATI OPEN MIKE Orchids for Hawaii Domino guy just aim sellin' our YOU EDITOR: I have read your story on Ha- caskets," or, "be sure to see Bobby waii with a great deal of interest. I am Darrin tonight at the Municipal Audi- sure your readers will have a much bet- torium, in person" over Mantovani's ter idea of Hawaii and its potential after "Evening Seranade." Ya know ?) KCAN'T reading this most comprehensive ar- It's as much a sham to thus broad- ticle.-S. L. Platt, Vice President, Ha- cast as it is for the "big city boys" to waiian Sugar Planters Assn., Washing- accept payola. They are, in effect, one ton. and the same. - John Arthur, Disc KCOVER Jockey, KOTE Fergus Falls, Minn. EDITOR: The comments made in the Hawaiian report are certainly well FCC hearing coverage worth reading, especially the emphasis TEXAS on the people of all racial groups living EDITOR: May I take this opportunity to together in harmony ... accurate and compliment you on the excellent job of coverage of the current FCC hear- without most interesting . . .-Sen. Hiram L. Fong (R- Hawaii). ings by BROADCASTING Magazine. - Donald J. Wilkins, Vice [Reprints are available, 200 each. -THE President, Ad- EorroRs.] vertising Federation of Alnerica, Wash- ington, D.C. Collins' broadcast trailer: $17,000 KCEN -TV Regulation won't cure abuses EDITOR: [concerning] the price of the broadcast -equipped Collins trailer EDITOR: Although I have been in [which WKJK Cloquet, Minn., ac- Europe for over two years and out of quired to restore broadcast service less touch with radio and tv broadcasting than 72 hours after a disastrous fire in America, I read reports of the cur- Dec. 21, 1959, as reported on page 84, rent investigations and attacks on broadcasting practices Jan. 11 issue] ... BROADCASTING Maga- which alarm me. zine and Collins Radio Co. were vic- It seems certain that there will be tims of a telegraphic fumble. new government regulation of broad- As you'll note from a Verifax copy casting practices, but I believe that it of the original telegram, the figure is in the interest of the public to oppose $17,000 appears as the cost of the such regulation and to minimize this trailer. But ... between Cedar Rapids new encroachment on individual liberty and Washington inflation set in and as much as possible. The U.S. was the telegram at your end of the line founded, and has been populated both [quoted] the cost of the Collins trailer before and after the American Revo- at $27,000... .-Jack Raskopf, Sales lution, by people who want more per- Technical Writer, Collins Radio Co., sonal freedom and less central govern- Cedar Rapids, Iowa. ment regulation than they had known in the old world. Unfortunately, the seeds of too much government were Free speech cost his job brought along to America and the illu- EDITOR: The impact of your fine publi- sion has grown there that the govern- cation never ceases to amaze me and ment is all powerful and all capable, so consequently, my communique to OPEN that when anything is wrong the gov- MIKE, Jan. 11 issue, has produced ernment can and should do something some extremely interesting results, not about it. M. P. ! the least of which is a directive to `look Unfortunately, the naive attempt to for a new job." cure one evil brings on another, which also stands for military The very existence of any disc jockey is: often as bad or worse than the payroll.., the buying worth his salt should be to entertain original. In the Eastern Hemisphere, power of 6 Central and sell. To suppress a d.j. with stinted radio and tv broadcasting is substan- Texas bases zero -ed music when, in reality, like Tom El- tially a government monopoly and, in in on our call signal. dridge said (OPEN MIKE, Dec. 28, my opinion, this is the principal reason 1959), it should reflect the "personality of the disc jockey" ... is like eating QB soup with chopsticks; for results, it just fRefABB BROADCASTING shouldn't be done. SUBSCRIPTION PRICES: Annual subscription To entertain is a talent. To sell is for 52 weekly issues $7.00. Annual subscription CHANNEL including Yearbook Number $11.00. Add $1.00 another. The only real "tool" a d.j. has per year for Canadian and foreign postage. with which to work is his music and Subscriber's occupation required. Regular Is- sues 350 per copy; Yearbook Number $4.00 knowledge thereof. All else is super- per copy. ficial, save the sponsor's name and /or to sell, really sell, SUBSCRIPTION ORDERS AND ADDRESS product. In order CHANGES: Send to BROADCASTING Circula- BLAIR TELEVISION ASSOCIATES that sponsor's name or product, the tion Dept., 1735 DeSales St., N.W., Washing- of the program should reflect ton 6, D.C. On changes, please include both National Repreaenlatives mood old and new addresses. that sentiment. (Like man, "this Fats

22 BROADCASTING, January 25, 1960 MEET McGRAW the prestige SAN FRANCISCO BEAT independent NAVY LOG

SHOTGUN SLADE with network programming! TRACKDOWN THIS MAN DAWSON

THE CALIFORNIANS THE HONEYMOONERS

MR. ADAMS AND EVE 26 MEN

AIR POWER DEADLINE

STATE TROOPER

COLONEL FLACK SILENT SERVICE

FLIGHT PANIC

POLICEWOMAN DECOY

IT'S A GREAT LIFE

SPECIAL AGENT 7

YOU ARE THERE

HIRAM HOLLIDAY

BOLD VENTURE

AND 46 OTHER TOP SHOWS

New York audiences have learned to expect many reasons why WPIX carries more minute network quality entertainment every night on commercials from the top 25 national spot adver- wPix -11. Advertisers know that of all seven New tisers than any other New York TV station *. York stations only wPix offers so many oppor- Where are your 60- second commercials tonight? tunities to place minute commercials in prime evening time in such network quality programming. This new "quality compatibility" obviously york best complements and supports your The only New York independent qualified and permitted to display the National Association commercial messages. It's one of of Broadcasters Seal of Good Practice

'Broadcast Advertiser Reports

BROADCASTING, January 25, 1960 23 why it has not contributed one -tenth as much to the development of society as the relatively free broadcasting in America. . . . I do not challenge the claims that there are certain evils in American radio and tv broadcasting which should be corrected. I challenge the idea that the U.S. government is best prepared to enforce correction. In my opinion, the industry itself can do a better job, and to do it, should have a greater consci- ousness of its responsibility for the public welfare. . Victor J. Andrew, Chairman of the Board of Directors, Andrew Corp. (Chicago), Vadus, Liech- tenstein. Station cost analysis EDITOR: Please send one reprint [ "Mad- ison Ave. to Main St." May 14, 1956, station cost breakdown] . -Mike Laurence, WMGM New York.

EDITOR: . send one reprint . - George Vaught, KWEL Midland, Tex.

EDITOR: . send one reprint . . . - C. C. Andrews, Program Director, KICD Spencer, Iowa. EDITOR:... one copy ... -Thomas S. Potts, WDNG Anniston, Ala. [Limited number of reprints available, Sp each. -THE EDITORS].

PLAYBACK Quote worth repeating

Hoover on indecency A few television producers try to see how much indecency the public will stand for, J. Edgar Hoover, FBI director, has said in commenting about the spread of obscene literature. Mr. Hoover made his remarks in the January issue of the FBI Law Enforcement Journal. He said: Despite the splendid public service rendered daily by the overwhelming majority of advertising and entertainment ADVERTISED IN EASTERN IOWA ON KCRG.TV, CHANNEL 9 executives, a small group of oppor- Miles Products, Division Miles Laboratories, Inc. is tunists in these industries are degrading America and its youth. Our young one of many successful national advertisers using people are literally bombarded with vul- KCRG -TV. Channel 9 is a necessary part of effec- gar motion picture advertisements in tive selling in the Cedar Rapids -Waterloo- Dubuque some newspapers; certain movies have representative too often made good on provocative market. Your Branham Company promises in the advertisements; and pro-

will tell you why. Minneapolis: Harry S. Hyett Co. . fanity and rapacity are the main in- gredients of more and more screen ABC offerings. A few television producers, IN IOWA'S NUMBER 1 TV MARKET too, sometimes break through the veil of decency as if some of them were trying to see just how much the public KC R G -TV Channel 9 will stand. Recently we have seen con- siderable publicity concerning certain Joseph F. Hladky, Jr., President Redd Gardner, General Manager elements in this medium who have sac- rificed scruples on the altar of Eugene E. McClure, Commercial Manager mone- tary gain.

24 BROADCASTING, January 25, 1960 NO MORE MARTINIS LUSICH !

. . . Tomorrow I start the cure. But today . . . today I celebrate . . . just bought

Adventure Radio, WERE, Cleveland ... the station all the big Cleveland shuper .. .

'scuse me ... supermarkets buy ... like Fisher Foods . . . Kroger's,Pick -N -Pay, and A & P. Heard that local boys make good on WERE, Cleveland. Speaking of locals ... just put me on the 5:20 boys, I'll make it from there. WERE Adventure Radio in Cleveland. ERE REPRESENTED BY VENARD, RINTOUL, AND McCONNELL, INC.

BROADCASTING, January 25, 1960 25 MONDAY MEMO irunr PHILIP D. ARCHER, media supervisor, Knox Reeves Adv., Minneapolis Give summer dollar's worth or lose it

We have been called upon enough in television campaign. Sales for this par- Regaining Revenue As a giant step the past few months to defend the use ticular product could be just as easily forward in regaining revenue and audi- of summertime television against the induced in summer as in winter if costs ence (or to be really negative, to pre- pressures of print media so that with - were in line with resultant audience vent further losses) concrete and in- out help from the station operators and yield. stant action must be instituted. Broad- networks, the industry is going to lose Why not make it that way? Woo and casters can't take a four -month vacation the war instead of a few battles. Tele- preserve not only the heavy summer from the problem -hell, the coal dealer vision has lost battles -and stands to spenders, but also level out the year - couldn't sell his product in the summer lose more without immediate corrective around non -seasonal advertisers who do either, but he found a product that he measures. have a choice by seasons in what media could: ice and barbecue charcoal. Not long ago a very well conceived their dollars go. A product that will sell is a product presentation by a newspaper representa- No one can claim his station's reve- that the advertiser knows is priced right. tive succeeded in proving to an echelon nue is nearly as high in July as in mid- In these days of competitive selling and of one of our client organizations that winter or that his audience is-but in buying he's got to get his money's he should switch his television money 99% of the cases his rates are the same. worth. into print. A year- around advertiser Without revenue, of course, program- No, don't cut your rate card. There with quite heavy summer television ex- ming suffers and as Tom Adams of is another way to do it. -Ewald pointed penditures, the client was on the verge Campbell out in his Face the facts and sell positively a MONDAY MEMO 30, 1959) of going into space after being shown (Nov. re- medium that recognizes its values. Tack and programming figures on a severe loss in summertime runs poor substitute on a discount for buying those weak viewing combined with constant time compound the felony. periods. costs versus continuing high levels of You know your station, market, day- newspaper circulation. He made the light time, viewing etc. If your audience error of using overall set -usage figures. is down 40% from 5 -7 p.m. over a four By breaking down day -part usage we or five month period as against the rest were able to save spot television, con- of the year, give it. If it's 20% daytime fining our purchases to periods of less or prime time, show a card with a 20% drastic viewing loss or equivalent (in discount, or else use the time for public the case of late night viewing) viewing service read your advertisers' periods. -and four -color ads in the newspapers and This case doesn't help us or the client. magazines. We couldn't use prime time where our audience was greater since our efficiency CBS and Crosley have made some ef- was lousy. Even if efficiency was down, fort towards this. it was the best available time and we But a 52 -week discount isn't the an- wanted television to sell the product. If swer either -there are plenty of 52- we can't sell without reaching cus- weekers all right, big ones who run ten tomers, who wins in an over- crowded a week all winter and one a week all late night period-television or news- summer. Remember there are a lot of papers? them around who can't afford 52 weeks -the ones you threw back because they The Temptation If we weren't con- weren't big enough -who are swim- vinced of television's ability to sell in ming up to their gills in print. this case, we would have gone the easier High Winter Rates Don't way -into newspapers. Another prod- raise your winter rates to adjust for the summer uct, another day; maybe another case or Philip D. Archer is on his second time discount. Winter rates are too high now. another but better newspaper pitch, around at Knox Reeves. He first joined would have changed the decision. Some the Minneapolis agency in 1948 as Why not avoid that dull, depressing day the American Newspaper Publishers media buyer, left in 1952 for a sequence summer slump? There is a way to Assn. and its advertising bureau are go- of supervisory media positions with change the frantic rat -race of advertisers ing to wake up. Gardner Adv., St. Louis; Leo Burnett who have been counting their long green I can cite another instance of a sizable Co., Chicago, and Campbell-Mithun, all summer and are just waiting for the advertiser who flatly refused to use tele- Minneapolis. He rejoined Knox Reeves fall scramble of viewers and customers vision in summer. Only by lightening in 1958. The Archers have four chil- back to the tv set -and their own com- up his print weight in summer were we dren, enjoy vacationing at Big Elbow mercials -when the screen is bright able to save a fund for a fall- winter Lake, Itasca, Minn. again. A plea for seasonal tv discounts

26 BROADCASTING, January 25, 1960 Time is a sandpile we run our fingers in . . San

The value of TIME is our use of it. Thus, productivity responsibility and executed with the attention of pro- becomes the significant indication of our TIME'S worth. fessional excellence. Audience and sales follow naturally this healthy pattern of productivity. At WBAL-TV in Baltimore, productivity is our principal orientation. We seek to use our TIME well by employing "TIME is a sandpile we run our fingers in," the philoso- good creative talent, good judgment and good taste to pher says. At WBAL Television 11 in Baltimore, we produce the kind of programs that people watch. cup our hands tightly. With many award- winning public service features to NBC Affiliate /Channel 11 /Associated with WBAL -AM & FM. our credit, and with over 75 live local shows each week, the variety, quality and interest of our regular schedule is not easily matched. Every minute of our day WBAL -TV BALTIMORE is planned with care and consideration for our public Nationally represented by Edward Petry & Co., Inc.JO BROADCASTING, January 25, 1960 27 OM LIP

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Variable Speed Rewind Independent Audio /Cue Record and o o Level Fast forward, fast reverse. Rewinds 90 minute reel in 4% Playback Controls minutes. Rapid cue any point on tape. Tape speed can be Standard RCA broadcast audio amplifiers associated with varied until audio or cue channel becomes intelligible. these controls are interchangeable. Single Control Playback Built -In Monitoring Speaker, and Speaker A single push button activates playback functions. Auto- Volume Control matically stops at the end of the tape. A stop button is pro- For monitoring audio or cue channel input, record or play- vided for manual operation. back output. Built -in RCA BA -24 Broadcast Monitoring Independent Control of Video, Audio and Amplifier will also drive external speaker. Cue Recording Master Erase Current Meter A set -up switch activates all electronics, placing the recorder Shows master erase circuit is operating by indicating current in operation without running tape through. This enables in master erase head. operators to checkout circuitry prior to recording or playback. Control Track Current Meter Local- Remote Operation o Provides continuous indication of current in servo -control Selector switch delegates basic record /playback functions track head. for local or remotely controlled operation. Control Track Phase Adjustment Automatic Shoe Positioning e Dual control provides coarse and vernier adjustments. o is for slipping any of the four heads on The tape shoe position is automatically controlled during Coarse adjustment playback to prevent skewing effects. In the record mode, to any given recorded track. Vernier adjustment is for cen- operation is electrically switched to manual- head -to -tape tering the heads precisely on that track. pressure can be adjusted using calibrated dial. m Head Hour Meter Capstan Speed Control Indicates number of hours on video heads during actual o recording and playback. Manual override of normal operating speed to permit synchronization of two machines. Sync Selector o Video Head Current Indication For locking equipment to power line or local sync generator. Switchable to indicate recording current in each of the four Such outstanding operating features assure the most efficient heads or total current in the head assembly. Permits quick utilization of television tape equipment, reducing operating and diagnosis of performance during recording. maintenance costs. And there are many other reasons why RCA TV OMulti- Purpose Meter /Speaker Selector Tape Equipment will prove right for your requirements. So don't settle for less than the best. See your RCA Representative, or Provides instantaneous check of input, record and play write to RCA, Dept. CE -22. Building 15 -1, Camden, N. J. In functions, and erase in either audio or cue channels. Canada: RCA VICTOR Company Limited, Montreal. RADIO CORPORATION of AMERICA BROADCAST AND TELEVISION EQUIPMENT CAMDEN, N. J. BROADCASTING PUBLICATIONS INC. PRESIDENT Sol Taishoft VICE PRESIDENT Maury Long VICE PRESIDENT Edwin H. James "So I told this time buyer ".. . SECRETARY H H. Tash TREASURER B T. Taishoff COMPTROLLER Irving C. Miller ASST. SEC.- TREAS.....Lawrence B. Taishoff MIMS BROADCASTING THE BUSINESS WEEKLY OF TELEVISION AND RADIO Executive and publication headquarters: BROADCASTING TELECASTING Bldg., 1736 DeSales St., N.W., Washington 6, D.C. Telephone: Metropolitan 8 -1022. EDITOR AND PUBLISHER ....,...Sol Taishoff MANAGING EDITOR... .. Edwin H. James EDITORIAL DIRECTOR (New York) Rufus Crater SENIOR EDITORS: J. Frank Beatty, Bruce Robertson (Hollywood), Fred Fitzgerald, Earl B. Abrams, Lawrence Christopher. SPECIAL PROJECTS EDITOR.. David Glickman ASSOCIATE EDITOR Harold Hopkins ASSISTANT EDITOR: Dawson Nail; STAFF WRITERS: George Darlington, Malcolm Oet- tinger, Leo Janos, Sid Sussman; EDITORIAL ASSISTANTS: Bob Forbes, Rita Larue, Pa- tricia Funk; SECRETARY TO THE PUBLISHER: Gladys Hall. BUSINESS

V.P. & GENERAL MANAGER.. ..Maury Long ASSISTANT TO THE PUBLISHER: Lawrence B. Taishoff SALES MANAGER: Winfield Levi (New York) SOUTHERN SALES MANAGER Ed Sellers PRODUCTION MANAGER George L. Dant TRAFFIC MANAGER Harry Stevens CLASSIFIED ADVERTISING Doris Kelly ADVERTISING ASSISTANTS: Merilyn Bean, John Henner, Ada Michael. Odalisque COMPTROLLER Irving C. Miller INGRES (1780 -1867) - French School ASSISTANT AUDITOR Eunice Weston SECRETARY TO GEN. MGR Eleanor Schadi CIRCULATION ii READER'S SERVICE Put your advertising dollars on the No. 1 radio DIRECTOR OF PUBLICATIONS John P. Cosgrove SUBSCRIPTION MANAGER... Frank N. Gentile CIRCULATION ASSISTANTS: Charles Browne, Gerry Cleary, David Cusick, Paul Hagen, Christine Harageones, Marilyn Peizer. station in Houston ... BUREAUS KNUZ* 444 New York: Madison Ave., Zone 22, Plaza 5 -8354. Editorial EDITORIAL DIRECTOR Rufus Crater ... lowest cost per thousand! BUREAU NEWS MANAGER.... Donald V. West ASSOCIATE EDITOR: David W. Berlyn N. Y. FEATURES EDITOR: Rocco Famighetti ASSISTANT EDITOR Jacqueline Eagle *See Latest Surveys for Houston STAFF WRITERS: Richard Erickson, Valli Farhi, Lantz. National Reps.: Janet Business THE KATZ AGENCY, SALES MANAGER Winfield R. Levi INC. SALES SERVICE MGR.... Eleanor R. Manning EASTERN SALES MANAGER.. Kenneth Cowan New York ADVERTISING ASSISTANT Donna Trolinger Chicago Chicago: 360 N. Michigan Ave., Zone 1, Central 6 -4115. Detroit MIDWEST NEWS EDITOR John Osbon MIDWEST SALES MGR.: Warren W. Middleton Atlanta ASSISTANT Barbara Kolar St. Louis Hollywood: 6253 Hollywood Blvd., Zone 28, Hollywood 3 -3148. SENIOR EDITOR Bruce Robertson WESTERN SALES MANAGER Bill Merritt ASSISTANT Virginia Stricker Toronto: 11 Burton Road, Zone 10, Hudson HOUR MUSIC and NEWS 9 -2694. CORRESPONDENT: James Montagnes. 24 IN HOUSTON,

CALL DAVE MORRIS BROADCASTING' Magazine was founded in 1931 by Broadcasting Publications Inc., using the title: JAckson 3 -2581 BROADCASTING.-The News Magazine of the Fifth Estate. Broadcast Advertising was acquired in 1932, Broadcast Reporter in 1933 and Telecast* in 1953. Reg. U. S. Patent Office Copyright 1960 by Broadcasting Publications Inc.

30 BROADCASTING, January 25, 1960 Intellectually alert, vitally associated with man's creative efforts and with the many treasured moments of those who stop to look and listen - like each of our stations ... a "Metropolitan "personality. METROPOLITAN BROADCASTING CORPORATION 205 Eaat 67th Street, New York 22, Nero York PROOF: WSJS Television's City Grade coverage saturates fourteen cities, each with over 6000 population, in ` MOUNT AIRY.o IEAKSVoIIIE REIDSVIüE- I North Carolina's biggest Metropolitan market. These b ` Greañibórro 1(yinsronSalelii \)\\\\i fourteen cities are located in the rich industrial Pied- 'NOTÓN ömf,yyRa//UU b¿__ mont-North Carolina's first market buy with WSJS Television. INNITSaTs television Winston -Salem/ Greensboro CHANNEL 12 ezo Headley -Reed, Reps. 32 BROADCASTING, January 25, 1960 BROADCASTING THE BUSINESSWEEKLY OF TELEVISION AND RADIO

January 25, 1960

Vol. 58 No. 4 MEANINGFUL SEAL TO BACK TV ADS? FTC's latest attack leads admen to plug for official seal to bolster public's confidence in television advertising The idea of a tv industry "Seal of mittee, Foote, Cone & Belding, and Ted being buffeted by headlines alluding to Approval" to back up advertising on Bergmann, president of Parkson Adv. "phony commercials", would lose con- the air - bandied about behind closed The broadcaster: Roger W. Clipp, Tri- fidence in the advertising and subse- doors for some time -came out in the angle Stations, a former chairman of quently in the product advertised. open with surprising vigor last week. the NAB Tv Code Review Board who Mr. Bergmann heads an agency that The development came in the after- once before had unsuccessfully sought bills $16.5 million in television, nearly math of new Federal Trade Commis- an industry tv seal of approval for com- all of it on networks. Mr. Cone's agency sion complaints of false advertising mercials. handles some $40 million in the broad- leveled at four tv advertisers and their Starts at NAB All three agreed that cast media, a substantial portion of it agencies (BROADCASTING, Jan. 18). NAB and its Tv Code Review Board in tv. An open invitation to set up such an were the logical starting places for a All of the proposals are simple in advertising seal plan came from adver- broadcaster -operated unit that would approach. They suggest that broad - tising practioners, obviously angered by clear commercials before they appeared casters-Mr. Cone's recommendation the charges that commercials were on the air. is for other media as well-through rigged by the use of production de- A major impetus to the desire for the most accessible channel available vices and from a broadcaster who re- self-policing was advertiser fear. Agency to them pass on the acceptability of vised his earlier plan for an expanded executives both publicly and privately advertising before it is telecast. Tv Code Board. expressed concern that viewers, already The plan would be workable, they The agency executives were Fairfax confused by charges ensuing from say, because the amount of question- Cone, chairman of the executive com- rigged quizzes and payola and now able advertising is not very great though

FTC plans woodshed for guilty media, too A new approach in determining Mr. Kintner has referred a number responsibility for deceptive adver- of times in recent months to the tising has been taken by the Federal "moral responsibility" of broadcast- Trade Commission. ers and all other media to clean up The finger of responsibility is deceptive advertising. Only last week, pointing to the media which carry however, he told BROADCASTING that the misleading advertisement- radio- where an advertising medium has a tv, newspapers or periodicals. This hand in actually preparing false and was made known by FTC Chairman misleading copy "it may well have Earl W. Kintner, who announced: a legal responsibility in that respect." If a medium participates in the He added: "1 would hope that our preparation of a deceptive advertise- program for cleaning up advertising, ment, the FTC will proceed against and this is merely my personal hope, it as well as the advertiser and the could be obtained without the neces- agency and, as in some recent in- sity of citing any of the media." stances, against the account execu- At the same time, Mr. Kintner tive too. stated there still remains a responsi- Mr. Kintner made his remarks in bility that the medium check into the a television program, Capitol Head- validity of advertising claims. lines, scheduled to be broadcast last Primarily, Mr. Kintner said, the night over WPIX (TV) New York. advertiser and the agency ought to The FTC chairman was interviewed bear responsibility for the truth of FTC's KINTNER by Rep. Emanuel Celler (D- N.Y.). claims. If Hands Are Sticky Broadcast- More Payola Action In his Aims at all involved ers, including networks, have up to WPIX appearance, Mr. Kintner de- which "constantly interrupt cultural now been looked on as conduits, Mr. nounced as "commercial bribery" the and educational programs with ref- Kintner said, and have not been held payola situation. He promised more erences to deodorants, cigarettes and responsible for false or misleading complaints, in addition to the 27 al- headache pills." The Brooklyn Dem- commercials. But, he added, if they ready filed against record manufac- ocrat also expressed the belief that participate in the preparation of de- turers and distributors. payola may be contributing to the ceptive materials, the FTC may con- Mr. Celler deplored the "preva- rock 'n roll craze. "We must move to sider proceeding against them. lence" on radio and tv of commercials set our music free," he exclaimed.

BROADCASTING, January 25, 1960 33 Clipp renews Tv Code `preview' proposals

answer to criticisms leveled at tele- post -viewing by the Code Board's vision. monitors, and the basic issue has be- The Code has now been enlarged come obscured in the murky depths to prohibit deception in television of semantics. It was, and is, my con- quizzes: We have paraded the con- tention that such a project can be tributions television has made to our undertaken at a cost of no more culture; some of us have been criti- than $250,000; that these funds are cal of newspapers and other com- presently available, and that their use petitive media in the hope that this would restrict only non -essential will help our cause. In the mean- phases of NAB operation. time, one publication has been boost- The basic question is clear -is ing its lineage at our expense. They the Code to apply to programs and say "our advertising is believable, be- advertising, or is it to apply only to cause it carries a guaranty seal." us? That publication is Good House- Increased Costs There is one keeping magazine. In a series of full other aspect to this problem which page advertisements, Good House- should concern you. Mediascope keeping cites a Schwerin study MR. CLIPP December issue reports spot costs which reports the effectiveness of tv have increased 12.3% from Octo- Here is the text of a letter sent advertising is increased by as much ber 1958 to October 1959. as 32 % when the Good House- last Thursday by Roger W. Clipp If we to compete keeping seal is added. are effectively. of the Triangle Stations, former we must continue to improve the ad- head of the NAB Tv Code Review Television already has its own vertising efficiency for which tele- Board, to the general managers of guaranty seal -the seal of the Tv vision is noted. If the use of a guar- all U.S. television stations (see story Code. But it applies only to sta- anty seal can increase effectiveness page 33). In it he spells out anew tions -and not all of them at that. by as little as 20 %, an advertiser his arguments for expanding the No advertiser can earn it; no pro- would get the equivalent 12 spots for Code Board's functions so that it gram can earn it. the price of 10. would preview television commer- A Suggestion I have made the Remember that Congress is now cials and programs, also an- and suggestion that the scope of the in session. Out of this session is swers the reasons cited by the NAB Code be enlarged, and that the Code bound to come legislation to control Tv Board when it rejected the pro- seal be displayed on programs and television abuses unless we act now. posal the first time (BROADCASTING, commercials meeting its standards. If you feel that the Tv Code func- Dec. 7, 1959): The NAB Board has not reacted tion should be enlarged to cover Dear Sir: favorably to this suggestion. Two ob- programs and commercials I hope Television and television advertis- jections have been raised -that it you elect to say so and write to ing are still under attack from every would cost too much, and that pre- Harold Fellows or to your repre- quarter. Now that Congress is in ses- viewing commercials would be sentative on the Tv Board. tantamount to censorship. sion, we may rest assured that re- The president of the NAB could strictive legislation will grow out of The censorship charge is untrue appoint a committee to study this the charges of deceptive advertising, and is intended to divert attention plan. The committee could make a objectionable copy, and dishonest from the basic issue. No one ques- swing across the country for a series representations-unless we take actions the right of a station to reject of broadcaster meetings. Out of tion to correct these abuses. To be tv commercials after they are made; these meetings could come a refine- sure, some effort has been made to why not exercise this right at the ment of this plan -or a totally new correct these abuses, but results have story board level? plan. Unless we act now, however. not begun to provide the complete If previewing is censorship, so is the Congress will act for us.

the benefits to be reaped would be sub- a plan and another to translate it into an ing many ramifications, it was possible stantial. The logical place to imple- effective and practical operation. that NAB and the Tv Code Review ment it, they agree, is through NAB's Cost a Factor NAB, at the time Board might wish to give it "substantial code board. Mr. Clipp made his initial suggestion, study ". Mr. Bergmann said he would expect apparently felt that the plan would Clipp's Campaign Mr. Clipp, advertisers to go along "gladly ". This prove costly, necessitating a large in- whose earlier drive to expand code sentiment was seconded by Mr. Cone, crease in staff and facilities. Stations, board functions to include previewing who also felt that tv should find a already contributing to several trade both commercials and programs was re- means acceptable to the industry be- organizations, would find themselves jected by the NAB Tv Board (BROAD- cause "it is tv that is under attack." assessed with a sudden additional boost CASTING, Dec. 7, 1959), renewed his Questioned as to the NAB Tv Code in fees. campaign in a letter to the general man- Board's position, Chairman Donald H. Mr. McGannon said that he was not agers of all television stations late last McGannon (Westinghouse Broadcast- aware that a seal of approval idea had week (text of Mr. Clipp's letter is ing Co.) said he believed the board ever come up "formally" before the printed above). would "welcome" any fresh idea. But, code board and, though he personally In it the former code board chair- he cautioned, it is one thing to suggest could see the proposal as one contain- man stressed that television is threat-

34 (A SEAL FOR ADVERTISING) (BROADCAST ADVERTISING) BROADCASTING, January 25, 1960 Cunningham: tv should assume full control John P. Cunningham, board chairmen, to whom has been given a man, Cunningham & Walsh, was pre- franchise on airwaves (that belong pared Friday (Jan. 22) to propose not to them but to the people), publicly that the networks and sta- recognize that along with editorial tions assume full programming re- responsiblity goes editorial integrity sponsibility of tv. and editorial leadership." Attached to this is a recommenda- If the Hoover Commission -type tion that an industry-wide study of tv study conducted by the "industry" be instituted which would regard the (including all facets of the tv busi- public interest as the principal yard- ness as well as laymen) recommends stick. the publishing concept as being in These same proposals along with the public interest, then Mr. Cun- the opinions of Mr. Cunningham and ningham asserts a system could be other agency executives of stature in devised whereby an advertiser would tv advertising were explored earlier buy a block of commercials which in an article that questioned whether would be rotated to ensure an aver- or not agencies would yield to the age rating. Two things standing in the concept of tv program- way of immediate network assump- publishing MR. CUNNINGHAM ming (BROADCASTING, Jan. 18). That tion of editorial responsibility, ac- status report found a hard core cording to Mr. Cunningham, are ad- interruption -in the same type -say- among many of the major tv adver- vertiser long -term contracts and "the ing, 'and now we would like to say tising agencies resisting any whole- time necessary to develop new crea- a few words for Buick automobiles.' sale movement toward complete net- tive ideas." Tv advertising will never be as sep- work program control, though a mi- Qualifications These are the arable from the editorial matter as nority appeared confident that a sys- qualifications he'd put in any pub- print is-so the tv advertiser must tem removing tv advertisers from lishing concept: networks would per- always have some control over just any program influence could prove mit exclusively-sponsored shows to what editorial content his product is workable. be sponsored as long as the adver- associated with." In an address prepared for the tiser desires; the advertiser would be In his speech, Mr. Cunningham Cleveland Advertising Club, Mr. notified in advance when and on also reiterated proposals he has Cunningham also asked that critical what program his commercials will made before, including among other judgments of tv be withheld "until appear (unlike the British system un- things a nationwide educational chan- the new season starts in October," der which advertisers ostensibly do nel. This, he asserted, "must be noting that he was "optimistic enough not know the exact time spots in cleared" in the 1960s. to believe that this coming decade which their commercials will be ro- He noted that the power of tv to of the sixties may produce some tated). He averred that the adver- inform was displayed during the visit great new editors of the airwaves." tiser "should have limited rights to to the U.S. of Soviet Premier Honorable, But ... Up to now, shift his commercial." A commercial Khrushchev when "for the first time said Mr. Cunningham, tv program- for a ladies' shaver, he observed, in history" people were able to form ming has been "in the hands of com- "should not be on a sports show." their own opinion of a world leader. mercial men; honorable men but cer- Mr. Cunningham declared that ad- If there were no tv, concluded Mr. tainly not great imaginative editorial vertiser notification of this kind is Cunningham, "many fewer people leaders." In predicting an appear- not necessary in publications because would have an opinion and that ance of "the Horace Greeleys of the editorial and advertising are "clearly opinion would not be their own but spectrum, the William Allen Whites divorced." He said, "If magazine one filtered through the minds of re- of the ether," Mr. Cunningham com- advertising were like tv commercials, porters -and very often the de- mented: it would be just as if in the middle liberately- warped headlines of the "Let us hope that the business- of a story or article there came an few irresponsible newspapers."

ened by restrictive legislation despite the allocated to the Code Review Board. As for network commercials, he best efforts made to date, and noted that He estimated 15 additional people argued that it would not be necessary Good Housekeeping Magazine is "boost- could handle the previewing job. Not to have code people on the network ing its lineage at our expense" through more than 200 or at most 250 spot ad- continuity acceptance staffs. Rather, he ads asserting that tv sales effectiveness vertisers are on the air at any one time. said, continuity acceptance officials is increased by as much as 32% when he estimated. Of these he said no more might be "deputized" by the code board it carries the Good Housekeeping Seal. than 20% will have advertising that is and instructed to approve code seals for He also offered answers to reasons cited subject to question. This would mean all commercials found to meet code by the NAB Tv Board for turning down 40 to 50 commercials that would have board standards. his proposal the first time. to be looked at carefully -and he ex- Although Mr. Clipp did not say so, Funds Available Mr. Clipp esti- pected, presumably on the strength of in actual practice network continuity mated his plan could be started for no his own experience on the code board, acceptance departments frequently are more than $250,000 -and said these that not more than about half of these, called upon for their opinions on com- funds are available -and could be main- or 20 to 25, would be the subject of ex- mercials intended for national spot tained at an annual cost of not more tensive argument and, therefore, exten- rather than network use. than $250,000 more than is currently sive review. At the local level Mr. Clipp's plan

BROADCASTING, January 25, 1960 35 point in the commercial. Or, there could be other methods-such as showing the seal on air during some part of the day. In any event, Mr. Bergmann recommends that the stations join in an on-air promotional campaign telling the public that it can have confidence in advertising and claims made on station facilities. It is this phase of his proposal which appeals most to Mr. Bergmann. For he sees it as holding the most promise to achieve an objective. This objective, he explains, would be to: "Help destroy growing public skep- ticism by making the public aware of the machinery set up for their protection." "Negate the attack on television by other media and organizations." "Restore the confidence of the advertiser in the medium and avoid further government regulation." MR. BERGMANN MR. MCGAN NON The station's promotional announce- Likes on -air promotion idea 'Welcomes' any fresh idea ment not only holds the most appeal for Mr. Bergmann, but is the area to which was said to envision similar "deputiz- he has given his more serious attention. On the network level, Mr. Bergmann ing" of local station continuity accept- For example, the agency executive has says, there are built -in safeguards in the ance or comparable executives. These composed this proposed wording of an routine checking made by continuity would clear for use of the seal all com- announcement: acceptance. At the networks, he ob- mercials which were clearly unobjec- serves, advertisers submit storyboards important announcement from tionable, but would refer to the code "An and scripts -later film and final scripts station XXXX: board staff those which seemed ques- the management of No -for network clearance. But national tionable. product or service may be advertised spot-unless the advertiser seeks net- the facilities of this station prior The objective would be to reach a over work acceptance anyway (on the basis prod- point where commercials -and pro- to a thorough examination of the that the advertising could be placed on uct service and the claims made for grams -would not be used unless they or network -owned stations) -has no such you may purchase carried the code seal. As a practical it. Therefore, any general clearance before placement on matter, however, it was deemed pos- product or service offered to you on the air. station with complete confidence." sible that for an interval-say six Solve Own Problems Earlier last months, while advertisers, agencies and As for local advertising, Mr. Berg- week in a Chicago speech (see page 38) stations were getting accustomed to the mann does not feel this would present Mr. Cone had directed his remarks to mechanics -the airing of non -seal com- a difficult problem. Station manage- newspapers, asking them to pass judg- mercials would be permissible. ment by practice has availed itself of ment on advertising submitted to them. The Other Strategy The Bergmann such organizations as the Better Busi- He said that "when affidavits are in- proposal falls into parts: clearance by a ness Bureau for advice on local adver- sufficient to settle an issue, as in the central unit-probably an expanded tising which may appear questionable. case of the cigarette counter -claims, NAB Code Board -of commercials be- With an NAB clearing unit, local op- these could be referred to a new divi- fore they are shown on tv and a sta- erators also would have access to its sion of the Bureau of Advertising, set tion's on -air promotion. counsel, and he says, "there is common up for this purpose." He explained, how- Commercial clearance would be ac- sense." Most questionable claims can ever, that it's "not a big job that has to complished by the setting up of stand- be checked out easily by management be done.... I think there is relatively ards by the tv industry itself. If deemed itself-and, in fact, he makes the point little advertising that needs more workable, advertisers "cleared" by the that station management already does scrutiny than it now receives." code unit could show the seal at some this daily in its operations. Said Mr. Cone: "But even this little

Toilet goods group urges pre- screenings Invitation to toilet goods manufac- checking advertising claims and pro- in confidence between the advertiser and turers to have their tv commercials grams as well as labeling. This service the TGA board. Mr. Mayham noted screened before use by the board of was extended to cover non -TGA mem- that no labeling or advertising copy standards of the Toilet Goods Assn., bers several months ago. He said the which has been reviewed and cleared by was issued last week by S.L. Mayham, standards board was prepared to scan tv the board has ever been the subject of executive vice president of the associa- spots and commercials, but that screen- a complaint by the Federal Trade Com- tion. ings must be arranged in New York. mission or the Food & Drug Adminis- In a bulletin to TGA members, Mr. The 20- year-old checking service, he tration. The standards unit has been in Mayham said that the services of the emphasized, is completely secret and re- operation for more than 20 years, he standards board are available for pre- ports and recommendations are treated said.

36 (A SEAL FOR ADVERTISING) (BROADCAST ADVERTISING) BROADCASTING, January 25, 1960 MERRY MID -DAY!

WHO - Noontime's a merry time for wives and mothers (nap - time for kiddies) ... time when thousands of Central WHO -1 Iowa housewives relax and raise the curtain on WHO-T\ WHO -TV's popular Family Theatre. WHO -TV Family Theatre's playbill is always full of hits from WHO -TV the immense WHO -TV film library *. . . offering the advertiser (at amazingly low costs) a large, loyal audi- WHO -TV ence of Iowa's biggest spenders. NSI puts Family Theatre WHO -TV head -and -shoulders above competition -No. l in 30 of 40 quarter hours surveyed, Monday- Friday (Noon -2 p.m.)! WHO -TV Ask your PGW Colonel for availabilities in Family WHO -TV Theatre - one of many "station time" success shows on WHO -TV WHO-TV! WHO -TV WHO -TV *MGM Package * WARNER BROTHERS "Vanguard" * "Showcase WHO -TV Package' * NTA "Dream," "Champagne," "Lion" * SCREEN GEMS "Sweet 65" * HOLLYWOOD TELEVISION SERVICE "Con- WHO -TV stellation" * M and A ALEXANDER "Imperial Prestige" * PAR- AMOUNT LIBRARY and others. WHO -T WHO -TV WHO -TV NSI SURVEY WHO -TV DES MOINES -AMES METROPOLITAN AREA WHO -TN (November, 1959) WHO-Tlf FAMILY THEATRE - FIRST PLACE QUARTER HOURS WHO -TV Number Reported Percent of Total WHO -TV WHO -TV 30 75% WHO STATION B 10 25% -TV STATION C O O WHO -TV

WHO -TV is part of Central Broadcasting Company, which also owns and operares WHO Radio, Des Moines WOC -TV, Davenport -iO i W - wT1L' Channel 13 Des Moines NBC Affiliate Col. B. J. Palmer, President P. A. Loyer, Resident Manager Robert H. Harter, Sales Manager flarr Peters, Griffin, Woodward, Inc., National Representatives

BROADCASTING, January 25, 1960 37 that is suspect should either be cleared believes are questionable claims before WHERE IN THE U.S. or thrown out-by newspapers, maga- publicly releasing charges. zines and broadcasters alike -for the Mr. Weir asserted that in its latest sake of us all." "pronouncements and in the manner in ARE YOU? Media, he said, "can do almost every- which it has made them," FTC "has that is necessary not been attempting to correct abuses Essex thing to get rid of County BOSTON MEDFORD, them [improper claims] so far as legiti- so much as it has been incorrectly abus- MASSACHUSETTS mate media are concerned." The ad- ing its privileges." Middlesex County vice: "I think they [media] must look He said many advertising messages Reaching at certain highly controversial, competi- on tv deal with symbols, and it's a mat- over tive claims and say to the advertisers ter of "at what point can one be ac- 1 2,500,000 involved: You've got to settle these be- cused of misrepresentation in the use of listeners fore we will run your advertising." symbols ?" WHIL Less FTC Pressure The feeling that If the FTC allusion to misrepresenta- advertising could make proper adjust- tion were followed to their logical con- ments itself was expressed last week by clusion, Mr. Weir said, it would behoove WARE WORCESTER another agency executive, Walter Weir, the agency and client of a radio com- SPRINGFIELD, chairman of the executive committee, mercial for a fire insurance company MASSACHUSETTS Donahue & Coe. In a talk before the to cease crumpling cellophane to simu- Reaching Art Directors Club of New York, Jan. late the sound of flames and "live in Springfield over to Worcester 20, he attacked the FTC for not con- dread of censure from the FTC because 500,000 ferring with advertisers and their agen- they didn't burn the studio down in the listeners WARE cies on what the government agency interests of truth."

