“Indian OTT Needs More Show-Runners”
January 16-31, 2020 Volume 8, Issue 14 `100 16 INTERVIEW ABHISHEK REGE, CEO, ENDEMOL SHINE INDIA 6 TRAI “Who is TRAI to Decide Which Channels “INDIAN OTT are Unwanted?” 24 NEEDS MORE MOST-VIEWED ADS Best Creatives SHOW-RUNNERS” 26 CEO of Endemol Shine India on leaping MOVEMENTS/PEOPLE Who’s Where from reality TV to fiction on OTT. EDITORIAL This fortnight... Volume 8, Issue 14 nline video content is all around us. I paused a tutorial I was watching on EDITOR Sreekant Khandekar O YouTube to attend a meeting to finalise the agenda for vdonxt asia, our PUBLISHER upcoming event on the business of online video, before settling down to write this Sreekant Khandekar January 16-31, 2020 Volume 8, Issue 14 `100 note, a preamble to an interview with the chief of a content studio – Endemol Shine EXECUTIVE EDITOR Ashwini Gangal 16 India’s Abhishek Rege. INTERVIEW ABHISHEK REGE, PRODUCTION EXECUTIVE CEO, ENDEMOL SHINE INDIA Andrias Kisku In the bargain, I am reminded of a chat I had over a year ago when the Indian ADVERTISING ENQUIRIES OTT space was in mid-bloom, with Ormax’s Shailesh Kapoor, about how the Shubham Garg Indian streaming world is running on sensibilities borrowed from Hindi feature films 81301 66777 (M) Noida and why online dramas tend to be literally and metaphorically dark. We have since 6 Apoorv Kulshrestha TRAI interviewed many a decision maker from the online video space; each time we’ve “Who is TRAI to 9873824700 (M) Decide Which Channels “INDIAN OTT are Unwanted?” Noida 24 looked at the same subject, from a new lens.
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