PORTLAND, and the STATE OF FTC `WITCH- HUNTING' -CONE MAINE

Reaching FC &B head also warns newspapers 950,000 advertisers' listeners, in to stop prejudging guilt' association As unfortunately happens in some parasites," the agency executive said. W with the Lobster Network commercials, "the zeal of the attack- Mr. Cone asserted that in reading ers ... leads them through all kinds of the "responsible press . . , you would exaggeration, into wild generalities." think in this instance that the FTC had

CHARLOTTE, This criticism was leveled not at already held a hearing and found our NORTH CAROLINA commercials but at the FTC. The client and ourselves, and all the other speaker was Fairfax M. Cone, Foote, people cited, guilty of grave crimes Reaching Concord Cone & Belding, in an appearance last against the public." He said this was over week before the Newspaper Advertising the case despite the fact that there was 480,000 Executives Assn. in Chicago. yet a hearing to be held and the FTC listeners FC &B was one of the agencies which complaint "would undoubtedly be WWOK figured in FTC complaints issued Jan. strenuously argued against by all the 15 against four advertisers and their defendants." Conviction was implied, advertising agencies for allegedly rigging he asserted. tv commercials. The FC &B commer- The agency executive said advertise- cial in question was for Lever Bros.' ments were cited on tv in a situation NEW ORLEANS, Pepsodent toothpaste which used a where possibly they never would at- LOUISIANA "smoke machine" to deposit yellow tract attention in newspapers. This is Mississippi River stain on a piece of enamel which then because of the nature of tv where all Reaching was brushed with the toothpaste and ads are "the same size ... they are all W1BW over cleansed with water. (BROADCASTING, 'full pages.'" 1,300,000 Jan. 18). Mr. Cone charged that the FTC was listeners Mr. Cone, who has called on media questioning the production techniques -including broadcasting-to pass on rather than misrepresentation of prod- From New England to New Orleans, the acceptability of advertising before ucts themselves. it is placed or aired (see story page 33), "Let us be careful in charging chi- THE INFLUENCE OF A J' C ' I referred to the current attack on tv corn - canery in advertising where mechanical mercials as a "witch hunt" and said techniques to obtain reproductions of TOWER that he had serious doubt "that many product demonstrations or product per- TARIOW of the charges that are going to be formance, have no effect whatever on made against will REACHES OVER advertising ... have product end promises," Mr. Cone any basis in fact." warned. 5,730,000 PEOPLE Warns Newspapers He suggested He indicated photographic techniques newspapers "separate the facts from the in tv were borrowed from those used WHIL, WWOK, WJBW, WLOB - National Rep.: Richard O'Connell Co. allegations" and stop lumping "adver- in print advertising. Devices used, he WARE - National Rep.: Breen and Ward Co. tising and advertising people with such said, are either techniques or ways to utterly diverse operations and operators combat "studio heat and time." TARLOW ASSOCIATES as payola ... and the antics of certain Kellstadt Echoes Somewhat the same SHERWOOD J. TARLOW, PRESIDENT disreputable disc jockeys and other theme -that newspapers ought to

38 (BROADCAST ADVERTISING) BROADCASTING, January 25, 1960 IN PITTSBURGH .. . Take TAE and See GOOD TELEVISION PRACTICES AT WORK

WTAE6G TftEV6IITSBORGH 4 take on greater responsibility for the ac- curacy of advertising they accept -was also echoed by Charles H. Kellstadt, president of Sears, Roebuck & Co., leading newspaper retail advertiser. The end result: newspapers were apprised they, too, are principals in the issue of questionable advertising. Mr. Cone took to task actor-producer Robert Montgomery for his testimony before the FCC the previous week on fixed quiz shows (AT DEADLINE, Jan. 18). Said the FC &B executive: "... As an advertising executive whose com- WITH THE pany placed some $40 million in television last year, I didn't know that the Inter Mountain quiz shows were rigged. And I wish that Mr. Robert Montgomery who now Network says he did know had told us when he was working for one of our clients on a show that was being clobbered in the ratings by the quizzes." It seems fashionable, he added, for many to say PRODUCT- MEDIA -AGENCY that "everybody" knew. Concluded Mr. Cone: "... I seriously doubt that the DEFENDER CONE THE IDEAL COMBINATION rigging was either well -known or wide- spread." Montgomery should've told us

A Great Advertising Agency 4A COPY CODE STILL ADEQUATE Benton & Bowles, Inc. 1937 standards of ethics need no change Buys A Great Advertising A new guide for ad agencies, "Inter- with the problems of television and Medium pretation of the AAAA Copy Code more clearly define the areas of possi- with Repect to Television Commercials" ble offense. (INTERMOUNTAIN has been issued by the American Assn. "It should be noted that the follow- of Advertising Agencies, New York. ing guides deal only with the content of NETWORK) The 4A Copy Code has been part of commercials. They do not attempt to the group's Standards of Practice since deal with the larger problem of televi- To Sell Those Great 1937. The "Interpretation" states that sion programs. the code has "proved to be a good set "False statements or misleading exag- Conoco Products of standards for ethical practice in the gerations. In television advertising preparation of advertising" and does false statements and misleading exag- for not "need changing today." The new gerations can occur either in sound or guide applies the code's principles to in pictures. Continental Oil Co. the "particular problems of television." "It is to be expected that an adver- The text follows: tiser will present his goods or services to the consumer in the most favorable "The impact of television advertising light that is consistent with the truth. tr in the American home, and the circum- Transgression of the truth occurs when stances surrounding its reception, are there is a "material deception ", which ( YOU too different from those of other advertis- is defined as misrepresentation with ing and impose additional disciplines respect to any material fact. will get on advertising agencies, advertisers and "Such misrepresentation is dishonest . broadcasters. whether in sound or in pictures and the GREATEST "Television commercials are guests whether it is made directly or by im- in the viewer's home; they are often plication. SALES results seen or heard by mixed family groups, "An example of such deception is a including children; and listening to dramatization of a product benefit to them is not always voluntary as is the the consumer based on certain ingredi- when you use - ents in the product when such ingredi- reading of print advertising. For these and other reasons they magnify any ents are not present in sufficient quanti- faults of taste or manners or advertis- ties to produce such benefits. [mLwornitt' ing misrepresentation. "Another example of deception is the "Therefore standards that were satis- dramatization of a claimed benefit so factory guides to the production of ad- as to exaggerate it, by sound or picture, .Alavk vertising for other media, while still to an extent that is inconsistent with the sound, are not specific enough for tele- truth. The Nation's Most Successful Regional Network vision. And a need has been felt for an "The test of deception is not in the HEADQUARTERS SAIT LAKE CITY DENVER interpretation that would deal especially literal defensibility of what is said but Contact Your Avery Knodel Man BROADCASTING, January 25, 1960 EVERGLADE KITE

...Known To Hundreds Of Bird - Watchers As Florida's Own!

By Wallace Hughes, FLORIDA WILDLIFE Magasine Florida Came and Fresh Water Fish Commission

WCKTTV L, Miami ...Known To 1,600,000 TV- Watchers As South Florida's Own!

For reprints of this painting and for availabilities - N.B.C. Spot Sales REP012T FROM THE HOUSE

for the ASSOCIATION OF AMERICAN RAILROADS

42 BROADCASTING, January 25, 1960 LONG ISLAND IS A MAJOR MARKET! in the real impression that is given the the circumstances surrounding the re- viewer. ception of television in the home) that "Indirect misrepresentation of a prod- one should judge commercials of "sen- uct, or service, through distortion of sitive" products such as laxatives, deo- details, or of their true perspective, dorants, depilatories and cold and head- either editorially or pictorially. This ache remedies. Certain symptoms that covers the whole area of studio devices might properly be described in other and artifices used in photographing or media may become offensive when otherwise portraying a product or the dramatized on a full television screen result of its use. before the whole family. Clinical charts "So long as such devices are intended and diagrams may also become offen- merely to show the advertiser's product sive. to its best advantage, or to overcome "No rule can be given for these mat- technical difficulties in reproduction, ters of taste except to remember con- such as the effects of studio lights, they tinually that the advertiser is a guest in are harmless. When, however, they por- the family living room. tray a product, or the result of its use, "Statements which tend to undermine as it does not appear or perform in an industry by attributing to its prod- real life, or when they are used to make ucts, generally, faults and weaknesses an unfair comparison between compet- true only of a few. To sell an adver- ing products, they are dishonest. tiser's product or service by unduly dis- THE GREATER Statements or suggestions offensive paraging his competitors has always is area and to public decency. This the of been considered unfair practice LONG taste. It is probably the source of most hurtful to the whole institution of ad- ISLAND MARKET frequent public criticism of commer- vertising. This should not be taken to (Nassau -Suffolk) cials and one of the hardest to define. mean that when an advertiser has an "Any commercial that offends the advantage over his competitors he c°)OG°')G° sensibilities of any large number of should be restrained from saying so. people should be seriously questioned. Disparagement means `belittling' or Judgments should be stricter than those `running down' a competitor's product that are applied to print advertising, or service. MORE GAS because of the host -guest relationship "Price claims that are misleading. between the viewer and the advertiser, In television as in other media it is IS SOLD ON and because commercials are often seen considered a material deception to state by mixed family groups. or display a price at which the con- LONG ISLAND "It is against this background, rather sumer cannot easily obtain the de- than on the basis of individual opinion, scribed merchandise from any normal THAN IN ATLANTA, that judgments should he made of com- mercantile source. mercials that may be interpreted as Representations of price, or competi- immodest in dress, action or connota- tive price comparisons, should not be AKRON, ALBANY tion. judged on the literal defensibility of "It is in the same context (namely what is said or shown, but on the truth AND ALLENTOWN... or falsehood of the impression left upon a reasonable viewer. PUT TOGETHER! SAG `concerned' "`Bait- switch' selling- whereby goods or services which the advertiser has no Screen Actors Guild, in a letter intention of selling are offered in ad- sent Monday (Jan. 18) to Ameri- GAS STATION SALES can Assn. of Advertising Agencies vertising merely to lure the customer into purchasing higher priced substi- and Assn. of National Adver- $174,106,000 tutes always been considered dis- tisers, expressed "serious concern -has (Sales Mgt.) honest. over the recent disclosures of "Pseudoscientific advertising, includ- misrepresentation in the television ing claims insufficiently supported by 74.-sO.6Q Oc,°sCsc°ThOC°"sOr" advertising industry . . . because accepted authority, or that distort the loss of public confidence in tele- true meaning or practicable application vision advertising could adversely of a statement made by professional WHLI affect the livelihood of a number or scientific authority. A modern defini- of our members." SAG members Dominates the Major Long Island Market (Nassau) tion of this would be say that don't have and don't want "any to claims ... Delivers MORE Audience than any other should be supported by the kind of Network or Independent Station! control over the contents of tv factual evidence that is generally ac- (Pulse) commercials," the letter states. cepted in practice by the Federal Trade But the charge that some of them Commission. are misleading "endangers the which do good reputation and professional "Testimonials not reflect WATTS choice of 0,000 standing of the performer in the the real a competent witness. Statements purporting to come from commercial." SAG urges AAAA A M 1100 physicians, dentists or nurses are de- and ANA "to help restore public FM 983 confidence in all television ad- ceptive unless they are made by ac- WHLI credited members of such professions. vertising by producing commer- H E M P S T E A D "Commercials that by use of cos- cials of complete honesty and (ONG ISIAND, N Y. good taste." tume, props or settings imply that certain persons are associated with the Represented by Gill -Perna

BROADCASTING, January 25, 1960 medical, dental or nursing professions felt that the government should step in are misleading unless such persons are and clean it up, while 75% still had in fact accredited members of these faith in the industry's ability to do the professions. cleanup job itself. He urged each mem- A further consideration has also been ber AAW club to start work in its own brought about by the nature of tele- community by setting up "ethical ad- vision and the circumstances surround- vertising" committees to weed out ob- ing its reception in the home: jectionable advertising. "Good Manners. A small fringe of commercials seems to have been de- Showmanship needed qo eat signed or scheduled with a deliberate intention of being irritating. These do in retail advertising in the not build good will for advertising. "In some instances irritation is More showmanship-daring, bold, caused by strident tones and improper positive and imaginative -is needed in SPRINGFIELD voice levels and by the manner of cer- today's retailing, whether employed in broadcast or print media, Robert M. MASSACHUSETTS tain announcers. In other instances commercials which may be relatively Cox, president of Cox's Dept. Store and inoffensive on their first appearance WMCK McKeesport, Pa., told the Metropolitan Market may become irritating by repetition. eighth annual Retail Advertising Con- "These situations cannot be covered ference in Chicago Jan. 16 -17. by rules. But they can be governed by In tv, "as great as it is," he asserted, the general principle that, in return for "the novelty has worn off and has not the great rewards of television adver- monopolized people's time as much as tising, sponsors of commercials (and might have been expected. On the other we in agencies who prepare them) have hand, he pointed out, radio has "made a severe obligation to act with good itself more attractive to listeners and manners as guests in the viewer's clients alike and is on the way up in home." public favor." Of the two stations controll- Free copies of the "Interpretation" As an example of showmanship, Mr. are available from AAAA, 420 Lexing- ing more than 60 %* of the Cox cited his store's use of singing com- ton Ave., New York 17. mercials to herald the end of the steel daytime P R audience, WS is the strike. only station you can buy and AAW's Ryan questions Josephine Brooker, advertising man- pay for the Greater Springfield ager of Buttrey's Dept. Store in Great market exclusively! tv ad `believability' Falls, Mont., described how her store Every honest advertiser, agency and had used radio consistently for 10 years media man must do his part to rid ad- (BROADCASTING, Jan. 18). vertising of the kind of misleading, bad Frances Corey, vice president of taste ads that are creating a general dis- Catalina Inc. and former vice president belief in all advertising, Dick Ryan, of Grey Adv. Inc., told RAC delegates president of the Advertising Assn. of that "if department store merchandising the West, said Tuesday (Jan. 19). and the buying of goods was done the Addressing a joint meeting of the way advertising is done, half the stores Los Angeles and Hollywood and the in America could not keep their doors ws L.A. Women's ad clubs, Mr. Ryan re- open." And, added: "We a With 25%* of the daytime she kept rec- ported that more than 20 anti- advertis- audience, W S P R offers more ord for many years of the results on ing measures had been introduced into than the next four stations advertising and we were always able to the California legislature during 1959 prove that 60% combined! of the advertising and that California Gov. Edmund G. should never have been done." 'Nov Dec Hooper Audience Index Brown had recently pledged himself and his administration to "help rid the public of the influence of hucksters." Mis- Want sponsor control leading and vulgar advertising "don't The results of a survey released last GeìA6tue la

44 (BROADCAST ADVERTISING) BROADCASTING, January 25, 1960 LONDON

ST. THOMAS

HAVE YOU SEEN THE NIELSEN RATINGS ON OUR HALF A MILLION TV HOMES IN THE UNITED STATES & CANADA?

FULL 316,000 WATT SIGNAL DISPATCH. DIVISION OF ON CHANNEL 12 AIRWAY, INC. WICU TV REPRESENTED TELEVISION CENTER U.S.: Blair TV Assoc. CANADA: TORONTO - Andy McDermott ERIE. PA. LONDON - Doug Campbell FOODS RAISE TV NETWORKS' GROSS TvB's January- October 1959 report shows across -board boosts

Anacin was the top brand tv adver- NETWORK TELEVISION GROSS TIME BILLINGS BY DAY PARTS tiser on the networks last October. In OCTOBER JANUARY - OCTOBER the product category, foods led the Percent Percent others by committing more than $10.5 1958 1959 Change 1958 1959 Change million in October and spending over Daytime $18,183,000 $18,914,305 + 4.0 $135,440,502 $166,735,280 -I- 23.1 $93 million in a 10 -month period cov- Mon. -Fri. 15,562,691 15,319,259 - 1.6 115,992,136 142,089,243 + 22.5 Sat. -Sun. 2,620,309 3,595,046 + 37.2 19,448,366 24,646,037 + 26.7 ered in 1959 by the Television Bureau Nighttime 34,343,147 40,116,447 + 16.8 325,202,285 343,400,912 + 5.6 Advertising. of TOTAL $52,526,147 $59,030,752 + 12.4 $460,642,787 $510,136,192 + 10.7 Food advertisers' share comes to Time Costs Only nearly 19% of the total network gross LNA -BAR: Gross in billing January- October of 1959, and ESTIMATED EXPENDITURES ESTIMATED EXPENDITURES nearly $5 million ahead of the mark TOP 15 NETWORK BRAND ADVERTISERS TOP 15 NETWORK COMPANY ADVERTISERS attained for the same period in 1958. OCTOBER 1959 OCTOBER 1959 However, drugs and remedies showed 1. Anacin tablets $905,809 1. Procter & Gamble $3,908,934 2. Gillette razors & blades 842,023 2. Lever Brothers 2,615,467 the most substantial gain in 1959 over 3. Dristan 732,251 3. American Home Products 2,547,057 the previous year. They increased bill- 4. Ford passenger cars 629,623 4. Gillette 1,995,896 ings a whopping $15 million 5. Winston cigarettes 618,155 5. General Motors 1,876,421 -from 6. Prestone anti -freeze 580,715 6. General Foods 1,865,265 $45 million in the first nine months of 7. Chevrolet passenger cars 515,589 7. Colgate -Palmolive 1,759,750 1958 to $60 million in the 1959 period. 8. L & M filter tip cigarettes 492,896 8. Ford Motor 1,290,965 9. Phillies cigars 478,467 9. R. J. Reynolds Tobacco 1,270,116 Anacin's break -out at $905,809 gross 10. Tide 463,621 10. General Mills 1,253,030 in October came with both the start of 11. Kent cigarettes 445,518 11. Sterling Drug 1,189,740 12. Pall Mall cigarettes 430,927 12. Kellogg 1,061,814 a new tv season and of the traditional 13. Gleem regular & aerosol toothpaste 412,301 13. Pharmaceuticals Inc. 1,020,225 cold season (which continues into 14. Bayer aspirin tablets 405,697 14. Philip Morris 997,506 15. Chrysler March). Another Whitehall anti -cold 15. Colgate regular & aerosol Corp. 908,090 dental cream 401,932 LNA -BAR: Gross Time Costs Only product-Dristan- invested more than $700,000 in October for network time purchasing. as the brands leading the pack. A sur- spots in that order in the estimated ex- The two best selling automobiles - prise "comer" in the top 15 brands for penditures in October of the top 15 net- Ford and Chevrolet -were the only October was Phillies cigars (Bayuk work advertisers. passenger cars to land in the Oc- Cigars Inc.) which placed No. 9 ahead In the 1959 months covered by the tober list of the leading 15 network of cigarette brands Pall Mall (Amer- TvB report released Jan. 18, such prod- brand advertisers. ican Tobacco) and Kent (P. Lorillard). uct classifications as gasoline, insurance, In cigarettes, Winston, L & M filters, Procter & Gamble, Lever and Amer- drug- remedies, household and smoking Kent, Pall Mall, in that order, appeared ican Home Products took the first three showed substantial increases over the same 1958 period. ESTIMATED EXPENDITURES OF NETWORK TELEVISION ADVERTISERS TvB's report-compiled for the bu- BY PRODUCT CLASSIFICATION reau by Leading National Advertisers - Broadcast Advertiser Reports -also October Jan. -Oct. Jan. -Oct. found October nighttime billings to 1959 1959 1958 have increased from over $34.3 million Agriculture & farming $ 194,540 s 1,497,287 $ 51,347 in 1958 to more than $40.1 million in Apparel, footwear & accessories 1,231,084 4,981,339 4,195,508 Automotive, automotive accessories 1959 and daytime billings increasing & equipment 5,400,307 37,851,111 44,859,401 4% to nearly $19 million. Beer, wine 715,313 5,445,281 5,117,856 Building materials, equipment & fixtures 477,786 2,633,477 1,919,793 Confectionery & soft drinks 1,343,244 9,764,900 7,311,434 Consumer services 455,364 2,673,420 2,376,085 Drugs & remedies 7,711,560 60,017,763 45,109,009 Entertainment & amusement 12,408 308,031 249,989 One client's reason Food & food products 10,578,192 93,166,675 88,312,529 It's been said that position is Freight, industrial & agricultural development 27,790 263,377 everything in life. Gasoline, lubricants & other fuels 1,121,586 7,088,387 2,247,878 When a merchant who had just Horticulture 249,608 1,007,774 Household equipment & supplies 2,308,556 25,147,965 19,170,858 signed a sizeable advertising con- Household furnishings 464,716 3,190,405 2,743,456 tract with KMGM Albuquerque Industrial materials 1,608,574 16,956,539 14,580,800 was asked by the general Insurance 1,066,544 8,477,567 5,861,781 manager Jewelry, optical goods & cameras 1,154,158 9,466,295 8,642,595 why he had chosen that station, Office equipment, stationery & he replied: "Well, I talked to a writing supplies 575,595 3,492,078 5,820,237 Political 255,515 lot of people and they said that Publishing & media 5,261 827,833 your station and another one Radios, tv sets, phonographs, musical instruments & accessories 643,558 4,420,591 6,770,055 seem to have the most listeners Smoking materials 6,020,053 62,484,911 49,290,702 in town." When pressed why he Soaps, cleansers & polishes 6,010,733 56,181,359 51,105,266 had shown the preference Sporting goods & toys 293,752 1,871,646 1,161, 248 for Toiletries & toilet goods 8,813,470 84,827,329 82,486,057 KMGM, he added. "Your station Travel hotels & resorts 109,137 879,795 2,159,193 is only three blocks from my busi- Miscellaneous 692,732 6,793,795 7,008,588 ness and that other station is clear TOTAL $59,030,752 $510,136,192 $460,642,787 across town."

LNA -BAR: Gross Time Costs Only

46 (BROADCAST ADVERTISING) BROADCASVNG, January 25, 1960 CBS Foundation Inc. News and Public Affairs Fellowships for 1960 -1961

CBS Foundation Inc. established iu 1957 at Columbia Uni- Requirements for Applicants versity in New York a group of one-year CBS Foundation I. Qualification in one of the following categories: Fellowships, for eligible persons engaged in news and public A. News and public affairs staff employes of (i) CBS News, affairs in the radio and television field. The Fellows have all (2) the seven CBS -owned radio stations, (3) the five CBS - University expenses paid and in addition receive a stipend de- owned television stations, (4) the toi U.S. stations affiliated with CBS Radio, but not owned by it, and (3) the 242 U.S. signed to cover living and other necessary costs during the stations affiliated with the CBS Television Network, but not fellowship year. Eight fellowships are offered for 1960 -1961. owned by it. B. Regular members of the staffs of non -commercial educational radio and television stations who are engaged for a substan- Purpose of the Fellowships tial portion of their time in news and public affairs programs. CBS Foundation Inc. has established the fellowships to offer a year C. Teachers of courses in the techniques of radio and television of study for men and women in radio and television news and pub- news and public affairs at colleges and universities. lic affairs who show promise of greater development and who seem An applicant must be fully employed in one of Categories A, most likely to benefit from the study year provided. B and C, and must have sufficient full-time experience in the The fellowships make it possible for a holder to pursue credit field to indicate ability and promise of greater development. or non -credit courses of his own choosing from the wide curriculum 2. A statement by the applicant's employer promising the applicant of Columbia University. The courses chosen should be those which, his present job, or an equivalent job, at the end of the fellow- in the opinion of the Fellow and with the advice of a University ship year. representative, can contribute most advantageously to a broaden- 3. A statement covering the applicant's personal history; educa- ing and strengthening of his background for continued work in tional background; experience in news and public affairs; and news would not, and public affairs. The courses therefore, be lim- the studies the applicant desires to pursue and the relation of ited to any general field; they might range across such varied fields these studies to work performed or contemplated. as diplomatic history, economics, modern languages, Far Eastern affairs, political science, labor relations, nuclear science, etc. 1960 -1961) In addition to the study program, CBS Foundation Fellows will The Selecting Committee (for meet from time to time as a group to hear invited speakers on On Behalf of the Public: subjects related to the news and public affairs field and to discuss JOSEPH E. JOHNSON, Presidenl, Carnegie Endowment for International these subjects with them; and they will be invited from time to Peace; former Professor of History, Williams College; former officer of time to observe and discuss news and public affairs programs and U. S. Department of State and adviser to U. S. delegations to the U. N. techniques at CBS Radio and CBS Television offices and studios in BYRON PRICE, former Executive News Editor, Associated Press; Assist- New York. ant Secretary -General, United Nations; U. S. Director of Censorship, World War II; awarded special Pulitzer citation for creation and admin- ishation wartime codes (1944). The Fellowship Year of press and broadcasting On Behalf of Columbia University: While Fellows will be expected to meet the attendance standards DR. JOHN A. KROUT, Vice President. of the courses in which they enroll, no final examination or paper DR. LAWTON P. G. PECKHAM, Dean of Graduate Faculties. or report will be required. The year is intended to be one in which On Behalf of CBS Foundation Inc.: promising people can, through detachment from their routine SIG MICKELSON, l'ice President of CBS and President of CBS News, work, find both formal informal opportunities to and build up and a member of the Board of CBS Foundation Inc. their knowledge of particular subjects and, at the same time, in- FRED W. FRIENDLY of CBS News, Executive Producer of CBS Reports. crease their understanding of the potentialities of radio and tele- Committee will consider, among other factors, vision for news and public affairs programming. The Selecting the offered each applicant will be sufficient to The fourth series of fellowships, for the academic year 196o -1361, whether stipend expenses the applicant. In cases will start in September 196o. meet living and other necessary to Address request for an application or other correspondence to where an applicant has above -average living expenses because of above -average travel and transportation ex- WILLIAM C. ACKERMAN the size of family or Executive Director, CBS Foundation Inc. penses because of the distance of his city or town from New York, OS Madison Avenue, New York 22, N.Y. consideration will be given to the possibility of a special allowance. Applications must be postmarked not later than February 29, All expenses at Columbia University (including tuition and special 196o. The Selecting Committee will announce its selections early charges in connection with the fellowship program) will be paid in in April. frill for each Fellow.

In the public eye You see practically everybody who is anybody on Philadelphia's Channel 10. Within the past year, CBS Owned WCAU -TV has introduced Philadelphians to some of the most famous, most brilliant figures of our time. Clement Attlee, Pearl Buck, the Arch- bishop of York, Henry Cabot Lodge, Dean Acheson, Eugene Ormandy (not to mention Pennsylvania's Governor David L. Lawrence and Philadelphia's Mayor Richardson Dilworth) - these are just a few of the "who's who" that have discussed what's what in world affairs, politics, religion and the arts on such locally -produced community service programs as "Eye on Philadelphia," "Caucus" and "Crisis in Education." That these important people chose to appear on WCAU -TV is tribute to the station's unique stature in the community. In truth, Philadelphians looking for the best of everything - information and entertainment -keep their eye on WCA U -TV

Pictured at left, reading down: Dean Acheson; Sam Levenson; Ambassador Henry Cabot Lodge; Pearl Buck; Senator Paul Douglas; Governor David L. Lawrence; Archbishop of York: The Most Rev. ant Rt. Hon. A. M. Ramsey: Eugen e Orm n ndy; Mayor Richardson Dilworth; LordAttlee. Washington, D.C., WNHC -TV New Haven, Conn., WFIL -TV Philadelphia Abrams back with quiz that's `unfixable' and WPRO -TV Providence. Agency: George Abrams still believes in Kenyon & Eckhardt, N.Y. tv quizzes. He hopes to have one on Slack time Haggar Co., Dallas, the air by late next month or early maker of men's March for Richard Hudnut cosmet- slacks, starting April 12, will make first test jump in net- ics. This show will be "rigproof," work tv with participations in ABC - the president the -DuBarry of Hudnut TV's alternating westerns, Div. of Warner -Lambert Pharma- Bronco and Sugarfoot (Tues., p.m. ceutical Co. promises. Mr. Abrams 7:30 -8:30 EST). Commercial announcements will fea- was advertising vice president of Rev- ture sport stars. Phil Rizzuto, former lon in the $64,000 Question days. New York Yankee shortstop, will de- When Mr. Abrams announced the liver commentary and athletes Mickey plan a fortnight ago, he said the half- Mantle, Frank Gifford, Art Wall and hour show, to be called Predictions, Doug Ford will model slacks. Agency: would be on NBC -TV. Now his firm Tracy -Locke Co., Dallas. has let it be known that ABC -TV has given Hudnut a choice of time Agency appointments slots. Neither network is talking. Simoniz Co., Chicago, appoints the Predictions is planned to replace Buchen Co., that city, to handle ad- Hudnut's part -time sponsorship of vertising for its new electric polisher Person to Person on CBS -TV Friday, floor wax. The agency already handles 10:30 -11 p.m. (Pharmaceuticals Inc., company's commercial line of waxes which through Parkson Adv. had and cleaners. shared Person to Person with War- Galerie Inc., Chicago, appoints ner-Lambert, now pays for all the Powell, Schoenbrod & Hall Adv., that QUIZ BACKER ABRAMS Person shows until April.) The "clean city, for an expanded advertising cam- But wants it quiz" is a current events guessing unquestionable paign of its fashion clothing and per- game with Mike Wallace as modera- and pronounced "unfixable" fumes. Plans are underway for use of tor, Westbrook Van Voorhis as nar- by Rich- ard Goodwin, former counsel of network tv next fall, agency says. rator, and with big money prizes for the House Committee on Legislative studio and home audiences. Producer Oversight. Mr. Goodwin, now of the and Packager Also in advertising is Arthur Treffeisen staff of Sen. John Kennedy (D- Volunteers Brand Names Founda- General Artists Corp. Mass.), was author of a by -lined has Mr. Abrams' announcement said article dealing with the investigation Inc., N.Y., appointed Ket- that Predictions had been reviewed tions published in Life magazine. chum, MacLeod & Grove Inc., Pitts- burgh, as volunteer agency to plan and prepare the coordinated campaign of the Foundation's consumer and Business briefly Quarter spin Renault Inc., N.Y., trade advertising program during 1960. cruising to Squaw Valley, Calif., Feb. In recent years the two programs have 18 Time sales -25 for quarter sponsorship of CBS - been handled by different agencies. TV's exclusive 11-day (15 hours) cover- Florists' Tele- SG reports Elliot, Unger Flowers for opera age of 1960 Olympic Winter Games. subsidiary Inc., Detroit, has & Elliot, N.Y., which became the tv graph Delivery Assn. Other three quarters remain open. picked two NBC Opera Co. presenta- Agency: Kudner Agency, N.Y. film commercial production division tions for sponsorship on NBC-TV, of Screen Gems Inc. one year ago, re- marking first time in its 11 -year history Dog show Special Products Div. of ports that business in 1959 grossed that the opera company has had a National Biscuit Co., N.Y., signed for $4 million, an increase of 80% over sponsor, with the exception of special its eighth annual trip to Madison the previous year's volume. The in- holiday presentations of "Amahl and Square Garden for tv sponsorship of crease was attributed largely to the the Night Visitors." Operas scheduled the Westminster Kennel Club Show opening of west coast commercial are "Cavalleria Rusticana" (Sun., Jan. on Feb. 9. In behalf of Milk Bone dog operations at Columbia Pictures studios, 31, 3:15 -4:30 p.m. EST) and "Don biscuits and Pal Dog Dinner, the show where Screen Gems, a wholly -owned Giovanni" (Sun., April 10, 2-4:30 p.m. will be seen on the following stations: subsidiary of Columbia, produces most EST). Agency: Keyes, Madden & Jones, WPIX (TV) New York, WTTG (TV) of its tv film programs. Detroit.

Sunday concerts Shell Oil Co., N.Y., ARBITRON'S DAILY CHOICES will sponsor a series of four Sunday Listed below are the highest- ranking television network shows for each afternoon hour -long programs featur- day of the week Jan. 14 -20 as rated by the multi -city Arbitron instant ing New York Philharmonic Young ratings of American Research Bureau. People's Concerts, conducted by Date Program and Time Network Rating Leonard Bernstein, on CBS-TV (Feb. Thur., Jan. 14 Untouchables (9:30 p.m.) ABC -TV 30.4 7, March 6, March 27 and an April Fri., Jan. 15 77 Sunset Strip (9 p.m.) ABC -TV 25.9 Sat., Jan. 16 Gunsmoke (10 p.m.) CBS -TV 31.0 1 -2 EST). to date, p.m. Returning Sun., Jan. 17 Ed Sullivan (8 p.m.) CBS -TV 25.4 CBS-TV for the third consecutive year, Mon., Jan. 18 Father Knows Best (8:30 p.m.) CBS -TV 23.7 the concerts will be video taped at Tue., Jan. 19 Red Skelton (9:30 p.m.) CBS -TV 26.1 Wed., Jan. 20 This Is Your Life (10 p.m.) NBC -TV 24.0 Carnegie Hall. Agency: Kenyon & Eckhardt, N.Y. Copyright 1960 American Research Bureau

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BROADCASTING, January 25, 1960 51 THE MEDIA NBC SWAP WITH RKO TAKING SHAPE Philadelphia, Boston, Washington deal set if NBC can buy S. F. tv

A major realignment of radio and tv KTVU (TV) there. An $8 million figure After detailing the agreement ( "in station ownership is all settled, but for has been mentioned for the San Fran- principle ") for the exchange of the details, in the country's top markets of cisco transaction. Boston and Philadelphia properties and Philadelphia, Boston, Washington -and Question Mark One possible hitch the sale of NBC's Washington outlets possibly San Francisco. in the Philadelphia- Boston swap is the to RICO General, the letter set forth The first official acknowledgment of pending FCC proceeding on the com- the conditions, the most important one the widely reported but unconfirmed plaint of Philco Corp. against NBC's of which reads as follows: transfers between NBC and RKO Gen- ownership of the Philadelphia stations. "The transfer of the NBC station eral Inc. (CLOSED CIRCUIT, Dec. 21, 14, Philco charged that NBC's ownership properties in Washington, D.C. to 1959) came last week when NBC and in Philadelphia gave RCA an unfair RKO General will be contingent upon RKO General Inc. informed the FCC advantage in the Philadelphia market. the simultaneous acquisition by NBC that arrangements had been made to: The FCC heard oral argument last Oc- of a television station in a replacement market deemed suitable Exchange NBC's Philadelphia out- tober on this protest (against the license by NBC. Ne- gotiations have already begun the lets WRCV -AM -TV for RKO Gen- renewals of WRCV- AM -TV) but has for acquisition of suoh a station and NBC eral's Boston stations WNAC- AM -FM- not yet handed down a decision. will pursue such negotiations diligently. TV, and The communication disclosing the If NBC is not able to enter into a Sell NBC's Washington outlets agreement between NBC and RKO Gen- contract for the acquisition of such a WRC- AM -FM -TV to RKO General for eral was filed with the FCC Jan. 15. station on terms satisfactory to NBC $11.5 million. It contains a copy of a Dec. 7, 1959 by April 2, 1960, then this agreement These transactions, the information letter written by P. A. Sugg, NBC in principle between NBC and RKO noted, were NBC executive vice president in charge of contingent on (1) General shall have no further force owned stations, to RKO General Inc. and finding another station property in a effect." major market (believed to be San The letter was countersigned by Fran- A byproduct of this transaction cisco), (2) receiving the approval of John P. Poor, RKO General vice presi- would require RKO General to sell its the Dept. of Justice following the pro- dent. present Washington stations. These are visions of the 1959 consent judgment, WGMS- AM -FM. The WGMS stations and (3) receiving FCC approval. were bought by RKO General in 1957 Consent Order The transfer of the Red for $400,000. multi -million dollar properties was Feather praise based on the requirement in last year's Communications and entertain- consent judgment signed by NBC that ment leaders took a bow last week NT &T announces it would give up its Philadelphia sta- for helping raise $455 million last 2% tions. The consent order was the out- fall for 2,200 United Funds and stock dividend come of an antitrust complaint filed by Community Chests all over the A 2% stock dividend (in lieu of cash) the Dept. of Justice against the 1955 United States. They were recognized for stockholders of National Theatres exchange of stations between NBC and Tuesday (Jan. 19) at a luncheon in & Television Inc. of record Jan. 26, Westinghouse Broadcasting Co. New York. The affair was highlighted payable Feb. 16, was announced last In this transaction, NBC gave West- by the report of the volunteer na- week. This is a change in dividend inghouse its Cleveland radio and tv tional chairman of the United Corn - policy. stations in exchange for Westinghouse's munity Campaigns of America, Rich- Total revenues for the fiscal year Philadelphia radio and tv stations plus ard R. Deupree, honorary chairman ended Sept. 29, 1959, amounted to $66,- $3 million. of Procter & Gamble Co. 758,211 compared with $53,667,765 for In its antitrust charges, the Dept. of In his report, Mr. Deupree said same period in 1958, the company re- Justice claimed that NBC pressured that network television and radio ported. Consolidated net income for the Westinghouse into agreeing to the ex- delivered more than 1.4 billion home fiscal year was $1,497,117 (55g per change by threatening to withhold net- impressions. He also cited contribu- share) on 2,700,806 shares of common work affiliation from Westinghouse tions of the Advertising Council and stock outstanding. This compares with stations. other media. The chairman read a earnings of $1,301,749 (48¢ per share) The consent judgment, signed last wire from President Dwight D. Eisen- for 1958. Operations of National Tele- September, requires any change in hower calling the colletcions a "splen- film Assoc. Inc. and subsidiaries are in- NBC's station ownership in the top did testimony to the work of volun- cluded from April 1, 1959, when NTT eight markets to have prior approval teers and the generosity of the Amer- acquired majority interest. of the Justice Dept. This applies whether ican people." Earnings for 1959 fiscal year include NBC buys a new property or exchanges Philip H. Cohen, vice president of gains of $979,491 from the sale of any of its owned stations for a new Sullivan, Stauffer, Colwell & Bayles, KMSP -TV Minneapolis, and $270,000 outlet. The Philadelphia-Boston ex- headed the national radio -tv commit- from theatre and real estate sales. tee for the 1959 campaigns. Mr. change falls in this category. During the April- September 1959 pe- Deupree's successor, Oliver G. Wil- BROADCASTING Magazine has reported riod, according to B. lits, chairman of the board of Camp- Gerald Cantor, that NBC was negotiating to buy either president of NTT, the tv market bell Soup Co., will announce 1960 for the San Francisco Chronicle's KRON- feature films and half committees later this year. -hour series under- TV or the Pauley- Pabst -Ingram group's went a drastic change. Independent

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GATES RADIO COMPANY HARRIS GATES Subsidiary of Harris- lntcrtypc Corporation QUINCY, ILLINOIS CORPORATION. Offices in: International division: HOUSTON, WASHINGTON, D.C. 13 EAST 40th STREET, NEW YORK CITY . . - . -- -. 'mermen' MARCONI COMPANY producers and distributors, such as NTA, he explained, were adversely af- 1960 CENSUS SET FOR APRIL fected by a glut resulting from the bulk sale of some feature -film libraries to tv It'll be late 1961 before radio -tv count stations and by a reduced demand for independent programs which resulted is computed; electronic devices to be used from increased preemption by the net- The 1960 U.S. Census, to be taken year, population density by states fol- works of broadcasting time of their af- in April, will provide the first nation- lowing in July 1951 and urban popula- filiated stations. He said NTA had re- wide count of tv homes since the tion analysis the next November. organized its sales operations to adjust medium's early days. But the broadcast Metropolitan area radio -tv figures were to these changed conditions and sub- figures won't be available until late in published in December 1951, with stantially reduced operating costs. 1961. state -county -city radio -tv figures start- NTT through NTA owns WNTA- Despite the millions of dollars in- ing to flow in April 1952. AM-FM-TV Newark, N.J. (New York), vested in new computing equipment, Newest device to be used in the 1960 and WDAF - AM - TV Kansas City. the Census Bureau will let the tv and census is Fosdic (film optical sensing KMSP -TV Minneapolis - St. Paul, was radio data remain for months in micro- device for input to computers). Two sold to 20th Century-Fox last year for film cans while other census informa- Fosdics will scan the census forms, $3.5 million. tion is processed and published. divided into separate Population and The reason: Broadcast figures, a part Housing sections, at high speed, taking WGN -TV will colorcast of the Housing Census, are way down information off microfilms and feeding Cub, Sox ball games the Census Bureau priority list. it to the two Remington Rand Univac Details of the speedup methods to be computers at the Census Bureau's Suit - Color television will be off and used in the 1960 census project were land, Md., headquarters and to two with running the crack of the bat in announced last week by Dr. Robert W. other Univacs at universities. Fosdic Chicago this year. Burgess, Census Bureau director. The was developed by the Census Bureau WGN -TV Chicago will colorcast all low priority assigned in the production and the Bureau of Standards. 120 home daytime games of the White schedule to broadcasting information The electronic processing will cut the Sox and Cubs in major league base- offers little improvement over the two - cost of the 1960 census to $118 million ball's only two -team city. The an- year lag following the 1950 census. compared to $130 million if the 1950 nouncement is being made today (Mon- If There's A Demand Census procedure were duplicated. day) by Ward L. Quaal, vice president Bureau officials could offer no hope for The broadcast questions in the 1960 and general manager of WGN- AM-TV, a higher broadcasting priority other census read: "Do you have any tele- and John L. Burns, president of RCA. than to say the production schedule vision sets? Count floor, table and To cover the contests from both was being reviewed from time to time. portable as well as combinations Comiskey Park and Wrigley -1 Field, They suggested the processing of special set, 2 or more sets, no television sets." WGN -TV has ordered four new RCA types of data can be speeded up if there "Do you have any radios? Count floor, cameras. WGN -TV claims it will be is a demand from interested groups. table and portable radios as well as the first station in the country to color- Census information will be collected radio combinations. Do not count auto - cast an entire schedule of major league by enumerators. They will visit mdbile radios. 1 radio, 2 radios or games. 160,000 the nation's dwellings in April after an more, no radio." WGN -TV is negotiating for a new advance mailing of forms to each two -year pact with the Cubs, all of household. The full population count Radio -tv campaign whose 77 home contests will be tele- will cover nearly 180 million people. vised color. in A three-year contract In late April and May the prelimi- to help census takers with the Sox expires this year. Renegoti- nary population count for each tabula- Radio and tv stations have been asked ations were underway week last with tion district will be announced locally to help condition the public for Theodore Hamm Brewing collec- Co. and after hand -processing. The enumerators' tion of 1960 census data in April. Oklahoma Oil as baseball co- sponsors. forms will then be sent to Jeffersonville, The Advertising Council will WGN -TV levies provide no additional charges Ind., for microfilming. A preliminary each station with a kit of publicity to clients for the addition ma- of color. count of the nation's total population terials through Meldrum & Fewsmith, Brokerage will be available late in the year, as Cleveland, volunteer agency for the service required by law. Some county and campaign. H. H. Oldham, Republic Howard E. Pill & May Inc., Mont- state population figures will be made Steel Corp. advertising director, is volun- gomery, Ala., investment securities firm, available during the autumn. General teer coordinator. has announced opening of its media population characteristic data will be The radio kit will contain a fact sheet, sales department, which will be headed published between next November and 45 rpm recordings of straight, dramatic by William W. Hunt. February 1961. and jingle spots, and copy for live an- Mr. Hunt has had Under the present schedule the first nouncements. some 40 years' expe- national estimate of radio -tv homes, in- The tv kit will include a fact sheet, rience in radio and cluding multiple set ownership, will not animated film spots, telops, slides with newspaper advertising be published for at least a year after text and copy for live announcements. and was for some time the census enumerators collect their Radio and tv spots will range from 10 commercial manager figures. to 60 seconds. of WAPX Montgom- Probably by autumn of 1961 the District representatives of the Census ery. Mr. Pill is also a bureau will start releasing its radio -tv Bureau will place the following mate- MR. Hurry veteran of more than figures by states, counties, metropolitan rials with stations-a 15-minute film 28 years in broadcasting as well as the areas, towns and communities over produced by Remington Rand and the investment securities business. The firm 1,000 population. Census Bureau, three half-hour films is prepared to discover and negotiate for Ten Years Ago In the 1950 census produced by the National Educational purchase or sale of radio and news- a preliminary national population esti- Television Center, copy for a 41/2 - paper properties. mate was made in December of that minute interview and other material. 54 (THE MEDIA) BROADCASTING, January 25, 1960 American Map Co.. Inc. No. 14114

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N. Maa,. EATON Represented by HARRINGTON, RIGHTER & PARSONS, INC. %a New York Chicago Detroit Boston San Francisco Atlanta

55 BROADCASTING, January 25, 1960 QUIZ AFTERMATH tinue to program mostly live because 1450 kc with 250 w fulltime. there is not enough film to feed pro- Audience participation gramming, he said. KEYC -TV Mankato, Minn.: Sold by He predicted that there will be more KNUJ Inc. group headed by Walter K. still popular format personalities in the future. NBC, he Mickelson to KEYC-Lee Tv Inc. in a said, is "going on the road to key transaction aggregating $400,000. Lee The audience participation show has markets to get local personalities." Radio Inc. will pay $280,000 for 70 %. not been affected in the aftermath of Daytime tv, he added, needs more KNUJ Inc. will purchase 10% for the quiz scandal, Carl Lindemann Jr., "Godfreys, Moores and Linkletters." $40,000. The remaining 20% is dis- vice president in charge of daytime persed among 16 individuals who will programs, NBC-TV, said last week. In pay the remaining $80,000. Lee Radio fact, Mr. Lindemann stated, the audi- Changing hands Inc. is headed by Lee P. Loomis ence participation shows now on the (9.18 %) and 12 other stockholders. Lee ANNOUNCED The following sales of the day hours have either Radio Inc. owns KGLO- AM -FM -TV networks in station interests were announced improving their audience position last Mason City, Iowa; KHQA-TV Hanni- been week, subject to FCC approval: or are down only a little because of bal, Mo.; WMTV (IV) Madison, and show competition now placed against KFBB -AM -TV Great Falls, Mont.: WKBT (TV) LaCrosse, both Wisconsin; them. His assessment of audience par- Sold by Wilkins Broadcast Inc. to and WTAD -AM -FM Quincy, Ill. ticipation show strength was given to a KFBB Corp. for $616,000. KFBB KEYC -TV is on ch. 12. Radio Tv Executives Society timebuying Corp. is comprised of David E. Bright, WCME Brunswick, Me.: Sold to seminar luncheon in New and selling Los Angeles industrialist and chairman Roger H. Strawbridge and William N. York. of board, H & B American Corp. (avia- McKeen, Boston advertising executives, The subject of the "daytime audition and 55 parts forgings), %; Ernest for $90,000 plus 51% stock interest in ence" also was treated by Frank Scanlon, Los Angeles motion picture WHOU Houlton, Me. Purchase is in Minehan, vice president and director of executive, 20 and Daniel %, O'Shea, two parts: Messrs. Strawbridge and Mc- media and chairman of the plans former Radio Pictures RKO president Keen are paying $65,000 plus 51% board, Sullivan, Colwell & Bayles. Mr. and former CBS vice 25 %. president, stockholding in WHOU for 60% in- showed various charts and Joseph P. Wilkins will Minehan remain as presi- terest in WCME to Glenn H. Hilmer, statistics pertaining to female day- dent and operating manager of the new and $25,000 for 331/x % interest in time audience for radio and tv but corporation. No changes in personnel WCME to Clifford G. Kemberling. Mr. came to the conclusion that most of the or policy are contemplated. KFBB, Strawbridge is already the owner of assembled data is "much too general, founded in 1922, operates on 1310 kc 6.5% of WCME. The 331/2 % transac- not definitive enough." with 5 kw. KFBB -TV, which began tion was handled by broker Haskell operating on ch. 5 in 1954, is affiliated "It would seem more realistic," Mr. Bloomberg. WCME is 500 w daytimer Minehan declared, "if some of the with ABC and CBS. on 900 kc. and duplicated effort present thought WLEC Sandusky, Ohio: Sold by Jay in the measurement of audience com- APPROVED The following transfers Wagner and associates to Cleveland position could be converted toward of station interests were approved by Broadcasting Inc. for $420,000. Cleve- the female audience of this the FCC last week (for other Commis- measuring land Broadcasting owns WERE Cleve- in more imaginative sion activities see Foa THE RECORD, huge medium a land and WERC Erie, Pa. Mr. Wagner manner, such as household status, mari- page 102). will remain as general manager of the tal status, status as to children, educa- Sandusky station. WLEC operates on WJOB Hammond, Ind.: 99% sold by tional status, income status. All of these steps are needed in the way of a prelude to the further development of data by which the air media audiences can be related to product use or ownership." Mr. Minehan indicated that more concrete data is needed on the marketing differences of women of varying ages and cautioned that daytime radio can be penalized and tv over emphasized if a comparison of available qualitative data is made on the basis of homes, rather than of women viewers and women listeners reached. Daytime Viewing Mr. Lindemann also . stressed that viewing in the daytime is still at a high level, noting that On- the -spot coverage While two Aircraft on Jan. 5. After the gun- 77% of all U.S. homes watch daytime Kansas City (Mo.) detectives traded men's capture, he phoned a report shows 101/2 hours per week. He said volleys of gunshots with two mur- to the station's newsroom -before gross time billing was up from $135 der suspects in a wooded area near the first reporters from Kansas City million in 1958 to $166 million last Parsons, Kan., Joe Kramer, news- newspapers arrived on the scene. Mr. year. man- cameramen for KCMO -AM -TV Kramer flew back to Kansas City Mr. Lindemann admitted that Kansas City, Mo., photographed the with the film; had it processed, and filmed repeats of off -the -network shows foray. He was the only newsman on had the first and only film of the are becoming strong in the daytime the spot, having flown to Kansas capture and surrender on the air that patterns: NBC -TV will have two in with the detectives in KCMO's evening, according to the report from February, CBS -TV and ABC -TV "Operation Skywatch" Executive the station. three each. But, daytime will con-

56 (THE MEDIA) BROADCASTING, January 25, 1960 4t

IN MEMPHIS. by A. R. B. IT'S CHANNEL 3

1,,il 4

A TELEPULSE In Survey After Survey- REPORT 4t-

Here are the latest Memphis Surveys, showing leads in by competitively -rated quarter hours, sign -on to sign -off, Sunday thru Saturday: Pulse A.R.B. Pulse Nielsen Sept. 27 -Oct. 24, 1959 November 1959 Nov. 9 -Dec. 6,1959 (Metro Area) (Metro Area) (Station Area) WREC -TV 245 270 275 Sta. B 72 82 59 Sta. C 80 43 72

MONTHLY TV REPORT at WRFC -TV Memphis Area Channel 3 Memphis by Nielsen

Nielsen Station Index

Represented Nationally by the Katz Agency

BROADCASTING, January 25, 1960 57 WILLIAM B. WILLIAMS', , On Wednesday, Nov. 18, WNEW began to air a 50 -word announcement at least once during every hour: "...whether or not you get the turkey wishbone on Thanksgiving Day, WNEW would like to make your wish come true. Every hour, all day, Thanksgiving Day we're going to give away a brand new transistor radio. Just mail your name and address..." Through Nov. 25, we had received 144,897 qualified entries. All together: 154,087 by Monday, Nov. 30. WNEW is proud to have piled up more evidence of what it means to be number one in the number one market. WNEW RADIO New York 17, New York

REPRESENTED BY ROBERT E. EASTMAN B CO., INC. Adair Charities Inc., nonprofit corpor- 000. Paul Smallen, head of Paul Smal- cats purchases are of Farmington Com- ation, and others to Julian Colby, David len Adv., N.Y. and Lazar Emanuel, munity Tv Inc., Farmington, N.M. Smerling and others for $435,500. New York attorney, are principals in (about 3,500 subscribers) for $486,000 Messrs. Colby and Smerling are officers Hudson Valley. Arthur J. Barry Jr., is in cash and 21,600 shares of Tele- of ABC Vending Corp. WJOB is on president of selling firm. Purchasers PrompTer stock, and Rawlins Commu- 1230 kc with 250 w. paid Mr. Barry $25,000 not to com- nity Tv Co., Rawlins, Wyo. (about 1,500 pete within 50 miles for five years. subscribers) for $110,000 in cash and WQUA Moline, Ill.: Sold by G. La- WEOK is on 1390 kc with 1 kw day. 5,065 shares of stock. Both the Farm- Verne Flambo to group headed by Len ington and Rawlins catv operations are H. and Burrell Small for $410,000 plus KTEE Carmel, Calif.: Sold by Paul part of the Bill Daniels holdings. agreements to hire Mr. Flambo as a F. Hanson to Sam S. Smith, who is in In detailing the plans for the Farm- consultant for 70 months for $52,000, the real estate business. Purchase price ington catv acquisition, the prospectus is on 1410 kc not to compete for 10 years for $1,000. was $150,000. KTEE explains that TelePrompTer is negotiat- Assignee will be controlled by Kanka- with 500 w day. ing for an option to purchase the assets kee Daily Journal Co.,. licensee of of KNDE -AM -FM for $52,000 in cash WKAN Kankakee, owner of WRRR or stock, together with the assumption Rockford, both Illinois, and KKIS TelePrompTer to buy of approximately $30,000 in liabilities. Pittsburg, Calif. Comr. Bartley dis- catv operations KNDE, granted in 1958, operates on sented. WQUA is on 1230 kc with 1340 kc with 250 w. KNDE -FM, 250 w. A prospectus, issued in connection granted last year, is on 94.9 me with with an offering of 145,000 shares of WMAK Nashville, Tenn.: Sold by 3.4 kw. I. E. Shaheen is president of the TelePrompTer common stock revealed Howard D. Steere and others to group licensee company. the company into the com- headed by Frederic Gregg Jr. and expansion of field and Charles H. Wright for $342,500. Mr. munity antenna tv system plans to purchase KNDE -AM -FM Gregg is sole owner of WCMI -AM -FM Nominations sought N.M. Ashland, Ky., and has 33%3% interest Aztec, issue, which was oversub- for Hall of Fame in WOMP -AM -FM Bellaire, Mr. The stock Ohio. with each Wright also has minority interest in scribed, brought in $1,745,000 The deadline for nominations for the at WOMP. Comr. Bartley dissented. share priced $12. annual Hall of Fame Award of the The prospectus stated that TPT last WMAK is on 1300 kc with 5 kw. Broadcast Pioneers has been set at Nov. 25 bought a community tv system Feb. 15. Any member of the organiza- WEOK Poughkeepsie, N.Y.: Sold by in Silver City, N.M. (about 750 sub- tion may nominate a candidate. Any- Mid -Hudson Broadcasters to Hudson scribers) from the Antennavision Inc. one in the world who has made an Valley Broadcasting Corp. for $300,- group for $150,000 in cash. Proposed outstanding contribution to broadcasting and who has been deceased at least two years prior to the annual meeting is eligible for nomination. Broad- CALIFORNIA $223.000 cast Pioneers was founded in 1950 and Full timer, extremely desirable coastal has elected one person to its Hall of area, an owner-operator can do well Fame each year. This year's nomi- with this and the living is great. nations should be sent to William S. $75,000 cash will handle. Hedges, chairman of the Pioneers Award committee, at NBC, 30 Rocke- feller Plaza, New York 20. FLORIDA $r00 -000 The award will be announced at the Day timer in real growth market. Broadcast Pioneers' annual dinner meet- Presently earning small profit, but ing April 5, the week of the NAB convention, at the Conrad Hilton Hotel, can do much better for owner- opera - tor who wants to grow. $25,000 cash Chicago. and liberal payout. Rep appointments NEW ENGLAND S160-000 KJR Seattle, KXL Portland, Ore., and Profitable full timer in small market. KNEW Spokane, Wash., appoint Excellent facility and chances for Daren F. McGavren Co. national rep- growth. $45,000 cash and terms. resentative. McGavren Co. represented these stations prior to May 1959. WKJG -AM-TV Fort Wayne, Ind., NEGOTIATIONS FINANCING APPRAISALS WSJV (TV) and WTRC South Bend - Elkhart, Ind., appoint The Branham Mackbwrn Co. national representative. Incorporated WACK Newark, N. J.: Hal Walton & Co. as national representative. RADIO - TV - NEWSPAPER BROKERS Donrey stations (KFSA -AM -TV Fort WASHINGTON, D.C. MIDWEST ATLANTA WEST COAST Smith, Ark., KLRJ -TV Las Vegas, James W. Blackburn H. W. CassIll Clifford B. Marshall Colin M. Selph Jack V. Harvey William B. Ryan Stanley Whitaker Calif. Bank Bldg. KOLO -AM -TV Reno, KOKL Okmul- Joseph M. Sitrick 333 N. Michigan Ave. Robert M. Baird 9441 Wilshire Blvd. Wa,hington Building Chicago, Illinois Healey Building Beverly Hills, Calif. gee, Okla., and KGNS -TV Laredo, STerling 3 -4341 Financial 6 -6440 JAckson 5 -1576 CRestview 4 -2770 Tex.): Headley -Reed Co. as national spot representative.

60 (THE MEDIA) BROADCASTING, January 25, 1960 WHY IS VIDEO TAPE MADE ONLY BY 3M? When the first video recorders were introduced in 1956, there was a big "if." Video recording would revolutionize the television industry IF someone could make a magnetic tape that would meet its fantastic demands for quality and durability. This meant a tape with an essentially perfect oxide coating that would hold up under tremendous operating pressures, heat and tension under repeated use. This, then, would result in cutting production costs for TV commercials in half, provide perfect rehearsal conditions, eliminate fluffs and insure a "live- looking" finished product. In short, it meant doing the nearly -impossible. 3M did it ... and when the daylight saving time deadline of April 27, 1957, brought demands for video tape in quantity, 3M did it again. What made the difference? Experience and research. 3M had 50 years of experience in precision coating proc- esses. 3M pioneered in magnetic tape manufacture. After three years, 3M remains the only commercial manufacturer of video tape. While others try to make a workable video tape, 3M can concentrate on further advances in "Scarcñ" BRAND, the tape that is already time -tested.

MINNESOTA MINING AND MANUFACTURING COMPANY A , ...WHERE RESEARCH IS THE KEY TO TOMORROW1' L

BROADCASTING, January 25, 1960 61 first ratings of the upcoming decade!

FIRST TRENDEX OF 1960: ABC-TV 19.1 NET Y 19.0 NET Z 17.5 Source: Trendez Report, lan.,1960, 8- 0:30 PM, Mon. -Sun. FIRST NIELSEN OF 1960: ABC -TV 19.3 NET Y 19.1 NET Z 17.3 Source: Nielsen 24 Market TV Report, Average Audience first Jan., 1960 interval, week I, 8 -10:30 PM, Mon. -Sun Religious radio -tv public service classification. He said he Media reports didn't blame the press for playing up group airs problems the quiz scandals, especially after some Banned by the boardThe Worcester, broadcast executives tried "to sweep the Mass., school board Jan. 6 banned "I'll take freedom at its worst to story under the carpet" in hope it would WNEB, that city, from broadcasting legislation at its best." be forgotten. its meetings, which had been on that The speaker: Chairman John C. Rep. Walter Moeller (D- Ohio), for station since 1953. The board gave as Doerfer of the FCC. The place: 17th 22 years a Lutheran minister, opposed its reasons: The committee would get annual convention of National Reli- compulsory allotment of time for re- more work done if members were not gious Broadcasters in Washington. ligious broadcasts, suggesting instead tempted to make radio speeches; news- Addressing NBR's Jan. 20 luncheon, that religious broadcasters improve their paper coverage is adequate; the station Chairman Doerfer reviewed the legal performances to create public demand was "unfair" in suspending broadcasts and constitutional aspects of the FCC's for their programs. during the 1959 election campaign. role in the controversy over quiz Far -reaching Measures Dr. Eugene John J. Hurley, WNEB president and scandals. The group's membership com- R. Bertermann, in his presidential ad- general manager, has protested the ban who pro- prises religious broadcasters dress, cited the "far- reaching steps and asked the school committee to re- claim to sell the right of broadcasters being taken by the entire radio and consider. The board passed the ban time to such groups and the right of television industry." by a 4 -3 vote. The Worcester Telegram, religious interests to purchase broad- in an editorial, agreed with WNEB's cast time. He said it is becoming increasingly difficult for religious broadcasters to protest and urged that the public be Way of Life Dr. Oswald C. J. allowed to hear the meetings. Hoffman, of The Lutheran Hour, New secure adequate air time. York, suggested phoney wrestling and Religious broadcasters, Dr. Berter- IMN ties Air Force The Intermoun- quiz scandals may be symbolic of the mann said, "must continue to do every- tain Network has contracted for ex- present way of life but contended the thing in their power to help maintain clusive national broadcast rights of all industry can't dodge its responsibility and increase the amount and quality of Air Force Academy football games over programs. sustaining time by maintaining cordial during the 1960 -62 seasons, according "If the industry can't regulate itself, relations with station and network man- to Lynn L. Meyer, IMN's president. it must be regulated from the outside," agement, producing the best programs The agreement includes 10 home and he said. possible and following -up promising away games each year. Sen. Vance Hartke (D -Ind.) pointed leads." Spot news KPOL Los Angeles is be- to areas in the life "where we NRB's annual national Award of Merit was ginning to incorporate portions of MBS presented are not loyal to the truth." He added, to Dr. Charles E. Fuller, newscasts, particularly on -the -spot re- "We have seen the servants of the whose Old Fashioned Revival Hour is ports of news events into its own news broadcasting industry sacrifice truth on 625 radio stations in the U.S., broadcasts. Affiliation of KPOL with and their integrity on the altar of sham Canada and other countries. MBS had been announced a month and How did mediocrity. this happen to ago, but was held up pending comple- such a proud and trustworthy profes- News staffs merge tion of arrangements with AFTRA, sion? Because truth was no longer re- KREX- AM -FM -TV Grand Junction, which calls for a higher scale for an- garded as [a] primary aim." Colo., has merged its news -gathering nouncers at network stations in Los NAB President Harold E. Fellows facilities with those of the Grand Junc- Angeles and other key cities than at told the association that broadcasting tion Daily Sentinel, moving its news de- non -network stations (BROADCASTING, "has done more to advance religion partment into the paper's downtown Dec. 14, 1959). An arrangement has than any other single medium." building. The merger increases KREX's been worked out between station and No Legal Requirement Mr. Fellows staff, in effect, by some 70 area cor- union whereby KPOL increases its reminded that no broadcast facility is respondents as well as half a dozen re- staff scale by $5 a week and is per- required by any federal agency to pro- porters and feature writers. Principals mitted to make use of the Mutual vide a specific amount of time for any in the move explicitly stated that this news service. Agreement is to run for particular group or organization but would in no way affect the business or six months, after which it is subject to merely committed by law to operate editorial policies of either party. review. The KPOL -MBS pact calls for in the public interest. Allocation of public service time in religion or any other field must be commission. WALA -TV has filed based on community needs and the with the FCC to construct a new effectiveness of local organizations in tower and studio some miles from fulfilling these needs, he said. Mr. Fel- its present operation. When the move lows continued, "As a broadcaster, has been made, the station will do- aware of the multitude of diverse faiths nate its present 732 -foot tower, 1,050 in our country, I would plead for a feet of transmission line and studios greater mutual understanding of the and buildings with 3,000 square -feet fearful problem which faces broadcast- of floor space to the commission for ing in the fair and proper allocation of an etv station in Mobile. Mr. Hurl - time for religious programming. bert says that an additional $100,000 "Let us remember that there are will be necessary for microwave links many broadcast programs other than Etv boon Raymond Hurlbert (I), to the etv network. Claimed to be the those designated as strictly 'religious' general manager of the Alabama Etv largest network of its type in the which help to form moral values, in a Commission, thanks W. B. Pape, gen- nation, it now serves 216,116 public very real and true sense." eral manager of WALA -TV Mobile, school viewers in 438 schools, and Robert F. Hurleigh, MBS president, Ala., for the station's gift of about offers college credit courses and told the association sponsored programs $100,000 worth of equipment to the teacher refresher courses. are just as eligible as sustainers for

64 (THE MEDIA) BROADCASTING, January 25, 1960 America's modern ;va' cf domo business

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CALL AIR EXPRESS DIVISION OF RAILWAY EXPRESS AGENCY GETS THERE FIRST VIA U. S. SCHEDULED AIRLINES

BROADCASTING, January 25, 1960 65 A MGAVREN MEN HAVE LOCAL EXPERI NC T00...... ask the man who knows! Cy Ostrup, San Fran- cisco Manager of Daren F. McGavren Company after his sales work in Chicago stated that -"I came away from Chicago with a new concept for presenting the market and the sales power of WCFL." This personal knowledge and familiarity with the market results in greater service for agencies and substantial schedules for stations. Marty Hogan, WCFL Chicago General Man- ager is enthusiastic over the McGavren plan for regularly scheduling all national salesmen to work as local salesmen, and states that ... "on the local level you can see station policies and programming in action, and better understand the station's objectives in serving its audience and the community." Tom Haviland, WCFL Commercial Manager believes that every time the Daren F. McGavren Com- pany sends one of its salesmen to work with local people it is another boost for national selling ... "in selling local advertisers we live with the realities of the market every day. National advertisers need such information to properly plan their broadcast schedules. Talking with someone who has worked in the market is the direct way to get the facts." WCFL CHICAGO represented nationally by DAREN F. McGAVREN CO., INC. Charles E. Wilson, WCFL - Chicago Local Sales and Ralph Guild of Daren F. McGavren, New York make sales ado ani g calls on local Chicago advertisers selling the unique effec- NEW YORK CHICAGO DETROIT SAN FRANCISCO tiveness of WCFL in moving products out of retailers stores LOS ANGELES SEATTLE ST. LOUIS - another example of how McGavren salesmen regularly work as local salesmen. Education Lawrence G. Derthick said that researchers may study methods for using all or any of the media but that projects must be completed within a year. Applications should be filed before Feb. 1 and will be reviewed by a national advisory committee in May. RTES sees NBC `color' workshop NBC -TV last week demonstrated the latest techniques of color tv. A highlight of a studio workshop session held for the Radio & Television Executives Society was the showing of color -taped sequences from "The Temp- est" which will be telecast on the Hallmark Hall of Fame this season. Novel uses were Surprise Hal Gold (r), director of for Mutual during the Guterma of pastels demonstrated press information of the Mutual Net- bankruptcy crisis last year. Mu- in one scene and of contrasting color work, was honored by a surprise tual's chief owner Albert Gregory to strike a particular mood in another. testimonial dinner at the Roosevelt McCarthy Jr. (1), rarely photo- A panel of NBC executives summar- ized color tv's status. Don Durgin, Hotel in New York last week. About graphed, dropped his customary ret- NBC vice president, tv network sales, 60 Mutual executives and newsmen icence for the occasion. In center reported that 300 tv stations now are who cover the industry attended the is MBS President Robert Hurleigh. equipped to telecast color. The stations, fete, at which he was praised for in- Mr. Gold was given a gold watch he noted, cover about 94% of all tv genuity in maintaining good press and a plaque. homes. He predicted that a factor helping to "force more color" is an increased interest of advertisers. This has to broadcast spots for net- states. Address: 1400 Statler Office the station shown up, he said, in the rise in ad- in exchange for the Bldg. Telephone: Hubard 2 -6884. work advertisers vertiser contracts conditioned to color. to use network news. right Color comes to Casper KTWO -TV He estimated that about 600,000 homes Last week to deadline The Overseas Casper, Wyo., has started telecasting now can receive color telecasts. Press Club of America is accepting in color. The station has also increased George Schaefer, Hallmark Hall of nominations for annual awards, dead- its power from 28.5 kw to 70.8 kw by Fame producer- director, pointed out line Feb. 1, for presentation March 26 substituting a 5 kw transmitter for a that full use of color to the best ad- at the 21st annual awards dinner. 500 watt one to drive its 25 kw ampli- vantage is somewhat restricted at this Broadcast categories are best reporting fier. The signal comes from Casper time by the realization the telecast will from abroad, best interpretation of for- Mountain, 8,000 feet above the city. be seen mostly in black and white. and Polk Memorial eign affairs George New rep Hal Walton Assoc., N.Y., Once color takes over the tv screen, reporting, any medium, Award for "best new station representative firm, opened Mr. Schaefer predicted that the "stops requiring exceptional courage and enter- will be pulled out" and more extensive Jan. 1 at 18 E. 50th St. Telephone: prise abroad." First two are plaque uses to strike moods Plaza 3 -1701. The company is headed made of color and awards and Polk award carries $500 effects to values. by Hal Walton, a 12 -year veteran of heighten artistic Nominations should be honorarium. radio -tv management and sales. He was Also shown were techniques used in Press Club, 35 E. submitted to Overseas most recently vice president and gen- two commercials: Knox Reeves live 39th St., New York 16. eral manager of WNJR Newark, N.J. commercial for Bisquick (General A brochure issued Mills) and a color -taped 3 minute 42 Teeners like radio Lincoln appoints Lincoln Center for last week by the Radio Advertising second Campbell -Ewald commercial on the Performing Arts Inc., N.Y., has ap- Bureau asserts that nine out of ten of Delco batteries (General Motors). pointed Robert Saudek Assoc. for the teenage males listen to the the nation's production of television programs radio during an average week. They based on the performing arts to be Bolling Co. expands average 21/2 hours of radio listening per offered by the new Lincoln Center, day, spread throughout the day. The Bolling Co., New York, radio -tv which is scheduled for completion in station representative, has opened Replacement WATV Birmingham, 1963. According to Reginald Allen, the branch offices in Detroit and Atlanta, Ala., joined CBS Radio Network Jan. 4, Center's executive director for opera- making a total of 12 offices for the com- replacing WBRC there. WATV is 1 kw tions, Mr. Saudek will package a pro- pany, it was announced last week by daytime on 900 kc. gram a or series of programs which will George W. Bolling, president. be offered for sponsorship New PGW office Peters, Griffin, on network Larry Gentile,_ in radio and tv sales time. Woodward Inc. has opened an office in work for past 27 years in the Detroit Boston, its ninth throughout the coun- Research grants The Office of Edu- area, is in charge of the office there, try. John T. King II, New York radio cation, Washington, D.C., is offering which is located at 1761 First National account executive, heads the new Bos- grants of up to $2,500 to graduate stu- Bldg. In Atlanta the office at 2121 Trail - ton office and represents PGW radio in- dents and teachers to encourage remark Drive is managed by Don Naylor, terests in New England. Theodore D. search in educational uses of movies, who was previously associated with Van Erk continues as tv representative tv, radio and other mass media in Atlanta radio and tv stations as well as for Boston and the six New England schools and colleges. Commissioner of with an advertising agency there.

68 (THE MEDIA) BROADCASTING, January 25, 1960 `That's the station for us, Joe. It uses Associated Press news. The Associated Press is the largest and best news agency in the world. IF WE CAN GET THE BEST, WHY SETTLE FOR LESS ?' GOVERNMENT

GOLDENSON TREYZ STANTON AUBREY KINTNER ADAMS

After Justice Dept. antitrust greenlight, they meet in New York and Washington. The result . . NETWORKS BUY `DOERFER PLAN' Will schedule `high -level' programs in network option time; new concept of 'sustaining, sponsored' seen in government

The three television networks entered ment by the networks was made public nal proposal suggested prime evening into a voluntary agreement last week Thursday. time be used, 7:30 -8 p.m.] would get the under which each will present a full Mr. Ricks wrote Mr. Doerfer: "I see cooperation, in their judgement, of all hour of high -level educational or cul- no antitrust objection to the plan as you the affiliates." tural programming weekly in evening outline in your note to me to enable the Elsewhere it was learned the FCC network option time, 52 weeks a year, FCC to secure more 'informational, ed- chief had talked with such affiliate ineffective immediately after the Novem- ucational or cultural programming ...'." xerests as Westinghouse Broadcasting ber elections. How major affiliate interests feel Co., Storer Broadcasting Co. and Affiliates are expected to produce and about the new network plan was dis- Washington Post Stations. broadcast locally-oriented public ser- closed in Chairman Doerfer's letter to Sustaining Vs. Sponsored It was in vice material once every third week in Mr. Ricks seeking antitrust clearance. his letter to Mr. Bicks that Chairman a half -hour period also to be provided "I might add," Mr. Doerfer wrote, Doerfer raised the point of a new con- by each network from the evening net- "that I discussed this on a confidential cept concerning cliche definitions of work option time segment. basis with some well- informed affiliates sustaining and sponsored programs. Both network and local programs whose interests do not always coincide After noting his spot check of affiliate could be sponsored. with the networks. They agreed that this reaction, Mr. Doerfer wrote, "The in- A corollary development of broad plan providing for 'option time' [the formal discussion with the Commission- significance to broadcasting was an ob- final network agreement] rather than ers indicate that they, too, are of the servation by FCC Chairman John C. 'prime time' [Chairman Doerfer's origi- same mind. In addition, there are indi- Doerfer that arbitrary grade -labeling of cations that the old concept of 'sustain- all sustaining programs as "good" and taining' (not sponsored) and 'sponsored all sponsored programs as "bad" is time' for public affairs programming will clearly unrealistic, untrue and out of be abandoned. There does not seem to step with the times. be any intelligent relationship between Action Speech The network agree- high -level programming and sustaining ment stems from the proposal made by programming. Experience with high - Chairman Doerfer in a talk Jan. 14 grade informational, cultural and educa- before the New York Radio and Tele- tional programming during the past few vision Executives Society (BROADCASr- years demonstrates the opposite." ING, Jan. 18). It was concluded by top Chairman Doerfer further noted the network officials in Washington Tues- plan is a "minimum." He said that since day, following several days' telephone it will be done on different days, "com- and personal consultation with Chair- petition will be increased between high - man Doerfer, both in New York and grade programming and ordinary en- Washington. tertainment programming." The three The unique pact has the blessing of networks observed "the plan in no way the Justice Dept. Antitrust Division. limits additional programming of this Verbal clearance was obtained by type which the networks offer as part Chairman Doerfer from Justice to of a balanced operation." clear the way for the meetings of the Conferees The network officials network executives to discuss the FCC meeting with Chairman Doerfer in New chairman's plan. Then, last Wednes- York (Monday) and Washington (Tues- day, Mr. Doerfer obtained a written day) included: Leonard Goldenson, ruling by Robert A. Ricks, Acting As- president, American Broadcasting -Para- sistant Attorney General, Antitrust mount Theatres and ABC; Oliver Treyz, Division, Justice Dept., which gave the FCC CHAIRMAN DOERFER president, ABC -TV; Dr. Frank Stanton, plan the green light. A joint announce- His plan finds willing cooperation president, CBS Inc.; James T. Aubrey,

70 BROADCASTING, January 25, 1960 president, CBS -TV; Robert Kintner, president, NBC, and Dave Adams, senior executive vice president, NBC. The networks' agreement Although the Justice Dept. assured Here is the text of the agreement affiliates may originate informational, the FCC and broadcasters that the net- reached by the three tv networks in educational or cultural programming work public service programming agree- Washington Jan. 19 for presentation on a local basis in that period. ment does not violate the antitrust law, of educational programs regularly in The networks will consult with it was understood Acting Assistant At- evening network option time as pro- each other, under the auspices of the torney General Bicks informally advised posed by FCC Chairman John C. chairman of the FCC, so that the Chairman Doerfer this should not be Doerfer: periods designated by each under construed as a retreat from the Justice the foregoing plan will fall on dif- Dept. opinion on illegality of option Each network will earmark at least ferent nights of the week and the time itself. one hour per week in evening option half -hour periods made available by There was evident immediately in time for informational, educational each network to its affiliates will fall government and broadcasting circles the or cultural programming in a fixed in different weeks, for the purpose of feeling that the network agreement, time period for 52 weeks a year. providing a maximum weekly spread reached voluntarily, demonstrates that Each network will decide whether of the informational, educational and the industry can and does act promptly the foregoing weekly hour is to be cultural programming to which this to consider and fulfill public service op- programmed by it in the form of a plan applies. portunities and responsibilities. 60- minute series or two 30- minute In view of the intensive public af- FCC spokesmen appeared satisfied series. fairs coverage planned by the net- that the evolution of the concept that Once every three weeks each networks and stations 'between the po- public service programming can be work will make available to its affili- litical conventions and election day, sponsored and still be "good" repre- ates a half -hour period out of the this plan will go into effect beginning sents a change of basic thinking not time earmarked as above, so that the the second week of November 1960. only at FCC but also in government generally. It is expected the Commis- sion will ask for hardly anything more service originations. spokesmen for the NAB will testify. than what stations have done survey to Doerfer Comments In his acknowl- Taking the stand later in the week will (and then serve) community needs and edgement of the network agreement be the heads of the three major tv may no longer seek a breakdown be- Chairman Doerfer said the networks. tween commercial and sustaining pro- Thursday, "is gratified" with this de- gramming. Commission Cliff Gill of KEZY Anaheim, Calif., velopment. He continued: Lighter Shoulders The consensus will testify for the radio standards com- is a minimum one and both inside and out of the Commission "The plan mittee of NAB. He will appear either must be regarded as an addition to that was that the network agreement will late today or tomorrow. He will be which is presently being done and help unload a big burden from the followed by NAB President Harold planned for the future. shoulders of Congress, the Commission Fellows and special counsel Whitney and the networks, all of whom have "Although the plan will not be put N. Seymour, who will discuss the FCC's been caught up in the swirl of public into formal effect until after the elec- constitutional authority. clamor over the rigged quiz, payola and tions this fall, it must be remembered CBS President Frank Stanton will be deceptive advertising issues. that a good deal of time must be re- the first network witness, appearing Mr. Doerfer and the network officials served for Presidential and local candi- either late Tuesday or Thursday (no did not attempt to establish specific dates who are seeking high public of- hearing is scheduled Wednesday be- definitions of what would constitute fice, beginning with the conventions in cause of the regular FCC meeting). Rob- high -level "public affairs," "informa- July. ert Sarnoff, NBC board chairman, and tional," "educational" or "cultural" "This action demonstrates, in my Leonard Goldenson, president of ABC, programs. It was understood they opinion, the ability of the industry to will follow Dr. Stanton. agreed that while such terms are hard respond promptly to a felt need. Repeat Performance to define, they are well understood by "1 must mention, also, my apprecia- Mr. McGan- "experienced broadcasters." tion of the Department of Justice -in non already has appeared once before the The network agreement provides as- particular, Robert A. Bicks, Acting As- FCC during the current investiga- surance there will be no overlap of the sistant Attorney General, Antitrust Di- tion. Last month, he testified as chair- NAB Tv different programs. The plan gives each vision, for his helpful cooperation in man of the Code and he will be appearing today as the head of multi- network complete flexibility in placing this matter -and to affiliates who have ple-owner Westinghouse. BMI such programs within the evening sched- indicated to me that most, if not all, Board ule. affiliates would cooperate." Chairman Sydney Kaye has asked to be to reply to charges the ABC -TV, the networks' joint an- heard that operations the music licensing group nouncement said, has elected to present of hearing result in payola and the exclusion of two half -hour program series, one on FCC program ASCAP music (BROADCASTING, Jan. 11). Tuesday evening and the other on Sun- enters final phase day evening. CBS -TV will present either To date, the sessions have consumed its a full hour series on Thursday or a half - The FCC begins the final phase of 15 actual hearing days, 'beginning Dec. hour each on Monday and Friday public hearing into radio and television 7, 1959. Over 75 witnesses have testi- nights. NBC -TV plans a full hour on today (Monday) with rebuttal testimony fied (most in person). The Commission Saturday night. The networks will an- from Broadcast Music Inc. and a state- hones to conclude the hearing this week nounce later the specific times as well ment from Donald McGannon, presi- although a spokesman said there is a as the half -hour segments to be ear- dent of Westinghouse Broadcasting Co. possibility one or two of the network marked by each network every third Sessions also are scheduled for Tues- heads may not appear until next week. week from these program periods for day, Thursday and Friday of this week. However, the Commission has a date use by affiliates for their local public Following the first two witnesses, three Feb. 2 with the Senate Commerce Com-

BROADCASTING, January 25, 1960 71 mittee for questioning on allocations (see story, this page). CAPITOL HILL `ROUNDTABLE' All seven commissioners will be in Washington this week for the first time Sen. Magnuson schedules `informal' talks since the hearing began, but at least one will not be present most of today. with FCC, FTC, networks, NAB and admen Comr. Rosei H. Hyde is to appear be- Broadcasters, networks agencies and fore a Senate subcommittee holding a tee's Independent Offices Subcommittee hearing on international broadcasting advertisers and the two federal agencies which will hear the FCC's and FTC's re- agreements (see story, page 81). that regulate their broadcast activities quests for increased budgets this year will be the Another View In a statement filed called before Senate Inter- (see budget story page 74), did not last week with the FCC, the Speech state & Foreign Commerce Committee elaborate on the broadcast abuses he Assn. of America recommended that Feb. 19 to explain what they have done expects to hear reports on. and the Commission be given direct regula- are doing to correct alleged decep- But in telling the FCC, FTC and broad- tory power over the networks. Also, the tions and other abuses in tv and radio, casters last November of his plans to 7,500 -member association said, Con- Chairman Warren G. Magnuson (D- call them up for an accounting (BnoAD- gress should "define adequately" the Wash.) said last week. CASTING, Nov. 23, 1959, et seq.), the FCC's authority over programming and The list includes the FCC, Federal Washington Democrat lambasted NAB's advertising. Trade Commission, NAB and its Tv Tv Code as "ineffective" against adver- The association recommended further Code Review Board, the networks, the tising deceptions; criticized the FCC for that the Commission should carefully American Assn. of Advertising Agencies laxity in halting misleading advertising screen applicants with more specific and the Assn. of National Advertisers. and overcommercialization and said the rules for balanced programming and Sen. Magnuson made his statement agency has no lack of authority to pre- should hold hearings in the locality of following a closed meeting of the com- scribe minimum amounts of public serv- the station seeking a new license. mittee Thursday. He said the FCC will ice programs and to effectively regulate "The Speech Assn. of America de- be asked to report on the measures it has networks; and expressed "amazement" plores the -failure of the radio -tv indus- taken to correct irregularities in broad- that the FTC at that time was only be- try to provide balanced programming casting and on its current hearing, ex- ginning to expand its monitoring of ra- worthy of an educated and democratic pected to be completed this week. dio and tv advertising. society," the statement said. The group, The FTC, he said, will be asked about Sen. Magnuson said last week he had composed of speech teachers, listed its activities in deceptive advertising no comment on the tv neworks' an- these media weaknesses: (I) too many and requested to report on its expanded nounced plans to inaugurate among crime shows, westerns and panel shows; tv monitoring. Networks will be asked themselves regularly scheduled public (2) too much reliance upon ratings; (3) about their progress in correcting abuses service programs in prime time, but too much advertiser control of program- and NAB will be requested to report on added: "Any new public service pro- ming; (4) no programming balance; (5) Tv Code activities, he said. gram is a good thing." too many advertisements; (6) not enough Both the FCC and FTC will be educational and cultural programming; quizzed on whether they feel they are Channel probe opens (7) too little experimentation with new lacking in authority, he said. ideas; (8) not enough "significant" local The Senate committee chairman said with FCC witnesses the sessions will not be a "hearing" be- programming; (9) not enough leadership FCC members will be the first wit- cause no legislation will be under con- by the networks in setting program nesses at 10 a.m. Feb. 2 when. the Sen- sideration. They will be "roundtable, standards, and (10) too little public in- ate Communications Subcommittee re- formal" type discussions, he said. awareness of the role of the FCC in opens hearings on television allocations, judging programming and advertising Chairman Magnuson said the mid - Chairman John O. Pastore (D -R.I.) against the standards of public interest, February date was selected to give. the said. Hearings will be in Room 5110, convenience and necessity. FTC time to consider whether it ,needs New Senate Office Building. additional legislation to fight deceptive Sen. Pastore said he hopes his Senate Guterma case to jury broadcast advertising and to give the unit "will be able to determine once FCC time to conclude its hearing. He The government rested its case Jan. and for all what the policy is with refer- said another reason was to give FCC 20 in the New York trial of financier ence to the utilization of the vhf and Chairman John C. Doerfer time to go Alexander L. Guterma and his asso- uhf television channels in the FCC's to a hospital t2 get "deactivated" be- ciates. He is charged with conspiring over -all tv plan, so that the general cause a watch he bought was found to not to file required reports with the public will know specifically what kind be radioactive (CLOSED Cnicu[T, Dec. Securities & Exchange Commission, an of service and the amount of service 28, 1959). Told that .Comr. Doerfer omission the government claims bene- it will have available to. it." plans to take two weeks off for this pur- fited him and co-defendant Robert J. Because of the way uhf has devel- pose beginning Feb. 7 and thus would Everleigh to the extent of $690,000, at oped, the announcement said, "many not be available for the Senate Com- the expense of F. L. Jacobs Co. The communities deserving of their own tv merce sessions if they are held the week Jacobs Co., a company once controlled outlets are either without local tv serv- of Feb. 16, Sen. Magnuson said: by Mr. Guterma, pleaded guilty to SEC ice or must depend upon tv service from violations when the trial began Dec. 7, "Well, we'll have to go ahead with another area." 1959. Since that date, the government the other commissioners. We can't stop It was noted the parent Senate Corn - has presented 53 witnesses, 495 exhibits everything up here [because Chairman merce Committee has held hearings and 3,900 pages of testimony, and has Doerfer cannot be present]. We've got over several years and in 1956 asked dropped 4 of the original 21 counts. to go ahead [because of the anticipated the FCC to take needed steps -such as The case is expected to go to a jury this short session of Congress this year]." deintermixture of uhf and vhf where week. The Mutual Broadcasting System But he expressed the wish that the FCC possible -to assure development of a and Hal Roach Studios were among the chairman could be present. "realistic nationwide competitive tv serv- holdings of Mr. Guterma's complex Sen. Magnuson, who is also chairman ice." financial empire. of the Senate Appropriations Commit- Nothing Specific The FCC has

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BROADCASTING, January 25, 1960 73 interim report of the Oversight Sub- committee "on my desk" and that it was Pastore may plump for spectrum study to be considered by subcommittee members at a meeting scheduled last Friday Chairman John O. Pastore (D -R.I.) until then that the House plans for (Jan. 22). staffer indi- of the Senate Communications Sub- the spectrum study had been dropped. A subcommittee cated that up to that time, other subcommittee is considering whether to (Rep. Harris explained the week be- committee members had not been fur- push for a Senate -run study of the fore that the proposed study was with radio spectrum, now that plans for being dropped for now because of nished a copy. one closed one by a House group an impasse caused by The subcommittee held session Wednesday afternoon, presum- have been dropped this differences among ably to discuss other matters, including session of Congress. government users of the proposed hiring of a half -dozen new "I don't want to the spectrum and non- staff investigators and some clerks. It give you a categorical users over government was understood some of new staffers answer now," he said, the who should conduct already had been hired. "but check with me a the study and how.) The parent House Commerce Com- little later." Sen. Pas- compet- "We aren't mittee also held a closed session Thurs- tore said his Senate ing with Congressman day to discuss pending legislation, but unit deferred any ac- Harris for headlines," it was stated that no communications tion of a spectrum Sen. Pastore said last bills were considered. study last year to week. The question of avoid duplication, a spectrum study is of '61 BUDGET when Chairman Oren great public interest, IKE'S Harris (D -Ark.) of he added. "Everybody FCC seeks $3 million the House Communi- knows," he continued, cations & Transporta- "that the Office of Civ- increase; FTC up too tion Subcommittee il Defense Mobiliza- President Eisenhower last week asked (and of the parent tion doesn't want to Congress to appropriate $13.5 million House & Interstate give up the vhf fre- for the fiscal 1961 operations of the Foreign Commerce quencies it now has". FCC -an increase of nearly $3 million Committee and its Then, turning to a over the $10.55 million given the agen- other that's offspring, the CHMN. PASTORE question bound cy for the current fiscal year, ending Legislative to come up again at Oversight Not co mpeting June 30. He also asked for an $800,000 Subcommittee) an- a hearing his subcom- increase in FTC monies, including an nounced plans to use an appropria- mittee will begin Feb. 2 (see story increase of $160,000 earmarked for $150,000 to carry out such page 72), the Rhode Islander wan- tion of surveillance of radio -tv. a study. dered: "What's going to happen to A large part of the increased FCC He said Thursday he was not aware uhf?" budget, $2'/4 million, is earmarked for a special two -year uhf study (BRoAn- CASTING, Nov. 30, 1959). Noting that studied various plans since, but has and Hugh Scott (R-Pa.). the Commission's workload in broadcast come up with nothing specific on alloca- Also to figure in the allocations ses- activities "continues to increase," the tions, the announcement said, noting sions are Kenneth A. Cox, special coun- President asked for an appropriation of that the FCC in April 1959 reported to sel to the committee on radio -tv matters, $2,351,005 in this area, up $160,000 the committee these possible courses and Nicholas Zapple, professional staff over the current year. Permanent jabs open to it: communications counsel. at the Commission (which average (1) a 50- channel vhf system using the $6,415 in pay annually) would be in- present 12 vhf channels; (2) a contiguous Harris group gets creased by 62 for a total of 1,427 jobs, 50- channel vhf system, keeping only chs. the budget estimated. 7 -13 and withdrawing chs. 2 -6 from tv; $410,000 for 1960 The budget message estimated the (3) a contiguous 25- channel vhf system, The House Legislative Oversight Sub- Commission will be regulating 5,800 keeping chs. 7 -13; (4) the present 82- committee got a $410,000 bankroll last stations (including am, fm and tv) by channel vhf -uhf system; (5) a 70-chan- week and promptly began hiring new the end of fiscal 1961, compared to nel all -uhf system. investigators to step up preparations 5,558 for the current year ending June At that time, the announcement said, for its payola hearing which starts about 30. The FCC will process approximately the FCC said it must first find whether Feb. 8. 1,500 applications for these stations dur- a wholesale reallocation of vhf spectrum The House on Wednesday okayed ing the year, it was estimated. space would be feasible. It noted the the subcommittee's request for $275,- Of the uhf study, the President said: FCC also said that agency currently is 000 in new funds. Chairman Oren Har- "The Commission proposed to under- studying with the Office of Defense Mo- ris (D -Ark.) the week before had an- take a comprehensive study of ultra high bilization the possibility of reallocating nounced that the group will add to this frequency television transmission and the government band above 216 me to amount about $112,000 remaining un- reception. The study is intended to de- non -government use, and that "we are spent from a proposed-but unconsum- velop technical information essential to hopeful that a definite answer to this mated -study of the radio spectrum by the resolution of the television channel question can be given within the next the sister Communications & Transpor- allocation problem. It will involve the few months." tation Subcommittee, which he also use of improved transmission tech- Other subcommittee members: A.S. heads. Also some $23,000 still remains niques, the development of optimum (Mike) Monroney (D- Okla.), Vance from a $200,000 appropriation to the performance receivers and extensive Hartke (D- Ind.), Strom Thurmond (D- oversight group last year. field observations and measurements." S.C.), Gale McGee (D- Wyo.), Clifford Meanwhile, Chairman Harris said No Federal Etv Items The budget Case (R- N.J.), Norris Cotton (R-N.H.) Thursday he had a copy of the proposed did not make any recommendation for

74 (GOVERNMENT) BROADCASTING, January 25, 1960 JIM JOINS JACK

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federal aid to educational tv. Such a pro- pointed out that the revocation hear-

posal, providing $1 million to each state, ings do not begin until March 1 and already has passed the Senate and now maintained that the prehearing confer- is under study by the House Commerce ences now underway will in no way made Committee (BROADCASTING, Jan. 18). prejudice or harm KIMN. The Administration has consistently op- KIMN's claims in its petition for re- posed an etv grant as not needed. consideration, now pending before the President Eisenhower's budget request FCC, are "wholly inconsistent" with proof Congress included $7.6 million for visions of Sec. 312(a) (2) of the Com- on film munications the the FTC, compared to the $6.84 million Act, Broadcast Bureau appropriated for fiscal 1960. Of this claimed in a separate pleading. "Its total, $1.94 million is earmarked for [K1MN] interpretation would leave the Yes, that's fight! If you were pro- "investigation and litigation" of decep- Commission powerless to revoke a li- tive practices, $350,000 more than the cense irrespective of the nature of the ducing just for this country's mar- current appropriation in this field. program material knowingly broadcast it matter too keting areas, wouldn't "The Commission has already in- by a licensee," the bureau said in urging much ! But you never are ... the creased its efforts in the field of radio the FCC to deny the KIMN petition. economies of production and dis- and tv advertising ..." President Eisen- "Such reasoning is so untenable that tribution demand a show that can hower noted. "Funds [including $160,- further argument with respect thereto go anywhere -be welcome every- 000 increase] are specifically provided is entirely unnecessary." the Commis- in 1961 to support more effectively the sion declared. where! A show that can be pre- Commission's efforts in this field." tested in Johnstown ... shown in An appropriation of $802 million was Political expenditure Gloversville without straining the requested for the National Aeronautics facilities of any group or station. A & Space Administration, which plans bill argued in Senate to place communications satellites in show that can extract residuals in The Senate recently debated a "clean orbit around the earth. The NASA ap- London or Rio, or Rome or Paris! In elections" bill (S 2436) introduced last propriation for 1960 totaled $631 mil- year by Sen. Thomas C. Hennings Jr. other words, a show that's made lion. (D -Mo.), chairman of the Senate Rules on film! For further information, The budget is asking $105.8 million & Administration Committee. The bill give us a call: for the U.S. Information Agency, com- would raise the legal financial limits on pared to $101.5 million appropriated Department expenditures by candidates for the Presi- Motion Picture Film for the current fiscal year. Included in dency, Vice Presidency, the Senate and EASTMAN KODAK COMPANY the total is $17.9 million for radio the House. It was the first time such leg- (Voice of America) and $1.79 million Rochester 4, N. Y. islation had reached the debate for tv (almost double the $988,700 tv stage, though similar bills have been intro- appropriation last year), which plans duced since the East Coast Division "worldwide expansion." 84th Congress. 342 Madison Ave. The bill, applying only to general The Dept. of Justice proposed 1961 New York 17, N. Y. elections, would raise the maximum budget totaled $281 million, including amount a candidate for the national $4.76 million for the antitrust division of- Midwest Division fices may spend from $3 million of the Department. to 130 East Randolph Drive about $12.5 million; candidates for sena- Chicago 1, III. tor from $25,000 to a maximum $50,- HEARING 000 and for representative from $5,000 West Coast Division STICKS to a maximum $12,500. 6706 Santa Monica Blvd. FCC refuses stay Sen. Hennings also introduced an Hollywood, Calif. in KIMN license case amendment which would make the bill or apply to primary elections and to politi- Charles J. Frederick, hearing ex- cal parties operating under certain.con- aminer the FCC, last week refused W. J. German, Inc. of ditions. to license revocation proceedings Agents for the sale stay Almost im- and distribution of against KIMN Denver. attacked the exam- FCC voids KATZ Eastman Professional mediately, KIMN sale jurisdiction over the petition and Motion Picture Films iner's day after approval Fort Lee, N. J.; Chicago, Ill.; the Commission's Broadcast Bureau Hollywood, Calif. supported Mr. Frederick and also op- After approving the sale of KATZ St. posed a second KIMN request for re- Louis for $600,000 last Wednesday consideration of the license renewal (Jan. 20), the FCC announced the next hearing (BROADCASTING, Jan. 11). day that it wanted to take a second look The Commission originally ordered and vacated the transfer approval. Mul- a hearing on the KIMN license because tiple- station owner Rollins Broadcasting of alleged off-color remarks aired by Co. is selling KATZ to Laclede Radio one of the station's disc jockeys (BROAD- Inc. (Ralph N. Weil, president, and for- CASTING, Dec. 7, 1959). KIMN last mer general manager of WOV New week appealed the examiner's decision York) . to the full Commission on the grounds It was understood that one of the it should rule on both the petitions for commissioners requested a reconsidera- stay and reconsideration. tion of the approval so that more in- The Broadcast Bureau maintained the formation could be secured on certain examiner was within his rights in deny- financial interests of one of the Laclede ing the request for stay. The bureau stockholders. who was not named.

(GOVERNMENT) 77 sociates before a New York grand jury ANSWER THOSE FCC QUESTIONS (BROADCASTING, Dec. 7, 1959). They'll be considered at renewal time Mr. Enright said that he indeed did approve of, and in some instances fur- Broadcasters who may have thought cluded in last week's Commission an- nished answers himself, assisting con- the FCC's two -part payola question- nouncement. Replies will not be made testants on Twenty One and Tic Tac naire was merely a cursory inquiry into public, the FCC said, unless formal ac- Dough. Both programs were originated their activities received a two -part jolt tion is taken in a particular case or in by Barry & Enright and produced by last week. connection with a particular applica- that firm until its sale to NBC. Jack The Commission announced that (1) tion. If such a contingency develops the Barry owns the remaining 50% of the payola questionnaire will form the Commission indicated that "all relevant WGMA. basis of its license renewal considera- material" would be made part of the "Why did I approve of and engage tions and (2) it proposes to initiate public record. in these practices?" Mr. Enright asked, rulemaking "which would require li- Revocation Threat Although no in- and then answered. "I knew that now - censees to take affirmative steps" to pre- dication was given that any licensee questionable techniques of showmanship vent the broadcast of payola material. was in danger of losing his license, had been used in radio and tv to sell The Commission also made clear that Comr. Robert E. Lee has stated that entertainment.... The practice of us- where the licensee has answered only payola would constitute grounds for ing controls and aids had long been rec- Question No. 2 (what steps he has taken such revocation (BROADCASTING, Nov. ognized and accepted as a necessary to deal with payola) of the two -part 30). The Communications Act, it has and desirable means to achieve . . . questionnaire mailed to all broadcast been pointed out, specifically provides suspense and excitement. . . . But I stations in the U.S. last December, it that for all material broadcast for which neither originated this practice nor used will defer consideration of any applica- remuneration was received, the person it for evil purposes." tion until both questions are completed. making such payment must be so identified. Penalties for violation range from Common and Accepted He said The deadline for answering Question by a reprimand to possible revocation of that the time Tic Tac Dough and No. 1 ( "what matter, if any, has been Twenty One went on the air, the exer- broadcast by your stations for which license, plus fines up to $10,000 and /or imprisonment for one year. cise of controls was a common and ac- service, money ... has been directly or cepted practice. Mr. Enright promised indirectly paid? ") is Feb. 5. However, to submit a brief detailing just how wide- 3,200 of the 5,200 broadcasters queried Enright tells FCC spread the use of "controls" has been have already replied to both questions for years, not only in radio and tv, but (BROADCASTING, Jan. 11). The FCC about quiz background in practically all fields of endeavor. said last week that 300 licensees have Daniel Enright, 50% owner of There were only two instances in still not replied to Question No. 1. WGMA Hollywood, Fla., bared his which a contestant was not immediately Other Possible Action Further steps soul to the FCC last week in an effort paid the amount purportedly won, Mr. may be necessary, the FCC warned. to answer "serious questions concern- Enright stated. "In no case, however, Such steps would be taken on "the basis ing [his] character qualifications to was there ever any 'kick back' or other of a study of replies and processing ex- ... a broadcast facility." type of payment ... by a contestant to perience." Four staffers have been as- own and operate The FCC had questioned Mr. En- me or any staff member of Barry & En- signed by the Commission for a full - right Productions," he emphasized. time perusal of the questionnaire re- right's ownership in the station follow- Answering the charge that two Barry plies. - A large number of licensees have ing disclosures of his role in the rigging & Enright producers lied to the grand pleaded innocent to any payola activities of tv quiz shows and testimony of as- and have included signed statements jury with his "knowledge and apparent from employes that they have taken no approval," Mr. Enright detailed at payola for playing records. length why Albert Freedman and How- ard Felsher denied contestants had The FCC also warned if any in- Political debate that been helped in advance. He said they formation was furnished to of the two major it by the The chairman were determined to protect the names Federal Trade Commission indicating Democrats' political parties -the of those so helped and that "argument a licensee's involvement in payola, it Butler and the GOP's Sen. Paul and remonstration" was futile despite would "defer consideration of renewals Thruston Morton last week - an "all -out effort" on his part to per- for further study." This action would were again proposing to the net- suade them to tell the truth. Both be undertaken, the FCC said, regard- donate tv time works that they Messrs. Freedman and less of whether any question was Felsher later raised for debates between the two Presi- purged by the themselves before the grand licensee's response to the ques- dential nominees. NBC and ABC jury. tion raised by the questionnaire. last week withheld comment. No Denial Mr. Enright In a related development, the Fed- CBS has been proposing such a also denied that he at any eral Trade Commission turned over plan for years, but has met both time advised his public to relations counsel the FCC last week, the names legal obstacles and disagreement to deny help was given of air contestants personalities and the stations which between chairmen of the two par- or to try to influence their testimony in any they represent who are purported to ties. FCC Chairman John C. way. have received payola from record com- Doerfer said he approved of the Sixteen pages of Mr. Enright's 40- panies or distributors. It is understood idea, but that Sec. 315 would page affidavit to the FCC was devoted that this list contains about 100 names. throw the debate open to all legal to the record of WGMA since its pur- The two -page document was sent to the presidential candidates. He sug- chase in May 1957 by Messrs. Barry & FCC in line with the `liaison" policy gested the major parties might Enright. He said in 1957 the station between the two agencies for the last avoid this contingency by casting had a staff of 10 with a $500 weekly three years. the debates as "news" or "panel" payroll. It has grown to 18 staffers A clarifying policy on public inspec- shows, now exempt from Sec. 315. with a payroll of $1,800 per week, tion of the questionnaires also was in- he pointed out. Enlargements and im-

78 (GOVERNMENT) BROADCASTING, January 25, 1960 remember when? One of the earliest, this commercial broadcast transmitter was purchased by radio station WRR, Dallas, Texas, in 1925. Power for the grid bias, filament_ and plate was delivered by three motor- generators located in an adjacent room. Rated output was 1 KW, and it offered yesterday's engineer tuning exercise by the hour, tubes and circuits too numerous to mention, critical adjustments and no remote control.

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80 BROADCASTING, January 25, 1960 provements in all phases of operations were detailed. Included also were 27 seen possible letters thanking WGMA for public Payola suits service programming and activities. Broadcasters whose stations were Not only that, Dean Barrow said. Mr. Enright, who also outlined his used by disc jockeys to puff phono- but innocent contestants who lost out entire background, including experience graph records-for which they re- in quiz shows to prepped competitors with WOR and WNYC, both New ceived under - the - counter payola- might also stand a chance of collect- York, said that "at present, I am try- may be able to sue record companies ing "under the torts doctrine of `loss ing to establish myself in the motion - for damages. of chance'," he said. picture production field." Roscoe L. Barrow, the law school The U. of Cincinnati Law School dean who headed the FCC's investi- head called for action "to prevent a Libel case against gation of television networks, told recurrence of quiz show rigging, the Cincinnati Advertisers Club: payola and similar practices which whose "The licensed broadcasters frustrate broadcasting in the public Fulton Lewis dropped facilities were, without his knowl- interest," he said. He warned, how- A Washington, D.C., libel suit against edge, misused through the payola be taken broadcaster Fulton Lewis jr. by Mrs. practice, may be able to recover from ever, that "care should Pearl A. Wanamaker, which originally the recording companies under the that unwise legislation engendered brought a record of $145,000 verdict familiar equitable doctrine of unjust by headlines and scandals does not against the radio commentator. was enrichment." evolve." dropped last week. attorneys nor Mr. Lewis Neither ng in Washington were ambassadors the loan had been made. Mr. Purcell would comment on the action. No con- and other embassy people from 15 stated that as late as September 1959. be had that a settlement firmation could countries, USIA Director George V. Mr. Fox had been assured his Skiatron was reached. Allen, Deputy Director Abbott Wash- stock had not been sold when, in fact, verdict, granted to the for- The jury burn and VOA Director Henry Loomis. it had. The attorney charged that Mr. State school superin- mer Washington Admiral, RCA and Zenith donated the Carlin was not a credible witness, and was set aside as excessive last tendent, radios. that he had established a pattern of spring by a federal judge in Washington. selling collateral before it was in default. D.C. Harry Burneck, of Stratford Factors. The D.C. suit was filed in January Fox borrows on stock a New York loan company, also testi- 1957. Mrs. Wanamaker charged that fied that he had loaned Mr. Fox cash Mr. Lewis libeled her in a 1956 broad- but defaults on some against Skiatron stock and had sold it cast when he mistakenly associated her The intimate financial life of Mat- when it had become defaulted. Some with another woman whose brother had thew M. Fox came under examination 40,000 shares were involved. Mr. Fox's gone behind the Iron Curtain and re- at the Securities & Exchange Commis- attorney maintained that his client was nounced his American citizenship. Mr. sion last week. Mr. Fox, who holds the unaware of its sales. Lewis broadcast his correction three rights to the Subscriber- Vision method Further testimony on loans made to days later when he learned he had of pay tv, had borrowed money on Mr. Fox was heard Friday, following named the wrong woman. In January Skiatron Electronics & Television Corp., which the examiner adjourned the last year a federal jury awarded Mrs. stock which allegedly had been sold be- hearing until Feb. 10. Wanamaker $145,000, the largest ever fore and during the time it was regis- given by a jury in the District of Colum- tered with the SEC as his own. The SEC bia. placed a trading ban on Skiatron com- List NARBA witnesses Mrs. Wanamaker filed 17 libel suits mon stock Dec. 18, 1959 which had for Senate hearing in federal and state courts against Mr. been continued through Jan. 26. A Lewis, MBS and the local affiliates hearing before Examiner Robert M. Several groups have indicated they carrying the 500- station nationwide Hislop is being held to determine plan to testify on the North Amer- broadcast. She won verdicts in two whether Skiatron violated SEC regula- ican Regional Broadcasting Agreement cities, lost in a third city, and the fourth tions by inaccurate or inadequate regis- (NARBA) and the 1957 U.S.-Mexico suit resulted in a hung jury. The Wash- tration (BROADCASTING, Jan. 18). treaty on use of broadcast frequencies ington case took in the national broad- Morton Carlin, president of Judson before a special subcommittee of the cast and resulted from an agreement Commercial Co., New York, testified Senate Foreign Relations Committee among the lawyers which led to the dis- that he had loaned Mr. Fox some today (Monday). it was learned last missal of many of the suits in other $500,000 on 87,500 Skiatron shares week. cities. in March 1959 and had sold all but The subcommittee is headed by Sen. 500 shares when Mr. Fox defaulted Wayne Morse (D- Ore.). on interest payments. Mr. Carlin said A tentative list of witnesses, only VOA contest success that Mr. Fox had been informed of partly confirmed, has been scheduled: More than 66.000 replies from every the status of the shares. Favoring -Comr. Rosei H. Hyde. country on the globe except three were In cross -examination, Francis J. Pur- FCC; Edward A. Bolster, deputy di- received by the U.S. Information cell, attorney for Matthew Fox, insisted rector of the Dept. of State's Office Agency's Voice of America in a contest that his client did not know the stocks of Transportation & Communications: to determine the makeup of the Voice's were being sold and that some of them Gayle Gupton, director, Clear Channel English audience and its program pref- had been sold without being in default. Broadcasting Service; Hollis Seavey, di- erences. VOA awarded 15 transistor He questioned the witness about legal rector of the newly -formed Regional radios as prizes after a drawing of action against Judson Commercial, Broadcasters; Donald McGannon, pres- names from as many geographical areas citing a suit by Alexander Guterma, ident, Westinghouse Broadcasting Co.: of the world. onetime owner of MBS, in which the Payson Hall, Meredith Publishing Co. One winner, unidentified, lives behind complaint was lodged that Mr. Carlin stations; Andrew Haley, Washington at- the Iron Curtain. Attending the draw- had sold collateral stock the day after torney for about 50 stations, and rep- (GOVERNMENT) 81 BROADCASTING, January 25, 1960 resentatives of farm organizations such Caution urged in vhf be made available for translators. as the National Grange. Commercial tv stations filing corn - Opposing - Daytime Broadcasters translator rulings ments were generally in favor of adop- Assn. represented by its Washington tion of the proposal, although many attorney, Ben Cottone. Mr. Cottone said An almost unanimous plea for pre- urged the FCC set up and enforce Ray Livesay, WLBH Mattoon, Ill., cautionary measures against interfer- minimum mileage separations to safe- chairman of DBA, will file a statement ence highlighted comments received by guard against interference. Both CBS on DBA's position. the FCC on its proposed rulemaking to and NBC supported adoption provided authorize one -watt vhf translators. Those is with FCC Comr. John S. Cross last week that there no interference regu- who did not suggest caution, urged he would be unable to lar tv service. CBS questioned the FCC explained that complete rejection of the controversial be because the FCC proposed ruling that if interference present of current proposal that would not permit low programming hearing. exists between two vhf translators, the power vhf translators to operate on problem should be resolved between the the same channel as the tv station they two parties involved. CBS pointed out KBTM drops tv bid repeat. The deadline for filing com- that existing rules provide protection ment was Jan. 1, with more than 50 for new uhf translators against interfer- Chief Hearing Examiner James Cun- comments filed on that date. ence, and questioned the alleged distinc- ningham of the FCC last week gave his Keynoting the opposition was the tion between the two. It would be more blessing to KBTM Jonesboro, Ark., for National Community Television Assoc. equitable, CBS maintained, "to put the the withdrawal of its application for a Inc., which asked the Commission to burden on latecomers," with both vhf new tv station on ch. 8 there. The action prohibit new vhf boosters, and recom- and uhf translators. leaves George T. Hernreich as the sole mended that existing vhf boosters be Western translator and cats groups applicant for the channel. given a five year period in which to expressed disapproval over the pro- Mr. Hernreich paid KBTM $7,384.77 convert to uhf. By licensing estab- posed 1 watt ruling. All thought that as "partial reimbursement" of expenses lished boosters and requiring their 1 watt was insufficient power and asked acquired in prosecuting its application, gradual conversion, NCTA asserted the Commission to grant 3 watts power. the examiner noted in dismissing KBTM. that "further chaos in fringe area tv can Factors cited were the need for ele- Mr. Hernreich owns KFPW Ft. Smith, be prevented." vated sites, reduction of interference, Ark., and formerly owned 50% of Immediate support for the NCTA reduced cost, and the elimination of KNAC -TV Ft. Smith and still retains proposal came from Jerrold Electronics satellite stations, all of which require first refusal rights on any future sale of Corp. In its filed comments, the elec- a power increase. the ch. 5 station. KBTM is equally tronics manufacturer told the FCC that Video Utility Co., Spokane, Wash., owned by brothers Alan G. Patterson Jr. "it has ready" a high -gain uhf con- was one of several who recommended and Matthew C. Patterson. verter- antenna for "less than $25" to that translator groups form an associa-

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82 (GOVERNMENT) BROADCASTING, January 25, 1960 IN THE CONGRESSIONAL HOPPER: Here are capsule versions of legis- from 6 a.m. to 6 p.m. Commerce Committee. Jan. 14. RCA lation of interest to broadcasters: HR 9692. Rep. Ray J. Madden (D- Ind.) -Would allow owner of brand, name or trademark of a S 2812. Sen. Warren G. Magnuson (D- Wash.)- product to retain property right therein after sell- Would require owner of unused (abandoned) tv or owner to THESAURUS ing product to reseller and allow such radio tower to maintain painting and illumination revoke use of right if reseller uses brand, name or prescribed by FCC until it is dismantled. Commerce trademark in furtherance of bait merchandising, advertises or sells goods at other than "currently TURNED Committee. Jan. 14. established resale prices," or publishes misrepre- HR 9627. Rep. Thomas G. Abernethy (D- Miss.) sentations concerning such goods with intent to -Would authorize daytime am stations to operate deceive. House Commerce Committee. Jan. 18. THE TOWN tion. Video further suggested that to KOLD -TV's transmitter on Mt. Bige- UPSIDE guard against interference with other low. (The move would raise KOLD- broadcast facilities, the proposed asso- TV's antenna from 100 to 3,747 ft. DOWN! ciation "appoint a frequency coordin- above average terrain. It is increasing ator for each section who is well versed ERP from 30 kw to 75.9 kw visual. in reception problems in his area." KVOA -TV's antenna would be raised from 30 to 682 ft. above average ter- Other recommendations received by rain with an ERP increase from 5.37 the FCC concerning the interference kw to 35 kw visual.) KGUN -TV says within 100 problem: no vhf translator its signal from Mt. Bigelow is shadowed the fre- miles of any station on same within a built -up area in the city limits by quency unless warranted unusual ter- and extending to the north. Relocating Educa- rain features (Joint Council of the other station's transmitters to Mt. tional TV); restriction of vhf translators Bigelow will similarly preclude this area to remote areas (Assoc. of Maximum from receiving their signals, KGUN- Service Telecasters Inc.); and restriction TV concludes. of translator operation in areas where satisfactory service is received from two Decides for new tv FCC Hearing or more conventional stations (KOMU- Examiner Herbert Sharfman has issued TV, U. of Missouri, Columbia, Mo.). an initial decision for Fisher Broadcast- ing Co., Portland, Ore., to operate on Rule change sought ch. 2 there. Competing application of Tribune Publishing Co., Portland, was Inc., Kahn Research Labs Freeport, denied. Fisher's stockholders: Fisher's to per- L.I., N.Y., has asked the FCC Blend Station Inc., 60 %; J.A. Zehnt- mit am stations to operate with a bauer, 10 %; Thaddeus B. Bruno, 10 %; compatible -single sideband. (CSSB is Joseph E. Franz, 10 %, and estate of to am transmission ex- similar standard L.H. Hoffman, 10 %. The examiner energy is concept that the spectrum favored Fisher for its local ownership centrated on only one side of the civic participation and past broadcast carrier.) performance. Kahn says public interest, convenience and necessity would be served by New Bedford merger Applicants RCA Thesaurus' latest success amending Part 3 of the Commission's for ch. 6 in New Bedford, Mass., in- was a Canadian caper. From Rules & Regulations to allow this sys- formed the FCC that they have manager A. A. Bruner of radio tem of modulation. The Labs cite these reached a merger agreement. The ap- advantages of the CSSB system: im- plicants, E. Anthony & Sons; Eastern station CJSP in Leamington, proved high frequency response, in- States Broadcasting Corp.; New Eng- Ontario, comes this happy account : creased signal -to -noise ratio, plus reduc- land Tv Co., and Wilson Broadcasting tions in co- and adjacent channel inter- Corp., have agreed to allow the An- "18 -week campaign brought in ference, in tv receiver radiation inter- thony interests to apply for the site. $8267.00 additional dollar vol- ference and in certain types of fading The applicants for ch. 6 have encoun- ume from 22 participating `Shop distortion. Conversion of standard am tered strong opposition to their pro- at the Store with the Mike on the transmitters to CSSB is by an adapter posed location from the U.S. Coast that can be installed without any modi- Guard, which claims that its LORAN- Door' sponsors ... all concerned fications of the transmitter. The signal C station would be impaired by the very pleased with results." then can be received on all existing am New Bedford channel. (BROADCASTING, receivers. Dec. 28, 1959). U. S. or Canadian ... if your station is looking for lots of local Educational tv grant The FCC Government briefs granted commercial ch. 62 to the business, RCA Thesaurus can Tacoma School District No. 10, help. Write today for the details. KGUN -TV protests KGUN -TV Tuc- Tacoma, Wash., for an educational tv son, Ariz., has asked the FCC to re- station operated on a noncommercial consider the Commission's grant to let basis. I THESAURUS KOLD -TV and KVOA -TV there in- 155 New York 10, N. Y. crease their power -antenna heights and Two translator grants The FCC on East 24th Street Chicago,Nashvil le, Atlanta, Dal l as, H ollywood relocate their transmitters to near Jan. 13 granted cps for new tv transla-

BROADCASTING, January 23, 1960 83 tors in Cortez, Colo., and .Santa Rosa, as to adequacy have been resolved" "adequate opportunity to submit mean-

N.M. The Cortez ch. 76 outlet will and that WWL-TV carried the repeat ingful and helpful comment. . . translate programs of KFBR(TV) of the program Jan. 14. The Com- AFCCE requested a 60 day extension Farmington, N.M. (ch. 12) and the mission had asked the station to com- for comments on engineering matters. Santa Rosa translator on ch. 70, pro- ment because of "one or two com- grams of KOB -TV (ch. 4) Albuquer- plaints" the agency had received on the Flagstaff hearing The FCC last week que, N.M. cancellation. designated for comparative hearing the applications of Greentree Communica- Hawaiian show cause The FCC on Grant translator The FCC last week tions Enterprises Inc. and Jerrold Elec- Jan. 14, issued an order to show cause granted ch. 70 to the Anaconda Co., for tronics Corp. for a new tv station on why its action of May 1, 1959, assign- a new translator station to carry pro- ch. 9 in Flagstaff, Ariz. Jerrold (Milton ing call letters KPOI Honolulu to grams of KXTV(TV), ch. 10 in Sac- Shapp, president and 56.48% owner KHON Broadcasting Co. (then owner ramento, Calif. with his wife) now owns a catv system of the not be rescinded in Flagstaff which repeats the signals of station) should Deadline extension The FCC last because of confusion with KPOA also Phoenix stations. There presently is no week, on a motion by the Clear Chan- Honolulu. The Commission ordered a local Flagstaff tv station. Greentree nel Broadcasting Service, extended the hearing at a later date and made KPOA, principals include one -time radio per- time for filing comments on rulemak- who had protested, a party to the pro- sonality Stanley N. Schultz, Dr. Arthur ing to duplicate Class I clear channels ceeding. V. Dudley Jr., D.D. McCullough, Dr. with regional stations from Feb. 19 to Louis Hirsch, L.P. Graham and C. A. April 1. Antitrust hearing The House Anti- CCBS had requested a 90 -day Van Slyke, each 161/2 %. Comrs. extension, trust Subcommittee will hold a hearing which was opposed by the Robert T. Bartley and John S. Cross beginning Feb. 17 on two bills (HR Daytime Broadcasting Assn. dissented to the extent they wanted an 2156 & HR 2157) to strengthen crimi- issue included which would permit FCC More time, please Two trade or- nal laws on bribery, graft and conflict ganizations, to deny a grant to one or both appli- the Assn. of Maximum cants. of interest in government, Herbert Service Telecasters and the Assn. of Maletz, chief counsel, said last week. Federal Communications Consulting Drops construction Video The bills cover officials and employes Independ- Engineers, have asked the FCC to ex- ent Theaters inc., construction of the Executive Branch, all other gov- permit tend its Feb. 19 deadline for comments holders of KVIT (TV) ernment officials and employes and Santa Fe, N.M.. on a proposal to "drop -in" additional announced last week that members of Congress. they are vhf channels in principal markets dropping plans to build the ch. 2 sta- New points of debate The FCC through reduction in mileage separation. An attorney for Video said that has added three new issues to the tions (BROADCASTING, Jan. I1). AMST its board of directors had decided that contested Greensboro -High Point -Win- asked for an extension of 120 days, to construction was becoming "too costly June 20, so interested parties will ston- Salem, N.C. ch. 8 case: (1) have for the rate of return expected." duopoly and concentration of control, applicable to Jefferson Standard Broad- casting Co.; (2) availability of main Where should be studio by Southern Broadcasters Inc.; the line drawn? (3) applicability of Sec. 307(b)'s Just how far does a station have to of the legislature could appear equitable distribution to communities and go in maintaining a standard of fairness speak on behalf of "the side he [Ettien] clause. The down Commission turned in the allocation of time to differing was paid to represent. Now two petitions for reconsideration of the that the viewpoints in controversial issues? E.B. session is dead history, he wishes hearing order with respect to Jefferson to Craney, president of KXLF -TV Butte, put on the air others . It Standard and Southern Broadcasters is not Mont., has offered to J. Chan Ettien. difficult to understand why Mr. Inc. Jefferson Standard owns tv stations Ettien described as a lobbyist, "any amount is distressed, since he spent WBTV (TV) Charlotte, N.C.; WBTW the entire of time desired ... to be used in one session lobbying against these pro- (TV) Florence, S.C., and 161/2% of evening of his choice" in an effort to posals," Mr. Craney said. WFMY -TV Greensboro. Principal comply with FCC rules on the subject. KXLF -TV's Southern stockholder is licensee of ch. head said he is offering At the same time, he suggested that Mr. Ettien time to "bring this long 26 WTOB -TV Winston -Salem. Jefferson publicity men and lobbyists be offered Standard has agreed to dispose of the line of correspondence to a close." How- time to answer the opposing views ex- ever, he suggested Greensboro interest if it wins the ch. 8 the Commission pub- pressed by commentators. licize contest. In addition to Jefferson Stand- its rules to all licensees, networks Mr. Ettien complained to the Com- and commentators "who are sometimes ard and Southern Broadcasters other mission over KXLF -TV's treatment of prone to take sides on public issues applicants are High Point Television Co. four measures in the state legislature without affording answers of any kind. and Tricities Broadcasting Co. Comr. dealing with community antenna sys- May we suggest they be told it will be Robert E. Lee dissented in two of the tems and vhf boosters. Mr. Craney said necessary to give time to the Washing- decisions; Comr. John S. Cross in one that all four bills were passed by huge ton public relations people and lobby- decision. majorities and that KXLF -TV made ists who may differ with time available to members of the state views ex- 'Explosion' canceled WWL -TV New pressed." Orleans, in reply to an FCC inquiry, assembly to discuss these and other In a parting remark, stated that it canceled the first showing issues of their choice. "We did not Mr. Craney pointed of CBS -TV's report on the rapid growth offer time to attorneys or lobbyists. We out that he would not seek time of the world's population because the did not in any way instruct or guide to reply to remarks against free tv and station did not feel that all sides to the talks that were made," he told the KXLF -TV and its sister stations that "points in conflict" were presented Commission. have been carried over Montana stations equally. The station, owned by Loyola The station told Mr. Ettien he could owned by the same stockholders inter- U., (a Jesuit institution) said that have W time during which any member ested in catv systems. after further study "the former doubts

84 (GOVERNMENT) BROADCASTING, January 25, 1960 INTERNATIONAL YOU'RE ONLY BEFORE FEB. 1 Grants due on second HALF -COVERED Canadian vhf outlets IN NEBRASKA The Canadian Board of Broadcast Governors will make their recommendations for the first competitive television stations in Winnipeg, Man., and Van- couver, B.C. before the end of January. Dr. Andrew Stewart, BBG chairman, stated at the opening of the Winnipeg IF YOU DON'T USE KOLN -TV! public hearing on Jan. 13 that decisions will be made between Jan. 23 and Feb. 1. (Such recommendations are tantamount to a grant with the Dept. of ;gym0.0:1313 Transport subsequently issuing the grant womidsumn after approving the technical aspects.) iirlcmgedrt The hearing at Winnipeg was the cincrICIECIa largest ever held in Canada. It was the first in a series of hearings for corn - This is Lincoln- Land - KOLN -TV's NCS©®® petitive urban tv stations. Attendance No. 3. Figures show percentages of TV homes ranched weekly, day or night. O resembled a small convention of the ®® Canadian broadcasting and film industries, sprinkled with leaders in the fields To do a TV job in Nebraska, you've got of finance, publishing and merchandis- NO OMAHA STATION COVERS LINCOLN! to consider two major markets -the ing. The hearing was set for a small ,.. OMAHA STATION "A" extreme East and Lincoln -Land. committee room in the Manitoba pro- DU vincial legislature, but had to be moved 50 The Eastern market "pie" is sliced three ways, with three stations battling to the ballroom of the Fort Garry Hotel, 40 for your dollar and the viewers' to accommodate the more than 400 peo- 30 OMAMA STATION "/" Q attention. ple from all parts of Canada and New 20 In well -heeled Lincoln-Land (contains York. 10 ROLI.1v more than HALF the state's buying While applications for radio and tele- OMAMA STATI ON á" ARB 1955 1956 1957 1958 power), there's no such problem. Just vision stations in other parts of Canada No ARB 'ON TM one station KOLN-TV really covers AIR SEPT. f1 - - were also heard at the session, interest the area. was primarily on the three applications lte ejdyet. Rediartd will for a ch. 7 station at Winnipeg. All Avery- Knodel give you all the 00 facts on KOLN-TV- the Official Basic three applicants told the BBG they ex- .a,.wreWN aAmur. 00 CBS Outlet for South Central Nebraska pected to lose money the first two years w..ry=rra:; and Northern Kansas. of operation, but hoped for a profit in the third year. They all expected to spend about $1 million before opening. They said a large portion of the programming would be live. using local talent. KOLN-TV Jack Blick, CJOB Winnipeg, and his CHANNEL 10 316,000 WATTS 1000 -R. TOWER group applying as Perimeter Television COVERS LINCOLN-LAND - NEBRASKA'S OTHER 110 MAIMS! Avery Reodel, Inc., Eselu.i. Naf,onol Rprernfoli., Broadcasters Ltd., planned to launch a public financing project if awarded the license. The group said it would cost about $885,200 to start operations. BROADCASTING ,Red River Television Assn. antic- THE au SINESSWLtnl1' OF 1ElEV1S1ON Ana w 1735 DeSales St., N. W. Washington 6, D. C. ipated spending $1,976,000 before getting underway. This group is financed N E W S U B S C R I P T I O N O R D E R by Clifford Sifton, CKRC Winnipeg. Please start my subscription immediately for - Man., and CKCK -TV Regina, Sask.. 52 weekly issues of BROADCASTING S 7.00 his brother Victor Sifton, Winnipeg 52 weekly issues and Yearbook Number 11.00 Free Press, and leading businessmen and Payment attached Please Bill financiers of Winnipeg. Lloyd Moffat, CKY Winnipeg, and nanne title /position financial associates applying as R. S. Misener and Assoc., estimated expendi- company name tures of $1,304,900 before being able to begin operations. address All three applicants were questioned in detail as to programming and fi- city tone state Sand to home address - - 85 in detail as to programming and fi- applicants, Pacific Television Co. Ltd., and permits only the use of Spanish on nancing and the effect of their opera- Vantel Broadcasting Co. Ltd., and Coast radio -tv programs, except by special tions on the advertising revenue of Win- Television Co. Ltd. have no connection government authorization. nipeg's radio stations. with existing broadcasting stations but Network and tv film program sources Vancouver session Five applicants included some of the Canadian Pacific in the U.S. were uncertain of the im- appeared before the BBG at Vancouver, Coast's top business executives, former plications of the new code. They pointed B.C., on Monday (Jan. 18) for the sec- CBC Chairman Leonard Brockington, out that many tv film programs original- ond tv station there on ch. 8. Wm. and Sir Denys Lowson, former Lord ly carried in the U.S. are sold and tele- Speers, CKWX Vancouver, with Frank Mayor of London, England. cast on Mexican stations, but they were Griffith, CKNW New Westminster, and strong in their opinion that the intent a group of associates including both Mexico clamps down of the code was not to prohibit such Vancouver daily newspapers, applied as programming. They added that dubbing Metropolitan Television Ltd. George on foreign pickups of U.S. films into Spanish is a substan- Chandler, CJOR Vancouver, and a A new federal radio and television tial source of income to Mexican actors. group of local businessmen applied as code, which went into effect in Mexico Some stations in Mexico telecast a British Columbia Television Broadcast- last Wednesday (Jan. 20), bans rebroad- number of English -language programs, ing Corp. Ltd. The remaining three casts of programs originating abroad industry sources in the U.S. said, and the code may be applicable in this instance. Networks and film companies active in the international area hoped to obtain clarification of the new code as soon as possible. The code also provides for govern- A NEW YEAR ... A NEW DECADE ment supervision of quiz programs, which was said to be attributable to the payola developments in the United To these television stations and their representatives we wish to convey States. our appreciation for a most happy relationship. Quality stations, quality merchandise and quality commercial make an unbeatable Canadian liquor ads combination. seen by late summer Beer, liquor and wine advertising on Canadian radio and television stations WAST Albany, N.Y. WFRV Green Bay, Wisc. KTNT Seattle, Wash. appears to be a certainty by late sum- KOB Albuquerque, N.M. WSIL Harrisburg, III. KTBS Shreveport, La. mer. A KCMT Alexandria, Minn. WHCT Hartford, Conn. WSJV South Bend, Ind. proposed code for such ad- WFBG Altoona, Penna. KHVH Honolulu, Hawaii KELO Sioux Falls, S.D. vertising has been drawn up by the WLWA Atlanta, Ga. WISH Indianapolis, Ind. KTTS Springfield, Mo. liquor commissioners of Canada's ten WLOS Asheville, N.C. WJXT Jacksonville, Fla. WV/LP Springfield, Mass. provinces. It requires unanimous en- WJBF Augusta, Ga. KODE Joplin, Mo. KXLY Spokane, Wash. dorsement KERO Bakersfield, Calif. KLFY Lafayette, La. WSTV Steubenville, Ohio by all ten before being ap- WNEM Bay City, Mich. WJIM Lansing, Mich. WTOL Toledo, Ohio proved by the provincial governments. KVOS Bellingham, Wash. KABC Los Angeles, Calif. WIBW Topeka, Kan. A meeting of the Canadian Assn. of WNBF Binghamton, N.Y. KDUB Lubbock, Texas WKTV Utica, N.Y. Provincial Liquor Commissioners WITN Washington, will WCWB Bristol, Va. WISC Madison, Wisc. N.C. be held WGR Buffalo, N.Y. WPST Miami, Fla. WCNY Watertown, N.Y. at Jasper, Alberta, in July. WCAX Burlington, Vt. WCCO Minneapolis, Minn. KSYD Wichita Falls, Tex. According to sources at Toronto, ratifi- KCRG Cedar Rapids, Iowa WALA Mobile, Ala. KARD Wichita, Kan. cation of the code will be officially an- WBOI Clarksburg, W.Va. WAVY Norfolk, Va. WECT Wilmington, N.C. nounced then. KYW Cleveland, Ohio KETV Omaha, Nebr. WCIA Champaign, Ill. KTVO Ottumwa, Iowa Nine of the provinces have now ap- WCHS Charleston, W.Va. WMBD Peoria, III. proved the code. Only Saskatchewan WSOC Charlotte, N.C. WIIC Pittsburgh, Penna. Adam Young has not yet announced its acceptance. WBTV Charlotte, N.C. KPAC Port Arthur, Texas Avery -Knodel Details of the proposed code have WTVC Chattanooga, Tenn. WGAN Portland, Maine Blair not yet CKLW Detroit, Mich. KOIN Portland, Oregon Branham been revealed. It is understood WICU Erie, Penna. WGEM Quincy, Ill. CBS Spot Sales however, that advertising of. -brand KXJB Fargo, N.D. WRAL Raleigh, N.C. H -R names will be permitted but no actual WBTW Florence, S.C. KVIP Redding, Calif. Headley -Reed drinking scenes can be shown on tele- WKJG Fort Wayne, Ind. KUTV Salt Lake City, Utah Peters, Griffin, vision. KFJZ Fort Worth, Texas KTVU San Francisco -Oakland Woodward KFRE Fresno, Calif. WTOC Savannah, Ga. Edward Petry KCKT Great Bend, Kan. WDAU Scranton,.Penna. TvAR Independent network The first national Canadian radio network of independent stations since We also want to thank the many stations who programmed the Soviet these have been permitted to form net- cartoon, "The Christmas Journey," a significant cultural exchange works by the Board of Broadcast Gov- leading toward a better understanding between man. ernors last year, will be aired on Feb- ruary 13. A 90- minute show originating We invite your inquiry on the furtherance of foreign cultural ex- at CFRB Toronto, Ont. will be carried change of films for television. by 65 stations. Sponsors are Miles Lab- Martin oratories Ltd., Toronto (for Alka -Seltzer Gilbert, Incorporated and One -A -Day vitamins)' through Encino, California Robert Otto & Co. (Canada) Ltd., Toronto. The 90- minute show will feature a forecast of the 1960s and will have only eight commercials.

86 (INTERNATIONAL) BROADCASTING, January 25, 1960 EQUIPMENT & ENGINEERING PAUL BUNYAN LORE `INTER- SYNCH' omitted in the new unit. - "This is not just a vertical interval New Ampex vtr device synchronizer," Mr. Davis emphasized. FROM DAYS OF YORE " 'Inter -Sync' locks the playback of a prevents `roll -over' tape machine horizontally, line for line, Paul ran the sawmill back- Ampex Corp. has introduced a new to other tv sources, as well as vertically, wards on Saturdays. He field for field. This means electronic device, the "Inter- Sync" unit into its tv made crayons from the tape recorders. The new unit permits editing of tv tape, in addition to open- the combining of the output of two or ing up limitless special effects in pro- smoke and boards from the more recorders, field by field and line duction of programs and commercials." sawdust. by line with complete synchronization. Eliminates Roll -over A local station "Inter -Sync" will also synchronize the equipped with the "Inter- Sync" de- playback from one or more vtr's with vice, can switch from a network feed the output of tv camera chains, film to a local taped commercial, and vice chains, network feeds or any other versa, without fear of the picture roll- signal source. over that results from the change from First engineering models of the one sync source to another which can- "Inter- Sync" were used in production not be expected to be synchronized at of the Pat Boone Show of Oct. 1, 1959, the moment of the cut, Ampex explains. on ABC -TV. Lap dissolves from live The "Inter- Sync" synchronizes the out- to tape and tape to live were accom- put of the recorder precisely with the plished. Two pre -production units have network feed (or any other tv signal been ordered by ABC-TV for delivery source), permitting the cut to be made with to the network in New York this month no chance of roll -over. (part of an order which also includes The unit also permits mixing and five production units). Electronic Video- lap dissolving between network feed tape Editing Service, New York, will and local tape. With two "Inter- Sync" get similar units in March and four of equipped vtr's, a station can insert taped the pilot models are scheduled to be commercials into taped programs with- shipped to CBS -TV, New York, in May. out splicing (and without picture roll). These pilot models are priced at The station, network or production $6,500 each. Tom Davis, manager of company now can practically eliminate Today Smoke is still rising Ampex' video products division, said a cutting and splicing tape, Mr. Davis few more will be available in May and noted, as "Inter- Sync" gives the "user about the Northland, creat- June. Full production units will begin of the tv camera for tv production work ed now by thousands of real all the freedom of material integration coming off production lines in August, tobacco users. in time for fall program changeovers, formerly associated only with film equipment. Furthermore, he will he said. Price of the production units have Your Sales Figures For has not yet been established. Presuma- this freedom and flexibility at a small Ci- bly it will be under that of the pre -pro- fraction of the cost of film and his gars, Cigarettes, Tobacco duction models. The "Inter- Sync" unit teleproductions are ready for instant Products replaces the standard drum servo unit playback." He pointed out that a sim- in the Ampex recorder, so it is anciti- ple wipe in a tv film costs a minimum Could Rise Too! pated that a new recorder equipped with of $50. the "Inter -Sync" unit will be priced at "What 'Inter -Sync' means," he said, Reach 332,700 people, 85,- less than the price of the recorder plus "is that the polish of film production $6,500, with some credit being given will be combined with the speed, facili- 740 receivers, 25 expanding for the standard device which would be ty and economy of live television." Michigan counties and Can- ada.

Venard, Rintoul & McConnell, Inc.

PAUL BUNYAN TELEVISION

WPBN -TV WTOM -TV ch. 7 Traverse City ch. 4 Cheboygan P.S. Radio too? 5 Stations!

NEW AMPEX DEVELOPMENT 298,400 listeners! Roll -over eliminator for fast switching

BROADCASTING, January 25, 1960 87 First radio 91/2 minutes by the Bell Telephone Labs. Technical topics relay installations at Holmdel, N.J. They were via space mirror received by Massachusetts Institute of Guaranteed tape Triton Tape, de- Technology's Lincoln Labs. at Round scribed by its manufacturer as "a quiet. The world's first via a radio relay Hill, Mass., and also by General Elec- long-lasting, non -abrasive tape which space radio mirror has taken place and tric at Schenectady, N.Y. provides high, smooth output through- the results were pronounced "good." Bell Labs used a 10 kw transmitter out the entire audio spectrum," is now The event took place Jan. 16 when and a 60 -ft. dish antenna to beam the available. It comes with a guarantee the National Aeronautics & Space Ad- 960 me signals. These signals traveled that if the purchaser should find the tape ministration shot off the second in its a distance of over 500 miles from Holm- deficient in performance or character- "Project Echo" tests aimed at perfecting del to the satellite and down to Round istics "for any reason whatsoever," he the placement of a 10 -story high alu- Hill. will receive a replacement reel of any minized balloon into orbit this spring. American -made brand of tape of the The metalicized balloon is expected to New GE division some sort. The tape is said to be priced act as a passive reflector for radio sig- L. Berkley Davis, general manager slightly higher than presently- available nals. of General Electric's electronic com- brands and to be splice -free, wound on Boosted to a height of 250 miles by ponents division, announced last week non -warp, non- squeal reels with a du a three- stage, solid -fuel rocket, launched the establishment of an advanced prod- Pont Mylar leader at both ends. For from the NASA station at Wallops Is- uct planning operation, for the study further information write: Brand Prod- land off the coast of Virginia, the col- and development of new products for ucts Inc., 39 West 55th St., New York lapsed balloon inflated properly and electronic equipment. 19. sailed eastward for 450 miles. Inflation Mr. Davis said the new division, to Boost for fm Gates Radio Co. (divi- to 100 -ft. diameter occurred when the . be located in Schenectady, N.Y., "will sion of Harris -Intertype Corp.), Quincy. plastic sphere was ejected from the cone consider 'electronic components' in its Ill., has announced availability of a new and an iodine compound vaporized upon broadest sense," and will utilize the IO kw fm transmitter, which completes exposure to space. work of other G.E. facilities throughout its fm line ranging from 10 w to 10 kw. The continuous wave radio signals the country, as well as its space and The transmitter (model FM-10A) fea- were beamed at the space reflector for military departments. tures "varialine" tuning, described as a new method of tuning a single ended vhf amplifier. A portion of a parallel plate transmission line is made variable DETROIT? PITTSBURGH? to capacity for tuning the line to operating frequency. Also included is an NEWARK? exciter that may be adapted to single or dual channel multiplexing on a plug- in basis. Further amplification Interstate Electronics Corp., Anaheim, Calif., has introduced a small, portable, transistorized, non-inverting feedback amplifier having self- contained batteries. The Model 1660 low -level video amplifier can be used to boost weak tv signals and signal generator output signals as - well as to bridge to remote monitors. By use of a T connector at the input, the amplifier becomes a high -input bridging amplifier for sampling and amplifying signals from a coaxial input. NO, THIS IS "KNOE- LAND" Price: $129. (embracing industrial, progressive North Louisiana, South Arkansas, West Mississippi) New RCA department JUST LOOK AT THIS MARKET DATA RCA has announced the formation Population 1,520,100 Drug Sales $ 40,355,000 of a new department for the develop- Households 423,600 Automotive Sales $ 299,539,000 ment of advanced types of recording Consumer Spendable Income General Merchandise $ 148,789,000 devices for the broadcast industry. The $1,761,169,000 Total Retail Sales $1,286,255,000 Food Sales $ 300,486,000 new Recorded Products, High Power and Nucleonics Dept. will be headed by KNOE -TV AVERAGES 78.5% SHARE OF AUDIENCE M.A. Trainer. According to April 1959 ARB we average 78.5% share of audience from Sign On to In a related development, T.A. Smith, Sign Off 7 days a week. During 361 weekly quarter hours it runs 80% to 100%, and fr executive vice president, Industrial Elec- 278 weekly quarter hours 92% to 100%. tronics Products of RCA, announced CBS ABC the shipment of forty advanced tv tape recorders to broadcast stations, govern- A James A. Noe Station KNOE-TV ment agencies and overseas users. Mr. Channel 8 Represented by Smith said that 100 more machines are Monroe, Louisiana H -R Television, Inc. on order. The advanced RCA recorder Photo: The Crossett Company- producers of lumber, paper, chemicals and charcoal was shown publicly for the first time -Crossett, Arkansas. at the NAB convention in Chicago last spring.

88 (EQUIPMENT 8 ENGINEERING) BROADCASTING, January 25, 1960 PROGRAMMING Advertisement HOLLYWOOD LABOR TROUBLES Pulse Beat Vertical and horizontal. Advertising Writers strike, actors on the brink; Federation of America's District Con- vention in New Orleans applauded Syd little progress made in settling issues Roslow's presentation documenting fact that not only does a radio /tv rat- First week of the strike of Writers writers and the actors, who may also ing refine the total "vertical" count for Guild of America against the Alliance go on strike Jan. 31, apparently was as viewers or listeners -as opposed to of Tv Film Products, the tv film divi- fruitless as it was unprecedented. print media "printing press" claims- sions of the major motion picture com- They also met with the Screen Actors but broadcast media also render im- panies and the majors in toto went its Guild and the Screen Directors Guild, pressive "horizontal" additive data for course with no sign of give on either whose contract runs through April. The audiences. side. Meanwhile, WGA conversations no evidence of abat- meetings produced "These characteristics may be demo- with the tv networks continued in an the various guilds ing the insistence of graphic, like age, sex, income status attempt to work out terms for renewal be given a share in that their members and so on. They may be product char- of their agreement for tv films made by -'48 the proceeds of the sale of post acteristics or ownership or usage of the networks. The current contract ends theatrical pictures to television. Nor was Jan. 31. products." Cited, too, were audience there any indication that the producers reaction to station -image question, "If will Whether the networks go along are ready to drop their resistance to it became necessary to take all stations a share in the on Guild demands for such demands. off air except one, which would you of proceeds from foreign broadcasts The SAG board, at its regular meet- want to stay on ?" and response con- tv films made in this country is a ing tonight (Jan. 25) will discuss pro- cerning believability. question that is worrying the other tv cedures of obtaining a strike vote from film producers. Nothing is settled. No the membership. This can be done by 100% whole sample. Pulse is the sole one in a position to speak authorita- a mail referendum or by calling a spe- service that delivers the entire sample tively would do so last week. This is cial membership meeting in Hollywood. contracted for. For example: 20,000 considered a major issue. if not the This would probably be scheduled for different families monthly for each key point, in the ATFP hassle with the final day of the SAG contracts, daytime network strip; 5,000 different WGA. If the networks agree to give Jan. 31, or shortly thereafter. families per nighttime program. extra compensation to the writers for foreign runs of tv films they make, Regal Case An indication that Confirming Pulse media evaluation. then the independent tv film makers SAG will not lightly yield in its demand Some 400 agency and advertiser exec- feel they will have a harder time nego- for a share in tv receipts from the sale utives of well -known trade -journal tiating new contracts minus such a of theatrical movies came last week panel evaluated newspaper usage. 79% provision. Similarly. the tv film com- when National Telefilm Assoc. pur- said "No" for sustained national cam- panies now struck by WGA hope that chased the negatives of 30 post -'48 paigns. These executives know what the networks will resist Guild pressure theatrical films from Regal Pictures. pays and what does not. for more rerun payments than are now The purchase included all exhibition included. The present agreement does rights, whether in theatres or on tv. Pulse, Ltd. in sixth year. In its ex- not call for payments to writers beyond SAG, in a statement which called the pansion of consumer research activi- the sixth run on any tv film. sale "of great significance" in its nego- ties in Great Britain, Manager John reports an enviable growth Whatever happens in the future, how- tiations with the major motion picture Martyn record. Television, ever, the two meetings of negotiators producers, revealed that Regal has a ATV, Associated from ATFP and WGA since the begin- contract with SAG calling for payment has commissioned a study of London's ning of the strike got precisely nowhere. to each actor in the cast of these pic- week-end viewers. In this detailed pro- call -backs Unless something happens to change tures of 15% of his earnings in them file twelve are being made the bargaining climate, negligible results if they are sold to tv. SAG said that for the most complete study of record! may be expected from further meetings. Regal figures show actors' earnings of $634,803 in the 30 pictures. The actors Thank you, JWT and McCann- Ersck- Despite the bleak outlook, both the son. Substantiating data well -known to Guild and the Association express a will get $95,220 from the sale to NTA. An NTA spokesman said only that Pulse subscribers, these two agencies willingness to continue sitting down to- confirm high radio listenersh.ip by gether in hopes finding some NTA had acquired the rights to the of ground housewives. Exclusive of Pulse other - on which a settlement of their present Regal films "free and clear of any in- cumbrances." Any SAG claims should members-of- family and out -of -home differences may be based. are Stephen. be presented to Regal, not NTA, he listening, findings even- No Solution A meeting of the presidents of the major motion picture com- said. panies with the negotiating committee SAG also reported that Regal is only one of some 400 producers of theatrical ,.ht,at 730 Fifth Ave. of WGA in Hollywood did nothing to takes the New York 19 motion pictures who ,+.e al indicate any solution to the conflict be- have signed similar INTERVIEWS (the so- in then tween producers and union nor any way agreements called Monogram home of halting the WGA strike against them. clause) with the actors union. Payments ULSE, Inc. "The atmosphere was friendly," WGA in excess of $1 million have been made to SAG members for the right to use reported. "Progress, however, was nil." INTERVIEWS The Hollywood migration of the these pictures on tv. Outstanding ex- FAMILIES heads of the major motion picture pro- ample: Matty Fox's $650,000 payments IN to SAG for tv use of the RKO films. THEIR ducing companies, who carne from New HOMES York expressly to meet with the striking "If we agreed to let the majors put

,BROADCASTING, January '25, 19=0 89 their theatrical pictures on tv without Program notes additional payments to our members, we morally keep money Fourth WSAZ -TV Hunting- how could the Here are the next 10 days of network straight we have collected -and are collecting color shows (all times are EST). ton- Charleston, W.Va., for the fourth producers for the consecutive year has televised, live, the -from these other NBC -TV same privilege?" a SAG spokesman opening session of the West Virginia Jan. 25 -29, Feb. 1 -3 (6:30 -7 a.m.) asked. His answer was that they Continental Classroom. legislature. The program was telecast couldn't collect from one group and Jan. 25 -29, Feb. 1 -3 (11 -11:30 a.m.) from 1:15 -3 p.m. Jan. 13 with a special not from the other, so they are de- Price Is Right, participating sponsorship. 15- minute news show preceding. Jan. 25 -29, Feb. 1 -3 (12:30 -1 p.m.) termined to collect from both. It Could Be You, participating sponsorship. Jan. 25, Feb. 1 (10 -11 p.m.) Steve Allen Plymouth Show, Plymouth through West and South WPIX (TV) New N.W. Ayer. York reports negotiations have been NTA buys post -48 Jan. 26, Feb. 2 (9 -9:30 pm) Arthur completed for the West German Murray Party, P Lorillard through Lennen Lippert films for tv & Newell and Sterling Drug through Nor- and Mexican telecasts of Cold War- man, Craig & Kummel. Berlin Crisis. the second in a series of National Telefilm Assoc. has bought Jan. 26, Feb. 2 (9:30 -10:30 p.m.) Ford Startime, Ford through J. Walter Thomp- three documentaries produced by the 30 Robert L. Lippert post -48 feature son. station. Freemantle Inc., N.Y., han- films for release both to television and Jan. 27 (8:30 -9 p.m.) Price Is Right, Lever through Ogilvy, Benson & Mather dled both sales. theaters, Oliver A. Unger, NTA presi- and Speidel through Norman, Craig & week. He declined Kummel. dent, announced last Radio duet Bing Crosby and Rose- to specify the price of the package, but Jan. 27, Feb. 3 (9 -10 p.m.) Perry Como's Kraft Music Hall, Kraft through J. Walter mary Clooney starts Feb. 29 on CBS it is estimated at $1.8 million. Thompson. Radio weekday mornings, 10:45 -11 The pictures are Regalscope (wide - Jan. 28 (9:30 -10 p.m) Ford Show, Ford through J. Walter Thompson. a.m. EST. The announcement by which 28 were screen) productions, of Jan. 29 (8:30 -9:30 p.m.) Bell Telephone Howard G. Barnes, CBS Radio vice produced in 1957 and 1958 and two in Hour, AT &T through N.W. Ayer. Jan. a.m.) Howdy Doody president in charge of network pro- 1956. Mr. Unger said the films prob- 30 (10 -10:30 Show, Continental Baking through Ted grams, said the new show would origi- ably will be released to tv later this year, Bates. nate in Hollywood. Buddy Cole will since many still are in theatrical dis- Jan. 30 (10:30 -11 a.m.) Ruff and Reddy Show, Borden through Benton & Bowles. provide musical background and Ken tribution. Jan. 30 (4:30 -5 p.m.) Racing From Carpenter will participate in the show. Included in the package are China Hialeah, Phillies Cigars through Werman & Schorr. Bill Morrow is producer -writer, Mur - Gate, with Nat King Cole, Gene Barry Bonanza, Jan. 30 (7:30 -8 p.m.) RCA do Mackenzie, director. Crosby & and Angie Dickinson; Kronos, with Jeff through Kenyon & Eckhardt. Jan. 30 -10:30 p.m.) World Wide Clooney, on tape, replaces Funny Side Morrow, Barbara Lawrence and John (9:30 60, sponsor TBA. Up, panel show. It is being sold in 10- Emery; Storm Rider, with Scott Brady, Jan. 31 (3:15 -4:30 p.m.) NBC Opera Company, Florists' Telegraph Delivery Assn. minute segments. Mala Powers and Bill Williams; God Is through Keyes, Madden & Jones. My Partner, with Walter Brennan, John Jan. 31 (9 -10 p.m.) Dinah Shore Chevy Hoyt and Marion Ross; Deerslayer, with Show, Chevrolet through Campbell -Ewald. Tv surgery Screen Gems Inc. re- Feb. 3 (7:30 -9 p.m.) Hallmark Hall of ports that it has placed into distribu- Lex Barker, Forrest Tucker and Rita Fame, Hallmark through Foote, Cone & Moreno; and Showdown At Boot Hill, Belding. tion 12 hour -long taped programs, with John Carradine, Charles Bronson Medicine-1960, in which actual surgi- and Robert Horton. cal operations are demonstrated. The documentary series is produced The Screen Actors Guild issued a 50,000 by the present holders thereof. for Screen Gems by Lawrence Williams in statement in connection with the pur- I. du Pont & Co. is the prin- Francis association with the San chase of the features, pointing out that cipal underwriter. Francisco Medical Society, using the tape facili- a contract made with the guild by Regal Describing itself in the statement as ties of KRON -TV San Francisco. Films Inc., a Lippert subsidiary, stipu- "one of the largest, if not indeed the Several programs of Medicine lates that each actor will be paid 15% largest, producers of television com- -1960 have been carried over KRON -TV. of his earnings in the picture when it is mercials in the United States," the com- Ac- cording to SG officials, public sold to tv. A SAG official said actors pany listed among the products response for to the shows was "enthusiastic." earned a total of about $634,802 and which it has filmed commercials: Aero- therefore will obtain approximately wax, Ajax cleanser, Ballantine beer, $95,220 out of the transaction. He added Ban, du Pont, Marlboro cigarettes, Play- Swearing in studios Evansville's that in the Guild's current negotiations tex and Regimen tablets. Some 50 other (Ill.) radio and tv stations presented a with producers, the chief stumbling well-known products were also listed. simulcast Jan. 1 of the swearing in of block is "the producers' refusal to agree In 1959 MPO's sales totaled $6,047,- Mayor Frank F. McDonald and his to any payment hereafter for the actors' 570 or 87 cents per share. The com- administration that was written, di- tv rights in theatrical films." pany is also engaged in production of rected, produced and originated in the sponsored films for industry. It now studios of WFIE -TV. It marked the has outstanding 50,000 Class A shares first time in the city's history that the MPO Tv Films list and 260,000 Class B convertible. swearing -in ceremony had been moved Judd L. Pollock is president of MPO from City Hall. public stock offering Videotronics. He and the other com- MPO Television Films Inc. became pany officers own a large part of the In own back yard Rootes Motors a wholly -owned subsidiary of MPO outstanding Class A stock. According Inc. (distributors of foreign cars), Videotronics, New York, according to to the prospectus, the company has no through Erwin Wasey, Ruthrauff & a registration statement filed with the immediate specific need for the net Ryan, N.Y., has purchased The Secret Securities & Exchange Commission proceeds of its sale of additional Class Life of Adolf Hitler, a one -hour filmed Jan. 18. The statement registers 150,- A stock, but intends to add the same to documentary produced and syndi- 000 shares of Class A stock, of which working capital to be used for normal cated by WPIX (TV) New York, for 100,000 shares are to be offered for corporate purposes, including payment telecast on WPIX Feb. 25. The pro- public sale by the issuing company and of an outstanding bank loan of $59,160. gram will have been seen in 12 other

90 (PROGRAMMING) BROADCASTING, January 25, 1960 before the New York showing. for outstanding use of still photographs in a mov- markets ing re- creation of the life of Lincoln (CBS). Cold War - Berlin Crisis, another Outstanding new series -Ford Startime (NBC). MUSIC WPIX-produced documentary (BROAD- Outstanding documentary program -"Biography of a Missile" on CBS Reports. all day long to suit every CASTING, May 18, 1959), has been sold Outstanding public service program -"The Popu- in over 70 U.S. markets plus others in lation Explosion" on CBS Reports. S mood of the day. Free- Oustanding spot news coverage -CBS -TV and Europe, Latin America and Australia, NBC -TV for coverage of the Khrushchev and Eisen- dom from weird sounds has yet to find a sponsor for New York hower tours. . . . freedom from gim- broadcast. Outstanding serious musical program- "Christ- o mas Startime" on Ford Startime (NBC). micks just wonderful musical program-Tonight with ... word on the Outstanding light Stardust To spread the Belafonte (CBS). U entertainment. forthcoming White House Conference Outstanding variety program -The Frank Sinatra tv Show (Oct. 19) (ABC). on Children and Youth, 10 film and Outstanding comedy program -Art Carney Show personalities have made tv film spots -"Very Important People." N and transcribed radio announcements Exceptional merit citation -Art Carney for versatile performances in a wide range of dramatic NEWS which have been released to all sta- and comedy programs. tions. Jane Wyatt, Robert Young and Outstanding daytime series -Woman! (CBS). D More newscasts per day Exceptional merit citations -"You Can't Raise Walter Brennan have prepared spots Children by the Book" and "The Marriage That than any other local sta- for both media; Dinah Shore, Pat Failed" on Woman! (CBS). tion. Local news gather- O'Brien, June Allyson, Dick Powell, Local award winners: ing as well as reporting. Janet Blair, Tennessee Ernie Ford and Outstanding local children's series -Zoorama, o Gale Storm cut one -minute radio spots. KFMB -TV San Diego, Calif. National and international Outstanding local cultural series -Young Audi- Arrangements were made by J. Walter ences, WCBS -TV New York. coverage all through the programming in local education F Thompson, volunteer agency for the Outstanding - day from NBC's excellent March KPIX (TV) San Francisco for Expression and A conference which takes place Life in the Balance. staff. 27 -April 2. Outstanding local educational series -First Meet- ing, KNXT (TV) Los Angeles. Outstanding local public service program -J.D. '59, WRCA -TV New York. T SYLVANIA AWARDS Outstanding local news and special events - Four -hour coverage of Khrushchev's visit to Los PERSONALITIES `Moon and Sixpence' Angeles, KTLA -TV Los Angeles. Outstanding local drama series-The Play of H that are well -known and the Week, WNTA -TV Newark, N.J. wins four statuettes Winners in special categories: welcome in every home E The Moon and Sixpence, a 90- minute Special award -To Westinghouse Broadcasting . . . selected to suit the Co. for The American Civil War series. backed tv drama presented on NBC -TV, dom- Outstanding non -commercial educational network program ... and inated the 1959 Sylvania Television series-Astronomy for You, National Educational by vigorous promotion. Awards ceremonies last week, garnering Television and Radio Center, New York. Outstanding non -commercial educational program four statuettes in the dramatic division. -"What's in the Dark" on The Friendly Giant, S More than 400 persons attended the WHA -TV, U. of Wisconsin, Madison, Wis. ninth annual award ceremonies at the I NETWORK Hotel Plaza in New York last Thursday CBS Films prepares (Jan. 21). The committee of judges and Monitor for the week -end, critics bestowed awards in 21 network, four for next season X plus NBC's on the spot seven local and three special categories. CBS Films has three series set and coverage of events when Don G. Mitchell, president of Gen- one more to go in its projected plans T they happen -where they eral Telephone & Electronics Corp. and pilots to of four be ready for network happen. board chairman of its subsidiary, Syl- sale in the next tv season (BROADCAST- vania Electric Products Inc., made the I ING, Dec. 28, 1959). figures, data, sta- presentations. Don Ameche was master Facts, A third name producer signed last tistics and other pertinent of ceremonies. week was Herb Meadow who will pro- E information are at the Network award winners: duce Call Me First, a new adventure show. Paul Stewart, who has directed fingertips of your PGW Outstanding telecast of the year -Moon and Sixpence (NBC). network shows, will be associate pro- S Colonel. See him today. Special award -Small World (CBS). ducer and director. Mr. Meadow co- Outstanding dramatic program-Moon and Six- pence (NBC). created with Sam Rolfe Have Gun, Will PRESIDENT Col. B. J. Palmer Outstanding performance by an actor (star) - Travel (CBS -TV) and created Man From Laurence VICE -PRÉS. a TREASURER Sir Olivier in Moon and Sixpence (NBC). Blackhawk (ABC -TV). He is a veteran D. D. Palmer Outstanding performance by an actress (star) EXEC. VICE. PRESIDENT -Ingrid Bergman in "The Turn of the Screw" on writer of screenplays and tv scripts. Ralph Enns Ford Startime (NBC). SECRETARY The other two series aimed for the Wm. D. Wagner Outstanding performance by an actor (supporting networks are comedies. Angels will be MANAGER role)- Nehemiah Persoff in "For Whom the Ernest C. Sanders Bell Tolls" on Playhouse 90 (CBS). produced by Jess Oppenheimer and will SALES MANAGER Outstanding performance by an actress (support- co-star Marshall Thompson (Broadway Pax Shaffer ing role) -Colleen Dewhurst in "I, Don Quixote" on du Pont Show of the Month (CBS). and film actor who'll be in his first tv THE QUINT CITIES Outstanding original teleplay -"Project Immor- series) and Annie Farge, French actress tality" by Loring Mandel on Playhouse 90 (CBS). new to the U.S. who understudied Outstanding television adaptation in DAVENPORT -Moon and IOWA Sixpence by S. Lee Pogostin (NBC). the Broadway play, "The World of BETTENDORF Outstanding original comedy writing -Art Car- Suzie Wong." Production before a live ney Show-"Very Important People" by Larry Gelbart and Sheldon Keller (NBC). audience (CBS policy) starts Jan. 26 at ROCK ISLAND Outstanding educational program -The Lost Desilu Studios in Hollywood. The third MOLINE ILL. Class of '59 (CBS). series: an untitled comedy to be pro- EAST MOLINE Outstanding religious series-Look Up and Live duced by Ralph Levy, producer- director (CBS). PETERS. GRIFFIN, WOODWARD, INC Exceptional merit citation -Meet Mr. Lincoln of the Jack Benny Show for seven years. EXCLUSIVE NATIONAL REPRESENTATIVES

BROADCASTING, January 25, 1960 91 A Collins Announcer, a remote three - RADIO -TV AT SQUAW VALLEY channel amplifier-console with two turntables, will be placed in the studios 18 nations, plus U.S., will cover Olympics for use in producing entire foreign with help of American gear and technicians broadcast programs. Other Equipment The Ampex Corp., At least 18 foreign nations are ex- Two seats and broadcast lines for Redwood City, Calif., is supplying each pected to hear the 1960 Olympic Win- each nation at the modernistic, 8,500 - foreign broadcast team with its inter- ter Games to be held at Squaw Valley, seat Ice Arena, where the opening nationally -known model 351 and 601 Calif., Feb. 18 -28. ceremonies and other events will be recorders. These professional model To provide radio service to their home held. portable tape recorders will be used in lands, more than 100 broadcasters from American Technicians The Olympic the booths and studios, along with Am- the foreign nations will be at Squaw Committee will assign two technicians pex 620 portable amplifier- speaker Valley to report the 11 -day international to each of the foreign broadcast teams, units. Ampex is donating a large quanti- classic. all of whose members are expected to ty of its magnetic tapes which will be At last count, with the deadline draw- speak English. Supervisory senior engi- retained permanently by the broadcast ing near for making broadcasting ar- neers also will be available to solve teams. rangements, the following 18 of the 34 technical complexities and assist in For broadcasting on- the-scene reports nations participating in the games are teaching the foreign announcers the op- where ac and telephone lines are not expected to broadcast the events direct- eration of the U.S. equipment. available, -8 ly from Squaw Valley: Argentina, Au- M "Minitape" transistorized The teams of foreign broadcasters recorders will stria, Canada, Chile, Czechoslovakia, be provided by Stancil- will arrive at Squaw Valley on Feb. 10 Hollywood. Finland, France, East and West Ger- Hoffman Corp., Record- for practice broadcast sessions. many, Great Britain, Italy, Japan, the ings made on these battery- operated units may be played back on the Am- Netherlands, Norway, Sweden, Switz- The Organizing Committee selected pex without re- recording erland, South Africa, Turkey and the the equipment to be used by the foreign recorders the USSR. broadcasters and U.S. manufacturers program. There will be from 2 to 15 broad- are providing the equipment free of Pacific Telephone & Telegraph is casters, all announcers, on each team. charge. Collins Radio Co.. Cedar Rap- providing 15 management level tech- Task Group Making arrangements ids, Iowa, is supplying 141 dynamic nicians, beginning Jan. 25, to advise the for the visiting broadcasters to report microphones and 30 typewriter -size foreign broadcasters. The U.S. Army the games is Don Reeves of the Olym- four -channel 2122-I remote amplifiers. Signal Corps is furnishing technicians, pic Organizing Committee's public re- Sixteen of Collins' latest model micro- maintenance personnel and lines for the lations staff. Mr. Reeves, who took over phones, the hand -size M -60 with self - visiting reporters. Three lines (broad- last summer as the committee's radio - contained, transistorized single channel cast, monitor and field phone) have television director, is vice president and amplifier, 100 M -40 desk stand micro- been installed for each of the 114 po- general manager of the Service Broad- phones and 25 lavalier M -20 micro- sitions at the eight game sites, with a casting Co., Concord, Calif., and owns phones will be used by the foreign total of 240 terminations at 21 differ- KAHI Auburn, Calif. broadcasters. ent points in the Squaw Valley area. All He is supervising technical personnel and handling all U.S. television and radio arrangements, as well as serving the foreign broadcasters -each of whom may well pose problems of international scope. Assisting Mr. Reeves is Art Turnrose, former engineer with KRON- TV San Francisco. So that the foreign broadcasters will have available nearly every facility they would have in their home countries, the Organizing Committee and several U.S. manufacturers are providing: A radio center with booking office, switching center, 32 broadcast booths, two studios and sufficient studio and remote lines so that reports may be broadcast or recorded simultaneously from two points. All necessary broadcasting equipment. Technical assistance before and Olympic advisors Members of the chia M. Smith, Olympic Winter Games; during the games. Radio -Television Advisory Committee Hal Ashby, NBC San Francisco, and Broadcast lines, microphone pick- for the eighth Olympic Winter Games, Harry Jacobs, KGO -TV San Francisco. up positions and announcing positions Squaw Valley, California, meet to fi- (Standing, from L) Lee Hirschland, (or booths) at each of the eight game nalize broadcasting plans. Those in KOLO-TV Reno, Nev.; Don Klein, (or finish) areas and at several vantage attendance (seated from I.): Jimmy KCBS San Francisco; Neal McNaugh- points on four courses. Dolan, CBS New York; Jack Geyer, ten, Ampex Corp.; Bill Cancilla, KNBC Assistance in obtaining interviews public relations director, Olympic Win- San Francisco; Martin Cantisano, with athletes and officials at the finish ter Games; Don C. Reeves, radio -tv Franklin Mieuli & Assoc. and Ed lines and the Athlete's Reception Center. director, Olympic Winter Games; Cyn- Frech, KFRE -TV Fresno, Calif.

92 (PROGRAMMING) BROADCASTING, January 25, 1960 STEP IJI' TO KJEO-TV RESULTS

OA. Nearing completion Modernistic Ice Arena will be key pickup point lines terminate at a central patch panel broadcast for a maximum of three and feed directly into PT &T facilities. minutes within a regularly scheduled KJEO -TV for Fresno, Cost of broadcasting the games to news or sports program. Mr. Reeves -ABC overseas points will vary considerably, said that three of these three -minute California's $600,000,000 depending upon the quality of the line reports may be aired daily if each is market -stepped up its desired and the method of sending the separated by a period of four hours. metropolitan Nielsen rating program. The expense of the telephone There are no exclusive radio rights a full 10% in its December Valley relay lines from Squaw to the for the event. The major radio net- 1959 survey over the corre- point and to the final destination will works are being provided with facilities be borne by the broadcasters. for play -by -play coverage. A radio pool sponding 1958 period. 32% of The Costs For speech quality trans- broadcast will provide play -by -play the audience 6 to 9 p.m.- mission to Europe, typical line charges coverage on a non -exclusive basis at a 33% of the audience 9 p.m. from Squaw Valley to the New York reasonable fee. Individual radio sta- to midnight. terminal point by American Telephone tions may supplement network and pool & Telegraph Co. will be a minimum of coverage by sending their own reporter $305 for the first hour of line use and who will be accredited to tape record In contrast, one of the other about $245 per hour thereafter. RCA interviews, color and results and to two stations in the market Communications Inc., will charge make "beeper" reports. $240 showed a static position with per hour for line transmission to most Stations wishing to cover the Olym- European countries from New York pic Games have been urged by Mr. 1958, the other a decline. and Press Wireless Inc. will send the Reeves to request arrangements as soon program to European points from the as possible as facilities in Squaw Val- Your HR representative will East Coast via shortwave for $47 an ley are "limited." hour. Requests should be directed to Don help you get your share of the Other services, such as high quality C. Reeves, radio -tv director, Olympic stepping out and stepping up transmission, feedback arrangements, Winter Games, Squaw Valley, Tahoe TV buy for 1960 -KJEO -TV, two -way transmission and coordinating City, Calif. Channel 47, Fresno. communication facilities are available at an additional cost. These same broadcasting services are Capone tv suit also available to Pacific and Caribbean A $1 million damage suit has been areas, with the U.S. terminal point at filed in Chicago Superior Court by the San Francisco. late Al Capone's sister, Mrs. Mae Mari - Most of the 18 visiting nations have tote, against Desilu Productions, CBS indicated that they plan to broadcast at Inc. and Westinghouse Electric Corp. least one hour daily. Suit was directed at the two -part series, Native Arrangements U.S. coverage The Untouchables, televised April 20 of the event will be provided by CBS - and 27 and repeated Oct. 15 and 23, TV, which has exclusive rights to the 1959. She charged the drama was "fic- event on television. Live and tape cov- tionalization and dramatization of erage by CBS -TV will total 15 hours of events and purported events" in Ca- programming over 11 days (Feb. 18- pone's life and that fact and fiction were 28). Coverage will include 14 separate "so intermingled as to be indistinguish- tv programs. able." Suit asks $500,000 from Desilu However, according to Mr. Reeves, and $250,000 each from CBS and West- individual stations may subscribe for inghouse, sponsor of Desilu Playhouse competition footage from a newsreel (the two -part special is not to he con- J. E. O'Neill - President pool organized for this purpose. fused with The Untouchables series on Joe Drilling - Vice President and General Manager Also, individual tv stations may send ABC -TV) . Suit filed by Attorney Harold W.O. Edholm- Commercial Manager a photographer for filming interviews R. Gordon, who also charged that Ca- and feature material. Coverage ob- pone estate was damaged through tele- See your HR representative 1111 tained in this manner may then be casts.

BROADCASTING, January 25, 1960 93 FATES & FORTUNES Advertising STANLEY A. BOGAN, formerly account Broadcast Advertisers Reports, elected Broadcast supervisor at BBDO, N.Y., and vp for client services. ERIC MARDER, vp CHARLES P. HIRTH, formerly marketing MAURICE BOSQUET, management as- a n d supervisor of coordinator, Joseph E. Seagram & sociate with Renault Inc. (French auto- market research of Sons, to Ted Bates, N.Y., as vps. Kenyon & Eckhardt, mobile), elected president of company, New York, resigns to WILSON H. KIER- succeeding PIERRE MEILHAN Who re- set up own research STEAD, supervisor, con- tired. tact department at organization, Eric ROBERT HERZBRUN appointed ac- Young & Rubicam, Marder Assoc. During count Rexall Drug ac- N.Y., named director, supervisor on his five years at Ken- count for BBDO, New York. MARY merchandising, suc- yon & Eckhardt, Mr. BAILEY, formerly product advertising ceeding ELDON SMITH, Marder pioneered in measurement of L.A. as appointed manage- manager of Revlon, to office advertising effectiveness, including copy account ment representative executive on Rexall. and tv commercial testing. MR. KIERSTEAD Marder Assoc. will handle studies on accounts. HADLEY THOMAS M. NEWELL, formerly na- for individual clients and on continu- P. ATLASS, vp and associate director of tional field service director of Alfred ing basis is offering "attitude- aware- merchandising, named manager, suc- Politz Research Inc., to D'Arcy Adv. ness" service assessing consumer re- ceeding EARL ANGSTADT who becomes Co. as research director in St. Louis sponse to different brands. Firm is account supervisor. All four men are office. J. ROBERT MUDD continues as located at 51 E. 42nd St., New York agency vps. EUGENE M. SKINNER, as- manager of research department. 17, N.Y.; telephone Yukon 6 -2130. sociate director in merchandising, named vp. ROBERT G. WRIGHT, formerly man- ARTHUR J. KEMP, formerly vp, ager of WTVP (TV) Decatur, Ill., to senior account service supervisor and JOHN E. ROWAN, formerly copy super- Keller- Crescent Co., advertising agency, member of plans board, Marschalk & visor of Marschalk & Pratt Div. of Mc- Evansville, Ind., as member of creative Pratt Div. of McCann- Erickson, N.Y., Cann- Erickson Inc. (now McCann - staff. to Compton Adv., that city, as vp and Marschalk Co.), appointed vp and BLANCHE S. HAESLOOP joins assistant to president. Mr. Kemp's creative director of Grant Adv. Gaynor & Ducas N.Y., background also includes post as Inc., advertising and pr ALLEN MCGINNIS, vp and copy chief agency, as media coordinator. Miss Pacific coast sales manager for CBS of BBDO, L.A., appointed creative di- and director Haesloop previously was with Lennen of network's Detroit rector. BERT GADER promoted to art office. & Newell; Norman, Craig & Kummel; group supervisor. and Ogilvy, Benson & Mather. NORMAN WARREN, vp of Fletcher FARRICKER, executive vp Richards, Calkins & Holden, named RICHARD J. BERT MULLIGAN, head timebuyer at Morey, Madden & Ballard, manager of Los Angeles office, succeed- of Geyer, Compton Adv., N.Y., transfers to directors. ing ROBERT C. TEMPLE, who resigned N.Y., elected to board of radio -tv program department to spe- cialize in tv programming. He is suc- to devote more time to management of PATRICK J. FRAWLEY JR., president ceeded ROBERT LIDDEL, Queen For A Day and Temple- Morgan and director, Eversharp Inc., N.Y., by member of agency's media GRAHAM HAY, with Enterprises. Mr. Temple remains on elected to board of directors, Techni- staff. Compton agency's board and will serve as con- color Inc. for seven years, named asso- sultant. ciate head timebuyer. MORTON STERN, formerly account JOHN VECKLY, director of advertis- executive with WABC New York, ap- WILLIAM JACKSON, formerly tv crea- ing, U.S. Steel Corp., elected treasurer pointed vp of Herbert Assoc., Bloom- tive supervisor at N.W. Ayer, N.Y., to of Assn. of National Advertisers, suc- field, and Dancer -Fitzgerald -Sample, that city, as ceeding N.J., advertising, marketing ROGER H. BOLIN, director of pr firm. senior copywriter. Westinghouse Electric Corp., who ED CAREY, formerly assistant to busi- became vice chairman of ANA last RICHARD F. KENNEDY, west coast fall. manager of monitoring operations for ness manager, NBC Chicago, to Wade Adv. Inc., that city, as business manager of broadcasting. BOB GROSS, assistant producer, R. C. CRISLER & CO., INC. radio -tv department at Doherty, Clif- ford, Steers & Shenfield, N.Y., named producer. LES COLLINS, formerly with BBDO, N.Y., joins DCS&S as executive Business Brokers Specializing in Television and Radio Stations producer.

ELINOR DE LA BOUILLERIE, formerly 4 Offices To Better Serve You . visual coordinator for Unger & Elliot, to Compton Adv., N.Y., as visual co- CINCINNATI, O. Paul E. Wagner, Fifth Third Bank Bldg., ordinator, tv commercial production. DUnbar 1 -7775

WEST COAST Lincoln Dellar & Co., Santa Barbara, Calif., GENE RUGGIERO, formerly film editor WOodland 9 -0770 at Metro-Goldwyn- Mayer, to radio-tv OMAHA, NEB. Paul R. Fry, P.O. Box 1733 (Benson), TErrace 9455 department of Ted Bates, N.Y. Mr. Ruggiero won Academy Award for NEW YORK 41 E. 42nd St., Murray Hill 7-8437 editing of "Around The World in Eighty Days."

94 BROADCASTING, January 25, 1960 PHILIP J. LAVEN, formerly account tration, with executive responsibility LESLIE H. PEARD executive on Brown & Williamson ac- for all network programs prepared JR., formerly director count at Keyes, Madden & Jones, Chi- from Hollywood. of regional sales de- cago, to Campbell -Mithun, that city, velopment for Trian- as account executive on Helene Curtis ALEXANDER W. MACCALLUM, asso- gle Stations (WFIL- account. ciate director on ABC Radio staff, AM-FM-TV Philadel- N.Y., named assistant national program phia, WNBF- AM -FM- JOHN E. GILLESPIE, formerly art director of network. Mr. MacCallum TV Binghamton, N.Y., director of Young & Rubicam, Chi- joined ABC in 1946 as mail messenger, WLYH -TV Lebanon- cago, to art staff of Howard H. Monk was manager, guest relations, in 1950 MR. PEARD Lancaster and WFBG- & Assoc., Rockford, Ill. when was direc- he appointed local AM - TV Altoona - Johnstown Pa., tor, N.Y. He was named to similar JAMES R. HOLLAND, formerly with WNHC- AM -FM-TV Hartford -New Ha- capacity for network operations in United Press International, N.Y., to ven, Conn., KFRE -AM-TV and KRFM 1957. J. Walter Thompson, that city, as ac- (FM), both Fresno, Calif.), appointed count representative. EARL BURNAM, for- general manager of KFRE, succeeding merly general man- ROBERT F. KLEIN, who resigned to ROBERT S. LEVINSON, formerly with ager of KSYD Wichita enter private business. Riverside (Calif.) Daily Press and En- Falls, to KBOX Dal- terprise, appointed assistant account EDD formerly vp and general las, both Texas, as sta- Rourr, executive with Harshe-Rotman, Los Monroe, La., ap- tion manager. KBOX manager of KNOB Angeles office. pointed general manager of KIXZ is Balaban station; Amarillo, Tex. others are WIL St. The Media Louis and WRIT MR. BURNAM STAN ANDERSON, formerly director ROBERT W. BRECK- Milwaukee. of radio -tv department for Woodrum NER, vp and program RICHARD GOLDEN, director of sales & Staff Adv., Honolulu, named director director of KTTV presentations for CBS TV Network, of operations of KHVH -TV, that city. (TV) Los Angeles, promoted to director of sales and mar- JAMES G. HERGEN, manager, tele- appointed general ket planning. manager. DICK WOOL- sales of NBC -TV, N.Y., named director, LEN, assistant program JIM HAYDEN, for- daytime sales and ROBERT MCFAYDEN, director and film di- merly account execu- director, sales development, appointed rector of KTTV, tive with KERO -TV manager, daytime sales. PAUL ORR, for- MR. BRECRNER named vp and pro- Bakersfield, Calif., ap- merly producer at CBS -TV, joins NBC - gram director and also will manage pointed general man- TV as producer of Jack Paar Show. company's national syndication div. ager of KAFY, that JACK O'MARA, merchandising and pro- city. He succeeds ROBERT D. DOUBLE- motion director, also appointed vp. GLENN LOCKHART DAY, general manager who becomes part of KATV (TV) Little BRUCE BAUMEISTER, KTTV attorney, MR. HAYDEN named general counsel. JOHN VRBA, owner of KACY Port Rock, Ark., appointed KTTV vp in charge of sales, becomes Hueneme, Calif. Mr. Hayden previ- vp. He previously was vp of Times -Mirror Broadcasting Co. ously was announcer and sports di- local - regional sales (new licensee name of KTTV, adopted rector of KBOI Boise, Idaho, and prior manager of KTUL- last Thursday), in charge of sales for to that was press secretary for late Sen. TV Tulsa, Okla., and both KTTV and new commercial tape Herman Welker. was with KENS -TV MR. DOUBLEDAY San Antonio, Tex. production division. CHARLES B. T. E. (DICK) PAISLEY, formerly with THORNTON, president, Litton Industries, NBC Spot Sales, N.Y., appointed sta- GEORGE MAC, sports announcer with and OTIS CHANDLER, marketing man- tion manager of WRCV-TV Phila- Herald Tribune Radio Network, named ager, L.A. Times, appointed directors of dalphia. He previously was station sports director. Other HT Network ap- Times- Mirror Broadcasting Co. Mr. manager of WHUM Reading, Pa., and pointments: FRANK SCOTT, formerly Breckner will report to RICHARD A. prior to that was with WFIL, Phila- announcer at KVOA -TV Tucson, Ariz., MOORE, president of T-MBC, who will delphia. joins staff of WVOX New Rochelle, devote major share of his activities to expansion program, including probable acquisition of additional properties. DONALD W. REYNOLDS JR., general manager of KOKL Okmulgee, Okla., named general manager of KOLO Reno, Nev. He also will continue his responsibilities at KOKL. STAN WEIS- BERGER, formerly sales manager at KOKL, appointed station manager. news produces! RAY MORGAN, formerly program di- United Press International rector of KOKL, joins KOLO as air personality. GENE ROGERS, account executive with KONE Reno, to KOLO in similar capacity.

NORMAN FLETON, general program executive with CBS-TV Hollywood, appointed director of programs, adminis-

BROADCASTING, January 25, 1960 95 N.Y., and PHILIP TUCKER to news de- FRANK COSTELLO, local sales mana- partment of WVIP Mt. Kisco, N.Y., as ger of WPTR Albany, N.Y., appoint- writer- announcer. Handicapped d.j. ed commercial manager, succeeding LLOYD PAYNE, announcer and as- JOSEPH FARRAR who resigned. FRANK ZALNOSKY, formerly with sistant program director of WHSY Hattiesburg, Miss., appointed JOHN V. ROBERTS, director of reports WDXB Chattanooga, Tenn., section at Schwerin Research Corp., general manager of WALA Mobile, trophy as awarded Governor's N.Y., and IVAN D. LEVINGER, in charge Ala. JOHN E. DIXON, assistant program most outstanding handicapped of client relations, both named vps. director of WALA- AM -TV, named employee of greater Chattanooga national sales manager. and tri -state (Alabama, Georgia BERNARD (BUDDY) BRODE, program and Tennessee) area. Mr. Payne director of WNAR Norristown, Pa., JOHN J. MCSWEENEY, sales manager has been with station for 11 appointed commercial manager, suc- of WMCA New York, named vp of years, performing his duties from ceeding DONALD JONES who moves to Radio Press International. He will con- a wheelchair for last seven be- WLCY St. Petersburg, Fla., in similar tinue his duties at WMCA. cause of polio. In seven- station capacity. ANTHONY BEKAS named pro- market, Mr. Payne's shows al- gram director of WNAR. Both stations COLONARI, sales manager of RAY ways have been first or Second. are part of Rahall Radio Chain. WICC Bridgeport, Conn., assumes additional duties as station manager. BILL MURRAY, formerly with KUZN West Monroe, La., to WPNC Plym- RICHARD A. EGLI appointed station WILLIAM T. CORRIGAN appointed di- outh, N.C., as sales manager. ALLEN manager of WIOS Tawas City, Mich. rector of news and public affairs for CARWILE, formerly air personality with newly -merged departments of KNXT WSGA Savannah, Ga., to WPNC in CLARK WHITEMAN, commercial man- (TV) Los Angeles and CBS-TV Pacific similar capacity. ager of WDZ Decatur, Ill., promoted to Network. Other staff changes: MIKE assistant general manager. He also con- KIZZIAH named public affairs manager; MICHEL M. GRILIKHES appointed tinues his duties as commercial man- IRWIN ROSTEN named public affairs program executive for CBS -TV Net- ager. producer and PAT O'REILLY appointed work, Hollywood. He will coordinate news editor. live and filmed shows originating from ROBERT F. NIETMAN, division man- West Coast. He has been with CBS for ager, member service department of VIRGIL CLEMONS, account executive seven years. Radio Advertising Bureau, N.Y., named with KFMB -AM -FM San Diego, Calif., group manager, grocery products in named general sales manager. JOHN A. THACKABERRY, with sales national sales department, succeeding staff of Robert E. Eastman & Co., Los NORMAN F. CISSNA, ROWLAND J. VARLEY, who resigned to formerly with Angeles, named to head that office, ef- CBS -TV Spot Sales and KMOX -TV St. Join MBS. MAURICE (Doc) FIDLER, fective Feb. 1. formerly regional manager of RAB will Louis and previously midwest sales succeed Mr. Nietman, effective Feb. 15. manager of National Telefilm Assoc., LLOYD E. YODER, NBC vp and gen- appointed local sales manager of eral manager of WNBQ (TV) and VIRGIL MITCHELL, newly- appointed WNBQ (TV) Chicago, succeeding WMAQ -AM -FM Chicago, appointed information services director, WBBM- KENNETH JOHNSON, Who resigns Feb. executive chairman of radio -tv com- TV Chicago, assumes additional duties 1 to become executive vp of Daren Mc- mittee for Junior Achievement Week as sales promotion director, succeeding Gavren Co., station rep. Jan. 31 -Feb. 7. WILLIAM HOHMANN, transferred to CBS WILLIAM VENELL, formerly assistant Tv Spot Sales, N.Y., as director of sales WILLIAM J. MATHEWS JR., director sales manager of WHO Des Moines, of radio division's research activities of promotion and research. Iowa, appointed director sales of de- Edward Petry & Co., N.Y., named ac- velopment of WPBC Minneapolis. count CARL L. SCHUELE, president and gen- executive. eral manager of Broadcast Time Sales JACK B. PRINTZ and HARRY MOORE CHESTER ZANESKI, formerly account Inc., N.Y., elected to one -year term on appointed local sales manager and executive at WHDH Boston, board of directors of Representa- to sales Station national sales manager, respectively, of staff of WBZ -TV, that city. tives Assn., N.Y. WTAR Norfolk, Va. ROBERT DOLAN, formerly with sales department of KXOK St. Louis, to America's Leading Business Brokers KSD, that city, in similar capacity.

ROBERT B. BEUSSE, formerly assistant Interested in buying or selling Radio and TV Properties? advertising director for Schering Corp., (medicinal supplies), to WOR -AM- When your business is transacted through TV New York as advertising and pro- the David Jaret Corp., you are assured of motion manager. reliability and expert service backed by our JOSEPH SCHINDELMAN, assistant direc- 37 years of reputable brokerage. tor, art department of CBS, N.Y., named director of art for network. DAVID MICHAEL S. ARTIST, director in pro- 150 MONTAGUE STREET gram department of WAST Albany, N.Y., named promotion manager. BROOKLYN 1, N. Y. JARET; CORP. ULster 2 -5600 Boe SILVERMAN, formerly sales manager of WBAI (FM) New York, and

96 (FATES & FORTUNES) BROADCASTING, January 25, 1960 ROGER COLEMAN, formerly with WNCN (FM), that city, in similar capacity. both to sales staff of WABC -FM Tv program distributors elect New York. Interim officers of newly- organized LEEDS, executive vp of Desilu Pro- Television Program Export Assn. ductions Inc. All officers will serve JOHNNY JANO. air personality with elected last week at first meeting of until special April 19 meeting of KOKE Austin, Tex.. named musical di- board of directors in New York: directors, at which time permanent rector and assistant program director. MERLE S. JONES, president of CBS officers will be elected. A report also SIG SAKOWICZ, Chicago air personality, Films Inc., president; HERBERT L. will be heard by business agenda signed by WGN, that city, for weekly GOLDEN, vp of United Artists Corp., committee which will make recom- music- news- guest- interview program. secretary- treasurer and following mendations for plans to be imple- He currently has daily program on vps: SIDNEY KRAMER, vp of Na- mented by the association to meet WHFC Chicago. tional Telefilm Assoc.; THOMAS J. its objective of improving business MCDERMOTT, executive vp of Four climate abroad for U.S. tv program JAMES H. MCKNIGHT, formerly ac- Star Television and MARTIN N. distributors. count executive with WGAN -TV Port- land, Me., to WFGA -TV Jacksonville. Fla., in similar capacity. sonality with WTYM Springfield, and fairs director of WBBM -TV Chicago, ERNIE SCHOENBACK joins WJZ -TV KEN GAUGHRAN, formerly air personal- respectively, form Frank Atlass Pro- Baltimore as account executive. ity with WREB Holyoke, both join ductions, that city. Firm will handle WHYN Springfield, all Massachusetts, recording of commercials on video tape LARRY RUSH named news director of in similar capacities. and production of syndicated or pack- WLOB Portland, Ore., succeeding age programs for clients. RALPH BARNES Who joins staff of United MARTY McNELLY joins WXYZ De- Press International. that city. troit as air personality. MORTON A. BARRETT, director of research and sales development at Boll- JACK FROST, formerly air personality CHUCK CROUSE, formerly air person- ing Co., N.Y., named vp and head of with KRGV Weslaco, Tex., to KRIZ ality with WSOM (FM) Salem, to Chicago office. He is succeeded by in capacity. WOSU- AM -FM -TV Columbus, both Phoenix, Ariz., similar NINA FLINN, formerly assistant. Ohio, as news writer and announcer. Lou GROZA, professional football TED GOETZ, formerly with BBDO BOB star (Cleveland Browns), joins sports SNYDER, formerly radio reporter L.A. appointed head of Wilding Inc., staff of KYW -TV Cleveland. JIM GER- for WABY and WROW, both Albany, (tv films) new Hollywood office. N.Y., to WABC New York, as state ARD, formerly air personality and an- legislative correspondent. nouncer at KDKA-TV Pittsburgh, to JOSEPH C. SPERY, senior producer of KYW -TV as weathercaster. tv commercials of Doyle Dane Bern - BILL RODDY, formerly free lance bach, N.Y., appointed staff director of newscaster with KNBC San Francisco. JAY ROGERS, formerly air personality appointed news editor. with KTSA San Antonio, to KILT Houston in similar capacity succeeding WILLIAM WAGNER, formerly produc- BILL SCOTT who joins KARL San Fran- tion manager of KTRK -TV Houston, cisco in similar capacity. EVERYONE WATCHES named program operations manager. JIM DANDY joins WCPO -AM -TV ART ELLiorr, formerly with KOIN- Cincinnati as air personality. WREX -TV ,, TV Portland, Ore., to production staff of KXTV (TV) Sacramento, Calif. Tom SNYDER joins WLWA (TV) IN Atlanta, Ga., as air personality. IRWIN BROWN, formerly news direc- ROCKFORD EARL NIGHTINGALE, formerly per- tor of WLCY St. Petersburg, Fla., sonality at WGN -AM -TV Chicago, re- ILL. named news editor of WSUN- AM -TV. that city. joins station after 3 -year retirement. ERV ULINEBERG, formerly member of DR. ROBERT TROTTER, formerly with group, music department of UCLA, joins Bel Trio musical to staff of WTMJ -AM -TV Milwaukee, as m.c. KPFK (FM) Los Angeles as director for The Hot Shots show on WTMJ -TV and METROPOLITAN ROCKFORD ARB - of music. FEBRUARY 9 - MARCH 8, 1%9 The Afternoon Show on WTMJ radio. DEMONSTRATES AGAIN WREX -TY'S JOEL ALBERT. formerly of WPEN COMMANDING AUDIENCE LEADERSHIP Philadelphia, joins news staff of WKBN PAUL KRUYPER, program director of Bend, 23 OF TOP 25 PROGRAMS Youngstown, Ohio. DICK NEWCOMER WSBT South Ind., resigns to appointed assistant pr director of join American Armed Forces Network ALL ON WKBN. FRANK LYNN, formerly an- at Poitiers, France, in similar capacity. WREX-TV SETS IN USE nouncer with WKRS Waukegan. Ill.. to ARTHUR CLARK, formerly of KUEQ STATION SHARE OF WKBN in similar capacity. Phoenix, Ariz., joins WGSM Hunting- WR EX-TV STATION B SIGN ON TO NOON 62.2 40.3 ALAN AUSTIN, formerly air personal- ton, N.Y., as air personality. P.M. 62.0 37.0 ity and announcer with KSOK Arkan- NOON TO 6:00 JAC LEGOFF joins CKLW -AM -TV 6:00 MIDNIGHT 54.7 44.5 sas City, Kan., to KMA Shenandoah, P.M. TO Windsor, Ont. -Detroit as newscaster. TO SIGN OFF 59 9 39.6 Iowa, as announcer. SIGN ON Represented by H-R TELEVISION, INC. MIKE TULLY joins KFMB -AM -FM Programming San Diego, Calif., as air personality. FRANK ATLASS and HARRIET ATLASS, CHANNEL ' 3 ROCKFORD GEORGE WILDEY, formerly air per - formerly sales manager and public af-

BROADCASTING, January 25, 1960 97 vp and board member, appointed to new post of director of merchandising planning.

ERNM LEWIS, assistant to American Federation of Musicians' president, Herman Kenin, appointed western states coordinator for union's protest against unidentified foreign recorded music in domestic tv films.

LEE FRANCIS, advertising-promotion manager for ABC Films since 1953, resigns to become free -lancer.

Equipment & Eng'ring ODEN F. JESTER, formerly vp and general sales manager of Utah Radio & Electronic Corp. and radio sales man- Bells are ringing The Television general manager and vice president ager of Stewart-Warner Corp., to sales & Radio Advertising Club of Phila- of WCAU Philadelphia, which division of Shure Bros. (electronic com- delphia, Jan. 14, honored Bos EL- broadcast the proceedings, ROBERT ponents), Evanston, Ill., on special as- LIorr and RAY GOULDING, stars of N. PRYOR, director of promotion signments. DONALD P. ROHRBACH CBS Radio's Bob and Ray Show, and information services for WCAU- named manager of marketing research for their work in radio and advertis- TV and president of the Philadelphia of Shure Bros. He previously held mar- ing with the presentation of minia- ad club; Mr. Elliott, and JOHN H. keting position with Westinghouse Elec- ture Liberty Bells. Left to right: Mr. KLINE, general sales manager of tric Corp. Tv-Radio Div. Goulding; THOMAS J. SWAFFORD, WCAU. ALFRED C. VIEBRANZ, formerly ac- filmed commercials for Robert Law- RALPH LEVY, formerly producer -di count and merchandising executive rence Productions, that city. rector of The Jack Benny Show, signs with Young & Rubicam, N.Y., ap- to produce new half -hour family com- pointed vp of marketing services for NORMAN LINDQUIST transfers from edy series for CBS Films. Sylvania Electronic Products Inc. Jus - midwest regional sales representative to TIN J. MCCARTHY, formerly metropoli- network sales representative in Chicago J.K. MAITLAND, vp, sales and mer- tan district sales manager, named man- office of Ziv Television Programs Inc. chandising, Capitol Records Inc., ager of private renewal sales, succeed- elected president, Capitol Records Dis- ing LouIs A. WHEELOCK, who retired. CHARLES W. CARTER, field representa- tributing Corp. Mr. Maitland, also GEORGE A. SHEEHY, sales represent- tive for ASCAP, Detroit, transfers to elected to the CRDC board, succeeding ative, appointed metropolitan district Minneapolis office as district manager. GLENN E. WALLICHS, CRI president, as manager for Sylvania Electronic Tubes, NORMAN E. WOODRUFF, formerly pro- president of CRDC. Other CRDC per- subsidiary of SEP. gram and news director of KUTY sonnel changes: STEPHEN H. STROH- Palmdale, Calif., resigns to start Neweh MAN, national operations manager, CARL L. KOWALSKI, engineering as- Productions, spot production and pack- re- elected vp and board member, ap- sociate of Washington consulting firm age firm, Hollywood. pointed to new post of director of op- of Silliman, Moffat & Rohrer, has been erations planning; MATTHEW D. SCHUS- made full partner. Before joining firm GEORGE VERSCHOOR, assistant to vp TER, national phonograph administrator, in 1948, Mr. Kowalski was with U.S. and general manager of commercial CRI, elected vp in charge of distribu- Air Force and subsequently with Capi- service department of Videotape Pro- tion and board member of CRDC; WIL- tal Airlines. ductions, New York, named account LIAM B. TALLANT JR., administrator of executive. merchandising and advertising, CRI, FRED R. RAACH, formerly partner in management consultant firm of Robert Heller & Assoc., Cleveland, named staff vp, management engineering of RCA.

H.W. BRACKEN, JACK L. HUNTER and W.S. LOWRY all appointed regional merchandising managers for General Electric Co.'s Tv Receiver Dept., with headquarters in Atlanta, Ga., San Fran- cisco and Syracuse, N.Y., respectively. CHARLES L. BARNETTE named commercial engineer for GE's Receiving DRIVE ACKER distance Tube Dept. v E within walking hotel in ad billing pyerst new Dollars MORGAN E. McMAHON, manager of Çíß Chicai Billion Lou ^He of goon &Cocktail product engineering of Pacific Semicon- Dining utive House ductors Inc., Culver City, Calif., ap- --- = visit Exec t t pointed manager of engineering department. ELMO E. MAIDEN, manager of

98 (FATES 8 FORTUNES) BROADCASTING, January 25, 1960 special products, appointed assistant manager of engineering department. Government REP. WILLARD S. CURTIN (R -Pa.) appointed to House Interstate & Foreign Commerce Committee to fill vacancy created by death of REP. ALVIN BUSH (R -Pa.) last November. International VINCENT TUTCHINO, vp of McCann- Erickson Corp. (International) and president of International Adv. Assn., named director of agency's recently - formed Australian subsidiary, Hansen Rubensohn- McCann - Erickson Pty., Ltd., Sydney. Briefing session Sen. George Ai- sentatives. Over 400 members of ken (R -Vt.) (far right) is being in- Congress, the diplomatic corps, ex- SYDNEY BANKS, vp and executive formed of conditions in England by ecutive and military departments of producer of S.W. Caldwell Ltd., Tor- NBC News's London correspondent the government and leading Ameri- onto tv film producer, appointed mem- Interested can journalists attended the reception ber of board of directors. Joseph C. Harsch (far left). listeners at a reception in Washing- where eight NBC News foreign cor- DICK CUTLER, formerly salesman for ton Jan. 8 are William P. McAndrew, respondents briefed the gathering on CKVR -TV Barrie, Ontario, appointed NBC News vice president, (second conditions in the part of the world Canadian representative of Romper from left) and William M. Miller, they cover. After speaking, they an- Room, international tv kindergarten doorkeeper of the House of Repre- swered questions from the audience. show. or of Radio -Tv Station Represent- Radio Assn., died Jan. 20 in Pasadena, atives Assn., died Jan. 15 in Port Ches- Calif. Deaths er, N.Y. VINCENT GOTTSCHALK, 61, Chicago DONN SUTTON, 54, advertising and pr DR. JOHN F. G. CARRUTHERS, 71, for- freelance radio -tv announcer, died Jan. director of Borg -Warner Corp., Chi- merly chairman of American Religious 18. cago, died Jan. 15. He joined company in 1946 as pr counsellor and became assistant to president in 1951, pr director in 1952 and advertising director in 1958. Previously, Mr. Sutton was newspaper editor and war correspondent, eastern manager and editor -in -chief of Newspaper Enterprise Assn., N.Y., and active in several press and pr groups. CALIFORNIA, SAN JOAQUIN VALLEY, FULLTIME radio station. excellent dial position. Grossed slightly under $200,000 in 1959 with ownership income WILLIAM MARSH, 50, salesman for approximately $60,000. Reasonably priced. RCA Broadcast Television Equipment PACIFIC NORTHWEST-MAJOR MARKET DAY- Div., killed last Monday in crash of TIME -ONLY radio station grossing $16,000-$18,000 monthly and showing excellent growth record. Com- Capital Airlines plane at Holdcroft, Va. plete figures available only to successful major He was one of 50 killed in crash. Mr. market operators. Marsh had been RCA division's sales representative in North and South Caro- lina for past two years and made his home in Atlanta, Ga. Before that he was assistant chief engineer of WREC- TV Memphis.

RALPH S. PEER, 67, president of Peer International Corp., New York, and Southern Music Publishing Co., Holly- HAMILTON -LANDIS & ASSOCIATES, Inc. wood, died Jan. 19 after brief illness. BROKERS RADIO AND TELEVISION STATIONS NEWSPAPERS

HERBERT MAIZLISH, 60, died Jan. 18 WASHINGTON, D.C. CHICAGO DALLAS SAN FRANCISCO of heart attack. He was brother of DeWitt 'Judge' Landis John F. Hardesty HARRY MAIZLISH, owner of KRHM Ray V. Hamilton Richard A. Shaheen (FM) Los Angeles and KPAL Palm 1737 DeSales 5t. N.W. 1714 Tribune Tower 1511 Bryan Street 111 Sutter Street Springs, Calif., with whom he was asso- EXecutive 33456 DElaware 7 -2754 Riverside 8 -1175 EXbrook 2 -5671 ciated in number of business enterprises. NATIONWIDE NEGOTIATIONS FINANCING APPRAISALS THOMAS. F. FLANAGAN, 69, advertising executive and founder and first direc-

BROADCASTING, January 25, 1960 99 FANFARE Caged York; Frank Dry Goods Co., Fort Wayne. Ind.; Patterson Fletcher, Fort Big Bob Calvert, a disc jockey with Wayne: Stone & Thomas, Wheeling, WGH Norfolk -Newport News, Va., W.Va.: Neel's Department Store, broke his leg while roller skating. Ac- Thomasville, Ga.; Scranton Dry Goods cording to the station's report, a "sym- Co., Scranton, Pa., and Fowler. Dick & pathetic" group of fellow d.j.s, who had Walker, Wilkes-Barre, Pa. While serving a single tired of hearing him complain and doing him favors, abducted him from his Coffee coup station market, WTHI -TV home and locked him in a cage at a fulfills its public service re- supermarket which was having a grand KSAM Huntsville, Tex., a 250 w opening. The kidnapping was reported station. won first prize in Duncan sponsibilities in a way that play -by -play on the air. Mr. Calvert Coffee Co.'s "Admiration (coffee) Popu- has gained for it the appre- broadcast his regular stint and special larity Queen" contest, beating 60 other ciation and support of its bulletins from his cage. The station stations in those two states including distributed 20,000 keys and offered several 50 -kw outlets. The lady who entire viewing area .. . a cir- $150 to the supermarketer who could had turned in most coffee labels to cumstance that must be re- work the lock and set him free. When KSAM received her choice of a Ford flected in audience response after four days 8,000 shoppers had tried Thunderbird or $3,600 for being queen the lock, the right key was found and of the top -rated station (she took cash). to advertising carried. he was de-caged. Officials of the super- Stations were judged on over -all inter- market termed the opening "spectacu- est and enthusiasm, promotional work Five full % hours of local lar." and merchandising and the number of valid labels received. public service program- Retailers get TvB pitch ming each week. Television's pitch at the Retail Ad- vertising Conference in Chicago this Drumbeats WTHI-TV month was outlined in quick- reading Lovely bunch of coconuts WTVJ material made available to delegates. (TV) Miami distributed a shipping label CHANNEL 10 CBS ABC Television Bureau of Advertising in a to 857 New York and Chicago adver- TERRE HAUTE brief treatise, "Taking A Look at Tv," tising agency and client personnel who INDIANA anticipated the questions, "How do I attended the station's sales presentation

Represented Nationally by Bolling Co. use television ?" and "Who are the re- "Sun. Surf and Sales." in their respec- tailers, similar to me, using television ? ". tive cities Dec. 7 -18. Upon return of The how -to part covers budget and the label, they were informed, a genuine schedules. The second part sketches tv Florida coconut would be sent to them. Beautiful campaigns for Harvey's, Nashville; Only one guest declined the offer and Signals Union Fern Chain in upstate New 856 coconuts were dutifully shipped by

HANDLED with CARE

MULTIPLEX RECEIVERS

Better sound sells FM on main carrier and subs. Better sales result with Award to Omahans Three com- dler, general manager of KMTV. carefully engineered and reliable re- munity leaders of Omaha, Neb.. The dinner, televised on Jan. 12, ceiving equipment. At Continental rigid quality control and extreme man- were honored by KMTV (TV) at honored (r to 1) Louis F. Long, ufacturing care guarantees you and its Second Annual Television Awards president of the Cudahy Packing your listeners the finest reception , . Dinner. The dinner was initiated Co.: V.J. Skutt, president of Mu- whatever your requirements. last year to "encourage others to tual of Omaha; and James B. Lease (without down payment) and make more effective use of public Moore, Northwestern Bell Tele- Lease Purchase Plans available. service time on tv and to help im- phone Co., for their distinguished 1t rite or all prove the quality of public service public service. Mr. Saddler (1) is CONTINENTAL MANUFA :TURIING,. INC. material," according to Owen Sad- shown making the presentation. M 100 BROADCASTING, January 25, 1960 'Career clinics' A happy combina- in photo above) and production per- tion of public service, programming sonnel. High school vocational and promotion is being pulled off counselors furnish interested stu- RADIO and TELEVISION these days by WCBS New York. It's dents for the Clinics themselves and sponsoring, with New York U., a 13- advise both parents and other stu- week series of College Career dents that the broadcasts are available Clinics. Already the programs have on WCBS. Notices regarding the drawn high praise from school of- series are posted in the 763 public, ficials and grateful parents, favorable private and parochial high schools mention in the New York press and in the areas (a semi -captive audience Brokers and Financial requests for assistance from other of 850,000 students in New York, stations which would like to echo New Jersey and Connecticut). Consultants the series. Many schools have asked for The program, taped at NYU on duplicates of the broadcast tapes, Saturday and broadcast on WCBS which are being furnished by NYU. Television Stations the following Monday night, covers The station says it will make avail- Radio Stations a different career each week. NYU able to other stations sample tapes furnishes experts to answer junior and background material on how the and senior high school students' series is prepared. Total cost to 50 East 58th Street questions and give them a general WCBS: An estimated $3,300 for the New York 22,N.Y. ELdorado 5 -0405 rundown on the field. WCBS fur- whole series, including a pre -clinic nishes technicians, the moderator luncheon for school officials and (personality Lanny Ross, at rostrum salaries of WCBS staff personnel. he station. WTVJ listed its budget on ments on a $16,000 three - bedroom this promotion (in case other stations house to the fire victims. Associated are interested) at 5 cents per coconut Press carried the story of the winners' ADVERTISING IN and $651 for postage. generosity. BUSINESSPAPERS Service shenanigans The funniest Gift house The couple winning a picture taken of a listener while in the IBD MEANS BUSINESS KBMY Billings, Mont., contest that re- armed forces and wearing part of his ceived "a year's free living" -groceries, uniform was worth a $50 Savings Bond clothing, payments on a car and house, from WSIX Nashville, Tenn. The sta- In the Radio -TV Publishing Field etc. -turned the house they had won tion reports it received hundreds of onl r BROADCASTING is a over to a family that had been rendered entries in the contest which was tied in member of Audit Bureau of homeless by fire. The couple had a with the film "Operation Petticoat." Circulations and Associated home of their own and donated the The 25 runners -up won tickets to see Business Publications down payment and first year's pay - that movie.

BROADCASTING, January 25, 1960 101 FOR THE RECORD

extension of time to June 1, 1960, to con- Station Authorizations, Applications struct station (900 kc, 1 kw, D). Ann. Jan. 20. WBTL Farmvffe N.0 .-By letter, denied request for 6- month waiver of Sect. 3.93(a) As Compiled by BROADCASTING of rules, and directed licensee to have a first -class radiotelephone operator in actual January 13 through January 20. Includes data on new stations, changes charge of transmitting equipment and on duty either at trans. location or remote in existing stations, ownership changes, hearing cases, rules & standards control point at all times when transmitting equipment is in operation. and to advise changes and routine roundup. both Norfolk, Va., Engineer -in- Charge and Commission of such compliance within 15 $24,100, first year operating cost $50,000, days. Ann. Jan. 20. Abbreviations: revenue $60,000. Sole owner Gilbert owns KVKM Monahans, Tex. -Granted change DA- directional antenna. cp- construction 61% of permittee of KZOK Prescott, Ariz. of facilities from 1340 kc, 250 w, unl. to 1330 permit. ERP- effective radiated power. vhf Ann. Jan. 20. kc, 1 kw -N, 5 kw -LS, DA -N; engineering -very high frequency. uhf -ultra high fre- Ashland, Va. -John Laurin. Granted 1430 conditions. Ann. Jan. 20. quency. ant. -antenna. aur.- aural. vis.- ice, 1 kw D. P.O. address 1805 Cooper Rd., WDNE Elkins, W. Va.- Granted increase visual. kw- kilowatts. w- watts. mc-mega- Richmond, Va. Estimated construction cost of daytime power from 250 w to 1 kw, con - cycles. D -day. N- night. LS -local sunset. $15,600, first year operating cost $27,500, tinuing operation on 1240 kc with 250 w -N; mod.- modiflcation. trans.-transmitter, unl. revenue $33,000. Mr. Laurin, sole owner, by letter advised WTON Staunton, Va., that -unlimited hours. kc- kilocycles. SCA- is with AAA. Ann. Jan. 20. action is not to be construed as a pre- subsidiary communications authorization. determination of WTON's proposal to in- SSA -special service authorization.-STA - APPLICATIONS crease power or any subsequent proposal special temporary authorization. SH- speci- Okeechobee, Fla. -James L. Robbins, 1570 that might be filed by WROV Roanoke. Va. fled hours. "-educational. Ann. Announced. kc, 1 kw D. P.O. address 77 N. Parrott Ave.. Comr. Cross dissented. Ann. Jan. 20. Okeechobee, Fla. Estimated construction cost $20,342, first year operating cost $60,000, APPLICATIONS New Tv Station revenue $80,000. Applicant is electric ap- pliance dealer. Ann. Jan. 19. KCJH San Luis Obispo, Calif.-Modifica - APPLICATION Lake Zurich Ill. -Lake Zurich Bcstg. Co. tion of ep (which authorized new standard Springdale, Ark. -Springdale Telecasting 1520 kc, 1 kw 15. P.O. address 111 W. Monroe, broadcast station) to change ant.-trans., Co. -uhf ch. 35 (596 -602 mc); ERP 0.705 kw Chicago, Ill. (Attn. Mr. Wm. Emery). Esti- studio and station location to Arroyo vis., 0.490 kw aur.; ant. height above average mated construction cost $26,590, first year Grande, Calif. (1280kc). Ann. Jan. 14. terrain 546 ft., above ground 260 ft. Esti- operating cost $56,212, revenue $77,532. Prin- WLOB Portland, Me.-Cp permit to change mated construction cost $27,974, first year cipals include Margaret C. Ralunel, 51 %, hours of operation from daytime to unl.. operating cost $32,400, revenue $49,000. P.O. who has no other broadcast interests. Ann. with power of 5 kw. DA -2, change ant. - address 125 South Valley, Neosho, Mo. Studio Jan. 20. trans. location and install new trans. (Re- and trans. location 1.5 miles NE of Spring- Berlin, N.H. -Good Radio Inc. 1400 kc, quests waiver of Sec. 3.28(c) of rules) dale. Geographic coordinates 36° 12' 10" 25 kw. P.O. address 155 Front St., Man- 1310 kc). Ann. Jan. 18. N. Lat., 94° 6' 12" W. Trans. Electron V- chester. N.H. Estimated construction cost KOOK Tyler, Tex. to change 2050C, ant. RCA TFU 12BL. Applicant is $10,240, first year operating cost $40,000, -Cp hours William M. Harlow who $50,000. of operation from daytime to unl. using is sole owner and revenue Applicants are William F. N 1 D install general manager of KBTN Neosho, Mo. Rust Jr., 60% and Ralph Gottlieb 40 %. Mr. power of 500 w and kw and Gottlieb is general manager of WKBR Man- DA N. (1330 kc). Ann. Jan. 18. CALL LETTERS ASSIGNED chester, N.H. Mr. Rust Jr. has majority in- WSIU-TV Carbondale, 111.-Southern Il- terest in WKBR. Ann. Jan. 15. New Fm Stations linois U. Changed from WSIU (TV). Roswell, N.M. -Neil N. Levitt 960 kc, 1 kw WITS (TV) Bowling Green, Ky.- George D. P.O. address 1517 W. Fairmont, Phoenix, ACTIONS BY FCC A. Brown Jr. Ariz. Estimated construction cost $12,635, Los Altos, Calif.-William J. Greene WIRM (TV) Mt., first year operating cost $32,500, revenue Iron Mich.- Valley Tele- $37,800. Granted 97.7 mc, 1 kw. P.O. address 177 casting Co. Applicant is program director of Second St., Box 818 Los Altos, Calif. Es- WDTV (TV) Harrisburg, Pa.- Rossmoyne KHAT Phoenix, Ariz. Ann. Jan. 15. timated construction cost $22,422, first year Corp. Changed from WCMB -TV. Uhrichsville, Ohio- Tuscarawas Bcstg. Inc. operating cost $36,000, revenue $30,000. Mr. KCPX -TV Salt Lake City, Utah-Columbia 1540 kc, 25 kw D. P.O. address 226 N. Main Greene is in life insurance business. Ann. Picture Electronics Inc. Changed from St., Uhrichsville Ohio. Estimated construc- 20. KTVT (TV). tion cost $14,159, first year operating cost Jan. $53,000, revenue $61,200. Principals include Muncie, Ind. -Ball State Teachers Col- Theodore W. Austin, 35 %, James Natoli Jr. lege. Granted 90.7 mc, 10 kw. P.O. address Existing Tv Station and Mary C. Natoli, 25% each. Mr. Austin Muncie, Ind. Estimated construction cost has 28% interest in WSTP -AM -FM Salisbury, $3,000. first year operating cost $2,500. Ann. ACTION BY FCC N.C. Mr. Natoli Jr. is employe of KYW -TV Jan. 20. KXGO -TV Fargo, N.D. -Granted applica- Cleveland, Ohio. Ann. Jan. 15. Mt. Clemens, Mich. -Wright & Maltz Inc. tion for new tv intercity relay off -the -air Harrisburg, Pa.-Thomas S. Carr 860 kc, Granted 102.7 mc, 8.7 kw. P.O. address % pickup system to bring programs from 25 kw D. P.O. address 535 Ponte Vedra Blvd., WBRB 234 South Gratiot, Mt. Clemens, Mich. ckup V (ch. 11), Minneapolis, Minn., to Ponte Vedra Beach, Fla. Estimated construc- Estimated construction cost $11,222. Appli- KXGO -TV. Ann. Jan. 20. tion cost $22,200, first year operating cost cants are licensees of WBRB Mt. Clemens. $50,000, revenue $60,000. Mr. Carr operates Fm will duplicate am programming. Ann. Tv Translator radio time sales organization in Georgia. Jan. 20. Ann. Jan. 8. Canton, Ohio- Independent Music Bcstrs. ACTION BY FCC Casper, Wyo-Champion Electronics 1350 Inc. Granted 106.9 mc, 28 kw. P.O. address kc, 1 kw D. P.O. address Rm. 1009, 155 Mont- The Anaconda Co., Weed Heights, Nev.- gomery St., San Francisco, Calif. Estimated 546 E. Florida Ave., Youngstown, Ohio. Es- Granted application for new tv translator construction cost $39,400, first year operating timated construction cost $39,489, first year station on ch. 70 to translate programs of $65,000, revenue $75.000. operating cost $30,000, revenue $50,000. Prin- KXTV (TV) (ch. 10), Sacramento, Calif. cost Applicants are cipal applicants are George B. Hanna (65 %.) Ann. Jan. 20. John M. Bryan and William K. Bowes, equal and Hugh E. Johnston (22 %). Mr. Hanna is partners in joint venture. Mr. Bryan is in in insurance. Mr. Johnston is employe of hardware business; Mr. Bowes is investment 20. New Am Stations banker. Ann. Jan. 19. WBBW Youngstown. Ohio. Ann. Jan. *Salt Lake City, Utah -University of Utah. ACTIONS BY FCC Existing Am Stations Granted 90.1 mc, 350 w. P.O. address Salt Tempe, Ariz.-Richard B. Gilbert. Granted Lake City, Utah. Estimated construction cost 1580 kc, 10 kw D. P.O. address Box 182, ACTIONS BY FCC City. Utah. Estimated construction cost Scottsdale, Ariz. Estimated construction cost KPAT Idaho Falls, Idaho $23,150, first year operating cost $12.815. -Granted further Ann. Jan. 20. Seattle, Wash. -International Good Music Inc. Granted 95.7 mc, 36 kw. P.O. address 1151 Ellis St., Bellingham, Wash. Estimated construction cost $32,000, first year operating cost $15,000, revenue $20,000. Principal applicant is Rogan Jones. Mr. Jones has ma- NEW YORK jority interest in KVOS -AM-TV Bellingham, and KPQ Wenatchee, both Washington. 60 East 42nd Street Ann. Jan. 20. MUrray Hill 7 -4242 EDWIN TORNBERG Existing Fm Stations WEST COAST ACTIONS BY FCC & COMPANY, INC. 860 Jewell Avenue WFMD -FM Frederick, Md.- Granted modification of cp for class B fm station (99.9 Pacific Grove, California mc) to change trans., ant. system and in- NEGOTIATORS FOR THE PURCHASE AND FRontier 2 -7475 crease ERP from 2.1 kw to 9 kw: ant. height 1,120 ft.; remote control permitted; SALE OF RADIO AND TELEVISION STATIONS Sec. 3.204(a) (1) waived to permit use of WASHINGTON facilities giving coverage in excess of that EVALUATIONS obtained using ERP of 20 kw and ant. 1625 Eye Street, N.W. height above average terrain of 500 ft. Ann. FINANCIAL ADVISERS District 7 -8531 Jan. 14. WMTW -FM Mt. Washington, N.H.- Grant- ed six -month extension of authority to use its SCA facilities to relay to other stations within its service area baseball and other sporting events picked up from WHDH -FM Boston. Ann. Jan. 20. 102 BROADCASTING, January 25, 1960 WMGW -AM -FM Meadville, both Pennsyl- sideration involved since Mr. Eubanks' Ownership Changes vania. Ann. Jan. 15. whereabouts are unknown. Ann. Jan. 15. WTRU Muskegon Mich. -Seeks assignment KWIL Albany, Ore. -Seeks transfer of ACTIONS BY FCC of license from Muskegon Bcstg. Co. to control from Albany Radio Corp. to KWIL KTEE Carmel, Calif. -- Granted (1) renewal Music Bcstg. Co. Dissolve into parent cor- for Christ Inc. for $2,500. KWIL for Christ of license and (2) assignment of license to poration contingent upon FCC grant of Inc. is non -profit, religious organization. Carmel Bcstg. Inc. (Sam S. Smith presi- transfer of control to Regional Bcstrs. of Ann. Jan. 18. dent); consideration $150,000. Ann. Jan. 20. Michigan Inc. for $500,034. Ann. Jan. 15. WITT Lewisburg, Pa. -Seeks assignment WQUA Moline Ill. -Granted assignment WGRD Grand Rapids, Mich.-Seeks as- of license from Wireline Radio Inc. to Cen- of license to Radio Moline Inc.; considera- signment of license from Music Bcstg. Co. tral Pennsylvania Bcstg. Co. for $26,100. Ap- tion $410,400 and employment of assignor to Regional Bcstrs. of Michigan Inc. No con- plicant is Robert L. Wilson, general manager president, G. Laverne Flambo, as consultant sideration involved; assignment contingent of WKVA Lewistown, Pa. Ann. Jan. 15. for 70 months for $52,000 and an extra $1,000 upon FCC grant of transfer of control be- KTRN Wichita Falls, Tex. -Seeks transfer not to compete in radio in Scott County, tween Music and Regional for $500,034. Sale of control from Texoma Bcstg. Co. of or Rock Island County, Ill., for 10 also includes WTRU Muskegon, Mich. Ann. Wichita Falls to Bcstg. Assoc. Inc. for years; assignee also to pay broker's fee of Jan. 15. $379,450. Purchasers are Interstate Distribu- $21,600. Comr. Bartley dissented. Assignee WTRU Muskegon, Mich.-Seeks assign- tors Inc., 80 %, and Raymond Ruff, 20 %. will be controlled by Kankakee Daily Jour- ment of license from Music Bcstg. Co. to Interstate is auto accessory corp. in Lou- nal Co., licensee of WKAN Kankakee, Ill.; Regional Bcstrs. of Michigan Inc. No con- isiana. Mr. Ruff has minority interest in owner of WRRR Rockford, Ill., and majority sideration involved; assignment contingent KITO San Bernardino, Calif. Ann. Jan. 20. interest in KKIS Pittsburg, Calif. Ann. upon FCC grant of transfer of control be- Jan. 20. tween Music and Regional for $500,034. Sale Hearing Cases WJOB Hammond, Ind.- Granted transfer also includes WGRD. Ann. Jan. 15. of control from Robert C. Adair, Adair Char- KEYC -TV Mankato, Minn. -Seeks assign- FINAL DECISIONS ities Inc., and Samuel and Rose L. Miller to ment of license fromgggKNgUJ -Inc. to KEYC- Colby Bcstg Corp. (Julian Colby, presi- By order, Commission made effective im- dent); consideration $435,500 for 99.6% in- Radio Inc will pay a$280,000 for470 %. KNUJ mediately Nov. 25 initial decision, as modi- terest. Ann. Jan. 20. Inc. will purchase 10% for $40,000. Remain- fied by Commission in accordance with KLFD Litchfield, Minn.- Granted assign- ing 20% dispersed among 16 individuals. Lee Broadcast Bureau exceptions, and granted ment of license to Meeker County Radio Inc. Radio Inc is headed by Lee P. Loomis applications of John Laurino for new am (of which Frank Endersbe is president); (9.18 %) and 12 other stockholders. Lee station to operate on 1430 kc, 1 kw, D, in stock transaction. Ann. Jan. 20. Radio Inc. owns KGLO- AM -FM -TV Mason Ashland, Va., and The Capital Bcstg. Co. KWRW Guthrie, Okla.- Granted assign- City, Iowa; KHQA -TV Hannibal, Mo.; to increase daytime power of WNAV An- ment of license from Farrell M. and Norma WMTV (TV) Madison and WKBT (TV) napolis, Md., from 1 kw to 5 kw, continuing Sue Brooks to Howard Daniel Smith, tr /as LaCross, both Wisconsin; and WTAD -AM- operation on 1430 kc, 1 kw -N, DA -N, with Guthrie Bcstg. Co.; consideration $56,000. FM Quincy, Ill. Ann. Jan. 15. engineering condition. Ann. Jan. 20. Ann. Jan. 20. KTTR Rolla Mo. -Seeks assignment of By order, Commission, on request by ap- KLAS Las Vegas, Nev.- Granted (1) re- license of "Show Me" Bcstg. Co. from plicant, made effective immediately Dec. newal of license and (2) assignment of li- Martin Mitchum and Luther W. Martin, 14 initial decision and granted application censes to Frontier Bcstrs. Inc. (Albert H. equal partners to Luther W. Martin, sole of Richard B. Gilbert for new am sta- Kelson, president); consideration $155,000. owner for $45,092 in both cash and property tion to operate on 1580 kc, 10 kw, D, in Ann. Jan. 20. values, paid to Mr. Mitchum. Mr. Mitchum Tempe, Ariz., conditioned that prior to KGRN Grinnell, KNIA Knoxville both will in addition be paid $19,200 over four issuance of program test authority Mr. Gil- Iowa-Granted assignment of license of year period as engineer consultant. Ann. bert shall divest himself of all interests KGRN and cp for KNIA to Mitchell Bcstg. Jan. 19. to and in certain promissory note executed Co. (Forest J. Mitchell Jr., president); con- KCOM (FM) Omaha, Neb. -Seeks assign- by Morris Mindel as payor to Mr. Gilbert in sideration $60,000 ($58,585 for KGRN and ment of license from Delta Bcstg. System the amount of $46,000 to secure payment $1,414 for KNAI). Ann. Jan. 20. Inc. to Don W. Burden, sole owner, for for 160,000 shares of stock in Arizona Air - KATZ St. Louis Mo.- Granted assignment $25000. Mr. Burden is majority owner of casters Inc. Ann. Jan. 20. of license to Laclede Radio Inc. (Ralph N. KICN Denver, Col. KISN Portland, Ore., By order, Commission, on petition by ap- Weil, president); consideration $600,000. Ann. 51.10% owner of KOIL Omaha, and 42.10% plicant, made effective immediately Dec. 8 Jan. 20. owner of KWIK Pocatello, Idaho. Ann. initial decision and granted application of WEOK Poughkeepsie, N.Y.- Granted as- Jan. 15. Continental Bcstg. Corp to change facilities signment of license to Hudson Valley Bcstg. KUTT Fargo, N.D. -Seeks assignment of of WHOA San Juan, P.R., from 1400 kc, 250 Corp. (Paul Smallen, president); considera- license of Music Bcstrs. from D. Gene Wil- w, unl to 870 kc, 5 kw, DA, uni. Ann Jan. 20. tion $300,000 and payment of $25,000 to liams and Delbert Bertholf, 371,Z% each, By memorandum opinion and order, Com- Arthur J. Barry Jr., assignor, not to com- and Robert Eubanks, 25% to Messrs. Wil- mission granted a petition by William J. pete within 50 miles of Poughkeepsie for liams and Bertholf, equal partners. No con- Greene, applicant for a new Class A fin five years. Ann. Jan. 20. WNCC Barnesboro, Pa.- Granted assignment of license to WNCC Inc. (J. Howard Bair and Eric M. Bauer); consideration $71- 300. Ann. Jan. 20. WABV Abbeville, S.C. -Granted transfer of control from J.A. Gallimore to George W. Settles Jr. (now 45% owner) and Ruth Set- tles; consideration $33,100 for remaining stock. Ann. Jan. 20. RABE Aberdeen, S.D. -Granted assignment of license to Transmedia Inc. (Frank NEMS- Fitzsimonds, president, retains 25% interest); consideration $95.000. Ann. Jan. 20. WMAK Nashville, Tenn. -Granted assignment of license to WCMI Radio Inc. (Fred- eric Gregg Jr., president); consideration CLARKE $342,500. Comr. Bartley dissented. Ann. Jan. 20. APPLICATIONS KJAZ (FM) Alameda, Calif. -Seeks assignment of license of KJAZ Radio from Patrick Henry, 75% and David D. Larsen, 25 %, to Mr. Henry, sole owner, for $6,000. Ann. Phase Jan. 20. WGBF Evansville, Ind.-Seeks assignment of license from On the Air Inc. to WGBF THE Model 108 Phase Meter is on instrument Inc. Transfer of stock by parent corporation, Curtis Radiocasting Corp. No own- designed to provide on indication of the phase re. ership changes or financial consideration in- lotions in directional antenna systems. Each instru volved. Ann. Jan. 19. Meter ment is tailored for the particular installation and WABW Annapolis, Md. -Seeks assignment usually incorporates provision for indicating the of license from WASL Bcstg. Inc. to ABW relative amplitudes of the currents in the various Bcstrs. Inc. for $116,000. Purchasers are John Norris, Samuel Youse, and Lester antennas, as well as the phase relation. The Model Greenewait, all 33 -1/3% each. All three have 108 Phase Meter has found its principal use in minority interests in WGSA Ephrata. Ann. MODEL broadcast stations employing directional antennas, Jan. 20. but its wide frequency range makes it readily WGRD Grand Rapids, Mich. -Seeks trans- for other applications. fer of control from Music Bcstg. Co. to adaptable Regional Bcstrs. of Michigan Inc. for $500,- 108-E The popularity of the Model 108 Phase Meter is 034. Sale also includes WTRU Muskegon, p oven by the vast number now in use. Mich. and is contingent upon FCC grant of assignment of license from Music Bcstg. Co., to Regional Bcstrs. of Michigan Inc. Pur- chasers are William H. Rich and Edith P. Martin, equal partners in class A stock. Mr. Rich is 50% owner of WPIC -AM -FM Sharon ...f-+T:.' and WMGW -AM -FM Meadville, both Penn- r.z,. xÉk:" x`itÉ° .... sylvania. Ann. Jan. 15. WTRU Muskegon, Mich.-Seeks transfer of control from Music Bcstg. Co. to Regional Bcstrs. of Michigan Inc. for $500,034. Sale A_ - also includes WGRD Grand Rapids, Mich. NEM and is contingent upon FCC grant of assignment of license from Music Bcstg. Co. to Regional Bcstrs. of Michigan Inc. Purchasers 9,9 JESU BLAIR DR are William H. Rich and Edith P. Martin, equal partners in class A stock. Mr. Rich is FOR FURTHER INFORMATION WRITE DEPT. B 50% owner of WPIC -AM -FM Sharon, and BROADCASTING, January 25, 1960 103 SUMMARY OF COMMERCIAL BROADCASTING Compiled by BROADCASTING through January 20 ON AIR CP TOTAL APPLICATIONS Equipping a LIc- Cps. Not on air For new stations AM 3,398 59 76 750 FM 644 36 170 98 TV 470 53 100 125 OPERATING TELEVISION STATIONS Radio Station ? Compiled by BROADCASTING through January 21. VHF UHF TV Commercial 447 76 523 Non -commercial 33 10 43 COMMERCIAL STATION BOXSCORE ra ® As reported by FCC through December 31, 1959 AM FM TV 2 MS Licensed (all on air) 3,398 644 470' s It e CPs on air (new stations) 58 34 52' CPs not on air (new stations) 71 0 160 100 Total authorized stations 3,527 838 i 673 Applications for new stations (not in hearing) 525 71 60 Applications for new stations (in hearing) 248 34 63 1 Total applications for new stations 733 105 123 Applications for major changes (not in hearing) 651 32 32 Applications for major changes (in hearing) 171 4 10 Total applications for major changes 721 36 42 Licenses deleted 0 o 0 CPs deleted 0 o o

There are, in addition, ten tv stations which are no longer on the air, but retain their licenses.

' There are, in addition, 38 tv co-holders which were on the air at one time but are no longer in operation and one which has not started operation.

New RCA 5000 -Watt station to operate on 97.7 mc in Los Altos. Canada and other countries for period Feb. Calif., for reconsideration of Nov. 27 grant 18 through 28. Ann. Jan. 20. of renewal of license of Family Stations, AM Transmitter Inc.'s Class B fm station KEAR (FM) (97.3 mc), San Francisco, Calif. to extent of mak- Routine Roundup ing the renewal subject to the condition Type BTA- 5R /5R1 that KEAR accept any interference which In accordance with official communication may result from grant of Greene applica- from Department of State, the Commission tion; dismissed as moot protest by Greene. announces that bilateral agreement between Comrs. Bartley and Lee dissented. Ann. Jan. U.S. 20. and Haiti directly affecting licensed A true high quality transmitter, requires amateurs of the two countries has been concluded by exchange of notes. Effective Feb. less floor space than previous 5 KW OTHER ACTIONS 5, 1960. under terms of this agreement, amateur radio stations of Haiti and of U.S. transmitters, and it has been designed KCRA Sacramento, Calif, -Is being ad- may exchange internationally messages or vised that application for renewal of license other communications from or to third to provide years of outstanding per- indicates necessity of hearing on engineer- parties. As matter of related interest, ama- ing issues. Ann. Jan. 20. teur stations licensed by FCC heretofore formance. Available with conventional have been able, under and in accordance By three separate memorandum opinion with terms of previously effected arrange- tube rectifiers or with the all new silicon and orders, Commission took the following ments, to exchange internationally, messages actions on pleadings in the consolidated or other communications from or to third high voltage rectifiers the BTA- 5R /5R1 proceeding on am applications of Cooke- parties with amateur stations of Canada, ville Bcstg. Co., Cookeville, Tenn.. et al and Chile, Costa Rica, Cuba, Ecuador, Liberia. assures low operating costs and long (1) denied petition by Springhill Bcstg. Inc., Mexico, Nicaragua, Panama, Peru and Ven- Mobile, Ala., for enlargement of issues; (2) ezuela. life. There is easy access from the front denied petition by Star Group Bcstg. Co., Jackson, Miss., for reconsideration and dis- to the vertical chassis containing tubes, missal of application of John M. McLendon, ACTIONS ON MOTIONS tr /as Radio Mississippi, Jackson, Miss.; By Commissioner Rose! H. Hyde feedback ladders and overload relays. and (3) denied Star petition to enlarge issues. Ann. Jan. 20. Granted petition by The Walmac Co. for It is also available with color doors to extension of time to file an answer to op- Cecil W. and Jane A. Roberts, Poplar position of Broadcast Bureau to applicant's match studio decor ... Whatever your Bluff, Mo.; Don M. Lidenton, Poplar Bluff, petition for modification and enlargement of Mo.; KAAB Hot Springs, Ark.; KBTA Bates- issues and for revision of hearing procedure equipment requirement see your near- ville, Ark. -Designated for consolidated in proceeding on its application for renewal hearing applications involving use of 1340 of licenses of KMAC (AM) and KISS (FM) est RCA Broadcast representative first! kc; made KSMO Salem, Mo.; WHHM Mem- San Antonio Tex.; extended time until ten phis, Term., and KICK Springfield, Mo., days after completion of all prehearing con- parties to proceeding, and KBTA party with ferences. Action Jan. 14. respect to its existing operation. Ann. Jan. Or write for descriptive liter- 20. Granted petition by Brown Telecasters Inc., for extension of time to Jan. 29 to file ature to RCA, Dept. CD -22, By memorandum opinion and order, Com- reply to opposition by Television Bcstrs. Inc., Building 15 -1, Camden, N.1. mission denied petition by St. Croix Bcstg. to petition for reconsideration and rehear- Inc. requesting reconsideration of Commis- ing in Beaumont, Tex., tv ch. 12 proceeding. sion action of Aug. 31, 1959, denying St. Action Jan. 14. Croix protest of July 1, 1959, grant of ap- Granted petition by of Broadcast Bureau for plication for assignment license of WSTN extension of time to Feb. 5 to respond to RADIO CORPORATION St. Augustine, Fla.. from Stanmark Inc., to petition by West Bend Bcstg. Co. (WBKV) Harold William Critchlow. Ann. Jan. 20. West Bend, Wis., for reconsideration and of AMERICA Greentree Communications Enterprises grant without hearing; application is in con- Inc.; Jerrold Electronics Corp., Flagstaff, solidated proceeding on am applications of Ariz.- Designated for consolidated hearing Mid -America Bcstg. System Inc., Highland applications for new tv stations to operate Park, Ill., et al. Action Jan. 19. on ch. 9. Comrs. Bartley and Cross dissented Granted petition by Radio Toms River, with respect to issues. Ann. Jan. 20. Toms River, N.J., for further extension of time to Jan. 15 to file replies to oppositions Commission granted application by "Or- to petition by Radio Toms River for review ganizing Committee. VIII Olympic Winter of adverse ruling of Hearing Examiner in Games, Squaw Valley, California, U.S.A., proceeding on its am application which is 1960 Inc." for authority to deliver programs in consolidated proceeding with applications by wire of play -by -play descriptions of the of Fredericksburg Bcstg. Corp. (WFVA) Olympic sports events to various stations in Fredericksburg, Va., et al. Action Jan. 14.

104 (FOR THE RECORD) BROADCASTING, January 25, 1960 PROFESSIONAL CARDS

-Established 1926- JANSKY & BAILEY INC. JAMES C. McNARY GEORGE C DAVIS CONSULTING ENGINEERS Executive Onces ME. 0 -5411 Consulting Engineer PAUL GODLEY CO. 1735 DeSoles St., N. W. RADIO 8 TELEVISION Notional Press Bldg., Upper Montclair, N. J. Offices and Laboratories 501 -514 Munsey Bldg. Wash. 4, D. C. Pilgrim 6 -3000 1339 Wisconsin Ave., N. W. STerling 3-0111 Washington, D. C. FEderal 3-4800 Telephone District 7 -1205 Laboratories, Great Notch, N. J. Washington 4, D. C. Member AFCCE Member AFCCE Member AFCCE .Member AFCCE

Commercial Radio Equip. Co. A. D. Ring & Associates GAUTNEY & JONES Lohnes & Culver Everett L. Dillard, Gen. Mgr. 30 Years' Experience in Radio CONSULTING RADIO ENGINEERS INTERNATIONAL BLDG. DI. 7 -1319 Engineering Munsey Building District 7 -8215 WASHINGTON, D. C. 1052 Warner Bldg. National 8 -7757 1710 H St., N.W. Republic 7 -2347 Washington 4, D. C. P. 0. BOX 7037 JACKSON 5302 KANSAS CITY, MO. WASHINGTON 6, D. C. Washington 4, D. C. Member AFCCE Member AFCCE Member AFCCE Member AFCCE

L. H. Carr & Associates A. EARL CULLUM, JR. P. KEAR RUSSELL MAY Consulting & KENNEDY CONSULTING ENGINEERS Radio 8 Television INWOOD POST OFFICE 711 14th St., N. W. Sheraton Bldg. 1302 18th St., N. W. Hudson 3 -9000 Engineers DALLAS 9, TEXAS Washington 5, D.C. REpublic 7 -3984 Washington WASHINGTON 6, D. C. 6, D. C. Fort Evans Fleetwood 73447 Member AFCCE 1000 Conn. Ave. Leesburg, Va. .Member AFCCE Member AFCCE Member AFCCE

GEO. P. SILLIMAN, MOFFET & LYNNE C. SMEBY ADAIR ENG. CO. GUY C. HUTCHESON CONSULTING ENGINEERS CONSULTING ENGINEER ROHRER Radio -Television P. O. Box 32 CRstview 43721 1405 G St., N. W. AM-FM-TV Communications-Electronics 1610 Eye St., N. W. 7615 LYNN DRIVE 1100 W. Abram Republic 7 -6646 Washington, D. C. Washington 5, D. C. WASHINGTON 15, D. C. Executive 3 -1230 Executive 35851 ARLINGTON, TEXAS Member AFCCE Oliver 2 -8520 Member AFCCE

WALTER F. KEAN WILLIAM E. BENNS, JR. HAMMETT & EDISON Consulting Radio Engineer JOHN B. HEFFELFINGER CONSULTING RADIO ENGINEERS CONSULTING RADIO ENGINEERS 3802 Military Rd., N. W. Associates Wash., D. C. M. Skiaki, Roben A. Jones Box 68, International Airport 8401 Cherry St. Hiland 4 -7010 Georg. Phone EMerson 2 -8071 19 E. Oulncy St. Hickory 7.2153 Box 24.68, Birmingham, Ala. San Francisco 28, California Riverside, III. Phone STate 7 -2601 KANSAS CITY, MISSOURI Diamond 25208 (A Chicago suburb) Member AFCCE

J. G. ROUNTREE JULES COHEN CARL E. SMITH VIR N. JAMES CONSULTING RADIO ENGINEERS CONSULTING ENGINEER Consulting Electronic Engineer SPECIALTY 8200 Snowville Road 617 Albee Bldg. Executive 3 -4616 Brecksville, Ohio P.O. Box 9044 DIRECTIONAL ANTENNAS N. W. (a Cleveland Suburb) 1426 G St., Austin 17, Texas 1316 S. Kearney Skyline 6 -1603 Tel JAckson P. Washington 5, D. C. 6-4386 O. Box 82 Denver 22, Colorado Member AFCCE Member AFCCE GLendale 2 -3073

JOHN H. MULLANEY A. E. Towne Assocs., Inc. PETE JOHNSON MERL SAXON Consulting Radio Engineers TELEVISION and RADIO CONSULTING RADIO ENGINEER ENGINEERING CONSULTANTS Consulting am -fm -tv Engineers 2000 P St., N. W. 622 Hoskins Street 420 Taylor St. Applications -Field Engineering Washington 6, D. C. Lufkin, Texas Suite 601 Kanawha Hotel Bldg. Columbia 5 -4666 San Francisco 2, Calif. Charleston, W. Va. Dickens 2 -6281 NEptune 4 -4242 NEptune 4 -9558 Member AFCCE PR. 5-3100

PRECISION FREQUENCY MEASUREMENTS NUGENT SHARP AM -FM -TV Consulting Radio Engineer Service Directory COMMERCIAL RADIO 809 -11 Warner Building MONITORING CO. Washington 4, D.C. P.O. Box 7037 Kansas City, Mo. District 7-4443 Phone Jackson 3 -5302

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BROADCASTING, January 25, 1960 105 By Chief Hearing Examiner Radio American West Indies Inc., for new James D. Cunningham tv stations to operate on ch. 8 in Christian- sted, St. Croix, Virgin Islands. Action Jan. Scheduled hearings in the following pro- 12. ceedings on the dates indicated: April 5: am applications of Creek County Bcstg. Co., By Hearing Examiner Thomas H. Donahue Collins Sapulpa, Okla., et al. fm applications of David L. Kurtz, Philadelphia, and Brandy- Granted motion by M.V.W. Radio Corp. wine Bcstg. Corp., Media, Pa. Actions Jan. for continuance of certain procedural dates 12. in proceeding on its application for new am Denied petition by Mojave Broadcasters station in San Fernando, Calif., et al; ex- (KDOL) Mojave, Calif.. for acceptance of its tended from March 14 to April 13 date for appearance filed late and dismissed with further prehearing conference and from new prejudice its application which was in con- April 1 to April 27 for hearing. Action solidated proceeding with am applications Jan. 13. of James E. Walley, Oroville, Calif., et al. Granted request by Rollins Bcstg. of Dela- Action Jan. 13. ware Inc. (WJWL) for continuance of date Scheduled following proceedings for hear- for the exchange of engineering showings 23: from Jan. 11 to Feb. 11. further pre -hearing ing on dates shown: March am applica- conference from Jan. 15 to Feb. 18, second tions of Hartsville Bcstg. Co. (WHSC) Harts- informal engineering conference from Jan. ville, S.C., et al. March 30: In matter of as- 18 to Feb. 18, final exchange of engineering high signment of call letters KPOI to KPOI Bcstg. exhibits from Feb. 1 to March 1, further Inc., for its standard broadcast station m pre-hearing from Feb. 3 to 15. conference March Honolulu, Hawaii. Action Jan. 3 and hearing from Feb. 8 to March 8 in Granted petition by Radio Albany for dis- proceeding on Rollins application for am missal without prejudice of its application facilities in Georgetown. Del., et al. Ac- for new am station in Albany, Gay and re- tion Jan. 11. tained In hearing status the remaining ap- p5ilcations in the consolidation. Action Jan. By Hearing Examiner Charles J. Frederick 1 fidelity Granted petition by Patteson Brothers for Granted petition by Rodney F. Johnson dismissal without prejudice of its applica- (KWJJ) Portland, Ore., for continuance of tion and retained in hearing status applica- date for exchange of exhibits from Jan. 15 tion of George T. Hernreich both for tv to Feb. 18 and date for hearing from Jan. station to operate on ch. 8 in Jonesboro, 22 to Feb. 25 in proceeding on its am application. Action Jan. 15. Ark. Action Jan. 18. Granted petition by KVFC Inc. (KVFC) Upon request by Southbay Bcstrs., dis- for extension of time from Jan. 5 to Jan. monitor missed its petition for leave to withdraw 15 to file proposed findings of fact and con- petition to dismiss without prejudice its ap- clusions of law in proceeding on its appli- plication for new am station in Chula Vista. cation for am facilities in Cortez, Colo. Ac- Calif. Action Jan. 19. tion Jan. 8. Scheduled resumption of hearing for Feb. Granted joint motion by Sanford L. 3, with introduction of rebuttal evidence by Hirschberg and Gerald R. McGuire and Fair- protestants, in proceeding on application of view Bcstrs. for continuance of hearing speakers The Spartan Radiocasting Co., Spartanburg, from Jan. 14 to Feb. 16 in proceeding on S. C. Action Jan. 19. their applications for new am stations in Dismissed as moot petition by Keystone Cohoes -Watervliet and Rensselaer, both New Bcstg. Corp. (WKBO) Harrisburg, Pa., for York. Action Jan. 8. The sound of your station is extension of time to file opposition to in- Granted motion by Taft Bcstg. Co. to tervention petition of Rossmoyne Corp. substitute Taft as party in place of Radio your basic product. Hear it as (WCMB) Harrisburg, Pa. in consolidated Cincinnati Inc. and WKYT Inc. in tv pro- it should be heard in high proceeding on am applications of Fred- ceeding on application of WHAS Inc., Louis- - ericksburg Bcstg. Corp. (WFVA) Fredericks- ville, Ky. Action Jan. 12. fidelity - with Collins new line burg, Va., et al. Action Jan. 12. Granted petition by Harlan Murelle and of monitor speakers. Granted petition by WKOX Inc. for dis- Assoc., Lakewood, N.J. for extension of missal without prejudice of its application time to Jan. 22 to file reply to oppositions to for new am station in Beverly, Mass., and petition to modify issues in proceeding on Collins CS -8, 8" and CS -12, 12" retained in hearing status remaining appli- its application which is in consolidated pro- speakers are only 31/2" deep. cations involved in consolidation- Consoli- ceeding with am applications of Fredericks- These economical speakers are dated Bcstg. Industries Inc., Natick, Mass., burg Bcstg. Corp. (WFVA) Fredericksburg. et al. Action Jan. 12. Va. et al. Action Jan. 14. constructed with sturdy die Denied petition by Suburban Bcstg. Corp. Scheduled hearing conference for Jan. 20 cast frames and are easily in- requesting that order of Oct. 19 granting in proceeding on application of WHAS Inc. petition of Centre Bcstrs. Inc. (WMAJ) (WHAS -TV) (ch. 11). Louisville, Ky., at stalled in the ceiling or walls of State College, Pa., for leave to intervene which time record will be reopened to con- your studio, lobby or waiting be set aside in proceeding on application of sider petition by Broadcast Bureau for ex- room. Suburban for new am station in State Col- tension of time to March 1 to file proposed Both have a power han- lege, Pa. Action Jan. 12. findings and conclusions and to April 14 dling capacity of 20 watts. Fre- to file reply findings; on own motion, ex- Granted petition by Bald Eagle -Nittany 18 to 20 quency response of the CS -8 is Bcstrs. to extent that it involves dismissal tended time from Jan. Jan. to file of its application for new am station in proposed findings. Action Jan. 14. from 50 to 13,000 cps, CS -12 is Bellefonte, Pa.; dismissed application with Denied petition by Mile High Stations from 30 to 13,000 cps. Radax prejudice; retained in hearing status appli- Inc. for stay of proceedings on order to show cation of Suburban Bcstg. Corp. Action cause why license for station KIMN Denver. construction permits CS -8 Jan. 12. Colo.. should not be revoked for certain pro- crossover at 2,000 cps; CS -12 gram material broadcasts; scheduled further By Hearing Examiner J.D. Bond prehearing conference for Jan. 28. Action crossover at 1,800 cps. Contact Pursuant to agreements reached at Jan. processing line. Action Jan. 14. Collins for further information. 15 prehearing conference, scheduled follow- By ing dates for procedural steps on am appli- Hearing Examiner Isadore A. Honig cations of John K. Rogers, Bristol, Tenn. Granted petition by Suburban Bcstrs. and Kingsport Bcstg. Inc. (WKPT) Kings- Berwyn, Ill., for leave to amend its fm ap- port, Tenn.: Feb. 8- exchange of engineer- plication so as to specify the frequency ing exhibits; Feb. 15- exchange of exhibits 95.9 me in lieu of 106.3 mc; application re- on nonengineering issues; Feb. 23- requests moved from hearing status and returned to for additional information and notification processing line. Action Jan. 14. of witnesses desired for cross -examination; Upon motion by Broadcast Bureau and March 1- commencement of hearing upon with consent of other parties, further ex- all applicable issues. Action Jan. 18. tended time for filing proposed findings of Scheduled hearings in consolidated pro- fact and conclusions from Jan. 13 to Jan. ceeding on am applications of Cookeville 19 (does not affect the previously scheduled Bcstg. Co., Cookeville, Tenn.. et al.: group date for the filing of replies which remains 3 -March 24, group 1 -April 12 and group as Feb. 1) in proceeding on am applications 2 -April 26. Action Jan. 8. of The Tobacco Valley Bcstg. Co.. Windsor, Conn., and Telecolor Corp. (WTXL) West By Hearing Examiner Basil P. Cooper Springfield, Mass. Action Jan. 13. Granted motions by Suburbanaire Inc., On own motion, scheduled prehearing con- West Allis, and Watertown Radio Inc. ference for Feb. 2 in proceeding on applica- (WTTN) Watertown, both Wisconsin, for ex- tions of Dixie Radio Inc. for new am sta- tension of time to Jan. 20 to file proposed tion in Brunswick, Ga., et al. Action Jan. 11. findings of fact in proceeding on their am On own motion, scheduled prehearing con- CS-8 CS-12 applications. Action Jan. 14. Examiner ear- ference for Jan. 28 at 2:00 p.m., in proceed- lier had granted Broadcast Bureau exten- ing on application of Sunbury Bcstg. Corp. sion to Jan. 11. (WKOK) Sunbury, Pa. Action Jan. 11. !®\ Scheduled prehearing conference for Jan. 27 in proceeding on application of Bakers- By Hearing Examiner Annie Neal Huntting MCOS field Bcstg. Co. (KBAK -TV) Bakersfield, Scheduled prehearing conference for 2:00 Calif. Action Jan. 14. p.m.. Jan. 22 in proceeding on applications Pursuant to agreement reached at pre- of Radio Atascadero and Cal -Coast Bcstrs. hearing conferenceJan.6,continued eviden- for new am stations in Atascadero and Santa COLLINS RADIO COMPANY tiary hearing presently scheduled for Jan. Maria, both California. Action Jan. 11. 21 to date to be announced at conclusion of Granted CEDAR RAPIDS DALLAS BURBANK further prehearing conference to be held petition by United Electronics Feb. 19 in proceeding on applications of Supreme Bcstg. Inc. of Puerto Rico and Continued on page 111

106 (FOR THE RECORD) BROADCASTING, January 25, 1960 CLASSIFIED ADVERTISEMENTS (Payable in advance. Checks and money orders only.) (FINAL DEADLINE -Monday preceding publication date.) SITUATIONS WANTED 20¢ per word -$2.00 minimum HELP WANTED 25¢ per word -$2.00 minim urn. DISPLAY ads $20.00 per inch- STATIONS FOR SALE advertising require display space. All other classifications 302 per word-$4.00 minimum. No charge for blind box number. Send replies to Broadcasting, 1735 DeSales St., N.W., Washington 6, D. C. packages submitted, $1.00 charge for mailing (Forward remittance separately, please). All transcriptions, photos, Ayycncaats: If transcriptions or bulk for their custody or return. etc., sent to box numbers are sent at owner's risk. BROADCASTING expressly repudiates any liability or responsibility

RADIO Help Wanted- (Cont'd) Help Wanted- (Cont'd) Help Wanted -Management Sales Announcers Pulse Wanted, experienced salesman for Kings - Top station in medium market southwest. Commercial manager: For top rated city wants mature announcer who knows good and Hooper 5 kilowatter in metropolitan port. Strong market in fastest growing market. Must have successful sales in south. Excellent opportunity, liberal com- music. Must have good record. First class Alabama with definite mission. Send resume to: W.V. Ramsey, ticket pays more. No engineering. Our em- record. This is chain operation Kingsport, Tennessee. ployees know of this ad. Write Box 958R, opportunity toward management. Send com- Box 6, BROADCASTING. plete resume to Box 966R, BROADCASTING. Announcers Announcer- producer. Man we're looking for Sales is probably happy where he is. But, if he Modern number one format station in one wants a change of scenery with the same $125.00 weekly for salesmen. Also bonus of ten largest markets auditioning fast- type job he has now, send tape, photo, back- and commission. Metropolitan market east paced, live -wire announcers. Kgey ground to Bill Frosch, WISH, Indianapolis. coast. Opportunity unlimited. Box 865P, chain offers psttation BROADCASTING. bend ape to Box 864F, BROADCAST- KBUD, Athens, Texas, seeking experienced staff announcer. Salary open. $100 -$150 weekly guarantee plus commission and bonus plan for aggressive self - Wanted: Experienced announcer for down- Permanent position open for good, experi- starter salesman. Top station Washington, state Illinois station. Must be reliable and enced announcer. Would like man who can D.C. market. Box 867P, BROADCASTING. good worker. Attractive position. Write write copy and do production work on Box 426R, BROADCASTING. commercials. Top rated station, pleasant South Florida metropolitan market needs working conditions, nicest town in Cali- experienced salesman. Apply only if you First phone announcer for growing east fornia to live. Three hours to coast and have successful radio selling record which coast first class chain. Excellent salary, one hour to Kings Canyon Park. KONG, can be verified. No beginners please, pros benefits and advancement opportunities. Visalia, California. only. Box 720R, BROADCASTING. Box 708R, BROADCASTING. Expanding "Cube" chain offers line oppor- Announcer- salesman. Salary and commis- AM -fm station with new equipment, new tunities for top announcers -5000 watt indie sion. Stations in N.C. and S.C. Good ad- studios wants a new announcer who likes opening March. Fargo, N.D. Tape, resume, vancement opportunity. Only N.C., S.C., to earn his money. Should be experienced, photo, present earnings to KOYN, Billings. Georgia residents apply. Send resume. Box stable and able to do some news. Send tape, Montana. resume to Box 770R, BROADCASTING. Mature, aggressive, hate rock and roll, but Radio time salesman, experienced, versatile, Growing, high potential California music - love to work and make money? Fastest capable of developing into sales or station news operation needs livewire newswriter- growing station in Florida's fastest growing management. Excellent town to live in. announcers for its expanding news depart- city needs announcer. Sales combination $100.00 weekly salary plus override. Prefer ment. Excellent ppay outstanding future in- tape-resume Dí- married man in 25 to 40 age bracket. Tell teresting oppornittyytu for men skilled in rector, WABR, Orlando, us all about yourself. Job now open. Box news gathering, writing and air work. Write 924R, BROADCASTING. age, education, experience, references to Wanted: Announcer for morning show. Box 843R, BROADCASTING. Contact Station WAMD, Aberdeen, Mary- Top rated station in Michigan second mar- land. ket, has immediate opening for aggressive Solid Great Lakes daytimer has morning time salesman with successful background show opportunity for talented, mature per- WCPA, Clearfield, Pennsylvania will soon as a self organizer and self starter. Generous sonality. Family man with good habits who have an opening for a good, experienced draw against 15% commission and fringe believes in local participation and promo- announcer. Salary open. Good opportunity benefits. Our staff knows of this ad. Tell tion. Box 845R, BROADCASTING. with growing radio and newspaper chain. all in first letter which will be held in strict- Send tape and resume to George Mastrian. est confidence. Box 957R, BROADCASTING. Need two disc jockeys for 5000 watt top rated station In major Ohio market. Only Program director- announcer -daytimer, qual- Radio salesman- announcer- newsman needed experienced men considered. Send tape. ity voice and experience demanded. Fast now. Must be civic and service minded. background material, photo. Box 866E, programming. Write WDDT, Greenville, Salary and liberal commissions. Radio sta- BROADCASTING. Miss. tion KCLW. Hamilton, Texas. Florida. Fast paced station needs lively Immediate opening, experienced newscaster Wanted immediately, experienced time sales- swinging dj. Rush tape, resume. Box 872R. able to write, edit, and collect news. Send man to take good account list in growing BROADCASTING. tape. recent photo, omplete background to market. Guarantee for three months; gener- Bill Frosch. WISI4, Indianapolis. ous commission plan. Opportunity to ad- First phone announcer wanted by Illinois vance to management with growing chain. kilowatt. $120 weekly starting salary for Wanted: Experienced announcer. Immediate WARE, Jasper, Alabama. experienced, versatile man. Many extra opening. Prefer ist phone, not mandatory. benefits. Personal interview necessary. Give Send tape and references to WLBE, Inc.. Immediate opening for a high caliber, complete background including age, educa- P.O. Box 1231, Leesburg, Florida. aggressive salesman. A new station and a tion, experience in detail. Box 888R, BROAD- growing company offering great opportunity CASTING. to any man wanting a career in radio. The Negro dj, thoroughly experienced. Good man we are looking for preferably has had Straight staff board announcer. $65 week. production. Send tape, photo and resume. selling experience In northeastern Ohio or Must have commercial am experience. Send Excellent working conditions. Company western Pennsylvania. Guarantee and com- picture, tape, age, education, height, weight. benefits. Salary open. Manager, WOBS, mission with big income potential. Every Dates and places past employment. Box Jacksonville, Florida. qualified applicant will receive thorough 889R, BROADCASTING. consideration. Call, write, or wire Ted Hep Need experienced staff announcer for adult burn, Sales Manager, WHLO, 51 West State Announcer -morning man. Copy, traffic and audience in Washington, D.C. area. Excellent Street, Akron 8, Ohio. production afternoons. Stations in N.C. and opportunity. Send photo, tape and resume to S.C. opportunity.ty Only Howard B. Hayes, General Manager, WPIK, Salesman. 5 kw fulltime south- eastern , SC., Georgia residents re- Box 298, Alexandria, Virginia. Michigan station looking for topnotch sales- sume. Box 895E. BROADCASTING. man. Guarantee and commission depending upon experience and ability. Excellent op- Pennsylvania stations need experienced an- Night man wanted for modern, well -paced portunity with a complete station change nouncers. Excellent starting salary, guaran- operation. Must be capable putting together to modern radio. Ken Chapin, WTRX, 2076 teed regular raises and unequalled opportu- first -rate popular music show. Some news. Bristol Road, Flint, Michigan. Telephone nity for advancement. Requirement: 1'. Prefer young man. but must have profes- Cedar 9 -8686. years experience, car, good personal and sional experience. Send tape, resume professional history. No top -40. Our men are WSAV. Savannah, Georgia. Single station market -new station. Young, professional announcers, not jockeys. Send fast growing chain wants experienced man. tape and resume to Box 902R, BROADCAST- 100,000 watt fm has opening for mature an- Write WTTF, Tiffin, Ohio. ING. nouncer and capable salesman. WSOM, Ra- dio Hill. Salem, Ohio. Salesman. Southerner with good voice pre- Announcer-engineer, first phone. must be ferred, with ability and energy. If success- fair announcer or better and able to do on 250 watt fulltime station. Wanted, experienced announcer with first ful promise promotion to manager in grow - maintenance phone. WSYB, Rutland, Vermont. ing town of 16,000, now one -station market. Top salary. Good place to work and live. bright future. Pay commission with drawing Send photo, audition tape and complete de- account. Also can use good announcer, if tails, including salary you feel you're worth. Two music men. Announcer -salesman con- prove out, promotion to program director. Tape and photo will be returned. Box 923R, sidered. Fine deal to right man! Northeast- Write fully. Bolton, Box 311, Bastrop, La. BROADCASTING. ern Ohio swinger. W -WOW, Conneaut, Ohio.

BROADCASTING, January 25, 1960 107 Help Wanted - (Coned) Situations Wanted -(Coned) Situations Wanted -(Cont'd) Technical Management Announcers

1,000 watt station In southeast has opening Management next . . . for step fully experi- Announcer /sales. Needs opportunity. Will chief engineer- combination announcer. enced, sales -staff -news. urrently promo offer sincere hard effort. References. Tape. Good salary and excellent working condi- director 5000 watter in large market, mixed Box 912R, BROADCASTING. tions for right man. Send resume, refer- city and rural . . . Minnesota -Wisconsin ences and tape to Box í78R, BROADCAST- Michigan. Top references. If you ING. want a ca- Female will go anywhere for any radio sta- reer radio man, write: Box 93411. BROAD- tion job. Talented. Box 913R, BROADCAST- Experienced maintenance man for Pe l- CASTING. ING. vania station. Box 707R, BROADCASTING. I recommend this manager. He came to us Like! If you have need of a swinging, sell- 1,000 watt station in northeast has opening as an experienced announcer in 1948. moved ing night man, try me. No novice looking for chief engineer -recording engineer -com- into sales, became sales manager. He left to for stable operation. Just for the record, my bination announcer immediately. Send re- become general manager of another group's suntan doesn't wear off. Box 914R, BROAD- sume, references and tape to Box 976R, two stations; returned here as station man- CASTING. BROADCASTING. ager a year ago. Solid background in pro gramming, sales and management (we know Mature adult music dj- announcer seeks mid - No experience necessary: First class engi- because he spent almost ten years with us west am or fm. Currently dj -pd. Box 916R, neer- announcer with good voice. Call write in all these functions). Now, due to change BROADCASTING. George Williams, KGHM, Brookfield, Mis- in operations here, we cannot use his very good talents. He is in his souri. mid- forties, a fam- Southwest- Announcer 8 years experience ily man, wants to relocate where there's including all sports. Family, employed. Box Wanted: First class engineer capable of growth potential- preferably on a salary 918E, BROADCASTING. routine maintenance on 250 watt full -time and incentive basis. Available now. Write in station. Must be above average announcer confidence to President, Box 949R, BROAD- Play -by -play sports, also do top rated per- with strong news ability. Starting salary CASTING. sonality di show. Ten years all phases radio- 5110 KRTN, New tv. Production per week. Contact Raton, Manager - and program minded. Col- Mexico, with complete resume. salesmanager wants relocation. lege married. Box 921R, BROAD- Prefer single or double station markets. degree, Wanted: Transmitter operator with first Box 955R, BROADCASTING. class license. Insurance and vacation bene- D -J, announcer, production. No comedian, no fits. Contact G. E. Crocker, Chief Engineer. Manager, chief engineer, announcing and screamer, not a drifter; thirty, married. KSDN, Aberdeen, S. Dak. sales. Economy operation preferred. South Simply want to work at adult station with and southeast only. Box 960R, BROAD- adults! Four years experience, pd at present KYVA, Gallup, N.M. will have opening Feb- CASTING. location. Union musician, singer for years. ruary 1 for combination first phone -an- Prefer Central or southern California. Box nouncer, first phone -salesman, or first General manager, college, administration 922R, BROADCASTING. phone- continuity. and law, successful career as personnel director, program director, chief engineer, Swingin' to 40 sales gm jock, voices, gimmicks, pace. Experienced man with first class radiotele- manager, past eight years with Three ma or markets. 5140. Box 930E, phone to assist in installation of new trans- present corporation. Experience in plan- BROADCA TING. mitter equipment in two well-established ning, construction, FCC hearings. Desire stations located approximately twenty -five opportunity in larger market or association Announcer -salesman looking with station group. Box 969R, BROADCAST- for a happy miles apart. Man selected will later become ING. home in midwest or northwest. Ten years chief engineer in one of these stations. No radio and tv including, announcing sales announcing duties required. Apply by let- and management. Box 933R, BROADCAST- ter only giving personal resume and com- General manager, presently employed, seek- ING. plete information concerning education and ing opportunity to locate in medium sized experience include recent photograph or market, preferably mid -west. Young, sober, Top -flight announcer, program director, snapshot. Write to J. Gordon Keyworth, community minded family man. Advocate sports director with 15 years experience Radio Station WMNB, North Adams, Mas- would like to locate in California. Major sachusetts. ingsoCan assist my staffeinlanylphaseeeof league baseball and pro football play-by- radio. Top 40 need not apply. Box 971R, play plus recreations. Disc jockey specialty Immediate opening: First class phone -combo BROADCASTING. too. Good commercial voice. Available soon. announcer or first -class phone with man- Box 947R, BROADCASTING. agerial ability. Single station in beautiful, Two young men, have package will travel. small West Virginia-Virginia market. Write, Management to lawn mowing. You name it, Negro dj, 28, seeking relocation. Strong on call or wire, Manager, WRON, Ronceverte, we've done it. Sober. Too damn busy work- news, r &b, spiritual, and formula program - West Virginia. Midway 5 -1327. Salary open. ing. Prefer U.S.A. Get us while we're still ming. No "accent." Prefer east or west alive!! Box 973E, BROADCASTING. coast; consider all responses. Tape and resume on request. Box 950R, BROADCAST- Production -Programming, Others Sales ING. Copywriter and traffic assistant. Large met- Available: National -local sales manager for Announcer -dj. College senior speech major, ropolitan station. Top pay. Box 863P, stable operation. Increase sales through in- single, vet 23. 5 kw top fifty experience. BROADCASTING. struction, ideas, personal sales. Demonstrated Mature voice. Will travel. Tape, resume on ability to train beginners. Metro market request. Box 951E, BROADCASTING. Experienced copywriter, who knows traffic experience as manager -sales manager. Box for combination radio and television posi- 948E, BROADCASTING. Attention midwest: Want a really good per - tion. Small mountain states radio and tele- sonality di? Try me! Box 953R, BROAD- vision station -CBS, NBC, ABC. 5 ;4 day Have boat, need ocean. Seeking permanent CASTING. week. Close to country's best outdoor re- east coast berth as radio salesman. 47 years creation facilities including skiing, water old with 16 years experience with same Experienced young staff announcer who ex- skiing, hunting and fishing. Prefer young 4 -A mid -continent agency as copywriter cels in di work and sports play -by -play. woman with copy experience with format and AE. Previously, radio announcer. Have Will liven up your station. Tape available. radio. Write Box 727R, BROADCASTING created and sold ad campaigns for radio, tv. Box 954R, BROADCASTING. giving full details as to experience, charac- all print media. Expect this background ter. references, and salary requirements. can be translated into effective time sales- manship. Visiting east Personality-within a format di. Employed, shortly, would like top station, top market. Air check only. Box Newswriter, for 50 kw eastern clear chan- to arrange interviews. Box 975R, BROAD- 962R, BROADCASTING. nel station, who wants to work for one of CASTING. the nation's top stations, under experienced news editor. Pay according to experience Announcers Classical di, serious music station. All - and ability. Send full information, including around experience, music, arts. Announcer, education, experience, salary requirements Sports announcer, Director. News, commercials, interviews, seven years background drama. Copy, continuity. and recent photo to Box 881R, BROAD- y pADC STING. references. Box 405R, Box 970E, BROAD- CASTING. BIRO CASTING. RADIO Experienced sportscaster wants baseball, Young, single, now doing six hours of dj football, basketball situation. Available mid - shows, morning and afternoon, strictly adult March. 5 years in radio-tv, plenty play -by- to modified r &r for teens, selling, produc- Situations Wanted -Management play. Box 851R, BROADCASTING. tion, copy, errands, cleaning, etc. Person- able, sober, prefer midwest, medium market. Young married announcer with training and no top 40. Box 972E, BROADCASTING. Manager- general, commercial. Strong com- off -camera tv experience seeking diversified munity background. Medium -small markets staff position. only. Details in first letter, please. Box 917R, Tape references. Box 871R. Ambitious, young man desires start in radio. BROADCASTING. BROADCASTING. Limited college station experience. Griffin Street, Olean, New York. 1.006 Personality plus top 40 man. Idea man, Employed general manager of 5,000 watt minor markets save your stationery. Look - full -time radio station in competitive major ing for fourth major. Box 931R, BROAD- Experienced announcer, dj. All phases of regional multi- station market precluded CASTING. radio. Contact Bud Hamod, 568 Mathews from further promotions or ownership by St., Gary, Indiana. closed corporation, desires opportunity of News -special events broadcaster in major increasing sales and profits of your station market wants to get out of rut. Will work Negro announcer, age 23, vet, single, recent ln return for respectable salary and incen- news -staff or news -sports for progressive graduate of midwestern broadcasting school. tive plan and preferably with option to buy organization. Box 910E, BROADCASTING. Willing to work hard. Will travel. Eddie part ownership from profits. Successful with Strong, 826 South Wabash Avenue, Chicago network and independent operations. Phe- Medium market personality deejay with top 5, Illinois. nomenal record in local, regional, national success story wants move to sales and a larger, more in creating and maintaining high competitive market. Educated, experienced Announcer, single, ambitious, strong profits. Creative idea -man who has pro- in building audiences, selling them and phases. Graduate on all duced lucrative station programs and con- sponsors diplomatically midwestern broadcasting tests. Box 779R, BROADCASTING. intel- school. D. Thompson, 3422 Brentwood Dr.. ligently. 911R. ROACASTING Flint, Michigan. CE 3 -8505.

108 BROADCASTING, January 25, 1960 Situations Wanted- (Coned Help Wanted -(Cont'd) Situations Wanted- (Cont'd) Announcers Announcers Technical College graduate ten year's experience. Announcer and announcer /director for mid - Transmitter engineer. 10 years experience Available immediately. Call Ted Wolfe, west tv station. TV experience desirable but in radio and tv. Prefer east coast. Any WGOH, Grayson, Kentucky, GRanite 4 -6411, not necessary for announcer. Positions open reasonable salary considered. Resume on re- before Friday. immediately. Send full details including quest. Box 928R, BROADCASTING. tape and picture to: J.W. Kelin, Post Office Box 470, Rockford, Illinois. Studio engineer -switcher, five years experi- Technical ence, 1st phone, desire position with future. Technical Box 95611, BROADCASTING. 12 years experience -all phases am -fm -uhf vhf tv maintenance and construction. For- Tired of the old "rat race "? If so, we have Reserve vacation relief: Northeast, April - mer tv chief -RCA Broadcast Service Field the answer. TV engineers needed for elec- October CREI grad plus 10 years, excellent Engineer. Prefer northeast. Box 959R, tronic product design and packaging; ex- references, color and net experience, re- BROADCASTING. perienced in sweep, video and pulse work. motes videotape. Box 974R. BROADCAST- Progressive company in southern California. ING. Chief engineer: Can sell and announce! You Box 882R, BROADCASTING. make a profit. Box 961R, BROADCASTING. -Programming, Others Transmitter engineer. Mountain top station Production Old pro chief engineer- announcer trying New England area. High power vhf. Radio- Experienced major market radio tv news- for working manager spot first shot. No telephonep first required. Box 893R. BROAD- man desires opportunity with first class other. 35, family, car. Can restore sound Box quality to old equipment. Announcing in- news operation in south or southwest. formal, dignified. Real air -sell with no California medium market needs good, prac- 877R, BROADCASTING. gimmick, scream, or rock. State salary, tical experienced television engineers. both Producer -director with good, solid back- telephone, permanence for experience. studio and transmitter. Must be excellent ground. My experience extends from cam- Southeast. Box 968R. BROADCASTING. operator television control board, projectors, eraman to tv- radio -film producer for large switcher, microwave, etc. Also need alert, ad agency and everything in- between. I've First phone radio engineer, experienced. experienced transmitter man. Both men no need to bluff. Full resume, letters of dependable; married; go anywhere except should be good on maintenance, mechanical recommendation, storyboards and scripts to northern states and coastal areas; available work, and electrician. Reply Box 919R, anyone interested in quality production at now; no announcing. William H. Arthur, BROADCASTING. salary tailored to your market. Box 915R, 1711 Third, Dodge City, Kansas. Phone BROADCASTING. HUnter 3 -7839. Expanding operation requires additional engineers with 1st phone and tv studio and /or Operations manager seeks opportunity. Fully Available immediately in northwest. First transmitter experience. Send full details of experienced in production, directing, news, phone- combination. Five years experience. past experience, training and references to continuity, film. College grad. 30, married. Bob Asbury, Box 1495, Boise, Idaho. Phone Chief Engineer, KOAT -TV, Albuquerque, Highest references. $150.00 minimum. Box 3 -3938. New Mexico. 963R, BROADCASTING. Experience in all phases. College. First Immediate opening for first phone engineer. TV news director- caster top rated in three phone. Ben Louden, phone CH 5 -7181, 105 Union scale and employee benefits. Experi- station market wants to organize and operate South Main, Sylacauga, Alabama. ence not necessary. Contact Asst. Chief En- news Box 964R, gineer, Al Petzke, WTVO, Rockford, Illinois. a modern department. Four years as chief engineer /announcer. BROADCASTING. Married, veteran. Prefer Florida east coast. Wanted: TV experienced technician - engi- Now employed. Carll Strohmeyer, Southern neers. First class FCC license required. FOR SALE Pines, N.C. Oxford 2 -2941. Large market tv operation -studio control, maintenance, transmitter work. Give age. Equipment Others experience, qualifications. Station WVUE- Production -Programming, TV, 1418 Cleveland Ave., New Orleans, La. For sale: Complete 5 kw tv transmitter channels 2 -6; 25 kw tv amplifier 2 -6 also Speak to me of five figures! Making bosses TV studio engineers for design, test, and 7 -13. Box 926E, BROADCASTING. first in market is my business. Talk show or field engineering. Rapidly expanding pro- news director for radio and tv, or combina- gressive company. All benefits, plus rapid tion. 11 years experience in news. Box 583R, T350XM -250 watt transmitter. Easily con- advancement for qualified engineers. Foto- verted to Conelrad. $250. Box 977E, BROAD- BROADCASTING. Video Laboratories, Inc. CE. 9 -6100, Cedar Grove, New CASTING. Qualified news or production director. Ma- Jersey. ture family man, now with one of nation's Selling station; new management does not finest, would like to return home -to Florida. Production -Programming, Others want equipment. Will take $1,000 loss on Twelve year's experience all phases, six on- Schafer Automatic Programming Program camera. Familiar with hard work. Agency Film editor, conscientious, experienced, sin- Electronic Package model 60 with Schafer references. Box 927R, BROADCASTING. gle female. Florida vhf. Include references Program Preparation Package. Used 3 and salary requirements. Box 920R, BROAD- months; excellent condition. KTRN, 917,A Program director -aggressive, successful ma- CASTING. Scott St., Wichita Falls, Texas. jor deejay, medium pd. Promotion- production idea man. 30, degree, employed. Desire TELEVISION Never used, new Westinghouse (FM -10) 10 happy multi- station indie hungry for shot kw amplifier and power supply. details, call in arm. Guarantee kicks, ratings. Under Wanted or write, W. H. Hauser, Chief Engineer, 948R, Situations -Management $10,000! Interview. Box BROADCAST- WBZ, Boston Mass. - ING. General manager available for television station. Known and respected in industry and Need a man with 3 arms? We don't have Program director of top rated station in back- highly competitive market seeks affiliation by agencies coast to coast. Excellent one either, but we do have a good substi- station, preferably ground and record as businessman, man- tute-An RCA type Bíq?101 automatic turn- with small southern ager, national sales manager. Confidential table, capable of playing 120 selections Florida. No top forty. Box 952R, BROAD- replies respected. Box 775E. BROADCAST- push button, remotely controlled. Ideal for- CASTING. ING. the small station. Excellent condition. Can Copy suffering from tired blood? be yours for $600 fob - Baltimore. Contact department From page boy thru promotion, sales and S. E. Hawkins, Chief Engineer, WITH, 7 Why not try me. Box 967R, BROADCAST- management. 20 years broadcasting experi- East Lexington Street, Baltimore, Maryland. ING. ence. For the past five years have managed successful tv stations in two highly com- Tower for sale. Used 150' Blaw -Knox, gal- TELEVISION petitive major markets. Took both out of vanized, -supporting tower, complete the red. Station sold Available in about 30 self 884R, with beacon, side lights. flasher, coils etc. Help Wanted-Sales days. Can travel for interview. Box Carefully dismantled and crated $1500.00 BROADCASTING. f.o.b. C. F. Berwinkle Co. Raven Rock, W. Sales manager for small 3 network vhf in Va., Phone St. Marys, W. Va. 557M Rocky Mountain area. Good salary plus Sales To supervise 2 or 3 salesmen. commissions. sales 1 Rack mounted Magnecorder PT6 transport Must be experienced. Station management Regional tv or agency position, mid- with PT6R amplifier, $250.00. 1 portable potential. Send full information. Box 715E, dle Atlantic or south, desired by salesman, Magnecorder in case PT6AH transport 3 BROADCASTING. 10 years radio -tv sales and management ex- speeds with PT6J amplifier. Good condition, perience. Excellent follow-through. 32, fam- $295.00. Communications Service, Inc., 3209 Salesman opportunity for good income and ily. Box 863R, BROADCASTING. Canton Street, Dallas, Texas. stable association in single station 3 network Sales promotion- free -lance. Copy, concepts, television market. If you are creative sales - ads, mailers, catalogs, news- do well in campaigns ... Video monitors. Closed circuit and broad- wise and like selling you must letters, presentations, name it . . . fast, 1st and com- cast, Foto -Video Laboratories Inc., Cedar Wyoming's market. Salary fresh, finished, fruitful . . firm estimates. Grove, New Jersey. CE 9 -6100. missions offer potentials worth investigating. Free fact file: MU 3 -1455. The Copy Contact Bob Berger, KTWO -TV, Casper, Shop, 270 Madison Ave., NYC 16. Wyoming. General Electric 10 kilowatt frequency modulation broadcast transmitter complete. Gen- Wanted, experienced regional or national Announcers eral Electric type BF3A. This includes 3 sales manager for WLOF -TV, Orlando, kilowatt exciter and 250 watt exciter. Con- '7 years Florida. Wire or phone Garden 4 -8537. Radio -tv announcer with experience tact Functional Broadcasting, 1227 Main looking for a better opportunity. Presently Street, Buffalo, New York. Announcers sports director, weatherman, disc jockey. Box 925R, BROADCASTING. Miratel tv monitors demonstration units. Immediate opening for experienced an- Sports reporter. Not a reader of wire copy. New warranty 15 -17" metal cabinets $215.00 nouncer. Send tape, resume, reference, kirre Thorough knowledge helps me bring out each. 8 -17" veneer cabinets $185.00 each. or vtr to: Douglas M. Bradham Asst. Gen. facts overlooked or understated in sports Complete line of new units available in 8" Mgr., WSUN -TV, Box 879, Charleston, West news. Entertaining informative, hard - 14 ", 17 ", 21" and 24". Write: Miratel, Inc., Virginia. hitting. Box 945R, BROADCASTING. 1082 Dionne St., St. Paul 13, Minn.

BROADCASTING, January 25, 1960 109 FOR SALE Equipment-(Coned) STATIONS FOR SALE Microwave transmission line -Andrew % "- ',é " -lq "'; semi flex and rigid types, ceramic and tenon insulated with hardware, accessories and tools. New -bargain prices. Write THE PIONEER FIRM OF TELEVI- for listing. Sierra- Western Electric Cable SOUTHWEST REGIONAL Company, 1401 Middle Harbor Road, Oak- FULLTIMER SION AND RADIO MANAGEMENT land 20, California. Number one rated station in market. CONSULTANTS Used Towers. 10 -150' 9 -200' 8 -300'. U.S. Growth excess of $200,000 with excellent ESTABLISHED 1946 NEGOTIATIONS Tower Co., 405 Union Trust Bldg., Peters- owner earnings. Priced MANAGEMENT burg, Va. at $325,000 with APPRAISALS FINANCING very good terms. HOWARD S. FRAZIER, INC. WANTED TO BUY 1736 Wisconsin Ave., N.W. Box 897R, BROADCASTING Washington 7, D. C. Stations Wanted -station. Have $15,000 to invest. OP Want immediately. Contact Don Swanson, P vE-GUNZENDORFER Everly, Iowa. ROCKY MOUNTAIN AREA Washington 250 watt fulltimer Equipment Full time regional with history of ex- $69,500.00 with $20,000 down. Used 250 watt am transmitter in good con- cellent earnings and cash flow. Priced Balance $500,00 a month with 5% dition. Preferably remote control. at slightly more than annual gross. interest. Does close to $50,000 a year pp yywith with absentee ownership. avaailability. Boxr932R., BROADCASTING. $150,000 with 29% down and good terms to a qualified buyer. No curiosity Arizona 1000 watt daytimes $70; Wanted: KIFI, Idaho Falls, Idaho, has cp for Channel Eight, basic 5kw. Air mail if seekers, please. Respondents must be 000.00 or with $20,000 down. At- you have any good, used equipment for sale. fully identified as to qualifications and tractive terms. background. 4 Bay fm antenna 95.7 frequency, KOBY, WILT GUNZENDORFER 340 Mason Street, San Francisco, California. Box 898R, BROADCASTING AND ASSOCIATES 8630 W. Olympic, Los Angeles, Calif. Rt. INSTRUCTIONS L irrnsed Brokers - Financial Consultants F.C.C. first phone license preparation by correspondence or in resident classes. Grantham Schools are located in Hollywood, STATION FOR SALE Seattle, Kansas City and Washington. Write BY OWNER for our free 40 -page brochure. Grantham NORMAN & NORMAN School of Electronics, 3123 Gillham Road, In a top 40 market in south. 250 watts INCORPORATED fulltime. Am going partnership and want Brokers - Consultants - Appraisers Kansas City 9, Missouri. to sell. Other stations in market doing monthly. RADIO -TELEVISION STATIONS Be 6 40 M I have other stations and prepared. First phone in weeks. Guar- not enough time to manage this property. Nation -Wide Service anteed instruction. Elkins Radio License $100,000 with 29% School of Atlanta. 1139 Spring St., N.W., down-terms on bal Experienced Broadcaster Atlanta, Georgia. ante. Wire, write. call Gene Newman, Confidential Negotiations WEZB, Tutwiler Hotel, Birmingham, Security Bldg. Davenport, Iowa Highly effective review for FCC phone Alabama. exams, Very inexpensive. Free literature. Write, "Instruction Unlimited ", Box 10634 Jackson 9, Miss.

FCC first phone license in six weeks. Guar- Va. Single 250w 60M Southwest major fulltime regional. anteed instruction by master teacher. G.I. terms approved. Request brochure. Elkins Radio III. Single 500w 95M terms $350,000 29% -West coast fulltime License School, 2603 Inwood Road, Dallas, Ala. Single 500w 58M terms regional. $275,000. Good terms Texas. Va. Single 1kw -D 80M terms - Calif. Single 250w 65M terms South daytime regional. $300,000 get an- Yes, our graduates good jobs as Minn. Single 1kw -D 105M terms 25% -West Coast major FM. $125,- nouncers, writers, salesmen, licensed opera- Ky. Single 1kw -D 100M terms tors, managers owners 15 years experience 000. Excellent terms training men who now work in southern Calif. Single 250w 68M terms -West single radio -tv. Lower prices time payments, as- Fla. Small 1kw -D 90M terms fulltime. $50,000 29% bal. 7 yrs.- sured placement. Keegan Technical Insti- Fla. Small 250w 50M terms tute, 207 Madison, Memphis, Tennessee. Fla. Small 250w 48M terms Rocky Mt. daytime regional. $125,- Fla. Small 250w 85M terms 000 $50,000 down. PATT McDON- Since 1946. The original course for FCC ist N.Y. Medium 1kw-D 150M terms phone license. 5 to 6 weeks. Reservations ALD, Box 9266, Austin, Tex. GL. required. Enrolling now for classes starting La. Medium lkw 150M terms March 2, May 4, June 29, 1960. For informa- Miss. Medium lkw -D 75M terms 3- 8080 -or Jack Koste, 60 E. 42nd, Ga. Metro 5kw 200M terms tion, references and reservations write Wil- N.Y. 17, N.Y., MU. 2 -4813. liam B. Ogden, Radio Operational Engineer- Va. Metro 250w 330M terms ing School, 1150 West Olive Avenue, Bur- Ala. Metro 1kw-D 175M terms bank, California. N.C. Metro 500w 170M terms FCC license in six weeks. Next class March Fla. Large 250w 175M terms 14th. Reservations required. This is the can- Fla. Large 5kw 185M terms STATIONS FOR SALE do school. Pathfinder, 510 16th St., Oakland, Fla. Major 250w 250M terms California. And Others LARGE SOUTHWEST MARKET. With pride we announce the opening of our PAUL H. Daytimer. Absentee owned. $30,- new broadcasting school. Twelve weeks in- CHAPMAN COMPANY tensive, practical training in announcing, 000 down. Full price $72,000. programming, etc. Brand new console, turn- INCORPORATED tables, and the works. Reservations only. MEDIA BROKERS Elkins School of Broadcasting, 2603 Inwood Atlanta CALIFORNIA. Full time. Growing Road, Dallas 35, Texas. Chicago Please address: market. $700,000 29% down. Become a radio combo man or tv studio New York 1182 W. Peachtree engineer. Approved FCC operator's license San Francisco Atlanta 9, Ge. course offered by New York's oldest broad- ROCKY MOUNTAIN. Full time. casting school. This proven ticket -getter prepared by FCC expert for those hesitant Exclusive, $29,000 down. about crash courses. Evening classes, 31 weeks, January 25. Day classes, 20 weeks. February 10. Academy of Broadcasting Arts, M I D W E S T. Daytimer. Excellent 316 West 57th St., NYC 19, Plaza 7 -3211. IIASKELL BLOOMBERG Station Broker, Lowell, Mass. market. Good gross, $50,000 down. BUSINESS OPPORTUNITY Massachusetts - $140,000; New Hamp- Many Other Fine Properties Operate profitable employment agency - shire- $200,000; New York -$125,000; Everywhere. home or office; part or full time. Write Per- Pennsylvania -$125,000; Florida -$250; sonnel Associates, Box 592 -BT, Huntsville. 000; North Carolina -$75,000; Illinois Ala. - JACK L. $195,000; Iowa - $180,000; Texas - STOLL & ASSOCS. MISCELLANEOUS $100,000; Georgia -$360,000; Colorado 6381 Hollywood Blvd. -$225,000; Production radio spots. No jingles. Free Alabama -$150,000; Mis- Los Angeles 28, Calif. audition tape. M -J Productions, 2899 sissippi -$125,000; Missouri - $60,000; HO. 4 -7279 Templeton Road, Columbus, Ohio. Arkansas -$60,000. PLEASE WRITE.

110 BROADCASTING, January 25, 1960 continued hearing from Jan. 18 to Jan. 28, Continued from page 106 in proceeding on Santa Rosa's application RADIO for new am station in Santa Rosa. Calif. Laboratories Inc. for continuance of pre - Action Jan. 18. hearing conference from Jan. 13 to 9:30 Announcers a.m., Jan. 21, in Louisville, Ky., tv ch. 51 By Hearing Examiner Elizabeth C. Smith proceeding. Action Jan. 11. Granted petition by Consolidated Bcstg. Denied petitions by Jefferson Standard Industries Inc., Natick, Mass., for leave to Bcstg. Co. to add sufficiency of funds issues am by addi- regarding High Point Television Co. and Tri - ANNOUNCERS amend its application supplying Cities Bcstg. Co., and similar petition by SLIPPING BY? tional information regarding financial quali- JOB OPPORTUNITIES fications. Action Jan. 15. High Point Television Co. re Jefferson Stand- N.Y.S.A.S. is the only school in the east ard Bcstg. Co. in Greenboro -High Point. that offers advanced coaching EXCLU- On own motion, extended time for filing N.C., tv ch. 8 proceeding. Action Jan. 13. SIVELY In announcing and operation reply findings from Jan. 25 to Feb. 8 in proof console, from disc to tape to et's, com- ceeding on application of Hess -Hawkins Co., BROADCAST Louis, ACTIONS pletely ad -lib for a tight format. 10 week for new am station in East St. Ill. By Broadcast Bureau course coached by New York Broadcasters. Action Jan. 15. Get the MODERN SOUND. KNOW MODERN Scheduled prehearing conference for 2 WERK Pittsfield, Mass. -Granted transfer RADIO. p.m., Jan. 27 in proceeding on application of control from WKNE Corp. and Kingston Let us analyze your present audition tape. of Service Bcstg. Co. for new am station Bcstg. Corp. to Luette S., Joseph K. and E. For an appointment call MR. KEITH at in Concord, Calif. Ann. Jan. 15. Harry Close, as family group. SU 7.6938. Granted petition by Grossco Inc., West K72AA Weed Heights, Nev.- Granted cp Hartford, Conn., for continuance of date to change ERP 66 400 NEW YORK SCHOOL OF ANNOUNCING & SPEECH from w to w; type New York 23, N.Y. for exchange of exhibits from Jan. 11 to ant. and changes in ant. system of tv trans- 160 West 73rd Street Feb. 2 and for hearing from Jan. 25 to Feb. lator station. 16 in proceeding on its am which is in con- Following stations were granted exten- solidated proceeding with am applications sions of completion dates as shown: W74AF Situations Wanted -Management of Consolidated Bcstg. Industries Inc., Springfield Television Bcstg. Corp., Pitts- Natick, Mass., et al. Action Jan. 13. field, Mass. to May 31; WCTV (TV) Thomas- Granted request by Tri -State Bcstg. Co. ville, Ga. to May 1; KORN -TV Mitchell, S.D. (WGTA) Summerville, Ga., for continuance to May 1; WIRT (TV) Hibbing, Minn. to of date for preliminary exchange of engi- June 15. neering exhibits from Jan. 15 to Feb. 1, and MESSAGE OF date for exchange of exhibits in final form Actions of January 14 A from Feb. 5 to Feb. 8 in proceeding on its am application. Action .Tan. 13. WGUS North Augusta, S.C. -Granted ac- IMPORTANCE TO RADIO quisition of positive control by Henderson Belk through retirement of stock to treas- STATION OWNERS By Hearing Examiner H. Gifford Irion ury by Hal Edwards. Granted request by Frank .Tames for fur- KBIG Avalon, Santa Catalina Island, Calif. Top -flight manager in major market ther extension of time from Jan. 19 to Feb. -Granted mod. of license to change studio 16 to file proposed findings in proceeding on location; remote control permitted while now available for new challenging sit- his application for new fm station in Red- using DA -D (main trans.); conditions. uation. Proven record of successful per- wood City, Calif., et al. Action Jan. 12. WGR Buffalo, N.Y.-Granted mod. of li- On own motion, continued further hear- cense to operate main trans. by remote con- formance with big and medium market ing conference from Jan. 15 to Jan. 29 in trol using DA -N: conditions. of sales proceeding on application of Northside Bestg. KGNC Amarillo, Tex. -Granted mod. of stations. Unique knowledge Co. for new am station in Jeffersonville, Ind. license to operate trans. by remote control, programming, merchandising, sales pro- Action Jan. 11. using DA -2; conditions. motion, including sales contacts in na- KQIK Lakeview, Ore.-Granted extension By Hearing Examiner David I. Kraushaar of authority to sign -off at 7 p.m. daily for tional sales. You can depend on me to On own motion, scheduled prehearing con- period ending April 30.. ference for Feb. 4 in proceeding on applica- KMBY Monterey, Calif.-Granted change make a station take -off; to make tion of Creek County Bcstg. Co. for new of remote control authority. ratings rise dramatically; to keep them am station in Sapulpa, Okla., et al. Action WSAR Fall River Mass.-Granted exten- Jan. 15. sion of completion date to Jan. 30. up through sound understanding of all Issued order following prehearing confer- phases of programming and promotion. ence on Jan. 12 formalizing agreements Actions of January 13 made in proceeding on applications of Wil- Let's talk about your particular problem liam P. Ledbetter and E.O. Smith for new WAAT Trenton, N.J. -Granted cp to in- am stations in Tolleson, Ariz.; continued stall old main trans. as aux. trans at present I fit into your picture. and how may hearing from Feb. 25 to April 4. Action Jan. location of main trans. 13. WSIX -FM Nashville, Tenn. -Granted cp to Box 965R, BROADCASTING change frequency from 97.5 me to 97.9 mc; By Hearing Examiner Forest L. McClenning increase ERP to 30 kw; make changes in ant.; increase ant. height to 800 ft., and Denied motion by Plainview Radio, Plain- new view, Tex., for order that certain depositions install trans. not be taken and that the scope of examina- WKAN Kankakee, DI.-Granted cp to in- FOR SALE tion be limited in proceeding on its am appli- stall new trans. at present trans. site as aux. and that of Star of the Plains Bcstg. trans.; remote control permitted while using cation NDA; condition. Equipment Co., Slaton, Tex. Action Jan. 14. Granted request by Radio Americas Corp. WTTV -FM Bloomington, Ind.- Granted (WORA) Mayaguez, P.R. for continuance of mod. of cp to increase ERP to 37 kw; de- hearing conference from Jan. 18 to Jan. 27 crease ant. height to 1,090 ft.; change type at 9:30 a.m., in proceeding on its am applica- trans. and type ant. FOR SALE tion. Action Jan. 14. KQAQ Austin, Minn.- Granted mod. of TV OR FM TOWER cp to change type trans. Priced to Sell By Hearing Examiner Herbert Sharfman WAIVER. Venice, Fla.- Granted mod. of cp Granted motion by WTVY Inc. to strike to change type trans. 400 Triangular Guyed notices of appearance filed by Martin The- KUDI Great Falls, Mont.-Granted mod. ft. Stainless atres of Georgia Inc., Columbus Bcstg. Inc., of cp to change type trans. Tower In Good Condition Tupelo Citizens Television Co., Assoc. of WFAR Farrell, Pa.- Granted mod. of cps Will Support RCA 12 Bay High Maximum Service Telecasters Inc., Herald to make changes in DA system and DA pat- TV Publishing Co., and Birmingham Television tern; and make changes in daytime non -DA Band Antenna Corp., as well as of any other persons except system (increase height and use center WTVY Inc. and Broadcast Bureau, which tower); condition. IDEAL FOR TV OR FM may have been accepted for filing; without KCRA -FM Sacramento, Calif.- Granted prejudice, however to filing of appropriate extension date to 1. Write: in proceeding on of completion April Box BROADCASTING. petitions to Itervene 978R, order directing WTVY Inc. to show cause Action of January 12 why its authorization for station WTVY (TV) Dothan, Ala., should not be modified to WPEN -FM Philadelphia, Pa.- Remote con- specify operation on ch. 4 in lieu of trol permitted (main trans.). Employment Service ch. 9. Action Jan. 15. On oral request of counsel for Broadcast Actions of January 11 Bureau, scheduled further prehearing con- WRCV -TV Philadelphia, Pa.- Granted li- ference for Jan. 14 at 2 p.m. In proceeding cense covering installation of aux. ant. near involving order directing WTVY Inc. to the main trans. site. Grant herein is without show cause why its authorization for WTVY prejudice to such action as Commission may RADIO - TV - ADV. (TV) Dothan, Ala., schould not be modified deem warranted as result of its final de- Top job placements in the dynamic south- to specify operation on ch. 4 in lieu of ch. terminations with respect to; (1) conclusions east. Hundreds of job openings. 9. Action Jan. 13. and recommendations set forth in the report On oral request of Lawrence W. Felt of network study staff; (2) related studies Announcers Engineers being or Disk Jockeys Copywriters scheduled further prehearing conference for and inquiries now considered con- Jan. 18 at 9:30 a.m. in proceeding on his ap- ducted by Commission; and (3) pending News Directors Salesmen plication and that of International Good anti -trust matters. Free registration -Confidential Music Inc., for new fm stations in Carlsbad WNVY Pensacola, Fla.- Granted change and San Diego, respectively, both California. of remote control authority. Professional Placement Action Jan. 14. 458 Peachtree Arcade Action of December 29 Atlanta, Ga. By Hearing Examiner Herbert Sharfman Sam Eckstein JA 5.4841 WMC- WMCF(FM)- WMCT(TV) Memphis, On request by Santa Rosa Bcstg. Co., and Tenn. -Granted assignment of licenses to without objection by Broadcast Bureau, WMC Bcstg. Co. BROADCASTING, January 25, 1960 (FOR THE RECORD) 111 OK, KLM...WHAT'S SO SPECIAL ABOUT YOUR JET?

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MIAMI, MILWAUKEE, MINNEAPOLIS, NEW ORLEANS, NEW YORK CITY, PHILADELPHIA, PITTSBURGH, ST. LOUIS, SAN FRANCISCO, SEATTLE. SYRACUSE, WASHINGTON, D. C. 112 BROADCASTING, January 25, 1960 produced an Easter Sunrise program RESPECTS TO . . . OUR from Forest Lawn, which was carried over KTLA -TV, I knew I was going to become part of television some day." Thomas Waldrop Moore His opportunity arrived in 1950 when CBS -TV Sales (now CBS Films) opened a west coast office in Los An- in Early Experience With a quiet grin, Tom Moore's background the field geles and Mr. Moore was appointed an has Mr. Moore explains he has been in known broadly as communications account -executive. He covered the en- as well as varied: he "communications" since the age of 12 been broad indeed tire West for almost six years and a when he worked in the circulation de- has sold advertising for newspaper chalked up an impressive record. His has sold live and partment of his hometown newspaper, and a radio station, reward was a promotion to New York pub- the Meridian (Miss.) Star. Thomas film programming and has sold the in 1956 as general sales manager of the - was in lic on the merits of choosing a well Waldrop Moore born Meridian CBS unit. cemetery on Sept. 17, 1918, and attended Missis- known California mortuary- Moves to ABC -TV A year later place for sippi State College there and the U. of as the proper and fitting Mr. Moore shifted to ABC -TV as vice Missouri, from which he received a eternal rest. president in charge of sales, and only is a solidly -built bachelor's degree in journalism in 1939. Mr. Moore tall, four months later, in March 1958, he his eyes While working his way through high man of thoughtful mien, but effected the unusual move to the post he school and college, Mr. Moore served wear an impish smile when remi- of vice president in charge of program- in the circulation, advertising and edi- nisces about his tour of duty as vice ming for the network. His predecessor torial departments of the Star. After president and director of public rela- at ABC -TV, interestingly enough, was he had completed his education, he con- tions and advertising for the Forest another young- man -going-places, James tinued with the Star, and, on a part -time Lawn Memorial Park in Glendale, T. Aubrey Jr., who resigned to join basis, was a salesman for WCOC Calif. Forest Lawn shatters orthodoxy CBS-TV and last December was elected Meridian, owned by the newspaper. Mr. in a field that hews generally to tradi- president of that network. to Moore remained there until 1941 when tion. It is an understatement note Mr. Moore is not disconcerted by he joined the U.S. Navy as an aviator. that it does not eschew razzle- dazzle criticism that ABC-TV has flourished He was released from service in 1945 promotion. Today, Mr. Moore regards on a mass -appeal programming ap- as a full lieutenant. his association with Forest Lawn as a proach, accentuating filmed westerns monumental milestone that influenced Cemetery Stop -gap Mr. Moore was and whodunits. He points out that as and deflected the direction of his in Los Angeles after the war, hoping to the "third network," ABC-TV had to career. organize a business group that would "counter- program" to CBS -TV and His posts there encompassed a mul- buy a radio station in Wyoming, and NBC -TV in an attempt to build up an titude of duties. Aside from conven- accepted the position at Forest Lawn audience. He rejects the proposition tional tasks, Mr. Moore supervised pro- as a stop -gap measure. The station that film shows are necessarily "of motion of various radio programs and project blew up and he remained at poorer quality and lower taste" than films sponsored by Forest Lawn. These Forest Lawn for five years until 1950. live programs and cites such ABC -TV interludes, he acknowledges, sharpened "Forest Lawn spent more than vehicles as Maverick, 77 Sunset Strip his interest in radio-tv programming. $500,000 a year in advertising," Mr. and High Road in defense of his con- Sales to Programs Consequently, he Moore recalls fondly, "and the big per- tention. wasn't totally unprepared for a drastic centage of this money went into radio. At this juncture, he adds, ABC -TV shift in assignment early in 1958 when We had about nine programs on the air is prepared to schedule more live pro- he was moved from vice president in on the various Los Angeles stations grams, stressing both entertainment charge of sales for ABC -TV to his and it was a most satisfying experience and public affairs, and these plans will present post of vice president in charge to help produce them. In 1947. when I be implemented in 1960. of programming for the tv network. Blessing in Disguise The crisis that There may have been raised eyebrows the television industry now is experienc- in the industry at the time, but Mr. ing will be a blessing to the medium, Moore's tenure in the post and the Mr. Moore believes. But he is con- upward climb by ABC -TV in audience vinced that to attain substantial im- and sales underline the soundness of the provement, programming control must company's strategy. be fixed at the network level "where it "Most of the credit for any success I logically belongs." have achieved," Mr. Moore volunteers, Mr. Moore married the former Claire "belongs to Leonard Goldenson and Stirrat of Seattle in 1943. They have 011ie Treyz, who took a chance on me two children-Thomas W. Jr. 13, and because I did not have any real net- Jeanne 8. The family home is in Darien, work tv experience at the time." Conn. Mr. Moore is a member of the Perhaps one clue to Mr. Moore's Radio & Television Executives Society, affinity for tv programming is his en- the Academy of Television Arts & chantment with the Broadway theatre Sciences, the Los Angeles Country in particular and show business in gen- Club, the Sales Executives Club and the erel. He retains the drawl of his native Wee Burn Country Club in Darien. South, but his conversation is liberally He enjoys hunting and golf and read- sprinkled with references to Broadway ing books about show business. He has and Hollywood. He is such a theatre an unusual hobby connected with tele- buff that he attends practically all the vision, but says: out-of -town openings of plays in New "Please don't mention it in print. Haven and Boston, and later the Broad- ABC -TV's MOORE Most of my friends know about it and way productions. Goodbye to grave concern those who don't can ask me about it."

BROADCASTING, January 25, 1960 113 EDITORIALS

Answers please NARBA now or never WHAT is the broadcaster's responsibility for the honesty ALL but lost in the turmoil involving broadcasting is and good taste of the commercials that he carries on the 10- year-old treaty on am broadcasting on the his station? Where does this responsibility start? Where does North American continent which has languished before the it stop? Is it negligible or is it total? Senate Foreign Relations Committee. Failure to ratify the These, we submit, are questions which in time must be NARBA treaty, and the collateral 1956 agreement with answered to the mutual satisfaction of advertisers, agencies Mexico, at this session could trigger an allocations "war" and broadcasters -not to mention the government, which at of indiscriminate channel -jumping with disastrous effects on the moment seems inclined to talk in one direction and reception. move in another. Moreover, these are only the fundamental The Daytime Broadcasters Assn., which asserts repre- questions that must be answered; there are others, even sentation of some 250 of the 1700 stations now operating trickier, in the gray areas between good and bad, between from sunrise to sunset, has openly lobbied against Senate truth and falsehood, where deception is hard to pinpoint ratification. Two bills are pending to instruct the FCC to and good taste a matter of differing opinions. authorize 6 a.m. to 6 p.m. operation. The FCC, the State Let us begin with the premise that responsible media Department and virtually all other entities in am radio, will not accept advertising that is patently false or blatantly have implored the Senate to ratify the agreements or invite offensive. Let us extend that premise to say that responsible chaos. But the daytimers have been able to muster sufficient agencies will not offer such advertising and that responsible strength to block action. advertisers would not permit it to be offered anyway. From There has been one significant development, however. these basic assumptions, which recent history supports, we The regional stations, which heretofore have put up no or- come head -on to the first question: ganized resistance, have now established Regional Broad- Who is to say? casters for the avowed purpose of fostering Senate ratification. At long last, Up to now the answers that have been offered have varied they realized that while the daytimers have ostensibly sought fixed widely for the most part they have seemed to be hours only on Mexican and -and U.S. clears, the legislation assumptions that the responsibility lies here or there, not they espouse would strike at domestic regionals, after deliberate study of the question of and without directional or any other answers given protection. The where responsibility should properly reside. For instance, FCC has twice rejected the daytimers' proposals, so they now FTC's Chairman Earl Kintner seemed to be assuming when seek from Congress what they cannot get from the expert body he said, according to an Assn. of National Advertisers report charged with the responsibility of providing maximum which he had seen in advance, that the responsibility rests interference -free service to the public. The daytimers cannot on the advertisers -"you have the strongest weapon of all. be criticized for wanting to improve their lots, notably during the the money bags" (BROADCASTING, Nov. 30, 1959). Cer- most lucrative radio hours. But they tainly the ANA and the American Assn. of Advertising should not seek to do it at the expense of old- established Agencies are going on the assumption that they, respectively services or through legislative pressure. The new Regional or together, are primely responsible. But FCC's Chairman Broadcasters, organized at the call of Payson Hall, director John C. Doerfer is on record as putting the responsibility of broadcast properties of Meredith, has no simple task, because on broadcasters, for commercials as well as for program- it is easier to block legislation than to enact it. Ratification hearings ming (BROADCASTING, Nov. 23, 1959). begin today (Jan. 25) before the Senate Foreign In Chicago last week the respected voice of Fairfax Cone Relations Subcommittee. Among the regionals are many the of Foote, Cone & Belding maintained that virtually all of of old- established and most respected stations. advertising's sins could be remedied through censorship by This is their opportunity to cite the facts. And there isn't media. And in New York another well-known voice, that too much time in which to do it with Congress eyeing adjournment of Ted Bergmann of Parkson Adv., a man who has worked by July. the broadcasting as well as the agency side, went all the way and called upon broadcasters to test products against the claims made for them before carrying any commercials, and to announce on the air that the pre -tests have been made and the products can be bought with confidence. The details of these proposals are presented elsewhere in these pages. They are not entirely new. Only a few weeks ago, Roger W. Clipp of the Triangle Stations sought ener- getically but unsuccessfully to have the functions of the NAB Code Review Board, of which he is a former chairman, expanded to include previewing of both commercials and programs, with seals of approval to be given those that won clearance (BROADCASTING, Dec. 7, 1959). The NAB Tv Board rejected the idea as too "drastic" at this time. We do not profess to have the answers. We do suggest that the questions are formidable -and that reaching the right answers may be vital to the continued growth and acceptance of broadcast advertising. This we do know: the Drawn for BROADCASTING by Sid answers will not be found until the questions are met. It is Dlx "From now on give rods and reels for premiums no more not too early to start thinking now. free plugs." ... 114 BROADCASTING, January 25, 1960 EDWARD PETRY & CO.. 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